WEBVTT

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The streets has now picked up our
content. Coinbase distributes our contents, and

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we would not have been able to
grow this quickly if not for our decentralized

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community of supporters who have minted NFTs
to help power everything that we're doing right

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now. And this content is brought
to you by v chain, which is

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a leading enterprise grade Layer one public
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Most recently, they partnered with the
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dot org. Link will be in
a description. Welcome to the Thinking Crypto

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podcast. You're home for cryptocurrency news
and interviews with me today is Zach Guzman,

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who's the founder of Trustless Media.
Zach, great to have you on,

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TONI thanks so much for having me
on, man, I'm excited to

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chat. Yeah. Look, it's
an exciting day. Bigcoin is pumping,

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it's over fifty seven thousand. You
guys are doing great things, So lots

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to talk about. But let's start
with your background. You know, where

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are you from and what's your professional
background? Yeah, my background's in traditional

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media. So basically my entire professional
career has been bouncing around big media outlets,

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whether it's CNBC, Yahoo, Finance, climbing the ranks of starting out

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as a lowly intern and making it
all the way to the comfy anchor seat.

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So that's kind of my worldview is
all through the traditional media lens and

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have gotten to cover a lot of
great stories, a lot of things in

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financial media and eventually started to go
down the rabbit hole as you've done in

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crypto and just got sucked into the
wild world of web three and now here

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we are trying to build out a
better way for media and creators to build

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with their audiences. And I'm applying
everything that I learned basically in the broken

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media model of yesteryear to what could
potentially be the future for creators now.

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Yeah, absolutely, and that's why
I wanted to have you on, because

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you're bridging that gap between media and
web three and I'm very curious as to

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what you guys are building and all
the great things that are laying ahead in

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your roadmap. But before we go
further, what was your first encounter of

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bitcoin and what was your aha moment? Yeah, I was back in twenty

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fourteen. I was graduating. My
brother actually gifted me half a bitcoin as

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a graduation presence, and he said, look, I'm going to give you

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this, but you can't touch it
for three years, and I basically forgot

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about it because of that, and
then sure enough in the Big Bowl run,

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I was like, wait a minute, that three hundred dollars gift is

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worth thousands of dollars now. And
you know, my brother has never let

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me forget that. But when it
happened in twenty eighteen, it basically sparked,

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you know, a huge curiosity on
all right, I want to learn

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more about bitcoin, and then opened
my eyes to the rest of crypto and

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then, as you know, the
pump continued basically from there was just like

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this, this is the future and
I need to cover this. And at

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CNBC tried to get a crypto show
off the ground. It was too early

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for them, didn't happen, got
laughed out of the room basically, and

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then you know, later on things
died in crypto. My interest kind of

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was like, Okay, that was
fun. But then NFTs came back and

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it unlocked a whole new world of
you know, I looked at it through

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the lens of bitcoin, go up
number, go up investing, and then

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the cultural unlock that came with NFTs
basically blew my mind for an entirely new

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way to incentivize anything on the Internet. And it's been super exciting. See

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the cultural piece now happen in this
cycle. And that's that's kind of how

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I got in. Mostly how everyone
else gets in is you saw what bitcoin

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can unlock here with just digital money, and then from there what blockchains can

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do for almost any industry blew my
mind. That's amazing, and you and

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your brother would be considered ogs.
I mean twenty fourteen, right, So

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I got to ask because your brother
like a bitcoin millionaire or something like that.

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No, because he and I are
both very similar in that we get

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distracted easily. So you know,
we were there, and you know,

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it's I think there are a lot
of people that have that story right where

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it's like, Okay, this is
huge, and we saw the potential but

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also kind of somewhat risk averse,
and so you just, you know,

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you put in what you can put
in at the time. And like I

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said, starting out as a lowly
intern in the media world, it's not

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like I had a lot to put
into anything beyond a gift. So you

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know, I beat myself up,
as I think everybody does looking back hindsight

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twenty twenty. But no, I
don't think he is necessarily a bitcoin millionaire,

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nor am I. But you know, applying a lot of those learnings

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to the next quote unquote bitcoin or
the next thing, right is kind of

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what you know, you do a
great job of. And I think when

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a lot of content creators in this
space try to do, which is what

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are the lessons we learned, how
do we help you prevent making those yourself?

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And you know, how can we
apply those learnings to the next project

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and figure out kind of where this
industry in space is moving to Really capitalize

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on the next big opportunity. Yeah, absolutely, So tell us about trust

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this media. What do you guys, what's your vision and what what are

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you trying to achieve? Yeah,
so trust Us is born out of what

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I think has become increasingly clear if
you listen to Elon Musk, or if

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you just listen to any of the
news headlines around media layoffs, and you

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know the model being broken. Basically, we started trust lists with the idea

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of applying web three two media.
It was how can this technology be used

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to help leverage a creator's shared passion
with their fans. We started in the

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crypto space to trust is Media's first
show is Coinage. It's community owned.

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The whole idea and the whole model
is what can you do if you let

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your fans co own something with you
from idea to creation and then beyond.

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So with Coinage, it's a crypto
media outlet that lets our NFT holders both

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own Coinage and also influence what we
cover the guests we have on the show.

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And now we just announced this but
can also stake with Coinage. Now

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we're partnering to run our own validators, which again is just really trying to

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break down the wall between a content
creator I EME and the fans we've been

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able to attract by just publishing stories
in Crypto, and we've done I think

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a pretty good job of winning awards
with the content we've put out, mostly

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focused on video, and now trust
this is building an entirely separate show that

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has nothing to do with Crypto that's
actually in the food space called Bestischever.

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But we'll apply the same model,
which will let those creators which are huge

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names, you know, some of
them are Top Chef Season whatever finalists,

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and we'll basically let their fans who
love food would co own that brand with

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them. And so it's again a
whole new model for media. We've been

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able to attract big media names like
the co founder of Netflix is one of

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our backers as well, and I
think that's really cool and cool signal to

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see, Okay, this might be
something here. What can you do when

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on this new era of the Internet
if you break down that wall and realign

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incentives, can something actually grow quicker
and avoid this idea of having to go

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down the traditional studio model, where
you know, if the big exacs don't

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agree with your idea, it's never
going to get green lid. Absolutely,

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I love it because to your point, we're seeing a change a power what

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do you call a paradigm shift is
what I'm trying to say. With media

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and how people consume content and the
advent of networks, and now you have

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blockchain networks where people can participate and
become owners. And now you guys are

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taking it to media, you know, outside of a social platform, outside

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of holding a token. But I
can have a say, I can have

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a voice, I can have equity, so to speak. Tell us about

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the logistics of the getting the NFT, which block chains it's on, and

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how the ideas I can Let's say
I'm an NFT holder, how can I

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send ideas to you guys. Yeah, I think that that's been you know,

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and I don't take credit for any
of this. Really, it's like

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the idea of web three media started
even when I was still back at Yahoo.

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Right, there are a bunch of
experiments. Constitution Dow was kind of

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the first thing that blew my mind
in terms of people on the Internet coming

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together to put their funds together and
do something crazy. When they were trying

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to buy one of the last replicas
of the or the Constitution or whatever it

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was, and it's just like,
you know, crazy things can happen when

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people come together to put their you
know, energy efforts, money and time

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into something. And you know what
Dow's unlock is community ownership. And so

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with Coinage, that was kind of
the idea is, you know, I

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have relationships in the space, I
know some people. I knew Joe Kwan

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from Tara. That's how we kind
of put out our first episode, which

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did two million views in that episode. But the idea is what could we

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do if we had a decentralized community
of you know, co owners who wanted

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to also use their network effects.
And again, the NFTs constitute membership in

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co owning Coinage, so there's a
vested interest in like making the show better

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and bringing better guests on and chasing
these stories, which again has been really

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cool because when we launched, these
memberships were basically free to unlock our content,

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and now they're up one hundred and
eighty five percent as we've been able

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to put out more content, get
better guests, drive the network effects of

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all of this. You know,
the streets has now picked up our content.

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Coinbase distributes our content, and we
would not have been able to grow

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this quickly if not for our decentralized
community of supporters who have minted NFTs to

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help power everything that we're doing right
now. And so again I don't take

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a lot of credit for this.
I really do think that, you know,

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it's corny. I interviewed Pitbull when
I was still at CNBC and he's

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like, you know, money can
make you happy, you just got to

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give it away. And I feel
like there are creators out there who have

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been pioneering this in the last wave
of innovation on the Internet. When Instagram

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first started, was just really like
all I care about is putting out good

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content, honestly, Tony, Like
you, you put out great content,

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and I don't know how you're monetizing
or whatever the model is, but it's

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like people who really want to deliver
value to their fans, to their followers.

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In this era of Web three,
there are a lot of new ways

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to start to unlock those network effects
and value there that you know have not

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been possible, and we're just trying
to explore kind of one way. Yeah,

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absolutely, I love it. So
as far as the NFTs are those

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issued on one blockchain, you are
are there on other blockchains and how can

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folks access those? Yeah, so
if you go to Coinage John Media right

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now, we built this on Ether
in twenty twenty two, right so at

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the time Layer twos were just getting
started, we didn't know which ones were

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going to be the ones that were
going to still be around owns. As

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Tara showed, a blockchain can implode
and then what are you going to do

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there? I suffered through that as
a lot of our you know, community

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members did as well. But as
we expand you know, the way that

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Coinage is set up is we're a
Colorado cooperative, so it's not too dissimilar

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from kind of Riis camping store.
You go there, you shop, you're

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a member, and at the end
of the year, you can unlock what's

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called a patronage dividend, which is
really a way for that company, for

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that co op to distribute dividends back
to their members. And it's been really

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cool because there's a bunch of different
quote unquote doos And we just spent a

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year working with lawyers to say,
how can we do this legally in the

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US, How can we like issue
NFTs on a blockchain? So it's all

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on eth maintenet for Coinage and let
them legitimately unlock the upside here as we

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grow an audience. And so you
know, we haven't announced anything obviously,

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it takes a little bit of time
for a media company, again historically not

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the most lucrative business to be in, but for a media company to grow

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to the size of becoming profitable.
But what we've been able to do at

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Coinage, like we are actually pacing
to get that done and to allow our

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NFT holders to start to unlock dividends
if they're active in our dow co op.

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So that's the model. They're on
the main net again everyone can see

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on Open Sea or mint right now
honestly at Coinage dot Media to unlock the

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ownership in what we're building at Coinage. But it's been exciting because, as

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I said, to see a rise
of one hundred and eighty five percent in

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our NFTs as they trade to unlock
our content is not something I would have

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expected necessarily. You know, NFTs
in general are kind of pressured or have

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been until maybe now, and you
know, it's it's out of my control,

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and I think it's a really cool
way to start to see, all

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right, what does the market think
about the content we're putting out. What

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does the market think about where coinage
could go? And as I said,

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to have kind of you know,
John wu from Avalanche as one of our

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first holders and a bunch of other
Web three founders and the co founder of

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Netflix to be the ones that were
there to first has been pretty humbly honestly.

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Yeah, that's amazing. Congrats on
that. Now you mentioned you know

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this staking, you announced a partnership
with DAIC to enable steaking. Tell us

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how that works and because is it
the NFTs that are involved in mistaking or

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different chokings. Yeah, so I
think this is actually again one of those

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things that's really cool in the network
effects that happened here because they're an Austrian

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validator company, so no different than
you know, you could stake with coinbase

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or Cracking or any of these big
companies right and start to unlock rewards.

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Normally those rewards would go to Cracking
or Coinbase and you would take some rewards

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as well as the individual staking with
them and Dyke in Austria are are kind

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of you know again another staking option. They have three hundred and fifty million

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dollars in assets. Already staked with
them, but I had never heard of

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them before. The only reason I
heard about him was because one of our

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NFT holders was actually a content creator
Donku, and he partnered with them to

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launch that community validator set, and
he got out of the game and he's

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like, look, I'm basically retiring. If Coinage wants this, I think

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you guys are a really good content
creator. They're looking for someone else to

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step in, and it just made
a lot of sense. And again,

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it unlocks the network effects because perhaps
you watch our content, perhaps you want

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to support our channel, you can
go and stake with them. Again,

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their commissions are right in line with
everybody else, but those taking rewards would

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go back to the DOW, which
can help support our content. So it's

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another kind of sustainable way again to
support the creators, you know, outside

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of just paying for memberships or you
know, like a Patreon. You can

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actually stake these assets. And it's
been exciting because today is day one.

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We just announced that. I'm telling
you first, Tony, And again,

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I don't think I would have even
seen that opportunity if it weren't for one

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of our members saying I have aligned
interests with Coinage, and this is a

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deal that I think makes a lot
of sense. It's amazing. What are

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your thoughts and then I'm going to
get a bit maybe out of our conversation

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for a bit, but it's something
that fascinates me. What do you also

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think about web monetization for content with
micro transactions from different blockchains. So,

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for example, maybe I have a
wallet that has Ethereum or Solana, I

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go to your go to Coinage's website
looking at an interview maybe with John Wu

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and as I'm on there, my
wallet automatically tips you or I can choose

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to tip you, and it will
be a micro transaction very fast, it

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goes to your wallet because I'm on
there. What do you think about that

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as well? In the future of
Web three and media, Yeah, I

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think it's been really tricky because there
are a lot of different ways to attack

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this problem right of rewarding creators,
and I think even traditional Web two companies.

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I mean, it's no secret that
Elon Musk has really leaned into that

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to kind of challenge the other big
content platforms to say, Okay, we

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want to reward creators somehow. And
so it's a huge problem right among the

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competition, and I think for Web
three solutions, it's not easy to choose

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which one's easiest, right, And
you know, I think the automation is

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great, but self sovereignty around how
wallets work and everything else has enabled you

238
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know, interesting models and ourselves included, right, Like, It's not like

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we kind of lean too hard,
honestly, maybe into Web three. We

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didn't collect any information from anyone when
we first launched, and that again was

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a call of do we want to
be Web three or Web two? Do

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we want to like steal all this
information from the users who are our first

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users? And we said no,
And you know, we live with that

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choice. But I think that there's
a lot of different roads to go for

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us. Honestly. You know,
we're taking the parts that work for Web

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three and the parts that I think
work for Web two. Sometimes a lot

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of the stuff is too complicated for
an average media consumer. So you know,

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we're taking parts that work for coinage
and applying it outside of the crypto

249
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field now with best as sever And
I think think a lot of the simplicity

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there is where the industry is going. Right. You don't even know that

251
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you have a wallet, You don't
even know that, you know, you

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need to use crypto to pay for
these things, and so for us,

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we're kind of abstracting that away with
the help of Privy and other partners.

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But I think it's a constant question
that honestly changes day by day. I

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don't know if anyone knows the real
answer to how hard do we want to

256
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lean into web three and how much
of this can be out of me?

257
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Yeah, you're absolutely right, and
there's a lot of ideas out there.

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And to your point, the consumer
has to get educated. The technology has

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to be a point where there's less
friction, where it's easy for maybe my

260
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mom and dad to set it up
and they go to their favorite websites and

261
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it happens automatically. Right. They
don't have to think about it. They

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don't have to worry about a wallet
address and doing this and that and private

263
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keys. It has to be very
simple, and I think we'll get there,

264
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but right now we're still in the
building phase and we'll see which technology

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wins. Yeah, and I mean, like again, i think it's been

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really cool to see other ways that
some other people have been tackling this.

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You know, collectibles are so huge, right, so there's a lot of

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creators who are putting episodes and everything
on chain, letting people collect them.

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To me, I've always kind of
been confused by that because I don't know,

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I've never collected any like form of
media outside of art and you know

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what pfps are all about. But
for us, I think we're a little

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bit old school in the way of, Okay, what needs to be on

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chain? What can live off chain? Can we set up like a dow

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co op, which is you know
again, ARII has been around for like

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one hundreds of years. The idea
of a cooperative in the US has been

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around for centuries. Can we like
build something that honestly allows us to do

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this legally and pay dividends to to
our community members and like, it's not

278
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that revolutionary, but putting memberships on
chain to allow people to trade these if

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they want is a bit revolutionary in
what we've set up. So it's just

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been you know, kind of cool
an accountants telling us, like, Okay,

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all you're really doing is up converting
the cooperative into the twenty first century.

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And that's kind of cool to hear
too, because not everything needs to

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be the old way of startups and
in the air of web three as we've

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seen, like rewarding your earliest users
is something that does accelerate the network effects

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and does accelerate growing something way quicker
and honestly, I think supports the idea

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of success. So it's been exciting
to see it work out thus far and

287
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to hit this kind of I don't
know, this kind of leg of oh

288
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wow, this is actually maybe working
here. A year in I did not

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think that it would happen. Well, you know, congrats again and I

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love it and I think it's the
future. And since we're talking about media

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and blockchains, recently we saw Fox
Business I believe it was corporation. They

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partnered with Polygon to set up a
platform where they're going to put their content

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on the blockchain to help avoid AI
deep fakes and the rise of de fakes

294
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in different mediums and different media types. What do you think about that and

295
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are you guys looking at anything along
those lines. Yeah, I think it's

296
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I mean, it's a huge problem
that honestly hasn't really I mean everyone's been

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talking about it for years in terms
of deep pis are going to destroy the

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Internet, and I think this year
we've seen the acceleration so much, whether

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it was you know, kind of
what happened with Taylor Swift or almost any

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celebrity, and now as the election
approaches, anything that could happen there is

301
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definitely a real risk and I think, you know, blockchains are perfectly suited

302
00:20:27.599 --> 00:20:32.319
for that, for verification and for
you know, showing where something comes from.

303
00:20:32.799 --> 00:20:36.440
I think that Polygon and Fox initiative
is really cool, and I know

304
00:20:36.519 --> 00:20:41.000
some of the people working on that
team, and I think it is a

305
00:20:41.079 --> 00:20:45.640
unique way to kind of see AI
and crypto like converge, and I think

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we saw a lot of people rotate
out of crypto being cool and into AI,

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and now I think these are just
kind of like a symbiotic circle of

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okay, how does one augment and
help the other? And that's a perfect

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example, and I think it's necessary
and needed for I think, you know,

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I don't know if it's so high
on our list of items that we

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necessarily need to solve right now,
but I do think that risk vector is

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growing like pretty quickly in terms of
like something fake gets out on the internet.

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It's not too crazy to think about
it, like some really like bad

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outcomes that could happen from it,
So I'm excited to see that because I

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think that that's just one of like
the top use cases for how blockchains and

316
00:21:26.640 --> 00:21:30.319
AI kind of work together for sure. Now, let's talk about your ROADBAP

317
00:21:30.359 --> 00:21:34.640
a bit. And you know,
do you anticipate as trust us media grows

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00:21:34.759 --> 00:21:40.160
and coinage grows and your new show
the best best dish ever I believe it

319
00:21:40.200 --> 00:21:44.799
is? Yeah? Yeah, are
you planning to bring other creators under your

320
00:21:44.839 --> 00:21:48.480
fold? You know, maybe offer
this service, like here's a white label

321
00:21:48.599 --> 00:21:52.960
package, how to launch this for
your community and things along those lines.

322
00:21:53.400 --> 00:21:56.160
Yeah. I mean, if you
think about the creator economy, it's one

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of the fastest growing pieces of the
Internet. Right. And traditionally, you

324
00:22:00.319 --> 00:22:04.640
know, again the model has been
grow an audience as large as possible,

325
00:22:04.880 --> 00:22:10.880
sell ads against that audience and make
a worse product or endanger the trust you've

326
00:22:10.880 --> 00:22:12.799
built with your audience, right,
because then someone's like, I don't know

327
00:22:12.839 --> 00:22:15.680
if they really like this thing or
if they're just getting paid to say they

328
00:22:15.720 --> 00:22:18.680
like this thing. And it's the
same problem that web two media suffered from,

329
00:22:18.799 --> 00:22:22.759
Right, it's the same thing that
kind of has led this huper or

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00:22:22.960 --> 00:22:26.880
hyper radicalized right and hyper radicalize left
in the news space, and then no

331
00:22:26.920 --> 00:22:33.880
one really knows who to trust,
and I think influencers are dangerously set up

332
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to do the same thing. And
again, unless you change the model,

333
00:22:37.880 --> 00:22:42.480
and we've seen attempts. Patreons obviously
a huge company out there. Instagram has

334
00:22:42.519 --> 00:22:45.839
been trying to help creators for years. I just think that you know,

335
00:22:45.920 --> 00:22:49.839
Web three again unlock some of these
network effects. Speculation is not a bad

336
00:22:49.880 --> 00:22:53.200
thing to say, Okay, I
think this creator is great, they're going

337
00:22:53.279 --> 00:22:56.799
to blow up. I want a
piece like That's kind of what our models

338
00:22:56.839 --> 00:23:02.119
set up to augment and build around. And yeah, to your question,

339
00:23:02.279 --> 00:23:04.480
I mean Coinage was the proof of
concept. It's working great. It's also

340
00:23:04.680 --> 00:23:11.720
you know, very squarely focused on
the crypto news niche and Bestish ever is

341
00:23:11.759 --> 00:23:14.599
going to apply that same model to
that niche. And we're excited to work

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00:23:14.640 --> 00:23:18.680
with creators who again have you know, more than a million followers and are

343
00:23:18.880 --> 00:23:22.319
squarely focused on the New York City
food scene. But yeah, beyond it,

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00:23:22.400 --> 00:23:27.880
I mean, like I said,
Netflix kind of started somewhere right,

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00:23:27.920 --> 00:23:32.240
and they didn't start as a streaming
platform. They started selling DVDs in the

346
00:23:32.279 --> 00:23:34.279
mail. And to have the co
founder of Netflix as one of our backers

347
00:23:34.319 --> 00:23:38.920
kind of say the same thing is
you attack the problem. And I think

348
00:23:38.920 --> 00:23:42.920
that the problem of trust and the
problem of community in the Web two era

349
00:23:44.200 --> 00:23:48.920
of media has not really been solved. And streaming as well as a bit

350
00:23:48.960 --> 00:23:52.640
of a bit of a problem in
the way that Okay, we're all paying

351
00:23:52.640 --> 00:23:56.519
for like eight different packages now and
they're all kind of still competing to figure

352
00:23:56.519 --> 00:24:00.680
out what's the what's the piece of
content that's going to drive this, and

353
00:24:00.720 --> 00:24:03.440
I feel like, again it's setting
up for a very different outcome. You

354
00:24:03.440 --> 00:24:07.920
don't need to chase an audience that
big, But what can you do when

355
00:24:07.000 --> 00:24:12.319
you realign incentives to let a creator
produce content that their existing community really loves

356
00:24:12.519 --> 00:24:17.240
and wants to see, and how
can they influence it? You know,

357
00:24:17.319 --> 00:24:19.920
mister Beast is a perfect example.
Like he's blown up and then he was

358
00:24:19.960 --> 00:24:25.559
talking about ipoing and it's like he
had given so much money away to his

359
00:24:25.599 --> 00:24:29.599
subscribers along the way, But he
probably could have even grown quicker if he

360
00:24:29.640 --> 00:24:33.319
had from the very onset figured out
a way to give that value back to

361
00:24:33.480 --> 00:24:37.079
his earliest subscribers. And so,
I don't know, Reddit's another good example

362
00:24:37.119 --> 00:24:40.920
of them trying to do this as
the IPO. But I just feel like

363
00:24:40.920 --> 00:24:45.640
if you do it from the very
beginning, it helps everyone. So that's

364
00:24:45.720 --> 00:24:48.640
kind of the model as we see
it. Yeah, and you know,

365
00:24:48.680 --> 00:24:52.079
as you're saying now, I was
thinking about NFTs going to the next level

366
00:24:52.480 --> 00:24:56.920
where it's unlocking utility. Don't get
me wrong, there's nothing wrong with the

367
00:24:56.960 --> 00:25:00.079
collectible market, the artwork and so
forth. But we know a lot of

368
00:25:00.079 --> 00:25:03.039
it's very frothy, right, the
whole artwork and this guy's popping up.

369
00:25:04.759 --> 00:25:10.759
But I think the true value of
NFTs comes with the utility in addition to

370
00:25:11.000 --> 00:25:15.400
digital ownership, where you have a
voice, you can participate it, unlock

371
00:25:15.559 --> 00:25:18.920
special perks, events, benefits and
so forth. And you know, as

372
00:25:18.920 --> 00:25:25.000
we were talking about mister Bees,
could he have done something with NFTs where

373
00:25:25.119 --> 00:25:29.119
the NFT holders maybe get to go
on the show and watch how these things

374
00:25:29.119 --> 00:25:33.200
are made and get a tour and
it puts them in some sort of raffle

375
00:25:33.240 --> 00:25:36.079
to be able to win money or
whatever it may be. Right, just

376
00:25:36.160 --> 00:25:40.839
unlocking a ton of benefits and would
they be more engaged and you know,

377
00:25:41.079 --> 00:25:45.559
promote the mister Be's brand even more
possibly? Yeah? Yeah, Well,

378
00:25:45.640 --> 00:25:48.559
I mean you just touched on a
really important piece of that too, which

379
00:25:48.599 --> 00:25:51.920
is not just the engagement, which
we've seen again in this model, our

380
00:25:51.960 --> 00:25:55.920
engagements like up ten x over the
old model, at least comparing you know,

381
00:25:56.079 --> 00:26:00.319
engagement for competitors in our niche.
But it's the other piece, the

382
00:26:00.359 --> 00:26:03.839
IP piece that you touched on there
too that like, again, pfps are

383
00:26:03.920 --> 00:26:07.640
kind of interesting in the way that
you know, Pudge Penguin and some of

384
00:26:07.720 --> 00:26:11.960
these other projects have been set up
to kind of tokenize your own Penguin or

385
00:26:11.960 --> 00:26:15.880
your own PfP in a collection,
but it's also somewhat dilutive, right,

386
00:26:15.960 --> 00:26:18.599
And we saw that with board apes. Is like how many people and their

387
00:26:18.640 --> 00:26:22.039
mom were trying to pitch board ape
shows when that craze was going on,

388
00:26:22.440 --> 00:26:25.559
and each one kind of diluted away
from the other one, right, And

389
00:26:25.599 --> 00:26:29.359
so like, you know, that's
not necessarily the best way to build around

390
00:26:29.359 --> 00:26:33.759
IP. Whereas you know in our
model again, everything is owned by the

391
00:26:33.839 --> 00:26:37.599
DOO and the case of coinage,
everything is owned by the coinage dow co

392
00:26:37.680 --> 00:26:41.400
op. And so what does that
look like if we can do one thing

393
00:26:41.440 --> 00:26:44.799
over here and one thing over there, but everyone else is kind of sharing

394
00:26:44.960 --> 00:26:48.599
in the upside via the DOO and
their NFT which unlocks dividends. So it's

395
00:26:48.839 --> 00:26:53.920
a different way of looking at kind
of controlling IP, maximizing the value that

396
00:26:53.960 --> 00:26:57.400
you can get from a creative idea
and co ownership. But you're right,

397
00:26:57.400 --> 00:27:02.240
putting it on chain is something that
enables all of this. And I'm not

398
00:27:02.240 --> 00:27:03.759
saying one solution is better than the
other, but I am saying that,

399
00:27:03.839 --> 00:27:07.240
you know, it is a technology
that you can apply and start to unlock

400
00:27:07.319 --> 00:27:11.480
some of those network effects, whether
you want to go one route versus the

401
00:27:11.519 --> 00:27:14.799
other, and at the very least
being in the arena. It's cool to

402
00:27:14.799 --> 00:27:18.680
see now as a builder versus just
kind of covering it as a journalist,

403
00:27:18.240 --> 00:27:22.799
like what these decisions and trade offs
look like on a day to day basis.

404
00:27:22.119 --> 00:27:26.279
Yeah. Absolutely. Let's talk about
the crypto market at large. With

405
00:27:26.359 --> 00:27:30.799
the limited time we have left here, what are your thoughts on bitcoin ripping

406
00:27:30.880 --> 00:27:36.119
man? Today, it's over fifty
seven thousand, the ETFs are seeing record

407
00:27:36.160 --> 00:27:40.160
inflows. The market looks great.
Obviously, we're still early in the bull

408
00:27:40.160 --> 00:27:44.440
market cycle. Most are anticipating we
still got to go into twenty twenty five.

409
00:27:44.640 --> 00:27:47.359
But what are your thoughts and outlook
on the market. Yeah, I

410
00:27:47.359 --> 00:27:49.720
mean I've obviously been watching a lot
of the interviews you've been doing on your

411
00:27:49.799 --> 00:27:53.279
channel, and I feel like everyone's
saying the same thing right now, which

412
00:27:53.319 --> 00:27:56.680
is kind of scary, right,
and the idea of oh, look it's

413
00:27:56.720 --> 00:27:59.240
up, only it's applying demand.
It's very easy to understand. You know,

414
00:27:59.279 --> 00:28:02.160
it's no big deal. We're already
like way beyond where anyone thought this

415
00:28:02.200 --> 00:28:03.960
would be. And that is all
true. But at the same time,

416
00:28:04.079 --> 00:28:07.039
you know, I've seen that before
where everyone gets on one side of the

417
00:28:07.079 --> 00:28:11.200
trade. So it makes me nervous. And you know, obviously, if

418
00:28:11.200 --> 00:28:14.400
you've covered crypto as long as we
have, Tony, like you've seen these

419
00:28:14.400 --> 00:28:18.519
cycles before, so you know when
it's upcycling up, only sometimes it really

420
00:28:18.599 --> 00:28:22.000
is and you don't fight the trend. The trend is your friend. And

421
00:28:22.079 --> 00:28:25.960
so like, I don't know looking
at how quickly this has gone beyond Like

422
00:28:26.400 --> 00:28:30.160
a simple example is like how quickly
Blackrock would have been able to displace micro

423
00:28:30.279 --> 00:28:34.920
Strategy as one of the largest kind
of public holders of bitcoin publicly traded.

424
00:28:36.400 --> 00:28:38.920
And you know a lot of people
were like, oh, it's gonna take

425
00:28:38.920 --> 00:28:42.119
like two years. BlackRock's like probably
gonna do it in a couple of months,

426
00:28:42.160 --> 00:28:45.400
like they're gonna jump past Michael Saylor
like that quickly. And it's just

427
00:28:45.440 --> 00:28:51.279
one example of showing like how far
off these predictions were. And so if

428
00:28:51.279 --> 00:28:55.880
you consider that, it's not difficult
to extrapolate and get to you know,

429
00:28:55.920 --> 00:29:00.039
where we go from here. And
I'm in the camp of truly people do

430
00:29:00.160 --> 00:29:03.240
not understand the mismatch. So as
as worried as I am, I would

431
00:29:03.319 --> 00:29:07.519
say, you know, I agree
with the price targets that we're seeing around

432
00:29:07.559 --> 00:29:11.119
like one sixteen up there for bitcoin
this year, I would be in that

433
00:29:11.200 --> 00:29:15.680
camp. Yeah, And I put
out a newsletter yesterday with a thesis around

434
00:29:15.680 --> 00:29:19.400
that because of the macro factors,
but the ETF buying as well, the

435
00:29:19.440 --> 00:29:26.079
macro factors being presidential election year has
performed well in the past. While the

436
00:29:26.160 --> 00:29:29.480
FED is saying, hey, we're
going to cut rates, I don't think

437
00:29:29.519 --> 00:29:32.839
they're going to do it before the
election because that might show some sort of

438
00:29:32.880 --> 00:29:36.599
bias and put a ton of volatility
in the markets. I don't think Biden

439
00:29:36.720 --> 00:29:38.599
wants that, and I'm not supporting
Biden or anybody. I'm just saying it.

440
00:29:38.759 --> 00:29:44.000
You know, any president would not
want that, And I think when

441
00:29:44.039 --> 00:29:48.279
they do decide to cut. We've
seen historically the markets pull back because there's

442
00:29:48.359 --> 00:29:53.559
usually a problem when they start to
cut, something is breaking, and it

443
00:29:53.599 --> 00:29:59.240
could the markets be like, Okay, let's let's get our party going this

444
00:29:59.400 --> 00:30:03.000
year before they make that cut,
and then you know, it's a pullback.

445
00:30:03.200 --> 00:30:06.440
I don't know. That's just my
thesis, but you know, we'll

446
00:30:06.440 --> 00:30:08.000
see what happens. Yeah, I
mean the forward looking piece of this,

447
00:30:08.079 --> 00:30:12.039
look, the crypto market's been very
good at getting ahead of the stock market

448
00:30:12.079 --> 00:30:15.960
and where this is going to go. And I think if you're an investor,

449
00:30:15.960 --> 00:30:18.200
whether you're a crypto investor or traditional
investor, that's exciting to see kind

450
00:30:18.200 --> 00:30:22.559
of the lead happening there in crypto
and there's so much to be you know,

451
00:30:22.839 --> 00:30:26.400
excited about, whether it's Bitcoin and
that adoption or the ETHTF and whether

452
00:30:26.480 --> 00:30:30.359
or not that's coming this year,
and everything else that's being built. Like

453
00:30:30.359 --> 00:30:34.160
a little bit farther down the line. I do think that this cycle hopefully

454
00:30:34.480 --> 00:30:37.480
does get away from just pure speculation
and more into okay, this is a

455
00:30:37.559 --> 00:30:41.920
rational reason as to why we are
arriving at these price predictions, and that's

456
00:30:41.960 --> 00:30:44.319
the way that I think you look
through it and That's the way I look

457
00:30:44.400 --> 00:30:47.319
through it, and like it's at
least exciting that we are here talking about

458
00:30:47.319 --> 00:30:51.680
that rather than just, hey,
this thing is on an upward triangle trajectory.

459
00:30:52.240 --> 00:30:55.720
I don't touch technicals here because of
some of this stuff, but I

460
00:30:55.759 --> 00:31:00.200
think that we are getting fundamentally into
some really really exciting times for crypto for

461
00:31:00.240 --> 00:31:03.599
sure. Now, the other big
thing that everyone's watching is will we see

462
00:31:03.640 --> 00:31:06.680
crypto regulations is here? It is
an election year, so it's going to

463
00:31:06.720 --> 00:31:07.799
be tough, but there are two
bills in the House and two in the

464
00:31:07.839 --> 00:31:12.920
Senate. Patrick McHenry has been trying
to make this happen. You know,

465
00:31:14.000 --> 00:31:18.240
are you anticipating regulations get pass this
year? Yeah? I think the stable

466
00:31:18.279 --> 00:31:22.559
coin piece is huge. I've interviewed
Patrick mcchenry before. That guy is great.

467
00:31:22.599 --> 00:31:25.640
He understands this and he understands the
importance, and so using the time

468
00:31:25.680 --> 00:31:27.240
that he still has there, I'd
be optimistic that he would get it done.

469
00:31:27.279 --> 00:31:32.359
And he has worked with Maxine Waters
on it for literally years, and

470
00:31:32.640 --> 00:31:34.000
you know the updates that we saw
out of DC, it was I was

471
00:31:34.039 --> 00:31:37.920
optimistic because I had thought no,
because it'd be a lame duck, you

472
00:31:37.960 --> 00:31:40.920
know, session, we won't get
much done, but it seems like that's

473
00:31:40.960 --> 00:31:44.640
kind of turning now. And you
know, you know, just as everyone

474
00:31:44.640 --> 00:31:48.480
else does, Like stable coins matter
in so much in crypto because it's just

475
00:31:48.559 --> 00:31:51.559
kind of how the money flows in, and if the money flows in,

476
00:31:51.920 --> 00:31:56.279
usually that does drive number go up, and so it would be a huge

477
00:31:56.319 --> 00:32:00.960
unlock that again the biggest pumps,
the biggest market movers, And this isn't

478
00:32:00.000 --> 00:32:05.039
just crypto, it's always when the
expectations are so far away from that thing

479
00:32:05.079 --> 00:32:07.400
happening. And to say that there's
potentially a stable coin bill in twenty twenty

480
00:32:07.440 --> 00:32:12.599
four, I wouldn't have believed you
last year. So I think it's huge

481
00:32:12.599 --> 00:32:14.920
and I think it would be a
pretty big unlock. So I'm in the

482
00:32:14.920 --> 00:32:17.160
camp of yes, I hope it
happens. But again with politics certainly this

483
00:32:17.240 --> 00:32:21.880
year, I wouldn't want to predict
anything in that camp. For sure.

484
00:32:22.160 --> 00:32:25.000
It's going to be a very interesting
year. Now, I got some wrap

485
00:32:25.079 --> 00:32:29.240
up questions for you. First,
if you could create your own metaverse,

486
00:32:29.279 --> 00:32:35.240
what would the theme be. We've
built so in one of our Coinage episodes.

487
00:32:35.240 --> 00:32:37.119
Actually this is kind of fun.
We built my shitty New York City

488
00:32:37.160 --> 00:32:40.480
apartments in the Metaverse. We put
it into centraland it was like an amalgamation

489
00:32:40.519 --> 00:32:45.279
of all the terrible places I've lived
with, like you know, the leaks

490
00:32:45.359 --> 00:32:47.359
and the cockroaches and the mice.
And we put it into Central Land.

491
00:32:47.400 --> 00:32:50.519
And then the architect was like,
you know, just Central. It's not

492
00:32:50.559 --> 00:32:53.079
built for like something that's this bad. You know, it's supposed to look

493
00:32:53.079 --> 00:32:55.960
good. And we bought a plot
of land that was going to be close

494
00:32:57.000 --> 00:33:00.559
to Snoop Dogg's place in the metaverse, and the now owns that. We

495
00:33:00.640 --> 00:33:05.039
haven't sold it yet. We put
out an episode around it, but I

496
00:33:05.079 --> 00:33:08.839
think you know that would be That
was my twisted version of my metaverse is

497
00:33:09.079 --> 00:33:13.799
can we actually create something so bad
as New York City apartments in something so

498
00:33:13.920 --> 00:33:16.240
good as the metaverse has been promised
to be? You had to get you

499
00:33:16.240 --> 00:33:20.759
put up one of those shoe box
or closet apartment. That's terrible. Man,

500
00:33:20.839 --> 00:33:22.559
it's terrible, and it reminds me
every time about how bad it was.

501
00:33:22.599 --> 00:33:25.319
It was literally a six foot by
nine foot like room that I had,

502
00:33:25.400 --> 00:33:30.599
So not good. Oh man,
all right, rapid fire questions,

503
00:33:30.680 --> 00:33:34.759
favorite food, Yeah, it's a
great question for best of schever too.

504
00:33:34.960 --> 00:33:37.559
I love I'm a steak guy.
I'm a meat guy. I started a

505
00:33:37.559 --> 00:33:42.920
little meat TikTok randomly in the pandemic. I think everybody is obsessed with meats

506
00:33:42.960 --> 00:33:45.400
if you get to be a guy
who's old enough and bored enough. So

507
00:33:45.440 --> 00:33:50.279
I was just smoking meats. But
huge steak guy, huge brisket guy.

508
00:33:50.759 --> 00:33:52.759
And I think with best of schev, it's gonna be cool to just kind

509
00:33:52.759 --> 00:33:54.880
of put all that on chain and
let a community choose what the best dishes

510
00:33:54.880 --> 00:34:00.279
are. Because my opinions are mine, but there are much more qualified people

511
00:34:00.279 --> 00:34:02.480
who will be steering that whole thing, and we'll see what they say.

512
00:34:02.519 --> 00:34:07.599
But I'm not afraid to say I'm
a meet guy in this era of veganism

513
00:34:07.599 --> 00:34:13.679
for sure. Favorite musician or band. I'm a huge block party guy.

514
00:34:13.840 --> 00:34:15.280
I don't know if that's because I'm
a millennial and that's just kind of where

515
00:34:15.480 --> 00:34:20.239
I learned that, but I'm a
huge block party guy. And surprisingly,

516
00:34:20.920 --> 00:34:22.280
you know, there's a lot of
Web three musicians that have come up to

517
00:34:22.559 --> 00:34:25.159
I'd give Spoty Wi Fi a shout
out. He came on the show and

518
00:34:25.159 --> 00:34:29.719
talked about how he's been able to
sell NFTs. He's actually got some bangers,

519
00:34:30.840 --> 00:34:35.480
so block party, spotty WiFi,
those aren't bad options. Nice and

520
00:34:35.800 --> 00:34:40.039
favorite movie, dude, I'm an
old classics guy. I'm gonna go with

521
00:34:40.480 --> 00:34:45.719
It's a wonderful life. Watch it
every year on Christmas time. Good ideals,

522
00:34:45.960 --> 00:34:47.920
community, What can we do?
Where does real value come from?

523
00:34:49.000 --> 00:34:52.360
It's the connections we make, It's
the network effects. It's not the dollars

524
00:34:52.400 --> 00:34:55.360
in your account, especially not in
the bear market. So those are the

525
00:34:55.360 --> 00:34:59.039
themes. I love that movie,
dude. Yeah, it's great. I

526
00:35:00.199 --> 00:35:02.480
literally, like you said, every
holiday, Christmas, alli Day and so

527
00:35:02.559 --> 00:35:07.960
forth, I'm watching that. It
just resets your perspective on life sometimes because

528
00:35:08.119 --> 00:35:12.440
we get so focused on money and
things. But like you said, dude,

529
00:35:12.519 --> 00:35:15.559
yeah, and it's also like it's
the bank run. The bank run

530
00:35:15.639 --> 00:35:19.960
like scene is legitimately like where I
think Web three like that should be required

531
00:35:20.039 --> 00:35:22.719
watching for anyone Web three because it's
like, okay, banks want you to

532
00:35:22.760 --> 00:35:28.000
panic and everything, and and you
know classic Jimmy Stewart being like, look,

533
00:35:28.000 --> 00:35:30.360
if we band together, we can
we can do this. And I

534
00:35:30.360 --> 00:35:32.760
feel like, you know, man, dumb money, perfect example to point

535
00:35:32.760 --> 00:35:37.599
to you, like traditionally markets do
not help the little guy and like if

536
00:35:37.599 --> 00:35:40.960
you can actually bring those network effects
together to where you can bind together like

537
00:35:42.480 --> 00:35:45.320
it's Jimmy Stewart man, it's it's
a wonderful life. It's dumb money.

538
00:35:45.360 --> 00:35:47.679
It's like in this era of the
Internet, like community matters, and it

539
00:35:47.800 --> 00:35:54.480
unlocks huge value that we couldn't have
done before. Absolutely favorite book, dude.

540
00:35:54.519 --> 00:35:59.360
I'm embarrassed to say I don't really
read that much, but I I,

541
00:35:59.480 --> 00:36:01.360
oh, man, let's see.
Actually, you know what, Mark

542
00:36:01.440 --> 00:36:06.599
Randolph's book That Will Never Work is
honestly like one of the few that I've

543
00:36:06.639 --> 00:36:09.719
read and enjoyed and said, this
actually has a lot of learnings. It

544
00:36:09.760 --> 00:36:14.639
was all about why he created Netflix
and like where it came from in the

545
00:36:14.679 --> 00:36:17.599
early days of building that out and
everyone's saying that will never work, and

546
00:36:17.679 --> 00:36:21.320
he was able to overcome that.
And now you know, as I said,

547
00:36:21.360 --> 00:36:23.719
he's one of our advisors, and
I think it's it's a great business

548
00:36:23.719 --> 00:36:28.320
book for anyone who wants to learn
anything about startups in a way that's not

549
00:36:28.360 --> 00:36:31.480
too preachy. So shout out to
Mark for that one. You brought that

550
00:36:31.599 --> 00:36:36.159
up that you don't read too many
books, and I find myself not reading

551
00:36:36.159 --> 00:36:38.559
as much now, But it's not
that I'm not learning. I'm more listening

552
00:36:38.599 --> 00:36:45.760
to podcasts because it's almost like the
audio visual version of a book because you're

553
00:36:45.800 --> 00:36:49.280
hearing stories in depth. I don't
know if you agree with that, but

554
00:36:49.320 --> 00:36:51.039
I don't think that. Yeah,
I mean, this is what you and

555
00:36:51.079 --> 00:36:52.880
I do, So it's probably not
too surprising that maybe we're not book guys

556
00:36:52.880 --> 00:36:58.760
because we spend our days in and
days out working on good video and podcast

557
00:36:58.880 --> 00:37:00.719
content. So you know, I
haven't authored a book. I wouldn't know

558
00:37:00.719 --> 00:37:04.480
where to start, and I haven't
read that many either because I'm too visual.

559
00:37:06.119 --> 00:37:08.880
And finally, when you're not working
at Trust Trust us Media or Coinage,

560
00:37:08.920 --> 00:37:13.039
what are you doing for fun?
Yeah? So I mean most of

561
00:37:13.039 --> 00:37:15.400
my times dedicated to working these days, to be honest with you, Tony,

562
00:37:15.519 --> 00:37:17.639
like I don't get to get out. I'm literally like chained to this

563
00:37:17.719 --> 00:37:21.840
desk most days, just working on
Coinage and trust lists and Bestish ever and

564
00:37:21.880 --> 00:37:23.679
everything else that we're trying to do. But when I do get to escape

565
00:37:23.880 --> 00:37:30.639
normally, I think one of my
favorite hobbies is just cooking, to be

566
00:37:30.679 --> 00:37:34.159
honest with you, and trying to
grow my repertoire and can do a nice

567
00:37:34.199 --> 00:37:37.320
braze short rib could do maybe a
little salmon, some chicken, but like

568
00:37:37.480 --> 00:37:40.119
you know, I think it's just
a really good way to like, like

569
00:37:40.159 --> 00:37:43.920
you said, like there's so many
distractions and so many things to kind of

570
00:37:43.920 --> 00:37:46.639
do in this world, specifically in
crypto, and just kind of like unplug

571
00:37:46.840 --> 00:37:52.559
for a little bit and use your
hands. It's just nice, nice Zach,

572
00:37:52.760 --> 00:37:55.880
pleasure chatting with you. Excited for
future updates around trust media and coinage

573
00:37:55.920 --> 00:38:00.159
and best dish ever, and I'd
love to have you back on in the

574
00:38:00.159 --> 00:38:02.159
future as things progress. Thank you
for joining me. Thank you Tony in

575
00:38:02.239 --> 00:38:05.880
again shout out to what you do
here man, because there's not a lot

576
00:38:05.920 --> 00:38:08.239
of good places to go to learn
anything about what this crazy world is in

577
00:38:08.320 --> 00:38:12.760
crypto, and honestly shout out to
you for what you do. We need

578
00:38:12.800 --> 00:38:15.400
to find more creators who are focused
on the actual use cases and how to

579
00:38:15.519 --> 00:38:19.679
survive in this in this industry,
man, So thank you for having me

580
00:38:19.719 --> 00:38:22.039
on and I would love to come
back anytime. Awesome

