WEBVTT 1 00:00:00.720 --> 00:00:04.040 Hey. Good afternoon, I' m Karen Ramirez. We' re on 2 00:00:04.120 --> 00:00:07.080 one more broadcast of die radio the design in your ears here in the program 3 00:00:07.160 --> 00:00:11.480 of designing ando in the new season this year, that is, the first 4 00:00:11.560 --> 00:00:15.320 of the two thousand twenty- four, and I' m very happy to 5 00:00:15.320 --> 00:00:19.679 make it, along with Capo Laboro, who is here in San Luis Potosí 6 00:00:19.760 --> 00:00:21.320 one hundred and thirteen, here in Colonia Roma, so don' t miss 7 00:00:21.320 --> 00:00:24.079 it. If you see a little twist here the show rum because it' 8 00:00:24.160 --> 00:00:26.359 s amazing, it has high- design furniture, so don' t miss 9 00:00:26.359 --> 00:00:29.199 it. And so we' re very happy to do the new season here 10 00:00:29.199 --> 00:00:36.000 at your facility and today I' m right with camp director Laboro, and 11 00:00:36.280 --> 00:00:39.280 he' s diego, diego, how you are. Thank you very much, 12 00:00:39.840 --> 00:00:41.880 Cbe That' s good. I am very happy to thank you for 13 00:00:41.920 --> 00:00:45.439 being here and, above all, thank you for allowing us to make this 14 00:00:45.479 --> 00:00:51.399 season of going radio here with you very well listen, because I want to 15 00:00:51.520 --> 00:00:54.759 start the interview strong and I would like to know who is diego. I 16 00:00:55.039 --> 00:01:00.520 come from a good family. My mom is architect and basically, when they 17 00:01:00.560 --> 00:01:03.000 studied the career, there was like with the types of students who were the 18 00:01:03.000 --> 00:01:07.040 children of architects and the children of non- architects, OK, poor of 19 00:01:07.040 --> 00:01:12.680 the children of non- architects, how it helps. And that' s 20 00:01:12.719 --> 00:01:15.200 why I studied the race. I studied at the Ibero- American University. 21 00:01:18.920 --> 00:01:25.319 I did an interior design theme and when I got out of the race, 22 00:01:26.079 --> 00:01:30.640 I devoted myself for a while to making interior design ok although at the same 23 00:01:30.640 --> 00:01:36.239 time I did construction and right now, because we do both things a little 24 00:01:36.319 --> 00:01:38.519 well, very well and how it was that you introduced yourself to architecture. 25 00:01:38.640 --> 00:01:42.599 You said I' m going to choose this. Yeah, well, as 26 00:01:42.719 --> 00:01:46.560 I was saying, I' ve seen architecture forever. I saw consruction in 27 00:01:46.560 --> 00:01:52.280 architecture, since always I played in works. Then he' s already with 28 00:01:52.439 --> 00:01:57.480 you all your life. It' s you you know, I think, 29 00:01:57.799 --> 00:01:59.280 even though there are times that they say ay no. I don' t 30 00:01:59.359 --> 00:02:01.799 want to do this. They' re going for a totally overcomprehensible. The 31 00:02:01.840 --> 00:02:07.680 piss is hard. If the race has that approach of being very hard and 32 00:02:07.840 --> 00:02:12.080 cleaning it from many people that I never agreed with, I think reality plays 33 00:02:12.759 --> 00:02:19.800 very well perfect spot. So this and where you studied architecture in the I 34 00:02:20.280 --> 00:02:23.039 vera of city or what if it' s a good career. Today, 35 00:02:23.199 --> 00:02:29.280 I would say the best exponents of Mexican architecture. They come out of there 36 00:02:29.280 --> 00:02:30.520 and well, as I was saying, it' s a tough race. 37 00:02:30.599 --> 00:02:36.120 I lived the transition between building the new wing that is now spectacular from an 38 00:02:36.120 --> 00:02:42.919 architectural department. But as that happened, we studied in anándale parking lot 39 00:02:43.000 --> 00:02:45.919 looking at it more likeáteras and echo, ah, güey with echo. 40 00:02:46.039 --> 00:02:51.439 Above all, he hears how exciting to see that transition and, suddenly see 41 00:02:51.479 --> 00:02:53.240 him and woe why there was not this in my time. I' ve 42 00:02:53.400 --> 00:02:59.039 never been touched by the new building. He never touched me. You' 43 00:02:59.199 --> 00:03:01.439 ve seen it a lot of the world, once I went to college, 44 00:03:01.639 --> 00:03:06.439 but I never took a single class. So, yeah, well, but 45 00:03:06.520 --> 00:03:09.120 you got the good start. Yeah, he touched me. It was my 46 00:03:09.159 --> 00:03:12.400 turn to be a part of that. I who should be called like us, 47 00:03:12.599 --> 00:03:17.280 very true, very true hears and how were the beginnings of Diego Casanova 48 00:03:17.319 --> 00:03:21.719 in the world of architecture, that is, how you started, since you 49 00:03:21.759 --> 00:03:25.479 got rid of the little bubble of the University. How was your good during 50 00:03:25.560 --> 00:03:30.439 college, a friend with whom, because you usually make lots of teams in 51 00:03:30.439 --> 00:03:32.919 the career, here your job and it' s always the same. During 52 00:03:34.159 --> 00:03:38.080 your career you don' t make a group and they take the same classes 53 00:03:38.479 --> 00:03:43.159 and are the same teams. So, a kid from my team told me, 54 00:03:44.240 --> 00:03:46.120 hey, they offered me a house. More like his dad' s 55 00:03:46.159 --> 00:03:47.439 office sees him of a house like this and he doesn' t have time 56 00:03:47.439 --> 00:03:50.599 to do it. You' d do it with me. It was an 57 00:03:51.960 --> 00:03:55.560 impressive project for the age I was twenty- and- a- half and 58 00:03:55.639 --> 00:03:59.560 it was a house in bos that. The biggest take of course, good 59 00:04:00.080 --> 00:04:05.360 budget, with good dimensions, good terrain or in location. And it was 60 00:04:05.680 --> 00:04:09.680 an incredible challenge to do it, because I had to do it. So, 61 00:04:09.919 --> 00:04:13.400 we also call then, of course, as I say, the race 62 00:04:13.439 --> 00:04:15.600 is very immanent and the work is very demanding and the design too, and 63 00:04:15.680 --> 00:04:18.839 the deal, especially the deal with customers, is very demanding. Yeah, 64 00:04:19.120 --> 00:04:24.160 yeah, you see it, but today and that' s good, that 65 00:04:24.199 --> 00:04:28.720 well, that you' re up to the wheel, it was complicated and 66 00:04:28.879 --> 00:04:34.360 it scared me, but we did it and that house had a publication when 67 00:04:34.480 --> 00:04:38.199 we finished, so where in a number of Mexican architects. So, I 68 00:04:38.279 --> 00:04:42.240 heard what a father, how good and how old you were when that happened, 69 00:04:42.439 --> 00:04:44.560 because she is the vice between the ages of twenty- one and twenty 70 00:04:44.560 --> 00:04:47.360 - three. Today is super good your first house and twenty- one years 71 00:04:47.360 --> 00:04:53.279 is amazing. It' s a whole thing because it' s very good, 72 00:04:53.680 --> 00:04:58.240 but it has a negative part also because it places you a little ok 73 00:04:58.279 --> 00:05:03.040 because ending that house, you think you think you' ve already reached a 74 00:05:03.040 --> 00:05:04.759 peak in which you didn' t get there, because that house came to 75 00:05:04.759 --> 00:05:09.519 you. It' s not like you' re gonna get more of those 76 00:05:09.519 --> 00:05:13.079 houses from that you end up doing a whole lot of bad work, getting 77 00:05:13.120 --> 00:05:16.759 customers, going talking and everything else that you never think about, you think 78 00:05:16.879 --> 00:05:19.720 that' s gonna happen alone. Not a bit, a valley of cold 79 00:05:19.720 --> 00:05:25.199 water, though a great satisfaction. I remember. When I finished the house, 80 00:05:26.279 --> 00:05:31.000 you made more architectic and we left the house that I got to know 81 00:05:31.040 --> 00:05:34.560 her and I told her something, like I already reached the top, and 82 00:05:34.639 --> 00:05:40.040 she told me how many square meters you have built in your life, since 83 00:05:40.079 --> 00:05:43.199 those of this house seven hundred and fifty. I' ve built thousands and 84 00:05:43.199 --> 00:05:46.199 thousands of meters. He' s not gonna be on top. Uy is 85 00:05:46.279 --> 00:05:49.759 a strong güepe. It was a little strong for me, but that reality 86 00:05:49.759 --> 00:05:54.920 was clear. Then, after I got it, I said, I' 87 00:05:55.000 --> 00:05:56.920 m not saying what a reason you were, Mom. Yeah, it' 88 00:05:56.920 --> 00:06:00.480 s true, Mom, I' m sorry and after that and what happened. 89 00:06:00.040 --> 00:06:05.560 I mean, you followed with interiors, they didn' t build a 90 00:06:05.639 --> 00:06:12.040 house and I made interiors without interference and then there I got customers, entering 91 00:06:12.120 --> 00:06:16.199 that world and no longer with an office that passes you a project, but 92 00:06:17.079 --> 00:06:23.199 only where you have to deal with people that are often very complicated. It 93 00:06:23.199 --> 00:06:28.920 is very difficult to enter a family to make it their home, because it 94 00:06:29.199 --> 00:06:31.639 is a very big intimacy that you have with them, for which, in 95 00:06:31.720 --> 00:06:34.360 reality, it never prepares you the career. The race prepares you for technical 96 00:06:34.439 --> 00:06:38.319 factors, of course, not for such relationships. Sure, eat everything, 97 00:06:38.800 --> 00:06:47.000 fights, reconciliations, break- ups in front of me. If it' 98 00:06:47.040 --> 00:06:50.000 s that then sometimes we do it as a psychologist or not, that part 99 00:06:50.279 --> 00:06:55.120 that tells you that no one tells you, no one tells you exactly. 100 00:06:56.399 --> 00:07:00.199 Then I was still working on it, and as I say to you, 101 00:07:00.360 --> 00:07:05.360 it' s not that I' m soft on her pretty hard. Then 102 00:07:06.040 --> 00:07:11.879 the work was very disciplined there, so I took off a little more, 103 00:07:12.120 --> 00:07:15.040 so if it was interior, but finally I went back to construction with it 104 00:07:15.040 --> 00:07:19.240 and already works now. But I went back to that part. OK. 105 00:07:19.560 --> 00:07:24.879 That' s when you already made your own as such, your own office, 106 00:07:25.040 --> 00:07:29.240 which is today' s exact Look of Genoa Nova architecture OK. It 107 00:07:29.240 --> 00:07:32.680 ' s not that it' s not like the city is that I' 108 00:07:32.680 --> 00:07:34.360 ll innovate and you don' t go OK and right now the city and 109 00:07:34.360 --> 00:07:36.360 I said no. Oh, no, no, no, no, no, 110 00:07:36.240 --> 00:07:39.639 no, no, no, it' s not maybe the warrior and 111 00:07:39.720 --> 00:07:42.279 it' s not exactly the case. All right, and now how old 112 00:07:42.399 --> 00:07:47.879 he is, because look it' s hard, it' s hard to 113 00:07:48.079 --> 00:07:51.920 split when that office starts OK. But I would say that we were at 114 00:07:53.199 --> 00:07:59.319 least eighteen, maybe eight years old. Okay, so you never worked for 115 00:07:59.480 --> 00:08:05.120 an outside office or anything. Just when I finished that house, shortly after 116 00:08:05.160 --> 00:08:11.120 my friend' s family office called me and I worked there, but I 117 00:08:11.120 --> 00:08:15.879 worked there ten months. Okay, I was working in companies. I hear, 118 00:08:16.079 --> 00:08:20.160 I watch series programs and other companies. Like I say, for example, 119 00:08:22.120 --> 00:08:24.519 I never worked in a company. I have to ask myself. So 120 00:08:24.600 --> 00:08:26.519 that' s it, or is it parabdia that and we tell myself if 121 00:08:26.519 --> 00:08:30.279 it is, yeah, yeah, that? Yeah, that' s so 122 00:08:30.399 --> 00:08:33.279 boring, that' s what those struggles are, but my espposi works in 123 00:08:33.279 --> 00:08:37.759 a company. If those struggles of power and politics. And it puts you 124 00:08:37.960 --> 00:08:43.240 because I don' t know him. It makes me very strange to see 125 00:08:43.320 --> 00:08:48.639 how people fight to stand out by putting someone else' s foot at the 126 00:08:48.639 --> 00:08:50.919 expense of the company. He usually slept in the company, of course, 127 00:08:50.120 --> 00:08:52.440 and they don' t care. That' s a little bit. The 128 00:08:52.559 --> 00:08:56.360 battle, the internal battles of that company. Yeah, sure, and what 129 00:08:56.440 --> 00:09:00.879 didn' t motivate you not to stay in the company, to say what 130 00:09:00.919 --> 00:09:03.200 better I do. I' m still doing my thing, because I think 131 00:09:03.240 --> 00:09:05.960 it' s the family line. Well, I think my mom used to 132 00:09:07.080 --> 00:09:11.639 tell me you don' t have to work at the company and I think 133 00:09:11.720 --> 00:09:13.200 I turned it into my life. So, I, today for today, 134 00:09:13.399 --> 00:09:18.159 believe that the children of independents are independent, your children of employees are normally 135 00:09:18.200 --> 00:09:22.639 entered is what I have seen me or I do not say that it is 136 00:09:22.679 --> 00:09:24.639 a condemnation in that if you have a lifetime, but it is normal. 137 00:09:24.879 --> 00:09:28.960 There' s what you' ve seen. Okay, okay, and after 138 00:09:28.960 --> 00:09:35.360 he' s out of je and it' s not going to decide what 139 00:09:35.440 --> 00:09:39.840 motivated you to do field work now capo labor capo labor worked that motivate you 140 00:09:39.919 --> 00:09:43.600 because I mean, I know that you made interiors, but because here moves 141 00:09:43.600 --> 00:09:48.960 furniture of high design. You tell me I started inside and in that house 142 00:09:46.840 --> 00:09:54.159 I got when there' s a race at the end, certain furniture. 143 00:09:54.200 --> 00:09:54.639 Yeah, yeah, yeah, yeah, me, I didn' t do 144 00:09:54.759 --> 00:09:58.480 that with the office. I made a table before lunch, a dining table 145 00:09:58.519 --> 00:10:05.080 and a chair. I think he' s an architect. I think the 146 00:10:05.120 --> 00:10:09.440 architects are very bad, well, very good. Yes, the architects' 147 00:10:09.480 --> 00:10:16.320 furniture looks like building maquetitas. They' re always like architectural furniture. They 148 00:10:16.320 --> 00:10:22.120 are blankets, they are small buildings, they are usually very rough they are 149 00:10:22.159 --> 00:10:24.240 very straight, they are not very economical, because they are a maquetita. 150 00:10:24.200 --> 00:10:30.679 Then I realized that it was another subject, that it was something that had 151 00:10:30.759 --> 00:10:33.919 to be studied a lot and had to be practiced a lot. And from 152 00:10:33.919 --> 00:10:37.240 there that was since I was about twenty- three years old to this day 153 00:10:37.240 --> 00:10:43.000 that I am forty- seven. Looks like after 40 to me. You 154 00:10:43.039 --> 00:10:52.080 don' t know well- conscious anymore. I have practiced making furniture and 155 00:10:52.120 --> 00:10:56.679 in the two thousand eight I was very eager to go to the furniture fair. 156 00:10:56.879 --> 00:11:03.919 A thousand had heard of her. Then I was a big fan of 157 00:11:03.919 --> 00:11:07.440 Europe. My best friend went to live in Paris. Then I left, 158 00:11:09.039 --> 00:11:11.559 went to see him and said I' m going to the furniture fair. 159 00:11:11.759 --> 00:11:15.279 So I remember that I had a friend back then an old lady' s 160 00:11:15.320 --> 00:11:18.639 agency is what' s influencing me all about getting a hotel and when he 161 00:11:18.679 --> 00:11:24.120 told me the prices and movies not that you' re wrong, I' 162 00:11:24.159 --> 00:11:24.840 m not going to go there to see what I know, because usually that 163 00:11:24.840 --> 00:11:28.799 ' s how I did it. When he travels aha, then I took 164 00:11:28.799 --> 00:11:31.679 a treuno in turn from Paris. Quexales a station that no one knows is 165 00:11:31.759 --> 00:11:35.159 called in Parillare. So, okay, I went into the old trains back 166 00:11:35.159 --> 00:11:37.279 then, Italy. It' s not like you' re dying of heat. 167 00:11:37.759 --> 00:11:39.039 I got to look at four o' clock in the morning. I 168 00:11:39.039 --> 00:11:45.960 remember waking you off because you mean I left your office at ten o' 169 00:11:45.960 --> 00:11:48.679 clock since four in the morning that' s all closed. Six, then, 170 00:11:50.279 --> 00:11:52.720 sixty waiting for the tourist office that I think I had to run and 171 00:11:52.720 --> 00:11:56.559 that I' m going to look for hotels around here always to say it 172 00:11:56.559 --> 00:12:01.039 ' s always like this. Man, they fill up on me all then 173 00:12:01.399 --> 00:12:05.159 I said okay me. I hope it' s not a complication. I 174 00:12:05.480 --> 00:12:09.399 see the guy in the tourist cinema uniform sitting there. He buys coffee, 175 00:12:09.639 --> 00:12:13.519 I see it from afar, they walk, he takes his walking coffee. 176 00:12:13.679 --> 00:12:20.159 Walk open the office and sit me in and say hello to him how about 177 00:12:20.240 --> 00:12:22.080 I don' t. I didn' t speak Italian. I don' 178 00:12:22.120 --> 00:12:24.679 t know that' s it. Everyone who speaks Spanish thinks Italian is very 179 00:12:24.720 --> 00:12:26.720 easy. No, it' s not. You understand, you understand and 180 00:12:26.759 --> 00:12:31.519 you can communicate to him you put once in the end and you speak Italian 181 00:12:31.519 --> 00:12:35.840 and igua is the hand. If Juanito and I don' t, don 182 00:12:37.080 --> 00:12:41.840 ' t go that way. Then I ask him. Hey, I' 183 00:12:41.879 --> 00:12:46.039 m looking for a hotel. Smile, he sees me smile and he tells 184 00:12:46.080 --> 00:12:52.600 me what the Sobrino furniture fair is. That' s why you' re 185 00:12:54.279 --> 00:12:58.000 crazy, like if I' m crazy at the furniture fair I get up 186 00:12:58.039 --> 00:13:05.120 along with the formula one more important that there is in Milan all year round. 187 00:13:05.240 --> 00:13:07.320 It' s going to be very difficult to meet on TV and more 188 00:13:07.320 --> 00:13:09.960 at the price you' re looking for. Sure, if you go to 189 00:13:09.000 --> 00:13:13.279 hotels, you can find TVs of the price you' re getting expensive medication. 190 00:13:13.679 --> 00:13:18.399 I' ve quoted for five nights and there are hotels that cost you 191 00:13:18.480 --> 00:13:24.159 300 thousand pesos in my life. Then start looking and I see how it 192 00:13:24.159 --> 00:13:26.320 starts to expand the radio and radio and it tells me no more, I 193 00:13:26.360 --> 00:13:30.240 ' m not in Milan anymore. How far he accepts true and then, 194 00:13:30.519 --> 00:13:35.759 going down encounters, he finally found in a place called Letze, which gives 195 00:13:35.840 --> 00:13:39.240 the Lake of How, but is not near How. It' s near 196 00:13:39.919 --> 00:13:43.960 the ah ok. So, what do you understand me about the Move Fair 197 00:13:43.960 --> 00:13:46.080 for? I had to take a subway to the train station. That subway 198 00:13:46.200 --> 00:13:50.639 ' s so full. Then I didn' t know how to move there. 199 00:13:50.799 --> 00:13:54.440 You' re going to stop all the time and we' ll take 200 00:13:54.639 --> 00:13:58.159 you about fifty minutes, thirty more stations, twenty- six tentes are coming 201 00:13:58.159 --> 00:14:01.200 to the station. You have to take the last t that comes out like 202 00:14:01.240 --> 00:14:05.759 forty- five minutes ago, that arrived five by eight, because at eight 203 00:14:05.799 --> 00:14:11.559 the last bus leaves. That' s right and that bus the train in 204 00:14:11.600 --> 00:14:18.120 another 45 minutes. Then we' ve been there in an hour and a 205 00:14:18.200 --> 00:14:22.799 half and that bus another hour and a half ago. Alec total with mezcalas 206 00:14:22.840 --> 00:14:26.879 and so on. It takes three hours to arrive and three hours in the 207 00:14:26.879 --> 00:14:28.639 morning. In the mornings I saw him come out very early. There were 208 00:14:28.639 --> 00:14:35.000 all the children who went to school of all the Chapapa B family and the 209 00:14:35.039 --> 00:14:39.320 first in my case I was Chao and well, I went to that fair 210 00:14:39.679 --> 00:14:43.360 and it was a little like I opened up the world of the Decio to 211 00:14:43.360 --> 00:14:50.919 say wow. This is the exact Morilian design. There is the most important 212 00:14:50.039 --> 00:14:54.320 fair in the world in terms of design in novelties that there may be media 213 00:14:54.399 --> 00:14:58.559 fairs more exhibition in China. There are cities that always die in China, 214 00:14:58.759 --> 00:15:03.919 but at the level of design and innovation trends. There' s no more 215 00:15:03.000 --> 00:15:07.519 important fair to watch. No. And there I' ve learned a lot 216 00:15:07.600 --> 00:15:11.200 of things From there decide every two years and I' ve gone every two 217 00:15:11.240 --> 00:15:13.600 years since two thousand eight and we' re already in two thousand twenty- 218 00:15:13.600 --> 00:15:18.559 four. So, except when it was the pandemic, it wasn' t 219 00:15:18.559 --> 00:15:22.679 accurate, because it was the only year it was suspended. If that' 220 00:15:22.919 --> 00:15:26.320 s how it is this year, you touch me ah ok, I went 221 00:15:26.320 --> 00:15:28.879 last year. Then I wasn' t the two thousand seven. The first 222 00:15:28.960 --> 00:15:31.759 time I remember or go a year without peace. Ah well, then, 223 00:15:33.799 --> 00:15:37.960 from there I have been seeing, seeing, seeing and learning many things. 224 00:15:37.399 --> 00:15:41.559 It' s a lot, it' s a lot of work. Everyone 225 00:15:41.559 --> 00:15:43.879 tells me that the father you' re going to is not very tired, 226 00:15:43.440 --> 00:15:46.279 very thought out, that it' s endless. Not that. The fair 227 00:15:46.799 --> 00:15:50.360 is an event that the city turns towards the design is then you do not 228 00:15:50.480 --> 00:15:54.360 forget the fair, that continues before. The fair is no way to finish 229 00:15:54.360 --> 00:15:56.639 it, but there are days that you go to the city, several days 230 00:15:56.720 --> 00:16:00.519 that you go to the city and divas go now. Right now, but 231 00:16:00.639 --> 00:16:03.679 then you' re discovering things that you say wow, here' s this 232 00:16:03.799 --> 00:16:07.879 father, so sea that' s what we say has now now, I 233 00:16:07.960 --> 00:16:11.600 already know where they are, but then it' s okay. But something 234 00:16:12.919 --> 00:16:18.360 I didn' t notice at the time, the Mexican presence was nonexistent. 235 00:16:19.240 --> 00:16:25.840 There was no one. Little by little they have gone they have gone more 236 00:16:25.919 --> 00:16:29.600 Mexican hello already it seems that they organize us on tours, that they do 237 00:16:29.879 --> 00:16:32.879 a certain attitude and the cities do not know how much they paid to pay 238 00:16:32.919 --> 00:16:33.600 expensive, but they carry them and they make small groups, that they take 239 00:16:33.600 --> 00:16:37.039 them all. Not me, I don' t like all three of them. 240 00:16:37.080 --> 00:16:38.559 Then I' ll just go to whatever' s there. I ok 241 00:16:38.960 --> 00:16:44.799 Ah, then, from that trip I decided to study Italian. Okay because 242 00:16:45.000 --> 00:16:48.480 when I went back, like I told you, my entire trajectory is back 243 00:16:48.559 --> 00:16:51.799 to Letze. No. When I got on the train at Milan station, 244 00:16:52.120 --> 00:16:56.759 I heard an announcement with that amplification systems that there were then ah and everyone 245 00:16:57.639 --> 00:17:02.799 said to and what did he say? What did he say? What did 246 00:17:02.799 --> 00:17:03.000 he say? What did he say? What did he say?“ What 247 00:17:03.000 --> 00:17:06.160 did he say,” the king said“ I was not going out? 248 00:17:06.319 --> 00:17:07.160 ” Didn' t he go out? Didn' t he go out? 249 00:17:07.480 --> 00:17:10.160 And I was wondering what he said. Nobody. No one answered me. 250 00:17:10.519 --> 00:17:12.400 No one understood me. Of course, I meant it You don' t 251 00:17:12.400 --> 00:17:17.279 understand me. Then the train being was traced for an hour. So, 252 00:17:17.640 --> 00:17:22.240 when I got to How, there was nothing, no one, no trucks, 253 00:17:22.319 --> 00:17:25.480 no taxis, nothing. I came in with the dead city suitcase. 254 00:17:25.519 --> 00:17:27.880 There was nothing. If nothing' s like a polita. It took me 255 00:17:27.960 --> 00:17:33.160 an hour, an old man came in a cab and I already told the 256 00:17:33.200 --> 00:17:36.920 hotel with a little paper. He did take me and I saw that the 257 00:17:36.960 --> 00:17:41.599 cab touched me. I ran and ran and ran and I tried to ask 258 00:17:41.720 --> 00:17:45.480 him several times in every language I know how much is missing. Okay, 259 00:17:45.359 --> 00:17:51.640 he couldn' t get me until we got there, which cost me more 260 00:17:52.200 --> 00:17:56.759 than the tax night than he did not. I think you do want to 261 00:17:56.799 --> 00:17:59.079 go back to this fair. You' re gonna have to speak Italian. 262 00:18:00.240 --> 00:18:06.640 Includingly I said I took a three- month course and that took eight- 263 00:18:06.880 --> 00:18:10.240 year classes. Totally. Okay. Yeah, nothing simple, no, it 264 00:18:10.359 --> 00:18:12.319 ' s nothing simple. But today I defend myself and I can go and 265 00:18:12.400 --> 00:18:18.440 I' m not telling you that it' s me they teligen, but 266 00:18:18.839 --> 00:18:19.319 I defend myself in italiet very well. It' s okay. I don 267 00:18:19.319 --> 00:18:22.799 ' t think it' s good that I' ve motivated you to mean 268 00:18:22.799 --> 00:18:26.240 it. I know it was a very little trip and, maybe, very, 269 00:18:26.519 --> 00:18:32.680 very intense, exact, but it motivated you, I mean, it 270 00:18:32.720 --> 00:18:36.400 didn' t discourage you. You learned my new language at the chondrot and 271 00:18:36.799 --> 00:18:38.160 continued to encourage you to go every two years and I continued to learn. 272 00:18:40.160 --> 00:18:45.240 As the Mexican desire told you, the country to which I am company Mexico, 273 00:18:45.720 --> 00:18:48.359 which I feel was closer to be compared. Yeah, and now so, 274 00:18:48.960 --> 00:18:55.160 okay, we both have natural resources, we have exotic mavidas, we 275 00:18:55.200 --> 00:18:57.480 have a similar historical process, but from the beginning you don' t have 276 00:18:57.480 --> 00:19:03.759 it left. Brazil had much more exposure than we did. Okay, and 277 00:19:03.839 --> 00:19:07.640 then I went into some research every time I went. No, Brazil, 278 00:19:08.000 --> 00:19:15.279 you' ve got important moves stronger than us. They have international renova designers 279 00:19:15.319 --> 00:19:18.519 that we do. We do not have the Campana brothers, who would be 280 00:19:18.519 --> 00:19:22.039 the greatest exponien classo what we have gone to. But no. There' 281 00:19:22.119 --> 00:19:26.200 s no Mexican designer like the Campana brothers. There' s no mover, 282 00:19:27.400 --> 00:19:32.160 not modeling aha level. Yes no, because if we talk about the world 283 00:19:32.279 --> 00:19:36.160 top ten of furniture designers, the brothers bells are definitely inside, i e, 284 00:19:36.400 --> 00:19:38.680 they are the designers of gaybra and work. He does crazy things. 285 00:19:38.920 --> 00:19:41.079 Yes for them, yes, yes, yes, yes, it is, 286 00:19:41.240 --> 00:19:45.480 that is, the edra pavilion is very crazy. So it is. Yes, 287 00:19:47.319 --> 00:19:52.279 exactly. It' s very creative, a couch like melted, like 288 00:19:52.319 --> 00:19:56.640 those are campannes. Yes, it' s at the height of pathicating that 289 00:19:56.640 --> 00:20:04.920 wave. I don' t know there' s never that ingvel in Brazil, 290 00:20:06.079 --> 00:20:10.039 and there' s still no Mexican designer on those lines. I hope 291 00:20:10.160 --> 00:20:11.759 there is. I hope so. I hope no one else, too. 292 00:20:11.880 --> 00:20:15.599 But he' s right, I mean, comparing it like that on a 293 00:20:15.599 --> 00:20:18.480 Latin American level with someone. Brazil is right. I hadn' t thought 294 00:20:18.480 --> 00:20:23.240 of it this way, it has a lot of similarity in terms of natural 295 00:20:23.319 --> 00:20:27.279 resources, but if we don' t have someone like the Campana brothers, 296 00:20:27.359 --> 00:20:30.200 representative of us, because, to say of architecture, architecture is another theme. 297 00:20:30.640 --> 00:20:32.559 Yeah, not totally. Yeah. Yeah, yeah, yeah, yeah, 298 00:20:33.160 --> 00:20:36.759 no. There are stronger than us in general, that is, their 299 00:20:37.079 --> 00:20:40.799 monkeyry, are stronger than the teachers. They have a greater international presence of 300 00:20:40.799 --> 00:20:44.880 the linings. Without a doubt, then you feel that you lack furniture design 301 00:20:45.079 --> 00:20:48.119 here so that it is as important as the Campana sisters when you are at 302 00:20:48.160 --> 00:20:52.319 the University. It was once I do not remember the name of the person 303 00:20:52.400 --> 00:21:00.200 of a Spanish industrial designer who had won the King Moto Spain Prize. There 304 00:21:00.279 --> 00:21:03.559 ' s the same thing you guys did thirty forty years ago. What happened 305 00:21:03.680 --> 00:21:10.480 was that a design house came in, a house of production demolished and paid 306 00:21:10.559 --> 00:21:14.680 for it by a renowned designer. Then that house discovered that it could compete 307 00:21:14.799 --> 00:21:18.200 with the rest of Europe and from there forced the others to do the same. 308 00:21:18.519 --> 00:21:22.839 Or me, I was once invited by most of your topole to do 309 00:21:22.880 --> 00:21:30.680 an event mostly in Palmas, along with some other designers that just sound something 310 00:21:30.720 --> 00:21:41.759 that is Maria helicoplan and each time dig a shirt. I' m not 311 00:21:41.839 --> 00:21:45.240 very social I in the middle is not that I got a lot with architects, 312 00:21:45.839 --> 00:21:51.759 I' m interior designers. I would comment with them, I would 313 00:21:51.839 --> 00:21:56.079 say and above all I would comment with the owners of your captel and I 314 00:21:56.240 --> 00:22:00.799 would say you should encourage a student contest and you should produce the winning piece. 315 00:22:00.200 --> 00:22:04.400 I think it would be a good incentive for students or for Rideña, 316 00:22:04.519 --> 00:22:11.240 too, because what I see is that Mexico continues in that logic that design 317 00:22:11.279 --> 00:22:15.480 is expensive. I save it, as we complain all architect designers. I 318 00:22:15.519 --> 00:22:18.799 ' ll save it. I can do it straight. If the carpenter shows 319 00:22:18.799 --> 00:22:22.039 a picture of a trait free goes and I copy it as self- construction. 320 00:22:23.359 --> 00:22:27.000 I always tell people. People, I mean, the carpenter is a 321 00:22:27.079 --> 00:22:30.680 carpenter and he' s gonna understand what he' s seen. Sure, 322 00:22:30.839 --> 00:22:34.000 that carpenter I' ve never seen. It is the Iberian, because from 323 00:22:34.039 --> 00:22:40.480 the photo I interpret and it will be like this. I don' t 324 00:22:40.480 --> 00:22:42.720 do carpentry. When I insist on my Swedish wife, when you tell her 325 00:22:42.720 --> 00:22:45.799 in dreams I make may is, they think you do it. Yeah, 326 00:22:45.920 --> 00:22:47.839 yeah, yeah, yeah, so I get the way of the letter and 327 00:22:47.960 --> 00:22:52.319 I warn father, no. No. I ah is a designer. Yes, 328 00:22:52.839 --> 00:22:56.119 exactly, exactly. I don' t know, but here, well, 329 00:22:56.440 --> 00:23:00.839 it' s the same person who does everything and I think the result, 330 00:23:00.240 --> 00:23:07.960 when you do that is not deficient notes, yes, nothing can be 331 00:23:07.039 --> 00:23:11.079 noticed, but people are very used to it. Why do I think about 332 00:23:11.119 --> 00:23:15.599 strong mining in Mexico and YouTube and a lot of the grinds for this majority 333 00:23:15.640 --> 00:23:21.720 that we just opened up recently and great work to see what the strong ones 334 00:23:21.720 --> 00:23:25.759 are. I mean, yes, of course it was Pirwicker even opened Mirán, 335 00:23:26.039 --> 00:23:32.640 then closed modesta. At the time it was good, she didn' 336 00:23:32.640 --> 00:23:36.319 t fall behind. Yes, there was one that was made of wood that 337 00:23:36.359 --> 00:23:44.119 was there where the palace of the palaces is now called inside. I think 338 00:23:44.200 --> 00:23:48.640 and I do not know why it has not been possible to consolidate an important 339 00:23:48.640 --> 00:23:51.839 majority or several. It should be vir vis the country gives for that, 340 00:23:52.480 --> 00:23:56.640 because the people who sought furniture in Mexico you seek go your house, you 341 00:23:56.640 --> 00:24:00.920 seek to furnish it, because it is that complicated. They end up shopping 342 00:24:00.960 --> 00:24:04.880 in department stores like at home palace. And so nothing case palace, from 343 00:24:04.880 --> 00:24:08.400 the budget for house palace always, I always say the palace the first or 344 00:24:08.480 --> 00:24:18.839 the second step totally or do not even end up buying the liverpoollen you are 345 00:24:18.960 --> 00:24:23.960 do not give them importance from oy what or ay or what ah. The 346 00:24:25.039 --> 00:24:29.759 fact that, I repeat, my Swedish wife I have been doing well is 347 00:24:29.880 --> 00:24:33.880 that a lot of years ago. Then I had my own furrows before I 348 00:24:33.960 --> 00:24:37.880 knew my things and at some food I was there, it turns out that 349 00:24:37.960 --> 00:24:41.759 there was a friend' s aunt very close in a barcant. The founder 350 00:24:41.759 --> 00:24:45.599 who worked there and who couldn' t possibly have this woman in front of 351 00:24:45.039 --> 00:24:49.119 him and went with her and I told him how much Mexico will open without 352 00:24:49.160 --> 00:24:52.440 life the market he has in Mexico. At that time it was about twelve 353 00:24:52.480 --> 00:24:59.599 years ago, explained we just opened Russia and we just opened Chinese and that 354 00:24:59.759 --> 00:25:02.359 we are a company that is on the Stock Exchange, its family company, 355 00:25:03.400 --> 00:25:06.839 of course and it is your company that is doing very well. Then we 356 00:25:06.920 --> 00:25:11.799 like to consolidate markets, since we consolidate that market, we will think about 357 00:25:12.000 --> 00:25:18.559 other markets and said I done, opened Latin America until they had controlled their 358 00:25:18.640 --> 00:25:22.640 market, because they had the maximum capacity were production. If they open up 359 00:25:22.680 --> 00:25:26.680 everywhere, they' re gonna get crazy. Of course it' s not 360 00:25:26.680 --> 00:25:30.960 more. When they arrived in Mexico it was a serious cartastrophe they didn' 361 00:25:32.039 --> 00:25:33.680 t have early because they arrived in the middle of a pandemic. Oh, 362 00:25:33.759 --> 00:25:33.960 yeah, yeah, that' s right, that' s right, that 363 00:25:33.960 --> 00:25:38.079 ' s right. Then they didn' t. I was making some houses 364 00:25:38.200 --> 00:25:44.720 in Tepostlán and they are rent houses the truth, because your prices are not 365 00:25:44.799 --> 00:25:47.880 going to compete with Ike. Then they' re way higher than that. 366 00:25:48.519 --> 00:25:52.839 So I said and if half the internity I made them, I half accessories 367 00:25:52.079 --> 00:25:57.359 things like that with my looks perfect. Then they had a page of followers 368 00:25:57.440 --> 00:26:03.079 who called you diego, so he went to bed saying five arrived. Then 369 00:26:03.240 --> 00:26:10.039 from there running over there, to buy you as if it were Black Frideng 370 00:26:10.319 --> 00:26:15.319 how funny you people are. Yeah. Now it seems to me that they 371 00:26:15.400 --> 00:26:18.960 are consolidating it better. Yeah. I think so, because that did happen. 372 00:26:18.160 --> 00:26:22.680 I was also going to buy a furniture for my house, right in 373 00:26:22.720 --> 00:26:26.799 the pandemic and told me that there was no one. There weren' t 374 00:26:26.079 --> 00:26:29.720 people who wouldn' t with that I' d say no more today because 375 00:26:29.839 --> 00:26:30.799 with people they call me fart there' s nothing. You' re not 376 00:26:30.920 --> 00:26:34.759 talking when they lived yes, nothing and it' s a great mark. 377 00:26:37.240 --> 00:26:41.960 They' re quality products. The slogan of valcamp pra was to make good 378 00:26:42.039 --> 00:26:48.799 design at affordable prices and thus managed to be among the five marrutas of the 379 00:26:48.839 --> 00:26:51.480 Fian world I do not know what they are in the middle of nothingness in 380 00:26:51.559 --> 00:26:56.519 Sweden, the video of the nothingness of don yes the little to the south 381 00:26:56.559 --> 00:26:59.920 and they have their office there. They put their office there their offices, 382 00:27:00.160 --> 00:27:04.200 their small office, with an old desk, an old chair, their quaint 383 00:27:04.240 --> 00:27:08.839 one that was very austere. He died. He still died with his dust. 384 00:27:10.160 --> 00:27:14.279 In a thousand nine hundred and seventy orale fifth type. I remember in 385 00:27:14.319 --> 00:27:18.599 the world Wow was to buy islands and already Tessin and I' m going 386 00:27:18.599 --> 00:27:23.279 to buy my plane and month of Fanfarroner, not Austere Fanfarrado. He' 387 00:27:23.359 --> 00:27:27.920 s got the story of Queda and when he started, he took all his 388 00:27:27.920 --> 00:27:32.200 employees to Ibiza. But when Ibiza was something from Sweden, it was unthinkable, 389 00:27:32.720 --> 00:27:36.160 it was very expensive. Okay and he took them all cool when people 390 00:27:36.519 --> 00:27:41.480 traveled it normally saw it clear wow. Yeah. It' s a four 391 00:27:42.400 --> 00:27:45.440 - year- old who knew which father. It is very interesting that the 392 00:27:45.480 --> 00:27:48.000 richest in the world are so austere and I say not all, but they 393 00:27:48.000 --> 00:27:53.119 are as relevant, as I don' t know mat Zuckenberg or the or 394 00:27:53.319 --> 00:27:57.960 Apol, that I ever wonder what motivated you in those leagues to that was 395 00:27:59.000 --> 00:28:03.079 so. That doing more is no longer the money, you already have it 396 00:28:03.079 --> 00:28:07.880 exactly, but a book that said that from a hundred my scripts or my 397 00:28:07.960 --> 00:28:11.839 fears dollars, it is no longer anything that you can buy more than the 398 00:28:11.880 --> 00:28:18.519 other is that you can buy a car formed of diamond and you want it 399 00:28:18.519 --> 00:28:21.160 for what before. That is the means of those who want to compete to 400 00:28:21.279 --> 00:28:26.240 make them seem clear beings, because you already have to prove nothing. Well 401 00:28:26.640 --> 00:28:30.599 it' s sharing already come sonnets pacte. Yeah, I' m already 402 00:28:30.599 --> 00:28:34.240 who I am. It' s a very good couch. Yeah, yeah, 403 00:28:34.319 --> 00:28:37.440 yeah, it' s reality and you hear how interesting, but yeah. 404 00:28:37.559 --> 00:28:41.359 As we return to the subject of the nobleries in Mexico, I think 405 00:28:41.440 --> 00:28:47.400 you are right that we need a stronger consolidated one and that you call the 406 00:28:48.200 --> 00:28:52.880 designers if we need, we need some of this a talk here that the 407 00:28:52.920 --> 00:28:56.000 students brought me downtown and I told you are students working on that there is 408 00:28:56.160 --> 00:29:02.519 no one. We have no international representation, and if we have the workforce, 409 00:29:02.920 --> 00:29:06.039 we have the local materials, we don' t even have to bring 410 00:29:06.039 --> 00:29:08.559 them in. There are times when they bring us materials. What happens in 411 00:29:08.680 --> 00:29:12.039 countries like this you have the product, you have to take it to someone 412 00:29:12.920 --> 00:29:17.400 else to process it and they bring it back to you already processed and they 413 00:29:18.000 --> 00:29:22.359 see you sink it clear, because we do that certain things that we can, 414 00:29:22.559 --> 00:29:23.440 in things that are very expensive, but in certain things. I think 415 00:29:23.440 --> 00:29:30.759 there' s this whole moe market in Guadalajara, but it' s a 416 00:29:30.759 --> 00:29:33.279 long way from there. I thought I' d go to the Molle de 417 00:29:33.319 --> 00:29:36.000 Guadalajara fair. Then I tell the milan don' t go, not hours. 418 00:29:36.160 --> 00:29:41.480 That' s a sudden confrontation. He what you did to go you 419 00:29:42.640 --> 00:29:45.400 get. There I was dying chocolate and more than if they were in fashion. 420 00:29:45.480 --> 00:29:49.279 But many years ago, we did, like, twelve years ago studying 421 00:29:49.279 --> 00:29:52.359 just when I made my house, in that ah Ok house in two thousand 422 00:29:52.440 --> 00:29:59.240 three. There I am chocolate and I still am if I' m still 423 00:29:59.240 --> 00:30:02.799 twenty- one, twenty- two years old, I thought that fashion was 424 00:30:02.799 --> 00:30:04.759 going to end a life. Not yet that they like chocolate. And I 425 00:30:04.799 --> 00:30:07.839 really hate it at the time, because it gives a very easy solution, 426 00:30:08.079 --> 00:30:11.640 because painted the wood that went out and gave you the tone, you could 427 00:30:11.640 --> 00:30:18.160 use cheap wood and try the elegant going, no, but in Mexico there 428 00:30:18.200 --> 00:30:22.279 are woods, so they are not tropical woods. Right now, there are 429 00:30:22.359 --> 00:30:26.480 problems with mothers dealing with everyone on tro has fallen a very rare thing that 430 00:30:26.519 --> 00:30:30.759 I want to get into. Greetings, or even the pine, which is 431 00:30:30.880 --> 00:30:33.359 most seen wine, is seen as a mother- to- mother. No, 432 00:30:33.480 --> 00:30:37.119 if it' s a good treatment, it' s a good way. 433 00:30:37.440 --> 00:30:40.759 If I believe, I knew earlier and remember I had clients who said 434 00:30:40.839 --> 00:30:44.240 I want the fine material i mean, I want an Italian stone, u. 435 00:30:45.839 --> 00:30:48.240 But there are Mexican stones. No. But a fine Italian is a 436 00:30:48.359 --> 00:30:52.200 stone. The stones over there and the stones here and the zinc ones on 437 00:30:52.240 --> 00:30:56.160 the ground you do exactly. They don' t think God said I' 438 00:30:56.160 --> 00:31:00.680 m going to give Talia there the good stones to Mexico, the stones are 439 00:31:00.680 --> 00:31:03.480 here. It wasn' t Encende, yes, but that' s how 440 00:31:03.160 --> 00:31:08.920 the human being works, yes, it works as a good thing, but 441 00:31:10.640 --> 00:31:12.799 I' m seeing right now in cut marble, which is Mexican and medium 442 00:31:12.799 --> 00:31:17.160 - sized, which is Mexican and cheaper. But I' m told by 443 00:31:17.160 --> 00:31:19.240 those who sell that they don' t buy their carrara, because the race 444 00:31:19.240 --> 00:31:22.640 is from Italy. It' s a stone, it' s a fart 445 00:31:22.720 --> 00:31:26.759 you find in the bush. Point yes, it' s not like it 446 00:31:26.839 --> 00:31:32.200 marks us in the bush, not whore, not anyone' s. There 447 00:31:32.319 --> 00:31:36.000 ' s another thing that I feel is happening in Mexico, that we just 448 00:31:36.039 --> 00:31:41.359 went to American Canadian now that was all this art week. I feel like 449 00:31:41.519 --> 00:31:49.440 Mexico still has the problem I call it, molcajete syndrome. Ok it' 450 00:31:49.480 --> 00:31:55.359 s funny in montecajete alone of stone, without the stone. In Basaltica Volcanica 451 00:31:56.599 --> 00:32:02.960 it is funny if you love salsas and we continue presenting it as you are 452 00:32:04.000 --> 00:32:09.160 going to present to international fairs and present a molcajete, do not stop reinterpreting 453 00:32:09.160 --> 00:32:12.400 the marker. It' s over. We already exploited that already leaving that 454 00:32:12.960 --> 00:32:17.160 behind and I played the mask of fighter and the figures of fighter in all 455 00:32:17.160 --> 00:32:23.359 those reinterpretations that carry those basic elements that end up being accessories, if exact, 456 00:32:23.599 --> 00:32:28.240 but since we have to compete with Brazil, for example, with furniture, 457 00:32:28.720 --> 00:32:32.400 we cannot, because you cannot compete a mulcajete against a Brazilian chair. 458 00:32:34.279 --> 00:32:37.839 Yeah, no, we don' t have to leave. It' s 459 00:32:37.880 --> 00:32:40.720 part of our culture. Okay, I accept it, but leave it where 460 00:32:40.799 --> 00:32:44.519 it has to be. It' s not our main element. It' 461 00:32:44.559 --> 00:32:50.559 s an access. Yes, of course here what we wanted, that what 462 00:32:50.680 --> 00:32:58.240 we wanted to do was that it took so much work to find furniture and 463 00:32:58.359 --> 00:33:02.039 then I thought you had two parts between two sectors Mexico, you go to 464 00:33:02.160 --> 00:33:06.759 the wrongs of liberpolicides or you go to the European brands, with a huge 465 00:33:07.119 --> 00:33:13.880 difference my impression aha, then I thought I used a mall for me, 466 00:33:14.240 --> 00:33:16.559 I could buy if it was my house. Then we decided to make furniture, 467 00:33:17.920 --> 00:33:21.720 we and we own the games. It was a lot of work, 468 00:33:22.000 --> 00:33:23.160 but here we go. I think we' ll see a very good producer. 469 00:33:23.240 --> 00:33:29.960 And then you said I' ve learned a lot from the Milan Fair, 470 00:33:30.759 --> 00:33:34.799 from the fairs here in Mexico. I' m already going to do 471 00:33:34.839 --> 00:33:37.799 what I look like and be interior today and so on, it' s 472 00:33:37.880 --> 00:33:40.920 not a bit of a foreword during the field and capo worked. How long? 473 00:33:42.039 --> 00:33:43.640 Do you? Do you have a little bit? Do you have a 474 00:33:43.640 --> 00:33:45.440 little bit? We opened in September last year. Ah has little, but 475 00:33:45.519 --> 00:33:50.240 it' s the result of a long time, I mean, it wasn 476 00:33:50.279 --> 00:33:53.759 ' t clear what we came up with last year. We have been here 477 00:33:53.839 --> 00:33:57.279 for ten years now since the year two thousand and seventeen. I think since 478 00:33:57.440 --> 00:34:00.039 two thousand seven you went to your first fair, since I had the idea. 479 00:34:00.559 --> 00:34:04.559 But there are many things that they do have to give, that they 480 00:34:04.960 --> 00:34:08.679 saw us clear until the pandemic, that helped as everything closed down. He 481 00:34:08.719 --> 00:34:13.800 helped us focus on this. Of course, yes, very accurate and what 482 00:34:13.840 --> 00:34:16.920 you expect with capo elaborates where you want, what your goal is. I 483 00:34:17.000 --> 00:34:23.119 ' d like to sell furniture to people for them Uh- huh See, 484 00:34:23.599 --> 00:34:27.400 that' s more than selling to TVs and making grown- ups and selling 485 00:34:27.400 --> 00:34:30.000 five hundred chairs. The idea that we work to make products for people, 486 00:34:30.239 --> 00:34:37.199 for your house for you Ok you people who can afford it, but for 487 00:34:37.280 --> 00:34:44.760 them not. No, I wouldn' t want to sell in chains, 488 00:34:45.159 --> 00:34:49.679 either good or bad. I mean, it' s not our idea to 489 00:34:49.719 --> 00:34:52.880 sell a lot of mons' bestial. They are specific products as they call 490 00:34:52.880 --> 00:35:00.280 it ra, they are potik products ajá bran mercante ok very well, n 491 00:35:00.280 --> 00:35:05.119 s ne believable, that has the truth many congratulations and well, well, 492 00:35:05.400 --> 00:35:08.199 I think it is a pretty complicated guild, because in Mexico, yes, 493 00:35:08.840 --> 00:35:14.960 there really is not like a detachment. I do not think that just like 494 00:35:15.000 --> 00:35:17.679 the fairs that I have gone here, in Mexico, I have seen an 495 00:35:17.800 --> 00:35:23.559 evolution yes that we are already looking more inwards to take advantage of the resources 496 00:35:23.639 --> 00:35:28.679 here, not so much from other European sides, etcetera, but to look 497 00:35:28.800 --> 00:35:34.000 from here for example, say Wick already most of the Mexican furniture produced here. 498 00:35:35.320 --> 00:35:37.800 I don' t think that' s a good step, but there 499 00:35:37.920 --> 00:35:39.559 ' s still a lot more to be positioned. And besides that the other 500 00:35:39.639 --> 00:35:44.320 part is missing, which is to reassure people so they have a taste for 501 00:35:44.400 --> 00:35:47.320 design. Unlike a place in Italy, where last time I went to dinner 502 00:35:47.360 --> 00:35:52.679 with friends and friends, then I talked to a guy who said well, 503 00:35:52.440 --> 00:35:55.679 yes, I do, I have a dining room for the lining. I 504 00:35:55.719 --> 00:35:59.960 mean, yeah, it' s very expensive, but I saved, saved, 505 00:36:00.599 --> 00:36:02.000 and finally I could buy it. So, if someone that idea and 506 00:36:02.039 --> 00:36:06.800 I want a good project for my house, I don' t want to 507 00:36:06.880 --> 00:36:10.320 get home and buy everything and start as cheap as possible, because that happens 508 00:36:10.400 --> 00:36:15.280 in Mexico. It also hates me that in castellist I stress that I want 509 00:36:16.039 --> 00:36:20.119 to worry about nothing and that they do not cost as little as possible and, 510 00:36:20.480 --> 00:36:21.719 in the middle of clear cases, make more money. Yes, but 511 00:36:22.119 --> 00:36:24.440 at its level we could turn on that culture that we don' t have 512 00:36:24.519 --> 00:36:28.920 a pale, not a real culture of design. In Mexico see in tip. 513 00:36:29.440 --> 00:36:34.119 It' s starting, but it' s missing, there' s 514 00:36:34.199 --> 00:36:35.599 a lot of Tatarreja that has also evolved very well. And in Genero ge 515 00:36:35.800 --> 00:36:40.239 Innova, what are they doing right now in Gino Va we are building a 516 00:36:40.320 --> 00:36:44.800 building in the Narbarte and we are building you just started a building in the 517 00:36:44.840 --> 00:36:49.039 beginning ok and that building is apartments. We almost departemen and what father if 518 00:36:49.320 --> 00:36:53.840 we do everything we all find the land, not get the permits to design 519 00:36:54.199 --> 00:36:58.320 it, build it and sell it. There' s no good, okay 520 00:36:58.400 --> 00:37:00.679 they do like the whole package they all enter parks and it was always your 521 00:37:00.760 --> 00:37:07.000 goal, always making apartments. Or life led you to function. I think 522 00:37:07.079 --> 00:37:09.119 life goes into a lot of things, which is what you want. No, 523 00:37:09.199 --> 00:37:13.639 when I got out of the race and said I want to make a 524 00:37:13.639 --> 00:37:15.760 scratch, so okay I decided to make a Skyscrapers where the bibus is pulling 525 00:37:15.800 --> 00:37:21.320 out of s is a despised space. I still think it' s a 526 00:37:21.320 --> 00:37:23.079 scornful space. Yes, it is, but pure I say no. No, 527 00:37:23.199 --> 00:37:28.639 no, no, there' s a lot of things you lose control 528 00:37:28.639 --> 00:37:30.559 of. I mean, it' s got to be a lot of half 529 00:37:30.559 --> 00:37:34.320 - businesses they do. I saw through the wings of the destiny the construction 530 00:37:34.719 --> 00:37:37.599 process of the Bancomer Tower, which is a very good project. But if 531 00:37:37.880 --> 00:37:43.840 between very large companies, everyone knows how to make their own clear and there 532 00:37:43.920 --> 00:37:46.079 is no one who is seeing precisely the detail. Each company does its part 533 00:37:46.119 --> 00:37:51.679 and in the end there is someone who closes a frame becomes difficult, very 534 00:37:51.679 --> 00:37:54.880 extraordinary, but you have no control over you have no control over your project. 535 00:37:55.079 --> 00:37:59.519 Yes, neither the architect, the architect who in this case was to 536 00:37:59.679 --> 00:38:02.280 refuse to go along with Correta. I think Le Gorreta took over the task 537 00:38:02.320 --> 00:38:07.400 of landing it Mexican normivity and Le Gorrita did more of the project which is 538 00:38:07.480 --> 00:38:08.400 how manly it works. Yeah, yeah, yeah, yeah, but maybe 539 00:38:08.480 --> 00:38:14.719 Richard Rogers went to the opening They learned me by something next, the world 540 00:38:14.719 --> 00:38:17.639 skits. Yeah, no, it' s not a problem for him not 541 00:38:17.719 --> 00:38:22.920 to get other scratches. Nor is there that personalization that we do have with 542 00:38:22.960 --> 00:38:27.360 our projects. I' m not saying we' re better than developments at 543 00:38:27.440 --> 00:38:30.239 all, but they' re two different aspects of design and victor. Greetings 544 00:38:30.280 --> 00:38:36.039 to Richard Rogers. It also doesn' t explain to anyone many things that 545 00:38:36.119 --> 00:38:37.840 you have to realize. He said things that take you a long time to 546 00:38:37.840 --> 00:38:40.559 figure out. Yeah, yeah, hey, and how' s your design 547 00:38:40.639 --> 00:38:45.239 process, both when you' re designing furniture and being designing, I don 548 00:38:45.280 --> 00:38:47.320 ' t know any apartment building is the way it is. I mean, 549 00:38:47.519 --> 00:38:52.440 if you have like a routine together with your team, something they do. 550 00:38:52.719 --> 00:38:54.599 I don' t think you' re fit for routine. I think you 551 00:38:55.599 --> 00:39:01.000 always start with paper. You definitely have to see first you start more than 552 00:39:01.039 --> 00:39:07.719 with stripes or written things, either written things of all kinds of ideas, 553 00:39:07.119 --> 00:39:12.559 or what you want, what you want to accomplish, or what you need. 554 00:39:12.639 --> 00:39:15.920 There, in the case of departments, because you' re also part 555 00:39:15.960 --> 00:39:24.719 of a market, because you can' t do anything either and you can 556 00:39:24.840 --> 00:39:28.719 ' t get out of it, partner with the market and do whatever you 557 00:39:28.800 --> 00:39:30.719 want, because you finally have to sell it to me. Then see what 558 00:39:30.760 --> 00:39:35.480 is needed, what is working. And we try to do things that are 559 00:39:35.519 --> 00:39:38.159 different, little, things that have a certain quality. Also that it has 560 00:39:38.280 --> 00:39:42.840 led to problems too, so sometimes I say why I don' t do 561 00:39:42.920 --> 00:39:47.360 things more commercial or easier. It' ll be the same, but I 562 00:39:47.360 --> 00:39:52.920 love to get good. Yes, it has, that in the end I 563 00:39:53.320 --> 00:40:00.239 say why we get so into trouble. That' s measuring satisfaction, and 564 00:40:00.239 --> 00:40:05.679 if I don' t suffer anymore, there' s a lot more head 565 00:40:05.679 --> 00:40:08.280 odors. Of course it' s the way it is. I think then 566 00:40:08.360 --> 00:40:15.519 if you start over there you write, then you go over the stripes and 567 00:40:15.559 --> 00:40:17.119 then you see it work, then you spin it around a lot. I 568 00:40:17.320 --> 00:40:22.559 call to let a project cool. You have to let it cool, you 569 00:40:22.599 --> 00:40:23.280 have to distance yourself a little, you have to go back. Yeah, 570 00:40:23.360 --> 00:40:27.000 ' cause if you don' t marry the idea and you don' t 571 00:40:27.280 --> 00:40:29.079 get out of there and it gets a little bit like something, everything comes 572 00:40:29.079 --> 00:40:34.039 up. Anyone who knows why I' m a slug in there will know 573 00:40:34.199 --> 00:40:38.000 to God why you' re driving him changed that mistake. Yeah, and 574 00:40:38.079 --> 00:40:42.639 he' s got the best. Anyone who tells you something says yes, 575 00:40:42.920 --> 00:40:47.280 is that sometimes customers think it' s a very easy process that you get 576 00:40:47.360 --> 00:40:51.960 to go to plasmas and point is not that you' re right. Let 577 00:40:52.000 --> 00:40:55.800 it cool down. Just this week we had three deliveries with clients and, 578 00:40:57.000 --> 00:41:00.920 suddenly, if it was like letting it cool and we focused on the other 579 00:41:00.960 --> 00:41:05.119 because I already married this, it has to mature a clear suisen, you 580 00:41:05.159 --> 00:41:08.000 have to do then you have to think, then you have to leave it, 581 00:41:08.400 --> 00:41:10.920 you have to come back when you have the time. It' s 582 00:41:10.920 --> 00:41:17.239 a bit, like the airport they did now at discharge. It' s 583 00:41:17.280 --> 00:41:21.639 a project that they had to do something pop is very fast. A project 584 00:41:21.880 --> 00:41:24.079 is not done this way and it will surely have the mistakes that I have 585 00:41:24.159 --> 00:41:28.239 already built, as they will already notice. Right now, I think that 586 00:41:28.280 --> 00:41:31.840 ' s the coughing like the pilafón, for example, that there are greetings 587 00:41:31.920 --> 00:41:38.360 to the ipa, but it' s a very vital thing that no one 588 00:41:38.360 --> 00:41:42.320 I think has commented here that if you have to let it be offered suddenly, 589 00:41:42.519 --> 00:41:44.800 it' s like I already put the door wrong. I haven' 590 00:41:44.840 --> 00:41:46.119 t noticed, let me get cold when I get back, I realize, 591 00:41:46.639 --> 00:41:49.599 and I don' t introduce you every year when we' ve gone wrong. 592 00:41:50.239 --> 00:41:52.280 Yeah, yeah, sure, and there are constructions that are really bad. 593 00:41:52.440 --> 00:41:54.599 You say no, I mean no. I' m not saying that 594 00:41:54.599 --> 00:41:59.039 they don' t go wrong, but if some little detail you say is 595 00:41:59.039 --> 00:42:01.639 correct. It' s very good and in the design process, well. 596 00:42:01.679 --> 00:42:08.119 While they' re designing, listening to music, or you' re motivated 597 00:42:08.239 --> 00:42:10.119 by something so you can concentrate egg. I really like the story, very 598 00:42:10.119 --> 00:42:15.840 well you know the story and I' ve been watching history videos for quite 599 00:42:15.920 --> 00:42:21.840 some time. I hear history videos on YouTube really what a father. Then 600 00:42:21.880 --> 00:42:25.400 I' m hearing things. I accept that you don' t understand everything, 601 00:42:25.519 --> 00:42:27.599 because there are things that need to be paid a lot of attention. 602 00:42:27.880 --> 00:42:31.239 Uh- huh, but I go back there, I go back to the 603 00:42:31.639 --> 00:42:34.000 same thing, like, eight times in the end you get it. It 604 00:42:34.119 --> 00:42:36.880 ' s a background sound, of course, of course, of course, 605 00:42:37.239 --> 00:42:39.039 and that' s like your motivation for all of a sudden, if they 606 00:42:39.079 --> 00:42:39.599 say something you say wait, that' s something I' ve heard. 607 00:42:39.719 --> 00:42:45.760 Oh, you have to see sochi chis and yes, but I see a 608 00:42:46.280 --> 00:42:49.599 lot of World War II documentaries. I' ve seen a lot like this. 609 00:42:49.679 --> 00:42:53.239 Wow, I love things or unusual things, a christobanic wine that I 610 00:42:54.239 --> 00:42:58.159 talk a little bit like because if you did in history a little bit of 611 00:42:58.239 --> 00:43:01.679 a linear process say, a little bit like question you things that says yes, 612 00:43:02.000 --> 00:43:05.480 right, I' ve never worn it. Christopher Columbus recently arrived as 613 00:43:05.519 --> 00:43:09.559 a doctor. Just like that. I' m leaving all right, I 614 00:43:09.639 --> 00:43:13.199 come and it' s impossible for us, because no one had been able 615 00:43:13.199 --> 00:43:15.559 to do that before China. If it' s easy enough, I' 616 00:43:15.559 --> 00:43:17.280 ll be all right and I' ll get there. It wasn' t 617 00:43:17.320 --> 00:43:22.039 that simple. He didn' t live in Madeiras and he says something. 618 00:43:22.119 --> 00:43:24.280 I don' t know if conspiracy theories are something like that and he says 619 00:43:24.280 --> 00:43:29.000 that when he lived in madrides that are in the Atlantic there they sometimes saw 620 00:43:29.239 --> 00:43:34.519 dry branches coming from plants that they had never seen and that he brought the 621 00:43:34.599 --> 00:43:37.000 current and once came a corpse of a race that they didn' t know. 622 00:43:38.800 --> 00:43:44.320 They start to question each other, because bringing the other side, something 623 00:43:44.400 --> 00:43:50.760 will have been gone. And then he talks there about someone who could have 624 00:43:50.760 --> 00:43:52.840 come back. I don' t know how true that is very bad, 625 00:43:54.199 --> 00:43:59.079 that he came back and he talked to him and told him about things that 626 00:43:59.079 --> 00:44:06.039 he had seen, of currents, that Christopher Columbus when he crossed his sailors, 627 00:44:06.599 --> 00:44:07.800 that imagine crossing and if he didn' t have riots and if he 628 00:44:07.840 --> 00:44:12.039 told me this crazy and he' s going to kill us all already knew 629 00:44:12.039 --> 00:44:15.199 that things were going to happen like they weren' t going to happen and 630 00:44:15.280 --> 00:44:15.840 thanks to that he was telling his sailors, this is going to happen and 631 00:44:15.840 --> 00:44:22.840 it happened. He had that thing like he' s a sage, he 632 00:44:22.920 --> 00:44:25.360 knows he hasn' t been told. Ah look, uh, then, 633 00:44:25.599 --> 00:44:30.320 well, that' s how thumb sounds more logical. Well, that does, 634 00:44:30.559 --> 00:44:32.079 I mean, sound more human, not because at the same time we 635 00:44:32.119 --> 00:44:37.159 avenge her like a superhero. No, then, how easy to pay a 636 00:44:37.239 --> 00:44:39.239 cayak and rem as far as you can go or you' re going, 637 00:44:39.400 --> 00:44:42.440 you' re going to get to horitas dos o en tus manes. Yeah, 638 00:44:42.599 --> 00:44:45.880 ' cause the currents are coming back to you. So they come back 639 00:44:45.880 --> 00:44:49.960 to you, if you' re right, and but I find it very 640 00:44:50.079 --> 00:44:55.559 curious that you in your process of creating, designing to listen to history is 641 00:44:55.639 --> 00:45:00.800 really lame, because it' s like the usual is musical, not or 642 00:45:00.880 --> 00:45:02.599 something news, you don' t say to notice anything else and I' 643 00:45:02.599 --> 00:45:06.440 m usually selling a program. You' re not so stupid in your story, 644 00:45:06.840 --> 00:45:08.360 what a father you are. She' s amazing. That' s 645 00:45:08.440 --> 00:45:13.679 funny your design process of learning a lot of things, yes, because you 646 00:45:13.760 --> 00:45:15.599 always keep learning all the time it was a lot of things. You like 647 00:45:15.639 --> 00:45:19.119 to learn truth. Yeah, which noticed the last thing I tried to learn 648 00:45:19.159 --> 00:45:22.119 that the truth didn' t go well, it was Swedish, no, 649 00:45:22.440 --> 00:45:27.320 it didn' t go well, no more. I didn' t understand 650 00:45:27.400 --> 00:45:29.719 some things that after those forty years is the same. You' ve been 651 00:45:29.760 --> 00:45:31.519 told that all your life. But until you' re there, there, 652 00:45:31.519 --> 00:45:36.800 we understand. Ah yes, I learned when I finished Prepa, I went 653 00:45:36.920 --> 00:45:40.559 to France and learned French. Then, as I tell you, I learned 654 00:45:40.880 --> 00:45:47.639 Italian and I 15 to 16 years old mixed up and the Talian already questioned 655 00:45:47.639 --> 00:45:52.440 it more. But the Swede went after forty years and then he begins to 656 00:45:52.440 --> 00:45:57.440 question many things. How do you say such a thing? He was never 657 00:45:57.440 --> 00:46:02.719 an apprentice This is never going to happen. You don' t say relationship. 658 00:46:02.800 --> 00:46:07.440 I mean, ten million people talk about it. One thousand three hundred 659 00:46:07.440 --> 00:46:12.119 million speak in Spanish, because I am going to learn something that speaks ten 660 00:46:12.119 --> 00:46:14.920 million people. They already speak to him the guys of English salt people. 661 00:46:15.639 --> 00:46:21.119 Or it' s very difficult the Swede, because because you climb me very 662 00:46:21.119 --> 00:46:22.639 well, you don' t get followed by a furrow. They answer you 663 00:46:22.639 --> 00:46:28.280 English, but you' ve had to go to a lot of family reunions. 664 00:46:28.360 --> 00:46:32.039 They are from me I have to be in the inner world for all 665 00:46:34.159 --> 00:46:38.840 and it is good that they all came more. When I go I have 666 00:46:38.880 --> 00:46:44.199 a daughter of four and a half years and I am learning Swedish and I 667 00:46:44.280 --> 00:46:46.519 would have talks in which I do not understand anything. Learn with it. 668 00:46:49.880 --> 00:46:52.400 It couldn' t be done, and how hard it was. I' 669 00:46:52.440 --> 00:46:55.960 m gonna pick it up sometime, but I' m gonna put it on 670 00:46:55.960 --> 00:47:02.000 the floor. Let it cool, let it cool hey and who are your 671 00:47:02.119 --> 00:47:07.960 three favorite architects? And who are your three favorite industrial designers? Well, 672 00:47:07.440 --> 00:47:15.639 look at my international architects. When I was in the race adored Santiago Calatrava. 673 00:47:15.679 --> 00:47:19.079 To date I have seen several works of him. He' s had 674 00:47:19.159 --> 00:47:21.880 certain scandals of works that have had problems. It' s given, it 675 00:47:22.679 --> 00:47:27.039 ' s given good. His works are very different, especially when someone does 676 00:47:27.119 --> 00:47:31.000 something you say to me that never happened to me. I don' t 677 00:47:31.079 --> 00:47:34.960 know how you can think of it. It is like the ton a whole 678 00:47:35.000 --> 00:47:38.119 that is in malmonts of it is in a co skyscraper that is in bad 679 00:47:38.199 --> 00:47:45.519 mood here Copenhagen, a building turned like a torso. How no one came 680 00:47:45.559 --> 00:47:49.960 up with this, a rescuer who has a design, because in the cancillas 681 00:47:50.039 --> 00:47:54.360 are usually linear small boxes of New York can be a drawer with numbness, 682 00:47:54.480 --> 00:47:58.440 which is what they have done in Nuerio, for example founder mto put some 683 00:47:58.480 --> 00:48:01.559 in detail, but finally in the beginning that same is a rectangular box, 684 00:48:01.880 --> 00:48:07.000 as it was and here it turned that God me by very interesting circles. 685 00:48:08.159 --> 00:48:15.400 That' s one with all the scandals we had those extraordinary Herzogne Neurón archtec 686 00:48:15.440 --> 00:48:21.360 from Switzerland. It makes me that they are architects who invent materials that do 687 00:48:21.360 --> 00:48:27.199 not exist, they did not exist before them. So it looks like his 688 00:48:27.239 --> 00:48:30.199 principle is that we' re going to invent things that haven' t been 689 00:48:30.199 --> 00:48:35.400 seen. If you see the bird' s nest of the Beijing Games, 690 00:48:36.519 --> 00:48:42.000 I imagine when the structuralist introduced him, that project must have renounced several crises. 691 00:48:42.719 --> 00:48:44.320 If he' s not here, he' s not coming out. 692 00:48:44.440 --> 00:48:47.360 This is not the last one I say watching, because here in my engineer 693 00:48:47.400 --> 00:48:50.719 would never have done to me. I shouldn' t have done something like 694 00:48:50.719 --> 00:48:53.199 that. Yeah, yeah, yeah, yeah. Right. On the other 695 00:48:53.199 --> 00:49:01.239 hand, I also loved Saharis at the time. I don' t believe 696 00:49:01.760 --> 00:49:05.920 much in the fact that architects' name signatures continue. They' re not 697 00:49:06.039 --> 00:49:10.639 like clothing brands like amenu chingon. The architects' marks. They' ve 698 00:49:10.719 --> 00:49:14.199 hardly ever been able to do that. It still exists, although it takes 699 00:49:14.360 --> 00:49:17.039 out a dome that some, some, eight or nine years or so ago. 700 00:49:21.360 --> 00:49:23.400 I can imagine the pressures that that woman has to experience. He died. 701 00:49:24.159 --> 00:49:27.320 Yeah, I don' t know if it was about that, but 702 00:49:27.320 --> 00:49:32.039 he died. But I remember Maxi Signing in Rome has a spectacular flying. 703 00:49:34.880 --> 00:49:38.800 It has that I think it was the one that went into the parametric architecture 704 00:49:38.840 --> 00:49:46.400 that previously did not exist. Although the parametry has its problems, sometimes the 705 00:49:46.519 --> 00:49:52.119 spaces have to be orthogonal and the parametry is just a scenario of that square 706 00:49:52.159 --> 00:49:55.039 space that passes, for example, in the boom handy vill Bao defend then 707 00:49:55.960 --> 00:50:00.880 it is inside and you say no what joke your squad. Yeah, he 708 00:50:00.920 --> 00:50:05.079 loves it there for the whole thing. So outside you decorated it, but 709 00:50:05.159 --> 00:50:06.639 you' ve got holes and inside it' s square. No. No. 710 00:50:07.079 --> 00:50:13.599 Although I think the google henes is an extraordinary piece that made that when 711 00:50:14.599 --> 00:50:17.440 I went to France, I met people from the bal I went to Va 712 00:50:17.480 --> 00:50:22.320 before Googhan and Bilbao did not exist, it was nothing, nothing, it 713 00:50:22.360 --> 00:50:23.599 was an industrial AIDS, nobody wanted to go ok. Since they put in 714 00:50:23.679 --> 00:50:31.800 Googlengham, people are going to live. As much as Vales made your city 715 00:50:31.840 --> 00:50:36.079 appear and exist there, people talked about it. How many years. Yes, 716 00:50:36.199 --> 00:50:38.800 the increase, the plus was not basically project. You changed the physiognomy. 717 00:50:38.840 --> 00:50:43.480 It' s the right city. Few projects in the world that I 718 00:50:43.800 --> 00:50:50.159 can tell you right now the tower and happy at Cidney' s opera aha 719 00:50:50.159 --> 00:50:54.800 medan tipo. Yeah, yeah, yeah, how many a lot lift me 720 00:50:54.800 --> 00:50:59.400 up in town. Yeah, it' s a job, the truth is 721 00:50:59.480 --> 00:51:02.880 pray to him, and this is industrial raves or you know a lot. 722 00:51:04.079 --> 00:51:08.119 Yeah, yeah, yeah. Piter Son ok I like it. It' 723 00:51:08.199 --> 00:51:14.199 s very linear, but it' s very clean. Patricio Quiola, if 724 00:51:14.320 --> 00:51:16.639 long ago for that, that which does everything is in everything, in everything, 725 00:51:16.880 --> 00:51:22.840 it is better. And Antonio Joke me too very linear and very clean, 726 00:51:24.920 --> 00:51:29.840 but all basic designs go through it. Okay. Piero li sony is 727 00:51:29.880 --> 00:51:34.639 the director of the life fair. That' s why it is, and 728 00:51:34.719 --> 00:51:37.280 then you get in if he' s the director of several brands. I 729 00:51:37.400 --> 00:51:38.320 don' t know community do to be directors of various brands. No. 730 00:51:38.360 --> 00:51:40.639 No. I don' t know how that Gremmy works either, really. 731 00:51:42.840 --> 00:51:45.760 But those are great designers. Yes, yes, it is, and well, 732 00:51:46.039 --> 00:51:50.760 as I said earlier, the bells here for innovators, for things we 733 00:51:50.760 --> 00:51:53.920 wanted, if they dared and, because the world, well, they would 734 00:51:54.000 --> 00:51:58.280 captivate the world and keep doing it, they would do very timeless things. 735 00:51:58.320 --> 00:52:01.119 I' m sorry I like it being what I' m doing. I 736 00:52:01.159 --> 00:52:05.920 ' m a little bragged, who cron like that, yeah, he' 737 00:52:06.000 --> 00:52:07.320 s a little favor, but he' s talented. I mean, here 738 00:52:07.320 --> 00:52:12.039 he is and he' s dressed up and I mean, I don' 739 00:52:12.039 --> 00:52:14.679 t know he looks much better. Many colors are used, these above all 740 00:52:14.760 --> 00:52:17.920 the rose. Yes, a hotel in Caco, El Temptation. Oh, 741 00:52:19.000 --> 00:52:23.440 yeah, Hinn' s the, yeah, it' s good, but 742 00:52:23.679 --> 00:52:29.519 it' s pretty much like you say Fanfarrón is a little bit, as 743 00:52:29.519 --> 00:52:30.679 Philip Stack also flaunts me a lot. Yeah, even though it' s 744 00:52:30.840 --> 00:52:35.519 a game, it' s double. Yes or no. We have to 745 00:52:35.519 --> 00:52:39.079 accept it. Greetings to Philipster, we must accept it. The three of 746 00:52:39.159 --> 00:52:43.280 us who stencil a teacher. That is the most serious and most yes, 747 00:52:43.760 --> 00:52:46.679 most productive and you have no more or yes. I' m looking good. 748 00:52:46.679 --> 00:52:50.800 So and above all that functional things are done, that is, things 749 00:52:51.039 --> 00:52:53.480 that are used. They' re used exactly that they' re inside our 750 00:52:53.480 --> 00:52:55.119 environment. I think they have to see the logs. You have to see 751 00:52:55.199 --> 00:52:59.800 that piece of some impact that, maybe it' s not worth anything very 752 00:53:00.079 --> 00:53:01.280 expensive personal than having a lot of cursions. But behind that must be the 753 00:53:01.280 --> 00:53:05.719 pieces that do work. Of course it' s not a little more. 754 00:53:05.719 --> 00:53:10.920 The architecture also has to be a raking that makes a very striking piece, 755 00:53:13.159 --> 00:53:15.840 because there has to be a kalache class that does work exactly, accurately, 756 00:53:16.360 --> 00:53:21.039 very well that will give face as a character to the city. It' 757 00:53:21.039 --> 00:53:22.880 s amazing, very good. There you have to drink a balance. It 758 00:53:22.000 --> 00:53:27.480 gives me a lot of thinking. I like to hear and finish, because 759 00:53:27.519 --> 00:53:30.920 it' s been a great talk and believe me I' ve learned a 760 00:53:30.000 --> 00:53:32.119 lot right now in this talk. Really. Thank you for being here with 761 00:53:32.119 --> 00:53:37.719 us. Diego. What would you say to the new generations of architects and 762 00:53:37.239 --> 00:53:42.760 designers who are entering into having the same, as well as your own office? 763 00:53:42.840 --> 00:53:49.880 What would you say to them whenever you say you' re an architect 764 00:53:50.000 --> 00:53:54.159 of people you think you' re very loving. Oh what father I tell 765 00:53:54.800 --> 00:54:01.239 you work primarily involves dust and mud that that. You don' t see 766 00:54:01.320 --> 00:54:06.320 it when you finish a project, whether it' s an interior project or 767 00:54:06.400 --> 00:54:07.719 a construction project, or my design. You' ve seen so much, 768 00:54:08.639 --> 00:54:10.840 you' ve already had so many problems that you' ve got us and 769 00:54:10.840 --> 00:54:15.559 you' re sick of it. You want to finish, and that' 770 00:54:15.599 --> 00:54:19.840 s where people say wow, that is, you get in here, you 771 00:54:19.840 --> 00:54:21.079 turn on the light, you don' t feel. That' s not 772 00:54:21.159 --> 00:54:27.599 my job. My job was to be with half- legged water in a 773 00:54:27.599 --> 00:54:32.440 casting, in rain or cutting marble or varnishing that that' s the worst, 774 00:54:32.760 --> 00:54:37.320 varnishing all pain, tremendous that' s the chamba you don' t 775 00:54:37.320 --> 00:54:39.880 see. So I think you have to do a lot more research around that 776 00:54:42.199 --> 00:54:46.880 whole back that it' s like behind the loom to see how the whole 777 00:54:46.960 --> 00:54:54.400 show is set up and that you' re prepared for it and, above 778 00:54:55.639 --> 00:54:59.880 all, to succeed. You have to go through a lot of them going 779 00:54:59.880 --> 00:55:02.840 wrong. Several times they have to endure, they have to ride well, 780 00:55:04.079 --> 00:55:07.719 they have to have that resilience to get back up. Get back up because 781 00:55:07.880 --> 00:55:13.039 they' re not going I know a case that someone who hasn' t 782 00:55:13.159 --> 00:55:15.559 had a problem does, so they don' t see that because you get 783 00:55:15.559 --> 00:55:17.000 a problem. It' s the end of the world to see more and 784 00:55:17.079 --> 00:55:21.800 sometimes you don' t get paid and sometimes you have to water the chamba 785 00:55:21.880 --> 00:55:24.239 and sometimes you have to hear stuff you' re never worth today and sometimes 786 00:55:24.239 --> 00:55:30.679 you don' t. I have customers who lie more about me and customers 787 00:55:30.800 --> 00:55:38.440 who flatter me, ok ok that thanks me very much for everything and try 788 00:55:38.480 --> 00:55:44.400 to always, even if you have that customer differences that your product is the 789 00:55:44.480 --> 00:55:47.880 best possible but to the circumstances in which you did not do aha. That 790 00:55:47.920 --> 00:55:52.800 ' s my recons very well. Diego, so thank you so much for 791 00:55:52.920 --> 00:55:55.760 being here with us on radio day and above all, allowing us to do 792 00:55:55.880 --> 00:55:59.400 this season with you in the labor field. The truth is that it' 793 00:55:59.599 --> 00:56:01.719 s amazing and I invite you to come and take a walk here to the 794 00:56:01.760 --> 00:56:06.239 show room that is in San Luis, Potosi one hundred and thirteen. The 795 00:56:06.280 --> 00:56:09.239 truth is, it' s amazing the design that you' re really happy 796 00:56:09.280 --> 00:56:13.000 about, and I know that labor field has a lot to offer around here. 797 00:56:13.199 --> 00:56:15.599 Very good. Thank you very much, Diego, and I' ll 798 00:56:15.599 --> 00:56:16.880 see you next time. We' re at the beginning of the season. 799 00:56:17.000 --> 00:56:20.920 Don' t miss the other programs and remember that you can find us on 800 00:56:21.039 --> 00:56:25.880 all music streams. So there' s no, no excuse for not missing 801 00:56:25.960 --> 00:56:30.159 the new episodes. Thank you so much, Bye Bye.