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Yo, what's going on? Everybody? Welcome to a new episode of Mechanic

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Cast. I'm Canon Dave and I'm
in today's episode. We have a special

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guest, Mark has, founder of
the Best in Grass competition, and he's

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joining us from LA today. How
was it going to Mark? So good?

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It's a beautiful day. Appreciate you
guys having me on. Yeah.

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No, So we've been hearing all
about the Best in Grass and we saw

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it and like, you know,
just happened to, like you know,

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fall into our labs for this interview. So it's awesome. This is exciting,

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you know. Uh, definitely just
want to say the website was badass

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everything check out Best in Grass.
I owe yep, But yeah, I

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know, we just want to just
want to get you out. We're excited.

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Let's jump into a little back history
of Mark. What got you into

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cannabis and how do you prefer smoking? Do you like your day? I?

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Do you like your flower? Maybe
like edibles? Because I see the

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competition has everything in carts, so
maybe you like it all. I don't

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know, So let's let's let's give
us some insight. Yeah, let's dive

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in. Let's dive in. Let's
get to know each other. Excuse me,

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So, I mean I've been into
cannabis since I was like fifteen years

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old. I grew up in Florida, moved to middle of nowhere, Ohio,

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and then I grew up skateboarding,
so I was always around my older

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brother and his older friends. And
then one day they allowed me to hang

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out for the for the post skate
SASH went back to the fun little barn

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that my friend had and in Chagrin
Falls, Ohio, and they're like,

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hey, we're smoking bowls over here. You know. They checked with my

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older brother like can we give your
little brother a hit? And I took

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my first bull pit of some some
whatever flower probably some beasters that we got

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from Canada or whatever. You know, I just whatever, like whatever we

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could get, Like cool, it's
green, it's brown, I'll smoke it.

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I took my first hit and I
was like, all right, like,

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you know, I'm feeling weird.
What am I feeling? Feels kind

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of good, smells good, and
I don't I wouldn't even say that I

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got really high then, but I
knew I kind of enjoyed it and I

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like the experience. And I had
had, you know, alcohol from you

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know, whatever high school you get
under all of it. I was like,

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Okay, I feel I don't feel
like this is more at my alley,

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and then dabbled here and there,
and then really at the at the

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end of high school, I you
know, I never smoked before school.

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I was always like, no,
like, you know, I'm getting good

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grades and I'm not going to smoke
before school, which I'm still happy about.

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But after school, game on.
So I would always come back to

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my spot, started learning how to
roll joints. That was my main consumption

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method of just priding myself on being
able to take a paper, take some

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weed, and just roll it.
Didn't really care too much about pongs or

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poles or anything because I don't know
where I would have stored that without my

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parents sing So I just kept it
out of the house and you know,

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would meet up with ends, and
yes, I started just really enjoying weed.

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It brought me close to a lot
of different people. I got to

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connect with different people from different cities, not just from like my own high

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school. So both skateboarding and weed
was like a really big conduit for me

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to get into different circles, meet
new people, and bond with different people

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from different walks of life, and
yeah, so joints has always been my

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main thing. I went to college
in New York City going apartment to apartments,

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smoking dutches, smoking blunts. It
was so much weed in my college

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days. It was crazy. And
then recently I actually got gifted a Karta

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Focus V Karta. These things are
amazing. I always were. It was

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a little bit hesitant on dabbing,
just because I was like, whatever,

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I'm a joint guy. I love
flower, Like just seeing flower, smelling

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flower, it brings me joy.
I completely figure off your head over here,

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So I completely agree with you there, Mark, I rolled my own

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joints. That's how I love to
smoke his joints. Yeah, I see

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you guys both. Oh look at
that. I didn't even realize you're in

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the same room. Ye. So
many people are like, we've done that,

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and they're like whoa. We're like
yeah, yeah, kind of fun

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Yeah, I know, it's totally
funny. That's so funny. Yeah.

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I made it up so we could
show Yeah, we want dude, and

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we want to showcase the bag.
And you know, we actually were just

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able to pick this up yesterday,
so I was able to like actually dig

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in and holy crap, like,
yeah, wh it is, Yeah,

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some some fat, some fat sacks
of weed. A lot of good brands,

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some some quality product. And what's
great is, you know, there's

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a lot of great deals in Michigan. Like everybody's trying to buy on the

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cheap. I totally get that.
But these brands believe that the best.

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They're picking their top buds from the
top of the crop and they're putting that

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into this competition because they want the
judges to see what the what what their

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best is, and they want them
to ideally, you know, figure out

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what works best for them. You
know, Okay, great, Yes,

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I love bake pens, but I
love ros and bate pens. I love

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non rosin vate pens. What he's
what even is a ros and bate pen

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for a lot of these consumers who
don't know the difference between distillate and live

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resin and live rosin. So we
are you know, I think we're probably

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skipping around here. But since we're
on that topic, it's it's about getting

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a really good deal on weed.
Maybe it's not the not the deal,

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like getting an ounce for fifteen bucks
of a bunch of shake of the same

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strain, but it's a really good
deal on a bunch of great product,

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which these brands are putting their best
foot forward to put it into the kids,

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put it into the competition, and
the people get to try it and

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be a part of that judging process. So I love exciting for it.

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I love competitions when you get all
the brands bring in their top product in

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like you put in it in like
we I just entered. I don't know

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if you ever heard of the hash
Bash Cup here in Michigan. It goes

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on when dash Bash is I actually
entered in the sativa category myself and took

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first place with a strain called Bangering. Hell yeah, congrats, thanks man

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with the class. I appreciate that. And just being able to put your

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product in and be able to have
other people try it is like amazing because

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you get that product in so many
people's hands to get to try it,

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and they might go, then my
stuff's not in the stores. Mine's just

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like homegrow, and then they for
you, they can go back in the

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store buy that product. You're giving
them like thirty eight different brands right here.

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It's a perfect way to sample.
If you're like I know, I

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love dabs, or I love carts, or like you said, like that's

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a beautiful Now you can just go
and you can find them all in one

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like convenient, like little package.
You know, that's what's nice, and

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that's why I like, that's a
great sample back. We're getting a ton

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of good like emails and feedback from
people who are like I thought I knew

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all the top brands, but like, I just tried out this strain from

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this brand. Never heard of it
in my life, never seen it at

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my local dispensary, but like,
now this is one of my favorites.

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I'm definitely gonna seek this out in
dispensary. So it's good for the consumers

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to try to identify new things,
what might work for them. You know,

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do they want to splurge on a
nice rosin you know, non solve

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and concentrate item in the future,
although you know it's more costly to make,

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so it's more costly to buy.
But good for the consumers to identify

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what works best for them and try
out new stuff. Good for the brands

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because they're getting their product into the
hands of high value consumers who want to

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learn more about new brands and new
products. And now it's you know,

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get you get your product in the
hand of a new consumer that's going to

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be ten times more likely to try
to seek out your product and buy it.

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Dude, that's absolutely the truth.
I enjoy that, but valued customer

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too, because that's that's that's a
good point when people really want to try

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these type of competitions because you want
to know who the best it is.

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You're not necessary, Yeah, you
want Yeah, like you said, everyone

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wants a deal, but like when
you want to smoke good stuff, you

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gotta know what's out there. So
I don't like that. But also like

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we did the High Times magazine,
not the High Times magazine, the High

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Times competition a couple of years ago, and honestly, we tried a brand

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that's now one of our partners never
heard of them before. We just opened

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up a specific strain, smoked it
and we fell in love. Like they're

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shut out, is right here?
Old fire Farms entered as well, so

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we were like all pumped about that. Get partners. So being able to

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try that, You're absolutely right on
that. You never know what you're gonna

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like when you pick out, when
you get one of these bags, you

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might have tried like five of the
brands, right, but you might not

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even have tried that brand's favorite strain
that they're going to enter, and you're

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entering your top quality product. So
I think competition promotes that. It really

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pushes you to want to like put
your best stuff in there, put let

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you best everything you have to offer, right, So it kind of forces

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that I would agree, and I
and I, Yeah, that's what I'm

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saying. Everybody across not not even
just Michigan, but all states. Everybody

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thinks you're the best, right,
Oh, I got the best flower,

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I got the best rods. And
what your money where your mouth is?

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Put your where your mouth is entered
in the competition. We don't even charge

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people. We understand it's a substantial
amount of products. It it cost them,

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you know, their own costs over
wow, but we're not charging them.

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Yeah, we don't charge brands.
We we just want to make sure

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we get a robust competition with a
lot of great brands. And we know

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that there's gonna be huge brands that
can afford a ton and small brands who

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can't afford barely anything product. Yeah, because I already that cost money already,

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right, And taken away from you
line experience, small brand, but

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a lot of competitions do have like
an entry fee, so that that's like,

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really, that's really awesome. I
do want to I do want to

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jump to this question. I we
went into it, what got what led

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you to launch Best in Grass competition
before we continue going about it like well,

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how did you come up with the
idea to launch this? And then

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also is it did you launch it
in Cali first? No, Michigan was

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our first one. We love Michigan. You know, I was working at

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High Times for the past six years. So all the cannabis competitions that you

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did over the past four years,
that was me and my team. So

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we didn't start the Cannabis Cup that
started in Amsterdam in the eighties. There

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you go. Yeah, I mean
I got a closet full to ship you

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guys something that's yeah, I gotta
ship you guys that I used the bags.

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One time we were at Cannacon and
they're like, are you guys from

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High Times? I was like,
what I didn't, It's so funny.

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Yeah, no, says you were
saying Amsterdam. Yeah, I'm sorry.

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So yeah, so Cannabis Cup,
you know, High Times has been around

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since the seventies, started the Cannabis
Cup in the in the Amsterdam in the

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in the eighties. So I'm definitely
not going to take credit for creating the

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Canis cup by any way, shape
or form. But that was the former

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model. It was homies of homies, you know, the Kyle Cushmans,

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the French. You can always all
getting together in a home and judging their

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product. So it was good,
it was respectful, and it was a

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lot of good intelligent people who know
how to talk about turpene profiles and curing

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times and things of that nature.
But we had thousands of people being like

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yo, like, sorry, I'm
not Danny Danko. Sorry I'm not Frenchy

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Canoli, but like I want to
have my voice heard. I have a

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different palette. I come from a
different walk of life. No, I'm

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not an og head who's been growing
since I was, you know, twenty

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years old. But I'm at soccer
mom who's sick of drinking wine at the

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end of the night, and I
want to try out a bunch of pre

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roles and help vote for the best
pre role because I have my opinions or

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I'm a sixty five year old,
retired, you know, veteran, and

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I want to try out vait pens
to see what works best for me in

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my troop. So we heard that
pandemic hit and then me and my team

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started the Cannabis Cup People's Choice model, which democratize it, opened it up

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to the public, and created what
you guys participated in because you were allowed

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to. You know, you guys
were would not have been able to participate

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in the former model. So we
allowed more people to judge, and instead

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of from two hundred hands select the
judges, we now do two thousand and

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three thousand hands select the judges.
So I did that for High Times for

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a while, and there was a
lot of different things that I wanted to

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change about it. And you know, I don't want this narrative to be

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any any negative about the former company. I love High Times. It introduced

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me to a lot of great people
and taught me a lot. So by

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all means, big big shout out
to my legacy in my homies at High

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Times. But I saw things a
little differently. I wanted to have things

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that were you know, maybe moving
away from the super stoner culture. We

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wanted to bring back events and we
weren't able to get the approval to do

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that, so we were continuing to
do these silly online award shows, which

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you know, got the job done, but there was a lot of people

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who being like, what the hell
we want to celebrate in person. We

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want to bring the community together.
So me and my counterpart we left.

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We started investing GRASS and we are
continuing to operate what we feel are the

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most transparent, honest, democratic competitions
across each state where the people get to

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vote. Not just the industry insiders. We definitely respect them, we love

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their opinion, but the real hard
working people who are getting off their nine

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to five job and they're spending their
last fifty dollars to get you know,

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whatever flower they can or whatever Vight
pens they can. Those are the people

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were keeping these brands afloat. Those
are the brands we're spending money to keep

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retailer. Those are like, that's
your normal consumers. Those are like,

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I don't want to say the real
because then I digress there a little bit,

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but like you know what I mean, Because there's people like who'sh love

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cannabis through and through, but a
lot of people use it for many different

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reasons. So like, I like
that You're you're really trying to go after

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everybody, like equal equality amongst everyone, like like everyone like, let's talk

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about this, let's vote, let's
put it out there. And I really

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dig that. So I just want
to say that cool. Yeah, I

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appreciate that. And that's that's what
we want to do. We want to

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get the the og heady boys who
are like, hell, yeah, I

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want this rosen kit, and I'm
going to tell you everything I love and

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hate and tell us everything you love
and hate, because that's going to go

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back to the brands anonymously and they're
gonna be able to see what every person

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thought, What did candidate think,
what did groovy think? What did soccer

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mom number seven think? What did
veteran over hear think? And that's what

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we want. And honestly, it's
really like the negative feedback that really helps

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these brands. It's not that oh
I love the you know, great work.

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It's the negative feedback that the the
things that it's like, no,

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I didn't like this about it.
That's what people learn undred percent. I

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mean, I got a question for
you real quick. You were the negative

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feedback. I love that because I
was curious. I don't know if you

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can ask. I don't know if
you can answer this, but as did

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High Times actually give feedback back to
the brands that like submitted it, Yeah,

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upon request? Yeah, that was
my team's spearheading it. I was

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just curious on that because that you're
saying you're doing that for now. I

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think that's huge for these brands because
they enter, they give the their product,

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they hear what the people have to
say, and then they can make

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changes on that and then they'll be
able to make take more market share within

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their companies. Well let's how you
learn. People going oh, wow,

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you're the best, You're the best
is kind of what led us to this

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point of like everyone thinking they're the
best. And I'm not saying there's anything

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wrong, but like, like you
know, me entrepreneurs, I've heard like,

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you don't learn from the success,
you learn from the failures. You

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know, you earn those you know, you earn that you know success through

242
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those failures. So I just think
that's, uh, you know, it's

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very good for those brands to get
that feedback. I think I think that

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makes it different than other contests.
Do you have any do you have any

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other things that the Best in Grass
competition does differently than and other competitions that

246
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you've seen or been a part of. Yeah, so I think a we

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do the highest volume of kits that
I'm aware of, So we're getting this

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out. In Michigan, we did
twenty six hundred judge kits spread out across

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twenty five dispensaries from the Upper Peninsula
down to the Indiana and Ohio border.

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So I think we have a lot
a lot wider reach and we're having a

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lot larger judging population. So you
know, a lot of competitions people say,

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oh it's rigged, and oh I
had a bunch of friends judge.

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So even in some of those competitions
where there's only one hundred and two hundred

254
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judge kits, having ten people vote
one way, that's a big percentage of

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skewing the results. Whereas with twenty
six hundred juge kits, it's much harder

256
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to try to get somebody to try
to sway the results in any way.

257
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So he size of the competition is
much larger. Yeah, thats exactly all

258
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your buddies to vote or whatever.
Yeah, no, no, that's I

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didn't Yeah, that's fair because I've
definitely thought that thought before. That makes

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sense. Yeah, so even doing
this at large, you have all this

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prethought, you know. I like
that. Yeah, we've heard all we

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have to. We always feedback from
from consumers, from brands, from retailers,

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how we can do this better in
each state, And we have to

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adjust per state because there's different regulations, there's different pricing, there's different brands,

265
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whatever else. But I think the
large sample size of judging and just

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being able to spread it across the
entire state is really important so that you

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know, again, I know some
competitions are like only kits available in Detroit,

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so you're only getting those people.
And if all the homies of this

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one brand are in Detroit, that
Detroit based brand has a leg up.

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Whereas the brand that's in you know, Iron Mountain, you know, sending

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product down to Detroit, nobody knows
them. They're gonna be like, ah,

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whatever, I don't know this brand. It's not my boy, I'm

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not going to vote for them.
So wide breach wide sample size, I

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think that really helps we give judges
an incentive to actually complete their judging.

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We want to make sure that everybody
is really judging all their product, so

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if you judge your entire kit,
you get twenty dollars off your next purchase

277
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at the dispensary that you purchase from. So we're going to be tallling up

278
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all the scores. At the end
of May nineteenth, it is judging deadline

279
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and we're going to say, oh, okay, great, groovy, candidave

280
00:16:00.320 --> 00:16:03.440
you guys, completed one hundred percent. You're judging. Thanks for being an

281
00:16:03.440 --> 00:16:07.759
awesome judge. Here's twenty dollars off
your next purchase at the grove or puff

282
00:16:07.840 --> 00:16:11.600
or Leaf and Butter wherever you buy
your kit from. And we're doing a

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00:16:11.639 --> 00:16:15.320
live, real in person award show. It's going to be Austras of Cannabis,

284
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high high you know, high standards. Probably you know, I'm gonna

285
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ask people to do a little bit
of cocktail attire, so instead of sweatpants

286
00:16:22.360 --> 00:16:27.399
and hoodie, you show up with
a little little swag bring separate the exactly

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00:16:29.440 --> 00:16:32.799
so it will be most of that
is really you know, it's it's semi

288
00:16:32.799 --> 00:16:36.120
private. The majority of it is
free tickets to the brands, the cultivators,

289
00:16:36.159 --> 00:16:38.240
the processors, and the retailers who
submitted product. They're going to get

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00:16:38.240 --> 00:16:41.519
free tickets. And then we're going
to be probably selling some tickets to judges.

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We're also doing a raffle for the
judges who complete their judging. So

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00:16:45.320 --> 00:16:48.279
again, groovy, full you fully
judge, We're going to put you into

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00:16:48.320 --> 00:16:51.600
a raffle and we're probably going to
give out probably one hundred to two hundred

294
00:16:51.600 --> 00:16:55.360
tickets to any to certain judges that
completed all their judges. Cool. So

295
00:16:55.960 --> 00:17:00.240
finding ways to increase the percentage of
people who are really submitting feedbacks, incentivizing

296
00:17:00.240 --> 00:17:03.920
them to get their judging done and
to give real detailed comments. And that's

297
00:17:03.960 --> 00:17:08.039
actually really man, that's really smart
because like I've never thought about that incentivizing

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because sometimes even with these competitions,
I you know, I'm not throwing anyone

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in the bus, but we've heard
judging being like okay, by like the

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00:17:14.480 --> 00:17:15.599
you know, the fiftieth whatever,
you're just like, you know, it's

301
00:17:15.599 --> 00:17:19.519
hard to judge. So that true
a little bit of like kickback kind of

302
00:17:19.519 --> 00:17:22.200
incentivized. It's like recycling, like
with the cans here, right, they

303
00:17:22.240 --> 00:17:26.240
charge you ten cents, but you
bring them back so it's like I like

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00:17:26.359 --> 00:17:30.440
that yeah cool, Yeah, that's
a big difference. A lot of no,

305
00:17:30.440 --> 00:17:33.119
no, no, go go.
I was just gonna ask where your

306
00:17:33.319 --> 00:17:37.640
live event is going to be at. Oh oh yeah, Royal Music Theater

307
00:17:37.759 --> 00:17:41.200
June eighteenth, be there. So
we'll be sending a lot more information out

308
00:17:41.200 --> 00:17:47.839
because oh right, it's a it's
a candidate. Is like two days my

309
00:17:47.920 --> 00:17:51.599
birthdays on Father's Day this year?
Yeah, that's fun, it's funny.

310
00:17:51.680 --> 00:17:53.160
Yeah, well yeah, no,
we definitely want to get you guys some

311
00:17:53.200 --> 00:17:56.319
tickets and come out and uh and
see the winners, see who wins.

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00:17:56.680 --> 00:18:02.000
And it's going to be a lot
of opportunities for brands front of retail buyers,

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00:18:02.039 --> 00:18:04.960
inventory managers, consumers, the whole
gambit. You know, we want,

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00:18:06.000 --> 00:18:08.240
we want business deals to happen at
this So okay, this brand won

315
00:18:08.640 --> 00:18:11.240
how do I get that brand in
my store? And then consumers being okay,

316
00:18:11.240 --> 00:18:14.279
which stores are going to have this
brand? Because I want to seek

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00:18:14.279 --> 00:18:17.359
out that award winning product and make
sure that I get that into my hands

318
00:18:17.400 --> 00:18:22.079
for for the summer ahead. They
work. I love you run your company.

319
00:18:22.200 --> 00:18:23.839
Yeah, I really enjoy that.
Yeah, I'm enjoying this so far.

320
00:18:25.599 --> 00:18:30.200
So going back to Michon, Michigan, is this is this your first

321
00:18:30.279 --> 00:18:33.960
launch? Is this first launch or
is that grand first launch? Oh?

322
00:18:33.079 --> 00:18:37.160
Okay, Yeah, we're going to
launch Michigan and the Mien the Great Lake

323
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State. We love Michigan. We
wanted to bring this to Michigan first because

324
00:18:41.200 --> 00:18:44.279
you know, when when we announced
that we were doing this, we got

325
00:18:44.319 --> 00:18:45.720
a lot of love and support from
people in Michigan being like, oh my

326
00:18:45.720 --> 00:18:48.880
god, amazing. Like we've been
we've been looking for a new brand that

327
00:18:49.039 --> 00:18:52.480
is, you know, just doing
things differently, a third party, non

328
00:18:52.519 --> 00:18:57.480
bias, no no history of this, that and the other. So yeah,

329
00:18:57.480 --> 00:19:00.119
we decided to do Michigan first and
then and we're going to be expanding

330
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into Oklahoma, Illinois, Arizona,
Rhode Island, and New Mexico for this

331
00:19:06.759 --> 00:19:10.720
year, and then we'll probably bring
it over to Massachusetts, New York,

332
00:19:10.799 --> 00:19:14.559
Montana, Missouri, California, Oregon, Colorado over the next couple of years.

333
00:19:14.799 --> 00:19:17.000
It's very cool. You're bringing it
to every state you can. That's

334
00:19:17.000 --> 00:19:18.720
awesome. Thanks for launching it here
in Michigan. Yeah, yeah, shut

335
00:19:18.759 --> 00:19:25.079
up, yeah man, I mean
yeah, Michigan loves cannabis and it's it's

336
00:19:25.079 --> 00:19:29.119
great. You know, we kind
of talked about this before, but like

337
00:19:29.240 --> 00:19:33.359
so they we just I don' want
to reiterate, like like what I love

338
00:19:33.359 --> 00:19:36.039
about these kids is that they're not
meant for one person. It seems like

339
00:19:36.039 --> 00:19:37.720
they're meant for everyone, you know, And I really I really like that,

340
00:19:38.000 --> 00:19:41.519
just that the whole like philosophy,
that they're not your target art.

341
00:19:41.680 --> 00:19:45.680
It seems to be everyone who really
like uses cannabis, the real like the

342
00:19:45.720 --> 00:19:49.880
soccer mom or the veteran or you're
probably it's for a lot of people.

343
00:19:51.400 --> 00:19:55.720
It's for a lot of people and
for a wide rand of people's you know,

344
00:19:55.839 --> 00:19:57.599
specificy you do. But it's not
like just like, you know,

345
00:19:57.680 --> 00:20:02.000
you only want the heady of the
head because sometimes competitions are like that,

346
00:20:02.039 --> 00:20:03.079
we're like, oh, you know, that's it, you know, which

347
00:20:03.119 --> 00:20:07.200
is again different vibe. I really
enjoy this because I feel like this is

348
00:20:07.240 --> 00:20:11.000
so true to what the consumers feel, you know, not just exactly that's

349
00:20:11.000 --> 00:20:15.440
all. That's what we want to
obsess. Who it's not for is the

350
00:20:15.480 --> 00:20:18.400
people who like boof and they want
to buy ten dollars ounces of shake.

351
00:20:18.519 --> 00:20:22.440
That's who It's like, God,
you know, they see these like signs

352
00:20:22.480 --> 00:20:26.960
and it's like sixty dollars ounces of
fifty nine dollars a week. I'm like,

353
00:20:26.000 --> 00:20:30.200
why is that a brag point?
It's like, I don't disgusting.

354
00:20:30.559 --> 00:20:34.200
We found this in the back dumpster
and it's not on metric, but we're

355
00:20:34.240 --> 00:20:40.799
selling it. You might as well
just call that. Results are exactly remedia.

356
00:20:41.359 --> 00:20:45.559
You are to deprecated the fire.
I mean, we've done this in

357
00:20:45.599 --> 00:20:48.559
someone in different states and it's like
half the time, you know, we

358
00:20:48.599 --> 00:20:52.680
have people being like, oh,
this products for media, but like hopefully

359
00:20:52.680 --> 00:20:55.559
it wins, and we're like,
what are you doing? So, you

360
00:20:55.599 --> 00:20:57.880
know, a ward to the brands. Make sure you guys are putting your

361
00:20:57.880 --> 00:21:03.240
best stuff stuff for or because that's
how you win. As grass, I

362
00:21:03.279 --> 00:21:07.039
want to like on that bag it
says, yeah, find your high,

363
00:21:07.279 --> 00:21:11.720
find your why. Can you explain
that a little bit asting grass? Find

364
00:21:11.759 --> 00:21:15.759
you high and find your why.
Look, there's a lot of people I

365
00:21:15.440 --> 00:21:19.279
come from, you know, different
industries outside of cannabis. So I used

366
00:21:19.279 --> 00:21:22.440
to book musicians on tour and comedians
on tour, and I worked at a

367
00:21:22.440 --> 00:21:27.519
big talent agency and I was like
one of the only real cannabis consumers at

368
00:21:27.519 --> 00:21:30.480
my company. It was like,
you know, I found my crew and

369
00:21:30.759 --> 00:21:33.880
all the cool the cool dudes who
I can smoke weed with. But a

370
00:21:33.880 --> 00:21:37.640
lot of the people out at that
company didn't know anything about weed. They

371
00:21:37.640 --> 00:21:40.759
didn't know what indoca versus sativa was, They didn't know ros and versus dissolate.

372
00:21:41.240 --> 00:21:44.839
So this is a good way for
people who are outside of the industry

373
00:21:45.319 --> 00:21:49.519
to dip their toes into this,
find their high, find their why why

374
00:21:49.519 --> 00:21:52.160
do they want to consume cannabis?
Are they switching from alcohol? Are they

375
00:21:52.200 --> 00:21:56.720
switching from opioids? Are they just
like cool, I'm I'm switching from whatever,

376
00:21:56.920 --> 00:22:00.039
or I'm not switching from anything,
but I want to try cannabis,

377
00:22:00.559 --> 00:22:03.440
And what types of cannabis? What
categories worked for me? Am I a

378
00:22:03.440 --> 00:22:06.759
pre roll guy? Am I a
vaightpen guy? Am I a concentrat guy?

379
00:22:06.759 --> 00:22:10.400
Am I a straight flower guy?
And then within those categories, what

380
00:22:10.480 --> 00:22:11.839
works best for me? Am I
a rosin guy versus a dislay guy?

381
00:22:11.839 --> 00:22:17.039
You know, I keep saying that, but it is about educating the consumers,

382
00:22:17.519 --> 00:22:21.319
trying to get as many brands and
different products and strains in front of

383
00:22:21.319 --> 00:22:25.119
them so they could say, I
didn't know what tativa versus nica was,

384
00:22:25.160 --> 00:22:26.759
I got a sativa kit. I'm
realizing that this is a little bit more

385
00:22:26.880 --> 00:22:30.039
energizing than some of the weed that
I've been buying. I'm realizing that,

386
00:22:30.359 --> 00:22:34.519
you know, one person's cap junkie
is different than another brand's cap Junkie.

387
00:22:34.599 --> 00:22:38.200
I realizing that a cap junkie is
totally different than in northern lights or a

388
00:22:38.240 --> 00:22:41.960
super silver haze, like whatever that
is. We want people to be able

389
00:22:41.000 --> 00:22:47.000
to take this slow judge one product
a day and go into this portal and

390
00:22:47.039 --> 00:22:48.920
really focus on it. And it's
like journaling, you know, your day.

391
00:22:49.119 --> 00:22:52.160
We all go through life, we
all have our thoughts, but when

392
00:22:52.160 --> 00:22:53.200
you really write it down and you
take a second to think, like,

393
00:22:53.720 --> 00:22:57.519
how did this day go? Was
I productive? Was I was I energetic?

394
00:22:57.640 --> 00:23:00.319
Was I happy? Was I sad? Was I tired? Today?

395
00:23:00.359 --> 00:23:04.000
Like not even related to cannabis,
but now this is putting that into perspective

396
00:23:04.039 --> 00:23:07.559
of the cannabis journey of being a
judge and how you consume and what is

397
00:23:07.599 --> 00:23:11.480
working best for you. Journal it
right into the portal. Give us the

398
00:23:11.480 --> 00:23:14.680
comments. We want to hear your
entire story. I opened the jar,

399
00:23:14.720 --> 00:23:18.319
I smelled lemony diese little roma,
saw bright green fluffy buds with red hairs,

400
00:23:18.680 --> 00:23:21.599
rolled it in a joint with my
flour mill, you know, grinder,

401
00:23:22.079 --> 00:23:25.279
and had a king sized raw paper
fell asleep on the couch with my

402
00:23:25.359 --> 00:23:27.559
dog, or took a hike,
you know, around the Great Lakes with

403
00:23:27.599 --> 00:23:30.599
my girlfriend. Like, what is
the story? We want you to We

404
00:23:30.640 --> 00:23:34.000
want them to understand it as themselves
so they can internalize it exactly, and

405
00:23:34.039 --> 00:23:37.079
then we want to be able to
give that back as a story to the

406
00:23:37.079 --> 00:23:40.160
brands, so they could see exactly
what each person said, like a real

407
00:23:40.240 --> 00:23:48.279
reflection rather than just like yeah,
six exactly, yell exactly ten exactly what

408
00:23:48.319 --> 00:23:49.920
for what reason? Like you know, even when we started doing our reviews,

409
00:23:49.960 --> 00:23:53.440
we really dig in. We go
through the packaging, We separate everything

410
00:23:53.480 --> 00:23:56.119
because we think that you know,
it matters, right. You can't just

411
00:23:56.160 --> 00:24:00.680
like just because you have shiny packaging
and a bunch of bass if there's no

412
00:24:00.720 --> 00:24:03.480
information, no facts, and it's
not quality. Like, there's so much

413
00:24:03.480 --> 00:24:10.200
more to a review than just like
does it hit like an experience? Cannabis

414
00:24:10.200 --> 00:24:14.000
and most lucinogenics there, that's an
experience, you know. I mean,

415
00:24:14.079 --> 00:24:19.119
yeah, we get high and take
a second. I think that be aware,

416
00:24:19.200 --> 00:24:22.640
find your high, find your why. I like that. I like

417
00:24:22.680 --> 00:24:26.680
it. You were naming some of
the kids. Did we name? Did

418
00:24:26.720 --> 00:24:30.359
you go through all the categories?
I don't know if we went through every

419
00:24:30.559 --> 00:24:33.799
category that you have. We have
not yet, but that is a great,

420
00:24:33.960 --> 00:24:41.000
great question, A wide variety's let's
go through some yeah, wide variety.

421
00:24:41.000 --> 00:24:44.799
We got thirteen different categories, so
we got indica flower, sativa flower,

422
00:24:44.880 --> 00:24:48.160
hybrid flower, which you know,
to the educated consumers, those nomenclatures

423
00:24:48.160 --> 00:24:52.480
will likely go away over the next
couple of years because everything nowadays is essentially

424
00:24:52.480 --> 00:24:55.559
a hybrid. Question. That's how
consumer shop, that's how retail, you

425
00:24:55.599 --> 00:24:59.119
know, displays are, So we're
keeping in those categories for now. Then

426
00:24:59.160 --> 00:25:03.119
we have a non infuse pre role
category, so just straight flower pre rolls.

427
00:25:03.559 --> 00:25:07.799
We have a solvent infused perroal category, so things that might be infused

428
00:25:07.799 --> 00:25:11.640
with just solvent based concentrates. We
have a non solvent infuse category, so

429
00:25:11.640 --> 00:25:14.960
a lot of rosin fuse and donuts, things of that nature. We have

430
00:25:15.039 --> 00:25:18.960
a infused flower or moon rocks category
for all the crazy ones who love to

431
00:25:19.000 --> 00:25:25.119
just get super faded off of one
bowl hit. We got a non rosin

432
00:25:25.200 --> 00:25:27.960
vate pen, so things like disolate
live resin things of that nature. Rosin

433
00:25:29.039 --> 00:25:33.119
vate pens for the ones who really
you know, uh, you know,

434
00:25:33.119 --> 00:25:37.720
it's like shopping at whole exactly,
love in those solventlests vight pens, but

435
00:25:37.759 --> 00:25:41.119
recently they've been really good. Hey
man, I love me something so good.

436
00:25:41.240 --> 00:25:45.400
So like, yeah, Rosin's so
good. I smoke a ton of

437
00:25:45.440 --> 00:25:48.519
rosin now with my with my focus
of my carta, so rosin vapes.

438
00:25:48.519 --> 00:25:52.759
And then we go down to h
solvent concentrates, so a lot of sugars,

439
00:25:52.759 --> 00:25:55.920
batters, things like that, solvent
based concentrates, and then non solvent

440
00:25:55.920 --> 00:25:57.240
based contentrats. So again back to
rosins, but instead of in a vake

441
00:25:57.279 --> 00:26:02.839
pen form, straight up dabbables.
And then gummies, so edible gummies,

442
00:26:02.960 --> 00:26:07.240
edible non gummies, where we see
a lot of beverages, chocolates, muffin

443
00:26:07.359 --> 00:26:15.119
mixes, drink mixes, things of
that nature. Really yeah, now bakeing

444
00:26:15.200 --> 00:26:18.000
home, have fun, get the
family together, Father's Day, let's go.

445
00:26:18.079 --> 00:26:22.079
We're making muffins. Surprise. I
think that's all yeah, and I

446
00:26:22.079 --> 00:26:26.559
think that is all thirteen if I'm
not mistaken. Yeah, I got the

447
00:26:26.559 --> 00:26:30.480
flowers, the moon rocks, the
pre rolls, the bake pens, the

448
00:26:30.519 --> 00:26:33.359
concentrates in the edibles. So sometime
for everybody, yeah, exactly, And

449
00:26:33.400 --> 00:26:36.200
that's what I was gonna say,
is like say, you know, everyone

450
00:26:36.240 --> 00:26:38.480
has their own you know, things
that they love the most to themselves,

451
00:26:38.640 --> 00:26:44.319
you know, so it's cool.
Yeah, yeah, that's that's awesome.

452
00:26:44.519 --> 00:26:48.680
That's awesome. Yeah. So where
can these consumers access to kids? Yeah,

453
00:26:48.720 --> 00:26:52.240
so all details aren't best in grass
dot ioh. That's where they'll see

454
00:26:52.240 --> 00:26:56.440
the main page. Then they'll click
over to Michigan. We have like Oklahoma

455
00:26:56.480 --> 00:26:59.880
listed and a few other states that
are coming online soon. But that's gonna

456
00:27:00.079 --> 00:27:03.839
be where they'll see all the categories, all the kit pricing showing you how

457
00:27:03.920 --> 00:27:06.839
many items are within each category,
what that market value is, so how

458
00:27:06.920 --> 00:27:10.880
much it's really worth, and then
with the actual prices before taxes, and

459
00:27:10.920 --> 00:27:12.880
then all the twenty five dispensaries.
So we got Leaf and Bud, we

460
00:27:12.960 --> 00:27:18.079
got the Grove, we got Puff, we got North Coast Provisions, Rise,

461
00:27:18.240 --> 00:27:23.359
the Bloomery, we got too many
in a name, but everything.

462
00:27:25.079 --> 00:27:26.519
As you're talking about it, I'm
trying to scroll through them. But there's

463
00:27:26.559 --> 00:27:29.400
there's a lot. There's a lot. So if you just go to the

464
00:27:29.440 --> 00:27:30.319
website, and I have the website
I have, you can see and then

465
00:27:30.319 --> 00:27:34.000
shout out the Grove because you know
that's where we went. Yeah, I

466
00:27:34.000 --> 00:27:37.839
didn't even know they were open.
And they've been open for two years.

467
00:27:37.039 --> 00:27:40.880
Wow in Centerland, I know,
it's like you've been open for like,

468
00:27:40.880 --> 00:27:42.599
oh two years. I'm like,
oh really, I live pretty close and

469
00:27:44.599 --> 00:27:48.640
shots. And this is why the
retailer's benefit too, because it's like there's

470
00:27:48.680 --> 00:27:52.839
so many dispensaries in Michigan. So
when we get when when they get chosen

471
00:27:52.839 --> 00:27:56.440
to be a dispensary, it's like, oh, I'm getting new traffic that

472
00:27:56.759 --> 00:27:57.880
might be right in my neighborhood or
they might be an hour away. I

473
00:27:57.880 --> 00:28:02.640
mean, we get people driving hours
to get these kids and waiting in line,

474
00:28:02.680 --> 00:28:06.960
and it's it's amazing to see.
So we're verative definitely. My Instagram

475
00:28:07.039 --> 00:28:10.319
stories were like lighting up that day. It was like boom, got the

476
00:28:10.400 --> 00:28:11.799
kiss, got this kid, got
this? Cows like, oh damn,

477
00:28:11.880 --> 00:28:15.960
so that must have dropped, kid, that must have dropped. Something's happening.

478
00:28:17.160 --> 00:28:19.119
You know this sounds like a lot
of them were going pretty fast too,

479
00:28:19.279 --> 00:28:25.079
So I mean like the ros pre
rolls were gone, the hybrids were

480
00:28:25.079 --> 00:28:27.319
gone, we got the Sativa like
it was bags were going something that that

481
00:28:29.240 --> 00:28:34.640
mar launch it special collectors kids.
So most of the kids are all coming

482
00:28:34.680 --> 00:28:37.960
in this, So this is where
the product is in a compliant exit bag.

483
00:28:38.160 --> 00:28:41.000
But then we put this inside of
certain exit bags, which are these

484
00:28:41.359 --> 00:28:47.480
beautiful smell proof, water resistant,
already backpacks. They're thick, they're hefty,

485
00:28:47.559 --> 00:28:51.720
they're beautiful. Uh two hundred across
the entire state, and these got

486
00:28:51.720 --> 00:28:55.119
scoop up pretty quickly as well.
I think there's some available in some dispensaries,

487
00:28:55.160 --> 00:28:59.079
but these are a force to be
reckoned with. I like that yea

488
00:29:00.119 --> 00:29:04.480
bags embroidery on there. Let me
pull that up in Oh yeah next year,

489
00:29:06.119 --> 00:29:08.960
next year, Yeah, for sure, we'll we get we'll be I

490
00:29:08.960 --> 00:29:12.880
think the week that uh, you're
the pr lady reached out to us,

491
00:29:12.920 --> 00:29:15.400
we had such a busy week.
We were doing a live stream at event.

492
00:29:15.480 --> 00:29:18.279
It was Hashbash weekend. It with
the email just like went through some

493
00:29:18.319 --> 00:29:21.880
emails. I bet you if we
would have actually got on time, or

494
00:29:22.319 --> 00:29:25.480
you know, if we would have
saw it right in time, we probably

495
00:29:25.480 --> 00:29:29.279
would have probably would have got the
bag, the bag of the rosins we

496
00:29:29.319 --> 00:29:33.000
had, and you were so stressed
going into the cup. He was like,

497
00:29:33.400 --> 00:29:38.240
you know, it was just busy, Yeah, the Hashbash Cup and

498
00:29:38.279 --> 00:29:42.200
it was opening day in Detroit too. That Friday, and it was a

499
00:29:42.240 --> 00:29:45.519
lot, a lot of distractions and
I'm bummed didn't get to go to Hashbash

500
00:29:45.559 --> 00:29:49.039
because we love Hashbash. We've gone
for the past like three years. We'll

501
00:29:49.039 --> 00:29:52.240
fly and we'll fly from l A
in Vegas. And when now we go

502
00:29:52.279 --> 00:29:55.559
to Hashbash, we know, like
Adam and the whole gang and uh you

503
00:29:55.599 --> 00:29:59.880
know, rest in peace, John, Yeah, and uh yeah, it's

504
00:29:59.880 --> 00:30:00.759
all It has been fun. Willy
J. Pacea is one of our homies,

505
00:30:00.799 --> 00:30:03.759
so we always go and support Willie
J when he's doing his sat out

506
00:30:03.759 --> 00:30:07.440
there and just yeah, seeing the
whole all the old friends because we come

507
00:30:07.440 --> 00:30:11.440
to Michigan and I've been going to
Michigan for cannabis events for the past six

508
00:30:11.519 --> 00:30:15.920
years every year. Yea, that
makes sense and yeah exactly. You know,

509
00:30:15.000 --> 00:30:18.559
being involved with High Times, I'm
sure you around the states. Were

510
00:30:18.559 --> 00:30:21.880
you involved in the off topic?
Were you involved in the first Detroit one

511
00:30:21.920 --> 00:30:26.640
that's six years ago, right,
the first one that went rack? Yeah,

512
00:30:26.759 --> 00:30:33.160
that was a good one. We
got someone was on a golf cart

513
00:30:33.200 --> 00:30:34.880
through his case of water. Remember, well that was just because we were

514
00:30:34.880 --> 00:30:40.519
a line. That line was great. That first one was insane. Everyone

515
00:30:40.599 --> 00:30:41.799
was like, you're telling me we
can smoke weed somewhere and buy it,

516
00:30:41.799 --> 00:30:45.240
and they were like, yeah,
let's go. Like back then, that

517
00:30:45.319 --> 00:30:48.119
was because it was always at Clio, because we always went to Clio.

518
00:30:48.319 --> 00:30:49.720
Yeah, and then then you guys
had in Detroit and that was Sick at

519
00:30:49.720 --> 00:30:53.039
the Russell Tho. Clio ones popped
though, yeah they did, they popped.

520
00:30:53.519 --> 00:30:56.720
Those ones are fun. I missed
those days, all those damns.

521
00:30:57.920 --> 00:31:02.000
Yeah, I missed the big fat
So those are those are some glory days.

522
00:31:02.039 --> 00:31:04.000
I love music and festivals in that
whole world. So you're I love

523
00:31:04.000 --> 00:31:07.839
events, So I love that you
do. That's why I really enjoy that

524
00:31:07.880 --> 00:31:11.400
you were like doing this but also
bringing the event and doing that little different

525
00:31:11.440 --> 00:31:15.160
trying. Yeah, because because there's
two different enjoyment parts, right, Like

526
00:31:15.519 --> 00:31:18.559
it's like, okay, think about
it, if you would have entered that

527
00:31:18.599 --> 00:31:22.000
cup, the Hashbash cup and like
just the emailed you like you one mix

528
00:31:22.039 --> 00:31:26.960
sick like right right, but like
being there and actually like hey and seeing

529
00:31:26.960 --> 00:31:30.279
that. And that's a huge networking
opportunity for a lot of these brands to

530
00:31:30.279 --> 00:31:32.839
to collab because I mean, how
many times do you see these brands collab

531
00:31:32.920 --> 00:31:34.759
nowadays? This person with this person, this person, this person. So

532
00:31:36.319 --> 00:31:37.119
you know, do you guys,
do you guys want to be the first

533
00:31:37.279 --> 00:31:41.880
media outlet to see the trophy,
the first prototype of the trophy. Yeah,

534
00:31:44.079 --> 00:31:47.480
yeah, let's do it. Let's
see busting and out. Look at

535
00:31:47.480 --> 00:31:51.720
this thing. It is beautiful.
It is hafty. This thing is like

536
00:31:52.799 --> 00:31:56.480
it's got some weight and some happy
That does look like it's I like the

537
00:31:56.680 --> 00:32:00.240
amount of time. How it looks
like just like how like the the first

538
00:32:00.240 --> 00:32:02.440
time I was going to take a
grinder. It looks like a grinder,

539
00:32:05.119 --> 00:32:08.799
the grinder. Yeah, that's what
it is. Nice. So we have

540
00:32:08.839 --> 00:32:14.200
everybody's name right on there, Michigan
twenty twenty four, with a category,

541
00:32:14.279 --> 00:32:16.920
brand and the product there right there. Come up on stage, you get

542
00:32:16.960 --> 00:32:21.799
your trophy. We're doing seven repeat
photos. Everybody's going to get the highlight.

543
00:32:21.960 --> 00:32:24.559
You get a quick little winter speech
and yeah, we'll be celebrating and

544
00:32:24.559 --> 00:32:28.200
then look, I'm not gonna We're
not gonna over promise another deliver. That's

545
00:32:28.200 --> 00:32:30.160
what I will always pride myself on. We're going to tell you what it's

546
00:32:30.200 --> 00:32:31.960
going to be like, and we're
not going to say, oh, it's

547
00:32:31.960 --> 00:32:36.039
gonna be so some crazy thing.
It's not going to be a huge Music

548
00:32:36.079 --> 00:32:38.279
festival. We're probably not even going
to book any big name artists because you

549
00:32:38.279 --> 00:32:40.519
know, we're a small company,
we're just starting out. All I know

550
00:32:40.599 --> 00:32:44.279
is that we want us to be
focused on the awards. We want the

551
00:32:44.319 --> 00:32:46.599
winners to come together. We don't
want everybody to be focused on Oh I'm

552
00:32:46.599 --> 00:32:50.519
going to show up late when Wu
Tang Clan comes on. And I love

553
00:32:50.519 --> 00:32:52.920
Wu Tang. I grew up on
Wu Tang. But a lot of people

554
00:32:52.000 --> 00:32:54.799
at a lot of you know,
the former events, they're either over at

555
00:32:54.839 --> 00:32:59.000
the vendor booze, or they're outside
smoking, or they're waiting, you know,

556
00:32:59.079 --> 00:33:00.960
until nine p m. Till music
comes on, and people are not

557
00:33:01.079 --> 00:33:04.920
there to really give the full attention
to the people who are winning, who

558
00:33:05.119 --> 00:33:09.759
put their pride and soul uh into
into these these competitions, into this product.

559
00:33:09.960 --> 00:33:12.599
So we wanted to be like,
all right, you guys are coming

560
00:33:12.640 --> 00:33:15.559
in, We're starting the show at
this time. Everybody better be in the

561
00:33:15.599 --> 00:33:19.519
room, no vendor distractions, no
music. Later, it's gonna be DJ.

562
00:33:19.640 --> 00:33:22.079
We'll obviously have music. It's gonna
be fun, it's gonna be exciting.

563
00:33:22.079 --> 00:33:24.680
It's gonna be a great networking and
fun event. But yeah, I'm

564
00:33:24.720 --> 00:33:28.119
not gonna try to say it's gonna
be some big music festival. No,

565
00:33:28.440 --> 00:33:30.039
but the thing but you're going for
an award show. You're not going for

566
00:33:30.200 --> 00:33:32.799
like just like you know, a
party, you know what I mean.

567
00:33:32.839 --> 00:33:36.559
So, I mean it's a celebration, you know, so it is kind

568
00:33:36.559 --> 00:33:40.480
of a party. But yeah,
really like that trophy. Yeah, I'm

569
00:33:40.480 --> 00:33:44.880
so excited. I mean, we
we spent a lot of time on it.

570
00:33:44.920 --> 00:33:45.960
We went through a lot of design
rounds. We we you know,

571
00:33:45.960 --> 00:33:50.559
went to the factory, picked out
our materials. It's I'm just happy that

572
00:33:51.000 --> 00:33:53.599
this is the heaviest and heftiest trophy
that I've ever felt in any Legit looks

573
00:33:53.640 --> 00:34:00.119
like you can knock knock right out
that I drop this from here, like,

574
00:34:00.440 --> 00:34:04.160
oh god, yeah, it's it's
beautiful, very solid too. It's

575
00:34:04.240 --> 00:34:06.200
very this is a solid thing.
So even if it did fall over,

576
00:34:06.240 --> 00:34:09.159
the only thing that's gonna break is
the other thing. Yes, exactly,

577
00:34:09.360 --> 00:34:15.320
exactly, that's right, And you
have what you guys want to know.

578
00:34:15.639 --> 00:34:20.000
Oh oh, so we're going to
say what when when is the judging period?

579
00:34:20.000 --> 00:34:22.000
In like, yeah, when does
the judging period end? And then

580
00:34:22.039 --> 00:34:27.760
when winter on the June eighteenth or
was there is that when it's announced June

581
00:34:27.760 --> 00:34:30.599
eighteenth. Okay, when's the judging
period? So like, if anyone wants

582
00:34:30.599 --> 00:34:34.239
to get a kid the remaining kits, how long do they have to how

583
00:34:34.280 --> 00:34:37.639
fast do they have to review it? So everything is due by May nineteen,

584
00:34:37.760 --> 00:34:42.400
So judge kits are still available.
There's like limited quantity different dispensaries.

585
00:34:42.440 --> 00:34:45.599
If anybody has any questions and they
need us to help find them a kit

586
00:34:45.639 --> 00:34:50.000
for a certain category in a certain
area, email us support at best in

587
00:34:50.199 --> 00:34:52.920
grass dot Io. We will look
at our inventory reports from dispensaries and say,

588
00:34:52.920 --> 00:34:57.320
all right, puff Unicas these stores
left puff Bay City, as these

589
00:34:57.320 --> 00:35:00.800
the Grove as these, so on
and so forth. Every kit come complete

590
00:35:00.800 --> 00:35:04.679
with a judging card. Do not
lose This is the only way to get

591
00:35:04.840 --> 00:35:08.400
your special access code into the kit. So make sure you guys got that

592
00:35:08.480 --> 00:35:14.320
groovy and Cannon Dave, he just
dumped on the fuel. If you need

593
00:35:14.360 --> 00:35:16.440
another code, email us and we
get you guys one boob there we go.

594
00:35:16.880 --> 00:35:22.000
So keep that keep that code right
there, secret. Don't let anybody

595
00:35:22.079 --> 00:35:25.159
know that code is that specifically your
exact kit. I may last. I'm

596
00:35:25.159 --> 00:35:30.760
gonna hold on to it. I
got it. He knows how fast hearts

597
00:35:30.760 --> 00:35:34.039
out of the bag. Yeah,
we're good. They're gonna log in,

598
00:35:34.119 --> 00:35:36.639
they're going to see their whole list. Here's everything in the Sativa flower kit.

599
00:35:36.719 --> 00:35:37.360
You click it, you say,
great, how does it look?

600
00:35:37.360 --> 00:35:39.960
How does a taste has a smell? How does it make you feel?

601
00:35:40.239 --> 00:35:44.079
What kind of flavor profiles, what
kind of a roman profiles, what kind

602
00:35:44.079 --> 00:35:46.880
of effect profiles that you're seeing comment
section, and then you're submitting it.

603
00:35:47.039 --> 00:35:50.199
You can see what you've judged.
You can see what you still have you

604
00:35:50.199 --> 00:35:52.360
have to judge. You can go
back and edit a response if you're like,

605
00:35:52.360 --> 00:35:54.360
you know what, I gave this
strain a ten out of ten,

606
00:35:54.639 --> 00:35:57.880
but now I smoke this one and
this one's a ten out of town and

607
00:35:57.920 --> 00:36:00.039
this one's a nine out of ten. So you can adjust that huge and

608
00:36:00.239 --> 00:36:02.559
going back and be able to save
it because we I remember, I don't

609
00:36:02.559 --> 00:36:06.360
remember what it was. You had
to like go do it all at once

610
00:36:06.440 --> 00:36:07.599
or something, and it was very
tough, and it's like that can be

611
00:36:07.719 --> 00:36:12.119
very you know if everyone's not prepared, like get your own convenience just helps,

612
00:36:12.280 --> 00:36:15.280
you know, So it's a nightmaracter
to do everything at once. I

613
00:36:15.280 --> 00:36:19.400
mean, you know, like twenty
to thirty eight strings. You can't do

614
00:36:19.480 --> 00:36:21.480
that, and then people try to
write it in a notebook, and then

615
00:36:21.519 --> 00:36:22.559
they try to go and do it
all at the same time. Do it

616
00:36:22.559 --> 00:36:25.639
one at a top time entry the
big responses you can always go back.

617
00:36:27.079 --> 00:36:30.559
We want people to just be right
there on their computer and ideally computer over

618
00:36:30.000 --> 00:36:32.960
phone. Just because you know you
have your whole keyboard, You're gonna able

619
00:36:34.000 --> 00:36:36.920
to type out more things and just
be more focused on it. But in

620
00:36:36.960 --> 00:36:38.760
any case, May nineteenth is the
deadline. That's where were going to look

621
00:36:38.760 --> 00:36:40.719
at all scores. We're going to
tally at the winners. We will keep

622
00:36:40.760 --> 00:36:45.079
that very private until everybody is there
on the award show June eighteenth to listen

623
00:36:45.079 --> 00:36:49.079
to the winners the first time it's
announced, and I will publicize it on

624
00:36:49.119 --> 00:36:52.000
all of our channels, spread into
the world and let everybody know who the

625
00:36:52.039 --> 00:36:58.199
best in Michigan is per category.
Al Yeah, you really, you really

626
00:36:58.199 --> 00:37:00.880
thought of everything for this competition here, Mark, I applaud you on it,

627
00:37:00.960 --> 00:37:06.000
from having the feedback going back to
the companies being able to for us

628
00:37:06.079 --> 00:37:07.360
to be able to judge it and
then write in our entries, save it

629
00:37:07.440 --> 00:37:09.840
go to another one right in our
entry, like the next day or two.

630
00:37:12.679 --> 00:37:15.599
The competition you have it spread out
all out throughout the all throughout Michigan

631
00:37:15.800 --> 00:37:19.519
with places where you can go pick
up a kit, and you have pretty

632
00:37:19.599 --> 00:37:22.519
much every category that Michigan has to
offer. Like, I think you've thought

633
00:37:22.559 --> 00:37:25.639
of everything and it comes with your
experience. But I'm excited. I'm excited

634
00:37:25.639 --> 00:37:29.559
to see this competition grow through every
state that you start entering, and I'm

635
00:37:29.559 --> 00:37:31.519
excited to see how it is next
year as well too. And we're just

636
00:37:31.519 --> 00:37:35.440
just started this year. So like, congrats, man, it's awesome.

637
00:37:35.480 --> 00:37:38.559
It's a really really good job.
I think your background definitely shows because I

638
00:37:38.599 --> 00:37:42.599
was like, for a first year
competition, I thought of very enthus It

639
00:37:42.639 --> 00:37:45.599
makes sense that you've been doing this
on for a long time. So doing

640
00:37:45.599 --> 00:37:49.079
it for a long time, is
there anyone you'd like to give a shout

641
00:37:49.119 --> 00:37:52.679
out to that's helped or throughout any
of your Yeah, for sure. I

642
00:37:52.679 --> 00:37:55.000
mean we couldn't have done this without
True Centa. They were our main intake

643
00:37:55.039 --> 00:37:58.280
partner. So when we go to
a state, you know, we're not

644
00:37:58.360 --> 00:38:00.440
best in grass is not a license
entity in Michigan, so we need to

645
00:38:00.440 --> 00:38:05.159
find a really good partner that has
great compliance knowledge. They have a great

646
00:38:05.199 --> 00:38:07.119
facility with space and staff for us
to be able to come in there.

647
00:38:07.400 --> 00:38:10.119
You know, we me and my
team before we fly out there and we're

648
00:38:10.159 --> 00:38:14.880
on site for three three weeks total, NonStop every day in that facility,

649
00:38:15.199 --> 00:38:17.599
receiving the product from the cultivators and
processors, making sure it's fully compliant,

650
00:38:17.840 --> 00:38:22.039
fully tested, healthy and ready to
go for for retailers to receive it and

651
00:38:22.039 --> 00:38:27.360
for consumers to judge it. So
Trucenta was a really big help with that.

652
00:38:28.920 --> 00:38:32.639
We have a few silent partners that
wish to remain unnamed, but we're

653
00:38:32.840 --> 00:38:37.239
very helpful. So shout out,
shout out the no face, no case.

654
00:38:38.480 --> 00:38:42.039
And then yeah, some of our
some of our main sponsors like Leaf

655
00:38:42.039 --> 00:38:45.639
and Bud, amazing, amazing group
that you see bill Wards, Oliver Michigan.

656
00:38:45.679 --> 00:38:47.960
I'm sure, but they got a
lot of great dispensary, has a

657
00:38:47.960 --> 00:38:52.039
lot of great product, and they
actually decided to not submit product just for

658
00:38:52.559 --> 00:38:54.599
the sake of biasness. They didn't
want to say, oh, Leaf and

659
00:38:54.599 --> 00:38:58.760
Buds the Prezilian sponsor, and now
they won an award, so well,

660
00:38:58.800 --> 00:39:00.480
of course they won because and that
and the other so we had a nice

661
00:39:00.519 --> 00:39:07.760
little separation of church and state,
so Puff, you don't everybody just you

662
00:39:07.800 --> 00:39:08.840
know, ego, they just left
there. You go get the best of

663
00:39:08.880 --> 00:39:13.920
them. Shout out to the Puff
Stores. That's one of our featured retailer

664
00:39:13.960 --> 00:39:16.960
sponsors as well as the Grove which
you guys visited, so really great partnerships

665
00:39:16.960 --> 00:39:20.960
with them. And then Heavyweight Heads
is going to be one of our on

666
00:39:21.039 --> 00:39:24.239
site event activation teams there, so
you'll be seeing some of the team there

667
00:39:24.360 --> 00:39:28.599
like Jen and you know, maybe
we'll get an appearance from Trick Trick in

668
00:39:28.639 --> 00:39:35.119
the gang and then we'll have more
more activations to announce soon. But we

669
00:39:35.159 --> 00:39:37.559
actually kicked it with some of their
team out in Vegas. We're just had

670
00:39:37.599 --> 00:39:40.000
this random consumption loans at a party
and just wrapping to run into like their

671
00:39:40.039 --> 00:39:43.880
team heav you aehead and like shout
out, I I can blanking on his

672
00:39:43.960 --> 00:39:45.800
name right now, but you hope
us up with that Trick trick o g

673
00:39:45.960 --> 00:39:49.000
And let me tell you some of
that desert weed is so dry, so

674
00:39:49.119 --> 00:39:52.519
like to get some like buds.
I was like, oh yeah, where

675
00:39:52.599 --> 00:39:57.239
was this uh? When we were
in Vegas, we just we ran into

676
00:39:57.320 --> 00:40:00.760
like the Heavyweight Heads and we were
at that Jack carreer cu up after m

677
00:40:00.880 --> 00:40:04.960
J. Biscoon and literally just having
a run. You were there, that's

678
00:40:05.000 --> 00:40:07.920
so I was there. Probably you
were probably right there. I know we

679
00:40:07.920 --> 00:40:10.960
were. Yeah, we were up
in the in the inside smoking because it

680
00:40:12.000 --> 00:40:15.239
was cold. You know, so
we're probably he probably ran in the er

681
00:40:15.280 --> 00:40:20.079
and and he probably handed you like
a heavyweight heads little tube it is now.

682
00:40:20.159 --> 00:40:22.400
Yeah, yeah, yeah, he's
the man. He's the man.

683
00:40:22.599 --> 00:40:24.079
We were at the exact same location. Huh. We were in the same

684
00:40:24.119 --> 00:40:28.480
boat there right there? Were you
kicking it with us at all? We

685
00:40:28.519 --> 00:40:30.159
were. We had like a whole
Michigan table at the point where like everyone

686
00:40:30.239 --> 00:40:34.239
was from Michigan. They were just
sitting down. But I was so lick

687
00:40:34.280 --> 00:40:36.599
because he had a he had a
performance that night. Yeah you can go.

688
00:40:36.679 --> 00:40:38.559
You were getting lit. I was. We were just so lit.

689
00:40:38.599 --> 00:40:43.440
Yeah, my buddy Honeycomb like he
does like uh, he had like an

690
00:40:43.440 --> 00:40:45.920
improv type of thing, so he
invited me out to like play a couple

691
00:40:45.960 --> 00:40:47.159
of songs on the sacks and the
stuff. So I was like, I

692
00:40:47.199 --> 00:40:51.440
was kind of anxious to David.
Yeah, dude, he kills it on

693
00:40:51.480 --> 00:40:55.800
the sacks. He produces and perform
I tried, but I appreciate it.

694
00:40:55.960 --> 00:41:00.000
But no, No, that's just
so funny because I feel like it's we've

695
00:41:00.079 --> 00:41:01.840
been in similar places for a long
time, Mark, and it's so funny

696
00:41:01.920 --> 00:41:05.480
having this interview because I feel like
like, oh you were there, Oh

697
00:41:05.559 --> 00:41:07.960
yeah, I threw that whole thing. Were just like, yeah, cool

698
00:41:07.960 --> 00:41:12.159
man, it's cool. Now we're
finally coming together. The universe finally brings

699
00:41:12.239 --> 00:41:14.920
us together. Yeah that's all I
said. That's cool man. Well,

700
00:41:14.920 --> 00:41:16.960
no, this has been a great
interview man, thanks for thanks for doing

701
00:41:16.960 --> 00:41:19.840
it. I mean, do you
let's do we do our fun one right?

702
00:41:20.159 --> 00:41:23.000
Do we have one last question that
we've been doing kind of like since

703
00:41:23.000 --> 00:41:28.960
the beginning, and it's it's just
kind of like a for this. Oh

704
00:41:29.039 --> 00:41:32.000
yeah, it's a perfect that's actually
perfect. Anytime we special question, Yeah,

705
00:41:32.079 --> 00:41:34.840
it time we have a special guest, we got to ask it.

706
00:41:34.840 --> 00:41:37.440
It's a fun question because it usually
the whole interview we're just talking about everything

707
00:41:37.440 --> 00:41:43.440
else for the interview. This is
something outside of it. So now that

708
00:41:43.519 --> 00:41:46.679
you're dabbing, so imagine you open
up your rosin container and a godja Genie

709
00:41:46.679 --> 00:41:51.639
pops out right and he's like,
I'll grant you one wish to change anything

710
00:41:51.679 --> 00:41:54.599
within the cannabis industry, what would
you wish for? But you can't ask

711
00:41:54.639 --> 00:41:58.320
for more wishes. I gotta say
that because we've had people ask for like

712
00:41:58.320 --> 00:42:00.280
recently, everyone's like, got more
wishes. I feel like that's like an

713
00:42:00.360 --> 00:42:04.440
unhidden real You should just like,
no, you can't get more wishes.

714
00:42:04.480 --> 00:42:13.519
That's like the genie thing. I
would say, remove the restrictions on two

715
00:42:13.599 --> 00:42:17.079
A to taxes so that brands who
are putting so much expenses into creating these

716
00:42:17.079 --> 00:42:22.360
products can actually write them off like
a regular business. So many brands are

717
00:42:22.400 --> 00:42:27.239
hurting and they're going out of business
because they're spending one hundred dollars on something

718
00:42:27.239 --> 00:42:30.480
and selling it for one hundred and
two dollars and they can't write off one

719
00:42:30.559 --> 00:42:34.320
hundred dollars and only making two dollars
and are struggling to stay alive because of

720
00:42:35.280 --> 00:42:38.079
exactly think that there's money in cannabis, because there is, like there is

721
00:42:38.119 --> 00:42:43.599
money and weed, but there's so
much that overhead that's caused by unnecessary things,

722
00:42:43.599 --> 00:42:45.800
and it's like that that would get
rid of that. And I like

723
00:42:45.880 --> 00:42:50.679
that answer because you're creating a lot
of these good mom and pop brands to

724
00:42:50.760 --> 00:42:53.079
fall underneath where some of these other
brands can take off because they have capital

725
00:42:53.119 --> 00:42:58.239
behind them, not necessarily because they're
quality or whatever. Right, So I

726
00:42:59.239 --> 00:43:02.039
like that, cool, thank you. It's that. And purchase limits.

727
00:43:02.079 --> 00:43:05.760
Removing purchase limits. I mean all
of us can go buy as much alcohol

728
00:43:05.760 --> 00:43:08.320
as we want, and we can
go back into the store and buy twenty

729
00:43:08.360 --> 00:43:13.960
handles, come back then a minute
later by twenty handles. Why do we

730
00:43:14.039 --> 00:43:15.880
have to be limited? And I
mean luckily Michigan, you guys have a

731
00:43:15.880 --> 00:43:19.679
little bit more lax rules. Your
purchase limits are higher than most states,

732
00:43:20.079 --> 00:43:22.119
and you can kind of you know, Michigan's nice. We do a few

733
00:43:22.159 --> 00:43:25.280
transactions, but like you know,
certain states, I can only buy five

734
00:43:25.360 --> 00:43:30.599
hundred milligrams of edibles or five grams
of concentrates, so like our kits can

735
00:43:30.639 --> 00:43:34.599
only be five different rosin grams.
And it's like, that's not a real

736
00:43:34.639 --> 00:43:36.880
competition. And we want to be
able to have thirty brands, all the

737
00:43:36.880 --> 00:43:38.280
brands that want to go in.
So we have to tell brands, sorry,

738
00:43:38.440 --> 00:43:42.719
you can't compete because we're already at
the max purchase limit for this category.

739
00:43:44.440 --> 00:43:46.360
Wow. I didn't even think about
that type of compliance and no.

740
00:43:46.400 --> 00:43:49.760
See, that's the thing that's really
cool about your competition, do is you

741
00:43:49.840 --> 00:43:51.960
kind of you have to go between
states so you can kind of see which

742
00:43:51.960 --> 00:43:53.920
ones are doing things right, which
ones are wrong. We're clearly like not

743
00:43:53.960 --> 00:43:57.559
to say Michigan's doing it better,
but that's at least enough to have us

744
00:43:57.639 --> 00:44:00.639
like a d this is like a
decent competition. Five grams of rosine and

745
00:44:00.719 --> 00:44:05.079
it's like a that's not I don't
know, you'd have to do zero point

746
00:44:05.079 --> 00:44:07.400
two fives and just like you have
to sell don't know, that's crazy.

747
00:44:07.480 --> 00:44:12.119
No, that's that's very well.
I didn't even know that. Yeah,

748
00:44:12.239 --> 00:44:15.400
no, that's my genies. That's
my request to the genie. Those are

749
00:44:15.320 --> 00:44:21.840
those are good. I can't like
that. I appreciate you joining us today.

750
00:44:21.840 --> 00:44:25.079
Mark, this has been a great
fun interview. I don't know if

751
00:44:25.119 --> 00:44:29.400
you have anything else you'd like to
say, or any other shoutouts or anything

752
00:44:29.400 --> 00:44:31.559
before we wrap it up. But
I don't know if you want to say

753
00:44:31.559 --> 00:44:36.079
anything else. But yeah, I
mean, look, I I'm humbled and

754
00:44:36.119 --> 00:44:38.679
grateful to be on here. It's
it's always an amazing opportunity to just be

755
00:44:38.719 --> 00:44:42.639
able to introduce myself and spread the
gospel. You know, I think there's

756
00:44:42.639 --> 00:44:45.519
a lot of people who think,
oh, competitions, they're just money grabs

757
00:44:45.519 --> 00:44:49.320
and I'm giving my free product away
and then they decide on their friends to

758
00:44:49.360 --> 00:44:52.239
win. I want people to know
who I am and what our mission is,

759
00:44:52.320 --> 00:44:59.159
and it's it's about really hosting,
really transparent, honest competitions with integrity.

760
00:44:59.199 --> 00:45:00.480
We're never gonna let I don't care
who my friends are, I don't

761
00:45:00.480 --> 00:45:04.639
care who pays to be a sponsor. We're never going to let scores be

762
00:45:04.679 --> 00:45:08.440
adjusted by anybody except for the judges. With the judges submit, that's who

763
00:45:08.920 --> 00:45:12.840
that that's the scores of we tally, that's who wins. And we want

764
00:45:12.840 --> 00:45:15.639
to do our best, best best
job. We're we have a lot to

765
00:45:15.719 --> 00:45:17.280
learn, we have a lot of
you know, a lot of work to

766
00:45:17.320 --> 00:45:21.039
do to get to the point to
where we are, you know, the

767
00:45:21.039 --> 00:45:22.840
most well known and amazing competition in
the world. And I hope to get

768
00:45:22.880 --> 00:45:24.840
to that point because you know,
I want to be in this industry,

769
00:45:24.840 --> 00:45:28.320
in this in this a lot of
business for the rest of my life,

770
00:45:28.360 --> 00:45:31.960
hopefully, so anybody. Yeah,
and I just you know, there's a

771
00:45:32.000 --> 00:45:35.360
lot of naysayers, there's a lot
of people who are like will literally hang

772
00:45:35.440 --> 00:45:37.639
up on us and be like,
you know, fuck you guys, like

773
00:45:37.840 --> 00:45:38.800
we don't know who you are,
you don't you know, you don't have

774
00:45:38.840 --> 00:45:42.440
this or that, or you're just
another competition. We don't care. We

775
00:45:42.519 --> 00:45:45.519
have bad experience with this competition,
and I get that, and I'm and

776
00:45:45.519 --> 00:45:51.000
I'm respectful of that. But if
anybody has questions or or naysayers, give

777
00:45:51.000 --> 00:45:53.360
me an opportunity to take five minutes
of your time to just properly introduce myself

778
00:45:53.360 --> 00:45:57.360
and our company and how we do
it. We're very transparent with our process,

779
00:45:57.800 --> 00:46:00.920
and yes, we are a for
profit business, so we're going to

780
00:46:00.960 --> 00:46:04.519
make money off of these things,
but we are certainly making less money than

781
00:46:05.440 --> 00:46:09.840
than than other competitions, and we're
giving back to the people. We're paying

782
00:46:09.880 --> 00:46:13.960
for people to be judges, we're
spending money on events, we're spending money

783
00:46:13.960 --> 00:46:15.280
on marketing. We want to do
this the right way, and we want

784
00:46:15.280 --> 00:46:20.480
to bring new people into the into
the industry who aren't currently spending money on

785
00:46:20.519 --> 00:46:23.360
weed, to finally spend money on
weed and help lift this industry because if

786
00:46:23.599 --> 00:46:28.199
if we can all help rise the
tide, all of the ships will rise

787
00:46:28.280 --> 00:46:31.719
with it and we can all same
business. I like that word. I'm

788
00:46:31.760 --> 00:46:43.320
schediting now else mid the trophy,
don't. Yeah, but follow us Best

789
00:46:43.360 --> 00:46:49.039
in Grass dot io on Instagram,
on LinkedIn, on website. If anybody

790
00:46:49.039 --> 00:46:51.760
cares to follow me. You'll see
some skateboarding, You'll see some weed,

791
00:46:51.800 --> 00:46:57.559
you'll see some food, some family
at mayor underscore, Mark and yeah,

792
00:46:57.719 --> 00:47:00.400
follow on the journey. We're always
open to say hello and meeting new people

793
00:47:00.599 --> 00:47:05.840
and taking any feedback that anybody has
across across the states. Oh yeah,

794
00:47:05.920 --> 00:47:07.360
no, I'm I'm glad we made
your queens and this has been really fun.

795
00:47:07.519 --> 00:47:09.639
It's been really fun. Yeah,
thank you for taking time out of

796
00:47:09.679 --> 00:47:14.079
your day to join us on our
episode here today. I'm excited for the

797
00:47:14.079 --> 00:47:17.599
Best and Grass competition, excited to
judge it, and we'll talk here soon.

798
00:47:17.679 --> 00:47:22.199
Mark and as always, as always
Gre here to advocate, educate and

799
00:47:22.280 --> 00:47:24.320
inspire to next time. Y'all.
Peace,