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This is Medical Millionaire, the podcast
helping your metspot increase in status, visibility,

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and profitability. Join your host as
he dispels mis shares trends, and

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gives you actionable steps today that will
take your medical practice to the next level.

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Here's your host, expert marketer and
founder of Growth ninety nine, Cameron

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Hemphill. Hey, what's up everybody. Cameron hemp Pill here your host for

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Medical Millionaire. Thank you so much
for taking the time to tune into the

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podcast. Our goal is to give
incredible value and insight into the medical esthetics

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market. So if you're an injector, you have a wellness clinic IV therapy,

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whether it's invasive, non invasive surgical
cosmetics, this podcast is one hundred

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percent design for you and we want
to help you take your practic to the

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next level. So let's get right
into it. I was just at the

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American MEDSPA Conference. This conference happens
once a year. They have boot camps

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throughout the year as well at different
cities. They're a little bit more intimate,

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if you will, but they have
a large conference that they hold once

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a year in Las Vegas. It
is a phenomenal conference. If you haven't

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taken the opportunity to get into the
conference world, I would encourage you to

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do so. And if you haven't
had the opportunity to go to this conference

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in particular, I would absolutely encourage
you to do so. I've been going

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to their conference, amspa's conference in
Las Vegas. Before it was at the

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WIN. We were actually one of
the first vendors to go to the conference

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back I think it was at the
ARIA, I'm pretty sure. And the

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conference has gotten so big they've had
to migrate it to to the WIN.

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And it's been really interesting to watch, right, And so as we look

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back at history, as we look
back at when I got into the aesthetic

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space, so much has changed there
is like it is a whole new world

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now, and it's been really cool
to just take the time and zoom out

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because I know a lot of us
get stuck in our practice operations. I

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get stuck in my business operations,
right, and we just get stuck doing

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the same thing, and sometimes we
can get complacent. We can get stuck

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doing the same thing over and over
and over again and expect different results.

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One would look at that as insanity, because if you really analyze it,

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it actually is in saying, hey, let's do the same thing over and

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over and expecting the results. Right, And when you're growing your practice,

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this can happen. Right, you
wake up at the same time, maybe

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you get to the practice at the
same time. You're doing the same thing.

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You're falling up with your leads,
you're having someone call your leads,

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you have bookings, you're learning about
new treatments, you're learning about new techniques.

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You hire someone, you fire someone
like it's really interesting when you get

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into the growth phase of your practice
to where things can just happen and you

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stop innovating. And what I've learned
as an entrepreneur and studying some of the

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most successful people on the planet is
you have to take time to zoom out

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and work on innovation and constantly see
areas for improvement. And if you don't,

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then what will happen is over time. It won't happen overnight, but

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over time you'll become outdated. You
won't become or stay you know, the

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individual that has the practice that is
on top of the latest techniques, the

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best innovation and cutting edge, if
you will. And that's a very attractive

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space to always be in and it's
really hard to do so if you're not

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thinking about it. Right, Let's
look at some of these businesses over the

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years, whether it's a technology business
or it's a practice or maybe even like

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a or a car a car manufacturer, right, Like some of these,

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Let's look at the car manufacturers for
a second, because I think we can

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analyze that one pretty on the same
plank build Let's take let's take Ford for

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example, Like, when you think
of Ford, you think of you think

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of Henry Ford assembly line, old
school potentially, Like, I think their

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marketing has come a long way with
obviously the new Bronco and the new Raptor.

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Right. I'm not a car guy
by any means, but I think

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when you think of Ford, you
have to really clearly think about innovation or

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you just kind of think of the
f one fifty Ford original pickup truck.

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Right, you have to really think
like, oh, actually, they have

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come a long way. They've done
a decent job of innovating, but their

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marketing hasn't really kept up with the
his historical like anchored message that they've created.

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Now on the other side of that, when you think of Tesla,

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you think of innovation. Tesla's doing
things that you know, we would never

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thought about, like all the way
to the sounds of the car like anywhere,

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from the funny sounds it makes,
to the to the tones and tunes

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it makes, like to make you
just really think that you're, you know,

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in a spaceship if you will.
I mean, look at the cyber

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truck they just came out with,
like ridiculously innovative, and that's the company

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that they are because you know,
Elon has a great team around him where

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he has the ability to kind of
pull out, zoom out and think and

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think about innovation instead of think about
how are my engineers doing and are they

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able to produce the amount of cars
based upon the demand? Like he has

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a team that is forecasting that analysis
forum right, and obviously, like maybe

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it's an extreme example when we're comparing
to Elon, but what I'm trying to

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convey is innovation, And as a
practice owner, you really have to take

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the time to say, you know
what, I'm going to leave the practice

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for a few days. I'm going
to go to a conference where there is

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like minded individuals that I can connect
with and that I can network with and

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I can learn from and amspa has
nailed it. They really have. I

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mean you know that they have been
in the conference arena in this space for

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many years and they've learned a lot. And I got to give Alex in

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the team credit like they I've watched
them grow. I've grown with them and

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it's been interesting to see, you
know, like walking through I mean walking

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through the hall to all of the
speaking engagements that are going on, whether

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it's clinical related, business related,
marketing related, technology related, there is

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experts that get on the stage and
they have conversations and they share value on

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how to help you grow. What
tools they've used, what tools have worked,

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what tools have not worked, How
they have done marketing that has worked,

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that has not worked, What EMRs
are using, CRM systems are using,

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like how they've built their websites,
are they using online booking? Are

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they not using online booking? And
then all the way to the clinical side,

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like learning so much from how one
person operates a laser to how they

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do injectibles to what techniques they're actually
using in order to stay innovative, right

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and all these industry leaders they come
together for a weekend, These vendors come

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together for a weekend. Practice owners
providers, practice managers, marketing coordinators.

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They all come together there for a
weekend and they all connect and it's a

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tremendous amount of work. But if
you come in with the right mindset,

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right and keep in mind, we're
going to Las Vegas, Nevada, so

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you know, you have the tendency
to get distracted if you will, because

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there's you know, bright objects,
shiny lights, you know, gambling going

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on and other things that are taking
place. But the message that I really

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want to get through today is if
you haven't been to a conference, or

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maybe you used to go to them
and you haven't been to one in quite

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some time, and you think,
oh, I went to a conference.

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I used to do that. I
have conference fatigue. I kind of you

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know, check that off the box. Or you know, another one would

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say I don't have time to go
to a conference because I'm too busy.

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Right, you really should reanalyze your
current situation, and you should understand that

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the people of that continuously network continuously
go to these conferences. And look,

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there's a lot of conferences now,
like there's probably more than there should be,

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and you kind of have to do
your diligence on which one is their

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you know, right fit for you. Is it more of a unique setting

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in the sense of where you can
have intimacy? Is it a big conference

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where can you get the most value
in the shortest period of time and really

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you know, look at everything that's
out there and then spend the time to

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go So you know, if you
if you went to Amsbah like, congratulations,

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because I had an absolutely wonderful experience. I had the opportunity to meet

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with a tremendous amount of clients and
really get into their minds of what's working

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for them, what's not working for
them, what is their short term goal,

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what is their long term goal?
How can we fine tune things to

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make sure that everything's firing on all
cylinders. And you know, on the

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other side of that is you have
the opportunity to meet with a lot of

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vendors and in some case as competitors, and have really great conversations with competitors

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to where hey, you know what, we service the same industry and we're

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all trying to help each other.
What's worked for you, Here's what's worked

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for us. You know that that
is a really interesting thing that I've picked

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up as well. And then also
where you have cross collateralization in the sense

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of if someone has an EMR system
and you know, let's say Growth Nana

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has a CRM system, which ones
are communicating in what data is important to

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pass through back and forth to provide
for the practice owner. Thank you for

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listening to Medical Millionaire. I wanted
to take just a few short moments and

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tell you all about Growth ninety nine
University. Naturally, if you're listening to

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Medical Millionaire, the success of your
medspot is extremely important to you, and

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as it should be. And if
you're listening to Medical Millionaire, you are

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obviously looking for the best most effective
ways to take your medspot to the next

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level in both profit and customer success. Enter Growth ninety nine University. Ranging

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from online education courses all the way
to the full suite of marketing and web

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services. Growth ninety nine has your
medspa covered. No matter the challenges that

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you're facing, we are ready and
able to help you achieve your next level

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in business, profit and freedom.
To inquire about all of our support services

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and products, please visit Growth ninety
nine dot com and while you're there,

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click the university link and check out
the companion course to this very podcast.

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Back to the show, right,
and so there's a Truman like, there

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are so many conversations that are taking
place, and you know, I'm just

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I'm thankful for Amspah that they've taken
the time to put this on, you

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know. So really the takeaway that
I want you guys to get into and

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I always take the time to reflect
after these conferences because it's a tremendous amount

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of work. In fact, if
you can hear it my voice, I'm

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recording this a few days after coming
back, and I always feel just I

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mean, I'm worn out, completely
worn out. It's a lot of work,

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and then you come back Sunday night
and you have to get back to

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work Monday, you know, and
so and you have to travel and it's

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a pain. But the takeaway is
for those of you that have not been

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to a conference, or for those
of you that have been to a conference

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and you feel like you didn't get
the most out of it, go back

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to one and go in with the
right mindset. Like they'll send out an

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agenda of when the times are for
certain things, what events are taking place.

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Make your own itinerary. What is
it that you want to get out

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of this conference? So if you're
a practice owner or you're an office admin

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and you're listening to this and the
conferences that you have coming up, have

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an itinerary for your team, have
a team meeting before you go in.

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Don't just go in blindsided and not
have a plan, because the conference will

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consume you versus you consuming the conference. You need to consume the conference,

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and you need to not let the
conference take control of you, right,

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and so going like, what is
the purpose of us going to this conference?

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What is our why from this,
and what do we expect to get

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out of it? If it's meeting
with vendors, if it's continuing education,

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if it's networking, if it's just
having fun, whatever, it is like

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going with the right mindset, so
when you come back to the practice,

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you can go back and reflect and
say, you know what, that was

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worth the investment because these conferences are
expensive and you're taking the time out of

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your day. Make it useful.
I see all the time where people will

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code to these conferences and they'll completely
waste their time, like just completely waste

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their time, and they think they're
just there to have fun, which I

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get it's important to have fun.
I totally get that, but it's also

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your accountability and responsibility to have a
game plan going into the conference and make

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sure you know what you're getting out
of that conference. Okay, So the

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other thing too is if again,
you could use that same mapping mechanism,

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if you've never been to a conference, right, if you've never been to

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a conference, again, like,
have a plan when you go in so

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when you leave you know exactly,
you know what the impact was and what

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the result was. And if you
were there and you happen to buy a

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laser, or you happen to sign
up for some software or some marketing or

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maybe a speaker's continuous education like intimate
cadaver course, you know, or whatever

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it is, please take the time
to implement it, right, Please take

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the time to really implement it and
then execute inform the team of why you

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sign up for that product and service, because you could go to these conferences

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even with the right mindset, the
right game plan, sign up for something.

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Come back home. You're exhausted to
sound exciting at the time, and

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now you're like, oh, I
sign up for this thing. It costs

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me a few thousand dollars or whatever
it is. It sounded great. I

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don't know why we need it.
We already have something that kind of does

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it. Sally's upset that we subscribe
to it because she says we don't need

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it. I think we do need
it. I mean I hear these things

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all the time. So if you
have the right game plan going in,

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that's going to help avoid some of
those things. But when you come out

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of the conference and you have signed
up for something right, because again that's

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the purpose is like networking, understanding
what's working not working, Listen to other

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people's success stories, learn from their
failures. That's why they're here. The

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people that are on stage, they
have failed, they have learned, and

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they want to help you and then
take action on what they've done, and

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not just take action in the sense
of oh, I sign up for x

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y Z marketing or x y Z
software or x y Z so and so,

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and think that the fact that you
signed up for it, you did

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something right. And I think that's
like the big misconception is some people think

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that I signed up for it,
and that's where it stops. But that's

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where it starts, right, So
rolling this back, it starts with the

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right mindset going to the conference.
When you're there at the conference. You

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have to have the right mindset in
order to know what you're doing. And

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then if you do pull the trigger
on something that's going to accelerate your practice.

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Just because you exchange cash for a
good, that's not where it stops.

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That's where it starts. So let's
take an EMR example. Go to

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the conference with the mind rightset and
you know, I'm not happy with my

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EMR. I'm going to look at
other options that I'm going to find an

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EMR that fits my needs and I'm
going to meet every single vendor that's there,

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and that's what I'm going to do. That's my goal for the conference.

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And I'll use technology analogies because I'm
in that space right. So you

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find the EMR solution, it checks
all the boxes, you sign up for

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it, you come back to the
office and you're like, hey, you

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sign up for xyz EMR company and
this is going to change your life,

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and that's it. What you're going
to do is in six months or a

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year from now, you're going to
be frustrated with that EMR system because you

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didn't properly take the time to implement
it. So again, if you sign

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up for something whatever, it is. It doesn't even have to be at

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a conference. Please take the time
to implement it correctly, have a strategy,

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and execute on that. Because I
hear all the time where some practice

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owners think that EMRs do not accomplish
certain things and features and benefits when they

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actually do, and you'll go sign
up for another EMR system not understanding all

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the bells and whistles in your current
system. Then you migrate to a new

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platform. And migrating to a new
platform is painful. It's expensive. There's

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data that can be lost, there's
revenue that can be lost, there's bookings

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that can be lost. Like this, it's a very vulnerable place to be

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in, right and so do a
full analysis and then when you execute,

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and you're like, yeah, this
is the reason we get to go here

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because X, y Z, and
you are confident and you've checked the boxes,

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You've done your diligence, be execute, sign up for it, and

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then go through every one of their
webinars, go through their onboarding super thoroughly,

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read their help center, follow them
socially, sign up for their email

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lists. Because they're going to be
adding new features, they're going to be

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coming up with new things. They're
going to be integrating with other tools,

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right, So tune yourself in,
connect with some of the people on LinkedIn,

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you know, send them messages,
Hey, so and so so happy

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to sign up, like I can't
wait to get going. I'm not going

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to be that, you know,
that that customer that's going to bug you

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to death, but just want to
let you know, I just want to

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make a personal connection, like build
off a rapport, let them know you're

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you're all in, you know,
and get them excited that they also partner

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with you as well. Right,
so have the opportunity to really stand out

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and then and dive all in.
And so then when you implement the solution,

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because this is going to take your
time, it's going to be expensive,

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then you know you've done it correctly. And then a year from then,

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after you've had it for a year
and you go to the next conference,

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you're like, you know what,
the last conference was great. We

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switched this and we rolled out this, and here is the impact. So

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now when we go to the conference, we are only going to focus on

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this because these are certain areas in
my practice that I know we need to

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improve on. And what you'll find
is when all of these people in one

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verticalized area come together. You're going
to find somebody there that's going to help

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you execute on a current situation or
issue or gap that you have in your

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practice. It is like going to
these conferences is a way to just supercharge

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and accelerate the gaps within your guys'
practice, solve problems, analyze situations,

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and just accelerate. So for those
of you that think you're too bag to

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not go to conferences, or you
have conference fatigue, or you haven't been

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to some of the bigger conferences,
I would encourage you to change your mindset

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because every single time I go,
I get something out of it, and

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it helps me understand the power of
this esthetic community and how everybody is trying

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to level up to help one another, and there's resources ask your fingertips that

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are willing and able to help you. So that's it, guys, thank

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you so much. I appreciate you
all tuning in. I saw tons of

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our customers and clients at AMSPA,
and I met a lot of new ones

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face to face. It was an
honor and I want to thank Alex and

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his team again at American Men'spot Association
for putting on such a wonderful conference.

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They're in their team, they're fantastic
to work with and also the Win Hotel,

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you guys are amazing, So thank
you guys so much. Until next

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time, Happy injected