This is Medical Millionaire, the podcast helping your metspot increase in status, visibility,
and profitability. Join your host as he dispels mis shares trends, and
gives you actionable steps today that will take your medical practice to the next level.
Here's your host, expert marketer and founder of Growth ninety nine, Cameron
Hemphill. Hey, what's up everybody. Cameron hemp Pill here your host for
Medical Millionaire. Thank you so much for taking the time to tune into the
podcast. Our goal is to give incredible value and insight into the medical esthetics
market. So if you're an injector, you have a wellness clinic IV therapy,
whether it's invasive, non invasive surgical cosmetics, this podcast is one hundred
percent design for you and we want to help you take your practic to the
next level. So let's get right into it. I was just at the
American MEDSPA Conference. This conference happens once a year. They have boot camps
throughout the year as well at different cities. They're a little bit more intimate,
if you will, but they have a large conference that they hold once
a year in Las Vegas. It is a phenomenal conference. If you haven't
taken the opportunity to get into the conference world, I would encourage you to
do so. And if you haven't had the opportunity to go to this conference
in particular, I would absolutely encourage you to do so. I've been going
to their conference, amspa's conference in Las Vegas. Before it was at the
WIN. We were actually one of the first vendors to go to the conference
back I think it was at the ARIA, I'm pretty sure. And the
conference has gotten so big they've had to migrate it to to the WIN.
And it's been really interesting to watch, right, And so as we look
back at history, as we look back at when I got into the aesthetic
space, so much has changed there is like it is a whole new world
now, and it's been really cool to just take the time and zoom out
because I know a lot of us get stuck in our practice operations. I
get stuck in my business operations, right, and we just get stuck doing
the same thing, and sometimes we can get complacent. We can get stuck
doing the same thing over and over and over again and expect different results.
One would look at that as insanity, because if you really analyze it,
it actually is in saying, hey, let's do the same thing over and
over and expecting the results. Right, And when you're growing your practice,
this can happen. Right, you wake up at the same time, maybe
you get to the practice at the same time. You're doing the same thing.
You're falling up with your leads, you're having someone call your leads,
you have bookings, you're learning about new treatments, you're learning about new techniques.
You hire someone, you fire someone like it's really interesting when you get
into the growth phase of your practice to where things can just happen and you
stop innovating. And what I've learned as an entrepreneur and studying some of the
most successful people on the planet is you have to take time to zoom out
and work on innovation and constantly see areas for improvement. And if you don't,
then what will happen is over time. It won't happen overnight, but
over time you'll become outdated. You won't become or stay you know, the
individual that has the practice that is on top of the latest techniques, the
best innovation and cutting edge, if you will. And that's a very attractive
space to always be in and it's really hard to do so if you're not
thinking about it. Right, Let's look at some of these businesses over the
years, whether it's a technology business or it's a practice or maybe even like
a or a car a car manufacturer, right, Like some of these,
Let's look at the car manufacturers for a second, because I think we can
analyze that one pretty on the same plank build Let's take let's take Ford for
example, Like, when you think of Ford, you think of you think
of Henry Ford assembly line, old school potentially, Like, I think their
marketing has come a long way with obviously the new Bronco and the new Raptor.
Right. I'm not a car guy by any means, but I think
when you think of Ford, you have to really clearly think about innovation or
you just kind of think of the f one fifty Ford original pickup truck.
Right, you have to really think like, oh, actually, they have
come a long way. They've done a decent job of innovating, but their
marketing hasn't really kept up with the his historical like anchored message that they've created.
Now on the other side of that, when you think of Tesla,
you think of innovation. Tesla's doing things that you know, we would never
thought about, like all the way to the sounds of the car like anywhere,
from the funny sounds it makes, to the to the tones and tunes
it makes, like to make you just really think that you're, you know,
in a spaceship if you will. I mean, look at the cyber
truck they just came out with, like ridiculously innovative, and that's the company
that they are because you know, Elon has a great team around him where
he has the ability to kind of pull out, zoom out and think and
think about innovation instead of think about how are my engineers doing and are they
able to produce the amount of cars based upon the demand? Like he has
a team that is forecasting that analysis forum right, and obviously, like maybe
it's an extreme example when we're comparing to Elon, but what I'm trying to
convey is innovation, And as a practice owner, you really have to take
the time to say, you know what, I'm going to leave the practice
for a few days. I'm going to go to a conference where there is
like minded individuals that I can connect with and that I can network with and
I can learn from and amspa has nailed it. They really have. I
mean you know that they have been in the conference arena in this space for
many years and they've learned a lot. And I got to give Alex in
the team credit like they I've watched them grow. I've grown with them and
it's been interesting to see, you know, like walking through I mean walking
through the hall to all of the speaking engagements that are going on, whether
it's clinical related, business related, marketing related, technology related, there is
experts that get on the stage and they have conversations and they share value on
how to help you grow. What tools they've used, what tools have worked,
what tools have not worked, How they have done marketing that has worked,
that has not worked, What EMRs are using, CRM systems are using,
like how they've built their websites, are they using online booking? Are
they not using online booking? And then all the way to the clinical side,
like learning so much from how one person operates a laser to how they
do injectibles to what techniques they're actually using in order to stay innovative, right
and all these industry leaders they come together for a weekend, These vendors come
together for a weekend. Practice owners providers, practice managers, marketing coordinators.
They all come together there for a weekend and they all connect and it's a
tremendous amount of work. But if you come in with the right mindset,
right and keep in mind, we're going to Las Vegas, Nevada, so
you know, you have the tendency to get distracted if you will, because
there's you know, bright objects, shiny lights, you know, gambling going
on and other things that are taking place. But the message that I really
want to get through today is if you haven't been to a conference, or
maybe you used to go to them and you haven't been to one in quite
some time, and you think, oh, I went to a conference.
I used to do that. I have conference fatigue. I kind of you
know, check that off the box. Or you know, another one would
say I don't have time to go to a conference because I'm too busy.
Right, you really should reanalyze your current situation, and you should understand that
the people of that continuously network continuously go to these conferences. And look,
there's a lot of conferences now, like there's probably more than there should be,
and you kind of have to do your diligence on which one is their
you know, right fit for you. Is it more of a unique setting
in the sense of where you can have intimacy? Is it a big conference
where can you get the most value in the shortest period of time and really
you know, look at everything that's out there and then spend the time to
go So you know, if you if you went to Amsbah like, congratulations,
because I had an absolutely wonderful experience. I had the opportunity to meet
with a tremendous amount of clients and really get into their minds of what's working
for them, what's not working for them, what is their short term goal,
what is their long term goal? How can we fine tune things to
make sure that everything's firing on all cylinders. And you know, on the
other side of that is you have the opportunity to meet with a lot of
vendors and in some case as competitors, and have really great conversations with competitors
to where hey, you know what, we service the same industry and we're
all trying to help each other. What's worked for you, Here's what's worked
for us. You know that that is a really interesting thing that I've picked
up as well. And then also where you have cross collateralization in the sense
of if someone has an EMR system and you know, let's say Growth Nana
has a CRM system, which ones are communicating in what data is important to
pass through back and forth to provide for the practice owner. Thank you for
listening to Medical Millionaire. I wanted to take just a few short moments and
tell you all about Growth ninety nine University. Naturally, if you're listening to
Medical Millionaire, the success of your medspot is extremely important to you, and
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click the university link and check out the companion course to this very podcast.
Back to the show, right, and so there's a Truman like, there
are so many conversations that are taking place, and you know, I'm just
I'm thankful for Amspah that they've taken the time to put this on, you
know. So really the takeaway that I want you guys to get into and
I always take the time to reflect after these conferences because it's a tremendous amount
of work. In fact, if you can hear it my voice, I'm
recording this a few days after coming back, and I always feel just I
mean, I'm worn out, completely worn out. It's a lot of work,
and then you come back Sunday night and you have to get back to
work Monday, you know, and so and you have to travel and it's
a pain. But the takeaway is for those of you that have not been
to a conference, or for those of you that have been to a conference
and you feel like you didn't get the most out of it, go back
to one and go in with the right mindset. Like they'll send out an
agenda of when the times are for certain things, what events are taking place.
Make your own itinerary. What is it that you want to get out
of this conference? So if you're a practice owner or you're an office admin
and you're listening to this and the conferences that you have coming up, have
an itinerary for your team, have a team meeting before you go in.
Don't just go in blindsided and not have a plan, because the conference will
consume you versus you consuming the conference. You need to consume the conference,
and you need to not let the conference take control of you, right,
and so going like, what is the purpose of us going to this conference?
What is our why from this, and what do we expect to get
out of it? If it's meeting with vendors, if it's continuing education,
if it's networking, if it's just having fun, whatever, it is like
going with the right mindset, so when you come back to the practice,
you can go back and reflect and say, you know what, that was
worth the investment because these conferences are expensive and you're taking the time out of
your day. Make it useful. I see all the time where people will
code to these conferences and they'll completely waste their time, like just completely waste
their time, and they think they're just there to have fun, which I
get it's important to have fun. I totally get that, but it's also
your accountability and responsibility to have a game plan going into the conference and make
sure you know what you're getting out of that conference. Okay, So the
other thing too is if again, you could use that same mapping mechanism,
if you've never been to a conference, right, if you've never been to
a conference, again, like, have a plan when you go in so
when you leave you know exactly, you know what the impact was and what
the result was. And if you were there and you happen to buy a
laser, or you happen to sign up for some software or some marketing or
maybe a speaker's continuous education like intimate cadaver course, you know, or whatever
it is, please take the time to implement it, right, Please take
the time to really implement it and then execute inform the team of why you
sign up for that product and service, because you could go to these conferences
even with the right mindset, the right game plan, sign up for something.
Come back home. You're exhausted to sound exciting at the time, and
now you're like, oh, I sign up for this thing. It costs
me a few thousand dollars or whatever it is. It sounded great. I
don't know why we need it. We already have something that kind of does
it. Sally's upset that we subscribe to it because she says we don't need
it. I think we do need it. I mean I hear these things
all the time. So if you have the right game plan going in,
that's going to help avoid some of those things. But when you come out
of the conference and you have signed up for something right, because again that's
the purpose is like networking, understanding what's working not working, Listen to other
people's success stories, learn from their failures. That's why they're here. The
people that are on stage, they have failed, they have learned, and
they want to help you and then take action on what they've done, and
not just take action in the sense of oh, I sign up for x
y Z marketing or x y Z software or x y Z so and so,
and think that the fact that you signed up for it, you did
something right. And I think that's like the big misconception is some people think
that I signed up for it, and that's where it stops. But that's
where it starts, right, So rolling this back, it starts with the
right mindset going to the conference. When you're there at the conference. You
have to have the right mindset in order to know what you're doing. And
then if you do pull the trigger on something that's going to accelerate your practice.
Just because you exchange cash for a good, that's not where it stops.
That's where it starts. So let's take an EMR example. Go to
the conference with the mind rightset and you know, I'm not happy with my
EMR. I'm going to look at other options that I'm going to find an
EMR that fits my needs and I'm going to meet every single vendor that's there,
and that's what I'm going to do. That's my goal for the conference.
And I'll use technology analogies because I'm in that space right. So you
find the EMR solution, it checks all the boxes, you sign up for
it, you come back to the office and you're like, hey, you
sign up for xyz EMR company and this is going to change your life,
and that's it. What you're going to do is in six months or a
year from now, you're going to be frustrated with that EMR system because you
didn't properly take the time to implement it. So again, if you sign
up for something whatever, it is. It doesn't even have to be at
a conference. Please take the time to implement it correctly, have a strategy,
and execute on that. Because I hear all the time where some practice
owners think that EMRs do not accomplish certain things and features and benefits when they
actually do, and you'll go sign up for another EMR system not understanding all
the bells and whistles in your current system. Then you migrate to a new
platform. And migrating to a new platform is painful. It's expensive. There's
data that can be lost, there's revenue that can be lost, there's bookings
that can be lost. Like this, it's a very vulnerable place to be
in, right and so do a full analysis and then when you execute,
and you're like, yeah, this is the reason we get to go here
because X, y Z, and you are confident and you've checked the boxes,
You've done your diligence, be execute, sign up for it, and
then go through every one of their webinars, go through their onboarding super thoroughly,
read their help center, follow them socially, sign up for their email
lists. Because they're going to be adding new features, they're going to be
coming up with new things. They're going to be integrating with other tools,
right, So tune yourself in, connect with some of the people on LinkedIn,
you know, send them messages, Hey, so and so so happy
to sign up, like I can't wait to get going. I'm not going
to be that, you know, that that customer that's going to bug you
to death, but just want to let you know, I just want to
make a personal connection, like build off a rapport, let them know you're
you're all in, you know, and get them excited that they also partner
with you as well. Right, so have the opportunity to really stand out
and then and dive all in. And so then when you implement the solution,
because this is going to take your time, it's going to be expensive,
then you know you've done it correctly. And then a year from then,
after you've had it for a year and you go to the next conference,
you're like, you know what, the last conference was great. We
switched this and we rolled out this, and here is the impact. So
now when we go to the conference, we are only going to focus on
this because these are certain areas in my practice that I know we need to
improve on. And what you'll find is when all of these people in one
verticalized area come together. You're going to find somebody there that's going to help
you execute on a current situation or issue or gap that you have in your
practice. It is like going to these conferences is a way to just supercharge
and accelerate the gaps within your guys' practice, solve problems, analyze situations,
and just accelerate. So for those of you that think you're too bag to
not go to conferences, or you have conference fatigue, or you haven't been
to some of the bigger conferences, I would encourage you to change your mindset
because every single time I go, I get something out of it, and
it helps me understand the power of this esthetic community and how everybody is trying
to level up to help one another, and there's resources ask your fingertips that
are willing and able to help you. So that's it, guys, thank
you so much. I appreciate you all tuning in. I saw tons of
our customers and clients at AMSPA, and I met a lot of new ones
face to face. It was an honor and I want to thank Alex and
his team again at American Men'spot Association for putting on such a wonderful conference.
They're in their team, they're fantastic to work with and also the Win Hotel,
you guys are amazing, So thank you guys so much. Until next
time, Happy injected