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So I grew up in the small
town Carson City of Nevada. It's the

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state capital of Nevada, and you
know, was young, sort of entrepreneurial

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kid, and you know, I
just found myself really attracted to the idea

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of sales and sort of serving humans, if you will, and pleasing people.

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And then I went to school in
UNLV graduated high school at the age

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of sixteen, so a bit of
an overachiever, and I would set to

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actually be one of the youngest architects
in America. But then then, of

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course you stumble into this world of
entrepreneurship and that became the path for the

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next twenty years. So Jared,
our listing audience does are I'm a big

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sports guy. So you and LV
are very famous for the running rebels and

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Jerry Tarcini, and I'm sure you
know all about the history. But that

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school for a while had a great
basketball program, man, I know,

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trusting and I was there during that
time, so it was great we got

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to see it. And us that
are those with the alumni, we all

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kind of talk about it whenever we
get back into Vegas. We're like,

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all right, let's let's go to
a game. It's not the same.

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It's not the same, but yeah, a lot of great memories there.

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So you're we're kind of an unusual
spot here. I talked to a lot

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of CEOs, entrepreneurs and self starters
that have some amazing companies that they come

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up with, but they did a
lot of things before that. You,

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on the other hand, right out
of school, came up with the idea

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with your wife about Noble Studios.
And I'd like to ask you first before

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we get into mission statement and all
the things that you do about that idea.

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The epiphany of coming up with this. You know, you're still a

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young man. You obviously have a
thought about what you want to do.

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Tell us how this all started up. Yeah, So, so I was

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working at Paul Steeman Design Group,
it was an architecture firm as an intern.

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Then then graduated and in that first
year I started to kind of rise

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in the ranks, you know,
over there. And one of the things

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I was exposed to at this architecture
firm was this concept of user centric design.

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But it's effectively if you think of
Disney, it's all about you know,

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kind of you know, really having
a brand touch point across the entire

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sort of buyer and experience journey that
you can have. Meanwhile, my wife

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now at the time, I'm girlfriend
Season. She was working for on Our

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Partners, which was a large PR
agency, and she was working on the

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brand and the tagline of what Happens
in Vegas Stays in Vegas. So here

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we have a designer me and we
have a copywriter Season, and we just

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decided we're like, you know what, we really enjoy this concept of you

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know, sort of digital architecture and
building the Internet, and with us both

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being world travelers. I used to
live in Italy for a year. She

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lived in Chile for a year.
We just had this concept that if we

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can help twenty years ago at the
time, if we can help build the

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internet, we could effectively flatten the
world and connect humans from one continent to

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another. And at the end of
the day, humans are effectively all the

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same, right. We all want
to you know, be around family and

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friends who want to eat good food. We want to dance and listen to

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music and this, that and the
other show. I guess it was like

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an arturistic, you know, sort
of view as to like, how can

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we actually bring the world a little
closer together and we decided, well,

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let's start a company, h Noble
Studios, and really the rest has been

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history. We're growing really strong.
We've got sixty five employees, we've got

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you know, three offices, one
international office, and they've worked with the

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Fortune fifties, one hundreds and five
hundreds, and and yeah, we're we're

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having a lot of fun. And
a lot of people can't see that when

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you work with your spouse. But
we're still having a hell of a lot

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of fun. Well great, I
want to talk about that later because you

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have that interesting dynamic. You have
started a company work with your wife,

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so that really is a cool thing. And I want to know how you

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do that with our listeners, and
just to ben, we'll explain that.

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But why don't we talk about Noble
Studios in the mission statement? Let's start

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with that first. Yeah, So
our mission really, I mean, we're

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a creative digital performance you know agency, So so we have effectively bring brands

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to life and we connect you know, humans to humans and and but our

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mission, our mission is that in
ten years, right, three hundred and

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sixty five, three six hundred and
fifty days of being better than yesterday,

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fueled by our passion for creating meaningful
connections. Noble Studios wants to be known

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as the agency that's creating valuable,
personally relevant experiences through our services as creative

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digital and formats and so so that's
that's kind of how we're leaning into the

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world. It's it's it's we've created
a servant leadership model where we all believe

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in the vision emission and you know, we carry it through and then that

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permeates into down into every single one
of our touch points and clients and partners

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and and and stakeholders and whatnot.
Jared, there's going to be a lot

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of our listens are going to be
introduced to your company for the first of

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our time. So with that said, if you already have that thirty thousand

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foot of view about what you do, what would you tell people? Yeah,

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I would say that we effectively,
you know, put the brands of

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our companies in the hands of their
their customers and we create loyalty between the

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two of them. And so that
could be in the form of you know,

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web development, and there's a great
experience of you know, you're on

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a website. It could be in
the form of campaign ad development. So

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you're you're you're absorbing these these ads
and you're but the relevant to you,

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right. I think that's the real
most distinctive point, is that you're not

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getting ads or you're not getting you
know, served information that's not relevant.

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We use say signals, you know, first party data signals that that really

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aligns what the customer's interests are and
what the what the actual clients and what

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they provide for them. So I'm
curious, after being together in this company

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for a couple of decades, we
know that, and i know you started

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on the one laptop. I love
the explanation about the story too, which

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I think is very cool. But
now we're in a world of tech that

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is moving so fast and now AI
is here, our phones, there's a

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new phone every year. Now,
it's just moving very quickly. I imagine

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that when you started this company you
thought it was going to be something.

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It's obviously grown into something sustainable and
huge. But I'm I'm wondering, just

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as an entrepreneur and running a company, how you and your wife and your

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and your team stay ahead of the
curve with technology, especially for what you

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do. Yeah, you also,
we've always viewed ourselves as you know,

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sort of lifelong learners, and so
the fact that we're in this industry sort

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of satiates that that need. But
one, you know, our tagline for

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our company is let's be better every
day, and it's an internal and external

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invitation to effectively stay curious and constantly
learn. And so so that has been

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sort of, if you will,
our waypoint or our beacon that's guided us

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through every sort of evolution. And
every year we would joke jokingly, we

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would say that we operate on a
thirty percent learning curve. And I will

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say that that nothing has tested that
more to your point earlier about AI than

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this last you know, twelve fourteen
months in adopting you know, AI and

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machine learning. I'm glad you brought
up one of your mantras because it caught

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my attention. I'm a firm believer
and as a leader and what I do

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for my business in radio and television
sports, I always talk to my staff

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about being better, having a better
show the next day, not always possible,

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but at least the effort. So
with your staff and your team,

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that's a great mantra to have.
But you know, when you talk to

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talk, you got to walk the
walk. How does that trickle down to

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the rest of your staff to make
sure that they indeed do try and get

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better every day. Yeah, we
joke often too, we say that our

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mantras are cursed because you know,
you're constantly like, you know, content

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but never fully satisfyed that Hey,
tomorrow we can wake up and we can

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bring our whole selves to work and
we can do something better than we did

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the day before. And I think
that that infectious sort of you know,

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life learner, always pushing the norm
is the type of people that we attract.

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So when when when we're doing the
interview in the hiring stage, we're

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very transparent that like, look,
we value good work, and we pat

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ourselves in the back and we give
recognition. But the reality is is we

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know that if we did that same
thing over the next day, we could

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probably do it just a little bit
better. And that I think that actually

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keeps people very engaged at Noble as
opposed to like, well I'm just gonna,

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you know, set it and forget
it. The kinds of clients that

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we attract, we they bond with
us on that same mantra, let's be

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better every day. And so,
like I said earlier, it's an invitation

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for them to really say, you
know, I'm very satisfied and content with

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the goals and objectives and KPIs that
we've set, but can we can we

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do something different to even push those
a little further? And so we really

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subscribe to that growth mindset. Well, Jared bringing up your clients as an

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excellent segue to my next question.
I don't want to assume that anybody around

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the world does exactly what you and
your team do. But what that said,

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when you're pitching yourself to a client
or somebody's looking to work with Noble

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Studios, how do you differentiate yourself
from that competition? You know, at

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the end of the day, people
follow people they you know you and and

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so I feel like we lead with
people, right, so we have some

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of the best culture. We actually
just recognized for at Age Best places to

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Work. We also were recognized for
inc best in uh you know, best

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in Advertisement just last year. And
I think that that type of mindset of

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going in and saying, look,
we're leading with the best humans you can

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possibly have working on you know,
a subscribing to that mantra that really attracts

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people because because you know, you
can have one company that does the same

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thing, does the same thing,
they priced the same and everything else.

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But at the end of the day, it's going to be that chemistry and

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where you whether whether you can you
know fare the you know you can you

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can weather the storm if you will
is what gets you through those those hard

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times. And I think clients are
pretty savvy nowadays that they know that if

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you've proven all the you check all
the other boxes, at the end of

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the day, they want to do
business with people. And so I think

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we really lead strong with our core
values, our principles always being noble,

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you know, And so yeah,
I think that that's one of the biggest

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things that people come to us for. So, Jared, you had mentioned

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season a couple of times. I
did two about you working with your wife,

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co founder of the company, twenty
years with the company and now married.

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With all that said, I've told
I've talked to other people about my

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kind of story with my wife in
my industry, yes, and it can

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get very comedic when you work with
a significant other in the workplace. You

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two are running a company and a
damn good one too. And it's been

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fantastic sustainable now growing can you just
share with our listeners a little bit.

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I know that I understand that every
marriage and its own perspective is what it

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is. So yeah, this questions
exclusive to you about running a company with

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you with your wife, what's the
dynamic, Like, yeah, yeah,

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I'm glad you it's It's something that
I'm quite passionate about. I think,

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you know, there's some statistics out
there that say some of the most successful

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companies in the world are family owned
and operated, and some of the most

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unsuccessful companies in the world our family
owned and operated, and it's there's pretty

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much there's nothing in between, and
so I think I think it comes down

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to mutual respect and compromise. You
know, I'm a very you know,

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extrovert, so of course being a
CEO visionary for the company sort of that

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tip of the spear. I'm always
focused on sales marketing, and what naturally

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someone would do is overvalue that because
they say, well, sales is most

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important. We don't bring sales in. None of the operational things are necessary.

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But if you bring sales in and
the operations side of the business you

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know, isn't isn't functionally correctly,
then then you know that is just as

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big of a problem. And so
I think what what we've learned over the

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years is really defined that we're in
alignment on the same vision and mission of

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the company, and we own our
areas of expertise, and there's a lot

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of respect that happens for each side
of that, and that takes time.

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That takes time to really kind of
break down and recognize that what we bring

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each independently to the company is just
as valuable even if one comes first or

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one comes second. So I think
that that I think that would be the

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only advice I would give is like
believe if you're going to start a business

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with any type of family member or
spouse or significant other partner or whatnot,

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is really define the value that each
person brings and really respect that value that

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they that they bring to the table. Thanks for sharing that great story.

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You know. Another thing that we
share with our listeners when it comes to

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running companies that it's not always unicorns
and rainbows all the time, even if

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you are doing well with all that
said for you, your wife, and

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your team, what kind of challenges
are presenting the industry right now is specific

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to what Noble Studios is dealing with. Yeah, I think you know,

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you mentioned AI earlier. That's one
of the biggest challenges that we have on

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our doorstep. And I will say
though that this is to me. I

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view it as a tool. I
view it as a way of working.

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We've always been hit with that.
When we first started the company, there

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was no iPhones, right, there
was no Yeah, I mean, there

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was no social media like Instagram or
anything like that. And so we've really

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embraced, you know, adopting AI. We created a point of view,

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We brought in our legal team,
you know, we created an AI task

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force, we hired AI interns,
We did a prompt ethon instead of a

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hackathon for those that are listening that
are old enough to understand what that is.

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And so we just really leaned into
it, and we're sharing with our

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client all the discovery and the work
we're doing. And then now to get

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really deep into it, we're actually
creating our own GPT for Noble Studios so

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we could effectively write thought leadership and
it comes out in our brand tone,

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messaging and whatnot, and this will
be stuff that we start to extend out

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to our to our clients themselves.
Well, that's very exciting and speaking of

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the future, let's talk about that
because I know people like you are always

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looking head to the future, next
five ten year plans. With all that

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said, I know you're proud of
so much that you've done right now in

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the past two decades, but can
you share with us a little bit about

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what may be coming up in the
future for Noble Studios. Yeah, and

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we're in growth mode, you know, so we're looking to actually make some

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acquisitions ourselves. We have a really
healthy company, as you mentioned earlier,

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we have no debt, so we're
the we have a healthy brand right We're

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we're really positively impacting every sort of
stakeholder that we had come across to So

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for us, we ultimately want to
continue to maximize that impact that we can

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make with whether it's a team member
that wants to work for us, whether

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it's a net new client or a
new partner that we want to partner with,

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or it's a new stakeholder that we've
never even met. But that's our

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intent is we want to really grow
and we're going to continue to lean on

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leveraging the tools and stuff that exists
out there, but always making sure that

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we stay true to our mission and
vision, which is really about providing those

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personally relevant experiences for the end user. Very good, Jared, If I

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could just for a moment put a
pin in work and ask you a little

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bit about philanthropic and charity work,
whether it's with the company or person with

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you and your wife, what do
you like to be involved in? Yeah,

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so, actually season ten years ago, my wife she created the note

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we call the Noble Deeds, and
it's our philanthropic program where we extend our

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services into the community and we work
with effectively nonprofits. And if you think

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about nonprofits, they struggle worth really
telling their story. They don't have you

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know, they're always thrown together with
volunteers and or volunteer donation money, and

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so typically marketing, you know,
whether it's brand strategy, or it's getting

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their message out or even having the
right types of marketing tools and assets,

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they're just lackluster. And so we
thought, okay, ten years ago when

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she said, you know what,
instead of us getting together and going and

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maybe building trails and or you know, donating our time to like a food

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bank, we thought, what if
we could take our best, you know,

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our best versions of ourselves and the
things that we're considered subject matter experts

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on and apply that as a donation
and we just celebrate our tenure. We

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brought it international, so now it's
in the UK, and it really is

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something that differentiates us from our our
competitors, and it also attracts clients and

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team members, and it also retains
the team members because it's an entirely team

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member ran committee. But that's that's
one of the best things we could have

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ever done, was was create our
own philanthropic program and donating our services to

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the community. Well, I really
appreciate you sharing that. I tell your

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passionate about that, not only for
what you do, but for that specifically,

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and it sounds like you're very proud
of it too. That's very cool.

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Yeah, it feels good and you
think of that. It was inspired

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by the Patagonia give Back one percent
and so that's we effectively give about two

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hundred and fifty thousand dollars a year
into the community into these you know,

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nonprofits. And at the end of
the day, you know, whether Noble

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Studios is around hundreds of years and
you want to have a bit of a

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legacy. And I think that why
we're pretty proud of this is that We've

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impacted the lives of so many others. We've literally the work we've done for

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certain companies have actually saved lives,
and not often can you say that in

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the work that you do. So
we did talk about a few of the

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challenges for you your team in the
industry. I also like to talk about

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a great story, and I imagine
you have handfuls over the last two decades

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that you worked with quiet clients.
But Jared, is there something that sticks

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out? And you don't have to
mention the client if you don't want to,

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but maybe just an instance where you
know, you got up that day

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and you had a problem and you
solved it for the client, and you

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know you said to you, your
wife and your team, you know what,

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we knocked that one out of the
park. We did good today.

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Is there one that sticks out to
you? Yeah. Over the years,

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because we started twenty years ago and
our proximity to the Bay Area, we

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got exposed to just so many amazing
brands that were launching and and we worked

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with like Beats by Doctor Dre for
instance. We worked with you know,

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Adobe, and one of them though, that that really does come to mind

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is Pokemon Go. You know,
This was one of the first sort of

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ar you know, you know,
platforms to mobile phones got kids out of

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the house. They you know,
they started you know, going into the

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streets and you know, playing,
and so it's hit so much. You

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know, of the tension that was
existing is the more we adopted technology and

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us building technology, the more people
effectively stayed in house. And and so

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I remember we were on a family
road trip and we were driving in Utah

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and there was a sign on the
billboard on the highway that says, do

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not play Pokemon Go while you're driving. And I thought, oh my gosh,

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that's that's us, Like that was
up. We did all that work

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and we helped them launch that into
the world. And so that was just

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a really good feeling. It was
a movement that was that we were effectively

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part of. And so it was
fun. First of all, that story's

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fantastic. Second of all, count
me in because I was a part of

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it like every other adult on the
planet. But I'm curious, just as

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a sidebar, what's it like to
be a part of something that's so viral

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that connects almost the entire world for
several months. That must have been bizarre.

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It really is. You know,
it's almost like we were desensitized by

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it. Right when it first happened, We're like, no, I don't

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believe that this is actually happening.
And you know, we had helped build

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their website, we had helped build
all their email templates, their activations,

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you know, there the you know, the landing page that allowed you to

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download you know, the app,
and so you know, we were in,

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we were part of that backbone,
and and it was, Yeah,

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it was very surreal to to and
just I guess you know, at the

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end of the day, you were
just fortunate, right, we were fortunate,

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and we just felt blessed to say, wow, we were really part

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of a cool movement. But yeah, the biggest word I would say is

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like you're almost like you could become
desensitized quite quickly to it, because you're

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like, wow, okay, you
moved from this is really exciting to oh

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my gosh, what do we need
to do, how can we support how

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do we help you know, you
move into like action mode. So couldn't

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have hurt the reputation the company to
be a part of something so big enviral

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too, I imagine. Yeah,
it definitely helped. Yeah, it definitely

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helped for sure. Very cool.
Well, listen, I want to wrap

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up our conversation by giving the floor
to you, Jared, and we like

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to do this for entrepreneurs, our
CEOs and our leaders. Just about some

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final thoughts about the company and some
takeaways that you want to give to our

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listener today. Yeah, well,
I feel like we you know, we

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created this let's be better every day
tagline. As I mentioned earlier, it's

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an invitation right for ourselves internally and
externally. And I feel like that the

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world that we're living in, you
know, there's no better time to you

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have the most accessed information. There's
just no better time to subscribe to a

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belief of like I can wake up
tomorrow and be better tomorrow and help someone

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around you. And so I guess
the only thing I would leave is that,

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you know, be curious, you
know, ask for advice. I

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always say, if you ask for
advice, you usually get money aka opportunities.

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Or if you ask for money,
usually get advice. Uh you know,

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you know, So I guess in
general, like, be curious,

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be a good human, and try
to better yourself and those that are around

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you. I love that, all
right, Before we give the website own.

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I know, you're also hiring the
best of the best. So when

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we're looking for careers that people either
want to partner with you, they want

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to look at working with you and
your team, or just find out a

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little bit more about Noble Studios.
How do they do that? Yeah,

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and you just said it. Go
to our website, Noble Studios. It's

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n O, B L E,
S t U d iOS dot com And

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to your point, you can see
what careers we have open on there.

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If you're a client or you're looking
to you know, train transition from an

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agency to another, you know,
read our content, look at our case

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studies, you know, and then
give us a ring. You know.

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We're happy to have conversations. I
guess you said earlier. We're growing.

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We're always wanting to, you know, again, attract new and better humans

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to our company. So yeah,
so that's that's how you get there,

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Jared. I can't tell you how
much I appreciate your valuable time, and

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I want to leave you with one
compliment. One of the things that I

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get out of this series, and
a common thread with all our entrepreneurs,

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especially the six scessful CEOs out there, is their passion for what they do.

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And you and I just met twenty
minutes ago, and man, you've

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got passion. And I love that. And I'm sure you hear that from

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your team members and you hear from
clients, and I think that's very beneficial

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to being a winner in today's world, about being passionate about what you do.

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So I appreciate that. I wanted
to let you know that I appreciate

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it. I definitely lead with passion, and I want to be around people

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that are passionate as well. It's
like time is short, let's just be

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around the right people. So,
Jared, thank you so much for joining

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us on CEOs. You should know
it continued success. Thank you, Thank

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you. Dennis