WEBVTT 1 00:00:02.520 --> 00:00:06.000 Those who proclaimed to be able to fit bounce say they're going to fit to 2 00:00:06.080 --> 00:00:09.640 the turf you play and the size divot you take. I would ask you 3 00:00:09.679 --> 00:00:13.480 this, what's the next wedge lie that you're going to have going to look 4 00:00:13.519 --> 00:00:16.960 like? What's the turf under that lie going to be? You don't know. 5 00:00:17.160 --> 00:00:20.839 Nobody listening to this podcast knows. It could be on a hard pad. 6 00:00:21.199 --> 00:00:24.039 It could be that it rained last night. The fairways are real soft. 7 00:00:24.079 --> 00:00:27.160 It could be a bunker of the scott film pack wet sand. It 8 00:00:27.199 --> 00:00:30.199 could be a different place in that same bunker. That's the sandus fluff here. 9 00:00:30.399 --> 00:00:32.799 We don't get to play tour level golf courses. We don't get to 10 00:00:32.799 --> 00:00:36.119 play the exact same turf weekend, week out, the exact same sand. 11 00:00:36.439 --> 00:00:39.520 So I mean, if you watch the tour players, sometimes they nipped the 12 00:00:39.520 --> 00:00:42.320 ball with no divot at own. Sometimes they take a bab cult. Well 13 00:00:42.320 --> 00:00:46.840 that's intentional, but with us that could be accidental. Alli. If it's 14 00:00:46.920 --> 00:00:53.159 joelgre Sean from Camario, California, and I play at Olivish Links golf Course, 15 00:00:53.960 --> 00:00:59.719 if this golf Smarter number eight nine one, carrying the right wedge is 16 00:00:59.799 --> 00:01:03.519 a important as understanding how to use one with the wedge guy Terry Taylor. 17 00:01:03.799 --> 00:01:11.079 This is Golf Smarter, sharing stories, tips and insights from great golf mines 18 00:01:11.359 --> 00:01:15.120 to help you lower your score and raise your golf IQ. Here's your host, 19 00:01:15.480 --> 00:01:21.000 Fred Green. Welcome back to the Golf Smarter podcast. Terry. It's 20 00:01:21.040 --> 00:01:23.319 glad to be back, bread And it's always fun when we get together and 21 00:01:23.400 --> 00:01:27.799 have these these exchanges. Well, you know, I just happened to be 22 00:01:27.840 --> 00:01:32.480 going through my spreadsheet today to see. Now Terry's been on a lot for 23 00:01:32.519 --> 00:01:37.319 a long time. When did he start? Which our first time together was 24 00:01:37.959 --> 00:01:42.239 in two in June of two thousand and eight, episode one hundred twenty nine. 25 00:01:42.920 --> 00:01:52.159 Wow, And so which company was that that would have been the first 26 00:01:52.200 --> 00:01:56.719 one? Right? And then this is your eighteenth appearance. So we've been 27 00:01:56.719 --> 00:02:05.840 through what three, Idolon and then Ben Hogan and now Edison and Edison is 28 00:02:05.840 --> 00:02:09.520 here to stay. Yeah, that's so that's so intended to be my last, 29 00:02:09.919 --> 00:02:15.120 my last go around, and everything I've ever wanted doing Wedges, I'm 30 00:02:15.159 --> 00:02:19.280 doing it here. So we have a lot of fun. Oh man, 31 00:02:19.400 --> 00:02:21.840 you are such a Texas guy. You're supposed to say this is my last 32 00:02:21.919 --> 00:02:28.240 rodeo. Come on, Okay, sorry about that. I'll know that's okay, 33 00:02:29.159 --> 00:02:30.800 that's okay. The reason I wanted to bring you on is because I 34 00:02:30.840 --> 00:02:35.960 got an email from Edison the other day that said that the new Edison two 35 00:02:36.000 --> 00:02:40.879 point zero wedges are now available, and you kind of tease us. You 36 00:02:42.000 --> 00:02:45.159 teased us last time you were on that it was coming and you couldn't talk 37 00:02:45.159 --> 00:02:47.039 about it. So I really want to pick your brain today. Okay. 38 00:02:47.240 --> 00:02:52.759 Well, I'm an open book, as you know, I do. I 39 00:02:52.919 --> 00:02:57.800 do. That's why I keep coming back. So I find it fascinating that, 40 00:02:58.199 --> 00:03:02.400 uh, you know, especially after going to the PGA show, so 41 00:03:02.520 --> 00:03:07.639 many of the OEMs, the manufacturers of golf clubs, they have to come 42 00:03:07.680 --> 00:03:12.759 out with new product every six months. They've got to show something different, 43 00:03:12.840 --> 00:03:17.120 and you know, and we all know that the restrictions are so tight that 44 00:03:17.240 --> 00:03:23.479 to create something new is pretty hard to do. And so they'll come out 45 00:03:23.599 --> 00:03:25.759 with a new color. You know, it's like the new iPhone yellow. 46 00:03:25.800 --> 00:03:29.240 Who cares, right, But you know it's like, oh, we have 47 00:03:29.280 --> 00:03:31.479 a white driver, now we have a pink driver. Yeah, but what 48 00:03:31.639 --> 00:03:36.919 is it going to do for me? But Edison doesn't do that. Edison 49 00:03:37.000 --> 00:03:44.080 doesn't announce new clubs every six months. Now. We introduced the first generation 50 00:03:44.280 --> 00:03:50.039 Edison forged in April of twenty twenty, actually announced them earlier of that year, 51 00:03:50.199 --> 00:03:53.639 and begin actively, you know, manufacturing and selling them in April of 52 00:03:53.719 --> 00:03:59.800 twenty twenty. Man at that time, you know, I'm a continuous teak 53 00:04:00.080 --> 00:04:02.960 or fred. I mean, I'm you know that I knew these did everything 54 00:04:02.960 --> 00:04:06.639 I wanted them to do. But I've continue to say, but what if 55 00:04:06.639 --> 00:04:10.639 I did this? What if I did that? And I go through different 56 00:04:10.680 --> 00:04:13.560 round I'll tech golf clubs. I'll weld on them and briding on them and 57 00:04:13.560 --> 00:04:16.920 see how they work and discard them or put them over in the AHA pile 58 00:04:17.040 --> 00:04:23.720 if that something really is. And I excuse me as interesting. But with 59 00:04:23.879 --> 00:04:27.360 the others and Fords, I mean, they're just such high performing wedges and 60 00:04:27.560 --> 00:04:31.360 we're so different than anything out there, and and you know, my performance 61 00:04:31.399 --> 00:04:39.399 criteria is how can I make wedges more forgiving without sacrificing the skillful shot making 62 00:04:39.680 --> 00:04:45.600 that you know, everybody has some level of skillful shot making they're willing to 63 00:04:45.600 --> 00:04:48.399 try. Some people stay very basic, Some people play wedges out of fear. 64 00:04:48.839 --> 00:04:53.240 Some people like we see you know at AUGUSTA you know, some people 65 00:04:53.240 --> 00:04:57.600 are absolute magicians with their wedges. These elite players, they do things, 66 00:04:58.040 --> 00:05:00.600 you know, you watch them at a Vesta. They hit you know, 67 00:05:00.240 --> 00:05:03.360 every kind of shot possible within three feet of the hole, and they do 68 00:05:03.399 --> 00:05:08.319 it at you know, twenty different ways. And so every golfer has their 69 00:05:08.319 --> 00:05:11.360 own comfort level of what they're willing to try to do with their wedges. 70 00:05:11.720 --> 00:05:15.720 And I don't want to ever compromise that skilled shot maker with any of my 71 00:05:15.800 --> 00:05:20.600 technologies. But most of us and your listeners, and you know, the 72 00:05:20.680 --> 00:05:25.040 vast majority, you know, we have a wedge out and whether we need 73 00:05:25.079 --> 00:05:29.199 to hit at thirty feet or one hundred and twenty yards, our goal is 74 00:05:29.199 --> 00:05:30.759 for it to go that for it even if I don't hit it quite right. 75 00:05:31.240 --> 00:05:36.680 And the distance control is the number one thing that plays golfers, I 76 00:05:36.680 --> 00:05:42.439 mean their wedges, and it's really built into the traditional wedges we've always played. 77 00:05:42.439 --> 00:05:46.319 And you know, you mentioned going back to Idol on my first wedge 78 00:05:46.319 --> 00:05:49.480 company, and you know, I've always tried to move weight up higher in 79 00:05:49.519 --> 00:05:55.199 the wedge to get more masks behind that high face shot, behind that toe 80 00:05:55.319 --> 00:05:58.800 shot. You know, with the S four line, I've ventured off into 81 00:05:59.120 --> 00:06:02.639 a progressive waiting and kind of an accented heel until waiting and wedges and worked 82 00:06:02.680 --> 00:06:08.720 extremely well. I get emails and calls from golfers weekly. I'm still playing 83 00:06:08.800 --> 00:06:11.720 my old score wedges. Is it time for me to change? And I 84 00:06:11.720 --> 00:06:14.839 say, yeah, that's called Virald technology. I've advanced the art in that 85 00:06:14.920 --> 00:06:19.680 twelve years, and we're seeing other companies start to do things with wedges. 86 00:06:19.920 --> 00:06:25.600 Particularly, we're seeing a little more mass up high in the blade of everybody's 87 00:06:25.639 --> 00:06:30.560 wedges now, but they're not They're not even where those old idol and wedges 88 00:06:30.560 --> 00:06:32.920 were as far as having thickness up above the center of the golf club. 89 00:06:33.360 --> 00:06:40.759 And the Edison Forge wedges we introduced in twenty twenty were twenty five thirty percent 90 00:06:40.839 --> 00:06:46.639 more mass above the above center face impact than anybody out there. And I've 91 00:06:46.720 --> 00:06:50.160 moved that even further with the Edison two point old wedges, which we have 92 00:06:50.279 --> 00:06:55.959 up to forty two percent more mass above the center strike. And what mass 93 00:06:55.959 --> 00:06:59.720 above the center strike does is it gives you vertical forgiveness, you know, 94 00:06:59.759 --> 00:07:02.399 and wedges, because of the loft, it's much easier to hit it high 95 00:07:02.399 --> 00:07:06.519 in the face than it is with say a seven hour, and so you 96 00:07:06.560 --> 00:07:11.160 know, the common misses on wedges are high on the face and out toward 97 00:07:11.240 --> 00:07:15.639 the toe. And I examine hundreds and hundreds and hundreds of wedges, you 98 00:07:15.680 --> 00:07:17.959 know, in golfers bags, and I look at how the impact pattern is 99 00:07:18.000 --> 00:07:21.759 on the face of their golf club. And when I look at a tour 100 00:07:21.839 --> 00:07:27.079 player's wedges, that impact pattern is about the size of a dime or a 101 00:07:27.120 --> 00:07:30.480 penny, and it's right down on the third and fourth groove. Well, 102 00:07:30.519 --> 00:07:32.600 when I look at your wedges and my wedges, even as a low single 103 00:07:32.639 --> 00:07:36.439 digit handicapper, I look at skilled club to festivals, I look at rank 104 00:07:36.519 --> 00:07:42.160 and file six to twenty handicappers, and that wear pattern is more the size 105 00:07:42.199 --> 00:07:46.839 of a silver dollar or a half dollar, and it's much higher in the 106 00:07:46.879 --> 00:07:50.079 face in the center, and it skews out toward the toe and high face. 107 00:07:50.560 --> 00:07:54.879 So a driving forces man, how do I make that shot turn out 108 00:07:54.959 --> 00:07:59.639 better without sacrificing that perfect strike down there on that third or fourth groove. 109 00:07:59.680 --> 00:08:03.759 And so with the two point zero, I've continued my work to my great 110 00:08:03.839 --> 00:08:09.920 mass around the golf club head, and we refined some soul design, my 111 00:08:09.000 --> 00:08:13.160 Kaylor soul. We can talk about that we have, and we changed our 112 00:08:13.199 --> 00:08:18.560 shaft offering considerably and expanded this. We can do more in the custom world 113 00:08:18.600 --> 00:08:22.839 with our golfers. But it's a it's an evolution, not a revolution. 114 00:08:22.920 --> 00:08:28.360 It's a continuation of what I was doing in the Edison Forged. To push 115 00:08:28.360 --> 00:08:33.279 it, I would say, in today's market, there's only one wedge that 116 00:08:33.320 --> 00:08:37.360 outperforms our original as worced, and that's the new Edison two point up. 117 00:08:37.440 --> 00:08:41.159 The Edison Fords is still the most high performing wedge out there compared to everything 118 00:08:41.159 --> 00:08:46.639 else in the market. But I saw that I had created a prototype that 119 00:08:46.759 --> 00:08:52.000 even improved upon that performance, and that's what became the Edison two point h. 120 00:08:54.480 --> 00:09:00.600 When did the first line of Edison get released. Edison Fords was introducing 121 00:09:00.679 --> 00:09:03.679 April of twenty twenty three years ago. Three years. So you were talking 122 00:09:03.679 --> 00:09:09.440 about six month product cycles. We had a three year cycle. So okay, 123 00:09:09.440 --> 00:09:13.679 okay, yeah, because they're still in my bag and still I'm still 124 00:09:13.840 --> 00:09:18.639 even though I carry a set of pinging irons, my wedges, my ping 125 00:09:18.639 --> 00:09:24.120 wedges are just nice, bright and shiny because they just don't get used. 126 00:09:24.440 --> 00:09:28.519 And you taught me very early on that you always considered a nine iron to 127 00:09:28.559 --> 00:09:33.320 be a wedge, and yet people considered them, you know, you know 128 00:09:33.360 --> 00:09:37.120 that and we were talking about this in a conversation with my golf professional and 129 00:09:37.240 --> 00:09:41.000 from golfers the other day. You know, just because you put a p 130 00:09:41.240 --> 00:09:45.360 on the bottom of a club doesn't make it a wedge. And if you 131 00:09:45.399 --> 00:09:50.200 go back to when the US call them the modern rates of the game, 132 00:09:50.320 --> 00:09:52.159 you know, if you go back and you know, I'm a big fan 133 00:09:52.200 --> 00:09:54.679 of history from you know, Hogan Nelson's need to merit all the way back 134 00:09:54.679 --> 00:09:58.480 to Saracen and Jones and watch how they played the game and what they did. 135 00:10:00.039 --> 00:10:03.960 Sarah zend is generally credited would be in the father of the modern sand 136 00:10:03.000 --> 00:10:09.120 wedge, in the modern bunker technique of explosion shots and you know, blasting 137 00:10:09.120 --> 00:10:13.720 out the bunker. But you look at the greats of the seventies and eighties 138 00:10:13.720 --> 00:10:16.639 and Watson and Miller and Nicholas and you know, all of those guys. 139 00:10:18.039 --> 00:10:20.919 There were some masterful wedge players, but they pitched the ball with a pitching 140 00:10:20.960 --> 00:10:26.840 wedge because their pitching wedge had fifty one fifty two degrees a loft, and 141 00:10:26.879 --> 00:10:30.200 then they carried a sand wedge of fifty five or fifty six. This was 142 00:10:30.279 --> 00:10:35.240 before the advent of the lob wedge, and that's what they scored with. 143 00:10:35.279 --> 00:10:39.600 Their nine iron was a forty six forty seven degree golf club, and you 144 00:10:39.679 --> 00:10:41.679 know they would bump and run with an eight ron, which was a forty 145 00:10:41.679 --> 00:10:46.120 four or forty five degree golf club. Well, then the modern sets that 146 00:10:46.159 --> 00:10:50.120 we're seeing out there, that forty four or forty five degree golf club has 147 00:10:50.159 --> 00:10:52.679 now got a p on the bottom of it, but it doesn't change the 148 00:10:52.799 --> 00:10:56.039 dynamics. It's still a forty four or forty five degree golf club. You 149 00:10:56.080 --> 00:11:01.080 can not get the loft to hit a troop pitch shot with that club. 150 00:11:01.600 --> 00:11:05.120 And you know that became the advent of the gap wedges and approach wedges and 151 00:11:05.200 --> 00:11:09.120 these things. But when you get into the high loft golf clubs, these 152 00:11:09.159 --> 00:11:13.960 are very peculiar animals because of all that loft and how the mass is distributed 153 00:11:13.960 --> 00:11:20.279 to the back of a fifty or fifty two degree golf club to optimize performance 154 00:11:20.399 --> 00:11:24.399 is very different than what it is in that thirty one or thirty three degree 155 00:11:24.480 --> 00:11:30.600 seven yard And yet you know you're matching wedges to your arm sets. They 156 00:11:30.600 --> 00:11:35.279 look like you're seven yard and you can camp accurately and consistently pitch the ball 157 00:11:35.320 --> 00:11:39.559 with that thin face, super perimeter weighted golf club. It's great in the 158 00:11:39.600 --> 00:11:43.080 seven iron. Great the five yard makes three and fourns even easier to hit. 159 00:11:43.639 --> 00:11:48.279 But it doesn't it doesn't advance the yard and wedge play. And I'm 160 00:11:48.320 --> 00:11:52.039 just kind of zeroed in on what happens when you're in prime scoring range, 161 00:11:52.039 --> 00:11:56.360 whether that starts it one hundred and fifty yards for you, or whether that 162 00:11:56.440 --> 00:11:58.399 starts it, you know, one hundred and ten yards or one hundred yards 163 00:12:00.000 --> 00:12:01.399 and you're in prov scoring raves and you have a wedge in your hand. 164 00:12:01.440 --> 00:12:07.519 It's all about distance control, consistency of contact, soul, versatility, and 165 00:12:07.600 --> 00:12:13.919 these are the things that I've just zeroed in on with the Edison wedges really 166 00:12:13.960 --> 00:12:20.039 all of the last thirty years, but thickly with the Edison wedges. We're 167 00:12:20.039 --> 00:12:28.519 gonna take a time out. We'll be right back. I love that you 168 00:12:28.559 --> 00:12:33.519 said the art of wedge play, because I think that so many golfers when 169 00:12:33.519 --> 00:12:37.600 they go out to either practice or warm up and they pull out their wedges, 170 00:12:37.879 --> 00:12:43.600 they try to hit a full swing on the wedge, and they don't 171 00:12:43.639 --> 00:12:50.399 necessarily try to get four or five different shots out of every club. And 172 00:12:52.799 --> 00:12:56.440 yeah, what we've learned and what I'm a big performative is a full swing 173 00:12:56.519 --> 00:13:01.080 with a driver, and a full swing with seven iron, and a full 174 00:13:01.080 --> 00:13:05.360 swing with a gap wedge or three different full swing and a full swing with 175 00:13:05.440 --> 00:13:09.480 a wedge to me is about eighty to eighty five percent of what you consider 176 00:13:09.519 --> 00:13:13.600 a full swing with the seven or an eight are And by doing that that 177 00:13:13.759 --> 00:13:18.039 slower, more deliberate swing, it allows you to keep your lead side, 178 00:13:18.159 --> 00:13:22.519 your left side if you're right handed, It allows you to keep that lead 179 00:13:22.600 --> 00:13:26.279 side ahead of the club through impact, and it produces a better quality strike 180 00:13:28.080 --> 00:13:33.039 and it produces actually a more penetrating ball flight in the same distance you would 181 00:13:33.039 --> 00:13:37.000 get out of a quote full swing, but the ball's not going to balloon 182 00:13:37.080 --> 00:13:39.519 up in the air as readily. You're going to make more consistent contact. 183 00:13:39.519 --> 00:13:43.919 And you know, with wedges, consistency of contact is how you get distance 184 00:13:43.960 --> 00:13:48.600 consistency, you know, aside from the design of the golf club head. 185 00:13:48.639 --> 00:13:52.240 But I can't you know, we in the golf club business. We can 186 00:13:52.279 --> 00:13:56.080 only control what the golf club itself does. We can't control what the golfer 187 00:13:56.120 --> 00:14:01.360 does. And it's the golf wedges are the heaviest head in the in the 188 00:14:01.600 --> 00:14:07.039 set, they're you know, the shortest shaft. There's a lot of little 189 00:14:07.120 --> 00:14:09.720 nuances to wedge play. And you know, when I'm talking, you're what 190 00:14:09.759 --> 00:14:13.559 we would consider full swing distance again, eighty to eighty five percent of your 191 00:14:15.360 --> 00:14:18.960 say, your seven yard swing speed, and you'll see more controllable trajectories. 192 00:14:20.000 --> 00:14:22.159 But you know you have two or three four wedges in your bag. You 193 00:14:22.279 --> 00:14:26.360 need to learn, you know, what an eighty five percent swing and the 194 00:14:26.399 --> 00:14:31.399 sixty five percent swing and a half swing will produce. And now you have 195 00:14:31.960 --> 00:14:37.320 yardage gapping from you know, let's say your full swing pitch of edges one 196 00:14:37.399 --> 00:14:41.399 hundred and fifteen yards, and you know you need to be able to carve 197 00:14:41.480 --> 00:14:45.679 that up into five to eight yard increments all the way down to twenty or 198 00:14:45.720 --> 00:14:50.440 thirty yards. And you do that by varying your swing speed, your swing 199 00:14:50.519 --> 00:14:54.240 link, in which club view you use. And one of the things we've 200 00:14:54.320 --> 00:14:58.399 learned, and it's peculiar to all wedges, but specifically to the Edison two 201 00:14:58.440 --> 00:15:05.440 point zer, is in those intermediate wedge shots, you'll get as much or 202 00:15:05.480 --> 00:15:11.879 more spin and improved distance consistency by dropping down to your fifty two to fifty 203 00:15:11.879 --> 00:15:16.240 four degree wedge. Then always reach it for that high lofted wedge because you're 204 00:15:16.279 --> 00:15:20.519 inside gap wadge, right, you know, don't automatically reach for that fifty 205 00:15:20.559 --> 00:15:24.240 seven or fifty eight or sixty degree wedge just because you're only sixty yards. 206 00:15:24.720 --> 00:15:26.639 You know, we're in that sixty yard shot. With your fifty four degree 207 00:15:26.679 --> 00:15:33.039 wedge, you're fifty three, and you'll find more controllable trajectories. You'll find 208 00:15:33.360 --> 00:15:35.600 no loss of spin, in fact, you make gain spin, and you'll 209 00:15:35.639 --> 00:15:41.759 find much more consistent impact because that fifty four degree wedge is more forgiving than 210 00:15:41.799 --> 00:15:46.200 a fifty eight. If you move the impact up and down the face, 211 00:15:46.320 --> 00:15:50.039 a high face shot on a fifty four is going to go better than a 212 00:15:50.120 --> 00:15:54.559 high face shot on a fifty eight, regardless of the brand. But you 213 00:15:54.600 --> 00:16:00.559 know, and I really encourage people, you know that gap wedge that's fifty 214 00:16:00.600 --> 00:16:03.360 two to fifty forty three wedge, that should be really your go to wedge 215 00:16:03.759 --> 00:16:10.159 unless you need the loss of the fifty eight or sixty. I think that 216 00:16:10.240 --> 00:16:14.720 most people are surprised that just because they pull out a wedge they're not going 217 00:16:14.759 --> 00:16:18.320 to get spin. Putting spin on a ball is a skill as well. 218 00:16:18.360 --> 00:16:22.840 I mean, it takes work. It's not a simple thing to do, 219 00:16:22.799 --> 00:16:29.279 no, And I've written several blogs about you know, the dynamics of spin 220 00:16:30.080 --> 00:16:34.000 and spin is if we leave a club out of the equation for a minute. 221 00:16:34.360 --> 00:16:40.679 Spin is a function of club head speed and cleanliness of contact and where 222 00:16:40.720 --> 00:16:45.480 on the face you make contact. So everybody knows the old You know you 223 00:16:45.559 --> 00:16:47.919 hit a shot, you know you caught it a little thin. It's a 224 00:16:47.919 --> 00:16:51.080 little bit of a heater. It flies past the flag, but it just 225 00:16:51.120 --> 00:16:55.480 sucks up like it was on breaks, and everybody calls it thin to win, 226 00:16:55.679 --> 00:16:59.919 right, And that's because when you made contact thin, I'm not talking 227 00:17:00.039 --> 00:17:03.200 about one right the eyebrows and I'm talking about that, Oh I caught that 228 00:17:03.240 --> 00:17:07.720 a little thin. You had almost all the mass of the golf club head 229 00:17:07.799 --> 00:17:11.680 was above that point of impact, and that creates what's called gear effect, 230 00:17:11.920 --> 00:17:15.359 and it enhances the spin. The why the doorplayers spin the ball so much 231 00:17:15.359 --> 00:17:18.599 because you know how to nip that ball on the second, third, fourth 232 00:17:18.599 --> 00:17:22.720 groove, and that's how they get all that spin because they're hitting it right 233 00:17:22.759 --> 00:17:26.279 down on that second, third, or fourth groove, and they're optimizing the 234 00:17:26.319 --> 00:17:29.960 gear effect of that golf club. What we did with the Edison wedges is 235 00:17:30.039 --> 00:17:33.359 put so much mass up in the top part of the golf club. We're 236 00:17:33.400 --> 00:17:36.839 optimizing spin up higher in the club at the fourth, fifth, or sixth 237 00:17:36.880 --> 00:17:40.920 groove. We're giving you the same kind of spin that other wedges. You 238 00:17:40.960 --> 00:17:44.240 would have to hit it on that second or third groove to get that spin. 239 00:17:44.839 --> 00:17:48.920 And it's a fundamental of golf club performance called gear effect, and it 240 00:17:48.559 --> 00:17:52.519 works horizonti on the golf club. You hit the ball out on the toe, 241 00:17:52.720 --> 00:17:56.319 it tends to take a draw spin back. If you hit it low 242 00:17:56.359 --> 00:18:00.400 in the heel, it tends to take a fade spin back to the center. 243 00:18:00.000 --> 00:18:06.759 That's horizontal gear effect, but that gear effect works the same way vertically. 244 00:18:06.799 --> 00:18:10.400 So if you look at the guys on the tour that are always out 245 00:18:10.440 --> 00:18:14.720 there to get high launched with low spin with their drivers, they're hitting the 246 00:18:14.759 --> 00:18:19.599 ball above the center of the face with that driver. That the optimum performance 247 00:18:19.599 --> 00:18:25.640 spot with modern drivers is above center face and it gets more of the mass 248 00:18:25.640 --> 00:18:30.359 of that driver below the point of impact. So the ball wants to launch 249 00:18:30.440 --> 00:18:37.440 high with minimal spin and in wedge you're looking for penetrating trajectory with lots of 250 00:18:37.480 --> 00:18:41.200 spin. But that wedge has all the weight on the bottom, so you 251 00:18:41.319 --> 00:18:44.880 have to hit it right down on that second, third, fourth groove with 252 00:18:44.920 --> 00:18:48.680 a traditional wedge in order to optimize spin. Well, that's you know, 253 00:18:48.920 --> 00:18:53.640 a fraction from a pure blade of that ball. And you know, we 254 00:18:53.680 --> 00:18:57.319 don't play the tight fairways they play. We played the ball where it's fluffy 255 00:18:57.359 --> 00:19:02.160 your fairways, and we kept even roll it. We hit more shots out 256 00:19:02.200 --> 00:19:07.000 of the rough. So we amateur golfers we buy just by nature of the 257 00:19:07.039 --> 00:19:10.759 playing conditions. We hit the ball higher in the wedge face than the tour 258 00:19:10.839 --> 00:19:15.079 players did because of the we're playing fluff your fairways, the ball up higher 259 00:19:15.319 --> 00:19:22.720 and so we can't. And let me just throw this in. You are 260 00:19:22.799 --> 00:19:25.960 known as the wedge Guy and you've been writing blogs for a long time. 261 00:19:25.960 --> 00:19:29.400 Are you still writing blogs for your golf works? I'm writing for a golf 262 00:19:29.480 --> 00:19:32.519 of your x dot com. Yes. Every week I think I'm upped to. 263 00:19:32.680 --> 00:19:34.640 We're talking about how many shows you've done and how many I've done. 264 00:19:34.720 --> 00:19:40.079 At last count, I've got over a thousand articles published as the wedge Guy. 265 00:19:40.079 --> 00:19:44.200 O will last twenty years. Oh that's phenomenal. Thank you, Thank 266 00:19:44.240 --> 00:19:45.400 you for doing that too, and everyone should look him up for that. 267 00:19:45.720 --> 00:19:49.720 Let's talk about the grooves for a second, because I remember at one point 268 00:19:51.400 --> 00:19:59.480 the rulings on what grooves can offer what the grooves have that changed and there 269 00:19:59.559 --> 00:20:04.039 was a lot of concern in the not only on the professional level of how 270 00:20:04.079 --> 00:20:07.680 the impact was going to be, but also a lot of concern from the 271 00:20:07.720 --> 00:20:12.839 manufacturers of how is this going to impact their inventory and the future of their 272 00:20:12.839 --> 00:20:18.799 clubs. Well, it really amazes me of so many manufacturers in the wedge 273 00:20:18.799 --> 00:20:23.960 category are still trying to make a big deal out of grooves and take offence 274 00:20:25.039 --> 00:20:27.119 to that because the rules of what we could do to grooves haven't changed since 275 00:20:27.200 --> 00:20:33.720 twenty ten. Prior to twenty ten, Week started machine cutting grooves, and 276 00:20:33.839 --> 00:20:40.079 idol On wedges were the first production wedges to offer the full CNC machine grooves, 277 00:20:40.480 --> 00:20:42.839 and we could cut those with super sharp square edges, and they would 278 00:20:42.880 --> 00:20:45.920 shred golf balls, if you remember, and they would to spend the ball 279 00:20:45.960 --> 00:20:52.079 like crazy. A lot of tour players actually back then would would wear down 280 00:20:52.119 --> 00:20:55.559 their grooves because they spun the ball too much. For a tour player skill 281 00:20:55.640 --> 00:21:00.920 level. The USDA changed the rules in twenty ten and they said, we 282 00:21:00.000 --> 00:21:03.559 have to put a radius on the edge of that groove, and it changed 283 00:21:03.599 --> 00:21:07.519 the way we had to make grooves because this rule was very different than before, 284 00:21:08.000 --> 00:21:11.440 so we had to manage this radius on the edge of the groove. 285 00:21:11.440 --> 00:21:17.920 But we're getting into, you know, hundreds of thousands of an edge fred, 286 00:21:18.079 --> 00:21:22.799 we're talking about machining. And when we did that, the spin off 287 00:21:22.839 --> 00:21:27.000 the golf club relaxed a little bit because that groove edge was not so sharp. 288 00:21:27.559 --> 00:21:32.359 But well, the tour guys actually liked it because they know how to 289 00:21:32.400 --> 00:21:34.680 spend the ball a varying amount. I mean, watch them at August of 290 00:21:34.720 --> 00:21:38.440 this last week and they're hitting a sand wedge. They're kind of bumping run 291 00:21:38.440 --> 00:21:41.799 and letting it released. They're hitting another wedge that's a one hop and stop. 292 00:21:42.119 --> 00:21:45.480 You know, they hit those amazing wedge shots skipped like three times and 293 00:21:45.519 --> 00:21:49.960 then it stopped. They know how to do this because they spend thousands of 294 00:21:51.039 --> 00:21:55.200 hours learning how to do this with their wedges, hitting all different kinds of 295 00:21:55.200 --> 00:21:57.359 shots, and the rest of us are just trying to make the ball do 296 00:21:57.480 --> 00:22:04.400 something acceptable. But the USCA has not changed the rules on grooves since twenty 297 00:22:04.440 --> 00:22:11.920 ten. The only thing that's changed is machining techniques and tolerances have gotten incrementally 298 00:22:11.000 --> 00:22:15.240 better so that we can hold that tolerance tighter than we could. Say in 299 00:22:15.279 --> 00:22:19.720 the days of score wedges, we couldn't hold those tolerances tight as we can 300 00:22:19.799 --> 00:22:23.599 now. But for a manufactor to say they created a groove that gives fifteen 301 00:22:23.920 --> 00:22:27.359 percent more spent, I gotta call bs on that. Or's your Texas thing 302 00:22:27.440 --> 00:22:32.319 for you? But you know, because you can't do that. We tested 303 00:22:32.400 --> 00:22:38.480 with an Edison Wit with a full smooth face versus you know, our production 304 00:22:38.519 --> 00:22:42.839 grooves that are pushed right to the limit of the USCA and on a dry 305 00:22:42.920 --> 00:22:48.039 golf ball, mind you, the club with no grooves at all only lost 306 00:22:48.079 --> 00:22:52.160 fifteen percent spit. That's from no grooves at all to the production groove. 307 00:22:52.599 --> 00:22:56.960 So for somebody to say they can add fifteen percent spent by you know, 308 00:22:57.039 --> 00:23:03.759 cutting their groove and extra you know, nine ten thousands of an inch sharper, 309 00:23:03.440 --> 00:23:07.119 it can't make it sharper. The USCA says it has to have a 310 00:23:07.279 --> 00:23:11.720 radius on the edge, and that radius is measured that ten thousands of an 311 00:23:11.720 --> 00:23:17.279 inch and you can't make them sharper than that. So I really take offense 312 00:23:17.359 --> 00:23:21.119 to people trying to make a story where there is of one. Your wedge 313 00:23:21.160 --> 00:23:25.039 has to have grooves on it, and the grooves are there to channel away 314 00:23:25.119 --> 00:23:27.880 moisturing grass to get more of the face. Just like the tread on your 315 00:23:27.920 --> 00:23:33.319 tire, the grooves on your golf blob are designed to channel away moisture and 316 00:23:33.400 --> 00:23:37.359 grass so that you can get adhesion to the space between the grooves and get 317 00:23:37.400 --> 00:23:41.279 pricks it. If you think about, you know, your tires. For 318 00:23:41.359 --> 00:23:45.279 people that operate in really horrible conditions, they put big blood mud grips on 319 00:23:45.319 --> 00:23:49.799 their car or their truck, their jeep. If the dragsters that are running 320 00:23:49.839 --> 00:23:53.240 a complete and the Formula one, when they're running a dry track, everyone 321 00:23:53.359 --> 00:23:59.359 totally slick tires because it's a dry track. They want maximum friction, maximum 322 00:23:59.359 --> 00:24:03.279 bit easier. But if it starts raining on the Formula One or NASCAR, 323 00:24:03.480 --> 00:24:07.359 they got to go into the pit and get different tarza. They now they've 324 00:24:07.359 --> 00:24:11.000 got to have tread to channel away that moisture and grows. Really, that's 325 00:24:11.039 --> 00:24:17.480 the purpose they serve is to channel a way matter and there's only so much 326 00:24:17.519 --> 00:24:19.720 we can do in the USC says you can do this, and every quality 327 00:24:19.759 --> 00:24:26.839 manufacturer pushes that USC limit right to the limit because we can with modern milling 328 00:24:26.920 --> 00:24:32.640 techniques. And when you go out and find wedges that are super cheap, 329 00:24:33.079 --> 00:24:36.400 you know, and they're all price points out there, they're probably they can't 330 00:24:36.400 --> 00:24:41.759 be milling those wedges to eight degree tolerances those grooves rather because the price point 331 00:24:41.759 --> 00:24:45.079 will allow it. Milling is an expensive one at the time process to get 332 00:24:45.119 --> 00:24:51.680 these grooves in the face to the ultimate you know, the ultimate measurement. 333 00:24:53.039 --> 00:24:57.640 That's a phenomenal explanation. I really appreciate it. We're gonna take another time 334 00:24:57.640 --> 00:25:08.880 out right back. You mentioned that you're a tinkerer. I'm fascinated about that. 335 00:25:10.400 --> 00:25:15.680 Is if they you are sitting there with these wedges in your hand and 336 00:25:15.759 --> 00:25:18.640 your power tools and stuff, or do you have people you say, all 337 00:25:18.720 --> 00:25:22.799 right, try this, try this, try this a little bit. How 338 00:25:22.839 --> 00:25:29.519 where did that you fit? If I'm doing something evolutionary, I'll typically work 339 00:25:29.599 --> 00:25:33.720 with our foundry that forges our heads and finishes our heads for us a tremendous 340 00:25:33.799 --> 00:25:37.640 quality of using them since the old score days. Um, they have a 341 00:25:37.640 --> 00:25:41.480 great tool room and they can offer me some really quick turnaround all things, 342 00:25:41.519 --> 00:25:45.759 and I'll say, hey, let's I might send them a sketch. I 343 00:25:45.880 --> 00:25:49.720 might send them a model that I've made up with putty and clay and whatever. 344 00:25:49.759 --> 00:25:53.400 I might just you know, send them an email here's what I'm thinking. 345 00:25:55.160 --> 00:25:59.839 But other times I'll take wedges and I'll go to a local machine shop 346 00:26:00.160 --> 00:26:03.839 that I have relationship with, and I'll say, we're gonna cut some material 347 00:26:03.880 --> 00:26:06.279 out here, We're gonna weld some material in there, and then I'm gonna 348 00:26:06.279 --> 00:26:10.559 go grind on that wedge and um and get it where we want it. 349 00:26:10.640 --> 00:26:15.119 So it's a combination. Golf clubs actually are not the only thing I tinker 350 00:26:15.160 --> 00:26:18.799 with. I'm tinker with fishing rods and sodguns and my outboard motor on my 351 00:26:18.839 --> 00:26:22.440 baby, all other kinds of things I'll talk to. So I just I 352 00:26:22.480 --> 00:26:26.559 can't get over tinker right out. Was that little kid that you know, 353 00:26:26.640 --> 00:26:30.720 work at my dad's elbow with, you know, taking fishing reels apart when 354 00:26:30.720 --> 00:26:33.880 we were back from our saltwater trips and putting them. I was always the 355 00:26:33.920 --> 00:26:36.759 kid that liked to know how things work, you know, take a things 356 00:26:36.759 --> 00:26:38.079 apart. Let's see if I can put them back together and I'll have any 357 00:26:38.119 --> 00:26:45.359 parts flipped over. It was that guy too, was my brother. Always 358 00:26:45.359 --> 00:26:48.759 the broke stuff and walked away and it's like, would you do I'm like, 359 00:26:48.039 --> 00:26:51.319 no, no, wait, what did I do? I'll fix it? 360 00:26:51.359 --> 00:26:56.839 Don't I'll put it back together. Can can we talk about um bounce? 361 00:26:57.079 --> 00:27:00.799 For a while. We've been hearing a lot of conversation about bounce, 362 00:27:00.920 --> 00:27:07.119 And again, this conversation is for the amateur golfer, the recreational golfer who 363 00:27:07.200 --> 00:27:15.839 doesn't really understand the nuances of the various clubs other than this is a forty 364 00:27:15.839 --> 00:27:18.559 degree, and this is forty five, and this is Oh you mean I'm 365 00:27:18.599 --> 00:27:22.559 supposed to have four degrees in between each of these clubs. Oh, I 366 00:27:22.599 --> 00:27:26.799 didn't know that, you know. And I think bounce is a really important 367 00:27:26.880 --> 00:27:34.319 element. And you've messed with, you've played with, You've perfected bounce and 368 00:27:34.960 --> 00:27:40.119 incorporated it into your clubs over the years. And I think you have great 369 00:27:40.160 --> 00:27:42.599 explanation for that. Well, you know, the bottom of a club has 370 00:27:42.640 --> 00:27:47.839 to have bounce, and that's the downward angle of the soul to keep the 371 00:27:47.839 --> 00:27:51.480 club from digging in the turf, to keep it from being a shovel okay, 372 00:27:51.960 --> 00:27:55.079 So every club has to have some kind of bounce to it. You 373 00:27:55.119 --> 00:27:56.920 know, even your middle and long arms they have some bounce built in, 374 00:27:57.000 --> 00:28:02.200 but it's very mild because the angle of it is shallow. Wedges have more 375 00:28:02.200 --> 00:28:06.720 bounce because you're working through a variety of shots around the greens, bunkers to 376 00:28:06.880 --> 00:28:14.279 tight turf. And I've always taken offense to this claim or notion that you 377 00:28:14.319 --> 00:28:18.279 can sit bounce. I mean, if I'm John Ram or you know, 378 00:28:18.279 --> 00:28:22.279 a Scottie Cheffer or have that level skill, I can feel things in the 379 00:28:22.279 --> 00:28:26.759 golf of that we can hardly measure, and they can feel certain things. 380 00:28:26.839 --> 00:28:30.160 But I will tell you that at the Masters this week, the wedges they 381 00:28:30.200 --> 00:28:33.880 played on Thursday, we're not the same wedges they were playing after the rains 382 00:28:33.960 --> 00:28:38.519 came because Augusta got softer. These guys they get to go to the tour 383 00:28:38.599 --> 00:28:42.079 trailer, whether it's Galloway Titles, whatever, and get a bunch of free 384 00:28:42.079 --> 00:28:45.880 new wedges. I need more bounce. The course just got wet overnight. 385 00:28:45.920 --> 00:28:48.839 I need more bounce. By the time they got the Sunday they may have 386 00:28:48.880 --> 00:28:52.359 gone back to their other wedges. That course range pretty well and the ground 387 00:28:52.359 --> 00:28:56.680 got a little siler again, and they might have gone to different bounces. 388 00:28:56.720 --> 00:29:00.720 And they do that through the course of the season because they can see things 389 00:29:00.279 --> 00:29:04.240 that we can't feel, and they know how to execute a jillion different golf 390 00:29:04.279 --> 00:29:12.440 shots. But my challenge to the notion of bounce fitting is that those who 391 00:29:12.559 --> 00:29:17.440 proclaimed to be able to fit bounce say they're going to fit to the turf 392 00:29:17.519 --> 00:29:21.720 you play and the size divot you take. I would ask you this, 393 00:29:22.720 --> 00:29:26.279 what's the next wedge lie that you're going to have going to look? Like? 394 00:29:26.319 --> 00:29:29.880 What's the turf under that lie going to be? You don't know. 395 00:29:30.079 --> 00:29:33.279 Nobody listening this podcast knows. It could be on a hard pan. It 396 00:29:33.319 --> 00:29:37.039 could be that it rained last night. The fairways are real soft. It 397 00:29:37.079 --> 00:29:40.480 could be a bunker the scout film pack wet sand. It could be a 398 00:29:40.519 --> 00:29:44.319 bunker or a different place in that same bunker that the sand is fluffier. 399 00:29:44.799 --> 00:29:47.480 We don't get to play tour level golf courses. We don't get to play 400 00:29:47.480 --> 00:29:51.920 the exact same turf week in week out, the exact same sand and we 401 00:29:52.079 --> 00:29:55.839 take. I mean, if you watch the tour players, sometimes they nip 402 00:29:55.880 --> 00:29:57.640 the ball with no divot at all. Sometimes they take a beaver cult. 403 00:29:57.640 --> 00:30:02.519 Well that's intentional, but with us that could be accidental, you know. 404 00:30:03.440 --> 00:30:11.880 So if you don't thin cut, what's that you said? A beaver cut, 405 00:30:11.200 --> 00:30:15.519 a beaver pelt, a big old giant divn you see them when they 406 00:30:15.559 --> 00:30:18.960 play? Oh okay, all right, so like I never heard that one 407 00:30:19.000 --> 00:30:22.039 before. Okay, So my point is if you don't know, if you 408 00:30:22.079 --> 00:30:26.319 don't think the exact same divin every time, which we amateurs do not, 409 00:30:26.000 --> 00:30:30.680 and you don't play the exact same turf every time, which nobody does, 410 00:30:30.160 --> 00:30:34.119 then there's no way to fit bounce to this wide variety of things. So 411 00:30:34.640 --> 00:30:40.519 you know, I'm been uh in my entry into the wedge business started in 412 00:30:40.519 --> 00:30:44.440 in the early nineties when I created a soul. So well, high bounce 413 00:30:44.559 --> 00:30:47.880 is good sometime and a low bounce is good sometime. Why don't I just 414 00:30:47.880 --> 00:30:52.000 put both of them on every wedge I make? So the Edison wedges and 415 00:30:52.039 --> 00:30:56.000 all my wedges prior have had a very high bounce in the first quarter to 416 00:30:56.079 --> 00:30:59.400 a third of an inch of the soul and in a low bounce in the 417 00:30:59.440 --> 00:31:03.000 back part of the soul. So these two angles are always working together, 418 00:31:03.119 --> 00:31:07.880 or so it doesn't really matter what kind of lie you have just hit the 419 00:31:07.920 --> 00:31:10.240 shot. I don't know what you'd have to think about whether you have the 420 00:31:10.359 --> 00:31:12.519 right bounce or not. This club is going to come out of the turf, 421 00:31:12.759 --> 00:31:18.599 but it's not going to skip if it's in the tight live And it's 422 00:31:18.680 --> 00:31:23.359 just the smartest, most versable soul in the inhire wedge category. And I 423 00:31:23.400 --> 00:31:29.319 will agree the big brands that offer these myriad of bounce angles, they have 424 00:31:29.519 --> 00:31:33.720 a bounce for every possible shot and div it. Unfortunately, you only can 425 00:31:33.720 --> 00:31:37.759 carry three or four wedges and they have to have a bounce that works through 426 00:31:37.799 --> 00:31:41.400 a wide variety of conditions because we buy our wedges. We put by six 427 00:31:41.400 --> 00:31:45.559 seven hundred dollars worth the wedges in our bag and they need to work. 428 00:31:45.119 --> 00:31:48.960 How many golf courses I'm going to play? Tell I wear these wedges out? 429 00:31:48.000 --> 00:31:52.400 How many different shots am I going to face? And the Kaylor soul 430 00:31:53.200 --> 00:31:59.039 is designed to give you the maximum amount of versatility. And we coined a 431 00:31:59.200 --> 00:32:01.319 term fear you were never going to walk into a shot that you have the 432 00:32:01.359 --> 00:32:07.960 wrong bouts for and that's really what it's about. And we have people raving 433 00:32:07.960 --> 00:32:12.680 about him since back in the Idoleon even before that, the Red Lockhart days 434 00:32:13.200 --> 00:32:17.559 and people raving about this dual bounce v soul. It's been known by a 435 00:32:17.640 --> 00:32:22.880 number of trademarks through my other companies that I've designed for. But stuff I'm 436 00:32:22.920 --> 00:32:24.279 just said, Hey, it's my soul. I'm just gonna put Kaylor soul 437 00:32:24.319 --> 00:32:30.319 on it. So I pad died that soul in nineteen battles awarded in nineteen 438 00:32:30.400 --> 00:32:34.720 ninety four, and a lot of tour players. I don't know where they 439 00:32:34.799 --> 00:32:37.960 learned if they found some of my wedges. But last year it was published 440 00:32:37.960 --> 00:32:44.640 that the greatest player of the modern era that they were showing his wedges, 441 00:32:44.680 --> 00:32:49.559 which has company, actually has a grind that off of his initials. We 442 00:32:49.640 --> 00:32:52.279 will mention that, and I'm mad. People say, well, your grind 443 00:32:52.400 --> 00:32:55.680 is kind of a copy of that? Say really, because my grind was 444 00:32:55.759 --> 00:33:00.440 patented when that guy was thirteen years old. I don't think that I grind 445 00:33:00.559 --> 00:33:02.960 is a copy of what he's learned to do with his wedget. So, 446 00:33:05.519 --> 00:33:08.720 but I did receive a pattern on the notion of putting two positive bounce angles 447 00:33:08.720 --> 00:33:13.400 in the soul. That patterns expired. Some other companies are playing around with 448 00:33:13.440 --> 00:33:15.559 it, but they don't have thirty years experience with that soul that I have, 449 00:33:15.640 --> 00:33:21.839 and I'm continually refining and tweaking how those two angles are always working together 450 00:33:22.200 --> 00:33:28.799 to give you the ultimate versatility. So how much tweaking did you do between 451 00:33:29.480 --> 00:33:34.519 very you know, your version one of Edison in version two. What are 452 00:33:34.559 --> 00:33:39.359 the major changes between the two that we would notice? The major changes in 453 00:33:39.799 --> 00:33:44.759 the appearance of the back of the golf club, which looks very different, 454 00:33:45.279 --> 00:33:50.519 But it's because I reallocated, depending on the law, fourteen to seventeen grams 455 00:33:50.519 --> 00:33:53.799 of mass from lower in the club ed to higher in the club ed. 456 00:33:53.880 --> 00:34:00.880 So it continued to enhance our forgiveness, continue to shrink our rsion patterns, 457 00:34:00.319 --> 00:34:05.880 continue to help you get a more penetrating trajectory. I tweaked a little bit 458 00:34:06.279 --> 00:34:10.239 on some of the soul bounce angles. That's very minor. The main difference 459 00:34:10.320 --> 00:34:14.760 in the golf club is in the back detail, which how I manage the 460 00:34:14.800 --> 00:34:16.519 mass of the golf club. And when you look at the back of this 461 00:34:16.559 --> 00:34:21.440 golf club, you'll actually realize if you kind of put your fingers, you 462 00:34:21.440 --> 00:34:22.599 know, on the face of the club and your thumb in the back of 463 00:34:22.599 --> 00:34:28.559 the club, you can feel this club actually gets thicker from center face out 464 00:34:28.599 --> 00:34:30.800 toward the toe, from center face towards the heels. I'm actually putting a 465 00:34:30.840 --> 00:34:37.159 bit more mass behind your miss hit, and not out to the far perimeter 466 00:34:37.199 --> 00:34:39.159 of the golf club, but behind actually where you miss hit it. And 467 00:34:39.880 --> 00:34:44.199 you know this thing called smash factor. I use this term a lot because 468 00:34:44.239 --> 00:34:49.400 it's a basic, basic term that we use in golf club is how efficiently 469 00:34:49.840 --> 00:34:53.239 club hit and speed converted to ball speed. So when drivers were looking for 470 00:34:53.320 --> 00:34:58.400 smash factors in the one point four or five to one point five two is 471 00:34:58.400 --> 00:35:01.400 about as as anybody's got, which means ball speed is, you know, 472 00:35:01.519 --> 00:35:07.119 fifty percent more than clubheads feed when you get down into wedges. That smash 473 00:35:07.159 --> 00:35:13.320 factor is what a perfect strike is eighteen percent gain a ball speed. But 474 00:35:13.440 --> 00:35:15.079 when you missed that sweet spot by half an inch, I can go down 475 00:35:15.159 --> 00:35:20.480 by it fifteen sixteen eighteen percent just because you missed the sweet spot a half 476 00:35:20.480 --> 00:35:24.599 an inch. So what I'm kind of the example I give. But if 477 00:35:24.599 --> 00:35:28.280 you look at every wedge, that ball that's hit high in the face, 478 00:35:28.320 --> 00:35:31.719 there's no mass up there behind that golf there's the mass is now all below 479 00:35:31.719 --> 00:35:36.440 the golf ball and I've used this analogy a long time, Fred, I 480 00:35:36.440 --> 00:35:40.400 don't know if I've shared it with you, but perimeter weightings has its reason 481 00:35:40.519 --> 00:35:45.880 for being it as its purpose. But I think you perimeter weight the impact 482 00:35:45.960 --> 00:35:50.960 area, not the entire golf club. So I'll use a standard, regular 483 00:35:51.000 --> 00:35:55.119 old claw hammer that carpenters have been using for three hundred years. And when 484 00:35:55.119 --> 00:35:59.400 you drive a nail with a hammer, it is very efficient in driving that 485 00:35:59.519 --> 00:36:02.679 nail, which why nobody's made other than the pneumatic nail gun. Nobody's ever 486 00:36:02.719 --> 00:36:06.199 made a huge improvement on a claw hammer, right, I mean, they 487 00:36:06.199 --> 00:36:09.519 were pretty much perfected this tech clogs. But if you take that same hammer 488 00:36:10.280 --> 00:36:15.079 and you turn it on its side and you try to drive the nail where 489 00:36:15.119 --> 00:36:19.800 the handle goes into that hammer, and it's very thin there, it doesn't 490 00:36:19.880 --> 00:36:22.440 drive a nail worth of darn. It's the same hammer, it's the same 491 00:36:22.480 --> 00:36:28.239 weight, it's the same use winging it, but you're hitting the nail now 492 00:36:28.639 --> 00:36:31.920 where all the mass is away from that point of impact, and it's not 493 00:36:32.079 --> 00:36:36.559 very efficient. You've lost your smash factor. And that, to me is 494 00:36:36.599 --> 00:36:38.880 one of the best explanations of smash factory. If we could all hit the 495 00:36:38.880 --> 00:36:44.599 ball in exactly the same spot every time. Then we would play golf with 496 00:36:44.639 --> 00:36:47.159 a golf club that looked like a hammer, because all the mass would be 497 00:36:47.199 --> 00:36:51.840 directly behind the point of impact. But we have to make the face bigger 498 00:36:52.320 --> 00:36:55.159 because we wouldn't want to swing a golf club with a face the size of 499 00:36:55.199 --> 00:36:59.880 a quarter. You know, golf would be impossible. So we make the 500 00:37:00.000 --> 00:37:04.679 golf clube hit. But but and we still have some mass when we make 501 00:37:04.719 --> 00:37:07.199 that miss it. When we go to a full perimeter weighted golf globe, 502 00:37:07.239 --> 00:37:12.840 all the mass is at the far perimeter, so we have a weird smash 503 00:37:12.880 --> 00:37:15.960 factor around the center of the face. But you know, in a muscle 504 00:37:15.000 --> 00:37:20.000 back blade, it's kind of the opposite, more masses right behind that center 505 00:37:20.039 --> 00:37:23.639 hit because that elite player that likes the muscle back blade, he wants that 506 00:37:23.719 --> 00:37:28.159 mask behind the miss hit because I mean behind the center face, because he 507 00:37:28.239 --> 00:37:31.119 hits it there most of the time. So I think the analogy of the 508 00:37:31.159 --> 00:37:35.760 hammer and people can really relate to the fact everybody's turning to hammer on its 509 00:37:35.760 --> 00:37:38.159 side trying to drive a nail. It doesn't drive a nail worth a dart 510 00:37:38.719 --> 00:37:45.599 because you've lost your smash factor because there's no mass right behind impact. All 511 00:37:45.679 --> 00:37:47.760 right, let's take another time. We'll right back. This week on Golf 512 00:37:47.840 --> 00:37:52.960 Smarter Mulligans is kind of like being on the seventeenth tea box, as we 513 00:37:52.039 --> 00:37:58.639 only have two episodes left in our annual Tony Manzoni series to help you launch 514 00:37:58.639 --> 00:38:02.639 your new golf season. This episode addresses the difference between men and women on 515 00:38:02.679 --> 00:38:07.880 the golf course. Tony says that the disparity is an ability, it's just 516 00:38:07.280 --> 00:38:14.559 distance. He also talks about taking advantage not being intimidated by your nerves. 517 00:38:14.920 --> 00:38:17.039 We all get nervous, and we all get anxious, and that never goes 518 00:38:17.039 --> 00:38:21.840 away, and hopefully never will, because adrenaline is a good thing if you 519 00:38:21.920 --> 00:38:24.159 use it properly. But if you set up to the ball properly, whether 520 00:38:24.159 --> 00:38:29.199 you're hitting the ball, chipping the ball, whatever, now your body dictates 521 00:38:29.239 --> 00:38:32.440 the distance the ball is going to go by its rotation and temple. You 522 00:38:32.519 --> 00:38:37.000 can fine tune this thing really quick, opposed to trying to tie your hands 523 00:38:37.400 --> 00:38:39.800 when they turn over, how fast they turn over, and so forth. 524 00:38:40.039 --> 00:38:44.800 And those are the things that the modern swing, even though this is not 525 00:38:44.880 --> 00:38:47.199 really a modern swing, but it's a modern way of teaching. You watch 526 00:38:47.239 --> 00:38:50.639 the tour now you look at the guys when we set to the ball, 527 00:38:50.679 --> 00:38:53.199 you don't see anybody way behind the ball in address anymore. There was a 528 00:38:53.199 --> 00:38:57.119 guy by the Namasery Hogan, and said, I want you to stand above 529 00:38:57.199 --> 00:39:00.679 the ball, but not behind it. And that's a great That's Golf Smarter 530 00:39:00.800 --> 00:39:06.719 Mulligan's episode two hundred and seven, the penultimate episode in our series featuring our 531 00:39:06.760 --> 00:39:10.119 friend and mentor Tony Manzoni. Check the show notes to learn how to get 532 00:39:10.159 --> 00:39:16.039 Tony's book The Lost Fundamental One Simple Move Better Golf Forever, and to gain 533 00:39:16.119 --> 00:39:21.800 access to his video of the same name. Please subscribe for free to both 534 00:39:21.840 --> 00:39:25.880 of our golf podcasts, Golf Smarters, published every Tuesday since two thousand and 535 00:39:25.960 --> 00:39:31.519 five, and our sister podcast that revisits the best of the Golf Smarter podcast 536 00:39:31.599 --> 00:39:37.079 called Golf Smarter Mulligans, being released every Friday. From wherever you're listening right 537 00:39:37.079 --> 00:39:46.000 now, Terry, there were two things when I went to the PGA show 538 00:39:46.039 --> 00:39:53.320 this year that I noticed. One of them is it's these manufacturers spent a 539 00:39:53.840 --> 00:40:00.760 fortune on being having space, whether it's a small space or an enormous space, 540 00:40:00.960 --> 00:40:06.320 it costs them a lot of money. The other thing I noticed is 541 00:40:06.360 --> 00:40:13.320 that Edison wasn't there. Why do you not see a need for you to 542 00:40:13.440 --> 00:40:19.480 have your clubs on display at the retail show of the year for golf. 543 00:40:20.119 --> 00:40:22.119 Well, first of all, you understand that's a whole sale show, so 544 00:40:22.280 --> 00:40:28.880 you're of the golf professionals and the major change everything. And we have been 545 00:40:28.920 --> 00:40:32.000 selling direct to consumer. I like custom building golf clubs for the golfer it's 546 00:40:32.000 --> 00:40:36.920 going to play them, and we've done that direct to consumer. But I 547 00:40:36.960 --> 00:40:39.280 don't consider us a direct to consumer brand by any means. We're getting a 548 00:40:39.280 --> 00:40:45.119 lot of inquiries from the sitting community, the independefiters, the chain fitters, 549 00:40:45.159 --> 00:40:50.239 club Champion trupspect those guys, and we're working on programs for them. But 550 00:40:50.320 --> 00:40:52.039 to your point, when you go to that golf show, you know how 551 00:40:52.039 --> 00:40:57.320 many people were there with the small boot that you never saw because they're just 552 00:40:57.360 --> 00:41:00.679 so much there. I mean, it's such a massive environment. You know, 553 00:41:00.719 --> 00:41:06.199 the big top five brands will spend anywhere from a million and a half 554 00:41:06.239 --> 00:41:09.519 to three to four million dollars to be there four days. And you know, 555 00:41:09.559 --> 00:41:13.400 when you're a billion or two billion dollar company, that's not a big 556 00:41:13.440 --> 00:41:17.119 deal. And then they have this giant presence where you know, all the 557 00:41:17.159 --> 00:41:20.079 big brands, you couldn't miss them, right, I mean, they were 558 00:41:20.079 --> 00:41:22.960 all there, and if you went in to the apparel section, all the 559 00:41:22.000 --> 00:41:25.679 big brands, you couldn't miss them. But you probably walked by a little 560 00:41:25.719 --> 00:41:30.639 dumbs sounded. You walked by dozens and dozens and dozens of ten and twenty 561 00:41:30.679 --> 00:41:36.159 and thirty foot exhibit booths that you didn't even notice they were there. But 562 00:41:36.239 --> 00:41:39.519 yet those small companies still made a persizeable investment to be there. By the 563 00:41:39.519 --> 00:41:43.800 time you rent your space and take your exhibit there and bring three or four 564 00:41:43.880 --> 00:41:50.519 or five eight people, it's a very big expenditure. And I've been there 565 00:41:50.559 --> 00:41:53.480 as an exhibitor and had great success. I've been there as an exhibitor who 566 00:41:53.519 --> 00:42:00.559 wondered why I did that, But you know, I mean, it's really 567 00:42:00.559 --> 00:42:06.119 a matter of economics. And we're a young company and we're growing very methodically 568 00:42:06.159 --> 00:42:09.840 and rapidly, doubling every year of the six months, and we can manage 569 00:42:09.880 --> 00:42:15.480 that. But we really have about our program where I wanted to take it 570 00:42:15.599 --> 00:42:21.800 to golf professionals and sitting studios. Yet with that said, we have some 571 00:42:22.199 --> 00:42:24.519 independeceitors around the world that are fitting our golf clubs and doing a very good 572 00:42:24.599 --> 00:42:31.360 job of it, and and we support those guys with a good component program. 573 00:42:31.679 --> 00:42:35.320 Right, Okay, you're right, wholesale show, not retail. But 574 00:42:35.480 --> 00:42:39.000 all the retailers are there attending the show to see what they mean. All 575 00:42:39.039 --> 00:42:45.440 the big buyers are there, and we're having their meetings and yeah. Yeah. 576 00:42:45.519 --> 00:42:46.719 As a matter of fact, I got an email this morning from a 577 00:42:46.719 --> 00:42:50.599 listener who said, I listened to your episodes about when you went to the 578 00:42:50.599 --> 00:42:54.320 PGA show and there was this one product that you talked about that I'm really 579 00:42:54.360 --> 00:42:59.000 fascinated, but I can't find them anywhere online. It's like, yeah, 580 00:42:59.039 --> 00:43:02.519 I have a feeling they didn't get any funding because that was a very quiet 581 00:43:02.599 --> 00:43:07.800 booth and they were just trying to get themselves out there enough to see if 582 00:43:07.800 --> 00:43:10.960 they can get some money behind it. But it may not have worked out 583 00:43:12.079 --> 00:43:15.880 so well. There's a lot of people that go to the show hoping for 584 00:43:15.960 --> 00:43:17.559 a miracle, and you know, it's like, hey, I've got a 585 00:43:17.559 --> 00:43:21.159 new golf called me. I have to go to the show, and you 586 00:43:21.199 --> 00:43:24.679 know, the wholesale world in golf and I've been in this business forty years. 587 00:43:24.800 --> 00:43:30.000 But you know, and I kind of say this tongue in cheap, 588 00:43:30.119 --> 00:43:36.320 but the vast majority of golf stuff is purchased at the big retail stores, 589 00:43:37.119 --> 00:43:42.360 you know, Golf Galaxy, Dicks, PGA, Tour Superstore. And while 590 00:43:42.440 --> 00:43:45.800 most of the equipment is purchased there, very little of it is actually sold 591 00:43:45.920 --> 00:43:52.079 there, meaning that it gets up to me to get people interested in Edison 592 00:43:52.119 --> 00:43:55.519 Golf and to get them interested in Edison Wedges and educate them about Edison Wedges. 593 00:43:55.559 --> 00:44:00.719 And I'm not going to be able to go into the retail world and 594 00:44:01.599 --> 00:44:07.000 get thousands of retail flour salespeople familiar with what we do and why. And 595 00:44:07.760 --> 00:44:14.079 the big companies they don't insent their salesman to sell you one thing over another. 596 00:44:14.199 --> 00:44:16.039 Their floor people are there to take care of you. Hey, I'm 597 00:44:16.039 --> 00:44:20.639 looking for the new callaway driver. They're right over here, sir, have 598 00:44:20.719 --> 00:44:22.000 you hit one of these? Let me. He is not going to say, 599 00:44:22.000 --> 00:44:25.000 oh yeah, but you'all to try the tailormader. That's not their job. 600 00:44:25.280 --> 00:44:29.199 Their job is to take you what you came for. Hi, can 601 00:44:29.199 --> 00:44:30.599 I help you today? Yeah? I need some golf balls? Well, 602 00:44:30.599 --> 00:44:34.079 Tan, you want I got it right over here. I'm try this guy. 603 00:44:34.199 --> 00:44:37.079 Okay, they're right here. He's not gonna say but if you tried 604 00:44:37.079 --> 00:44:39.840 the bridgetoner, if you tried the callaway, that's not their job. Their 605 00:44:39.920 --> 00:44:45.280 job is to facilitate your shopping experience. And so, you know, my 606 00:44:45.360 --> 00:44:50.000 thought is, if if we have to do all the selling anyway, then 607 00:44:50.280 --> 00:44:53.039 let's go ahead and consummate that transaction and have a one on one relationship. 608 00:44:53.079 --> 00:44:58.719 We talked to probably forty percent of our customers actually have a conversation with us 609 00:44:58.719 --> 00:45:01.480 before they buy wedges, and sixty percent of them they'll go in and buy 610 00:45:01.480 --> 00:45:05.119 all their own. But uh, you know, we want to make sure 611 00:45:05.199 --> 00:45:07.960 you get the right Edison wedges in your bag, the right loss, the 612 00:45:07.039 --> 00:45:10.639 right shaft you talked about, you know, some other changes of the Edison 613 00:45:10.719 --> 00:45:15.760 two point zero. We've got a whole new assortment of KBS shafts standard. 614 00:45:15.800 --> 00:45:22.000 We've broadened our shaft offering, we've broadened our grip offering. Um now we're 615 00:45:22.079 --> 00:45:25.719 continuing to broaden that. You know, we are the premium custom wedge company, 616 00:45:25.719 --> 00:45:30.440 and that's what we want to be. We're building those high performance wedge 617 00:45:30.440 --> 00:45:34.480 heads in the business. But we want to turn those into high performance wedges 618 00:45:34.559 --> 00:45:37.480 by making sure we get the right loss, the right shaft, right grip, 619 00:45:37.559 --> 00:45:42.360 the right specification. You know, we want people to have Edison wedges 620 00:45:42.360 --> 00:45:45.960 in their bag that are built just for them, and we love interacting with 621 00:45:46.199 --> 00:45:52.000 our customers to make sure we get those just right, right right. So, 622 00:45:52.159 --> 00:45:58.719 for a golfer who plays uh weekly, okay, or maybe twice a 623 00:45:58.719 --> 00:46:02.599 week, same kind of golfer, how long should a wedge last? Because 624 00:46:04.119 --> 00:46:06.679 I mean, you're definitely gonna be hitting your wedge as a whole lot more 625 00:46:06.719 --> 00:46:10.559 than you're hitting your driver or your three wood right or you're five iron. 626 00:46:10.840 --> 00:46:15.719 Your wedges are going to get played almost every hole. Yeah, and you 627 00:46:15.760 --> 00:46:20.239 know, there's one major brand that says your wedges need to be replaced after 628 00:46:20.840 --> 00:46:25.039 sixty to seventy rounds, and I find that to be economically not viable for 629 00:46:25.119 --> 00:46:30.199 the average golfer. Yeah, but tour guys. Tour guys changed their wedges 630 00:46:30.239 --> 00:46:34.000 out very frequently because they don't have to pay for them. I mean, 631 00:46:34.159 --> 00:46:37.800 they're gonna and their livelihoods depend on it, even if they did have to 632 00:46:37.880 --> 00:46:42.239 buy them with them kind of money they're they're playing for it to put a 633 00:46:42.360 --> 00:46:45.559 new five or six hundred dollars set of wedges in the bag every month is 634 00:46:45.599 --> 00:46:47.719 not cost prohibited for them, but it is for us. You know they're 635 00:46:47.760 --> 00:46:52.119 playing golf for recreation, and you know that six or seven eight hundred dollars 636 00:46:52.119 --> 00:46:55.320 set of wedges is an investment. I need to get several years out of 637 00:46:55.320 --> 00:47:01.519 those we have had. I've had Edison wedges in my bag. I've got 638 00:47:01.760 --> 00:47:07.480 my forty nine degree. Has been in my bag since the first ones Prince 639 00:47:07.559 --> 00:47:10.360 twenty. The first amples came in the fall of twenty nineteen. I hit 640 00:47:10.400 --> 00:47:14.360 that golf glob of a lot. I'm not seeing any loss of spin. 641 00:47:15.400 --> 00:47:19.840 The chrome we use is very durable. The Edison two point zers have a 642 00:47:19.920 --> 00:47:22.920 new what we call peril chrome that has a little more slickness to it to 643 00:47:23.079 --> 00:47:28.039 channel a way moisture a little faster at something new in chrome plating. All 644 00:47:28.039 --> 00:47:31.599 of these are incremental in menuscule. But if you look at the face your 645 00:47:31.599 --> 00:47:36.159 wedge, and you can look at it with a simple like a little loop 646 00:47:36.280 --> 00:47:39.280 or a magnifying glass, and if the if the edges of the groove are 647 00:47:39.320 --> 00:47:45.519 not worn through and rusting, you really haven't lost any spin off that golf 648 00:47:45.519 --> 00:47:49.920 club. And with the Edisons, you know, our club head was engineered 649 00:47:50.480 --> 00:47:54.880 for spin, and so you know, the grooves just don't wear that fast. 650 00:47:54.960 --> 00:48:00.079 Modern golf balls are soft. You know your Sandwige if you hit a 651 00:48:00.079 --> 00:48:02.239 lot of bunker shots. I actually had a guy tell me, asked me 652 00:48:02.480 --> 00:48:07.079 if this weear was normal. He was one of our first Edison customers, 653 00:48:07.360 --> 00:48:09.559 and he had literally worn the chrome off of the soul of the golf bull. 654 00:48:09.639 --> 00:48:13.559 He's hit so many golf balls. And and I'm and I mean it 655 00:48:13.599 --> 00:48:15.239 was totally worn off down to the bare metal. And I said, you 656 00:48:15.239 --> 00:48:17.400 know, I want that for my collection. I'm gonna send you a new 657 00:48:17.639 --> 00:48:21.719 I'll re put a new end on that witch for you, because I've never 658 00:48:21.760 --> 00:48:23.840 seen one like that before. And and I thought, I've played a lot 659 00:48:23.880 --> 00:48:27.039 of golf and hit a lot of balls. I've never even come close to 660 00:48:27.039 --> 00:48:30.360 wear the chrome off the bottom. So my hat's off to that guy. 661 00:48:30.400 --> 00:48:32.599 He has enough time to hit that many golf balls unless he hits them all 662 00:48:32.639 --> 00:48:36.519 off a cardpan for something I don't want. How he did that, Well, 663 00:48:37.280 --> 00:48:39.559 well, you know I did. Actually, as you mentioned, I 664 00:48:39.639 --> 00:48:47.559 did notice on my uh my Edison fifty seven degree that it's got some damage 665 00:48:47.599 --> 00:48:50.960 to the face. I mean, there's some pits in it, there's some 666 00:48:51.159 --> 00:48:58.920 you know, it's like rocks got well you get bagwere you're gonna get bagwear? 667 00:48:59.400 --> 00:49:00.920 Nope, you know it. I mean, in a perfect world, 668 00:49:00.960 --> 00:49:05.159 people would keep, you know, a cover on their wedges in their arms 669 00:49:05.199 --> 00:49:07.119 and you know, to keep them fristine. Golfers don't do that. I 670 00:49:07.119 --> 00:49:10.239 mean, you kind of. I mean if they want to be probably they 671 00:49:10.239 --> 00:49:14.920 don't want to be made fun what covers on their earns? And I see 672 00:49:15.199 --> 00:49:19.079 very few people with covers on their arms. Just never been done, but 673 00:49:19.239 --> 00:49:22.760 yet there's a real argument for it. You know, the cover on your 674 00:49:22.760 --> 00:49:25.440 wood is to keep it looking on your drivers, to keep it looking pretty. 675 00:49:25.519 --> 00:49:30.039 But it doesn't really but it doesn't really have any effect on the playability. 676 00:49:30.239 --> 00:49:32.679 But if you kept covers on your wedges, that would affect playability. 677 00:49:32.840 --> 00:49:37.400 I mean, it would keep your faces you know, getting bag where Then 678 00:49:37.440 --> 00:49:39.400 you know, you you throw that wedge down in the bag. It's the 679 00:49:39.400 --> 00:49:44.320 shortest clubs and we can bang off of every iron theoretically on its way to 680 00:49:44.400 --> 00:49:46.159 the bottom of the bag, you know, and and the face has pointed 681 00:49:46.239 --> 00:49:50.880 up so it's hitting the top of your other irons on the way end of 682 00:49:50.920 --> 00:49:52.760 the bag, and so you know, that's banging the face. I mean, 683 00:49:52.840 --> 00:49:57.559 I see that. I don't think that affects playability. Um, I 684 00:49:57.599 --> 00:50:00.360 mean mine are pretty battered up too, but you know, and I've got 685 00:50:00.400 --> 00:50:01.360 a whole shop full of them. I could go put new ones in my 686 00:50:01.400 --> 00:50:05.199 bag anytime I want, but I don't. I don't see the need to 687 00:50:05.239 --> 00:50:07.599 do that. Yeah, you know, but again, I'm not playing for 688 00:50:07.920 --> 00:50:14.039 three or four dollars every week either. Yeah, you're absolutely right. It's 689 00:50:14.039 --> 00:50:16.800 bag where it's got to be. The just the irons banging into one another. 690 00:50:17.480 --> 00:50:21.440 And you know, some people don't even know how to load their bag 691 00:50:21.599 --> 00:50:23.760 with the clubs, and you know, so that they could take advantage of 692 00:50:23.920 --> 00:50:29.800 the faces of the club's not getting damaged. They don't realize that there's an 693 00:50:29.800 --> 00:50:35.920 actual protocol of how to load your bag. Yeah, you know in golfers, 694 00:50:35.920 --> 00:50:38.440 I mean I see golfers with bags full of thousands of dollars at the 695 00:50:38.440 --> 00:50:42.800 golf clubs and no head covers on the woods, and you know, banging 696 00:50:42.840 --> 00:50:45.000 them around, and you know, I mean everybody their own I see some 697 00:50:45.239 --> 00:50:49.840 put put covers on their irons but I think, you know, we all 698 00:50:49.840 --> 00:50:53.119 take care of our golf clubs, our automobiles, are you know, polish, 699 00:50:53.159 --> 00:50:55.400 our shoes do whatever. I mean, we all have a different set 700 00:50:55.400 --> 00:51:00.639 of standards for how we take care of our things. And you know, 701 00:51:00.639 --> 00:51:01.880 I've boys thought if there, if there was a way to come up with 702 00:51:01.920 --> 00:51:07.840 a really cool color protective cover for a wedge that people would actually use, 703 00:51:07.519 --> 00:51:12.239 um that wouldn't look goofy. I think there's a big stigma about if I 704 00:51:12.320 --> 00:51:15.360 put covers on irons, everybody's gonna think I'm a nerd. But you know, 705 00:51:15.760 --> 00:51:17.800 but it's not well and you don't see that. The tour players don't 706 00:51:17.800 --> 00:51:22.320 do it, and they're making the limit with these these clubs. So but 707 00:51:22.400 --> 00:51:28.639 again they get Actually, I actually played with a guy who carried his bag 708 00:51:29.039 --> 00:51:31.920 when he played, He walked, he carried, and he loved the sound 709 00:51:31.920 --> 00:51:36.639 of the bed clubs banging up against each other. And I'm like, I 710 00:51:36.639 --> 00:51:42.440 can't. I'm miss I missed the sound of metal spikes on the cart path 711 00:51:42.480 --> 00:51:46.199 coming out into the locker room that you know, and the rate we get 712 00:51:46.199 --> 00:51:50.559 your game face on with those metal speaking. I missed the sound of metal 713 00:51:50.599 --> 00:51:53.039 spikes on concrete. We don't have that anymore. No, no, you 714 00:51:53.199 --> 00:51:57.440 only do. You only get that on TV when they're when they finish around 715 00:51:57.519 --> 00:52:01.039 and the cameras are following the guys. But it sure has made the locker 716 00:52:01.159 --> 00:52:08.000 room carpet last a loss. Yes, it has. Tell me about um 717 00:52:08.159 --> 00:52:13.079 wedge fit and how that works for the consumer when they want to go to 718 00:52:14.079 --> 00:52:19.480 when they go to Edison dot com and are interested in buying some some wedges, 719 00:52:20.400 --> 00:52:23.679 a wedge or a set of wedges, you have a program called wedge 720 00:52:23.679 --> 00:52:30.199 fit that is, you know, a great feature to have for anybody who 721 00:52:30.280 --> 00:52:35.920 wants to buy directly from the manufacturer. You know my approach to wedge fit 722 00:52:35.960 --> 00:52:38.880 and this is like the fifth or sixth iteration of wedge fitch since I created 723 00:52:38.920 --> 00:52:44.159 this back twenty years ago. And we call it the wedge fit Scoring Range 724 00:52:44.199 --> 00:52:47.599 Analysis. And what we're taking you through is a little bit of a questionnaire 725 00:52:47.639 --> 00:52:52.599 and interaction and conversation if you will, about your scoring. You know, 726 00:52:52.719 --> 00:52:55.480 how's your set makeup, what kind of irons you playing, what kind of 727 00:52:55.480 --> 00:53:00.480 shafts you play, what's your average distance with a non er and what's comfortable? 728 00:53:00.599 --> 00:53:02.239 You know, what loss of wedges are you used to you know, 729 00:53:02.280 --> 00:53:06.920 and we're trying to get a little picture of a landscape in your golf bag 730 00:53:06.960 --> 00:53:09.480 and your golf game so that we can make a set of recommendations that, 731 00:53:09.599 --> 00:53:12.960 you know, based on what you've told us. You know, we're going 732 00:53:13.039 --> 00:53:16.559 to offer some suggestions about here's what four degree gapping would look like for you, 733 00:53:16.679 --> 00:53:21.199 Here's what five degree gapping should look like. Here's a recommended chap. 734 00:53:21.599 --> 00:53:24.079 If you've been custom fitted for irons, we recommend you carry those specs to 735 00:53:24.119 --> 00:53:28.000 your wedges. You know, if you're a half inch long and two degrees 736 00:53:28.039 --> 00:53:31.199 flat, you know whatever, if you like your grips built up. So 737 00:53:31.360 --> 00:53:35.559 what we're trying to do is create a conversation with you to help us put 738 00:53:35.559 --> 00:53:42.079 the white Edison's in your bag and which if you look at everybody else in 739 00:53:42.079 --> 00:53:45.320 the wedge category, if they're asking you what you want, and I'm trying 740 00:53:45.320 --> 00:53:47.079 to find out, what is it that we can help you figure out what 741 00:53:47.119 --> 00:53:51.719 you need? And that's really our difference. I'm not asking you to go 742 00:53:51.800 --> 00:53:55.280 through and pick what you want. I'm asking you to exchange from information with 743 00:53:55.360 --> 00:54:00.480 us so our team can make a recommendation and so you go through wedge fit. 744 00:54:00.559 --> 00:54:04.159 Thanks for or four minutes, we're gonna spit out kind of an immediate 745 00:54:04.199 --> 00:54:08.559 feedback based on your answers. This is kind of where we think your recommendations. 746 00:54:08.599 --> 00:54:12.800 But one of our wedge fit team is going to look at your answers 747 00:54:12.880 --> 00:54:15.079 and we're going to send you back an email in a couple of days after 748 00:54:15.119 --> 00:54:20.639 we've had a chance to look at some of the of the more subjective data 749 00:54:20.679 --> 00:54:22.760 about you know, what's your ball flight, like what is your you know, 750 00:54:22.800 --> 00:54:27.039 your average distance and that takes a set of human eyeballs to look at 751 00:54:27.039 --> 00:54:30.599 it. I don't think you can get the right wedges just by going in 752 00:54:30.639 --> 00:54:32.280 and picking them. You know, what kind of shafts should I have on 753 00:54:32.400 --> 00:54:35.719 my wedges? What kind of groups should I have on my wedges? And 754 00:54:36.199 --> 00:54:38.880 you know, we're all I mean, we talked every customer if they want 755 00:54:38.960 --> 00:54:42.599 us to. I mean, we really want to make sure we get the 756 00:54:42.719 --> 00:54:45.079 right Edison's in your bag. And we you know, we go to great 757 00:54:45.119 --> 00:54:49.840 pains to design a great wedge, to craft great wedges, but they're still 758 00:54:49.880 --> 00:54:52.840 only going to be as good as the feedback we get, and which is 759 00:54:52.840 --> 00:54:58.000 why we offer one hundred percent risk free trial. There's no premium golf club 760 00:54:58.079 --> 00:55:00.760 company out here. But we'll build you to let you see what we're all 761 00:55:00.800 --> 00:55:05.639 about. We'll build you and the Edison wedge of your choice. Pick your 762 00:55:05.679 --> 00:55:07.440 loft, pick your shaft. We'll build it, you know, to the 763 00:55:07.519 --> 00:55:10.039 length of the life spects you want. We'll build up your grip. We'll 764 00:55:10.039 --> 00:55:14.159 want the right wedge in your bag and go play it for kree of four 765 00:55:14.199 --> 00:55:17.039 or five rounds. And what you're going to see ninety nine times out of 766 00:55:17.039 --> 00:55:22.280 a hundred, you're going to see better trajectories, maybe a little more distance, 767 00:55:22.800 --> 00:55:28.000 visibly, more spin, and you're going to find, most importantly that 768 00:55:28.119 --> 00:55:30.159 you found yourself getting away with some shots going oh I hit that eye on 769 00:55:30.199 --> 00:55:32.679 the face, like, oh wow, it cleared that bunker. I know 770 00:55:32.719 --> 00:55:35.840 when I usually hit an eye on the face, ere it plugs in that 771 00:55:35.920 --> 00:55:38.400 bunker or in that water hole, or it kick, it doesn't get to 772 00:55:38.480 --> 00:55:43.320 the top shelf of the green or whatever. And that's where the Edison wedge 773 00:55:43.400 --> 00:55:46.400 was specifically designed to outperform every other wedge. Is to make you're not so 774 00:55:46.519 --> 00:55:51.400 good shots more like your best ones. And if you hit it perfect, 775 00:55:51.599 --> 00:55:52.639 you can play any wedge you want to play. I'll be the first to 776 00:55:52.639 --> 00:55:55.400 admit it. If you hit every wedge shot right down on the third or 777 00:55:55.440 --> 00:56:01.559 fourth groove with proper shaff lean and then pretty much all wedges, including arms 778 00:56:01.599 --> 00:56:07.800 are about the same there. But those shots that venture a little away from 779 00:56:07.800 --> 00:56:12.000 perfect, those are the ones we're working on making them very acceptable. And 780 00:56:12.280 --> 00:56:14.719 all of your shots, I think you're going to see more visible spin, 781 00:56:15.280 --> 00:56:17.840 particularly on those mid range wedge shots where you don't have the club edg beat 782 00:56:19.159 --> 00:56:22.480 those thirty to seventy yarders. That's where you know, people continue to be 783 00:56:22.519 --> 00:56:30.280 amazed at the kind of spin they get on those intermediate shots. Phenomenal again 784 00:56:30.519 --> 00:56:40.440 Edison Wedges dot com and check Terry's his blog his writing at golfwrx dot com. 785 00:56:40.719 --> 00:56:44.480 Terry, It's always so much fun to talk to you. It's always 786 00:56:44.519 --> 00:56:51.079 such a fascinating lesson in a part of the game that needs more explanation for 787 00:56:51.119 --> 00:56:53.719 every golfer. Really appreciated, Buddy, Well, I'll always enjoy coming on 788 00:56:53.800 --> 00:56:57.320 and sharing. I've meant, you know, a lifetime in the game in 789 00:56:57.400 --> 00:57:00.840 forty years in the industry, and I love sharing what I've learned with people 790 00:57:00.840 --> 00:57:04.599 if it can help people get better golf shouts more often that's what we're all 791 00:57:04.599 --> 00:57:08.039 out there far, and you know that's everybody that played in August of this 792 00:57:08.159 --> 00:57:12.039 last week. That's what they all wanted to do is hit better golf shouts 793 00:57:12.039 --> 00:57:15.119 more often. And if we're out there trying to break a hundred, that's 794 00:57:15.119 --> 00:57:17.320 what we want to do, is get better golf shouts more often. And 795 00:57:17.320 --> 00:57:21.880 and you know my focus is on the short end of the set, helping 796 00:57:21.920 --> 00:57:24.079 you do that so well. We love doing it blow coming on your so 797 00:57:24.840 --> 00:57:30.480 we'll do it again soon and I'm sure so. Recently, I received an 798 00:57:30.480 --> 00:57:35.760 email from a listener commenting on how much they enjoyed the podcast, but asking 799 00:57:36.280 --> 00:57:39.559 how do I avoid information overload. I wish I had an answer for that, 800 00:57:39.679 --> 00:57:45.000 because so far this golf season, I am so into my head that 801 00:57:45.079 --> 00:57:51.679 I cannot score to save my life. I've talked way too much about how 802 00:57:51.840 --> 00:57:55.639 the cold and wet weather we've experienced here in Northern California this winter, which 803 00:57:55.679 --> 00:58:00.000 has prevented me from playing as much golf as I'm accustomed to. As my 804 00:58:00.119 --> 00:58:05.880 golf season pretty much ended in late November and here we are now in late 805 00:58:05.920 --> 00:58:10.239 April. I ended the year with my index down to the lowest point Ever, 806 00:58:10.920 --> 00:58:16.239 so now, after months of not practicing or playing, I'm struggling not 807 00:58:16.320 --> 00:58:22.360 only to make quality golf shots, I'm also making poor decisions on the course, 808 00:58:22.440 --> 00:58:25.639 which are leading to an uncomfortable amount of double and triple bogies in my 809 00:58:25.719 --> 00:58:32.159 scorecard. This past weekend was so bad that I seriously questioned whether or not 810 00:58:32.280 --> 00:58:37.079 I'm truly enjoying myself on the course right now, and maybe it's time to 811 00:58:37.119 --> 00:58:42.800 take up a new hobby. But I also understand the cyclical nature of the 812 00:58:42.880 --> 00:58:46.880 game and know that by the time summer rolls around, I will have presented 813 00:58:47.000 --> 00:58:52.199 a number of guests on the podcast who will put me in a better frame 814 00:58:52.239 --> 00:58:57.159 of mind and should be feeling more comfortable. At least I better be, 815 00:58:57.519 --> 00:59:02.239 or you will have one seriously crank key podcast host on your hands. Also, 816 00:59:02.320 --> 00:59:06.519 now that spring is blooming around us, I'm going to reach out to 817 00:59:06.639 --> 00:59:10.199 many of my local Golf Smarter ambassadors who I've promised to play with this year, 818 00:59:10.440 --> 00:59:15.239 So stay tuned to hear more about that. And speaking of ambassadors, 819 00:59:15.599 --> 00:59:19.719 I want to give a shout out to Joel Gershon of Camarillo, California for 820 00:59:19.840 --> 00:59:24.480 opening up today's episode as our newest Golf Smarter Ambassador Joel took advantage of this 821 00:59:24.519 --> 00:59:30.679 opportunity by selecting Tony Manzoni's video of the Lost Fundamental for his reward. You 822 00:59:30.840 --> 00:59:37.599 too, are invited to join our exclusive global community of golf Smarters by introduce 823 00:59:38.079 --> 00:59:44.960 Yeah, I didn't say golf Smarters, I said Golf's martyrs. Yeah, 824 00:59:45.199 --> 00:59:49.360 by introducing an upcoming episode. If you do, you get a choice of 825 00:59:49.440 --> 00:59:53.199 prizes that include Tony's video or a box of X one balls with the golf 826 00:59:53.239 --> 00:59:59.440 Smarter logo from Oden Golf, the golf brand that sponsors and pays everyday players. 827 01:00:00.159 --> 01:00:04.559 These tour quality balls are a fraction of the price that you usually pay, 828 01:00:04.599 --> 01:00:07.559 and when you use the code golf Smarter check out, you'll receive an 829 01:00:07.559 --> 01:00:12.519 additional twenty percent off your order. Their link is in today's show notes. 830 01:00:12.880 --> 01:00:16.519 And the third prize you can also receive would be a glove and glove storage 831 01:00:16.519 --> 01:00:22.199 compartment from Red Rooster golf dot com, the unique glove subscription service that offers 832 01:00:22.440 --> 01:00:29.280 many styles of gloves in twenty six sizes for both men and women. So 833 01:00:29.320 --> 01:00:31.920 please send an email and I'll get back to you with some instructions of what 834 01:00:32.000 --> 01:00:37.480 to do and what to say. Just write to golf Smarter Podcast at gmail 835 01:00:37.559 --> 01:00:42.360 dot com or visit golf smarter dot com and click on the Hey Fred button 836 01:00:42.840 --> 01:00:46.719 and please follow at golf Smarter on YouTube, TikTok, Instagram, Facebook and 837 01:00:46.800 --> 01:00:52.400 Twitter, or Fred Green That's Green with an E on LinkedIn. If you 838 01:00:52.400 --> 01:00:57.559 have any questions, comments, or suggestions how to get me out of this 839 01:00:57.599 --> 01:01:01.239 hole For an upcoming episode, please click on the Hay Fred button when you 840 01:01:01.360 --> 01:01:05.000 visit golfsmarter dot com