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Those who proclaimed to be able to
fit bounce say they're going to fit to

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the turf you play and the size
divot you take. I would ask you

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this, what's the next wedge lie
that you're going to have going to look

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like? What's the turf under that
lie going to be? You don't know.

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Nobody listening to this podcast knows.
It could be on a hard pad.

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It could be that it rained last
night. The fairways are real soft.

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It could be a bunker of the
scott film pack wet sand. It

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could be a different place in that
same bunker. That's the sandus fluff here.

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We don't get to play tour level
golf courses. We don't get to

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play the exact same turf weekend,
week out, the exact same sand.

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So I mean, if you watch
the tour players, sometimes they nipped the

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ball with no divot at own.
Sometimes they take a bab cult. Well

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that's intentional, but with us that
could be accidental. Alli. If it's

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joelgre Sean from Camario, California,
and I play at Olivish Links golf Course,

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if this golf Smarter number eight nine
one, carrying the right wedge is

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a important as understanding how to use
one with the wedge guy Terry Taylor.

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This is Golf Smarter, sharing stories, tips and insights from great golf mines

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to help you lower your score and
raise your golf IQ. Here's your host,

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Fred Green. Welcome back to the
Golf Smarter podcast. Terry. It's

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glad to be back, bread And
it's always fun when we get together and

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have these these exchanges. Well,
you know, I just happened to be

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going through my spreadsheet today to see. Now Terry's been on a lot for

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a long time. When did he
start? Which our first time together was

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in two in June of two thousand
and eight, episode one hundred twenty nine.

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Wow, And so which company was
that that would have been the first

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one? Right? And then this
is your eighteenth appearance. So we've been

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through what three, Idolon and then
Ben Hogan and now Edison and Edison is

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here to stay. Yeah, that's
so that's so intended to be my last,

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my last go around, and everything
I've ever wanted doing Wedges, I'm

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doing it here. So we have
a lot of fun. Oh man,

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you are such a Texas guy.
You're supposed to say this is my last

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rodeo. Come on, Okay,
sorry about that. I'll know that's okay,

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that's okay. The reason I wanted
to bring you on is because I

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got an email from Edison the other
day that said that the new Edison two

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point zero wedges are now available,
and you kind of tease us. You

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teased us last time you were on
that it was coming and you couldn't talk

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about it. So I really want
to pick your brain today. Okay.

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Well, I'm an open book,
as you know, I do. I

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do. That's why I keep coming
back. So I find it fascinating that,

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uh, you know, especially after
going to the PGA show, so

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many of the OEMs, the manufacturers
of golf clubs, they have to come

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out with new product every six months. They've got to show something different,

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and you know, and we all
know that the restrictions are so tight that

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to create something new is pretty hard
to do. And so they'll come out

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with a new color. You know, it's like the new iPhone yellow.

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Who cares, right, But you
know it's like, oh, we have

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a white driver, now we have
a pink driver. Yeah, but what

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is it going to do for me? But Edison doesn't do that. Edison

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doesn't announce new clubs every six months. Now. We introduced the first generation

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Edison forged in April of twenty twenty, actually announced them earlier of that year,

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and begin actively, you know,
manufacturing and selling them in April of

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twenty twenty. Man at that time, you know, I'm a continuous teak

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or fred. I mean, I'm
you know that I knew these did everything

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I wanted them to do. But
I've continue to say, but what if

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I did this? What if I
did that? And I go through different

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round I'll tech golf clubs. I'll
weld on them and briding on them and

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see how they work and discard them
or put them over in the AHA pile

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if that something really is. And
I excuse me as interesting. But with

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the others and Fords, I mean, they're just such high performing wedges and

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we're so different than anything out there, and and you know, my performance

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criteria is how can I make wedges
more forgiving without sacrificing the skillful shot making

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that you know, everybody has some
level of skillful shot making they're willing to

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try. Some people stay very basic, Some people play wedges out of fear.

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Some people like we see you know
at AUGUSTA you know, some people

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are absolute magicians with their wedges.
These elite players, they do things,

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you know, you watch them at
a Vesta. They hit you know,

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every kind of shot possible within three
feet of the hole, and they do

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it at you know, twenty different
ways. And so every golfer has their

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own comfort level of what they're willing
to try to do with their wedges.

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And I don't want to ever compromise
that skilled shot maker with any of my

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technologies. But most of us and
your listeners, and you know, the

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vast majority, you know, we
have a wedge out and whether we need

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to hit at thirty feet or one
hundred and twenty yards, our goal is

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for it to go that for it
even if I don't hit it quite right.

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And the distance control is the number
one thing that plays golfers, I

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mean their wedges, and it's really
built into the traditional wedges we've always played.

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And you know, you mentioned going
back to Idol on my first wedge

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company, and you know, I've
always tried to move weight up higher in

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the wedge to get more masks behind
that high face shot, behind that toe

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shot. You know, with the
S four line, I've ventured off into

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a progressive waiting and kind of an
accented heel until waiting and wedges and worked

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extremely well. I get emails and
calls from golfers weekly. I'm still playing

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my old score wedges. Is it
time for me to change? And I

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say, yeah, that's called Virald
technology. I've advanced the art in that

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twelve years, and we're seeing other
companies start to do things with wedges.

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Particularly, we're seeing a little more
mass up high in the blade of everybody's

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wedges now, but they're not They're
not even where those old idol and wedges

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were as far as having thickness up
above the center of the golf club.

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And the Edison Forge wedges we introduced
in twenty twenty were twenty five thirty percent

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more mass above the above center face
impact than anybody out there. And I've

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moved that even further with the Edison
two point old wedges, which we have

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up to forty two percent more mass
above the center strike. And what mass

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above the center strike does is it
gives you vertical forgiveness, you know,

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and wedges, because of the loft, it's much easier to hit it high

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in the face than it is with
say a seven hour, and so you

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know, the common misses on wedges
are high on the face and out toward

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the toe. And I examine hundreds
and hundreds and hundreds of wedges, you

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know, in golfers bags, and
I look at how the impact pattern is

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on the face of their golf club. And when I look at a tour

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player's wedges, that impact pattern is
about the size of a dime or a

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penny, and it's right down on
the third and fourth groove. Well,

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when I look at your wedges and
my wedges, even as a low single

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digit handicapper, I look at skilled
club to festivals, I look at rank

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and file six to twenty handicappers,
and that wear pattern is more the size

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of a silver dollar or a half
dollar, and it's much higher in the

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face in the center, and it
skews out toward the toe and high face.

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So a driving forces man, how
do I make that shot turn out

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better without sacrificing that perfect strike down
there on that third or fourth groove.

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And so with the two point zero, I've continued my work to my great

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mass around the golf club head,
and we refined some soul design, my

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Kaylor soul. We can talk about
that we have, and we changed our

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shaft offering considerably and expanded this.
We can do more in the custom world

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with our golfers. But it's a
it's an evolution, not a revolution.

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It's a continuation of what I was
doing in the Edison Forged. To push

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it, I would say, in
today's market, there's only one wedge that

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outperforms our original as worced, and
that's the new Edison two point up.

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The Edison Fords is still the most
high performing wedge out there compared to everything

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else in the market. But I
saw that I had created a prototype that

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even improved upon that performance, and
that's what became the Edison two point h.

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When did the first line of Edison
get released. Edison Fords was introducing

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April of twenty twenty three years ago. Three years. So you were talking

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about six month product cycles. We
had a three year cycle. So okay,

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okay, yeah, because they're still
in my bag and still I'm still

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even though I carry a set of
pinging irons, my wedges, my ping

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wedges are just nice, bright and
shiny because they just don't get used.

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And you taught me very early on
that you always considered a nine iron to

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be a wedge, and yet people
considered them, you know, you know

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that and we were talking about this
in a conversation with my golf professional and

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from golfers the other day. You
know, just because you put a p

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on the bottom of a club doesn't
make it a wedge. And if you

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go back to when the US call
them the modern rates of the game,

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you know, if you go back
and you know, I'm a big fan

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of history from you know, Hogan
Nelson's need to merit all the way back

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to Saracen and Jones and watch how
they played the game and what they did.

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Sarah zend is generally credited would be
in the father of the modern sand

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wedge, in the modern bunker technique
of explosion shots and you know, blasting

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out the bunker. But you look
at the greats of the seventies and eighties

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and Watson and Miller and Nicholas and
you know, all of those guys.

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There were some masterful wedge players,
but they pitched the ball with a pitching

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wedge because their pitching wedge had fifty
one fifty two degrees a loft, and

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then they carried a sand wedge of
fifty five or fifty six. This was

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before the advent of the lob wedge, and that's what they scored with.

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Their nine iron was a forty six
forty seven degree golf club, and you

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know they would bump and run with
an eight ron, which was a forty

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four or forty five degree golf club. Well, then the modern sets that

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we're seeing out there, that forty
four or forty five degree golf club has

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now got a p on the bottom
of it, but it doesn't change the

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dynamics. It's still a forty four
or forty five degree golf club. You

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can not get the loft to hit
a troop pitch shot with that club.

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And you know that became the advent
of the gap wedges and approach wedges and

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these things. But when you get
into the high loft golf clubs, these

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are very peculiar animals because of all
that loft and how the mass is distributed

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to the back of a fifty or
fifty two degree golf club to optimize performance

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is very different than what it is
in that thirty one or thirty three degree

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seven yard And yet you know you're
matching wedges to your arm sets. They

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look like you're seven yard and you
can camp accurately and consistently pitch the ball

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with that thin face, super perimeter
weighted golf club. It's great in the

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seven iron. Great the five yard
makes three and fourns even easier to hit.

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But it doesn't it doesn't advance the
yard and wedge play. And I'm

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just kind of zeroed in on what
happens when you're in prime scoring range,

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whether that starts it one hundred and
fifty yards for you, or whether that

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starts it, you know, one
hundred and ten yards or one hundred yards

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and you're in prov scoring raves and
you have a wedge in your hand.

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It's all about distance control, consistency
of contact, soul, versatility, and

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these are the things that I've just
zeroed in on with the Edison wedges really

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all of the last thirty years,
but thickly with the Edison wedges. We're

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gonna take a time out. We'll
be right back. I love that you

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said the art of wedge play,
because I think that so many golfers when

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they go out to either practice or
warm up and they pull out their wedges,

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they try to hit a full swing
on the wedge, and they don't

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necessarily try to get four or five
different shots out of every club. And

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yeah, what we've learned and what
I'm a big performative is a full swing

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with a driver, and a full
swing with seven iron, and a full

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swing with a gap wedge or three
different full swing and a full swing with

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a wedge to me is about eighty
to eighty five percent of what you consider

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a full swing with the seven or
an eight are And by doing that that

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slower, more deliberate swing, it
allows you to keep your lead side,

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your left side if you're right handed, It allows you to keep that lead

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side ahead of the club through impact, and it produces a better quality strike

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and it produces actually a more penetrating
ball flight in the same distance you would

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get out of a quote full swing, but the ball's not going to balloon

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up in the air as readily.
You're going to make more consistent contact.

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And you know, with wedges,
consistency of contact is how you get distance

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consistency, you know, aside from
the design of the golf club head.

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But I can't you know, we
in the golf club business. We can

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only control what the golf club itself
does. We can't control what the golfer

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does. And it's the golf wedges
are the heaviest head in the in the

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set, they're you know, the
shortest shaft. There's a lot of little

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nuances to wedge play. And you
know, when I'm talking, you're what

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we would consider full swing distance again, eighty to eighty five percent of your

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say, your seven yard swing speed, and you'll see more controllable trajectories.

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But you know you have two or
three four wedges in your bag. You

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need to learn, you know,
what an eighty five percent swing and the

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sixty five percent swing and a half
swing will produce. And now you have

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yardage gapping from you know, let's
say your full swing pitch of edges one

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hundred and fifteen yards, and you
know you need to be able to carve

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that up into five to eight yard
increments all the way down to twenty or

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thirty yards. And you do that
by varying your swing speed, your swing

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link, in which club view you
use. And one of the things we've

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learned, and it's peculiar to all
wedges, but specifically to the Edison two

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point zer, is in those intermediate
wedge shots, you'll get as much or

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more spin and improved distance consistency by
dropping down to your fifty two to fifty

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four degree wedge. Then always reach
it for that high lofted wedge because you're

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inside gap wadge, right, you
know, don't automatically reach for that fifty

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seven or fifty eight or sixty degree
wedge just because you're only sixty yards.

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You know, we're in that sixty
yard shot. With your fifty four degree

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wedge, you're fifty three, and
you'll find more controllable trajectories. You'll find

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no loss of spin, in fact, you make gain spin, and you'll

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find much more consistent impact because that
fifty four degree wedge is more forgiving than

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a fifty eight. If you move
the impact up and down the face,

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a high face shot on a fifty
four is going to go better than a

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high face shot on a fifty eight, regardless of the brand. But you

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know, and I really encourage people, you know that gap wedge that's fifty

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two to fifty forty three wedge,
that should be really your go to wedge

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unless you need the loss of the
fifty eight or sixty. I think that

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most people are surprised that just because
they pull out a wedge they're not going

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to get spin. Putting spin on
a ball is a skill as well.

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I mean, it takes work.
It's not a simple thing to do,

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no, And I've written several blogs
about you know, the dynamics of spin

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and spin is if we leave a
club out of the equation for a minute.

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Spin is a function of club head
speed and cleanliness of contact and where

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on the face you make contact.
So everybody knows the old You know you

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hit a shot, you know you
caught it a little thin. It's a

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little bit of a heater. It
flies past the flag, but it just

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sucks up like it was on breaks, and everybody calls it thin to win,

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right, And that's because when you
made contact thin, I'm not talking

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about one right the eyebrows and I'm
talking about that, Oh I caught that

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a little thin. You had almost
all the mass of the golf club head

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was above that point of impact,
and that creates what's called gear effect,

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and it enhances the spin. The
why the doorplayers spin the ball so much

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because you know how to nip that
ball on the second, third, fourth

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groove, and that's how they get
all that spin because they're hitting it right

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down on that second, third,
or fourth groove, and they're optimizing the

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gear effect of that golf club.
What we did with the Edison wedges is

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put so much mass up in the
top part of the golf club. We're

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optimizing spin up higher in the club
at the fourth, fifth, or sixth

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groove. We're giving you the same
kind of spin that other wedges. You

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would have to hit it on that
second or third groove to get that spin.

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And it's a fundamental of golf club
performance called gear effect, and it

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works horizonti on the golf club.
You hit the ball out on the toe,

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it tends to take a draw spin
back. If you hit it low

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in the heel, it tends to
take a fade spin back to the center.

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That's horizontal gear effect, but that
gear effect works the same way vertically.

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So if you look at the guys
on the tour that are always out

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there to get high launched with low
spin with their drivers, they're hitting the

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ball above the center of the face
with that driver. That the optimum performance

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spot with modern drivers is above center
face and it gets more of the mass

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of that driver below the point of
impact. So the ball wants to launch

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high with minimal spin and in wedge
you're looking for penetrating trajectory with lots of

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spin. But that wedge has all
the weight on the bottom, so you

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have to hit it right down on
that second, third, fourth groove with

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a traditional wedge in order to optimize
spin. Well, that's you know,

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a fraction from a pure blade of
that ball. And you know, we

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don't play the tight fairways they play. We played the ball where it's fluffy

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your fairways, and we kept even
roll it. We hit more shots out

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of the rough. So we amateur
golfers we buy just by nature of the

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playing conditions. We hit the ball
higher in the wedge face than the tour

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players did because of the we're playing
fluff your fairways, the ball up higher

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and so we can't. And let
me just throw this in. You are

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known as the wedge Guy and you've
been writing blogs for a long time.

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Are you still writing blogs for your
golf works? I'm writing for a golf

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of your x dot com. Yes. Every week I think I'm upped to.

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We're talking about how many shows you've
done and how many I've done.

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At last count, I've got over
a thousand articles published as the wedge Guy.

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O will last twenty years. Oh
that's phenomenal. Thank you, Thank

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you for doing that too, and
everyone should look him up for that.

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Let's talk about the grooves for a
second, because I remember at one point

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the rulings on what grooves can offer
what the grooves have that changed and there

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was a lot of concern in the
not only on the professional level of how

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the impact was going to be,
but also a lot of concern from the

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manufacturers of how is this going to
impact their inventory and the future of their

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clubs. Well, it really amazes
me of so many manufacturers in the wedge

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category are still trying to make a
big deal out of grooves and take offence

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to that because the rules of what
we could do to grooves haven't changed since

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twenty ten. Prior to twenty ten, Week started machine cutting grooves, and

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idol On wedges were the first production
wedges to offer the full CNC machine grooves,

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and we could cut those with super
sharp square edges, and they would

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shred golf balls, if you remember, and they would to spend the ball

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like crazy. A lot of tour
players actually back then would would wear down

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their grooves because they spun the ball
too much. For a tour player skill

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level. The USDA changed the rules
in twenty ten and they said, we

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have to put a radius on the
edge of that groove, and it changed

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the way we had to make grooves
because this rule was very different than before,

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so we had to manage this radius
on the edge of the groove.

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But we're getting into, you know, hundreds of thousands of an edge fred,

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we're talking about machining. And when
we did that, the spin off

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the golf club relaxed a little bit
because that groove edge was not so sharp.

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But well, the tour guys actually
liked it because they know how to

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spend the ball a varying amount.
I mean, watch them at August of

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this last week and they're hitting a
sand wedge. They're kind of bumping run

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and letting it released. They're hitting
another wedge that's a one hop and stop.

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You know, they hit those amazing
wedge shots skipped like three times and

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then it stopped. They know how
to do this because they spend thousands of

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hours learning how to do this with
their wedges, hitting all different kinds of

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00:21:55,200 --> 00:21:57,359
shots, and the rest of us
are just trying to make the ball do

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something acceptable. But the USCA has
not changed the rules on grooves since twenty

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ten. The only thing that's changed
is machining techniques and tolerances have gotten incrementally

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better so that we can hold that
tolerance tighter than we could. Say in

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the days of score wedges, we
couldn't hold those tolerances tight as we can

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now. But for a manufactor to
say they created a groove that gives fifteen

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percent more spent, I gotta call
bs on that. Or's your Texas thing

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for you? But you know,
because you can't do that. We tested

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with an Edison Wit with a full
smooth face versus you know, our production

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grooves that are pushed right to the
limit of the USCA and on a dry

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00:22:42,920 --> 00:22:48,039
golf ball, mind you, the
club with no grooves at all only lost

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fifteen percent spit. That's from no
grooves at all to the production groove.

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So for somebody to say they can
add fifteen percent spent by you know,

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cutting their groove and extra you know, nine ten thousands of an inch sharper,

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it can't make it sharper. The
USCA says it has to have a

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radius on the edge, and that
radius is measured that ten thousands of an

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inch and you can't make them sharper
than that. So I really take offense

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to people trying to make a story
where there is of one. Your wedge

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has to have grooves on it,
and the grooves are there to channel away

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moisturing grass to get more of the
face. Just like the tread on your

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tire, the grooves on your golf
blob are designed to channel away moisture and

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grass so that you can get adhesion
to the space between the grooves and get

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pricks it. If you think about, you know, your tires. For

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people that operate in really horrible conditions, they put big blood mud grips on

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their car or their truck, their
jeep. If the dragsters that are running

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00:23:49,839 --> 00:23:53,240
a complete and the Formula one,
when they're running a dry track, everyone

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00:23:53,359 --> 00:23:59,359
totally slick tires because it's a dry
track. They want maximum friction, maximum

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bit easier. But if it starts
raining on the Formula One or NASCAR,

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they got to go into the pit
and get different tarza. They now they've

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got to have tread to channel away
that moisture and grows. Really, that's

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00:24:11,039 --> 00:24:17,480
the purpose they serve is to channel
a way matter and there's only so much

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we can do in the USC says
you can do this, and every quality

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manufacturer pushes that USC limit right to
the limit because we can with modern milling

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techniques. And when you go out
and find wedges that are super cheap,

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you know, and they're all price
points out there, they're probably they can't

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be milling those wedges to eight degree
tolerances those grooves rather because the price point

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will allow it. Milling is an
expensive one at the time process to get

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these grooves in the face to the
ultimate you know, the ultimate measurement.

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That's a phenomenal explanation. I really
appreciate it. We're gonna take another time

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out right back. You mentioned that
you're a tinkerer. I'm fascinated about that.

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00:25:10,400 --> 00:25:15,680
Is if they you are sitting there
with these wedges in your hand and

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your power tools and stuff, or
do you have people you say, all

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right, try this, try this, try this a little bit. How

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where did that you fit? If
I'm doing something evolutionary, I'll typically work

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with our foundry that forges our heads
and finishes our heads for us a tremendous

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00:25:33,799 --> 00:25:37,640
quality of using them since the old
score days. Um, they have a

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00:25:37,640 --> 00:25:41,480
great tool room and they can offer
me some really quick turnaround all things,

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and I'll say, hey, let's
I might send them a sketch. I

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might send them a model that I've
made up with putty and clay and whatever.

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I might just you know, send
them an email here's what I'm thinking.

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But other times I'll take wedges and
I'll go to a local machine shop

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that I have relationship with, and
I'll say, we're gonna cut some material

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00:26:03,880 --> 00:26:06,279
out here, We're gonna weld some
material in there, and then I'm gonna

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go grind on that wedge and um
and get it where we want it.

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So it's a combination. Golf clubs
actually are not the only thing I tinker

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with. I'm tinker with fishing rods
and sodguns and my outboard motor on my

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00:26:18,839 --> 00:26:22,440
baby, all other kinds of things
I'll talk to. So I just I

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00:26:22,480 --> 00:26:26,559
can't get over tinker right out.
Was that little kid that you know,

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00:26:26,640 --> 00:26:30,720
work at my dad's elbow with,
you know, taking fishing reels apart when

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we were back from our saltwater trips
and putting them. I was always the

355
00:26:33,920 --> 00:26:36,759
kid that liked to know how things
work, you know, take a things

356
00:26:36,759 --> 00:26:38,079
apart. Let's see if I can
put them back together and I'll have any

357
00:26:38,119 --> 00:26:45,359
parts flipped over. It was that
guy too, was my brother. Always

358
00:26:45,359 --> 00:26:48,759
the broke stuff and walked away and
it's like, would you do I'm like,

359
00:26:48,039 --> 00:26:51,319
no, no, wait, what
did I do? I'll fix it?

360
00:26:51,359 --> 00:26:56,839
Don't I'll put it back together.
Can can we talk about um bounce?

361
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For a while. We've been hearing
a lot of conversation about bounce,

362
00:27:00,920 --> 00:27:07,119
And again, this conversation is for
the amateur golfer, the recreational golfer who

363
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doesn't really understand the nuances of the
various clubs other than this is a forty

364
00:27:15,839 --> 00:27:18,559
degree, and this is forty five, and this is Oh you mean I'm

365
00:27:18,599 --> 00:27:22,559
supposed to have four degrees in between
each of these clubs. Oh, I

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00:27:22,599 --> 00:27:26,799
didn't know that, you know.
And I think bounce is a really important

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element. And you've messed with,
you've played with, You've perfected bounce and

368
00:27:34,960 --> 00:27:40,119
incorporated it into your clubs over the
years. And I think you have great

369
00:27:40,160 --> 00:27:42,599
explanation for that. Well, you
know, the bottom of a club has

370
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to have bounce, and that's the
downward angle of the soul to keep the

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club from digging in the turf,
to keep it from being a shovel okay,

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So every club has to have some
kind of bounce to it. You

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00:27:55,119 --> 00:27:56,920
know, even your middle and long
arms they have some bounce built in,

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but it's very mild because the angle
of it is shallow. Wedges have more

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00:28:02,200 --> 00:28:06,720
bounce because you're working through a variety
of shots around the greens, bunkers to

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tight turf. And I've always taken
offense to this claim or notion that you

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can sit bounce. I mean,
if I'm John Ram or you know,

378
00:28:18,279 --> 00:28:22,279
a Scottie Cheffer or have that level
skill, I can feel things in the

379
00:28:22,279 --> 00:28:26,759
golf of that we can hardly measure, and they can feel certain things.

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00:28:26,839 --> 00:28:30,160
But I will tell you that at
the Masters this week, the wedges they

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played on Thursday, we're not the
same wedges they were playing after the rains

382
00:28:33,960 --> 00:28:38,519
came because Augusta got softer. These
guys they get to go to the tour

383
00:28:38,599 --> 00:28:42,079
trailer, whether it's Galloway Titles,
whatever, and get a bunch of free

384
00:28:42,079 --> 00:28:45,880
new wedges. I need more bounce. The course just got wet overnight.

385
00:28:45,920 --> 00:28:48,839
I need more bounce. By the
time they got the Sunday they may have

386
00:28:48,880 --> 00:28:52,359
gone back to their other wedges.
That course range pretty well and the ground

387
00:28:52,359 --> 00:28:56,680
got a little siler again, and
they might have gone to different bounces.

388
00:28:56,720 --> 00:29:00,720
And they do that through the course
of the season because they can see things

389
00:29:00,279 --> 00:29:04,240
that we can't feel, and they
know how to execute a jillion different golf

390
00:29:04,279 --> 00:29:12,440
shots. But my challenge to the
notion of bounce fitting is that those who

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00:29:12,559 --> 00:29:17,440
proclaimed to be able to fit bounce
say they're going to fit to the turf

392
00:29:17,519 --> 00:29:21,720
you play and the size divot you
take. I would ask you this,

393
00:29:22,720 --> 00:29:26,279
what's the next wedge lie that you're
going to have going to look? Like?

394
00:29:26,319 --> 00:29:29,880
What's the turf under that lie going
to be? You don't know.

395
00:29:30,079 --> 00:29:33,279
Nobody listening this podcast knows. It
could be on a hard pan. It

396
00:29:33,319 --> 00:29:37,039
could be that it rained last night. The fairways are real soft. It

397
00:29:37,079 --> 00:29:40,480
could be a bunker the scout film
pack wet sand. It could be a

398
00:29:40,519 --> 00:29:44,319
bunker or a different place in that
same bunker that the sand is fluffier.

399
00:29:44,799 --> 00:29:47,480
We don't get to play tour level
golf courses. We don't get to play

400
00:29:47,480 --> 00:29:51,920
the exact same turf week in week
out, the exact same sand and we

401
00:29:52,079 --> 00:29:55,839
take. I mean, if you
watch the tour players, sometimes they nip

402
00:29:55,880 --> 00:29:57,640
the ball with no divot at all. Sometimes they take a beaver cult.

403
00:29:57,640 --> 00:30:02,519
Well that's intentional, but with us
that could be accidental, you know.

404
00:30:03,440 --> 00:30:11,880
So if you don't thin cut,
what's that you said? A beaver cut,

405
00:30:11,200 --> 00:30:15,519
a beaver pelt, a big old
giant divn you see them when they

406
00:30:15,559 --> 00:30:18,960
play? Oh okay, all right, so like I never heard that one

407
00:30:19,000 --> 00:30:22,039
before. Okay, So my point
is if you don't know, if you

408
00:30:22,079 --> 00:30:26,319
don't think the exact same divin every
time, which we amateurs do not,

409
00:30:26,000 --> 00:30:30,680
and you don't play the exact same
turf every time, which nobody does,

410
00:30:30,160 --> 00:30:34,119
then there's no way to fit bounce
to this wide variety of things. So

411
00:30:34,640 --> 00:30:40,519
you know, I'm been uh in
my entry into the wedge business started in

412
00:30:40,519 --> 00:30:44,440
in the early nineties when I created
a soul. So well, high bounce

413
00:30:44,559 --> 00:30:47,880
is good sometime and a low bounce
is good sometime. Why don't I just

414
00:30:47,880 --> 00:30:52,000
put both of them on every wedge
I make? So the Edison wedges and

415
00:30:52,039 --> 00:30:56,000
all my wedges prior have had a
very high bounce in the first quarter to

416
00:30:56,079 --> 00:30:59,400
a third of an inch of the
soul and in a low bounce in the

417
00:30:59,440 --> 00:31:03,000
back part of the soul. So
these two angles are always working together,

418
00:31:03,119 --> 00:31:07,880
or so it doesn't really matter what
kind of lie you have just hit the

419
00:31:07,920 --> 00:31:10,240
shot. I don't know what you'd
have to think about whether you have the

420
00:31:10,359 --> 00:31:12,519
right bounce or not. This club
is going to come out of the turf,

421
00:31:12,759 --> 00:31:18,599
but it's not going to skip if
it's in the tight live And it's

422
00:31:18,680 --> 00:31:23,359
just the smartest, most versable soul
in the inhire wedge category. And I

423
00:31:23,400 --> 00:31:29,319
will agree the big brands that offer
these myriad of bounce angles, they have

424
00:31:29,519 --> 00:31:33,720
a bounce for every possible shot and
div it. Unfortunately, you only can

425
00:31:33,720 --> 00:31:37,759
carry three or four wedges and they
have to have a bounce that works through

426
00:31:37,799 --> 00:31:41,400
a wide variety of conditions because we
buy our wedges. We put by six

427
00:31:41,400 --> 00:31:45,559
seven hundred dollars worth the wedges in
our bag and they need to work.

428
00:31:45,119 --> 00:31:48,960
How many golf courses I'm going to
play? Tell I wear these wedges out?

429
00:31:48,000 --> 00:31:52,400
How many different shots am I going
to face? And the Kaylor soul

430
00:31:53,200 --> 00:31:59,039
is designed to give you the maximum
amount of versatility. And we coined a

431
00:31:59,200 --> 00:32:01,319
term fear you were never going to
walk into a shot that you have the

432
00:32:01,359 --> 00:32:07,960
wrong bouts for and that's really what
it's about. And we have people raving

433
00:32:07,960 --> 00:32:12,680
about him since back in the Idoleon
even before that, the Red Lockhart days

434
00:32:13,200 --> 00:32:17,559
and people raving about this dual bounce
v soul. It's been known by a

435
00:32:17,640 --> 00:32:22,880
number of trademarks through my other companies
that I've designed for. But stuff I'm

436
00:32:22,920 --> 00:32:24,279
just said, Hey, it's my
soul. I'm just gonna put Kaylor soul

437
00:32:24,319 --> 00:32:30,319
on it. So I pad died
that soul in nineteen battles awarded in nineteen

438
00:32:30,400 --> 00:32:34,720
ninety four, and a lot of
tour players. I don't know where they

439
00:32:34,799 --> 00:32:37,960
learned if they found some of my
wedges. But last year it was published

440
00:32:37,960 --> 00:32:44,640
that the greatest player of the modern
era that they were showing his wedges,

441
00:32:44,680 --> 00:32:49,559
which has company, actually has a
grind that off of his initials. We

442
00:32:49,640 --> 00:32:52,279
will mention that, and I'm mad. People say, well, your grind

443
00:32:52,400 --> 00:32:55,680
is kind of a copy of that? Say really, because my grind was

444
00:32:55,759 --> 00:33:00,440
patented when that guy was thirteen years
old. I don't think that I grind

445
00:33:00,559 --> 00:33:02,960
is a copy of what he's learned
to do with his wedget. So,

446
00:33:05,519 --> 00:33:08,720
but I did receive a pattern on
the notion of putting two positive bounce angles

447
00:33:08,720 --> 00:33:13,400
in the soul. That patterns expired. Some other companies are playing around with

448
00:33:13,440 --> 00:33:15,559
it, but they don't have thirty
years experience with that soul that I have,

449
00:33:15,640 --> 00:33:21,839
and I'm continually refining and tweaking how
those two angles are always working together

450
00:33:22,200 --> 00:33:28,799
to give you the ultimate versatility.
So how much tweaking did you do between

451
00:33:29,480 --> 00:33:34,519
very you know, your version one
of Edison in version two. What are

452
00:33:34,559 --> 00:33:39,359
the major changes between the two that
we would notice? The major changes in

453
00:33:39,799 --> 00:33:44,759
the appearance of the back of the
golf club, which looks very different,

454
00:33:45,279 --> 00:33:50,519
But it's because I reallocated, depending
on the law, fourteen to seventeen grams

455
00:33:50,519 --> 00:33:53,799
of mass from lower in the club
ed to higher in the club ed.

456
00:33:53,880 --> 00:34:00,880
So it continued to enhance our forgiveness, continue to shrink our rsion patterns,

457
00:34:00,319 --> 00:34:05,880
continue to help you get a more
penetrating trajectory. I tweaked a little bit

458
00:34:06,279 --> 00:34:10,239
on some of the soul bounce angles. That's very minor. The main difference

459
00:34:10,320 --> 00:34:14,760
in the golf club is in the
back detail, which how I manage the

460
00:34:14,800 --> 00:34:16,519
mass of the golf club. And
when you look at the back of this

461
00:34:16,559 --> 00:34:21,440
golf club, you'll actually realize if
you kind of put your fingers, you

462
00:34:21,440 --> 00:34:22,599
know, on the face of the
club and your thumb in the back of

463
00:34:22,599 --> 00:34:28,559
the club, you can feel this
club actually gets thicker from center face out

464
00:34:28,599 --> 00:34:30,800
toward the toe, from center face
towards the heels. I'm actually putting a

465
00:34:30,840 --> 00:34:37,159
bit more mass behind your miss hit, and not out to the far perimeter

466
00:34:37,199 --> 00:34:39,159
of the golf club, but behind
actually where you miss hit it. And

467
00:34:39,880 --> 00:34:44,199
you know this thing called smash factor. I use this term a lot because

468
00:34:44,239 --> 00:34:49,400
it's a basic, basic term that
we use in golf club is how efficiently

469
00:34:49,840 --> 00:34:53,239
club hit and speed converted to ball
speed. So when drivers were looking for

470
00:34:53,320 --> 00:34:58,400
smash factors in the one point four
or five to one point five two is

471
00:34:58,400 --> 00:35:01,400
about as as anybody's got, which
means ball speed is, you know,

472
00:35:01,519 --> 00:35:07,119
fifty percent more than clubheads feed when
you get down into wedges. That smash

473
00:35:07,159 --> 00:35:13,320
factor is what a perfect strike is
eighteen percent gain a ball speed. But

474
00:35:13,440 --> 00:35:15,079
when you missed that sweet spot by
half an inch, I can go down

475
00:35:15,159 --> 00:35:20,480
by it fifteen sixteen eighteen percent just
because you missed the sweet spot a half

476
00:35:20,480 --> 00:35:24,599
an inch. So what I'm kind
of the example I give. But if

477
00:35:24,599 --> 00:35:28,280
you look at every wedge, that
ball that's hit high in the face,

478
00:35:28,320 --> 00:35:31,719
there's no mass up there behind that
golf there's the mass is now all below

479
00:35:31,719 --> 00:35:36,440
the golf ball and I've used this
analogy a long time, Fred, I

480
00:35:36,440 --> 00:35:40,400
don't know if I've shared it with
you, but perimeter weightings has its reason

481
00:35:40,519 --> 00:35:45,880
for being it as its purpose.
But I think you perimeter weight the impact

482
00:35:45,960 --> 00:35:50,960
area, not the entire golf club. So I'll use a standard, regular

483
00:35:51,000 --> 00:35:55,119
old claw hammer that carpenters have been
using for three hundred years. And when

484
00:35:55,119 --> 00:35:59,400
you drive a nail with a hammer, it is very efficient in driving that

485
00:35:59,519 --> 00:36:02,679
nail, which why nobody's made other
than the pneumatic nail gun. Nobody's ever

486
00:36:02,719 --> 00:36:06,199
made a huge improvement on a claw
hammer, right, I mean, they

487
00:36:06,199 --> 00:36:09,519
were pretty much perfected this tech clogs. But if you take that same hammer

488
00:36:10,280 --> 00:36:15,079
and you turn it on its side
and you try to drive the nail where

489
00:36:15,119 --> 00:36:19,800
the handle goes into that hammer,
and it's very thin there, it doesn't

490
00:36:19,880 --> 00:36:22,440
drive a nail worth of darn.
It's the same hammer, it's the same

491
00:36:22,480 --> 00:36:28,239
weight, it's the same use winging
it, but you're hitting the nail now

492
00:36:28,639 --> 00:36:31,920
where all the mass is away from
that point of impact, and it's not

493
00:36:32,079 --> 00:36:36,559
very efficient. You've lost your smash
factor. And that, to me is

494
00:36:36,599 --> 00:36:38,880
one of the best explanations of smash
factory. If we could all hit the

495
00:36:38,880 --> 00:36:44,599
ball in exactly the same spot every
time. Then we would play golf with

496
00:36:44,639 --> 00:36:47,159
a golf club that looked like a
hammer, because all the mass would be

497
00:36:47,199 --> 00:36:51,840
directly behind the point of impact.
But we have to make the face bigger

498
00:36:52,320 --> 00:36:55,159
because we wouldn't want to swing a
golf club with a face the size of

499
00:36:55,199 --> 00:36:59,880
a quarter. You know, golf
would be impossible. So we make the

500
00:37:00,000 --> 00:37:04,679
golf clube hit. But but and
we still have some mass when we make

501
00:37:04,719 --> 00:37:07,199
that miss it. When we go
to a full perimeter weighted golf globe,

502
00:37:07,239 --> 00:37:12,840
all the mass is at the far
perimeter, so we have a weird smash

503
00:37:12,880 --> 00:37:15,960
factor around the center of the face. But you know, in a muscle

504
00:37:15,000 --> 00:37:20,000
back blade, it's kind of the
opposite, more masses right behind that center

505
00:37:20,039 --> 00:37:23,639
hit because that elite player that likes
the muscle back blade, he wants that

506
00:37:23,719 --> 00:37:28,159
mask behind the miss hit because I
mean behind the center face, because he

507
00:37:28,239 --> 00:37:31,119
hits it there most of the time. So I think the analogy of the

508
00:37:31,159 --> 00:37:35,760
hammer and people can really relate to
the fact everybody's turning to hammer on its

509
00:37:35,760 --> 00:37:38,159
side trying to drive a nail.
It doesn't drive a nail worth a dart

510
00:37:38,719 --> 00:37:45,599
because you've lost your smash factor because
there's no mass right behind impact. All

511
00:37:45,679 --> 00:37:47,760
right, let's take another time.
We'll right back. This week on Golf

512
00:37:47,840 --> 00:37:52,960
Smarter Mulligans is kind of like being
on the seventeenth tea box, as we

513
00:37:52,039 --> 00:37:58,639
only have two episodes left in our
annual Tony Manzoni series to help you launch

514
00:37:58,639 --> 00:38:02,639
your new golf season. This episode
addresses the difference between men and women on

515
00:38:02,679 --> 00:38:07,880
the golf course. Tony says that
the disparity is an ability, it's just

516
00:38:07,280 --> 00:38:14,559
distance. He also talks about taking
advantage not being intimidated by your nerves.

517
00:38:14,920 --> 00:38:17,039
We all get nervous, and we
all get anxious, and that never goes

518
00:38:17,039 --> 00:38:21,840
away, and hopefully never will,
because adrenaline is a good thing if you

519
00:38:21,920 --> 00:38:24,159
use it properly. But if you
set up to the ball properly, whether

520
00:38:24,159 --> 00:38:29,199
you're hitting the ball, chipping the
ball, whatever, now your body dictates

521
00:38:29,239 --> 00:38:32,440
the distance the ball is going to
go by its rotation and temple. You

522
00:38:32,519 --> 00:38:37,000
can fine tune this thing really quick, opposed to trying to tie your hands

523
00:38:37,400 --> 00:38:39,800
when they turn over, how fast
they turn over, and so forth.

524
00:38:40,039 --> 00:38:44,800
And those are the things that the
modern swing, even though this is not

525
00:38:44,880 --> 00:38:47,199
really a modern swing, but it's
a modern way of teaching. You watch

526
00:38:47,239 --> 00:38:50,639
the tour now you look at the
guys when we set to the ball,

527
00:38:50,679 --> 00:38:53,199
you don't see anybody way behind the
ball in address anymore. There was a

528
00:38:53,199 --> 00:38:57,119
guy by the Namasery Hogan, and
said, I want you to stand above

529
00:38:57,199 --> 00:39:00,679
the ball, but not behind it. And that's a great That's Golf Smarter

530
00:39:00,800 --> 00:39:06,719
Mulligan's episode two hundred and seven,
the penultimate episode in our series featuring our

531
00:39:06,760 --> 00:39:10,119
friend and mentor Tony Manzoni. Check
the show notes to learn how to get

532
00:39:10,159 --> 00:39:16,039
Tony's book The Lost Fundamental One Simple
Move Better Golf Forever, and to gain

533
00:39:16,119 --> 00:39:21,800
access to his video of the same
name. Please subscribe for free to both

534
00:39:21,840 --> 00:39:25,880
of our golf podcasts, Golf Smarters, published every Tuesday since two thousand and

535
00:39:25,960 --> 00:39:31,519
five, and our sister podcast that
revisits the best of the Golf Smarter podcast

536
00:39:31,599 --> 00:39:37,079
called Golf Smarter Mulligans, being released
every Friday. From wherever you're listening right

537
00:39:37,079 --> 00:39:46,000
now, Terry, there were two
things when I went to the PGA show

538
00:39:46,039 --> 00:39:53,320
this year that I noticed. One
of them is it's these manufacturers spent a

539
00:39:53,840 --> 00:40:00,760
fortune on being having space, whether
it's a small space or an enormous space,

540
00:40:00,960 --> 00:40:06,320
it costs them a lot of money. The other thing I noticed is

541
00:40:06,360 --> 00:40:13,320
that Edison wasn't there. Why do
you not see a need for you to

542
00:40:13,440 --> 00:40:19,480
have your clubs on display at the
retail show of the year for golf.

543
00:40:20,119 --> 00:40:22,119
Well, first of all, you
understand that's a whole sale show, so

544
00:40:22,280 --> 00:40:28,880
you're of the golf professionals and the
major change everything. And we have been

545
00:40:28,920 --> 00:40:32,000
selling direct to consumer. I like
custom building golf clubs for the golfer it's

546
00:40:32,000 --> 00:40:36,920
going to play them, and we've
done that direct to consumer. But I

547
00:40:36,960 --> 00:40:39,280
don't consider us a direct to consumer
brand by any means. We're getting a

548
00:40:39,280 --> 00:40:45,119
lot of inquiries from the sitting community, the independefiters, the chain fitters,

549
00:40:45,159 --> 00:40:50,239
club Champion trupspect those guys, and
we're working on programs for them. But

550
00:40:50,320 --> 00:40:52,039
to your point, when you go
to that golf show, you know how

551
00:40:52,039 --> 00:40:57,320
many people were there with the small
boot that you never saw because they're just

552
00:40:57,360 --> 00:41:00,679
so much there. I mean,
it's such a massive environment. You know,

553
00:41:00,719 --> 00:41:06,199
the big top five brands will spend
anywhere from a million and a half

554
00:41:06,239 --> 00:41:09,519
to three to four million dollars to
be there four days. And you know,

555
00:41:09,559 --> 00:41:13,400
when you're a billion or two billion
dollar company, that's not a big

556
00:41:13,440 --> 00:41:17,119
deal. And then they have this
giant presence where you know, all the

557
00:41:17,159 --> 00:41:20,079
big brands, you couldn't miss them, right, I mean, they were

558
00:41:20,079 --> 00:41:22,960
all there, and if you went
in to the apparel section, all the

559
00:41:22,000 --> 00:41:25,679
big brands, you couldn't miss them. But you probably walked by a little

560
00:41:25,719 --> 00:41:30,639
dumbs sounded. You walked by dozens
and dozens and dozens of ten and twenty

561
00:41:30,679 --> 00:41:36,159
and thirty foot exhibit booths that you
didn't even notice they were there. But

562
00:41:36,239 --> 00:41:39,519
yet those small companies still made a
persizeable investment to be there. By the

563
00:41:39,519 --> 00:41:43,800
time you rent your space and take
your exhibit there and bring three or four

564
00:41:43,880 --> 00:41:50,519
or five eight people, it's a
very big expenditure. And I've been there

565
00:41:50,559 --> 00:41:53,480
as an exhibitor and had great success. I've been there as an exhibitor who

566
00:41:53,519 --> 00:42:00,559
wondered why I did that, But
you know, I mean, it's really

567
00:42:00,559 --> 00:42:06,119
a matter of economics. And we're
a young company and we're growing very methodically

568
00:42:06,159 --> 00:42:09,840
and rapidly, doubling every year of
the six months, and we can manage

569
00:42:09,880 --> 00:42:15,480
that. But we really have about
our program where I wanted to take it

570
00:42:15,599 --> 00:42:21,800
to golf professionals and sitting studios.
Yet with that said, we have some

571
00:42:22,199 --> 00:42:24,519
independeceitors around the world that are fitting
our golf clubs and doing a very good

572
00:42:24,599 --> 00:42:31,360
job of it, and and we
support those guys with a good component program.

573
00:42:31,679 --> 00:42:35,320
Right, Okay, you're right,
wholesale show, not retail. But

574
00:42:35,480 --> 00:42:39,000
all the retailers are there attending the
show to see what they mean. All

575
00:42:39,039 --> 00:42:45,440
the big buyers are there, and
we're having their meetings and yeah. Yeah.

576
00:42:45,519 --> 00:42:46,719
As a matter of fact, I
got an email this morning from a

577
00:42:46,719 --> 00:42:50,599
listener who said, I listened to
your episodes about when you went to the

578
00:42:50,599 --> 00:42:54,320
PGA show and there was this one
product that you talked about that I'm really

579
00:42:54,360 --> 00:42:59,000
fascinated, but I can't find them
anywhere online. It's like, yeah,

580
00:42:59,039 --> 00:43:02,519
I have a feeling they didn't get
any funding because that was a very quiet

581
00:43:02,599 --> 00:43:07,800
booth and they were just trying to
get themselves out there enough to see if

582
00:43:07,800 --> 00:43:10,960
they can get some money behind it. But it may not have worked out

583
00:43:12,079 --> 00:43:15,880
so well. There's a lot of
people that go to the show hoping for

584
00:43:15,960 --> 00:43:17,559
a miracle, and you know,
it's like, hey, I've got a

585
00:43:17,559 --> 00:43:21,159
new golf called me. I have
to go to the show, and you

586
00:43:21,199 --> 00:43:24,679
know, the wholesale world in golf
and I've been in this business forty years.

587
00:43:24,800 --> 00:43:30,000
But you know, and I kind
of say this tongue in cheap,

588
00:43:30,119 --> 00:43:36,320
but the vast majority of golf stuff
is purchased at the big retail stores,

589
00:43:37,119 --> 00:43:42,360
you know, Golf Galaxy, Dicks, PGA, Tour Superstore. And while

590
00:43:42,440 --> 00:43:45,800
most of the equipment is purchased there, very little of it is actually sold

591
00:43:45,920 --> 00:43:52,079
there, meaning that it gets up
to me to get people interested in Edison

592
00:43:52,119 --> 00:43:55,519
Golf and to get them interested in
Edison Wedges and educate them about Edison Wedges.

593
00:43:55,559 --> 00:44:00,719
And I'm not going to be able
to go into the retail world and

594
00:44:01,599 --> 00:44:07,000
get thousands of retail flour salespeople familiar
with what we do and why. And

595
00:44:07,760 --> 00:44:14,079
the big companies they don't insent their
salesman to sell you one thing over another.

596
00:44:14,199 --> 00:44:16,039
Their floor people are there to take
care of you. Hey, I'm

597
00:44:16,039 --> 00:44:20,639
looking for the new callaway driver.
They're right over here, sir, have

598
00:44:20,719 --> 00:44:22,000
you hit one of these? Let
me. He is not going to say,

599
00:44:22,000 --> 00:44:25,000
oh yeah, but you'all to try
the tailormader. That's not their job.

600
00:44:25,280 --> 00:44:29,199
Their job is to take you what
you came for. Hi, can

601
00:44:29,199 --> 00:44:30,599
I help you today? Yeah?
I need some golf balls? Well,

602
00:44:30,599 --> 00:44:34,079
Tan, you want I got it
right over here. I'm try this guy.

603
00:44:34,199 --> 00:44:37,079
Okay, they're right here. He's
not gonna say but if you tried

604
00:44:37,079 --> 00:44:39,840
the bridgetoner, if you tried the
callaway, that's not their job. Their

605
00:44:39,920 --> 00:44:45,280
job is to facilitate your shopping experience. And so, you know, my

606
00:44:45,360 --> 00:44:50,000
thought is, if if we have
to do all the selling anyway, then

607
00:44:50,280 --> 00:44:53,039
let's go ahead and consummate that transaction
and have a one on one relationship.

608
00:44:53,079 --> 00:44:58,719
We talked to probably forty percent of
our customers actually have a conversation with us

609
00:44:58,719 --> 00:45:01,480
before they buy wedges, and sixty
percent of them they'll go in and buy

610
00:45:01,480 --> 00:45:05,119
all their own. But uh,
you know, we want to make sure

611
00:45:05,199 --> 00:45:07,960
you get the right Edison wedges in
your bag, the right loss, the

612
00:45:07,039 --> 00:45:10,639
right shaft you talked about, you
know, some other changes of the Edison

613
00:45:10,719 --> 00:45:15,760
two point zero. We've got a
whole new assortment of KBS shafts standard.

614
00:45:15,800 --> 00:45:22,000
We've broadened our shaft offering, we've
broadened our grip offering. Um now we're

615
00:45:22,079 --> 00:45:25,719
continuing to broaden that. You know, we are the premium custom wedge company,

616
00:45:25,719 --> 00:45:30,440
and that's what we want to be. We're building those high performance wedge

617
00:45:30,440 --> 00:45:34,480
heads in the business. But we
want to turn those into high performance wedges

618
00:45:34,559 --> 00:45:37,480
by making sure we get the right
loss, the right shaft, right grip,

619
00:45:37,559 --> 00:45:42,360
the right specification. You know,
we want people to have Edison wedges

620
00:45:42,360 --> 00:45:45,960
in their bag that are built just
for them, and we love interacting with

621
00:45:46,199 --> 00:45:52,000
our customers to make sure we get
those just right, right right. So,

622
00:45:52,159 --> 00:45:58,719
for a golfer who plays uh weekly, okay, or maybe twice a

623
00:45:58,719 --> 00:46:02,599
week, same kind of golfer,
how long should a wedge last? Because

624
00:46:04,119 --> 00:46:06,679
I mean, you're definitely gonna be
hitting your wedge as a whole lot more

625
00:46:06,719 --> 00:46:10,559
than you're hitting your driver or your
three wood right or you're five iron.

626
00:46:10,840 --> 00:46:15,719
Your wedges are going to get played
almost every hole. Yeah, and you

627
00:46:15,760 --> 00:46:20,239
know, there's one major brand that
says your wedges need to be replaced after

628
00:46:20,840 --> 00:46:25,039
sixty to seventy rounds, and I
find that to be economically not viable for

629
00:46:25,119 --> 00:46:30,199
the average golfer. Yeah, but
tour guys. Tour guys changed their wedges

630
00:46:30,239 --> 00:46:34,000
out very frequently because they don't have
to pay for them. I mean,

631
00:46:34,159 --> 00:46:37,800
they're gonna and their livelihoods depend on
it, even if they did have to

632
00:46:37,880 --> 00:46:42,239
buy them with them kind of money
they're they're playing for it to put a

633
00:46:42,360 --> 00:46:45,559
new five or six hundred dollars set
of wedges in the bag every month is

634
00:46:45,599 --> 00:46:47,719
not cost prohibited for them, but
it is for us. You know they're

635
00:46:47,760 --> 00:46:52,119
playing golf for recreation, and you
know that six or seven eight hundred dollars

636
00:46:52,119 --> 00:46:55,320
set of wedges is an investment.
I need to get several years out of

637
00:46:55,320 --> 00:47:01,519
those we have had. I've had
Edison wedges in my bag. I've got

638
00:47:01,760 --> 00:47:07,480
my forty nine degree. Has been
in my bag since the first ones Prince

639
00:47:07,559 --> 00:47:10,360
twenty. The first amples came in
the fall of twenty nineteen. I hit

640
00:47:10,400 --> 00:47:14,360
that golf glob of a lot.
I'm not seeing any loss of spin.

641
00:47:15,400 --> 00:47:19,840
The chrome we use is very durable. The Edison two point zers have a

642
00:47:19,920 --> 00:47:22,920
new what we call peril chrome that
has a little more slickness to it to

643
00:47:23,079 --> 00:47:28,039
channel a way moisture a little faster
at something new in chrome plating. All

644
00:47:28,039 --> 00:47:31,599
of these are incremental in menuscule.
But if you look at the face your

645
00:47:31,599 --> 00:47:36,159
wedge, and you can look at
it with a simple like a little loop

646
00:47:36,280 --> 00:47:39,280
or a magnifying glass, and if
the if the edges of the groove are

647
00:47:39,320 --> 00:47:45,519
not worn through and rusting, you
really haven't lost any spin off that golf

648
00:47:45,519 --> 00:47:49,920
club. And with the Edisons,
you know, our club head was engineered

649
00:47:50,480 --> 00:47:54,880
for spin, and so you know, the grooves just don't wear that fast.

650
00:47:54,960 --> 00:48:00,079
Modern golf balls are soft. You
know your Sandwige if you hit a

651
00:48:00,079 --> 00:48:02,239
lot of bunker shots. I actually
had a guy tell me, asked me

652
00:48:02,480 --> 00:48:07,079
if this weear was normal. He
was one of our first Edison customers,

653
00:48:07,360 --> 00:48:09,559
and he had literally worn the chrome
off of the soul of the golf bull.

654
00:48:09,639 --> 00:48:13,559
He's hit so many golf balls.
And and I'm and I mean it

655
00:48:13,599 --> 00:48:15,239
was totally worn off down to the
bare metal. And I said, you

656
00:48:15,239 --> 00:48:17,400
know, I want that for my
collection. I'm gonna send you a new

657
00:48:17,639 --> 00:48:21,719
I'll re put a new end on
that witch for you, because I've never

658
00:48:21,760 --> 00:48:23,840
seen one like that before. And
and I thought, I've played a lot

659
00:48:23,880 --> 00:48:27,039
of golf and hit a lot of
balls. I've never even come close to

660
00:48:27,039 --> 00:48:30,360
wear the chrome off the bottom.
So my hat's off to that guy.

661
00:48:30,400 --> 00:48:32,599
He has enough time to hit that
many golf balls unless he hits them all

662
00:48:32,639 --> 00:48:36,519
off a cardpan for something I don't
want. How he did that, Well,

663
00:48:37,280 --> 00:48:39,559
well, you know I did.
Actually, as you mentioned, I

664
00:48:39,639 --> 00:48:47,559
did notice on my uh my Edison
fifty seven degree that it's got some damage

665
00:48:47,599 --> 00:48:50,960
to the face. I mean,
there's some pits in it, there's some

666
00:48:51,159 --> 00:48:58,920
you know, it's like rocks got
well you get bagwere you're gonna get bagwear?

667
00:48:59,400 --> 00:49:00,920
Nope, you know it. I
mean, in a perfect world,

668
00:49:00,960 --> 00:49:05,159
people would keep, you know,
a cover on their wedges in their arms

669
00:49:05,199 --> 00:49:07,119
and you know, to keep them
fristine. Golfers don't do that. I

670
00:49:07,119 --> 00:49:10,239
mean, you kind of. I
mean if they want to be probably they

671
00:49:10,239 --> 00:49:14,920
don't want to be made fun what
covers on their earns? And I see

672
00:49:15,199 --> 00:49:19,079
very few people with covers on their
arms. Just never been done, but

673
00:49:19,239 --> 00:49:22,760
yet there's a real argument for it. You know, the cover on your

674
00:49:22,760 --> 00:49:25,440
wood is to keep it looking on
your drivers, to keep it looking pretty.

675
00:49:25,519 --> 00:49:30,039
But it doesn't really but it doesn't
really have any effect on the playability.

676
00:49:30,239 --> 00:49:32,679
But if you kept covers on your
wedges, that would affect playability.

677
00:49:32,840 --> 00:49:37,400
I mean, it would keep your
faces you know, getting bag where Then

678
00:49:37,440 --> 00:49:39,400
you know, you you throw that
wedge down in the bag. It's the

679
00:49:39,400 --> 00:49:44,320
shortest clubs and we can bang off
of every iron theoretically on its way to

680
00:49:44,400 --> 00:49:46,159
the bottom of the bag, you
know, and and the face has pointed

681
00:49:46,239 --> 00:49:50,880
up so it's hitting the top of
your other irons on the way end of

682
00:49:50,920 --> 00:49:52,760
the bag, and so you know, that's banging the face. I mean,

683
00:49:52,840 --> 00:49:57,559
I see that. I don't think
that affects playability. Um, I

684
00:49:57,599 --> 00:50:00,360
mean mine are pretty battered up too, but you know, and I've got

685
00:50:00,400 --> 00:50:01,360
a whole shop full of them.
I could go put new ones in my

686
00:50:01,400 --> 00:50:05,199
bag anytime I want, but I
don't. I don't see the need to

687
00:50:05,239 --> 00:50:07,599
do that. Yeah, you know, but again, I'm not playing for

688
00:50:07,920 --> 00:50:14,039
three or four dollars every week either. Yeah, you're absolutely right. It's

689
00:50:14,039 --> 00:50:16,800
bag where it's got to be.
The just the irons banging into one another.

690
00:50:17,480 --> 00:50:21,440
And you know, some people don't
even know how to load their bag

691
00:50:21,599 --> 00:50:23,760
with the clubs, and you know, so that they could take advantage of

692
00:50:23,920 --> 00:50:29,800
the faces of the club's not getting
damaged. They don't realize that there's an

693
00:50:29,800 --> 00:50:35,920
actual protocol of how to load your
bag. Yeah, you know in golfers,

694
00:50:35,920 --> 00:50:38,440
I mean I see golfers with bags
full of thousands of dollars at the

695
00:50:38,440 --> 00:50:42,800
golf clubs and no head covers on
the woods, and you know, banging

696
00:50:42,840 --> 00:50:45,000
them around, and you know,
I mean everybody their own I see some

697
00:50:45,239 --> 00:50:49,840
put put covers on their irons but
I think, you know, we all

698
00:50:49,840 --> 00:50:53,119
take care of our golf clubs,
our automobiles, are you know, polish,

699
00:50:53,159 --> 00:50:55,400
our shoes do whatever. I mean, we all have a different set

700
00:50:55,400 --> 00:51:00,639
of standards for how we take care
of our things. And you know,

701
00:51:00,639 --> 00:51:01,880
I've boys thought if there, if
there was a way to come up with

702
00:51:01,920 --> 00:51:07,840
a really cool color protective cover for
a wedge that people would actually use,

703
00:51:07,519 --> 00:51:12,239
um that wouldn't look goofy. I
think there's a big stigma about if I

704
00:51:12,320 --> 00:51:15,360
put covers on irons, everybody's gonna
think I'm a nerd. But you know,

705
00:51:15,760 --> 00:51:17,800
but it's not well and you don't
see that. The tour players don't

706
00:51:17,800 --> 00:51:22,320
do it, and they're making the
limit with these these clubs. So but

707
00:51:22,400 --> 00:51:28,639
again they get Actually, I actually
played with a guy who carried his bag

708
00:51:29,039 --> 00:51:31,920
when he played, He walked,
he carried, and he loved the sound

709
00:51:31,920 --> 00:51:36,639
of the bed clubs banging up against
each other. And I'm like, I

710
00:51:36,639 --> 00:51:42,440
can't. I'm miss I missed the
sound of metal spikes on the cart path

711
00:51:42,480 --> 00:51:46,199
coming out into the locker room that
you know, and the rate we get

712
00:51:46,199 --> 00:51:50,559
your game face on with those metal
speaking. I missed the sound of metal

713
00:51:50,599 --> 00:51:53,039
spikes on concrete. We don't have
that anymore. No, no, you

714
00:51:53,199 --> 00:51:57,440
only do. You only get that
on TV when they're when they finish around

715
00:51:57,519 --> 00:52:01,039
and the cameras are following the guys. But it sure has made the locker

716
00:52:01,159 --> 00:52:08,000
room carpet last a loss. Yes, it has. Tell me about um

717
00:52:08,159 --> 00:52:13,079
wedge fit and how that works for
the consumer when they want to go to

718
00:52:14,079 --> 00:52:19,480
when they go to Edison dot com
and are interested in buying some some wedges,

719
00:52:20,400 --> 00:52:23,679
a wedge or a set of wedges, you have a program called wedge

720
00:52:23,679 --> 00:52:30,199
fit that is, you know,
a great feature to have for anybody who

721
00:52:30,280 --> 00:52:35,920
wants to buy directly from the manufacturer. You know my approach to wedge fit

722
00:52:35,960 --> 00:52:38,880
and this is like the fifth or
sixth iteration of wedge fitch since I created

723
00:52:38,920 --> 00:52:44,159
this back twenty years ago. And
we call it the wedge fit Scoring Range

724
00:52:44,199 --> 00:52:47,599
Analysis. And what we're taking you
through is a little bit of a questionnaire

725
00:52:47,639 --> 00:52:52,599
and interaction and conversation if you will, about your scoring. You know,

726
00:52:52,719 --> 00:52:55,480
how's your set makeup, what kind
of irons you playing, what kind of

727
00:52:55,480 --> 00:53:00,480
shafts you play, what's your average
distance with a non er and what's comfortable?

728
00:53:00,599 --> 00:53:02,239
You know, what loss of wedges
are you used to you know,

729
00:53:02,280 --> 00:53:06,920
and we're trying to get a little
picture of a landscape in your golf bag

730
00:53:06,960 --> 00:53:09,480
and your golf game so that we
can make a set of recommendations that,

731
00:53:09,599 --> 00:53:12,960
you know, based on what you've
told us. You know, we're going

732
00:53:13,039 --> 00:53:16,559
to offer some suggestions about here's what
four degree gapping would look like for you,

733
00:53:16,679 --> 00:53:21,199
Here's what five degree gapping should look
like. Here's a recommended chap.

734
00:53:21,599 --> 00:53:24,079
If you've been custom fitted for irons, we recommend you carry those specs to

735
00:53:24,119 --> 00:53:28,000
your wedges. You know, if
you're a half inch long and two degrees

736
00:53:28,039 --> 00:53:31,199
flat, you know whatever, if
you like your grips built up. So

737
00:53:31,360 --> 00:53:35,559
what we're trying to do is create
a conversation with you to help us put

738
00:53:35,559 --> 00:53:42,079
the white Edison's in your bag and
which if you look at everybody else in

739
00:53:42,079 --> 00:53:45,320
the wedge category, if they're asking
you what you want, and I'm trying

740
00:53:45,320 --> 00:53:47,079
to find out, what is it
that we can help you figure out what

741
00:53:47,119 --> 00:53:51,719
you need? And that's really our
difference. I'm not asking you to go

742
00:53:51,800 --> 00:53:55,280
through and pick what you want.
I'm asking you to exchange from information with

743
00:53:55,360 --> 00:54:00,480
us so our team can make a
recommendation and so you go through wedge fit.

744
00:54:00,559 --> 00:54:04,159
Thanks for or four minutes, we're
gonna spit out kind of an immediate

745
00:54:04,199 --> 00:54:08,559
feedback based on your answers. This
is kind of where we think your recommendations.

746
00:54:08,599 --> 00:54:12,800
But one of our wedge fit team
is going to look at your answers

747
00:54:12,880 --> 00:54:15,079
and we're going to send you back
an email in a couple of days after

748
00:54:15,119 --> 00:54:20,639
we've had a chance to look at
some of the of the more subjective data

749
00:54:20,679 --> 00:54:22,760
about you know, what's your ball
flight, like what is your you know,

750
00:54:22,800 --> 00:54:27,039
your average distance and that takes a
set of human eyeballs to look at

751
00:54:27,039 --> 00:54:30,599
it. I don't think you can
get the right wedges just by going in

752
00:54:30,639 --> 00:54:32,280
and picking them. You know,
what kind of shafts should I have on

753
00:54:32,400 --> 00:54:35,719
my wedges? What kind of groups
should I have on my wedges? And

754
00:54:36,199 --> 00:54:38,880
you know, we're all I mean, we talked every customer if they want

755
00:54:38,960 --> 00:54:42,599
us to. I mean, we
really want to make sure we get the

756
00:54:42,719 --> 00:54:45,079
right Edison's in your bag. And
we you know, we go to great

757
00:54:45,119 --> 00:54:49,840
pains to design a great wedge,
to craft great wedges, but they're still

758
00:54:49,880 --> 00:54:52,840
only going to be as good as
the feedback we get, and which is

759
00:54:52,840 --> 00:54:58,000
why we offer one hundred percent risk
free trial. There's no premium golf club

760
00:54:58,079 --> 00:55:00,760
company out here. But we'll build
you to let you see what we're all

761
00:55:00,800 --> 00:55:05,639
about. We'll build you and the
Edison wedge of your choice. Pick your

762
00:55:05,679 --> 00:55:07,440
loft, pick your shaft. We'll
build it, you know, to the

763
00:55:07,519 --> 00:55:10,039
length of the life spects you want. We'll build up your grip. We'll

764
00:55:10,039 --> 00:55:14,159
want the right wedge in your bag
and go play it for kree of four

765
00:55:14,199 --> 00:55:17,039
or five rounds. And what you're
going to see ninety nine times out of

766
00:55:17,039 --> 00:55:22,280
a hundred, you're going to see
better trajectories, maybe a little more distance,

767
00:55:22,800 --> 00:55:28,000
visibly, more spin, and you're
going to find, most importantly that

768
00:55:28,119 --> 00:55:30,159
you found yourself getting away with some
shots going oh I hit that eye on

769
00:55:30,199 --> 00:55:32,679
the face, like, oh wow, it cleared that bunker. I know

770
00:55:32,719 --> 00:55:35,840
when I usually hit an eye on
the face, ere it plugs in that

771
00:55:35,920 --> 00:55:38,400
bunker or in that water hole,
or it kick, it doesn't get to

772
00:55:38,480 --> 00:55:43,320
the top shelf of the green or
whatever. And that's where the Edison wedge

773
00:55:43,400 --> 00:55:46,400
was specifically designed to outperform every other
wedge. Is to make you're not so

774
00:55:46,519 --> 00:55:51,400
good shots more like your best ones. And if you hit it perfect,

775
00:55:51,599 --> 00:55:52,639
you can play any wedge you want
to play. I'll be the first to

776
00:55:52,639 --> 00:55:55,400
admit it. If you hit every
wedge shot right down on the third or

777
00:55:55,440 --> 00:56:01,559
fourth groove with proper shaff lean and
then pretty much all wedges, including arms

778
00:56:01,599 --> 00:56:07,800
are about the same there. But
those shots that venture a little away from

779
00:56:07,800 --> 00:56:12,000
perfect, those are the ones we're
working on making them very acceptable. And

780
00:56:12,280 --> 00:56:14,719
all of your shots, I think
you're going to see more visible spin,

781
00:56:15,280 --> 00:56:17,840
particularly on those mid range wedge shots
where you don't have the club edg beat

782
00:56:19,159 --> 00:56:22,480
those thirty to seventy yarders. That's
where you know, people continue to be

783
00:56:22,519 --> 00:56:30,280
amazed at the kind of spin they
get on those intermediate shots. Phenomenal again

784
00:56:30,519 --> 00:56:40,440
Edison Wedges dot com and check Terry's
his blog his writing at golfwrx dot com.

785
00:56:40,719 --> 00:56:44,480
Terry, It's always so much fun
to talk to you. It's always

786
00:56:44,519 --> 00:56:51,079
such a fascinating lesson in a part
of the game that needs more explanation for

787
00:56:51,119 --> 00:56:53,719
every golfer. Really appreciated, Buddy, Well, I'll always enjoy coming on

788
00:56:53,800 --> 00:56:57,320
and sharing. I've meant, you
know, a lifetime in the game in

789
00:56:57,400 --> 00:57:00,840
forty years in the industry, and
I love sharing what I've learned with people

790
00:57:00,840 --> 00:57:04,599
if it can help people get better
golf shouts more often that's what we're all

791
00:57:04,599 --> 00:57:08,039
out there far, and you know
that's everybody that played in August of this

792
00:57:08,159 --> 00:57:12,039
last week. That's what they all
wanted to do is hit better golf shouts

793
00:57:12,039 --> 00:57:15,119
more often. And if we're out
there trying to break a hundred, that's

794
00:57:15,119 --> 00:57:17,320
what we want to do, is
get better golf shouts more often. And

795
00:57:17,320 --> 00:57:21,880
and you know my focus is on
the short end of the set, helping

796
00:57:21,920 --> 00:57:24,079
you do that so well. We
love doing it blow coming on your so

797
00:57:24,840 --> 00:57:30,480
we'll do it again soon and I'm
sure so. Recently, I received an

798
00:57:30,480 --> 00:57:35,760
email from a listener commenting on how
much they enjoyed the podcast, but asking

799
00:57:36,280 --> 00:57:39,559
how do I avoid information overload.
I wish I had an answer for that,

800
00:57:39,679 --> 00:57:45,000
because so far this golf season,
I am so into my head that

801
00:57:45,079 --> 00:57:51,679
I cannot score to save my life. I've talked way too much about how

802
00:57:51,840 --> 00:57:55,639
the cold and wet weather we've experienced
here in Northern California this winter, which

803
00:57:55,679 --> 00:58:00,000
has prevented me from playing as much
golf as I'm accustomed to. As my

804
00:58:00,119 --> 00:58:05,880
golf season pretty much ended in late
November and here we are now in late

805
00:58:05,920 --> 00:58:10,239
April. I ended the year with
my index down to the lowest point Ever,

806
00:58:10,920 --> 00:58:16,239
so now, after months of not
practicing or playing, I'm struggling not

807
00:58:16,320 --> 00:58:22,360
only to make quality golf shots,
I'm also making poor decisions on the course,

808
00:58:22,440 --> 00:58:25,639
which are leading to an uncomfortable amount
of double and triple bogies in my

809
00:58:25,719 --> 00:58:32,159
scorecard. This past weekend was so
bad that I seriously questioned whether or not

810
00:58:32,280 --> 00:58:37,079
I'm truly enjoying myself on the course
right now, and maybe it's time to

811
00:58:37,119 --> 00:58:42,800
take up a new hobby. But
I also understand the cyclical nature of the

812
00:58:42,880 --> 00:58:46,880
game and know that by the time
summer rolls around, I will have presented

813
00:58:47,000 --> 00:58:52,199
a number of guests on the podcast
who will put me in a better frame

814
00:58:52,239 --> 00:58:57,159
of mind and should be feeling more
comfortable. At least I better be,

815
00:58:57,519 --> 00:59:02,239
or you will have one seriously crank
key podcast host on your hands. Also,

816
00:59:02,320 --> 00:59:06,519
now that spring is blooming around us, I'm going to reach out to

817
00:59:06,639 --> 00:59:10,199
many of my local Golf Smarter ambassadors
who I've promised to play with this year,

818
00:59:10,440 --> 00:59:15,239
So stay tuned to hear more about
that. And speaking of ambassadors,

819
00:59:15,599 --> 00:59:19,719
I want to give a shout out
to Joel Gershon of Camarillo, California for

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00:59:19,840 --> 00:59:24,480
opening up today's episode as our newest
Golf Smarter Ambassador Joel took advantage of this

821
00:59:24,519 --> 00:59:30,679
opportunity by selecting Tony Manzoni's video of
the Lost Fundamental for his reward. You

822
00:59:30,840 --> 00:59:37,599
too, are invited to join our
exclusive global community of golf Smarters by introduce

823
00:59:38,079 --> 00:59:44,960
Yeah, I didn't say golf Smarters, I said Golf's martyrs. Yeah,

824
00:59:45,199 --> 00:59:49,360
by introducing an upcoming episode. If
you do, you get a choice of

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00:59:49,440 --> 00:59:53,199
prizes that include Tony's video or a
box of X one balls with the golf

826
00:59:53,239 --> 00:59:59,440
Smarter logo from Oden Golf, the
golf brand that sponsors and pays everyday players.

827
01:00:00,159 --> 01:00:04,559
These tour quality balls are a fraction
of the price that you usually pay,

828
01:00:04,599 --> 01:00:07,559
and when you use the code golf
Smarter check out, you'll receive an

829
01:00:07,559 --> 01:00:12,519
additional twenty percent off your order.
Their link is in today's show notes.

830
01:00:12,880 --> 01:00:16,519
And the third prize you can also
receive would be a glove and glove storage

831
01:00:16,519 --> 01:00:22,199
compartment from Red Rooster golf dot com, the unique glove subscription service that offers

832
01:00:22,440 --> 01:00:29,280
many styles of gloves in twenty six
sizes for both men and women. So

833
01:00:29,320 --> 01:00:31,920
please send an email and I'll get
back to you with some instructions of what

834
01:00:32,000 --> 01:00:37,480
to do and what to say.
Just write to golf Smarter Podcast at gmail

835
01:00:37,559 --> 01:00:42,360
dot com or visit golf smarter dot
com and click on the Hey Fred button

836
01:00:42,840 --> 01:00:46,719
and please follow at golf Smarter on
YouTube, TikTok, Instagram, Facebook and

837
01:00:46,800 --> 01:00:52,400
Twitter, or Fred Green That's Green
with an E on LinkedIn. If you

838
01:00:52,400 --> 01:00:57,559
have any questions, comments, or
suggestions how to get me out of this

839
01:00:57,599 --> 01:01:01,239
hole For an upcoming episode, please
click on the Hay Fred button when you

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01:01:01,360 --> 01:01:05,000
visit golfsmarter dot com