WEBVTT

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I am a Chicago kid, born
and raised in the city. I grew

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up in a small, type and
knit neighborhood, and I had the opportunity

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of having wonderful friends and family around
me at all times. All Right about

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what about school? Where'd you go
to school at? Well, I grew

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up with very modest means, and
so I had to work really hard at

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either getting getting a scholarship or either
academic scholarship or sports scholarship. And I

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was lucky enough to be able to
get a scholarship to Salin Illinois University,

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where I majored in finance outstanding.
And you and I have something in common.

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I'm also a Chicago kid Rogers Park
back in the olden days. So

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I found out from my mom the
other day that Cook County is no longer

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hospital. It is a hotel now, Thanks change, Thanks change. Well

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we're neighbors. Then. I grew
up in Hollywood. Yeah, yeah,

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not too far away at all.
Well, listen, it's a pleasure to

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talk to you, and we're going
to talk about everything that is Liquid Oxygen

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today. I know that you know. Even though the company has been around

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for almost a full decade, it's
been really cooking for the last six years,

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and we're going to talk about mission
statement and what you offer and all

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the cool products. And you know, when I read about you, Craig,

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I was really intrigued about it,
you know because for me, as

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an older guy, I think when
it comes to skincare, dudes might have

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thought that that was only for women
at one time. But things have changed

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so much dramatically over the last twenty
years that men and women and everybody out

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there gets a chance to take care
of their skin and their hair and their

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body and all sorts of things.
So we're going to talk a lot about

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liquid oxygen, but I first want
to ask you before the company about what

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you did, just to give a
little context to our listeners. I know

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you're very entrepreneurial, So what did
you do before the company? Well,

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let me bring it back just a
little bit into my childhood years, which

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really shaped what I do why I
do it. As I said, as

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I shared with you, I grew
up in a small neighborhood and at the

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corner of the street there was a
Quentin central Jewish deli and the first time

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at twelve years old, eleven twelve
years old, when I walked into that

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deli. I met the owners,
a husband and wife, and it was

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at that time that I was first
exposed and saw the concentration concentration camp numbers

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on their arms. It had an
amazing, profound effect on me. And

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you know, this is the time
when, at twelve years old, when

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I'm studying for my bar Mitzvah,
learning about the Holocaust. And it was

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at that time also my father became
ill and he could not work for two

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years. As soon as the people
at the Delhi, the Holocaust survivors found

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out every day for two years,
without fanfare, without recognition. Every day

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for two years, food would arrive
at our door. So at an early

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age, I understood the meaning of
humility, of appreciation of tolerance, and

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that has carried me through my career
and everything that I've done, all the

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deals I've done, have really had
the same theme in mind. I'm looking

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for things to be involved with as
they did for me and my family that

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changed people's lives. And so I
went on to become an investment banker,

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head of two investment banking firms on
Wall Street, a venture capitalist. I've

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been involved in a number of technologies
and sciences, that all have the same

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thing in common, which is changing
people's lives. That involves cancer drugs,

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delivery of protocols and sciences for cancer
drugs, nano materials, superconductor materials,

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a number of things which again all
focus on changing people's lives. And so

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several years ago I was introduced to
a few really smart people, some doctors

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and scientists, and they were trying
to figure out how to hold oxygen inside

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any substrate, any water, and
a gel or lotion. And what's the

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significance of that is because oxygen kills
bacterian viruses on contact. My first reaction

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was, well, you know that's
a known science, that's the science of

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oxygen has been known for decades.
I'm sure somebody else has it. And

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they said, no, nobody's been
able to figure it out. So I

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made calls to a bunch of people
I know, large companies, and found

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out that no, in fact,
nobody's been able to figure out how to

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hold oxygen inside a liquid or a
gel or lotion, even with the top

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off, and deliver that to kill
bad they and viruses. And so we

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spent the next three years and it
was difficult because when you're pouring energy and

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resources and money and money and money
into something that takes a long time.

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You have to be dedicated to the
premise of what you're doing, and that

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premise is I knew, we all
knew that if we could actually do this,

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this would be a game changer in
skin care and healthcare and many other

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issues. And that's what was our
motivator. We had to press on,

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we had to pursue it, and
three years later, we did it.

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We did it. We found a
way to hold oxygen inside liquids, gels,

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and lotions and the first application of
that. As I looked at all

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the applications in skin care and healthcare, my research pointed me to skincare and

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in a particular area of skin care, and that particular area is acne and

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y acne, because eighty million people
suffer from acne in our country alone,

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in the US alone. And what
I learned was acne is not only a

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physical issue, but a terrible emotional
issue. And that emotional issue drives low

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self esteem, it drives it drives
bullying. And I said, this is

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where I need to be. I
need to I have the opportunity to change

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lives. This is where I need
to be in focus is in the acne

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market because the existing acne products have
been around for eighty years and it's the

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same old chemicals. It's the same
old benzyl peroxide, and benzyl peroxide drives

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out the skin, has terrible side
effects and people are looking for something new.

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And because of that, I devoted
the focus of liquid Oxygen skincare first

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to the acting market so that we
could help eighty million lives and we're doing

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that. We're doing it every day, changing lives. And in conjunction with

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that, we've extended our reach into
other organizations that are changing lives. For

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example, PACER, it's the national
organization dedicated to anti bulling. And so

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here's an organization, a fabulous organization
that does everything that can to educate to

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help people in every way to combat
bullying. And so we've now joined up

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as a partnership to be able to
provide the education, the understanding, understanding

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and even the tolerance with the product
that makes the difference. And what is

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by how perfective is liquid oxygen.
We did nine clinical studies that prove we

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killed greater than ninety nine point nine
percent of common acne bacteria on contact that's

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the science of oxygen. The breakthrough
of oxygen was the fact that we created

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the way to hold the oxygen inside
the substrates. So now we have a

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product which is scientifically, scientifically proven, clinically proven to be the most effective

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ACTI product you can get. No
other company in the world can say what

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I just said. Our proprietary oxygen
science kills greater than ninety nine point ninety

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nine nine percent of common acne bacteria
on contact. So together with PACER,

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we are moving throughout the country helping
kids and have their families. It's not

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you know, acne is not only
debilitating for the person that's going through it,

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but it's also debilitating for the family
as well, the moms, the

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dad's, the sisters, the brothers. So now we have this organization of

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liquid Oxygen, skincare and PACER and
we're going around the country educating, providing

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all the materials to help people understand
that bullying is not the answer. But

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we're also providing the solution, which
is liquid oxygs and skincare. All right,

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well, Craig, it's an amazing
story. I love talking to disruptors

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and new stuff, new technology,
but also thank you for sharing your personal

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story because it really connects all the
puzzle pieces for us about giving it back,

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paying it forward, and doing something
to change a lot of lives out

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there. So thank you for all
that. So when it comes to Liquid

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Oxygen, what is the company's mission
statement to change lives? That's it to

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change his many lives because in the
tra the Tora says, when you change

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one life, you change the world. And think about it. If we

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can take a kid that's struck struggle, that's withdrawn, that's getting low,

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has low self esteem, bad grades, no friends, and we can move

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that young adult that team through the
acne journey and into a place where they

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gain self esteem, then we're changing
the world. Agreed. Agreed? All

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right. So, if somebody is
being introduced to Liquid Oxygen for the very

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first time and they hadn't heard of
the company before, Craig, if you

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were to give kind of a thirty
thousand foot view about what you do but

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also what you've offer, and then
we'll get into specificity about products, what

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would you tell them the liquid oxygen
is liquid oxygen is the clinically proven,

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scientifically proven answer for the physical issues
of acne and also the emotional issues that

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you're dealing with as well. They
go hand in hand, they go hand

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in hand, and we're the solution
for the problem. That's what Liquid Oxygen

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is. All right, let's talk
about products because I know there are different

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kinds of variations and what you offer. And then of course we will give

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the website a lot of our smart
listeners already googling the company, but we

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will give the website a couple of
times to make sure that you can do

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online ordering. But we want to
get you excited about what is offered.

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So when it comes to different products
out there, Craig, what do you

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offer? Well, right now,
we're focusing on our acne system. That's

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where our brand identity, our brand
promise is really focused. We change you

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know, we change you know,
a person's life very quickly because of the

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results are so fast that that's where
we need to focus. But we have

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a full line of products that are
going to be coming out over the next

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several months. And again, what
we have developed is a is a foundational

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science oxygen. It's a foundational science
and it's oxygen. So it's perfect for

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of course all skin types, all
ethnicities. It's oxygen, and so we

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have a full line of skincare products
in all the categories, anti aging,

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repair, lotions, serums, all
the things that people really need, and

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those are going to be rolling out
over the next several months. Right now,

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our mission statement is focused on helping
as many people as we can with

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acne, because almost twenty three percent
of our population is suffering waking up with

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active acne every day and that's holding
us back. And you asked me about

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something relative to you, the responsibility
of a CEO, and I got to

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share this with you. If you're
in a position to help, and we

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all are, we're all in a
position to help. If you're in a

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position to help, the response,
the opportunity becomes a responsibility. So we're

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not in the acne business because of
the opportunity. We're in the acne business

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to change lives. That's our responsibility. And I challenge every CEO. I

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don't care if you're making pencils,
I don't care if you're making chairs,

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whatever you're doing, there's a different
way of thinking about how you can reach

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outside of the box and make a
difference and change people's lives. So Craig

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a couple questions about the product itself, and we have a lot of future

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entrepreneurs and a lot of current ones
and CEOs and leaders out there. They

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get really intrigued about a business plan
and why you do what you do.

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So you've obviously researched this. You
worked very hard at it for six plus

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years the company over a decade,
so a lot of time, blood,

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sweat, tears, and money has
gone into this whole project and now you're

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here with proprietory stuff that is just
fantastic. I'm curious about decision making about

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online to brick and mortar stores.
I'd love to you explain about that that

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the people that are listening. But
also there's got to be a lot of

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companies, all very large companies worldwide, especially with the speciality what you have,

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that would like to partner with you
or put your product in there.

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So I imagine you got people knocking
at your door too, So I imagine

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there's a lot of differ some things
happening right now is you develop this and

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grow this product. So tell us
where you're at with everything when it comes

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to those things. Yeah, thank
you so much for that. And you

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know, I want to start off
by saying there's a major fact that the

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public doesn't know, and that is
this, most of the acne companies use

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chemicals, and most of the chemicals
are benzel peroxide. Everybody knows that the

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side effects of benzel peroxide the negative
side effects, of course, but what

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the public doesn't know and they need
to know, is that benzel peroxide,

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because of its side effects, is
banned in every EU country in the world,

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including being banned in the United Kingdom
and it's even banned in China.

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Benzel peroxide is banned in every EU
country, UK and China, and people

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need to know it. That's there's
a reason for that. There's a reason

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for that, and we need to
take notice of that. Hey, Craig,

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I think that all our listeners,
I know, I'm curious about this.

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You've been mentioned liquid oxygen and kind
of telling us a little bit about

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that, but why specifically that,
Thank you, Dennis. It's the science

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of oxygen and let me share that
with the audience. Oxygen kills anaerobic bacteria

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on contact. That's the science of
oxygen. The known science of oxygen.

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Oxygen kills anaerobic bacteria on contact.
Acne is anaerobic bacteria, which is why

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we pursued this course of trying to
stabilize and hold oxygen inside the liquids and

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gels and lotions. So that's why
we get the clinical study results of killing

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greater than ninety nine point nine nine
nine percent of common acne bacteria on contact.

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It's the science of oxygen. Acne
is anaerobic bacteria. Oxygen kills anaerobic

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bacteria on contact. Oxygen kills acne
bacteria on contact. That's the science and

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the breakthrough of oxygen, and that's
what we have the opportunity to now deliver

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for the first time in the history
of skin care and the most effective acne

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science based upon real science, the
science of oxygen. You know, also,

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Dennis, most people, especially women, have heard of oxygen facials.

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All the movie stars get oxygen facials
before they go on the red carpet,

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before they're filmed. And the reason
they get oxygen facials is to clear their

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skin. So they have but oxygen
facials cost five hundred to fifteen hundred dollars

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and they work. It's fabulous.
You get an oxygen facial and your skin

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looks like, you know, a
baby's butt. For a couple of weeks,

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you look great. So what we've
done is we've taken that and we

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now have coming out every day oxygen
facial regiment, which is a cleanser and

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toner and a moisturizer, all with
the oxygen science, and we'recalling it our

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everyday oxygen facial in a bottle.
It's our everyday oxygen facial in a bottle.

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All of our products have the oxygen
science. So whether it's acne,

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whether it's an oxygen facial, whether
it's repair, whatever it is, it

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all has the oxygen science embedded into
it. But now people will really understand,

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as so many have heard about an
oxygen facial, we're delivering for the

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first time an oxygen facial in a
bottle. Okay, well, let's talk

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a little bit more about how people
can get the product. I know we

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talked about online. We can give
the website addressed now, but when people

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want to order and are their memberships, how does it all work when you

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start looking at your products and purchasing. Yes, we've chosen to go direct

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to consumer. We've had discussions with
the big retailers. All the big retailers

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want us in stores, but we
feel in terms of our brand, our

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brand messaging our brand promise. We
want to be close to the customer.

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We want to be available to the
customer. I answer emails, you know

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constantly through the day. People have
questions, they have concerns, they have

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ideas. So we want to stay
close to the customer. The best way

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for us to do that is direct
to the consumer. And so we're using

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different advertising TV radio, you know, we're partnering up with this great company

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called iHeartRadio. You may know them. What a fabulous, fabulous company they

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are. And we're dealing, you
know, with such wonderful people and and

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and getting together, you know,
to address the issues of not only ACNE,

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but the issues of bullying as well. So direct to consumer is where

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we want to be. You can
get us at liquidoxygen dot com. Liquid

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oxygen dot com. Any questions,
please feel free to you know, to

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to email us at any time.
And Craig, is it a one time

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by always, no matter how many
products you purchase or is there any kind

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of membership you offer where people can
do with savings at all? Oh,

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thank you for asking that. Yes, we have two different ways you can

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purchase. One is a one time
purchase and the other is through a subscription

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if you buy the subscription, then
you get a significant discount every month going

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forward. Well, listen, I
want to give the floor to you and

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just kind of wrap up with some
final thoughts about the company. You know,

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you're very passionate about this, and
that's a common thread also when we

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talk to leaders, entrepreneurs, founders
of company, the passion that they had

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behind their product. But also there's
an extra layer with you when it comes

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to the bullying that everything kind of
centers and comes back with each other,

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which I think is just a wonderful
story, and I love how you present

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that, Greig. Maybe just some
final thoughts and maybe some takeaways that you

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would love to have our listener have
when it comes to Liquid Oxygen. Thank

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you, Dennis, and I really
appreciate the time together. I think we

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as a community and we as a
country need to kind of look inside ourselves.

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Now, what can we do better
individually? What can we do better

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in our community? What can we
do better in our country. I'm in

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the business of changing lives and I
take that very seriously. I think every

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CEO, every mom and dad,
every business leader, community leader, religious

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leader needs to ask themselves the same
question right now? What can we do

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differently, How can we really embrace
tolerance, How can we really embrace understanding,

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knowledge, education and use it constructively
in whatever we do in our daily

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lives, in our communities, lives, and everywhere we can make a change.

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Liquid oxygen is dedicated to changing lives
that will never end. And we

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have other products that are going to
come out that address a whole number of

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other issues that oxygen is so incredibly
beneficial for pariasis, rosation, all sorts

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of things that oxygen is this amazing, amazing product for remedy for. But

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now's the time for clarity, Now's
the time for education, and now's the

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time for unity in our country.
Given my childhood and how I grew up,

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I developed a deep sense of pride
and commitment for our country. And

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after school, I joined the Navy
and became an air traffic controller and a

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pilot and served my country, which
I'm so proud. I had the opportunity

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to do something else that's very important
relative to liquid oxygen. Relative to that,

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also is I want everyone to know
every ingredient, every bottle, every

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pump, all the manufacturing, all
the labels, every part of liquid oxygen

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is proudly made in the USA.
We are parabin free, alcohol free,

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cruelty free. We loaded up the
products with Vice Himan's AC D and E

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as well as the oxygen and deliver
a really comprehensive solution for skincare. The

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oxygen's the driver and we eet and
incredible ingredients. But I want everyone to

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know how much America means to me
and has given me such a wonderful opportunity.

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And everything is made proudly in the
USA. Outstanding, Gregor. That's

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good to know and I really appreciate
that. I think our listeners will too,

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And thank you so much for your
service as well. Thank you so

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much, Dennis, my honor outstanding. Well, Craig, not all have

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you shown about what sustainability looks and
sounds like, but also about growth,

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which is coming up very soon that
we're all excited about. Let's give the

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website address anybody that wants to check
out more of the products and maybe make

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a purchase. What is that website? The website is liquidoxygen dot com.

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Liquidoxygen dot com. Outstanding. Hey, Craig, I know how busy you

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are. Thank you so much for
your time in joining us on CEOs.

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You should know we really appreciate it. It's been an absolute pleasure. Thank

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you so kindly, and thank you. iHeartRadio.

