WEBVTT

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This show is produced and hosted by
Mark Webber. The show is sponsored by

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G three of Peril. The views
expressed in the following program are those at

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the sponsor and not necessarily the opinion
of seven ten wo R or iHeartMedia.

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Who is Mark Webber. He's a
self made business executive here to help you

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find your success from the New York
City projects to the Avenue Montaigne in Paris.

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His global success story in the luxury
world of fashion is inspirational. He's

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gone from clerk to CEO twice.
Mark is classic proof that the American dream

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is alive. And well, here's
your host of Always in Fashion, Mark

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Webber. Mark Webber. I know
what I know and I know what I

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don't know why, Because I'm a
tortured soul. I'm an abstract thinker.

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It's a torturous way to get information. I get to where I need to

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go while I take this long winding
road to each conclusions. I am the

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exact opposite of a linea thinker who
gets to their destination on a straight road.

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It's quicker, it's easier, there's
no debate. But they better be

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right and better not miss the roadbumps. Me I'm methodical. I thrink through

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every option before I make a decision. It's torturous, makes me crazy.

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There are too many options. Now
talking crazy? What makes it worse.

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I have two companions in my life. They live on my shoulders. On

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my right shoulder, there's a little
guy whispering in my ear. Do the

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right thing, Mark, be safe, be sound, leave the risk to

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others. Mark. Then there's the
other little guy on my left shoulder,

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who's the complete opposite, whispering in
my mark. Be aggressive, don't be

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a whoss. What are you doing? Have some courage, go for it.

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You don't try, you never know. Stop worrying. Now, here's

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the thing, this battle logic common
sense security. Put your money in the

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bank versus the unknown, take leap, don't worry about the risk. Put

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your money in stocks. I often
wonder about choices. There's always an outcome.

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On the aggressive side. I have
to say. John Kennedy said it.

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You can't stub your toes standing still
illustrating. You should go for it,

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just like Nike. Just do it. But then there's the methodical side.

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Safe is safe almost a guaranteed result, Maybe a less reward, but

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a reward nonetheless, almost guaranteed not. This constant whispering in my ears is

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making me crazy, these opposing sides. It's a war between my shoulders.

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Now. I do find this back
and forth within my head very helpful in

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directing my efforts and keep me out
of trouble. However, it gets so

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annoying when my right footsteps on the
gas and my left footsteps on the brakes.

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There's a war between my shoulders.
Now, I'm alone. I do

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spend a lot of time with my
own counsel. I know I'm not alone

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out here. We all struggle with
decisions and the decision making process, and

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that's what this is. It's the
conviction of our choices, the comfort and

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our decisions on people, business with
life, the plans and how we get

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there. Man plans god less.
The generals will tell you no war plan

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less. Beyond the first engagement.
Right away it's over. So planning has

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its pros and cons. But what
to do? What to do? What

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to do? I'm a recluse.
I'm on record that humans really don't do

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it for me. I don't like
humans. I'm on record that humans who

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surprise me on the high side are
rare. When they do something right,

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I do appreciate it sincerely, But
the others I can do without. People.

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Choosing in life is so important,
it's paramount. On the one hand,

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I enjoy making those acquaintances when people
are special, but more times than

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not, I do not enjoy interaction. So therefore I'm left to my own

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devices. There's no struggle. I
prefer alone. I'm in charge. Business

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decisions not so simple. There's the
short term versus the long term strategy.

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Wall Street knows no long term yet
long term just might make more strategic sense.

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The business positioning of your brands is
in a constant struggle, the battle

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between profit and investment, or profit
versus investment. What's best for a brand

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may be in conflict with what's expedient. And then there's the personal. In

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business, it's almost impossible to extricate
the human condition from decision making processes.

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I don't care what Michael Corleone said. It's not personal, Sunny, it's

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just business. Well, with all
due respect Michael Corleone, personal comes into

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play always, how could it not. This week I did a lot of

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soul searching, so I might say
it's no surprise that there's lots of dialogue

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going on in my head. I've
been actively involved in talking to myself.

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I suppose that's exactly the definition of
sault searching. Time alone plays a part

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here. Many ideas, many past
lessons are in my head. I spent

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a great amount of time, even
more energy in waging this war between my

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shoulders. I hear there's two sides
to every issue, but that's not quite

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true. There are three sides.
One my left shoulder over my left ear,

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my right shoulder my right ear,
and then the third, what I

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decide to do. I woke up
dreaming this week about sharing my thoughts.

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What a week started? With fashion. I've shopped a lot, I've suffered

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a lot. I can't believe what's
passing for good taste. If it wasn't

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for bad taste to be no taste
at all. Another war is raging between

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dress up and dressed down. At
the moment, suits supply rees theory versus

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caterpillar fry in the gap, sophisticated
suits and separates versus cargo and plaids and

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shorts. At least the ladies are
still chic. But I have to say,

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thank god, the Senate did one
thing right this year. Thank you

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to the Senate. There's never been
a dress code in Congress. It was

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understood, never been a dress code, and Senator, it was always understood

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business dress. They just decided to
go casual, and a day later,

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thank god, they came back and
instituted a formal dress code. So the

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Senate finally got something right. On
a personal note, I was approached to

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come back to work and take on
the responsibility of rebuilding a number of great

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brands that I grew up with,
great brands that have lost their way.

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What an opportunity I've been told it's
an opportunity of a lifetime, What a

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great chance to do it again.
And one side of my head is saying,

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GOPHERD Mark, can you imagine what
all look like when you put that

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back on the map. But the
other side of my head said to me,

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what about your me time Mark?
What about what you're doing for you?

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You've worked enough, you've done enough, you've proved everything enough. You

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tip your bartendie, you tip your
caddie, you keep your restaurants alive,

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your children respect you. Why should
you do it again? And this war

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has been raging. An opportunity of
a lifetime? Well, I have to

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say I've had my opportunities of a
lifetime, and I've made a decision.

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I deserve me time now. Some
would say the mark of a true champion

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is one that repeats. Sorry,
Vince Lombardi, my success is enough.

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Two Sints is a CEO, author
of two books and on the radio.

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War between my Shoulders. So this
is where I am. I've been talking

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to myself. I find it incredibly
frustrating at times. Sometimes it's a fact

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of life. We deal we we
have to deal with when we have to

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deal with it. This week,
for me, I've been working on new

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projects, new ideas. So I've
decided I am not into erupting the tranquil

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life that I live right now.
I suppose the good news is for me.

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I got me thinking, got me
on the subjects for tonight's show,

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which is talking to myself, exploring
right or wrong. My conscience is having

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and playing havoc with my ideas.
So what is going on tonight? There's

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a war between my shoulders. There's
two opposing forces battling within my head.

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Some might say good or evil,
some might say just two different points of

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view. Decisions, decisions, decisions. So I'm going to explore choices.

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Tonight, I'm even going to play
a game. I'm going to read out

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a thought process and put it in
front of you and let you decide what

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should I have done? Now joining
the explanation of what's going on in my

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head my lawyer co host and son
Jesse Webber. I would get into that,

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but I first have to say,
when you mentioned you have this little

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guy on your shoulder, I thought
it was me. I like he's describing

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me. I always think I'll give
you good advice this little guy on your

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shoulder, But no, I'm not. You know, I'll tell you.

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I do often wonder what is going
on in your head, specifically when you're

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surrounded by a lot of people,
because I've seen you at times you're not

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there. You're just not there.
In fact, look, anyone is entitled

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to their own thoughts, but I
think you take it to a new art

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form. Clearly you've tuned out and
you're in another world. I've seen you

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do it before. Do you think
it's normal debating with yourself? Well,

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first of all, why not,
I'd say. Then I'd say to you,

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who's more interesting than me? I
like talking to me rather than these

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other people surrounding me. We all
have questions, and we all have answers,

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we all have self doubts. I
think it's normal for me to think

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things through, and very often it
happens when I'm in a crowd. Normal

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I've seen you talking to yourself sometimes, what's that about? Okay, you

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trade, It's nobody's business. I
have conversations out loud. Hey listen.

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If I didn't say, it's somebody
else. So you see this guy's talking

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to himself. Isn't that guy on
the radio? Isn't that Mark Webber?

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He is? He must be using
a bluetooth earpiece, the trader. I

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don't think there's anything wrong with that, except for the fact that I don't

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need people knowing I'm standing around talking
to myself that I look at a mirror

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and debate things with myself. I
know understanding might look a little peculiar,

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but I'm not going to apologize.
This is how I come to decisions.

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I think things through. How do
you work things through? That's a great

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question, I would say. I
think about things. There are times I

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want my wife's opinion. I often
look to my older brother. He's more

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experienced than me, and of course
I call you. I call you almost

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all the time. Well, you're
lucky because I'm the smartest one in the

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room and I can't afford to go
backwards to talking to you, Trader.

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The truth is, I don't have
people to call on. Family when it's

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personal gets a little tricky. Because
I'm the father. I have to be

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careful, you know, I have
to present rock solid foundation, So I

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can't really come to you guys about
personal things business at the moment, I'm

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currently uninvolved with others, so I
have to be left to my own counsel.

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Having said it, I think I
know better than anyone anyway. Now

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I admit that's either a gift or
a disest a waiting to happen. Everyone

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needs input, but web is law. Unfortunately, when I want your opinion.

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Truth is, if I ask you, I already know the answer.

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But if I want your opinion,
I'll give it to you. There is

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an exception I always learn when I
talk to you about the law. Now,

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I have a fundamental understanding of the
law of being a CEO, but

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I'm not a lawyer, and therefore
your view is always right because it's the

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law just works differently. It's a
different language in a different way of thinking.

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Well, the law is crafted brilliantly. I have to say, it

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requires interpretation. There are these brilliant
minds that anticipate what is going to happen

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down the line, what's going to
happen in life, since the beginning of

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our country until today. You know, the constitution they say, is living,

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breathing, it's organic, it's alive. It changes. I love legal

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debate. I really do. Two
opposing sides, diametrically opposed point of view,

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looking at the facts, looking at
the evidence, making arguments. Only

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one can be right. Only one
wins. It's sometimes an arbiter or sometimes

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a judge, it's sometimes a jury
whole decide. The appeals process, though,

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provides a chance to ensure justice,
make sure the right decision happen,

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make sure the right things happening.
There's a process to allow for higher authorities

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to look into this. I think
it's brilliant the law. Well, in

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Webb's world, I'm the higher authority. I'm judge, I'm jury. I

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think there's a conflict there, But
okay, that's fine. Look in our

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personal lives, aren't we all judge
and jury? And that you're not alone

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right, we're all deciding what's best
for us. I make up my mind.

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No one's changing me. I'm willing
to get opinions before I decide.

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I don't think that's a weakness.
It's a strength, very true, very

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true, and I think it's very
logical. But tonight, I do want

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to cover decision making. What's been
running through my mind. Why I'm talking

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to myself and I want to talk
decisions and I want to test some of

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the conclusions. How's that with you? It sounds good. What's on your

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mind? What did you want to
talk about this week? You are very

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active on serious radio on News Nation, talking political commentary. I want to

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talk a little bit about politics,
right man, because my head is spinning.

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On the one hand, because I
did business with Donald Trump, and

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he was a straight up guy.
I liked him. I respected him.

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He did everything that he was supposed
to do on his behalf from my behalf,

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so I respect him. I don't
know what to think about what's going

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on. They just said he committed
fraud. Judge didn't even allow for opinions.

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Fraud convicted, what's that all about? Not convicted? Liable? It's

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a civil case. Yeah, it
was when the Attorney General, Letitia James,

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she filed the lawsuit against Trump,
his sons, the different companies,

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saying that for years, even before
he was president of the United States,

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on financial statements, they were over
inflating the value of their assets and properties

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to get better terms, better insurance
terms, better bank loans. And this

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judge, there was a trial that
was set to happen in front of a

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judge and not in front of a
jury. And the judge looked at it

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and with respect to at least one
claim, a very big claim of fraud

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claim, said I don't even have
to put this to a trial. You

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guys don't even have to battle this
out. I don't even want to see

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any more evidence, any more arguments. This is a clear cut case of

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fraud and Trump and his sons and
his team automatically lose. That was a

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massive, massive ruling. This is
on the valuation of real estate. Correct.

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It's like the Trump Tower, Triplex, Mara Lago, golf courses,

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even some licensing brands. It's just
the idea of what he said was that

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Trump and his team were filling out
false information. They were creating misrepresentations about

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the value of these properties. You
know, everyone has a different idea of

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valuation of property, including what adjusters
come in will tell you. Let me

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just tell you that. So he
addressed that. He says, it's one

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thing for there to be a discrepancy
ten percent, twenty percent. He was

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saying that Trump was over inflating it
by two hundred percent, that mar Laga

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was twenty three. Okay, okay, okay, okay, okay, okay,

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okay, okay, okay okay.
Like Joe Peshi and whatever that movie

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was, listen to me. I
had my house evaluated. I disagreed by

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fifty percent. But I'll give you
a better real world working example. Donna

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Karen DKM why we used to have
a bunch of stores in New York.

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What in particular it was the Donna
Karen Collection store on Madison sixty eighth Street.

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It was a beautiful, three story
brownstone, beautiful. You walked in,

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You had an atrium, huge area
that you stood in and you looked

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up to all three floors to the
skylight. Outside there was a zen garden.

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That's the Donna Karen way, if
you will. And I'll admit now

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it's old news, so it doesn't
matter. I was paying nine million dollars

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a year in rent, and I
was losing a fortune of money because after

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all of a sudden done, no
matter what volume we did in the store,

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you edited all the people involved.
We lost a ton of money.

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But Donna, Karen and the team
believed that the future of the brand was

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tied into that store created the image
for the brand and was a showcase for

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Donna Cairn. We're paying nine million
dollars rent and I can tell you we

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probably lost a camouflage between five or
nine million dollars in that store year.

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At the end of the least,
we were struggling what to do. The

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landlord sold the property and made it
easy for us. A new guy came

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in and he took an assessment of
the property and he looked around and said,

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you see this atrium you have right
here, Mark, I said,

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yeah, what about it? He
said, all of that can be retail

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selling space. All of it can
be used if you put a floor instead

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of looking up at the ceiling and
expanded the actual space on the floor.

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You have to count that, and
we are going to charge you new rent.

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Your rent is going from nine million
to fifteen million dollars a year.

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So if you want to talk valuation, that's a great example of one landlord

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saying to me that my rent is
nine million, the others fifteen million,

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based on the way they evaluated the
property. So I tell you, my

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head is spinning. I read an
article in the New York Post. Briefly,

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I don't want me to it where
the assesses take Mara Lago at eighteen

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million dollars, but it's worth three
hundred millions. So my head is spinning.

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I want to get off of that
one. Is he going to go

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to jail or just pay a fine? Let me just say one last thing

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about that. He's appealing that decision, so maybe a higher court would agree

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with you. Okay, great,
this is about money, not jail.

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What's worse, because if you think
about it, this is not about jail.

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This is not about committing a crime. But what could happen is all

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of his business licenses were revoked,
his LLC's were dissolved, and so the

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00:17:36.039 --> 00:17:40.640
question is would he stop being able
to operate business in New York his livelihood.

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That's a pretty bad punishment that could
result from this. So he'll sell

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all those properties, be worth billions
and go away. Quietly and it's not

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00:17:48.599 --> 00:17:52.000
so simple. But you know,
everybody out there calling him a fraud and

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00:17:52.039 --> 00:17:55.240
all of this stuff, this is
upen for interpretation. Now I'm biased.

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00:17:55.519 --> 00:17:56.519
One little guy in my head is
saying to me, you know, the

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00:17:56.559 --> 00:18:02.759
audience wants to hear Trump is the
devil the other era. The guy's whispering

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00:18:02.799 --> 00:18:06.039
my us say give him a fair
chance. My mind is I'm biased.

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00:18:06.240 --> 00:18:07.759
I like doing business with him.
I hope this is not true. I

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00:18:07.799 --> 00:18:11.559
hope he gets resolved without dealing with
all the other things he's invited on.

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Now, let's talk about Biden's impeachment. Jesse, you've been on the radio

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00:18:15.640 --> 00:18:19.079
talking about it on a news station. What do you think. I think

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it's a waste of time. And
I don't say that as if to say

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impeachment it's not a serious thing.
It is. But the problem is is

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that as of this date, and
Republicans have had ample opportunity to provide evidence

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that Joe Biden engaged in corruption or
bribery, or committed a crime, or

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did something wrong or abused his office, and they haven't been able to provide

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00:18:40.759 --> 00:18:45.799
one concrete piece of evidence that he
was paid off or took a bribe or

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00:18:45.839 --> 00:18:51.200
engaged in pay for play. Nothing. There's speculation, there's weird stuff.

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And the problem is is that they
call it an impeachment inquiry. So they

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say there, well, we'll find
something. But you had all this time,

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00:18:57.000 --> 00:19:00.319
and what makes you think you're going
to find something now. It's just

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00:19:00.440 --> 00:19:04.200
it's like you're testing in American people's
patience. Okay, time time, time,

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00:19:04.240 --> 00:19:07.480
time time. I have to say
this, Okay, Joe Biden has

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four homes. He makes one hundred
and seventy five a two hundred thousand dollars

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00:19:11.640 --> 00:19:15.319
a year as a congressman. He's
been doing it for forty eight years.

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I don't understand how he could afford
four homes. I know what one home

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00:19:18.799 --> 00:19:22.960
costs. Number two they have counter
Biden's laptop. All of this speaking to

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00:19:23.039 --> 00:19:27.640
the fact that there is the big
guy and all these other things. Lastly,

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00:19:29.119 --> 00:19:33.160
he's been in meetings, he fired
the guy in the Ukraine. He's

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00:19:33.200 --> 00:19:37.519
done all these things that are so
questionable you would call him. I suppose

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00:19:37.599 --> 00:19:42.079
circumstantial evidence. Doesn't circumstantial evidence lead
to something. There has to be strong

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00:19:42.200 --> 00:19:45.319
circumstantial evidence. It's not like if
let's say there was a fire in a

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00:19:45.400 --> 00:19:48.640
house right, and you see a
guy walk by. That's it. He's

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the guy who did it. He
walked by the house. He must have

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00:19:51.880 --> 00:19:55.640
done it. No, what else
is there? Didn't he say he had

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00:19:55.680 --> 00:20:00.039
no dealings with his son. Now
the partner comes forward and he's had you

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00:20:00.160 --> 00:20:02.960
know, with him, he's had
phone calls with them. So you want

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00:20:02.960 --> 00:20:07.279
to impeach him for not telling the
truth. No, Now, I told

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00:20:07.319 --> 00:20:10.319
you, I have two guys speaking
in my head. On one side of

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00:20:10.400 --> 00:20:12.359
saying they leave the president alone,
he's an honorable man, and the other

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00:20:12.400 --> 00:20:15.000
side it's saying, what are you
kidding me? Look what's going on here?

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00:20:15.480 --> 00:20:21.160
The family has all this money,
they're dealing with foreign countries. You

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00:20:21.279 --> 00:20:25.359
have the text and where it says
money for the big guy. You have

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00:20:25.440 --> 00:20:29.400
the text where they threaten Ukraine to
fire the guy who's prosecuting one of the

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00:20:29.440 --> 00:20:33.440
companies that he's sitting on the board. Biden, Obama and I think it

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00:20:33.480 --> 00:20:37.839
was the UN or the Security Council
all agreed to get rid of that prosecutor.

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00:20:37.039 --> 00:20:41.319
So put them all on trial for
Christ's sake. Bring Obama and to

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00:20:41.440 --> 00:20:45.559
testify. And you're throwing out words
and phrases that you hear and say,

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00:20:45.559 --> 00:20:48.759
oh, that's evidence. That's evidence, without even understanding that it's not backed

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00:20:48.799 --> 00:20:51.880
up and it's not credible. So
you're saying there's not a single bit of

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00:20:52.319 --> 00:20:57.039
evidence or questionable activity that deserves an
inquiry. Forget the impeachment. De deserve

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00:20:57.119 --> 00:21:00.160
an acquiry. They want to do
it in Arey. Sure, but as

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00:21:00.160 --> 00:21:06.000
of what you heard the beginning of
this inquiry, the witnesses, the witnesses

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00:21:06.039 --> 00:21:08.720
that were called said there's not enough
evidence to impeach. They said, yeah,

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00:21:08.720 --> 00:21:11.519
I was right. Now there's nothing
I say now, maybe something will

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00:21:11.559 --> 00:21:17.519
come out during the course of this
inquiry. I am very skeptical considering nothing

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00:21:17.559 --> 00:21:21.240
has come out. What more power
do they have now than they haven't had

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00:21:21.279 --> 00:21:25.119
before? No wonder there's a war
between my shoulders now last, but at

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00:21:25.160 --> 00:21:29.319
least the debate, the Republican debate
this week, tell me I'm wrong.

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00:21:30.160 --> 00:21:36.200
I watched those people. I was
so underwhelmed. I'm not sure i'd want

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00:21:36.240 --> 00:21:38.440
them for a school teacher. Let
him the president in the United States.

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00:21:38.880 --> 00:21:42.839
Nicky Haley had a burst where I
thought she was good. Ron de Santis,

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00:21:42.880 --> 00:21:45.799
I think has something good. He's
proven he's a good executive. He

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00:21:45.880 --> 00:21:51.880
just doesn't present well I happen to
think Mike Pence is an amazing individual,

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00:21:52.599 --> 00:21:56.480
all honor and class, but he's
so boring, he can't come through,

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00:21:56.519 --> 00:21:59.160
and the rest of them were a
joke. But this is the best the

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00:21:59.279 --> 00:22:03.319
country can do. Am I crazy? No, You're not crazy at all.

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00:22:03.519 --> 00:22:06.640
When anybody in the on that stage
said I'm going to be the next

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00:22:06.680 --> 00:22:10.079
president of the United States, I'm
like, really, really, there was

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00:22:10.400 --> 00:22:14.519
nothing in that that was filled with
drama or excitement because I don't look at

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00:22:14.559 --> 00:22:18.440
any of those people as real contenders. And look, it's unfortunate. I

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00:22:18.480 --> 00:22:19.680
didn't think we were going to be
in a situation where it was going to

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00:22:19.720 --> 00:22:23.359
be Biden and Trump again. But
that's the problem. And you know,

324
00:22:23.480 --> 00:22:30.240
back to this candidates Trump, he's
so floored, he's so hated. This

325
00:22:30.319 --> 00:22:33.839
is the best the Republicans can do. An if I love him, I'm

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00:22:33.839 --> 00:22:37.400
concerned that if I am a Republican, I want to change from the radical

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00:22:37.480 --> 00:22:41.920
left to somewhere in the middle.
I don't see it happening on the Democratic

328
00:22:41.000 --> 00:22:45.440
side of Biden's there, and I
certainly don't see Trump getting elected. So

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00:22:45.559 --> 00:22:48.960
no wonder my head is spinning.
Listen, thanks for this, Jesse tonight.

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00:22:48.240 --> 00:22:52.119
This show is the war between my
shoulders. I have a guy on

331
00:22:52.160 --> 00:22:56.400
my left shoulder telling me one thing, a guy on a right shoulder telling

332
00:22:56.440 --> 00:22:59.200
me another, and I have to
make a decision from what I hear from

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00:22:59.240 --> 00:23:02.640
them. Take a break. We'll
bring you a real world example when we

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00:23:02.680 --> 00:23:07.720
come back. Always in Fashion.
As one of the world's most celebrated fashion

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designers, car Lagafeld was renowned for
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His unique vision of Parisian ship comes
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He has women's collections, men's collections, ready to wear, accessory, shoes

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and bags. The fashion house car
Lagafeld also offers a range of watches I

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wearing premium fragrances. You can explore
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com. But it's more than that. I have for one, love to

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shop. I love going around and
seeing what's happening and what catches my attention,

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what would make me feel good to
wear now. I don't wear the

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women's wear obviously, but I can
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you want to look right, you
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as well as the handbigs and the
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men's clothes on like my appreciation of
women's clothes. I'm a modern guy.

350
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I want to look current. I
want to look the way I want to

351
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feel. I go out at night, I'm in black and Carlagafeld is my

352
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buddy. Clothes are great. They
fit great, and they have little tweaks

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and touches, whether it's a stripe
on the sleeve or button at the neck

354
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or on the shoulder. There's a
lot of details that go into Carlagafeld because

355
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he's always been, he always had
been one of the world's great designers,

356
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and this legacy and goes on and
on. I can't speak enough about it

357
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except to say to you, you
want to feel good about yourself. You

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want to know that you're dressing properly. You want clothes that fits you well.

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Carl Lagafeld Paris at Macy's or Carlgafel
dot com. Fall is now upon

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us, Spring is gone, summer
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a little upset, except the brings
new challenges and new differences and a great

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new environment for us to thrive and
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363
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the change of the seasons because of
the new fashion, and I am excited

364
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about my favorite brand, ISOD and
what they bring to the party. When

365
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I used to work at the company
and we were reinventing Izod, which had

366
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always been a golf and tennis brand, we brought it to new heights,

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new dimensions. I thought ISAD would
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on the slopes, but for eperski. What do people wear when they're relaxing,

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when they're in those hotels? What
are you doing when you're at home?

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What are you wearing to the movies? What are you wearing to go

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out at night when you're no longer
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are in full and I can tell
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French dairy, different kinds of fleeces, color, black colors, sweaters,

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great, great long sleeve items come
into play, and with ISOD they were

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always about color and being colorful.
I love what the brand represents, whether

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we're talking about color block or solid
colors. Always with the logo, ISAOT

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brings a dimension to sportswear fashion at
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And at the same time, it's
all color related, from the woven shirts,

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from the knit shirts to the matching
sweaters or the sweaters that will look

380
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great layering over these shirts. Always
matching pants, beginning with the core color

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of khaki, working into the navies
in the blacks. Issod is a spectacular

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brand all about colors and launching in
full are the new fall shades you'll see

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in the stores. Listen, guys, Issod's a great brand. It's energetic,

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it's fun to be around, and
it makes you feel and look your

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best. And now there's a color
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it. Isaot. Come take a
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What a history. How much I
enjoy this brand. Welcome back to

388
00:27:03.480 --> 00:27:07.839
Always in Fashion. Here's your host, Mark Webber. I'm going crazy.

389
00:27:10.319 --> 00:27:14.920
There's a war going on between my
ears. I have one little guy sitting

390
00:27:14.960 --> 00:27:18.400
on my left shoulder telling me one
thing to do. I have another guy

391
00:27:18.400 --> 00:27:22.599
on my right shoulder telling me the
exact opposite thing to do. We all

392
00:27:22.599 --> 00:27:25.359
have to make decisions. We all
come to him in the same way,

393
00:27:25.680 --> 00:27:30.200
but I am always debating him myself, taking the time and effort to make

394
00:27:30.240 --> 00:27:34.759
sure my decisions are sound at the
last the test of time and I won't

395
00:27:34.759 --> 00:27:41.440
be faced with unintended consequences. But
it is making me crazy. You think

396
00:27:41.440 --> 00:27:47.920
about politics, there's so many choices, so mhich looks not black and white

397
00:27:47.920 --> 00:27:51.960
gray. There's no answers, driving
me crazy. And I thought about this.

398
00:27:52.119 --> 00:27:55.119
I woke up in the middle of
the night having dreams about the war

399
00:27:55.279 --> 00:28:00.519
between my ears, and I thought, a real world example, and of

400
00:28:00.559 --> 00:28:03.640
all things, I want to give
it to you. And here's what we're

401
00:28:03.640 --> 00:28:06.559
gonna do. I'm going to give
you an example of a decision that I

402
00:28:06.599 --> 00:28:11.079
had to make, and then I'm
going to ask Jesse what he thinks I

403
00:28:11.119 --> 00:28:15.839
should do, and then I'll tell
them what I did do. Of all

404
00:28:15.920 --> 00:28:19.759
things, I want to talk about, fragrance perfume, not what I would

405
00:28:19.759 --> 00:28:25.880
have guessed cologne. Let me ask
you a question. Do you know what

406
00:28:26.000 --> 00:28:30.920
a noses obviously not what you're thinking. It means somebody who's very attuned to

407
00:28:30.839 --> 00:28:36.119
good senses and good fragrances exactly.
Now, if I didn't tell you I'm

408
00:28:36.160 --> 00:28:37.799
studying with fragrance, you wouldn't have
known that, right, No, I'd

409
00:28:37.799 --> 00:28:41.039
be like, my face, what
are you talking about? Yeah, they're

410
00:28:41.079 --> 00:28:47.599
a people I've met, mostly women
doing this, that are invited into sessions

411
00:28:47.599 --> 00:28:52.079
when you're developing a new fragrance.
They come in and they prepare either themselves

412
00:28:52.160 --> 00:28:56.200
they are I fig out what they're
called that invent the fragrance, or they

413
00:28:56.240 --> 00:29:00.559
come in and analyze it. And
there are a bunch of little bles put

414
00:29:00.559 --> 00:29:03.000
in front of this person. She
takes a piece of wood and she takes

415
00:29:03.000 --> 00:29:07.279
it and smells it, and she
smells all of them and then says,

416
00:29:07.359 --> 00:29:11.240
this is the right one for you. They called a nose. Now,

417
00:29:11.240 --> 00:29:15.839
why is this relevant for me?
When we bought Calvin Klein, one of

418
00:29:15.880 --> 00:29:19.079
the reasons we boarded is Calvin Klein
had one of the greatest fragrant businesses in

419
00:29:19.119 --> 00:29:23.839
the world. But while we were
buying the business, the business was down

420
00:29:25.640 --> 00:29:29.279
to about four hundred and fifty million
dollars and it had been as much as

421
00:29:29.319 --> 00:29:32.640
six hundred million dollars. Now,
when I say the business, that's the

422
00:29:32.680 --> 00:29:37.480
wholesale value at retail sales. If
you bought in a Macy's and Bloomingdale's and

423
00:29:37.519 --> 00:29:40.960
Northroms, the value of the Fragrance
would have been over a billion dollars.

424
00:29:40.960 --> 00:29:44.240
But the fact that we were buying
the company and it was so down was

425
00:29:44.279 --> 00:29:48.720
of great concern and it was a
project that I myself took on to work

426
00:29:48.759 --> 00:29:53.079
with the then company Unilever, the
great Unilever, fabulous for so many consumer

427
00:29:53.119 --> 00:29:59.519
brands had the license to Calvin Klein, and it was, how to say

428
00:29:59.559 --> 00:30:03.119
it right, there was probably the
pinnacle of brands in their stable. I

429
00:30:03.160 --> 00:30:06.640
don't remember if they had other Fragrance
brands. They might have just had Calvin

430
00:30:06.680 --> 00:30:08.920
Klein. It was an odd ball
in their mix, but it was huge,

431
00:30:10.000 --> 00:30:12.200
and it was big and they were
market leader because of it. So

432
00:30:12.279 --> 00:30:15.200
I went in to meet with them. I'll never forget I met a guy

433
00:30:15.319 --> 00:30:19.599
who was the president of Calvin clein
Fragrance for Unileva. Very interesting name.

434
00:30:19.640 --> 00:30:23.359
You're ready for this one, Fergus
Balfour. Hey, Fergus, if you're

435
00:30:23.400 --> 00:30:26.720
out there, what a name?
So Anyway, I met with Fergus Balfour

436
00:30:26.759 --> 00:30:30.200
and he said, look, I
am devoted. My company's committed to do

437
00:30:30.400 --> 00:30:34.680
everything we can to get this business
up to six hundred million dollars. And

438
00:30:34.759 --> 00:30:38.279
Mark, I'm pleased that you hear
anything you could do to help would be

439
00:30:38.319 --> 00:30:44.279
appreciated. And let's get this done. I said, I am representing PVH.

440
00:30:44.319 --> 00:30:45.759
We're going to buy Calvin Klein.
It's in the work, it's just

441
00:30:45.880 --> 00:30:49.880
being finalized, approved by the ICC, and I'm going to be a partner

442
00:30:51.039 --> 00:30:55.559
in getting this thing launched. And
I could tell you over the course of

443
00:30:55.680 --> 00:31:00.839
six months, I was there for
every strategic meeting, I was there on

444
00:31:00.920 --> 00:31:07.839
phone calls. I did all this
stuff to help make this Fragrance business special,

445
00:31:08.079 --> 00:31:11.640
to get it relaunched. And there
was a series of launches of new

446
00:31:11.960 --> 00:31:18.160
massive perfumes. The first that I
could think of his eternity moment. And

447
00:31:18.200 --> 00:31:22.319
I'll never forget working with the marketing
team, first on the bottle, then

448
00:31:22.440 --> 00:31:26.440
on the actually marketing campaign, and
of course on the juice, which is

449
00:31:26.480 --> 00:31:30.000
what they call the fragrance. That's
why I mentioned the nose, so they

450
00:31:30.000 --> 00:31:33.519
asked me to smell it, he
said. One of the funniest lines of

451
00:31:33.559 --> 00:31:37.119
my career. I said, you
can't ask me to smell it. Real

452
00:31:37.160 --> 00:31:41.279
men get their odor from soap,
not from perfume. What do you think,

453
00:31:41.279 --> 00:31:45.319
I am, Yeah, I'm sure
they appreciated that. Yeah, not

454
00:31:45.359 --> 00:31:49.920
the thing to say to a company
that's doing five hundred million dollars in fragrances

455
00:31:49.960 --> 00:31:53.200
in one brand. But I laughed
to myself, and sure enough, they

456
00:31:53.240 --> 00:31:57.319
all smelled the same. I couldn't
tell the difference. The other interesting thing

457
00:31:57.839 --> 00:32:01.480
is they had an actress in mind
that they wanted to put in the advertisements.

458
00:32:01.640 --> 00:32:05.519
I don't know if you notice any
fragrance of consequence. Either has the

459
00:32:05.559 --> 00:32:10.799
world's best supermodels or the world's most
beautiful actresses to promote those fragrances. This

460
00:32:10.839 --> 00:32:14.960
is going on, and they're trying
to develop who And the marketing team comes

461
00:32:15.000 --> 00:32:19.720
to me and tells me there's an
actress. You probably don't know who she

462
00:32:19.880 --> 00:32:22.039
is. She's a new actress,
she's just coming out. She's just made

463
00:32:22.039 --> 00:32:25.720
three movies. She's going to be
huge. And I said, what was

464
00:32:25.799 --> 00:32:29.720
she? And she says, there's
a movie, A Girl with Pearl eering.

465
00:32:30.200 --> 00:32:31.799
I probably can get your copy of
it, but I don't know.

466
00:32:32.400 --> 00:32:37.799
And they asked me to see her
pictures and I saw her and she was

467
00:32:37.839 --> 00:32:39.880
a different beauty as they said,
but she was a beauty. We ended

468
00:32:39.920 --> 00:32:43.759
up using her and it was remarkable. So now we have the Jews,

469
00:32:43.839 --> 00:32:46.680
we have the marketing campaign, and
we have the effort that's put behind it.

470
00:32:47.039 --> 00:32:51.920
All the retailers brought in for a
preview and we launch it and it

471
00:32:52.039 --> 00:32:59.119
is spectacular and it's a huge success. So then we concentrate on men's fragrances.

472
00:32:59.119 --> 00:33:01.359
C K one been one of the
biggest men's fragrance had fallen. We

473
00:33:01.440 --> 00:33:07.440
revitalize it, new juice, new
packaging, new promotions, new events,

474
00:33:07.599 --> 00:33:10.759
big parties, big events, greatest
models in the world, and men's are

475
00:33:10.799 --> 00:33:16.559
involved with it. We got involved
with Escape, we got involved with introducing,

476
00:33:16.599 --> 00:33:20.759
reintroducing Eternity for men, and on
and on and on, and then

477
00:33:20.799 --> 00:33:25.319
the men's business takes flight and it's
huge and it's exciting. The new packaging,

478
00:33:25.960 --> 00:33:30.440
all this is going on, we're
introducing flankers. Do you know what

479
00:33:30.480 --> 00:33:32.799
a flanker is, Jesse that I
do not. What is a flanker.

480
00:33:35.160 --> 00:33:39.039
A flanker is a mini launch of
an offshoot of a fragrance. So if

481
00:33:39.039 --> 00:33:45.000
there's a fragrance called c K they
might do CK one. If there's CK

482
00:33:45.200 --> 00:33:49.640
one, they might do CK one
for you. And it would become out

483
00:33:49.759 --> 00:33:52.200
a new item, a new idea, trading off the name. And we

484
00:33:52.240 --> 00:33:59.319
did a series of these and over
the course of six months, tremendous success

485
00:33:59.440 --> 00:34:02.759
and position shinning going on. And
by the end of the first fiscal year,

486
00:34:04.240 --> 00:34:08.559
the Calvin Klein business is approaching six
hundred million dollars and fragrance again,

487
00:34:09.239 --> 00:34:13.840
they're proud. I'm proud. I'm
proud to talk to our board about it

488
00:34:13.880 --> 00:34:17.039
because it's something I got fully vested
it. I had this close relationship with

489
00:34:17.039 --> 00:34:22.079
Fergus Balfour. He got all the
credit from his company. I was happy

490
00:34:22.199 --> 00:34:25.679
were working together. And then one
day I get a phone call, Mark,

491
00:34:25.719 --> 00:34:29.440
I need to talk to you,
so I go up to see Fergus.

492
00:34:29.840 --> 00:34:32.199
He said, Mark, I can't
tell you how much we appreciate your

493
00:34:32.280 --> 00:34:37.760
help. I can't tell you how
much we appreciate your support. You've been

494
00:34:37.800 --> 00:34:43.480
a great partner. We've had tremendous
success. Unilever's thrilled what we've accomplished.

495
00:34:43.480 --> 00:34:45.840
It's been great for me. I'm
sure it's great for you. But I

496
00:34:45.960 --> 00:34:50.039
have to tell you we want to
sell the company. It takes a lot

497
00:34:50.079 --> 00:34:54.280
to surprise me in business. I
was shocked, shocked selling the company after

498
00:34:54.320 --> 00:34:57.760
everything we just went through. You
want to sell the company, That's what

499
00:34:57.840 --> 00:35:00.639
I said to him. He said, Mark, to leave it. We're

500
00:35:00.679 --> 00:35:06.360
a consumer goods company and fragrance and
perfume and cologne is not really our thing.

501
00:35:06.639 --> 00:35:07.880
We bought it, we loved it, we thought it made sense,

502
00:35:07.920 --> 00:35:12.320
but it doesn't fit in our stable. And the CEO of our company wants

503
00:35:12.400 --> 00:35:16.400
us to sell it. And I
was really surprised, but I knew that

504
00:35:16.519 --> 00:35:23.280
in my contract to license them,
they needed my approval and I didn't have

505
00:35:23.400 --> 00:35:30.119
to give it. Well, Fergus
taken aback. I must admit I'm surprised.

506
00:35:30.559 --> 00:35:35.079
I am extremely disappointed. We all
put our best efforts here. I'm

507
00:35:35.199 --> 00:35:37.719
vested in this business and I can't
believe that you want to sell it now.

508
00:35:38.199 --> 00:35:42.480
He said, Mark, you still
can be vested in the business.

509
00:35:43.239 --> 00:35:46.039
And we found a partner who's willing
to buy it, who wants it very

510
00:35:46.119 --> 00:35:51.639
much. This would be the pinnacle
in their cologne and fragrance stable. They

511
00:35:51.639 --> 00:35:54.559
are big. They're one of the
largest companies in the world selling fragrances.

512
00:35:54.719 --> 00:35:59.360
We think Calvin Klein would fit there
dramatically, and they want to buy it.

513
00:36:00.039 --> 00:36:02.559
Who Cody. Now. What I
knew about Cody at the time was

514
00:36:02.599 --> 00:36:07.079
they had a lot of brands,
but you know, nothing at the realm

515
00:36:07.239 --> 00:36:13.480
of Calvin Klein. They were much
lower, much more widely distributed, more

516
00:36:13.519 --> 00:36:17.639
in drug stores and discount stores.
They didn't really have the likes of the

517
00:36:17.639 --> 00:36:22.719
business that Calvin Klein was. While
there's a gray market for Calvin Klein,

518
00:36:22.800 --> 00:36:25.119
it's a gray market for Fragrance.
They end up being everywhere. We didn't

519
00:36:25.119 --> 00:36:30.599
sell directly to calls, We didn't
sell directly to TJ Max. We sold

520
00:36:30.599 --> 00:36:35.559
to Bloomingdale's, Macy's, norster Bergdof's. Calvin Klein was a luxury fragrance.

521
00:36:35.960 --> 00:36:38.719
It still is. So I said, you know again, I'm not happy.

522
00:36:39.079 --> 00:36:43.280
Let's meet with Cody. A few
days later, I'm invited to the

523
00:36:43.320 --> 00:36:49.280
offices of Cody. Unilever introduces me
to the CEO of Cody, and he

524
00:36:49.360 --> 00:36:52.679
starts to talk about how excited they
are to buy this brand, how meaningful

525
00:36:52.760 --> 00:36:57.639
it would be for them, it
would be the star on the top of

526
00:36:57.679 --> 00:37:01.119
the Christmas tree. They readily admit
that they have not done business at this

527
00:37:01.239 --> 00:37:07.679
level, and Calvin Klein filling into
that spot would be a premium position that

528
00:37:07.719 --> 00:37:12.480
it would be special within the group. Everyone is excited about it. It

529
00:37:12.480 --> 00:37:17.280
will raise the entire profile of the
company if we allow the sell to go

530
00:37:17.360 --> 00:37:24.239
through. Decisions, decisions, decisions. Now I'm big company, and I

531
00:37:24.320 --> 00:37:28.519
have a CEO, boss, and
I have a board of directors. But

532
00:37:28.559 --> 00:37:32.000
I gotta tell you and my business
operations over the course of my career,

533
00:37:32.599 --> 00:37:37.119
what was remarkable to me when I
look back now. Even then I knew

534
00:37:37.599 --> 00:37:42.880
I made these decisions. I might
get signed off, but I didn't need

535
00:37:42.920 --> 00:37:45.960
it. I certainly had a brief
people what's going on. I certainly would

536
00:37:45.960 --> 00:37:49.920
make the recommendation one way or the
other. But more times than not,

537
00:37:50.360 --> 00:37:53.679
these were my calls. When I
look back now, I find this amazing.

538
00:37:54.000 --> 00:37:58.519
I made these decisions, and here
I am faced with Uni Leva wanting

539
00:37:58.559 --> 00:38:05.000
to sell their fragrance business to Cody. So the CEO is pitching me Fergus

540
00:38:05.000 --> 00:38:07.760
Balfour a universe sitting here, Mark, we want to do this. We

541
00:38:07.840 --> 00:38:12.400
think this company would be great for
Calvin Klein. Tonight's show, there's a

542
00:38:12.440 --> 00:38:16.199
war between my ears. I have
on one side somebody telling me, don't

543
00:38:16.280 --> 00:38:21.440
let them off the hook. Mark
you did all the work. They're responsible

544
00:38:21.519 --> 00:38:23.920
for this. They have guarantees based
on six hundred million dollars. Even if

545
00:38:23.920 --> 00:38:27.719
they don't do the business, they
got to pay you all the royalties associated

546
00:38:27.880 --> 00:38:30.559
with a six hundred million dollar business. On the other hand, what do

547
00:38:30.639 --> 00:38:34.000
you need them for? They don't
want it. Get rid of him,

548
00:38:34.159 --> 00:38:38.119
take the new deal. These guys
will be great decisions decisions. The war

549
00:38:38.239 --> 00:38:44.800
between my ears, Jesse, what
should I do? Don't sell? And

550
00:38:44.880 --> 00:38:47.599
your logic? I don't feel good
about it. Why? I don't know.

551
00:38:47.639 --> 00:38:52.880
I just don't like it. Would
you like to know how the war

552
00:38:52.960 --> 00:38:57.320
went on in my head? Please? By the time this was going on,

553
00:38:57.360 --> 00:39:00.639
we own Calvin Klein for less than
a year. We got a board

554
00:39:00.679 --> 00:39:04.119
of directors who wants to make sure
that the investment we made in Calvin Klein

555
00:39:04.280 --> 00:39:07.960
was right. We had people investment
bank who came in and lent us money

556
00:39:07.000 --> 00:39:09.760
to buy Calvin Klein. I had
all of these people. I'm thinking about

557
00:39:09.800 --> 00:39:14.559
what's the right thing to do.
So I looked at the CEO of Cody

558
00:39:15.360 --> 00:39:17.719
and said to him, how important
is this to you? He said,

559
00:39:17.719 --> 00:39:22.920
an arch business. There's nothing more
important than Calvin Klein right now. I

560
00:39:22.960 --> 00:39:25.840
said, if I agree to do
this, I am going to agree that

561
00:39:25.920 --> 00:39:30.519
you can have the license, but
we're going to add one hundred million dollars

562
00:39:30.519 --> 00:39:37.679
guarantee to the license. Okay,
And I said to Fergus Balfour, you

563
00:39:37.679 --> 00:39:42.239
have a contract with me. What
does your guarantee spend on marketing every year

564
00:39:42.519 --> 00:39:45.480
for people at the counters, for
new advertising, for new promotions. What

565
00:39:45.639 --> 00:39:50.760
is your guarantee? He said,
twenty five million dollars. I knew the

566
00:39:50.800 --> 00:39:53.280
answer. I said, if we're
going to do this, you have to

567
00:39:53.320 --> 00:39:58.920
do seventy five million. And the
CEO from Cody said to me, we'll

568
00:39:58.920 --> 00:40:02.519
do more than that if you agree, will agree? Wow, didn't expect

569
00:40:02.599 --> 00:40:09.480
that we transferred the license. So
there's that a great real world example of

570
00:40:09.599 --> 00:40:14.159
having to make decisions and one side
in your head saying one thing and the

571
00:40:14.159 --> 00:40:16.679
other side saying the other. These
two little guys arguing with me and my

572
00:40:16.800 --> 00:40:21.079
shoulders. If they didn't agree,
what would you have done? Not done

573
00:40:21.079 --> 00:40:23.199
it? That's sold it. I
don't know he would have continued negotiating,

574
00:40:23.239 --> 00:40:28.760
But I thought I really had no
choice because if you know, LEVI didn't

575
00:40:28.760 --> 00:40:30.960
want to be in the business anymore, then, so be it now?

576
00:40:31.000 --> 00:40:36.000
Having saying the story on these numbers, These numbers could change. I don't

577
00:40:36.000 --> 00:40:40.119
want to say they were exact.
I'm not infringing upon any confidential information because

578
00:40:40.159 --> 00:40:45.559
this information is long gone. I
don't know what their numbers aren't anymore.

579
00:40:45.599 --> 00:40:49.039
I have no idea what their business
is. I don't know how much they

580
00:40:49.119 --> 00:40:52.880
agreed to, whether the contract was
rewritten. Since I've been gone, so

581
00:40:52.000 --> 00:40:57.400
pleased those of you think I'm giving
away trade information. It's not current,

582
00:40:57.400 --> 00:41:01.880
it's not alive. So I'm not
obligated in any way whatsoever with conflict of

583
00:41:01.960 --> 00:41:07.400
interest and sharing information that I have
no business sharing. Having given you that

584
00:41:07.480 --> 00:41:12.719
qualifier, I think that was a
great example of a war between my years.

585
00:41:13.079 --> 00:41:17.079
I'll be back in a minute.
Always in fashion, spent a lifetime

586
00:41:17.119 --> 00:41:22.880
of my career building the van usen
Brand, and I am so pleased that

587
00:41:22.960 --> 00:41:28.639
they're back with us now talking about
suits. Men, we're dressing up again,

588
00:41:28.840 --> 00:41:31.159
and it's become cool to wear a
suit. Suits can be won on

589
00:41:31.280 --> 00:41:36.679
multiple occasions in multiple ways. You
could wear a suit formally to go out

590
00:41:36.679 --> 00:41:38.719
at night or to an event to
wear a suit to the office, with

591
00:41:38.960 --> 00:41:44.079
or without a tie. If you
look closely, now fashion trends, suits

592
00:41:44.119 --> 00:41:49.960
are being worn with turtlenecks or mock
necks. The choices are endless and every

593
00:41:49.960 --> 00:41:53.639
one of them looks right. You
could really really look the part. I

594
00:41:53.679 --> 00:41:59.559
believe that packaging yourself this is important. Does the products you package and wearing

595
00:41:59.599 --> 00:42:04.320
a suit is one of those things
that make men look their best. Venusen

596
00:42:04.400 --> 00:42:08.280
invented a new idea. It's called
the cool Flex suit. It's been engineered

597
00:42:08.280 --> 00:42:14.199
with stretched technology, giving you the
most comfortable fit and mobility. It's wrinkle

598
00:42:14.320 --> 00:42:19.239
resistant fabric, it's cool moisture wicking. It makes it perfect for all occasions.

599
00:42:19.239 --> 00:42:23.159
As we discussed just now, this
new style of looking shop while feeling

600
00:42:23.199 --> 00:42:29.559
cool and comfortable is amazing and I'm
so excited that the van Using company is

601
00:42:29.599 --> 00:42:35.320
involved in this new technology and is
embracing the whole idea of dressing up.

602
00:42:35.400 --> 00:42:38.519
Let's not forget Venuesen made its name
with dress shirts. It's only proper that

603
00:42:38.559 --> 00:42:44.199
their suit business follows strongly in its
way. You can find van us in

604
00:42:44.280 --> 00:42:49.960
cool Flex Men's Stretched suits at JC
Penny are online at jcpenny dot com.

605
00:42:50.000 --> 00:42:52.920
Guys. They're great. You should
go look at them. Welcome back to

606
00:42:53.199 --> 00:43:00.920
Always in Fashion. Here's your host, Mark Webber. There's a war going

607
00:43:00.960 --> 00:43:04.880
on between my ears. I don't
know about the rest of you and how

608
00:43:04.880 --> 00:43:07.320
you make decisions. All I know
is every time I have to make a

609
00:43:07.360 --> 00:43:10.960
decision on one shoulder, I have
somebody little guy whispering me the safe side,

610
00:43:12.360 --> 00:43:15.360
on the other side, the risky
side. I'm not a gambler by

611
00:43:15.440 --> 00:43:19.960
nature. I like surety. I
like to take those subjects of the most

612
00:43:20.000 --> 00:43:23.599
complex, the most risky, and
make them less risky. I don't know

613
00:43:23.639 --> 00:43:27.519
what the right way to do is. You know, maybe as executive I

614
00:43:27.559 --> 00:43:30.760
should be out there always taking risk. But at the same time I work

615
00:43:30.840 --> 00:43:36.840
for a board of directors who's responsible
for delivering results. And therefore, yes

616
00:43:36.920 --> 00:43:39.280
I like explosive growth, but yes
I like to deliver what I say I

617
00:43:39.320 --> 00:43:44.840
would promise. So I've always had
this war going on between my ears,

618
00:43:45.320 --> 00:43:49.039
three of us, my left side, the little guy, my right side,

619
00:43:49.039 --> 00:43:51.119
the little guy. In the end, my head having to make the

620
00:43:51.159 --> 00:43:55.280
final decision. I'd like to give
you a practical example at the moment on

621
00:43:55.400 --> 00:44:04.320
dealing with people's lives. I have
always taking the interview process extraordinarily seriously.

622
00:44:05.119 --> 00:44:08.159
I don't like playing with people's lives. In fact, when you interview people,

623
00:44:08.199 --> 00:44:13.599
you're playing with their lives. Take
someone who's working in out of the

624
00:44:13.639 --> 00:44:17.679
company. You interview the person,
you steal them away from the company that

625
00:44:17.719 --> 00:44:22.679
they're doing well in. You bring
them to your company. They have to

626
00:44:22.719 --> 00:44:24.800
do well. So therefore, if
you're going to take them out of a

627
00:44:24.840 --> 00:44:29.840
position where they're already doing well.
They have families, they have incomes,

628
00:44:29.880 --> 00:44:31.639
they have all these things, you
better make sure that they're going to be

629
00:44:31.679 --> 00:44:36.360
successful. And because of that,
I'm one of the world's toughest interviewers,

630
00:44:36.840 --> 00:44:39.239
if not for myself, to them, i'm protecting them. If they tell

631
00:44:39.239 --> 00:44:43.159
me they're great at something, they
better be great at that. If they

632
00:44:43.159 --> 00:44:45.719
tell me that they need to learn
it, then I understand what I'm dealing

633
00:44:45.719 --> 00:44:50.719
with. I take it always,
very seriously, and always have. The

634
00:44:50.760 --> 00:44:53.519
other side of the coin is someone's
not working, they're nervous, they need

635
00:44:53.559 --> 00:44:57.400
a job. They come in,
they'll do anything, say anything to get

636
00:44:57.440 --> 00:45:00.840
the job. But at the same
time, you have this obligation. You're

637
00:45:00.880 --> 00:45:04.119
playing with those lives. If you
bring in someone you don't give them the

638
00:45:04.199 --> 00:45:07.679
right kind of interview, and you'll
hire them, and they're not equipped to

639
00:45:07.679 --> 00:45:09.840
do the job. You're going to
end up firing them. And yes,

640
00:45:10.119 --> 00:45:14.079
they may have had a few weeks
a few months pay, but in the

641
00:45:14.159 --> 00:45:19.320
reality is they're back on the street
looking for a job with another demerit against

642
00:45:19.360 --> 00:45:22.920
their names. So whether someone's employed
or someone's not employed, you're hiring him.

643
00:45:22.280 --> 00:45:27.840
Hiring people is a very serious thing. I have to tell you a

644
00:45:27.880 --> 00:45:30.760
story. I had a guy I'm
going to pick his name out. His

645
00:45:30.840 --> 00:45:35.239
name is Michael. He was about
i'm gonna say, fifteen years my senior

646
00:45:35.360 --> 00:45:38.079
older than me. I was hiring
him to be a president of one of

647
00:45:38.079 --> 00:45:43.199
our divisions, an important, important
job actually was a group president. The

648
00:45:43.239 --> 00:45:47.119
division came from a really well respected
company, had a very good reputation,

649
00:45:47.719 --> 00:45:52.440
and we interviewed him everyone in the
company who needed to interview him, including

650
00:45:52.480 --> 00:45:58.960
an industrial psychologist who interviewed him,
and we all said that he was a

651
00:45:58.960 --> 00:46:02.719
good candidate and that we would hire
him. I'll never forget the industrial psychologist

652
00:46:02.840 --> 00:46:07.039
giving me the expression that I used
for myself, maybe to credit for it

653
00:46:07.119 --> 00:46:08.599
the rest of my career, when
he looked at me and he said he

654
00:46:08.679 --> 00:46:13.360
had bright eyes. He had those
eyes of a guy that was excited to

655
00:46:13.400 --> 00:46:16.480
be there and that he was a
comer, someone will make things happen.

656
00:46:16.639 --> 00:46:21.199
And he had a little touch of
arrogance, but who cared. He had

657
00:46:21.199 --> 00:46:23.920
bright eyes. We hired him.
He gave his company a month, and

658
00:46:24.079 --> 00:46:28.800
as it turned out, during the
course of his month, we had a

659
00:46:28.840 --> 00:46:32.079
strategic meeting off site, and because
he was coming into an important position,

660
00:46:32.119 --> 00:46:36.199
because we already hired and we signed
the contract, we said, why don't

661
00:46:36.239 --> 00:46:38.320
you come to our meeting. He
said, great, I'd love to be

662
00:46:38.400 --> 00:46:43.719
there. So we had a meeting. All our presidents were giving information,

663
00:46:43.920 --> 00:46:46.800
all of them were making presentations,
and during the course of this event,

664
00:46:47.079 --> 00:46:52.480
this new guy, Michael was there
and he was correcting them, he was

665
00:46:52.679 --> 00:46:58.599
challenging them. He was smart,
obnoxious, And the question would be,

666
00:46:59.440 --> 00:47:05.320
with a guy who's not really spent
his first day at the company, shouldn't

667
00:47:05.320 --> 00:47:09.239
he have had a little more tact, a little more humbleness, a little

668
00:47:09.239 --> 00:47:15.760
more concerned for the other divisions and
the people presenting who were tap dancing in

669
00:47:15.760 --> 00:47:17.760
front of us, for their careers, for the lives, for the strategy

670
00:47:17.800 --> 00:47:22.440
to get approved. Shouldn't have had
a little bit more people understanding, and

671
00:47:22.480 --> 00:47:28.159
it raised an alarm, so much
so that the industrial psychologist, myself and

672
00:47:28.159 --> 00:47:31.079
the CEO company got together and said, did we do the right thing hiring

673
00:47:31.119 --> 00:47:36.800
this? And the industrial cologist once
again said, he has bright eyes.

674
00:47:37.400 --> 00:47:39.400
There's an old saying you want to
have a racehorse that you have to push

675
00:47:39.480 --> 00:47:43.280
up the track, or you want
to have a racehorse, and he say,

676
00:47:43.360 --> 00:47:45.159
giddy app it goes like crazy.
Well, he was a giddy app

677
00:47:45.239 --> 00:47:49.880
kind of guy, and we kept
him as time went on. Sure enough,

678
00:47:49.880 --> 00:47:52.039
he was arrogant, but he was
very talented, and over the course

679
00:47:52.079 --> 00:47:55.199
of time as we worked together,
said Michael, you have to be a

680
00:47:55.239 --> 00:47:59.559
little bit more sensitive to the people
around you. You got a bunch of

681
00:47:59.559 --> 00:48:01.559
people love you got a bunch of
people who don't love you. Which one's

682
00:48:01.599 --> 00:48:05.800
mark, I'm not going to tell
you that, but you have to understand

683
00:48:05.800 --> 00:48:08.119
what's going on. And I don't
remember what year it was and what the

684
00:48:08.159 --> 00:48:13.800
reasons were, but we had either
accession or a downturn, and the business

685
00:48:13.880 --> 00:48:17.679
needed to in general reduce expenses.
And because he was a senior executive,

686
00:48:17.840 --> 00:48:22.840
and because he had this asterixt next
to his name from that week that he

687
00:48:22.920 --> 00:48:28.119
joined us, and because his performance
was not great, but no one's was

688
00:48:28.199 --> 00:48:30.639
great. He was one of the
people that were being let go, and

689
00:48:30.719 --> 00:48:35.159
I was fighting to keep him because
at this point I respected him, I

690
00:48:35.199 --> 00:48:37.239
worked with him, I knew what
he was capable of. I knew that

691
00:48:37.320 --> 00:48:42.559
he was good, but he was
damaged goods in many respects. Now I

692
00:48:42.599 --> 00:48:47.639
asked the question, because a battle
was ranging between my ears. Should I

693
00:48:47.840 --> 00:48:53.360
warn him so that he's not shell
shocked. Should I give him time to

694
00:48:53.400 --> 00:48:58.480
get used to the idea that he
might be let go? Should I give

695
00:48:58.559 --> 00:49:02.119
him time so that if he is
let go, he'll behave with honor and

696
00:49:02.280 --> 00:49:07.719
class and won't burn his bridges,
and therefore he'll get everything he's entitled to

697
00:49:07.119 --> 00:49:12.440
and then some if he makes the
right requests, whether he wants to extend

698
00:49:12.480 --> 00:49:15.559
his healthcare plan, whether he wants
a little bit more bonus than we promised

699
00:49:15.559 --> 00:49:19.800
in his contract, whatever it was, I would give him all this counsel

700
00:49:19.840 --> 00:49:22.159
to make sure that if he got
fired. Now, on the other side,

701
00:49:22.760 --> 00:49:24.920
you tell a guy he's going to
be fired, he's going to be

702
00:49:24.920 --> 00:49:30.800
demoralized, he's going to be angry, he's going to tune out. Or

703
00:49:30.840 --> 00:49:37.480
will he appreciate decisions, decisions,
decisions, the war between my ears.

704
00:49:37.239 --> 00:49:42.280
What should I do? I'll tell
you what. We're on Instagram. You

705
00:49:42.280 --> 00:49:45.400
can find us on Instagram under always
in Fashion. Why don't you tell me

706
00:49:45.480 --> 00:49:50.360
what you would have done? And
I'll tell you what I did, so

707
00:49:50.440 --> 00:49:54.320
that you know he'll tell me if
I did wrong. I went to him

708
00:49:54.360 --> 00:49:59.360
and told him how much I respect
him and how much I have valued him

709
00:49:59.400 --> 00:50:02.280
as a part. But I told
him the company was in trouble. We

710
00:50:02.360 --> 00:50:07.000
had significant layoffs planned, and he
was on the list. I told him

711
00:50:07.000 --> 00:50:12.320
it wasn't because of anything you did. It isn't about merit. We will

712
00:50:12.360 --> 00:50:16.639
consolidate your position into other positions and
life will go on. We'll take care

713
00:50:16.639 --> 00:50:21.719
of you, we'll treat you fairly, etcetera, etcetera, etcetera. And

714
00:50:21.760 --> 00:50:25.760
I told him that I would do
everything I could to keep him employed.

715
00:50:27.079 --> 00:50:29.719
It's the right thing to do.
What do you think he said to me?

716
00:50:30.079 --> 00:50:34.159
Thank you? Yeah, he said
to me, Look I like it

717
00:50:34.199 --> 00:50:37.239
here. I love the company.
I've done everything I can to make it

718
00:50:37.280 --> 00:50:40.400
work. I'm a professional. I
know these things happen. I do not

719
00:50:40.519 --> 00:50:45.119
want to leave the company. Mark
anything you could do to ensure that I

720
00:50:45.159 --> 00:50:49.800
stay here will be appreciated forever.
But I understand, and I thank you

721
00:50:49.880 --> 00:50:53.239
very much for telling me so what
happened. We were able to keep him.

722
00:50:53.360 --> 00:50:59.360
He was a shining star, respected
by all, contributed to the entirety

723
00:50:59.440 --> 00:51:02.920
and throughout his career until he decided
to retire. Did he ever say anything

724
00:51:02.960 --> 00:51:05.880
about that, like, hey,
Mark, I want to go back to

725
00:51:05.920 --> 00:51:07.119
what you said that time, what
you did for me. Does he ever

726
00:51:07.159 --> 00:51:10.639
appreciate it? Yes, he always
appreciate it. He always understood that it

727
00:51:10.679 --> 00:51:14.599
was a tough thing for me to
come to him, but the fact that

728
00:51:14.639 --> 00:51:16.679
he was able to stay and make
the contribution and be a member of the

729
00:51:16.679 --> 00:51:22.840
team. His personality over time changed. He became a nicer guy, more

730
00:51:22.920 --> 00:51:25.559
understanding of people's needs, and he
performed. I was one of those great

731
00:51:25.559 --> 00:51:30.800
things I did when I had to
wrestle with a war between my ears with

732
00:51:30.880 --> 00:51:35.760
that is a backtrup. I hope
you enjoyed tonight's show. It's not easy

733
00:51:35.920 --> 00:51:39.400
thinking up these things. It's not
easy making decisions. It never is.

734
00:51:40.039 --> 00:51:44.920
There's a war between your ears,
you man, I think of it like

735
00:51:44.960 --> 00:51:46.639
me with two little guys talking to
him. He made as crazy as me.

736
00:51:46.679 --> 00:51:50.679
He might not be looking in a
mirror and talking to yourself. But

737
00:51:50.760 --> 00:51:54.639
making decisions, it's not as easy
as it looks. Making the right decision

738
00:51:54.760 --> 00:52:00.760
is almost impossible, but you have
to make them, whether it's with your

739
00:52:00.840 --> 00:52:05.800
children, whether it's with your business, whether it's for you personally, and

740
00:52:05.920 --> 00:52:10.039
how you package yourself, how you
conduct yourself, what you do with your

741
00:52:10.079 --> 00:52:15.400
life. With that in mind,
I know I'm waging a war between my

742
00:52:15.519 --> 00:52:16.760
ears. Good Night,