1 00:00:00,000 --> 00:00:02,279 If a lot of people signed up at the start, it tells me that 2 00:00:02,319 --> 00:00:06,000 they already had made the decision when you opened. Before you open doors, 3 00:00:06,000 --> 00:00:08,359 they knew they were going to sign up because they knew this was coming. 4 00:00:08,960 --> 00:00:12,439 That's quite common in the first launch, especially if you've been doing what you 5 00:00:12,519 --> 00:00:15,119 do for a while. They already like you, they already want to buy 6 00:00:15,160 --> 00:00:18,879 from you. It might be it might look different in the next launch. 7 00:00:18,920 --> 00:00:21,559 So if you notice that you're not getting as many people in the first twenty 8 00:00:21,559 --> 00:00:24,640 four hours, that doesn't mean your launch is doomed. It just means the 9 00:00:24,679 --> 00:00:27,920 people who are then need a little bit more assistance to make that decision. 10 00:00:29,160 --> 00:00:33,240 Welcome to imperfect Action. I'm Steph Taylor. For years, I read all 11 00:00:33,280 --> 00:00:37,439 the books, downloaded all the freebees, and did all the courses, But 12 00:00:37,520 --> 00:00:42,039 it wasn't until I started taking imperfect action that my business had its first million 13 00:00:42,079 --> 00:00:48,880 dollar year. Imperfect action is about doing things before you're ready, prioritizing consistent 14 00:00:48,960 --> 00:00:53,799 action over perfect action, and moving forward even when you're not sure you're doing 15 00:00:53,799 --> 00:00:58,439 it right. On this show, you can expect mindset advice, actionable marketing 16 00:00:58,439 --> 00:01:03,079 tips and strategies to a business that brings you more profit, more freedom, 17 00:01:03,240 --> 00:01:07,680 and even more joy. Are you on the list to get my daily businesses? 18 00:01:08,079 --> 00:01:11,959 Every day, I'll send you a bite sized prompt designed to help you 19 00:01:11,159 --> 00:01:15,359 grow your business in a more intentional way. Sign up at Steph Taylor dot 20 00:01:15,359 --> 00:01:19,879 com, forward slash DBB, or at the link in the show notes. 21 00:01:23,120 --> 00:01:26,599 Hey, welcome back to Imperfect Action. This is episode six hundred and seventy 22 00:01:26,680 --> 00:01:32,120 seven. Today is a live coaching call with one of my former launch Magic 23 00:01:32,159 --> 00:01:37,079 students, one of my launch Magic alumni who had an epic first launch and 24 00:01:37,280 --> 00:01:41,480 now coming into her second launch, she's starting to think about how she can 25 00:01:41,480 --> 00:01:46,280 tweak and optimize different parts of her launch to have an even bigger launch the 26 00:01:46,319 --> 00:01:49,680 next time around with her online cause. In this episode, we're talking about 27 00:01:49,719 --> 00:01:56,120 the different steps, the different elements of each launch process where you can tweak 28 00:01:56,120 --> 00:02:00,879 different things, how to start to overcome those hesitations that somebody might have had 29 00:02:00,920 --> 00:02:06,159 that held them back from buying in the last time, and the importance of 30 00:02:06,439 --> 00:02:10,960 getting your different elements of your launch in front of new people each launch so 31 00:02:12,000 --> 00:02:15,319 that you don't have that second launch slump where everyone who was on your list 32 00:02:15,400 --> 00:02:20,520 or in your audience bought in that first launch, and then you don't have 33 00:02:20,560 --> 00:02:23,759 anybody new in your audience for that next launch. This is a really fun 34 00:02:23,759 --> 00:02:29,439 episode if you have launched before and you are looking at your next or subsequent 35 00:02:29,560 --> 00:02:32,240 launches, or if you haven't launched and you're wondering a little bit more about 36 00:02:32,280 --> 00:02:37,479 what the whole launch process looks like behind the scenes. Let's jump into today's 37 00:02:37,599 --> 00:02:43,800 chat with Jemima. Welcome, Jemima. I'm excited to have you here and 38 00:02:43,879 --> 00:02:46,560 to kick this episode off, I'd love it if you could please introduce who 39 00:02:46,599 --> 00:02:51,319 you are and what you do and the challenge that I can help you with 40 00:02:51,360 --> 00:02:58,080 today in our little call. I step Jemima flent here, and I'm actually 41 00:02:58,479 --> 00:03:01,800 one of your previous launch Man students, and yeah, very excited to be 42 00:03:01,879 --> 00:03:07,120 chatting with you today. So I'm actually a quilt pattern designer, author and 43 00:03:07,560 --> 00:03:14,960 teacher and I launched earlier this year my first round of my online beginner's quilt 44 00:03:15,000 --> 00:03:19,759 course and I'm hoping that you can help me now as I'm looking to my 45 00:03:20,080 --> 00:03:25,280 next launch, which is of the same course, or how you what things 46 00:03:25,319 --> 00:03:30,759 in particular do I really need to be setting my sights on to improve and 47 00:03:30,879 --> 00:03:35,840 to hopefully grow this next launch so that it'll be even more successful this next 48 00:03:35,879 --> 00:03:38,120 time round. Yes, this is one of my favorite things to talk about, 49 00:03:38,199 --> 00:03:42,680 because if you've had one launch and it's gone really well, which it 50 00:03:42,719 --> 00:03:46,080 sounds like yours has, then it becomes a matter of just like twigging it 51 00:03:46,240 --> 00:03:51,599 and making the little changes and launching again. So I like to look at 52 00:03:51,599 --> 00:03:53,039 it as like this whole kind of journey, as you know, going through 53 00:03:53,120 --> 00:03:58,319 launch Magic. It's we don't just look at the number of people who signed 54 00:03:58,360 --> 00:04:00,319 up at the end and determine whether it was a success or not based on 55 00:04:00,319 --> 00:04:04,080 that number. We look at each of the different steps in that whole process. 56 00:04:04,560 --> 00:04:09,719 Now, one of the first places I want to start is by asking 57 00:04:09,759 --> 00:04:12,639 you if there was anything that came up when you did a non buy a 58 00:04:12,719 --> 00:04:16,720 survey or any unusual questions or hesitations that you notice were coming up during that 59 00:04:17,000 --> 00:04:24,600 cart open time. Well, I didn't have anything very specifically come up that 60 00:04:24,680 --> 00:04:29,639 I hadn't sort of previously set down to address. It was things that I 61 00:04:29,720 --> 00:04:33,240 was thinking of as the launch was going that it was like, right, 62 00:04:33,319 --> 00:04:38,759 these are things that I need to maybe tweak for next time. It was 63 00:04:38,839 --> 00:04:44,199 a bit of sometimes too late to change it. Necessarily within that launch, 64 00:04:44,360 --> 00:04:49,720 but it was more around things like everyone was sort of happy with the time 65 00:04:49,759 --> 00:04:57,439 frame and their skill level. That was probably more their hesitation as in, 66 00:04:57,879 --> 00:05:03,839 I'm not sure if it's it's right for me because I don't have these tools 67 00:05:03,920 --> 00:05:09,000 yet, or I don't have I don't know where to get my fabric. 68 00:05:09,199 --> 00:05:13,959 So really sort of taking it back to people starting right at the beginning of 69 00:05:13,959 --> 00:05:18,759 their quilting journey, and how did I move them forward to to actually get 70 00:05:18,800 --> 00:05:25,079 them, Yeah, across the fence. So your course is relevant to these 71 00:05:25,120 --> 00:05:27,639 people, right, they can still get results if they're at that very first 72 00:05:27,639 --> 00:05:31,560 step. That's it's designed for them to actually take them from that very beginning 73 00:05:31,600 --> 00:05:36,839 step in wanting to learn to quilt, So actually literally what they need to 74 00:05:36,879 --> 00:05:42,879 buy, what equipment, what tools, and I take them through that step 75 00:05:42,879 --> 00:05:46,079 by step. Okay, so that's that might be a little bit of an 76 00:05:46,079 --> 00:05:49,279 indicator then if they if they're saying that's why they're not signing up is because 77 00:05:49,279 --> 00:05:53,439 they don't have the tools or they're wondering if that's right for them, that 78 00:05:53,439 --> 00:05:57,879 could be a little sign that the messaging could be clearer that it's for absolute 79 00:05:57,879 --> 00:06:00,199 beginners. You don't need to have any yet. You don't need to have 80 00:06:00,240 --> 00:06:02,839 any of these things. You don't need to know where to buy your fabric, 81 00:06:03,199 --> 00:06:08,439 because this is all covered in the course. So I would be doing 82 00:06:08,439 --> 00:06:11,279 a quick read through the sales page again, I'd be reading through those cart 83 00:06:11,319 --> 00:06:15,279 open emails and noticing anywhere where maybe it could be a little bit more specific 84 00:06:15,319 --> 00:06:19,319 around that, just to help those people. It could even be that you 85 00:06:19,399 --> 00:06:23,480 add, if you don't already have a section on the sales page, you 86 00:06:23,480 --> 00:06:27,000 could add an email, add a section on the page that is this is 87 00:06:27,040 --> 00:06:30,240 for you even if and then have some bullet points. And one of those 88 00:06:30,240 --> 00:06:33,240 bullet points could be if you're brand new, you don't have any quilting tools 89 00:06:33,240 --> 00:06:38,360 and you don't even know where to buy your fabric, and have a little 90 00:06:38,360 --> 00:06:42,920 paragraph explaining that you know it. In this course, we take you from 91 00:06:43,079 --> 00:06:47,480 the very beginning starting point through to whatever the final outcome is. And that 92 00:06:47,480 --> 00:06:51,519 could also be an own email. It's own email in the cart open sequence 93 00:06:53,120 --> 00:06:57,959 where you're addressing Hey, you're at that very beginning point. You don't know 94 00:06:58,279 --> 00:07:01,000 what tools you need to get, you don't have anything, and that's great. 95 00:07:01,160 --> 00:07:03,920 That's where I want you to be because when you join, we're going 96 00:07:03,959 --> 00:07:09,560 to go through all of these step by step. Okay. Were there any 97 00:07:09,600 --> 00:07:13,199 other reasons in the survey? Any other reasons or things that popped up when 98 00:07:13,199 --> 00:07:17,439 people when you ask people why they didn't buy, There wasn't anything really specifically. 99 00:07:17,600 --> 00:07:21,240 Time was a bit of a factor. A lot of people didn't necessarily 100 00:07:21,319 --> 00:07:28,920 want to start the course straight away. Like target audience very much is that 101 00:07:29,040 --> 00:07:33,959 young, busy mum who works and has the kids and has the family and 102 00:07:34,120 --> 00:07:38,560 has all those things. So it wasn't necessarily a case of wanting to start 103 00:07:38,560 --> 00:07:43,199 the course the following week when after doors opened and we get going, could 104 00:07:43,199 --> 00:07:46,800 they actually you know, get the course, have it in their little banks 105 00:07:46,839 --> 00:07:50,040 so that they could work through that on the next school holidays or when they 106 00:07:50,120 --> 00:07:53,839 knew that they were about to have a break. So that was probably the 107 00:07:53,839 --> 00:08:00,959 only thing that really sort of maybe I hadn't messaged or voiced at it wasn't 108 00:08:01,319 --> 00:08:03,120 You didn't have to start straight away, It wasn't it you have to have 109 00:08:03,160 --> 00:08:09,560 all your tools that next week ready to go, and maybe yeah, around 110 00:08:09,680 --> 00:08:16,079 that self paced messaging wasn't as strong. Yeah, so they can go through 111 00:08:16,120 --> 00:08:20,000 it in their own time and they have lifetime access. They've got access to 112 00:08:20,079 --> 00:08:24,319 it for a year, okay, great, So I would be if that's 113 00:08:24,319 --> 00:08:28,519 a huge objection, I would be putting one entire cart open email around that 114 00:08:30,639 --> 00:08:33,639 and making sure that that's really clear on the sales page as well. So 115 00:08:33,679 --> 00:08:37,919 the cart open email would be something along the lines of, I get it, 116 00:08:39,039 --> 00:08:41,240 you're really busy. You don't have time to start quilting right now, 117 00:08:43,120 --> 00:08:46,879 and that's why I'm giving you lifetime accessor giving you one year access, and 118 00:08:48,120 --> 00:08:52,320 that might look like ten minutes a week for a year, and you can 119 00:08:52,320 --> 00:08:56,000 have that quilt done in a year. Yeah. One thing that didn't come 120 00:08:56,080 --> 00:09:01,360 up, but was something that I had thought of, was I didn't offer 121 00:09:01,440 --> 00:09:07,919 a payment plan with the particular course. So even though no one really boiked 122 00:09:07,000 --> 00:09:11,879 any objection to it being you know, expensive or out of their reach, 123 00:09:13,519 --> 00:09:18,519 that was something that I wasn't sure whether or not I should be offering as 124 00:09:18,720 --> 00:09:24,399 an option, even though it's not a odally high price ticket on item. 125 00:09:24,679 --> 00:09:30,919 What's the price point worked out to about two pick d Australian. Okay, 126 00:09:31,399 --> 00:09:33,759 it might be worth while, especially, you know, with a lot of 127 00:09:33,759 --> 00:09:37,600 people sort of starting to freak out about cost of living and recession and all 128 00:09:37,600 --> 00:09:43,279 of that, it might be worthwhile to offer a payment plan I wouldn't do 129 00:09:43,279 --> 00:09:48,120 a particularly extended payment plan in this in this case, because it's not a 130 00:09:48,440 --> 00:09:50,879 you know, we're not talking two thousand dollars, we're talking two hundred and 131 00:09:50,960 --> 00:09:54,440 fifty. It could even just be that it's two payments of one, you 132 00:09:54,480 --> 00:09:56,279 know, two payments of one forty or so, just to add a little 133 00:09:56,279 --> 00:10:00,840 bit of a buffer to cover your risk that they don't pay. So that 134 00:10:00,879 --> 00:10:03,320 could be something that would make a big change. It could even be that 135 00:10:03,399 --> 00:10:07,919 you leave that payment plan and only introduced it in the last twenty four hours 136 00:10:07,000 --> 00:10:11,240 of cart open. Oh okay, yep. So that anybody who's there on 137 00:10:11,240 --> 00:10:13,720 the fence who's like, like, I want to do this, but I 138 00:10:13,759 --> 00:10:16,600 just don't have the cash right now, you know it's expensive, then that's 139 00:10:16,720 --> 00:10:22,639 going to help them to make that decision as well. Ok yeah, cool, 140 00:10:22,679 --> 00:10:26,720 Okay. So once we've looked at the main reasons people didn't buy, 141 00:10:26,799 --> 00:10:28,879 then I want to look at step by step in that process, where are 142 00:10:28,879 --> 00:10:33,879 the different bits where people dropped off. So you mentioned we're chatting a little 143 00:10:33,879 --> 00:10:37,879 bit before before the call, you mentioned that you don't have the number of 144 00:10:37,879 --> 00:10:41,600 people who viewed the lead magnet landing page. But you do know how many 145 00:10:41,639 --> 00:10:45,000 people signed up and what I really would want to look at. So the 146 00:10:45,039 --> 00:10:48,840 lead magnet is the very first step in the entire sort of process, entire 147 00:10:48,879 --> 00:10:54,039 funnel where the lead magnet is specific to this particular course. It's not a 148 00:10:54,080 --> 00:10:56,240 general lead magnet for building your email list. And I would be wanting to 149 00:10:56,240 --> 00:11:00,519 look at how many people viewed that lead magnet landing page and what percentage of 150 00:11:00,559 --> 00:11:03,440 them signed up, because if we are getting more than say thirty to forty 151 00:11:03,440 --> 00:11:07,679 percent signing up from that page, that's great. But if it's not converting 152 00:11:07,720 --> 00:11:13,639 at thirty percent, then you're driving people to that page and they're not for 153 00:11:13,679 --> 00:11:16,279 something. For whatever reason, they're not downloading the lead magnet. They're not 154 00:11:16,360 --> 00:11:20,200 landing onto your email list. So that's the first step that we would really 155 00:11:20,200 --> 00:11:24,159 want to look at. You mentioned you do have the open rates from those 156 00:11:24,440 --> 00:11:28,600 lead magnet emails. What sort of open rates are we looking at for the 157 00:11:28,639 --> 00:11:35,559 different emails? Basically everything sat between. My lost open rate was fifty five 158 00:11:37,279 --> 00:11:41,080 point nine percent, so that was my lowest, So most of them, 159 00:11:41,120 --> 00:11:43,919 their average open rate was fifty eight percent. Yeah, perfect, that's really 160 00:11:43,919 --> 00:11:50,279 good. Open rates are a little bit artificially inflated these days because Apple doesn't 161 00:11:50,360 --> 00:11:56,080 apple the privacy and Apple Mail just marks everyone's emails is open basically, so 162 00:11:56,679 --> 00:11:58,720 it won't be a true reflection of how many people opened. But that's a 163 00:12:00,000 --> 00:12:03,080 that's a really good percentage, So I'm happy with that. And then so 164 00:12:03,200 --> 00:12:07,240 after that Lead Magnet, you didn't have a webinar coming into cart open, 165 00:12:07,720 --> 00:12:11,320 you just did cart open emails to that lead line list. Yes, yes, 166 00:12:11,399 --> 00:12:16,000 And did you have similar open rates with those? Well, everything sad 167 00:12:16,039 --> 00:12:22,159 about that. Yeah, they did go up a little bit higher sort of, 168 00:12:22,240 --> 00:12:26,399 yeah, to fifty nine percentage. But yeah, I definitely felt confident 169 00:12:26,480 --> 00:12:30,720 sort of going into that launch in terms of I thought I had, like 170 00:12:30,840 --> 00:12:33,519 I had set a number of people that I had hoped would sign up, 171 00:12:33,759 --> 00:12:39,080 and I know where I fell down in that, but sort of reflecting on 172 00:12:39,120 --> 00:12:41,159 the numbers, it's given me the hope. I guess that, you know, 173 00:12:41,200 --> 00:12:45,559 I sort of was doing what I needed to, but in my head 174 00:12:46,000 --> 00:12:50,360 it wasn't necessarily as I'd planned how it to go. Yeah. Absolutely, 175 00:12:50,639 --> 00:12:54,600 Okay, so we've got the lead Magnet list, We've got the cult open 176 00:12:54,679 --> 00:13:01,320 emails, what was the click rates on those cart open emails? I wouldn't 177 00:13:01,360 --> 00:13:05,000 have there. You don't have that, okay, so that's something to that's 178 00:13:05,000 --> 00:13:07,279 something to look out more than open rate. Open rate just tells us that 179 00:13:07,320 --> 00:13:11,759 the subject line's good. Click rate tells us that the content in the email 180 00:13:11,879 --> 00:13:16,639 is good. So you know, at one to two percent click rate is 181 00:13:16,679 --> 00:13:22,039 really good. If you have any emails that have a particularly high click rate, 182 00:13:22,480 --> 00:13:26,039 I would definitely reuse those emails in the next launch. I would also 183 00:13:26,120 --> 00:13:28,440 look at what is it about this email that's making it have a higher click 184 00:13:28,519 --> 00:13:35,200 rate, and seeing if you can reverse engineer your other emails to have a 185 00:13:35,240 --> 00:13:39,639 similar structure or if it's a different call to action or whatever it is. 186 00:13:39,960 --> 00:13:43,440 We want to find out why people are clicking. And then so you had 187 00:13:43,480 --> 00:13:48,440 how many people did you have sign up in the end ahead forty nine forty 188 00:13:48,519 --> 00:13:52,240 nine and how big was your email list? Yeah, so that's a really 189 00:13:52,279 --> 00:13:58,159 good conversion rate. That's a really good conversion Yeah, calculator, I'll work 190 00:13:58,159 --> 00:14:01,759 out the exactly forty nine over six hundred and fifty is yes, seven point 191 00:14:01,799 --> 00:14:05,879 five percent, which that you should be really happy with. That that's a 192 00:14:05,919 --> 00:14:09,279 great sign that it's converting well, and now it's just a matter of getting 193 00:14:09,879 --> 00:14:13,840 more people onto that list. So now it's a matter of getting more people 194 00:14:13,840 --> 00:14:16,120 to sign up for that lead magnet so that they're on your list for that 195 00:14:16,240 --> 00:14:20,360 next launch. And part of getting more people to sign up for the lead 196 00:14:20,399 --> 00:14:24,320 magnet is we first want to make sure that lead magnet page is converting. 197 00:14:24,320 --> 00:14:28,159 Well, what is it built in? Is it in Kajabi? It's in 198 00:14:28,279 --> 00:14:31,720 New Zenla? Okay, I'm not familiar with New Zenla. Do you have 199 00:14:31,799 --> 00:14:37,080 a way of seeing how many people viewed a page in that? Yes? 200 00:14:37,080 --> 00:14:39,639 A d okay, so I would go back, going, going and get 201 00:14:39,639 --> 00:14:43,360 those now. Yes, now, go back and have a look at that 202 00:14:43,440 --> 00:14:46,399 and reverse engineer. You know, so there's many people looked at it, 203 00:14:46,399 --> 00:14:50,039 and the many people downloaded, and if that percentage is good, great, 204 00:14:50,360 --> 00:14:54,360 Now it's how can we get this lead magnet in front of as many people 205 00:14:54,440 --> 00:14:58,879 as possible and that might be paid ads. Is that something you've considered running. 206 00:15:00,840 --> 00:15:03,960 I was very much tossing up which way to go for next launch. 207 00:15:05,000 --> 00:15:09,679 In terms of Facebook ads, I've never run those. They have been something 208 00:15:09,720 --> 00:15:13,519 that's sat at the back of my mind. I had thought though, as 209 00:15:13,559 --> 00:15:16,919 a more positive way for me to move forward with my audience was actually more 210 00:15:16,960 --> 00:15:22,080 in affiliate marketing. Okay, great, yeah, you had an actual step. 211 00:15:22,279 --> 00:15:26,879 Rather than pouring money into the Facebook ads, which I don't know how 212 00:15:26,879 --> 00:15:31,799 to set up or organized. I had thought, at least then if I 213 00:15:31,840 --> 00:15:37,240 put all my eggs, I get that, let's speak into affiliate marketing, 214 00:15:37,279 --> 00:15:41,080 that that would be my tactic for this next launch. Yes, I wouldn't 215 00:15:41,120 --> 00:15:46,240 focus on just one place. Affiliate marketing is a great way to do it, 216 00:15:46,320 --> 00:15:48,320 but you need to have really good affiliates who will actually promote. And 217 00:15:48,360 --> 00:15:52,600 the problem I mean not the problem, it's the challenge that we've had with 218 00:15:52,639 --> 00:15:54,159 affiliate marketing as well as we have a lot of people who sign up as 219 00:15:54,159 --> 00:15:58,639 affiliates and they do it with the best intentions and then they never actually get 220 00:15:58,679 --> 00:16:03,480 around to promoting it. So if you are going to have affiliate if you 221 00:16:03,519 --> 00:16:06,919 are going to bring affiliates in for the next launch, I would be getting 222 00:16:06,960 --> 00:16:10,000 them in as early as possible, and I would be asking them to start 223 00:16:10,039 --> 00:16:14,919 promoting the lead magnet. Okay, so that they have time. So once 224 00:16:14,919 --> 00:16:17,679 somebody gets that lead magnet, they're on your list. But ideally they'll still 225 00:16:17,679 --> 00:16:21,360 be cookied to your affiliate if there's a long enough cookie window, and I'm 226 00:16:21,399 --> 00:16:25,600 not sure what new Zeendler does with this, so making sure that they get 227 00:16:25,639 --> 00:16:29,000 them in early so that you've got that time to nurture them. I would 228 00:16:29,039 --> 00:16:30,799 also, because you didn't run a webinar in the last one, I would 229 00:16:30,840 --> 00:16:36,799 be probably looking at testing that for this launch, especially because you have affiliates. 230 00:16:37,080 --> 00:16:40,840 It's really it makes it easy for the affiliates to send their affiliate link 231 00:16:40,879 --> 00:16:45,799 to your webinar, and then the people who they've introduced you to, they 232 00:16:45,799 --> 00:16:48,200 now get a taste for your style, your approach, what you're like, 233 00:16:49,080 --> 00:16:52,320 rather than just hearing about the course and then that's the first time they're hearing 234 00:16:52,320 --> 00:16:56,240 about you. Okay, Yeah, so I'd be looking at those two from 235 00:16:56,279 --> 00:17:00,960 affiliates, making it really easy for them to promote, so giving swipe email, 236 00:17:00,000 --> 00:17:04,440 copy swipe social posts literally just copy and pace and fill in the blanks 237 00:17:04,440 --> 00:17:07,400 and then they can send that to their list. That's what I would be 238 00:17:07,400 --> 00:17:12,519 doing there. Potentially past students as well. Okay, yeah, asking them 239 00:17:12,559 --> 00:17:17,519 if they want giving them a referral link or referral code where they can invite 240 00:17:17,559 --> 00:17:21,559 a friend. I hadn't caught a past yeah, past students, Yeah, 241 00:17:22,519 --> 00:17:26,240 to do that. Sometimes past students are the best affiliates, especially with yours, 242 00:17:26,240 --> 00:17:29,400 because at the end of your program, they've got a quilt which is 243 00:17:29,440 --> 00:17:32,880 such an easy thing for them to share a photo of on social media, 244 00:17:33,000 --> 00:17:34,599 and then their friends might ask where they got the quilt from, and now 245 00:17:34,640 --> 00:17:37,519 they've got a link to share and they get a bit of a kickback for 246 00:17:37,599 --> 00:17:41,039 that, right, Okay, Yeah, it's a good idea. I hadn't 247 00:17:41,079 --> 00:17:44,519 thought of that. And then outside of the affiliate program, what else have 248 00:17:44,559 --> 00:17:49,039 you been doing to grow your audience in your business? I am definitely sort 249 00:17:49,079 --> 00:17:55,599 of sitting back now and looking at what sort of all the areas that I 250 00:17:55,680 --> 00:17:59,920 fell down in in terms of the next launch and where I need to pick 251 00:18:00,039 --> 00:18:03,440 it up or what I need to do to change. I have thought about 252 00:18:03,599 --> 00:18:11,240 changing my lead magnet for this next launch death based on maybe being more specific 253 00:18:12,759 --> 00:18:17,480 to my audience. So having some I don't think I'm that to change it. 254 00:18:17,839 --> 00:18:22,319 Okay, So if you're if you're finding that the lead magnet page isn't 255 00:18:22,319 --> 00:18:26,119 converting it thirty percent, it probably need to change some of the copy on 256 00:18:26,160 --> 00:18:30,279 the page. But based on how your lead magnet list is converting into your 257 00:18:30,279 --> 00:18:33,519 course. I don't I wouldn't change that. Seven and a half percent is 258 00:18:33,559 --> 00:18:37,200 really good. Yeah, okay, so I would keep it for this launch. 259 00:18:37,400 --> 00:18:38,720 I would be for you for this launch. I would be focusing on 260 00:18:38,759 --> 00:18:41,319 how can we get this lead magnet in front of more people so that we 261 00:18:41,319 --> 00:18:45,440 can grow the list and keep because if we keep, for every one hundred 262 00:18:45,440 --> 00:18:48,440 people you get onto your list, you're getting seven seven and a half students. 263 00:18:48,359 --> 00:18:53,240 That's a really great conversion rate. Okay, right, So yeah, 264 00:18:53,279 --> 00:18:57,720 I guess I had thought affiliates would be So I've been working on packaging up 265 00:18:59,000 --> 00:19:03,319 like how that would for affiliates and what sort of copy and canvas sort of 266 00:19:03,319 --> 00:19:08,359 work I need to do for them. I have been looking at other ways 267 00:19:08,359 --> 00:19:14,319 to sort of get in front of other eyeballs in terms of I've got upcoming 268 00:19:14,480 --> 00:19:18,440 events, so it was sort of making sure that people at the events that 269 00:19:18,480 --> 00:19:22,680 I was actually going to be at as well could sort of see the course 270 00:19:22,759 --> 00:19:26,759 and shut with the actual end product. But other than that, I'm really 271 00:19:26,799 --> 00:19:32,799 just going back and now reviewing. I want to review my open emails and 272 00:19:33,039 --> 00:19:37,880 really now I also have the actual my first round students. So I've got 273 00:19:37,880 --> 00:19:44,799 testimonials very specific to the actual end product, So I've been contacting them to 274 00:19:44,880 --> 00:19:51,599 get photos and to get testimonies so that I can actually now put all of 275 00:19:51,599 --> 00:19:55,240 that into play for fiction next launch. Okay, and how many people have 276 00:19:55,279 --> 00:20:00,519 signed up for the lead magnets since the last launch. I've added about about 277 00:20:00,519 --> 00:20:04,000 two hundred and fifteen to the list. Great, so that's going to be 278 00:20:04,400 --> 00:20:08,680 two hundred and fifty times point seven five, So that's you'll probably get about 279 00:20:08,720 --> 00:20:12,039 eighteen or nineteen new students for this launch. If you don't get that lead 280 00:20:12,079 --> 00:20:18,400 magnet in front of more people, Okay, that's unfortunately the reality. So 281 00:20:18,440 --> 00:20:22,400 the first launch, a lot of the time, what happens is if you're 282 00:20:22,440 --> 00:20:23,759 new to this and you don't have a big audience, you'll put a lot 283 00:20:23,799 --> 00:20:27,359 of effort into growing the audience, and then the second launch you might think, 284 00:20:27,400 --> 00:20:30,759 Okay, well, I'm going to optimize all of these other bits. 285 00:20:30,920 --> 00:20:36,039 But if your launch, your launch is already pretty optimized, it's now how 286 00:20:36,039 --> 00:20:37,400 can we get this in front of new people. That's going to be the 287 00:20:37,440 --> 00:20:41,960 biggest thing. So rather than focusing on the things that are at the bottom 288 00:20:41,000 --> 00:20:44,519 of the funnel, like optimizing the sales page, Like, yes, we 289 00:20:44,519 --> 00:20:48,359 can make some tweaks to that, absolutely, but the biggest thing for you 290 00:20:48,400 --> 00:20:52,000 to focus on now is going to be reaching more people with that lead magnet. 291 00:20:52,200 --> 00:20:56,799 So even when you're speaking at events, I probably wouldn't even talk to 292 00:20:56,839 --> 00:20:59,640 them about the course. I would just give them that one call to action. 293 00:21:00,039 --> 00:21:03,680 I have this freebee. What's what's your lead back thet It's a pdf 294 00:21:03,759 --> 00:21:07,920 cheat sheet that has all the culting turns beautiful. I like that, it's 295 00:21:07,960 --> 00:21:11,599 nice and simple, So I would say, grab my pdf cheat sheet here, 296 00:21:11,799 --> 00:21:15,799 give them if it's a if it's an in person event, do some 297 00:21:15,839 --> 00:21:18,359 slides with a QR code and they can use the QR code and that's a 298 00:21:18,400 --> 00:21:22,160 direct link to download it. And then that way they're at least getting onto 299 00:21:22,160 --> 00:21:26,839 your email list for some nurturing so that when you open doors they can buy. 300 00:21:26,640 --> 00:21:32,720 Okay, and then yeah, looking at podcasts, looking at where else 301 00:21:32,880 --> 00:21:36,759 is your audience hanging out that you can get in some other Facebook groups. 302 00:21:37,039 --> 00:21:42,359 Okay, Yeah, I um, I really do need to have a look 303 00:21:42,359 --> 00:21:47,400 at I had had a few podcast interviews in the lead up to the first 304 00:21:47,480 --> 00:21:52,559 round, but have yeah yet to sort of sit down to work out what 305 00:21:52,720 --> 00:21:55,960 podcasts I can sort of pitch to you for this next long So yeah, 306 00:21:56,000 --> 00:21:59,759 I guess I've sort of forgotten about, um yeah, getting in front of 307 00:21:59,799 --> 00:22:04,680 more eyeballs and how to do that. Yes to codrest podcast interviews. Any 308 00:22:04,720 --> 00:22:11,240 online communities, like I mean, the Facebook groups might there might be a 309 00:22:11,279 --> 00:22:12,920 little bit too far advanced. The people in those groups might be too far 310 00:22:12,960 --> 00:22:18,559 advanced for what you are selling them. Same with like subreddit communities are great, 311 00:22:19,000 --> 00:22:22,799 but they might be a little bit too advanced. I think Pinterest is 312 00:22:22,839 --> 00:22:26,880 going to be a particularly good opportunity for you, Okay, potentially something like 313 00:22:26,920 --> 00:22:33,000 YouTube somewhere where it's people are searching. So Pinterest and YouTube are great social 314 00:22:33,039 --> 00:22:37,720 media platforms for reaching new people because they are search engine based. So somebody 315 00:22:37,799 --> 00:22:42,119 might go into Pinterest and they might search how to quilt, or somebody might 316 00:22:42,160 --> 00:22:47,039 search on YouTube how to quilt, or they might search for a basic quilting 317 00:22:47,119 --> 00:22:49,319 term or something like that. And if you have a video there that's walking 318 00:22:49,359 --> 00:22:52,599 them through that and then the call to action at the end of the video 319 00:22:52,680 --> 00:22:56,759 is downloaded my cheat sheet easy okay. So and that's something that you can 320 00:22:56,799 --> 00:23:00,480 spit up Interest at all yeah, yeah, and that's something that you can 321 00:23:00,640 --> 00:23:04,519 so like with the pins and with YouTube, it's not like Instagram where your 322 00:23:04,559 --> 00:23:08,319 contents only relevant and fresh for a couple of days and then it's nobody going 323 00:23:08,359 --> 00:23:11,160 to see it again. It lives there for a while, and if somebody 324 00:23:11,200 --> 00:23:15,559 searches for a particular term two years down the track, your video is still 325 00:23:15,559 --> 00:23:18,160 there, so that it might not be for this launch that you go and 326 00:23:18,200 --> 00:23:21,519 do that, but it would be really a great sort of longer term strategy 327 00:23:21,559 --> 00:23:25,400 for you would be to think, what are ten things that are beginner quilter. 328 00:23:25,480 --> 00:23:29,000 My ideal client for this course is searching, and how can I maybe 329 00:23:29,039 --> 00:23:33,279 go and record ten short videos and share those two YouTube so they pop up 330 00:23:33,319 --> 00:23:38,839 when they search. And definitely the lead Magnet setting up some Pinterest pins with 331 00:23:40,480 --> 00:23:45,000 quilting like quilting terms in the name, like beginner quilter terms, how to 332 00:23:45,000 --> 00:23:47,839 start quilting, all of those kinds of things. If somebody's searching for that, 333 00:23:47,920 --> 00:23:52,839 then it will pop up correct. And in terms of sort of setting 334 00:23:52,920 --> 00:23:56,799 up those pins that I haven't sort of set up pins that directly lead to 335 00:23:57,279 --> 00:24:00,599 lead Magnet other than my regular new let up, is that different thing that 336 00:24:02,200 --> 00:24:07,119 they're easy to set up. Yeah, you should look to outsource or it 337 00:24:07,200 --> 00:24:11,720 should be easy to set up. It's the ongoing. So Pinterest is a 338 00:24:11,799 --> 00:24:15,880 challenging one as a strategy because they really like it when your account pins quite 339 00:24:15,880 --> 00:24:19,759 regularly, and that is something where it might be worthwhile if you have a 340 00:24:19,839 --> 00:24:23,319 VA or if you have somebody who can spend an hour a week just creating 341 00:24:23,359 --> 00:24:30,559 some fresh graphics and scheduling them for Pinterest, then that could be really quite 342 00:24:30,559 --> 00:24:33,519 beneficial for that growth. But I think because what you do, it's such 343 00:24:33,519 --> 00:24:37,559 a creative thing. The finished products so photogenic, it's crafty. Pinterest people 344 00:24:37,599 --> 00:24:41,440 love crafts. I think that's a great opportunity there for you as well. 345 00:24:42,240 --> 00:24:45,599 Okay, the main thing with audience growth and with reaching new people, as 346 00:24:45,599 --> 00:24:48,599 we don't want to just put all of our eggs in one basket, and 347 00:24:48,640 --> 00:24:51,880 we don't want to say I'm just going to focus on pinterts, I'm just 348 00:24:51,920 --> 00:24:53,720 going to focus on affiliates, I'm just going to focus on Facebook ads. 349 00:24:53,720 --> 00:24:57,720 We want to have a nice diverse strategy. Otherwise, if one of those 350 00:24:57,759 --> 00:25:02,079 things doesn't really give us results that we're looking for, at least we know 351 00:25:02,119 --> 00:25:06,079 we've got some other areas that new people are coming in from. The two 352 00:25:06,160 --> 00:25:08,839 hundred people that have signed up since your last launch for the Lead Magnet, 353 00:25:08,880 --> 00:25:14,799 do you know where they've come from? They would have to mainly come from 354 00:25:14,799 --> 00:25:18,640 either my regular news letter or through Instagram, because Instagram's pretty much my main 355 00:25:18,720 --> 00:25:26,440 driver for my growth and my new traffic and essentially sort of where my ideal 356 00:25:26,440 --> 00:25:30,039 customer hangs out. Okay, So I would be then also promoting the Lead 357 00:25:30,079 --> 00:25:34,440 Magnet to your main newsletter all the time, especially double down on that in 358 00:25:34,480 --> 00:25:38,680 the lead up. I would be making sure that you are doubling down on 359 00:25:40,119 --> 00:25:42,680 talking about it on Instagram, giving it as a call to action. If 360 00:25:42,720 --> 00:25:47,160 that's already driving people to it, keep doing that, do it more. 361 00:25:48,799 --> 00:25:51,160 Yeah, So really getting clear on like where these people are coming from. 362 00:25:51,200 --> 00:25:53,279 So we want to make sure that we can track and I don't know how 363 00:25:53,279 --> 00:25:56,200 this would work in new Zendler because I've never used it, but we always 364 00:25:56,200 --> 00:26:00,880 want to make sure we're tracking where people are coming from to that Lead Magnet 365 00:26:00,000 --> 00:26:04,359 landing page and looking at where are we getting the most people from, because 366 00:26:04,440 --> 00:26:10,079 that's what's working the best. Let's double down on that, okay. And 367 00:26:10,160 --> 00:26:14,839 in terms of sharing Instagram content because that's definitely sort of where I'm at now 368 00:26:14,880 --> 00:26:18,400 as well in terms of putting together all my content in the lead up to 369 00:26:18,480 --> 00:26:22,680 this next round, and that's obviously been my main driver previously for where my 370 00:26:22,839 --> 00:26:29,119 customer comes from. I mean, how often should you be talking about this, 371 00:26:29,640 --> 00:26:32,920 you know, like in that lead up I mean I'm just in that 372 00:26:33,039 --> 00:26:38,599 ninety day window now the forward cut open at the end of September, So 373 00:26:40,319 --> 00:26:42,480 how I mean, like, you know, once a week should you be 374 00:26:42,519 --> 00:26:48,240 talking about every sort of second day that's you know, how much content should 375 00:26:48,240 --> 00:26:52,160 you be making that drives that? It depends on I mean, it really 376 00:26:52,200 --> 00:26:56,000 depends on how much time you have. And when I say talking about the 377 00:26:56,079 --> 00:27:00,880 lead magnet, I wouldn't do posts just with the lead magnet because the algorithm's 378 00:27:00,880 --> 00:27:03,799 not going to show that to anybody. I would be if you're doing a 379 00:27:03,880 --> 00:27:06,759 reel, then the call to action in the caption or at the end of 380 00:27:06,799 --> 00:27:10,319 the reel would be download my cheat sheet at the link in my bio. 381 00:27:11,279 --> 00:27:14,240 If you're doing a carousel, it might be that it's the last little image 382 00:27:14,240 --> 00:27:18,079 on the carousel is hey, I have a free cheat sheet downloaded at the 383 00:27:18,079 --> 00:27:22,279 link in my bio something like that. So I would be then focusing on 384 00:27:22,359 --> 00:27:25,759 posting the normal amount of content you did in that last launch. So however 385 00:27:25,799 --> 00:27:30,359 much content it took to bridge that magician's gap stick with that that obviously worked 386 00:27:30,400 --> 00:27:33,480 really well. But yeah, I would be giving the call to action to 387 00:27:33,480 --> 00:27:36,920 download the cheat sheet. Then if you do a webinar in sort of the 388 00:27:36,960 --> 00:27:40,160 seven days before the webinar, give the call to action to register for the 389 00:27:40,200 --> 00:27:42,279 webinar. Then when cut is open, then you do your cut open content 390 00:27:42,359 --> 00:27:49,680 like what you did last time. Okay, so well I pretty much similar 391 00:27:49,720 --> 00:27:52,839 to what I had done last time, but just have all these new tweets 392 00:27:52,880 --> 00:27:59,519 and yeah, yeah hopefully with new eyeball on that. Yeah, any follow 393 00:27:59,599 --> 00:28:03,359 up question or anything else I can help with for the next launch. I 394 00:28:03,400 --> 00:28:06,400 think at this stage it's now it's the case, it's sitting down and really 395 00:28:06,440 --> 00:28:10,519 sort of making all those those tweaks having sort of I've got some new numbers, 396 00:28:10,680 --> 00:28:12,880 and definitely in terms of, you know, looking at some different ways 397 00:28:12,880 --> 00:28:17,920 to get some eyeballs with Pinterest and some other areas that I hadn't looked at, 398 00:28:18,000 --> 00:28:21,519 So it was more, yeah, just really how the other question, 399 00:28:21,559 --> 00:28:23,880 I guess I had was last time, I know, I fell down in 400 00:28:25,039 --> 00:28:29,440 I had a really good sign up rate right at the beginning, and I 401 00:28:29,559 --> 00:28:34,799 kind of expected at the end that I would have a whole big heap of 402 00:28:34,880 --> 00:28:38,880 people will sign up at the end that that can't you know, as doors 403 00:28:38,880 --> 00:28:45,160 closed, where basically the majority of my people who signed up literally came from 404 00:28:45,240 --> 00:28:52,880 my first day, so not actually like and I lost the personal momentum in 405 00:28:52,920 --> 00:28:56,680 those couple of days because I couldn't see sort of people adding to that list 406 00:28:56,720 --> 00:29:00,440 and signing up. Yeah, in through that middle, and then I at 407 00:29:00,480 --> 00:29:07,960 that end like how do you keep that momentum? And yeah, yeah, 408 00:29:07,000 --> 00:29:11,240 So schedule as much as you can. Cart open emails, social posts. 409 00:29:11,319 --> 00:29:14,359 Make sure they're all written and ready to go out before you go into cart 410 00:29:14,400 --> 00:29:18,640 open, because this happens a lot. It usually happens more when people have 411 00:29:18,799 --> 00:29:21,839 no sign ups at the start and then they're like this is doomed, and 412 00:29:21,839 --> 00:29:26,039 then they lose any motivation to write the emails or send the emails. They're 413 00:29:26,079 --> 00:29:27,200 like, oh, I'm just annoying people. They're not going to buy anyway, 414 00:29:27,599 --> 00:29:32,359 and your audience can kind of sense that desperation a little bit. So 415 00:29:32,519 --> 00:29:37,079 make sure everything's written and scheduled ahead of time, and then also looking at 416 00:29:37,400 --> 00:29:41,319 what bonuses do you have at mid cart because people will buy. The middle 417 00:29:41,359 --> 00:29:44,680 of cart open is always going to be the quietest part. But if you 418 00:29:44,720 --> 00:29:48,759 have a really solid bonus in the middle of cart open, then that can 419 00:29:48,799 --> 00:29:51,680 help to get a few more people in. And then in that last twenty 420 00:29:51,680 --> 00:29:56,039 four hours, thinking what are those cart closed bonuses, Maybe adding an extra 421 00:29:56,440 --> 00:30:00,119 cart close email towards the end having it because we really can send more emails. 422 00:30:00,240 --> 00:30:04,000 Most of us don't send enough. And if you add that payment plan 423 00:30:04,079 --> 00:30:07,480 in the last twenty four hours, that might also help to nudge a few 424 00:30:07,480 --> 00:30:12,039 more people over the line over the fence. What it tells me if a 425 00:30:12,039 --> 00:30:15,200 lot of people signed up at the start, it tells me that they already 426 00:30:15,200 --> 00:30:18,200 had made the decision when you opened. Before you open doors, they knew 427 00:30:18,200 --> 00:30:22,319 they were going to sign up because they knew this was coming. That's quite 428 00:30:22,359 --> 00:30:25,640 common in the first launch, especially if you've been doing what you do for 429 00:30:25,680 --> 00:30:27,279 a while. They already like you, they already want to buy from you. 430 00:30:27,759 --> 00:30:32,039 It might be it might look different in the next launch. So if 431 00:30:32,039 --> 00:30:33,880 you notice that you're not getting as many people in the first twenty four hours. 432 00:30:34,119 --> 00:30:37,920 That doesn't mean your launch is doomed. It just means the people who 433 00:30:37,960 --> 00:30:41,759 are there need a little bit more assistance to make that decision. And I 434 00:30:41,759 --> 00:30:45,680 would use that as motivation to really like hit the ground, start talking to 435 00:30:45,759 --> 00:30:48,359 people, start dming them or emailing them wherever you know that they are, 436 00:30:49,079 --> 00:30:52,119 reach out to them and find out what else they need from you to help 437 00:30:52,160 --> 00:30:55,799 them to make that decision about whether it's a good fit for them or not. 438 00:30:56,720 --> 00:31:02,160 Directory. And my other question was intens you know none buy surveys, 439 00:31:02,519 --> 00:31:07,119 are there specific questions that are absolutely you need to ask, Yeah, what 440 00:31:07,200 --> 00:31:14,119 are the gold questions for getting the content that you need to make changes for 441 00:31:14,240 --> 00:31:17,599 your next launch? Yeah, so a lot of it will depend on the 442 00:31:17,680 --> 00:31:21,200 actual your actual offer, But the one question that you need to include is 443 00:31:21,240 --> 00:31:23,000 what made you decide not to buy? And word it like that as well. 444 00:31:23,480 --> 00:31:26,319 If you ask why didn't you buy, it's really like it can be 445 00:31:26,359 --> 00:31:29,119 a bit of a cop out for them because they're just like, oh, 446 00:31:29,200 --> 00:31:32,720 like it just wasn't right right now? But what made you decide not to 447 00:31:32,759 --> 00:31:36,119 buy? The way framing it as an active decision that they made, not 448 00:31:36,200 --> 00:31:40,559 just like a passive thing that happened, So what made you decide not to 449 00:31:40,599 --> 00:31:45,480 buy? And you know, I also love to ask what would make it 450 00:31:45,519 --> 00:31:49,319 a no brainer for you in the future. Bid. Those two can really 451 00:31:49,400 --> 00:31:53,839 help us to understand where the gaps might have been in the messaging. Obviously, 452 00:31:53,920 --> 00:31:57,480 take take all the responses with a grain of salt, because I've had, 453 00:31:57,599 --> 00:32:00,119 you know, I've had people who've said they chose not to buy launch 454 00:32:00,160 --> 00:32:04,039 Magic because they wouldn't have paid more than fifty dollars for a launching course. 455 00:32:04,039 --> 00:32:07,200 And I know that's not my ideal client. So take it with a grain 456 00:32:07,240 --> 00:32:10,359 of salt. But it can it can be really interesting to see what sort 457 00:32:10,400 --> 00:32:15,200 of trends you notice in those responses. Okay, and should that sort of 458 00:32:15,200 --> 00:32:20,519 be limited to, like you only want them to answer sort of three or 459 00:32:20,519 --> 00:32:24,200 four those really yeah questions? No more than five, don't okay? No 460 00:32:24,319 --> 00:32:28,200 more than five? Yeah? And when you when you invite them to do 461 00:32:28,240 --> 00:32:30,480 the non buyo survey, let them know, Hey, it's a quick, 462 00:32:30,480 --> 00:32:35,359 five five question quiz five questions survey for you and it's anonymous. Yeah, 463 00:32:35,440 --> 00:32:39,519 yeah, okay, great, all right, things to work on. Yeah, 464 00:32:39,680 --> 00:32:43,200 sided to your next launch. Hopefully you join us in the next round 465 00:32:43,200 --> 00:32:45,680 of launch Magic as well, because you have access to all of those live 466 00:32:45,759 --> 00:32:49,839 calls and all of that. This has been so much fun chatting with you, 467 00:32:49,960 --> 00:32:52,480 and good luck for the launch. Thanks Jeph, looking forward to it 468 00:32:53,359 --> 00:32:58,680 all Right, that is it for today's episode. If you haven't already hit 469 00:32:58,720 --> 00:33:02,119 subscribe, make sure you hit the plus button in Apple Podcasts or the follow 470 00:33:02,200 --> 00:33:07,400 button in Spotify and you'll get each new episode straight to your podcast app every 471 00:33:07,400 --> 00:33:10,599 Monday, Wednesday and Friday. And if you have any friends who you think 472 00:33:10,720 --> 00:33:15,359 might be struggling with this issue, hit the share button, copy the link 473 00:33:15,400 --> 00:33:17,240 and send it over to them. It's how I get to help more people. 474 00:33:17,680 --> 00:33:20,799 Thank you so much for listening. Catch you next time.