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Hello how about very good afternoon,
I am Karran Ramírez and we are in

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one more broadcast dir radio design him
in your ears here in the new season

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that we are recording in capo worked
here in the show room that they have

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in San Luis, Potosí one hundred
and three in the Colonia Roma. So

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come and take a turn, because
there' s high- design furniture.

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So I wouldn' t doubt anything
if they went for a ride, because

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they might like something for their case, for their projects. So come for

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a ride. And because I am
very happy because today is with me someone

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who I have seen his work countless
times at Designe Wick, but I had

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never had the opportunity to interview her
or decorate her in person. But there

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he is with me, Claudia Ramirez
of Creative Iato. How you doing,

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Claudia, all right. Thank you
very much for the invitation. No thanks

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to You. We were already made
to meet you Jazz, we weren'

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t made to be here with you. Yes, we' ve done as

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the liaison, but we haven'
t hired him. Thank you very much,

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Axon No. Thank you so much
for being here. I' m

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the biggest fan of your work,
because I always see it in design Wick.

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I said she has to be with
me and no more. I'

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m glad you' re here.
Thank you very much. I feel like

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I' m here. It'
s amazing the shown tay how good you

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like very nice things. Decapo will
work such a sora that you might as

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well come this way. So little
of course, some wink here, a

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wink here would be very good.
He' d be a pain in the

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ass. Va hey, so I, who I, would like to start

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this amazing conversation with you by asking
you who Claudio Ramirez is. Claudia Ramírez

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is a rugged designer of literal design. Okay, I' m a graphic

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designer. Or I' m a
graphic designer by profession. Uh- huh,

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but I did practice design for a
year, a graphic design as such

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I didn' t love, it
wasn' t, I think, what

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I expected and I started working a
little bit on textile design. Specializes in

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textile design. In fact, almost
all my life, i e my eighty

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percent of my career has been textile
design and design clothes, this one of

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lis brands said this and I had
some line of clothes myself and there came

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a time when it was too many
years tired and many themes and I left

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it, I suspended it and jumped
here to the industrial design, to the

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interior design and, well, more
than anything, to the Mexican or handcrafted

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design how interesting, but well you
followed in the same line of design.

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Yes, yes, obviously, yes
he says, design is the basis,

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design is the answer. It said
over there they say Wig no to this

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one. Yes, the design went
to the base, you hear, but

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what a change or graph and then
to textile design, then, then,

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already to interior designs or more and
industrial design, you hear, what a

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father. Yeah, yeah, yeah, she' s been through all the

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designs. In fact, I think
almost the amount is taken away. Yeah,

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yeah, yeah, it was from
the automotive. Oh, yeah,

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yeah, I see it' s
complicated. Yeah, I' m into

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formula one, but I' m
not supposed to design automatio while I'

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m there. Yeah, that'
s exactly right, and it' s

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just that my dad is amazing and
how were your beginnings just already in the

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design would induce here, that is, what was the parteagua to tell you

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I' m going down this line. I' ve always had this little

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taste for the theme of design or
theme made by hand. The craft thing

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I love. I always liked it
a lot at some time. Obviously,

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like everyone else, I was a
fan of Frida Kahlo and my bedroom and

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everything was like this the Blue House
in Chiquito. So I' ve always

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been very interested in the local theme, the craft theme. And already after

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this lapse, as well as tiredness
of the same textile design, I began

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to explore a little bit already in
depth the handmade theme, but already with

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artisans and we began to probe Erick
and I believe and that is my partner

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husband, that is my spoof.
It is possible, yes, so we

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know it with my espioo and we
start looking, to do a little scouting

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with what we wanted to do,
because we are both in little. He

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agreed that we were on a job
issue, we were fed up, and

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then we decided to prescribe and start
from scratch. Then we started looking for

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artisans. What we can do,
how we can do it, what could

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be returned with a local theme that
was current or had a little validity,

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not how we could transform it,
and so we began to look for artisans

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in warrior say. I remember the
first Artesons, the ones that went to

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us make hats, but it wasn' t what we wanted. And so

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looking we arrived with the right artisans
and started making these panels that we now

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make. We' ve moved on
to other things later. But that'

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s how we started this approach,
with contemporary craft design. Let' s

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call him that, wow, what
a father and at what point you said

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I' m going to sell myself
out to participate in Design Wick. I

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wanted to participate from day one,
that is, I was out there and

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participated. I could see myself if
I didn' t. I always wanted

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to be in disign Wick. I
used to say that in Disigne House it

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' s got one thing from us, whatever a small panel or accessory or

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whatever it wasn' t. Suddenly
we start with unpublished. In fact,

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the Santwick. Our first participation was
unpublished in the 19th and we started with

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an accessory with a basket that had
like thousands of fibers, had zacate,

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had, was like a Freddy Kruger
in basket Ok, was a basket that

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was like a sample of all the
fibers that we wanted and we could work.

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That was our first work in unpublished
and from there we went like a

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little to make known the brand,
to the capacities that we could do,

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that neither we had discovered them to
a hundred and started to work and began

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to give new projects. It was
a very good platform for us in exhibition

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script for iato and from there we
started to jump to other segments that have

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say Wig not all the events that
it has and suddenly one day vero González

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of VGZ that the noro and I
love it is the maximum. He invited

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us to participate in a house design. We have not participated and invited us

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to participate making a lattice of the
pause space that did call him and we

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started there at disen House, making
this divine lattice that was incredible, the

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combination of textures, muddled the palm. Of course, this was a space

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that was the center of all the
spaces where converg was a convergence space and

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we liked it very much and from
there many things were detonated. I mean,

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we started working on that space when
it came out well, it opened

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Design House And after that, I
think there was a before and after An

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House sedis good there, yeah,
yeah, there was a before and after.

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Yes, and yes, the truth
is, I mean, he'

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s very grateful to see Design House
with design Wick have always been very supportive

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of us, they' ve always
trusted our work. Disend Wick put the

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eye on us and the truth is
that there is a big difference since we

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were in House design. So it' s a very successful bet and it

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' s an amazing platform. I
mean whoever wants to participate, the truth

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is he knows, yes, he
knows how to play and he knows and

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he has a good no and you
have a product that happens to become differential,

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not clear, because even if you
want and you want to take advantage,

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because you need to have differential,
I don' t think. And

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then I think that' s what
turned out to be to us, because

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we have a material that wasn'
t very visible, that wasn' t

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in the eye of the hurricane,
that we were as much as very researched

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already with the communities by us and
people don' t know it, that

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is, they know the palm and
they think it' s a basket or

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they think it' s a fan
or anything simpler. There he stays and

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I believe that all the skills and
all these ancestral abilities they have in the

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communities have more to go. We
need to get into research, work,

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do fieldwork. It is nothing more
this design, because we have found in

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this scouting many products and many things
that have incredible potential to be able to

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continue creating. Sure, then,
if that' s coming back, I

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swerved out, no, but that' s what happened. I mean,

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that' s why we started saying
hous we already have unpublished in hous and

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last year it was like an explosion, because it just coincided that we had

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a community in querétaro invite us to
vision and tradition. Then it was vision

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and tradition Design House unpublished. The
containers, I mean, we were checking

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every event full yes, last year, if it' s all you do,

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I don' t know, I
don' t know you look.

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These leaves, I mean, they' ve been sotovías since October, the

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migraines that I can' t take
away. The truth is, yes.

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It' s very rewarding, it' s very exhausting, very much because,

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I mean, all events require a
hundred percent and you' re in

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five, that is, you have
to kick this one out. But well,

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the truth is, very happy.
I think the key was organization.

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We had an impeccable organization. If
we hadn' t succeeded in this,

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Chan Designe House, for example,
we had seven spaces intervened. In that

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case no and already to the last
this disin wick gave us this a corridor

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that connected just with everything we had, or eighty percent of what we had

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of intervention with other architects, not
as tangible space, like MOVE, like

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several this several offices. Not then
did they give us that space to make

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the connection and have as this dialog
look what you' re going to see

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as an intro to what came from
the other offices. We haven' t

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got that space yet. So this
one when we were told they have space

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and they can intervene. Degenitated.
We are a few days away, because

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I don' t know what we
did or it' s coming we did

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it and it came out amazing and
we are very happy because it has been

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a great experience in all aspects.
I mean, well- known people the

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brand has known on the products.
We mastered a lot of things have come

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out that' s an important asset
of disignt Wick what you do after seeing

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a product for you. I mean, it' s a lot of times

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that you work with interior designers and
they come up with things that weapons and

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you end up marketing a product.
I mean, it' s a good

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expoltion, but it' s also
a good market. No, I mean,

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yeah, it really sells is a
later product. So for us we

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love it, we love the whole
proposal is amazing. The truth is,

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they did very well. And yes, the truth is that last year we

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were in design and as every year
we did see iato everywhere. That'

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s how I see it, but
it' s how they did it,

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that' s, like we didn' t ask. The last event was

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the container. Closing to the literal
container I swear to you, closing the

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container we get in the car and
I, with my grocer like this for

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days. I mean, yes,
it was very intense, but very rewarding.

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Not that good. I' m
very glad that this platform that San

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Wick has been a catapult for you
and that it continues to do so and

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that you continue to make a nice
community. There at the hop Now,

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yes, the young man is amazing. The truth. The Hobbes has done

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independently of the proposal it has as
gallery and the proposal as design space.

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It is a collaborative space, very
collaborative. There is an environment of respect

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for many interactions, some brands.
We already collaborated with maco choir of buco

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wad We have already done several things
together, but now we are doing some

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things with the pleasures of life,
for example, not that it is also

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a Mexican design store, so we
are doing some things with them. This

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silver read is serrasana, it is
middle rooster that is basically contained and do

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an amazing branding work with important and
good parts. I think this interaction has

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also been made when there is some
opening of laboratode exhibitions, for example,

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because we all open up for people
to come to know the proposals, so

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it is a place of creative integration, very, very, very interesting.

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How cute, what a father you' re doing in that community, because

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many times you think you' re
done saying Wood is all over, not

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until the year that comes in.
I don' t think they do follow

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him up and more now with the
HOP. I feel that if you are

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as well as already bringing together more
the creative community that you have managed to

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summon just. I think everyone thinks
it' s two months or whatever'

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s of the year. But there
is more right now with the gallery that

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is on the second floor, which
is the gallery territory. The truth is

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that the proposal follows or rotates the
exhibitions and the same designers and interior designers

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who are during these periods of design
Wick, which is October and a little

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bit of November, are exhibiting,
not that there is continuity in the work

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of all designers and have been very
interesting the very interesting exhibitions we carry.

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I think three or four, but
they' ve been very interesting. And

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that' s also a stage for
all designers. They don' t have

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anything left in a month if they
say Wick. The truth is, he

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' s a seedling. A lot
of us have done there. I mean,

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she' s raul of the pig. What I say raul of the

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pig, or so many marks that
have been made there and that continues and

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continue to sprout still in the class
is incredible. That' s good,

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it gives me a lot of taste
and that' s good, that you,

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too, that part of it.
Yeah, actually. Not very happy.

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Space. They look wonderful. They
changed it completely. It was a

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private security building. That was its
origin and it is now transformed. The

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photos ahead of the after doing cement, now everything is green and before cement

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and now it is completely another something
alive, another concept. Yeah, yeah,

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actually. If we are very happy
in the space How cute, what

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a father, and then I turn
around to visit it, but when what

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you will do since I am not
going, so already they are looking for

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you the calendar of creative hub events, they are all free, they are

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all open. He gets the truth. Well interesting performance, there are musical

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interventions, there is this good,
all the events you can imagine. There

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' s then it' s interesting. It' s a very interesting point

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to visit. Now come activations,
come new exhibitions. I also think we

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' re going to pass the data
on to them so they have them and

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they can go super a good spot. What nice, if you don'

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t miss it, because you do
have very good proposals and tell me?

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What is your office doing, right
now, because we saw very little of

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the work you did in collaboration with
Jardin ostensible. Tell me, well,

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that' s a turn we didn' t have in interest in the view

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either. The truth is, Fer
invited us. He' s got time

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we' re willing to collaborate and
do something. I think she saw him

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more than we did. She had
the vision more than we could of what

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could be done and how we could
integrate the two concepts. So, the

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idea we talked about before it was
the whole fair prede. She wanted to

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make a garden that was for birds, a bird garden. So we thought

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that we, maybe with the tissues, could make that niche, that nest.

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No, because actually the nests.
She' s doing all the conceptualization

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of nests. It is a rescue
of what the birds bas of different materials

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do in order to make a tarcoas
a space for the birds to be born.

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Then they collect trees, they collect
leaves, they collect everything they can.

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I mean, you don' t
know. We were researching and it

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was a great job what they do, that is we did nothing, or

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wands, wands, three, wands, four, wands were arming their nests.

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No. So it' s awesome
and we wanted to do that,

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we wanted to dignify that work they
do. So, what we did was

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adapt it or transfer it to what
we do and we put together community materials,

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an example of waste, because that' s the idea. We didn

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' t have to conceptualize it as
I say, because the pros plus the

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origin as is the origin. No, then what we did. We talked

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to a community that is in Puebla, that contacted us, a foundation also

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called pneumatad, that are very dedicated
to artisanal work in community, a great

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work that does on site. And
we went to see this community make petate.

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They make petate, they make this
petatillo fabric in Puebla and it'

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s made of pure women. So
we contacted them, we went and there

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' s a specific length that needs
to have the palm so they can make

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their rugs. This material we recycle
is a smaller material. Then they no

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longer serve and have it. Then
we have several plans with that material and

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between them passed this one of the
nests. We couldn' t throw it

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away. So we didn' t
bring him in to occupy him like this

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lining this foliage that was going to
carry the structure. We made a structure

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of our lamps, that is to
say it derived from our lamps that we

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have called nest that we have made
to assemble artisan in a smaller format,

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in a jumbo for another project in
crétaro. Then we made these structures of

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our source lamps and we woven how
they weave in tequisquiapan our artisans of tequis

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quepan, but with recycled materials from
us, I mean, it was a

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whole bouquet of technical materials of tequis
for materials that we occupied, for the

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panels, that is the Papercourt and
the Palma de Puebla, that was waste,

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and then made a wonderful nest.
This whole yes was made as the

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same dialogue as what birds actually do
when they form their nests. It wasn

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' t clear and it was just
the same, that is, it was

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an incredible fabric. It surprised us. We did not think it could be

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done that way, that it would
be exposed to a subject of landscaping.

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I' m telling you the one
who saw it for sure since he said

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we can do this was fer us
already until we saw it materialized. Worthy

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City. You' re right,
that is, it was amazing instead of

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having those materials wasted and thrown away
or to literal garbage are dealt with in

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an aesthetic way. Yeah, of
course, it' s amazing and the

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beef in field marte and it was
amazing. I was just talking to him.

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It was because a little while ago
I was also here Andy Radio and

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I was talking to them and I, like you' re gonna figure it

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out for me until I didn'
t see them a week later I said

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WOW. You' re really amazing
the way you' re creative. I

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think it was an accompaniment. I' m telling you, Fer saw it,

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I mean, it happened to me
what he wants to do, it

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' s not, and when we
put them to be and knit, we

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said WAW, we understood she saw
it and then these platforms he put them

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and these shapes as more organic,
as he arranged it. The truth and

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all the accompaniment of everything else,
of all the other plants and everything that

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intervened. The truth is that we
didn' t think we could have a

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space on the subject of landscaping,
that is, if it' s another

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world. Many landscapers began to follow
us completely now, and we did not

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really think that the project would have
a place. It always surprises us.

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We start with one thing and start
drifting four or five more and that makes

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us so happy. I mean,
we started by creating something to count for

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a client and ended up getting five
options between them. We' ve already

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put in something unpublished. I don' t know things like that, I

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mean, it' s so versatile
and it has so much power in the

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material and that there' s always
more options. Oh, my father,

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you give me a lot of pleasure
for you so if you incredibly leave your

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connections as well. Just, just
me, that' s amazing. I

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' m gonna take it, I' m gonna copy it. That was

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my slogan, it' s very
cute. Exactly. Yeah, we'

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re weaving other scenarios that we didn' t have in mind, not that

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it was like when we started,
we didn' t have in mind,

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that none of this was going to
happen completely zero. We were going with

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another expectation. No wow, which
father gives me a lot of pleasure that

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as much creatively as already in business
model, as they continue to weave those

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connections and keep it growing. I' m really glad about that. Thank

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you very much and well, tell
me how this is for your design process.

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Well, there' s just a
project coming to your office, how

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you' re handling it with your
team until they get to the point of

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delivering look. Regularly much of what
we do is personalized and cost- effective,

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because every architect, every project,
every interior designer, brings his idea

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already very clear. So we try
to tropicalize what they want or what they

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have in mind and land it with
materials and communities because a lot of the

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work we do, because obviously it
is in community. No Sometimes we don

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' t have the solution. And
when we get to the Community and work

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in collaboration with them, all the
options and all these proposals or solutions for

305
00:22:52.559 --> 00:22:59.680
customers come out. Sometimes we work
with them, sometimes we do it from

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00:22:59.759 --> 00:23:07.640
the studio with a design, it
can be in those two scenarios with the

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Community, we with design or together
we are doing show and we do many

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samples, we make many prototypes until
it is tested or both budgets and conceptual,

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like all the plans and all roasted
and everything and we already started to

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execute the production. It does not
happen that when they are small productions we

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do them here in the workshop or
when they are already much bigger productions,

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more meters, and all this we
already send to the Community, not because

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it exceeds us. We don'
t have enough people in the workshop yet

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to be able to make mass productions. And that' s what the design

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process is like when the interior designer
arrives with the project already very clear,

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when we design our things and our
products, we have done a lot of

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good, not much. I would
tell you that half of them have been

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designs, that we have thought,
that we have conceptualized, that we do

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00:24:08.640 --> 00:24:15.160
have in mind to develop them or
create them. But the other fifty I

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' d tell you it was an
accidental design. And that we' ve

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been recapitulating in these months a lamp
that we present in the innerito called Miche.

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It turned out from some lamps we
made for Drago hectors a long time

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ago in mashall were some lids that
we had to put in a system of

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structure and suddenly all the structures came
together. I grabbed them and built a

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divine cylinder with all the structures and
from there came the lamp for example,

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that is to say wow. This
is something, this is something good,

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00:24:52.160 --> 00:24:56.240
this tells me something you don'
t already know something that calls you and

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00:24:56.519 --> 00:25:00.319
we saw it clearly then came out
of a product. That' s why

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00:25:00.480 --> 00:25:02.359
it was said regularly that' s
a product and they come out like ten.

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00:25:02.720 --> 00:25:07.400
Yes, and then we also have
a fabric that we present right now

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00:25:08.240 --> 00:25:15.000
in disign House with tadeo and until
we present it is a fabric as in

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00:25:17.160 --> 00:25:21.400
a metal structure, and that metal
structure has origin. In a cellar that

333
00:25:21.480 --> 00:25:26.559
we were a long time ago,
it was a warehouse that repaired motorcycles.

334
00:25:26.799 --> 00:25:30.880
Then they had a just screen of
that horrible metal structure, that is,

335
00:25:32.640 --> 00:25:34.720
hideous silver color. No. Then
I saw her every day and said what

336
00:25:36.440 --> 00:25:40.759
a horror structure, that is,
what a horrible kit in the looks horrible.

337
00:25:41.319 --> 00:25:45.079
They' re black, they paint
black. Then they painted it black

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looked, I think worse. Then
I said no what horror. Then we

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00:25:48.519 --> 00:25:52.839
started weaving and I said tape.
We grab tape and we' re going

340
00:25:52.839 --> 00:25:56.359
to weave and then you have us
all intervening, making a hole and everything

341
00:25:56.519 --> 00:25:59.920
until we get a pattern and there' s a divine beembo that cuts.

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00:26:00.640 --> 00:26:07.200
We have a line of bimbos and
pictures with that structure and with that same

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00:26:07.200 --> 00:26:11.079
base. So many things have been
causal. I mean, we' ve

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00:26:11.839 --> 00:26:18.200
done some of something that' s
not meant for that. We have made

345
00:26:18.200 --> 00:26:22.839
it a product no or yes,
and from there we have drawn three variants,

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00:26:22.240 --> 00:26:27.279
for example, I, father,
or you are many things of it

347
00:26:27.279 --> 00:26:32.200
all the fifty, if we want
to put number, have been so of

348
00:26:32.319 --> 00:26:36.240
things that we have, that we
see, that we want to master or

349
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that we believe have another use beyond
that we are seeing at the naked eye

350
00:26:44.799 --> 00:26:45.160
and we manage to create products that
are intervened with our fibers. How nice

351
00:26:45.519 --> 00:26:49.720
that father, how nice the process
that is accidental in some way, but

352
00:26:51.279 --> 00:26:53.519
that of following it and seeing what
else you can do and take advantage of

353
00:26:53.519 --> 00:26:59.440
it, because to r the results
of yatro and have incredible products. I

354
00:26:59.480 --> 00:27:03.920
think a lot of things, a
lot of times we already have things that

355
00:27:03.440 --> 00:27:11.480
can be, but we don'
t have like that vision or that eye

356
00:27:11.559 --> 00:27:12.759
so trained that we can see what
you can serve. I don' t

357
00:27:14.359 --> 00:27:17.960
mean, I think that' s
what happened to us, that' s

358
00:27:18.039 --> 00:27:21.440
sometimes you want to create something out
of nothing and something amazing that nobody has,

359
00:27:22.279 --> 00:27:25.279
that nobody sees Sometimes the simplest things
that you have at hand are what

360
00:27:25.319 --> 00:27:29.319
they can be. Sure. Just
take a little coconut to see how you

361
00:27:29.400 --> 00:27:33.799
can transform them and how you can
really reach the creative goal. Yeah,

362
00:27:33.960 --> 00:27:37.440
sure, wow, because what vision
they really have is amazing the vision that

363
00:27:37.519 --> 00:27:42.200
yato has hears me practice what are
your five favorite designers or everything that right

364
00:27:42.240 --> 00:27:47.839
now you have in your sights,
because look at favorite designers. It'

365
00:27:47.960 --> 00:27:51.480
s just that there I have as
a mixture, because as my origin has

366
00:27:51.480 --> 00:27:56.960
always been textile. Of course,
I also have designers who I admire a

367
00:27:56.160 --> 00:28:00.599
lot on textiles or brand topics.
No, but for example, I don

368
00:28:00.680 --> 00:28:03.000
' t know what I mean.
I don' t think I' ve

369
00:28:03.079 --> 00:28:07.359
ever wondered if I have fan designers, so I say wow wow wow.

370
00:28:07.440 --> 00:28:11.200
I don' t die. I
think I admire a lot of people,

371
00:28:11.359 --> 00:28:15.160
for example, good Mexicans. For
example, I love Raul de la pig

372
00:28:15.240 --> 00:28:19.359
' s work. I love it
both in interiorism and in object. I

373
00:28:19.400 --> 00:28:25.039
mean, this new line of male
and vicar that made it versatile. I

374
00:28:25.119 --> 00:28:26.759
see it as good, chromatic,
but they see it as colors. But

375
00:28:26.839 --> 00:28:30.440
I see, I mean, I
see the whole fan that has options.

376
00:28:30.559 --> 00:28:36.160
I love not. I also love
what he does, what he does to

377
00:28:36.279 --> 00:28:41.039
Dock. I also very much like
what does fun h I admire and I

378
00:28:41.079 --> 00:28:48.400
love fervently here choir that is,
they are not the maximum they can know,

379
00:28:48.640 --> 00:28:52.799
They have such a trained eye because
they can see in what we do

380
00:28:52.920 --> 00:28:59.559
palm and see twenty things that we
didn' t even see, that they

381
00:28:59.599 --> 00:29:03.480
have an eye so waiting for.
See this one I don' t know

382
00:29:03.839 --> 00:29:06.759
anything about olin wing they see the
technique of linears. This is an urn

383
00:29:07.400 --> 00:29:08.319
and I, like, didn'
t see it, I didn' t

384
00:29:08.440 --> 00:29:11.279
see the urn where you saw it. You know that kind of thing.

385
00:29:12.559 --> 00:29:18.640
I admire them so much. I
admire a lot. I mean, they

386
00:29:18.640 --> 00:29:22.920
' re not designers, but I
admire Andrea Marco and Emilio very much,

387
00:29:23.559 --> 00:29:26.799
because they have the eye of everyone
I just told you for three, because

388
00:29:26.920 --> 00:29:32.240
they' re the ones who select
and come and I mean, I admire

389
00:29:32.240 --> 00:29:36.119
them fervently. No, I mean, previous designers, because I really admire

390
00:29:36.200 --> 00:29:38.599
Kelly Wester who, by the way, went to the Hut and I know

391
00:29:38.599 --> 00:29:41.200
the most wonderful thing. Yeah,
it was the hobb that was there and

392
00:29:41.319 --> 00:29:45.279
we didn' t believe it,
I mean, we didn' t think

393
00:29:45.319 --> 00:29:48.279
he was there looking at the fibers, I mean, amazing. Not among

394
00:29:48.440 --> 00:29:52.599
other designers, that is, there
are many people to admire, many people

395
00:29:52.640 --> 00:30:00.480
in which you are inspired by which
you return. That inspiration is that ability

396
00:30:00.559 --> 00:30:04.000
to transform, to transform a space, to transform a matter, to transform

397
00:30:04.079 --> 00:30:10.400
material. Not clear, I mean, the truth is that I think so

398
00:30:10.480 --> 00:30:15.400
much international, but I would go
more local, it' s being a

399
00:30:15.599 --> 00:30:19.599
great seedbed or Mexico design, I
mean, I feel that way for five

400
00:30:19.680 --> 00:30:26.359
years that we almost started has been
a great seedbed. I see many brands

401
00:30:26.440 --> 00:30:32.400
that are growing exponentially with a different
proposal, with a proposition of value in

402
00:30:32.440 --> 00:30:37.599
many ways. Now I' m
in an icaro training, i e,

403
00:30:38.880 --> 00:30:47.200
yoma icaro is a salt group proposal, because we spend all the creative companies

404
00:30:47.279 --> 00:30:49.640
and we are several brands and frameworks
so interesting. This her hand maguey trying

405
00:30:49.640 --> 00:30:55.759
to rescue the fiber of maguey and
make it product and make it that has

406
00:30:55.799 --> 00:30:59.880
not been wasted, i e,
it is ball, sheep, it is,

407
00:31:00.480 --> 00:31:03.119
there are so many my brands so
interesting that you say wow. I

408
00:31:03.240 --> 00:31:06.279
can' t believe it, I
mean, yeah, I really think we

409
00:31:06.279 --> 00:31:07.519
' re going. Come on,
I mean, I' m hanging on

410
00:31:07.759 --> 00:31:11.279
to everybody, but come on.
We' re going very well, it

411
00:31:11.359 --> 00:31:14.680
' s going very well by changing
the design. I think it' s

412
00:31:14.759 --> 00:31:18.480
a very good sustainable proposal. I
mean, we' re being more social,

413
00:31:18.799 --> 00:31:23.359
more friendly, more conscious, totally
aware, and that also makes all

414
00:31:23.519 --> 00:31:32.279
the projects that have this base much
more interesting and not to tell a story

415
00:31:32.359 --> 00:31:34.200
anything else that I tell you and
the craftsman, no, no, no,

416
00:31:34.359 --> 00:31:37.559
I mean, it' s a
comprehensive proposal. Yes, the work

417
00:31:37.200 --> 00:31:42.200
of the communities, but it comes
with design. But this comes with the

418
00:31:44.039 --> 00:31:48.400
ecological issue, the theme, I
mean, it' s a lot of

419
00:31:48.480 --> 00:31:49.200
things that I think we' re
integrating and that a lot of projects are

420
00:31:49.200 --> 00:31:52.559
doing it. And that makes me
very happy Of course, well, it

421
00:31:52.599 --> 00:31:56.039
gives me a lot of pleasure because
I think Mexico finally saw it, too

422
00:31:56.160 --> 00:32:01.480
I' ve noticed that change that
it' s growing a lot like a

423
00:32:01.599 --> 00:32:06.759
seedling and that it' s finally
looking inside out and from before it was

424
00:32:06.759 --> 00:32:07.759
from outside to like this. Let' s see what' s in Italy.

425
00:32:07.880 --> 00:32:09.599
Let' s see what' s
there. I don' t know

426
00:32:10.279 --> 00:32:15.559
what brand to make our version.
And now the versions are being created by

427
00:32:15.720 --> 00:32:19.119
us from here, from home.
Yeah, that' s amazing, that

428
00:32:19.839 --> 00:32:23.119
' s phenomenal, I mean,
that' s what we had to do

429
00:32:23.119 --> 00:32:27.319
right from the start. I think
if we had started like this, I

430
00:32:27.319 --> 00:32:30.279
would have already, I mean,
I think I' d already be super

431
00:32:31.079 --> 00:32:34.759
- positioned, agic in design completely. But by one things go through something

432
00:32:34.839 --> 00:32:37.519
and it is good that somehow he
has already woken up. Yeah, and

433
00:32:38.240 --> 00:32:40.680
he' s on the right track. Yeah, I think so, too.

434
00:32:40.759 --> 00:32:44.480
I think so, too. I
am very happy here, for example,

435
00:32:45.079 --> 00:32:50.480
unpublished past there were many new proposals, totally many proposals and it is

436
00:32:50.599 --> 00:32:54.559
new blood and they are new visions, they made new procedures, new processes,

437
00:32:54.559 --> 00:32:58.400
new materials and you learn. So
much, yes, I think that

438
00:32:58.480 --> 00:33:01.279
every day people are interested. It' s my turn to give talks at

439
00:33:01.359 --> 00:33:05.559
universities and the boys are very interested. I mean, it' s not

440
00:33:05.640 --> 00:33:08.160
what craft is anymore being a little
tepachesque. No, no, no,

441
00:33:08.200 --> 00:33:12.640
no, I mean, if people
are taking it. The boys are having

442
00:33:12.759 --> 00:33:17.119
this new channel of interest in the
local, their origins, to try,

443
00:33:17.880 --> 00:33:22.480
to dignify and to rescue all those
skills that are being lost with the generations

444
00:33:22.599 --> 00:33:28.319
totally and that can become contemporary and
that can come to have a new use,

445
00:33:28.480 --> 00:33:35.599
a new dialogue. Not sure,
of course, it' s amazing.

446
00:33:36.160 --> 00:33:39.000
Hey, it' s amazing what
you' re doing now Everything really

447
00:33:39.640 --> 00:33:44.000
that I' m the fan is
a job. I love to see them

448
00:33:44.559 --> 00:33:47.759
every year and suddenly there' s
like yato winks during the year. I

449
00:33:47.799 --> 00:33:52.880
also love and right now learn from
the palm too when I say I want

450
00:33:53.000 --> 00:33:59.519
to keep learning with you from quarterbacks
whenever you want to welcome, let'

451
00:33:59.599 --> 00:34:00.480
s do a course of knitting something
like that so parents. Yes, it

452
00:34:00.519 --> 00:34:02.799
is amazing and there is no time
we want to do, as well as

453
00:34:02.880 --> 00:34:07.840
courses, because they ask us if
we give courses to weave and learn to

454
00:34:07.960 --> 00:34:09.000
weave, that is, we would
love to transmit it. We' re

455
00:34:09.079 --> 00:34:13.960
not the loosest. Eric and I, for example, don' t,

456
00:34:15.079 --> 00:34:19.880
but yeah, maybe we can organize
some interesting course to stop you from giving

457
00:34:19.960 --> 00:34:22.519
a press and put it together.
Sure, sure, sure, that'

458
00:34:22.719 --> 00:34:25.559
s not me the most focused on
making it great. Hey, I love

459
00:34:25.599 --> 00:34:28.840
talking here with you, and I
hope it' s not the last time.

460
00:34:29.199 --> 00:34:30.719
It' s definitely not gonna be
the last time, because I want

461
00:34:30.840 --> 00:34:32.599
you to keep telling me more.
I hope not. No, of course

462
00:34:32.639 --> 00:34:36.840
it' s also made worth for
I love the talk. We' re

463
00:34:36.880 --> 00:34:39.320
gonna get like ten episodes, no
yeah, yeah, part two days,

464
00:34:40.039 --> 00:34:46.639
like fourth twenty- four. Hey, what would you say to the new

465
00:34:46.840 --> 00:34:52.719
generations of designers, architects who,
just like you are launching themselves into their

466
00:34:52.840 --> 00:34:55.440
own office or who are starting?
What would you say to them? Well,

467
00:34:55.480 --> 00:35:01.440
we' re not that young.
But if we' re not so

468
00:35:01.440 --> 00:35:04.599
young, that' s the reality. We' re eating years, but,

469
00:35:05.599 --> 00:35:08.480
well, what I' d tell
you is that you do get encouraged.

470
00:35:09.320 --> 00:35:13.639
I know that this theme of cheering
up and that there are no mistakes,

471
00:35:13.920 --> 00:35:15.480
there is experience and blah, blah, blah, blah, I mean,

472
00:35:15.880 --> 00:35:17.679
do it. Time passes. That' s right, it' s

473
00:35:17.679 --> 00:35:22.239
real. Time passes. Don'
t miss the opportunity to do something on

474
00:35:22.360 --> 00:35:25.840
your own, to undertake research into
something that fills you, which is what

475
00:35:25.920 --> 00:35:30.840
happened to us. We said enough, I, you' re fed up

476
00:35:31.000 --> 00:35:34.559
with how we get together and do
what really fills you up. That'

477
00:35:34.559 --> 00:35:37.079
s it, I think the main
engine that you do something you say.

478
00:35:37.159 --> 00:35:40.320
This is my thing, this is
calling me. In this I feel full,

479
00:35:40.400 --> 00:35:45.119
I feel happy and in automatic the
rest will be made clear, that

480
00:35:45.239 --> 00:35:50.360
is, in automatic your product,
your concept or your idea carries your essence.

481
00:35:51.000 --> 00:35:52.559
So, if you' re happy
and happy with what you' re

482
00:35:52.679 --> 00:35:58.800
doing, you can do anything.
But if you' re doing it motivated,

483
00:35:58.960 --> 00:36:01.320
you' re going to have all
the success in the world and they

484
00:36:01.320 --> 00:36:05.760
do it, they try it,
they go to the communities, they work

485
00:36:05.760 --> 00:36:08.119
with people with all the respect,
because that' s a subject I had,

486
00:36:08.199 --> 00:36:13.519
so, they have to go with
the communities, they work with respect

487
00:36:14.280 --> 00:36:17.440
both in creation and in payment,
as in everything in credit, in everything,

488
00:36:17.880 --> 00:36:20.480
they do a good collaboration with the
people who are assiduous. Craftsmen are

489
00:36:20.599 --> 00:36:25.119
always aware of learning things and always
want to collaborate because they don' t

490
00:36:25.320 --> 00:36:30.880
work for you They work with you. So they' re always born of

491
00:36:30.000 --> 00:36:32.920
having this contact and they' re
surprised and they love it. They don

492
00:36:34.000 --> 00:36:37.159
' t say wows it fascinates me
and I want to understand it and then,

493
00:36:37.519 --> 00:36:42.559
when you get there, they already
have twenty different things and you say

494
00:36:42.599 --> 00:36:43.440
ah I mean, they turned me
around and he' s crazy about it.

495
00:36:43.519 --> 00:36:47.039
It' s about us all getting
something clear. Then they are encouraged,

496
00:36:47.440 --> 00:36:51.599
they are encouraged, they plan it
very well, because to undertake is

497
00:36:51.840 --> 00:36:54.280
not if I have already started tomorrow. This whole thing works. You have

498
00:36:54.400 --> 00:37:00.360
to have an administrative structure, a
design structure, you have to have for

499
00:37:00.480 --> 00:37:06.599
an entire structure that plans well and
having good foundations and foundations and motivated to

500
00:37:07.119 --> 00:37:09.400
achieve it. That they don'
t stop, that is, that they

501
00:37:09.480 --> 00:37:15.719
don' t stop and that they
see beyond what we see regularly with things

502
00:37:15.679 --> 00:37:20.559
and objects and And yes, the
producer heals you that it' s the

503
00:37:20.639 --> 00:37:22.920
one we focus on the most,
that they see beyond, that is,

504
00:37:23.400 --> 00:37:30.000
that they don' t see simple
things or that they see us baskets and

505
00:37:30.000 --> 00:37:31.920
I say I have nothing to notice
the baskets, but that is, there

506
00:37:31.920 --> 00:37:34.280
is beyond, of course, yes, there is beyond, so don'

507
00:37:34.280 --> 00:37:37.000
t settle. Not exactly. All
right, Claudia, really. Thank you

508
00:37:37.000 --> 00:37:40.199
so much. Thank you your no
man, thanks to you happy to be

509
00:37:40.199 --> 00:37:44.880
here, that they know, that
we do, how we love them and

510
00:37:45.239 --> 00:37:46.320
who we are not yes, of
course and that it is not the last

511
00:37:46.360 --> 00:37:50.400
time, please, that you continue
to tell me pawn, who you are

512
00:37:50.400 --> 00:37:52.119
collaborating with, what else you are
doing. I know, I know we

513
00:37:52.159 --> 00:37:54.239
' re doing a lot of things. Yeah, there' s another 20

514
00:37:54.239 --> 00:37:57.239
chapters coming. I' m supposed
to talk to us. Of course,

515
00:37:57.519 --> 00:38:00.679
we have the rest of the year. Yes, exactly, we' ve

516
00:38:00.800 --> 00:38:04.440
taken a month' s notice.
Thank you, please Thank you very much,

517
00:38:04.880 --> 00:38:07.599
Clau. I hope that everything continues
to grow the same with jato and

518
00:38:08.239 --> 00:38:10.400
that they continue to do a thousand
things as they are doing now. You

519
00:38:10.559 --> 00:38:13.639
don' t get the slogan.
All right, yeah, I' m

520
00:38:13.679 --> 00:38:17.119
already Madrid and what I saw is
the mother, not the engraving. It

521
00:38:17.239 --> 00:38:21.000
' s very filmed and if you
don' t forget, you listen to

522
00:38:21.000 --> 00:38:23.360
it on the podcast. Perfect.
All right, well, very soon we

523
00:38:23.440 --> 00:38:27.840
' ll see each other,'
cause summer' s coming, and then

524
00:38:27.880 --> 00:38:30.880
fall, and then we' re
going to go to desn Wake Come design

525
00:38:31.719 --> 00:38:35.079
Wick Jack Okay, okay. Thank
you very much, not you, Claudia,

526
00:38:35.320 --> 00:38:37.559
and thanks to the audience for listening
to us. Remember that you can

527
00:38:37.639 --> 00:38:42.480
listen to us on all platforms of
your m in music, Spotify, Apple

528
00:38:42.480 --> 00:38:49.039
Podcast, Google Podcast deazer ihoart Don
de se listene podcast. There we are.

529
00:38:49.079 --> 00:38:52.599
So there' s no reason they
can' t hear us. So

530
00:38:52.639 --> 00:38:53.679
that' s where we' re
waiting for you. Thank you here for

531
00:38:53.679 --> 00:38:57.639
the work, for the great space, thanks to everything creative, for being

532
00:38:57.679 --> 00:39:00.599
here with us for the first time, but not the last time. Thank

533
00:39:00.599 --> 00:39:00.360
you, Bye By.

