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This is Medical Millionaire, the podcast
helping your metspot increase in status, visibility

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and profitability. Join your host is
he dispels myths, shares trends, and

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gives you actionable steps today that we'll
take your medical practice to the next level.

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Here's your host, expert marketer and
founder of Growth ninety nine, Cameron

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Hemphill. Hey, what's up everybody. Cameron Hemphill here your host for Medical

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Millionaire. Hey, first off,
thank you so much for taking the time

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to tune into the podcast. Our
goal is to give incredible value and insight

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for practice owners. So if you're
a medical practice owner, this podcast it's

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one percent design for you. My
team and I we have consulted practice owners

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all over the country for years.
We see one's thriving it, killing it,

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having fun. We see one still
is trying to figuring out failing,

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not sure why right. So throughout
this journey together, we want to help

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you take your practice to the next
level. No matter where you're at,

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If you're thinking about getting into becoming
a practice owner, you want to open

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up a medical practice, an aesthetics
practice, cosmetics practice. You want to

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take your practice to new heights.
Maybe you want to go to multiple locations.

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Maybe you want to increase revenues,
Maybe you want to figure out how

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to hire people, how to fire
people, how to build an incredible sustainable

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financial future for your practice. All
of the episodes that we dive into that

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we've created over the years, dive
into all aspects of scenarios that you can

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get value from in everything that we
push out for you. So what I

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want to talk about today is achievement
and what achievement means to you? What

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does it truly mean to achieve right? Because if you go back throughout your

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life, there has been a lot
of times where you have felt achievement.

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Right. Maybe that was when you
graduated high school. Maybe it was when

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you made the varsity you know,
cheerleading team, football team, you know,

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whatever was, swim team, golf
team, whatever it was, Right,

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there was a level of achievement.
What did that mean to you?

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What did it feel like? Did
you feel that fire in your belly?

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Did you feel that burn? Right? And I think a lot of times

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throughout life we need to go back
and remember what it feels like to achieve

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because being an entrepreneur is extremely challenging. Being a practice owner as an entrepreneur

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is even more challenging. Right,
There's so many things that you have to

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do with throughout the day in order
to build a successful practice. Right,

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So a lot of times you can
get lost, right if you just hire

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you if you're having a bad day
and you keep just like the week's going

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bad, the months going bad,
the years going bad, whatever it is.

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There's nonsense in the news, like
there's just bad energy. You have

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to take yourself back and say,
you know what, visualize when I felt

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achievement and understand what that feels.
So put that energy back into you and

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put that energy back into your practice. Right, So let's talk about the

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formula for achievement. And again,
like a lot of people have you know

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that I follow very successful entrepreneurs,
very successful practice owners. They have visualizations

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that they go through and remember times
when they had achievement. And what that

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does is it starts to rebuild your
confidence. Okay, So if you if

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you feel like your confidence is not
as good as it was, right,

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this happens being a practice owner,
being an entrepreneur, Like you could have

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had more confidence last week versus this
week. Maybe you were fully booked last

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week, everything was just running great. And you're like, oh my gosh,

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I'm on top of it. I've
figured it out. Finally everything's going

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good. If all the kinks are
out, Monday morning hits, you're like

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what happened? You know, like
why is this week so different than last?

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So your confidence has evs and flows, right, it can go up

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and go down, But if you
constantly put your mind back in that achievement

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spirit, like hey, here's how
I felt when I had that level of

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achievement, it's going to help you
maintain that level of confidence that you need.

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Right, So let's talk about the
formula. So the achievement formula for

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achieving right, Let's talk about talent
for a second. We all know that

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medical practice owners are extremely talented in
their craft. Tremendous amount of education,

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tremendous amount of studying, tremendous amount
of courses, continuous education, learning new

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techniques, networking, like there takes
a tremendous amount of talent in order to

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do what you guys are able to
do. Right, So best is one.

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Actually, this is another level where
you need to fall back on and

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say, you know, I'm confident
in my craft because you are talented.

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If you have conducted treatments, right, and you have seen the results and

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you have seen the people just like
so happy that they produced tears because of

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the results. That is from your
talent, That is from the skills that

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you guys have invested your time and
effort into. Right now, if you're

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if you're becoming a new practice owner, right, and maybe you haven't built

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up that talent yet, you're just
coming out of the schooling, the training,

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the courses whatever you have to learn
how to fail, right, you

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have to take that first step and
you have to just jump in in order

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to get yourself to become you know, just more and more talented and more

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and more skilled. Right, So
talking about talent again, you guys are

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extremely talented. Okay. However,
talent can also backfire, right, It

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can also be the downfall of you. If you think that you're the most

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talented person in the room and now
you don't need to have any effort,

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this is what's going to hold you
back. You're going to be blinded by

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just thinking that you're the smartest,
most talented person in the room, and

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so now you don't need to apply
any effort. And that's when you start

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experiencing contraction. Right, And the
last thing a business practice right, a

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business. Again, I talk about
it a lot. Your medical practice is

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a business, and I talked about
running your practice like a business. The

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last thing a business wants is contraction. You constantly want expansion. And I'm

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not saying you always have to expand
every single day, every single week.

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But over the course of time,
your practice should be growing. Right.

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If it's contracting and continuously squeezing,
something's happening. Right. So if you

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take your talent and you times that
by effort, that equals skill. Okay,

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let's say that again. Talent times
effort equals skill. Right, that's

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the skill set that you have in
order to carry out your craft to grow

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your practice. Right. So now
you have skill. But let's take it

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to the next level. Let's take
skill times effort. Skill times effort equals

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achievement, and that is the formula
for achieving. So if you're driving in

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your car right now, or you're
at the gym or whatever you guys are

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doing, and you're taking this all
in, I want you to push pause.

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Take this in. Talent times effort
equals skill. Skill times effort equals

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achievement. That is the formula for
achieving right, So let's break it down

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for you skill set. What is
the skill set you have? It goes

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beyond your talent, right. Your
talent is your craft, but your skill

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is what puts you in the position
to run a successful practice. All different

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levels of skill where there has to
do with marketing, understanding processes, understanding

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technology, financial statements, profit and
loss statements, balance sheet, how to

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hire someone, build culture, fire
someone, manage your website, your SCO,

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your EMR systems, connect with your
accounting, acquiring the right equipment,

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how to finance equipment, how to
buy equipment at great prices? Right,

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Like, all of this requires skill, right, the talent is the craft.

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The skill is running the practice right. But then when you pour the

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fire on, the fire is the
effort, right, the effort put involved.

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When you have talent skill and then
you pour the effort on, that's

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when the magic happens. Okay,
And then when you have the effort and

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you compound that by daily discipline.
This is the exact recipe for SESS.

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The successful recipe and formula is all
of those combines. So you have talent,

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which is skill set. You have
effort, right, you have skill

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which is running. The practice.
Effort is the fuel, and you can

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if you only have a little bit
of effort, you're not going to get

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it very far. That's the achievement
for formula and the formula for achieving,

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right, that's the formula for achievement
and achieving. But once you put discipline

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on that, that's what ties success
all together. Now what is discipline?

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Thank you for listening to Medical Millionaire. I wanted to take just a few

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short moments and tell you all about
Growth ninety nine University. Naturally, if

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you're listening to Medical Millionaire, the
success of your MEDSPA is extremely important to

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you, and as it should be. And if you're listening to Medical Millionaire,

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you are obviously looking for the best, most effective ways to take your

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medspot to the next level in both
profit and customer success. Enter Growth ninety

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nine University. Ranging from online education
courses all the way to the full suite

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of marketing and web services, Growth
ninety nine has your medspot covered. No

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matter the challenges that you're facing,
we are ready and able to help you

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achieve your next level in business,
profit and freedom. To inquire about all

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of our support services and products,
please visit Growth ninety nine dot com and

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while you're there, click the university
link and check out the companion course to

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this very podcast, back to the
show. Discipline is applying effort time and

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time and time and time and time
again, doing it when you do not

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want to do it right. There
are so many times that very successful people

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do things, very successful practice owners
do things they don't want to do.

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They know they have to do them, and they know if they continuously do

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them with repetition, they are going
to see success. And this is the

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complete formula. Guys. This is
it. It's very it's very simple.

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Like it's simple, but it's very
hard. Right. A lot of people

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are like the talent can say,
Okay, well I guess I'm talented.

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But that's confidence, right, that's
the confidence. The effort, right,

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The effort is do I want to
do it right? The skill is running

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the systems, do I know how
to do them right? And then when

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you pour discipline on it, that's
where people can get burned out. Okay,

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So when you put all of those
components together, I'm telling you right

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now, this is how very successful
practice owners run their practice, and this

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is how they continuously win time and
time again. It doesn't matter if there's

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economic contraction or if there's economic expansion. They know what they have to do

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every day. And so when you
break it down into those pillars, this

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is why you see very successful practice
owners continuously enhancing their talent. They are

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going to networking events, they are
signing up for advanced courses, they are

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hiring coaches, they are tuning into
content like this, they are building their

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own courses. They're reaching through to
try to break their talent, like how

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far can their talent go? Right? How far can their talent go?

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And then take the skill on top
of that. Right, So the talent,

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you continuously expand your talent through education, right, through self learning,

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through connecting with people, right,
and then you take the skill. When

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I look at the skill, the
skill is the talent and running the practice.

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While the skill comes in with systems. That's the systems right from when

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the booking happens. Right, So
you have marketing pulls in the booking,

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the potential booking, the lead if
you will, right, and maybe you

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have leads coming in from your Instagram
dms, you have leads coming in from

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your website, you have leads coming
in from your Google ads, your Facebook

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ads, your Instagram ads, your
word of mouth, referral, your TikTok

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link tree, all of these places. Well, a skilled person will realize,

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wow, how can I manage all
of this communication? Maybe I need

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a system, And that's where a
CRM system comes into play, funnel all

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of that communication into one centralized system. That way you have systematic follow up,

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systematic accountability, systematic conversion, systematic
data points, systematic text messages,

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systematic email templates. And it's trainable. Right. If you have somebody that

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runs your CRUM system after you already
set it up and it's already running,

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you can train someone if you lose
that person, right, because there's now

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a procedure, there's a process,
right, and then once that lead converts

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into a patient goes into the EMR
system, the EMR system does this thing,

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and then what do you have from
there? Referral, repeat right,

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rense and repeat upsell, rebook membership, all of those things that you guys

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have on the table, right,
But you have to have that's the skill

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of running a very successful practice.
Okay, you know how you know you

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have the talent because that's why you're
going to get into the field or you

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are in the field. But where
I see at break is the skill.

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People stop investing in the skill,
right, and maybe they say, I'm

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not tech savvy, or I don't
understand this stuff, or I'm not really

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good on social media. Look,
you have to continue to invest in your

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skill. That's running the practice,
okay, And when you put the effort

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in, you can't just put it
in for one day. You cannot just

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say, oh, I tried social
media, I tried the skill. I

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tried to implement an EMR system.
I tried to run SEO, I tried

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to run Facebook ads, I tried
all this stuff. You have to try,

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and you have to fail and you
have to get back up again.

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Right, that's the effort. So
when you put discipline on it, that's

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where no matter what happens, you're
going to continuously wake up and keep doing

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the job and keep learning and keep
cranking. And that's the grind. Like

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that is the hustle. The discipline
is the hustle. Right. A lot

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of times people are like, oh, that person is a hustler. It

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almost kind of has like a negative
taste, if you will. But a

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hustler is someone that has just tremendous
discipline discipline is very, very it's it's

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hard, it's it's it's probably the
most critical component of success. And you

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could apply this to like every aspect
of your life, by the way,

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not just being a practice owner,
but a lot of times I'll reference things

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like, Hey, let's talk about
fitness. You can't go to the gym

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one day and expect results. You
have to keep going. Right. So

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let's say you're talented, you're athletic. Okay, let's apply the scenario to

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a like like just to like physical
fitness. Right. Talented, Okay,

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this person is athletic, they're talented, Okay. The skill is they have

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to invest in their talent, right, they have to continuously learning the skill.

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They have to invest in the talent. Right. Now, let's look

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at effort. You have to use
your talent. You have to use all

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of the tricks that you've learned when
you when you have these skill sets,

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right, you have to apply that. Now, let's add discipline to it.

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That's where you become a professional athlete. Right. You have talent,

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right, you have the skill.
You apply nature to the skill. You

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invest in the skill you have.
You can't have a little bit of effort.

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That's a that's a winning that's a
losing team, right, that's a

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losing team, right, Like you
have to have the accountability and the discipline,

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and when you do that time and
time again, that's what's going to

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help you, guys wherever you're at, Like, whatever aspect of life that

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you guys are at, that's what's
going to help you take yourself to the

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next level. Like I want to
talk about how you apply this to you

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know, the medical arena. But
at the same time, like you can

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apply this type of content and this
type of formula through all aspects of your

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life and all roles. Right.
So you could apply it to your marriage.

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You could apply it to if you're
not married, your spouse or whatever

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it is, right, you could
you could apply it to your children.

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You could apply it to your hobby. Right, So for all of these

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that that don't know. For I'm
an avid golfer, Like I love golf,

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played high school golf, I played
golf at college, and I was

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I actually got my PGA card.
So I had talent and I had skill.

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I invested in my skill all the
time, right, all the time.

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And I had effort. But I'm
telling you right now, I didn't

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have the discipline in order to make
it big on the PGA Tour. When

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you look at these professional golfers on
the PGA Tour, they hit golf balls

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for two or three hours a day, every single day, every single day.

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They hit him. Now, one
day they may hit him great.

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The next day they may hit him
not great. The next thing they may

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hit him great. Right, but
no matter what, they hit him every

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single day, every single day.
They hit the golf balls right. They

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put the golf balls, ship the
golf balls, hit the iron, shit,

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the drivers, all that stuff.
They're talented, like they're everybody on

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on the PGA Tour is talented.
They're they're all talented. They all invest

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in their skill, right, which
is their equipment in this case, right,

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it's their equipment. It's it's their
their glove, it's their shoes,

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it's shoot, it's the hat,
it's it's the equipment, it's the ball,

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is the t's all that stuff.
The coach, right, and they

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put in the effort. But the
ones that win, the ones that win

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major championships, those are the ones
that continuously put in the discipline, and

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that's what creates a Hall of Fame
Professional golfer, if you will, right,

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That's what made Michael Jordan, That's
what made Kobe Bryant right. If

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you guys have ever studied some of
these professional athletes, it comes down to

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discipline, you know. I read
Tim Grover's book. He was Michael Jordan's

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coach and Kobe Bryant's coach, and
he talked about how these guys would wake

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up at three in the morning and
go go shoot hoops. They would go

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to the court and practice for four
or five hours before the other guys would

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show up to the practice. Like
that's how dedicated they were, right,

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And that's the discipline that they had, And that's obviously why you know their

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names will always be remembered. Well, obviously extreme examples, but at the

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same time, I'm trying to get
the point across that everybody's talented, Like

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like everybody's talented in their own way. Invest in the skill, apply effort,

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compound the effort with discipline. All
right, guys, I'm gonna let

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you go. I appreciate your time. Thank you so much. If you

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found this content valuable, please share
it, keep this conversation going until next

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time. Happy injecting

