WEBVTT 1 00:00:00.840 --> 00:00:04.559 This show is produced and hosted by Mark Webber. The show is sponsored by 2 00:00:04.599 --> 00:00:08.080 G three Aparo. The views expressed in the following program are those of the 3 00:00:08.080 --> 00:00:15.160 sponsor and not necessarily the opinion of seven ten wor or. iHeartMedia. Who 4 00:00:15.279 --> 00:00:19.640 is Mark Webber. He's a self made business executive here to help you find 5 00:00:19.719 --> 00:00:24.559 your success, from the New York City projects to the Avenue Montaigne in Paris. 6 00:00:24.760 --> 00:00:29.719 His global success story in the luxury world of fashion is inspirational. He's 7 00:00:29.760 --> 00:00:36.320 gone from clerk to CEO twice. Mark is classic proof that the American dream 8 00:00:36.439 --> 00:00:40.920 is alive. And well, here's your host of Always in Fashion, Mark 9 00:00:40.960 --> 00:00:44.719 Webber. Mark Webber. I've been thinking about what it is I like. 10 00:00:45.479 --> 00:00:50.200 I've been wondering what it takes to like anything. There's a real combination of 11 00:00:50.520 --> 00:00:56.960 human sense, his life experiences, human evolution necessary to form likes. I 12 00:00:57.079 --> 00:01:00.359 walked here tonight, looked in the window at Bergdor just liked the jacket, 13 00:01:00.399 --> 00:01:06.560 instantaneous, easy. I noticed the city noises. They were louder than I 14 00:01:06.719 --> 00:01:10.840 like the smell of the streets. Store selling food not my style, but 15 00:01:10.920 --> 00:01:15.879 I had to admit I liked the smell. Without thought, I determined likes. 16 00:01:15.719 --> 00:01:19.159 As I walked along, a million years of evolution came into play. 17 00:01:19.719 --> 00:01:25.280 My sixth sense told me that there were predators all around, not the first 18 00:01:25.359 --> 00:01:29.560 time I thought the city could be separated by victims and predators. However, 19 00:01:29.640 --> 00:01:34.879 this instance was light out. Myers told me not to worry anyway. Breaking 20 00:01:34.920 --> 00:01:40.159 through all these life events, actions and activities, I worked through the clutter 21 00:01:40.239 --> 00:01:44.400 to determine and feel what it is. I like that and of itself is 22 00:01:44.480 --> 00:01:49.079 amazing. It's like in the genes or it's learned. I prefer black SUVs, 23 00:01:49.319 --> 00:01:53.319 but silver sports cars, women in heels, men in suits, modern 24 00:01:53.359 --> 00:01:57.640 buildings or heritage protected buildings. I don't like cluttered streets. I don't like 25 00:01:57.719 --> 00:02:02.159 taxis until I need them. Like Ralph, I don't like cores. I 26 00:02:02.319 --> 00:02:07.960 like American Eagle over Ara pistyle. I like restaurants first for food, then 27 00:02:08.000 --> 00:02:13.280 for amviance service is a given. I like the Cheesecake Factory, but not 28 00:02:13.439 --> 00:02:20.439 tjif interesting likes can change over time, I'm fascinated by why my las can 29 00:02:20.479 --> 00:02:23.479 come and go. I used to like CBS, now it's Fox or News 30 00:02:23.599 --> 00:02:27.520 Nation. One is on the right, one is neut for the other of 31 00:02:27.560 --> 00:02:30.680 the original who are they now? I used to like the New York Times. 32 00:02:30.719 --> 00:02:36.080 I trusted them, Now not so much. Wall Street Journer gets business 33 00:02:36.080 --> 00:02:39.199 Reichs still like them. I like Taylor Swift for her success. I don't 34 00:02:39.240 --> 00:02:44.680 know her music. I like Tom Cruise in spite of Tom Cruise. Funny 35 00:02:44.680 --> 00:02:47.400 when you think about like. Some likes are ingrained, some are learned, 36 00:02:47.479 --> 00:02:52.919 Some likes are tort some likes by experience. Some likes for fashioned by my 37 00:02:53.039 --> 00:02:55.560 parents, some from friends. Many of my likes come from my children. 38 00:02:57.159 --> 00:03:01.680 All business likes are dislikes. I'll learn to experience politics. Politicians liked or 39 00:03:01.719 --> 00:03:06.840 disliked by what they do. Yes, I've been thinking the last few days 40 00:03:06.840 --> 00:03:10.800 about the concept of liking, and walking to the studio, I realized I 41 00:03:10.960 --> 00:03:15.120 liked doing this show. I've been thinking about likes and one of my favorite 42 00:03:15.159 --> 00:03:22.479 stories is on the subject of liking. And I learned this simple allegory and 43 00:03:22.560 --> 00:03:25.800 I think you might like it. There was a CEO of a consumer goods 44 00:03:25.800 --> 00:03:30.599 company who needed to grow his business. One division of all the product categories 45 00:03:30.639 --> 00:03:36.560 in his company he believed was underperforming, and that was his pet division. 46 00:03:36.919 --> 00:03:39.479 As the story goes, the CEO was a dog lover, and it occurred 47 00:03:39.479 --> 00:03:45.439 to him. Although there were a million dog foods that dog owners could choose 48 00:03:45.479 --> 00:03:49.840 from, he felt there was an opportunity to create a luxury dog food to 49 00:03:49.960 --> 00:03:53.520 appeal to affluent dog owners. As he thought about it, he became even 50 00:03:53.560 --> 00:03:59.000 more excited when he considered the dog owners. Everyone, not just a fluent 51 00:03:59.080 --> 00:04:03.039 owners would pay pay extra for dog food for their dogies. His simbleans management 52 00:04:03.039 --> 00:04:08.199 team, ladies and gentlemen, I've had an epiphany. I want our company 53 00:04:08.240 --> 00:04:13.719 to create a luxury dog food to appeal to luxury affluent owners. The team 54 00:04:13.879 --> 00:04:15.920 nodded their heads, thinking, great idea. Why did I think of it? 55 00:04:16.600 --> 00:04:20.040 He went further, Here's the beauty of the idea. Yes, it 56 00:04:20.079 --> 00:04:26.279 will be more expensive than our other products, but every dog owner wants what's 57 00:04:26.279 --> 00:04:30.360 best for their pet. Everyone will buy it, and everyone in the meeting, 58 00:04:30.519 --> 00:04:34.079 like good executives started shaking their head, loving the idea, and they 59 00:04:34.120 --> 00:04:41.279 all decided let's go after affluent dog owners. The CEO then instructed the packaging 60 00:04:41.319 --> 00:04:46.399 team to create a striking, luxury looking package. To the chef and curated 61 00:04:46.600 --> 00:04:49.920 create a dog food from the best ingredients, to the marketing team develop an 62 00:04:49.920 --> 00:04:56.360 exciting advertising campaign and to the head of stairs, start meeting with your retail 63 00:04:56.399 --> 00:05:00.920 accounts. I want twenty percent of their purchases in total to be the introduction 64 00:05:00.040 --> 00:05:04.639 of our new luxury dog food, and not at the expense of our existing 65 00:05:04.759 --> 00:05:09.759 business. There must be a creative, namely growth in our overall business. 66 00:05:10.279 --> 00:05:15.000 Our prices are higher, therefore we'll make more money. And everyone left inspired, 67 00:05:15.040 --> 00:05:18.319 eager to build a company. Now, then let's fast forward six months 68 00:05:18.360 --> 00:05:23.800 later, there was a new product in luxury dog food being launched across America, 69 00:05:24.319 --> 00:05:29.560 the most striking packaging, the greatest advactansing campaign. You can carry a 70 00:05:29.680 --> 00:05:34.000 vtone handbag. Doesn't your dog deserve the best as well? The store shelves 71 00:05:34.000 --> 00:05:39.839 in every pet store, every food store, every pet section was stocked with 72 00:05:39.920 --> 00:05:44.240 a new luxury dog food. There's a new day in dog food. The 73 00:05:44.240 --> 00:05:48.199 CEO is amazed at his team and so happy with his idea. On a 74 00:05:48.279 --> 00:05:54.519 new day, everyone opened their doors. The consumers, the dog owners came 75 00:05:54.759 --> 00:05:59.439 and bought multiple cans. The inventory was sold out in a week, huge 76 00:05:59.480 --> 00:06:02.720 success. Everyone was patting each other on the back. In week two, 77 00:06:02.800 --> 00:06:09.319 the stores were restocked. Interesting though week two sales were slow, no one 78 00:06:09.360 --> 00:06:13.000 was buying the luxury dog food. Another week went by. It was a 79 00:06:13.079 --> 00:06:17.279 disaster. No one was buying the dog food. The CEO brought his team 80 00:06:17.319 --> 00:06:23.879 together, what's going on? No one wanted to talk. Finally, the 81 00:06:23.920 --> 00:06:29.199 sales executive raised his hands and said, Boss, I'm sorry to be the 82 00:06:29.240 --> 00:06:35.000 one to tell you, the dogs didn't like it. Sometimes we forget who's 83 00:06:35.040 --> 00:06:39.680 in charge. It's not the pet owners, but the actual consumer of the 84 00:06:39.720 --> 00:06:44.240 dogs. The dogs gotta like it. Tonight, I want to remind us 85 00:06:44.279 --> 00:06:47.600 what's important. Now. This is really where I would introduce my lawyer, 86 00:06:47.920 --> 00:06:51.720 my son, my co host Jesse Weber, but just he's not here tonight. 87 00:06:53.000 --> 00:06:56.360 His courage in the world, particularly the Trump trial, the rest of 88 00:06:56.399 --> 00:07:00.480 the seleverties out there in trouble, the blockade of Columbia University, and all 89 00:07:00.480 --> 00:07:03.959 the college protests have him on assignments for Law and Crime Network, Serious Radio 90 00:07:04.000 --> 00:07:09.360 in particularly his legal commentary for News Nation, oh and fill in host on 91 00:07:09.399 --> 00:07:14.399 the network, as well as a beyond busy as a father. I made 92 00:07:14.439 --> 00:07:18.720 it easy of him let those responsibilities take priority. I fly solo tonight. 93 00:07:19.519 --> 00:07:24.959 Now, speaking of my sons. Last week the show followed my son Jared, 94 00:07:25.000 --> 00:07:28.399 who was in Asia, which brought to mine a series of stories and 95 00:07:28.439 --> 00:07:31.920 events that I had experienced many years earlier, memories of a number of years 96 00:07:31.920 --> 00:07:36.519 ago I walked the same streets that he did of Shanghai and in particular Tokyo 97 00:07:36.560 --> 00:07:42.519 as well. During the show, I shared a story of integrity whereby custom 98 00:07:42.560 --> 00:07:46.480 of gifting in Japan left me vulnerable to the theory of impropriety, namely, 99 00:07:46.959 --> 00:07:53.160 even the appearance of impropriety is a problem. Now, I was offered a 100 00:07:53.199 --> 00:07:56.600 gift, and I'll talk about that in a minute. Think of our politicians 101 00:07:57.000 --> 00:08:01.480 question now and insider information at stock trading, or the Supreme Court accepting airline 102 00:08:01.519 --> 00:08:05.800 flights for personal use, whether it's true or not, it makes us wonder 103 00:08:05.839 --> 00:08:11.360 about our leaders. I was given an expensive set of Mickey Myrtle pearls after 104 00:08:11.399 --> 00:08:15.839 a large deal was signed. What if I accepted them? But I didn't. 105 00:08:15.920 --> 00:08:18.720 I refuse to accept them now, Jared, in essence, led tonight 106 00:08:18.720 --> 00:08:22.959 its story. Don't forget relating to your consumer, daddy, not everyone's the 107 00:08:24.040 --> 00:08:26.879 CEO. Jared said, bring it to the real world, daddy. Most 108 00:08:26.920 --> 00:08:31.679 young people never are confronted with your life experience. They're not offered fifty thousand 109 00:08:31.679 --> 00:08:35.639 dollars pearl necklaces, embrace it, and I thought he was right. So 110 00:08:35.720 --> 00:08:41.120 philosophically, the dog's got alken in this case. Understand it. So let 111 00:08:41.120 --> 00:08:46.200 me help you and offer some advice for your consideration. Don't compromise yourself. 112 00:08:46.960 --> 00:08:52.080 Don't business dinners. Do you know there are companies that forbid their employees for 113 00:08:52.159 --> 00:08:56.279 having company dinners with suppliers. They feel that should you accept, you might 114 00:08:56.320 --> 00:09:01.679 be compromising in your objective decisions on who to purchase from in the future. 115 00:09:01.120 --> 00:09:07.600 Therefore, first learn and understand your company policy on gifts in outside social interaction. 116 00:09:07.200 --> 00:09:13.159 My personal experience for costco buyers, they're instructed no business thinners, only 117 00:09:13.480 --> 00:09:18.000 working lunches. If they're in the office, then I think about second to 118 00:09:18.080 --> 00:09:22.039 thine own self be true? Will you feel compromise if you accept a favor? 119 00:09:22.519 --> 00:09:26.600 Sport tickets? Yankees are back, the playoffs are on in basketball and 120 00:09:26.679 --> 00:09:31.879 hockey. Most companies have access to the best sporting events. I have hosted 121 00:09:31.919 --> 00:09:35.399 people at the US Open tennis matches. I've been a guest of others. 122 00:09:35.799 --> 00:09:43.240 Can you separate your decision making and being neutral after you've accepted this very generous 123 00:09:43.279 --> 00:09:46.440 offer for a very common night out or a sports event. But nonetheless, 124 00:09:46.759 --> 00:09:52.039 can you separate yourself while I'm at it? Samples in your office they may 125 00:09:52.080 --> 00:09:56.639 appear to have little or no value, but they're not yours. You want 126 00:09:56.639 --> 00:09:58.559 a sample, you have to ask to buy it. Do you realize your 127 00:09:58.559 --> 00:10:03.639 companies computer is not yours? It's the companies. Your time at work is 128 00:10:03.679 --> 00:10:05.960 not yours. Your time is paid for by the company. They pay to 129 00:10:07.080 --> 00:10:11.679 work, not to watch Instagram on their computer. This is all just food 130 00:10:11.679 --> 00:10:15.840 for thought. Maybe I'm Dudley do right, but my conscience is clear. 131 00:10:16.399 --> 00:10:20.759 I wanted to share that with you tonight. It's dog eat dog or the 132 00:10:20.879 --> 00:10:26.840 Dog's Gotta like it back in a minute. Always in fashion. As one 133 00:10:26.879 --> 00:10:33.200 of the world's most celebrated fashion designers, Carl Lagafeld was renowned for his aspirational 134 00:10:33.240 --> 00:10:37.440 and cutting edge approach to style. His unique vision of Parisian shit comes to 135 00:10:37.480 --> 00:10:43.039 America through Carlagofeld Paris. He has women's collections, men's collections, ready to 136 00:10:43.080 --> 00:10:46.080 wear, accessory, shoes and bags. The fashion house Carlagofeld also offers a 137 00:10:46.159 --> 00:10:50.559 range of watches, eyewear, and premium fragrances. You can explore the car 138 00:10:50.639 --> 00:10:56.159 Lagophl collection at car Lagofelparis dot com. But it's more than that. I 139 00:10:56.240 --> 00:10:58.159 have, for one, love to shop. I love going around and seeing 140 00:10:58.240 --> 00:11:03.360 what's happening, what catches my attention, what would make me feel good to 141 00:11:03.399 --> 00:11:07.000 wear Now. I don't wear the women's wear obviously, but I can appreciate 142 00:11:07.039 --> 00:11:09.080 it, and they look amazing. If you want to look right, you 143 00:11:09.120 --> 00:11:13.399 want to have clothes that fits you well. You want to look like you're 144 00:11:13.399 --> 00:11:18.039 wearing something that's very expensive, that's exclusive for you and yours. You can 145 00:11:18.120 --> 00:11:24.039 find it at very affordable prices at Macy's Orcarlagofel dot Comparis. The women's ready 146 00:11:24.039 --> 00:11:28.360 to wear fashion is extraordinary, as well as the handbigs and the shoes. 147 00:11:28.960 --> 00:11:33.840 I, for one, wear men's clothes, unlike my appreciation of women's clothes. 148 00:11:33.240 --> 00:11:37.080 I'm a modern guy. I want to look current. I want to 149 00:11:37.080 --> 00:11:39.720 look the way I want to feel. I go out at night, I'm 150 00:11:39.720 --> 00:11:43.840 in black and Carlago felt is my buddy. Calls are great. They fit 151 00:11:43.960 --> 00:11:46.759 great, and they have little tweaks and touches, whether it's a stripe on 152 00:11:46.799 --> 00:11:50.240 the sleeve or button at the neck or on the shoulder. There's a lot 153 00:11:50.240 --> 00:11:54.919 of details that go into Carlagofel because he's always been, he always had been 154 00:11:54.120 --> 00:11:58.919 one of the world's great designers, and this legacy and goes on and on. 155 00:11:58.360 --> 00:12:01.960 I can't speak enough about it except to say to you, you want 156 00:12:01.960 --> 00:12:05.120 to feel good about yourself. You want to know that you're dressing properly. 157 00:12:05.159 --> 00:12:09.159 You want to clothes that fits you well. Carl Lagafeld, Paris at Macy's 158 00:12:09.279 --> 00:12:16.919 Orcarl Lagafel dot com. A favorite brand has always been ISOD. My company 159 00:12:16.919 --> 00:12:20.120 at one time bought that brand. The CEO of the company handed it to 160 00:12:20.159 --> 00:12:24.240 me and said, you better make it work. And I put everything in 161 00:12:24.279 --> 00:12:26.559 my career to make ISOD work, and I fell in love with that brand, 162 00:12:26.960 --> 00:12:31.600 and to this day it is one of the most exciting endeavors I've ever 163 00:12:31.679 --> 00:12:39.039 got involved with. Isod is an incredibly strong golf brand. If you play 164 00:12:39.159 --> 00:12:43.159 golf, if you play tennis for that matter. They make a great polo 165 00:12:43.240 --> 00:12:50.799 shirts. I mean great, They're fit perfect. The material is unique because 166 00:12:50.840 --> 00:12:54.120 it's a PK fabric that waffle weave you see, and it's made of a 167 00:12:54.200 --> 00:13:01.240 blend of cotton and microfiber that allows you to stretch in very often they are 168 00:13:01.039 --> 00:13:07.919 treated with solar protection as well, so they stretch, they're comfortable, and 169 00:13:07.000 --> 00:13:11.799 they breathe well. And one thing about Isaac they always fit. They'll never 170 00:13:11.879 --> 00:13:13.879 tug on you. You put it in your waist, they'll fit you great. 171 00:13:15.240 --> 00:13:18.799 The colors, patterns are sensational. Now I will also tell you Isaad 172 00:13:18.840 --> 00:13:22.639 makes great shorts and great golf pants. You're a golfer and you want to 173 00:13:22.639 --> 00:13:26.519 look good. You don't have to think about how do I look. You 174 00:13:26.559 --> 00:13:30.320 want to think about how you play, not how you feel. Isaad is 175 00:13:30.440 --> 00:13:33.360 the brand for you. I know I was there when it was created. 176 00:13:33.399 --> 00:13:37.399 The strategy behind that brand is brilliant. It's one of my favorite brands. 177 00:13:37.759 --> 00:13:39.159 While I talk about it, I should tell you about the men's sportswear. 178 00:13:39.679 --> 00:13:45.039 Isaad wasn't enough being a golf brand. It wasn't enough being just great polo 179 00:13:45.120 --> 00:13:50.879 shirts with logos, without logos. Incredible brands and story and history. Isaad 180 00:13:50.960 --> 00:13:58.600 makes salt weather programs. They have great printed woven shirts, short sleeves. 181 00:13:58.200 --> 00:14:03.399 They look excellent with colors, excellent with shorts, excellent with cotton pants, 182 00:14:03.399 --> 00:14:09.360 of which they also make This whole salt order relaxed line from Ison whether it 183 00:14:09.480 --> 00:14:16.200 be fleece, cotton sweaters, knit polos, woven shirts and pants of a 184 00:14:16.399 --> 00:14:20.600 range of colors and fabrics that are perfect for a guy wants to go casually 185 00:14:20.600 --> 00:14:26.279 in the spring and summer of this year. And here's the thing Isoon is 186 00:14:26.399 --> 00:14:33.879 affordable. Everyone listening to me talk about this brand can afford to buy it 187 00:14:33.000 --> 00:14:37.200 and know that there are a lot of other brands that also have a look 188 00:14:37.519 --> 00:14:41.679 like Io. Although I don't believe it's fun as isond is. The brand 189 00:14:41.679 --> 00:14:46.080 has a lot of energy in it, but at the price points, no 190 00:14:46.120 --> 00:14:50.840 one can compete. You can find Isaac at your leading retailers and online at 191 00:14:50.840 --> 00:14:54.519 ion dot com. Talk to you later, guys. I wish you. 192 00:14:54.799 --> 00:15:01.000 I'm very happy spring in summer, and I hope you by telling you if 193 00:15:01.039 --> 00:15:03.720 you were eyesight, you're going to look great. Welcome back to it always 194 00:15:03.759 --> 00:15:09.879 in fashion. Here's your host, Mark Webber. The Dog's gotta like it. 195 00:15:09.960 --> 00:15:11.720 I love the title. I thought it was clever. You have to 196 00:15:11.799 --> 00:15:16.200 remember who you're in customers. I talked earlier about you go and prepare dog 197 00:15:16.240 --> 00:15:20.399 food. You make it the best. It could be the best package, 198 00:15:20.440 --> 00:15:24.000 the best. This the best advertising aim that they are dog owners but the 199 00:15:24.080 --> 00:15:28.120 reality is the dogs gotta eat it, and that's what I want to talk 200 00:15:28.159 --> 00:15:31.639 about. I want to talk tonight, specifically about who are we talking to, 201 00:15:31.720 --> 00:15:37.120 and are we talking clearly them. I'm a car guy. I love 202 00:15:37.440 --> 00:15:41.799 cars at any time. I have more cars than people can drive, and 203 00:15:41.080 --> 00:15:46.000 cars in general are exciting to me. I want to talk about one brand 204 00:15:46.000 --> 00:15:50.039 in particular. I have been my entire life on an emotional roller coaster with 205 00:15:50.200 --> 00:15:56.600 Jaguar. I love Jaguar, at least I did. My first car, 206 00:15:56.720 --> 00:16:00.600 when I was in college, was a Jaguar XKE, one of the most 207 00:16:00.639 --> 00:16:04.840 beautiful sports cars in the history of mankind. In fact, Enzo Ferrari, 208 00:16:04.919 --> 00:16:08.159 the founder of Ferrari, said, the Jaguars K is the most beautiful car 209 00:16:08.399 --> 00:16:12.600 that's ever been designed. I bought one, a used one. I was 210 00:16:12.639 --> 00:16:18.000 so happy with it until I brought it home and started to drive it. 211 00:16:18.279 --> 00:16:19.759 I worked all week, I went to school. On Friday nights, I 212 00:16:19.759 --> 00:16:23.159 would take the car out. It never fail. Every Friday night I would 213 00:16:23.200 --> 00:16:27.200 go out. I feel like a billion dollars and every Friday night I'd have 214 00:16:27.240 --> 00:16:32.639 to have a toad somewhere. Now. The interesting thing about the car taught 215 00:16:32.639 --> 00:16:37.919 me a couple of lessons, because in those days Jaguars could not be trusted. 216 00:16:37.080 --> 00:16:41.120 British motor cars cannot be trusted. Today they're much better. I'll get 217 00:16:41.159 --> 00:16:45.799 to that in a minute. But I learned the very important lesson ordered by 218 00:16:45.840 --> 00:16:48.679 that Jaguar ks Cay, which was used and was not too expensive for me 219 00:16:48.759 --> 00:16:52.360 at the time. It's more expensive that I could afford. I remember borrowing 220 00:16:52.399 --> 00:16:56.519 money from my mother and father and they said to me, Mark, I 221 00:16:56.519 --> 00:17:00.480 don't know if this is the car you should buy. You know, it 222 00:17:00.519 --> 00:17:03.079 looks beautiful, but it doesn't have a good reputation. I said, I'm 223 00:17:03.079 --> 00:17:07.240 not worried about it. My mother was right. Every Friday night, either 224 00:17:07.279 --> 00:17:11.359 it was towed or I had to have it delivered to a car dealership to 225 00:17:11.440 --> 00:17:14.400 be repaired. For the next two weeks it would be repaired. I'd get 226 00:17:14.440 --> 00:17:17.519 a bill far more than I could afford. But I borrowed money for my 227 00:17:17.599 --> 00:17:21.880 parents to buy the car great lesson. My mother and father looked at me 228 00:17:21.960 --> 00:17:23.200 and they said, Mark, we're going to lend this money. We expect 229 00:17:23.240 --> 00:17:26.119 you to give us a check every week to pay it off. And we 230 00:17:26.200 --> 00:17:30.240 came up with a small number that would come from my paycheck of working in 231 00:17:30.240 --> 00:17:33.200 a clothing store. And it was interesting. Every week I showed up, 232 00:17:33.279 --> 00:17:37.240 sat down with my mom. I gave her fifty dollars at the time, 233 00:17:37.359 --> 00:17:40.920 I think that was the number, and she had a little ledger that had 234 00:17:40.960 --> 00:17:44.960 the number I owed her at the top. Every week she would deduct that 235 00:17:45.119 --> 00:17:48.920 number from what I owed her until it was completely paid up. And it 236 00:17:48.960 --> 00:17:52.720 taught me a lesson that when you borrow money, it's a sacred trust. 237 00:17:53.039 --> 00:17:57.880 You are making a personal commitment to whoever you borrowed it from, whether it 238 00:17:57.960 --> 00:18:02.559 be your mother, whether it be a friend, whether it be a bank. 239 00:18:02.960 --> 00:18:06.839 I am borrowing money and I promise you I will pay it back, 240 00:18:07.640 --> 00:18:11.160 which brings me to student loans. Just while I'm on the subject, I 241 00:18:11.200 --> 00:18:17.599 am against forgiving people of student loans. Every single student made a decision to 242 00:18:17.720 --> 00:18:22.960 purchase college education. They decided to borrow money to pay for it. Now, 243 00:18:22.759 --> 00:18:26.680 I get it. School is not free in this country. Some countries 244 00:18:26.720 --> 00:18:29.720 it is, some it isn't You have choices when you went to school. 245 00:18:29.759 --> 00:18:33.440 I went to a city college. My city college at the time was eight 246 00:18:33.480 --> 00:18:38.160 thousand dollars a year versus my son's education at forty two thousand dollars a year 247 00:18:38.759 --> 00:18:44.759 if you decided to go to the University of Michigan or the University of Virginia 248 00:18:45.000 --> 00:18:48.160 or any of the other great schools around the country. Why is it my 249 00:18:48.359 --> 00:18:51.839 problem? Why is it the taxpayer's problem for you to have a forty two 250 00:18:51.920 --> 00:18:55.119 thousand dollars year education, or if you went to local school, it could 251 00:18:55.119 --> 00:18:59.359 be ten or fifteen thousand. I'm totally against it. But that's only one 252 00:18:59.359 --> 00:19:03.039 part of my Jaguar lesson. See, I always liked Jaguars. I bought 253 00:19:03.039 --> 00:19:06.279 that Jaguar. It was so bad, I never enjoyed it. It was 254 00:19:06.319 --> 00:19:08.599 always in the shop, never drove it more than a couple of days at 255 00:19:08.599 --> 00:19:12.160 a time, because it always broke down. God forbid. You get caught 256 00:19:12.200 --> 00:19:15.960 in the rain and the wires got wet. You never get it home. 257 00:19:15.880 --> 00:19:19.519 But as time went on, I'll never forget. I was in Las Vegas. 258 00:19:19.599 --> 00:19:22.960 I was at the Forum Shops, great shopping center where my favorite in 259 00:19:23.039 --> 00:19:26.839 the country. And this beautiful car pulls up, a black coop. I 260 00:19:26.839 --> 00:19:33.079 had never seen anything like it. There was a Jaguar XKR. I was 261 00:19:33.240 --> 00:19:36.079 taken by it. I loved it. I'll never forget. I went home 262 00:19:36.440 --> 00:19:38.599 with the boys, and I tried to convince my wife that we needed another 263 00:19:38.640 --> 00:19:41.319 car. She looked at me, what are you crazy? Don't need another 264 00:19:41.359 --> 00:19:44.920 car, but we all want it, we want to drive and we love 265 00:19:45.000 --> 00:19:47.839 him. Come on, momy. She agreed. We bought the car and 266 00:19:48.000 --> 00:19:52.000 was amazing, and I learned from that day on the Jaguars were reliable again. 267 00:19:52.519 --> 00:19:57.160 And I've been in favor of Jaguar for so long because now they're reliable, 268 00:19:57.200 --> 00:20:03.160 they're great looking. I enjoy driving them. And then something happened. 269 00:20:04.079 --> 00:20:11.559 Jaguar decided that they were going to close operations. I think I've mentioned this 270 00:20:11.640 --> 00:20:15.799 before and stop making new cars until twenty twenty five. And what were they 271 00:20:15.839 --> 00:20:23.119 doing. They were turning their entire Jaguar offering to evs electric vehicles. You 272 00:20:23.200 --> 00:20:27.519 can't buy a Jaguar that's not an electric vehicle. Now I have a hybrid. 273 00:20:29.000 --> 00:20:33.200 I have an expensive hybrid. Whatever you think is expensive, double it. 274 00:20:33.599 --> 00:20:37.480 And the thing is a problem, a problem, a problem. It's 275 00:20:37.559 --> 00:20:41.759 in the shop all the time. It's not a Jaguar, but something's wrong 276 00:20:41.119 --> 00:20:45.880 and it's only a hybrid. I hear all these rumors about these electric fields, 277 00:20:45.920 --> 00:20:51.599 not starting in the cold, not having places to charge them nightmares, 278 00:20:52.160 --> 00:20:59.480 and Jaguar has decided to turn their entire fleet of Audibo wheels into electric vehicles. 279 00:21:00.079 --> 00:21:03.039 You're reading articles now the showrooms in the country. This country, I 280 00:21:03.079 --> 00:21:08.119 think, has two and a half million electric vehicles that are unsold. They're 281 00:21:08.160 --> 00:21:14.440 piling up in their parking lots. People are voting to go ahead. There 282 00:21:14.440 --> 00:21:18.640 are increases in electric vehicles, but nowhere near the numbers needed to sustain this 283 00:21:18.799 --> 00:21:25.119 business. Nowhere near the government's stepping in and forcing most vehicles to be electric 284 00:21:25.240 --> 00:21:30.240 vehicles by two thy thirty two. And it got me to thinking on a 285 00:21:30.400 --> 00:21:34.400 night that I'm talking the dog's God to love it all the noble goals of 286 00:21:34.519 --> 00:21:41.319 saving our planet. Jaguar is forgetting that they have to make the dogs happy, 287 00:21:41.839 --> 00:21:45.160 the dogs God to love it. Come on, Jaguar, I wake 288 00:21:45.279 --> 00:21:48.559 up before it's too late. I'll take a break back in a minute. 289 00:21:49.319 --> 00:21:55.880 Always in fashion, I spent a lifetime of my career building the van Usen 290 00:21:55.920 --> 00:22:00.599 Brand, and I am so pleased that they're back with us now talking about 291 00:22:00.880 --> 00:22:06.000 suits. Men were dressing up again and it's become cool to wear a suit. 292 00:22:06.359 --> 00:22:10.279 Suits can be won on multiple occasions, in multiple ways. You could 293 00:22:10.279 --> 00:22:12.519 wear a suit formally to go out at night or to an event. You 294 00:22:12.680 --> 00:22:15.880 wear a suit to the office with or without a tie. If you look 295 00:22:15.920 --> 00:22:21.440 closely, now fashion trends suits are being worn with turtlenecks or mark next. 296 00:22:21.799 --> 00:22:27.240 The choices are endless and every one of them looks right. You could really 297 00:22:27.359 --> 00:22:32.920 really look the part. I believe that packaging yourself is as important as the 298 00:22:32.920 --> 00:22:36.680 products you package, and wearing a suit is one of those things that make 299 00:22:37.079 --> 00:22:41.000 men look their best. Venuesn't invented a new idea. It's called the cool 300 00:22:41.359 --> 00:22:47.559 Flex suit. It's been engineered with stretch technology, giving you the most comfortable 301 00:22:47.599 --> 00:22:52.640 fit and mobility. Its wrinkle resistant fabric, it's cool moisture wicki it makes 302 00:22:52.680 --> 00:22:56.119 it perfect for all occasions. As we discussed just now, this new style 303 00:22:56.400 --> 00:23:02.880 of looking sharp while feeling cool and comfort is amazing and I'm so excited that 304 00:23:02.960 --> 00:23:07.960 the van Using company is involved in this new technology and is embracing the whole 305 00:23:08.039 --> 00:23:11.680 idea of dressing up. Let's not forget van Usen made it's name with dress 306 00:23:11.720 --> 00:23:17.720 shirts. It's only proper that the suit business follows strongly in its way. 307 00:23:18.079 --> 00:23:23.039 You can find van using Koolflex men's stretch suits at jcpenny or online at jcpenny 308 00:23:23.279 --> 00:23:26.759 dot com. Guys, they're great. You should go look at them. 309 00:23:27.039 --> 00:23:32.119 D k and why. Donna Karen, New York. Donna Karen began her 310 00:23:32.160 --> 00:23:37.079 career as one of the finest, most successful, powerful women in the fashion 311 00:23:37.160 --> 00:23:42.319 industry. She developed a collection aimed at the luxury market for women on the 312 00:23:42.359 --> 00:23:47.319 go, women who were powerful in their workplace, women who had lives that 313 00:23:47.440 --> 00:23:51.839 extended beyond the workplace. And her clothes went from day and tonight. An 314 00:23:51.920 --> 00:23:56.599 extraordinary collection. But the interesting thing Donna Karen had a young daughter, and 315 00:23:56.640 --> 00:24:00.480 she had friends and they couldn't afford to buy the Donna Karon collection, and 316 00:24:00.519 --> 00:24:04.039 Donna invented dk n Y Donna Karen, New York. It's an offshoot of 317 00:24:04.079 --> 00:24:08.400 the Donna Karen collection. The same concept a lifestyle brand. Then we talk 318 00:24:08.440 --> 00:24:12.039 about lifestyle brands, What does that really mean? Simply what they say, 319 00:24:12.039 --> 00:24:15.920 there are brands that follow you throughout your lifestyle. You get up in the 320 00:24:15.960 --> 00:24:19.640 morning, you start to get dressed. Donna Karen dcaan why as intimate apparel, 321 00:24:21.000 --> 00:24:23.880 as hosiery, as all those products you're getting dressed for work. You 322 00:24:23.920 --> 00:24:27.880 get accessorized shoes, handbags, and it takes you through the day. The 323 00:24:29.039 --> 00:24:33.039 remarkable thing about dk and Y clothes for work, they work into the evening. 324 00:24:33.480 --> 00:24:37.599 The dresses, the suits, the pants, the sweaters, the blouses, 325 00:24:37.880 --> 00:24:42.680 extraordinary clothes at affordable prices that go from day in tonight. Part of 326 00:24:42.720 --> 00:24:48.119 your lifestyle is active. You have weekends, you have events, you participate 327 00:24:48.160 --> 00:24:52.720 in sports. Donna Karen's Casual Clothes did that under the DKNY label. A 328 00:24:52.799 --> 00:24:59.960 vast array of casual sports where that make women look great as they navigate their 329 00:25:00.119 --> 00:25:03.880 busy lives. Whether you going to soccer games for your children, or whether 330 00:25:03.920 --> 00:25:07.319 you're going out to the movies, whatever you want to do, dk Y 331 00:25:07.599 --> 00:25:12.519 Jeans, dk Y Sportswear is there for you. That's what a lifestyle brand 332 00:25:12.599 --> 00:25:18.039 is. And I need to mention DKY Activewear, which is extraordinary, the 333 00:25:18.119 --> 00:25:25.319 leggings, the sports bras, the sweats. You can wear DKY Activewear, 334 00:25:25.599 --> 00:25:29.440 certainly in the gym, certainly when you're working out at home, and certainly 335 00:25:29.480 --> 00:25:33.440 if you want on the street, because it's that well done. The quality 336 00:25:33.480 --> 00:25:37.200 of dk why is nothing short of exceptional. And why shouldn't it be because 337 00:25:37.440 --> 00:25:42.039 it was born from the idea of luxury made affordable for women of America. 338 00:25:42.400 --> 00:25:48.680 DK and Why, a true lifestyle brand that takes you from day and tonight, 339 00:25:48.720 --> 00:25:52.680 from the week into the weekend. DCN, Why you can find DCNY 340 00:25:53.039 --> 00:26:00.319 and Macy's DKY dot com. Welcome back to it Always in fashion. Here's 341 00:26:00.359 --> 00:26:03.000 your host, Mark Webber. I've been thinking about a lot of stuff on 342 00:26:03.039 --> 00:26:07.079 the way to this studio, and I've been thinking about a concept that I 343 00:26:07.200 --> 00:26:15.599 call interrupters. Probably none of you ever confronted something and thought of that as 344 00:26:15.599 --> 00:26:21.880 an interrupter, but I do. My creative eye sees interrupters, you know, 345 00:26:21.960 --> 00:26:25.599 in your own way. We did during the SAT tests back in the 346 00:26:25.720 --> 00:26:30.240 days. One of the intelligence questions happened to deal with interrupters. They didn't 347 00:26:30.279 --> 00:26:33.960 call it that. They would show you a picture of four things apples, 348 00:26:33.960 --> 00:26:37.480 pears, oranges, truck which doesn't fit and of course it's the trucks. 349 00:26:37.640 --> 00:26:41.119 And there's a way to understand your aptitude and where you understand learning. That's 350 00:26:41.119 --> 00:26:47.799 what an interrupter is. And I see them everywhere. A friend of mine 351 00:26:48.079 --> 00:26:52.440 recently was talking about interrupters. Told me a story about a chair she had 352 00:26:52.480 --> 00:26:56.440 bought for her apartment. She said it was gorgeous white leather, beautiful trim, 353 00:26:56.480 --> 00:27:00.559 and had these beautiful blue stripes on the back of it. It was 354 00:27:00.599 --> 00:27:04.480 a designer chair. She didn't share how much it costs, but she said 355 00:27:04.799 --> 00:27:08.039 it was amazing by the time I got it into my part and I put 356 00:27:08.079 --> 00:27:11.200 it here, I put it there, I put it everywhere, and never 357 00:27:11.240 --> 00:27:15.759 did it feel like it fit. Because she didn't use the interrupter word, 358 00:27:17.079 --> 00:27:22.480 but that's what it was. An interrupter. Back in the day when magazines 359 00:27:22.559 --> 00:27:27.799 were extraordinary, I was very much involved in the advertising world, and when 360 00:27:27.799 --> 00:27:33.440 you would shoot a photograph to be in a magazine, there really were two 361 00:27:33.559 --> 00:27:38.039 choices of how that fogotograph would be presented. Some photographs are on one page, 362 00:27:38.319 --> 00:27:42.519 either right or left, and some photographs are what they call spreads. 363 00:27:44.119 --> 00:27:48.559 They spread out over the two pages. And the interesting thing when you open 364 00:27:48.599 --> 00:27:55.039 a magazine, there's always a fold line. Magazines curl when you open them. 365 00:27:55.400 --> 00:28:00.480 If you shoot a photograph that's supposed to be seen on two pages. 366 00:28:00.160 --> 00:28:07.799 If you don't allow and the photographer doesn't allow space for the fold, your 367 00:28:07.839 --> 00:28:11.079 picture will be cut off. Anytime you see a picture cut off in the 368 00:28:11.119 --> 00:28:15.000 middle because of the fold, line. You're dealing with amateurs, people who 369 00:28:15.000 --> 00:28:21.319 didn't realize what they're doing because they are interrupted. We've allowed that photograph to 370 00:28:21.319 --> 00:28:25.880 be interrupted. I've often found where people put their logos, either on garments 371 00:28:25.960 --> 00:28:29.359 or in these magazine pictures, can be interrupters. Where do they put the 372 00:28:29.480 --> 00:28:32.720 name on the ad. It always drove me crazy because I have an eye 373 00:28:32.759 --> 00:28:38.079 pro proportion and I look very closely at these things. And then there are 374 00:28:38.079 --> 00:28:45.079 interrupters in the way you dress. I've talked about my uniform many times. 375 00:28:45.000 --> 00:28:51.920 Navy blue suit, white French collar shirt, navy blue tie, sterling, 376 00:28:52.039 --> 00:28:56.559 silver cuffling, stainless steel, rollic, stetona, watch, black shoes, 377 00:28:56.799 --> 00:29:02.559 black sock. You look at me, it all comes into play. You 378 00:29:02.559 --> 00:29:07.559 have a look at figure skaters. Guy wears black pants, black shoes. 379 00:29:07.799 --> 00:29:11.720 Why it's an uninterrupted line in the form of his body. The women do 380 00:29:11.799 --> 00:29:15.640 the same thing. They try and pick flesh colored tones very often in their 381 00:29:15.680 --> 00:29:21.480 skates to match the flesh tots that they're wearing for their stockings or tights or 382 00:29:21.480 --> 00:29:26.119 whatever you call them. It's non interrupters, and I don't believe in interrupters. 383 00:29:26.640 --> 00:29:33.480 I believe that everything has a place. This spring fashion starting again, 384 00:29:33.680 --> 00:29:37.319 I will dress in ecru tan. I love tans, I love neutrals. 385 00:29:37.359 --> 00:29:41.640 I love it all blending together. If I'm wearing tan, I'm going to 386 00:29:41.680 --> 00:29:45.880 wear tan shoes, I'm going to wear a tan watchpant. I'm going to 387 00:29:45.960 --> 00:29:52.880 make everything blend in because I believe in interrupters. Now I have a great 388 00:29:53.160 --> 00:30:03.720 story that deals with interrupters. Planned interrupters in the form of print dresses. 389 00:30:03.599 --> 00:30:10.039 Is there any woman in the world that doesn't own a black dress? Every 390 00:30:10.119 --> 00:30:12.920 woman has to have a black dress or ten of them in their closet because 391 00:30:12.960 --> 00:30:18.680 when in doubt you put on the black dress LBD little black dress. Everyone 392 00:30:18.759 --> 00:30:23.319 has them. I would venture to say every woman in the world has a 393 00:30:23.359 --> 00:30:30.119 print dress or multiple print dresses. And imagine my chagrin when I show up 394 00:30:30.960 --> 00:30:37.920 at Donna, Karen and dk Y and find out that the head creative person 395 00:30:38.279 --> 00:30:45.920 at DK and Y does not believe Prince belong in DK and why I was 396 00:30:45.960 --> 00:30:51.000 shocked. I mean, that's like being in the men's dress shirt business and 397 00:30:51.079 --> 00:30:55.839 not having white dress shirts. It's impossible. Everyone wears a white dress shirt, 398 00:30:55.920 --> 00:30:59.720 they wear a dress shirt. How could you not have them? They 399 00:30:59.720 --> 00:31:03.720 didn't believe in printresses. This was amazing. Now how do I find out? 400 00:31:03.559 --> 00:31:07.160 One night, at the end of the day, the head of sales 401 00:31:07.200 --> 00:31:11.559 for dk Y asked to see me. She waited to the end of the 402 00:31:11.640 --> 00:31:15.000 day because she was intimidated and was concerned for what the subject matter would be. 403 00:31:15.079 --> 00:31:18.759 That she came to see me, and she didn't know the politics of 404 00:31:18.759 --> 00:31:22.079 it all. Was concerned. I figured this is going to be a doozy. 405 00:31:22.720 --> 00:31:26.359 So I know she comes to my office in Mark I need help, 406 00:31:26.400 --> 00:31:29.640 I said, what can I do for you? You know, we're trying 407 00:31:29.640 --> 00:31:33.640 to build a business. We've done so many things that are right this company, 408 00:31:33.039 --> 00:31:38.000 volume and opportunities exploding, but we've hit a roadblock. So what's the 409 00:31:38.079 --> 00:31:42.880 problem? She's print tresses? I said, I love printresses. What's wrong 410 00:31:42.920 --> 00:31:48.359 with printresses? You're right to love them, she said, Dresses right now 411 00:31:48.400 --> 00:31:52.920 are forty percent of our business. If you ask anyone, they'll tell you 412 00:31:52.960 --> 00:31:57.079 that fifty percent of their dresses are prints. Okay, great, So what 413 00:31:57.079 --> 00:32:00.759 are you asking me? She says? Our designed director and the design team 414 00:32:01.319 --> 00:32:07.119 do not believe in prin dresses for DKY. What do you mean they don't 415 00:32:07.119 --> 00:32:09.039 believe in them? They said they won't believe in them. Well, they're 416 00:32:09.039 --> 00:32:12.200 gonna make them. She said, well, that's the problem. They're not. 417 00:32:13.000 --> 00:32:15.920 We told them last season we lost out in this opportunity. We're now 418 00:32:15.000 --> 00:32:20.480 coming into the spring season where we would plan even more than fifty percent of 419 00:32:20.480 --> 00:32:24.559 our assortment and prin dresses. They won't do it. Thumb struck. Here 420 00:32:24.640 --> 00:32:30.160 you're telling me this brilliant company, Donna Karen DK, why we don't have 421 00:32:30.200 --> 00:32:37.319 printresses. I've seen printresses in Donna Karen. They're very sophisticated. The collection 422 00:32:37.519 --> 00:32:39.759 has them. They're beautiful colors, they're very neutral. They fit with the 423 00:32:39.799 --> 00:32:43.920 cole concept, but they're gorgeous. Said, you have them in Donna Karen 424 00:32:43.920 --> 00:32:46.359 Mark, but we don't have them DK. Why The following morning, I 425 00:32:46.480 --> 00:32:52.079 send out a memo and I convene a meeting. Before the meeting, I 426 00:32:52.160 --> 00:32:55.759 asked the head of design to come see me. I said, I'm told 427 00:32:55.880 --> 00:33:00.920 we don't believe in printresses. She's we don't and why is that? She 428 00:33:00.960 --> 00:33:05.880 says the Dkmy urban modern city girl doesn't wear print dresses. I said, 429 00:33:05.920 --> 00:33:08.519 you know, I'm standing now in the women's business. I look at women 430 00:33:08.599 --> 00:33:12.640 all the time to see what they're wearing. The shoes, the dresses, 431 00:33:12.720 --> 00:33:15.680 the pants. I'm a student of women's wear. I have to be. 432 00:33:15.799 --> 00:33:20.440 I've no choice. Most of the women I see coming to work are wearing 433 00:33:20.519 --> 00:33:25.480 dresses now, and an awful lot of them are wearing print dresses. She 434 00:33:25.480 --> 00:33:30.799 says, well, Prince, we don't believe Adana Karen let alone, DCAM, 435 00:33:30.839 --> 00:33:34.839 why just not all? Look, I said, you know, dresses 436 00:33:34.920 --> 00:33:38.640 represent in some cases up to fifty percent of the business, and I'm told 437 00:33:38.880 --> 00:33:43.599 more than fifty percent could be. Prince, it's not okay that we don't 438 00:33:43.599 --> 00:33:45.880 have print dresses. She's well, we don't believe in Okay, here's what 439 00:33:45.920 --> 00:33:50.799 we're going to do. I need you for the next two days to work 440 00:33:50.839 --> 00:33:57.039 with the team exclusively on finding prints, a balanced print assortment that would represent 441 00:33:57.759 --> 00:34:00.960 thirty to fifty percent of our business. If I said we're in the print 442 00:34:00.000 --> 00:34:04.640 business, mark you do that. After I told you I don't believe in 443 00:34:04.640 --> 00:34:07.599 princesses. I respect that you don't believe in print dresses. But we're having 444 00:34:07.800 --> 00:34:10.880 a meeting in two days time, and I think it would be great if 445 00:34:10.920 --> 00:34:15.599 you would be prepared with a series of print dresses that if you were forced 446 00:34:15.800 --> 00:34:21.760 that if you believe you wanted to understand what to do. You have an 447 00:34:21.800 --> 00:34:25.719 idea of what printresses would look like. She begrudgingly left and said she would 448 00:34:25.760 --> 00:34:30.719 do it. Two days later, a meeting convenes three o'clock and decayn Wise 449 00:34:31.599 --> 00:34:36.400 showroom. One side of the table of the design is the other side of 450 00:34:36.440 --> 00:34:38.719 the cellar. The rest of the people just fit in wherever they could. 451 00:34:39.400 --> 00:34:44.039 Now, I've had meetings with a bunch of you and we've talked about it. 452 00:34:44.599 --> 00:34:46.960 Some of you believe that we need prints, some of you believe we 453 00:34:47.000 --> 00:34:51.800 don't. I'm going to make this simple. I see what's going on in 454 00:34:51.840 --> 00:34:53.920 the street. I'm not a woman. I don't wear your clothes, but 455 00:34:54.000 --> 00:34:59.800 I do know if I was a stylish woman in this world right now, 456 00:35:00.119 --> 00:35:04.679 part of my wardrobe would be printeresses because I see women on the street wearing 457 00:35:04.960 --> 00:35:08.119 tons of them and it doesn't make any sense for us and not to have 458 00:35:08.199 --> 00:35:12.599 them. For someone to come up with the idea that k Why is a 459 00:35:12.599 --> 00:35:15.920 different lifestyle or what you have to do is come up with prints that fit 460 00:35:16.320 --> 00:35:22.000 the image of dk Why. I'm not telling you to look like Ralph ralfis 461 00:35:22.000 --> 00:35:25.760 a traditional company that Prince may be plaids when not a plaid company or a 462 00:35:25.760 --> 00:35:31.360 modern company. Our Prince would reflect the modern style of the company. Quiet. 463 00:35:34.079 --> 00:35:36.920 So then I say to the head of design. In preparation for this 464 00:35:37.039 --> 00:35:39.599 meeting, I asked Jane, the head of design, to put a line 465 00:35:39.599 --> 00:35:44.039 of prints together, and I wanted to see them in the room. So 466 00:35:44.119 --> 00:35:49.519 she and the team lay out of our twenty five prints, and my impression 467 00:35:49.760 --> 00:35:54.039 was they didn't do them with all of their heart in because I've seen when 468 00:35:54.039 --> 00:35:58.320 they create things, they believe in their extraordinary and right away I know it 469 00:35:58.360 --> 00:36:00.519 wasn't good. So the first last thing I had to do is talk about 470 00:36:00.559 --> 00:36:06.000 balancing the line. You can't only have little prints. You need some that 471 00:36:06.039 --> 00:36:09.239 are engineered. You need big florals, you need a whole range and choices. 472 00:36:09.280 --> 00:36:14.719 So someone would come into our store at Bloomingdale's and macy and see a 473 00:36:14.719 --> 00:36:19.360 plethora of Prince throughout the shop, colorful, bright, etc. They didn't 474 00:36:19.400 --> 00:36:22.400 have them put that aside, and they said we're gonna have Princes, and 475 00:36:22.440 --> 00:36:27.440 everybody's like uncomfortable. I said, you know what, here's what we're gonna 476 00:36:27.480 --> 00:36:30.440 do. We're gonna play a game. I call it the ballot game. 477 00:36:30.760 --> 00:36:34.440 Hold on a minute, I called my assistant, Judy Luke. I said, 478 00:36:34.519 --> 00:36:37.239 Judy, bring down the jelly bean jar, bring down twenty pieces of 479 00:36:37.280 --> 00:36:42.039 paper and twenty pencils. Make sure the paper and the pencils are all the 480 00:36:42.119 --> 00:36:45.840 same. Everybody's asking me what are we doing? I said, I'm gonna 481 00:36:45.840 --> 00:36:49.960 tell you. We're gonna play a game. I'm going to ask you two 482 00:36:50.039 --> 00:36:57.239 questions. Question number one should we have prince? And question number two are 483 00:36:57.320 --> 00:37:00.920 these prints good enough that we've seen today? And here's the great thing about 484 00:37:00.960 --> 00:37:05.840 this. None of you are going to put your name on the piece of 485 00:37:05.880 --> 00:37:09.480 paper, so this is anonymous. Therefore, we're taking all the politics out, 486 00:37:09.639 --> 00:37:15.440 We're taking all the loyaltily out because it's misplaced. What I want is 487 00:37:15.480 --> 00:37:20.440 this group of people, twenty of you people together to give me the honest 488 00:37:20.480 --> 00:37:24.039 opinion without fear of reprisal. You could be honest this way, no one's 489 00:37:24.079 --> 00:37:28.000 gonna know. You all have the same paper, you all have the same 490 00:37:28.039 --> 00:37:31.800 pencils. So here's question one, should we have prints? And here's how 491 00:37:31.800 --> 00:37:37.920 you do it. Zero if you believe you should have no prince, and 492 00:37:37.039 --> 00:37:42.119 ten if you should have prints. And I'll do the same rating system for 493 00:37:42.159 --> 00:37:45.760 the collection with your sewer zero if you don't like it, ten if you 494 00:37:45.800 --> 00:37:50.079 think it was great. Okay, fill out your papers, and one by 495 00:37:50.119 --> 00:37:53.599 one I passed the ball around. Everybody wrote on their answers, crumpled them 496 00:37:53.679 --> 00:37:57.800 up, threw them at the ball. I asked the head of operations and 497 00:37:57.920 --> 00:38:01.519 finance, please make one column that says should we have Prince? And will 498 00:38:01.519 --> 00:38:06.840 list all the scores, and the other column did we like these prints? 499 00:38:06.880 --> 00:38:09.719 And let's see the rating? I'm on them. So first thing, something 500 00:38:09.760 --> 00:38:14.559 comes up, should we have Prince? One to ten? Ten? What'd 501 00:38:14.599 --> 00:38:19.239 you think of these prints? Five? Should we have Prince? One says 502 00:38:19.360 --> 00:38:22.079 nine? How are these prints? Four? The end of the thing, 503 00:38:22.559 --> 00:38:27.199 one person had a zero for should we have Prince, and that the same 504 00:38:27.280 --> 00:38:30.760 person in the rating had a tend for the Prince and their excellence. I 505 00:38:30.800 --> 00:38:35.960 figured that was the design director. But after all is said and done, 506 00:38:36.280 --> 00:38:38.719 everyone in the room except for one person, believe we should have Prince. 507 00:38:39.639 --> 00:38:44.599 No one thought the Prince were good enough. And the exercise is, you 508 00:38:44.800 --> 00:38:49.840 gotta make sure you know what the dogs want. The dog's gotta be happening, 509 00:38:49.920 --> 00:38:53.280 And in this case it was the woman's consumer. For dk y back 510 00:38:53.320 --> 00:38:59.559 in a minute. Always in fashion then use it. For over one hundred 511 00:38:59.599 --> 00:39:04.079 and fifty years now has been a mainstay in American fashion. This brand that 512 00:39:04.199 --> 00:39:08.119 was invented for dress shirts was given to cold miners when they exited the mills, 513 00:39:08.400 --> 00:39:14.000 dirty and dusty. The Phillips Venues and Company Phillips families there to give 514 00:39:14.039 --> 00:39:16.400 them fresh new shirts that they could wear at home and feel their best. 515 00:39:16.719 --> 00:39:21.559 Over the course of time, venues and dress shirts grew and grew and grew 516 00:39:22.039 --> 00:39:25.280 to suit shirts and ties for the dress up. But now sportswear has become 517 00:39:25.400 --> 00:39:30.920 a dominant part of the venues and collection. You can find these products including 518 00:39:31.079 --> 00:39:37.599 sweaters, polos, quarter zips, trousers, and even the best of fashion 519 00:39:37.000 --> 00:39:40.039 has to be preserved. I don't know if I ever mentioned to you the 520 00:39:40.519 --> 00:39:46.239 advent of the men's necktie. There's nothing better in a men's necktie business than 521 00:39:46.320 --> 00:39:50.679 the business lunch. Because guys would go out, they'd have their lunch that 522 00:39:50.840 --> 00:39:54.440 have their salads or their beef and potatoes, and snow stout about it. 523 00:39:54.440 --> 00:40:00.159 They would always stain their tie, and therefore the business grew and grew us 524 00:40:00.159 --> 00:40:01.960 and today doesn't want to make money on your hardships. They want to do 525 00:40:02.039 --> 00:40:06.920 it and prevent you from having to go through that. And they invented Stainshield. 526 00:40:07.159 --> 00:40:12.679 It's a technology that was invented to protect your favorite items. The Stainshield 527 00:40:12.719 --> 00:40:17.440 collection provides extreme defense again water based stains by causing spills to beat up before 528 00:40:17.480 --> 00:40:22.000 they can be absorbed into the fabric. This collection, by the way, 529 00:40:22.000 --> 00:40:25.039 in addition to regular fits, is also often in all body sizes, including 530 00:40:25.079 --> 00:40:30.039 big and tall. You can find Vanues and Stainshield and the great venues in 531 00:40:30.079 --> 00:40:36.760 styled sports were at vanuesing dot com. That's Vanusen dot com. As one 532 00:40:36.800 --> 00:40:42.119 of the world's most celebrated fashion designers, Carl Lagafeld was renowned for his aspirational 533 00:40:42.159 --> 00:40:45.360 and cutting edge approach to style. His unique vision of Parisian shit comes to 534 00:40:45.400 --> 00:40:51.880 America through car Lagofeld Paris. He has women's collections, men's collections, ready 535 00:40:51.880 --> 00:40:54.920 to wear, accessory, shoes and bags. The fashion house Carlagofeld also offers 536 00:40:54.960 --> 00:41:00.440 a range of Watchers eyewear and premium fragrances. You can explore the Carlagofil collection 537 00:41:00.480 --> 00:41:05.960 at Carlagofelparis dot com. But it's more than that, I for one love 538 00:41:06.000 --> 00:41:08.920 to shop. I love going around and seeing what's happening and what catches my 539 00:41:09.000 --> 00:41:13.639 attention, what would make me feel good to wear now. I don't wear 540 00:41:13.639 --> 00:41:16.400 the women's wear obviously, but I can appreciate it, and they look amazing. 541 00:41:16.760 --> 00:41:20.400 If you want to look right, you want to have clothes that fits 542 00:41:20.440 --> 00:41:23.639 you well. You want to look like you're wearing something that's very expensive, 543 00:41:24.079 --> 00:41:30.400 that's exclusive for you and yours. You can find it at very affordable prices 544 00:41:30.440 --> 00:41:35.679 at Macy's Orcarlagofel dot com Paris. The women's ready to wear fashion is extraordinary, 545 00:41:35.719 --> 00:41:37.679 as well as the handbigs and the shoes. I, for one, 546 00:41:38.079 --> 00:41:44.360 wear men's clothes, unlike my appreciation of women's clothes. I'm a modern guy. 547 00:41:44.760 --> 00:41:46.239 I want to look current. I want to look the way I want 548 00:41:46.280 --> 00:41:50.760 to feel. I go out at night, I'm in black and Carlagofel is 549 00:41:50.800 --> 00:41:53.039 my buddy. Calls are great. They fit great, and they have little 550 00:41:53.039 --> 00:41:57.119 tweaks and touches, whether it's a stripe on the sleeve or button at the 551 00:41:57.199 --> 00:42:00.840 neck or on the shoulder. There's a lot of details that go into Carl 552 00:42:00.880 --> 00:42:05.880 Lagafel because he's always been he always had been one of the world's great designers, 553 00:42:06.039 --> 00:42:08.599 and this legacy and goes on and on. I can't speak enough about 554 00:42:08.639 --> 00:42:12.320 it except to say to you, you want to feel good about yourself. 555 00:42:12.599 --> 00:42:15.480 You want to know that you're dressing properly. You want clothes that fits you 556 00:42:15.559 --> 00:42:22.679 well. Carl Lagafeld, Paris at Macy's Orcarlagafel dot com. Welcome back to 557 00:42:22.800 --> 00:42:27.559 it Always in Fashion. Here's your host, Mark Webber Tonight, I picked 558 00:42:27.559 --> 00:42:30.440 a funny title. I've got a kick out of it when I thought about 559 00:42:30.480 --> 00:42:32.760 it, that you got to make the dogs happy. It relates to a 560 00:42:32.800 --> 00:42:37.599 lot of different things, understanding who your end user is for your products, 561 00:42:37.079 --> 00:42:40.639 who you're trying to make your happy in life. I'm having fun doing this, 562 00:42:40.760 --> 00:42:45.519 and now I want to talk seriously about work. I came across a 563 00:42:45.599 --> 00:42:50.199 quote that I thought was really interesting on this subject that the magic you are 564 00:42:50.239 --> 00:42:53.679 looking for is in the work you're avoiding. I'll tell you what, at 565 00:42:53.679 --> 00:42:57.639 this stage of my life, there are so many things I don't want to 566 00:42:57.679 --> 00:43:00.920 do. I can avoid him like the plague. I get up in the 567 00:43:00.920 --> 00:43:04.039 morning if I have to return a phone call, I'm miserable the night before. 568 00:43:04.079 --> 00:43:07.599 I don't even like the idea for turning phone calls tell me I have 569 00:43:07.639 --> 00:43:12.199 to meet someone. I'm distraught. I'm a recluse by nature. I like 570 00:43:12.320 --> 00:43:15.000 being by myself. I don't want to spend time with anyone. I don't 571 00:43:15.000 --> 00:43:17.760 want to be told I have to spend time with anyone. I don't want 572 00:43:17.760 --> 00:43:21.719 to do anything I don't want to do. Well. Why am I telling 573 00:43:21.760 --> 00:43:27.199 you this? Because you're working? You have a life, You want a 574 00:43:27.199 --> 00:43:30.719 little success. Who doesn't want success? Who doesn't want to make more money? 575 00:43:30.960 --> 00:43:35.199 Who doesn't want to earn more? Who doesn't want to have a better 576 00:43:35.239 --> 00:43:40.800 life? It's crazy everyone. The magic you are looking for is in the 577 00:43:40.840 --> 00:43:45.760 work you're avoiding. You see, while I avoid everything and anything I possibly 578 00:43:45.840 --> 00:43:52.599 want to avoid now, I didn't do it when I was working. No 579 00:43:52.599 --> 00:43:59.239 no, no, no, no no no. I realized that in order 580 00:43:59.280 --> 00:44:04.559 to have some measure of success, that I couldn't only have fun and do 581 00:44:04.639 --> 00:44:07.480 the things I like to do. No. Work isn't about Hey, everything's 582 00:44:07.559 --> 00:44:12.960 great. It's about what do you do when things aren't great? What do 583 00:44:13.000 --> 00:44:15.840 you do all those things you have no interest in but are so important to 584 00:44:15.920 --> 00:44:22.440 learn? I have two sons that are attorneys. They could kick and scream 585 00:44:22.519 --> 00:44:25.800 blame me, ignore me, what have you? They wanted to be One 586 00:44:25.840 --> 00:44:30.159 wanted to try it because no other idea. The other did it because He'll 587 00:44:30.159 --> 00:44:34.719 admit Jesse said I forced them, but he'll Althos thanked me every day because 588 00:44:34.719 --> 00:44:37.599 he did it. They both did things that were hard, that necessarily what 589 00:44:37.719 --> 00:44:43.599 they wanted to do, but they did it because they should. When I 590 00:44:43.719 --> 00:44:47.760 was young, my mother would force me to drink milk. I hated it, 591 00:44:49.280 --> 00:44:52.559 but the only way I could get a cookie or a sweet was with 592 00:44:52.679 --> 00:44:55.440 milk. Now, hindsight, maybe that's why I like sweets too much. 593 00:44:55.519 --> 00:45:00.800 Now, maybe if I wasn't compromised or for negotiated with, I wouldn't like 594 00:45:00.840 --> 00:45:04.480 sweets as much. I'm not going to blame my mother. I only have 595 00:45:04.559 --> 00:45:08.280 myself to blame. The reality is the magic you're looking for is in the 596 00:45:08.320 --> 00:45:15.840 work you're avoiding, because that's where the success is. We can't always do 597 00:45:15.920 --> 00:45:22.199 what we want to do. In my case, I learned early on that 598 00:45:22.360 --> 00:45:30.440 success would come from those things that I did well, supported by those things 599 00:45:30.480 --> 00:45:36.079 that I should know in order to be successful. One of my favorite stories 600 00:45:36.800 --> 00:45:40.519 when we bought Calvin Klein. Calvin Klein when he sold the company didn't want 601 00:45:40.559 --> 00:45:46.000 to work anymore. His partner, Barry Schwartz, disappeared completely. Never came 602 00:45:46.039 --> 00:45:50.119 back to the company for a day after he got his money, not a 603 00:45:50.199 --> 00:45:52.840 day, had no interest, even invited all of us to dinner, and 604 00:45:52.880 --> 00:45:57.079 then changed his mind. Never saw him again. He went on to work 605 00:45:57.119 --> 00:46:01.239 for the New York Racing Authority, very very successful, and Calvin granted us 606 00:46:01.280 --> 00:46:05.719 a certain number of days because he didn't want to work either. And what 607 00:46:05.800 --> 00:46:09.519 he really didn't want to do is he didn't want to be told no. 608 00:46:10.679 --> 00:46:14.679 If he came in a room and he told you this is what he believed 609 00:46:14.679 --> 00:46:17.440 in, if you didn't do it, he wouldn't come back. Now I 610 00:46:17.480 --> 00:46:21.760 respect that. I don't want to be told no, especially if I was 611 00:46:21.800 --> 00:46:24.440 Calvin kleinb with all that success and everything I built, who knows more than 612 00:46:24.480 --> 00:46:29.679 me. And we had a guy named Francisco Costa, who's an amazing designer, 613 00:46:29.679 --> 00:46:32.639 who took over the women's collection business, the designing of it, and 614 00:46:32.719 --> 00:46:37.840 Francisco, because he was at Calvin, developed a name for himself. He 615 00:46:37.880 --> 00:46:40.519 got very well known. But at the same time he was very good at 616 00:46:40.559 --> 00:46:45.360 what he did. And I remember one day Calvin was looking at the offering 617 00:46:45.480 --> 00:46:51.880 and making some suggestions, and Francisco, now that he was the lead designer, 618 00:46:52.239 --> 00:46:54.079 was pushing back on Calvin and telling him why he would do this and 619 00:46:54.119 --> 00:46:58.840 do that and do this, because before that he would make a suggestion and 620 00:46:58.880 --> 00:47:01.480 Calvin would decide this time and I remember Calvin said, this is not what 621 00:47:01.519 --> 00:47:06.119 I want to do. But in particular, Calvin was great that when we 622 00:47:06.199 --> 00:47:09.760 needed him, he would come up. We had at the time a license 623 00:47:09.960 --> 00:47:15.079 from Waunaco. Warnaco is a separate company who had the rights to manufacture genes 624 00:47:15.480 --> 00:47:22.119 and underwear. Calvin Kleine underwear is a phenomenon. Walk into any store in 625 00:47:22.159 --> 00:47:27.280 the men's and women's underwear or intimate apparel areas, and Calvin Kleine underwear, 626 00:47:27.360 --> 00:47:31.159 the cotton underwear, the stretch underwear dominates, huge, huge, amazing, 627 00:47:31.199 --> 00:47:36.800 how big the Calvin Kleine underwear is. We were having a problem that Calvin 628 00:47:36.880 --> 00:47:39.880 Kleine, the underwear, the bottoms t shirts were doing amazing, but they 629 00:47:40.280 --> 00:47:46.119 company, Warnaco could never sell Calvin Kleine Bras couldn't do it. So one 630 00:47:46.199 --> 00:47:49.960 day he said to me, the head of the division, could you get 631 00:47:50.000 --> 00:47:53.360 Calvin to see if he can come here and help us, and I'll never 632 00:47:53.440 --> 00:47:58.360 forget. Calvin came in. He said, I understand we're having a problem 633 00:47:58.360 --> 00:48:00.880 with Braze. Tell me what it is. It's Calvin. The colors are 634 00:48:00.920 --> 00:48:07.960 beautiful, the fabrics are great, but nobody wants to buy him. So 635 00:48:07.079 --> 00:48:15.320 he looked at us and he said, are they comfortable? The president of 636 00:48:15.360 --> 00:48:19.719 the division, a guy, scratched his head and he said, you know, 637 00:48:20.639 --> 00:48:23.760 I never really asked that question. Well, next thing we know, 638 00:48:23.960 --> 00:48:29.559 we've got a series of models in asking what worked, what didn't work. 639 00:48:29.559 --> 00:48:32.000 When we learned an awful lot about what makes a bra comfortable or not, 640 00:48:32.039 --> 00:48:37.199 we had another meeting with Calvin. He said, did you learn about hydraulics? 641 00:48:37.800 --> 00:48:39.880 I said, what's hydraulics? He said, you know, if you 642 00:48:39.880 --> 00:48:45.679 think about it, a bra is like a building crane. Your pully straps 643 00:48:45.719 --> 00:48:50.480 and adjusts the shoulders like you would do a crane to lift the item. 644 00:48:51.320 --> 00:48:54.079 And it has to work and it has to be comfortable. I can't tell 645 00:48:54.079 --> 00:48:59.760 you how many millions of bras we said after that, an amazing story. 646 00:49:00.679 --> 00:49:06.400 So here I am on a night talking to humans. I'm talking about making 647 00:49:06.480 --> 00:49:12.639 dogs happy. Yeah, you gotta make the dogs happy? And what did 648 00:49:12.639 --> 00:49:15.440 it mean? Tonight, you have to understand where you are in this world. 649 00:49:16.159 --> 00:49:20.000 You got to understand who the end user is. You got to understand 650 00:49:20.000 --> 00:49:22.119 who your customers. You got to understand who you are and what you look 651 00:49:22.199 --> 00:49:25.679 like to the rest of the world. Because, whether you think it or 652 00:49:25.719 --> 00:49:30.599 not, packaging yourself is as important as the products you package. Whether you 653 00:49:30.679 --> 00:49:35.800 believe it or not, it shouldn't matter what you look like, but it 654 00:49:35.880 --> 00:49:39.519 does. Shouldn't matter how you sound like, but it does. You want 655 00:49:39.519 --> 00:49:43.039 to get ahead in life, you have to think about what you know and 656 00:49:43.119 --> 00:49:46.360 what you don't know. And the more you concentrate on what is important, 657 00:49:46.960 --> 00:49:52.400 the more you add to your chances for success. With that in mind, 658 00:49:52.639 --> 00:49:58.079 I wish you good night, and remember the dog's gotta like it. Good Night.