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If you can translate that into a
product that people can experience and that they

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like and that delights them, then
that's a good measure of the success of

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the product. I really like the
fact that when people buy a car that

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they experience delight And for many people
they've said, they've told me it's like

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the best product they've ever bought,
and it made them happy. And there

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was one person who said, like, whenever they feel sad, they can

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just go to the go to their
garage and look at the car and it

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makes them happy. And that's cool. That's really cool. So what actually

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made them happier? That's what they
told me? The car? Yeah,

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what's your explanation behind this? Why
this could make people happier? Pretty,

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it's a beautiful car. It does
a few things like when you approach,

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the car senses that you're coming,
and the handles extend and it prepares for

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you to come, and it's almost
like a pet. But do you still

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have that kind of freshness when you
use the car yourself or you have been

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used to that and lost the excitement. My case, it's a little tricky

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because I'm always looking for what's wrong
in order to make the car better.

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I always have to be thinking.
I actually think very critically, and so

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when I see the car, I
see all the things that I think need

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to be fixed to make it better. And so it's certainly it's easy to

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lose the sense of wonder or just
see the flaws, because it's a difficult

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thing to reconcile, because if you
want to make something better, then you

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must analyze it for the flaws.
Yes, but then that kind of prevents

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the enjoyment of it. It's a
difficult it's a difficult dichotomy. It seems

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that you believe in the fact that
we're all going to drive electric cars,

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and maybe someday only by computers,
not by human beings, you still believe

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in that. I think it's fairly
clear that to me, at least,

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that all transport will go fully electric. Better for the world from an environmental

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standpoint and from an economic standpoint.
If we transition to electric transport sooner,

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we'll help with pollution, global warming
and all that stuff. And I do

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think we're headed towards an age of
autonomous transport, where you know, you

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just summon the car with your phone
or something, and then get in and

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you just tell the where you want
to go and it takes you there.

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It's going to happen very quickly.
I think maybe in four or five years.

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Yeah, But how do you react
to some the public opinions of skepticism

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because it seems a lot of people
are watching you and say, let's see

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how far this kit can go?
I suppose the skepticism about anything new that's

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normal and not expecting that people just
believe me or But I think if you

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look at generally my predictions have they
are more often correct than not. Really

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just talking about five years will have
affordable electric cars that go long ranges and

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there will be autonomous Please, let's
the slag. How do you see that

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contradiction? How could you reconcile?
Its not exactly contradiction because I always say

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it's important for civilization to be a
multiplanet species. So it's not like an

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escape from Earth and then we all
leave Earth and try to go to Mars

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or something like that. Why don't
we come now saving the planet instead of

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having the back door open. I
do think at nineteen nine percent of our

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efforts should be focused on Earth,
and really ninety nine point nine percent of

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our effort is focused on Earth.
But I do think it's it's worth saying,

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Okay, let's take one percent and
try to establish a self sustaining city

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on Mars and make life multiplanetary.
And I think there's a couple of good

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reasons for that. First of all, there's always the possibility that there could

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be some terrible thing that happens on
Earth that we can't and that we maybe

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don't anticipate them. If you look
at the fossil record and the fact that

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there've been five major extinction events in
the last five hundred million years, and

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what happened to the dinosaurs. They
used to be here, they're not around

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anymore. So that's the defensive argument. And then there's the what I called

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maybe the inspiration argument or the excitement
the building a city on Mars would just

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be this incredible adventure, that there'll
be things in life that are exciting and

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inspiring that when you wake up in
the morning, you're like, yes,

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I'm glad to be alive. And
I think having this great adventure would be

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like that. So there is a
proverb in Chinese called c and yotn which

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from two thousand years ago there was
a man spend the whole day worrying about

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way of the heaven falls down.
So everyone laughed at him, said,

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why can't you be concerned about something
more pragmatic. Basically, so you're the

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guy who is worrying about maybe another
millennium's way that we need to move to

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another planet. Okay, it's not
moving to another planet, it's being multiplanet.

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We're still going to be on Earth, but we'll have Mars too,

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and we want to become a space
frank civilization and a multiplanet species and ultimately

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be out there exploring the stars.
I think that's a much more exciting future

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than a future where we're forever confined
to Earth until some eventual extinction event.

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You basically taught yourself a lot of
things in a computer programming as a child,

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and after taking physics and economics in
college, you taught yourself auto technologies,

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and then rocketry, battery technology,
and so on and so forth.

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What's the motivation behind all this?
I just I find that I basically learn

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whatever I need to learn to accomplish
an objective. And I think actually most

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people could do this, but they
often self limit pure are capable of more

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than they think. But what I
found is if you simply read a lot

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of books and talk to people.
You can learn almost anything. But was

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reading also an escape or rescue to
you? As a boy in school?

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I learned that you're the youngest in
the class and bull it sometime, so

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what I was reading to you at
that time? This is, of course,

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back in the days before there were
video games, and TV wasn't very

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good either, And I was actually
for quite a while the youngest and the

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smallest in the class. And my
parents moved a lot, so I went

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through six different schools, so it's
difficult to make friends. And then one

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year and then you've been in your
school. The next books certainly were something

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that I found comforting, and I
would read all the time, just all

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the time morning tonight though, the
philosophers and religious texts and that kind of

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thing, and a lot of nonfiction
as well, read the encyclopedia. And

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in fact, I remember when I
was just in an elementary school, I

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was reading about ion engines and I
thought they were super cool. And now

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we're launching satellites with ion engines.
But how about real figures in history,

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Zach Newton or Einstein, so and
so forth. Did you make up your

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mind to be someone great, someone
who can leave a legacy in history for

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all humanity. No, I never
thought there were no. Actually, when

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I was a kid, I didn't
know what I would do when I grew

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up. I just wanted to be
involved in things that were on the cutting

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edge, on things that were affecting
the future of the world. But I

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didn't think anything great would happen at
all. Were you certain about what you

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would achieve or Oh no? Was
there also most like in your future?

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No? Inpact, I expected to
fail. I expected to fail it still

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went ahead and do it. The
reason I expected to fail was because most

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companies fail. So if ninety percent
plus the companies fail and I have no

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track record of making companies work,
then basically the most likely outcomings failure.

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But I didn't think it was super
risky because I talked to my professor and

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said that I was going to try
to start an internet company and that it

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would probably not work, and would
you mind if I came back to class

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if it didn't work. He said, sure, no problem. And where

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did the original investment come from?
The own pocket money will finance by our

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mother? Well, yeah, I
had about three thousand dollars and a computer.

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And then my brother came and joined
and he had about I think five

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thousand dollars, and then another friend
of ours came he had six thousand dollars,

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so we really, this is not
a lot. And in the beginning

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we were just we didn't have enough
money to rent an apartment and an office,

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so the office was actually cheaper.
We slept in the office, and

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we thought maybe it was more impressive
to have an office. Can't have people

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come to an apartment. But at
night we would just sleep on the couch

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in the office, and then we
would go to the YMCA to shower.

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And in the very beginning, we
only had one computer, so the website

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only worked during the day because at
night I was programming software. We were

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brother and a friend joined you,
but you were ready to fail. How

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did you convince them to join you? Oh, they thought it would fail

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too. How did that work out? It worked out pretty well. In

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the end. We ended up we
ended up growing the business, and it

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ended up getting sold from three hundred
million dollars. So when a young man

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someday god ten some millions and then
a billion, we were blown away for

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a while. At least, Yeah, you bet, absolutely what did you

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do with that money? Yeah?
For what was it? Like check like

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that? Yeah, that was awesome, right. Yeah. In fact,

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they mailed a check in. There's
not a check in the mail, which

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is crazy. It was like this
giant check in the mail. Yeah,

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that was one of the craziest things
you did. Yeah, that was Yeah.

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I was with Peter Tiele, one
of the co founders of PayPal.

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We were actually just driving up Sandy
Hill Road. We're going to visit Mike

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Moritz at Square Capital, and Peter
was asked me, so what can this

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car do? And then famous last
words, I said, watch this,

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and I flowed it and did a
lane change and the black wheels broke loose

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and the car spun around and then
we hit the embankment and knocked the car

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into the air, which continued spinning
like a discus, like three feet in

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the air. Bam landed going the
original direction. It was like in a

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movie and blew out the suspension and
I drove to the side of the road

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and I was like, Holy caw, that was crazy. After that,

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I took driving lessons on the McLaren
because it's like a difficult car to drive.

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Are you a very prudent driver.
Nowadays, I think I'm not a

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I think I'm a fairly prudent driver. I had a tough choice there because

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I could either provide all of the
money for SpaceX or all of the money

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for Tesla and then increase the chance
that one of them would survive, or

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I have to split the money.
But if I split the money, then

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maybe both will die. You can
imagine. It's almost like if you had

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two children and you have only so
much food, what do you do?

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So what was the choice? I
split it? At those closest moment of

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a failure, What did you say
to yourself? Can I survive this?

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No? You didn't question yourself.
No, No, it's more it was

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just the difficulty is that in those
situations, there's so much responsibility that you

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have to the employees and to the
investors who have come along. So it

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would have been extremely I would have
been really disappointed if I had not been

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able to keep my responsibility to have
the company survive. You said you almost

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had to nervous breakdown. Where did
the tenacity or the resilience come from?

158
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But I remember the closest I ever
came to a nervous breakdown I never and

159
00:10:09,159 --> 00:10:13,000
I never thought I was someone who
I thought nervous breakdowns. That's ridiculous,

160
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who could Why would people have such
a thing. But I remember waking up

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on the Sunday before Christmas in two
thousand and eight and thinking, damn,

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this is the closest I've ever gotten, you know, And it was looking

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pretty grown because at that point we
even though the fourth launch of SpaceX had

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succeeded, we were still running out
of money because we had three failures and

165
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only one success, still not enough. And then the financing round for Tesla

166
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had not closed, and we had
only two days maybe three, I think

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it was like two or three days
maybe to close it before Christmas. I

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was like, man, this is
this could be a really bad end of

169
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the year. Maybe both companies will
fail screen. I didn't cry apartments,

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no, no, I had.
My sleep was difficult. I wasn't expecting

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to call. I actually thought they
were on the case because it was so

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close to Christmas. I thought it
was less than only a few days before

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Christmas, so I thought, there's
no way they're going to call them.

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They must have gone home for the
year. What they called them, They

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said that SpaceX had won this one
point four billion dollar contract. What was

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your reaction to that piece of news. I said, I love you,

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which I don't think is normal response
for NASA contracting officers. That was good.

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And then a few days later we
closed the Tesla financing round on the

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last hour of the last day when
it was possible, which was six pm

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Christmas Eve, two thousand and eight. So failure said not the most terrible

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00:11:33,080 --> 00:11:35,080
things. Whether you have to learn
from it and react to it. Yeah,

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00:11:35,320 --> 00:11:39,440
exactly. When you're building something new, there's going to be mistakes,

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00:11:39,879 --> 00:11:45,120
and it's important to recognize those mistakes, acknowledge them, and take corrective action.

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And the success of the company is
very much more about how quick are

185
00:11:48,879 --> 00:11:52,279
you to fix the mistakes, not
will you make mistakes or admit mistakes.

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00:11:52,519 --> 00:11:56,679
Absolutely, and if you see the
difference between a startup that is successful and

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one that is not, and it's
because the successful one they both made mistakes,

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00:12:01,720 --> 00:12:05,519
but the successful one recognize the mistakes
fix them very quickly, and the

189
00:12:07,080 --> 00:12:11,879
unsuccessful one tries to deny that the
mistakes exist. Extremely smart people are sometimes

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quite arrogant because they believe in what
they believe in right, and so when

191
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they face criticism less likely to admit
they can make mistakes? Was that in

192
00:12:20,799 --> 00:12:24,120
your case? I learned it when
I was doing when I was studying physics.

193
00:12:24,159 --> 00:12:26,720
In physics, you're taught to always
question yourself. You're taught to always

194
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assume that you're wrong, not assume
that you're right, and you have to

195
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prove yourself not wrong. And so
I think that physics framework is really where

196
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I lent it, and it's very
effective for uncounterintuitive things that aren't obvious.

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So you are very famous in saying
that failure is actually an option, and

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if you're not failing, that means
you're not innovative in that. Yeah,

199
00:12:46,120 --> 00:12:48,639
it's not like I like failure.
Who likes failure? Is terrible? But

200
00:12:48,960 --> 00:12:52,919
if you only do things that are
certain to succeed, then you're only going

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to be doing very obvious things.
I know, Matacle, you can tell

202
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where elect always tells you don't are
touching up You're being innovative can be very

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exciting life, but doing business sometimes
persistence sometimes could be very boring. Do

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you have the same fun from innovation
as from business running a business rather to

205
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be just an innovator, engineer instead
of a business owner or runner. I'd

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love to just do innovation and just
do engineering. But you raise a good

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point because a lot of life in
general, in any job there is you

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have to do your chores. There's
nobody else can do that for you.

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Yeah, I think to be successful
almost anything, you can't. You have

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to do the tough stuff and as
well as the enjoyable stuff. You have

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to do the boring stuff as well
as the non boring stuff. And if

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you don't do your chores, then
bad things will happen. But if they

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don't do the things that they don't
like to do, then the company will

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be in trouble. You have to
you Basically, it's more fun to cook

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the meal than to clean the dishes. Okay, but you need to clean

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the dishes. You need to do
both. Yes, you need to do

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both exactly. So what are some
of the ideas that excites you today?

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Because there are so many brilliant ideas
around the world, How could you keep

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focused on the things you're doing instead
of being distracted by so many other good

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ideas. There's not a lot of
opportunity and electrification of cars, of aircraft

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and of boats, And I think
there's a particular opportunity for a supersonic vertical

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takeover and landing electric jet. That's
something I'd love to do at some point

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in the future if might time allows. Were you certain about what you would

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achieve? Oh? No, I
thought it was most likely. And also,

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even machines are taking a lot of
functions away from us, there are

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still functions that we have to deliver
ourselves. For example, fatherhood. So

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how would you educate your five boys? Actually I created a little school.

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Yeah, what kind of school could
you describe to us? Sure, it's

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small, it's only got fourteen kids
now and it'll have twenty kids in September.

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It's called ad Astra, which means
to the stars. That's maybe a

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bit different from most other schools is
that there aren't any grades. There's no

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like grade one, grade two,
grade three type of thing, and making

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all the children go in the same
grade at the same time like an assembly

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line. I know. Because some
people love English or languages, some people

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love math, some people love music
and different abilities at different times, it

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makes more sense to cater the education
to match their aptitudes and abilities like That's

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one principle. Another is that it's
important to teach teach problem solving or teach

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to the problem, not to the
tools. So this would be like,

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let's say you're trying to teach people
about how engines work, or you could

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start by a more traditional approach would
be to say, we're going to teach

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you all about screwdrivers and wrenchers,
and you're going to have a course on

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screwdrivers, a course on wrenches and
all these things, and it's a very

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difficult. A much better way would
be like, here's the engine. Now

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let's take it apart. How are
we going to take it apart? Oh,

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you need a screwdriver. That's what
the screw driver's for. You need

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a wrench, That's what the wrench
is for. And then a very important

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thing happens, which is that the
relevance of the tools becomes a aren't so

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your five boys are in that school
and two when this is from school,

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they like it. They like it? Yeah, and you want to keep

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them away from regular schools. No, I just didn't see that the regular

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schools. They weren't doing the things
that I thought should be done those two

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principles. They weren't adhering to those
principles. I thought, let's see what

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we can do, maybe creating a
school will be better, and actually hired

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a teacher from the school they were
at who also agreed with me that there

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was a better way to do it. Have they surprised you in a way

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of their innovative thinking. Yeah,
it seems to be going pretty well.

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The kids really loved going to school. I think that's a good sign.

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I hated going to school when Isaac
kid it was torture. The fact that

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they actually think vacations are too long. They want to go back to school.

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Yeah, exactly. There are so
many young people, the millennium generation

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who wants to start up their own
company with all these accessibility of the internet

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and such a big market. What's
your advice for them, because sometimes they

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may easily go to the day dreaming
part or the wish for thinking part.

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What's the balance between imagination and pragmatism? Basically, I do think that in

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terms of creating a company, what
Edison said, which was like, it's

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one percent inspiration nineteen nine percent perspiration, is true. A lot of it

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in creating a company is execution.
You start off with an idea, and

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that idea is mostly wrong, and
then you adapt that idea and keep refining

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it, and you listen to criticism. Some criticism you discard, you try

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to discard the wrong criticism, try
to listen to the correct criticism, and

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then engage in for self improvement and
constantly refining it and making it better.

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And you have to work super hard, and that's very important. And then

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just keep making keep iterating on a
loop which says, am I doing something

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useful for other people? Because that's
what a company is supposed to do.

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A company is just a group of
people gathered together to produce a product or

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service, and a company should only
exist if that product or service is truly

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useful to customers. Al Masaco,
we should you come way show, But

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you're not going to be running Tesla
all the time, or what's the next

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step for you? I certainly I'll
be running Tesla and SpaceX into the foreseeable

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future. And a key goal with
space with, a key go with Tesla

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is to be able to make an
affordable, great electric car, a sort

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of third generation car, because you
can only change the world for electric cars

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if people can afford to buy a
great electric car. The affordable electric cars

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are not great, and the great
electric cars not affordable. We need them

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great electric cars that are affordable.
So that's the goal with SpaceX with Tesla.

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Now with SpaceX, that's a bit
of a longer term goal because we

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need to make reusability work with rockets. That's fundamental to improving the cost of

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spaceflight by a factor of one hundred. And then we need to make the

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rockets really big and be able to
send large amounts of people in cargo to

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Mars. And right now nobody's been
to Mars. This is a very tall

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Hilty client. Do you want to
be one of those to try the trip?

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I'd like to. I'll go as
long as I think SpaceX will be

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okay without me, then I'll go
to Mars. So do you feel there

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is a kind of destiny for you? No, I feel, but I

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don't know if there's any merit to
that feeling. What are the rules that

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you want to live by? Because
it seems that you have broken many rules,

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But what are some of the rules
that you would buy by. I

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want to be useful and I want
to be able to look back and say

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that my actions had a good effect
on the world. Wonderful. Thank you

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so much for a time. Yeah, thanks for having me. I really

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enjoyed the conversation
