WEBVTT

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Old you is, folks, it's
show time. People pay good money to

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see this movie. When they go
out to a theater. They want cold

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sodas, hot popcorn, and no
monsters in the projection booth. Everyone for

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ten podcasting isn't boring off? Hello, I think I know I took your

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daughter. She was in a cult. For Christ's sake, you really think

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this person is trustworthy? I lost
my wife, I lost my daughter.

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Forget about the authorities tracking your daughter
down. If you want her back,

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you got to get her yourself.
Where's my daughter? She was allowed two

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weeks ago. If she had to
go through what I did when they took

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me, it will be like nothing. You can imagine. You didn't say

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anything about tattoos. Imagine if I
showed up at your little church looking like

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this. Really shouldn't be following man, stupid. Now you're gonna show the

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ladies in respect. They bringing children
here. In the end, they're killed.

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They keep something like me. You
know that? Send Cyrus a message

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door. Oh you're crossing over.
You better watch yourself. I've tasted a

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lot of blood, Lady, I'm
not sure I'm gonna full stomach yet kill

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them, kill them? Why am
I for are wearing take a look this

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is God. Hey, folks,
welcome to the Projective with I'm your host

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Mike White. On the special episode, I'm talking with Natalie Peroda all about

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her career, including her latest work
on Nick Cassavetti's God Is a Bullet.

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The film comes out on June twenty
third, twenty twenty three. Be sure

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to check that out. And I
hope you enjoyed this interview. Can you

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tell me a little bit more of
your background before you even became a producer.

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I studied psychology at uc R Vine, and when I graduated, I

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moved to LA and I had a
full time job at a PR agency.

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Actually, so it was my first
time in an apartment by myself, my

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first full time job. I was
like a real adult at twenty years old.

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One night at the office, we
were watching Larry King Live and he

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was interviewing his long time executive producer
Wendy Walker, and she was just going

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through her experiences and telling worries and
I was watching it and I was like

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everything she was saying was resonating with
me, and I was like, I

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want to do that. That is
exactly what I want to pursue and so

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the next day I apply to a
couple of different production companies and I was

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offered an assistant position at Patriot Pictures, where I'm currently still here for the

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last twelve years and worked my way
up as an SVP and we've financed and

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produced over twenty five movies. How
do you leverage the psychology? I think

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that the psychology major really became useful
in this industry. Our business has more

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people based than anything else, you
know. We deal with financiers, artists,

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lawyers, and every single person has
feelings and I was trying to express

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themselves in some ways. So I've
really tried to be a good listener first

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and foremost, and then make decisions
based on the energy that I get from

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the person. Tell me more about
Patriot Pictures. What do you guys do?

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And you said you've been working there
for twelve years and how'd you work

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your way up through the ranks?
Yes, So, Patriot Pictures is headed

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by Michael Mendelssohn. He's a long
time producer, financier. He started in

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the banking world. He has been
a great teacher and mentor and really has

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opened the world and welcomed me into
it very nicely. We are a small

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independent film production company. We fully
finance and produce all of our films in

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house, and it's been great.
How do you find the films to finance

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a lot of different ways. We
have submissions that come in through friends and

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colleagues. They bring their projects and
we don't focus on any one genre,

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which is the amazing part. We
were really flexible in what we choose when

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we finance and produce a film,
and we can't do it anywhere based on

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just we acquire the script and we
package it with the cast and the director

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and make it, or sometimes the
package comes to us ready and we just

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need to finance it. It just
depends what stage the film the project is

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in. We've also started from scratch
where we've hired writers to write scripts based

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on ideas that we have, so
each project is very unique in its own

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way. So were you a big
movie fan when you're growing up? I

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was, Yeah. I honestly didn't
really see myself in this industry. But

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my favorite part about it is the
business and creative intersection. I really felt

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like I've been able to express my
creative side as well as my love is

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really business so it's been amazing to
be able to intertwine both. Oh no,

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it's one thing to be a movie
fan, but it's another thing completely

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to be in the business of making
movies. What was the hardest thing for

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you to either learn or experience as
you were going through that transition that sometimes

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films take a lot longer to make
anything. Also, just you know,

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it's a delicate line trying to bring
someone's vision to life while also appeasing to

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investors and to making sure we have
a fiduciary responsibility. And when we're able

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to appease all of them, then
it's really like we've caught magic in a

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bottle. The movies make it look
like it's a lot easier to actually make

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a movie than it is. So
I really respect the process and all of

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the people involved. It seeks a
village and there's not one person that does

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any more than another. It's really
you cannot survive without the ecosystem of the

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crew, and it starts at the
top with your director, who's really the

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captain. It's a beautiful process to
be a part of. You have been

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involved in so many movies now,
at least twenty that I know of,

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with a lot more coming out,
so I'm even coming out right now.

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What are the ones that are closest
to you, Where do you feel like

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you've made that impact the most?
They're all our babies, bront Ways.

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Throughout my career, I've been fortunate
enough to be given more and more responsibilities

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on each project. So I would
say the most recent ones are the ones

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where I've really I've been a part
of everretty single decision process in the So

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I would say God Is a Bullet
is a very close one to the heart.

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It's based on a book by Boston
Tran. It's written by Nick Cassavetti's

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and directed by Nick. It is
a strong, powerful film for our you

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know Michael Monroe, who's our female
lead. It's basically taken in and hell,

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so it's not for the faith part, but is also based on a

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true story, so we wanted to
stay true to the story. And we

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are so proud of the film.
It comes out on June twenty third,

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and we're really excited to share it
with the world. And it was an

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intense experience just because it was also
during COVID and we had in our cast

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is amazing and we were in the
jungles of Mexico City and in New Mexico

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and then just all over and I
would say that one is very close.

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Another one it would be Get Lost, which is written and directed by Daniela

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and Meva, and it has Terrence
Howard and Sashaless and Ela Trobolta, and

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it's like a beautiful story, coming
of age story of a young girl who

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lost her mother and she's trying to
find kind of herself and where she spread

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her mother's ashes. And that was
the first film that I was actually on

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the ground from day one to the
end leading the film. So that was

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like my first experience as taking it
head on and being in Budapest halfway across

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the world while Michael's in Mexico doing
God as a Bullet on the other side

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of the world. And so that
one was a very amazing experience. We

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had a great time in Hungary.
So we're really excited for that one.

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So hopefully that the world we'll get
to share that one in the near future.

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Now it's a just luck of the
draw because he's made so many movies,

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or do you guys have a connection
with Nicholas Cage because they had notice

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you've produced at least three of his
films. Yeah, he's great. We

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love working with him. Michael has
a great relationship with him that stems back

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years back to family Man. They've
always just kept in touch and every time

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we have a project that we think
that he may be great for, we

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call them and see if he's interested, and most times he is, so

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then we get to continue the working
relationship with him. It's very important for

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us to continue work. We love
working with the same people. It makes

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it more of a family experience,
and we know we know how people do

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things and like to work, so
it makes it a little bit I wouldn't

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say easier, because it's not easier, but it just makes it more enjoyable

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in that sense when we get to
reunite with the people over and over again.

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And he's a dream to work with. I was so shocked when he

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did that movie with Son Ocean and
from Japan, just that he was making

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a movie in the English and then
that Nicholas Cage was starring at it and

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then you get to producer. That
must have been fantastic. Yeah, it

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was a little bit of lost in
translation while we were in Japan, so

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that was an experience that I'll never
forget. Just the even at a wardrobe

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department, in the production design and
everything was just insane and just so exciting

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to watch come to life. Our
sets were beautiful out in the middle of

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nowhere, taking the bullet train to
a countryside. It was fantastic. We

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had our challenges because of the not
speaking Japanese, but we made it through

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and we figured it out. We
had some great translators, so it kept

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us afloat. Which is so fun
to do a movie in a different country

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because everyone works so differently and so
you really get to learn how they do

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things. And that was one that
was just it was a wild ride and

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you can see it on screen.
We've been all over the place. What

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all countries have you been to?
Ever you've lost count Yes, I've been

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fortunate enough to be able to see
a lot of the world through our industry

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and work with a lot of people
from around the world. We have filmed

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in Hungary and Japan, Poland,
Finland, Estonia, the Baltic Sea,

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mainly Mexico City, Columbia, a
lot of places around the United States too.

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But it's been I consider myself lucky
in that sense. Not a lot

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of sleep in between, but we
make up for it. I just watch

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Synchronic last night and I love the
use of New Orleans and that one,

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and what a clever film that movie
is and we're so proud of it.

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It was in the Toronto Film Festival. The director there are two guys that

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were the directors, Justin and Aaron, and there they kind it's amazing what

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they do. They also edit,
they write, They one of them as

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a cinematographer all on their films,
so they really keep it into a nice

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close knit experience for them. And
we love filming in New Orleans and they

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really brought that city to life.
We actually did that one right after we

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did Cutthroat City in New Orleans as
well, which was directed by Rizza from

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the Wu Tang And it's a great
city to be in and it's very mystical

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and very you feel like a vampire
is going to come out at any second

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to hang out with you. So
it's a nice place. You didn't tell

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me a little bit about the making
them Zero Bill. I was a big

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fan of the book that was based
on and it felt like that one was

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in production forever. That was our
third film with James franco Is the book.

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He did a great job the writer
adapting the book and he directed it.

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We had an amazing cast. It
was Seth Brogan and Will Ferrell and

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Making Fox, Joey King, and
we did it in l l which was

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for a smaller budget film. To
pull it off in La, it was

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a great time. We really brought
out the late sixties the atmosphere of it,

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and it wasn't felt like it was
in production longer than it was because

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we had to release it a bit
little bit later than we would have liked,

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and so it was it was a
fun movie in that sense. It

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was. It was really cool too. I love filming in La because we

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don't really get to do it very
often, but that one, it's like

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it was so authentic obviously to the
city, and we couldn't do it anywhere

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else, and so that was really
nice go to set and then be able

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to go home. You mentioned how
COVID affected at least shooting got as a

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bullet. How else did it affect
you and the work that you were doing.

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COVID is a hard time for a
lot of us, and we were

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very fortunate in the sense that we
were actually filmed the first movie we filmed

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in COVID. It was in Mexico
City. We took out. It was

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called Blackout and it has Josh Dumel, an Abbe Cornish and ignaled Tea.

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It was just on Netflix and it
was number three worldwide for a few weeks,

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which were very proud of. But
that one we had to basically rent

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out an entire hotel and we doubled
the hotel as a hospital because the hospital

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was the main premise of the film, the main set, and we lived

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there for the whole shoot. No
one was allowed to go in and out.

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Everything was brought in very small crew
and we were very we didn't have

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any outbreaks. We're very lucky,
very safe. We took it very seriously.

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But it was like a college dorm
room all over again. Lee.

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You would see after filming, you
would see remote control cars going down the

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hallways. You would see like just
crazy things that happened that you could only

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imagine happened in a college dorm,
it happened in this hotel. Yeah,

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So we were able to continue that
and that kept us busy for the first

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part of COVID. Were the restrictions
pretty tight in Mexico they were, Yeah,

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it was, and also just we
had to of course respect the SAD

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rules and it was masks everywhere you
would walk in, take your temperature,

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and we like basically missed it as
you walked in with sanitizing spray, and

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we made sure all the food and
everything was cleaned while it was when it

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entered the building, and if you
left, it was you were done working,

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we finished, or you were done
shooting, so you weren't coming back.

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So it wasn't somewhere where we would
let people come in and out because

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you know, we wanted we didn't
want anyone on our crew or actors to

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get sick. Of course, how
many projects do you have going at the

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same time. It varies. Sometimes
we have three in production, sometimes we

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have one currently, we have we're
prepping for a release, and we are

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in pre production casting stages on about
four films. So if all of those

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are windows are green light, they'll
probably be staggered throughout the fall winter timeline.

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We do have quite a few in
development and quite a few where we've

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optioned it now figuring out okay,
bringing non casting directors or maybe rewrites or

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writers to help with the script to
get it in a shape where we can

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go to cast and that ranges.
I would say we have a lot of

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IP that we like to have and
to try to put together. I would

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say we probably have fifteen to twenty
of those projects. How do you even

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keep track of all that? We
have a really great system the checks Star

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her name's Caitlin, that tracks our
projects and where we are. And then

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each project, or not each of
them, but the ones that are a

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little bit more head they have their
kind of group of EPs or producers that

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come with them. So it's nice
that they come in and out of our

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office and we're able to work with
them on a project by project basis.

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Yeah, as an outsider, I
have to tell you that the whole who's

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the executive producer, visus associate producer, who happened to bring the project?

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And they get their name out it. That's always just like from an outsider

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point of view, it's wow,
what is this mess? Yeah? Same

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from the inside point of view too. No, Yeah, it all depends

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on the project and who owns or
who bring, who actually has the IP,

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who's who are optioning it from,
who's if the project comes fully packaged,

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it's a completely different conversation and then
if we have to put the project

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together, so each one is very
unique to figuring out who's the producer,

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associate producer EPs. We like to
really be fair in those things because sometimes

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a lot of times what happens if
people give out vanity credits and so it's

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hard to give out a vanity for
someone who's worked so hard to then be

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equal to someone with a vanity credit. So we really want to make sure

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that the people that are working day
and night and truly are getting the project

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off the ground, that they're credited
the way they should be and fairly.

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I know with the w GA there's
that whole arbitration process as far as who

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gets named. Is there something similar
for the PGA? There is if you

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want the producers mark like so on
each I don't know if you've noticed that

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some names have PGA AFTERM, so
for that you do have to go through

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a very actually pretty complex application process
to get that marking, and so they

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do. I think they limit it
for five producers that can get that mark

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if I may be mistaken, but
they don't allow ten or fifteen like what

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we have seen, but it happens. How have you seen the business change

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over the years, especially when it
comes to distribution, it's changed immensely.

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When the streamers came into our ether, they made it possible for a lot

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of these indie films too, if
you weren't able to get a theatrical release,

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that you could possibly get an upside
by selling to a streamer, because

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they sometimes do pay they buy the
film for an exponential amount. We used

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to work off the model of making
out our films by territory and by the

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US and then different foreign territories,
and then you would have your tax credit.

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Was how we would finance the films
based on that collateral. And now

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with the streamers, you want to
make sure that if you have an upside

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by selling to the streamers. So
sometimes we keep our projects close to the

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heart and we finish them and then
we show them to the streamers first as

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a kind of a first look,
and then we'll go down the line from

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there. So it has made it
a little bit, I want to say,

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it has caused us to be a
little bit more creative and how we

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go about our films and how we
finance them and produce them. So it's

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been a little bit of a challenge
but I think we're figuring. We figured

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it out, and the world's always
changing. There's always going to be something

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else, So we just have to
stay with the times and keep going.

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Fifty years ago, you could sell
an entire project off of a poster.

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I imagine it's a little bit different
now. Yeah, it's definitely not like

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that anymore. Yeah, even five
years ago, we could sell a project

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off of a sizzle, not even
a complete film. But it's getting harder

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and harder. This might be an
unfair question that I'm going to ask it.

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Anyway, If you had a magic
wand what project either something that you've

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got cooking right now or something that
you've just been looking at, what would

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you bring to the screen. What
would be your dream project? I would

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say something that means something that when
you will walk out of the movie,

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you're talking about the movie and it
has like a deep impact on you.

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I don't really know what the story
is, or I want to say something

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that resonates with you and makes you
or alter kind of the way you look

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at things and look at the war
world, and hopefully it brings you some

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peace. I really think that films
are a great escape in the sense that

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if you're having a hard day or
a shitty week, you can put on

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a really good movie to either make
you cry or make you laugh, and

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just for the ninety minutes to two
hours, you can really escape. And

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I hope that we can do that
for people, and I hope all of

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our movies do that. I think
one that really is just is remembered for

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that. In your position, do
you get much feedback about the films themselves

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or are you getting more of the
business feedback or are you actually hearing from

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the people at c these and go, wow, Natalie, I absolutely love

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this movie. It really was so
fantastic to see. Yeah, I think

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we do get good feedback from the
buyers and from the audience. We do

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like to explore the reviews and see
what people are saying. Social media has

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been great because so many people have
reached out to us on our social on

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our Instagram account and have told us
the impacts that the movies have had on

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them or how much they loved Sometimes
they don't like them, which is okay.

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We can't appease everyone, but and
yeah, I think that we definitely

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do get the feedback. We also
love to have screenings of friends of family,

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see what they think before we lock
really any movie, and oh you

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never know who's going to have a
good idea. Maybe we can implement them

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into our cuts. But we're definitely
open to listening and to hearing what people

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have to say. Natalie, thank
you so much for your time. This

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is such a pleasure talking with you. Thank you. I really appreciate it.

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It's been fun. There's a true
fly checket on the back of the

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chair. It's like a moment person
forever there. My dad had a lot

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of big plans for there. Man
so proud. Mama's come crazy because a

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00:26:37.160 --> 00:26:42.359
baby to down my some teen days
time? Say why the bound It was

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the wrong place, wrong time,
wrong and not my god? Free hit

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ye forever in the tree and flippen
it could be free to kill your play

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solo playing yourself and oh god,
it's a bullet. Have much honest,

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00:27:15.559 --> 00:27:26.880
effy work. They're gonna call me
search do I stoppinking on me? Well,

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I'm a high school brad, I'm
over my foot three, I get

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00:27:30.839 --> 00:27:37.599
a bad and I got out.
I'm trying to bed. He didn't have

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to use the because they put in
his hand. When the guy came atam

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willing and it's a funny, lovely
episode. I gave I'm another child free

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hit your oh God, and I
try to slip back. They could have

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been, could have been straight to
kill your blame and shoulder, blame yourself.

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My God, is the bullet hamlet
the honest said the world, stay

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over the crag out a slip when
they could have been. It could have

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been in young love of God.
I'm not sure. God is the bullet

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have mercy on a stiffer room?
God is the bullet had mercy on a stiffer rod

