1 00:00:00,120 --> 00:00:03,520 Thinking about, Okay, where am I reaching these people? How am I 2 00:00:03,560 --> 00:00:06,719 selling the membership to them? And then how am I getting them to stick 3 00:00:06,759 --> 00:00:10,839 around? Those are three separate things to think about, and at the moment, 4 00:00:11,119 --> 00:00:14,400 the main people you're reaching are on meetup. Those people are there for 5 00:00:14,480 --> 00:00:19,480 free things. Starting to think about where else can you find people who are 6 00:00:19,559 --> 00:00:23,440 like your ideal client, the person who actually values investing in a membership like 7 00:00:23,480 --> 00:00:29,640 this. Welcome to Imperfect Action. I'm Steph Taylor. For years, I 8 00:00:29,719 --> 00:00:33,439 read all the books, downloaded all the freebies, and did all the courses, 9 00:00:34,240 --> 00:00:38,079 But it wasn't until I started taking imperfect action that my business had its 10 00:00:38,119 --> 00:00:44,079 first million dollar yere. Imperfect Action is about doing things before you're ready, 11 00:00:44,359 --> 00:00:50,079 prioritizing consistent action over perfect action, and moving forward even when you're not sure 12 00:00:50,240 --> 00:00:54,200 you're doing it right. On this show, you can expect mindset advice, 13 00:00:54,399 --> 00:00:58,880 actionable marketing tips and strategies to build a business that brings you more profit, 14 00:00:59,320 --> 00:01:03,560 more freedom, and even more joy. You want the list to get my 15 00:01:03,640 --> 00:01:07,519 daily businesses. Every day, I'll send you a bite sized prompt designed to 16 00:01:07,560 --> 00:01:11,640 help you grow your business in a more intentional way. Sign up at Steph 17 00:01:11,680 --> 00:01:15,760 Taylor dot co forward slash DBB or at the link in the show notes. 18 00:01:19,079 --> 00:01:23,000 Hey, welcome back to a Perfect Action. This is episode eight hundred and 19 00:01:23,120 --> 00:01:29,879 three. Today is a live coaching call with a student of mine, a 20 00:01:29,920 --> 00:01:34,519 listener of my podcast, who has been challenged with something that I know comes 21 00:01:34,640 --> 00:01:40,640 up for many of you, where she has grown her audience with a lot 22 00:01:40,640 --> 00:01:44,079 of people who are there for the free stuff, but then the minute that 23 00:01:44,120 --> 00:01:48,920 she asked them to pay for something, they dropped off. And I think 24 00:01:48,959 --> 00:01:52,719 that she has so much value that she can offer to her audience. But 25 00:01:52,959 --> 00:01:55,640 the problem there is, of course, how do you get them to see 26 00:01:55,640 --> 00:02:00,280 the value and how do you get them to pay for something that is super 27 00:02:00,280 --> 00:02:04,400 super valuable but they've previously got for free. Now, if you are struggling 28 00:02:04,400 --> 00:02:07,319 to position what you offer to your audience in a way that they see value 29 00:02:07,319 --> 00:02:12,960 in it, if you're struggling to convert the freebee seekers into paying customers and 30 00:02:13,039 --> 00:02:16,039 clients, this episode is going to be a huge one for you. I'm 31 00:02:16,080 --> 00:02:21,680 so excited to coach Hannah through these challenges, So let's jump into the episode. 32 00:02:21,960 --> 00:02:24,280 All right, Hannah, welcome to Imperfect Action. I'm super excited to 33 00:02:24,439 --> 00:02:29,479 have you here to workshop a challenge that's been coming up for you in your 34 00:02:29,520 --> 00:02:32,439 business now. I'd love it if for our listeners you could please tell us 35 00:02:32,599 --> 00:02:36,840 what you do and give us a little bit of an overview of what the 36 00:02:36,960 --> 00:02:40,000 challenge is that's been showing up for you right now. Yeah, absolutely, 37 00:02:40,319 --> 00:02:45,719 thanks for having me. So I my passion is bringing women together. So 38 00:02:46,039 --> 00:02:52,960 I currently do in person and online events for women. I was doing them 39 00:02:52,960 --> 00:02:55,560 in person while i was living in the States, and now I'm doing extended 40 00:02:55,599 --> 00:03:00,800 traveling, so I'm only doing online events. And I've had a bit of 41 00:03:00,800 --> 00:03:08,719 a challenge with how to create sustainability with my energy and my time with the 42 00:03:08,759 --> 00:03:14,840 events I create, but while also providing an income or like a back and 43 00:03:14,879 --> 00:03:20,159 forth so that it's worth my time and my energy and investment that I put 44 00:03:20,159 --> 00:03:23,000 into these events. In person, it's been much easier for me to sell 45 00:03:23,000 --> 00:03:31,039 tickets for so currently I do a monthly online Women's Circle and it's going great. 46 00:03:31,080 --> 00:03:36,039 I have regular attendance, and at one point I was doing it three 47 00:03:36,240 --> 00:03:40,520 a month, and I had a I tried to create a paid membership so 48 00:03:40,599 --> 00:03:46,520 it was super low eleven bucks a month and women could join all of the 49 00:03:46,560 --> 00:03:51,919 circles or one, and it bommed. I went from fifteen hundred members in 50 00:03:51,960 --> 00:04:00,039 my group down to forty in one night, and so it was like so 51 00:04:00,120 --> 00:04:03,400 crushing, and not many people were joining. My attendance dropped as well once 52 00:04:03,479 --> 00:04:09,280 I started charging, and so then I went back to doing free events. 53 00:04:09,319 --> 00:04:12,680 But now I only do one a month because it feels like I can do 54 00:04:12,719 --> 00:04:15,279 one a month and give it freely and I love it and it doesn't feel 55 00:04:15,279 --> 00:04:19,040 too draining while still not making any money from it. So that's basically my 56 00:04:19,040 --> 00:04:24,120 dilemmas. I would love to create more spaces and do more events for women 57 00:04:24,120 --> 00:04:28,279 to come together, but do it in a way that is sustainable for me 58 00:04:28,480 --> 00:04:31,360 to do on a regular basis. Oh, there's a lot, there's so 59 00:04:31,399 --> 00:04:35,560 many different directions we can take with this. And also I want to I 60 00:04:35,560 --> 00:04:40,879 want to mention that it's quite normal that when you stop charging for something that 61 00:04:40,879 --> 00:04:45,319 they've been receiving for free, that the number of people in that group is 62 00:04:45,360 --> 00:04:48,879 going to decrease significantly, because if they've been receiving it for free for so 63 00:04:49,079 --> 00:04:54,800 long, the perceived value of it is this thing should be free, and 64 00:04:54,839 --> 00:04:57,319 then suddenly when you stop charging for it, they're like, but hang on, 65 00:04:57,399 --> 00:04:59,879 it was free five minutes ago, why should I charge for it now? 66 00:05:00,040 --> 00:05:03,319 And that's why they most likely left, whereas the forty people who stayed, 67 00:05:04,399 --> 00:05:10,040 they stayed because they were getting at least eleven dollars a month's value out 68 00:05:10,040 --> 00:05:13,279 of that. Yeah, part of it was that I was using platform meetup, 69 00:05:13,920 --> 00:05:17,720 and Meetup is primarily like a free event space, right. People go 70 00:05:17,759 --> 00:05:21,000 there for free events, and so when I added the membership, I added 71 00:05:21,040 --> 00:05:25,360 it to meetup, and that's why all these people were like, I'm a 72 00:05:25,360 --> 00:05:28,279 part of all these groups and they're free, and now you're charging me eleven 73 00:05:28,319 --> 00:05:31,240 bucks. So I looking back now, I see that was part of the 74 00:05:31,279 --> 00:05:36,240 dilemma with the forty people who signed up. Have you heard from any of 75 00:05:36,240 --> 00:05:40,120 them or have you spoken to any of them about what it was that they 76 00:05:40,720 --> 00:05:46,839 that made them want to sign up? Not individually. I didn't reach out 77 00:05:46,879 --> 00:05:51,879 to them individually. But the feedback that I get on the reviews on there, 78 00:05:51,959 --> 00:05:56,800 as well as just verbally at the events is the people that come to 79 00:05:56,839 --> 00:06:00,839 the events receive value, they love it, want to come back, and 80 00:06:00,879 --> 00:06:04,199 so I usually don't have a problem with maintaining those and a lot of those 81 00:06:04,199 --> 00:06:08,480 fifteen hundred. If I'm just being honest, I didn't have fifteen hundred people 82 00:06:08,480 --> 00:06:11,079 at my event every time, right, A lot of them were just like 83 00:06:11,199 --> 00:06:16,079 bystanders that were watching. So yeah, that's did I even answer the question? 84 00:06:16,319 --> 00:06:19,720 Yes? So when they say they got value out of it, what 85 00:06:19,800 --> 00:06:24,240 kind of value are they getting? Like? What is that? Rather like 86 00:06:24,360 --> 00:06:27,680 we know what the event is, But when they walk away from that event, 87 00:06:27,720 --> 00:06:32,199 what do they have now that they didn't have before? Connection? They 88 00:06:32,240 --> 00:06:38,759 have a space where they could share their story and be open and vulnerable and 89 00:06:38,800 --> 00:06:45,160 not feel judged or changed. The majority of the words that I feel that 90 00:06:45,240 --> 00:06:53,399 I hear is like safety, connection, community, like feeling not alone. 91 00:06:53,720 --> 00:06:58,160 And so that's most people leave feeling good. I do a check and at 92 00:06:58,160 --> 00:07:01,399 the beginning of each event and end the of each event, and it's always 93 00:07:01,399 --> 00:07:04,639 all the warm, fuzzy feelings at the end. I love that. So 94 00:07:04,920 --> 00:07:09,959 what they're really buying from you isn't They're not buying the online women's circle. 95 00:07:09,959 --> 00:07:14,600 They're buying connection and community. Those are the two big selling points, and 96 00:07:15,439 --> 00:07:20,480 that ties itself really beautifully into some kind of membership. But the membership itself 97 00:07:20,519 --> 00:07:26,399 needs to be positioned around this is, however, many dollars per month for 98 00:07:26,560 --> 00:07:31,360 the connection and the community that you've been missing, and I think it needs 99 00:07:31,360 --> 00:07:36,240 to include other components. It can't just be the Women's Circle and that's it, 100 00:07:36,680 --> 00:07:41,000 because clearly if that's something that they've been receiving for free, and we'll 101 00:07:41,000 --> 00:07:44,759 talk about we'll talk about where you're finding these people as well in a minute, 102 00:07:44,759 --> 00:07:47,199 because I think that the people you've been attracting in are maybe the people 103 00:07:47,279 --> 00:07:53,439 who are not your ideal clients and they're not valuing what you are delivering. 104 00:07:54,879 --> 00:07:59,279 But I think there's definitely room there to create some other kind of membership where 105 00:07:59,639 --> 00:08:01,680 yes, the Women's Circle is part of it, but it's not the only 106 00:08:01,720 --> 00:08:07,120 thing. And then whether you continue to deliver the free one once a month 107 00:08:07,399 --> 00:08:13,519 as a way to bring people in or maybe it's a it's like a trial 108 00:08:13,920 --> 00:08:16,600 for the membership, so when you give it, when you're delivering it, 109 00:08:16,600 --> 00:08:22,160 it's this isn't a free event. You're getting to experience a paid event for 110 00:08:22,240 --> 00:08:26,439 once, a one off, paid event for free. Essentially. Uh Okay, 111 00:08:26,879 --> 00:08:31,680 Yeah, I was kind of thinking that I still wanted to go towards 112 00:08:31,720 --> 00:08:35,879 that membership path and feel like that makes the most sense for what I'm creating. 113 00:08:35,240 --> 00:08:39,480 I want women that join to get to know the other women that are 114 00:08:39,480 --> 00:08:41,639 there, and it not just be they go to one circle, right, 115 00:08:41,679 --> 00:08:46,519 And I feel like that's what a membership creates, is the reliability and the 116 00:08:46,559 --> 00:08:50,399 consistency and getting to know everyone that joins. But I felt the same way 117 00:08:50,440 --> 00:08:54,559 as you're saying that it didn't feel enough to just do the circles. And 118 00:08:54,600 --> 00:08:58,320 I've gone back and forth with what else to add to it, but I 119 00:08:58,360 --> 00:09:03,480 feel like kind of stuck with what else I can do to like beef it 120 00:09:03,559 --> 00:09:11,559 up. So do you still have those forty members? So now I am 121 00:09:11,720 --> 00:09:18,519 not I'm just doing free on meetup. And so I have like about seven 122 00:09:18,639 --> 00:09:24,480 hundred people joined in my different meetup groups, but none of them are paying. 123 00:09:24,480 --> 00:09:28,039 It's all free. Could you? But do you still have the email 124 00:09:28,039 --> 00:09:33,120 addresses for those forty who were paying? I don't have any email addresses. 125 00:09:33,200 --> 00:09:37,440 Now, Oh is this a is this a thing that happens with meetup? 126 00:09:37,440 --> 00:09:41,879 You don't get the email addresses? Yes? Oh no, we need to 127 00:09:41,960 --> 00:09:48,000 change that. I know it's oh yeah, So whenever, now, so 128 00:09:48,159 --> 00:09:52,879 going forward, whenever you run any of the free events, there needs to 129 00:09:52,919 --> 00:09:56,360 be some way of collecting their email addresses, and it might be that you 130 00:09:56,440 --> 00:10:00,480 create some kind of free bee and at the start of the event you say, 131 00:10:00,519 --> 00:10:03,480 you know, this is where you can go to download the workbook for 132 00:10:03,519 --> 00:10:07,600 tonight's session or the soundtrack for tonight's session, or something like that, so 133 00:10:07,639 --> 00:10:11,200 that you are getting their email addresses. Because if you're relying on an external 134 00:10:11,240 --> 00:10:16,279 platform like meet up, it can block you, it can delete your account, 135 00:10:16,399 --> 00:10:20,600 they can disappear. You don't have the ability to communicate with those people. 136 00:10:20,720 --> 00:10:24,559 And having that ability to communicate with those people who are buying from you 137 00:10:24,720 --> 00:10:30,320 is so important, especially when it comes to this situation where it's like, 138 00:10:30,360 --> 00:10:33,799 well, we'd love to be able to communicate with those forty people and find 139 00:10:33,799 --> 00:10:37,320 out what made them join, what would make them stick around, what else 140 00:10:37,360 --> 00:10:41,639 do they want from you, so we can put that into the membership. 141 00:10:41,000 --> 00:10:45,159 So first step is let's try and get as many of those people off of 142 00:10:45,279 --> 00:10:50,759 meetup and into your own email list. When you're building the membership, I 143 00:10:50,799 --> 00:10:54,360 would suggest building it on a platform that's not meet Up. On one way, 144 00:10:54,399 --> 00:10:58,840 you can actually have their email addresses and you can communicate with them, 145 00:10:58,919 --> 00:11:03,000 and you're not relying on on an external party for that. Yeah, but 146 00:11:03,080 --> 00:11:07,919 I would also recommend starting to talk to the women who are coming to those 147 00:11:09,000 --> 00:11:13,600 free circles and asking them, you know what you tell me that you want 148 00:11:15,000 --> 00:11:20,960 community and connection, what does that look like for you, and letting them 149 00:11:20,000 --> 00:11:24,440 tell you. Maybe it's a Facebook group, maybe it's once a month. 150 00:11:24,480 --> 00:11:28,360 They just want to I don't know. They just want to be paired up 151 00:11:28,440 --> 00:11:33,720 randomly in groups in pairs of two and have conversations. Maybe it's like they 152 00:11:33,759 --> 00:11:39,039 want a virtual almost like a speed dating, but like hanging out with each 153 00:11:39,080 --> 00:11:41,480 other and they get to know people, finding out what that connection actually means 154 00:11:41,519 --> 00:11:45,720 to them, because it's one of those really vague words where we say it 155 00:11:46,159 --> 00:11:48,080 but a lot of the time we don't know what it means. Yeah, 156 00:11:48,120 --> 00:11:52,399 And do you recommend a way to do that? Is like if I create 157 00:11:52,519 --> 00:11:56,720 a Google forms or something for someone for me to send out too, because 158 00:11:56,720 --> 00:12:01,039 I have a way to email a group, but I don't have their email 159 00:12:01,080 --> 00:12:05,879 addresses. Yeah, so would that be like a good way to send that 160 00:12:05,919 --> 00:12:09,919 out? Absolutely? And in that Google form, make sure you're collecting their 161 00:12:09,960 --> 00:12:15,399 email address and also I would give an incentive for them to fill it out. 162 00:12:15,639 --> 00:12:18,480 So what I've found works really well with my audience is I'll say, 163 00:12:18,519 --> 00:12:22,240 if you fill it out, I'll donate five dollars to whichever charity was supporting 164 00:12:22,240 --> 00:12:26,240 at the time on your behalf, and that usually gets quite a few replies. 165 00:12:28,039 --> 00:12:31,480 If they're more motivated by like a free coffee, you can say, 166 00:12:31,480 --> 00:12:33,960 well, I'll give you a five dollars Starbucks voucher if you fill that out, 167 00:12:35,159 --> 00:12:37,159 But they have to give you their email address to be able to get 168 00:12:37,200 --> 00:12:43,320 that voucher. So I would definitely be doing that. It's so challenging because 169 00:12:43,960 --> 00:12:48,360 you've been doing this for free for so long that in their minds this is 170 00:12:48,399 --> 00:12:50,600 positioned as something that is only free. So now it's finding out what will 171 00:12:50,639 --> 00:12:56,240 then pay eleven dollars a month, which is less. It's two coffee, 172 00:12:56,399 --> 00:13:01,759 it's nothing, It's like nothing. So outside of mate up, what else 173 00:13:01,799 --> 00:13:09,720 have you been doing to reach these ideal clients? So online, I've been 174 00:13:09,799 --> 00:13:15,120 struggling. Primarily it's just meet up or word of mouth, like so I'll 175 00:13:15,159 --> 00:13:18,440 just talk to my friends or just be like, hey, you should join 176 00:13:18,480 --> 00:13:26,519 the circle tonight or chat with people on Instagram. In person was different because 177 00:13:26,799 --> 00:13:30,120 in person, I was, you know, I had community in the area 178 00:13:30,159 --> 00:13:33,600 and they would invite their friends. I was paying for ads on event Bright 179 00:13:33,919 --> 00:13:39,519 and all of those things, and so I never had issue people paying fifty 180 00:13:39,519 --> 00:13:43,759 dollars for a ticket to come to an in person event. But when I 181 00:13:43,799 --> 00:13:48,159 was doing in person, I also was like bringing in outside people. So 182 00:13:48,200 --> 00:13:52,000 I hired a yoga teacher, or I hired an energy worker. I hired 183 00:13:52,879 --> 00:13:56,799 just like different people outside of my expertise that would do the events with me. 184 00:13:56,159 --> 00:14:00,919 But I haven't done any of that online, and so I just feel 185 00:14:00,919 --> 00:14:05,480 like it's wide open in an overwhelming way for where I can go. But 186 00:14:05,519 --> 00:14:09,039 then you know, it's like I just, yeah, I'm not really don't 187 00:14:09,039 --> 00:14:13,039 really have a huge base. I don't have an email list. I have 188 00:14:13,159 --> 00:14:16,440 like two hundred people on my email list, but I don't ever send emails 189 00:14:16,480 --> 00:14:22,440 out. So that's my confession. Yeah, wow, Okay, we need 190 00:14:22,440 --> 00:14:26,440 to work on that. So you mentioned you brought in people with different expertise 191 00:14:26,480 --> 00:14:28,919 to your live events. Could you do that online as well? If you 192 00:14:28,919 --> 00:14:33,120 want to create a membership, could you have a guest come in each month 193 00:14:33,559 --> 00:14:41,000 delivering some kind of special event. I could. I mean, I still 194 00:14:41,039 --> 00:14:43,879 have those connections and I have a lot of people in my life that do 195 00:14:45,039 --> 00:14:50,879 have skills and talents that I don't. But yeah, I just haven't gone 196 00:14:50,879 --> 00:14:52,159 down that path yet, and I think that would be a great way to 197 00:14:52,159 --> 00:14:58,799 add more value to what I'm already creating for free. I also, I 198 00:14:58,799 --> 00:15:03,320 don't know if it's necessary that you need to add loads more value. I 199 00:15:03,360 --> 00:15:07,759 think it's also part of it is positioning it so that they see the value 200 00:15:07,799 --> 00:15:13,799 that's inherently there, and that might be really challenging with the people who have 201 00:15:13,919 --> 00:15:16,399 been who you've attracted through meetup. Since you mentioned, yeah, that meetup 202 00:15:16,440 --> 00:15:22,759 is mainly for free events, I suspect that I suspect that you might need 203 00:15:22,799 --> 00:15:28,879 to start looking elsewhere for people who come into the membership once you start charging 204 00:15:28,879 --> 00:15:31,720 for it again, which I think I think, I mean, forty people 205 00:15:31,720 --> 00:15:35,039 out of fifteen hundreds not terrible. When it's fifteen hundred people who were there 206 00:15:35,039 --> 00:15:37,759 for a free thing and then you started charging for it and forty of them 207 00:15:37,799 --> 00:15:43,399 stuck around, that's actually not terrible. That's four that's about perspective, bringing 208 00:15:43,639 --> 00:15:46,799 percent three percent I don't know my math right to maybe two and a half 209 00:15:46,840 --> 00:15:52,679 percent. That's not bad. And I'm assuming also that you probably didn't send 210 00:15:52,720 --> 00:15:58,080 them a huge amount of emails talking about the membership selling it to them. 211 00:15:58,279 --> 00:16:03,919 But the issue that I struggled with is the forty people stayed and then the 212 00:16:03,000 --> 00:16:08,519 circle attendance was like five or under. That's pretty typical though, and I 213 00:16:08,519 --> 00:16:14,639 think that's me not fostering the community as well, like with emails and things 214 00:16:14,759 --> 00:16:18,039 like that. It would be because now we're averaging like fifteen to twenty five 215 00:16:18,399 --> 00:16:23,120 per circle. But then when I was doing the paid, which I wanted 216 00:16:23,200 --> 00:16:29,360 more people to stay and it built that those relationships, and instead I felt 217 00:16:29,440 --> 00:16:33,159 like when I did the paid it just went and then like four people would 218 00:16:33,159 --> 00:16:37,759 show up. That's probably also a sign of the fact that it was just 219 00:16:38,200 --> 00:16:41,679 it was still really early, you know, like over time at the start 220 00:16:41,759 --> 00:16:45,320 it might be really small, but then over time that's going to grow, 221 00:16:45,360 --> 00:16:51,039 and it's just a matter of persistence and setting a target of each month I 222 00:16:51,080 --> 00:16:53,279 want to get ten new people signed up, well twenty new people signed up, 223 00:16:53,879 --> 00:16:57,360 and thinking about, Okay, where am I reaching these people, how 224 00:16:57,360 --> 00:17:00,519 am I selling the membership to them, and then how am I getting them 225 00:17:00,519 --> 00:17:04,440 to stick around? Those are three separate things to think about, and at 226 00:17:04,440 --> 00:17:07,920 the moment, the main people you're reaching are on meetup. Those people are 227 00:17:08,119 --> 00:17:12,839 there for free things. Starting to think about where else can you find people 228 00:17:12,880 --> 00:17:17,799 who are like your ideal client, the person who actually values investing in a 229 00:17:17,880 --> 00:17:21,559 membership like this. So for example, maybe you can get in front of 230 00:17:21,599 --> 00:17:26,079 those people on podcasts that they're listening to. Maybe you can collaborate with somebody 231 00:17:26,079 --> 00:17:30,920 who's in a who has a similar audience but isn't a competitor. So maybe 232 00:17:30,920 --> 00:17:34,960 you could go and deliver an online women's circle to somebody else's membership, and 233 00:17:36,119 --> 00:17:41,440 the call to action could be download my free ebook or come and attend one 234 00:17:41,440 --> 00:17:45,640 of my free come to attend the seven day free trial for my membership, 235 00:17:45,680 --> 00:17:48,079 and in that seven day free trial they get to attend one of your women's 236 00:17:48,079 --> 00:17:52,720 circles. So the understanding from the start is that the women's circles are not 237 00:17:52,839 --> 00:17:56,720 free, but if they can come to one free as part of the trial 238 00:17:56,920 --> 00:18:02,680 for the membership, yeah, that's a great idea. So it sounds like 239 00:18:03,279 --> 00:18:08,359 the first thing I need to do is to create some sort of freeb that 240 00:18:08,559 --> 00:18:14,960 I can give out to receive emails, but also as a way to get 241 00:18:15,000 --> 00:18:21,240 people to join in on the circles themselves or the membership, yes, and 242 00:18:21,279 --> 00:18:25,720 that freebee. I would actually start with step one, which before that would 243 00:18:25,759 --> 00:18:27,839 be to survey the people who you've got, because then that'll help you to 244 00:18:27,920 --> 00:18:32,160 understand what kind of freeb to create for them, how to communicate it, 245 00:18:32,920 --> 00:18:37,960 and then you can collect the email addresses through the survey and through when you 246 00:18:37,000 --> 00:18:42,400 create that freebee. So then starting to grow that list. You can launch 247 00:18:42,400 --> 00:18:47,839 that membership now if you want to, but I would suggest launching it off 248 00:18:47,920 --> 00:18:51,960 of meetups so that you do have the flexibility to move it so you don't 249 00:18:52,000 --> 00:18:55,440 always have to be tied to that platform and not have the email addresses and 250 00:18:55,480 --> 00:19:00,759 everything, and bringing in people with different expertise to teach to those groups. 251 00:19:00,359 --> 00:19:03,599 But then also thinking where outside of meetup can you bring those people in. 252 00:19:03,759 --> 00:19:07,400 Is it podcasts, is it teaching to other people's memberships, is it speaking 253 00:19:07,440 --> 00:19:14,480 at events? And then thinking about from there giving them that call to action 254 00:19:14,680 --> 00:19:19,039 to come and download your freebie or to come and try out a women's circle 255 00:19:19,119 --> 00:19:22,640 that's part of your membership that is usually paid, but they can do it 256 00:19:22,680 --> 00:19:27,000 as a free trial this time, then giving them the call to action to 257 00:19:27,359 --> 00:19:33,319 join the membership and then making sure that the people who are in the membership 258 00:19:33,519 --> 00:19:38,359 are you're regularly talking to them, You're finding out what do they need to 259 00:19:38,359 --> 00:19:44,920 stick around, what would make the super valuable for them, and really working 260 00:19:44,960 --> 00:19:51,279 on retaining them in there. Yeah, and then for it, like creating 261 00:19:51,319 --> 00:19:53,599 that space for the membership outside meetup makes sense to me as well, because 262 00:19:53,640 --> 00:19:57,640 I actually there are so many things wrong with that platform that I don't really 263 00:19:57,640 --> 00:20:03,039 want to be on it anymore. But do you recommend like doing it on 264 00:20:03,400 --> 00:20:07,359 my own website, because I feel like some people don't really want to go 265 00:20:07,400 --> 00:20:11,480 to a website or do that whole thing for a membership, or use something 266 00:20:11,599 --> 00:20:17,839 like a Facebook group or a Discord group or something like that. If you 267 00:20:18,039 --> 00:20:19,960 want to go for the really like the easiest way to do it would be 268 00:20:21,240 --> 00:20:26,400 a Facebook group and then the events happen on Zoom. The only thing with 269 00:20:26,440 --> 00:20:30,400 the Facebook group is then you manually when you know when people's payments fail or 270 00:20:30,400 --> 00:20:33,119 if they cancel, you manually then have to go and remove them from the 271 00:20:33,119 --> 00:20:37,400 group. Yeah, that's the only thing. Discord. I think you can 272 00:20:37,440 --> 00:20:41,160 set up automations where they get removed, but Facebook you can't. However, 273 00:20:41,200 --> 00:20:45,759 with Discord, they then have to go and download another, whereas Facebook, 274 00:20:45,799 --> 00:20:49,599 they're probably already using Facebook. M M. Yeah, I know. The 275 00:20:49,720 --> 00:20:53,279 issue is I'm not using Facebook, but I am using Discord, and so 276 00:20:55,240 --> 00:20:57,079 like, I don't want to download Facebook. I would rather just stick to 277 00:20:57,880 --> 00:21:02,480 dismay. You can ask in the survey, you can give them a few 278 00:21:02,519 --> 00:21:06,759 options and find out what they would prefer. That's a great idea, Okay, 279 00:21:06,799 --> 00:21:11,039 So it could be Facebook, Discord, I don't know, Telegram or 280 00:21:11,079 --> 00:21:14,119 WhatsApp because you can have communities in there now as well. And then maybe 281 00:21:14,160 --> 00:21:18,759 option for is like a completely separate platform on a website. Okay, that's 282 00:21:18,759 --> 00:21:22,559 a great idea. Yeah, figure out what people are willing to join. 283 00:21:22,119 --> 00:21:26,519 Yeah, guessing. The one advantage I will say to having it in Facebook 284 00:21:26,640 --> 00:21:30,640 is that because people are already logging in and checking it, you know, 285 00:21:30,720 --> 00:21:33,319 once a day or once every two days, then they're more likely to see 286 00:21:33,400 --> 00:21:37,920 the stuff that's in the community, and they're more likely to then engage. 287 00:21:37,000 --> 00:21:41,680 Whereas if it's on a platform like Discord and they're not already using Discord, 288 00:21:41,680 --> 00:21:45,000 then they have to open it up and they have to actually mentally remember, 289 00:21:45,039 --> 00:21:47,519 oh, I have this community in this other app, and I have to 290 00:21:47,519 --> 00:21:51,200 open the app to go and check it. That's why I saw the issue 291 00:21:51,200 --> 00:21:55,079 with a website as well, is you're not getting notifications from a website. 292 00:21:55,200 --> 00:21:57,079 You're not and most people are on their phone. You don't want to pull 293 00:21:57,160 --> 00:22:02,559 up a browser and have to do something like that. Because I would love 294 00:22:02,640 --> 00:22:06,359 to do the events as well as have like a chat area where people can 295 00:22:06,400 --> 00:22:14,359 connect and message, and like I have an idea to do like friend dates 296 00:22:14,400 --> 00:22:17,759 like you said, where I pair someone with someone else and like that's their 297 00:22:17,799 --> 00:22:19,920 friend for the month, and to have set up at least one other zoom 298 00:22:19,920 --> 00:22:26,599 call or something where they connect. So that's that's something an element I would 299 00:22:26,599 --> 00:22:27,200 like to add, and I think I could do that on any of the 300 00:22:27,200 --> 00:22:30,960 platforms. I love that. That's great. Yeah, and put that into 301 00:22:30,960 --> 00:22:36,279 the survey as well, ask them what their thoughts are on that, because 302 00:22:36,279 --> 00:22:40,240 the way that they the words that they use, the language that they give 303 00:22:40,240 --> 00:22:42,880 you in that survey is going to really help you to write the copy when 304 00:22:42,920 --> 00:22:45,319 you're selling it. So I mean, I presume in the past, when 305 00:22:45,359 --> 00:22:48,440 you charged eleven dollars a month for it, there wasn't a sales page. 306 00:22:48,480 --> 00:22:52,559 It was probably just the made up page is that right. Yeah, So 307 00:22:52,960 --> 00:22:56,319 when you do it again, you can put a sales page on your website. 308 00:22:56,599 --> 00:22:59,400 You'll have their email addresses and your email list, so you can send 309 00:22:59,440 --> 00:23:02,279 them you can choose, you know, for the first week of every month 310 00:23:02,519 --> 00:23:04,200 they can join and then it's closed for the rest of the month until the 311 00:23:04,240 --> 00:23:07,119 first week of the month, and in that first week you can send a 312 00:23:07,119 --> 00:23:11,920 few emails, you know, in that and in those emails, we're really 313 00:23:11,960 --> 00:23:17,119 showing them what's in there, Like what's the value for them? Why is 314 00:23:17,200 --> 00:23:19,559 this something that they need to invest in right now? What does this mean 315 00:23:19,599 --> 00:23:22,680 for the rest of their life, not just for like the ripple effects into 316 00:23:22,680 --> 00:23:26,920 the other areas of their life, not just the fact that they're going to 317 00:23:26,000 --> 00:23:29,440 make friends and it's going to be that connection, but what does that actually 318 00:23:29,519 --> 00:23:30,480 mean for them? Like, it doesn't mean they're going to be happier. 319 00:23:30,519 --> 00:23:34,480 All of that kind of stuff can go into your sales page and those emails 320 00:23:34,480 --> 00:23:37,640 that you then send to your list. But I think if you're getting eleven 321 00:23:37,640 --> 00:23:41,240 people of top, you're getting forty people at eleven dollars a month without a 322 00:23:41,279 --> 00:23:48,279 sales page and without having sent emails out, that's a pretty that's pretty awesome. 323 00:23:48,799 --> 00:23:52,240 So you're onto something there. It feels like it felt like such a 324 00:23:52,279 --> 00:23:56,039 loss, but it's great to hear that there it was a when in some 325 00:23:56,079 --> 00:24:00,400 ways. And yeah, and I am thankful that, like the women that 326 00:24:00,519 --> 00:24:04,640 join are so dedicated and I see the same faces and then I see new 327 00:24:04,680 --> 00:24:10,640 faces, and so I know that what I'm creating is something great and I 328 00:24:10,720 --> 00:24:14,160 feel really fed by it, and so I want to keep doing it in 329 00:24:14,200 --> 00:24:18,440 a way that like I'm not just draining myself because I'm just giving, give 330 00:24:18,440 --> 00:24:22,119 and giving and not getting something back to for my time, you know. 331 00:24:22,240 --> 00:24:26,279 And absolutely, and I'm sure we probably have some listeners who are now like 332 00:24:26,519 --> 00:24:30,519 where can I find this? Because I need this? Where can I find 333 00:24:30,559 --> 00:24:37,599 your website? My website is Hannahsoulmrie dot com and Soul is sol So we'll 334 00:24:38,000 --> 00:24:41,359 link in the show notes for that as well. Okay, do you have 335 00:24:41,400 --> 00:24:45,960 any final questions or anything like, is there anything that's still unclear or you 336 00:24:45,599 --> 00:24:48,799 do you feel like you know what you need to go and do now to 337 00:24:48,920 --> 00:24:52,480 implement this. I'm really glad I can listen back on this. Just a 338 00:24:52,480 --> 00:24:56,359 side note, because I feel like so many things you threw at me that 339 00:24:56,359 --> 00:24:59,640 we're amazing and I'm glad I'll get to listen back. But it sounds like 340 00:25:00,079 --> 00:25:03,920 you're mostly recommending that I faster my email list and not so much have to 341 00:25:03,960 --> 00:25:10,000 focus on Instagram and all of the social media side, which is great news 342 00:25:10,039 --> 00:25:15,240 to me. Yes, oh, absolutely focus on email list and focusing on 343 00:25:15,599 --> 00:25:19,599 getting in front of other people's communities where they might already be paying for other 344 00:25:19,680 --> 00:25:23,559 things, other offers, and not necessarily somebody who's just searching for freebies that 345 00:25:23,599 --> 00:25:27,680 people who value investing in themselves. I think that's a huge opportunity for you 346 00:25:27,759 --> 00:25:33,839 as well, to find those people who do actually value investing. Yes, 347 00:25:33,079 --> 00:25:36,319 yeah, well, thank you so much, Chef. I appreciate all your 348 00:25:36,319 --> 00:25:38,720 help. You are so welcome, and thank you so much for being so 349 00:25:40,079 --> 00:25:44,319 open and coachable and for sharing so much with our listeners today. This is 350 00:25:44,359 --> 00:25:47,440 a great episode. Definitely do go back and listen to it again, because 351 00:25:47,440 --> 00:25:49,519 I know when you're being coached in it, you're like, oh, there's 352 00:25:49,559 --> 00:25:53,720 so many ideas. So I really hope that this does help and I'm excited 353 00:25:53,799 --> 00:25:57,480 for you. Thank you so much. I appreciate it. All Right, 354 00:25:57,559 --> 00:26:03,279 that is it for today episode. If you haven't already hit subscribe. Make 355 00:26:03,279 --> 00:26:07,319 sure you hit the plus button in Apple Podcasts or the follow button in Spotify, 356 00:26:07,400 --> 00:26:11,480 and you'll get each new episode straight to your podcast app every Monday, 357 00:26:11,519 --> 00:26:15,200 Wednesday, and Friday. Thank you so much for listening. Catch you next time.