I hear this a lot. I don't want to feel sales y or I
don't want to sell in case my audience unfollows or unsubscribes. Guess what if
they do, they were never going to buy from you anyway. And you're
not in business just to keep providing free content forever. You're also in business
to sell, and if you don't sell, you can't stay in business.
Unfortunately, it doesn't work that way. Welcome to Imperfect Action. I'm Steph
Taylor. For years, I read all the books, downloaded all the freebies,
and did all the courses, But it wasn't until I started taking imperfect
action that my business had its first million dollar year. Imperfect action is about
doing things before you're ready, prioritizing consistent action over perfect action, and moving
forward even when you're not sure you're doing it right. On this show,
you can expect mindset advice, actionable marketing tips and strategies to build a business
that brings you more profit, more freedom, and even more joy. Are
you on the list to get my daily Businesses? Every day, I'll send
you a bite sized prompt designed to help you grow your business in a more
intentional way. Sign up at step Taylor dot co forward slash DBB or at
the link in your show notes. Hey, welcome back to in Perfect Action.
This is episode eight hundred and twenty eight. Today I am sharing five
ways to create a little cash injection in your business when sales are feeling quite
slow. Now, having the ability to generate cash injections on demand in your
business, that means that you are much more in control of your cash flow.
Because if you are noticing or you're planning ahead and you're tracking your cash
flow and you're noticing that there's going to be a little dip, then it
becomes more of a cool how can we bring in a little cash injection to
buffer that cash flow, rather than freaking out and thinking, oh, I'm
going to run out of money and I don't know what to do. And
it means also that when you have slower months, those slow months become a
little less slow because you know you can always bring in some sales if you
need to. Now, I want to say before we jump into this episode,
I want to say, not every offer has to be perfect before you
sell it to your audience. Okay. One of my best now best courses
came from a three hour workshop that I sold and then created and then taught
live to my audience. So I hadn't created the course. I sold it
as a three hour workshop. People bought it. I thought, great,
they wanted let me create the slides and let me teach it live to them,
and then only later did I re record it as a course. So
the key with all of these ideas, when I'm talking through all of these
ideas, I want you to think, what is my ideal client need right
now? And how can I position a particular offer, this particular offer in
a way that serves that need for them? What is my ideal client need
right now? This is always changing, and one of the easiest ways to
stay ahead of everyone else in your industry, all of your competitors, is
to constantly be coming back to that question, what do they need right now?
Because this will change and this is where new opportunities can come from.
Okay, So the first opportunity for a cash injection is to create a low
hanging fruit offer. This is what I call a low hanging fruit offer.
It's essentially it's something that can be created and sold quite easily and quickly.
It's not spending six months outlining and recording an online course before you sell it,
and I teach this concept in a lot more detail inside Offer Less Sell
More. But essentially it's something like a VIP day or a group program,
or a mastermind or a one off service that can be really created quite quickly,
and you can sell it without a sales page, without a launch.
It might even just be something that you sell by talking to somebody in your
DMS or via an email. So the easiest way to come up with an
idea for this is to ask, what do you need help with right now?
Like I said, you're audience and your ideal client's needs may have shifted,
especially as the environment, the economy, it's all shifting really quickly.
Right now, Okay, what is the core problem that you are solving?
Pick a really specific problem that you are solving for that ideal client, and
then you are creating a relatively easy solution to that problem. Like I said,
you don't need a sales page, just need to find out what they
need and then you can sell them the solution with a DM or an email,
and then you can send them to a checkout page where you can invoice
them to sign up. We keep it really simple and then if it becomes
really successful and people really want it, then you can make it shiny later.
Obviously, you're still delivering an epic experience. When somebody has signed up,
they're still getting a great experience, but the actual sales process of it
is a little bit leaner than what we would usually have. Okay, the
second cash injection opportunity is to remind people how they can work with you.
I don't think most online business owners do. I don't do enough selling.
Honestly, I don't think we do enough selling. And I hear this a
lot. I don't want to feel sales y or I don't want to sell
in case my audience unfollows or unsubscribes. Guess what if they do, they
were never going to buy from you anyway. And you're not in business just
to keep providing free content forever. You're also in business to sell, and
if you don't sell, you can't stay in business. Unfortunately, it doesn't
work that way. Now, we need to actually tell people how they can
work with us. And you might not be at the front of your audience's
mind right when they need to work with you, So remind them, Hey,
if you have this problem, this is how I can help you.
If you are struggling with X, I have why solution for you. Spell
it out for them, show them exactly how your services and your products,
your offers are going to help them with the problems they are facing right now
or the desires that they have right now. This might be a series of
emails to your list selling one particular offer. It might be a couple of
Instagram posts. It might be directly reaching out to people in your audience who
have expressed interest in working with you in the past, or who in the
past have told you that they have this particular problem. Number Three, relaunch
an existing offer. Now I'm always on this podcast. I'm always talking about
how you don't just launch something once and then forget about it. Go back
and listen to some of my episodes in July, and I talk about the
repeatable launch process a lot. Right. Launching is a sales process that you
can repeat over and over and over again. Even if that first time you
launched something was a tiny unsuccessful quote unquote, launch launch it again. You
know. The first time I launched the podcast launch Planet was like a two
or three thousand dollars launch, and then it became it made about seven or
eight hundred thousand dollars actually eight hundred thousand dollars in sales in the space of
twelve months, okay, and that was by launching it over and over again.
So launch it again. Run some kind of limited time offer, or
open doors and closed doors, or have a bonus that's added and then expires.
Just because you've launched it once doesn't mean that you have exhausted all of
the potential sales. It doesn't mean that everyone who is going to buy from
you has already bought from you. You're going to have new people in your
audience who don't know about this offer yet, or you are going to have
people who are now at the point where they are ready to buy and they
weren't previously, Okay. So launching is just a limited time sales and marketing
campaign. So if you have a course that you created and it's sitting on
your website and it's not selling on its own, or if you have a
membership that is sort of steadily growing but you're not getting any good spikes of
growth, then these are good signs that you could launch it again. Number
four Chase up old leads. This one's pretty simple. It's the simplest way,
and it's also the most overlooked one. Just because somebody wasn't ready to
work with you or buy from you a couple of months ago, it doesn't
mean that they don't ever want to work with you, and maybe they just
needed to wait for the right time first. So reach out, Hey,
are you still looking for help with dot dot dot? I used to looking
for help with whatever the thing they inquired about was. Or if you have
added a new way to work with you since you last spoke to them,
you might say, hey, are you also looking for help with this thing?
And then number five, re engage your old clients and customers. The
old rule of thumb is that it costs five times more to get a new
customer than it does to sell to an existing one, and I believe it's
actually higher than that these days, given that we are just completely saturated with
marketing messages all the time. So, once you have worked with a client,
or you've guided a customer through your course or other digital product, what
do they need from you now? What is the next problem that they are
experiencing. My friend Beck Miller from Health with Beck, she has her three
week body reset is her signature kind of program where you lose bit of weight
in the three weeks, and then her next offer is her membership where they
can maintain and start building that health, the habit and lifestyle. Because now
that they've lost the weight, that's the first problem solved, and now the
new problem is maintaining that. So thinking about what else can you help your
ideal clients with. What is the next step that they can take to keep
working with you. When somebody finishes Launch Magic, they always ask me what's
next And if a few people are asking this, then even more of them
are probably thinking it. So pre empt this reach out to them, tell
them what that next step is. And this is something that we really focus
on inside off a Less sell More as well. Right, I help you
to intentionally design and refine your office suite so that you can make more sales,
you can help more people, and you can get out of that all
or nothing revenue rollercoaster. If you want to check out off the Less sell
More, send me a DM on Instagram. I'm there at steff Taylor dot
co. Send me olsm in one word, or you can check it out
at Stephtaylor dot co. Slash olsm I'm also reopening doors next week to my
membership called Conversion Campaigns, essentially, it is a month to month membership where
each month you will get a plug and play campaign to generate a cash injection
in your business on demand. So it's fill in the blanks templates so you
can implement each cash injection campaign or each conversion campaign as easily as you know.
Do this, then do that, then fill in the blanks and send
that to your email list or post that on Instagram or wherever your audience is.
So, for example, in our first month, the conversion campaign was
to test a new offer in a one off container, so essentially creating a
limited time offer as a great way to experiment with new ideas and to uncover
what else your audience might want or need from you. So if you want
to check it out, you can jump on the waitlist dm me CC just
the two letters CEC and I will pop your two WEIGHTLST for windoors reopen.
That is it for today's episode. If you're not already subscribed to the show,
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and Friday. Thank you so much for listening. Catch next time.