1 00:00:00,520 --> 00:00:07,719 Do you want to hear my cloned voice spoken with artificial intelligence? Stay tuned. 2 00:00:11,640 --> 00:00:15,480 This is Beer in Front, part of the Odd Pods media network. 3 00:00:16,000 --> 00:00:19,800 Sometimes the beer in front of you is the best one yet. I'll talk 4 00:00:19,839 --> 00:00:25,440 about some old school beers that maybe you've forgotten about, some new beers that 5 00:00:25,559 --> 00:00:30,120 have the potential to be a classic. I'll also talk to various people around 6 00:00:30,160 --> 00:00:36,280 the beer world and get their stories all about beer. That's Beer in Front 7 00:00:36,320 --> 00:00:44,600 and it's coming up now. Welcome to the August fifteenth edition of Beer in 8 00:00:44,679 --> 00:00:49,159 Front. I'm your host, Dave's Alatoris and Beer in Front as a proud 9 00:00:49,240 --> 00:00:53,479 member of the Odd Pods media Network. I sat down over the weekend and 10 00:00:53,520 --> 00:00:57,479 talked with Joe and James over at Go Brewing in Naperville, Illinois. Go 11 00:00:57,799 --> 00:01:00,640 is the first non alcoholic brewery in the state of Illinois, and later in 12 00:01:00,679 --> 00:01:03,920 the show, I'll have a few of their beers as well. All Right, 13 00:01:04,079 --> 00:01:08,359 that's enough of that nonsense. I think my job is safe as a 14 00:01:08,439 --> 00:01:15,079 podcast host until they work out the bugs with AI. But that was supposed 15 00:01:15,120 --> 00:01:22,159 to be a clone of my voice, and I recorded a long rambling you 16 00:01:22,200 --> 00:01:26,439 know, text of me reading and that is supposed to be me, but 17 00:01:27,200 --> 00:01:32,719 I don't think it sounds like me. So for the near future, you're 18 00:01:32,799 --> 00:01:37,120 stuck with Dave. For those people that grew up in Chicago and you're in 19 00:01:37,200 --> 00:01:42,000 my age bracket. I could do an AI thing and do like if you 20 00:01:42,120 --> 00:01:48,799 remember Clutch Cargo that used to run on WGNTV early in the mornings. Here, 21 00:01:49,120 --> 00:01:53,799 I could do some AI thing with just superimposing my face and have my 22 00:01:53,879 --> 00:01:57,920 AI lips move and I could do like a clutch Cargo version of Beer in 23 00:01:59,040 --> 00:02:02,519 Front. The interview with Joe and James went well. I was supposed to 24 00:02:02,560 --> 00:02:07,240 go visit them, but unfortunately, as you know, I work for an 25 00:02:07,240 --> 00:02:14,120 airline and some heavy suitcases did a number on my back this week, so 26 00:02:14,400 --> 00:02:19,479 I had to do it remotely from home because my back has been killing me. 27 00:02:19,639 --> 00:02:25,000 But thankfully, whoever invented the massage gun, I owe everything to that 28 00:02:25,120 --> 00:02:30,879 person because that has been a godsend. So I'm not missing any more time 29 00:02:31,000 --> 00:02:35,759 or anything like that. I'll be back and good to go soon, but 30 00:02:36,199 --> 00:02:40,159 I definitely will have to stop over and go brewing and visit Joe and James 31 00:02:40,199 --> 00:02:45,840 in person. That sounds like a great tap room. The pictures that I 32 00:02:45,879 --> 00:02:50,400 saw online are really good and I can't wait for you to listen to the 33 00:02:50,439 --> 00:02:54,599 interview. So I'm going to stop rambling on and let's talk about some beer. 34 00:03:00,800 --> 00:03:05,639 There's been a lot of beer news in the last couple of weeks locally 35 00:03:05,680 --> 00:03:09,680 here in Chicago. Low Res Brewing they're going to close after seven years in 36 00:03:09,759 --> 00:03:16,400 Pilson. The founder says the brewery never rebounded from the pandemic and low Rez 37 00:03:16,599 --> 00:03:21,080 is going to close on September third. That's too bad. They always put 38 00:03:21,080 --> 00:03:24,800 out some really good stuff. There was a really good article on Good Beer 39 00:03:24,919 --> 00:03:29,919 Hunting, and I'll leave the link in the show notes on how a lot 40 00:03:29,960 --> 00:03:37,919 of craft breweries are coming out with light loggers that are trying to get some 41 00:03:38,039 --> 00:03:43,800 of the macro money. I mean, you saw it with Montucky Cold Snacks 42 00:03:43,840 --> 00:03:47,280 that I talked to a couple months ago, how they're really exploding. So 43 00:03:47,360 --> 00:03:53,240 a lot of new craft breweries are coming out with good light loggers. So 44 00:03:53,680 --> 00:03:58,280 check that link out over on Good Beer Hunting. A lot of people are 45 00:03:58,360 --> 00:04:03,960 upset with Toppling because a couple of weeks ago they had presidential hopeful Ron de 46 00:04:04,000 --> 00:04:10,240 de Santis there for an event. So a lot of people are just not 47 00:04:10,280 --> 00:04:15,599 going to have toppling Goliath beers anymore. And before you get on me about 48 00:04:15,719 --> 00:04:21,040 cancel culture, I have two words for you. Bud Light More Brewing is 49 00:04:21,079 --> 00:04:30,879 coming out with two beers in cahoots with Jebsen's Malort. They have my bock 50 00:04:30,399 --> 00:04:35,879 and a Pilsner. So for my suburban friends, please somebody hooked me up 51 00:04:36,319 --> 00:04:46,000 with some of this malort more and further blurring the lines between alcoholic beverages and 52 00:04:46,959 --> 00:04:55,439 non traditional alcoholic beverages. Dunkin Donuts is coming out with a spiked iced coffee 53 00:04:55,920 --> 00:05:00,680 and spiked iced tea. I'm not sure, but I didn't think you could 54 00:05:00,759 --> 00:05:09,040 put caffeine and alcohol together in a commercially available product. I talked on YouTube 55 00:05:09,079 --> 00:05:13,720 a couple of months ago about Jack and Coke, or as I call it, 56 00:05:13,839 --> 00:05:18,600 the lemmy, and that's the caffeine free version. So I'm not sure. 57 00:05:18,680 --> 00:05:23,040 I don't think these are gonna have caffeine. But if you want an 58 00:05:23,040 --> 00:05:27,879 ice coffee with the little kick, you could check out New Duncan's Spiked. 59 00:05:28,319 --> 00:05:34,600 In really big news, Anheuser Busch has sold off eight of its craft brands 60 00:05:34,639 --> 00:05:42,160 to Canadian cannabis company Tilray Included in the sale is Shock Top, Breckinridge, 61 00:05:42,519 --> 00:05:47,839 Blue Point, Red Hook, Highball Energy, Widmer Brothers, Ten Barrel, 62 00:05:48,160 --> 00:05:54,560 and Square Miles Cider. This was an eighty five million dollar all cash deal. 63 00:05:55,319 --> 00:05:58,959 I need to look into this and see did they take a loss, 64 00:05:59,240 --> 00:06:02,000 because I know they were buying breweries left and right years ago, so I 65 00:06:02,040 --> 00:06:06,839 wonder if they took a hit on this sale. But these new eight breweries 66 00:06:06,879 --> 00:06:14,800 are joining up with Tilray. Goose Island officially announced the variants that are going 67 00:06:14,839 --> 00:06:19,079 to be available in twenty twenty three for the Bourbon County Brand Stout family. 68 00:06:19,560 --> 00:06:26,439 You're going to have your original one. There's one that's an Eagle rare two 69 00:06:26,560 --> 00:06:31,680 year reserve Stout. They're going to have a two year cask finished with angels, 70 00:06:31,839 --> 00:06:38,120 Envy of Bananas, Foster, one that looks pretty interesting, one that's 71 00:06:38,160 --> 00:06:43,519 called Backyard Stout, and then of course the proprietors. So that's your official 72 00:06:43,560 --> 00:06:55,920 lineup for Bourbon County Brand Stout in twenty twenty three. Hey you there, 73 00:06:56,399 --> 00:06:59,879 We've got a question for you. Are you tired of clickbait stories and the 74 00:07:00,040 --> 00:07:03,480 loudest voices driving discussions and culture and entertainment. If so, I'm Dylan, 75 00:07:04,079 --> 00:07:09,279 I'm Kendall, and I'm Corey, and we host the podcast From the Middle. 76 00:07:09,839 --> 00:07:13,040 We're middle class guys living in the middle of America, in the middle 77 00:07:13,079 --> 00:07:16,120 chapters of our lives with points of view Somewhere in the middle. We take 78 00:07:16,120 --> 00:07:20,639 a more reasonable and centrist approach in our discussions, covering genres like comedy, 79 00:07:20,920 --> 00:07:27,759 culture, entertainment, and interviews with really interesting folks like business owners, comic 80 00:07:27,800 --> 00:07:31,839 creators, doctors, news anchors, New York Times best selling illustrators, professional 81 00:07:31,959 --> 00:07:38,920 stand up comics, and more. We really value a relaxed and conversational podcast, 82 00:07:39,279 --> 00:07:42,879 one that we hope is so fun and laid back you'll forget you're not 83 00:07:43,000 --> 00:07:46,800 actually hanging out with us. So search at From the midpod just like it 84 00:07:46,879 --> 00:07:55,319 sounds, or check us out everywhere you can find podcasts. When you're done 85 00:07:55,360 --> 00:08:00,480 listening to this show, head over to From the Middle and check them out. 86 00:08:00,600 --> 00:08:05,480 Always a great show. Non Alcoholic beers aren't just for dry January. 87 00:08:05,839 --> 00:08:09,680 Sometimes you want the taste of a few beers and not feel like you were 88 00:08:09,759 --> 00:08:16,839 hit by a truck the next morning after some nine percent Imperial Ipa Go Brewing 89 00:08:16,959 --> 00:08:20,800 is the first non alcoholic brewery in the state of Illinois. They are located 90 00:08:20,839 --> 00:08:28,240 at sixteen sixty five Quincy Avenue in Naperville, Illinois. Joining me today is 91 00:08:28,399 --> 00:08:31,240 Joe and James from Go Brewing. Gentlemen, how are you this morning? 92 00:08:33,080 --> 00:08:37,679 We are doing very well. Thanks for having us ou Oh, no problem. 93 00:08:37,840 --> 00:08:45,639 Most people in twenty twenty started making sour dough. But you guys opened 94 00:08:45,720 --> 00:08:50,120 up a brewery. You went big. What was the thoughts behind Go Brewing? 95 00:08:50,080 --> 00:08:54,279 Yeah, I'll start in the James can jump in. I know the 96 00:08:54,320 --> 00:08:58,399 website says twenty and that in fact it's crew when we kind of really started 97 00:08:58,440 --> 00:09:05,879 the idea that James, but what really that the ideation from that the brewery 98 00:09:05,919 --> 00:09:11,360 started. Then we then created an incubator in my garage in Naborville, and 99 00:09:11,360 --> 00:09:16,360 we experimented for at least some years, So pretty much the most most of 100 00:09:16,480 --> 00:09:20,759 twenty twenty two was experimenting in my garage, creating a brewery in the garage, 101 00:09:22,399 --> 00:09:26,679 and then really kind of developing recipes and and getting the product right because 102 00:09:26,679 --> 00:09:30,360 we knew that was really important. And the brewery, I you know, 103 00:09:30,360 --> 00:09:33,360 I say it really opened in January this year because that's where we started making 104 00:09:33,360 --> 00:09:37,559 our own beer. Here not in alcoholic beers. They've come a long way 105 00:09:37,600 --> 00:09:43,840 from our parents sharps and o'duels. What are some of the styles that you 106 00:09:43,879 --> 00:09:48,399 brew over it go? I mean, it's it's just about everything that you'd 107 00:09:48,440 --> 00:09:52,200 find at any other craft brewery. And that was one of the very first 108 00:09:52,200 --> 00:09:58,960 conversations we had, is that we wanted to be a authentic local craft brewery 109 00:09:58,039 --> 00:10:03,320 with the tap room and making a range of different beers. That being said, 110 00:10:03,399 --> 00:10:07,559 when we were first coming up with the recipes in Joe's garage, we 111 00:10:07,720 --> 00:10:13,120 focused on narrow range of kind of what we consider like classic styles for like 112 00:10:13,120 --> 00:10:18,519 an American craft brewery. So you know, stout, I pa, we 113 00:10:18,559 --> 00:10:20,480 had a whit beer. What else was in that list? We did that 114 00:10:20,559 --> 00:10:28,240 throw a hazy in there because we needed to have a hazy yeah, yeah. 115 00:10:28,240 --> 00:10:30,960 Oh and the pilsner of course, yeah, which is kind of my 116 00:10:31,000 --> 00:10:35,320 baby. And we started off there kind of a rage of different styles and 117 00:10:35,399 --> 00:10:41,320 flavors, but fairly basic, you know, and and recognize a little by 118 00:10:41,320 --> 00:10:46,240 everybody. And since then we've added in the sour, different fruit beers, 119 00:10:46,720 --> 00:10:52,759 adding different flavors into beers like chocolate, cherry stout. We just did a 120 00:10:54,679 --> 00:10:58,919 lemon Shandy, and we've been able to really take that knowledge that we gain 121 00:11:00,200 --> 00:11:05,879 from the R and D process and really expand it pretty successfully in all these 122 00:11:05,919 --> 00:11:09,759 different styles. Now, you know, I think we have at least eleven 123 00:11:09,799 --> 00:11:16,159 different beers on tap right now, and we've we've created over twenty different varieties. 124 00:11:16,200 --> 00:11:18,360 And one of the things that put in perspective, Dame, if you 125 00:11:18,360 --> 00:11:22,240 look at Untapped, for example, and you look at some of these breweries 126 00:11:22,279 --> 00:11:26,879 that have been around for let's call it like five years or so, when 127 00:11:26,879 --> 00:11:31,600 you look at the quantity of beers that we've created because of the fact that 128 00:11:31,639 --> 00:11:35,440 we have our own brewery here, we're making things on site, we have 129 00:11:35,440 --> 00:11:39,240 our own handy lighting, pasteurizing line, we have our own lab here. 130 00:11:39,000 --> 00:11:45,679 James has done a tremendous job be able to innovate drying new things. And 131 00:11:45,720 --> 00:11:50,639 then the beauty about not all call it beer is we're able to then test 132 00:11:50,759 --> 00:11:54,480 the market online very quickly and iterate very quickly. So then when we are 133 00:11:54,519 --> 00:11:58,080 now in distribution, we know not only what we think is going to sell, 134 00:11:58,080 --> 00:12:03,279 we know factually what sell because we have that online experience. The fact 135 00:12:03,360 --> 00:12:07,879 sheet that was sent over for Magdeline says that when you brew, you have 136 00:12:07,919 --> 00:12:13,240 a process that it does not take the alcohol out of your beers. What 137 00:12:13,279 --> 00:12:20,120 type of process is involved when you're brewing? That's great because it's not any 138 00:12:20,200 --> 00:12:26,039 special process. It's more of kind of taking the traditional process and just designing 139 00:12:26,080 --> 00:12:31,679 the recipe in a way that we are not creating a large amount of frumentable 140 00:12:31,440 --> 00:12:37,519 sugars. So, you know, the whole it makes brewing brewing is the 141 00:12:37,519 --> 00:12:43,039 idea that you're taking grains or whatever substance that needs starches that need to be 142 00:12:43,039 --> 00:12:48,080 converted into sugars that can then be fermented by yeast and turned into alcohol. 143 00:12:48,559 --> 00:12:52,399 And what we're using is traditional ingredients, traditional grains, malted barley, and 144 00:12:52,919 --> 00:13:01,000 we're manipulating the process using all traditional equipment in order to create a beer that 145 00:13:01,080 --> 00:13:05,559 we then ferment to know more than uh, you know, point five percent 146 00:13:05,679 --> 00:13:11,039 alcohol, so that you still get all of the flavors and characters that a 147 00:13:11,559 --> 00:13:16,480 you know, fully fermented beer would get using the same ingredients, just you 148 00:13:16,519 --> 00:13:22,320 know, less alcohol. That process, does that make it easier or difficult 149 00:13:22,399 --> 00:13:28,559 when coming up with the new recipe or new style difficult? Definitely? You 150 00:13:28,600 --> 00:13:35,559 know, having a machine that removes the alcohol could make it very easy to 151 00:13:35,559 --> 00:13:41,519 dial in exactly the final you know ABV of a product. You know, 152 00:13:41,559 --> 00:13:45,759 we have very little wiggle room, which is, as you know Joe said, 153 00:13:45,759 --> 00:13:48,960 why we have a lab. And part of that lab is not only 154 00:13:48,960 --> 00:13:52,759 just quality control, but it's also making sure that we are within specifications of 155 00:13:52,799 --> 00:13:56,159 that point five. Now, if we're making normal beer, point five would 156 00:13:56,200 --> 00:13:58,279 just be an error margin, right, But for us, our error margin 157 00:13:58,399 --> 00:14:03,759 is like point zero two. You know, we can't have anything that's going 158 00:14:03,799 --> 00:14:09,559 to be point five or above. So we're very strict about making sure that 159 00:14:09,639 --> 00:14:15,240 everything stays below that, which means being very careful about managing our recipes. 160 00:14:15,279 --> 00:14:22,559 Our sermentations are the timing of ingredients and you know, transferred to be around 161 00:14:22,559 --> 00:14:24,279 throughout the process. It does make it very difficult. It means a lot 162 00:14:24,279 --> 00:14:31,159 more attention to detail. It means being very intentional and careful about everything that 163 00:14:31,200 --> 00:14:33,360 we do. But you know, that's part of what kind of makes it 164 00:14:33,399 --> 00:14:39,919 fun. And it's also I think what gives it a more authentic character than 165 00:14:39,960 --> 00:14:45,360 if we were just pushing it through a filter or you know, cooking off 166 00:14:45,759 --> 00:14:50,080 some of the alcohol. I mentioned o' duels and sharps earlier, and I 167 00:14:50,120 --> 00:14:56,320 think for many people that's still the perception they have in their heads when it 168 00:14:56,360 --> 00:15:03,039 comes to non alcoholic beer. Has have been difficult for both of you to 169 00:15:03,240 --> 00:15:07,879 try to change the mindset, if you will, of just the average person 170 00:15:09,000 --> 00:15:11,320 and you know, not just go but there's so many companies out there that 171 00:15:11,360 --> 00:15:16,279 are coming up with some you know, really solid any beers. How difficult 172 00:15:16,360 --> 00:15:22,720 has it been to change the mindset of people I've formed from my experience to 173 00:15:22,799 --> 00:15:30,320 what I've seen in most most people have tried some sort of alternative to old 174 00:15:30,399 --> 00:15:35,159 duels, at least that come from into hear her And we don't really see 175 00:15:35,159 --> 00:15:37,279 a lot of chatter online, but maybe it's because it's from customers that have 176 00:15:37,440 --> 00:15:43,080 had a bad experience in our conversing with us. So it's it's more of 177 00:15:43,440 --> 00:15:48,960 it's more of educating and pushing a consumer to give it a try. That's 178 00:15:48,039 --> 00:15:52,720 into alcohol. That means not ones you try non alcoholic beer. Is that 179 00:15:54,519 --> 00:15:58,159 can be the challenge, just to just to let them know, like, 180 00:15:58,200 --> 00:16:03,000 hey, just give the taste, there's no harmful effect here whatsoever. In 181 00:16:03,080 --> 00:16:04,039 fact of the high grade, you know, there's a lot of benefits to 182 00:16:04,080 --> 00:16:08,000 it. But I mean there's been times where we've been at like beer Fest, 183 00:16:08,240 --> 00:16:11,399 and people will walk up to us and no, look at us as 184 00:16:11,480 --> 00:16:15,120 like we're at a sober conference. We're trying to give them beer, And 185 00:16:15,159 --> 00:16:18,600 I'm like, no, this is like you'll be okay here, And and 186 00:16:18,879 --> 00:16:21,360 that's the that's the part that we want to be like, Hey, this 187 00:16:21,399 --> 00:16:26,320 isn't a binary thing like we are none of us here are Teatollers. All 188 00:16:26,360 --> 00:16:30,799 of us drink in moderation as as owners and partners and go, and we 189 00:16:30,840 --> 00:16:36,000 believe that you can you can have a moderate life like a lot of in 190 00:16:36,039 --> 00:16:38,840 fact, fifty five percent of our customer base us can reduce their alcohol consumption. 191 00:16:38,879 --> 00:16:44,600 They're not staining from from alcohol, but that percentage that's just like had 192 00:16:44,679 --> 00:16:52,039 something in their head like there they're doing something against alcoholic gear or they are 193 00:16:52,080 --> 00:16:57,440 like somehow going like it's just against their character or in moral stature to try 194 00:16:57,440 --> 00:17:00,799 not alcoholic beer. That's the challenge that we have sometimes. But what's kind 195 00:17:00,799 --> 00:17:03,720 of cool about our tap room is that we have gast beers on tap, 196 00:17:04,160 --> 00:17:07,079 and as soon as we see someone order a gas beer, we're like, 197 00:17:07,079 --> 00:17:10,720 hey, why don't you try one of ours, because at least in their 198 00:17:10,920 --> 00:17:15,759 mind now there's it's implanted that the taste can be good, and then one 199 00:17:15,839 --> 00:17:18,400 day when they might wake up and they might not feel like having a hangover 200 00:17:18,720 --> 00:17:23,440 the next weekend, we're on their consideration set. And then you could also, 201 00:17:23,599 --> 00:17:26,599 you know, I saw the guest list that you have. If somebody's 202 00:17:26,640 --> 00:17:30,279 picking up a new whistle or something like that, Hey, if you like 203 00:17:30,359 --> 00:17:34,079 this, why don't you try this? It's you know, similar style. 204 00:17:37,200 --> 00:17:41,599 And that's the beauty about what Jameson's being able to Bruger is like our first 205 00:17:41,680 --> 00:17:44,759 question is what kind of beer do you like? Because you know, if 206 00:17:44,759 --> 00:17:47,319 the realities, if someone doesn't like the taste of beer, they're probably not 207 00:17:47,359 --> 00:17:51,079 gonna like our beer because it tastes like beer. Yeah, but but some 208 00:17:51,079 --> 00:17:53,400 some people do say that I'll lead them for the sour beer or you know, 209 00:17:53,480 --> 00:17:59,960 something else that may not have the kind of natural or the beer flavor 210 00:18:00,119 --> 00:18:04,000 that kind of everyone knows. Now, your team won two medals this year 211 00:18:04,039 --> 00:18:08,319 and the Best of Craft Brewing Awards. That's pretty impressive for such a new 212 00:18:08,319 --> 00:18:14,599 brewery, but it also sets the bar really high for the future. How 213 00:18:14,640 --> 00:18:19,079 do you plan on topping that in the future? Winning more words? Yeah, 214 00:18:19,160 --> 00:18:23,640 I think good. I was just gonna say that. You know, 215 00:18:23,680 --> 00:18:30,680 there's some really big awards out there, especially from my perspective on the brewing 216 00:18:30,720 --> 00:18:33,440 side, and you think about the World Beer Cup and the Grantmaking Beer Fest 217 00:18:33,480 --> 00:18:41,160 which is coming up next month, and those you know, no, always 218 00:18:41,200 --> 00:18:45,559 some of these awards don't always get the larger attention of the general population. 219 00:18:47,000 --> 00:18:51,279 But for brewers, you know, who I think can be a large target 220 00:18:51,359 --> 00:18:53,839 market for us are people who are who are stuck in the industry and you 221 00:18:53,680 --> 00:18:56,799 you're out of beer all the time. It's a great, uh, it's 222 00:18:56,799 --> 00:19:00,480 great to have these kind of options, you know as nay, options that 223 00:19:00,680 --> 00:19:07,039 allow you to kind of continue in this lifestyle that we all live while you 224 00:19:07,039 --> 00:19:08,839 know, being a little more more healthy. But yeah, there's there's plenty 225 00:19:08,839 --> 00:19:12,839 of places for us to go with, you know, accolades that we might 226 00:19:14,799 --> 00:19:18,119 be able to acquire. I'm gonna answer this question for both of you, 227 00:19:18,279 --> 00:19:22,160 and I know, asking which one is your favorite would be like asking what's 228 00:19:22,160 --> 00:19:26,960 your favorite dog or kid? But if I were to go to your house, 229 00:19:26,079 --> 00:19:30,359 is right now, would open up the fridge, what go brewing beer 230 00:19:30,440 --> 00:19:36,799 is in the shelf of your refrigerator door, That would be a bad way 231 00:19:36,839 --> 00:19:40,480 to go about it, because I drank all my favorite so hereby. But 232 00:19:41,000 --> 00:19:47,359 I totally get your question, and it's it's one of those things that it's 233 00:19:47,400 --> 00:19:48,880 I mean, as your point, it's hard to narrow it down, like 234 00:19:49,000 --> 00:19:52,880 kind of they're all every time they come on, I'm like, this is 235 00:19:52,920 --> 00:19:57,480 my favorite. I would say that the ones I am I mostly gravitating too 236 00:19:57,759 --> 00:20:03,559 latelies or made it ipa that like seems like interesting for a non alcoholic breer 237 00:20:03,599 --> 00:20:08,559 to have a double ipa. But this is the beer where I felt like 238 00:20:08,680 --> 00:20:14,119 if you were comparing that to a regular full octane IPA, for lack of 239 00:20:14,160 --> 00:20:18,119 better words, you'd be hard to tell the difference of it. Most of 240 00:20:18,119 --> 00:20:22,680 our beer is like the sour and the pills that are like there's so much 241 00:20:22,920 --> 00:20:26,039 that they're so similar to an alcoholic beer that people are fooled all the time. 242 00:20:26,119 --> 00:20:30,759 But the hoppy beers are tougher because they're thicker, they're more caloric, 243 00:20:30,319 --> 00:20:34,160 and I think this one just has that density and it even though it's relatively 244 00:20:34,200 --> 00:20:38,400 low in calorie's thunder point five percent that me and my bite added and she's 245 00:20:38,400 --> 00:20:41,640 like, there's no way there's not alcohol in here, and and for me 246 00:20:42,720 --> 00:20:47,839 my story, and it really helps Kurt Mike craving even more when it kind 247 00:20:47,839 --> 00:20:52,359 of tastes like an IPA that I used to have back in the day. 248 00:20:52,400 --> 00:20:56,400 That's one I actually have in my fridge right now. Right before we recorded, 249 00:20:56,839 --> 00:21:00,680 I just ran to Bottles and Kens, which is a bottle shop near 250 00:21:00,720 --> 00:21:03,480 meat and I picked that up. I'm like a double all right, I 251 00:21:03,880 --> 00:21:07,400 need to grab this one. Yeah, that was that was interesting because it's 252 00:21:07,400 --> 00:21:10,279 like, you know, it's a double I PA and style right and then 253 00:21:10,319 --> 00:21:12,799 just like anything right, it was like it's a German pilsner in style, 254 00:21:12,960 --> 00:21:17,720 like we're going for or whatever, you know, whatever beer we're going for. 255 00:21:17,759 --> 00:21:21,440 It's it's just within that target style. And so yeah, the double 256 00:21:21,480 --> 00:21:25,400 ipa obviously it's not really double anything except for the hops, you know. 257 00:21:25,839 --> 00:21:32,839 So that turned out to be the recipe itself. I you know, going 258 00:21:32,839 --> 00:21:36,240 for something a little bit more flavorful as far as like body and kind of 259 00:21:36,279 --> 00:21:38,920 like that Mault character. But I think just the combination of just kind of 260 00:21:38,920 --> 00:21:42,559 our favorite hops. We use a different kind of hot products, so not 261 00:21:42,680 --> 00:21:47,279 just straight pellets, but we also use some of these advanced hot products which 262 00:21:47,279 --> 00:21:52,359 are like you know, extracts that can just like they're not really there there. 263 00:21:52,400 --> 00:21:56,720 They can tend to be a little more single note, so it's more 264 00:21:56,759 --> 00:21:59,960 of a top note on top of the pellets. But that's how we kind 265 00:21:59,960 --> 00:22:02,599 of doubled up on this, right, so we're able to like put on 266 00:22:02,680 --> 00:22:06,319 layers and layers and layers of hops, and like Joe said, like it 267 00:22:06,480 --> 00:22:10,759 got to that flavor of like this this could be a two hearted or you 268 00:22:10,799 --> 00:22:14,240 know, something from uh, you know, Church, Floyd's or whatever just 269 00:22:14,279 --> 00:22:18,359 has this really intense hop character. But I keep forgeting about that because I'd 270 00:22:18,400 --> 00:22:23,279 say, like my favorite one has always been the Pilsner because that's just kind 271 00:22:23,319 --> 00:22:27,000 of, you know, the challenge that I kind of created for itself a 272 00:22:27,000 --> 00:22:33,039 long time ago. But I've been drinking that the double ippa because we just 273 00:22:33,240 --> 00:22:36,720 we're running out of it, you know. But next to that would be 274 00:22:36,759 --> 00:22:42,000 I guess the sour for me, the double ipa that you use citra and 275 00:22:42,079 --> 00:22:45,440 mosaic in that, And I thought there was one more on the can, 276 00:22:45,519 --> 00:22:47,160 but I don't have a can in front of me right there. A second, 277 00:22:47,200 --> 00:22:52,119 Yeah, some some big, popular, very focal hops. Yeah. 278 00:22:52,200 --> 00:22:56,799 Yeah, So if you're looking for an IPA. They're using all the same 279 00:22:56,839 --> 00:23:02,680 hops, all the same ingredients that you're going to get from a hot butcher 280 00:23:03,000 --> 00:23:07,880 anywhere else. There's just no alcohol in it. That's right. And now 281 00:23:07,880 --> 00:23:11,960 it's been one of our fastest selling beers in terms of velocity. We also 282 00:23:11,240 --> 00:23:18,640 are data partner with the charity Institute of Non Violence Chicago, and we're donated 283 00:23:18,680 --> 00:23:23,000 tempers in the beer sales to that beer to help under serve neighborhoods in Chicago. 284 00:23:23,039 --> 00:23:26,599 So we're really crowded that and it's sold out in a month. Aside 285 00:23:26,720 --> 00:23:30,079 available on our website. Every form I look at, it's getting rave reviews, 286 00:23:30,079 --> 00:23:33,440 So we're trying to bring it back as fast as possible for any of 287 00:23:33,440 --> 00:23:37,359 those those listening, because it's it's kind of a rear style too, like 288 00:23:37,400 --> 00:23:41,640 there's not many there's not many brews making it. That leaves up the actually 289 00:23:41,640 --> 00:23:48,319 to my next question. When the tap room itself looks phenomenal. I wish 290 00:23:48,319 --> 00:23:52,079 I could have been there today, but my lower back as other thoughts about 291 00:23:52,640 --> 00:23:56,319 that, But the tamp room looks really great, and you mentioned on the 292 00:23:56,319 --> 00:24:00,799 website there's a lot of charitable things you do. It's not just the tap 293 00:24:00,880 --> 00:24:07,160 room. You have yoga and other types of events there. What type of 294 00:24:07,200 --> 00:24:11,000 events do you have at the tap room? We have live music every weekend. 295 00:24:11,240 --> 00:24:14,720 That's that's a given. We've had that since since we've been been open. 296 00:24:14,960 --> 00:24:18,359 And then typically be once a week, if not once every other week. 297 00:24:18,400 --> 00:24:21,920 We'll have some sort of help related eventage. You mentioned yoga, we 298 00:24:22,000 --> 00:24:26,839 have that off and we'll club, we have CrossFit style events. But we 299 00:24:26,880 --> 00:24:30,079 also do things with charities where where you let them use our stage or we 300 00:24:30,119 --> 00:24:33,240 have a really nice stage, so we'll do things of storytelling. We have 301 00:24:33,960 --> 00:24:40,079 open mic nights, We have charity benefits here, so just a lot of 302 00:24:40,119 --> 00:24:44,160 that, and we're gonna we're gonna be opening something soon called Community Stage because 303 00:24:44,160 --> 00:24:47,440 we found that side. You know, if you think about maybe kids in 304 00:24:47,519 --> 00:24:52,000 school rock or like people that just want to gage in a place to go 305 00:24:52,079 --> 00:24:55,200 hang out at but we can't really afford one, or you know, I 306 00:24:55,240 --> 00:24:57,160 definitely knew no when I was younger, there's it was really hard to find 307 00:24:57,200 --> 00:25:00,720 something like that. So we're gonna open it up in and and donate kind 308 00:25:00,720 --> 00:25:04,480 of the stage space like maybe once or twice a months based on need, 309 00:25:04,799 --> 00:25:08,799 and see how that goes as well. So yeah, our missions to not 310 00:25:08,799 --> 00:25:11,160 only make awesome beer, but just to give back the best we can as 311 00:25:11,160 --> 00:25:17,759 well. Oh that's awesome. Now the website says you have snacks and pizza. 312 00:25:18,160 --> 00:25:21,559 It said the best frozen pizza out there. So how good is that 313 00:25:21,680 --> 00:25:26,880 pizza? It's pretty good? All right? Well that I was just saying. 314 00:25:26,880 --> 00:25:30,000 I've seen people come into the bar and order. They'll get a beer 315 00:25:30,160 --> 00:25:33,680 and then they'll have to take a pizza home with them, so not even 316 00:25:33,799 --> 00:25:37,680 not even like cook, they just want to take piece of them. Yeah. 317 00:25:37,400 --> 00:25:42,279 What different varieties of pizza do you have there? Yeah, just the 318 00:25:42,359 --> 00:25:45,960 kind of the ones that you you'd expect getting like an afraid oh that we 319 00:25:45,000 --> 00:25:51,519 have saftage peperni And the reality is like we're not. We're not e able 320 00:25:51,960 --> 00:25:56,119 to given like zoning to have like a full kitchen here. But the reality, 321 00:25:56,599 --> 00:25:59,640 the reality of it is like people like to eat when they're at a 322 00:26:00,000 --> 00:26:03,400 brewery, and not everyone likes to just the order us or overeats. So 323 00:26:03,480 --> 00:26:07,160 you wanted to come up with something. And having grown up on the South 324 00:26:07,200 --> 00:26:10,519 Side Chicago and going to these taverns when I was way under age and I 325 00:26:10,559 --> 00:26:14,799 shouldn't have been there, and having frozen pizzas at the bars. It was 326 00:26:14,920 --> 00:26:18,559 just like just this memorable thing. So the nostalgic or bring that back is 327 00:26:18,599 --> 00:26:22,400 pretty cool. Yeah. I remember many times just you know, burning the 328 00:26:22,480 --> 00:26:26,559 roof of my mouth from some tabora frozen pizza as a kid. It just 329 00:26:26,720 --> 00:26:29,799 you know, washing it down with the pepsi or whatever they decided to give 330 00:26:29,839 --> 00:26:33,440 you. A hunt of her son. Do you also have food trucks or 331 00:26:33,519 --> 00:26:38,720 other things like dad on weekends? The cool thing is we're across the parking 332 00:26:38,759 --> 00:26:45,160 lot from Solomos. Okay, they have a phenomenal food truck program that you 333 00:26:45,240 --> 00:26:48,079 know, we our first like month here and we were like, okay, 334 00:26:48,160 --> 00:26:52,839 this is too complicated right now for us. And it's what's it complicated or 335 00:26:52,920 --> 00:26:56,200 order of food truck? It complicated to just make sure that we have the 336 00:26:56,319 --> 00:27:00,279 right traffic coming in here at the right time for the food truck. We're 337 00:27:00,319 --> 00:27:03,079 just getting it wrong. And we're like, we gotta focus on our beer 338 00:27:03,200 --> 00:27:04,960 and making our beer and shipping and you know all that other stuff. So 339 00:27:06,319 --> 00:27:08,079 we're like, let's just partner with Solo. Multip'll use you know, people 340 00:27:08,119 --> 00:27:11,720 are coming in here, they'll they'll use they'll go over there for their their 341 00:27:11,720 --> 00:27:15,279 food because we're literally like one hundred feet away. It's kind of silly to 342 00:27:15,279 --> 00:27:18,880 have two food trucks and parking lot as well your tap room. They're open 343 00:27:19,920 --> 00:27:26,480 Tuesday through Sunday, normal hours. What time are your hours there? Noon 344 00:27:26,559 --> 00:27:33,440 until eights Tuesday through Thursday, then Noonshill ten Friday and Saturday, and then 345 00:27:33,559 --> 00:27:37,640 Noonshill five on Sundays. Okay, Now, you know I mentioned I picked 346 00:27:37,680 --> 00:27:41,000 up stuff at bottles and cans and in the city, you could grab it 347 00:27:41,200 --> 00:27:48,680 at your bottle shops. Like you'remiscuous Beer Temple. I've seen it changed stores 348 00:27:48,799 --> 00:27:52,279 like Binny's. Are you available in any of the grocery stores like jewel or 349 00:27:52,319 --> 00:27:56,519 Mariano's yet? Yeah, it's a great question. So we are. We 350 00:27:56,640 --> 00:28:00,519 just signed with our first distribution partner you with Beverage, So we are going 351 00:28:00,680 --> 00:28:07,519 to be dappering stores coming this fall and spring, and just like I think, 352 00:28:07,519 --> 00:28:11,039 it's going to start slow but then ramp up. And we are also 353 00:28:11,559 --> 00:28:18,200 in the fifth yard line of signing with another distribution partnership in the Chicago Proper 354 00:28:18,279 --> 00:28:22,119 area. And then on top of that, we're going to open up likely 355 00:28:22,480 --> 00:28:26,680 three other states by the end of the year, so three other markets as 356 00:28:26,720 --> 00:28:30,880 well in the Midwest area. That's cool. You mentioned shipping before, and 357 00:28:32,599 --> 00:28:34,880 the PR person Mandelin that got a hold to be a couple of weeks ago, 358 00:28:36,319 --> 00:28:40,400 she mentioned that you sell on Amazon. Yeah, we do, so 359 00:28:41,000 --> 00:28:45,160 most of the business thus far has been online on our website at copering dot 360 00:28:45,200 --> 00:28:51,880 com and on Amazon. We started with Amazon as a channel in March of 361 00:28:52,000 --> 00:28:56,880 this year and we've nearly ten xts the growth where Amazon's recommended pick on five 362 00:28:56,960 --> 00:29:00,640 of our styles. So anyone's taken up their phone and want to wants said 363 00:29:02,279 --> 00:29:06,160 check that. Just putting gluten free beer and Amazon and you'll see you'll see 364 00:29:06,200 --> 00:29:10,519 freedom calli Kale, which is a craftl about gluen beer that we made show 365 00:29:10,640 --> 00:29:15,200 up as as Amazon's choice, which is pretty cool. So it's it's well, 366 00:29:15,599 --> 00:29:18,680 there's a really good kind of flywheel that going on where people can see 367 00:29:18,720 --> 00:29:21,240 us on the Amazon, people see some sores, people see the little gaper, 368 00:29:21,319 --> 00:29:23,920 and people see us online on our website and they're buying through all these 369 00:29:23,960 --> 00:29:27,359 different places. And we also have a beer membership club where someone could mix 370 00:29:27,440 --> 00:29:32,119 and matches six pack and because the velocity of the beers that James has been 371 00:29:32,160 --> 00:29:33,920 able to create. It's no one gets bored, so you're not getting the 372 00:29:33,960 --> 00:29:37,000 same thing every month. You get it a nice selection to choose from. 373 00:29:37,799 --> 00:29:41,799 Yeah, that mixed pack sounds pretty good. What doesn't entail you join at 374 00:29:41,839 --> 00:29:47,079 the group pub? Yeah, you know, you just join online so you 375 00:29:47,160 --> 00:29:49,599 can go to our website and go to beer Membership page. There's three different 376 00:29:51,279 --> 00:29:53,960 tiers. The first tiers enthusiasts, so you could pick two six packs a 377 00:29:55,000 --> 00:29:56,799 month. You get free shipping, so if you're not in the area. 378 00:29:56,839 --> 00:30:00,319 We shipped almost every state in the US. Our shipping process is really good. 379 00:30:00,400 --> 00:30:03,119 To ship out the next day, and then you get a five percent 380 00:30:03,200 --> 00:30:07,920 store just counting. The second second tier is Believer Tier, and that's ten 381 00:30:08,000 --> 00:30:11,960 percent. You get three six packs and the fourth days v IP and then 382 00:30:12,039 --> 00:30:15,960 you get essentially a case a month, but you get to mix and match. 383 00:30:15,400 --> 00:30:18,559 You'll get an email before your ordershipped out, and you get to change 384 00:30:18,559 --> 00:30:22,680 your selection every month. Oh that's cool. Yeah, I'll have to definitely 385 00:30:22,799 --> 00:30:27,559 look into that. Joe James, I thank you both for coming on. 386 00:30:27,799 --> 00:30:32,279 I really appreciate it. I can't wait. Later in the show, I'm 387 00:30:32,319 --> 00:30:37,119 gonna bust open that double IPA and I picked up that was it that Callie 388 00:30:37,000 --> 00:30:41,400 one you just mentioned? So those are the two I picked up in Bottles 389 00:30:41,480 --> 00:30:44,839 and Cans, And later on in the show I'll have a more in depth 390 00:30:44,960 --> 00:30:48,759 or view and put something up on YouTube. But I really thank you both 391 00:30:48,839 --> 00:30:52,640 for coming on. I can't wait to come down in Apriville and visit Go 392 00:30:52,799 --> 00:30:55,319 Brewing. Yeah, thank you very much. Let's know how you like to 393 00:30:55,759 --> 00:31:03,759 anytime. Hey, I'm pantsl Sarin. This is Stevie and I'm Aggie and 394 00:31:03,839 --> 00:31:08,319 we are bfy TWF podcast all about playing games and having fun. Our games 395 00:31:08,359 --> 00:31:12,039 are usually based on British panel shows and game shows, but we'll play anything 396 00:31:12,079 --> 00:31:17,279 that captures our attention and imagination. Why it's right there in the title. 397 00:31:17,920 --> 00:31:22,640 You'll never guess what the F stands for. All Right. The first of 398 00:31:22,759 --> 00:31:29,039 the Go Brewing beers I'm gonna have is Freedom Callie Pale. This is not 399 00:31:29,240 --> 00:31:33,920 only not an alcoholic beer, this is brewed without gluten and they use Galaxy 400 00:31:34,480 --> 00:31:38,880 and Sultana hops. This is also going to be up over on YouTube, 401 00:31:38,960 --> 00:31:41,880 so if you want to see it, you could head over to YouTube. 402 00:31:41,960 --> 00:31:57,799 But let's crack this open. Freedom Callie Pale is nice, color, good, 403 00:31:59,039 --> 00:32:04,160 amber color to it spout put I get the nice hopper on me here. 404 00:32:06,039 --> 00:32:10,160 No, that's a really good beverage beer if you will. They because 405 00:32:10,200 --> 00:32:15,799 this is gluten free, so this has millet and buckwheat puts in this as 406 00:32:15,839 --> 00:32:21,599 opposed to your traditional greens. But I think this is good. I get 407 00:32:21,839 --> 00:32:27,519 nice multi flavors here as well as the hops, which are great in any 408 00:32:28,240 --> 00:32:35,000 normal pale ale or IPA. I think this is really good. That's something 409 00:32:35,119 --> 00:32:38,000 I would drink all the time. I think this is a winner. So 410 00:32:38,400 --> 00:32:44,279 I'm looking forward to their double IPA that I'm going to have on the next 411 00:32:44,319 --> 00:32:49,519 segment. But I think this is good, So definitely check out Go Brewing 412 00:32:49,920 --> 00:32:53,880 get their freedom Callie Pale. I think this one's a winner. Whether you 413 00:32:54,000 --> 00:32:59,079 go to the brewery or you pick it up locally or online. This is 414 00:32:59,160 --> 00:33:04,400 one I think you should definitely put in the cart. All right, the 415 00:33:04,480 --> 00:33:08,960 next Go Brewing beer, I'm gonna have its double IPA. This is called 416 00:33:09,559 --> 00:33:15,799 not just another story double I PA. As you heard on the interview, 417 00:33:15,119 --> 00:33:22,839 they use Citra Mosaic and Simco hops here. I'm really looking forward to this 418 00:33:22,079 --> 00:33:35,359 after the way they were describing it. So let's crack it open beautiful color 419 00:33:35,480 --> 00:33:38,160 here. If you're watching on YouTube, you'd see it as a really nice 420 00:33:38,279 --> 00:33:43,480 dark amber color. And if you're watching on YouTube and you're saying, Dave, 421 00:33:44,039 --> 00:33:47,319 what the hell is with your tooth? I'm having some dental work done. 422 00:33:47,839 --> 00:33:54,559 I have a new tooth coming next week. So you think the Kardashians 423 00:33:54,640 --> 00:34:00,160 take a day off. No, They're always putting out content. So I'm 424 00:34:00,160 --> 00:34:06,000 looking ridiculous for you. But let's talk about the beer again. Really nice 425 00:34:06,119 --> 00:34:12,480 color. I love the aroma here. You really get the hop notes up 426 00:34:12,559 --> 00:34:20,199 front. I think this smells really good. That's really good. I get 427 00:34:20,280 --> 00:34:25,760 the malt notes. It's got a little trying to think little crackery maybe, 428 00:34:27,280 --> 00:34:31,519 but I'm also getting the hop flavors here. I think this is really good. 429 00:34:31,599 --> 00:34:35,960 And this is something like the first one, the Calie pale Ale. 430 00:34:36,320 --> 00:34:39,079 This is something I'm definitely gonna drink again. It's not going to be just 431 00:34:39,199 --> 00:34:44,079 a one off for the show. I think this is really good. Yeah, 432 00:34:44,639 --> 00:34:51,199 definitely. I could see me picking up more and for days that I 433 00:34:51,360 --> 00:34:57,039 just don't want to have like a regular beer, I could have this satisfy 434 00:34:57,239 --> 00:35:01,559 my craving for a beer and not you know, get a lousy night sleep 435 00:35:01,639 --> 00:35:06,719 and all of the other bad things that happen when you drink too much beer. 436 00:35:06,920 --> 00:35:12,559 So I think Go Brewing is definitely a winner. You should definitely look 437 00:35:12,639 --> 00:35:15,679 this one up. If you find it, put it in the cart. 438 00:35:15,800 --> 00:35:20,320 It's that good. I wouldn't steer you wrong, but I think this one 439 00:35:20,480 --> 00:35:28,880 is excellent and is something I'm going to drink more of. That's going to 440 00:35:28,960 --> 00:35:30,960 wrap things up for this edition of Beer in Front. I thank you for 441 00:35:31,079 --> 00:35:36,519 listening. I want to thank again Joe Turo and James Bigler over at Go 442 00:35:36,719 --> 00:35:42,320 Brewing for coming on. Please check out their brewery at sixteen sixty five Quincy 443 00:35:42,400 --> 00:35:45,960 Avenue in Naperville, Illinois. If you'd like to get a hold of me, 444 00:35:45,519 --> 00:35:51,760 you can email me Dave at beer infront dot com and on social media 445 00:35:51,840 --> 00:35:55,039 at beer in Front even threads in Blue Sky. If you'd like to support 446 00:35:55,079 --> 00:35:59,360 the show or my Damn tooth, you can head over to Patreon dot com 447 00:35:59,480 --> 00:36:04,480 slash beer in Front for more details. This AI voice won't be back next 448 00:36:04,519 --> 00:36:08,199 week. How do they take away my Chicago accent? Jay Goffs, Thanks 449 00:36:08,239 --> 00:36:12,599 again for listening. I'll talk to you next week, and remember sometimes the 450 00:36:12,679 --> 00:36:14,440 Beer in Front of you is the best one yet