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What I do is now I'm focused
on still the marketing and sales components and

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helping your business grow, but doing
it in a way where I can help

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you build your own team, develop
your own strategy, so you can do

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everything in house and do all that
with remote workers, so it is feasible,

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it can be consistent. And look, when you're trying to grow a

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small business, there's a couple of
things right. The first thing is one,

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they tend to become all consuming,
so there's so much to do,

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There's so many different things pulling our
attention so many different ways. It's difficult

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not to just constantly be working and
constantly get be wrapped up in with the

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business needs. And the second thing
is you're listening to Carrie Let's's Financial Survival

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00:00:43,479 --> 00:00:48,960
Network, where you get valuable information
you just can't find anywhere else to thrive

12
00:00:49,000 --> 00:00:54,600
in today's trying times. You need
the Financial Survival Network now more than ever.

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00:00:55,159 --> 00:00:59,759
Go to Financial Survivalnetwork dot com and
get your free newsletter and gift.

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00:01:00,280 --> 00:01:08,959
Financial Survival Network now more than ever, and welcome you are listening to and

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watching the Financial Survival Network. We
are on the road. I am in

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Thailand right now and playing the Digital
Nomad and Hey, any of you people

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out there in Thailand, I'll be
here for another week and a half or

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so. Shoot me at email kl
at Carrie Lutz dot com if you want

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to get together. Love to see
you. I've already met John. John

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been a loyal fan of the show
for many years and him and his wife

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were so nice. Showed me all
over Bangkok, introduced me to people where

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I am now, I'm further south
than the country and just have been having

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the most amazing time. The food, the people, the culture, it's

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amazing. My producer Melissa's schedules a
meeting with Scott Cox. We're talking and

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it turns out we're like a couple
of miles away from each other. Hey,

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Scott, you've been playing the Digital
Nomad for quite a while now.

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It's great to have you on the
show, and I know you've got some

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useful information if you are a small
business you're looking to scale up, and

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you're looking to not work for the
business, but have the business work for

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you. Because so many times I've
been in this small businesses, you wind

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up you are working for the business. You've got a job, and what

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Scott, you help people do is
actually liberate themselves from that so that the

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business works for them, building remote
teams to just tell us how you do

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this. Yeah, so again,
thanks for having me on and I look

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forward to connecting here. So it's
going to be it's gonna be a lot

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of fun. I love living in
Thailand, love living this digital nomad life.

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And you know, I left these
dates probably two years ago. At

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this point, I've been traveling around
South America Southeast Asia, probably two best

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regions of world. And yeah,
it's been a good life. And so

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you know, I had a marketing
agency for quite a few years before I

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started this, and you know,
one of the reasons why I transitioned was

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because as a facilitator of you know, like I had my own team and

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I would go to small businesses and
I would help them implement you know,

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marketing through my team. You know, it just there was a disconnect between

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the small business owners really getting it
and how much I was really able to

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help them scale because we would come
in, we would help the market,

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they would start to have you know, success, they would have more sales,

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and then they didn't know what to
do, so they would struggle to

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hire. They would struggle to know
systems to put in place. They would

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struggle to know the processes all these
things. And I struggled with this stuff

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too, like it was my thing, scaling my business. I you know,

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I thankfully and luckily I had some
really good mentors that were in my

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circle that could really help me and
guide me. You know. I even

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had like one of my good friends
is a he's a really art or programmer,

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developer. He built his own CRM
from scratch and so he's like a

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systems process guy, and he really
helped me get in that mindset of cultivating

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that. And so what I do
is now I'm focused on still the marketing

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and sales components and helping your business
grow, but doing it in a way

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where I can help you build your
own team, develop your own strategy so

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you can do everything in house and
do all that with remote workers, so

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it is feasible, it can be
consistent. And look, when you're trying

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to grow small business, there's a
couple of things, right. The first

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thing is one, they tend to
become all consuming, so there's so much

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to do. There's so many different
things pulling our attentions so many different ways.

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It's difficult not to just constantly be
working and constantly get be wrapped up

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in with the business needs. And
the second thing is it's expensive to grow

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business. It's expensive and time consuming
in and of itself. And so you

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know, utilizing remote workers, which
is what I started doing when I started

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my marketing agency, has really been
a game changer. It's allowed me to

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hire quality employees. It's allowed me
to you know, automate systems and processes

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in my business, or at least
take them off of my blate. I

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don't have to worry about them.
And so, you know, when I

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was in my marketing agency seeing all
these happen, all these things happened,

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seeing the business owners my clients struggle
with these things, you know, I

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just said, hey, I can
help people in a bigger, more impactful

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way. I live an amazing life, as we've discussed them in Thailand,

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and I've been bouncing around the world. And whether people want to travel or

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not, they want to spend more
time with their family, or they want

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to volunteer more in their communities,
whatever it is that people want to do.

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A small business is a path to
that, but you have to do

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it correctly. And so my goal
is to help we'll get more out of

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life by creating a small business actually
serves them, like you said, instead

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of them serving small business. Yeah, So how do you do it correctly?

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What is the key towards towards making
the business work for you and not

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being a slave to your business?
Yeah? Well, and I mean this,

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I think this conversation has been quite
It has been discussed in different circles

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quite a bit, and so you
can find this. It's nothing new,

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but it's it's systems, processes and
people. Right. But the biggest thing

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here is and a lot of people
say that, right, systems process people.

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You know, you put a system
at place, you give them,

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you hire people, and you give
them a process to work the systems,

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and that's it, right, And
it essentially is that the biggest thing is

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is us as business owners. There's
so many in so many areas when it

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comes to managing people, knowing how
to create systems, you know, putting

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these processes. We are just typically
not educated and we have little experience on

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how to do these things successfully and
navigating different problems that come up. And

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so it is some processes. It's
hey, if you are trying to do

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some sales, you should have a
CRM, and you should have you know,

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a salesperson that's made not CRM,
and you know you should give them

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an instruction on how to utilize the
CRM so it matches the workflow in your

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business. But those things tend to
see these seem to be pretty foreign with

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you know, small business owners.
Even if we just look at sales,

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then we look at marketing, like
how does some owner put together a sales

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pitch successfully that allows them to sell
their business? You know, And so

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there's so many things within us.
You know, that's my biggest My biggest

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thing is you know, we can
look at those three items, but you

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know we we have to be able
to be willing to grow and learn and

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and change and change, right the
jet D to see where change? Yeah,

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well, you know it's even like
the biggest objection I get to hiring

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remote workers is well, what can
they do? And can I trust them?

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You know? And it's honestly good. Probably you can probably trust them

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more than you can trust someone you
know from a Western country. To be

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honest, they're hard at working,
they want to perform well, they actually

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see your job at or to six
dollars an hour as a great opportunity for

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right, so they appreciate, you
know, Versus you're going to pay someone

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in the States. I don't even
know what you pay now, I mean

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what the twelve fifteen dollars an hour
twenty end up? If you want some

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actually, yeah something right, So
it's insane what you're gonna pay. Versus

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you can go find someone who's gonna
work twice as hard. They're going to

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be more loyal, they're gonna stay
much longer in your business for you know,

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five bucks an hour, six bucks
an hourly, you know you're gonna

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go there three boy, they're grateful, right, gightful for the position.

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Yeah here, yes, sir,
yes, ma'am, thank you. You

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know all those things where you know, even maybe a twenty dollars hour play

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in the state should still get you
know, begrudging looks and you know,

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showing up late and you know who
knows what it's Oh. I always say

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that there's a two kinds of people
in the world, those who can't do

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enough for you and those who can't
do enough for you. Right right,

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exactly exactly. We lost your camera
there, I lost your camera and your

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mic and my mike. Oh,
now you're there. Now we got it.

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Sorry about that. I was just
switching around apps here. So hey,

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I always say there's two kinds of
people in the world, those who

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can't do enough for you and those
who can't do enough for you. And

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certainly hiring remotely, you know,
they might not have the knowledge base,

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but they are very trainable, motivated
because they're grateful for this opportunity because hey,

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six bucks an hour in Thailand is
some major money for these people.

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It's life changing for them. Yeah, And here's the thing is where we're

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at this these days, right,
you have technology, We have AI software,

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especially when it comes to marketing and
sales. You know, tasks and

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skill sets that that you know,
most businesses are trying to get done.

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You campair, you know, a
five dollars an hour VA who maybe has

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eighty percent ninety percent English capability with
chat GBT or an app like Hemingway,

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where it's going to basically take what
they've written, it's going to expand on

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it and then you can drop it
into a Hemingway which is going to reformat

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it into great English at a certain
reading level whatever you want, which is

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going to give you amazing content.
You know, at a really digestible reading

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level. But then you're paying five
dollars an hour to get it done.

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So really, you know, maybe
a couple of years ago I could see

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like, yeah, you know,
okay, if you need someone who is

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like a really proficient English copywriter,
you're gonna have to pay more. And

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we're talking like ten dollars an hour, which if you've been in business,

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you've been in marketing, you know
copywriters go for way more than that.

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But you know, with AI,
it's just I mean, they can work

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faster, they can get more done
and better quality. Well, right now,

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as we speak, my AI note
taker read dot AI is transcripting this.

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It's going to come up with a
summary, and then I take that

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and use it to write show notes. It enabled me. I had somebody

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who was paying twenty plus dollars an
hour or two in the States who wrote

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show notes. She was amazing,
but she didn't really understand the business that

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I'm in. What I do.
Now, I take this and it's about

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ninety percent as good as her.
I pay for this red AI one hundred

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twenty dollars a year and instead of
one hundred and twenty a week or one

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hundred and fifty or two hundred and
you know, and my workflow has improved,

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So the AI can really do a
lot for you. So that's just

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one example of what you can do. And when you're when you're looking to

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help people and you know you onboard
them into your process, what are you

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looking for when you take on a
client, Because you don't just take anybody

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on. They've got to meet a
certain criteria because you only want to work

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with people who are going to be
successful, right Scott. Yeah, And

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I mean sometimes you know, it's
hard to know who exactly is going to

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be successful. But yeah, I
mean pretty much the kind of client that

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I'm looking for is going to be
someone who's in the service industry. It

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could be residential services, it could
be blue collar, it could be white

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collar services. That's kind of really
my niche from the marketing agency. That's

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what I know really well. It's
also one of the more difficult industries I

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think to market versus something like an
e commerce. I mean, they all

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have their pros and cons, but
yeah, it's goodbal services, yeah,

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yeah, but services industry you know
probably doing you know, I've you can

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go to my website, have varying
packages. So the first kind of offer

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I have is an audit where I
come in and I just basically we have

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like one hundred and seventy five point
audit, We go through your business and

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we just kind of highlight all the
problems for you. So anyone at that,

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anyone at any level could benefit from
that. Obviously probably want to be

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doing around you know, six figures
a year, you know, one hundred

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thousan in a year, one hundred
twenty thousand a year to really benefit from

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that, are implementing, and then
you know, you need to be in

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a mode of looking to hire.
You need to be you need to be

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open to the idea of letting go
of some of the things in your business.

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So, you know, starting around
one hundred thousand and up, you

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know, a lot of my clients
are in the sixth you know, six

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00:14:22,000 --> 00:14:26,759
figure to low seven figure range looking
to scale the multiple seven figures, but

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at the same time not be making
you know, one and a half million

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00:14:30,919 --> 00:14:33,440
dollars a year, be profiting fifty
thousand, you know, and so,

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and be working eighty hours a week
in the business, which is how out

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of seem to be building their businesses
who wants to do that. I mean,

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I've been there, done that,
I got the T shirt, I

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was successful, but knowing what I
know now, I would just never do

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00:14:50,320 --> 00:14:54,919
it the way then. Yeah,
say, man, I want a simple

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life. I want to enjoy my
life. So you know, if I

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can hire some remote workers, I
can get some AI software, and I

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00:15:01,679 --> 00:15:05,120
can get some systems in place to
help manage everything, and I can work,

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you know, ten to twenty hours
a week and live a great life

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in Thailand or wherever I am.
And you know, so happiness, right,

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the happiness factor. Everything you do
should be aimed at achieving happiness and

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a blissful balanced state. But unfortunately
not usually the case. You know that

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old saying most people lead a life
of a quiet desperation. Yep, absolutely,

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yeah, you know, I think
happiness is one of those things where

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I don't necessarily think that's the goal, because happiness, you know, can

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fade different times and things like that. But I think you choose to be

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happy, and I think if your
environment is correct, it's much easier to

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choose to be happy. So like
you can create an environment where you know,

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you don't have to be like,
I'm going to be happy today you

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know, like, you know,
you can just be happy because you've created

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a simple life. And I think
that's one of the problems. You know.

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We were talking, you know,
briefly before we started the podcast about

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you know, the US and everything, and I think that's just one of

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the things that the West does,
especially the US, does really well,

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is they just keep people busy.
And I think that part of people in

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the rat race, if we keep
them busy, they'll be distracted and they

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want, you know, on the
wheel exactly, hold out a little food,

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hold out some drugs, to hold
out to entertainment prospects. But you

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know, what we're talking about here
is the difference between I heard a doctor

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say it on YouTube. It's not
my thing. He says, pleasure is

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dopamine happy. This is they're atoning, right, and it's so true.

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So hey, I'm going to put
you on the spot here, Scott.

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Three things if you're a business owner
you can do right now to up your

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marketing game. All right. Three
things. Start documenting what you're doing.

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You don't have to just create random
content or try to create random content.

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Document what you're doing. That's a
Gary v thing that has always been true

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and resonated with me. So just
document it, put that out there for

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people to see, and let's see. What would the third thing be,

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Document what you're doing, put it
out there, and be consistent, honestly,

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be consistent. That those would be
the three things, as simple as

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that, because most people aren't.
Most people are documenting what they're doing to

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create these Uh, they're trying to
create these you know, like like a

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lot of small business owners and it's
just because we don't know. But we'll

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go out and we'll hire a spend
five thousand dollars on a company to do

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a three minute commercial, right,
and it's like, no one's watching a

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three minute commercial any more. Yeah, there's no way. Man. If

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you get them to watch for fifteen
seconds, you're doing amazing, right,

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So you know there will document what
you're doing, make and that'll be interesting

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because people are actually and you see
this on TikTok, right. You see

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how many people are just you know, metal workers and wood fabricators and all

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these things and they're just literally have
a camera on a tripod and they're just

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recording and talking to the camera.
It's fascinating and I have to tell you,

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I got to tell you a funny
story about that. Yeah, toilet

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in my house. It was doing
what's called phantom flushing because leaking the flapper

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isn't the ceiling, so the water
drains out and then when it gets to

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a certain point, it flushes,
and that's called phantom flushing. So I

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said, well, hey, I'm
pretty handy. I'm going to go onto

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YouTube and I'll find I'll find some
plumbers to tell you how to fix it,

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what to do. So I go
and they say, buy a flapper,

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and so I buy it, and
of course I buy a universal flapper,

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which I come back and I said, well, as long as I'm

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doing one toilet, I'll do the
other toilet too, because it's probably going

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to need it. So of course
the universal flapper is not universal. It

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doesn't fit mine. So back to
home depot, return them, get to

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get the other universal flapper. I
get that, and all right, I

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pulled the other one out. I
made the mistake of not turning off the

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water and there's a hose that goes
into the float and I'm not the hose,

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and all of a sudden, water
is shooting all over the place.

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I'm drenched. I'm cursing my brains
out. Finally I get to wherewithal,

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I turn off the water and the
toilet, which I should have started with,

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and I do. I'm thinking,
oh my god, I'm going to

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have to call a plumber here now
to come fix this thing, and he's

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gonna laugh at me, and I'm
gonna have to pay more money for him

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to fix my mess. Well,
I get my wits about me, put

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the hose back in, change the
flapper. The phantom flushing stopped. So

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the point is, when you start
doing this, you're gonna get soaking wet

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because I'm gonna make mistakes. But
the end and goal the satisfaction of not

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having to call the plumber to come
fix your mess out these the uncomfortability that

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you encounter. So I think I
think you really could teach people a lot.

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Hey, how do we find you? How do we connect with you

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on the web? Assuming that we're
not traveling to Thailand. Yeah, if

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you're coming to Thailand, I'm here
for a while, so definitely, uh

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you know, let me know.
But you can go to my website at

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Stxconsulting dot co, so you can
find out more about what I do there.

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But you can also connect with me
on social I have a YouTube channel

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where I publish videos. We're actually
changing up the style of videos. We're

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going to start doing more documentary and
stuff and kind of I've done a lot

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of videos on sales, marketing and
vas or remote workers. So if you're

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looking for how to do those things, all of that content is on your

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channel. We've got sixty something videos
on there that highlight those things from a

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top level that can be applied to
any business. And now we're going to

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start kind of We're still talking about
those things, but I'm going to be

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showing how this plays out in my
life, because see, people seem to

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be way more interested in how I
actually live my life by implet themselves,

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right, So we're going to be
highlighting that and showing my life of getting

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multiple passports and moving countries and you
know, how do I like, how

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do I just literally decided to move
to Thailand in December. Two weeks later

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I left Indonesia and now I'm living
in Thailand. I'm like, when you

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have a business, how do you
do that? You know, like,

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I think most people want to saw
to do that. So you can follow

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me on YouTube at no Mad Talk
and that oh is a zero, so

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00:22:14,279 --> 00:22:18,880
n zero mad talk and then you
can find me on Instagram, Facebook,

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00:22:18,920 --> 00:22:23,160
everywhere else at the same handle and
zero mad talk and yeah, in follow

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00:22:23,240 --> 00:22:26,799
my jail reach out. All right, excellent, man, Hey, we

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really appreciate you coming on. Got
a question for Scott or myself. The

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email address is kl at Carrie LUTs
dot com. Even though I am twelve

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00:22:36,400 --> 00:22:41,200
thousand miles away from Florida, I'm
still getting all my emails and everything.

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I've got the local Tie cell phone
service, so I've got my data,

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so I'm still a data junkie.
Kl at Kerrie LUTs dot com. We

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00:22:51,799 --> 00:22:56,960
return everything and hey to get Scott's
link and everything else. It's in the

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00:22:56,000 --> 00:23:02,480
show notes this interview on Financial Survival
Network dot com. And while you're there,

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00:23:02,559 --> 00:23:04,279
sign up for a free newsletter.
Scott. Been a pleasure. We

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00:23:04,359 --> 00:23:10,240
will definitely connect soon. Sounds good. Thanks for listening to Carrie Letz's Financial

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00:23:10,279 --> 00:23:15,480
Survival Network, your solution to today's
trying times. For the latest, go

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00:23:15,559 --> 00:23:22,079
to Financial Survivalnetwork dot com. Financial
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