This episode comes to your ears thanks to the sponsorship of what concerns us with
the podcast, driven by argal, which seeks to touch people' s lives
in a meaningful and lasting way, addressing issues such as mental health, responsible
use of social networks, addiction to pornography among young people and different areas.
More that you can discover throughout its next ten episodes, which make up its
first season subscribe thanks to the potling that I will leave you in the notes
of this episode that starts below. We welcome you. On the other side
of the microphone. On the other side of the microphone, a project by
Jorge Marín Nieto in which you will find your daily ration of metapodcasting, with
news, events, tools or episodes of opinion in just ten minutes, ten
minutes, ten minutes welcome back to the other side of the microphone, as
every day to continue to know a little better the podcasting that surrounds me with
news, analysis, recommendations, events, experiences and episodes somewhat more special as
the case of today. I am Jorge Marin at the head of ob producer
and in this podcast every day I spent ten minutes or fifteen a horita that
I believe will be extended today to the other side of the microphone to sneak
into your favorite podcast app or player and offer you a new episode. I
say there are times that are a little shorter or sometimes that are a little
longer. Today this is a special occasion, since I am not alone and
I also come to offer you a new format that has emerged in the private
channel of patrons of this podcast, to which you can also join with a
simple virtual coffee. You just have to get in through the other side of
the microphone. I eat coffee bar. If you also join with one of
the subscription options from three to twelve euros a month, you will have a
number of extra advantages that you can well know the detail entering the url that
you just mentioned carnamen, but this is not what we want to talk about
today. I' m sorry. A few days ago there was a small
debate on the private telegram channel across the microphone following statements by the podcast Mamarachis
of the newspaper formerly known as the Catalan newspaper, where Laura fa and Lorena
Vázquez released these words that quickly went viral and slipped through a multitude of twitters,
telegram channels, Whatsapp channels, Facebook groups. Well, in short,
everything related to podcast creators and consumers. Let' s listen to them and
there' s been some information. Yes, it' s come to us,
it' s come to us in its day. You remember we respected
a little the exclusive sweet and dawn that we uncovered here. They were going
to pull out a podcast for us and we threw him out a little bit.
Well we said the subject, advertised them in the orren, but we
said at that time that the figure they had collected for the podcast reached the
six good podcast figures that she made as for the couple throwing loose the podcast
with all the good affection pulling loose and even those of Podimon. Saying that
it is this drama, because the person who signed the contract with them yes,
that was six figures, but between the two they took almost half a
million euros for that podcast in podimos that they have not recovered, obviously,
because imagine how many tall you have to make yourself and Podimon to recover that,
considering that everything they count. They don' t have a lot of
followers on social media either You know what the fuck was. Besides that contract.
Besides, they had to pay for travel, makeup, all kinds of
cases they didn' t count on when they got to Podimon, which I
don' t know if we can which countries they said. These two ladies,
who are they not giving the clicks you see. Well, there have
been destitutions in podimon and for this case, that this contract and there is
no more and that, moreover, with sweetness and dawn to, apart from
the pasture that has cost them in production, the production team was fried.
We' re not going to give details, but fried a few levels.
Yes, I mean, besides losing money without stopping, let' s say
the deal wasn' t the most cordial thing in the world, the most
professional thing expected. But of course there are people who win this pasture.
They end up turning to stop. For example, this was an audio,
for example, the podcast lasted a little longer. But after seeing and,
above all, hearing these statements, many of which I include, we take
our hands to the head and listening to the figure, which is what attracts
the most attention half a million euros, five hundred zero euros for a podcast.
Now we' re going to go into a little bit more detail to
break this news a little bit. Or he is. I don' t
know if it' s exclusive. Well this bombshell, but first let me
welcome all the comrades who are on the other side of the microphone today to
accompany me, because I' m usually alone, but today I' m
not. First of all, we' ve got Tony toonymoy from thatñonar
to Babes and he' s gonna jounate Technoos to Saico and I don'
t know if any sayonara. I don' t leave any more on the
way, but it' s not a question of getting too dizzy, of
getting people better. Well, now you tell us a little bit about what
this whole conglomerate is about, this factor and it' s already going to
moon xabi e to a b V of CQ. You often have to explain
to me what these acronyms are, what they mean. That' s Echo
to Fauno India, Victor Bravo is to one and BB. That' s
my amateur radio sign. I' m a amateur radio and Smith is like
my license plate when I do, yes, yes, if not now and
I' ve had Mira Tony Mira for many years. In the end we
' re all lion, don' t tell me you have one too.
I don' t read, not well, I read that it' s
loyal that I' m heading right now. Leo Menéndez of everything for a
podcast, the podcast that was missing and mammbler and surely leaves me something else.
Yeah, yeah, of course not right. Thank you very much.
Here I am and a servant Jorge Marín, who you hear regularly in this
daily metapodcast from the other side of the microphone and ob producer and one endless
more podcast that I will not put to number. Now welcome to everyone and
I want to play a little game with you. I' ve been set
up here by a timer. This I' m going to copy to the
bat buddies signs with sub bataran we' re going to put a timer of
thirty seconds to explain any of the projects you' re involved in. You
have thirty seconds for good, so let go a little bit of value spam
to explain a little bit that people know you, a little bit more.
I know they' re little for a lot of others for a few.
But Tony' s shift starts now and your 30 seconds start right now,
because I' m Tony, I have three podcasts. One is called Lady
Baby Cinema and Series. In a casual way, we gather a group of
friends and some guest comes from time to time, and we would be able
to ask questions because we like to know very much the tastes of others.
We' ve got him in plains. Technol is a daily podcast of about
ten minutitos style on the other side of the microphone, where as a narcissist
I talk about technology, which is one of the things I like the most.
I' ll fill it up. It' s a project of my
dearest pink friend and psychologist. Well, Tony, it' s a shame
I didn' t give you time. You' ve almost fulfilled it'
s okay there. Right, right, you just blew the bell on your
partner. Leo, get ready to start your 30 seconds now. Okay.
I' m a Leo. Arroba alien to the time on all social networks.
I talk about cinema and infinite baby series in many podcasts. I'
m talking about podcasting everything for a podcast. I talk about creation, talk
and write and do many things about creating content in Manmbler and collaborate in the
WordPress community, in particular with a podcast that we have with the wordpres Coruña
community. Or Leon hasn' t had time to ring the bell. Well,
what are we gonna do to him? Chavi, let me have a
second to set the timer to zero. Again come your thirty seconds begin already,
for I am chavy of the podcast of frequently a podcast for amateur radio
and amateur radio, all the people who like the radio in its wide spectrum
and for the moment is my only podcast in mind there is something out there
in vera, but it is my only podcast and it is a weekly podcast
and I have a great time doing it and I hope that people have fun
as well as I listen to it. Well, you didn' t get
30 seconds either. It' s all right and now I' d like
to know and ask you and we' re going into it, how much
you would have charged me for these thirty seconds of podcast, because bringing the
news of the podcast of itself a little less fras, maybe eye two.
I' d settle for two for thirty seconds, twenty Europeans, thirty Europeans.
It would be nice even fifty I can announce myself and I can charge
you clearly to see man, what you think our protagonists have done today,
because, after all, it is a personal brand podcast what they have in
them. Well, let' s get a little in a position. The
debate I bring today is about this audio that I listened to at the beginning
of madcast mamarachis and a little debate about how it acts. I can figure
out how the influencers are treating better, I don' t know if they
' re taking advantage of it. Let' s say they are working with
podcast format thanks to this platform of Swedish or Danish origin. If I am
not mistaken, and well then hear, after all, they are people who
have a lot of reach, who have a lot of audience in other areas,
not so in podcasting, as it seems to have come to light now
with this news bomb of half a million euros for the podcast, which is
not having as much success as they believed or as the platform wanted. I
have asked him and I want to send a greeting to Antonio Poveda, who
I know is a subscriber of Podimo. I' ve told you, listen,
put a eye on me Invest me a little bit inside the platform,
more or less. Give me the data, the data of the induced podcast
is called destination two points, the stars and so it has happened to me,
Boveda has thirty zero followers in podimo, with a total of ten plus
one, eleven episodes more or less and average are twenty minutes of duration.
Let' s remember that this is recorded in a studio that has its preparation,
which I imagine I want to think has a script The question is a
podcast is really worth five hundred zero euros, or here we talk about something
more than a podcast. I think this will come out with the four points
that we have here prepared. I don' t think we can calculate this
podcast by weight, so to speak, not by minutes, not by hours,
not by chapters, not by downloads, simply or by subscriptions. I
think we need to open up a lot more, because this isn' t
just a podcast. After all, here the podcast is an excuse and here
it has already released my opinion. I' ll give you a break.
I think this, logically, is a campaign of capturing users, of capturing
emails to capture an x percentage. I wouldn' t dare say a five
or a ten percent. I don' t know how many millions of followers
will have one and the other on Instagram, but this is logically intended to
attract many of this couple' s followers to the platform. I can estimate
to what extent it is worth paying five hundred zero euros for these users,
even if they are two people, even if it is two hundred fifty thousand
euros per person. How you see it these believe that a podcast or a
campaign to bring people to your platform is worth 500 zero euros Toni, for
example. If you put it that way, absolutely not. The thing is,
I have a different perception here. I believe that, on the one
hand, what is sought is not only to capture those listeners, those followers,
that also, if it is not to associate your own image of the
company itself that can be able to be that of these influencer think of the
tour that she made to provide the podcast. In the media that came out,
a lot of youtubers with a lot of relevance mentioned it in magazines of
the heart. They were on the anthill, how much it' s worth
to make a thirty- second wedge. Mr Anteater, you' ve put
the question first. So we' re talking, it' s beastly and
they didn' t have a wedge thirty seconds. They had a space of
more than fifteen minutes where they were talked about. She, her podcast,
she, if asked several questions, but the goal was that and there we
saw how she associated. Huy has gone the name of Dulceida and Alba Anapol,
well, twelve of the other and we could and all that was like
that, then I think you' re paying a lot more and then apart,
it' s a product that not only podcast audio to use, as
the old ones know, let' s say them if you don' t
expensive the video and it' s a product that is then sellable. When
you own that product, you can sell it to TV stations, other stations,
other channels and usage. Then I think there' s more. That
' s not all there is to it. Yes, and eight five hundred
zero euros are what they have paid them. Supposedly, then you have to
add the extra costs of producing that podcast and those campaigns, because I think
St Michael of the figures. I think that' s pretty much where we
' re talking about almost the total, and let' s go. I
don' t think they' ve already charged that, but we can'
t know that well either before we release more opinions from me. Let'
s listen a little bit to everyone. Leo, for example, if I
first this last thing that Tony said, I think we have to take all
this conversation that we' re going to have with lots of quotes, because
we' re basing ourselves on a riall of a minute, a minute and
something of two people that I with the greatest respect, I have no idea
who Mamarache' s podcast is and I don' t know how you said
it' s called good are journalists of the heart. Okay, I omit
the part of all my respects. Well, then. But in the end,
the protagonists of the podcast are also characters. Yeah, yeah, yeah,
sure, sure. That' s why I want to tell you two
things with this. First, I don' t know if those numbers are
public. Okay, I understand that they can, I mean. I know
a lot. I don' t know the journalism of the heart here,
but yes, I know the journalism of Argentina and it' s rubbish.
He talked about Argentina, it' s garbage, I don' t know.
Maybe it' s not just here, of course, that' s
why, maybe it' s got another level of data that' s given
and things that are said and then no one comes out to disprove or nobody
comes out to apologize. But I' m talking. I insist from Argentina,
which is what I know, because if I don' t go,
I don' t want to talk without talking that, anyway, is my
specialty. But here first we have some very inflated numbers that we don'
t know if they are true or they didn' t roll heads in podimo,
that is, how much of us didn' t get this rumor,
this news that I think we' re pretty much aware of the things that
happen in the chains. I don' t know how many heads we rolled
on. I don' t know who if something a manager of we could
have grabbed his head, because when he saw the bill of what they had
spent of expenses that they found by surprise, it seems to me that there
is very good storytelling on that riall about the case, that is because it
traps and we all go crazy, but we don' t stop to think
whether what they are saying is true or not. And in the second term,
I mean that if you spent five hundred zero euros on this podcast,
well let' s use it as an argument Jorge, the next time someone
comes to tell us if you can live on podcasting, because four or five
years ago it would not have occurred to us that if I had spent a
similar figure on a podcast, that is, if some of this is true
and the figure is close to five hundred zero euros. Good for podcasting.
Then, I have a lot of bad things to say, but good that
a podcast has been podcasted whatever was moving a similar sum. Okay. Before
you continue and put mapa Chavi, please, to see two things. The
first to influence what I was saying right now on the issue of rolling heads,
for example, has been said a lot that heads have been rolled in
podimo, etcetera. And I link with the storytelling theme, I think there
is a lot of legend here, there has been a lot of opinion,
there have been a lot of news, because around this own news that I
would take it with tweezers and it seems to me that it brings within the
communication strategy of this, that is, I believe that this has been sold
in a certain way, precisely so that it makes all this media noise that
it has been making since the first moment. And the second thing that it
would affect would also be one thing that Leo has said if I can,
it has cost him five hundred zero euros this podcast. I do not know
if the figure will be correct, but I understand and it would be good
to know the concept of these five hundred zero euros. If it is five
hundred zero euros for the whole campaign, that is, for the entire podcast,
absolutely everything. I mean, I' m pod or, I put
in these five hundred euros. I' m sorry, five hundred zero euros.
I don' t put anything else on. And I have the rights
to a series of episodes to broadcast and all that image rights about that,
et cetera. A number of things are worth, because that is very different
to two hundred and fifty zero euros, to each of the speakers, to
the hosts of that podcast and everything else. Besides, these are not two
concepts that I think are very important in the analysis of this, because look,
this is great for me precisely to start the next point. I believe
and I have no idea, I have not seen the contract or but by
the amount, by the amounts that these people charge, by post of instagram,
realls mentions only advertising mentions. I' m not talking about a 15
- minute podcast, twenty minutes an hour or ten more episodes of all the
cuts that have come out the most. I guess they' ll have them
sign off to make mentions on their real social networks to participate in this anthill.
I' m sure it' s out of these five hundred zero bucks
production podcast. I' m sure it' s out of these five hundred
thousand bucks. I think I' m saying I can' t put my
hand on the fire because I don' t have the contract and I really
doubt the light comes out. Hey, maybe he sneaks into a WikiLeaks.
But I believe that these five hundred zero euros, indeed, are the salary
of these two for the figures that move the influencers, considering that this is
one of the topkeys in Spain, considering that we nicknamed for podimo this is
not just a podcast. The podcast, as I was saying, is the
excuse for us. It is to appear in the anthill, to appear in
the big induced insta, to appear in the installation of the woman deduced that
I forgive myself is I think it is steamed, but to forgive me,
because I have no idea of this ducedo world. So because it is the
one that has come out in the headline of all those appearing in a multitude
of mentions, of all the followers, of these girls, of all their
fanfare everything that moves, that is, the advertising campaign, not the podcast,
was the excuse to appear in all these places. And we already live
this with another very similar character, who was Canes Lauras, who is already
a regular in Podimos. And this is precisely what I' m going to
fit in because if you remember when she announced her ex- husband' s
divorce, the rest was just when they had a half- cast, that
is, she announced the divorce and then she started another solo podcast on podimon
What happened after this five hundred- zero- euro bomb in podimo two things.
On the same morning where this rill cut came out we could. I
don' t know if on purpose or not, but well, it'
s a lot of chance that an hour later you' ll launch an email
with new affiliation options for all podcast creators in podimo, I mean the light
that some super top people have won five hundred zero euros with a podcast and
then in podimo send. I don' t know if just creators or all
subscribers that loyalty options now, like they' re going to give you more,
that you have more choices, that you can make money. Well,
I don' t want to fit parts. I leave them there and then
the next day. These two, these two girls, announce that they are
pregnant that for us surely this data is totally irrelevant, but for the world
in which they move it is an absolute bombshell and surely many of the places
where they appeared screened clips would appear after Podymon, which is a lot of
chance. But seeing what I tell you about Canesis lauras, her divorce that
you' re left with, I think it' s another master move.
I don' t want to be misthought, but it seems to me a
marketing strategy that five hundred zero euros for two people who are super top in
this world seems even little to me for a podcast. Not for a podcast
is a barbarity that I already want to win them, but for a marketing
strategy, it seems to me until little I don' t know what you
think. Well, yes, as for marketing actions, as for what we
call them impacts the fact that many people who don' t know the brand
are impacted by this brand and call them attention and want to know more or
stay, they keep the logo of we can the word, we can for
the future, for some time when they want to listen to podcast or something
like that, not necessarily listen to this podcast, but any other or set
up or put the word in a conversation at a family table on a Sunday.
Not those things that happen with these publicity impacts. Yeah, it'
s a measure. I don' t know the amounts that big companies manage
to have very big impacts on Spanish television, but at a clear impact level,
yes, sure, it' s brutal. We' re all talking
about that not here. I think we need to add something more In fact,
as Leon said, he associates himself with brand and character and the impacts
he is seeing. What I have also taken into account is that this then
is a niche and then, when we talk about influencers, we will mention
it. But also within the podcast itself there are many advertising spaces and it
would be missing to know who has left the money of its advertising spaces.
These people are associated with various brands, from the clothes they wear, from
the makeup they wear, from the locations where they go. All this usually
has financial backing behind it so that it is mentioned where they have gone with
whom they have traveled the car rental agency. Everything and that we have to
take into account. It happens in TV series, it happens in movies,
it happens in any TV show where in the end they make a little mention
under which shoes the presenter wears, which you don' t see because you
' re sitting at a table, but then it comes out. All of
this has a series of repercussions and then we also have to keep in mind
that not only are there how many programs they have done, but for how
long you have given up. Your image to Podimos, I mean, it
' s not the same thing you say. There are eleven programs that are
going to be broadcast once a week to eleven programs that are going to be
broadcast once a month or that in the agreement is that for a year these
two girls will be the image of Podimo and go wherever they go. It
' s going to relate to Podimos, it' s going to happen with
cosmetics brands, you take the fashion actress you' re the image of that
colony or that cream or whatever and for x time you' re never going
to say that you' re from the competition, or anything you' re
completely associated with that brand. That' s worth your money too clear and,
in addition, look at one thing, that is, by putting a
simile worth and putting it in parallel, I have before me a falco tamara
headline, the wedding of the year and the business of the decade. An
exclusive value of more than half a million euros. This exclusive is worth more
than half a million euros. It is a punctual exclusive that for magazines of
the heart, for those who sell, for those who buy or who sell,
that exclusive has that price of half a million euros. Here we are
talking about a connection of a brand, that is, a brand with a
certain influencer and leads me to reflection. We see it a lot from the
point of view of production, the production of the podcast, the price of
the podcast, and it is that phrase of this fool to confuse value and
price, in this case, the value of that, which is to associate
the brand with the influencer and associate all those image rights that Toni spoke of.
Now all the details, the time that' s linked to that image,
we can, etcetera. It' s probably for us to have seen
him as a possible hen of golden eggs. But I would introduce a variable
that is the target, that is, what happens to the target, because
maybe the target of we can, the target of sweet and dawn, that
target of the people who follow it as influencer brand is not target of podcast.
It' s probably a target that, maybe they' ll be willing
or willing to all their dough at a given time, I don' t
know how many eh to convert and discharge into e podimo to listen to that
Sweetie podcast, but what will happen when Sweetie doesn' t do that podcast
anymore. They' re target podcasting just that, that whole mass that follows
these influencers. I don' t know, well, look, it looks
like he' s reading the script, because it' s ideal. Perhaps
the accounts that follow Duceida and his wife are not the target dead podcasting,
so to speak that we, to which we are accustomed and in which we
move, not only hear or podcast but also make them and we have a
vision of podcasting very different from that which we can have, but I believe
that it takes a very, very long time. I think almost since it
arrived, from the beginning, because at first it seemed that we did want
to say move on the usual card of podcasting people, I won' t
say men that too, but the vast majority were men until then, until
the arrival of we could, we were older men, not to say to
make us no, but well, thirty to forty- five or fifty years
was even the great target and still is the one of podcasting in general.
Yes, it is true that there are many women, but at least in
Spain, the number of men creating and listening to podcast is greater and thanks
to the arrival of podimo, this has changed. Why, because I think
we could precisely know exactly where to attack because the large amount of podcast that
does not all, because it also has niche podcast and podcast for more adult
people, but where it is most advertised and where it moves most. And
the great signings he' s done over the years. See the case of
Dulceide, see the case of Laura Scanes, see many of the podcasts he
has absorbed from Podio. A podcast has great characters. I' m not
going to say they' re influencers, but they' re great figures from
the tiktoc world, Instagram world, yous world a YouTube tanget. It is
also a much more youthful world than we were used to until the arrival of
Podimon, because I think what it has done is to see the hole and
see the great mass of people. Another thing, as Chavi says, is
that great mass of people. I want to listen to Podcast as we'
re used to it, because of course, if it' s an audience
that' s used to it, the first thing is to have streamed through
directs, as you see the case of Twitch, to have a much shorter
content, as happens in Tiktok, in the rials, in the shoutreint So,
these things that go Thu hu Yu here, not here you have to
swallow, so to speak eye podcast what I' m going to say at
least fifteen minutes, when we' re used to listening to podcast or doing
hours podcast or I even have days to spend. But, well, I
' m not Podimon' s target. However, I believe that it is
precisely Ponimo' s strategy that I do not know whether it will be serving
him or not. Now we' ll talk about it, but I think
Podimon' s target has it very clear. In other words, it goes
directly through this gap that you have seen in the digital field, at least
in Spain. I do not know in other countries a question from you is
a podimo subscriber, or it has been your podigo sector. Not me your
Podcast because I was. I became a subscriber of power a long time ago
and became a subscriber of power precisely for Alex Hidalgo. When Alex hidal made
it the move to publish exclusively in podimo, I was discharged in podimo to
listen to Alex Fidalgo. When Alex Hidalgo stopped publishing in podimo and it was
open again, I did not stop my subscription to I could keep it,
but I could keep it for the best six months, seven months more.
Not that subscription queue that often happens to us when we wanted to hear it.
It' s not there anymore, you keep it for a while,
because you don' t unsubscribe, etcetera. But I' m down.
The only podcast I' ve ever heard is Alex Hidalgo' s. Having
had a subscription, I mean I take it for granted that I and Profiles
like mine are not in principle Podimon' s target. I don' t
know, you paid for all those months you' ve been there. Yeah,
yeah, yeah. I think the big difference here is that we are
all hungry for the discharges of reproductions and we can, on the contrary,
not care whether people play or not to podcast we can. I think what
he cares about is fine. Hey, I' m not saying that wrong
about the subscription. If you subscribe you' re a year away and you
didn' t listen, of course, but notice that you ever even listen
to the subscription. Uh, I think with the user' s discharge,
with the free months, I' ll logically see the subscription more. But
they' re all day launching free three- month subscription campaigns. Your own
podcasts make listen campaigns look our podcast is going to last three months, get
the premium account and when we get the last episode that gives you to download,
that is, that the podcasts themselves make announcements so that people make the
accounts for free and take advantage and put on an alarm. It' s
like I don' t know if that' s why Chavi says of that
subscription queue you' re leaving there for months that hre will always stay one.
But I think they' re catching up with listeners of podcast, but
we' ve been going for years. Yes, I agree with what Chavi
was saying I think that in general, seeing it from the other side,
Podimo' s audience, Podimo' s subscriber, in quotation marks, is
not a podcast listener. That is to say, I wanted to raise it
as a question by those who are listening to Podimo podcasts and nothing else.
Never downloaded Evox, never downloaded Spotify, never downloaded an adic podcast No for
saying something are podcast listeners. The one who listens to a podcast on YouTube,
the one who follows a podcast and I don' t see any name
of achiebeza, some Jordi Wild and only looks at it in YouTube videos and
goes around for life. Saying I listen to podcast. It' s the
podcast listener we talked about when we talked about the polls, of course,
but I don' t know if the podcast listener is the rigorous one.
Don' t at least watch and this he has said himself in some episode
that when he brings a character or guest, a little more serious, a
little more outside of this show downloads through podcast platforms are shot and platforms on
the YouTube platform go down. In other words, there are really podcast visitors.
It' s just that there' s a difference with Jordi Whid because
you also realize that he' s still doing a podcast, because I say
it, because if you go to the first link, you see that YouTube
allows you three or four links. The first link you see in the'
cause I' ve been seeing him recently. The first link you see on
Jordi Wild' s YouTube profile is Spotify for people to listen to the podcast.
Not because we know you' re being discovered on YouTube, but they
' re still listening to you in Spotify, not in the move that many
of us make. But, well, to finish, that' s the
person who listens to a podcast or points look. I give you an example
and from several years ago, when I think that recently started I could,
I still had the Marvel podcast that for six years, five years we recorded
every fortnight whether or not a movie has already premiered. We got together four
or five people from Argentina and I from here to talk about Marvel and when
the podium came out they signed to stream Marvel and had a podcast that even
with people produced by well- known beloved people, ours doing a podcast about
Marvel, of course because to capture the same thing we said before, not
to catch people who weren' t inside the podcast bubble, who weren'
t listening to podcast in Spotify, podcast in Evox, who came maybe didn
' t even know that he was listening to a podcast and going to Podimo
and paying there and listening and stream Marvel never continued. I don' t
know if two seasons never continued with their podcast, never mentioned it on their
YouTube channels. Absolutely nothing. It was an adventure. Not then. I
don' t know if Podimo' s listener, not Podcast' s listener,
Podimonx' s listener, who' s signed up for a podcast,
is going to keep listening to a podcast, whether it' s these girls
' or anyone else' s. I don' t think he' s
an ochente that' s there on that platform and he hears what the platform
throws in his head. Nothing more like the Netflix series, people who are
still on Netflix and who only see what Netflix gets. And he' s
never going to go to Apple to watch a series. But it' s
more like I' m a better grader. It serves as a very good
example, when people talk about Netflix, tell you about Netflix check this form
and talk about millions of users. They may be users who use it or
who do not use it. It may be users who are there who are
missing and often even give the user data, bearing in mind that each Netflix
account has five users, that is, no, that is, many times
five times the numbers. Here we must also bear in mind that I think
it was last year. I don' t know if it was in two
thousand twenty- two in two thousand twenty- two we could make a round
of capital capture and CONs and every year, I mean it' s not
good, I think he got fifty- eight million euros to launch all his
projects and so on. I understand that this also goes with the idea of
selling only to a larger group. And what they' re trying to say
is that I have this product with so many users, with all this content
exactly not being valued at any time who hears or what hears. That aside,
also what I wanted to comment on was the fact that we could not
know whether by choice by the people who work or not. Let' s
keep this in mind. It has a very strong editorial line and I think
that too they bet on that or have benefited from the best of some kind
of subsidy or aid, and I do not want to go into politics.
But their line in militorials is marked by the kind of programs being done there
by people who have exclusive and I think that too has somehow limited to which
audience they are reaching. Then the feminist editorial line is very marked. And
then, if you keep in mind that that' s happening, I think
it' s a logical move that gets people like this couple, because they
' re inside the movement. Also then you' re tying up, tying
up, tying up what I get. These people respect my editorial line.
They are known, they have presence in other press media in i e repercussion,
in traditional press, within the salseo they are already known, I say
the classic salseo, of the style save me and of the magazines of the
heart. So you' re removing clips from everything they meet and it'
s that you perfectly marry that product inside that platform. And there' s
one thing I was thinking about before, not for lovers of classic podcasting,
to put it that way. Sometimes between us, sometimes we talk about a
certain platform and we say this platform is that it is antipodcasting. Well,
some of you will probably have in your head what platform I' m referring
to. But for me, for me, from my classic podcast profile,
for me we could, it' s that platform where I don' t
even notice being a producer or a listener. I mean, it' s
that editorial line you were talking about now, Tony, not because of that
political current, let' s say, but because of the kind of content.
Okay not in that line, but before entering the chat, I thought
that, for example, we could grand It has other formats, but above
all so large format are conversational. Okay, it' s this guy'
s conversational, like Dulceide' s, et cetera, et cetera. And
I also think that there has come a time when it happens with the conversational
podcast, as happens in Spain with the bars, that it seems that everyone
can have a bar worth and it seems that everyone can make a conversational podcast.
I was listening to Flight 180 yesterday, for example. It is a
podcast I highly recommend that it is no longer done. But I don'
t think it' s done. I discovered it yesterday for the first time
and thought how good conversational is. But good, because the person who wore
it was super fast, super ingenious, very good. Not everyone' s
good for a conversational one. Not everyone is worth it and it seems that
here we simply catch an influencer and find that it is politics. A little
podimo. I catch an influencer, I catch a media star, I put
it in front of a microphone with two or three people and I already have
a podcast. It won' t be worth it for that strategy we talked
about before, to make noise in the nets, to reach a mass series.
But what a journey that has I don' t know. I mean,
I assure you, I' m not getting beat. But, surely
I soho rare avis but I don' t know reverse the question which route
you really need which route you need platforms that, maybe you don' t
need anymore. But Tony is the same thing Jorge used to say. They
' re picking up, they' re picking up a lot of mass,
okay, a lot of contacts as users, etcetera, but they' re
really users. In the end, it' s a company. Okay if
you can' t be in the startup world, okay, you can'
t be continuously going investment rounds and going up, up and down, selling
me, selling me. In the end, someone' s gonna have to
pay for the party? Someone has to pay for it Who' s going
to pay for it by the users. Honestly, with these policies, I
think that the users of the party And besides, it' s a lot
of scale and that' s what the sweetie fans said at first. Some
may if they pay for as long as they' re sweet to listen to
the candy podcast, but then they' re going to keep what percentage is
going to stay in the end usus all those subscriptions are going to have to
pay for the party? And if they don' t pay it. In
the end, someone' s gonna say good up here and it' s
gonna be another one. Sonora is that there are two concepts here. On
the one hand, it' s if they' re the right ones to
get subscribers, which I think I don' t think there are more powerful
profiles than them to get subscribers. But you have to see if they enter
the niche I tell you that supposes because we can is a niche as such.
I' m not talking about podcast, but I' m telling you
we can do it. It' s already a niche and I think it
has to be understood that way. There is talk of big influencers and,
if I may, Jorge, I think I have already skipped to the next
point. A person who has three five million followers on Instagram his fort.
It' s on Instagram Instagram. There are other people who apparently don'
t seem to be that strong, but well, a Jordi Iwild has ten
million followers. But it' s not that they have ten million followers,
it' s that they have three times more interactions per publication than a sweet
MS. When Jordi takes out a commercial action on one of his social networks,
the impact it has and the return it has to the advertiser is much
greater. And that' s quantified here. Yeah. It' s not
like when you advertised something on TV and you don' t know how many
people it' s going to reach, or yes, someone else says it
and you have to believe it. No, it' s not buying this
hat, this wild style shirt with this code and you know how many purchases
you' ve had, you know how many people have arrived and you know
what economic return you' ve had. And you know there are people who
aren' t known. They cannot be called influencers because they are not known,
because they remain in the shadow. And I give you an example that
is Bicesad. He' s a car forum user. It has a YouTube
channel that every time it uploads a video it is planted in hours in three
hundred thousand visits and the next day it already has a million and a half
visits on Instagram. Anything that goes up in minutes is put in a hundred
zero visits and this guy also raffles it to the marks and on top is
anonymous. No one knows his face and powerful profiles like that. So what
happens then there are others who have no self- reliance and I think it
' s very, very different. So sometimes we also get a little carried
away by the romanticism of influencers. When I tell you that there are others
who come to rosando or stepping on that same product, you give it to
a bai plains and let' s eat it and bei Llanos thinks no longer
just like the power he can have on Twitch or YouTube, is that from
his Twitter account he calls to buy a product and comes out the repercussion that
there is when he puts a hundred zero euros dominos pizza to make it a
documentary. What a comeback people are going to have, they' re going
to dominos pizza for being iraillanos. Of course it is, finally, of
course, but notice that the plain wasi, for example, is much more
polyhedric than Dulceeida Vale. It has, in other words, its spectrum of
followers. Just like you used to talk about Jordi Wine, Jordi Wild'
s spectrum of followers is much wider than the one that can have Dulceida or
this type of influencers, that is, surely Jordi Wild and a and there
he will go. Of course, the same has followers from twelve- year
- olds to seventy- year- olds who like him, so he likes
him very much, and who listen, for example, to vayillans, for
all the repercussions he has had, for example, with political, social,
and so on. Jordi Wild' s interviews. You' ll more or
less like your character or what you believe in his interviews, but he plays
many very interesting topics. I have to tell you, Chavi I' m
sorry it' s not fair for me to put Jordi Wild, because I
put you on top or. Whether you put Jordi Wild on is putting yourself
on the mush top as an influencer that may be present, but I mention
a Willy rex Vale. That' s a lot smaller than niche video game
people. The whole world doesn' t know him and go I' ll
get him everyone' s made the bells, everybody knows it. I pinched
your partner' s going. I overreacted, okay, I overreacted. I
' ll give you Willy Rex. Willy Rex Above starts a podcast four months
ago and is already razing in numbers. He didn' t even have to
come up with a mark to tell him. He' s created it his
own producer and they' re running it through several and you say. They
are people who are influencers and take advantage of their position and are capturing their
audience and they are marketing and monetizing it. It' s just that we
' re talking about another totally different product from what theme Willy RRAG' s
entrepreneurship podcast is called Space inter. I' m so surprised at him.
I' m following him. There are four participants and there are four young
boys who are around 30 years old. They' ve already batted it on
their own and now they' re talking about new ventures and, apart from,
they' re commenting a little bit about the normal business current and I
' m telling you they' re giving some bestial numbers. I look forward
to the NFTS chapter. But, well, it' s a joke about
this. I think they just caught, like they caught Sweetie, they caught
Blaura Scanness. They have taken many more examples, although it is true that
they have also taken other profiles see the case of Alles Fidalgo, who was
there for a while, they have taken. In fact, I' ve
heard on my own what you say about Alep Fidalgo or a hole before yesterday
to the lawyer this one that comes out a lot on television, who has
also made a podcast for Polima and is an older lady who is not an
influencer, much less, because she doesn' t even have social networks.
But I do believe that the big bet for us is being made especially on
Instagram, Tiktok and in the female audience. And I don' t know
if young or old, but above all influential, because of this is influencer.
Another thing is that that audience is a subscriber, is a buyer,
is that of the next step, but they are attacking that niche. That
is, they are using the strategy of signing to influence, not so much
for them to listen to their podcast. After all, the same thing that
leads to the podcast happens to me is the least. At the end of
the day, what I' m doing is a marketing campaign to make me
know, to be taking out reals, tiktoks, sours all the time and
getting out podimo, we can, we can and people can associate, especially
the people it' s addressed to. And this has happened to me with
clients. Not because I didn' t get any, but I did listen
to a lot of people. No. No. I want a podcast in
Podimon. Well, do it. If no one' s stopping you,
you can make a podcast on Podimon completely exclusive to the platform. Another thing
you want to get put on a TV dish and get pulled into their networks
and do everything to you. But as an exclusive podcast it is open to
everyone. Anyone can make an exclusive podcast. Now another thing that gets to
make money with it because they' re going to pay you a percentage for
listening on their platform that' s just us with our podcasts open. I
looked at it yesterday before yesterday with this same podcast. I think I'
m carrying two or three euros. Well, there' s some kind of
campaign my closest contacts. He' s the one who went the most we
could man, because I' ve had nine hundred episodes. You' ll
see when I get three zeros. But good thing it would have to be
years and years and years to collect those first hundred euros. But in my
case it' s not an example because I don' t campaign and we
can not even bring them users, not even for people to listen to me
to make money. I don' t, but these people do, these
people tell you listen for every subscriber you bring me gives me money. But
besides getting me some subscribers. The campaign has already been done, so what
they are doing with them is not winning subscribers, it is positioning the brand.
When we arrived, four years ago, who knew Podimon us because we
were in the world of podcasting and because we were attentive to any movement.
Little by little they started making noise, making noise and doing it. And
today, on Instagram you surely say the word podcast and everyone relates either we
could, or Spotify. But beyond that I don' t think the average
users, Instagram media users, tiktok recommend eBox, podcast adic YouTube, well,
but maybe YouTube with podcasts doesn' t. But we could be the
brand positioned on Instagram, in Spain and I think that' s the basis
of the great strategy that they have done through influences. Okay, but they
come in, so they have a lot of impacts. He' s got
a campaign I buy you has a brutal marketing campaign, it' s worth
a lot of hits. They may even have a link of an engagement of
users with the brand. I would like to know what is the proposal of
value of powering, that is, to use apart from marketing, for marketing,
to impact users, the offer of value proposition of power which is that
line, that editorial line, and we have it and the others do not,
because others can have it also, that is, not only by line,
but go only by editorial line, just by that editorial line. I
don' t know, it' s starting to come as a risky value
proposition, because anyone can then capture and work on that editorial line would be
the easiest thing to do. I don' t know, I just didn
' t see it. I think the impact of the impact is complicated,
after maintaining and then monetizing, especially not demonetizing, but sustaining everything. Yeah,
yeah, that' s the big deal. Every time there' s
a round of funding, a lot of people ask themselves the same thing.
Another oh, but the thing is gonna make you come in just like that.
Here we come from a classic model of media that has moved, like
in which we know that little by little, small ones are falling and big
ones are either absorbing them or moving them away. Just as this is intended
to be total speculation is to get big to end up being one of those
few that is left there or that has just been orbing others and if you
think about it, maybe you' ll go out there for the best.
What you want in the end is for a media et or something like that
to come and buy you and say no. In the end, these people
put so many millions on the table and I' m already and I'
m staying this platform and this one and out and I almost charge the competition
be such a play and it could be and it' s not supposed to
be so much why, because in the end I' m giving myself a
lot of the fish you say at time numbers level doesn' t come out
profitable, but in many companies Spotify still doesn' t make any profit,
it' s supposed and they keep taking out the reports. Years, two
years, let' s take how many years and yes, but Spotify has
taken the market. We can not stay in the market, nor it leads
the way of or I think it leads the way of keeping it the music
market. I mean Spotify. He' s staying. YouTube Music is not
competition, I believe for the moment by numbers. It' s not competition
to Spotify. When you think about music, streaming music online, in Spotify
and almost with podcasts. I tell you one thing, and I test everybody,
and lately I' ve kept people' s mouths shut with this,
and I get prepotent. If I tell you right now, look for such
a song to listen to. You' re almost certainly going to YouTube to
find her. I don' t tell you YouTube Music, you' re
going to YouTube and in the end I don' t care. YouTube Music
belongs to YouTube or Google. Depends. I' d tell you it depends
if the person has in Spotify prize because he has. Why. This is
from breakfast to techno. What percentage of people have an Android phone in their
possession. The big market share worldwide and if we put ourselves in Spain more
still is Android and all Android carry YouTube. Spotify doesn' t come by
default, but if you catch people who have iPhone, everyone has YouTube on
their device. All TVs are on YouTube. Almost any device that has a
small pant usually wears YouTube and you can listen. There practically all the music
is worth using as a second. Sure is the second most used search engine
after Google. So, I do like looking for it, but to listen
to music I' m going to Spotify. Uh, yeah, but I
mean, in the end, you don' t think about a music player,
you think about listening to a song. It' s just that the
concept has changed. If you are looking for a song and you put it
on Google, Google offers you to listen to it ofc YouTube and YouTube Music
and you will say no. No. I' m a Spotify customer,
I' m a premium today I' m not saying no, but I
really think the cake, even if we don' t realize it, has
YouTube, but look. I' ll give you the example. I have
Spotify Premium and I have YouTube Premium. Okay. I got both of them.
And yet, I, for example, a podcast never listen to it
on YouTube, as long as it' s not just on YouTube. Okay,
a podcast I always listen to on spot or on another platform. Never
on YouTube. I can look for it at a given time because sometimes you
get an impact through the medium, whatever it is that it talks about a
podcast X and maybe I' m looking for it. And of course,
besides, how YouTube is from Google. When you search on Google, the
first thing you see if it' s on YouTube is YouTube. I'
ll see you there, but right away. If I see that there is
a link that is present in Spotify or Evox or wherever, and I go
to the podcasting platform, I mean yes, that it is true that at
the level of findability I will use YouTube, but what is clear is that
to enjoy and to listen and to get to do a listening session, if
I go out to run to tell you something, I get Spotify or I
put on a podcasting platform is not or or for music, I get Spotify
no, I put on YouTube. Sure, but when we talk about the
general public and most people, what most people have access to is YouTube.
It' s not out of despised platform in my Spotify I love as a
music player. I think it' s wonderful and it works well. It
has a very good algorithm that in the end what makes it good is the
algorithm, but it' s true that most people what it has is and
if you take the alexa speaker, in theory it wants to take you to
Amazon Music and when you go off, it' s putting you playing from
YouTube, because you skip YouTube advertising and you say how they have done it.
I don' t know, but it' s working like this and
we have to be aware that whoever eats the land for us all is Google.
Google. That' s clear. Well, as I find this about
YouTube searches very interesting and it' s a recurring debate. I have signed
it up for a forthcoming debate because the truth is that we have been a
little bit of a podism issue to influence five hundred zero bucks for a podcast
to the cia. The attraction of new users niche searches. Well, it
' s been phenomenal, but I think that, in conclusion, we could
close the debate a little bit by going back to that podcast. I don
' t know if it' s a niche podcast. Isn' t that
a podcast for a niche? Isn' t that a niche podcast? It
' s a podcast for a niche. I believe that they are precisely the
followers of these two women who, by the way, I would like to
take advantage of congratulating them, not all of whom are critical, because one
of them is pregnant. So let' s take the opportunity to congratulate them.
We also congratulate them and this is something we have not talked about.
But hey, if you' ve been able to sell these podcasts, you
' ll be happy for everything. Hey, he' s a player of
the year to me. Yes, yes, yes, of course we'
d like it already, even if it' s the five hundred zero bucks
for us, four later we can get naked. For me that we could
invest this money in a podcast, whatever it was, but those individually made
a podcast, made money. Well, I didn' t say this,
but what would we say if they had signed by Google, by YouTube,
because the thing wouldn' t have come out would be so shocking by Spotify,
no more by Spotify, by Spotify, but as it has been,
we could as it is an exclusive, as we can' t do this
kind of strategy. If it' s not as big a company as uy,
why did this happen? But if Spotify does, it' s probably
not just that they charge the dick and the Kinki, which is another super
- heard podcast, but I also wanted to give another piece of information that
I like to drive, and it' s that sometimes we forget, because
when we think about podcast, we often think about the small podcast that you
do from home, in pajamas, and there are things that move another level,
that is, how much it charges. Turn the saints, how much
they charge. I don' t know Herrera at COPE, how much they
charge. Of course people, the best thing would be to put their hands
to the head, because he' s not a conscious. Yeah, Herrera,
we know. Leave me a little something, because it' s also
clear you miss a pashton. But of course that' s what I mean,
then it' s not just how much you rent, you don'
t rent, it' s the asocial, a professional to a brand,
and that has to have a way out. And if then we think of
the audiovisual world, no longer only as but as video a programme the anthill
to do it every day costs eighty zero euros. It is not that the
copper, Pablo Motos that charges them, because in the end is the director
and small owner notes charges between seven and eight million euros per year per season
Herrera. But here we have to differentiate one thing. It is not ten
chapters of twenty minutes race is every day four or five hours man and more
four or five hours of preparation, that yes, at least, but that
if in the end you blur it and divide it and such you will get
that it is charging. As much as 20 zero euros per program, you
can get out quietly and people would at least take the lead. But what
I' m telling you is that the fourth millennium programme, every time it
comes out and it' s been going on for how many years it costs
to make it sixty zero euros. Then it' s clear. But we
are talking about examples that generate advertising revenues thanks to that they already generate not
only that, but much more. In the podcast of José María García,
for example, it was said that José María NS García, when he was
the leader of the radio, etc, charged well always says it, not
that he has the light and that of his grandchildren, paid without problem,
but it is that he generated at the level of advertising revenues for the chain,
for whom he paid him, I mean he generated plus value there or
it is a super rabid for example. Yes, I do understand. I
give you another example and it is very good, because it would be very
similar to this one and I put it in the group of me scenes from
the other side of the microphone to which there is Mario arrives the terrat.
It makes them a show, it' s reality type, but it could
be a podcast and you think about it perfectly. It' s them talking
about their life and going after them and talking about not just what they generated
at the time. They do it, they sell it to a television station
it works, it keeps selling, it keeps issuing, it' s in
other countries, it' s in South America it' s broadcasting. Currently
it has a Holland chain that is getting into it, it is liking it,
geocino continues to generate. It' s just that this is why I
haven' t stopped generating the sweet thing yet. You don' t know
if now in South America you come to show vision and buy it and pay
them how much three million euros very good before passing. Next thing I know,
I want to take the Mario Lasky ball. In this case I'
m only going to stay with Mario and in the podcast he made for Amazon
Audible The Story with Mario, a niche podcast with Mario Vaquerizo, who,
like it doesn' t fit much, I don' t want to enter
either salary or profit, nor just look for a podcast with a figure like
Mario Vaquerizo on a platform as master of Thon Audivor, and this I imagine
will be open to it I don' t know, but well I don
' t care. Four stars, number of votes. Tell me figures,
please, without looking for him to see if fifty minutes, how much he
operates, fifty- eight tony five hundred read two. Well, there'
s twenty- two votes twenty- two votes a figure like Mario Baquerizo on
a top platform like Amazon we hear good, personal, to what extent at
the fair price he' s earned. I, uh, well, yeah,
okay, so, yeah, we can give a podcast to a big
influencer, as is the case with Duceda, we' ve seen it.
How many millions of followers have you said has three or six, of course
on Instagram, three, like five million more who have more sites. But
I' ll take those three million. Of those three million he has only
managed to pass thirty zero followers to him, even if I already wanted them
for me. Hey. But conversion, which is what Chavia said before and
but even if it sells advertising or even sells users for free, is not
much. Yeah, that' s why that convention isn' t one of
those,' cause there' s no good at the time better effort to
get people to podcast. I can' t explain how much you have.
I don' t know how much it does is share a riall for programming,
which is a lot because of the scope it has, but it'
s not that it' s actively working on converting its audience to take it
to the podcast. That' s what we talked about before. We don
' t know what I hired you, but, well, then you'
ve already walked through different locations. There' s been the anthill with a
lot of impacts, and that' s what he' s done. In
these ways there are many influencers that have happened to them, that have tried
to create their clothing brand because it has all ten million followers and then have
failed in those projects because they have not been able to materialize those followers in
buyers, because in the end it is yes clear, it is easy and
it is the great majority. You' ve failed in that. I'
m not saying I failed. He has failed in that to convert, to
take people from one side to the other and gives is not easy. On
YouTube you do, on YouTube you have accounts with thousands and thousands of subscribers,
followers. And then, when, I mean, when you look at
visualizations, we' re talking about what I' m talking about visualizations,
not interaction anymore, uh, I don' t tell you likes anymore,
and such visualizations as that is five percent of the subscribers they have. It
' s not that it' s the algorithm. Well, it' s
quality, and this week we' d read it somewhere. The theme of
what you want to say volume, but of low quality. YouTube. What
you want is less volume, but high quality focus on the podcast. Okay,
so when it comes to making your dissemination strategies and what platforms I'
m on and what I' m not on, or you have to value
it. I opened a Tiktok account a month and a half ago that I
didn' t enter the last tiktok I went up. I think I was
in about twenty- two thousand reproductions, more than a thousand followers for me,
for my niche, are interesting numbers, but a month and a half
ago I haven' t punched and with anything because I don' t care.
I just don' t care. I mean, it' s fash
food. Effective of this, I was writing cut and product Hackers and here,
friend and colleague chief of leo, about the conversion and scope of the
different platforms, of precisely like this with super high numbers that gradually went down
as they approached formats with much more engagement. See YouTube video, see podcast,
see news letter. In the end, they are niches, good niches
maybe not the word, but formats with much fewer visualizations, with much smaller
numbers. But that the percentage of clicks, the percentage of purchases, the
percentage of gamemet conversion, is much higher. And precisely the case of the
influences are doing it the other way around, instead of with their podcast,
winning purchases, winning whatever they want to sell what they do, what they
do is take their big dough to the podcast, which the big dough doesn
' t want. However, we, who are used to it, are
much more concrete niche audiences and much more worked for the loyalty of podcasts is
easier, and I' m not saying it' s easy, but it
' s easier for people to buy us to support us, listen to us.
They are much smaller, but far more faithful audiences. However, doing
it the other way around is very complicated, just like selling shirts with six
million followers. There is a theme, a very small thing, Jorge that
I do for what the mandler does and for many things that I do that
individually, on a personal level, with my own podcasts. Today we know
that the discovery part, which Corti also said in that thread, is very
complicated. The fact that before a podcast was published and you knew that there
was a certain niche certain circle that was going to find you today not so
much because the platforms changed because there is also more podcast because Spotify shows what
it wants and Vox shows what it wants and the other platforms show what they
want. So the one who wants to increase his reach has to do a
lot of things outside of podcasting, as Just Xavi said, which is to
go to tiktok, go to YouTube. Well, I do all that because
I' m having fun, I like it. I do it in a
very good way, in a professional way, my work, in a very
rustic way in my contents, because it is something that I do not want
to take. You' re very serious. I don' t want to
become a youtuber, I don' t want to become a tiktoker. But
I do like it. I like to play and watch the mission, to
get a cut out of my podcast, to see the visualizations and all that,
to experience with all that the truth that amuses me quite clear today,
six thousand visualizations. Recently we published one of the podcas that was missing with
Antonio saying there is something about the CIDs and raised six thousand views on YouTube,
which is a very high number for the visualizations that we usually reach.
And many comments, of course, many hater detrols criticizing what Antonio said his
problem, that, but I point it out. I wasn' t expecting
anything else, too. I don' t, but those six thousand visualizations,
how much we have are and then we have to see the statistics inside
YouTube. Not a clip that lasts fifty minutes and that people saw from that
fifty- minute clip I said sorry fifty seconds and people saw seven seconds maximum.
No, because it' s the beak. And then it started to
fall because it' s already crockery that' s normal. Then you see
it and you say what kind of shit I' m doing. No,
but how many six thousand people discovered that video, discovered Babel infinite, discovered
the podcast that was missing, discovered that they saw it, that they received
that first impact. How much you have to do with a podcast, I
don' t tell you to trust, to convert, to subscribe to your
podcast, to be known, so that six thousand people will cross it in
front of your face. There' s forgiveness. There' s the podimos
strategy. Hey, there' s the podimo strategy How many I made a
riell already appeared six zero people How many people we appeared to him in recent
months. Yeah, no, no, it' s clear that the podimos
strategy is that. Another thing is that it works and another thing is that
in the end we could end up becoming a video platform or a car rental
platform, on a fast food platform, as has happened to Spotify now with
the audio books, with podcasts, which does have music streaming, but in
the end it is a tictok of music videos, at the end that happened
to Instagram. Instagram started as video photos now. Now I don' t
know what we believe or speak for myself about everything we like, especially the
podcast audio format. I resist a lot even social media. I make them
a little bit of a tail. But we could get what those people who
are on social media like Instagram or tiktok not listening to podcasts are bringing.
He' s picking up his users to make it possible, possible subscribers,
that he doesn' t always get it because otherwise, if he got it,
we' d be the news that we could sweep away in sales.
And no. The news is he' s hit five hundred zero euros.
Of course, to say the least, that' s just the good thing,
all I don' t like is forgiveness. Paid five hundred zero euros
not to influence, which has not caused the return that they wanted. He
doesn' t know. Summoned in the word palm I just nuanced that we
don' t know if that' s so. I, in fact,
for the first time, have given myself the power to just have one piece
of data and it is if someone has really been fired for doing that.
If that were proven, I' d say it' s okay, because
then it was a bad decision. It' s wrong, of course.
If that wasn' t proven. I' m not sure it was a
bad decision. It' s not about defending them. I wouldn' t
have. I am clear and that there are many other possibilities to spend that
same money and have a repercussion, but I, right now, have not
spliced that money for me. The answer is easy. We don' t
need to know if they' ve fired or not. If within x months
there is a second season. Indeed, in a case of success, if
we are renewed, it depends. I doubt it depends very much. If
in the second season the five hundred thousand came in, then they won'
t know. Sure have the little one no, but until you see it
' s seasonal. Let' s see something. If you measure it at
a corporate level and expect to renew, have a return, that is,
you invest in a company and invest a hundred. You don' t expect
to recover a hundred You expect to recover at least two hundred. It'
s very difficult for you to think that by hiring some people you' re
going to get a million euros. Another thing is I wouldn' t value
it if they renewed. Or you wouldn' t value it if in six
months they make the same move with other influences. Sure there, I think
they either don' t win subscribers, but if they win another round of
funding, even bigger. Yeah, exactly, I think you should either do
it like that or you win the hearing Tony was talking about the line of
personalizing yourself. Let' s say with a certain tendency. It is worth
saying political or social, okay and and becoming the reference platform for that movement,
that that too at branding level would be something very powerful for a platform,
as we could clear, but well that I think that at least my
impression as people who are very attentive to the whole topic of podcasting and a
little bit of social networks, I think that has already achieved that. Another
thing is that I want to continue biting and biting and biting was because we
' re going very little people I know, young people or people about our
age who are on social networks, who don' t know or who haven
' t come across something we can and with this series of influencers. If
it seems to you we make a closing of the debate colloquium with some final
conclusion that you want to do about all this for today invite the listeners also
to leave their comments and then I ask you to see where you can hear
people so that they hear if they want to hear you in yours. Now
yes, niche podcast as God commands that they can find tony as a conclusion,
as with what you kept all this, I stay a very interesting debate.
I think that these companies, when they move big and we have talked
about millions of euros, they have to sow and sow a lot to see
in the end what they collect and where. And I' ve been delighted
to share my positions with you. I' m sorry I' m getting
overboard, but it' s just a conversation that' s the other day.
It was so funny and I wanted to let it go here. I
hope you understand that it was a chanza, that it was not hacky to
impose chair or anything and that I had a great time. And I'
m not gonna invite people to come to my podcast. I invite people to
listen. We' re putting together, it' s wonderful that he'
s with us every day and I' m the podcasts that are daily are
the ones that I enjoy the most, because Mira liked it. I liked
that initiative. Instead of recommending it from us, we will recommend to another
man that the cost of podcasting continue to grow. I read what conclusion and
podcast you recommend. Well, I want to point out that I was looking
at the Google trends that measure Google' s search engine trends. It is
the moment of most popularity of we all since we started looking for podimon on
Google. It has surpassed the last peak it had, which was in December
of two thousand twenty- three, not in November of two thousand twenty-
three. I don' t know what happened, but that was your previous,
the uptake, the grade dufeid filing will have been good. I,
as always, recommend that you listen to a podcast that is published with very
little, continues that it is here, smells like dead. I say nothing
more, they listen to it and then they insult me for private if they
want chavi Well, true yours as summary or as final reflection to the chat
for me to mix conmerina churras in the world of podcasting. I don'
t think business is going to work, but it' s a totally personal
issue to say podcasting, podcasting and podcasting people are watching here in my final
podcast to recommend some, because I' ve already recommended some during the chat
and I wouldn' t know how to say it now. I guess you
see, because I' m going to say and I' m going to
say one of my niche, so to speak, it' s called a
qurp at the top for people who like the mountain and also like the radio.
Very interesting. Three guys do it tremendously. Well, run on top
perfect. Well, as a conclusion, I won' t talk about sweetness
or podismos, because I think we' ve talked about it all. But
yes, in conclusion, I love this debate. I' m sure it
' s not gonna be the last one,' cause hey, it'
s really cool with me. I think four people who are more or less
in this movement. A little update to see where we' re starting from.
It is an ideal format, a horita, right now and little that
we are elongated. A little bit is also the ideal duration. I,
as a podcast listener, will surely listen to it, but well, with
other eyes or with other ears I would enjoy it very much. And I
will take advantage to thank and recommend the podcast of José Antonio Gelado, communicating
that it was the first podcast in Spanish, that has now returned in weekly
format and that without it, surely we would not be here, nor Sweet,
would be in Podimon, nor could we be where it is, nor
would you be where it is. Well, I think we should thank José
Antonio Agelado because he dared to launch this podcast twenty years ago, no more
or less boys. It has been a real pleasure and we continue to listen
on your podcasts and on the other side of the microphone very p and now
we say goodbye and return to that place where you are right now, on
the other side of the microphone so