1 00:00:00,280 --> 00:00:04,639 This episode comes to your ears thanks to the sponsorship of what concerns us with 2 00:00:04,719 --> 00:00:08,039 the podcast, driven by argal, which seeks to touch people' s lives 3 00:00:08,080 --> 00:00:12,240 in a meaningful and lasting way, addressing issues such as mental health, responsible 4 00:00:12,320 --> 00:00:15,919 use of social networks, addiction to pornography among young people and different areas. 5 00:00:17,120 --> 00:00:20,839 More that you can discover throughout its next ten episodes, which make up its 6 00:00:20,920 --> 00:00:25,440 first season subscribe thanks to the potling that I will leave you in the notes 7 00:00:25,480 --> 00:00:31,000 of this episode that starts below. We welcome you. On the other side 8 00:00:31,079 --> 00:00:34,280 of the microphone. On the other side of the microphone, a project by 9 00:00:34,399 --> 00:00:39,200 Jorge Marín Nieto in which you will find your daily ration of metapodcasting, with 10 00:00:39,200 --> 00:00:43,200 news, events, tools or episodes of opinion in just ten minutes, ten 11 00:00:43,280 --> 00:00:52,079 minutes, ten minutes welcome back to the other side of the microphone, as 12 00:00:52,079 --> 00:00:56,920 every day to continue to know a little better the podcasting that surrounds me with 13 00:00:56,920 --> 00:01:02,399 news, analysis, recommendations, events, experiences and episodes somewhat more special as 14 00:01:02,399 --> 00:01:06,159 the case of today. I am Jorge Marin at the head of ob producer 15 00:01:06,239 --> 00:01:10,439 and in this podcast every day I spent ten minutes or fifteen a horita that 16 00:01:10,480 --> 00:01:14,519 I believe will be extended today to the other side of the microphone to sneak 17 00:01:14,599 --> 00:01:19,640 into your favorite podcast app or player and offer you a new episode. I 18 00:01:19,640 --> 00:01:22,159 say there are times that are a little shorter or sometimes that are a little 19 00:01:22,200 --> 00:01:26,159 longer. Today this is a special occasion, since I am not alone and 20 00:01:26,280 --> 00:01:30,640 I also come to offer you a new format that has emerged in the private 21 00:01:30,680 --> 00:01:34,760 channel of patrons of this podcast, to which you can also join with a 22 00:01:34,920 --> 00:01:41,680 simple virtual coffee. You just have to get in through the other side of 23 00:01:41,840 --> 00:01:48,040 the microphone. I eat coffee bar. If you also join with one of 24 00:01:48,040 --> 00:01:52,159 the subscription options from three to twelve euros a month, you will have a 25 00:01:52,159 --> 00:01:56,439 number of extra advantages that you can well know the detail entering the url that 26 00:01:56,519 --> 00:01:59,159 you just mentioned carnamen, but this is not what we want to talk about 27 00:01:59,159 --> 00:02:02,000 today. I' m sorry. A few days ago there was a small 28 00:02:02,040 --> 00:02:07,400 debate on the private telegram channel across the microphone following statements by the podcast Mamarachis 29 00:02:07,919 --> 00:02:15,479 of the newspaper formerly known as the Catalan newspaper, where Laura fa and Lorena 30 00:02:15,560 --> 00:02:22,879 Vázquez released these words that quickly went viral and slipped through a multitude of twitters, 31 00:02:23,680 --> 00:02:30,439 telegram channels, Whatsapp channels, Facebook groups. Well, in short, 32 00:02:30,879 --> 00:02:38,599 everything related to podcast creators and consumers. Let' s listen to them and 33 00:02:38,639 --> 00:02:39,800 there' s been some information. Yes, it' s come to us, 34 00:02:40,080 --> 00:02:42,840 it' s come to us in its day. You remember we respected 35 00:02:42,960 --> 00:02:46,319 a little the exclusive sweet and dawn that we uncovered here. They were going 36 00:02:46,400 --> 00:02:49,560 to pull out a podcast for us and we threw him out a little bit. 37 00:02:49,800 --> 00:02:52,240 Well we said the subject, advertised them in the orren, but we 38 00:02:52,360 --> 00:02:57,960 said at that time that the figure they had collected for the podcast reached the 39 00:02:57,960 --> 00:03:01,800 six good podcast figures that she made as for the couple throwing loose the podcast 40 00:03:01,879 --> 00:03:07,439 with all the good affection pulling loose and even those of Podimon. Saying that 41 00:03:07,439 --> 00:03:13,360 it is this drama, because the person who signed the contract with them yes, 42 00:03:13,479 --> 00:03:16,319 that was six figures, but between the two they took almost half a 43 00:03:16,360 --> 00:03:22,000 million euros for that podcast in podimos that they have not recovered, obviously, 44 00:03:22,479 --> 00:03:25,280 because imagine how many tall you have to make yourself and Podimon to recover that, 45 00:03:25,599 --> 00:03:30,719 considering that everything they count. They don' t have a lot of 46 00:03:30,800 --> 00:03:31,719 followers on social media either You know what the fuck was. Besides that contract. 47 00:03:32,280 --> 00:03:42,080 Besides, they had to pay for travel, makeup, all kinds of 48 00:03:42,159 --> 00:03:44,919 cases they didn' t count on when they got to Podimon, which I 49 00:03:45,000 --> 00:03:49,039 don' t know if we can which countries they said. These two ladies, 50 00:03:49,159 --> 00:03:53,439 who are they not giving the clicks you see. Well, there have 51 00:03:53,520 --> 00:03:58,879 been destitutions in podimon and for this case, that this contract and there is 52 00:03:58,400 --> 00:04:02,759 no more and that, moreover, with sweetness and dawn to, apart from 53 00:04:02,840 --> 00:04:06,360 the pasture that has cost them in production, the production team was fried. 54 00:04:06,879 --> 00:04:10,400 We' re not going to give details, but fried a few levels. 55 00:04:10,360 --> 00:04:15,080 Yes, I mean, besides losing money without stopping, let' s say 56 00:04:15,159 --> 00:04:18,600 the deal wasn' t the most cordial thing in the world, the most 57 00:04:18,600 --> 00:04:21,240 professional thing expected. But of course there are people who win this pasture. 58 00:04:21,759 --> 00:04:25,600 They end up turning to stop. For example, this was an audio, 59 00:04:25,600 --> 00:04:29,160 for example, the podcast lasted a little longer. But after seeing and, 60 00:04:29,560 --> 00:04:32,120 above all, hearing these statements, many of which I include, we take 61 00:04:32,199 --> 00:04:35,920 our hands to the head and listening to the figure, which is what attracts 62 00:04:36,000 --> 00:04:41,800 the most attention half a million euros, five hundred zero euros for a podcast. 63 00:04:43,199 --> 00:04:46,000 Now we' re going to go into a little bit more detail to 64 00:04:46,560 --> 00:04:47,800 break this news a little bit. Or he is. I don' t 65 00:04:47,800 --> 00:04:49,959 know if it' s exclusive. Well this bombshell, but first let me 66 00:04:50,079 --> 00:04:54,639 welcome all the comrades who are on the other side of the microphone today to 67 00:04:54,879 --> 00:04:57,920 accompany me, because I' m usually alone, but today I' m 68 00:04:57,920 --> 00:05:00,240 not. First of all, we' ve got Tony toonymoy from thatñonar 69 00:05:00,240 --> 00:05:03,000 to Babes and he' s gonna jounate Technoos to Saico and I don' 70 00:05:03,000 --> 00:05:05,399 t know if any sayonara. I don' t leave any more on the 71 00:05:05,439 --> 00:05:09,480 way, but it' s not a question of getting too dizzy, of 72 00:05:09,480 --> 00:05:12,759 getting people better. Well, now you tell us a little bit about what 73 00:05:12,800 --> 00:05:16,439 this whole conglomerate is about, this factor and it' s already going to 74 00:05:16,879 --> 00:05:18,759 moon xabi e to a b V of CQ. You often have to explain 75 00:05:18,759 --> 00:05:23,120 to me what these acronyms are, what they mean. That' s Echo 76 00:05:23,240 --> 00:05:28,439 to Fauno India, Victor Bravo is to one and BB. That' s 77 00:05:28,600 --> 00:05:33,319 my amateur radio sign. I' m a amateur radio and Smith is like 78 00:05:33,399 --> 00:05:38,480 my license plate when I do, yes, yes, if not now and 79 00:05:38,480 --> 00:05:40,839 I' ve had Mira Tony Mira for many years. In the end we 80 00:05:41,040 --> 00:05:42,399 ' re all lion, don' t tell me you have one too. 81 00:05:43,439 --> 00:05:46,800 I don' t read, not well, I read that it' s 82 00:05:46,800 --> 00:05:47,560 loyal that I' m heading right now. Leo Menéndez of everything for a 83 00:05:47,639 --> 00:05:51,360 podcast, the podcast that was missing and mammbler and surely leaves me something else. 84 00:05:53,199 --> 00:05:55,800 Yeah, yeah, of course not right. Thank you very much. 85 00:05:55,920 --> 00:06:00,560 Here I am and a servant Jorge Marín, who you hear regularly in this 86 00:06:00,560 --> 00:06:04,639 daily metapodcast from the other side of the microphone and ob producer and one endless 87 00:06:04,680 --> 00:06:08,959 more podcast that I will not put to number. Now welcome to everyone and 88 00:06:09,040 --> 00:06:12,199 I want to play a little game with you. I' ve been set 89 00:06:12,279 --> 00:06:14,680 up here by a timer. This I' m going to copy to the 90 00:06:14,720 --> 00:06:19,079 bat buddies signs with sub bataran we' re going to put a timer of 91 00:06:19,079 --> 00:06:24,000 thirty seconds to explain any of the projects you' re involved in. You 92 00:06:24,079 --> 00:06:28,560 have thirty seconds for good, so let go a little bit of value spam 93 00:06:28,560 --> 00:06:30,160 to explain a little bit that people know you, a little bit more. 94 00:06:30,480 --> 00:06:33,560 I know they' re little for a lot of others for a few. 95 00:06:33,600 --> 00:06:38,879 But Tony' s shift starts now and your 30 seconds start right now, 96 00:06:39,639 --> 00:06:42,839 because I' m Tony, I have three podcasts. One is called Lady 97 00:06:42,920 --> 00:06:46,879 Baby Cinema and Series. In a casual way, we gather a group of 98 00:06:47,000 --> 00:06:50,560 friends and some guest comes from time to time, and we would be able 99 00:06:50,639 --> 00:06:53,240 to ask questions because we like to know very much the tastes of others. 100 00:06:53,600 --> 00:06:56,399 We' ve got him in plains. Technol is a daily podcast of about 101 00:06:56,439 --> 00:07:00,800 ten minutitos style on the other side of the microphone, where as a narcissist 102 00:07:00,839 --> 00:07:03,560 I talk about technology, which is one of the things I like the most. 103 00:07:03,959 --> 00:07:08,360 I' ll fill it up. It' s a project of my 104 00:07:08,560 --> 00:07:11,279 dearest pink friend and psychologist. Well, Tony, it' s a shame 105 00:07:11,360 --> 00:07:14,600 I didn' t give you time. You' ve almost fulfilled it' 106 00:07:14,920 --> 00:07:17,040 s okay there. Right, right, you just blew the bell on your 107 00:07:17,120 --> 00:07:23,519 partner. Leo, get ready to start your 30 seconds now. Okay. 108 00:07:23,519 --> 00:07:26,800 I' m a Leo. Arroba alien to the time on all social networks. 109 00:07:27,319 --> 00:07:30,959 I talk about cinema and infinite baby series in many podcasts. I' 110 00:07:30,040 --> 00:07:33,439 m talking about podcasting everything for a podcast. I talk about creation, talk 111 00:07:33,480 --> 00:07:39,680 and write and do many things about creating content in Manmbler and collaborate in the 112 00:07:39,680 --> 00:07:43,079 WordPress community, in particular with a podcast that we have with the wordpres Coruña 113 00:07:43,199 --> 00:07:47,680 community. Or Leon hasn' t had time to ring the bell. Well, 114 00:07:47,720 --> 00:07:51,160 what are we gonna do to him? Chavi, let me have a 115 00:07:51,240 --> 00:07:58,480 second to set the timer to zero. Again come your thirty seconds begin already, 116 00:07:58,879 --> 00:08:03,439 for I am chavy of the podcast of frequently a podcast for amateur radio 117 00:08:03,480 --> 00:08:07,399 and amateur radio, all the people who like the radio in its wide spectrum 118 00:08:07,519 --> 00:08:13,240 and for the moment is my only podcast in mind there is something out there 119 00:08:13,279 --> 00:08:18,360 in vera, but it is my only podcast and it is a weekly podcast 120 00:08:18,439 --> 00:08:22,319 and I have a great time doing it and I hope that people have fun 121 00:08:22,399 --> 00:08:26,920 as well as I listen to it. Well, you didn' t get 122 00:08:26,959 --> 00:08:30,879 30 seconds either. It' s all right and now I' d like 123 00:08:30,920 --> 00:08:33,399 to know and ask you and we' re going into it, how much 124 00:08:33,440 --> 00:08:43,320 you would have charged me for these thirty seconds of podcast, because bringing the 125 00:08:43,399 --> 00:08:43,360 news of the podcast of itself a little less fras, maybe eye two. 126 00:08:43,440 --> 00:08:48,399 I' d settle for two for thirty seconds, twenty Europeans, thirty Europeans. 127 00:08:48,840 --> 00:08:54,000 It would be nice even fifty I can announce myself and I can charge 128 00:08:54,039 --> 00:08:56,879 you clearly to see man, what you think our protagonists have done today, 129 00:08:56,559 --> 00:09:00,200 because, after all, it is a personal brand podcast what they have in 130 00:09:00,279 --> 00:09:03,159 them. Well, let' s get a little in a position. The 131 00:09:03,200 --> 00:09:07,879 debate I bring today is about this audio that I listened to at the beginning 132 00:09:07,960 --> 00:09:13,159 of madcast mamarachis and a little debate about how it acts. I can figure 133 00:09:13,240 --> 00:09:20,279 out how the influencers are treating better, I don' t know if they 134 00:09:20,279 --> 00:09:24,240 ' re taking advantage of it. Let' s say they are working with 135 00:09:24,360 --> 00:09:28,960 podcast format thanks to this platform of Swedish or Danish origin. If I am 136 00:09:28,000 --> 00:09:31,679 not mistaken, and well then hear, after all, they are people who 137 00:09:31,759 --> 00:09:37,159 have a lot of reach, who have a lot of audience in other areas, 138 00:09:37,440 --> 00:09:41,399 not so in podcasting, as it seems to have come to light now 139 00:09:41,480 --> 00:09:45,080 with this news bomb of half a million euros for the podcast, which is 140 00:09:45,159 --> 00:09:48,080 not having as much success as they believed or as the platform wanted. I 141 00:09:48,159 --> 00:09:52,840 have asked him and I want to send a greeting to Antonio Poveda, who 142 00:09:52,879 --> 00:09:56,600 I know is a subscriber of Podimo. I' ve told you, listen, 143 00:09:56,679 --> 00:09:58,200 put a eye on me Invest me a little bit inside the platform, 144 00:09:58,200 --> 00:10:01,960 more or less. Give me the data, the data of the induced podcast 145 00:10:01,000 --> 00:10:05,000 is called destination two points, the stars and so it has happened to me, 146 00:10:05,440 --> 00:10:09,919 Boveda has thirty zero followers in podimo, with a total of ten plus 147 00:10:09,919 --> 00:10:13,480 one, eleven episodes more or less and average are twenty minutes of duration. 148 00:10:15,240 --> 00:10:18,639 Let' s remember that this is recorded in a studio that has its preparation, 149 00:10:18,919 --> 00:10:26,320 which I imagine I want to think has a script The question is a 150 00:10:26,320 --> 00:10:30,759 podcast is really worth five hundred zero euros, or here we talk about something 151 00:10:30,759 --> 00:10:33,320 more than a podcast. I think this will come out with the four points 152 00:10:33,399 --> 00:10:37,519 that we have here prepared. I don' t think we can calculate this 153 00:10:37,519 --> 00:10:39,519 podcast by weight, so to speak, not by minutes, not by hours, 154 00:10:41,200 --> 00:10:43,879 not by chapters, not by downloads, simply or by subscriptions. I 155 00:10:43,879 --> 00:10:48,960 think we need to open up a lot more, because this isn' t 156 00:10:48,960 --> 00:10:50,879 just a podcast. After all, here the podcast is an excuse and here 157 00:10:50,919 --> 00:10:52,720 it has already released my opinion. I' ll give you a break. 158 00:10:54,279 --> 00:10:56,200 I think this, logically, is a campaign of capturing users, of capturing 159 00:10:56,240 --> 00:11:03,240 emails to capture an x percentage. I wouldn' t dare say a five 160 00:11:03,360 --> 00:11:05,480 or a ten percent. I don' t know how many millions of followers 161 00:11:05,600 --> 00:11:09,559 will have one and the other on Instagram, but this is logically intended to 162 00:11:09,600 --> 00:11:13,879 attract many of this couple' s followers to the platform. I can estimate 163 00:11:13,919 --> 00:11:18,480 to what extent it is worth paying five hundred zero euros for these users, 164 00:11:18,120 --> 00:11:22,399 even if they are two people, even if it is two hundred fifty thousand 165 00:11:22,399 --> 00:11:26,120 euros per person. How you see it these believe that a podcast or a 166 00:11:26,240 --> 00:11:31,759 campaign to bring people to your platform is worth 500 zero euros Toni, for 167 00:11:31,759 --> 00:11:37,120 example. If you put it that way, absolutely not. The thing is, 168 00:11:37,279 --> 00:11:41,759 I have a different perception here. I believe that, on the one 169 00:11:41,759 --> 00:11:46,200 hand, what is sought is not only to capture those listeners, those followers, 170 00:11:46,919 --> 00:11:52,759 that also, if it is not to associate your own image of the 171 00:11:52,799 --> 00:11:56,679 company itself that can be able to be that of these influencer think of the 172 00:11:56,759 --> 00:12:00,799 tour that she made to provide the podcast. In the media that came out, 173 00:12:01,159 --> 00:12:05,799 a lot of youtubers with a lot of relevance mentioned it in magazines of 174 00:12:05,799 --> 00:12:09,320 the heart. They were on the anthill, how much it' s worth 175 00:12:09,399 --> 00:12:11,360 to make a thirty- second wedge. Mr Anteater, you' ve put 176 00:12:11,440 --> 00:12:16,679 the question first. So we' re talking, it' s beastly and 177 00:12:16,720 --> 00:12:18,000 they didn' t have a wedge thirty seconds. They had a space of 178 00:12:18,000 --> 00:12:22,759 more than fifteen minutes where they were talked about. She, her podcast, 179 00:12:22,840 --> 00:12:26,240 she, if asked several questions, but the goal was that and there we 180 00:12:26,279 --> 00:12:31,759 saw how she associated. Huy has gone the name of Dulceida and Alba Anapol, 181 00:12:33,000 --> 00:12:37,039 well, twelve of the other and we could and all that was like 182 00:12:37,159 --> 00:12:41,240 that, then I think you' re paying a lot more and then apart, 183 00:12:41,360 --> 00:12:48,960 it' s a product that not only podcast audio to use, as 184 00:12:48,960 --> 00:12:52,440 the old ones know, let' s say them if you don' t 185 00:12:52,519 --> 00:12:52,480 expensive the video and it' s a product that is then sellable. When 186 00:12:52,519 --> 00:12:56,159 you own that product, you can sell it to TV stations, other stations, 187 00:12:56,399 --> 00:13:03,360 other channels and usage. Then I think there' s more. That 188 00:13:03,679 --> 00:13:05,360 ' s not all there is to it. Yes, and eight five hundred 189 00:13:05,399 --> 00:13:09,320 zero euros are what they have paid them. Supposedly, then you have to 190 00:13:09,399 --> 00:13:13,919 add the extra costs of producing that podcast and those campaigns, because I think 191 00:13:13,919 --> 00:13:16,480 St Michael of the figures. I think that' s pretty much where we 192 00:13:16,559 --> 00:13:18,440 ' re talking about almost the total, and let' s go. I 193 00:13:18,480 --> 00:13:22,919 don' t think they' ve already charged that, but we can' 194 00:13:22,919 --> 00:13:26,440 t know that well either before we release more opinions from me. Let' 195 00:13:26,440 --> 00:13:30,519 s listen a little bit to everyone. Leo, for example, if I 196 00:13:30,600 --> 00:13:33,600 first this last thing that Tony said, I think we have to take all 197 00:13:33,639 --> 00:13:37,559 this conversation that we' re going to have with lots of quotes, because 198 00:13:37,720 --> 00:13:43,120 we' re basing ourselves on a riall of a minute, a minute and 199 00:13:43,919 --> 00:13:48,279 something of two people that I with the greatest respect, I have no idea 200 00:13:48,279 --> 00:13:52,600 who Mamarache' s podcast is and I don' t know how you said 201 00:13:52,600 --> 00:13:54,480 it' s called good are journalists of the heart. Okay, I omit 202 00:13:54,480 --> 00:13:56,759 the part of all my respects. Well, then. But in the end, 203 00:13:56,840 --> 00:14:00,960 the protagonists of the podcast are also characters. Yeah, yeah, yeah, 204 00:14:01,039 --> 00:14:03,679 sure, sure. That' s why I want to tell you two 205 00:14:03,679 --> 00:14:07,480 things with this. First, I don' t know if those numbers are 206 00:14:07,480 --> 00:14:11,480 public. Okay, I understand that they can, I mean. I know 207 00:14:11,480 --> 00:14:13,080 a lot. I don' t know the journalism of the heart here, 208 00:14:13,080 --> 00:14:16,000 but yes, I know the journalism of Argentina and it' s rubbish. 209 00:14:16,240 --> 00:14:18,159 He talked about Argentina, it' s garbage, I don' t know. 210 00:14:18,240 --> 00:14:22,120 Maybe it' s not just here, of course, that' s 211 00:14:22,440 --> 00:14:24,240 why, maybe it' s got another level of data that' s given 212 00:14:24,440 --> 00:14:28,679 and things that are said and then no one comes out to disprove or nobody 213 00:14:28,679 --> 00:14:31,159 comes out to apologize. But I' m talking. I insist from Argentina, 214 00:14:31,279 --> 00:14:33,399 which is what I know, because if I don' t go, 215 00:14:33,799 --> 00:14:35,720 I don' t want to talk without talking that, anyway, is my 216 00:14:35,720 --> 00:14:41,519 specialty. But here first we have some very inflated numbers that we don' 217 00:14:41,600 --> 00:14:46,919 t know if they are true or they didn' t roll heads in podimo, 218 00:14:46,720 --> 00:14:50,600 that is, how much of us didn' t get this rumor, 219 00:14:50,759 --> 00:14:52,919 this news that I think we' re pretty much aware of the things that 220 00:14:52,919 --> 00:14:54,799 happen in the chains. I don' t know how many heads we rolled 221 00:14:54,799 --> 00:14:58,519 on. I don' t know who if something a manager of we could 222 00:14:58,559 --> 00:15:01,919 have grabbed his head, because when he saw the bill of what they had 223 00:15:01,960 --> 00:15:05,720 spent of expenses that they found by surprise, it seems to me that there 224 00:15:05,759 --> 00:15:11,159 is very good storytelling on that riall about the case, that is because it 225 00:15:11,159 --> 00:15:13,759 traps and we all go crazy, but we don' t stop to think 226 00:15:13,840 --> 00:15:18,080 whether what they are saying is true or not. And in the second term, 227 00:15:18,240 --> 00:15:22,679 I mean that if you spent five hundred zero euros on this podcast, 228 00:15:22,879 --> 00:15:28,399 well let' s use it as an argument Jorge, the next time someone 229 00:15:28,399 --> 00:15:33,799 comes to tell us if you can live on podcasting, because four or five 230 00:15:33,840 --> 00:15:39,360 years ago it would not have occurred to us that if I had spent a 231 00:15:39,399 --> 00:15:43,919 similar figure on a podcast, that is, if some of this is true 232 00:15:43,960 --> 00:15:45,919 and the figure is close to five hundred zero euros. Good for podcasting. 233 00:15:46,600 --> 00:15:50,720 Then, I have a lot of bad things to say, but good that 234 00:15:50,759 --> 00:15:56,159 a podcast has been podcasted whatever was moving a similar sum. Okay. Before 235 00:15:56,200 --> 00:16:00,559 you continue and put mapa Chavi, please, to see two things. The 236 00:16:00,440 --> 00:16:06,120 first to influence what I was saying right now on the issue of rolling heads, 237 00:16:06,480 --> 00:16:10,720 for example, has been said a lot that heads have been rolled in 238 00:16:10,759 --> 00:16:14,759 podimo, etcetera. And I link with the storytelling theme, I think there 239 00:16:14,759 --> 00:16:18,480 is a lot of legend here, there has been a lot of opinion, 240 00:16:18,639 --> 00:16:25,320 there have been a lot of news, because around this own news that I 241 00:16:25,360 --> 00:16:29,480 would take it with tweezers and it seems to me that it brings within the 242 00:16:29,559 --> 00:16:33,000 communication strategy of this, that is, I believe that this has been sold 243 00:16:33,080 --> 00:16:36,000 in a certain way, precisely so that it makes all this media noise that 244 00:16:36,000 --> 00:16:37,879 it has been making since the first moment. And the second thing that it 245 00:16:37,919 --> 00:16:41,960 would affect would also be one thing that Leo has said if I can, 246 00:16:41,159 --> 00:16:45,279 it has cost him five hundred zero euros this podcast. I do not know 247 00:16:45,440 --> 00:16:51,480 if the figure will be correct, but I understand and it would be good 248 00:16:51,559 --> 00:16:53,600 to know the concept of these five hundred zero euros. If it is five 249 00:16:53,600 --> 00:16:57,840 hundred zero euros for the whole campaign, that is, for the entire podcast, 250 00:16:59,120 --> 00:17:00,240 absolutely everything. I mean, I' m pod or, I put 251 00:17:00,320 --> 00:17:03,519 in these five hundred euros. I' m sorry, five hundred zero euros. 252 00:17:03,039 --> 00:17:07,759 I don' t put anything else on. And I have the rights 253 00:17:07,799 --> 00:17:12,000 to a series of episodes to broadcast and all that image rights about that, 254 00:17:12,440 --> 00:17:18,880 et cetera. A number of things are worth, because that is very different 255 00:17:18,599 --> 00:17:23,160 to two hundred and fifty zero euros, to each of the speakers, to 256 00:17:23,359 --> 00:17:29,759 the hosts of that podcast and everything else. Besides, these are not two 257 00:17:29,799 --> 00:17:34,759 concepts that I think are very important in the analysis of this, because look, 258 00:17:34,920 --> 00:17:38,839 this is great for me precisely to start the next point. I believe 259 00:17:40,599 --> 00:17:42,680 and I have no idea, I have not seen the contract or but by 260 00:17:42,799 --> 00:17:48,920 the amount, by the amounts that these people charge, by post of instagram, 261 00:17:48,039 --> 00:17:53,519 realls mentions only advertising mentions. I' m not talking about a 15 262 00:17:53,599 --> 00:17:59,319 - minute podcast, twenty minutes an hour or ten more episodes of all the 263 00:17:59,359 --> 00:18:03,359 cuts that have come out the most. I guess they' ll have them 264 00:18:03,400 --> 00:18:07,319 sign off to make mentions on their real social networks to participate in this anthill. 265 00:18:07,319 --> 00:18:12,920 I' m sure it' s out of these five hundred zero bucks 266 00:18:14,000 --> 00:18:17,640 production podcast. I' m sure it' s out of these five hundred 267 00:18:17,640 --> 00:18:22,720 thousand bucks. I think I' m saying I can' t put my 268 00:18:22,720 --> 00:18:25,440 hand on the fire because I don' t have the contract and I really 269 00:18:25,440 --> 00:18:26,720 doubt the light comes out. Hey, maybe he sneaks into a WikiLeaks. 270 00:18:27,799 --> 00:18:33,400 But I believe that these five hundred zero euros, indeed, are the salary 271 00:18:33,440 --> 00:18:37,680 of these two for the figures that move the influencers, considering that this is 272 00:18:37,759 --> 00:18:41,880 one of the topkeys in Spain, considering that we nicknamed for podimo this is 273 00:18:41,960 --> 00:18:45,839 not just a podcast. The podcast, as I was saying, is the 274 00:18:45,920 --> 00:18:48,839 excuse for us. It is to appear in the anthill, to appear in 275 00:18:48,960 --> 00:18:52,519 the big induced insta, to appear in the installation of the woman deduced that 276 00:18:52,519 --> 00:18:55,839 I forgive myself is I think it is steamed, but to forgive me, 277 00:18:56,119 --> 00:18:57,279 because I have no idea of this ducedo world. So because it is the 278 00:18:57,279 --> 00:19:02,480 one that has come out in the headline of all those appearing in a multitude 279 00:19:02,599 --> 00:19:07,559 of mentions, of all the followers, of these girls, of all their 280 00:19:07,599 --> 00:19:11,000 fanfare everything that moves, that is, the advertising campaign, not the podcast, 281 00:19:11,119 --> 00:19:14,400 was the excuse to appear in all these places. And we already live 282 00:19:14,480 --> 00:19:19,279 this with another very similar character, who was Canes Lauras, who is already 283 00:19:19,319 --> 00:19:26,720 a regular in Podimos. And this is precisely what I' m going to 284 00:19:26,759 --> 00:19:30,799 fit in because if you remember when she announced her ex- husband' s 285 00:19:30,839 --> 00:19:36,039 divorce, the rest was just when they had a half- cast, that 286 00:19:36,160 --> 00:19:40,000 is, she announced the divorce and then she started another solo podcast on podimon 287 00:19:40,119 --> 00:19:41,079 What happened after this five hundred- zero- euro bomb in podimo two things. 288 00:19:42,640 --> 00:19:45,960 On the same morning where this rill cut came out we could. I 289 00:19:47,039 --> 00:19:49,599 don' t know if on purpose or not, but well, it' 290 00:19:49,680 --> 00:19:56,119 s a lot of chance that an hour later you' ll launch an email 291 00:19:56,200 --> 00:20:03,519 with new affiliation options for all podcast creators in podimo, I mean the light 292 00:20:03,599 --> 00:20:07,920 that some super top people have won five hundred zero euros with a podcast and 293 00:20:07,920 --> 00:20:10,960 then in podimo send. I don' t know if just creators or all 294 00:20:11,000 --> 00:20:15,160 subscribers that loyalty options now, like they' re going to give you more, 295 00:20:15,279 --> 00:20:18,440 that you have more choices, that you can make money. Well, 296 00:20:18,519 --> 00:20:22,720 I don' t want to fit parts. I leave them there and then 297 00:20:22,799 --> 00:20:26,799 the next day. These two, these two girls, announce that they are 298 00:20:26,839 --> 00:20:33,160 pregnant that for us surely this data is totally irrelevant, but for the world 299 00:20:33,200 --> 00:20:38,799 in which they move it is an absolute bombshell and surely many of the places 300 00:20:38,839 --> 00:20:48,079 where they appeared screened clips would appear after Podymon, which is a lot of 301 00:20:48,079 --> 00:20:51,720 chance. But seeing what I tell you about Canesis lauras, her divorce that 302 00:20:51,759 --> 00:20:53,920 you' re left with, I think it' s another master move. 303 00:20:55,039 --> 00:20:57,559 I don' t want to be misthought, but it seems to me a 304 00:20:57,640 --> 00:21:04,079 marketing strategy that five hundred zero euros for two people who are super top in 305 00:21:04,119 --> 00:21:07,480 this world seems even little to me for a podcast. Not for a podcast 306 00:21:07,559 --> 00:21:10,920 is a barbarity that I already want to win them, but for a marketing 307 00:21:10,920 --> 00:21:15,359 strategy, it seems to me until little I don' t know what you 308 00:21:15,359 --> 00:21:18,359 think. Well, yes, as for marketing actions, as for what we 309 00:21:18,599 --> 00:21:25,480 call them impacts the fact that many people who don' t know the brand 310 00:21:25,720 --> 00:21:30,640 are impacted by this brand and call them attention and want to know more or 311 00:21:30,720 --> 00:21:34,920 stay, they keep the logo of we can the word, we can for 312 00:21:36,000 --> 00:21:41,680 the future, for some time when they want to listen to podcast or something 313 00:21:41,720 --> 00:21:47,640 like that, not necessarily listen to this podcast, but any other or set 314 00:21:47,720 --> 00:21:52,400 up or put the word in a conversation at a family table on a Sunday. 315 00:21:52,480 --> 00:21:56,480 Not those things that happen with these publicity impacts. Yeah, it' 316 00:21:56,559 --> 00:22:03,240 s a measure. I don' t know the amounts that big companies manage 317 00:22:03,279 --> 00:22:08,039 to have very big impacts on Spanish television, but at a clear impact level, 318 00:22:08,119 --> 00:22:10,920 yes, sure, it' s brutal. We' re all talking 319 00:22:10,960 --> 00:22:17,319 about that not here. I think we need to add something more In fact, 320 00:22:17,960 --> 00:22:23,200 as Leon said, he associates himself with brand and character and the impacts 321 00:22:23,200 --> 00:22:26,480 he is seeing. What I have also taken into account is that this then 322 00:22:26,759 --> 00:22:30,720 is a niche and then, when we talk about influencers, we will mention 323 00:22:30,759 --> 00:22:37,839 it. But also within the podcast itself there are many advertising spaces and it 324 00:22:37,079 --> 00:22:40,519 would be missing to know who has left the money of its advertising spaces. 325 00:22:40,920 --> 00:22:45,240 These people are associated with various brands, from the clothes they wear, from 326 00:22:45,279 --> 00:22:49,640 the makeup they wear, from the locations where they go. All this usually 327 00:22:49,759 --> 00:22:56,799 has financial backing behind it so that it is mentioned where they have gone with 328 00:22:56,880 --> 00:23:00,839 whom they have traveled the car rental agency. Everything and that we have to 329 00:23:00,839 --> 00:23:03,960 take into account. It happens in TV series, it happens in movies, 330 00:23:04,720 --> 00:23:08,400 it happens in any TV show where in the end they make a little mention 331 00:23:08,480 --> 00:23:11,079 under which shoes the presenter wears, which you don' t see because you 332 00:23:11,079 --> 00:23:14,799 ' re sitting at a table, but then it comes out. All of 333 00:23:14,960 --> 00:23:18,440 this has a series of repercussions and then we also have to keep in mind 334 00:23:18,519 --> 00:23:22,839 that not only are there how many programs they have done, but for how 335 00:23:22,839 --> 00:23:26,400 long you have given up. Your image to Podimos, I mean, it 336 00:23:26,440 --> 00:23:27,799 ' s not the same thing you say. There are eleven programs that are 337 00:23:27,799 --> 00:23:32,400 going to be broadcast once a week to eleven programs that are going to be 338 00:23:32,440 --> 00:23:37,880 broadcast once a month or that in the agreement is that for a year these 339 00:23:37,079 --> 00:23:41,400 two girls will be the image of Podimo and go wherever they go. It 340 00:23:41,480 --> 00:23:45,359 ' s going to relate to Podimos, it' s going to happen with 341 00:23:45,400 --> 00:23:51,759 cosmetics brands, you take the fashion actress you' re the image of that 342 00:23:51,759 --> 00:23:55,880 colony or that cream or whatever and for x time you' re never going 343 00:23:56,000 --> 00:23:59,759 to say that you' re from the competition, or anything you' re 344 00:23:59,759 --> 00:24:03,359 completely associated with that brand. That' s worth your money too clear and, 345 00:24:03,519 --> 00:24:07,440 in addition, look at one thing, that is, by putting a 346 00:24:07,480 --> 00:24:11,480 simile worth and putting it in parallel, I have before me a falco tamara 347 00:24:11,519 --> 00:24:14,079 headline, the wedding of the year and the business of the decade. An 348 00:24:14,079 --> 00:24:19,680 exclusive value of more than half a million euros. This exclusive is worth more 349 00:24:19,720 --> 00:24:25,480 than half a million euros. It is a punctual exclusive that for magazines of 350 00:24:25,519 --> 00:24:29,039 the heart, for those who sell, for those who buy or who sell, 351 00:24:29,799 --> 00:24:32,279 that exclusive has that price of half a million euros. Here we are 352 00:24:32,279 --> 00:24:34,880 talking about a connection of a brand, that is, a brand with a 353 00:24:36,000 --> 00:24:41,599 certain influencer and leads me to reflection. We see it a lot from the 354 00:24:41,599 --> 00:24:45,240 point of view of production, the production of the podcast, the price of 355 00:24:45,359 --> 00:24:48,839 the podcast, and it is that phrase of this fool to confuse value and 356 00:24:48,839 --> 00:24:52,920 price, in this case, the value of that, which is to associate 357 00:24:52,960 --> 00:24:57,799 the brand with the influencer and associate all those image rights that Toni spoke of. 358 00:24:57,920 --> 00:25:03,359 Now all the details, the time that' s linked to that image, 359 00:25:03,559 --> 00:25:08,559 we can, etcetera. It' s probably for us to have seen 360 00:25:08,680 --> 00:25:15,039 him as a possible hen of golden eggs. But I would introduce a variable 361 00:25:15,079 --> 00:25:18,799 that is the target, that is, what happens to the target, because 362 00:25:18,799 --> 00:25:22,519 maybe the target of we can, the target of sweet and dawn, that 363 00:25:22,599 --> 00:25:30,039 target of the people who follow it as influencer brand is not target of podcast. 364 00:25:32,039 --> 00:25:36,680 It' s probably a target that, maybe they' ll be willing 365 00:25:36,799 --> 00:25:41,400 or willing to all their dough at a given time, I don' t 366 00:25:41,400 --> 00:25:47,440 know how many eh to convert and discharge into e podimo to listen to that 367 00:25:47,440 --> 00:25:48,400 Sweetie podcast, but what will happen when Sweetie doesn' t do that podcast 368 00:25:48,400 --> 00:25:55,559 anymore. They' re target podcasting just that, that whole mass that follows 369 00:25:55,640 --> 00:26:00,559 these influencers. I don' t know, well, look, it looks 370 00:26:00,559 --> 00:26:00,920 like he' s reading the script, because it' s ideal. Perhaps 371 00:26:02,000 --> 00:26:10,279 the accounts that follow Duceida and his wife are not the target dead podcasting, 372 00:26:10,480 --> 00:26:15,279 so to speak that we, to which we are accustomed and in which we 373 00:26:15,559 --> 00:26:21,759 move, not only hear or podcast but also make them and we have a 374 00:26:21,759 --> 00:26:25,640 vision of podcasting very different from that which we can have, but I believe 375 00:26:25,720 --> 00:26:33,400 that it takes a very, very long time. I think almost since it 376 00:26:33,440 --> 00:26:36,440 arrived, from the beginning, because at first it seemed that we did want 377 00:26:36,480 --> 00:26:45,000 to say move on the usual card of podcasting people, I won' t 378 00:26:45,079 --> 00:26:48,079 say men that too, but the vast majority were men until then, until 379 00:26:48,160 --> 00:26:53,440 the arrival of we could, we were older men, not to say to 380 00:26:53,480 --> 00:26:57,480 make us no, but well, thirty to forty- five or fifty years 381 00:26:57,599 --> 00:27:00,519 was even the great target and still is the one of podcasting in general. 382 00:27:00,920 --> 00:27:03,200 Yes, it is true that there are many women, but at least in 383 00:27:03,200 --> 00:27:08,000 Spain, the number of men creating and listening to podcast is greater and thanks 384 00:27:08,079 --> 00:27:11,039 to the arrival of podimo, this has changed. Why, because I think 385 00:27:11,079 --> 00:27:15,799 we could precisely know exactly where to attack because the large amount of podcast that 386 00:27:15,319 --> 00:27:19,440 does not all, because it also has niche podcast and podcast for more adult 387 00:27:19,519 --> 00:27:23,519 people, but where it is most advertised and where it moves most. And 388 00:27:23,559 --> 00:27:27,440 the great signings he' s done over the years. See the case of 389 00:27:27,480 --> 00:27:33,559 Dulceide, see the case of Laura Scanes, see many of the podcasts he 390 00:27:33,599 --> 00:27:40,720 has absorbed from Podio. A podcast has great characters. I' m not 391 00:27:40,720 --> 00:27:45,799 going to say they' re influencers, but they' re great figures from 392 00:27:45,960 --> 00:27:49,039 the tiktoc world, Instagram world, yous world a YouTube tanget. It is 393 00:27:49,079 --> 00:27:53,039 also a much more youthful world than we were used to until the arrival of 394 00:27:53,079 --> 00:27:56,359 Podimon, because I think what it has done is to see the hole and 395 00:27:56,440 --> 00:28:00,240 see the great mass of people. Another thing, as Chavi says, is 396 00:28:00,319 --> 00:28:04,480 that great mass of people. I want to listen to Podcast as we' 397 00:28:04,480 --> 00:28:08,319 re used to it, because of course, if it' s an audience 398 00:28:08,640 --> 00:28:14,079 that' s used to it, the first thing is to have streamed through 399 00:28:14,160 --> 00:28:15,960 directs, as you see the case of Twitch, to have a much shorter 400 00:28:17,160 --> 00:28:19,480 content, as happens in Tiktok, in the rials, in the shoutreint So, 401 00:28:21,599 --> 00:28:23,640 these things that go Thu hu Yu here, not here you have to 402 00:28:25,079 --> 00:28:30,119 swallow, so to speak eye podcast what I' m going to say at 403 00:28:30,759 --> 00:28:33,079 least fifteen minutes, when we' re used to listening to podcast or doing 404 00:28:33,079 --> 00:28:34,359 hours podcast or I even have days to spend. But, well, I 405 00:28:34,440 --> 00:28:37,759 ' m not Podimon' s target. However, I believe that it is 406 00:28:37,839 --> 00:28:41,440 precisely Ponimo' s strategy that I do not know whether it will be serving 407 00:28:41,440 --> 00:28:44,079 him or not. Now we' ll talk about it, but I think 408 00:28:44,079 --> 00:28:45,880 Podimon' s target has it very clear. In other words, it goes 409 00:28:47,480 --> 00:28:51,279 directly through this gap that you have seen in the digital field, at least 410 00:28:51,279 --> 00:28:56,039 in Spain. I do not know in other countries a question from you is 411 00:28:56,039 --> 00:29:00,960 a podimo subscriber, or it has been your podigo sector. Not me your 412 00:29:02,359 --> 00:29:07,920 Podcast because I was. I became a subscriber of power a long time ago 413 00:29:07,960 --> 00:29:11,839 and became a subscriber of power precisely for Alex Hidalgo. When Alex hidal made 414 00:29:11,880 --> 00:29:17,759 it the move to publish exclusively in podimo, I was discharged in podimo to 415 00:29:17,799 --> 00:29:25,160 listen to Alex Fidalgo. When Alex Hidalgo stopped publishing in podimo and it was 416 00:29:25,240 --> 00:29:30,559 open again, I did not stop my subscription to I could keep it, 417 00:29:30,039 --> 00:29:33,359 but I could keep it for the best six months, seven months more. 418 00:29:33,880 --> 00:29:37,799 Not that subscription queue that often happens to us when we wanted to hear it. 419 00:29:38,799 --> 00:29:42,559 It' s not there anymore, you keep it for a while, 420 00:29:42,759 --> 00:29:45,960 because you don' t unsubscribe, etcetera. But I' m down. 421 00:29:45,599 --> 00:29:49,079 The only podcast I' ve ever heard is Alex Hidalgo' s. Having 422 00:29:49,200 --> 00:29:56,039 had a subscription, I mean I take it for granted that I and Profiles 423 00:29:56,079 --> 00:30:03,960 like mine are not in principle Podimon' s target. I don' t 424 00:30:03,960 --> 00:30:06,799 know, you paid for all those months you' ve been there. Yeah, 425 00:30:06,880 --> 00:30:08,880 yeah, yeah. I think the big difference here is that we are 426 00:30:08,960 --> 00:30:12,960 all hungry for the discharges of reproductions and we can, on the contrary, 427 00:30:14,079 --> 00:30:18,559 not care whether people play or not to podcast we can. I think what 428 00:30:18,640 --> 00:30:22,240 he cares about is fine. Hey, I' m not saying that wrong 429 00:30:22,240 --> 00:30:26,200 about the subscription. If you subscribe you' re a year away and you 430 00:30:26,440 --> 00:30:30,079 didn' t listen, of course, but notice that you ever even listen 431 00:30:30,079 --> 00:30:32,480 to the subscription. Uh, I think with the user' s discharge, 432 00:30:32,720 --> 00:30:36,599 with the free months, I' ll logically see the subscription more. But 433 00:30:36,640 --> 00:30:41,000 they' re all day launching free three- month subscription campaigns. Your own 434 00:30:41,079 --> 00:30:45,319 podcasts make listen campaigns look our podcast is going to last three months, get 435 00:30:45,319 --> 00:30:48,240 the premium account and when we get the last episode that gives you to download, 436 00:30:48,480 --> 00:30:51,559 that is, that the podcasts themselves make announcements so that people make the 437 00:30:51,599 --> 00:30:53,799 accounts for free and take advantage and put on an alarm. It' s 438 00:30:53,839 --> 00:30:57,119 like I don' t know if that' s why Chavi says of that 439 00:30:57,160 --> 00:31:00,119 subscription queue you' re leaving there for months that hre will always stay one. 440 00:31:00,680 --> 00:31:04,759 But I think they' re catching up with listeners of podcast, but 441 00:31:04,839 --> 00:31:11,160 we' ve been going for years. Yes, I agree with what Chavi 442 00:31:11,200 --> 00:31:15,279 was saying I think that in general, seeing it from the other side, 443 00:31:15,480 --> 00:31:21,799 Podimo' s audience, Podimo' s subscriber, in quotation marks, is 444 00:31:21,839 --> 00:31:26,279 not a podcast listener. That is to say, I wanted to raise it 445 00:31:26,359 --> 00:31:29,039 as a question by those who are listening to Podimo podcasts and nothing else. 446 00:31:29,160 --> 00:31:32,920 Never downloaded Evox, never downloaded Spotify, never downloaded an adic podcast No for 447 00:31:32,960 --> 00:31:37,319 saying something are podcast listeners. The one who listens to a podcast on YouTube, 448 00:31:37,440 --> 00:31:41,200 the one who follows a podcast and I don' t see any name 449 00:31:41,240 --> 00:31:45,319 of achiebeza, some Jordi Wild and only looks at it in YouTube videos and 450 00:31:45,400 --> 00:31:51,079 goes around for life. Saying I listen to podcast. It' s the 451 00:31:51,160 --> 00:31:55,079 podcast listener we talked about when we talked about the polls, of course, 452 00:31:55,119 --> 00:31:57,319 but I don' t know if the podcast listener is the rigorous one. 453 00:31:57,400 --> 00:32:02,039 Don' t at least watch and this he has said himself in some episode 454 00:32:02,119 --> 00:32:08,279 that when he brings a character or guest, a little more serious, a 455 00:32:08,359 --> 00:32:13,880 little more outside of this show downloads through podcast platforms are shot and platforms on 456 00:32:13,960 --> 00:32:17,559 the YouTube platform go down. In other words, there are really podcast visitors. 457 00:32:19,160 --> 00:32:21,960 It' s just that there' s a difference with Jordi Whid because 458 00:32:21,960 --> 00:32:23,720 you also realize that he' s still doing a podcast, because I say 459 00:32:23,759 --> 00:32:27,440 it, because if you go to the first link, you see that YouTube 460 00:32:27,440 --> 00:32:29,920 allows you three or four links. The first link you see in the' 461 00:32:30,000 --> 00:32:31,599 cause I' ve been seeing him recently. The first link you see on 462 00:32:31,640 --> 00:32:37,440 Jordi Wild' s YouTube profile is Spotify for people to listen to the podcast. 463 00:32:37,839 --> 00:32:40,440 Not because we know you' re being discovered on YouTube, but they 464 00:32:40,480 --> 00:32:45,079 ' re still listening to you in Spotify, not in the move that many 465 00:32:45,079 --> 00:32:49,559 of us make. But, well, to finish, that' s the 466 00:32:49,559 --> 00:32:53,000 person who listens to a podcast or points look. I give you an example 467 00:32:53,160 --> 00:32:57,799 and from several years ago, when I think that recently started I could, 468 00:32:58,319 --> 00:33:00,799 I still had the Marvel podcast that for six years, five years we recorded 469 00:33:00,880 --> 00:33:05,279 every fortnight whether or not a movie has already premiered. We got together four 470 00:33:05,359 --> 00:33:09,480 or five people from Argentina and I from here to talk about Marvel and when 471 00:33:09,680 --> 00:33:16,559 the podium came out they signed to stream Marvel and had a podcast that even 472 00:33:16,599 --> 00:33:22,960 with people produced by well- known beloved people, ours doing a podcast about 473 00:33:23,000 --> 00:33:27,480 Marvel, of course because to capture the same thing we said before, not 474 00:33:27,519 --> 00:33:30,759 to catch people who weren' t inside the podcast bubble, who weren' 475 00:33:30,799 --> 00:33:35,000 t listening to podcast in Spotify, podcast in Evox, who came maybe didn 476 00:33:35,039 --> 00:33:40,400 ' t even know that he was listening to a podcast and going to Podimo 477 00:33:40,559 --> 00:33:43,440 and paying there and listening and stream Marvel never continued. I don' t 478 00:33:43,559 --> 00:33:47,799 know if two seasons never continued with their podcast, never mentioned it on their 479 00:33:47,799 --> 00:33:53,920 YouTube channels. Absolutely nothing. It was an adventure. Not then. I 480 00:33:53,920 --> 00:33:58,480 don' t know if Podimo' s listener, not Podcast' s listener, 481 00:33:59,039 --> 00:34:00,599 Podimonx' s listener, who' s signed up for a podcast, 482 00:34:00,960 --> 00:34:04,640 is going to keep listening to a podcast, whether it' s these girls 483 00:34:04,640 --> 00:34:06,720 ' or anyone else' s. I don' t think he' s 484 00:34:06,720 --> 00:34:08,599 an ochente that' s there on that platform and he hears what the platform 485 00:34:08,599 --> 00:34:13,079 throws in his head. Nothing more like the Netflix series, people who are 486 00:34:13,320 --> 00:34:16,480 still on Netflix and who only see what Netflix gets. And he' s 487 00:34:16,480 --> 00:34:19,119 never going to go to Apple to watch a series. But it' s 488 00:34:19,239 --> 00:34:22,639 more like I' m a better grader. It serves as a very good 489 00:34:22,639 --> 00:34:27,679 example, when people talk about Netflix, tell you about Netflix check this form 490 00:34:27,880 --> 00:34:31,280 and talk about millions of users. They may be users who use it or 491 00:34:31,280 --> 00:34:36,079 who do not use it. It may be users who are there who are 492 00:34:36,159 --> 00:34:42,360 missing and often even give the user data, bearing in mind that each Netflix 493 00:34:42,440 --> 00:34:45,840 account has five users, that is, no, that is, many times 494 00:34:46,119 --> 00:34:52,239 five times the numbers. Here we must also bear in mind that I think 495 00:34:52,239 --> 00:34:53,239 it was last year. I don' t know if it was in two 496 00:34:53,239 --> 00:35:00,679 thousand twenty- two in two thousand twenty- two we could make a round 497 00:35:00,719 --> 00:35:04,400 of capital capture and CONs and every year, I mean it' s not 498 00:35:04,480 --> 00:35:07,400 good, I think he got fifty- eight million euros to launch all his 499 00:35:07,400 --> 00:35:08,400 projects and so on. I understand that this also goes with the idea of 500 00:35:08,440 --> 00:35:14,519 selling only to a larger group. And what they' re trying to say 501 00:35:14,559 --> 00:35:19,960 is that I have this product with so many users, with all this content 502 00:35:20,000 --> 00:35:23,519 exactly not being valued at any time who hears or what hears. That aside, 503 00:35:23,639 --> 00:35:31,239 also what I wanted to comment on was the fact that we could not 504 00:35:31,280 --> 00:35:34,760 know whether by choice by the people who work or not. Let' s 505 00:35:34,800 --> 00:35:37,719 keep this in mind. It has a very strong editorial line and I think 506 00:35:37,719 --> 00:35:43,920 that too they bet on that or have benefited from the best of some kind 507 00:35:44,000 --> 00:35:45,519 of subsidy or aid, and I do not want to go into politics. 508 00:35:45,800 --> 00:35:50,039 But their line in militorials is marked by the kind of programs being done there 509 00:35:50,039 --> 00:35:53,280 by people who have exclusive and I think that too has somehow limited to which 510 00:35:53,559 --> 00:36:01,159 audience they are reaching. Then the feminist editorial line is very marked. And 511 00:36:01,199 --> 00:36:05,480 then, if you keep in mind that that' s happening, I think 512 00:36:05,480 --> 00:36:09,519 it' s a logical move that gets people like this couple, because they 513 00:36:09,559 --> 00:36:13,760 ' re inside the movement. Also then you' re tying up, tying 514 00:36:13,880 --> 00:36:17,159 up, tying up what I get. These people respect my editorial line. 515 00:36:17,440 --> 00:36:23,480 They are known, they have presence in other press media in i e repercussion, 516 00:36:24,159 --> 00:36:29,880 in traditional press, within the salseo they are already known, I say 517 00:36:29,960 --> 00:36:30,920 the classic salseo, of the style save me and of the magazines of the 518 00:36:30,920 --> 00:36:37,599 heart. So you' re removing clips from everything they meet and it' 519 00:36:37,679 --> 00:36:42,760 s that you perfectly marry that product inside that platform. And there' s 520 00:36:42,800 --> 00:36:46,719 one thing I was thinking about before, not for lovers of classic podcasting, 521 00:36:47,000 --> 00:36:51,480 to put it that way. Sometimes between us, sometimes we talk about a 522 00:36:51,599 --> 00:36:55,760 certain platform and we say this platform is that it is antipodcasting. Well, 523 00:36:57,079 --> 00:37:00,239 some of you will probably have in your head what platform I' m referring 524 00:37:00,239 --> 00:37:06,920 to. But for me, for me, from my classic podcast profile, 525 00:37:07,400 --> 00:37:13,559 for me we could, it' s that platform where I don' t 526 00:37:13,559 --> 00:37:21,239 even notice being a producer or a listener. I mean, it' s 527 00:37:21,280 --> 00:37:25,039 that editorial line you were talking about now, Tony, not because of that 528 00:37:25,360 --> 00:37:28,119 political current, let' s say, but because of the kind of content. 529 00:37:28,480 --> 00:37:32,920 Okay not in that line, but before entering the chat, I thought 530 00:37:34,559 --> 00:37:39,320 that, for example, we could grand It has other formats, but above 531 00:37:39,400 --> 00:37:44,199 all so large format are conversational. Okay, it' s this guy' 532 00:37:44,199 --> 00:37:45,719 s conversational, like Dulceide' s, et cetera, et cetera. And 533 00:37:45,800 --> 00:37:50,119 I also think that there has come a time when it happens with the conversational 534 00:37:50,119 --> 00:37:52,000 podcast, as happens in Spain with the bars, that it seems that everyone 535 00:37:52,000 --> 00:37:54,719 can have a bar worth and it seems that everyone can make a conversational podcast. 536 00:37:55,760 --> 00:37:59,559 I was listening to Flight 180 yesterday, for example. It is a 537 00:37:59,599 --> 00:38:02,159 podcast I highly recommend that it is no longer done. But I don' 538 00:38:02,159 --> 00:38:07,639 t think it' s done. I discovered it yesterday for the first time 539 00:38:07,760 --> 00:38:13,039 and thought how good conversational is. But good, because the person who wore 540 00:38:13,119 --> 00:38:17,679 it was super fast, super ingenious, very good. Not everyone' s 541 00:38:17,760 --> 00:38:22,480 good for a conversational one. Not everyone is worth it and it seems that 542 00:38:22,519 --> 00:38:24,239 here we simply catch an influencer and find that it is politics. A little 543 00:38:24,280 --> 00:38:29,360 podimo. I catch an influencer, I catch a media star, I put 544 00:38:29,400 --> 00:38:31,119 it in front of a microphone with two or three people and I already have 545 00:38:31,119 --> 00:38:35,440 a podcast. It won' t be worth it for that strategy we talked 546 00:38:35,480 --> 00:38:38,800 about before, to make noise in the nets, to reach a mass series. 547 00:38:40,480 --> 00:38:45,440 But what a journey that has I don' t know. I mean, 548 00:38:45,599 --> 00:38:47,760 I assure you, I' m not getting beat. But, surely 549 00:38:47,760 --> 00:38:54,360 I soho rare avis but I don' t know reverse the question which route 550 00:38:54,480 --> 00:38:57,960 you really need which route you need platforms that, maybe you don' t 551 00:38:57,960 --> 00:39:01,400 need anymore. But Tony is the same thing Jorge used to say. They 552 00:39:01,440 --> 00:39:07,760 ' re picking up, they' re picking up a lot of mass, 553 00:39:07,800 --> 00:39:08,760 okay, a lot of contacts as users, etcetera, but they' re 554 00:39:08,760 --> 00:39:10,719 really users. In the end, it' s a company. Okay if 555 00:39:10,840 --> 00:39:14,719 you can' t be in the startup world, okay, you can' 556 00:39:14,719 --> 00:39:20,599 t be continuously going investment rounds and going up, up and down, selling 557 00:39:20,599 --> 00:39:22,639 me, selling me. In the end, someone' s gonna have to 558 00:39:22,679 --> 00:39:25,559 pay for the party? Someone has to pay for it Who' s going 559 00:39:25,719 --> 00:39:29,760 to pay for it by the users. Honestly, with these policies, I 560 00:39:30,039 --> 00:39:35,159 think that the users of the party And besides, it' s a lot 561 00:39:35,199 --> 00:39:39,000 of scale and that' s what the sweetie fans said at first. Some 562 00:39:39,119 --> 00:39:44,079 may if they pay for as long as they' re sweet to listen to 563 00:39:44,119 --> 00:39:46,800 the candy podcast, but then they' re going to keep what percentage is 564 00:39:46,800 --> 00:39:52,920 going to stay in the end usus all those subscriptions are going to have to 565 00:39:52,920 --> 00:39:53,760 pay for the party? And if they don' t pay it. In 566 00:39:53,800 --> 00:39:58,320 the end, someone' s gonna say good up here and it' s 567 00:39:58,320 --> 00:40:00,960 gonna be another one. Sonora is that there are two concepts here. On 568 00:40:01,000 --> 00:40:08,039 the one hand, it' s if they' re the right ones to 569 00:40:08,119 --> 00:40:14,760 get subscribers, which I think I don' t think there are more powerful 570 00:40:14,760 --> 00:40:15,400 profiles than them to get subscribers. But you have to see if they enter 571 00:40:15,559 --> 00:40:20,119 the niche I tell you that supposes because we can is a niche as such. 572 00:40:20,760 --> 00:40:22,920 I' m not talking about podcast, but I' m telling you 573 00:40:22,920 --> 00:40:24,719 we can do it. It' s already a niche and I think it 574 00:40:24,760 --> 00:40:30,159 has to be understood that way. There is talk of big influencers and, 575 00:40:30,320 --> 00:40:32,079 if I may, Jorge, I think I have already skipped to the next 576 00:40:32,079 --> 00:40:38,760 point. A person who has three five million followers on Instagram his fort. 577 00:40:39,119 --> 00:40:45,119 It' s on Instagram Instagram. There are other people who apparently don' 578 00:40:45,119 --> 00:40:46,760 t seem to be that strong, but well, a Jordi Iwild has ten 579 00:40:46,800 --> 00:40:50,519 million followers. But it' s not that they have ten million followers, 580 00:40:50,719 --> 00:40:55,400 it' s that they have three times more interactions per publication than a sweet 581 00:40:55,400 --> 00:41:00,280 MS. When Jordi takes out a commercial action on one of his social networks, 582 00:41:01,039 --> 00:41:05,760 the impact it has and the return it has to the advertiser is much 583 00:41:05,760 --> 00:41:07,519 greater. And that' s quantified here. Yeah. It' s not 584 00:41:07,599 --> 00:41:10,320 like when you advertised something on TV and you don' t know how many 585 00:41:10,400 --> 00:41:13,400 people it' s going to reach, or yes, someone else says it 586 00:41:13,400 --> 00:41:15,239 and you have to believe it. No, it' s not buying this 587 00:41:15,400 --> 00:41:21,199 hat, this wild style shirt with this code and you know how many purchases 588 00:41:21,679 --> 00:41:23,960 you' ve had, you know how many people have arrived and you know 589 00:41:23,960 --> 00:41:25,519 what economic return you' ve had. And you know there are people who 590 00:41:25,599 --> 00:41:30,199 aren' t known. They cannot be called influencers because they are not known, 591 00:41:30,199 --> 00:41:31,480 because they remain in the shadow. And I give you an example that 592 00:41:31,719 --> 00:41:36,599 is Bicesad. He' s a car forum user. It has a YouTube 593 00:41:36,599 --> 00:41:40,800 channel that every time it uploads a video it is planted in hours in three 594 00:41:40,880 --> 00:41:45,000 hundred thousand visits and the next day it already has a million and a half 595 00:41:45,039 --> 00:41:49,400 visits on Instagram. Anything that goes up in minutes is put in a hundred 596 00:41:49,480 --> 00:41:52,599 zero visits and this guy also raffles it to the marks and on top is 597 00:41:52,679 --> 00:41:58,400 anonymous. No one knows his face and powerful profiles like that. So what 598 00:41:58,480 --> 00:42:00,880 happens then there are others who have no self- reliance and I think it 599 00:42:00,880 --> 00:42:05,800 ' s very, very different. So sometimes we also get a little carried 600 00:42:05,840 --> 00:42:08,440 away by the romanticism of influencers. When I tell you that there are others 601 00:42:08,440 --> 00:42:13,440 who come to rosando or stepping on that same product, you give it to 602 00:42:14,119 --> 00:42:19,960 a bai plains and let' s eat it and bei Llanos thinks no longer 603 00:42:19,960 --> 00:42:22,440 just like the power he can have on Twitch or YouTube, is that from 604 00:42:22,719 --> 00:42:28,280 his Twitter account he calls to buy a product and comes out the repercussion that 605 00:42:28,360 --> 00:42:30,840 there is when he puts a hundred zero euros dominos pizza to make it a 606 00:42:30,840 --> 00:42:34,800 documentary. What a comeback people are going to have, they' re going 607 00:42:34,880 --> 00:42:37,239 to dominos pizza for being iraillanos. Of course it is, finally, of 608 00:42:37,280 --> 00:42:42,719 course, but notice that the plain wasi, for example, is much more 609 00:42:43,119 --> 00:42:46,440 polyhedric than Dulceeida Vale. It has, in other words, its spectrum of 610 00:42:46,440 --> 00:42:51,119 followers. Just like you used to talk about Jordi Wine, Jordi Wild' 611 00:42:51,199 --> 00:42:54,719 s spectrum of followers is much wider than the one that can have Dulceida or 612 00:42:54,760 --> 00:42:59,760 this type of influencers, that is, surely Jordi Wild and a and there 613 00:42:59,760 --> 00:43:05,000 he will go. Of course, the same has followers from twelve- year 614 00:43:06,039 --> 00:43:09,239 - olds to seventy- year- olds who like him, so he likes 615 00:43:09,280 --> 00:43:13,760 him very much, and who listen, for example, to vayillans, for 616 00:43:13,760 --> 00:43:16,719 all the repercussions he has had, for example, with political, social, 617 00:43:17,519 --> 00:43:22,159 and so on. Jordi Wild' s interviews. You' ll more or 618 00:43:22,360 --> 00:43:28,320 less like your character or what you believe in his interviews, but he plays 619 00:43:28,360 --> 00:43:31,280 many very interesting topics. I have to tell you, Chavi I' m 620 00:43:31,320 --> 00:43:34,199 sorry it' s not fair for me to put Jordi Wild, because I 621 00:43:34,199 --> 00:43:36,719 put you on top or. Whether you put Jordi Wild on is putting yourself 622 00:43:36,760 --> 00:43:40,519 on the mush top as an influencer that may be present, but I mention 623 00:43:42,840 --> 00:43:45,239 a Willy rex Vale. That' s a lot smaller than niche video game 624 00:43:45,239 --> 00:43:46,920 people. The whole world doesn' t know him and go I' ll 625 00:43:46,920 --> 00:43:51,000 get him everyone' s made the bells, everybody knows it. I pinched 626 00:43:51,119 --> 00:43:54,000 your partner' s going. I overreacted, okay, I overreacted. I 627 00:43:54,079 --> 00:43:59,480 ' ll give you Willy Rex. Willy Rex Above starts a podcast four months 628 00:43:59,559 --> 00:44:01,960 ago and is already razing in numbers. He didn' t even have to 629 00:44:02,000 --> 00:44:05,760 come up with a mark to tell him. He' s created it his 630 00:44:05,840 --> 00:44:10,159 own producer and they' re running it through several and you say. They 631 00:44:10,239 --> 00:44:15,199 are people who are influencers and take advantage of their position and are capturing their 632 00:44:15,360 --> 00:44:21,480 audience and they are marketing and monetizing it. It' s just that we 633 00:44:21,760 --> 00:44:27,440 ' re talking about another totally different product from what theme Willy RRAG' s 634 00:44:27,519 --> 00:44:30,440 entrepreneurship podcast is called Space inter. I' m so surprised at him. 635 00:44:30,480 --> 00:44:35,239 I' m following him. There are four participants and there are four young 636 00:44:36,159 --> 00:44:38,039 boys who are around 30 years old. They' ve already batted it on 637 00:44:38,159 --> 00:44:43,480 their own and now they' re talking about new ventures and, apart from, 638 00:44:44,800 --> 00:44:50,280 they' re commenting a little bit about the normal business current and I 639 00:44:50,280 --> 00:44:51,840 ' m telling you they' re giving some bestial numbers. I look forward 640 00:44:51,920 --> 00:44:55,840 to the NFTS chapter. But, well, it' s a joke about 641 00:44:55,840 --> 00:45:00,280 this. I think they just caught, like they caught Sweetie, they caught 642 00:45:00,400 --> 00:45:07,079 Blaura Scanness. They have taken many more examples, although it is true that 643 00:45:07,079 --> 00:45:09,159 they have also taken other profiles see the case of Alles Fidalgo, who was 644 00:45:09,239 --> 00:45:13,719 there for a while, they have taken. In fact, I' ve 645 00:45:13,760 --> 00:45:17,440 heard on my own what you say about Alep Fidalgo or a hole before yesterday 646 00:45:17,480 --> 00:45:21,800 to the lawyer this one that comes out a lot on television, who has 647 00:45:21,840 --> 00:45:24,440 also made a podcast for Polima and is an older lady who is not an 648 00:45:24,440 --> 00:45:28,000 influencer, much less, because she doesn' t even have social networks. 649 00:45:28,079 --> 00:45:35,199 But I do believe that the big bet for us is being made especially on 650 00:45:35,280 --> 00:45:39,840 Instagram, Tiktok and in the female audience. And I don' t know 651 00:45:39,880 --> 00:45:43,599 if young or old, but above all influential, because of this is influencer. 652 00:45:43,840 --> 00:45:50,000 Another thing is that that audience is a subscriber, is a buyer, 653 00:45:50,719 --> 00:45:53,760 is that of the next step, but they are attacking that niche. That 654 00:45:53,760 --> 00:45:59,960 is, they are using the strategy of signing to influence, not so much 655 00:46:00,039 --> 00:46:01,280 for them to listen to their podcast. After all, the same thing that 656 00:46:01,320 --> 00:46:04,800 leads to the podcast happens to me is the least. At the end of 657 00:46:04,800 --> 00:46:07,440 the day, what I' m doing is a marketing campaign to make me 658 00:46:07,480 --> 00:46:12,719 know, to be taking out reals, tiktoks, sours all the time and 659 00:46:12,800 --> 00:46:15,760 getting out podimo, we can, we can and people can associate, especially 660 00:46:15,800 --> 00:46:16,800 the people it' s addressed to. And this has happened to me with 661 00:46:16,840 --> 00:46:21,360 clients. Not because I didn' t get any, but I did listen 662 00:46:21,480 --> 00:46:22,960 to a lot of people. No. No. I want a podcast in 663 00:46:23,039 --> 00:46:25,280 Podimon. Well, do it. If no one' s stopping you, 664 00:46:25,559 --> 00:46:30,280 you can make a podcast on Podimon completely exclusive to the platform. Another thing 665 00:46:30,360 --> 00:46:34,360 you want to get put on a TV dish and get pulled into their networks 666 00:46:34,400 --> 00:46:37,480 and do everything to you. But as an exclusive podcast it is open to 667 00:46:37,480 --> 00:46:42,159 everyone. Anyone can make an exclusive podcast. Now another thing that gets to 668 00:46:42,159 --> 00:46:47,760 make money with it because they' re going to pay you a percentage for 669 00:46:47,840 --> 00:46:52,000 listening on their platform that' s just us with our podcasts open. I 670 00:46:52,079 --> 00:46:54,880 looked at it yesterday before yesterday with this same podcast. I think I' 671 00:46:57,119 --> 00:47:00,800 m carrying two or three euros. Well, there' s some kind of 672 00:47:00,840 --> 00:47:04,719 campaign my closest contacts. He' s the one who went the most we 673 00:47:04,760 --> 00:47:06,199 could man, because I' ve had nine hundred episodes. You' ll 674 00:47:06,239 --> 00:47:08,239 see when I get three zeros. But good thing it would have to be 675 00:47:08,280 --> 00:47:10,960 years and years and years to collect those first hundred euros. But in my 676 00:47:12,000 --> 00:47:15,519 case it' s not an example because I don' t campaign and we 677 00:47:15,559 --> 00:47:19,159 can not even bring them users, not even for people to listen to me 678 00:47:19,159 --> 00:47:22,800 to make money. I don' t, but these people do, these 679 00:47:22,840 --> 00:47:25,320 people tell you listen for every subscriber you bring me gives me money. But 680 00:47:25,519 --> 00:47:29,559 besides getting me some subscribers. The campaign has already been done, so what 681 00:47:29,639 --> 00:47:32,599 they are doing with them is not winning subscribers, it is positioning the brand. 682 00:47:34,400 --> 00:47:39,239 When we arrived, four years ago, who knew Podimon us because we 683 00:47:39,440 --> 00:47:44,599 were in the world of podcasting and because we were attentive to any movement. 684 00:47:44,880 --> 00:47:47,599 Little by little they started making noise, making noise and doing it. And 685 00:47:47,639 --> 00:47:52,239 today, on Instagram you surely say the word podcast and everyone relates either we 686 00:47:52,239 --> 00:47:58,920 could, or Spotify. But beyond that I don' t think the average 687 00:47:59,039 --> 00:48:07,480 users, Instagram media users, tiktok recommend eBox, podcast adic YouTube, well, 688 00:48:07,599 --> 00:48:10,159 but maybe YouTube with podcasts doesn' t. But we could be the 689 00:48:10,239 --> 00:48:15,679 brand positioned on Instagram, in Spain and I think that' s the basis 690 00:48:15,760 --> 00:48:22,559 of the great strategy that they have done through influences. Okay, but they 691 00:48:22,679 --> 00:48:24,360 come in, so they have a lot of impacts. He' s got 692 00:48:24,440 --> 00:48:29,239 a campaign I buy you has a brutal marketing campaign, it' s worth 693 00:48:29,239 --> 00:48:34,039 a lot of hits. They may even have a link of an engagement of 694 00:48:34,360 --> 00:48:37,880 users with the brand. I would like to know what is the proposal of 695 00:48:37,960 --> 00:48:44,400 value of powering, that is, to use apart from marketing, for marketing, 696 00:48:45,000 --> 00:48:50,599 to impact users, the offer of value proposition of power which is that 697 00:48:50,639 --> 00:48:52,920 line, that editorial line, and we have it and the others do not, 698 00:48:53,039 --> 00:48:58,000 because others can have it also, that is, not only by line, 699 00:48:58,360 --> 00:49:02,360 but go only by editorial line, just by that editorial line. I 700 00:49:02,440 --> 00:49:08,679 don' t know, it' s starting to come as a risky value 701 00:49:08,920 --> 00:49:15,239 proposition, because anyone can then capture and work on that editorial line would be 702 00:49:15,239 --> 00:49:16,480 the easiest thing to do. I don' t know, I just didn 703 00:49:16,480 --> 00:49:20,440 ' t see it. I think the impact of the impact is complicated, 704 00:49:20,519 --> 00:49:25,199 after maintaining and then monetizing, especially not demonetizing, but sustaining everything. Yeah, 705 00:49:25,519 --> 00:49:29,719 yeah, that' s the big deal. Every time there' s 706 00:49:29,800 --> 00:49:31,880 a round of funding, a lot of people ask themselves the same thing. 707 00:49:32,159 --> 00:49:37,159 Another oh, but the thing is gonna make you come in just like that. 708 00:49:37,199 --> 00:49:43,320 Here we come from a classic model of media that has moved, like 709 00:49:43,320 --> 00:49:45,239 in which we know that little by little, small ones are falling and big 710 00:49:45,920 --> 00:49:53,199 ones are either absorbing them or moving them away. Just as this is intended 711 00:49:53,239 --> 00:49:59,039 to be total speculation is to get big to end up being one of those 712 00:49:59,079 --> 00:50:05,440 few that is left there or that has just been orbing others and if you 713 00:50:05,480 --> 00:50:06,960 think about it, maybe you' ll go out there for the best. 714 00:50:07,039 --> 00:50:09,719 What you want in the end is for a media et or something like that 715 00:50:09,760 --> 00:50:14,239 to come and buy you and say no. In the end, these people 716 00:50:14,320 --> 00:50:19,079 put so many millions on the table and I' m already and I' 717 00:50:19,119 --> 00:50:22,280 m staying this platform and this one and out and I almost charge the competition 718 00:50:22,280 --> 00:50:25,360 be such a play and it could be and it' s not supposed to 719 00:50:25,360 --> 00:50:29,599 be so much why, because in the end I' m giving myself a 720 00:50:29,679 --> 00:50:34,400 lot of the fish you say at time numbers level doesn' t come out 721 00:50:34,679 --> 00:50:35,880 profitable, but in many companies Spotify still doesn' t make any profit, 722 00:50:35,880 --> 00:50:36,239 it' s supposed and they keep taking out the reports. Years, two 723 00:50:36,239 --> 00:50:39,079 years, let' s take how many years and yes, but Spotify has 724 00:50:39,119 --> 00:50:43,320 taken the market. We can not stay in the market, nor it leads 725 00:50:43,400 --> 00:50:47,360 the way of or I think it leads the way of keeping it the music 726 00:50:47,360 --> 00:50:51,960 market. I mean Spotify. He' s staying. YouTube Music is not 727 00:50:52,000 --> 00:50:55,920 competition, I believe for the moment by numbers. It' s not competition 728 00:50:55,920 --> 00:51:00,840 to Spotify. When you think about music, streaming music online, in Spotify 729 00:51:01,440 --> 00:51:07,960 and almost with podcasts. I tell you one thing, and I test everybody, 730 00:51:07,119 --> 00:51:12,639 and lately I' ve kept people' s mouths shut with this, 731 00:51:12,880 --> 00:51:15,440 and I get prepotent. If I tell you right now, look for such 732 00:51:15,480 --> 00:51:19,760 a song to listen to. You' re almost certainly going to YouTube to 733 00:51:19,800 --> 00:51:22,280 find her. I don' t tell you YouTube Music, you' re 734 00:51:22,559 --> 00:51:24,480 going to YouTube and in the end I don' t care. YouTube Music 735 00:51:24,559 --> 00:51:30,159 belongs to YouTube or Google. Depends. I' d tell you it depends 736 00:51:30,159 --> 00:51:35,800 if the person has in Spotify prize because he has. Why. This is 737 00:51:35,800 --> 00:51:40,960 from breakfast to techno. What percentage of people have an Android phone in their 738 00:51:42,079 --> 00:51:45,960 possession. The big market share worldwide and if we put ourselves in Spain more 739 00:51:45,960 --> 00:51:51,760 still is Android and all Android carry YouTube. Spotify doesn' t come by 740 00:51:51,760 --> 00:51:54,039 default, but if you catch people who have iPhone, everyone has YouTube on 741 00:51:54,159 --> 00:52:00,880 their device. All TVs are on YouTube. Almost any device that has a 742 00:52:00,960 --> 00:52:06,239 small pant usually wears YouTube and you can listen. There practically all the music 743 00:52:06,760 --> 00:52:12,719 is worth using as a second. Sure is the second most used search engine 744 00:52:12,760 --> 00:52:15,599 after Google. So, I do like looking for it, but to listen 745 00:52:15,639 --> 00:52:17,880 to music I' m going to Spotify. Uh, yeah, but I 746 00:52:19,199 --> 00:52:22,400 mean, in the end, you don' t think about a music player, 747 00:52:22,519 --> 00:52:23,800 you think about listening to a song. It' s just that the 748 00:52:23,800 --> 00:52:27,000 concept has changed. If you are looking for a song and you put it 749 00:52:27,119 --> 00:52:31,239 on Google, Google offers you to listen to it ofc YouTube and YouTube Music 750 00:52:31,239 --> 00:52:34,679 and you will say no. No. I' m a Spotify customer, 751 00:52:35,159 --> 00:52:38,639 I' m a premium today I' m not saying no, but I 752 00:52:38,639 --> 00:52:42,800 really think the cake, even if we don' t realize it, has 753 00:52:42,800 --> 00:52:44,440 YouTube, but look. I' ll give you the example. I have 754 00:52:44,519 --> 00:52:49,000 Spotify Premium and I have YouTube Premium. Okay. I got both of them. 755 00:52:49,039 --> 00:52:52,519 And yet, I, for example, a podcast never listen to it 756 00:52:52,519 --> 00:52:57,519 on YouTube, as long as it' s not just on YouTube. Okay, 757 00:52:58,119 --> 00:53:00,679 a podcast I always listen to on spot or on another platform. Never 758 00:53:00,719 --> 00:53:05,559 on YouTube. I can look for it at a given time because sometimes you 759 00:53:05,679 --> 00:53:08,719 get an impact through the medium, whatever it is that it talks about a 760 00:53:08,719 --> 00:53:09,960 podcast X and maybe I' m looking for it. And of course, 761 00:53:10,480 --> 00:53:14,280 besides, how YouTube is from Google. When you search on Google, the 762 00:53:14,280 --> 00:53:16,119 first thing you see if it' s on YouTube is YouTube. I' 763 00:53:16,159 --> 00:53:19,920 ll see you there, but right away. If I see that there is 764 00:53:20,000 --> 00:53:23,000 a link that is present in Spotify or Evox or wherever, and I go 765 00:53:23,000 --> 00:53:29,960 to the podcasting platform, I mean yes, that it is true that at 766 00:53:30,039 --> 00:53:35,119 the level of findability I will use YouTube, but what is clear is that 767 00:53:35,199 --> 00:53:38,360 to enjoy and to listen and to get to do a listening session, if 768 00:53:38,360 --> 00:53:43,719 I go out to run to tell you something, I get Spotify or I 769 00:53:43,800 --> 00:53:47,119 put on a podcasting platform is not or or for music, I get Spotify 770 00:53:47,159 --> 00:53:52,000 no, I put on YouTube. Sure, but when we talk about the 771 00:53:52,239 --> 00:53:54,679 general public and most people, what most people have access to is YouTube. 772 00:53:55,719 --> 00:54:00,039 It' s not out of despised platform in my Spotify I love as a 773 00:54:00,039 --> 00:54:02,199 music player. I think it' s wonderful and it works well. It 774 00:54:02,199 --> 00:54:05,719 has a very good algorithm that in the end what makes it good is the 775 00:54:05,719 --> 00:54:09,199 algorithm, but it' s true that most people what it has is and 776 00:54:09,639 --> 00:54:15,599 if you take the alexa speaker, in theory it wants to take you to 777 00:54:15,639 --> 00:54:20,159 Amazon Music and when you go off, it' s putting you playing from 778 00:54:20,199 --> 00:54:22,800 YouTube, because you skip YouTube advertising and you say how they have done it. 779 00:54:22,039 --> 00:54:24,920 I don' t know, but it' s working like this and 780 00:54:24,960 --> 00:54:30,039 we have to be aware that whoever eats the land for us all is Google. 781 00:54:30,360 --> 00:54:34,360 Google. That' s clear. Well, as I find this about 782 00:54:34,599 --> 00:54:37,440 YouTube searches very interesting and it' s a recurring debate. I have signed 783 00:54:37,440 --> 00:54:40,800 it up for a forthcoming debate because the truth is that we have been a 784 00:54:40,880 --> 00:54:45,440 little bit of a podism issue to influence five hundred zero bucks for a podcast 785 00:54:45,440 --> 00:54:51,840 to the cia. The attraction of new users niche searches. Well, it 786 00:54:51,920 --> 00:54:55,480 ' s been phenomenal, but I think that, in conclusion, we could 787 00:54:55,519 --> 00:55:00,159 close the debate a little bit by going back to that podcast. I don 788 00:55:00,199 --> 00:55:04,559 ' t know if it' s a niche podcast. Isn' t that 789 00:55:04,639 --> 00:55:06,400 a podcast for a niche? Isn' t that a niche podcast? It 790 00:55:06,400 --> 00:55:08,559 ' s a podcast for a niche. I believe that they are precisely the 791 00:55:09,239 --> 00:55:13,840 followers of these two women who, by the way, I would like to 792 00:55:13,880 --> 00:55:15,119 take advantage of congratulating them, not all of whom are critical, because one 793 00:55:15,119 --> 00:55:17,280 of them is pregnant. So let' s take the opportunity to congratulate them. 794 00:55:17,559 --> 00:55:20,800 We also congratulate them and this is something we have not talked about. 795 00:55:20,840 --> 00:55:24,440 But hey, if you' ve been able to sell these podcasts, you 796 00:55:24,440 --> 00:55:25,960 ' ll be happy for everything. Hey, he' s a player of 797 00:55:27,039 --> 00:55:29,800 the year to me. Yes, yes, yes, of course we' 798 00:55:29,840 --> 00:55:34,000 d like it already, even if it' s the five hundred zero bucks 799 00:55:34,039 --> 00:55:36,719 for us, four later we can get naked. For me that we could 800 00:55:36,840 --> 00:55:38,960 invest this money in a podcast, whatever it was, but those individually made 801 00:55:39,000 --> 00:55:44,880 a podcast, made money. Well, I didn' t say this, 802 00:55:45,800 --> 00:55:50,400 but what would we say if they had signed by Google, by YouTube, 803 00:55:50,960 --> 00:55:55,119 because the thing wouldn' t have come out would be so shocking by Spotify, 804 00:55:55,559 --> 00:55:59,599 no more by Spotify, by Spotify, but as it has been, 805 00:55:59,760 --> 00:56:02,079 we could as it is an exclusive, as we can' t do this 806 00:56:02,079 --> 00:56:05,440 kind of strategy. If it' s not as big a company as uy, 807 00:56:05,880 --> 00:56:07,960 why did this happen? But if Spotify does, it' s probably 808 00:56:08,000 --> 00:56:10,760 not just that they charge the dick and the Kinki, which is another super 809 00:56:13,320 --> 00:56:16,760 - heard podcast, but I also wanted to give another piece of information that 810 00:56:16,880 --> 00:56:20,440 I like to drive, and it' s that sometimes we forget, because 811 00:56:20,480 --> 00:56:23,679 when we think about podcast, we often think about the small podcast that you 812 00:56:23,679 --> 00:56:30,639 do from home, in pajamas, and there are things that move another level, 813 00:56:30,639 --> 00:56:32,000 that is, how much it charges. Turn the saints, how much 814 00:56:32,000 --> 00:56:37,280 they charge. I don' t know Herrera at COPE, how much they 815 00:56:37,280 --> 00:56:38,400 charge. Of course people, the best thing would be to put their hands 816 00:56:38,440 --> 00:56:39,599 to the head, because he' s not a conscious. Yeah, Herrera, 817 00:56:39,719 --> 00:56:44,599 we know. Leave me a little something, because it' s also 818 00:56:44,639 --> 00:56:47,400 clear you miss a pashton. But of course that' s what I mean, 819 00:56:47,679 --> 00:56:52,960 then it' s not just how much you rent, you don' 820 00:56:53,119 --> 00:56:55,760 t rent, it' s the asocial, a professional to a brand, 821 00:56:55,760 --> 00:56:58,320 and that has to have a way out. And if then we think of 822 00:56:58,360 --> 00:57:02,440 the audiovisual world, no longer only as but as video a programme the anthill 823 00:57:02,480 --> 00:57:06,599 to do it every day costs eighty zero euros. It is not that the 824 00:57:06,599 --> 00:57:08,920 copper, Pablo Motos that charges them, because in the end is the director 825 00:57:08,920 --> 00:57:15,360 and small owner notes charges between seven and eight million euros per year per season 826 00:57:15,360 --> 00:57:20,039 Herrera. But here we have to differentiate one thing. It is not ten 827 00:57:20,079 --> 00:57:22,880 chapters of twenty minutes race is every day four or five hours man and more 828 00:57:22,920 --> 00:57:25,679 four or five hours of preparation, that yes, at least, but that 829 00:57:25,719 --> 00:57:30,039 if in the end you blur it and divide it and such you will get 830 00:57:30,079 --> 00:57:32,519 that it is charging. As much as 20 zero euros per program, you 831 00:57:32,559 --> 00:57:36,519 can get out quietly and people would at least take the lead. But what 832 00:57:36,559 --> 00:57:38,679 I' m telling you is that the fourth millennium programme, every time it 833 00:57:38,760 --> 00:57:43,199 comes out and it' s been going on for how many years it costs 834 00:57:43,199 --> 00:57:45,000 to make it sixty zero euros. Then it' s clear. But we 835 00:57:45,039 --> 00:57:52,119 are talking about examples that generate advertising revenues thanks to that they already generate not 836 00:57:52,199 --> 00:57:57,039 only that, but much more. In the podcast of José María García, 837 00:57:57,800 --> 00:58:00,480 for example, it was said that José María NS García, when he was 838 00:58:00,599 --> 00:58:05,760 the leader of the radio, etc, charged well always says it, not 839 00:58:05,800 --> 00:58:10,519 that he has the light and that of his grandchildren, paid without problem, 840 00:58:12,039 --> 00:58:15,719 but it is that he generated at the level of advertising revenues for the chain, 841 00:58:15,960 --> 00:58:22,000 for whom he paid him, I mean he generated plus value there or 842 00:58:22,039 --> 00:58:23,400 it is a super rabid for example. Yes, I do understand. I 843 00:58:23,440 --> 00:58:27,599 give you another example and it is very good, because it would be very 844 00:58:27,719 --> 00:58:31,079 similar to this one and I put it in the group of me scenes from 845 00:58:31,119 --> 00:58:32,840 the other side of the microphone to which there is Mario arrives the terrat. 846 00:58:34,320 --> 00:58:38,079 It makes them a show, it' s reality type, but it could 847 00:58:38,159 --> 00:58:39,960 be a podcast and you think about it perfectly. It' s them talking 848 00:58:40,079 --> 00:58:45,360 about their life and going after them and talking about not just what they generated 849 00:58:45,440 --> 00:58:47,519 at the time. They do it, they sell it to a television station 850 00:58:47,599 --> 00:58:52,920 it works, it keeps selling, it keeps issuing, it' s in 851 00:58:52,920 --> 00:58:54,280 other countries, it' s in South America it' s broadcasting. Currently 852 00:58:54,559 --> 00:58:57,840 it has a Holland chain that is getting into it, it is liking it, 853 00:58:58,679 --> 00:59:00,480 geocino continues to generate. It' s just that this is why I 854 00:59:00,599 --> 00:59:02,039 haven' t stopped generating the sweet thing yet. You don' t know 855 00:59:02,079 --> 00:59:07,079 if now in South America you come to show vision and buy it and pay 856 00:59:07,119 --> 00:59:13,039 them how much three million euros very good before passing. Next thing I know, 857 00:59:13,400 --> 00:59:15,239 I want to take the Mario Lasky ball. In this case I' 858 00:59:15,280 --> 00:59:21,440 m only going to stay with Mario and in the podcast he made for Amazon 859 00:59:21,519 --> 00:59:24,119 Audible The Story with Mario, a niche podcast with Mario Vaquerizo, who, 860 00:59:24,440 --> 00:59:30,559 like it doesn' t fit much, I don' t want to enter 861 00:59:30,639 --> 00:59:36,519 either salary or profit, nor just look for a podcast with a figure like 862 00:59:36,559 --> 00:59:38,880 Mario Vaquerizo on a platform as master of Thon Audivor, and this I imagine 863 00:59:38,880 --> 00:59:42,159 will be open to it I don' t know, but well I don 864 00:59:42,159 --> 00:59:45,119 ' t care. Four stars, number of votes. Tell me figures, 865 00:59:45,280 --> 00:59:51,519 please, without looking for him to see if fifty minutes, how much he 866 00:59:51,519 --> 00:59:58,360 operates, fifty- eight tony five hundred read two. Well, there' 867 00:59:58,480 --> 01:00:06,239 s twenty- two votes twenty- two votes a figure like Mario Baquerizo on 868 01:00:06,360 --> 01:00:08,039 a top platform like Amazon we hear good, personal, to what extent at 869 01:00:08,039 --> 01:00:09,280 the fair price he' s earned. I, uh, well, yeah, 870 01:00:09,760 --> 01:00:15,400 okay, so, yeah, we can give a podcast to a big 871 01:00:15,440 --> 01:00:19,360 influencer, as is the case with Duceda, we' ve seen it. 872 01:00:19,599 --> 01:00:22,079 How many millions of followers have you said has three or six, of course 873 01:00:22,079 --> 01:00:27,320 on Instagram, three, like five million more who have more sites. But 874 01:00:27,400 --> 01:00:30,840 I' ll take those three million. Of those three million he has only 875 01:00:30,320 --> 01:00:36,679 managed to pass thirty zero followers to him, even if I already wanted them 876 01:00:36,679 --> 01:00:39,960 for me. Hey. But conversion, which is what Chavia said before and 877 01:00:39,960 --> 01:00:45,840 but even if it sells advertising or even sells users for free, is not 878 01:00:45,840 --> 01:00:51,119 much. Yeah, that' s why that convention isn' t one of 879 01:00:52,360 --> 01:00:57,039 those,' cause there' s no good at the time better effort to 880 01:00:57,039 --> 01:01:00,679 get people to podcast. I can' t explain how much you have. 881 01:01:00,519 --> 01:01:05,159 I don' t know how much it does is share a riall for programming, 882 01:01:05,800 --> 01:01:08,440 which is a lot because of the scope it has, but it' 883 01:01:08,480 --> 01:01:13,360 s not that it' s actively working on converting its audience to take it 884 01:01:13,360 --> 01:01:15,480 to the podcast. That' s what we talked about before. We don 885 01:01:15,519 --> 01:01:16,880 ' t know what I hired you, but, well, then you' 886 01:01:16,960 --> 01:01:22,199 ve already walked through different locations. There' s been the anthill with a 887 01:01:22,239 --> 01:01:22,920 lot of impacts, and that' s what he' s done. In 888 01:01:22,920 --> 01:01:28,440 these ways there are many influencers that have happened to them, that have tried 889 01:01:28,519 --> 01:01:31,960 to create their clothing brand because it has all ten million followers and then have 890 01:01:32,000 --> 01:01:38,079 failed in those projects because they have not been able to materialize those followers in 891 01:01:38,119 --> 01:01:43,079 buyers, because in the end it is yes clear, it is easy and 892 01:01:43,079 --> 01:01:45,320 it is the great majority. You' ve failed in that. I' 893 01:01:45,360 --> 01:01:47,079 m not saying I failed. He has failed in that to convert, to 894 01:01:47,119 --> 01:01:51,760 take people from one side to the other and gives is not easy. On 895 01:01:51,840 --> 01:01:58,360 YouTube you do, on YouTube you have accounts with thousands and thousands of subscribers, 896 01:01:59,119 --> 01:02:04,000 followers. And then, when, I mean, when you look at 897 01:02:04,000 --> 01:02:07,280 visualizations, we' re talking about what I' m talking about visualizations, 898 01:02:07,320 --> 01:02:12,519 not interaction anymore, uh, I don' t tell you likes anymore, 899 01:02:13,119 --> 01:02:15,440 and such visualizations as that is five percent of the subscribers they have. It 900 01:02:15,480 --> 01:02:17,880 ' s not that it' s the algorithm. Well, it' s 901 01:02:19,440 --> 01:02:22,320 quality, and this week we' d read it somewhere. The theme of 902 01:02:22,519 --> 01:02:30,119 what you want to say volume, but of low quality. YouTube. What 903 01:02:30,119 --> 01:02:35,559 you want is less volume, but high quality focus on the podcast. Okay, 904 01:02:35,760 --> 01:02:37,920 so when it comes to making your dissemination strategies and what platforms I' 905 01:02:37,960 --> 01:02:43,079 m on and what I' m not on, or you have to value 906 01:02:43,159 --> 01:02:45,960 it. I opened a Tiktok account a month and a half ago that I 907 01:02:46,039 --> 01:02:52,320 didn' t enter the last tiktok I went up. I think I was 908 01:02:52,400 --> 01:02:55,079 in about twenty- two thousand reproductions, more than a thousand followers for me, 909 01:02:55,480 --> 01:02:59,920 for my niche, are interesting numbers, but a month and a half 910 01:03:00,039 --> 01:03:00,800 ago I haven' t punched and with anything because I don' t care. 911 01:03:02,320 --> 01:03:05,159 I just don' t care. I mean, it' s fash 912 01:03:05,159 --> 01:03:09,480 food. Effective of this, I was writing cut and product Hackers and here, 913 01:03:09,960 --> 01:03:16,039 friend and colleague chief of leo, about the conversion and scope of the 914 01:03:16,119 --> 01:03:22,360 different platforms, of precisely like this with super high numbers that gradually went down 915 01:03:22,400 --> 01:03:29,519 as they approached formats with much more engagement. See YouTube video, see podcast, 916 01:03:29,960 --> 01:03:35,400 see news letter. In the end, they are niches, good niches 917 01:03:35,440 --> 01:03:40,280 maybe not the word, but formats with much fewer visualizations, with much smaller 918 01:03:40,320 --> 01:03:45,800 numbers. But that the percentage of clicks, the percentage of purchases, the 919 01:03:45,840 --> 01:03:51,480 percentage of gamemet conversion, is much higher. And precisely the case of the 920 01:03:51,519 --> 01:03:54,320 influences are doing it the other way around, instead of with their podcast, 921 01:03:55,679 --> 01:03:59,719 winning purchases, winning whatever they want to sell what they do, what they 922 01:03:59,760 --> 01:04:01,800 do is take their big dough to the podcast, which the big dough doesn 923 01:04:01,840 --> 01:04:05,760 ' t want. However, we, who are used to it, are 924 01:04:05,840 --> 01:04:11,880 much more concrete niche audiences and much more worked for the loyalty of podcasts is 925 01:04:12,000 --> 01:04:15,119 easier, and I' m not saying it' s easy, but it 926 01:04:15,559 --> 01:04:18,280 ' s easier for people to buy us to support us, listen to us. 927 01:04:18,840 --> 01:04:26,239 They are much smaller, but far more faithful audiences. However, doing 928 01:04:26,280 --> 01:04:29,639 it the other way around is very complicated, just like selling shirts with six 929 01:04:29,639 --> 01:04:33,360 million followers. There is a theme, a very small thing, Jorge that 930 01:04:33,440 --> 01:04:38,440 I do for what the mandler does and for many things that I do that 931 01:04:38,480 --> 01:04:42,840 individually, on a personal level, with my own podcasts. Today we know 932 01:04:43,199 --> 01:04:46,119 that the discovery part, which Corti also said in that thread, is very 933 01:04:46,559 --> 01:04:53,159 complicated. The fact that before a podcast was published and you knew that there 934 01:04:53,280 --> 01:04:58,199 was a certain niche certain circle that was going to find you today not so 935 01:04:58,239 --> 01:05:01,519 much because the platforms changed because there is also more podcast because Spotify shows what 936 01:05:01,519 --> 01:05:04,159 it wants and Vox shows what it wants and the other platforms show what they 937 01:05:04,159 --> 01:05:11,800 want. So the one who wants to increase his reach has to do a 938 01:05:11,840 --> 01:05:15,159 lot of things outside of podcasting, as Just Xavi said, which is to 939 01:05:15,239 --> 01:05:15,920 go to tiktok, go to YouTube. Well, I do all that because 940 01:05:16,000 --> 01:05:18,559 I' m having fun, I like it. I do it in a 941 01:05:18,800 --> 01:05:21,960 very good way, in a professional way, my work, in a very 942 01:05:21,960 --> 01:05:25,000 rustic way in my contents, because it is something that I do not want 943 01:05:25,000 --> 01:05:27,440 to take. You' re very serious. I don' t want to 944 01:05:27,440 --> 01:05:29,880 become a youtuber, I don' t want to become a tiktoker. But 945 01:05:29,960 --> 01:05:31,360 I do like it. I like to play and watch the mission, to 946 01:05:31,400 --> 01:05:34,840 get a cut out of my podcast, to see the visualizations and all that, 947 01:05:35,039 --> 01:05:41,400 to experience with all that the truth that amuses me quite clear today, 948 01:05:41,400 --> 01:05:44,679 six thousand visualizations. Recently we published one of the podcas that was missing with 949 01:05:44,679 --> 01:05:48,360 Antonio saying there is something about the CIDs and raised six thousand views on YouTube, 950 01:05:48,519 --> 01:05:51,599 which is a very high number for the visualizations that we usually reach. 951 01:05:51,679 --> 01:05:57,159 And many comments, of course, many hater detrols criticizing what Antonio said his 952 01:05:57,159 --> 01:06:00,519 problem, that, but I point it out. I wasn' t expecting 953 01:06:00,519 --> 01:06:04,039 anything else, too. I don' t, but those six thousand visualizations, 954 01:06:04,760 --> 01:06:10,480 how much we have are and then we have to see the statistics inside 955 01:06:10,480 --> 01:06:15,239 YouTube. Not a clip that lasts fifty minutes and that people saw from that 956 01:06:15,280 --> 01:06:19,119 fifty- minute clip I said sorry fifty seconds and people saw seven seconds maximum. 957 01:06:19,719 --> 01:06:21,559 No, because it' s the beak. And then it started to 958 01:06:23,039 --> 01:06:26,039 fall because it' s already crockery that' s normal. Then you see 959 01:06:26,079 --> 01:06:28,280 it and you say what kind of shit I' m doing. No, 960 01:06:29,000 --> 01:06:34,800 but how many six thousand people discovered that video, discovered Babel infinite, discovered 961 01:06:35,000 --> 01:06:40,119 the podcast that was missing, discovered that they saw it, that they received 962 01:06:40,199 --> 01:06:43,159 that first impact. How much you have to do with a podcast, I 963 01:06:43,239 --> 01:06:45,760 don' t tell you to trust, to convert, to subscribe to your 964 01:06:45,800 --> 01:06:49,119 podcast, to be known, so that six thousand people will cross it in 965 01:06:49,119 --> 01:06:54,840 front of your face. There' s forgiveness. There' s the podimos 966 01:06:54,920 --> 01:06:59,800 strategy. Hey, there' s the podimo strategy How many I made a 967 01:07:00,159 --> 01:07:03,159 riell already appeared six zero people How many people we appeared to him in recent 968 01:07:03,159 --> 01:07:05,960 months. Yeah, no, no, it' s clear that the podimos 969 01:07:06,639 --> 01:07:10,000 strategy is that. Another thing is that it works and another thing is that 970 01:07:10,039 --> 01:07:14,920 in the end we could end up becoming a video platform or a car rental 971 01:07:14,960 --> 01:07:17,039 platform, on a fast food platform, as has happened to Spotify now with 972 01:07:17,079 --> 01:07:20,119 the audio books, with podcasts, which does have music streaming, but in 973 01:07:20,159 --> 01:07:24,840 the end it is a tictok of music videos, at the end that happened 974 01:07:24,880 --> 01:07:30,719 to Instagram. Instagram started as video photos now. Now I don' t 975 01:07:30,880 --> 01:07:34,239 know what we believe or speak for myself about everything we like, especially the 976 01:07:34,320 --> 01:07:39,639 podcast audio format. I resist a lot even social media. I make them 977 01:07:39,719 --> 01:07:43,880 a little bit of a tail. But we could get what those people who 978 01:07:43,960 --> 01:07:47,920 are on social media like Instagram or tiktok not listening to podcasts are bringing. 979 01:07:48,280 --> 01:07:54,960 He' s picking up his users to make it possible, possible subscribers, 980 01:07:55,360 --> 01:07:59,400 that he doesn' t always get it because otherwise, if he got it, 981 01:08:00,039 --> 01:08:00,880 we' d be the news that we could sweep away in sales. 982 01:08:00,039 --> 01:08:02,719 And no. The news is he' s hit five hundred zero euros. 983 01:08:03,239 --> 01:08:08,320 Of course, to say the least, that' s just the good thing, 984 01:08:08,480 --> 01:08:12,840 all I don' t like is forgiveness. Paid five hundred zero euros 985 01:08:12,880 --> 01:08:15,119 not to influence, which has not caused the return that they wanted. He 986 01:08:15,199 --> 01:08:17,560 doesn' t know. Summoned in the word palm I just nuanced that we 987 01:08:17,560 --> 01:08:18,680 don' t know if that' s so. I, in fact, 988 01:08:18,720 --> 01:08:21,800 for the first time, have given myself the power to just have one piece 989 01:08:21,880 --> 01:08:26,319 of data and it is if someone has really been fired for doing that. 990 01:08:26,760 --> 01:08:30,560 If that were proven, I' d say it' s okay, because 991 01:08:30,560 --> 01:08:30,520 then it was a bad decision. It' s wrong, of course. 992 01:08:30,600 --> 01:08:33,399 If that wasn' t proven. I' m not sure it was a 993 01:08:33,439 --> 01:08:36,359 bad decision. It' s not about defending them. I wouldn' t 994 01:08:36,399 --> 01:08:40,920 have. I am clear and that there are many other possibilities to spend that 995 01:08:40,960 --> 01:08:45,880 same money and have a repercussion, but I, right now, have not 996 01:08:45,920 --> 01:08:49,239 spliced that money for me. The answer is easy. We don' t 997 01:08:49,319 --> 01:08:53,399 need to know if they' ve fired or not. If within x months 998 01:08:53,520 --> 01:08:57,159 there is a second season. Indeed, in a case of success, if 999 01:08:57,199 --> 01:09:00,680 we are renewed, it depends. I doubt it depends very much. If 1000 01:09:00,680 --> 01:09:03,960 in the second season the five hundred thousand came in, then they won' 1001 01:09:03,960 --> 01:09:09,359 t know. Sure have the little one no, but until you see it 1002 01:09:09,359 --> 01:09:12,399 ' s seasonal. Let' s see something. If you measure it at 1003 01:09:12,479 --> 01:09:15,239 a corporate level and expect to renew, have a return, that is, 1004 01:09:15,800 --> 01:09:20,119 you invest in a company and invest a hundred. You don' t expect 1005 01:09:20,159 --> 01:09:23,840 to recover a hundred You expect to recover at least two hundred. It' 1006 01:09:23,880 --> 01:09:28,239 s very difficult for you to think that by hiring some people you' re 1007 01:09:28,239 --> 01:09:30,399 going to get a million euros. Another thing is I wouldn' t value 1008 01:09:30,479 --> 01:09:34,560 it if they renewed. Or you wouldn' t value it if in six 1009 01:09:34,600 --> 01:09:39,239 months they make the same move with other influences. Sure there, I think 1010 01:09:39,279 --> 01:09:43,119 they either don' t win subscribers, but if they win another round of 1011 01:09:43,159 --> 01:09:45,199 funding, even bigger. Yeah, exactly, I think you should either do 1012 01:09:47,159 --> 01:09:53,399 it like that or you win the hearing Tony was talking about the line of 1013 01:09:53,399 --> 01:09:57,159 personalizing yourself. Let' s say with a certain tendency. It is worth 1014 01:09:57,239 --> 01:10:01,439 saying political or social, okay and and becoming the reference platform for that movement, 1015 01:10:01,960 --> 01:10:06,399 that that too at branding level would be something very powerful for a platform, 1016 01:10:06,960 --> 01:10:14,000 as we could clear, but well that I think that at least my 1017 01:10:14,119 --> 01:10:17,279 impression as people who are very attentive to the whole topic of podcasting and a 1018 01:10:17,319 --> 01:10:20,079 little bit of social networks, I think that has already achieved that. Another 1019 01:10:20,159 --> 01:10:28,079 thing is that I want to continue biting and biting and biting was because we 1020 01:10:28,159 --> 01:10:31,479 ' re going very little people I know, young people or people about our 1021 01:10:31,479 --> 01:10:34,359 age who are on social networks, who don' t know or who haven 1022 01:10:34,399 --> 01:10:40,359 ' t come across something we can and with this series of influencers. If 1023 01:10:40,479 --> 01:10:45,560 it seems to you we make a closing of the debate colloquium with some final 1024 01:10:45,640 --> 01:10:50,039 conclusion that you want to do about all this for today invite the listeners also 1025 01:10:50,439 --> 01:10:54,600 to leave their comments and then I ask you to see where you can hear 1026 01:10:54,920 --> 01:10:57,399 people so that they hear if they want to hear you in yours. Now 1027 01:10:57,479 --> 01:11:01,439 yes, niche podcast as God commands that they can find tony as a conclusion, 1028 01:11:01,960 --> 01:11:06,439 as with what you kept all this, I stay a very interesting debate. 1029 01:11:08,000 --> 01:11:11,239 I think that these companies, when they move big and we have talked 1030 01:11:11,319 --> 01:11:15,560 about millions of euros, they have to sow and sow a lot to see 1031 01:11:15,560 --> 01:11:19,520 in the end what they collect and where. And I' ve been delighted 1032 01:11:19,600 --> 01:11:24,399 to share my positions with you. I' m sorry I' m getting 1033 01:11:24,399 --> 01:11:25,640 overboard, but it' s just a conversation that' s the other day. 1034 01:11:25,680 --> 01:11:28,319 It was so funny and I wanted to let it go here. I 1035 01:11:28,359 --> 01:11:31,960 hope you understand that it was a chanza, that it was not hacky to 1036 01:11:32,039 --> 01:11:34,800 impose chair or anything and that I had a great time. And I' 1037 01:11:34,800 --> 01:11:38,560 m not gonna invite people to come to my podcast. I invite people to 1038 01:11:38,600 --> 01:11:42,479 listen. We' re putting together, it' s wonderful that he' 1039 01:11:42,560 --> 01:11:45,800 s with us every day and I' m the podcasts that are daily are 1040 01:11:45,880 --> 01:11:46,239 the ones that I enjoy the most, because Mira liked it. I liked 1041 01:11:46,359 --> 01:11:49,520 that initiative. Instead of recommending it from us, we will recommend to another 1042 01:11:49,560 --> 01:11:53,840 man that the cost of podcasting continue to grow. I read what conclusion and 1043 01:11:53,880 --> 01:12:00,359 podcast you recommend. Well, I want to point out that I was looking 1044 01:12:00,439 --> 01:12:04,079 at the Google trends that measure Google' s search engine trends. It is 1045 01:12:04,199 --> 01:12:11,800 the moment of most popularity of we all since we started looking for podimon on 1046 01:12:11,840 --> 01:12:16,439 Google. It has surpassed the last peak it had, which was in December 1047 01:12:16,520 --> 01:12:19,399 of two thousand twenty- three, not in November of two thousand twenty- 1048 01:12:19,399 --> 01:12:23,039 three. I don' t know what happened, but that was your previous, 1049 01:12:23,560 --> 01:12:29,600 the uptake, the grade dufeid filing will have been good. I, 1050 01:12:29,760 --> 01:12:32,439 as always, recommend that you listen to a podcast that is published with very 1051 01:12:33,199 --> 01:12:35,920 little, continues that it is here, smells like dead. I say nothing 1052 01:12:36,000 --> 01:12:43,119 more, they listen to it and then they insult me for private if they 1053 01:12:43,119 --> 01:12:47,279 want chavi Well, true yours as summary or as final reflection to the chat 1054 01:12:47,640 --> 01:12:53,039 for me to mix conmerina churras in the world of podcasting. I don' 1055 01:12:54,319 --> 01:13:00,239 t think business is going to work, but it' s a totally personal 1056 01:13:00,279 --> 01:13:08,800 issue to say podcasting, podcasting and podcasting people are watching here in my final 1057 01:13:08,840 --> 01:13:16,119 podcast to recommend some, because I' ve already recommended some during the chat 1058 01:13:16,159 --> 01:13:18,279 and I wouldn' t know how to say it now. I guess you 1059 01:13:18,279 --> 01:13:23,279 see, because I' m going to say and I' m going to 1060 01:13:23,399 --> 01:13:27,560 say one of my niche, so to speak, it' s called a 1061 01:13:27,600 --> 01:13:30,000 qurp at the top for people who like the mountain and also like the radio. 1062 01:13:30,399 --> 01:13:34,479 Very interesting. Three guys do it tremendously. Well, run on top 1063 01:13:34,560 --> 01:13:42,319 perfect. Well, as a conclusion, I won' t talk about sweetness 1064 01:13:42,359 --> 01:13:44,399 or podismos, because I think we' ve talked about it all. But 1065 01:13:44,479 --> 01:13:47,960 yes, in conclusion, I love this debate. I' m sure it 1066 01:13:48,039 --> 01:13:50,760 ' s not gonna be the last one,' cause hey, it' 1067 01:13:50,760 --> 01:13:54,479 s really cool with me. I think four people who are more or less 1068 01:13:54,520 --> 01:13:58,760 in this movement. A little update to see where we' re starting from. 1069 01:13:59,159 --> 01:14:01,359 It is an ideal format, a horita, right now and little that 1070 01:14:01,399 --> 01:14:04,000 we are elongated. A little bit is also the ideal duration. I, 1071 01:14:04,039 --> 01:14:08,279 as a podcast listener, will surely listen to it, but well, with 1072 01:14:08,279 --> 01:14:12,039 other eyes or with other ears I would enjoy it very much. And I 1073 01:14:12,079 --> 01:14:15,560 will take advantage to thank and recommend the podcast of José Antonio Gelado, communicating 1074 01:14:15,560 --> 01:14:20,199 that it was the first podcast in Spanish, that has now returned in weekly 1075 01:14:20,239 --> 01:14:25,439 format and that without it, surely we would not be here, nor Sweet, 1076 01:14:25,760 --> 01:14:28,960 would be in Podimon, nor could we be where it is, nor 1077 01:14:28,960 --> 01:14:30,880 would you be where it is. Well, I think we should thank José 1078 01:14:30,000 --> 01:14:34,159 Antonio Agelado because he dared to launch this podcast twenty years ago, no more 1079 01:14:34,239 --> 01:14:41,960 or less boys. It has been a real pleasure and we continue to listen 1080 01:14:42,039 --> 01:14:50,920 on your podcasts and on the other side of the microphone very p and now 1081 01:14:50,920 --> 01:15:00,840 we say goodbye and return to that place where you are right now, on 1082 01:15:00,720 --> 01:15:00,840 the other side of the microphone so