WEBVTT

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This What's on Tap Radio on demand
episode is presented by Cast Brandy. Cast

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Branding is a trusted source for supplying
breweries, distilleries, and wineries with custom

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merchandise and Brandy, a member of
the Texas craft Brewers Guild. Cast Brandy

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can make your brand stand out with
class. You preach, support local,

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Well, how about practicing what you
preach. Go to cast Brandy dot com,

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Cast Brandy dot com, Cast Branding
dot com. Enjoy the show.

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This is about to be good radio. To me, a craft brewer is

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much more of a mindset. We
just opened to cans. Spread the gospel

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of good beer beer. Tons and
tons of stuff going on in the beer

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world. I love craft beer.
I love different people's beer. It's the

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first favorite. Cheers two old US
beer geeks and those new to the craft.

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What's on Tap? High five?
Who? This is What's on Tap

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Radio Beer and the culture that flows
with it. Pears Beer Guru James Simpson,

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Beer Logics Chad Pilbean Finally, finally
and waiting for this time all week.

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It's good to be back my Chad. Hey Bill, Hey guys,

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if we make it through December,
we will make it. I promise we're

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gonna make it out. There's a
finish line. And you know the thing

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is, it doesn't matter whether we
want December to come to an end or

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not, or whether we're dying for
it, like just really anticipating it.

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It happens regardless. It's just insane
how we're already in December. I felt

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like just a few months ago we
were kicking off. Man, we're gonna

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have a great gear in twenty twenty
three. Here our predictions, here's what

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we think is gonna happen, And
here we are in December, going not

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ut that happened. Our predictions were
wrong. No more glitter beer. I

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was predicting. I was like,
wait, I heard COVID cases are coming

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back. They're gonna shut down the
economy again, and blame breweries, bars,

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and restaurants. That's what the brewery, bar restaurant skapegoat. God,

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do you remember that we used to
do this stories years ago? But hey,

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oh my god, here we are. Man, I'm glad to have

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you a board. We got a
wonderful show planned for you. Guys,

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got some beers on in the cooler
here, ready to kick things off.

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But before we do, we got
to do rights we gotta do it rights

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by thanking our partners in crime.
It's stuck with us all year. Happy

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to get on radio and each week
and talk about these guys. Please go

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and support them. I'm talking about
Tantrik Brewing, Superior Pest Control, Bido

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Logic, Conference and Events, Rended, Tenak Insurance Group, the Backyard Grill,

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and of course sponsoring our podcast,
which is available every place you looked

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at podcasts are available. That's cast
branding, cast brand and cast branding.

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Welcome to the show, and the
first segment is brought to the table speaking

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of sponsors, brought to you by
our good friends over at the Backyard Grill.

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Brought to the table were I'm cracking
a beer, Chads cracking beer.

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I'm guessing Bill's probing cracks some beers
as well. And I hope whatever you're

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doing, as long as you're doing
responsible, you can have a beer with

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us. Because right if you're watching
a newborn right now, probably not the

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best time to crack open a beer, driving a car operating heavy machinery.

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Yeah, if you're rebuilding a transmission
right now, probably not the best time

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to do it. No, But
if your mother in law just shows up

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Hey, you know what, you
can thank her for coming over and interrupting

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this fine program, and you're got
two hours of beer for your Hey,

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mom, I'm gonna be busy for
a while and it's just another reason to

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go crack open a beer again.
This is brought to the table, brought

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to our friends at the Backyard Grill
on the northwest side of Houston, where,

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yeah, you don't have to bring
any beer there. They've got lots

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of it, different beers. I'll
bet you the beer I'm bringing into the

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table they have on tap at the
Backyard Grill. Oh, you're gonna make

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a bold prediction, am party confident. The beer that I'm bringing to the

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table is available at the Backyard Grill. So if you like what I'm talking

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about, when I'm i'm dressing it
up, I'm ready. You know what

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you're gonna go first? Oh okay, I can do that now. This

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is a beer we brought to the
table. We brought to the table many

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times. But I got a friend
who lives down the street who works for

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this brewery, who's ah, who's
a brewer at this brewery, And he

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came by over of Thanksgiving and and
shared Thanksgiving with us and him and his

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family, and he brought me some
beer to bring and one of those is

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probably one of the most famous India
pale ales in the state of Texas.

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Can you ticket guess what beer that
is famouser? I p a. I'm

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going to say Kentucky Bourbon stout from
Three Floyd's Brewering Company. Oh wait,

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nail the real beer. They don't
make that, but you guess it's it's

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Oh was it Trevor? Did Trevor
bring it by? Oh? Actually,

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my good buddy Ryan Robertson. Oh
yeah, he brought me a plethora of

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different loan pint Thora. We're doing
those commercials plethora days, so only going

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practice loan pints. Now, wait, this is regular yellow Rose. This

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is just regular yellow Rose. Okay, so this is smash ipa single malt

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single hoped. I believe it's a
mosaic. I pa as. I'm doing

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the sales pitch on it. But
didn't they just release Double Yellow Rose limited

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release? Stay tuned. I just
scooped james next beer, and this is

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the beer that This is the elusive
Double Yellow Rose that I have not got

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my hands on. So the second
release of it. Anyway, James is

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sitting there smiling from ear to ear. Fresh. This is yellow rose,

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fresh, yellow rose, right off
the canning line into my fridge here at

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Studio S and it is everything you
want in a nice ipa single malt,

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single hop. It has got a
lot of flavor and it's coming to you.

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It's a little higher of an ABV
than I anticipated. It's at six

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point eight percent. But yeah,
the hops are simple creatures just hanging in

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there. But yeah, it is
mosaic hops in there. Good call there,

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Chad, good call. But that's
how I'm kicking things off. Yeah,

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nice in this smooth it's very smooth, and just a lot of complexity

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to it. All. Mosaic hops
are pretty complex. Hop. It's not

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really a single it's not a single
note, single dimension on that. But

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all right, well that's what you
brought to the table. Now I want

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to go. I want to give
you time to bring your beer to the

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table. Then next segment, I'm
gonna I won't need much time. Now.

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This one's gonna be interesting because see
here. You may have seen me

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on social media. I had a
chance to go see the Spartans get their

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butts kicked a while back by Penn
State and then I went and watched the

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Michigan State Ohio State game, and
I drank Blueberry beer on our social media

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because I was wanting to see Ohio
State lose. I'm not a big Ohio

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State fan at all, and I
have had zero time to recover and go

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to the beer store. Thank goodness, Bill from Harvardlight Brewering Company stop by,

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and he brought some tasty, tasty
beer. And then I look over

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and I'm like, well, he
brought some amazing beers. Bill, and

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this ladies and gentlemen, Oh yeah, we've got beer, James, I

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don't know if you have that,
you get that cut, Let's go.

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Yeah, let's play some steely Dans
in honor of Schlitz beer being brought to

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the bull. Hey, and it's
a twist off fancy fancy bar blades for

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you. No, but you know
it's a real good, basic beer.

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And that's my number one beer,
lawnmower beer. Okay, yeah, yeah,

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this time of year, I'm I'm
thinking about mowing my lawn. Bill,

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Okay, yeah, that's what we're
going well during the silver this time

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of the year in Michigan anyway,
it's my snowplow, all right, well,

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hey, James, what do you
got on that? Chad? What

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do I got? I got smells
like beer? In fact, in fact,

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I hit up a dive bar recently
and I walked in and I was

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like, hold on a second,
is that uh? Is that dru Car

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Noir? Or is that schlitz I
it's not cologne. Hitchlit's all right,

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we're gonna talk more about this beer, but James, tell everybody what we

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got? What's on tap this week? My favorite story of the year always

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comes out around this time. What
new gimmick is Miller Lite selling this holiday

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season that we're gonna try to get
our hands on all? This is so

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much more, including the official what's
on tapware? You a fun factor of

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the week coming right out. We'll
be right back. We like to have

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at least five practice beers before we
have our actual beer. Well you need

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now, there's lots of practice.
What's on tap Radio continues, Hey,

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you know, it doesn't matter what
kind of beer you drink. Do you

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like it ice cold? Do you
like it served its cellar temperature? Do

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you like it served in a fancy
glass or just drinking it from a long

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neck model? It doesn't matter because
Everybody who drinks beer loves great food,

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and you're gonna find both at the
Backyard Grill, located on the northwest side

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of Houston, Texas, at the
corner of West in Jones Row and proud

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00:09:00.960 --> 00:09:03.600
sponsors of What's on Tap Radio.
Here's Chad Pilbem, the Beer Lout you

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00:09:03.639 --> 00:09:07.200
guy here telling you to get out
there and support those who support us.

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00:09:07.279 --> 00:09:11.159
And when you go in there,
hey, like I said, it doesn't

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matter what kind of beer you like. They've got it ice cold beer right

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here. Or check out their cellared
beer menu. Oh yeah, ask for

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the special stuff. They got a
secret stash forty eight taps everything you want

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00:09:24.200 --> 00:09:28.279
in one hundred different food items at
the Backyard Grill. Check out their beer

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00:09:28.360 --> 00:09:31.399
beds, sign up for their newsletter
and find out more at the Backyard Grill

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00:09:31.480 --> 00:09:48.360
dot com. That's the Backyard Grill
dot Com. There's a Yellow Rules in

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Texas. I'm going home see the
alumn of Hill Hervey. Oh love to

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have some yellow Roses in my front
yard. W nice, Welcome back to

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What's on Tap Radio. Some dusty
roads as I'm joining the Yellow Rose Smash

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India plol from Loan Pine Brewing Company
Magnolia, Texas. It's a beer that

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we brought to the table for but
it's a beer I'm pretty confident they have

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over at the Backyard Girl from time
to time. Uh yeah, yeah,

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yellow Rose might be on tap almost
always always. Oh it's been you know,

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I'm not gonna lie. Uh.
Last time I was in town,

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I stayed near Producer Dusties or at
even at Producer Dusties. And he lives

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just down the road from Yellow Rose
or from Loan Pipe Pie. Yeah,

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yeah, yeah, yeah yeah,
And I was able to just swing out

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there and grab fresh yellow Rose whenever
I wanted, and he has it in

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his fridge all the time. Did
you go by the Probably didn't. Yeah,

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he lit right by the brewery.
Oh it's nice, nice, I

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know, And so I, uh, I didn't really have a need when

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I was at Backyard to get over
there, and you know, they got

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one hundred different beers, Like I
don't really need to order a yellow Rose

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right now because I just had it
at Dusties, right, So you know

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that's uh. And I have it
right at the brewery too. But was

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there double yellow Rose? No,
No, that just came out and be

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nice. I'm not gonna confirm her
deny whether or not I am going to

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be bringing that later on in the
show. But when those lists come out,

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we talk about these, We talk
about these lists that come out every

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so often about the top India Palels
in the country and the top stouts in

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the country and so forth. But
when it comes to the top India palles,

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it breaks it down by states.
Yellow Rose is always Texas always,

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even though we have some amazing,
amazing India paleols here in the lone Star

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State, yellow Rose seems to always
top that list of the most popular India

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pale ales. But I think yeah, because people, you know, it's

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not as widely distributed, and therefore
there's a little bit of that fomo fear

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of missing out. It's like if
I get my hands on it, I

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want it, you know, kind
of like Ghost in the Machine with the

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Parish. When it first came out, remember it was it was so you

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had to go to the brewery to
get it, and people were making pilgrimages

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over there to pick it up.
And now one like onn't like you could

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just go into any gas station on
the way over to the buer Logic World

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headquarters and drinking and porium and say, well, you got any Schlitz.

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I want to thank you. There's
not a line on Black Friday. There's

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00:12:18.559 --> 00:12:22.480
not a line on Black Friday to
get their hands on the latest release of

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Shits, but I do, I
do want to take this time to take

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a sip and tell you what I
taste. And because you know the listeners,

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they want to know for those that
haven't tasted it before. But if

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you notice, I got my loan
pints, my low pint glass there,

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so I you know, I wanted
to get all the aromas out so and

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go and take a ship and it's
got a chalk white head on it there,

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chad, very clean malt, very
clean malt backbone. I know you

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don't like that term, but this
is what I'm tasting, all right,

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the hopson parts strong grapefruit mm hmm, pineapple in a touch, a blueberry

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flavor in the aroma. So that's
what I'm getting. Six point eight percent

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alcohol by volume. Again, this
is a yellow rose from Long Pine Brewery

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and Magnolia Texas. Nice. That's
all right. Well, with every sip,

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so Bill brought Schlitz and it tastes
like beer, and that's what we

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are drinking on our the beer that
made Milwaukee famous. No less. By

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the way, this is not your
fun fact, but the reason that Schlitz

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made Milwaukee famous. I don't know
if anybody remembers this fun fact, but

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it has to do with the great
Chicago fire that took out so many breweries,

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and well, Schlitz up there in
Milwaukee decided to pack up some beer

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and haul it down there to the
thirsty patrons as they rebuilt the city of

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Chicago. And doing so, people
ask, where's this beer from? The

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said Milwaukee, of course, and
well, the fine folks of Chicago,

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showing their appreciation, gave the gave
the title of you know, Schlitz as

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the beer that made Milwaukee famous.
That's been official what's on top of your

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00:14:03.600 --> 00:14:07.279
fun Factor of the week. No
no, that's the official teaser. No

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00:14:07.480 --> 00:14:09.960
no, we can do. We
can do one better than that. We

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can do like something new that we
haven't done before. Prove it now.

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The official What's on Tap Radio Fun
Fact of the Week, brought to you

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00:14:18.159 --> 00:14:20.759
by Who's ever checked? Clear?
This week? I said proven, Chad

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00:14:20.799 --> 00:14:26.360
handed his slits to Billy, saying
here, hold my beer. I know

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00:14:26.000 --> 00:14:28.879
we had a lot of feedback on
last week's fun Fact, it was like,

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00:14:30.360 --> 00:14:33.440
Chad, were you completely comfortable doing
the fun fact? I guess I

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00:14:33.480 --> 00:14:37.240
don't know if it was last week, but recently the one about Steely Dan.

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00:14:37.399 --> 00:14:39.279
Oh yeah, yeah, yeah,
the one I should have ran the

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00:14:41.480 --> 00:14:43.080
disclaimer. You don't have to run
the disclaimer on this one. It's gonna

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00:14:43.159 --> 00:14:46.720
you're it's gonna seem like it when
I set this up, and you're gonna

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00:14:46.720 --> 00:14:50.080
be like, Chad, this is
not what we want to start off with,

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00:14:50.519 --> 00:14:54.679
especially since we've got a really great
story about how women might be saving

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00:14:56.360 --> 00:14:58.720
beer. Oh yeah, oh yeah, that's on the one sheet. That's

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00:14:58.759 --> 00:15:03.120
a good teaser right there, Like
it is all right, but here we

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00:15:03.240 --> 00:15:07.159
go as we drink our schlitz.
And by the way, yes, the

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00:15:07.480 --> 00:15:09.879
story about Steely Dan little little awkward. Make sure the kids aren't in the

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00:15:09.919 --> 00:15:13.759
room when you're listening. But I'm
going to ask you, do you know

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00:15:15.840 --> 00:15:20.919
what I can't believe. I'm going
to say this, Oh man, what

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00:15:20.200 --> 00:15:31.799
do Christmas and beating your wife have
in common? Being crosby? Wow?

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00:15:31.879 --> 00:15:39.840
Wow? Oh well that was I
wasn't going to quite go there, but

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I was going to say. I
was going to say it's a particular beer.

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00:15:46.519 --> 00:15:52.000
There is a particular beer that has
been associated with both beating your wife

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00:15:52.600 --> 00:15:58.399
and Christmas. This is a beer
that has roots all the way back to

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00:15:58.519 --> 00:16:03.320
the thirteen hundreds. It is Belgian
in origin, and it was released on

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00:16:03.559 --> 00:16:11.120
Christmas Day in nineteen twenty six and
its name comes after the brewery owner and

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00:16:11.399 --> 00:16:19.960
founder and recipe maker for this particular
beer and the Christmas Star. And this

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00:16:21.120 --> 00:16:26.440
was a popular beer that was brewed
all throughout Belgium, and they stopped brewing

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00:16:26.480 --> 00:16:30.320
it during the World Wars, and
then they started rebrewing it again in the

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00:16:30.679 --> 00:16:37.919
nineteen sixties and then under contract it
became very popular in the United Kingdom and

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00:16:37.000 --> 00:16:42.519
in England particularly, and then it
started to be brewed in England under contract

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00:16:42.840 --> 00:16:49.840
with Whitbread in nineteen seventy six and
then Yeah Well in the nineteen eighties and

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00:16:49.919 --> 00:16:55.720
nineteen nineties, the beer became so
popular in London pubs that it was one

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00:16:55.759 --> 00:17:00.559
of the most consumed beers and it
was associated with people get rowdy drunk and

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00:17:00.679 --> 00:17:07.559
starting street fights and disorderly conduct.
This beer that we speak of is none

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00:17:07.640 --> 00:17:14.759
other than Stella Artois. Stella Artois
Artois, named after the brewer refounder.

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00:17:14.880 --> 00:17:21.160
Stella for Star was released in nineteen
twenty six on Christmas Day. The star

239
00:17:21.279 --> 00:17:26.519
on the label has been associated with
the Christian star with the birth of Jesus

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00:17:26.640 --> 00:17:30.640
and the star that the wise men
followed to find Jesus laying in the manger.

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00:17:32.039 --> 00:17:36.759
However, as the beer became more
popular in the United Kingdom, this

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00:17:37.000 --> 00:17:40.039
was a beer that came in at
five point two percent, when most British

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00:17:40.079 --> 00:17:44.559
beers were nothing anywhere near that.
They were three and a half percent to

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00:17:44.640 --> 00:17:48.279
four percent. So if you went
to the pub and drank three or four

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four percent beers, you were fine, you were went home and you were

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00:17:51.640 --> 00:17:55.680
a good husband and father. But
apparently when you drank three or four five

247
00:17:55.680 --> 00:18:00.160
point two percent beers in the United
Kingdom, well you would go home and

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beat your wife. Why because as
the beer became more popular, according to

249
00:18:06.640 --> 00:18:12.519
reports, street fights and disorderly contact
conduct broke out more frequently, and domestic

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00:18:12.599 --> 00:18:18.920
abuse started to increase. And this
all at the time whenever Stella started to

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00:18:18.240 --> 00:18:23.880
advertise the under the slogan Stella for
the fellas, the guys who liked their

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00:18:25.119 --> 00:18:32.599
beer stronger, and that all fed
the testosterone, and all of a sudden

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00:18:32.680 --> 00:18:37.799
if you started drinking Stella, everybody
said, well call the wife and warner.

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00:18:37.000 --> 00:18:41.839
He's coming home. Ladies and gentlemen, your official What's on tap Radio

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00:18:41.920 --> 00:18:45.759
fun fact of the week is because
Stella was brewed at one point two percent

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00:18:45.920 --> 00:18:52.880
higher ABV than most British beers,
Stella was the nickname in the United Kingdom

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00:18:53.440 --> 00:19:00.039
the wife beater beer of England because
too many husbands, we're drinking it in

258
00:19:00.160 --> 00:19:06.359
excess in bars, and domestic abuse
was on the rise. And Stella beer

259
00:19:06.640 --> 00:19:10.680
released nineteen twenty six on Christmas Day. So what do Christmas and beating your

260
00:19:10.680 --> 00:19:15.319
wife have in common? Not just
bing Crosby but Stella Artois. That's your

261
00:19:15.319 --> 00:19:18.680
official what's on tap radio fun fact
of the week. Wow, that was

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00:19:18.400 --> 00:19:22.680
an odd one. Okay, all
right, well we're gonna take a break

263
00:19:22.759 --> 00:19:27.519
on that and come back and talk
about Colorado, recover our female together like

264
00:19:27.599 --> 00:19:30.920
Mari, like Voltron, and we
have a saving beer industry. All of

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00:19:30.960 --> 00:19:37.319
this is so much more. We'll
be we'll be right back. The only

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00:19:37.440 --> 00:19:42.160
thing we throw back on Thursday is
a pint of beer or two or three.

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This is what's on tap Radio.
Get back to James and Chad,

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00:19:57.039 --> 00:20:02.480
the Holly Green, the Ivy Green. The prettiest picture you've ever seen is

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00:20:02.720 --> 00:20:07.559
Christmas in with all the folks.
All that place is nice time of year.

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00:20:07.559 --> 00:20:15.160
Welcome back to What's on Top Radio, regrouping after Chad's interesting fun Facts.

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I was gonna say we missed an
opportunity. We really did. We

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00:20:18.640 --> 00:20:22.599
did this last year, but we
missed it. That would have been a

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00:20:22.839 --> 00:20:26.880
great opportunity if we had a you
know, in studio producer to push the

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00:20:27.640 --> 00:20:33.319
do the research for us and remind
us. It would have been nice to

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00:20:33.440 --> 00:20:37.920
hear John Denver's please Daddy, don't
get drunk this Christmas. That would have

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00:20:38.039 --> 00:20:42.160
been we missed an opportunity. We've
done that. I mean, we've been

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00:20:42.200 --> 00:20:45.880
on the air for ten years.
I know we've done it. And we've

278
00:20:45.960 --> 00:20:52.319
done that. We came out of
the story where where where basically, you

279
00:20:52.400 --> 00:20:56.759
know, pair you know, families
are disappointed in dad's bad decisions and drinking

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00:20:57.359 --> 00:21:03.440
too much and we're still arta We're
not laughing about No, it's actually Stella

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00:21:03.640 --> 00:21:07.519
is Stella is doing everything they can
to get rid of that that story.

282
00:21:07.599 --> 00:21:11.839
Like they never will talk about it. They just don't want anything to do

283
00:21:11.960 --> 00:21:14.960
with it. Nobody talks about it. It just goes away. But that

284
00:21:15.119 --> 00:21:18.759
is a public old race, public
relations nightmare right there. It is.

285
00:21:18.319 --> 00:21:21.160
It is. And then all of
a sudden it's like, wha wait a

286
00:21:21.160 --> 00:21:22.559
minute, we just can't we just
got out of that story. I feel

287
00:21:22.559 --> 00:21:26.359
like, Casey, case how is
it that we come out of a cut

288
00:21:26.440 --> 00:21:30.759
about a beer being called the wife
beer and you miss an opportunity to play

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00:21:30.839 --> 00:21:33.440
Please, Daddy, don't get drunk
this Christmas? Am I dealing with a

290
00:21:33.480 --> 00:21:37.400
bunch of amateurs? Here? Come
on? We are Sometimes it's not it's

291
00:21:37.440 --> 00:21:40.599
not funny. In fact, later
in the show, we are going to

292
00:21:40.680 --> 00:21:45.039
be talking about what I think is
one of the most uplifting and logical,

293
00:21:45.240 --> 00:21:48.839
Like I mean, it makes so
much sense. It's great for business,

294
00:21:48.880 --> 00:21:53.079
it's great for beer, and it's
it's frankly, I'm gonna even say this,

295
00:21:53.200 --> 00:21:57.119
it's great for society as a whole. And what Chad's talking about?

296
00:21:57.200 --> 00:22:00.640
Your notre Light has come out with
their latest gimmick and we're gonna see if

297
00:22:00.680 --> 00:22:03.759
we can get our hands on it. No, no, no, I'm

298
00:22:03.839 --> 00:22:11.400
saying women, that's right, maybe
the savior for craft beer. I believe

299
00:22:11.400 --> 00:22:15.240
they don't believe me. You gotta
stick around and find out because this is

300
00:22:15.279 --> 00:22:21.480
gonna be I read the research on
this. The story's great. I'm excited

301
00:22:21.519 --> 00:22:26.680
about it. It makes perfect sense
and it's not as stereotypical as you might

302
00:22:26.799 --> 00:22:30.559
think. It actually goes a lot
more to your head than it does your

303
00:22:30.599 --> 00:22:33.799
heart. It makes a lot of
sense on this story. That's a good

304
00:22:33.839 --> 00:22:37.799
tease, Chad. But we gotta
get some stories. But uh, yeah,

305
00:22:38.000 --> 00:22:41.319
Chad's out of beer. He's done
with the Schlitz that he brought.

306
00:22:41.400 --> 00:22:44.640
The table brought to you by the
dock. I didn't bring it, billed

307
00:22:44.680 --> 00:22:47.200
it. By the way, I
want to thank Harbor Light Bill for stopping

308
00:22:47.279 --> 00:22:48.400
by. He saw the light on
and he's like, well, you know,

309
00:22:48.519 --> 00:22:51.880
maybe I can help keep the lights
on someday too, you know.

310
00:22:52.119 --> 00:22:55.640
But meanwhile, I'll bring a beer
for Chad and James to talk about.

311
00:22:56.119 --> 00:23:00.319
He brought Schlitz, okay, but
that was just one of the beers.

312
00:23:00.680 --> 00:23:03.119
I hated to bring more than that. But this beer that we're getting here,

313
00:23:03.200 --> 00:23:07.319
this is from Trail Point Brewery in
Allendale, Michigan, home of Grand

314
00:23:07.400 --> 00:23:11.720
Valley State University, my alma water. And uh, this one here,

315
00:23:11.240 --> 00:23:17.559
it's the Sippa Potamus. It's not
a hippopotamus, but it's a sippa,

316
00:23:17.759 --> 00:23:22.039
as in, take a sip sip
apotamus citter i pa, and it is

317
00:23:22.119 --> 00:23:29.640
a triple dry hop citra i pa
with a humongous citrus peachy nose, according

318
00:23:29.720 --> 00:23:32.559
to what it says in the yearbook, Jim. But let's have a taste

319
00:23:32.640 --> 00:23:36.200
here, all right, chest,
give it a nice swirl there. What

320
00:23:36.279 --> 00:23:41.759
you got there? I think it. I think it lives up to the

321
00:23:41.839 --> 00:23:45.960
name. But I'm also gonna I'm
gonna make an observation. I noticed the

322
00:23:45.000 --> 00:23:49.000
can was a little squishy whenever I
picked it up. I don't know if

323
00:23:49.039 --> 00:23:53.039
it was just a little lofill.
I'm getting a little oxidation on it,

324
00:23:55.799 --> 00:23:59.880
just a little. But it's a
little more refreshing than what I expected.

325
00:24:00.079 --> 00:24:03.960
Like it's it's very crisp, and
it finishes clean. Yeah, very crisp.

326
00:24:04.039 --> 00:24:10.319
And uh you know what that citra
hop tastes like very citra hop forward.

327
00:24:10.759 --> 00:24:12.640
Wow. You know how whenever you
drink an ipa, normally it leaves

328
00:24:12.680 --> 00:24:17.920
your tongue really dry. That's a
brewers secret to keep you drinking. Yeah,

329
00:24:18.000 --> 00:24:22.079
this one here just clean, like
doesn't really hang around too much,

330
00:24:22.119 --> 00:24:26.240
but it doesn't dry out it's a
nice beer. I like it, so,

331
00:24:26.519 --> 00:24:32.000
uh Citra or sorry, sipa Potamus
from Trail Point Brewing Company and uh

332
00:24:32.440 --> 00:24:36.880
it's it's like I said, maybe
a little oxidation on that, but from

333
00:24:36.920 --> 00:24:38.519
being a little low fill on that. I don't know, maybe or low

334
00:24:38.559 --> 00:24:41.839
carbon it's low in carbonation too,
that's the other one. Maybe that's what

335
00:24:41.920 --> 00:24:47.119
I'm getting is it's because it wasn't
completely full. But that's all right,

336
00:24:47.319 --> 00:24:49.279
all right, I'm not hating it. I don't feel cheated. That's what

337
00:24:49.359 --> 00:24:52.880
I care about right there. I
feel like I got good value and I'm

338
00:24:52.920 --> 00:24:57.000
still drinking my yellow rose here smash
India Pallel from Loan Pine Brewing Company Magnolia,

339
00:24:57.039 --> 00:25:02.359
Texas, which is very nice.
But speaking of I p as,

340
00:25:02.920 --> 00:25:07.000
I like it when posts on social
media come topics on the show. So

341
00:25:07.079 --> 00:25:11.279
the other day, I'm just mind
of my own business and I'm scrolling through

342
00:25:11.359 --> 00:25:15.839
the old social media killing time,
and I come across pints and panels and

343
00:25:15.000 --> 00:25:21.880
pints of panels. It's a it's
a great blog. Were her name's to

344
00:25:21.960 --> 00:25:23.440
come off the top of my head, I know we were gonna try and

345
00:25:23.480 --> 00:25:26.319
get her on the show at one
point in time, and our schedules just

346
00:25:26.319 --> 00:25:29.160
didn't work out. Yeah, she's
written many books. She's really awesome,

347
00:25:29.240 --> 00:25:33.039
she's a great artist. But she
came out with this this post and it

348
00:25:33.079 --> 00:25:37.039
says one I p A has to
go, and she andrew all these I

349
00:25:37.160 --> 00:25:40.519
pas, which is very very talented, and one of these I pas has

350
00:25:40.599 --> 00:25:41.680
to go. And there's four of
them. So starting with the first one

351
00:25:41.839 --> 00:25:47.079
is the Celebration Fresh Hop India Palleles
there Nevada, which comes out around this

352
00:25:47.160 --> 00:25:49.920
time each year, which is one
of my favorite beers. I love that

353
00:25:51.279 --> 00:25:52.799
beer. Yeah, that beer is
not going anywhere. By the way,

354
00:25:52.839 --> 00:25:56.119
her name is m yes as An
e m m m. That's right,

355
00:25:56.319 --> 00:26:00.799
and I've met her before. She's
really sweet, nice really she goes by.

356
00:26:00.079 --> 00:26:03.960
I got her story to my context. Yes, so all right,

357
00:26:03.039 --> 00:26:06.839
So yeah, first of all,
that beer never going, No, you're

358
00:26:06.880 --> 00:26:08.160
not gonna if you got to get
rid of one. I p A Celebration

359
00:26:08.319 --> 00:26:14.880
I p A not no. Next
beer on the list Kalamazoo Michigan two Hearted

360
00:26:15.000 --> 00:26:18.160
India PL, rated number one India
PL. I don't know how many years

361
00:26:18.279 --> 00:26:21.640
running. I think it was four
years in a row. Yeah, four

362
00:26:21.720 --> 00:26:23.960
years in a row. So that's
the second beer. Third Doer that's not

363
00:26:25.079 --> 00:26:30.599
going anywhere. Third beer Julius,
India Pall Treehouse Brewing Company. I'm going

364
00:26:30.640 --> 00:26:36.160
to take a beating for saying this, but so far Julius is gone the

365
00:26:36.359 --> 00:26:40.200
last do you have a thought on
this? I've never had Julius. Okay,

366
00:26:40.240 --> 00:26:44.079
so he's with me on this one. It's really true. HiT's a

367
00:26:44.880 --> 00:26:48.759
super good beer. And the next
beer on the list that rounding out one

368
00:26:48.839 --> 00:26:52.279
India pll has to go. According
to the pints of Panels, Pliny the

369
00:26:52.400 --> 00:26:57.559
Elder Russian River Brewing Company, Santa
Rosa, California. Now, so one

370
00:26:57.599 --> 00:27:00.079
of these beers has to go.
I know a lot of people who are

371
00:27:00.079 --> 00:27:06.680
going to pick on Pliny because Pliny
was so hyped for so long, and

372
00:27:07.279 --> 00:27:10.319
they're like, yeah, it's not
as good as ever. You know what,

373
00:27:10.480 --> 00:27:12.680
blind Pig is better. That's that's
the thing. If you really want

374
00:27:12.759 --> 00:27:17.319
to know who the craft beer people
are who've been in the game a really

375
00:27:17.400 --> 00:27:19.440
long time. When somebody says,
oh, I got some Pliny and that

376
00:27:19.640 --> 00:27:25.200
and somebody responds blind Pig's better,
it's like, oh, here we go.

377
00:27:25.759 --> 00:27:29.119
It's like they have a more discerning
palate. I don't know, James,

378
00:27:29.400 --> 00:27:33.799
you you brought it up, so
I chimed in. Pick and before

379
00:27:33.839 --> 00:27:37.599
I before I say anything, Bill, what beer would you say that has

380
00:27:37.640 --> 00:27:41.960
to go off this list? Well, the biggest problem for me with that

381
00:27:41.279 --> 00:27:45.599
ish Plane of the Elder being on
the West coast, it's hard to get

382
00:27:45.640 --> 00:27:51.720
a good fresh Planet of the Elder
anywhere east of the Mississippi, so we

383
00:27:51.880 --> 00:27:55.559
don't have the same tasting beer that
they do out on the West coast.

384
00:27:56.279 --> 00:28:00.440
Best ip I ever had was enjoy
by Stone Brew. But if you get

385
00:28:00.480 --> 00:28:06.880
it by the enjoy by date,
which means it's fresh, happier, tastier,

386
00:28:07.039 --> 00:28:11.079
crisper, cleaner, they're all I
p as are all better when they're

387
00:28:11.519 --> 00:28:15.480
consumed fresh. And okay, Bill
earlier, Bill, which which beer you

388
00:28:15.519 --> 00:28:17.960
get? Ready? Bill, which
you get rid of? Yeah, he's

389
00:28:18.000 --> 00:28:19.319
buying time because he doesn't want to
pick, because he's gonna piss off some

390
00:28:19.400 --> 00:28:23.640
who're gonna vote off the island.
Pick one, Julius, Julius. I'm

391
00:28:23.680 --> 00:28:26.559
with you on this, Julius.
I I like Julius. I think it's

392
00:28:26.640 --> 00:28:32.640
great, But using the same logic
as Bill, you're not gonna get fresh

393
00:28:32.720 --> 00:28:37.039
Julius on the West coast. And
I'm okay with that. So I'm okay

394
00:28:37.119 --> 00:28:40.759
with letting Julius go, here's my
here's my little That's what I have an

395
00:28:40.839 --> 00:28:45.599
issue with on this celebration. I
P A single, I P A two

396
00:28:45.680 --> 00:28:49.039
hard at any single, I P
A Julius, I P A single,

397
00:28:49.079 --> 00:28:53.160
I P A Plenty of the Elder
double I P A kind of doesn't really

398
00:28:53.319 --> 00:28:59.839
fit with this category. I figured
that you probably want to put why put

399
00:28:59.880 --> 00:29:03.160
a double in the appl al in
there? Put another single in the appll

400
00:29:03.279 --> 00:29:06.279
there. But yeah, I don't
know, I don't know. I don't

401
00:29:06.319 --> 00:29:08.599
know, man. I's just so
I say he's not a good comparison because

402
00:29:08.680 --> 00:29:14.200
Plenty of the Elder is a double
India pall. So that says which I

403
00:29:14.319 --> 00:29:18.480
PA needs to go with Plenty is
the double Indie apl Here's where I got

404
00:29:18.519 --> 00:29:21.799
a beating on the internet. Somebody
and I quote said, god, what

405
00:29:21.920 --> 00:29:26.160
are you si cud or retord?
Somebody said that and a quote quote that's

406
00:29:26.160 --> 00:29:30.079
a quote that somebody called me,
what are you si cud retard? Like,

407
00:29:30.200 --> 00:29:33.440
whoa, I'm just correct, Okay, that's not politically credit. I

408
00:29:33.480 --> 00:29:37.559
didn't say that that's what they called
me. I just simply noticed that.

409
00:29:37.640 --> 00:29:41.319
Hey, I pointed out that Plenty
of the Elder is a double INDIEPLL.

410
00:29:41.559 --> 00:29:44.319
Now, if I were gonna pick, I'd probably say Julius as well.

411
00:29:44.759 --> 00:29:48.480
But I just simply pointed out that
Plenty is a double in the upll and

412
00:29:48.559 --> 00:29:52.519
maybe there should have been another India
pl on this list. And I got

413
00:29:52.599 --> 00:29:57.680
a beating about it so much somebody
called me a quote unquote retard. Geez,

414
00:29:57.880 --> 00:30:00.799
I know people are vicious on the
internet. I mean it was it

415
00:30:02.000 --> 00:30:07.759
was a drawing that sparked discussion,
not controversy. And let's just face it,

416
00:30:08.279 --> 00:30:11.000
none of us we need to say
this before we go to break because

417
00:30:11.000 --> 00:30:15.359
people are gonna start freaking out running
the store and stop listing. None of

418
00:30:15.440 --> 00:30:18.680
these four beers is going away now. We don't have the inside scoop.

419
00:30:19.039 --> 00:30:23.279
They're all here, and also here, we've got a lot more that we're

420
00:30:23.279 --> 00:30:26.079
gonna be talking about. We're gonna
be opening up more beers, and we're

421
00:30:26.079 --> 00:30:30.400
gonna be talking about how women are
gonna save craft beer. But let us

422
00:30:30.440 --> 00:30:33.480
know on your social on social media, which I pa you'd let go yep,

423
00:30:33.559 --> 00:30:36.799
let us know at what's on Tap
radio at gmail dot com, or

424
00:30:36.839 --> 00:30:37.680
on Facebook, Twitter, and Instagram. All right, we got to take

425
00:30:37.680 --> 00:30:42.559
a break, but coming up Colorado
breweries coming together like Voltron. We'll talk

426
00:30:42.599 --> 00:30:45.839
about why this is what's on tap
radio. Will be right back. And

427
00:30:45.960 --> 00:30:51.599
the teacher said, no, Bobby, there's no such time as beer oclock

428
00:30:52.799 --> 00:31:07.119
fire that teacher, this is what's
on tap radio. I want a hipple

429
00:31:07.279 --> 00:31:15.440
bottom us for Christmas. Oh hipp
bottom. You know did she ever get

430
00:31:15.440 --> 00:31:21.839
a hippopotamus for Christmas? I don't
know if I ever got in the update.

431
00:31:22.039 --> 00:31:26.240
Actually, I'm glad you brought that
up. Okay, So that song

432
00:31:26.759 --> 00:31:33.319
was written in the United Kingdom right
around the late nineteen eighties early nineteen nineties,

433
00:31:34.200 --> 00:31:40.559
and it's based on a true story. And there was a little girl

434
00:31:40.559 --> 00:31:45.240
who wanted hippopotamus for Christmas. And
dad was like, I don't know how

435
00:31:45.279 --> 00:31:48.839
I'm gonna do it, but in
fact, I don't even think we can.

436
00:31:49.519 --> 00:31:53.160
So he went to the bar,
he drank three or four stella artois.

437
00:31:53.240 --> 00:31:56.759
He's like, oh no, no, he did it, No,

438
00:31:56.839 --> 00:32:01.279
he did it, And he was
on his way to go steal it from

439
00:32:01.319 --> 00:32:05.880
the zoo, and then some guy
challenged him and he got in a fight,

440
00:32:05.960 --> 00:32:07.319
and he went home, got in
an argument with his wife and she

441
00:32:07.559 --> 00:32:12.559
never got her hippopotamus. Oh man, I'm sorry to hear that. By

442
00:32:12.599 --> 00:32:16.160
the way, all of that was
completely made up. So I have to

443
00:32:16.240 --> 00:32:22.960
say that after the fact because the
Telecommunication Act of nineteen fourteen, signed by

444
00:32:22.920 --> 00:32:27.160
Thomas Jefferson, says that if you're
going to say it on the radio,

445
00:32:27.680 --> 00:32:30.119
it has to be true or else
you have to say I just made all

446
00:32:30.200 --> 00:32:32.079
that up. All right, that
is it. And by the way,

447
00:32:32.319 --> 00:32:36.519
I just made that up too.
Welcome back to What's on Tap Radio,

448
00:32:36.680 --> 00:32:39.799
where yes, a little girl did
not get the hippopotamus for Christmas? Or

449
00:32:39.920 --> 00:32:44.559
did she? The question remains if
you know the answer, let us know.

450
00:32:44.960 --> 00:32:51.240
Also, we had the sipa Potamus
from Trail Point Brewery out of Allendale,

451
00:32:51.440 --> 00:32:55.160
Michigan, home of Grand Valley State
University, and Bill and I are

452
00:32:55.240 --> 00:33:00.599
almost out and we just got of
our hipopotamus stunt beer liver hanging out in

453
00:33:00.680 --> 00:33:07.880
studio and James was talking about a
social media piece. Well, what would

454
00:33:08.000 --> 00:33:10.440
we do? You know which I
p A would you get rid of?

455
00:33:10.519 --> 00:33:15.119
One has to go. I'm curious, what what? What? What says

456
00:33:15.200 --> 00:33:17.720
you? We have Celebration Fresh Hop
I p A from Snaring Avauda, which

457
00:33:17.720 --> 00:33:21.599
is amazing. I've yet to bring
that beer to the show. I need

458
00:33:21.680 --> 00:33:24.400
to the two hard in the India
Pelout, which is one of my all

459
00:33:24.480 --> 00:33:30.359
time favorite Indiapla the Julius Indiapla Al
Tree House Brewing, which is a great

460
00:33:30.400 --> 00:33:34.200
beer. And then of course what
we're talking about, playing the Elder,

461
00:33:34.240 --> 00:33:37.960
which is very hard beer to get
because they don't really sell it well.

462
00:33:37.079 --> 00:33:40.480
Julius is hard to get as well. Julius is I just have. I've

463
00:33:40.519 --> 00:33:44.480
got how I got my hands on
it. But it's interesting. Real quick,

464
00:33:44.480 --> 00:33:47.480
before you guys crack that beer.
That In Colorado, there's this restaurant.

465
00:33:47.640 --> 00:33:50.799
It's almost like a Chili's, but
it's not a Chili's, but it's

466
00:33:50.839 --> 00:33:55.440
one of those American grill restaurants and
it's tucked away in the mountains. And

467
00:33:55.559 --> 00:34:00.720
my father in law loves, loves
this little hole in the wall little grill.

468
00:34:01.440 --> 00:34:05.880
And so we're in Colorado and we
happened to stop there because he wanted

469
00:34:05.920 --> 00:34:07.519
to eat there and he wanted us
to, you know, to try it.

470
00:34:08.400 --> 00:34:13.559
And on tap at this hole in
the wall little grill that almost reminded

471
00:34:13.599 --> 00:34:17.760
me of Chili's in the middle of
Colorado, Blind Pig and plane of the

472
00:34:17.840 --> 00:34:22.400
elder on tap. Somebody had a
good relationship with their distributor. That's exactly.

473
00:34:22.440 --> 00:34:24.960
I mean. I had to take
a picture of the menu, and

474
00:34:25.000 --> 00:34:28.880
I have it somewhere, but I
was like, just keep them coming,

475
00:34:29.079 --> 00:34:31.880
keep them coming, keep them coming. That's when you hand the keys over

476
00:34:31.920 --> 00:34:35.599
to your wife. Oh. I
wasn't driving. My father in law was

477
00:34:35.679 --> 00:34:38.760
driving, so I was along for
the ride. And uh yeah, we

478
00:34:38.840 --> 00:34:44.480
had just gotten to the canyons and
I just got blind Pig Pliny, Blind

479
00:34:44.519 --> 00:34:50.880
Pig Pliny. So anyways, blind
pigs. Better just shut up. Funny

480
00:34:50.880 --> 00:34:52.960
story about blind pig. But go
ahead, Chad, No, no,

481
00:34:52.039 --> 00:34:57.280
no, Dusty, producer, Dusty
Man, I'm gonna pick up producer,

482
00:34:57.400 --> 00:35:00.039
Dusty. I know what I'm gonna
throw this out. Oh yeah, that

483
00:35:00.199 --> 00:35:05.280
the story with Pliny, and it
was blind Pid too. I think,

484
00:35:05.760 --> 00:35:07.039
all right, we'll get to that
in a second. But this is this

485
00:35:07.119 --> 00:35:12.760
is another beer that Harbor Light Bell
brought. Uh the hang out here today,

486
00:35:12.840 --> 00:35:14.920
you know, because if you don't
bring beer, you gotta sit on

487
00:35:14.960 --> 00:35:17.239
the floor. And well he's comfortably
seated in the chair at the table with

488
00:35:17.320 --> 00:35:22.079
a microphone in his face. Black
Rocks Burn Company, My kiss, I

489
00:35:22.280 --> 00:35:27.239
p A My kiss, I p
A. This is a seven point ABV

490
00:35:28.000 --> 00:35:30.880
and uh. I like the can. It says we love beer, you

491
00:35:30.000 --> 00:35:35.719
love beer. Let's get together.
Like that's it's eloquent in its simplicity.

492
00:35:35.920 --> 00:35:37.800
Wisdom right there, words of wisdom. Yeah, I know, I'm gonna

493
00:35:37.800 --> 00:35:45.719
take a little sip here. Well
that's nice. That is that's that's that's

494
00:35:46.599 --> 00:35:50.480
when you're drink an I p A. You want that little bit of bitterness

495
00:35:50.519 --> 00:35:53.920
and I I want bitterness. I
don't want just grapefruit juice. This has

496
00:35:54.039 --> 00:35:58.679
some citrus notes to it, but
it actually it's got bitter, a little

497
00:35:58.679 --> 00:36:02.039
bit of a bitter pile and I
like that. Not too heavy in the

498
00:36:02.079 --> 00:36:06.599
body, it's not real clear.
It's got a little chill haze to it.

499
00:36:06.719 --> 00:36:08.760
Maybe or maybe they don't filter their
beer. I'm not sure. But

500
00:36:09.440 --> 00:36:15.159
presentation is nice, nose is really
nice. I don't build anything else you

501
00:36:15.159 --> 00:36:20.119
want to add to this? Yeah, a lot of citrus and uh just

502
00:36:20.679 --> 00:36:23.760
uh, super crushable. See.
I like the bitterness that goes with it

503
00:36:23.800 --> 00:36:29.480
because it balances out that fruitiness.
But what's the name of the beer again?

504
00:36:30.719 --> 00:36:35.480
It is My Kiss? Black Rocks
Brewing Company, Marquette Michigan m y

505
00:36:35.760 --> 00:36:38.440
K I S S I P A
uh. They're putting out some good stuff.

506
00:36:38.599 --> 00:36:43.400
Interesting I always have. Yeah,
it's a solid brewery. Brewery,

507
00:36:43.960 --> 00:36:47.480
solid brewery. Yes, in fact, that might even be a solid investment

508
00:36:47.519 --> 00:36:50.800
if you if you're looking for a
breweried investor. Actually, I would never

509
00:36:50.840 --> 00:36:52.639
tell anybody right now what brewer to
invest in or not to invest in.

510
00:36:53.400 --> 00:37:00.199
But we were talking about Treehouse,
and Treehouse is in the news now They've

511
00:37:00.199 --> 00:37:02.280
got what is it, a million
people that visit their brewery and I think

512
00:37:02.280 --> 00:37:07.320
they have four different location in the
area. It's like, Okay, they're

513
00:37:07.360 --> 00:37:12.639
making some money. But apparently that's
the beer that people are voting off the

514
00:37:12.719 --> 00:37:19.039
island for this list. Well,
at least the shareholders might be. It's

515
00:37:19.039 --> 00:37:24.599
a great majority shareholders are in big
trouble because they have, according to one

516
00:37:24.679 --> 00:37:32.760
complaint from some minority investors, they
have paid themselves lavish and excessive salaries and

517
00:37:32.960 --> 00:37:44.760
invested some sixteen million dollars from the
brewery in other LLC's and holding corporations to

518
00:37:44.880 --> 00:37:51.400
buy real estate which are not associated
with the brewery. Oh Eric Granger,

519
00:37:51.519 --> 00:37:59.400
a two percent shareholder in the incredibly
successful Treehouse Brewing Company, is filing a

520
00:37:59.519 --> 00:38:05.920
complaint and may move forward with a
lawsuit because he's identified. Since some of

521
00:38:06.000 --> 00:38:13.400
these smaller holding companies have been discovered
and were mentioned as spin offs of Treehouse,

522
00:38:14.039 --> 00:38:17.360
they have basically they discovered the assets
that are being held in there,

523
00:38:17.400 --> 00:38:23.559
and they were paid for by dividends
from or rather cash from Treehouse Brewery.

524
00:38:23.639 --> 00:38:27.119
Now you may be asking yourself,
what's wrong with that? Why aren't they

525
00:38:27.159 --> 00:38:29.239
you know, why what do we
see? The problem? The problem is

526
00:38:30.280 --> 00:38:34.519
is that the two majority shareholders who
are the founders of Treehouse Brewery, who

527
00:38:34.599 --> 00:38:37.199
are investing and siphoning all this money
off, Oh, well, they haven't

528
00:38:37.239 --> 00:38:44.360
paid any dividends to the minority shareholders. So for all the people who invested

529
00:38:44.639 --> 00:38:49.079
in this brewery, which has an
economic impact of oh, according to one

530
00:38:49.159 --> 00:38:53.639
report, one hundred and forty three
million dollars across its four Massachusetts locations,

531
00:38:54.480 --> 00:39:01.360
has not paid out any dividends to
the minority shareholders. This could be they're

532
00:39:01.360 --> 00:39:06.440
saying right now, over a million
people come visit it has this economic impact.

533
00:39:06.800 --> 00:39:08.320
And oh, by the way,
yeah, you got a limited liability

534
00:39:08.400 --> 00:39:16.440
corporation over here with thirteen million dollars
in real estate assets including a home that

535
00:39:16.639 --> 00:39:21.639
is right on the waterfront, so
they are. Now it's not officially a

536
00:39:21.840 --> 00:39:27.440
lawsuit, but calls to Treehouse attorneys
have not been returned. Nobody's talking about

537
00:39:27.480 --> 00:39:31.880
it, and litigation letters have been
sent and they're demanding a response or else

538
00:39:32.320 --> 00:39:37.039
a lawsuit may move forward. So
stay tuned to see what happens with Treehouse

539
00:39:37.119 --> 00:39:45.320
Brewing Company as the investigation continues into
the dividends for shareholders and how funds may

540
00:39:45.400 --> 00:39:52.039
have been taken inappropriately. Cord,
that's wild. You gotta think it's like,

541
00:39:52.079 --> 00:39:54.800
wait a minute, you know they
were going to find out eventually.

542
00:39:54.880 --> 00:39:59.840
I don't know how you wouldn't think
that they they wouldn't find out like gre

543
00:40:00.480 --> 00:40:02.400
You think first it started off as
just like all right, nobody know,

544
00:40:02.440 --> 00:40:07.199
and then they got more greedy.
Well, I mean it's possible because if

545
00:40:07.239 --> 00:40:10.840
I remember correctly, they said something
in here that they also bought themselves.

546
00:40:12.239 --> 00:40:17.320
Not besides waterfront, I think they
also bought themselves Tesla's and there were a

547
00:40:17.360 --> 00:40:20.679
few other assets that they bought.
I'm trying to find the list here of

548
00:40:20.760 --> 00:40:24.599
everything that they paid themselves, but
yeah, they bought cars and furniture and

549
00:40:24.719 --> 00:40:30.360
things like that. It was kind
of a little bit excessive and according to

550
00:40:30.440 --> 00:40:35.159
that also a really really good salary. Wow. So all right, any

551
00:40:35.559 --> 00:40:37.320
for their developments, we'll bring it
to you. But that's quite the story

552
00:40:37.440 --> 00:40:39.880
right there. All right. That's
our number one of What's on Tap Radio?

553
00:40:39.960 --> 00:40:44.119
Coming up next, our Miller Lite, just in time for the holidays,

554
00:40:44.159 --> 00:40:45.199
has a new gimmick and we're gonna
try to get our hands on it.

555
00:40:45.639 --> 00:40:51.599
We're gonna talk about Colorado breweries coming
together like Voltron and women saving beer.

556
00:40:51.800 --> 00:40:53.400
All this and so much more coming
up and our number two What's on

557
00:40:53.440 --> 00:40:57.920
Tap Radio? Hang with us.
We'll be right back and now your weekend

558
00:40:58.000 --> 00:41:19.079
forecast chance of beer. You've got
What's on Tap Radio? All right,

559
00:41:19.079 --> 00:41:21.519
welcome to hour number two What's on
Tap Radio? A lot to get to

560
00:41:21.639 --> 00:41:29.719
this hour. Miller Light. Miller
Light always comes out around this time of

561
00:41:29.719 --> 00:41:32.480
the year with their latest gimmick,
and we have yet to get our hands

562
00:41:32.519 --> 00:41:36.119
on any pass gimmicks, and we're
gonna try this year. We're gonna try

563
00:41:36.199 --> 00:41:39.679
this year to see if we can
get our hands on their latest holiday gimmick.

564
00:41:40.480 --> 00:41:45.400
Colorado breweries or joining forces like Folktron
will explain why and women are saving

565
00:41:45.440 --> 00:41:52.639
the beer industry all this and so
much more coming up this hour. You

566
00:41:52.679 --> 00:41:57.719
know, last hour we cracked open
a beer. I'm not gonna put this

567
00:41:57.920 --> 00:42:02.519
beer on that list Vie that I
want to try and debate. But this

568
00:42:02.719 --> 00:42:07.280
is you know what is it s
the old saying I wouldn't mind having this

569
00:42:07.519 --> 00:42:10.360
beer in my fridge all the time. This is a nice beer. This

570
00:42:10.519 --> 00:42:15.559
is the my kiss ipa from Black
Rocks Brewery. And I know James,

571
00:42:15.760 --> 00:42:19.239
you know, he doesn't have a
stunt beer liver with us this week.

572
00:42:19.519 --> 00:42:23.199
This week I was kind of hoping
that he was going to open the Double

573
00:42:24.559 --> 00:42:30.000
maybe the Double Yellow Rose. Maybe. Actually, you know what, I

574
00:42:30.039 --> 00:42:30.800
don't know. I don't care if
he does or not. He's in a

575
00:42:30.880 --> 00:42:35.280
different studio at the moment. I
am in studio s so I may,

576
00:42:35.440 --> 00:42:37.760
I may not know. We'll see, we'll see. I can't confirm,

577
00:42:37.840 --> 00:42:40.639
deny what's going to happen here.
But what I can say, what I

578
00:42:40.679 --> 00:42:44.199
can tell you is a real quick
moore. I get in the hole my

579
00:42:44.239 --> 00:42:47.119
beer and watch this that. Speaking
of Blind Pig and planning, the Elder

580
00:42:47.199 --> 00:42:52.199
Russian River Brewing Company out of Santa
Rose, California. We're at the Great

581
00:42:52.199 --> 00:42:58.079
American Beer Festival. I want to
say. This was probably what twenty sixteen

582
00:42:58.400 --> 00:43:05.639
seventeen producer Dusty Travis two point zero. We're over at I don't know where

583
00:43:05.639 --> 00:43:07.960
you were, Chad. I don't
think you were with us when we went

584
00:43:07.000 --> 00:43:12.039
to We were no. Remember I
had a beer logic speaking gig and I

585
00:43:12.239 --> 00:43:16.159
flew in the was it the next
morning? Oh, that's for the media

586
00:43:16.320 --> 00:43:21.239
right before I came in, right
before the media breakfast at the Sam Adams.

587
00:43:21.639 --> 00:43:23.559
Yeah, the Boston Beer. You
actually came. You came with your

588
00:43:23.639 --> 00:43:28.199
luggage to the right to the restaurant
to breakfast with you guys. Yep,

589
00:43:28.280 --> 00:43:30.840
we had the brunch and the beer. But the night before, Yeah,

590
00:43:30.920 --> 00:43:35.559
we go to Falling Rock, which
we always did. When was I mean,

591
00:43:35.639 --> 00:43:38.360
one of the most iconic craft beer
bars in all of the country.

592
00:43:39.119 --> 00:43:44.559
Chris Black one of our dear good
friends. But the Bird they since closed

593
00:43:44.599 --> 00:43:51.199
the bar, but it was a
huge event every time the Great Americana Act.

594
00:43:51.519 --> 00:43:53.559
But they're pouring Blind Pig and Pliny
the Elders. Yeah, and so

595
00:43:53.760 --> 00:43:59.360
they had some satellite bars outside where
they were just had some jockey box,

596
00:43:59.440 --> 00:44:01.960
a beer stay, yeah, beer
station, pine from a couple of different

597
00:44:01.960 --> 00:44:06.440
things, and they get some jockey
boxes, and they were pouring blind pig

598
00:44:06.599 --> 00:44:10.119
and pliny, but they were pouring
it in plastic cups. And so Travis

599
00:44:10.239 --> 00:44:15.000
two point oh and I were like, let's go and short put it in

600
00:44:15.039 --> 00:44:17.719
a plastic cut poort in my hand. I don't care. But meanwhile,

601
00:44:17.840 --> 00:44:22.760
producer Dusty was like, I'm not
drinking those beers out of a plastic cut.

602
00:44:22.000 --> 00:44:25.079
No, I'm not. I'm gonna
go inside. I'm gonna get myself

603
00:44:25.159 --> 00:44:29.880
a glass and then come out and
get it. But the lines were so

604
00:44:30.119 --> 00:44:34.320
long inside that it took him probably
like thirty minutes to get himself a glass.

605
00:44:34.840 --> 00:44:37.800
And then he comes came, and
he came back, and here he

606
00:44:37.039 --> 00:44:42.440
is getting himself a pliny in the
glass. Meanwhile, Travis two point oh

607
00:44:42.480 --> 00:44:45.400
and I had probably three plinties and
three blank pigs in the time that he

608
00:44:45.480 --> 00:44:51.000
came back, all in our plastic
cups. I have moral Dama stories because

609
00:44:51.039 --> 00:44:54.119
he has. He's a very principled
individual. I love Dusty. You will

610
00:44:54.239 --> 00:44:58.880
not yet, yeah, Dusty,
you will not. You know. You

611
00:44:58.960 --> 00:45:02.320
know some people it's like the old
Groucho Marx line, which is I have

612
00:45:02.480 --> 00:45:07.079
principles and if you don't like them, I have others. Not Dusty.

613
00:45:07.360 --> 00:45:10.840
Producer. Dusty is one of those
very principled individuals you're not. He doesn't

614
00:45:10.960 --> 00:45:15.840
compromise on things that he holds a
value, and he takes his beer seriously

615
00:45:15.960 --> 00:45:22.159
like most of us do. But
not all of us. Insist on having

616
00:45:22.880 --> 00:45:24.840
proper glass war. Some of us
can drink. In fact, he didn't

617
00:45:24.840 --> 00:45:28.079
even care about proper glasswar. But
it's got to be glass. This is

618
00:45:28.159 --> 00:45:30.280
after we left the beer festival.
This is about eleven thirty at night.

619
00:45:30.440 --> 00:45:34.679
We've had a plenty of beers.
I didn't care what glass I was drinking

620
00:45:34.719 --> 00:45:37.639
out of it, as long as
I was drinking Pliny or blind pig.

621
00:45:37.760 --> 00:45:42.159
I didn't care. Love and producer
dust a great guy, good people.

622
00:45:42.199 --> 00:45:52.880
All right, let's see this.
Not you hold my beer and watch this

623
00:45:52.360 --> 00:45:57.360
brought to you by the ring meld
of ten Hacen Insurance grew where they'll cover

624
00:45:57.519 --> 00:46:01.079
you for just about everything. They
accept this. You gotta love live radio.

625
00:46:01.320 --> 00:46:07.480
I don't like how how did that
creep get out of our way?

626
00:46:07.760 --> 00:46:13.519
Don't give him any more airtime?
When hey, yeah, James Sounder,

627
00:46:13.920 --> 00:46:19.599
James Watt the brew Dog. Okay, all right, let's talk about some

628
00:46:19.679 --> 00:46:22.920
thieves here. So some beer thieves
are jerks, but some are kind of

629
00:46:23.000 --> 00:46:29.280
chill. But after being cornered,
how are you going to be chill?

630
00:46:29.360 --> 00:46:32.119
In this case? Okay, so
we're giving Florida the week off. A

631
00:46:32.199 --> 00:46:38.400
man in Oklahoma. A man in
Oklahoma's names Jose Silvio wanted to be I

632
00:46:38.480 --> 00:46:42.320
hope not, but he wanted to
be a early Sunday morning. But guess

633
00:46:42.360 --> 00:46:45.599
what, he didn't want to pay
for it. Did not want to pay

634
00:46:45.599 --> 00:46:46.639
for it. He wanted a beer, but didn't want to pay for it.

635
00:46:46.960 --> 00:46:50.639
He's one of those guys where the
best beer is a free beer pretty

636
00:46:50.719 --> 00:46:52.920
much, That's what he says.
And so he goes into a convenience store

637
00:46:53.159 --> 00:46:59.239
and he used a pipe to smash
the doors of two coolers, stole beer,

638
00:47:00.000 --> 00:47:04.199
and then drove off in a land
rover. The ployee Jose with the

639
00:47:04.320 --> 00:47:07.639
lead pipe in the beer store.
Yes, it's like clue, I got

640
00:47:07.719 --> 00:47:10.440
it. Employees, of course called
the cops, but he got away.

641
00:47:10.639 --> 00:47:15.599
A few hours later, Jose crashes
land rover through the front of the grocery

642
00:47:15.639 --> 00:47:20.719
store. It's unclear whether the accident
was intentional or if he was drunk,

643
00:47:21.119 --> 00:47:24.840
but either way, he realized that
uh yeah, he was done. He

644
00:47:24.960 --> 00:47:29.440
was done, so he cracked open
a beer and chatted with a few of

645
00:47:29.480 --> 00:47:31.400
the witnesses while the police were on
their way. When they got there,

646
00:47:31.480 --> 00:47:36.559
they arrested Jose for felony, vandalism, and larceny, along with other pending

647
00:47:36.719 --> 00:47:39.800
charges. So what happens Wait a
minute, Hold on a second. I

648
00:47:39.920 --> 00:47:43.719
just want to make sure I understand. He was driving a land Rover.

649
00:47:43.880 --> 00:47:46.079
Yeah, and he was thirsty,
but he didn't want to pay for it.

650
00:47:46.159 --> 00:47:51.119
M mmmm. So he takes a
lead pipe which you just which apparently

651
00:47:51.199 --> 00:47:54.519
is just sitting in the front seat
of a land rover or maybe just gets

652
00:47:54.599 --> 00:47:59.480
all the beer and then drives and
then crashes and he's like, yeah,

653
00:47:59.480 --> 00:48:00.719
I guess I've enough. I'm waving
the white flag, come get me.

654
00:48:00.840 --> 00:48:04.320
Yeah, he got away, He
got away. And then yeah, later

655
00:48:04.400 --> 00:48:07.199
on that evening he crashed into a
grocery store and then you know, it's

656
00:48:07.239 --> 00:48:13.480
like, I guess I'm I'm done
and just starting time to go to jail.

657
00:48:13.760 --> 00:48:15.280
It's unclear whether or not he offered
one of those witnesses a beard,

658
00:48:15.360 --> 00:48:21.840
but go with me, But he
doesn't say what kind of a beer he

659
00:48:21.920 --> 00:48:23.960
stole either, But yeah, beer
thie cracked open a brew and chatted with

660
00:48:24.039 --> 00:48:28.559
some witnesses while he waited for police
to arrive to arrest him. That usually

661
00:48:28.559 --> 00:48:30.679
hold my beer. And watched this, which is brought to you by our

662
00:48:30.719 --> 00:48:32.920
friends over at Renauld the tenake An
insurance group, where they'll probably ensure you

663
00:48:34.000 --> 00:48:37.280
for that nice land Rover, But
if you stole it to steal beer,

664
00:48:37.920 --> 00:48:39.719
probably not the case. That's your
hold my beer and watched this. See

665
00:48:39.760 --> 00:48:44.920
give you the week off there,
Florida. But uh, Oklahoma, what's

666
00:48:44.920 --> 00:48:46.039
going on up there? All right, we are going to take a break.

667
00:48:46.400 --> 00:48:49.800
Coming up, I'm gonna crack a
beer and then I'm gonna tell you

668
00:48:49.960 --> 00:48:52.280
the latest gimmick Miller lights coming out
with him. We're gonna see if we

669
00:48:52.280 --> 00:48:54.559
can get our hands on it.
And uh, we'll talk about Colorado brewers

670
00:48:54.599 --> 00:48:58.280
coming together like Voltron. All this
is so much more. We'll be right

671
00:48:58.320 --> 00:49:06.480
back. Craft beer. It's not
alcoholism, it's a hobby. This is

672
00:49:06.559 --> 00:49:13.239
what's on tap radio. If you're
here in West Michigan and you have insurance

673
00:49:13.320 --> 00:49:16.800
needs, why not support somebody who
supports us ring all the ten Hacen insurance

674
00:49:16.840 --> 00:49:21.480
reach out to our buddy John Klunder. That's ringing all the ten Hacen Insurance

675
00:49:21.880 --> 00:49:45.360
RTI, Grand Rapids dot Com right
feeling festive here, I'm back coming up

676
00:49:45.519 --> 00:49:50.480
here in a few minutes. I'm
gonna discuss another light's latest gimmick. Every

677
00:49:52.159 --> 00:49:59.440
every time about this at the time
of year reading it. Yeah, they

678
00:49:59.519 --> 00:50:00.639
come out with a a new gimmick
and we're gonna try to see if we

679
00:50:00.679 --> 00:50:07.400
get our hands on it. We
are, oh for what ten everything?

680
00:50:07.559 --> 00:50:12.760
We're oh for everything, dude,
I mean seriously, every time they come

681
00:50:12.800 --> 00:50:15.119
out with one of these, and
you know what the stupid thing is.

682
00:50:15.679 --> 00:50:22.719
This is the dumb thing is we
say we're going to stop because we're actually

683
00:50:22.840 --> 00:50:30.519
giving Miller Lite lots of free advertising. And we beat them up over and

684
00:50:30.639 --> 00:50:35.280
over again, and they're probably they're
in the marketing department and they're sitting there

685
00:50:35.280 --> 00:50:39.719
and they're listening to their show because
they listen and they're going, we got

686
00:50:39.760 --> 00:50:45.239
them again. They say, they're
not gonna mention us. And all we

687
00:50:45.320 --> 00:50:49.159
have to do is keep coming up
with these gimmicks which we never release.

688
00:50:50.920 --> 00:50:52.880
We're gonna talk about that, talk
about that, James. It's haid for

689
00:50:52.960 --> 00:50:57.480
me to crack a beer so thirsty
we're empty you're empty. I'm out of

690
00:50:57.559 --> 00:51:00.199
my Yellow Rose. They smash India
pale Ale Loan Pint Brewing Company that I

691
00:51:00.239 --> 00:51:05.599
brought to the table Magnolia, Texas
at six point eight percent alcohol it by

692
00:51:05.639 --> 00:51:09.519
volume. But I'm going to go
ahead and double that one, Chad,

693
00:51:09.679 --> 00:51:13.800
I'm gonna double that one. I
knew it. I knew it, So

694
00:51:14.000 --> 00:51:20.199
I'm going to do it to bring
the newly released Double Yellow Rose Imperial India

695
00:51:20.400 --> 00:51:25.599
pale Al double I PA. Get
it, Imperial India Palol double I PA.

696
00:51:27.000 --> 00:51:29.280
So I'm going crack this. I'm
just gonna say this right now.

697
00:51:29.559 --> 00:51:32.199
Nobody cares. Shut up, James, just go away. Nobody cares shut

698
00:51:32.239 --> 00:51:37.360
up your dumb you're stew. I'm
a little upset. This is the second

699
00:51:37.440 --> 00:51:40.079
release of this beer, and I
love double I Pas and I still have

700
00:51:40.519 --> 00:51:45.280
none, Blake Trevor. Yeah,
I'm giving you name drops here at Loan

701
00:51:45.360 --> 00:51:53.079
Pint Brewery. Still no double Yellow
Rose for this guy. I'm a little

702
00:51:53.199 --> 00:51:58.400
upset. Nobody cares, James shut
up. You know what's scary about this

703
00:51:58.480 --> 00:52:00.280
beer. It doesn't drink like here, James. We have to hold him

704
00:52:00.280 --> 00:52:05.039
back pretty soon. It doesn't drink
like a ten percenter I hate you right

705
00:52:05.119 --> 00:52:08.599
now so much. I hate you
again. This is the double Yellow Rose

706
00:52:09.159 --> 00:52:14.960
India Pallel from Company. I kicked
it off the opening segment, brought the

707
00:52:15.000 --> 00:52:19.320
table with the India pal Al,
and now I'm doubling it with the double

708
00:52:19.480 --> 00:52:23.480
yellow Rose India pall from Right now, Fire Marshal Matt is losing his mind.

709
00:52:23.960 --> 00:52:28.960
Also, our friends over at Superior
Pass Control. Uh, they're They're

710
00:52:29.000 --> 00:52:31.719
not the real big i PA fans
over there. They like the they like

711
00:52:31.800 --> 00:52:36.199
the sessionable Brownails Ambers Stouts. Yeah, I can get down with that.

712
00:52:36.360 --> 00:52:38.280
Is that nature and they and they, they gave us a story here that

713
00:52:38.360 --> 00:52:40.920
we're going to talk about here in
a second. But I'm sorry to do

714
00:52:42.039 --> 00:52:44.559
this to you guys, but I
want to thank a friend of the show

715
00:52:45.440 --> 00:52:49.760
listener, somebody who's on the tour
bus down at the Brewmaster's Craft Beer Festival

716
00:52:49.800 --> 00:52:53.559
on Galveston Island, Wordy Thompson.
I want to thank him. He's working

717
00:52:53.639 --> 00:52:57.599
in the beer industry with a distributor, and when I was in Houston,

718
00:52:57.639 --> 00:53:00.159
he hooked me up with this from
Turning Point Beer. This is the d

719
00:53:00.400 --> 00:53:08.480
D H O A KC. The
Oak Age double dry hopped Cama Citra Oak

720
00:53:08.639 --> 00:53:16.119
aged India pale ale with craps and
needs more names and adjectives and things like

721
00:53:16.239 --> 00:53:19.920
this. Whoa, that thing exploded
here. I don't know what the ABV

722
00:53:20.119 --> 00:53:22.440
is because I'm really excited about trying
this, but I'm gonna go ahead and

723
00:53:22.920 --> 00:53:28.440
I'm gonna put Harbor Light bill on
the spot. I just poured that form

724
00:53:28.760 --> 00:53:31.880
pale in color. But what do
you smell there on that bill? There?

725
00:53:31.920 --> 00:53:35.039
It is because it's a citra hop. In fact, it's a D

726
00:53:35.320 --> 00:53:39.960
d H double dry opped Citrah.
This one comes at seven point four and

727
00:53:42.000 --> 00:53:45.320
and it's aged on oak. I
don't know if you're getting that, but

728
00:53:45.239 --> 00:53:47.400
not in the nose, not at
all. No, No, you're right.

729
00:53:47.480 --> 00:53:52.199
Just smells like a regular sitter ipa
ah. But on the tongue,

730
00:53:52.239 --> 00:53:55.320
you do, yeah, you can
taste it. Yep. So turning point

731
00:53:55.360 --> 00:54:01.519
beer. This is out of Bedford, Texas and nice beer. I think

732
00:54:01.559 --> 00:54:05.920
we're gonna probably crush through that.
I think we also have some tantric beer

733
00:54:05.960 --> 00:54:10.159
we're gonna open up on the show
before the end. But uh, James,

734
00:54:10.199 --> 00:54:15.320
I don't know if I did mention? Did mention the Superior pest Control

735
00:54:15.920 --> 00:54:20.559
They send us stories and you know
the holidays stories were a little light,

736
00:54:20.880 --> 00:54:24.679
you know, but they did not
disappoint No, because they didn't. I

737
00:54:24.800 --> 00:54:28.920
wait for this story every single year. I'm like, what it's going to

738
00:54:28.960 --> 00:54:31.639
be the latest gimmick Miller Like comes
out with for the holidays, And here

739
00:54:31.800 --> 00:54:37.239
we are. I got the story
in my inbox, and boy, if

740
00:54:37.239 --> 00:54:38.519
you can get your hands on this, I would take this one. Now.

741
00:54:38.679 --> 00:54:42.920
Let me ask you or anybody out
there, Bill, Chad, do

742
00:54:43.000 --> 00:54:46.519
y'all know anybody that collects nutcrackers?
I don't know any made that collects them,

743
00:54:46.639 --> 00:54:51.960
but I mean we have in our
house. I think we have two

744
00:54:52.519 --> 00:54:54.920
just because we liked them. One
was a gift in one we liked.

745
00:54:55.639 --> 00:55:00.960
But we don't collect them. No, I've met a little creepies creepy clown

746
00:55:00.159 --> 00:55:04.000
right, just use the little metal
ones. I don't. I don't collect

747
00:55:04.000 --> 00:55:07.239
them either, But I've met some
folks in my in my life that collect

748
00:55:07.400 --> 00:55:10.679
nutcrackers. However I am not.
But if you are one of those collectors,

749
00:55:12.760 --> 00:55:15.920
you might want to listen to this
because Miller Lite is now selling a

750
00:55:15.039 --> 00:55:22.320
new ready for this one beer cracker
for the Holidays that opens bottles and cans.

751
00:55:22.679 --> 00:55:25.039
You heard that right, A beer
cracker for the holidays that opens up

752
00:55:25.119 --> 00:55:30.159
bottles and cans. I think the
bottle opener, well, the mouth,

753
00:55:30.400 --> 00:55:34.800
the mouth is a bottle opener,
and if you take off the hat,

754
00:55:35.119 --> 00:55:38.199
you can slide the brim under the
tab and crack a beer can. Pretty

755
00:55:38.320 --> 00:55:43.920
nifty, and they're selling there.
Also there beer dements. Again we try

756
00:55:43.920 --> 00:55:46.639
to get our hands on. These
are the beer ornaments which don't exist.

757
00:55:46.880 --> 00:55:52.760
Christmas tree ornaments a double as beer
koozies, but they didn't. They did

758
00:55:52.880 --> 00:55:58.519
not bring the tree keg stands back
that they also sold last year that they

759
00:55:58.599 --> 00:56:01.199
sold out. That's the Christmas tree
stand ex exists. That's a trick,

760
00:56:01.239 --> 00:56:05.679
that Christmas tree stand that fits a
keg underneath it, which we try to

761
00:56:05.679 --> 00:56:08.840
get our hands on that we couldn't
get. But the new beer Cracker hits

762
00:56:08.840 --> 00:56:14.599
Miller Lights merch website. Not gonna
plug the website and it's going for thirty

763
00:56:14.679 --> 00:56:17.320
dollars. It's not because you can't
buy it and it doesn't exist. It's

764
00:56:17.360 --> 00:56:21.719
only about already sold out, but
it didn't sell out because it was never

765
00:56:22.039 --> 00:56:25.000
there to begin with. It's only
available through December, but it could sell

766
00:56:25.039 --> 00:56:30.599
out ever available. But you do
have to be twenty one years or older

767
00:56:30.639 --> 00:56:34.880
to buy this. No, you
don't because it doesn't exist. So again,

768
00:56:35.119 --> 00:56:39.039
beer ornaments just empty light middle light
beer cans. That's a redneck Christmas

769
00:56:39.079 --> 00:56:43.400
tree right there is just you just
take empty beer cans and hang them up

770
00:56:43.440 --> 00:56:45.679
on the tree. We're gonna save
them the ornaments this year. We don't

771
00:56:45.679 --> 00:56:49.239
have to worry about breaking them.
In fact, every one of these ornaments

772
00:56:49.280 --> 00:56:53.039
in Michigan cost a dime because you
know, yeah, the recycle deposit.

773
00:56:53.199 --> 00:56:57.800
But no, the beer ornaments.
You could there's like a little ball that

774
00:56:57.920 --> 00:57:00.679
you put beer in that you can
also sip from. You hang from your

775
00:57:00.719 --> 00:57:04.440
tree. We try to go to
the right site. I remember that you

776
00:57:04.599 --> 00:57:07.679
drink, you drink Miller light out
of your Christmas ornament and then when you're

777
00:57:07.719 --> 00:57:08.840
done, you don't put it in
a dishwasher. You just hang it back

778
00:57:08.880 --> 00:57:10.679
on the tree. Yeah, I
mean, that's all you do, and

779
00:57:10.840 --> 00:57:14.360
just put it back up there.
It'll be fine. As long as you

780
00:57:14.360 --> 00:57:16.360
didn't get a real tree and bring
a squirrel in the house, it's fine.

781
00:57:16.440 --> 00:57:20.840
There's never a problem with that except
it didn't exist. And by the

782
00:57:20.840 --> 00:57:22.679
way, James, I want to
bring this one up back, but pre

783
00:57:22.880 --> 00:57:27.480
COVID. When we were in studio, we were hanging out with Johnny Hemburger.

784
00:57:27.639 --> 00:57:30.559
Oh yes, oh yeah, geek
therapy radio. Good people, geek

785
00:57:30.639 --> 00:57:36.239
therapy radio. He even brought he
gave us this story before Superior Past control

786
00:57:36.280 --> 00:57:39.760
of West Michigan was sending us stories
like this. Johnny Hemberger Burglar was geek

787
00:57:39.800 --> 00:57:43.960
therapy radio. And uh, he
said, do you guys see this.

788
00:57:44.639 --> 00:57:51.320
There's a Miller light can just in
time for Christmas. That's also a Bluetooth

789
00:57:51.440 --> 00:57:55.480
speaker that plays Christmas carols. Yeah. I was like, what it's like?

790
00:57:55.599 --> 00:57:59.400
Yeah, so it was. So
it was a it was a can

791
00:57:59.519 --> 00:58:01.639
of beer. It looked just like
a cannon beer, but it was actually

792
00:58:01.679 --> 00:58:06.119
a speaker. And of course we
said, Hamburglar, if you can get

793
00:58:06.199 --> 00:58:07.880
one, just get it and let
us borrow it for the show because we

794
00:58:07.920 --> 00:58:10.280
want to talk about it. Of
course, he tried to get it and

795
00:58:10.599 --> 00:58:15.360
couldn't get it. Why it doesn't
exist, Well, if you're none these

796
00:58:15.440 --> 00:58:21.119
things exist. Is selling a beer
cracker that opens bottles in Kansas holiday season

797
00:58:21.239 --> 00:58:23.920
and you can go to the Merchu
website for a limit of time and buy

798
00:58:23.960 --> 00:58:28.440
it for thirty dollars. It's available
through December, and if you get your

799
00:58:28.480 --> 00:58:30.760
hands on it, send us a
picture at What's on tap Radio at gmail

800
00:58:30.800 --> 00:58:34.039
dot com or at what's on Taprago, Facebook, Twitter, and Instagram.

801
00:58:34.079 --> 00:58:37.719
Because we have yet to see anyone
anyone, send anyone's who's purchased one of

802
00:58:37.760 --> 00:58:42.360
these items. Yeah, send us
that photo next to your photoshop if you

803
00:58:42.519 --> 00:58:45.639
sit next to a unicorn, because
it's all bull crap. There is no

804
00:58:45.880 --> 00:58:50.559
way these things exist. One time
I dig it a listener send us a

805
00:58:50.599 --> 00:58:52.280
picture of Miller like charcoal. I
was like, yeah, it doesn't really

806
00:58:52.360 --> 00:58:54.760
count though, that's just his Miller
like charcoal. No, we're talking about

807
00:58:54.800 --> 00:59:01.440
actual like beer ornaments and beer crackers
and beer Christmas tree. I call bs

808
00:59:01.519 --> 00:59:06.400
on that that was photoshopped as well. All of its bull crap. All

809
00:59:06.480 --> 00:59:08.239
right, you light if you're listening, which we know you are, and

810
00:59:08.519 --> 00:59:13.000
laughing, screw you man. You
we can never buy this stuff. I'm

811
00:59:13.000 --> 00:59:15.320
gonna try to get my hands try, all right, we gotta take a

812
00:59:15.360 --> 00:59:19.000
break. We gotta take a break. Still to come. Colorado brewers joining

813
00:59:19.079 --> 00:59:22.880
forces like Fultron will explain why it's
what's on Taprido hanging with us, We'll

814
00:59:22.960 --> 00:59:28.400
right back. Beer has hops hops
or plants. Plants make salad, So

815
00:59:29.920 --> 00:59:35.960
beer is salad. Yeah, What's
on Tap Radio? James and Chad talking

816
00:59:36.000 --> 00:59:52.559
about beer. All right, still
a lot to get to you on this

817
00:59:52.679 --> 00:59:58.440
episode of What's on Tap Radio?
So I got some I got some news

818
00:59:58.480 --> 01:00:00.360
here. I went to the website
during the break to try to get my

819
01:00:00.519 --> 01:00:06.280
hands on this beer Cracker Miller Light's
latest gimmick that they come out with during

820
01:00:06.280 --> 01:00:09.039
the holidays. And you're gonna be
surprised, Chad Bill, You're gonna be

821
01:00:09.079 --> 01:00:16.880
surprised as well. Sold out never
existed, sold out, that's what you

822
01:00:16.960 --> 01:00:20.800
meant to say. Yeah, never
sold out. You know what wasn't sold

823
01:00:20.840 --> 01:00:23.360
out? Though. I got to
tell you this so because I have another

824
01:00:23.480 --> 01:00:28.480
story that's not on the one sheet, and it was sent to us by

825
01:00:28.519 --> 01:00:31.639
our friends at Superior Past Control West, Michigan because they here in Michigan.

826
01:00:32.000 --> 01:00:37.400
You know, you're either go green, go blue, or go home because

827
01:00:37.400 --> 01:00:39.239
you're a trader. Okay, I
mean that's just really what it is.

828
01:00:39.440 --> 01:00:43.239
Wow, that's that Chad Pilby.
By the way, Hey, I'm just

829
01:00:43.360 --> 01:00:45.159
telling you how it is. You're
either a Michigan fan, you're a Spartan

830
01:00:45.239 --> 01:00:49.000
fan, or you're a trader.
I got this story. I want to

831
01:00:49.000 --> 01:00:51.519
talk about Mint, but I want
to bring something up that I mentioned earlier

832
01:00:51.679 --> 01:00:54.039
in the show when I mentioned what
beer you're gonna bring? What I pa

833
01:00:54.079 --> 01:01:00.320
you're going to bring? And I
think I said the Kentucky Bourbon County out

834
01:01:00.639 --> 01:01:06.199
from Three Floyd's or something like that
was joking around. So when I went

835
01:01:06.440 --> 01:01:10.960
to the Michigan State Spartan, Penn
State and the Lion game at Ford Field,

836
01:01:13.199 --> 01:01:17.960
the marketing department, let's just say, maybe not the biggest of beer

837
01:01:19.039 --> 01:01:22.639
fans and those who were doing the
merchandising, because they had a separate little

838
01:01:22.760 --> 01:01:28.239
kiosk set up where they were selling
Imperial Stout and it was the featured beer

839
01:01:28.280 --> 01:01:36.800
of the game, and it was
Founders Kentucky Brand County Stout. And I'm

840
01:01:36.880 --> 01:01:40.480
like, wait a minute, I
think you crossed the streams there because it

841
01:01:40.599 --> 01:01:44.880
was Kentucky Bourbon County style. That's
what it was, Kentucky Bourbon County Stout.

842
01:01:45.119 --> 01:01:47.519
I'm like, wait a minute,
Bourbon County Stout is Goose Island.

843
01:01:49.440 --> 01:01:54.400
Founders is KBS, which is Kentucky
Breakfast Stout. You cross the streams.

844
01:01:54.440 --> 01:01:59.599
And so they basically in the building
they had both beers at one point in

845
01:01:59.679 --> 01:02:01.519
time, but they got the name
wrong and it was a big running joke.

846
01:02:01.599 --> 01:02:05.480
So it was all over social media
on Michigan craft beer enthusiasts. We

847
01:02:05.559 --> 01:02:08.320
were having a good laugh about it. We did not have a good laugh

848
01:02:08.360 --> 01:02:13.280
about the outcome of the game if
you're a Spartan fan. But speaking of

849
01:02:13.920 --> 01:02:17.440
the Big Game again, I mentioned
I was on social media from ford Field

850
01:02:19.000 --> 01:02:22.199
and I was also on social media
from the Big House in ann Arburg.

851
01:02:22.199 --> 01:02:25.159
I got to go see both games, the Michigan Ohio State game. And

852
01:02:25.559 --> 01:02:29.320
again I want to thank our friends
with Spirit Pest Control West Michigan for sending

853
01:02:29.320 --> 01:02:34.519
this over. And this comes to
us courtesy of the Columbus Dispatch newspaper.

854
01:02:34.960 --> 01:02:37.480
I want to plug them because this
is pretty funny. James. You may

855
01:02:37.519 --> 01:02:40.639
not like this all right, Saucy, Yeah, you make it a little

856
01:02:40.719 --> 01:02:49.800
upset here. Saucy Brewworks decided to
troll the University of Michigan. They're big,

857
01:02:50.400 --> 01:02:54.039
big Ohio State Buckeye fans and University
of Michigan and Jim Harbaugh and in

858
01:02:54.119 --> 01:03:01.119
the news for stealing signs, and
so they decided to troll the University Michigan,

859
01:03:01.199 --> 01:03:07.320
making an amazing blue Saucy brew Works
Stealing Signs Hazy Ipa with the likeness

860
01:03:07.480 --> 01:03:13.440
of Jim Harbaugh on the can.
It's a six point five percent Hazy Ipa

861
01:03:14.519 --> 01:03:19.440
and it's kind of a rebrand of
a beer that they released once before.

862
01:03:19.639 --> 01:03:25.239
Because to start the twenty twenty baseball
season, they also made a Stealing Signs

863
01:03:25.800 --> 01:03:32.159
Hazy Ipa in honor of the Houston
Astros in an orange and blue kid.

864
01:03:32.400 --> 01:03:38.840
I remember that story. We talked
about it, and so the Saucy brew

865
01:03:38.920 --> 01:03:45.760
Works getting a little saucy trolling the
University of Michigan. They released it in

866
01:03:45.800 --> 01:03:51.639
a very very very limited release before
the Ohio State game. But this is

867
01:03:51.719 --> 01:03:55.000
the second release of their Stealing Signs
series. They're just waiting for the next

868
01:03:55.039 --> 01:04:00.800
group of cheaters to come out and
they'll re release it, but first released

869
01:04:01.559 --> 01:04:11.519
after the Houston Astros were busted for
bang the trash can. Sorry, yeah,

870
01:04:11.599 --> 01:04:13.760
I know, I know, I
remember that story. We talked about

871
01:04:13.800 --> 01:04:16.960
that. Good for them. I
hope they make a million. I'm sorry,

872
01:04:17.079 --> 01:04:19.239
James, I got James a little
upset. I hope they make a

873
01:04:19.320 --> 01:04:24.199
million dollars with that. I hope
they know. You don't you want to

874
01:04:24.239 --> 01:04:26.840
say, screw them is what you
want to say. Yeah, but if

875
01:04:26.880 --> 01:04:29.360
I got my hands on the beer, I'd probably drink it. Yeah you

876
01:04:29.400 --> 01:04:30.920
would, all right, anyway,
So Saucy brew Works, that's what they

877
01:04:31.000 --> 01:04:34.480
did to kind of troll. All
right. Let's talk about Vultron. Remember

878
01:04:34.559 --> 01:04:39.840
that amazing cartoon from the eighties,
great cartoon. If you're not old enough

879
01:04:39.920 --> 01:04:44.400
to know what Vultron was. After
the show, After the show, after

880
01:04:44.400 --> 01:04:46.920
you're done listening, stop what you're
doing. Go to YouTube. Yeah Voltron.

881
01:04:47.280 --> 01:04:50.639
Yeah, they have a lot of
the episodes on YouTube. But let's

882
01:04:50.639 --> 01:04:53.559
talk about it. You know,
the craft beer industry is one of one

883
01:04:53.559 --> 01:04:56.960
of the things I love about it. It's the spirit of collaboration in Carmarawerie,

884
01:04:57.119 --> 01:05:00.280
all right, and now that's taking
full shape right now in Colorado.

885
01:05:00.400 --> 01:05:06.000
So what's happening is this tightening economy
has increased competition and are leading Colorado brewers

886
01:05:06.079 --> 01:05:12.320
to form partnerships to cut costs to
stay open. So now what's happening is

887
01:05:12.639 --> 01:05:16.000
there's a dry dock. The state's
eighth largest independent beer maker is moving most

888
01:05:16.039 --> 01:05:20.280
of it's brewing and packaging to Great
Divide in Denver. So they're moving their

889
01:05:20.280 --> 01:05:26.960
operations to Great Divide, which was
I think they have two locations. They

890
01:05:27.000 --> 01:05:30.079
had that big location, then they
had that satellite location. Well yeah,

891
01:05:30.159 --> 01:05:33.920
Great Divide has they have a tap
room, they have a brew house and

892
01:05:34.039 --> 01:05:38.760
a brewery, and then they also
have a barrel They have the barrel house.

893
01:05:38.880 --> 01:05:41.440
Right, that's right, that's right, which we've been a few times.

894
01:05:41.559 --> 01:05:44.559
Fun place. A barrel house tour
was amazing. Yeah, it was

895
01:05:44.719 --> 01:05:49.519
ridiculous. Primitive Beer, which specializes
in barrel h sours and wild aals,

896
01:05:49.639 --> 01:05:56.400
is closing its Long Mounted brewery and
moving its operations to New Image in wheat

897
01:05:56.639 --> 01:06:00.519
Ridge. So before yeah, before
I made the so where are all these

898
01:06:00.559 --> 01:06:03.639
places? There are a lot of
suburbs there within an hour or less or

899
01:06:03.719 --> 01:06:09.480
so of downtown Denver, Longmont,
home of the original if I remember correctly,

900
01:06:09.599 --> 01:06:13.119
that's the home of the original Oscar
Blues. Correct. Oh, yes,

901
01:06:13.360 --> 01:06:15.880
I've been to that brewery. It's
a huge brewery and one of the

902
01:06:15.480 --> 01:06:20.840
most inmpressive canning lines I've ever seen. But why they're doing this is because

903
01:06:20.840 --> 01:06:24.920
the economy is just being really difficult
on all these breweries, and so what

904
01:06:25.000 --> 01:06:29.440
they decided to do was just join
forces to survive these tough times, and

905
01:06:29.920 --> 01:06:32.679
that's what the brewery industry is all
about, is you know, collaborating and

906
01:06:32.800 --> 01:06:36.880
coming together and just to stay afloat. And so now you have all these

907
01:06:36.960 --> 01:06:41.679
breweries that are kind of teaming up
that they're competitors, but at the end

908
01:06:41.719 --> 01:06:46.360
of the day, they're you know, collaborating to just stay open because you

909
01:06:46.440 --> 01:06:49.760
know, if we seems like every
week we talk about another brewery closing their

910
01:06:49.800 --> 01:06:58.000
doors, and here they are teaming
up, like Voltron to to you know,

911
01:06:58.119 --> 01:07:02.199
stay open. Also says that Divides
also going to assisted dry docks sales

912
01:07:02.280 --> 01:07:06.199
and marketing, and both companies will
remain separate entity. So they will you

913
01:07:06.280 --> 01:07:11.320
know, be separate businesses but just
on the same grounds, just operating.

914
01:07:11.960 --> 01:07:15.320
And the arrangement will benefit Great Divide
too, because the brewery also explained Great

915
01:07:15.360 --> 01:07:21.280
Device also experiencing cutbacks and reshuffling their
regional brewers being pinched by even larger and

916
01:07:21.400 --> 01:07:27.880
more efficient operations in the local neighborhood
breweries. So these local neighborhood breweries,

917
01:07:28.400 --> 01:07:30.760
yeah, like Chad said, they're
all over the place. What Rhino has

918
01:07:30.800 --> 01:07:35.039
a you know, many great breweries, but I feel like, what was

919
01:07:35.079 --> 01:07:40.639
that one that we liked in Rhino
that closed. Was it Barrels? What

920
01:07:40.760 --> 01:07:44.119
was that one? That barrels brewery? Yes? And in fact, every

921
01:07:44.159 --> 01:07:47.239
time I mentioned barrels to somebody and
it was b a r r ls,

922
01:07:47.519 --> 01:07:50.880
it was. It was a weird
spelling on it. I said, just

923
01:07:51.119 --> 01:07:56.719
go there because I think three quarters
of their beers were aged in barrels and

924
01:07:57.320 --> 01:08:00.599
just weird burials, but not weird
for the sake of being weird, but

925
01:08:00.960 --> 01:08:03.920
just things you wouldn't think of doing, absolutely delicious stuff. Yeah, and

926
01:08:04.400 --> 01:08:08.960
then they went out of business sadly. Then one of the breweries, which

927
01:08:09.000 --> 01:08:13.800
we won't mention, which both James
and I hated, is still in business.

928
01:08:14.199 --> 01:08:16.680
Oh it's a smaller brewery. We
won't mention it. But it was

929
01:08:16.720 --> 01:08:18.920
like you remember that brewery. It's
like yeah, In fact, we both

930
01:08:18.960 --> 01:08:21.960
went there independently. Before we got
there and we went, we were like,

931
01:08:23.760 --> 01:08:28.079
yikes, They're like they're still open, Like yep, I'm gonna say

932
01:08:28.079 --> 01:08:30.520
which one it was. You know
what, We're good for them, and

933
01:08:30.600 --> 01:08:32.640
I hope they make a million dollars
with that idea. But it's just it's

934
01:08:32.720 --> 01:08:36.199
cool to see them collaborating. But
this doesn't work all the time because uh,

935
01:08:36.439 --> 01:08:40.880
we talked about four Collins. They
had funk Works, and they had

936
01:08:40.880 --> 01:08:45.279
it a long year. I think
like it was four year partnership with Brooklyn

937
01:08:45.359 --> 01:08:49.439
Brewery that they ended in twenty twenty
one. And Witson Brewing closed its tap

938
01:08:49.520 --> 01:08:55.079
room in twenty seventeen and moved into
Denver Brewing Strange Craft here but later went

939
01:08:55.119 --> 01:09:00.239
out of business. So we'll see
if this this business plan works. Their

940
01:09:00.680 --> 01:09:03.359
dry dock is going to be moving
into Great Divide and then Primitive Beer,

941
01:09:03.399 --> 01:09:09.840
which specializes in barreled age stuff.
It's going to be moving into New Image

942
01:09:10.159 --> 01:09:14.119
and Wheat Ridge. So I hope
they do stay afloat. But it's just

943
01:09:14.399 --> 01:09:17.720
they're formed together like Voltron to stay
afloat, Colorado brewers joining forces to survive

944
01:09:17.840 --> 01:09:20.920
tough beer times, which is happening. It is tough beer times out there.

945
01:09:20.960 --> 01:09:27.479
In fact, even the industry has
been reporting. Just have some cursory

946
01:09:27.600 --> 01:09:31.880
numbers here. I just I would
share because the Thanksgiving holiday known for excessive

947
01:09:31.960 --> 01:09:35.279
drinking. Why because well you have
to hang out with family and pretend to

948
01:09:35.439 --> 01:09:42.479
like each other, and well,
blackout Wednesday is the unofficial moniker given to

949
01:09:42.520 --> 01:09:45.239
the day before Thanksgiving and then Drinksgiving
is well, the beer drinking you do

950
01:09:45.359 --> 01:09:53.119
on Thanksgiving blackout Wednesday. Beer drinking
volume down two point five percent from last

951
01:09:53.279 --> 01:09:59.159
year, which they're actually counting drinks
giving as well in this total, but

952
01:09:59.279 --> 01:10:02.159
also saying that this is still down
the second year. It's down, but

953
01:10:02.760 --> 01:10:06.840
far less drop than what it was
last year, when last year it dropped

954
01:10:08.479 --> 01:10:14.119
seventeen percent. So people still drinking
less on drinks giving, either they like

955
01:10:14.199 --> 01:10:16.720
their family more or they're cutting back
on drinking. Oh man, okay,

956
01:10:16.720 --> 01:10:19.319
we gotta take a break. Coming
on in the last segments, speaking of

957
01:10:19.600 --> 01:10:24.800
the industry women, how they can
save the beer industry. We're gonna talk

958
01:10:24.800 --> 01:10:27.560
about that all this and so they're
gonna do it. They're gonna they're doing

959
01:10:27.560 --> 01:10:29.640
it. All this is so much
more coming up in the last segment,

960
01:10:29.760 --> 01:10:33.600
hanging with us one more. We'll
be right back. Craft beer. It's

961
01:10:33.680 --> 01:10:41.800
not alcoholism, it's a hobby.
This is what's on Tap Radio. Tantrik

962
01:10:41.840 --> 01:10:45.079
Brewing Company, located in Alegant,
Michigan, proud sponsors What's on Tap Radio

963
01:10:45.279 --> 01:10:49.039
and located right here in my backyard. Chad Pilbeum, the beer logic guy,

964
01:10:49.319 --> 01:10:51.920
go in there and ask for free
what's on tap High five and check

965
01:10:53.039 --> 01:10:57.279
out the amazing beers Tantic Brewing Tantic
Brewing dot com Tantic Brewing dot com.

966
01:11:15.239 --> 01:11:18.439
All right, welcome to What's on
Tap Radio. Last segment for the week,

967
01:11:20.720 --> 01:11:24.079
which, by the way, it's
fifteen minutes past the hour. Do

968
01:11:24.119 --> 01:11:29.600
you know where your kids are?
Remember that? Remember that? Psa that

969
01:11:30.560 --> 01:11:34.119
Oh my gosh, that's right.
It's ten thirty pm on Friday night.

970
01:11:34.439 --> 01:11:38.199
Do you know who your children are? Like? What? Wait, dad,

971
01:11:38.359 --> 01:11:40.560
leave in the back of a hot
car? No? No, just

972
01:11:41.159 --> 01:11:45.359
go check. Actually that was before
we actually worried about leaving kids in the

973
01:11:45.399 --> 01:11:46.920
back car. That didn't happen.
Then. I don't know what happened to

974
01:11:47.039 --> 01:11:48.880
us as parents. You know,
it's like, all of a sudden,

975
01:11:49.079 --> 01:11:53.600
we started leaving kids in cars and
then it's a terrible thing. But before

976
01:11:53.680 --> 01:11:55.720
that, we used to say,
do you know where your kids are?

977
01:11:55.880 --> 01:11:58.760
We're like, no, why would
we need to know where our kids are?

978
01:11:58.760 --> 01:12:02.279
Aren't they upstairs? And you go
check before cell phones and everything else,

979
01:12:02.319 --> 01:12:04.720
it's like, oh wait, you
open the door and you realize they

980
01:12:04.760 --> 01:12:09.800
snuck out. Does that make you
a bad parent? No? Absolutely yes

981
01:12:09.880 --> 01:12:15.600
it does. You're a lousy parent. This last segment, Bill's like shut

982
01:12:15.800 --> 01:12:17.279
Bill's over ears like shut up.
No, you're not a bad parent.

983
01:12:17.600 --> 01:12:20.079
His kids snuck out. I guarantee
it. That's so what it was.

984
01:12:20.199 --> 01:12:24.319
That's why Bill's bringing that up.
Anyway. Last segment it once on Tap

985
01:12:24.439 --> 01:12:28.000
Radio for the Week, brought to
you by Tantrik Brewing Company. Yeah,

986
01:12:28.119 --> 01:12:33.039
where I'm gonna say this Harbor Light
Bill, harbor Light Brewing Company, South

987
01:12:33.119 --> 01:12:42.000
Aven, Michigan and uh Oakstown Brewery
out of Granville, Michigan swings by sees

988
01:12:42.039 --> 01:12:45.479
our friends over at Tantrick. A
little Christmas present that they packaged up.

989
01:12:45.520 --> 01:12:50.279
They did a nice little four pack
of their barrel aged beers. This one

990
01:12:50.439 --> 01:12:55.600
one of my favorite new artwork on
the on the bottle rather, it's a

991
01:12:55.640 --> 01:13:01.319
little little saucy check it out,
White Russian in a flannel speedo and yeah

992
01:13:01.760 --> 01:13:06.119
it's a flannel speedo with a bow
right on the well. Well just say

993
01:13:06.159 --> 01:13:11.079
there's a bow there. And we're
gonna go ahead on the espedo and we're

994
01:13:11.079 --> 01:13:14.720
gonna open this up. And that's
how we're gonna sign off the show here

995
01:13:14.800 --> 01:13:17.479
today with old Bill and I.
We're gonna ride out in the sunset with

996
01:13:17.600 --> 01:13:21.279
a white Rushian and a flannel speedo. I'm not sure how I feel I'm

997
01:13:21.319 --> 01:13:25.119
saying that like that, but that's
what we're doing. We want to thank

998
01:13:25.119 --> 01:13:29.960
our friends at Tantric Brewing Company for
putting out great beers and supporting this fine

999
01:13:30.199 --> 01:13:32.000
program. We have a couple of
stories to get to before we get out

1000
01:13:32.000 --> 01:13:36.720
of here. We've been teasing this
how women are gonna save the beer industry,

1001
01:13:38.079 --> 01:13:41.520
and I'm liking this story a lot
and chat I love this story.

1002
01:13:41.760 --> 01:13:46.479
I absolutely love the story. When
I first started reading some of the statistics

1003
01:13:46.560 --> 01:13:50.560
and who was putting it out,
I was a little skeptical that this was

1004
01:13:50.680 --> 01:13:57.640
just going to be like just kind
of an angry, hardcore rage against male

1005
01:13:57.840 --> 01:14:01.439
mass, toxic masculinity or anything like. Not at all. This is just

1006
01:14:01.880 --> 01:14:06.760
logic, it's common sense. It's
great for society. It brings people together,

1007
01:14:08.199 --> 01:14:13.479
and when you hear this, I
think it Mark my words. Today,

1008
01:14:13.720 --> 01:14:17.279
we're gonna all start shifting because this
is great because more frequently we go

1009
01:14:17.439 --> 01:14:23.520
into the beer store and we see
these bold displays in the craft beer section,

1010
01:14:24.239 --> 01:14:29.960
of brightly colored cans and geometric patterns, inviting customers to it, where

1011
01:14:30.039 --> 01:14:34.199
before it used to be edgy,
raw, even arrogant. Oh what am

1012
01:14:34.239 --> 01:14:42.239
I saying? Oh yeah, oh
yeah, very masculine and very aggressive marketing,

1013
01:14:42.640 --> 01:14:45.560
but it's much more inviting. Now, where is this coming from.

1014
01:14:46.079 --> 01:14:51.720
Well, it's coming from women,
and it may very well save the craft

1015
01:14:51.760 --> 01:14:55.840
beer industry. Why because craft beer
industry is struggling right now. We've been

1016
01:14:55.840 --> 01:15:00.720
talking about this for months, about
brewery's closing. We've been talking about this

1017
01:15:00.880 --> 01:15:04.439
for months, about how the industry
needs to evolve, to adapt, to

1018
01:15:04.479 --> 01:15:10.880
figure out how to overcome some of
the challenges. Women may be the solution.

1019
01:15:11.359 --> 01:15:15.560
They are pay attention closely, folks, because if you go on untapped

1020
01:15:16.279 --> 01:15:21.680
and you start looking at what the
most popular beers are by men, it

1021
01:15:21.880 --> 01:15:27.119
is the beers that are high in
ABV. However, if you go and

1022
01:15:27.239 --> 01:15:30.279
look at the beers that are selling, it is the beers that are lower

1023
01:15:30.319 --> 01:15:38.199
in ABV and fruit forward, hot
tip ladies and gentlemen. That is what

1024
01:15:38.479 --> 01:15:43.159
the ladies are buying. But it's
not just ladies, it's men too.

1025
01:15:43.319 --> 01:15:47.399
In other words, the ladies are
forward thinking and driving the industry because that

1026
01:15:47.560 --> 01:15:50.680
is their preferred beer of choice.
Now, I am stereotyping a little bit,

1027
01:15:50.760 --> 01:15:58.479
but this is a generalization that is
generated by women research. A couple

1028
01:15:58.520 --> 01:16:02.800
of women who open to brewer up
in Brooklyn. This is the Talia Brewery.

1029
01:16:03.279 --> 01:16:10.399
They have discovered that seventy percent of
their clientele are women. And guess

1030
01:16:10.520 --> 01:16:15.479
what, ladies and gentlemen. Where
women go to drink, men will follow.

1031
01:16:15.920 --> 01:16:20.079
Yes, and it just so happens
that they are doing more fruit forward

1032
01:16:20.119 --> 01:16:25.960
beers, which happen to be some
of the more popular beer styles right now,

1033
01:16:26.520 --> 01:16:30.119
not necessarily amongst men who are going
for the high ABV barrel age this,

1034
01:16:30.840 --> 01:16:36.640
but also not just fruit flavored and
fruit forward, but also lower ABV.

1035
01:16:36.960 --> 01:16:41.920
So wait a minute. So the
beers that are driving the industry most

1036
01:16:42.000 --> 01:16:45.199
profitable, that are the most popular, that they're selling the most are also

1037
01:16:45.399 --> 01:16:49.359
the most profitable and most popular amongst
women in tap rooms, which are now

1038
01:16:49.439 --> 01:16:57.960
dominated seventy percent by women. Oh
and now the industry is saying not we

1039
01:16:58.119 --> 01:17:01.279
used to talk about how women would
go shopping and they would buy all the

1040
01:17:01.359 --> 01:17:03.319
purchases, and they'd buy all the
beer, and they come home with the

1041
01:17:03.399 --> 01:17:10.319
Schlitz for their man. Not anymore. Women have been drinking and consuming beer

1042
01:17:10.479 --> 01:17:15.920
all along, but they've never been
allured and drawn to the masculine tropes and

1043
01:17:16.439 --> 01:17:21.159
advertising. That's been in the craft
beer aisle. Now they are drawn to

1044
01:17:21.319 --> 01:17:28.800
some of the more inviting advertising,
and they're spending more money at the beer

1045
01:17:28.960 --> 01:17:33.560
store. And by twenty twenty eight, it is estimated that women will control

1046
01:17:34.399 --> 01:17:42.720
three quarters of the discretionary spending of
all households. Hello, ladies and gentlemen,

1047
01:17:43.079 --> 01:17:46.399
pay attention. This is no longer
a man's world. I'm telling you,

1048
01:17:46.600 --> 01:17:50.119
it's a man's world. No,
it's not, ladies. Not only

1049
01:17:50.239 --> 01:17:56.239
that, there are more women who
go to college, so women are becoming,

1050
01:17:56.479 --> 01:18:00.640
well becoming. They are more educated, so they're smart than us.

1051
01:18:00.119 --> 01:18:05.039
Okay, they are more educated.
There they control more of the discretionary spending.

1052
01:18:05.439 --> 01:18:14.840
And ladies gather more often than men
in groups in social settings, and

1053
01:18:15.920 --> 01:18:20.760
they drink and they don't just drink
wine. Ladies and gentlemen. Guys aren't

1054
01:18:20.840 --> 01:18:25.920
doing this as often as ladies are. And tap rooms are filling up with

1055
01:18:26.039 --> 01:18:30.279
more women, so they control more
spending. They're more educated, they're making

1056
01:18:30.399 --> 01:18:34.439
more money, they're they're continuing to
grow and close the gap on those types

1057
01:18:34.479 --> 01:18:38.279
of things. There are more women
in the world than there are men.

1058
01:18:38.760 --> 01:18:45.720
There are more women drinkers now than
men drinkers. What, yes, ladies,

1059
01:18:45.880 --> 01:18:49.279
drink more than men. All of
these things combine with a change in

1060
01:18:49.399 --> 01:18:57.079
marketing that supports this. If you
are branding yourself in a way that is

1061
01:18:57.319 --> 01:19:03.560
inviting to women, you will pull
the rest of the demographic, so says

1062
01:19:03.640 --> 01:19:09.520
this guy, and this research that
was done by Talia Brewing Company out of

1063
01:19:09.600 --> 01:19:17.399
Brooklyn, which is supported by pretty
much every industry report in every industry standard.

1064
01:19:17.600 --> 01:19:21.119
And also the guy sitting across from
me who owns up two breweries and

1065
01:19:21.159 --> 01:19:25.880
two tap rooms is like, yes, yes, this all makes perfect sense.

1066
01:19:26.000 --> 01:19:30.560
Ladies and gentlemen. Women will save
craft beer. And I thank them

1067
01:19:30.760 --> 01:19:33.880
for it because I like what I
drink. And I thank the ladies for

1068
01:19:34.159 --> 01:19:39.600
joining us and leading the cause.
And Chad, if you don't think this

1069
01:19:39.800 --> 01:19:45.439
is true any time of the year, look at the bachelorette parties that go

1070
01:19:45.640 --> 01:19:51.199
to wineries, breweries, distilleries,
any type of craft beverage places. The

1071
01:19:51.319 --> 01:19:56.079
parties are bigger, better, they
spend more, and they are more inviting

1072
01:19:56.359 --> 01:20:00.800
than most of the bachelor parties.
It's the bachelorette's huge. That's who we're

1073
01:20:00.039 --> 01:20:03.439
that's that's who we're saluting this week. So cheers to all those women out

1074
01:20:03.479 --> 01:20:08.039
there that you're right, I go
to these breweries, I see them.

1075
01:20:08.079 --> 01:20:11.119
They're there with all their friends.
I see them at the breweries. That's

1076
01:20:11.199 --> 01:20:14.840
awesome stuff, are yep, I've
seen it plenty of times. All right,

1077
01:20:14.880 --> 01:20:15.880
we got to put a bow on
the show. Oh my gosh.

1078
01:20:16.039 --> 01:20:19.479
Oh we were out of time.
But I do want to thank uh Bill

1079
01:20:19.560 --> 01:20:23.640
for hanging out and contributing as always
bringing some beer. But I also want

1080
01:20:23.680 --> 01:20:27.840
to thank Chad for uh you know, kicking ass, taking names, but

1081
01:20:28.000 --> 01:20:30.960
also our our sponsors. I do
something for the show what it is,

1082
01:20:31.039 --> 01:20:35.960
but that I guess sometimes let's Tantric
Brewing, Superior pest Control, Biero logic,

1083
01:20:36.000 --> 01:20:39.319
conference events, we don't have tenake, an insurance group, the Backyard

1084
01:20:39.359 --> 01:20:42.239
Grill, and of course sponsoring our
podcast cast branding. So for mister Bill

1085
01:20:42.279 --> 01:20:44.800
Logie, Chap Hill Beam, I
am bery good jameson saying thanks for checking

1086
01:20:44.800 --> 01:20:46.600
out what's on tap Rio. We
hope you enjoyed it, and we hope

1087
01:20:46.600 --> 01:20:49.720
that you enjoyed us. For another
actually back Redeo show next week. We'll

1088
01:20:49.720 --> 01:20:50.920
see you then, folks. Cheers