1 00:00:00,000 --> 00:00:03,919 There's a lesson in pretty much everything if you look hard enough, and successful 2 00:00:03,960 --> 00:00:08,919 business owners know this. They also know that setbacks are pretty inevitable part of 3 00:00:08,960 --> 00:00:13,519 the journey, and they have the confidence to know that whatever setbacks safe face, 4 00:00:14,080 --> 00:00:17,160 they can overcome them, because the more setbacks that you do face, 5 00:00:17,280 --> 00:00:21,839 the easier it becomes to overcome them. Welcome to imperfect Action. I'm Steph 6 00:00:21,879 --> 00:00:25,800 Taylor. For years, I read all the books, downloaded all the freebies, 7 00:00:25,879 --> 00:00:30,120 and did all the courses, but it wasn't until I started taking imperfect 8 00:00:30,160 --> 00:00:35,719 action that my business had its first million dollar year. Imperfect action is about 9 00:00:35,799 --> 00:00:42,000 doing things before you're ready, prioritizing consistent action over perfect action, and moving 10 00:00:42,039 --> 00:00:46,399 forward even when you're not sure you're doing it right. On this show, 11 00:00:46,439 --> 00:00:51,359 you can expect mindset advice, actionable marketing tips and strategies to build a business 12 00:00:51,479 --> 00:00:57,359 that brings you more profit, more freedom, and even more joy. Are 13 00:00:57,399 --> 00:01:00,719 you on the list to get my daily businesses? Every day, I'll send 14 00:01:00,719 --> 00:01:03,120 you a bite sized prompt designed to help you grow your business in a more 15 00:01:03,200 --> 00:01:07,439 intentional way. Sign up at Steph Taylor dot co, forward slash DBB, 16 00:01:07,959 --> 00:01:14,920 or at the link in the show notes. Welcome to Imperfect Action. This 17 00:01:15,040 --> 00:01:19,920 is episode seven hundred and nine. Today, I'm sharing five of the key 18 00:01:21,000 --> 00:01:26,640 differences that I've noticed between successful business owners and struggling business owners. Now, 19 00:01:26,719 --> 00:01:34,079 back when I first started my business, I always thought that there was some 20 00:01:34,200 --> 00:01:38,159 kind of secret that successful business owners had figured out, some magic thing that 21 00:01:38,200 --> 00:01:42,599 they were doing that the rest of us couldn't figure out, couldn't find, 22 00:01:42,840 --> 00:01:47,840 weren't doing. And over the couple of years that I've been in business, 23 00:01:48,719 --> 00:01:53,920 I've realized that the biggest difference between the ones who succeed and the ones who 24 00:01:53,000 --> 00:02:00,680 don't is actually what's happening between the ears. Most of it is mindset related, 25 00:02:00,159 --> 00:02:04,799 not the actual practical things that they are doing day to day. There's 26 00:02:04,840 --> 00:02:12,199 not some magical Instagram algorithm hack that they figured out or some way that nobody 27 00:02:12,199 --> 00:02:17,080 else is realized to sell more of their offers. They are doing things differently 28 00:02:17,439 --> 00:02:23,879 mindset wise. Now, the first big difference I've noticed is that struggling business 29 00:02:23,879 --> 00:02:29,039 owners tend to look for external validation that they're doing the right thing. They 30 00:02:29,080 --> 00:02:31,159 want somebody else to tell them, hey, yeah, the decision you made 31 00:02:31,159 --> 00:02:34,800 that's the right one, or the things that you're posting those are the right 32 00:02:34,840 --> 00:02:39,120 things. Whereas the people who are successful business owners, they tend to trust 33 00:02:39,159 --> 00:02:44,039 their own gut and their own intuition a little bit more. And this makes 34 00:02:44,039 --> 00:02:46,240 sense, right when you're new to doing anything at all, of course, 35 00:02:46,280 --> 00:02:50,400 you want to make sure that you're doing it right, okay, and you're 36 00:02:50,400 --> 00:02:53,840 going to look to others for advice and tips and confirmation that you're doing the 37 00:02:53,919 --> 00:02:58,520 right thing. But at a certain point you need to learn how to make 38 00:02:58,599 --> 00:03:04,199 good decisions on your own. This is a crucial part of succeeding in business 39 00:03:04,280 --> 00:03:07,759 is learning how to make good decisions, effective decisions. And if you are 40 00:03:07,919 --> 00:03:14,120 always outsourcing your decisions to other people, then the business that you end up 41 00:03:14,120 --> 00:03:20,159 building it might not look anything like the business that you truly want. It 42 00:03:20,240 --> 00:03:24,599 might end up being somebody else's vision entirely. Now, part of this whole 43 00:03:24,639 --> 00:03:30,319 process is learning to trust your own experience, your own intuition. And it 44 00:03:30,400 --> 00:03:37,280 also means knowing what your vision for your business is, vision for your life 45 00:03:37,400 --> 00:03:43,159 is and making decisions based on that, not based on a book that you 46 00:03:43,280 --> 00:03:46,280 read, or a post that you saw or a podcast that you listen to. 47 00:03:46,520 --> 00:03:51,680 Right now, I have a free workbook called Escape the messy middle, 48 00:03:51,840 --> 00:03:57,120 and in there, I take you through a bunch of workbook exercises to help 49 00:03:57,159 --> 00:04:01,599 you uncover your vision for your business and the things that are blocking you from 50 00:04:01,639 --> 00:04:05,199 getting to there. At this point in time. To grab that workbook, 51 00:04:05,240 --> 00:04:09,240 send me a DM on Instagram. I'm over there at Steph Taylor dot Co. 52 00:04:09,680 --> 00:04:13,319 Send me the three letters EMM, and I will send you a link 53 00:04:13,360 --> 00:04:18,319 to download that workbook instantly. All right. The second difference is struggling business 54 00:04:18,360 --> 00:04:25,199 owners tend to worry about things that they can't control, whereas successful business owners 55 00:04:25,240 --> 00:04:29,079 tend to focus more on the things that they can control. Worrying about the 56 00:04:29,079 --> 00:04:32,240 things that you can't control is such a waste of your time and energy. 57 00:04:32,720 --> 00:04:38,120 You can't control whether the Instagram algorithm shows your content to the right people. 58 00:04:38,519 --> 00:04:42,839 You can't control whether anybody shows up for your webinar or not. You can't 59 00:04:42,839 --> 00:04:46,720 control how many people will buy in your next launch. But you can influence 60 00:04:46,959 --> 00:04:51,120 these outcomes with the actions that you can control, the actions that are within 61 00:04:51,160 --> 00:04:57,639 your control, like doing audience research so that the content that you're creating resonates 62 00:04:57,639 --> 00:05:02,079 with the right people, or writing a really awesome pre webinar sequenced so that 63 00:05:02,120 --> 00:05:09,839 people are more enticed to attend or nailing your launch strategy so that more people 64 00:05:09,959 --> 00:05:13,480 are likely to buy in your next launch. These are things that you can 65 00:05:13,560 --> 00:05:17,399 control, and there are much better use of your time and your energy than 66 00:05:17,759 --> 00:05:23,680 worrying about the things that might not happen anyway. Okay, Number three, 67 00:05:24,040 --> 00:05:28,279 Struggling business owners need to know all of the steps and have it perfectly planned 68 00:05:28,319 --> 00:05:32,800 out, whereas successful business owners just need to know the next step and the 69 00:05:32,959 --> 00:05:36,959 end goal where they're going in the end. This podcast is called imperfect Action 70 00:05:38,000 --> 00:05:42,120 for a reason. I believe that imperfect action is the secret source to success. 71 00:05:42,199 --> 00:05:46,480 And if you ask anyone successful in business, in life, anywhere, 72 00:05:46,560 --> 00:05:49,639 they will tell you they've taken a bunch of blind leaps and they've figured it 73 00:05:49,680 --> 00:05:55,000 out along the way, and it's scary. Yeah, absolutely, But the 74 00:05:55,079 --> 00:05:58,399 more imperfect action that you take, the easier it becomes. Your comfort zone 75 00:05:58,439 --> 00:06:02,639 begins to expand and comes a lot more comfortable for you to figure those things 76 00:06:02,680 --> 00:06:05,680 out, and you begin to realize that, actually, yeah, I can 77 00:06:05,839 --> 00:06:10,839 figure it out as I go. I'm way more capable than I ever could 78 00:06:10,839 --> 00:06:15,920 have imagined. Right Sean Puri, He talks about this awesome ab Z method 79 00:06:16,040 --> 00:06:20,000 ABZ. If you're American, all you need to know is A where am 80 00:06:20,000 --> 00:06:25,160 I now? Z, where am I going? And B what do I 81 00:06:25,240 --> 00:06:29,920 need to do next? A, B Z So much less overwhelming to look 82 00:06:29,959 --> 00:06:33,120 at it this way, rather than to list out every single thing you need 83 00:06:33,160 --> 00:06:36,920 to do, or have all of the different moving parts spinning around in your 84 00:06:36,920 --> 00:06:41,519 head overwhelming you because you just don't know where to begin. Where are you 85 00:06:41,600 --> 00:06:43,879 now, what do you do next? And where are you going? That's 86 00:06:43,920 --> 00:06:48,040 all you need to know. Number four. Struggling business owners tend to prioritize 87 00:06:48,079 --> 00:06:53,879 the short term, whereas successful business owners tend to prioritize the longer term. 88 00:06:54,399 --> 00:06:59,879 The things that create long term growth don't usually bring you wins in the short 89 00:07:00,759 --> 00:07:06,439 For example, prioritizing creating your online course is gonna mean that maybe you have 90 00:07:06,480 --> 00:07:11,120 to say no to one extra client in the short term, which means less 91 00:07:11,199 --> 00:07:14,000 revenue in the short term. But in the long term, you've now built 92 00:07:14,120 --> 00:07:17,160 a new revenue generating asset. You can now go and sell that online course, 93 00:07:17,480 --> 00:07:21,439 and that's going to bring income into your business. Successful business owners know 94 00:07:21,560 --> 00:07:26,800 that they have to make these sacrifices in the short term to achieve that longer 95 00:07:26,920 --> 00:07:30,360 term vision, and they're okay with this because they have their eye on the 96 00:07:30,399 --> 00:07:34,319 price. They know what they're working towards, and they're not going to delay 97 00:07:34,360 --> 00:07:39,519 that or give up on that for a short term win. And they're not 98 00:07:39,680 --> 00:07:43,720 worrying about how many likes their Instagram posts got the other day or how many 99 00:07:43,720 --> 00:07:48,000 people unsubscribed from their latest email, because they're too busy laying the foundations for 100 00:07:48,079 --> 00:07:51,879 the business that they want five years from now, not the little wins that 101 00:07:51,920 --> 00:07:57,879 they want tomorrow, and then last, but not least number five. Unsuccessful 102 00:07:57,920 --> 00:08:01,639 business owners treat setbacks as a sign that they should give up, whereas successful 103 00:08:01,639 --> 00:08:07,879 business owners treat setbacks as a lesson in disguise. Let's say that you've spent 104 00:08:07,000 --> 00:08:11,240 all of this time creating an online course and nobody bought it. Now you 105 00:08:11,279 --> 00:08:15,959 could say, oh, it's a failure, nobody wants it. This sucks, 106 00:08:16,160 --> 00:08:18,319 and you could give up, or you could get curious and you could 107 00:08:18,399 --> 00:08:22,639 find out why nobody bought it, make some tweaks with the insights that you 108 00:08:22,680 --> 00:08:26,879 get from that, and then try again. And there's a lesson in pretty 109 00:08:26,959 --> 00:08:31,439 much everything if you look hard enough. And successful business owners know this, 110 00:08:31,039 --> 00:08:37,240 they also know that setbacks are pretty inevitable part of the journey, and they 111 00:08:37,279 --> 00:08:41,799 have the confidence to know that whatever setbacks they face, they can overcome them. 112 00:08:41,840 --> 00:08:45,279 Because the more setbacks that you do face, the easier it becomes to 113 00:08:45,320 --> 00:08:48,519 overcome them. The more resilient you get, the more grit tenacity, whatever 114 00:08:48,559 --> 00:08:52,559 you want to call it, you begin to develop, and you build that 115 00:08:52,600 --> 00:08:54,840 self confidence because you know, if I've overcome that, well, I can 116 00:08:54,879 --> 00:09:00,120 overcome this as well. Okay, so there you have it. Five differences 117 00:09:00,159 --> 00:09:05,039 between struggling business owners and successful business owners. Now, if you are not 118 00:09:05,159 --> 00:09:07,960 already subscribed to this podcast, hit the subscribe button so you don't miss any 119 00:09:07,960 --> 00:09:13,000 new episodes every Monday, Wednesday, and Friday. And if you have thirty 120 00:09:13,000 --> 00:09:16,279 seconds to leave a quick rating and a review in Apple Podcasts, I read 121 00:09:16,360 --> 00:09:20,279 every single one of them. It means a lot to me because a lot 122 00:09:20,279 --> 00:09:24,159 of work goes into creating the show and releasing the amount of episodes that I 123 00:09:24,200 --> 00:09:28,000 do. Thank you so much for listening. Catch you next time.