WEBVTT 1 00:00:06.160 --> 00:00:12.759 This is Medical Millionaire, the podcast helping your medspot increase in status, visibility, 2 00:00:13.160 --> 00:00:17.760 and profitability. Join your host as he dispels mis shares trends, and 3 00:00:17.800 --> 00:00:22.519 gives you actionable steps today that will take your medical practice to the next level. 4 00:00:22.800 --> 00:00:27.440 Here's your host, expert marketer and founder of Growth ninety nine, Cameron 5 00:00:27.440 --> 00:00:33.840 Hemphill. Hey, guys, Cameron Hemppil here, welcome to Medical Millionaire. 6 00:00:34.200 --> 00:00:39.880 I'm your host, and today I have a wonderful Utah, well known entrepreneur 7 00:00:40.880 --> 00:00:44.280 co founder of Podium. I have Dennis still with us and we're going to 8 00:00:44.280 --> 00:00:48.439 get into everything when it comes to marketing, when it comes to marketing, 9 00:00:48.479 --> 00:00:52.799 automation and everything that really is going to help your medspot go to the next 10 00:00:52.880 --> 00:00:55.759 level with all the cool new technology that we have. And so Dennis, 11 00:00:55.799 --> 00:00:58.159 thank you so much. Man. I know you're super busy. Welcome to 12 00:00:58.200 --> 00:01:02.840 the show. Thanks, thanks for having me and excited to chat. Yeah, 13 00:01:02.840 --> 00:01:07.120 thank you so much. I mean I've looked up to Podium for many 14 00:01:07.159 --> 00:01:12.000 years. You guys have an incredible business and I have We have a business 15 00:01:12.040 --> 00:01:15.920 outside of the podcast, Growth ninety nine. I know that a lot of 16 00:01:15.920 --> 00:01:19.760 the audience knows that, but as we see this industry scale and grow. 17 00:01:21.159 --> 00:01:25.359 We're constantly saying that it needs a tremendous amount of tech, right, and 18 00:01:25.599 --> 00:01:32.120 a lot of metspas, whether you're in plastics, only, aesthetics, even 19 00:01:32.640 --> 00:01:37.799 cosmetics, they need a tremendous amount of technology to handle the amount of marketing 20 00:01:37.799 --> 00:01:40.640 that's taking place. Right. So talk to us a little bit about how 21 00:01:40.719 --> 00:01:45.200 you have been able to help met spas in general really help convert leads and 22 00:01:45.239 --> 00:01:49.640 scale the practice. Yeah, it's super exciting time right now because there is 23 00:01:49.719 --> 00:01:56.319 so much emerging technology and it's a competitive at space, and so you know, 24 00:01:56.519 --> 00:02:00.959 everybody's kind of pushing each other to get after the lead and you know, 25 00:02:01.040 --> 00:02:05.519 be successful. And there's a high demand right now for metspot specifically from 26 00:02:05.519 --> 00:02:08.479 what we've seen with our customers, and so it's just an exciting kind of 27 00:02:08.479 --> 00:02:15.759 time all around. And the technology side is really exciting because it's moving fast. 28 00:02:15.800 --> 00:02:20.560 Right. You have everything from AI and obviously texting, and when all 29 00:02:20.599 --> 00:02:24.039 of these new communication tools come together, it can be super effective for a 30 00:02:24.080 --> 00:02:28.840 business. And so one of the things that we see is, you know, 31 00:02:28.879 --> 00:02:30.759 as Podium started out, our main focus, I mean we were two 32 00:02:31.479 --> 00:02:37.520 on expecting entrepreneurs from Utah to you know, start this business and you wouldn't 33 00:02:37.520 --> 00:02:39.120 really expect it from me and my co founder. But when we started out, 34 00:02:39.479 --> 00:02:45.080 we picked like one small problem and that was reviews because we saw it 35 00:02:45.319 --> 00:02:47.520 it was kind of new. This was about ten years ago, so Google 36 00:02:47.560 --> 00:02:52.159 reviews was actually a new thing on the market and it was having a huge 37 00:02:52.199 --> 00:02:57.840 impact on these businesses. Right, We've all been programmed to use reviews to 38 00:02:57.840 --> 00:03:01.280 make purchase decisions and decide where to go, and businesses had no clue really 39 00:03:01.319 --> 00:03:05.000 how to handle it. So that was an easy problem for us to see 40 00:03:05.039 --> 00:03:07.639 at that time to say, Okay, if we can help businesses get reviews 41 00:03:07.719 --> 00:03:10.919 from happy customers and really show what kind of business they are, this is 42 00:03:10.919 --> 00:03:14.000 going to have a huge impact. And it did, and so that's what 43 00:03:14.039 --> 00:03:16.560 fueled a lot of our growth at the beginning. And now, like over 44 00:03:16.560 --> 00:03:21.639 the years, we've seen this expand into some super interesting areas. Right, 45 00:03:21.680 --> 00:03:25.199 we saw the power of being able to leverage texting and so we built out 46 00:03:25.199 --> 00:03:30.800 the inbox and we saw how effective that was compared to email and other channels. 47 00:03:30.000 --> 00:03:34.800 So we moved into leveraging texting to be able to market to your customers 48 00:03:35.240 --> 00:03:38.639 and start using a form of communication that we are all used to, because 49 00:03:38.639 --> 00:03:45.759 the worst thing for a consumer is to start interacting with a business and start 50 00:03:45.800 --> 00:03:49.400 getting interacted back in a way that is super uncomfortable. Right. So we've 51 00:03:49.400 --> 00:03:53.360 probably all been there, whether it's you know, whatever type of local business, 52 00:03:53.360 --> 00:03:55.439 but just let's say a medspot that maybe hasn't modernized yet. Right, 53 00:03:55.520 --> 00:04:00.120 So I'm a prospect. I find a medspot that looks good, you know, 54 00:04:00.280 --> 00:04:03.039 close to proximity, looks like they have good reviews, and I reach 55 00:04:03.080 --> 00:04:08.680 out and maybe I get an email back. Right, I go in. 56 00:04:08.800 --> 00:04:11.120 I have some services, they said, and I'll send you a bill in 57 00:04:11.159 --> 00:04:15.680 the mail. Right. Like these type of like archaic interactions that we're not 58 00:04:15.800 --> 00:04:17.839 used to. These are the ones that kind of like start to break up 59 00:04:17.879 --> 00:04:23.279 that customer experience and just go against the grain of what everyone is expecting, 60 00:04:23.519 --> 00:04:30.240 because we're all expecting this beautiful Amazon kind of customer experience that we're all used 61 00:04:30.240 --> 00:04:34.879 to online and you can go to a local business and get the complete opposite, 62 00:04:35.040 --> 00:04:39.199 right. And so one of the things that we try to do is 63 00:04:39.319 --> 00:04:44.399 close that gap between you know, what we are all accustomed to on really 64 00:04:44.439 --> 00:04:49.600 great customer experiences from doing our research, interacting with the business on communication channels 65 00:04:49.600 --> 00:04:55.000 that we're used to, like being able to have a smooth experience throughout our 66 00:04:55.040 --> 00:04:59.199 services and then being able to you know, do payment, check out and 67 00:04:59.680 --> 00:05:03.160 come back really really smoothly. That's what we expect, right. We have 68 00:05:03.199 --> 00:05:08.120 too many experiences that we have every single day online that are just fully optimized 69 00:05:08.120 --> 00:05:12.120 for that, right and so when we go into a local business and it's 70 00:05:12.120 --> 00:05:15.360 not meeting those expectations, it can really throw a wrench in it from a 71 00:05:15.360 --> 00:05:18.360 customer experience perspective. So we try to bridge that gap. We try to 72 00:05:18.360 --> 00:05:24.079 close that gap as much as possible and have you know, if you're if 73 00:05:24.120 --> 00:05:28.279 you're leveraging podium, you're going into a local business and you're having an experience 74 00:05:28.279 --> 00:05:31.959 that is extremely smooth, meeting all of your expectations. You're not only coming 75 00:05:32.000 --> 00:05:35.160 back, but you're telling your friends this place is awesome right right now. 76 00:05:35.199 --> 00:05:40.720 And I completely agree, and I think that what it comes down to is 77 00:05:40.759 --> 00:05:45.000 the best customer experience, right and we're we live in a very demanding market 78 00:05:45.000 --> 00:05:47.680 and world right now. We want instant gratification yep, right, and so 79 00:05:47.720 --> 00:05:50.480 we if we conduct a search online for a product or service, that we 80 00:05:50.560 --> 00:05:56.079 need. And let's go into let's go into medical set experience specifically, and 81 00:05:56.160 --> 00:06:00.519 let's talk about the reviews. Right, I am actively sing to get a 82 00:06:00.560 --> 00:06:02.600 service or a treatment done in my local market, for example, because I 83 00:06:02.600 --> 00:06:05.079 don't want to maybe I don't want to drive very far. I'm gonna go 84 00:06:05.120 --> 00:06:08.439 to the internet, right, or I'm going to ask a friend or something, 85 00:06:08.439 --> 00:06:11.120 but most likely I'm gonna conduct my research online. We can get tons 86 00:06:11.120 --> 00:06:16.519 of information online. If I find a practice that has a wonderful review ranking, 87 00:06:16.639 --> 00:06:20.560 let's call it four point nine five stars. And these these reviews are 88 00:06:20.600 --> 00:06:28.240 consistent and constant as a consumer right for me, and I would say this 89 00:06:28.399 --> 00:06:32.839 is a very demanding industry to have a positive reputation. Oh yeah, I 90 00:06:32.879 --> 00:06:35.759 mean you are literally touched in the human body. Yeah, it's a it's 91 00:06:35.800 --> 00:06:39.879 a very intimate, like person. A lot of these procedures are super intimate, 92 00:06:39.959 --> 00:06:44.639 super personal. They are a high ticket price. It's the combination of 93 00:06:44.639 --> 00:06:47.360 those two that make it. Like, specifically, you gotta have that validation 94 00:06:47.439 --> 00:06:53.319 from reviews, like even a referral from a friend. You're gonna check same 95 00:06:53.360 --> 00:06:55.120 with like a restaurant like your friend's like, oh, it's a really good 96 00:06:55.160 --> 00:06:57.519 restaurant. You're still gonna look at it. You're gonna look right, But 97 00:06:58.079 --> 00:07:00.639 this is even more because you're like, oh yeah, man, this is 98 00:07:00.680 --> 00:07:05.199 like a very personal experience. You know. Some of these procedures you want 99 00:07:05.240 --> 00:07:09.360 as much validation as possible one hundred percent, and you have to have a 100 00:07:09.439 --> 00:07:12.439 system, right Like I see a ton of times because I've been in the 101 00:07:12.600 --> 00:07:16.160 ascetic space since twenty sixteen, and I see a lot of practices that are 102 00:07:16.399 --> 00:07:20.480 very robust. They have lots of volume, and their review count is very 103 00:07:20.519 --> 00:07:24.000 low, even though they've been in business for a long time, you know, 104 00:07:24.199 --> 00:07:26.879 And I'll ask them about that. I'm like, well, I know 105 00:07:26.959 --> 00:07:30.600 that you have way more patience than what the review count shows to the public 106 00:07:30.639 --> 00:07:32.480 eye, you know, And they say, well, well, we've never 107 00:07:32.519 --> 00:07:36.839 really had a system where we'll just ask them here and there. But to 108 00:07:36.920 --> 00:07:41.079 your product and to your point, if you have a system, automated process, 109 00:07:41.120 --> 00:07:45.680 a tool if you will, that is leveraged by the team and rolling 110 00:07:45.680 --> 00:07:51.240 that out effectively into your practice, you are going to balloon your the public 111 00:07:51.240 --> 00:07:55.800 guy's experience of understanding who you are and how great you are. Yeah, 112 00:07:56.279 --> 00:07:59.399 it's really two angles. So one, yeah, if you're using Podium, 113 00:07:59.399 --> 00:08:03.199 for example, you're going to be able to easily get reviews from a high 114 00:08:03.199 --> 00:08:07.560 percent of your customers. So the volume compared to people who maybe don't have 115 00:08:07.600 --> 00:08:11.240 a process around this can sometimes be ten x. Right, the number of 116 00:08:11.279 --> 00:08:15.480 reviews that you're getting as a practice at a practice compared to somebody who, 117 00:08:15.519 --> 00:08:18.480 like you said, is kind of they're aware of it. They're asking their 118 00:08:18.480 --> 00:08:26.360 staff occasionally they'll ask like a really happy patient or client, But you could 119 00:08:26.360 --> 00:08:28.319 be ten x just by having the right system in place. And that's what 120 00:08:28.360 --> 00:08:33.240 we try to do with Podium, and that is going to like the example 121 00:08:33.279 --> 00:08:37.639 you were using, we talked to some business. They're incredible businesses, and 122 00:08:37.679 --> 00:08:41.919 then you look online, you're saying, everybody that's looking you up, you're 123 00:08:41.960 --> 00:08:48.080 giving a complete different kind of representation of what their experience is, what your 124 00:08:48.440 --> 00:08:52.559 kind of trust level is, your establishment. Some of these business have been 125 00:08:52.600 --> 00:08:56.440 around for a long time, developed a lot of trust with their current customer 126 00:08:56.519 --> 00:09:01.960 base, but for new customers, that's not showing right. And I'm curious 127 00:09:01.960 --> 00:09:05.200 from your like, from your side on the on the agency side, what 128 00:09:05.200 --> 00:09:09.360 what are some of the what are some of the averages I would I'm curious 129 00:09:09.399 --> 00:09:13.519 what are some of the average but ad budgets that you see monthly ad budgets 130 00:09:13.679 --> 00:09:16.399 that you see? Yeah, great question. So yeah, so if the 131 00:09:16.399 --> 00:09:22.879 audience you know, we I'm the founder of Growth ninety nine to wear an 132 00:09:22.879 --> 00:09:26.759 agency for this for the space, right, And so I love the question 133 00:09:26.879 --> 00:09:31.879 because it's a it's everywhere, and sometimes they'll turn on budgets and off budgets 134 00:09:33.039 --> 00:09:37.039 for protech, you know, guys like you and I. Yeah, I 135 00:09:37.000 --> 00:09:41.720 if I was to shut off our ad budget, I could consider that suicide. 136 00:09:41.840 --> 00:09:43.159 Right. We're never going to shut up for people. You're not gonna 137 00:09:43.159 --> 00:09:46.559 shut up for, Like, marketing is very important to write for New Legion, 138 00:09:46.720 --> 00:09:50.919 right. But to put back to your point, you know, I 139 00:09:50.960 --> 00:09:54.279 would say the average practice, depending on how many locations ye have great trends 140 00:09:54.360 --> 00:09:58.000 right around, you know, one thousand to two thousand dollars a month in 141 00:09:58.120 --> 00:10:01.240 AD spend. Wow. And that's cross platform. I think we're talking Facebook, 142 00:10:01.240 --> 00:10:03.279 Instagram, at and Google and now TikTok, right, And so it's 143 00:10:03.279 --> 00:10:07.320 a that's you know, that's a substantial amount of ad budget, right. 144 00:10:07.759 --> 00:10:11.840 You have a huge investment there. And I think what people don't realize is 145 00:10:13.080 --> 00:10:16.240 that all funnels still down to this filter, just like on Amazon, right 146 00:10:16.320 --> 00:10:20.399 you're searching, maybe people are spending a lot of money on Amazon. I 147 00:10:20.440 --> 00:10:22.360 mean, it's like it's just a very good example because we're all familiar with 148 00:10:22.399 --> 00:10:26.919 it, right, and then highlights this product. If it's a three point 149 00:10:26.919 --> 00:10:33.159 two with fifteen reviews, you're rolling right past it. And so it really 150 00:10:33.240 --> 00:10:37.799 is thinking about we think about the first checkbox, and we think about reviews 151 00:10:37.799 --> 00:10:41.960 and reputation. You know, that's the first thing that we like to establish 152 00:10:41.080 --> 00:10:46.159 with the businesses that we work with. It really is making sure you don't 153 00:10:46.159 --> 00:10:50.679 have a complete filter on all of the ad spend that you're spending, right, 154 00:10:50.679 --> 00:10:54.639 And it's so surprising some of these businesses they don't realize it. They 155 00:10:54.639 --> 00:10:56.759 turn it on right, they get a bunch of reviews, and they realize, 156 00:10:56.799 --> 00:11:01.360 oh my gosh, I was impacting my conversion of my ads in a 157 00:11:01.360 --> 00:11:05.200 way that I had no idea. Right, It's just it just was halting 158 00:11:05.320 --> 00:11:11.399 the funnel or just completely squeezing that funnel of leads and a lot of people 159 00:11:11.399 --> 00:11:13.919 were walking away. Yeah, one hundred percent. And I mean it's it's 160 00:11:13.919 --> 00:11:18.039 a critical point to have, Like I think, you know, running a 161 00:11:18.080 --> 00:11:20.799 business, whether it's it's a practice or or any type of business that's in 162 00:11:20.879 --> 00:11:24.200 high demand. There are so many things you have to do from a marketing 163 00:11:24.200 --> 00:11:26.360 standpoint, so many systems you have to have in place. You know, 164 00:11:26.360 --> 00:11:28.440 as a practice owner, you have the EMR, you have the CRM, 165 00:11:28.559 --> 00:11:31.639 you have the digital marketing, you have the landing pages, you have the 166 00:11:31.679 --> 00:11:37.519 website, you know, and all that has to connect together in order to 167 00:11:37.840 --> 00:11:41.679 effectively produce the leads that you're that you're looking for, right, and also 168 00:11:41.799 --> 00:11:45.919 like continuously to get word of mouth. Right. So, let's say you 169 00:11:45.960 --> 00:11:50.360 spend two thousand dollars a month on ad spend, which for a dspas is 170 00:11:50.360 --> 00:11:54.840 a decent amount of revenue or expense. And so when you're spending that and 171 00:11:54.879 --> 00:11:58.480 they have the reviews and the leads are coming in and you are converting and 172 00:11:58.480 --> 00:12:03.039 you're doing a great job at your craft by the way, you're actually gonna 173 00:12:03.039 --> 00:12:05.600 get word of mouth referral from those new leads. And so then it just 174 00:12:05.799 --> 00:12:11.399 expands by itself, yep. Right, It creates this incredible cycle with returning 175 00:12:11.440 --> 00:12:16.960 customers, word of mouth referrals, and we see this kind of growth engine 176 00:12:16.000 --> 00:12:20.480 start to happen for these businesses where you lay the foundation with your reputation reviews 177 00:12:20.840 --> 00:12:26.279 that starts providing a bigger funnel. You get really good at responding. And 178 00:12:26.320 --> 00:12:30.159 I'll take a second to kind of talk about this quick response to leads because 179 00:12:30.159 --> 00:12:33.639 it's a key thing we focus on, and you mentioned it. To be 180 00:12:33.759 --> 00:12:37.080 effective at advertising, you've got to hit all these channels, and it can 181 00:12:37.159 --> 00:12:41.480 be it can seem a little overwhelming, right because, like you said, 182 00:12:41.480 --> 00:12:46.279 there's systems that the business you're running, you know, probably super busy trying 183 00:12:46.279 --> 00:12:50.240 to grow your medical aesthetics business, and it could be hard to track all 184 00:12:50.279 --> 00:12:54.919 these and you know, you could be really good at one, Hey, 185 00:12:54.960 --> 00:12:58.799 we're really good at answering the phones, but you know we're like half a 186 00:12:58.840 --> 00:13:05.360 day on response time on email or Instagram, and it's just hard to be 187 00:13:05.960 --> 00:13:09.440 so for we have this incredible stat that we're able to track with all of 188 00:13:09.480 --> 00:13:13.799 our businesses, But fifty three percent of the time the consumer goes when they're 189 00:13:13.840 --> 00:13:18.919 doing research. Let's say they're searching for a medical hostetics. They have a 190 00:13:18.919 --> 00:13:22.799 specific procedure or product that they want to get, and they're doing research and 191 00:13:22.799 --> 00:13:26.679 they're looking through who am I going to go to buy? Me? In 192 00:13:26.720 --> 00:13:30.879 this research process process, fifty three percent of the time, the consumer goes 193 00:13:30.919 --> 00:13:35.919 with the business that responds first yep, and that engages effectively fifty three percent 194 00:13:35.960 --> 00:13:41.320 of the time. And so quick response is just as important as any response, 195 00:13:41.440 --> 00:13:46.120 true, Right, And you have all these channels coming in, you're 196 00:13:46.120 --> 00:13:50.039 spending all this money across all these channels. You've got to be really good 197 00:13:50.200 --> 00:13:52.320 every single time at being that first one. And that can just be very 198 00:13:52.320 --> 00:13:56.440 difficult because I got to go into the I got to go into this app, 199 00:13:56.440 --> 00:13:58.519 I got to go into this app, I got to be watching this, 200 00:13:58.679 --> 00:14:00.799 watching that, and it's just too hard to track. So we have 201 00:14:00.840 --> 00:14:05.759 a product called lead Drive, and that consolidates all of those leads across all 202 00:14:05.759 --> 00:14:09.159 those channels. It gets some automatic text right away, like you just turn 203 00:14:09.200 --> 00:14:13.399 on the automation, so you know no one's going to beat you on speed 204 00:14:13.480 --> 00:14:16.519 to lead right for that right, so you know you're gonna be first one 205 00:14:16.519 --> 00:14:20.840 to respond. And that's giving your office the opportunity to engage and grab all 206 00:14:20.840 --> 00:14:24.840 of that fifty three percent and not lose it to somebody else, right. 207 00:14:24.159 --> 00:14:30.279 So you have that, and then from there it's providing that smooth customer experience 208 00:14:30.320 --> 00:14:35.240 through the communication that they want right, texting, phone calls when needed, 209 00:14:35.639 --> 00:14:39.759 and pulling that all together. So I completely agree. I think the speed 210 00:14:39.799 --> 00:14:43.639 to lead component that you talk about is critical and a lot of times these 211 00:14:43.320 --> 00:14:50.639 practice owners, they are the majority revenue maker of the practice, right. 212 00:14:50.720 --> 00:14:52.759 A lot of injectors, if you will, will start out, maybe they 213 00:14:52.799 --> 00:14:56.399 came from another practice. Maybe they that they've been in nursing or something and 214 00:14:56.399 --> 00:15:01.200 they want to open up their practice. Well, they're a single operator for 215 00:15:01.440 --> 00:15:03.399 for a while, a lot of them. And as being a single operator, 216 00:15:03.679 --> 00:15:07.039 they're doing services and treatments. How are they able to get back to 217 00:15:07.159 --> 00:15:11.240 these leads that are coming in. They're spending money on marketing, They're spending 218 00:15:11.240 --> 00:15:13.440 money on these tools, EMRs, online bookings, websites, SEO, all 219 00:15:13.440 --> 00:15:18.120 this stuff. But I'm doing injectables right now and leads are coming in right. 220 00:15:18.200 --> 00:15:22.879 So it's critical to have these tools because I'm a big fan of tools. 221 00:15:22.960 --> 00:15:28.559 I'm a big tools keep cost down and it eliminates error and it increases 222 00:15:28.639 --> 00:15:31.200 like conversions, and it kind of just runs the business as you're doing your 223 00:15:31.240 --> 00:15:35.559 crap now as you go to like bring on another provider and another provider, 224 00:15:35.600 --> 00:15:37.519 maybe it's an esthetician or whatever it is. And by the way, for 225 00:15:37.559 --> 00:15:43.080 the audience, I'm also talking you have multiple practices too. It's imperative that 226 00:15:43.120 --> 00:15:46.279 you have these tools in place so your speed to lead because now you're spending 227 00:15:46.279 --> 00:15:50.519 more on marketing, right, and now you're becoming more competitive, and as 228 00:15:50.559 --> 00:15:54.679 you continue to spend more on marketing, you have to be tight, more 229 00:15:54.720 --> 00:15:58.360 tight because more leads are coming and you can't call every single one of them 230 00:15:58.399 --> 00:16:00.879 like immediately, I guess, unless you have a call center, a big 231 00:16:00.919 --> 00:16:03.799 sales team if you will. But tools is what I'm a big fan of 232 00:16:03.879 --> 00:16:07.320 is saying invest in these tools. They're low cost, they're risk free. 233 00:16:07.360 --> 00:16:11.799 If you will turn them off, if you help right in most jazz, 234 00:16:11.879 --> 00:16:14.879 you're gonna love them and it's going to help grow their practice. Yeah and 235 00:16:15.759 --> 00:16:19.360 yeah, I love that example because a lot of these practitioners are you know, 236 00:16:19.559 --> 00:16:22.360 kind of the closers as well, right, They're the ones that are 237 00:16:22.360 --> 00:16:26.360 best at selling the services, selling the practices, and it's hard for them 238 00:16:26.360 --> 00:16:30.240 to be everywhere at once, and so you want tools that are able to 239 00:16:30.279 --> 00:16:37.799 expand your reach throughout the day and for after hours. Because the nice thing 240 00:16:37.840 --> 00:16:40.720 about text is it takes synchronous, right, And so the last thing you 241 00:16:40.759 --> 00:16:45.440 want as a potential patient is to you know, oh, this, this, 242 00:16:45.440 --> 00:16:48.320 this, this place looks really great. You know a great reviews. 243 00:16:48.639 --> 00:16:52.559 You know, you did great on the marketing, right, great on the 244 00:16:52.600 --> 00:16:56.399 reviews, did everything right in the funnel well, and they have text this 245 00:16:56.559 --> 00:17:02.000 is great text the business silence, right, Yeah, Like that's the last 246 00:17:02.000 --> 00:17:03.599 thing you want, right. So you want automations to be able to say, 247 00:17:03.640 --> 00:17:07.480 hey, we're here, we're engaged, we might be busy, but 248 00:17:07.559 --> 00:17:11.440 we'll get back to you. And you want that after hours as well. 249 00:17:11.960 --> 00:17:15.319 And the nice thing is, I mean, we have one of our medical 250 00:17:15.400 --> 00:17:22.079 estheticians that basically they convert most of their leads after hours because she is like, 251 00:17:22.400 --> 00:17:26.000 yeah, like I said, she's kind of the closer on getting like 252 00:17:26.160 --> 00:17:30.920 patients totally sold into the business and on the schedule, and she's doing procedures 253 00:17:30.960 --> 00:17:33.759 during the day and these leads. A lot of the leads come in after 254 00:17:33.799 --> 00:17:37.200 hours too. Sure, the last thing you want to do is restrict your 255 00:17:37.200 --> 00:17:41.079 business to say, hey, you know, if you're restricting your business to 256 00:17:41.160 --> 00:17:45.640 only working hours and you're spending all this money on marketing, you're really kind 257 00:17:45.680 --> 00:17:49.119 of again just squeezing that funnel and making it really tough to get conversion. 258 00:17:49.200 --> 00:17:52.519 But you want to be able to expand outside of those business hours, so 259 00:17:52.880 --> 00:17:56.400 she gets a lot of leads after hours. We get she could they get 260 00:17:56.400 --> 00:17:59.720 the automatic text, so even if she's at dinner or something, she gets 261 00:17:59.759 --> 00:18:03.240 back to twenty minutes. Customer like, no problem, right, the customers 262 00:18:03.279 --> 00:18:06.079 waiting, the client was waiting for it, the patient was waiting for it, 263 00:18:06.440 --> 00:18:08.599 and she's able to jump on answer, get it on the schedule. 264 00:18:10.079 --> 00:18:14.599 And I mean she's working around the clock and their practice. You know, 265 00:18:14.720 --> 00:18:18.240 you stack that up over a week or a month or a quarter, and 266 00:18:18.680 --> 00:18:27.960 you're getting way ahead. Thank you for listening to Medical Millionaire. I wanted 267 00:18:29.000 --> 00:18:32.400 to take just a few short moments and tell you all about Growth ninety nine 268 00:18:32.559 --> 00:18:36.880 University. Naturally, if you're listening to Medical Millionaire, the success of your 269 00:18:36.880 --> 00:18:41.400 medspot is extremely important to you, and as it should be. And if 270 00:18:41.400 --> 00:18:45.599 you're listening to Medical Millionaire, you are obviously looking for the best most effective 271 00:18:45.599 --> 00:18:49.279 ways to take your medspot to the next level in both profit and customer success. 272 00:18:51.559 --> 00:18:56.640 Enter Growth ninety nine University, ranging from online education courses all the way 273 00:18:56.680 --> 00:19:02.119 to the full suite of marketing and webster services. Growth ninety nine has your 274 00:19:02.160 --> 00:19:06.559 MEDSPA covered. No matter the challenges that you're facing, we are ready and 275 00:19:06.640 --> 00:19:11.839 able to help you achieve your next level in business profit and freedom. To 276 00:19:11.960 --> 00:19:15.640 inquire about all of our support services and products, please visit Growth ninety nine 277 00:19:15.880 --> 00:19:19.440 dot com and while you're there, click the university link and check out the 278 00:19:19.440 --> 00:19:27.240 companion course to this very podcast, back to the show. Yeah, And 279 00:19:27.359 --> 00:19:32.839 I think like you know, as a as a practice owner, right and 280 00:19:32.960 --> 00:19:34.920 wanting to scale the practice and get back to every lead because we know we 281 00:19:34.960 --> 00:19:38.480 want to get back to everybody that's reaching out. But as you're doing the 282 00:19:38.599 --> 00:19:44.599 service or treatment in this you know, kind of talking to single provider if 283 00:19:44.640 --> 00:19:48.079 you will, right now, And I see a single provider come in and 284 00:19:48.319 --> 00:19:51.480 all of a sudden, they have multiple providers in six months. Like that's 285 00:19:51.480 --> 00:19:56.200 how fast you know this space is yep. But they also don't want to 286 00:19:56.319 --> 00:19:59.599 They need a life outside of the practice. Oh yeah right, like yeah, 287 00:19:59.680 --> 00:20:02.720 yeah, their mom, dad, family, a lot, right, 288 00:20:02.720 --> 00:20:04.400 everybody has a lot going on, lot going on, and if you're you 289 00:20:04.400 --> 00:20:10.599 know, like if you're constantly working and on that phone, like there's also 290 00:20:10.799 --> 00:20:12.680 impact outside the practice. So again, like back to the kind of the 291 00:20:12.720 --> 00:20:18.839 point I was saying, is tools can help your life as well. Yeah, 292 00:20:18.079 --> 00:20:22.000 it can. It frees up time, right, And there's I talk 293 00:20:22.000 --> 00:20:25.119 about time being one of the most I mean, if not the most valuable 294 00:20:25.160 --> 00:20:29.200 asset we have, and and by investing in tools and automation like this really 295 00:20:29.240 --> 00:20:33.319 helps obviously conversion, but helps with with free of your time. Yeah, 296 00:20:33.359 --> 00:20:36.920 and that is I mean, you know, not to get too much of 297 00:20:36.960 --> 00:20:40.119 you about it, but I think it's one of the most fulfilling things that 298 00:20:40.279 --> 00:20:44.720 me and my co founder talk about hearing from our customers is when they say, 299 00:20:44.799 --> 00:20:47.359 hey, you know, Podium has been an incredible thing for my business, 300 00:20:47.440 --> 00:20:49.799 but it's also been an incredible thing for my personal life, right because 301 00:20:49.799 --> 00:20:53.720 it's helped me to manage these things be really successful, but also have the 302 00:20:53.759 --> 00:20:56.559 time to do the things that are important to me in my life. And 303 00:20:56.599 --> 00:21:00.640 so yeah, I think that's I think that's a great point. Yeah, 304 00:21:00.720 --> 00:21:03.039 no, absolutely, And so the other thing, I want to pivot just 305 00:21:03.039 --> 00:21:04.359 for a second. And I know you're super busy and we got to go, 306 00:21:04.400 --> 00:21:06.680 we got to wrap it up soon. I know, we got a 307 00:21:06.720 --> 00:21:11.079 little bit of time left, but I want to talk about the phone system 308 00:21:11.119 --> 00:21:17.640 that you guys have rolled out, and I obviously I know about some of 309 00:21:17.640 --> 00:21:18.720 the features that you guys have when it comes to reviews, when it comes 310 00:21:18.759 --> 00:21:22.640 to chat, when it comes to texting, payments. The phone is a 311 00:21:22.680 --> 00:21:29.839 new thing that I've heard about and that the practice needs this. The practice 312 00:21:29.880 --> 00:21:34.000 needs the ability to have a consolidated system to when the phone rings, because 313 00:21:34.119 --> 00:21:37.680 because companies like mine, we want the phone ring. But I only answered 314 00:21:37.680 --> 00:21:40.480 I want to log of it, right, I want to actually track that 315 00:21:40.559 --> 00:21:42.559 data so I can track the clicks and I can track the conversions. Talk 316 00:21:42.599 --> 00:21:48.359 to us about this the phone feature and tool that you guys have rolled out, 317 00:21:48.359 --> 00:21:52.319 because I think the audience would love to learn about that. Yeah, 318 00:21:52.440 --> 00:21:56.079 it's incredibly important and a lot of times underrated. Like when you think about 319 00:21:56.200 --> 00:22:00.839 tech, phone system is not the first thing that comes to your mind, 320 00:22:00.960 --> 00:22:03.079 right, You're thinking AI. You know texting can make sense. You're definitely 321 00:22:03.119 --> 00:22:07.160 thinking software and marketing, automation and all these things When you say tech for 322 00:22:07.200 --> 00:22:11.480 a business, phone systems not atop the list. But it is incredible how 323 00:22:11.519 --> 00:22:15.880 impactful it is. And that's been like hugely eye opening for us. And 324 00:22:15.920 --> 00:22:19.200 I'll talk a little bit about it in the sense of like the evolution of 325 00:22:19.240 --> 00:22:22.559 what we saw with our with the evolution of our product, right because we 326 00:22:22.599 --> 00:22:26.599 built out the inbox, we built out texting. We would go in and 327 00:22:26.640 --> 00:22:30.519 completely modernize the texting part of the communication or a business and it would be 328 00:22:30.640 --> 00:22:36.759 a huge value. But we also saw that seventy percent of the communication with 329 00:22:36.759 --> 00:22:38.480 the customers and this is across the board. It might be a little lower, 330 00:22:38.480 --> 00:22:41.759 a little higher depending on how you like to operate your business, but 331 00:22:42.839 --> 00:22:49.400 typically seventy percent of the communication and a majority of the leads come in through 332 00:22:49.440 --> 00:22:55.119 phone. And so if you look at if you just look at that stat 333 00:22:55.160 --> 00:23:02.839 alone, to think about having a separate phone system, completely unintegrated into your 334 00:23:02.880 --> 00:23:07.880 processes, into your software, into how you're running, you know, just 335 00:23:08.400 --> 00:23:17.039 the whole system to help convert leads and service customers and phones often on an 336 00:23:17.079 --> 00:23:19.440 island, and it's seventy percent of the communication. It was just this huge 337 00:23:19.440 --> 00:23:22.279 disconnect. So we said, we have to bring these things together. We 338 00:23:22.440 --> 00:23:27.839 have to help help the business leverage all of these points of communication because there's 339 00:23:27.880 --> 00:23:32.240 so much you can you can get out of it as a business. Information 340 00:23:32.559 --> 00:23:37.200 and AI call summaries we'll get into that in a second, but also just 341 00:23:37.559 --> 00:23:42.960 providing that nice customer experience for the patient. And so we built out a 342 00:23:42.960 --> 00:23:48.039 phone system has taken us almost three years to build to this point with the 343 00:23:48.079 --> 00:23:52.240 full feature set, fully void built into the mobile app, so you can 344 00:23:52.240 --> 00:23:56.279 have access to all of the phones and the phone transferring from your phone. 345 00:23:56.640 --> 00:23:59.920 We have all the features and functionalities built into the mobile app. And then 346 00:24:00.119 --> 00:24:03.640 also you know, you can have your your hardware desk phones if want it, 347 00:24:03.839 --> 00:24:06.880 if needed. We have a lot of businesses just doing full soft phone 348 00:24:06.920 --> 00:24:08.559 because everyone has their cell phone as well, so that's kind of interesting piece 349 00:24:10.039 --> 00:24:12.799 we built this out. We pull it all into the text messaging conversations as 350 00:24:12.839 --> 00:24:17.839 well. So on the software interface you have a fully integrated system. All 351 00:24:17.880 --> 00:24:22.759 of your communication is out in front of you. You're able to have automations 352 00:24:22.839 --> 00:24:26.519 set up on your on your phone system. So think about this. If 353 00:24:26.559 --> 00:24:30.640 let's say the majority of your leads are coming in through phone calls, you 354 00:24:30.680 --> 00:24:33.640 are inevitably every business has missed phone calls. Oh yeah, and those are 355 00:24:33.680 --> 00:24:38.200 basically dollars walking out the door because you're the conversion drops a ton, because 356 00:24:38.240 --> 00:24:41.240 like we said, they're going out and they're having a new interaction with a 357 00:24:41.240 --> 00:24:47.440 different business, and they're probably lost. So you're missing phone calls. You're 358 00:24:47.480 --> 00:24:49.759 losing business because of those miss phone calls because your phone system's not tied in. 359 00:24:51.359 --> 00:24:52.680 So I'll just kind of walk through kind of the main features of how 360 00:24:52.720 --> 00:24:57.000 this how this flows. You call a podium phone system, if it's missed, 361 00:24:57.039 --> 00:25:00.400 you get an automatic text message back, we got you, right. 362 00:25:00.480 --> 00:25:06.400 We still are able to kind of hit that connection rate with every single lead, 363 00:25:06.960 --> 00:25:08.559 and so we're engaged and we're hooked with you no matter what. And 364 00:25:08.640 --> 00:25:12.759 actually most people are like, oh sweet, I'd rather text anyways. Right, 365 00:25:12.920 --> 00:25:17.960 they're only calling typically because they're not educated that you're a texting business. 366 00:25:18.039 --> 00:25:22.400 Sure, right, so that's pretty nice. Then let's say you do connect 367 00:25:22.400 --> 00:25:26.640 with them over the phone. We are transcribing the call in real time. 368 00:25:26.960 --> 00:25:30.720 We're also running AI on that phone call as well to summarize that. So 369 00:25:30.759 --> 00:25:34.519 we're building a customer profile in real time from what's being said with the AI 370 00:25:34.599 --> 00:25:37.799 tools that we are able to build in. And now when you hang up 371 00:25:37.799 --> 00:25:41.200 that call, you have a full transcript so you can go back and check 372 00:25:41.240 --> 00:25:45.640 what was said. This is super helpful at times, especially with like liabilities 373 00:25:45.640 --> 00:25:49.200 and thinking about different things with your employees. But then you have an AI 374 00:25:49.319 --> 00:25:52.519 summary. This is kind of a quick view summary, so that next time 375 00:25:52.559 --> 00:25:56.200 that person calls in or texts in, you check out that summary. Oh 376 00:25:56.240 --> 00:25:59.000 yeah, this is what we talked about. Well, here are the procedures, 377 00:25:59.039 --> 00:26:02.599 the follow ups. That summary continues and gets added on, it gets 378 00:26:02.640 --> 00:26:06.079 refined every call that you have, and so you build out this super robust 379 00:26:07.359 --> 00:26:12.160 profile of the customer, and you know, you can take all these interactions 380 00:26:12.160 --> 00:26:17.039 and then load them into you know, marketing campaigns later on. Sure, 381 00:26:17.279 --> 00:26:21.279 And so it's just interesting to see how something that was you know, is 382 00:26:21.319 --> 00:26:22.839 typically for most businesses. Yeah. I was just meeting with a mets BO 383 00:26:23.039 --> 00:26:27.759 yesterday and they said, yeah, we had your standard phone system completely separated 384 00:26:29.799 --> 00:26:33.799 from our the rest of our entire business. And like, now that we 385 00:26:33.839 --> 00:26:36.799 see it and we've seen the features that we can build around this, we 386 00:26:36.920 --> 00:26:41.079 just see so much unused value sitting there on the counter. When I see 387 00:26:41.079 --> 00:26:44.400 an old, unconnected phone total, I'm just like, man, there's so 388 00:26:44.559 --> 00:26:47.880 much untapped value that's sitting there. It's so it's so true. I am 389 00:26:47.920 --> 00:26:52.359 glad that you guys have brought this to the marketplace, the practice needs it, 390 00:26:52.640 --> 00:26:57.799 right And and to your point early on phone system and equated, why 391 00:26:57.839 --> 00:27:02.279 would I have a phone system. We have a supercomputer right here, right. 392 00:27:02.359 --> 00:27:06.400 But what I see and what I've seen historically, even robust practices, 393 00:27:07.039 --> 00:27:11.960 this is their phone system. And I may pass this phone to you because 394 00:27:12.000 --> 00:27:15.559 you're running the front desk right now, right, and if you miss a 395 00:27:15.599 --> 00:27:23.039 call on here or it's not a systemized solution to track inbound flow, automated 396 00:27:23.119 --> 00:27:29.400 response and have a consolidated system to actually follow up and capture information like you 397 00:27:29.400 --> 00:27:33.759 were saying. And so I think it's extremely underrated, and I think it's 398 00:27:33.839 --> 00:27:40.200 a huge tool that these practice owners need in order to have phone consolidation. 399 00:27:40.359 --> 00:27:44.119 Right, Like, if you look at like how you guys run your business, 400 00:27:44.200 --> 00:27:47.680 right, you have a phone system, right, it's your CRM system, 401 00:27:47.759 --> 00:27:51.559 right. You can train off of that, you can record phone calls 402 00:27:51.559 --> 00:27:55.079 off of that, you can record demo conversations off of that. So if 403 00:27:55.119 --> 00:27:57.079 you imagine this, like if you roll out a phone system like Podium for 404 00:27:57.079 --> 00:28:02.200 example, and you're able to right, you're able to have AI communication. 405 00:28:02.880 --> 00:28:06.079 You can now have rapport with patients on the follow up because it probably logs 406 00:28:06.079 --> 00:28:07.000 that information right there in front of you. Yeah, it's right there in 407 00:28:07.000 --> 00:28:10.680 front of you, and you can use it as a training exercise for like, 408 00:28:10.720 --> 00:28:14.880 Wow, why didn't we win that neurotalksin lead that came in that we 409 00:28:15.079 --> 00:28:18.599 spent one hundred dollars on a cost per lead? For right, why are 410 00:28:18.640 --> 00:28:22.599 we not converting on our phone inbound? Because we have this marketing agency, 411 00:28:22.640 --> 00:28:26.119 if you will, that's doing a great job of driving traffic, we're not 412 00:28:26.200 --> 00:28:29.960 converting, right, Well, let's learn about that, right. And I 413 00:28:29.960 --> 00:28:33.359 think that the business owner, the practice owner is always the best at closing 414 00:28:33.400 --> 00:28:37.160 the deals. But if you want to scale, you can't. You can't 415 00:28:37.160 --> 00:28:40.000 close every lead that comes in. You have to have a solid team that 416 00:28:40.079 --> 00:28:42.200 does in tools in order. Yeah, I love that. I love that 417 00:28:42.279 --> 00:28:45.680 example of the training, right because a lot of times this is lost. 418 00:28:45.680 --> 00:28:49.680 And you gave the example holding up your personal cell phone and we talked about 419 00:28:49.720 --> 00:28:55.039 personal life earlier. I mean, that's that's crazy, that's crazy, right, 420 00:28:55.160 --> 00:28:59.960 Like writing your business off your personal cell phone can get so so difficult. 421 00:29:00.079 --> 00:29:02.960 Yeah, and so some people like the way some people try to solve 422 00:29:02.960 --> 00:29:04.680 this. They Okay, I'll get a phone for the business. And so 423 00:29:04.720 --> 00:29:10.200 it's a separate cell phone. But the cell phone isn't designed to do a 424 00:29:10.200 --> 00:29:12.200 lot of these things that we're talking about, right, And so there's just 425 00:29:12.240 --> 00:29:18.079 a lot of untapped value there. And to your point about you know, 426 00:29:18.200 --> 00:29:21.759 driving the leads, you guys do such a good job of figuring out how 427 00:29:21.799 --> 00:29:27.400 to how to get these you know, highly targeted interested potential patients to the 428 00:29:27.440 --> 00:29:33.799 business. And every interaction, whether it's phone, call or text, you've 429 00:29:33.839 --> 00:29:36.920 got to be optimized, you do. You got to make sure that you 430 00:29:37.039 --> 00:29:41.359 have everything at least set yourself up to be able to win at the best 431 00:29:41.440 --> 00:29:44.839 rate, right And and you know, and that's a lot of what we 432 00:29:44.880 --> 00:29:48.400 try to do. Yeah, absolutely, And you know, like so growth 433 00:29:48.440 --> 00:29:52.839 Endine at my company, we build like the industry's most beautiful, esthetically pleasing 434 00:29:52.839 --> 00:29:56.200 websites that convert in aesthetics. It has to be attractive, has to be 435 00:29:56.240 --> 00:30:00.000 appealing, This is beauty right yep, yep, exactly. And I think 436 00:30:00.000 --> 00:30:03.440 think a lot of times, like the practice owners will just hone in on 437 00:30:03.480 --> 00:30:07.680 that. They just hone in on that because they I've interviewed a lot of 438 00:30:07.720 --> 00:30:11.599 them, and a lot of them are they're artists. They see every fine 439 00:30:11.640 --> 00:30:15.440 line and wrinkle, So imagine what they see on the visual of their site, 440 00:30:15.920 --> 00:30:18.400 right, And so that's a hard point to win, and we do 441 00:30:18.440 --> 00:30:23.519 a great job of it. But what we what we actually try to educate 442 00:30:23.559 --> 00:30:29.960 them on is called to action is data point connection, data entry. You 443 00:30:30.000 --> 00:30:32.920 can have a beautiful piece of art right if you want, you can have 444 00:30:32.960 --> 00:30:34.640 a canvas, but if there's not a booking button, a texting button, 445 00:30:34.680 --> 00:30:38.720 a chat button, fill out of contact form button, if they just if 446 00:30:38.720 --> 00:30:41.480 you end, then if you're spending marketing driving them to this piece of art 447 00:30:41.559 --> 00:30:47.400 that has zero call to action, it's it's a it's a waste unfortunately, 448 00:30:47.480 --> 00:30:49.039 Like you have to be able to capture the data and put it into a 449 00:30:49.079 --> 00:30:52.759 system to have automated follow up. And so for the practice owners out there, 450 00:30:53.519 --> 00:30:57.839 I'm a big fan of obviously aesthetically cleeping websites when that are fast mobile 451 00:30:57.839 --> 00:31:03.200 optimized, but take a moment and look at your sites and make sure they 452 00:31:03.240 --> 00:31:08.240 have great call to action web chats one, right, make sure that's on 453 00:31:08.279 --> 00:31:12.240 the site. Contact forms is the ability to text back and forth is one 454 00:31:12.279 --> 00:31:15.359 of them. So you can actually turn your I always call a website is 455 00:31:15.400 --> 00:31:21.279 like your second practice by default, it's your digital practice. Right, you 456 00:31:21.279 --> 00:31:23.599 can get more eyeballs there than your physical location. Very true. Right, 457 00:31:23.640 --> 00:31:27.680 And so by having that, but if it's not set up correctly, it's 458 00:31:27.720 --> 00:31:30.000 way more than a piece of art. And I think that's one thing that 459 00:31:30.039 --> 00:31:33.599 I'd like to educate the audiences on it is is just make sure you have 460 00:31:33.680 --> 00:31:38.039 great call to action so you can capture information and convert leads into long term 461 00:31:38.079 --> 00:31:41.079 patients. Yeah. I love that point. And yeah, you guys do 462 00:31:41.160 --> 00:31:45.359 such a good job on the aesthetic side because you have to appeal to that 463 00:31:45.519 --> 00:31:48.599 patient, right, and that's what's in their mind, right, it's going 464 00:31:48.640 --> 00:31:52.960 to it's what's going to resonate as they're doing their research and kind of connect 465 00:31:52.960 --> 00:31:57.519 to that that connect to the emotional piece of what they're thinking about. Right, 466 00:31:57.559 --> 00:32:00.559 you have to think of their motive is what they're searching for. You 467 00:32:00.599 --> 00:32:04.480 want to connect to that emotion. It's a powerful emotion. Very true. 468 00:32:04.480 --> 00:32:07.440 And so you guys do a great job with that. And it's like, 469 00:32:07.519 --> 00:32:12.079 I'm so glad that we have our partnership because you can't have one without the 470 00:32:12.119 --> 00:32:14.799 other. Right, you can have incredible call the actions, but if you're 471 00:32:14.799 --> 00:32:17.160 not making that emotional connection, right, the conversion is not going to be 472 00:32:17.200 --> 00:32:22.680 high. You can have great aesthetics, but if you don't have the conversion 473 00:32:22.720 --> 00:32:27.200 piece and kind of the connection into it a great customer experience, it's going 474 00:32:27.279 --> 00:32:31.000 to fall off. And very often we see, you know, different practices 475 00:32:31.160 --> 00:32:35.759 being good at one of those two things, and it's great. It's great 476 00:32:35.759 --> 00:32:37.000 to be really good at the aesthetics side, right. Some people have a 477 00:32:37.000 --> 00:32:39.960 great eye for that and they can partner with you guys and put together a 478 00:32:39.960 --> 00:32:45.799 beautiful website. But sometimes they're missing that other piece. And then other times, 479 00:32:45.799 --> 00:32:49.519 like people think very operationally, they're thinking a lot about conversion, but 480 00:32:49.599 --> 00:32:52.200 you neglect the aesthetics. And so it is just such an important balance to 481 00:32:52.240 --> 00:32:55.920 have both those things. Yeah, well said, No, absolutely, I'm 482 00:32:57.000 --> 00:33:00.839 super excited on the partnership as well. You have we in the headquarters right 483 00:33:00.839 --> 00:33:02.519 now. By the way, guys, this is podium. My first time 484 00:33:02.519 --> 00:33:07.279 here, very cool facility. Was have the opportunity with your sales team, 485 00:33:07.839 --> 00:33:12.519 meet with Shannon, who's your your partner director. She's phenomenal, by the 486 00:33:12.519 --> 00:33:15.839 way, No, and so I agree. And one of the things that 487 00:33:15.880 --> 00:33:22.880 I want to just talk about really quick before we close out is the emotional 488 00:33:22.960 --> 00:33:29.640 factor. Right, as a practice owner, your patients are not buying botox. 489 00:33:30.599 --> 00:33:34.599 They're buying self confidence. Right, They're buying self confidence when they find 490 00:33:34.640 --> 00:33:37.160 you conduct a search and they've made up their mind because they you have great 491 00:33:37.160 --> 00:33:39.640 review you have great placement, you have great site, you have great call 492 00:33:39.720 --> 00:33:44.880 to action, you have all the tools you're gonna you're gonna naturally scale because 493 00:33:44.920 --> 00:33:47.240 you're good at your craft. But I just wanted to close in on that 494 00:33:47.400 --> 00:33:52.480 is just making sure that the audience knows like your buyer is buying confidence. 495 00:33:52.559 --> 00:33:55.880 Yeah, I love that. And this it's something that you build on over 496 00:33:55.960 --> 00:33:59.640 time as you go, as you unlock into the next step. Right, 497 00:33:59.640 --> 00:34:04.000 because let's say the beautiful website. Okay, this confidence starts to build, 498 00:34:04.240 --> 00:34:06.359 right. You start, Okay, I think I can trust this practice. 499 00:34:06.359 --> 00:34:08.519 You read a few reviews, Okay, this is validating. This is building 500 00:34:08.559 --> 00:34:14.079 confidence. And it's really important to like, as you build this confidence and 501 00:34:14.119 --> 00:34:19.320 trust with a potential patient, to make sure that you don't have one step 502 00:34:19.320 --> 00:34:23.480 in that process that has dissonance, right where it's like you're building the confidence 503 00:34:23.519 --> 00:34:27.039 and trust and then something comes at them and they're like, oh man, 504 00:34:27.079 --> 00:34:30.559 I didn't expect it to not be able to get a hold of anybody for 505 00:34:30.599 --> 00:34:32.480 the entire three day weekend and not know if they're in office or whatever. 506 00:34:32.559 --> 00:34:36.280 You know what I mean, Like, I have a pretty important question and 507 00:34:36.760 --> 00:34:40.039 breaking that trust right. So it's a delicate thing, but I think you 508 00:34:40.119 --> 00:34:45.599 nailed it. Like you, they are, you know, buying into confidence 509 00:34:45.760 --> 00:34:50.519 right on the relationship that they're going to have with you, the results that 510 00:34:50.519 --> 00:34:53.880 they're going to have, and you know, it's just a it's it's a 511 00:34:53.920 --> 00:34:58.920 really great space. And you mentioned the team really quick, and I just 512 00:34:58.960 --> 00:35:01.320 got to say, yeah, we have just such a great passionate team here 513 00:35:01.320 --> 00:35:06.920 at Podium, I mean from the beginning. You know, finding the right 514 00:35:06.960 --> 00:35:12.199 people that care about what they do and care about the people they're serving makes 515 00:35:12.239 --> 00:35:15.239 all the difference. I'm sure you guys have found the same thing with Growth 516 00:35:15.320 --> 00:35:20.840 ninety nine. And you know that team they care about the industry. They're 517 00:35:21.360 --> 00:35:25.320 you know, industry experts and trying to become better experts every day because it's 518 00:35:25.360 --> 00:35:30.960 just such an amazing space right now. And you know, the space with 519 00:35:31.000 --> 00:35:36.960 medical aesthetics is moving quickly with new technology and great new products and procedures and 520 00:35:37.000 --> 00:35:40.360 treatments, and you have tech moving very quickly, and so you know what 521 00:35:40.440 --> 00:35:43.440 a great time. It is a great time, absolutely, And I have 522 00:35:43.519 --> 00:35:46.320 the opportunity to hang out with some of your staff in Miami at one of 523 00:35:46.360 --> 00:35:51.639 the it was a set ex Global. Okay, we had a wonderful time. 524 00:35:51.639 --> 00:35:55.039 We hit it off. It was very natural. They're eager to just 525 00:35:55.800 --> 00:36:01.639 continuously learn and they're very passionate about Podium and they're very passionate about helping the 526 00:36:01.760 --> 00:36:07.400 user, helping the customer. So I can feel that from them whether outside 527 00:36:07.440 --> 00:36:09.960 of HQ by the way, So that's great. You have great culture here. 528 00:36:10.000 --> 00:36:15.320 You guys have done an incredible job and I've really enjoyed the conversation. 529 00:36:15.440 --> 00:36:19.559 So I appreciate your time. Before we close out, Where is the best 530 00:36:19.719 --> 00:36:22.280 where should people find you if they are interested in saying, you know, 531 00:36:22.360 --> 00:36:27.519 I want to learn more about the Podium. Where is the best place for 532 00:36:27.559 --> 00:36:29.800 them to find you guys? Yeah, best place to go through our website. 533 00:36:30.000 --> 00:36:31.559 We try to make it easy and kind of practice what we preach to 534 00:36:31.559 --> 00:36:36.039 make it easy to connect with us. Yeah, and you know, get 535 00:36:36.519 --> 00:36:39.320 to you know, seeing a potential demo the product quickly and getting a lot 536 00:36:39.320 --> 00:36:44.480 of your questions answered. So the website I think we have also if you 537 00:36:44.480 --> 00:36:46.320 go to Growth ninety nine, I think we have a link over to kind 538 00:36:46.320 --> 00:36:50.760 of our partnership page where we talk about our partnership with Growth ninety nine and 539 00:36:51.239 --> 00:36:53.719 kind of the benefits that come with that. So yeah, either either places 540 00:36:53.760 --> 00:36:57.760 I think through you guys, or through us, that's that's the best place 541 00:36:57.800 --> 00:37:00.800 to find us, get connected with this team that we're talking about that really 542 00:37:00.800 --> 00:37:06.440 will take care of you and and you know, even sharing all the things 543 00:37:06.480 --> 00:37:09.199 that we've learned could be really helpful, just to hear the things that we've 544 00:37:09.280 --> 00:37:13.800 learned of what's best practices in the space right now, and you know how 545 00:37:13.800 --> 00:37:16.159 we could potentially accelerate and help your business Absolutely there to have it, guys, 546 00:37:16.239 --> 00:37:19.239 you can go to Podium dot com. You can also go to Growth 547 00:37:19.480 --> 00:37:23.639 dot com forward Slash partners by the way, there is a partnership relationship there, 548 00:37:23.760 --> 00:37:28.800 So there is a nice opportunity if you come in and there's a connection 549 00:37:28.840 --> 00:37:31.440 between Growth manin and Podium. I think there is a nice incentive there as 550 00:37:31.440 --> 00:37:35.480 well. Yeah, we have a great discount and yeah it'll be great, 551 00:37:35.559 --> 00:37:37.840 awesome, awesome, cool guys. Well, thank you guys so much for 552 00:37:37.960 --> 00:37:39.880 joining I appreciate it, Dennis. It's an honor. Thank you so much 553 00:37:39.880 --> 00:37:45.079 for being on the show. Thank you guys so much. Until next time, Happy injecting