This is Medical Millionaire, the podcast helping your medspot increase in status, visibility,
and profitability. Join your host as he dispels mis shares trends, and
gives you actionable steps today that will take your medical practice to the next level.
Here's your host, expert marketer and founder of Growth ninety nine, Cameron
Hemphill. Hey, guys, Cameron Hemppil here, welcome to Medical Millionaire.
I'm your host, and today I have a wonderful Utah, well known entrepreneur
co founder of Podium. I have Dennis still with us and we're going to
get into everything when it comes to marketing, when it comes to marketing,
automation and everything that really is going to help your medspot go to the next
level with all the cool new technology that we have. And so Dennis,
thank you so much. Man. I know you're super busy. Welcome to
the show. Thanks, thanks for having me and excited to chat. Yeah,
thank you so much. I mean I've looked up to Podium for many
years. You guys have an incredible business and I have We have a business
outside of the podcast, Growth ninety nine. I know that a lot of
the audience knows that, but as we see this industry scale and grow.
We're constantly saying that it needs a tremendous amount of tech, right, and
a lot of metspas, whether you're in plastics, only, aesthetics, even
cosmetics, they need a tremendous amount of technology to handle the amount of marketing
that's taking place. Right. So talk to us a little bit about how
you have been able to help met spas in general really help convert leads and
scale the practice. Yeah, it's super exciting time right now because there is
so much emerging technology and it's a competitive at space, and so you know,
everybody's kind of pushing each other to get after the lead and you know,
be successful. And there's a high demand right now for metspot specifically from
what we've seen with our customers, and so it's just an exciting kind of
time all around. And the technology side is really exciting because it's moving fast.
Right. You have everything from AI and obviously texting, and when all
of these new communication tools come together, it can be super effective for a
business. And so one of the things that we see is, you know,
as Podium started out, our main focus, I mean we were two
on expecting entrepreneurs from Utah to you know, start this business and you wouldn't
really expect it from me and my co founder. But when we started out,
we picked like one small problem and that was reviews because we saw it
it was kind of new. This was about ten years ago, so Google
reviews was actually a new thing on the market and it was having a huge
impact on these businesses. Right, We've all been programmed to use reviews to
make purchase decisions and decide where to go, and businesses had no clue really
how to handle it. So that was an easy problem for us to see
at that time to say, Okay, if we can help businesses get reviews
from happy customers and really show what kind of business they are, this is
going to have a huge impact. And it did, and so that's what
fueled a lot of our growth at the beginning. And now, like over
the years, we've seen this expand into some super interesting areas. Right,
we saw the power of being able to leverage texting and so we built out
the inbox and we saw how effective that was compared to email and other channels.
So we moved into leveraging texting to be able to market to your customers
and start using a form of communication that we are all used to, because
the worst thing for a consumer is to start interacting with a business and start
getting interacted back in a way that is super uncomfortable. Right. So we've
probably all been there, whether it's you know, whatever type of local business,
but just let's say a medspot that maybe hasn't modernized yet. Right,
So I'm a prospect. I find a medspot that looks good, you know,
close to proximity, looks like they have good reviews, and I reach
out and maybe I get an email back. Right, I go in.
I have some services, they said, and I'll send you a bill in
the mail. Right. Like these type of like archaic interactions that we're not
used to. These are the ones that kind of like start to break up
that customer experience and just go against the grain of what everyone is expecting,
because we're all expecting this beautiful Amazon kind of customer experience that we're all used
to online and you can go to a local business and get the complete opposite,
right. And so one of the things that we try to do is
close that gap between you know, what we are all accustomed to on really
great customer experiences from doing our research, interacting with the business on communication channels
that we're used to, like being able to have a smooth experience throughout our
services and then being able to you know, do payment, check out and
come back really really smoothly. That's what we expect, right. We have
too many experiences that we have every single day online that are just fully optimized
for that, right and so when we go into a local business and it's
not meeting those expectations, it can really throw a wrench in it from a
customer experience perspective. So we try to bridge that gap. We try to
close that gap as much as possible and have you know, if you're if
you're leveraging podium, you're going into a local business and you're having an experience
that is extremely smooth, meeting all of your expectations. You're not only coming
back, but you're telling your friends this place is awesome right right now.
And I completely agree, and I think that what it comes down to is
the best customer experience, right and we're we live in a very demanding market
and world right now. We want instant gratification yep, right, and so
we if we conduct a search online for a product or service, that we
need. And let's go into let's go into medical set experience specifically, and
let's talk about the reviews. Right, I am actively sing to get a
service or a treatment done in my local market, for example, because I
don't want to maybe I don't want to drive very far. I'm gonna go
to the internet, right, or I'm going to ask a friend or something,
but most likely I'm gonna conduct my research online. We can get tons
of information online. If I find a practice that has a wonderful review ranking,
let's call it four point nine five stars. And these these reviews are
consistent and constant as a consumer right for me, and I would say this
is a very demanding industry to have a positive reputation. Oh yeah, I
mean you are literally touched in the human body. Yeah, it's a it's
a very intimate, like person. A lot of these procedures are super intimate,
super personal. They are a high ticket price. It's the combination of
those two that make it. Like, specifically, you gotta have that validation
from reviews, like even a referral from a friend. You're gonna check same
with like a restaurant like your friend's like, oh, it's a really good
restaurant. You're still gonna look at it. You're gonna look right, But
this is even more because you're like, oh yeah, man, this is
like a very personal experience. You know. Some of these procedures you want
as much validation as possible one hundred percent, and you have to have a
system, right Like I see a ton of times because I've been in the
ascetic space since twenty sixteen, and I see a lot of practices that are
very robust. They have lots of volume, and their review count is very
low, even though they've been in business for a long time, you know,
And I'll ask them about that. I'm like, well, I know
that you have way more patience than what the review count shows to the public
eye, you know, And they say, well, well, we've never
really had a system where we'll just ask them here and there. But to
your product and to your point, if you have a system, automated process,
a tool if you will, that is leveraged by the team and rolling
that out effectively into your practice, you are going to balloon your the public
guy's experience of understanding who you are and how great you are. Yeah,
it's really two angles. So one, yeah, if you're using Podium,
for example, you're going to be able to easily get reviews from a high
percent of your customers. So the volume compared to people who maybe don't have
a process around this can sometimes be ten x. Right, the number of
reviews that you're getting as a practice at a practice compared to somebody who,
like you said, is kind of they're aware of it. They're asking their
staff occasionally they'll ask like a really happy patient or client, But you could
be ten x just by having the right system in place. And that's what
we try to do with Podium, and that is going to like the example
you were using, we talked to some business. They're incredible businesses, and
then you look online, you're saying, everybody that's looking you up, you're
giving a complete different kind of representation of what their experience is, what your
kind of trust level is, your establishment. Some of these business have been
around for a long time, developed a lot of trust with their current customer
base, but for new customers, that's not showing right. And I'm curious
from your like, from your side on the on the agency side, what
what are some of the what are some of the averages I would I'm curious
what are some of the average but ad budgets that you see monthly ad budgets
that you see? Yeah, great question. So yeah, so if the
audience you know, we I'm the founder of Growth ninety nine to wear an
agency for this for the space, right, And so I love the question
because it's a it's everywhere, and sometimes they'll turn on budgets and off budgets
for protech, you know, guys like you and I. Yeah, I
if I was to shut off our ad budget, I could consider that suicide.
Right. We're never going to shut up for people. You're not gonna
shut up for, Like, marketing is very important to write for New Legion,
right. But to put back to your point, you know, I
would say the average practice, depending on how many locations ye have great trends
right around, you know, one thousand to two thousand dollars a month in
AD spend. Wow. And that's cross platform. I think we're talking Facebook,
Instagram, at and Google and now TikTok, right, And so it's
a that's you know, that's a substantial amount of ad budget, right.
You have a huge investment there. And I think what people don't realize is
that all funnels still down to this filter, just like on Amazon, right
you're searching, maybe people are spending a lot of money on Amazon. I
mean, it's like it's just a very good example because we're all familiar with
it, right, and then highlights this product. If it's a three point
two with fifteen reviews, you're rolling right past it. And so it really
is thinking about we think about the first checkbox, and we think about reviews
and reputation. You know, that's the first thing that we like to establish
with the businesses that we work with. It really is making sure you don't
have a complete filter on all of the ad spend that you're spending, right,
And it's so surprising some of these businesses they don't realize it. They
turn it on right, they get a bunch of reviews, and they realize,
oh my gosh, I was impacting my conversion of my ads in a
way that I had no idea. Right, It's just it just was halting
the funnel or just completely squeezing that funnel of leads and a lot of people
were walking away. Yeah, one hundred percent. And I mean it's it's
a critical point to have, Like I think, you know, running a
business, whether it's it's a practice or or any type of business that's in
high demand. There are so many things you have to do from a marketing
standpoint, so many systems you have to have in place. You know,
as a practice owner, you have the EMR, you have the CRM,
you have the digital marketing, you have the landing pages, you have the
website, you know, and all that has to connect together in order to
effectively produce the leads that you're that you're looking for, right, and also
like continuously to get word of mouth. Right. So, let's say you
spend two thousand dollars a month on ad spend, which for a dspas is
a decent amount of revenue or expense. And so when you're spending that and
they have the reviews and the leads are coming in and you are converting and
you're doing a great job at your craft by the way, you're actually gonna
get word of mouth referral from those new leads. And so then it just
expands by itself, yep. Right, It creates this incredible cycle with returning
customers, word of mouth referrals, and we see this kind of growth engine
start to happen for these businesses where you lay the foundation with your reputation reviews
that starts providing a bigger funnel. You get really good at responding. And
I'll take a second to kind of talk about this quick response to leads because
it's a key thing we focus on, and you mentioned it. To be
effective at advertising, you've got to hit all these channels, and it can
be it can seem a little overwhelming, right because, like you said,
there's systems that the business you're running, you know, probably super busy trying
to grow your medical aesthetics business, and it could be hard to track all
these and you know, you could be really good at one, Hey,
we're really good at answering the phones, but you know we're like half a
day on response time on email or Instagram, and it's just hard to be
so for we have this incredible stat that we're able to track with all of
our businesses, But fifty three percent of the time the consumer goes when they're
doing research. Let's say they're searching for a medical hostetics. They have a
specific procedure or product that they want to get, and they're doing research and
they're looking through who am I going to go to buy? Me? In
this research process process, fifty three percent of the time, the consumer goes
with the business that responds first yep, and that engages effectively fifty three percent
of the time. And so quick response is just as important as any response,
true, Right, And you have all these channels coming in, you're
spending all this money across all these channels. You've got to be really good
every single time at being that first one. And that can just be very
difficult because I got to go into the I got to go into this app,
I got to go into this app, I got to be watching this,
watching that, and it's just too hard to track. So we have
a product called lead Drive, and that consolidates all of those leads across all
those channels. It gets some automatic text right away, like you just turn
on the automation, so you know no one's going to beat you on speed
to lead right for that right, so you know you're gonna be first one
to respond. And that's giving your office the opportunity to engage and grab all
of that fifty three percent and not lose it to somebody else, right.
So you have that, and then from there it's providing that smooth customer experience
through the communication that they want right, texting, phone calls when needed,
and pulling that all together. So I completely agree. I think the speed
to lead component that you talk about is critical and a lot of times these
practice owners, they are the majority revenue maker of the practice, right.
A lot of injectors, if you will, will start out, maybe they
came from another practice. Maybe they that they've been in nursing or something and
they want to open up their practice. Well, they're a single operator for
for a while, a lot of them. And as being a single operator,
they're doing services and treatments. How are they able to get back to
these leads that are coming in. They're spending money on marketing, They're spending
money on these tools, EMRs, online bookings, websites, SEO, all
this stuff. But I'm doing injectables right now and leads are coming in right.
So it's critical to have these tools because I'm a big fan of tools.
I'm a big tools keep cost down and it eliminates error and it increases
like conversions, and it kind of just runs the business as you're doing your
crap now as you go to like bring on another provider and another provider,
maybe it's an esthetician or whatever it is. And by the way, for
the audience, I'm also talking you have multiple practices too. It's imperative that
you have these tools in place so your speed to lead because now you're spending
more on marketing, right, and now you're becoming more competitive, and as
you continue to spend more on marketing, you have to be tight, more
tight because more leads are coming and you can't call every single one of them
like immediately, I guess, unless you have a call center, a big
sales team if you will. But tools is what I'm a big fan of
is saying invest in these tools. They're low cost, they're risk free.
If you will turn them off, if you help right in most jazz,
you're gonna love them and it's going to help grow their practice. Yeah and
yeah, I love that example because a lot of these practitioners are you know,
kind of the closers as well, right, They're the ones that are
best at selling the services, selling the practices, and it's hard for them
to be everywhere at once, and so you want tools that are able to
expand your reach throughout the day and for after hours. Because the nice thing
about text is it takes synchronous, right, And so the last thing you
want as a potential patient is to you know, oh, this, this,
this, this place looks really great. You know a great reviews.
You know, you did great on the marketing, right, great on the
reviews, did everything right in the funnel well, and they have text this
is great text the business silence, right, Yeah, Like that's the last
thing you want, right. So you want automations to be able to say,
hey, we're here, we're engaged, we might be busy, but
we'll get back to you. And you want that after hours as well.
And the nice thing is, I mean, we have one of our medical
estheticians that basically they convert most of their leads after hours because she is like,
yeah, like I said, she's kind of the closer on getting like
patients totally sold into the business and on the schedule, and she's doing procedures
during the day and these leads. A lot of the leads come in after
hours too. Sure, the last thing you want to do is restrict your
business to say, hey, you know, if you're restricting your business to
only working hours and you're spending all this money on marketing, you're really kind
of again just squeezing that funnel and making it really tough to get conversion.
But you want to be able to expand outside of those business hours, so
she gets a lot of leads after hours. We get she could they get
the automatic text, so even if she's at dinner or something, she gets
back to twenty minutes. Customer like, no problem, right, the customers
waiting, the client was waiting for it, the patient was waiting for it,
and she's able to jump on answer, get it on the schedule.
And I mean she's working around the clock and their practice. You know,
you stack that up over a week or a month or a quarter, and
you're getting way ahead. Thank you for listening to Medical Millionaire. I wanted
to take just a few short moments and tell you all about Growth ninety nine
University. Naturally, if you're listening to Medical Millionaire, the success of your
medspot is extremely important to you, and as it should be. And if
you're listening to Medical Millionaire, you are obviously looking for the best most effective
ways to take your medspot to the next level in both profit and customer success.
Enter Growth ninety nine University, ranging from online education courses all the way
to the full suite of marketing and webster services. Growth ninety nine has your
MEDSPA covered. No matter the challenges that you're facing, we are ready and
able to help you achieve your next level in business profit and freedom. To
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dot com and while you're there, click the university link and check out the
companion course to this very podcast, back to the show. Yeah, And
I think like you know, as a as a practice owner, right and
wanting to scale the practice and get back to every lead because we know we
want to get back to everybody that's reaching out. But as you're doing the
service or treatment in this you know, kind of talking to single provider if
you will, right now, And I see a single provider come in and
all of a sudden, they have multiple providers in six months. Like that's
how fast you know this space is yep. But they also don't want to
They need a life outside of the practice. Oh yeah right, like yeah,
yeah, their mom, dad, family, a lot, right,
everybody has a lot going on, lot going on, and if you're you
know, like if you're constantly working and on that phone, like there's also
impact outside the practice. So again, like back to the kind of the
point I was saying, is tools can help your life as well. Yeah,
it can. It frees up time, right, And there's I talk
about time being one of the most I mean, if not the most valuable
asset we have, and and by investing in tools and automation like this really
helps obviously conversion, but helps with with free of your time. Yeah,
and that is I mean, you know, not to get too much of
you about it, but I think it's one of the most fulfilling things that
me and my co founder talk about hearing from our customers is when they say,
hey, you know, Podium has been an incredible thing for my business,
but it's also been an incredible thing for my personal life, right because
it's helped me to manage these things be really successful, but also have the
time to do the things that are important to me in my life. And
so yeah, I think that's I think that's a great point. Yeah,
no, absolutely, And so the other thing, I want to pivot just
for a second. And I know you're super busy and we got to go,
we got to wrap it up soon. I know, we got a
little bit of time left, but I want to talk about the phone system
that you guys have rolled out, and I obviously I know about some of
the features that you guys have when it comes to reviews, when it comes
to chat, when it comes to texting, payments. The phone is a
new thing that I've heard about and that the practice needs this. The practice
needs the ability to have a consolidated system to when the phone rings, because
because companies like mine, we want the phone ring. But I only answered
I want to log of it, right, I want to actually track that
data so I can track the clicks and I can track the conversions. Talk
to us about this the phone feature and tool that you guys have rolled out,
because I think the audience would love to learn about that. Yeah,
it's incredibly important and a lot of times underrated. Like when you think about
tech, phone system is not the first thing that comes to your mind,
right, You're thinking AI. You know texting can make sense. You're definitely
thinking software and marketing, automation and all these things When you say tech for
a business, phone systems not atop the list. But it is incredible how
impactful it is. And that's been like hugely eye opening for us. And
I'll talk a little bit about it in the sense of like the evolution of
what we saw with our with the evolution of our product, right because we
built out the inbox, we built out texting. We would go in and
completely modernize the texting part of the communication or a business and it would be
a huge value. But we also saw that seventy percent of the communication with
the customers and this is across the board. It might be a little lower,
a little higher depending on how you like to operate your business, but
typically seventy percent of the communication and a majority of the leads come in through
phone. And so if you look at if you just look at that stat
alone, to think about having a separate phone system, completely unintegrated into your
processes, into your software, into how you're running, you know, just
the whole system to help convert leads and service customers and phones often on an
island, and it's seventy percent of the communication. It was just this huge
disconnect. So we said, we have to bring these things together. We
have to help help the business leverage all of these points of communication because there's
so much you can you can get out of it as a business. Information
and AI call summaries we'll get into that in a second, but also just
providing that nice customer experience for the patient. And so we built out a
phone system has taken us almost three years to build to this point with the
full feature set, fully void built into the mobile app, so you can
have access to all of the phones and the phone transferring from your phone.
We have all the features and functionalities built into the mobile app. And then
also you know, you can have your your hardware desk phones if want it,
if needed. We have a lot of businesses just doing full soft phone
because everyone has their cell phone as well, so that's kind of interesting piece
we built this out. We pull it all into the text messaging conversations as
well. So on the software interface you have a fully integrated system. All
of your communication is out in front of you. You're able to have automations
set up on your on your phone system. So think about this. If
let's say the majority of your leads are coming in through phone calls, you
are inevitably every business has missed phone calls. Oh yeah, and those are
basically dollars walking out the door because you're the conversion drops a ton, because
like we said, they're going out and they're having a new interaction with a
different business, and they're probably lost. So you're missing phone calls. You're
losing business because of those miss phone calls because your phone system's not tied in.
So I'll just kind of walk through kind of the main features of how
this how this flows. You call a podium phone system, if it's missed,
you get an automatic text message back, we got you, right.
We still are able to kind of hit that connection rate with every single lead,
and so we're engaged and we're hooked with you no matter what. And
actually most people are like, oh sweet, I'd rather text anyways. Right,
they're only calling typically because they're not educated that you're a texting business.
Sure, right, so that's pretty nice. Then let's say you do connect
with them over the phone. We are transcribing the call in real time.
We're also running AI on that phone call as well to summarize that. So
we're building a customer profile in real time from what's being said with the AI
tools that we are able to build in. And now when you hang up
that call, you have a full transcript so you can go back and check
what was said. This is super helpful at times, especially with like liabilities
and thinking about different things with your employees. But then you have an AI
summary. This is kind of a quick view summary, so that next time
that person calls in or texts in, you check out that summary. Oh
yeah, this is what we talked about. Well, here are the procedures,
the follow ups. That summary continues and gets added on, it gets
refined every call that you have, and so you build out this super robust
profile of the customer, and you know, you can take all these interactions
and then load them into you know, marketing campaigns later on. Sure,
And so it's just interesting to see how something that was you know, is
typically for most businesses. Yeah. I was just meeting with a mets BO
yesterday and they said, yeah, we had your standard phone system completely separated
from our the rest of our entire business. And like, now that we
see it and we've seen the features that we can build around this, we
just see so much unused value sitting there on the counter. When I see
an old, unconnected phone total, I'm just like, man, there's so
much untapped value that's sitting there. It's so it's so true. I am
glad that you guys have brought this to the marketplace, the practice needs it,
right And and to your point early on phone system and equated, why
would I have a phone system. We have a supercomputer right here, right.
But what I see and what I've seen historically, even robust practices,
this is their phone system. And I may pass this phone to you because
you're running the front desk right now, right, and if you miss a
call on here or it's not a systemized solution to track inbound flow, automated
response and have a consolidated system to actually follow up and capture information like you
were saying. And so I think it's extremely underrated, and I think it's
a huge tool that these practice owners need in order to have phone consolidation.
Right, Like, if you look at like how you guys run your business,
right, you have a phone system, right, it's your CRM system,
right. You can train off of that, you can record phone calls
off of that, you can record demo conversations off of that. So if
you imagine this, like if you roll out a phone system like Podium for
example, and you're able to right, you're able to have AI communication.
You can now have rapport with patients on the follow up because it probably logs
that information right there in front of you. Yeah, it's right there in
front of you, and you can use it as a training exercise for like,
Wow, why didn't we win that neurotalksin lead that came in that we
spent one hundred dollars on a cost per lead? For right, why are
we not converting on our phone inbound? Because we have this marketing agency,
if you will, that's doing a great job of driving traffic, we're not
converting, right, Well, let's learn about that, right. And I
think that the business owner, the practice owner is always the best at closing
the deals. But if you want to scale, you can't. You can't
close every lead that comes in. You have to have a solid team that
does in tools in order. Yeah, I love that. I love that
example of the training, right because a lot of times this is lost.
And you gave the example holding up your personal cell phone and we talked about
personal life earlier. I mean, that's that's crazy, that's crazy, right,
Like writing your business off your personal cell phone can get so so difficult.
Yeah, and so some people like the way some people try to solve
this. They Okay, I'll get a phone for the business. And so
it's a separate cell phone. But the cell phone isn't designed to do a
lot of these things that we're talking about, right, And so there's just
a lot of untapped value there. And to your point about you know,
driving the leads, you guys do such a good job of figuring out how
to how to get these you know, highly targeted interested potential patients to the
business. And every interaction, whether it's phone, call or text, you've
got to be optimized, you do. You got to make sure that you
have everything at least set yourself up to be able to win at the best
rate, right And and you know, and that's a lot of what we
try to do. Yeah, absolutely, And you know, like so growth
Endine at my company, we build like the industry's most beautiful, esthetically pleasing
websites that convert in aesthetics. It has to be attractive, has to be
appealing, This is beauty right yep, yep, exactly. And I think
think a lot of times, like the practice owners will just hone in on
that. They just hone in on that because they I've interviewed a lot of
them, and a lot of them are they're artists. They see every fine
line and wrinkle, So imagine what they see on the visual of their site,
right, And so that's a hard point to win, and we do
a great job of it. But what we what we actually try to educate
them on is called to action is data point connection, data entry. You
can have a beautiful piece of art right if you want, you can have
a canvas, but if there's not a booking button, a texting button,
a chat button, fill out of contact form button, if they just if
you end, then if you're spending marketing driving them to this piece of art
that has zero call to action, it's it's a it's a waste unfortunately,
Like you have to be able to capture the data and put it into a
system to have automated follow up. And so for the practice owners out there,
I'm a big fan of obviously aesthetically cleeping websites when that are fast mobile
optimized, but take a moment and look at your sites and make sure they
have great call to action web chats one, right, make sure that's on
the site. Contact forms is the ability to text back and forth is one
of them. So you can actually turn your I always call a website is
like your second practice by default, it's your digital practice. Right, you
can get more eyeballs there than your physical location. Very true. Right,
And so by having that, but if it's not set up correctly, it's
way more than a piece of art. And I think that's one thing that
I'd like to educate the audiences on it is is just make sure you have
great call to action so you can capture information and convert leads into long term
patients. Yeah. I love that point. And yeah, you guys do
such a good job on the aesthetic side because you have to appeal to that
patient, right, and that's what's in their mind, right, it's going
to it's what's going to resonate as they're doing their research and kind of connect
to that that connect to the emotional piece of what they're thinking about. Right,
you have to think of their motive is what they're searching for. You
want to connect to that emotion. It's a powerful emotion. Very true.
And so you guys do a great job with that. And it's like,
I'm so glad that we have our partnership because you can't have one without the
other. Right, you can have incredible call the actions, but if you're
not making that emotional connection, right, the conversion is not going to be
high. You can have great aesthetics, but if you don't have the conversion
piece and kind of the connection into it a great customer experience, it's going
to fall off. And very often we see, you know, different practices
being good at one of those two things, and it's great. It's great
to be really good at the aesthetics side, right. Some people have a
great eye for that and they can partner with you guys and put together a
beautiful website. But sometimes they're missing that other piece. And then other times,
like people think very operationally, they're thinking a lot about conversion, but
you neglect the aesthetics. And so it is just such an important balance to
have both those things. Yeah, well said, No, absolutely, I'm
super excited on the partnership as well. You have we in the headquarters right
now. By the way, guys, this is podium. My first time
here, very cool facility. Was have the opportunity with your sales team,
meet with Shannon, who's your your partner director. She's phenomenal, by the
way, No, and so I agree. And one of the things that
I want to just talk about really quick before we close out is the emotional
factor. Right, as a practice owner, your patients are not buying botox.
They're buying self confidence. Right, They're buying self confidence when they find
you conduct a search and they've made up their mind because they you have great
review you have great placement, you have great site, you have great call
to action, you have all the tools you're gonna you're gonna naturally scale because
you're good at your craft. But I just wanted to close in on that
is just making sure that the audience knows like your buyer is buying confidence.
Yeah, I love that. And this it's something that you build on over
time as you go, as you unlock into the next step. Right,
because let's say the beautiful website. Okay, this confidence starts to build,
right. You start, Okay, I think I can trust this practice.
You read a few reviews, Okay, this is validating. This is building
confidence. And it's really important to like, as you build this confidence and
trust with a potential patient, to make sure that you don't have one step
in that process that has dissonance, right where it's like you're building the confidence
and trust and then something comes at them and they're like, oh man,
I didn't expect it to not be able to get a hold of anybody for
the entire three day weekend and not know if they're in office or whatever.
You know what I mean, Like, I have a pretty important question and
breaking that trust right. So it's a delicate thing, but I think you
nailed it. Like you, they are, you know, buying into confidence
right on the relationship that they're going to have with you, the results that
they're going to have, and you know, it's just a it's it's a
really great space. And you mentioned the team really quick, and I just
got to say, yeah, we have just such a great passionate team here
at Podium, I mean from the beginning. You know, finding the right
people that care about what they do and care about the people they're serving makes
all the difference. I'm sure you guys have found the same thing with Growth
ninety nine. And you know that team they care about the industry. They're
you know, industry experts and trying to become better experts every day because it's
just such an amazing space right now. And you know, the space with
medical aesthetics is moving quickly with new technology and great new products and procedures and
treatments, and you have tech moving very quickly, and so you know what
a great time. It is a great time, absolutely, And I have
the opportunity to hang out with some of your staff in Miami at one of
the it was a set ex Global. Okay, we had a wonderful time.
We hit it off. It was very natural. They're eager to just
continuously learn and they're very passionate about Podium and they're very passionate about helping the
user, helping the customer. So I can feel that from them whether outside
of HQ by the way, So that's great. You have great culture here.
You guys have done an incredible job and I've really enjoyed the conversation.
So I appreciate your time. Before we close out, Where is the best
where should people find you if they are interested in saying, you know,
I want to learn more about the Podium. Where is the best place for
them to find you guys? Yeah, best place to go through our website.
We try to make it easy and kind of practice what we preach to
make it easy to connect with us. Yeah, and you know, get
to you know, seeing a potential demo the product quickly and getting a lot
of your questions answered. So the website I think we have also if you
go to Growth ninety nine, I think we have a link over to kind
of our partnership page where we talk about our partnership with Growth ninety nine and
kind of the benefits that come with that. So yeah, either either places
I think through you guys, or through us, that's that's the best place
to find us, get connected with this team that we're talking about that really
will take care of you and and you know, even sharing all the things
that we've learned could be really helpful, just to hear the things that we've
learned of what's best practices in the space right now, and you know how
we could potentially accelerate and help your business Absolutely there to have it, guys,
you can go to Podium dot com. You can also go to Growth
dot com forward Slash partners by the way, there is a partnership relationship there,
So there is a nice opportunity if you come in and there's a connection
between Growth manin and Podium. I think there is a nice incentive there as
well. Yeah, we have a great discount and yeah it'll be great,
awesome, awesome, cool guys. Well, thank you guys so much for
joining I appreciate it, Dennis. It's an honor. Thank you so much
for being on the show. Thank you guys so much. Until next time, Happy injecting