Yo, what's going on? Everybody? Welcome to a new episode of My
caanic Ass. I'm Canna Dave. On today's episode, we have Max Boone
of cush Masters powered by Boone Labs, director of Sales. Thanks for joining
us today. Max, Hey, thank you guys for having me. Yeah,
super stoked man. I came across your product like a while ago and
I just fell in love with it. So this is cool to have you
here already because I feel like I relatively just came across your stuff. I
know me too. I feel like it's been a newer brand that hit the
market within the last couple of months. I mean maybe on our side of
town we've just seen the last couple of months, but like we've been seeing
it a lot more and it's been great to see it. But before we
drive into that, let's get who you are. What got you into cannabis
and what got you with the Cushmasters. So we had, Uh, we're
from Chicago. We're retailers by trade. I ran seven elevens and White Hands,
so I'm a really a retail person and we wanted to get retail stores
and get in the cannabis industry. When HB. Fourteen thirty eight passed in
Illinois, so we tried our best to get a dispensary in Illinois. That
didn't work out. Was that recreational for you guys? That well? I
was just so when that happened and we didn't get a dispensary in Illinois,
we got the opportunity to do a processor in Michigan. So we're from Buchanan,
Michigan, which is about ninety minutes or so from Chicago, so it
was a real easy transition. Yeah, yeah, yeah for us, I
went to I went to school for I went to school for college in Chicago.
Oh did you where did you go? Columbia College, Chicago, the
Art School Downtown. I lived there for three year olds. Yeah, I
love, I loved, I love Chicago. I love and our sister lives
out there. So we actually went to check out Illinois first consumption lines like
laugh the winner awesome. Yeah, in February's pretty coolpot. Honestly, we
had a good time over there. A little bit pricey, but I mean
that's just market excess to cannabis, t right right right, Like come on,
you hit me with that. Yeah, So, like what brought you
into cannabis? Like what got you into just loving the plant? And like,
how do you prefer to blaze and like or to whatever. So I
did a lot of lifting, actually travel around the world and weightlifting powerlifting SHIP.
So I did powering and I won six national championships between powerlifting, weightlifting,
ship and UH one of our one of our partners is also Ed Cohen.
He's a world renowned UH powerlifter. Okay, you know, so he
we're all kind of we all. I bet you are. Rudy Kyle would
know who he is. He's the goat. Okay, yeah, then I
guarantee, yeah would Yeah. So so you know what I was When I
was younger, I used to prefer that for cannabis, for recreational, for
healing, you know, helped you want Yeah, yeah, absolutely, absolutely
absolutely. It was definitely after a probably a long day of lifting. Oh
yeah, a lot of stuff. Man, Lots of people love their joints.
At the end of the day. You're appreciating me, man, that's
like my go to see. It's funny, like I prefer dabs, so
it's funny, like I'll end up with some because it just gets you just
I do, like I listen, just get you said it best man.
There's time and place for both, right, Like, am I just trying
to like take a quick dab and be high? Or am I trying to
like wind down? You know? Am I by myself? Do I really
need to dome out a whole joint right now? It just depends on the
mood. Have I had a long day, I'm gonna do it? Do
donut? You know what I mean? Like, I don't know. It
depends on the mood. So it's a switch up all the time. That's
true, that's true. Got any favorite strains? You know? My favorite
strain was white Widow? Oh? I like, yeah, why'd you like
widows so much? That just gave you that nice, relaxing body high and
yeah you like that. Yeah. I loved the ogs for that exact reason.
I loved me some ogs there, you go og had that little gassiness
to it. I was like, oh that skunk Okay, Skunk's were good.
Yeah, those were solid. Nice. Let's jump into some cush Masters.
Yeah, so let's talk a little bit about cush Masters. That's how
we found you. That's how we What is Cushmasters? Like? Do they
have a mission statement? Is there like a brand like what did they stayment
because we don't know too much about it. It's relatively new to us over
here. So right, right, So cush Masters started in Colorado when okay,
it was legalized in the United States twenty fourteen. Okay, right,
okay, so it's been out there for a while. Okay, cool.
Yeah, so they kind of have been doing this hash making stuff for a
real long time. Yeah, you know what's up Colorado too, especially they've
been really like I feel like, very forward in the concentrates game, like
they were really like, all right, this is gonna be the next thing.
You know. I would agree that I believe they had the seven to
ten Cup back in the day over and if I'm not mistake, like CALLI
was known for flower, Colorado got this like dad reputation. Michigan is just
the best, right little bias bys No, plus everywhere I've been, plus
everywhere I've been. Yeah, you're got even by surprise, so you going
but no, no, uh for sure, No, it's cool that So
you got some like training so from cush Masters, so you know, and
we keep seeing boom Labs. So I just so like cush Masters came from
Colorado, So you're almost like a franchise of cush Masters. Yes, we
have a partner. We have a partnership with cush Masters. Looks like an
agreement, you know. Okay, yeah, he just all their SOPs how
they do. Oh, that's that's college. Man. I was wondering how
you like came out of nowhere with this like ripping quality. And plus,
guys know what's up. You're obviously doing it right, that's the big thing.
It's not just me. There's a whole team behind. I did mean
one of your partners at one of the events that we met at, but
I forget who it was. It's probably Frank Might that's probably Frank Doinkowski.
He's our head of production. He's I went to high school with him together.
Oh he wrestled too, Yeah, I wrestled in high school four years
cool. Cool. So you know he's he's been great. He does a
lot in the lab like there's not I don't have enough words to say how
impressed I am with how he's taken on it. He knew. I mean,
he was just talking about the process or something. I was like,
Man, this guy knows what's up, isn't he? The video of the
guy in your IG like playing with that. So that's my cousin dere different.
Yeah, you got some pretty looking product. Man, you got a
good team. So yeah, I mean shout out to your How big is
your team? So we are including the partners, we are seven and then
we have love It. We have three sales guys we got we got Kyle
Brown from cush Masters in Colorado, we have Connor and rights from from Wow.
So that's crazy. That's your partners also in Colorado. The seven people,
well, that's just us in Michigan. Okay, the Colorado has Okay,
okay, so but no, it's still impressive that okay, because I
was gonna say, seven people between two states, how the hell are you
guys doing with? That makes way more sense. It's just for us here.
So I don't know their exact data how many people they have one it's
unstacked. Okay, that makes sense. Sorry, The bangering hits sometimes and
I'm like what it is that? No? No, yeah, So we
have yeah, seven and then that that includes the Founding five and we have
two extra we have one part time, so I guess eight. I like
that. The Founding five. Yeah, like a table altogether just five five
cents how to make the best. Yeah, yeah, no, it is.
It's very good. It's very good stuff. Yeah. You can see
the quality of your product. And we've tried now multiple different samples, and
I think you brought you want to show that in the Yeah, yeah,
the can camp he already has. Look at this guy so right there is
frostbite and it's beautiful. That stuff is tasty. You actually gave him a
dab. I think, yeah, I think it was sweeter. Is that
is? I think it's sweeter. I'm trying to remember now. It's a
nice blueberry tone, that's what it is. It was like sweeter blue yea,
I remember that super fruit. Yeah, yeah, I'm gonna showcase.
I have some mimosa personally already on me. I have mimosa and uh smacks
will show up on the cam too. Like the quality and all your product,
Man, looks really good. I haven't had one so far that I've
been like, I'll pull it up little upset about or anything. Everything tastes
tastes really good. The highes are very nice. The rozin like is pretty
consistent. You can make donuts if you want with it as well, too.
It's not like too dry for somebody that stuff that comes out and just
like dry and crumbles up like good stuff. Like shout out to the team.
We're talking about the team. Oh yeah, they do. Actually they
leave to make a great product, you know. Yeah, like there's no
way I can. It takes a team to make a dreamer telling right,
like something like that, because it really does. Like we're even trying to
find people for our team because even just it's hard. That's why when you
said seven, I'm like, wow, you guys are you guys are crushing
for seven people? Yeah, so it's it's seven seven plus one and it's
three on the sales side. Okay, so eleven total. Yeah, so
so doing good. It's in the metro Detroit area, are you kind of
like around Michigan or just mostly Detroit? So we're in like one hundred and
two storks. Nice and we got our adult use license in February. Wow,
Okay, so damn your salespeople are out there pushing Yeah, nice work,
nice work. So when you got your license in February? Was that
when you first had your batch out? Was in February? Or when did
you first get patches in market? Got our first license and it was a
medical license in November. Oh okay, so our three year or one year
anniversary is actually coming up on the thirtieth, so you start a medical cloud
out. Yeah. So we started with medical first, and we got our
adult ust in February. Okay. Oh, by the way, that's that
water George. Okay, if you need a water, I forgot to mention
that. Oh yeah, just keep something, I guess. So yeah,
no, okay, so only three years okay, so like you hit shelves
three years ago? How did we not see you? Where did you start
out? Where a year? Yeah? Okay, this Nomber last year?
Sorry, sorry, that's bangerings hidden. I guess I don't need to like
I took a dab to I just passed it. Well, I took your
before you got here. I've been digging that smacks. It's like I like
that, like Gassy eighty five, like hit kind of reminds me up.
So you gotta try our great pie. Okay, I'm in grape pie delicious.
So we got a real nice guy up in uh up in Turner,
you know, real good guy. But he grew he grew up a pie
a bomb. Oh yeah, yeah, I am before. Yes, we
got a couple of dose and that's gonna they came out real well. Is
it like a grape taste with the girl pie? Okay, oh yeah,
it's gassy. It's I mean, they're both Papi a bomb, not as
much, but definitely the great pie. Okay. The bomb is similar to
the frostbite. Of course it's not the same, but it's definitely the I'm
gonna try right now. Fruit. Do you have her? You have your
right? I do? Okay, cool. I just wanted to make sure
because I'm like, I'm just ripping this dad without Dave, He's gonna be
like, oh thanks man, Yeah, this would be. That would be.
And that's what I guess I should ask this next question because I'm very
curious because Rosin is very good. Do you you don't you don't vert.
This isn't your flower, correct? So you partner with people to produce this
stuff. So we have because this frost bite you said was so, it's
actually from a class B grower Metro Detroit. You know, shout out to
Twisted Okay, yea yeah, wait, yeah, yeah, okay, they
do a great job with the fresh frozen and I mean the frostbite won the
Olympics. So they're a premium grower. And you know, there's so many
facets to making a great rosin. It's not just the artisans that make the
rosin right, it's also the transport in Michigan, and it's also the grower
because of because of keeping its frozen, keeping it at that temperature beat up,
you can get more green in your rosin. Really that makes some make
sense agitation making that's interesting. Ye. So you know it's if it's not
it's a big I mean, I guess maybe not beating up is the right
word. It's you know, if if it's not transported right, it can
affect the quality that makes sense that it makes sense, and it's never really
good. And then the transporter I got into a car accident. Man,
I'm so sorry. Really, just imagine how you feels the process trick get
out on the truck one time. Bro, you know that'suff happened. What
are you going to do? Right? Yeah? You know what can you
do? All right? Yeah? He's good. I'm glad that's the first
question you asked. I was like, is he gonna ask? The always
always say was it processed? Okay? Was it? What happened? So
what happened to the weedd Now he's fine. More importantly, I'm glad hear
that. That's I never even thought about that for the transportation, because that
was that would be horrible. You're like the girl wher he grew the fire
product. This ship is gonna be great. You probably looked at it saw
while I was growing gonna lie. Oh yeah, no one's ever said that,
And that makes complete sense. So this is completely new knowledge. Like
because you get really cold, so it's like a deep transport, a deep
freezer or something like a cooler truck man or a fridge truck. Yeah,
I mean I I called an ice cream trucks. That's easier for people to
understand, right, But I've seen like Frid they just have trucks with freezing.
There's a lot the reefer they're you know, they're they're designed to keep
cold. That it makes sense. That makes sense, That makes sense.
I just never really thought about just the agitation itself. But that's really cool.
So you basically the people you work with, people who you kind of
trust and you know, have good flower and you go check out the grow
ops kind of thing. Oh yeah, you know, we have our own
SOPs. We have our standard operating procedure for how we identify plants, because
the plant that does that makes the fire for smoking, for bulk flour for
your joints isn't necessarily the same product that you're going to process into LIBROSM.
Yeah, we've seen that, that's for sure. We've heard some things just
press like crap, right, they do, you know, they do,
even though it may like completely taste great and slab, but then you get
like one percent yeah, and people are like and then well then that's the
big thing. Especially as a grower too, like when you give it,
give your flower to someone you're expecting like, okay, this is worth it,
right, So if you end up, you know, you put a
shitty a strain out there that pushes bad like the person that you you're like,
hey, you know this is what you gave me, and they're gonna
get pissed, you know. But it's like that's part of the game sort
of you gotta play with fine, I'm sure you just do small amounts and
then kind of just mathematically figure out what's the best do you ever do like
those whether you shake tests or something like that. So, yeah, you
can definitely do a two gram shake test with ice water and a mason jar,
so we know that can kind of it can kind of show you a
little bit. But two grams is a lot different than twenty thousand. I
could never imagine processing twenty grant. I'm sorry, how many twenty thousand?
Twenty thousand? There? Groovy? I started drooling a little bitter, weird.
That is a lot of so it works. You know, we do
a lot of things compliant wise, to make sure our machines are good to
go. We test new fresh frozen when it comes in. You know,
fresh frozen denotes the frozen cannabis plant, right. You know, if you
got any new listening facts love the right fat Max facts by Max, I'll
be here all night. So it's we test the product to make sure there's
no like there's no mold or anything that's it's it's gonna like affect the quality
of the product, like to make it not safe, to make sure it's
compliant. Right, So we test new stuff and we only do small test
patches, you know, before we take on more. Is that just for
like quality control? Yeah, it's it's it's like you were saying, we
figure the math out. Yeah, like make sure it's really worth everyone's time.
You don't want to get you don't want to screw someone over. You
don't want to get screwed, you know. I mean, I'm sure there's
with contracts. I'm sure is there contracts between like a grower and uh absolutely
is? I just know. I Actually that's questions I've never asked before,
like produce produce buying. You know, you set X number of square feet,
you know, X number of plants, sex number of product a year,
stuff like that, no idea, Yeah, but yeah, there's definitely
well yeah, I just imagine in this industry, it's probably a mix of
But I was just curious because like I mean, as a quality well as
a you know, you're a very good producer, what is the best you've
seen and like the worst you've seen in a product? Wise? More just
curious out of like because we've heard people getting like what you know now,
I'm just I think the process of Rosin's becoming better and better. So it's
kind of hard to know how like how high a percentage you can come back.
Nowadays, we've used to hear like three percent was great. You know,
I don't know if that still stands. Yeah, is still pretty good.
Okay, so's nice. You know I've seen four nice, you know
four, five, it's good. People talk about six. Really haven't yet
to get six. Okay, that's so that that makes sense. Okay,
so that is it's just that small return. Yeah, so but that's three
is great, like it can be two or even one percent, like it
can be loud. It just depends on how the how how the product was
grown. How did the blood structure form, you know, how did how
does that phenotype? How did that do? Like you know, sometimes same
strain, same grow, same conditions. Ones just a genetic monster and yields
a little bit better, right right, you know, yeah that makes sense.
That makes sense, And you guys could relate to right, like you
have those plants that when you grow and they're just fire right yep. There's
certain ones that are and then they yield pretty good and they're nice in frosting.
And those are the ones that are turpy as well too, and they're
yielding like that. Probably get some pretty good rosin. I've never actually washed
mine, to be honest, So I thought you did press some of your
stuff just flow or not like he just yeah, yeah, I didn't actually
wash it and then do it. But the Bangrain came out with like a
lemon smell of lemon in it, but it was like really sappy though,
so cool to get that texture. I mean, it's really tough we see
it. I mean I feel like if someone's starting to teach classes because people
are starting to come out with better razon, but still the habit like this
good with this batter like consistency still tough. Yeah, and to do it
over and over again. It is really where consistently. That's one thing I
was trying to I told him when I found your ship and like where listeners
like when they're on the stream, they're like, well, da have I'm
like, damn Christmas. They're like, oh, who would I give a
Kushmaster's dab to at this event? I was at the skate e vent and
they're like, oh, I've been, you know, nervous to try it
because it was such a good deal. I'm like, yeah, dude,
but like it's it's been consistently pretty solid. Like I haven't any strains from
you that I haven't liked the consistency on, so you know, not just
saying that. I'm like I trust me, like very picky, like listen,
like you know, especially being in this industry and talking to people,
like we get a lot of samples and flour all the time, but like
me, I have to I pay for my ROB. I still pay for
my ROB because I dab you know a lot, and they don't be giving
out a lot of rosin out there. So it's like for me, if
I'm gonna spend my money, I want to spend it where it makes them
most sense. So yeah, personally, and that's our whole mission. We
want to make sure people can have a great quality rosin at an affordable price.
That's mind blowing, isn't it. I love it. Meanwhile, you
see still like eighty dollars grams of rosin out there, and it's like,
oh god, yeah, I mean it it. Sometimes they do make sense.
There are limited drops where okay, that's sort of okay that type of
stuff. But I'm saying I just feel like you're it's just how can I
get it? Sometimes? But like when you see a company out there with
like sixty seventy eighty dollars wax, it's like, how do you compete with
people putting out cheaper wax? It's just a good quality. You know,
it's like I feel like you're doingna it's not a good long term, but
it could be like business model. I just people like it. Yeah,
dude pay yeah, yeah, there's something about that, like, oh,
it's it's the high quality value, right, It's the Gucci of weed.
Because it costs more, sometimes it is very good. I'm not knocking those
high strains. Sometimes when it costs more, it's very good. You know,
I'm not saying anything, but I just like that your stuff's very good
for the affordable price. Totally going to give a favorite rosin that you guys
produce. Oh, I mean for ust bite was awesome. Yeah, it's
like you're right, yeah, it is tasty. I really liked white Truffle.
I don't think I tried. I loved it. It was great.
Yeah, it was like ninety six percent total canabitoid something crazy? Whoa.
Yeah, I feel like I did try your white trouble, but maybe not.
I know, I've I've definitely had a million white truffles. So I
love white, white, white truffle and white mo. So we did.
Maybe I had white mo. That sounds more familiar. Yeah, P fifty
nine Yeah, oh great, guys, yeah, yeah, that's where that's
where I found your ship, I think for originally. Yeah. Nice,
Yeah, we've been getting there so yeah, you know, I mean right
here, you know, yeah right, so yeah, you know so yeah,
no really like that ship. Well I guess what I should have asked?
What's that? It's a good question, man, Oh, I mean,
do you have any like cool strains that are gonna be coming out there
in the holidays or early twenty four that we could get a little sneak pecan?
Oh yeah, we got Paia Bomb and that's the Great Pie number four,
Great Pie number four. Yeah, great, great, Yeah, that'll
be really good. You know, we got a couple of rocks. We
have three strains of rosin carts that just came out. You're doing carts,
Yes, we have carts. I guess that's a good question too. I
mean, on that carts thing, I have no, I had no idea.
So you thought this was the only product we have? Oh yeah,
so we have live rosin carts. We have distlict carts. We have terpene
infused distlict carts. Is that underneath the Kushmaster's brand new Okay, I must
I haven't seen them. They're on the shelves. I just haven't even seen
them on turage carts. So it's like people love the flavored distlate and we
want people to try rosin. That's why you want to make it affordable.
But most people are like, why would I switch this? That's half the
size as one gram for double the price, double the price. I mean,
when you have one hit of rosin, it's worth way more than just
one hit of distillate. I would agree it's worth all. I'm not a
dis guy. I had a couple of dislip pens where I was like,
you know, I was like shocked that was dislate because like they actually used
turpenes I think derive from cannabis, so it wasn't like horrible tasting like sometimes
I feel like when you get those distill it, a lot of times it's
covered up with you know, just some flavoring. Yeah, and you know,
we don't we don't put anything in our rosin clearly label like what's in
every product. I think that's very important for bud tenders across the state and
across the country to transparence like what's in the product? You know, that
helps get the people what they need, you know, so that's very important.
Yeah, so our cart the whole goal for that the cart series is
to get people to try carts. So I try Rosin. You know,
I think a lot of people are actually really trying carts. They really like
Kurts all right, the younger younger generation, you know, like I don't
want to selling I'm old, but like literally like the younger generation, Like
my my sister is like about a decade younger than me, right, like,
and she's not really into smoking, but she's like the vaping things,
like the thing, Oh yeah, so she's tried more weed through vaping and
she's like, oh, I don't really smoke. I was just like about
vape sometimes, like just because her friends will. She'll hit it like sure
when she's just drinking or something. But it just kind of cracks me up
that like that's your primary way to enjoy cannabis because like to me, that's
like one of my lower ones. Like that's like my like if I just
if I just want to get a little high in public where I shouldn't be,
Like, that's what vape comes in handy, right, Like otherwise it's
like Rosin flower donuts animals sir up, Like we got so many others before
we get down to vaping. Vaping's like my least. So that's what's funny,
is like you say it like that, but it's one of my what's
brought me over is of ros and carts because you get that full flavor of
a dab that's oh yeah you know or shout out eio, yeah, yeah,
exactly. So there are some companies, but it's just not as you
know, not as flavorful. Where can you find the ros and cart?
It's a good one. Oh, it depends on where you're at. You
know, if you're in Metro Detroit, Metro Detroit, you know, I
have you do you have a list on your website where you're do your disposer
located? Is this more just like a general dot com? It should be
on boom labs dot com. Okay, okay, cush cushmasters dot com.
I think it's all for Colorado. Okay, so that's when I had pulled
up is the one for Colorado? But there there should be a story locator.
You know, we are working on our website development because obviously from February
to now, one hundred and two locations is a lot, quite a lot
to keep up with. So for here, you can find it at Planet
fifty nine or Michigan's Finest, Michigan where's that one? Looks there there,
It's like, uh, it's not that far from you guys. Here it's
it's still in Detroit. I think it's one of the suburbs. Okay,
okay, So's Finest. So they have a nice little model. It's like
a drive up. I like this pull up on boon Labs. Oh yeah,
it's nice. Yeah, yeah, no, I'm just pulling up your
site a little bit. Check it out. I had the Cushmasters one if
you want to check out the Colorado one. But this is boone Labs dot
com. Nice. Yeah, so that that it's you know, like I
made the website. You know, I didn't design. I designed, I
made all the Me and Frank we collaborated on making the website. You know,
I didn't code it. I don't know how to cr Yeah no,
I mean our website is built by one of those builders. Well, actually
we had help, but we had to build. Yeah, so Soon helped
us build it out. And you know, it's kind of a way for
people to contact us if you ever have any questions. Oh, it looks
like search location stuff. That's cool. It looks like you're working a lot.
Yeah, I like. So it's like a way to like direct people.
In the future, I think we'll have QR codes on our products if
you'll direct people website so they can learn more about the product, you know.
I love it. Yeah, like what guys are doing. I'm a
big fan of that because I feel like the more transparent you are with the
user, the more they can just trust you and the consumer fields. I
mean obviously consistency too, because if you're a consistent product, then I can
like rely on If I see yours and it's a strain, I like,
I'm gonna try it, you know what I mean. Like that's the big
thing about that consistency, because if it's not consistent, a lot of people
will just be like, oh, well, I want to try this strain,
so I'll try a new one. You know. That's how you really
get a customer. Is that consistency. Otherwise? Now there's how many brands
pop up every day? There's many, so many I can't keep up.
And we're in the industry and it's like, what who's that brand? Yeah?
The good ones stick, you know, they do, they do,
and then you see the ones that aren't, they'll start fading off slowly.
I mean, there's only so much money you can spend to be around for
too long, you know, if you're not making sales, like some of
the big ones that have lost shops and stuff. Yeah, but a lot
of small businesses that I have like quality like this, Like you're starting to
see that stand out because people are starting enjoy quality over just like quantity of
But I think, I said, I think that maybe people are understanding the
plan more with education, more transparent, talking about turpenes and different things,
you know, mature. As the market matures, people prefer quality over quantity.
Well, because as the market mature, so does knowledge. Right,
So now all of a suddenly, like wait a second, that ship I've
been getting that looks like a brick isn't good weed. And he's like,
yeah, just because it got you high doesn't mean it's good, because that's
the thing. At first, we're just like it got me high, like
right, we were just happy because sometimes you get that brown weed back and
there that didn't even get you high, right, poopsu poops. Yeah,
those I don't even know why I put it myself. That's not all of
you. It's just how evolved. I know, I think we might have
skipped past this a little bit, but like how did you even how did
like did you how did you what brought your attention to Cushmasters specifically? Oh,
we like as boone Labs. I imagine that's who you guys were,
and you were like, how did you come across cush mask? Just right?
So when we found the building in Buchanan, you know, we we
started to figure out what could we do and we looked at what was missing,
and you know, we got a tip about cush Masters because they had
a reputation of doing all the whole spectrum of concentrates like h o resin ros
and diamonds and all right, they have the lab. They had a good
lab. Okay, okay, cool, that makes sense. Yeah. So
we went out there and we saw their quality and met them and they were
great people and we just clicked. And that's kind of how we were drawn
to the quality, like a lot of people in Michigan here are and we
were like, that's cool, that's something we could learn how to do.
I'm taking my last couple dabs with a smack and you transcended and you got
your business going and guys are coming out with them. Oh yeah, it's
a long. It was a long just like I mean, I guess I
have a year process was how do you got three years? Wow? To
get the lice? This will be our fourth year. Wow. Yeah,
I was a big start of the fourth. Well that's my big thing is
like how do you just reach out to a company that hey, we produce
stuff, we want to produce your stuff, Like, you know, how
do you do? You just really reached out to them and just like kind
of met had the meetings and started connecting with them. Yeah. I mean,
you know, someone connects us with them, Okay, because I was
just going to say, like, how does that happen? Hard? I
mean, you definitely can reach out to people and do that. Definitely,
It's tough because we reach out to people when I just trying to set up
interviews that you had alone, like actual in person meetings and do business.
It's tough. Yeah. I mean if you're serious and some people they want
to grow to different states, you have an opportunity, preparation opportunity. So
you had some people help you meet these neat cush masters right right. How
long were you into producing prior to the cush Masters. You know, we
didn't. We had for the first time manufacturing Stellar. That's crazy. A
lot of times we'll hear stories of like, oh, you know, I've
been producing five years, Like, no, you came in strong retail.
So that's what we we. I ran a store in Chicago. Yeah,
we got a couple of them. That's what you guys. That makes Remember
you mentioned that I educated you guys on all the processes to create the rosin,
So what made you guys want to go with rosin over d h O
diamonds? So rosin was cool because it's made with water, you know,
water, ice, heat and pressure. You know, it's bubble hash.
The you know, my dad and my uncle they liked the old bubble hash
you know, and every week we the new school loves the dapts. I
love the rosin, you know. So it was like we could make two
products that were that fit with both what they kind of liked. You know,
I like that makes sense. I would agree with you. I'd be
going doing the same thing. Yeah, did you learn all the other processes?
Like through this learning? So you were just like, no, this
is the way we're going. So I'm still learning to this day, you're
not. I mean, yeah, you full ship I've perfected for sure,
not I mean everything, you're learning something new every day. I can imagine
then when you bring in the the fact that there's how many different strains you
know what I mean, all these different variables. Yeah, you so when
you asked about how we see the plants, you know, you asked about
how we identify plants because we work with with gross. You know, there's
definitely a flower for bulk. There's flower you know for your joints, you
know at your dispensary will give you. There's definitely a b a show like
a one that specifically better. Wow, there's a resin. There's a structure
for life resin that you're looking for, and rosin. There's a different plant
for all of them. Now, some plants that do well with one will
do pretty well with the others, you know, because you got extremee specific.
But it's more about the structure of the plant really, how the blood
forms. Yeah. Is there any like tips you could give for people that
like maybe out there wanting to press their own stuff, like anything to look
out for me? Youn't got to give your like pro secrets, but like
any like little tips to people like trying to do their own stuff at home,
you know, or any tips because like because Canadave's gonna listen because we've
we've tried with it before, we just never really get through it. So
yeah, make sure you have a real clean space. You know, you
want to make sure that everything is super pristine and clean. Really the environment
matters that much to it. Oh yeah, you don't want anything, you
don't want any microbials at all in your process, so that's gonna show up
in your final product. So the reason why you can enjoy a cush Master
product is because of how clean. That's why I always give a shout out
to the production team. They keep the facility real clean. That that only
adds to the overall experience that you guys get to have with the product.
That makes sense. So yeah, it'll be the first tip. You know.
Second tip obviously you know fire weed right, that makes we like say
cush Masters, fire in, fire out. So you know, the best
artisans, the best rosin makers, they if you give them bad product,
there's only so much you can do with it that makes sense. That makes
sense, you know, so start with the good product. All right,
Well that's good tips. Yeah, no, I appreciate that. Yeah,
yeah, no problem. I guess I guess one more tip. I guess
you know, dial it in, you know, do the same thing over
and over so you can build the the process that SOPs are huge. I
mean we have sp in the every every world, every bit everything. There's
SOPs, right, because eventually you figure out here's the process, like this
is like the important to stick to it. Yeah, whether you call it
an s op or not, there's still going to be a process that you
follow and make something. And if you do something the same way and then
you can change one thing and then you can see how that affects your yields.
So those are my top right, you can really you can identify those
variables individually and dial it and dial it and doubt because you do the same
thing, Well that was different as time. Oh that's because of this,
and that's this is good experimentation, it's good science. And then it's it's
not even if you're going to tweak stuff. What if you do it and
then you make a mistake somewhere or something is just different, then you'll know,
oh that mistake is why this happened. Then you have the data to
back it up. But you know that makes sense. That'd be my my
tips to any hashmaker, professional or amateur. No, that makes sense,
absolutely sure, Yeah, no problem. Yeah, yeah, no, I
mean speaking of that, let's give a shout out to the production team and
all the other people that produce this stuff because it is fire. I really
do this stuff. Yeah, shout out if you guys just started, and
you guys weren't doing this before, like really good in the quality. Do
you have any other products that maybe you have your eyes on. Yeah,
you know, I'm not sure. There's a lot of care. There's a
lot of stuff, you know. Yeah, that's why we maybe we want
to do like an inrofuse pre roll. I think that would be nice.
Oh my god. Yeah, the donuts would be nice. You know what
I'm saying. You know, there's there may be ros and gummies. Ros
and gummies would be pretty nice. Yeah, that's cool. I just appreciate
the solving, you know, I don't know what it is about it,
just the natural process to it all, you know, I just appreciate it.
Yeah, like you said, and I think the flavor is just way
better because sometimes when you process it, if it's not like perfectly done,
you lose some flavor, you lose some hit, you lose something right in
those caminoids. I feel like sometimes, well it's it's fine you say perfect,
because there really isn't a perfect you. If you go to seven to
ten labs, they have their way of doing it. We have our way
of doing it, right, It's not like one's perfect per se. I
mean, if you do your process perfectly, you follow your SOPs to the
letter. That's how I would kind of define perfect. Right, you've mastered
your process. But just because you've mastered your process doesn't mean it's the perfect
process, right yeah, and every even so every process is different, so
you can have a completely different process and still end up with a quality rosin
Yeah no oh yeah, they were still saying million wis of skin a cat
or whatever. Right, Yeah, it's not the best. But you know
what I'm trying to say, Oh, well, there's definitely there's definitely like
basics right that all hashmakers really got to follow. But when you have those
down and you do everything well in a clean environment, you have to make
your great product. There we go, that's good. Sorry, has energy
drinks maybe man like well, I've been into these uptimes lately, or like
or what's sparkling water, I've been drinking a lot of those. Yeah,
liquid deaths. I just yeah, if they make an energy one, that's
gonna be dangerous liquid energy that sounds weird and good one. If you ever
tried his first form energy drink, real good first form. It was like,
I'm in Yeah, I do. I like him here and there.
Sometimes I just need the boost. Like literally today I was like, I
need some up time you want one, shut it up with them. I'm
not. I'm not gonna not. I appreciate it. I appreciate it.
So Dave, you're you're a grower, yeah, caregiver. Yeah, yeah,
I'm not. I'm not. I've always been like the a V guy.
But I just love what. I'm a wax kind of sewer. That's
my big thing here and I yeah, I've never actually grown. And the
joke is here that I've killed a cactus because I have. Uh, I
first forgot to feed it and I understand you're supposed to feed him. Sometimes
I just didn't. So it was pretty pretty good. It was just a
joke. I should have never told him, but that was the joke.
And like it's not that I don't think I could ever grow. It's just
like it's a whole thing. You got a master. It's a process.
Like he's candidate for a reason. He loves that ship, he loves we
loves growing it. It's a lot of work, respect you know, I
spent a lot thing is like I think it's because like before this, like
going into this, even on this podcast, I'm still like kind of following
that music career path, like dream like performing music and stuff. So like
that's kind of where I put my time. That's cool, And like,
I that's why I love this podcast because we like we have both our own
skills and we can do our own thing for this. So yeah man,
yeah, So I guess does anyone on your team you want to shout out
specifically, like just you know, minute to shout them all out, like
any names. I know you did it earlier, but yes, say thank
you kind of shout out. I said thank you. Yeah, yeah,
you were discussing, uh twenty twenty four, are you gonna be at any
more events coming up? I saw you at Sanci. You're gonna be at
anything going through the holidays in December where people can catch you and talk to
you. Yeah, it's a good job too. Sincy Banks too. Yeah,
so we actually have a partnership with Sency. Okay, so cool,
we're actually working with them that with some advertisements and awesome. Yeah, I
mean it's it's really helpful to have a group behind you, you know.
The Oh they're pretty big group here in Michigan. Yeah, they do a
lot of parts, a lot of events, parties, but events. And
you met to Detroit, the west side of the state, Lansing, so
yeah, yeah, yeah, so it's we've got on December sixth, it's
the Legalization party. It's here in Detroit. It's cool, you know.
Yeah, that's first year Fursday, five years Wednesday, yeah prior so no,
the third is the is Sunday. So it's a Wednesday. It's a
Wednesday, yeah before for New York York. Yeah. Well that's trying to
get the actual do you know where that one's at? And the measure Detroit?
Is that a public one or a private one? It's a public one,
is it? But I don't have an address. It is just Legalization
Day party. It's in Detroit. And then there We're also doing a black
tie event with the Redemption Foundation Harbor. That's you know. That'll be on
in December, the first week, I think maybe the third or something.
But you guys, you can find it if you google Legalization Day or black
time' sure sense if you check out the SENSEI am I stuff, sensy stuff,
I'm sure you'll see it too. Yeah. Yeah, so, but
we'll be I'll be running a dab bar at both of those. Nice.
Anybody wants to come and take a dab, I'll give you a dab.
You know. I had the coolest thing. I did a little podcast of
the week before the SENSI event last week, and I had a guy.
I only had six people in this podcast, and a dude came up said,
I watched your whole podcast. It was so great listening to and I
got to give that guy dab. I was like, that's cool listening ever,
it is really good if someone's listening. Trust me, we get that.
I have no idea what you mean in public and I've listened to you.
You're like, that's weird. Yeah, I appreciate it, Like thank
you appreciate just saying it's like it's always weird. It's like humbling, you're
like or whatever. Yeah right, check out your stuff. That's why I
said, I want to have you out here, like like from the first
time I tried your ship. I think that's what I did. I try
that was the first time I tried your stuff? Was after that meat cant
puff all right, I think yeah, I think so, no, no,
no, no, that's a lie, because that's why I went up
to him, because I was like, I like your stuff, Okay,
so I must have just tried your stuff. Yeah, yeah, So that
was it was. It was me and Connor. We were doing sales for
the event, and we had Derek, Kara and Frank running the dab event
for us, so they were running the dad bars and kind of directing people
to us. And it's really cool for the production team to give people dabs
because like they beat them, they made it. You see the reaction yeah,
oh yeah, and and to get the like everyone loves our DAPs like
it's it's when it's a high quality product. Yeah, we have a They
get a great reaction and for them, I'm sure it's I mean for me
it's cool, I'm sure for them it's also extremely gratifying and I mean for
you, Dave, I mean you're grower. Like when you see someone smoke
your weed, you're like, how does that make you feel? Oh yeah,
if people like it, you always get excited a little bit. You're
like, oh damn, you put work into it and you see the people
coming out with and you're like nice, yeah, exactly, And it's hard
work to go. That goes into everything within canvas. It's not easy to
create their eyes, it's not easy to grow weed, and it's not easy
to get people to even try your product, like they gotta get competitive.
Nowadays it's getting At first it's hard to do it, and now it's competitive.
Oh yeah. So if I was I was giving dabs and I created
it, I'd be excited as well. To make nice Oh yeah, be
super happy. It makes you feel good. You're like, you know,
I'm creating this, and it's like, you know, it's actually like I
feel like, coming from the music world, a lot of artists really want
to create the product and create the music created just for the pure like did
you enjoyed it? It made you feel good? Right? You know?
So I think that's why when someone really loves it, are like, you
know, kind of like cannabis growers producers, like they really love that feeling
of just get someone's excited. They really really made someone feel better, and
that's the beautible thing about the plant. Like medically you can make people actually
physically feel better and then also mentally feel better. Like so many people smoke
for mental health more than physical elements, or just just as much. I
would say just as much. Yeah, everyone uses the plant for their own
reason, right right, and if you can help people have a better day,
then it's just that's what it's all about. That's why we did this
because cannabis as we were growing up, helped us. Yeah, so we're
like people should have access to affordable cannabis and products all the time. Yeah,
it's like you're just kind of fulfilling what you want it in a weird
way, but it's also giving back, Like I always wanted this. I
always wanted quality park for a good thing. So here I'm gonna give you
quality. You know, it is quality and it's always very good. Yeah,
and it's it's like, you know, when when we actually see that
we're doing that, Like it's one thing to just like this is what I
want to do, but then's to actually do that and see that and actually
have the chance where we can meet at an event giving out our dab,
you know, right, and confident in it too, you know what I
mean. I mean, I don't want to ever. I'm not gonna call
anyone out, but there's tons of companies hiding behind marketing and sales, and
then you get it and it's like oh yeah, right, m or it's
like or it's marked as high quality because you think that you're paying high quality
price and it's not, you know, so that's like it's funny, like
because you know, not everyone trusts that low price stuff. You really do
have to go out there and try brands and give them a second chance because
at the end of the day, like maybe in the first time, is
not consistency. They're not the best. So that's why we say, you
give a couple tries. You know, if it's two or three times deep,
it's probably garbage, you know what I mean. If it's still garbage,
probably garbage. So I just you know, I uh, I just
find that interesting. I guess, yeah. Absolutely. We talked about the
future. We talked about what's up and some strains. I was gonna say,
do we want to ask you a funny question and bring that. I
say, we are getting towards the end. I yeah, usually at the
end. That's why I reasked you. We just cover shout outs and everything.
So yeah, I think we're about there, Bud, let's do it
so we have a funny, funny uh question we ask uh Yeah every guest
that comes on since the episode one and we're two hundred songs. You can
take a moment to think about it. And because you're pine, like what
it's a random question. So you enjoy smoking flower, so you're grinding up
some bud, knock it out. As you knock out the bud, a
gonta Genie pops out and CA grant you one wish that you can do.
You can change anything in the cannabis industry. What would you do? I
could change one one wish and one in stint like but in the camps industry,
whenever you one movie where they smoke weed and they're all they know what,
every every answered everything. I don't know, I can't remember that stoner
movie. I might have seen it. Yeah, see, it's always one
of those questions. So I would because there's a lot going on, you
know, I would choose the the end of the negative stigma, you know,
ending the negative stigma. Yeah, I like that, you know,
that would be that would be the thing I would change because you know,
I think if there was no negative stigma, then a lot of the other
people couldn't be prosecuted for the stuff, you know, be true. You
know, it's kind of like that butterfly effect that would kind of just flick,
like domino effect butterfly like whatever you one just to you know, get
everything else. It would be no bad propaganda towards it, because yeah,
people would probably pass in legislation because they would be like, yeah, legal
in the entire country. That's good. He's going on the pre looting point,
that one, that's good. I don't think we actually that's what I'm
saying. I was like, nice, nicely done, because a lot of
people go towards legalization or decomisation, which again, you know, I'm all
for that, you know, but like in different ways are a different portant.
That's why I always like to say descheduled because it's descheduled, and I
feel like a lot of things follow suit. But that one's even better because
if you thought, if you got rid of the stigma then Oh my god.
Yeah, be able to advertise everywhere in the world. Oh yeah,
they'd be like, yeah, we can do Facebook ads and stuff. Yeah,
that's the dream I wish I do. That's what he does for his
day job. Man, that's awesome. I wish it doesn't sound stressful stressful.
He kills it. He does killed. It's bad some days, but
some days he's like, Oh, I crushed it. I did this,
is this, lead this, lead this, And I'm like, I don't
know what he's saying, but he's crushing it. Roller coaster. Yeah,
it seems like a roller coaster. Other than that, man, Max.
Guys, this was great episode. Thank you for giving us insight and push
Masters Power by Boon Labs. Yeah, yeah, anything you want to say
before we wrap it up, you know, thank thanks so much for you
guys for having me. Absolutely, I really appreciate you guys bringing me on,
having me on. It's it's really cool to talk about the product and
the thing that you do. You know well, and the thing is,
man, like, we really do like we like your products. So like
nowadays, with like how many interviews we're doing stuff, we want to bring
on the people that are like doing the things and like especially with this Saturday.
Actually I don't know when this episode's coming out, but the Saturday that
we're recording this is small Business Saturday. This Saturday. So it's like when
we see brands out there that are more like and not like like us,
but like we consider ourselves a small, like you know, grassroots type of
brand. We don't have any money behind us. It's like so it's like
I just appreciate it because like you know, I appreciate that you made the
trip out here. Small teams, small product for a foreign price. Like
you said, that's for any consumer can go out there. And oh,
what's the handle by the way, what's your handle for your social media?
Because it's KM dot labs right, yeah, it's Kate Kate. My My
Instagram is max out Max okay there, but our company Instagram, the brand
is KM labs dot m I okay perfect, km labs dot am I thank
you. Yeah. Yeah, this just to add that I want to add
that before because I had I had your other lower third on there, but
I want to add that one can make sure to check out your stuff because
I dug it. So thanks you. Yeah, yeah, no, this
is great appreciate you coming up here, making the trip up here, giving
us more insight into Pushmasters, and looking forward to seeing you guys pop off
in twenty four because you guys are just beginning. I can't believe it a
year over. Yeah, year, that's bloom. You guys got a lot
going on for you. I'm excited to see the new strange you guys bring
into the new year, and we'll be seeing you at events Max, and
I'm sure we'll probably kicking in the future as well. Do you guys see
me at an event, I'll give you a debt. I've already seen you
at like three events, just on accident, like like even just like Rund
going to fifty nine that one day. I was like, so I know
you're gonna be here. What's happening, bro, small world. I'm sure
we'll cross paths absolutely, and there's always everybody. We're here to advocate,
educate and inspires. Next time, y'all,