1 00:00:00,080 --> 00:00:03,919 Running a business is probably very different from anything else you have ever ever done 2 00:00:03,919 --> 00:00:06,960 in your life so far, and all of the beliefs, the thoughts, 3 00:00:07,000 --> 00:00:10,759 the fears that can come up whenever we do anything new, these can also 4 00:00:10,839 --> 00:00:14,199 stop us from achieving things in our business, even if it's something that we 5 00:00:14,320 --> 00:00:18,920 really want to achieve. We can come up against all sorts of conversations in 6 00:00:18,960 --> 00:00:26,480 our head that put a handbrake on us taking action. Welcome to Imperfect Action. 7 00:00:26,719 --> 00:00:30,359 I'm Steph Taylor. For years, I read all the books, downloaded 8 00:00:30,399 --> 00:00:34,320 all the freebies, and did all the courses, but it wasn't until I 9 00:00:34,359 --> 00:00:40,399 started taking imperfect action that my business had its first million dollar year. Imperfect 10 00:00:40,399 --> 00:00:46,439 action is about doing things before you're ready, prioritizing consistent action over perfect action, 11 00:00:46,920 --> 00:00:51,320 and moving forward even when you're not sure you're doing it right. On 12 00:00:51,359 --> 00:00:55,880 this show, you can expect mindset advice, actionable marketing tips and strategies to 13 00:00:55,880 --> 00:01:02,799 build a business that brings you more profit, more freedom, and even more 14 00:01:02,679 --> 00:01:04,920 Are you want the list to get my daily businesses. Every day, I'll 15 00:01:04,920 --> 00:01:08,239 send you a bite sized prompt designed to help you grow your business in a 16 00:01:08,280 --> 00:01:14,000 more intentional way. Sign up at step Taylor dot Co forward slash DBB, 17 00:01:14,400 --> 00:01:19,200 or at the link in your show notes. Hey, welcome back to Perfect 18 00:01:19,239 --> 00:01:25,959 Action. This is episode eight hundred and one, and today marks six years 19 00:01:26,000 --> 00:01:30,560 since I launched this show, and so much has changed. For those of 20 00:01:30,560 --> 00:01:34,680 you who've been listening since day one, you'll know the name of the show 21 00:01:34,719 --> 00:01:38,599 has changed, the content I talk about, the cover art, actually, 22 00:01:38,840 --> 00:01:41,480 the length of the episodes, the format of the episodes, like, there's 23 00:01:41,560 --> 00:01:45,760 very little about the show that is actually the same as it was six years 24 00:01:45,760 --> 00:01:51,120 ago. And I know whenever we're embarking upon any new project in our business, 25 00:01:51,200 --> 00:01:53,480 like starting a podcast, creating a course, adding new offers to our 26 00:01:53,519 --> 00:01:59,400 business, whatever it is, even starting a business full stop, we can 27 00:01:59,439 --> 00:02:04,079 get into this habit of waiting for everything to feel like it's the right decision, 28 00:02:04,120 --> 00:02:06,640 Like I need to make sure it's the right name, the right cover 29 00:02:06,799 --> 00:02:09,599 art, the right topic, the right everything before we do the thing. 30 00:02:09,879 --> 00:02:13,800 And I just want this to be a little reminder that if I were waiting 31 00:02:13,840 --> 00:02:15,319 for all of this to be perfect, if I were waiting to have had 32 00:02:15,719 --> 00:02:20,960 the perfect topic and all of the content ideas and everything before I started this 33 00:02:21,039 --> 00:02:23,639 show, I would never have started it. And we wouldn't have the eight 34 00:02:23,759 --> 00:02:30,280 hundred and now eight hundred and one episodes that this show has. So in 35 00:02:30,280 --> 00:02:35,120 today's episode, I'm sharing part two of the biggest takeaways from eight hundred episodes 36 00:02:35,120 --> 00:02:38,199 of this show. Go back to the last episode to listen to part one 37 00:02:38,319 --> 00:02:44,319 for the first five takeaways, and these are the next five, starting with 38 00:02:44,680 --> 00:02:50,199 number six. You don't always have to launch new offers in your business. 39 00:02:50,919 --> 00:02:54,199 I thought that I always had to launch new courses. I thought that I 40 00:02:54,240 --> 00:03:00,840 had to build out this huge, big library of different offers before I could 41 00:03:00,879 --> 00:03:06,199 build a profitable business. But what changed for me was when I shifted from 42 00:03:06,240 --> 00:03:13,159 just constantly adding new things and instead relaunching the same offers over and over again. 43 00:03:13,319 --> 00:03:16,159 So the podcast launch plan was the one that really shifted this for me. 44 00:03:16,240 --> 00:03:21,159 When I launched it first time, it wasn't a great launch, but 45 00:03:21,240 --> 00:03:23,680 I launched it again, and then I launched it again, and then I 46 00:03:23,719 --> 00:03:27,680 launched it again, And that was when I started to see measurable growth and 47 00:03:27,719 --> 00:03:30,560 when I could start to put fuel on the fire run ads and start to 48 00:03:30,599 --> 00:03:35,439 scale it up. That way, when you double down on one offer and 49 00:03:35,479 --> 00:03:38,120 you launch it over and over again, that allows you to grow your income 50 00:03:38,159 --> 00:03:43,439 and your impact a lot faster than if you're constantly adding new things, because 51 00:03:43,520 --> 00:03:46,680 each time you can improve it, you can make it better, you get 52 00:03:46,719 --> 00:03:51,400 social proof and testimonials from people who've been through that offer, and then you 53 00:03:51,439 --> 00:03:53,120 can use that to also help you sell more of it in the future. 54 00:03:53,479 --> 00:03:58,960 And this is kind of the whole basis underpinning what I teach in launch Magic. 55 00:03:59,039 --> 00:04:01,599 It's a system that you can can repeat over and over again, each 56 00:04:01,719 --> 00:04:06,400 time scaling it up right, each time you are launching your offer, you 57 00:04:06,439 --> 00:04:11,159 can scale it. And it doesn't teach you how to create a course or 58 00:04:11,199 --> 00:04:13,680 how to set up a membership, but it does teach you how to create 59 00:04:13,719 --> 00:04:17,160 your own launch strategy that you can rinse and repeat over and over and over 60 00:04:17,240 --> 00:04:21,439 again so that your course, or your membership or your program it becomes an 61 00:04:21,480 --> 00:04:26,680 income generating asset over the long run in your business, not just something that 62 00:04:26,720 --> 00:04:30,240 brings in income once and then sits on your website and maybe once every three 63 00:04:30,279 --> 00:04:34,680 months somebody buys it. Now. Launch Magic is opening up again in early 64 00:04:34,759 --> 00:04:40,839 June for the final round of twenty twenty four. Weightlist Gets Module one taught 65 00:04:40,959 --> 00:04:44,319 live in a workshop for free. I do this every round now where. 66 00:04:44,319 --> 00:04:46,959 If you're on the waitlist, I will teach you Module one for free, 67 00:04:46,000 --> 00:04:49,000 regardless of whether you sign up or not. And you can jump on the 68 00:04:49,000 --> 00:04:53,560 waitlist for Launch Magic at Steph Taylor dot Co, slash LM, or you 69 00:04:53,600 --> 00:04:57,680 can send me a DM on Instagram send me LM just those two letters and 70 00:04:57,720 --> 00:05:00,519 I will add you to the weightlist so you get an invite to that workshop 71 00:05:01,079 --> 00:05:06,680 in early June. All right, Number seven, The smallest things often make 72 00:05:06,720 --> 00:05:13,160 the biggest difference in building your online business. It's very easy to get caught 73 00:05:13,199 --> 00:05:16,160 in this trap of looking for the one magic pild, the one thing you 74 00:05:16,199 --> 00:05:21,319 don't know, the one missing piece that's been stopping your business from seeing the 75 00:05:21,399 --> 00:05:24,720 kind of growth that you want it to, the one thing that's going to 76 00:05:24,800 --> 00:05:28,199 solve all of the problems in your business, the thing that's going to grow 77 00:05:28,240 --> 00:05:30,439 your audience, free up your time, make you more sales. But most 78 00:05:30,439 --> 00:05:35,160 of the time, it's actually the small, often boring things that have the 79 00:05:35,199 --> 00:05:40,560 biggest impact. Now, back in episode six hundred and thirty, I shared 80 00:05:40,639 --> 00:05:45,240 five small things that can make a massive difference in your business. I'll go 81 00:05:45,319 --> 00:05:47,920 a little bit deeper into each of these five things in that actual episode. 82 00:05:48,079 --> 00:05:51,240 If you want the direct link to find that episode, dm me on Instagram 83 00:05:51,279 --> 00:05:55,319 at Steph Taylor dot co. Send me six hundred and thirty just six three 84 00:05:55,439 --> 00:05:59,079 zero and I will send you the direct link to that episode. So the 85 00:05:59,120 --> 00:06:03,319 five small things that make a big difference is Number one, starting to prioritize 86 00:06:03,319 --> 00:06:08,839 long term growth over short term wins in your business. For example, saying 87 00:06:08,920 --> 00:06:13,399 no to one extra client and using the time that you would spend working with 88 00:06:13,480 --> 00:06:17,639 that client to create an online course or a program instead, so that you 89 00:06:17,680 --> 00:06:23,600 can start to work in a more leveraged way and increase some sales in your 90 00:06:23,600 --> 00:06:27,600 business that are not directly tied to the time that you work. Number two, 91 00:06:28,079 --> 00:06:30,879 getting super super crystal clear on why somebody should work with you and being 92 00:06:30,879 --> 00:06:35,120 able to articulate that really well, saying that in a clear way that makes 93 00:06:35,160 --> 00:06:41,279 your ideal client think, yes, I need this. Number Three. Surveying 94 00:06:41,279 --> 00:06:45,199 your audience, having conversations with them, jumping on zoom and talking to people 95 00:06:45,279 --> 00:06:47,279 one on one, because when you find out what they are struggling with, 96 00:06:47,839 --> 00:06:50,360 then you know how you can help them better, and you learn how to 97 00:06:50,399 --> 00:06:56,600 communicate with them in a way that resonates with them, and if you're struggling 98 00:06:56,600 --> 00:07:00,519 to stand out online, chances are you're trying to communicate with them using words 99 00:07:00,560 --> 00:07:05,319 that maybe they don't resonate with, or language that isn't actually explaining what they 100 00:07:05,319 --> 00:07:12,000 are struggling with in their words. Number four reviewing your numbers every single week, 101 00:07:12,120 --> 00:07:15,040 so your income, your expenses, your cash in, your cash out, 102 00:07:15,279 --> 00:07:18,120 but also your conversion rates, your audience numbers, what's working, what's 103 00:07:18,199 --> 00:07:21,759 not working. Often we can look at these things or we can get these 104 00:07:21,800 --> 00:07:26,360 feelings about like oh, I don't think that's working because it doesn't feel like 105 00:07:26,399 --> 00:07:30,800 it's working. But this is about actually looking at the data, not just 106 00:07:30,879 --> 00:07:34,800 based on emotion, deciding what is objectively working, based on the numbers, 107 00:07:35,120 --> 00:07:39,800 not based on how I feel about something. Because often we can think, 108 00:07:39,920 --> 00:07:43,600 oh, that launch didn't convert really well, and then when you go and 109 00:07:43,639 --> 00:07:46,240 look at the conversion rate, it's like, oh, that actually converted at 110 00:07:46,240 --> 00:07:48,720 five percent, which is really good. But in my mind, because only 111 00:07:48,759 --> 00:07:54,480 five people bought, I thought that was a really bad launch. So we 112 00:07:54,519 --> 00:07:57,959 want to be looking at data, not just how we feel about the things 113 00:07:58,000 --> 00:08:01,720 in our business. And number five is creating structure around your marketing and audience 114 00:08:01,759 --> 00:08:05,639 growth, because Hi, if we have that structure, then we can be 115 00:08:05,759 --> 00:08:11,279 consistent, and consistency over time is one of the biggest factors in audience growth. 116 00:08:11,279 --> 00:08:13,160 It's not you don't see the results from the things you do well once 117 00:08:13,240 --> 00:08:20,000 you see them from what you do consistently over time. Number eight, if 118 00:08:20,000 --> 00:08:24,240 you are trying to pursue too many ideas at once in your business, you're 119 00:08:24,240 --> 00:08:28,399 going to end up not seeing any results from any of them. For example, 120 00:08:28,759 --> 00:08:33,799 I see this one all time when you have too many ideas for new 121 00:08:33,960 --> 00:08:37,720 offers. So you go and you try and create all of them at the 122 00:08:37,720 --> 00:08:41,799 same time, and then you never actually finish any of them, or you 123 00:08:41,840 --> 00:08:45,320 maybe you do them all. You create them all, but they're not all 124 00:08:45,399 --> 00:08:48,320 created to a very good standard. You don't put a huge amount of effort 125 00:08:48,360 --> 00:08:52,679 into making the messaging really good or launching them and selling them, so then 126 00:08:52,720 --> 00:08:56,000 you don't make as many sales from them. So the key is to pick 127 00:08:56,279 --> 00:09:01,759 one focus on one idea out a time time. And I know this is 128 00:09:01,879 --> 00:09:05,399 easier said than done. So how do you actually decide which one to do 129 00:09:05,720 --> 00:09:11,240 first? Back in episode six hundred and forty, I answered a listener question 130 00:09:11,279 --> 00:09:13,600 a listener who was struggling with this dilemma where they had so many ideas and 131 00:09:13,639 --> 00:09:18,559 couldn't pick which one to start with first. If you want the full episode, 132 00:09:18,639 --> 00:09:22,240 dm me six forty on Instagram at Stephtaylor dot com and I'll send you 133 00:09:22,240 --> 00:09:24,559 the link. But here are the steps that I would go through if I 134 00:09:24,720 --> 00:09:30,759 were picking which idea to choose to start with. First. Number one, 135 00:09:30,879 --> 00:09:33,840 I would start with the market that I intend to sell to, So who 136 00:09:35,000 --> 00:09:39,480 is the ideal client that I'm trying to sell this particular offer to. Then 137 00:09:39,480 --> 00:09:41,600 I would conduct some research. I'd find out what are they struggling with, 138 00:09:41,679 --> 00:09:43,879 what do they need to help with, how are they explaining it in their 139 00:09:43,919 --> 00:09:46,320 words, how is it showing up in their life? What have they already 140 00:09:46,320 --> 00:09:50,639 tried to solve it. I would really want to get a whole bunch of 141 00:09:50,320 --> 00:09:56,960 context around what they have already done and what they're struggling with. Then next 142 00:09:58,000 --> 00:10:03,480 I would brainstorm some potential solution for the problem that they're struggling with. Now 143 00:10:03,519 --> 00:10:07,159 beer four, I would pick one idea. Then I would test the minimum 144 00:10:07,399 --> 00:10:11,399 viable version of that idea. I wouldn't go and spend six months recording an 145 00:10:11,559 --> 00:10:16,600 entire online course without knowing whether anyone would pay money for it. Instead, 146 00:10:16,879 --> 00:10:20,559 I might outline the first six modules, and then I would launch it to 147 00:10:20,759 --> 00:10:24,000 my audience. I would see if they buy it. If they buy it, 148 00:10:24,080 --> 00:10:28,039 great. I will teach the content that I've outlined live, so I'm 149 00:10:28,039 --> 00:10:33,240 not spending all this time recording all of the lessons and upgrading my camera and 150 00:10:33,279 --> 00:10:37,320 paying professional video editors and all of that. I'm teaching it live via Zoom 151 00:10:37,399 --> 00:10:41,440 each week, and I'm tailoring the content based on where my students get stuck 152 00:10:41,759 --> 00:10:46,200 and based on the questions that they have, so that the offer I'm creating 153 00:10:46,279 --> 00:10:48,559 is actually serving what they need, not what I think that they need. 154 00:10:50,440 --> 00:10:52,919 This is where so many people go wrong, as they'll spend all this time 155 00:10:52,960 --> 00:10:56,559 creating something before they've tested whether anyone will pay for it, and before they 156 00:10:56,600 --> 00:11:01,600 know whether what they are creating is a appropriate solution to the problem that ideal 157 00:11:01,639 --> 00:11:07,320 client is struggling with. And then finally, if that launch works, if 158 00:11:07,320 --> 00:11:11,000 people buy it, if the offer delivers the awesome transformation, all of that 159 00:11:11,480 --> 00:11:16,120 great, how can you improve that and scale that? Otherwise I would look 160 00:11:16,159 --> 00:11:20,879 at why it didn't work, what part of the launch stopped it from converting. 161 00:11:20,919 --> 00:11:22,960 Was it that the messaging wasn't good? Was it that people didn't understand 162 00:11:22,960 --> 00:11:26,759 why they needed this Right now? I would dive deep into that, go 163 00:11:26,840 --> 00:11:30,759 back to the drawing board, make those changes, and then try again. 164 00:11:31,559 --> 00:11:35,080 Okay, take away number nine from eight hundred episodes. You can have the 165 00:11:35,120 --> 00:11:39,159 best strategy in the world and your mindset can still hold you back from getting 166 00:11:39,200 --> 00:11:43,159 the results that you want in your business. Running a business is probably very 167 00:11:43,159 --> 00:11:46,440 different from anything else you have ever ever done in your life so far, 168 00:11:46,559 --> 00:11:50,879 and all of the beliefs, the thoughts, the fears that can come up 169 00:11:50,919 --> 00:11:54,120 whenever we do anything new, these can also stop us from achieving things in 170 00:11:54,120 --> 00:11:58,399 our business. Even if it's something that we really want to achieve. We 171 00:11:58,480 --> 00:12:03,679 can come up against all so of conversations in our head that put a handbrake 172 00:12:03,799 --> 00:12:09,519 on us taking action and working through this requires doing quite a lot of unlearning. 173 00:12:09,159 --> 00:12:13,080 Back in episode six hundred and fifty four, I shared seven things that 174 00:12:13,120 --> 00:12:16,919 I needed to unlearn to grow my business to this level. If you want 175 00:12:16,919 --> 00:12:20,440 the whole episode where I dive deep into it, dm me on Instagram sixty 176 00:12:20,480 --> 00:12:24,080 five four six hundred and fifty four at Stephtaylor dot Co and I will send 177 00:12:24,120 --> 00:12:28,039 you the link the seven things I needed to unlearn. Number one, the 178 00:12:28,120 --> 00:12:30,919 harder I work, the more money I will make. And I had to 179 00:12:31,000 --> 00:12:33,799 unlearn this because if this were true, everyone who was busy, busy, 180 00:12:33,799 --> 00:12:37,759 busy busy would be making millions of dollars. And this just isn't the case. 181 00:12:37,840 --> 00:12:41,559 Because you can fill your time and work really hard, but if you're 182 00:12:41,600 --> 00:12:46,039 working on ineffective things, then that's not going to lead to any kind of 183 00:12:46,080 --> 00:12:50,240 growth in your business. Number two, that is shameful to want to make 184 00:12:50,279 --> 00:12:54,840 money in your business or to talk about it and instead thinking about the fact 185 00:12:54,879 --> 00:12:58,279 that actually the more money your business makes, the more people you can help 186 00:12:58,320 --> 00:13:03,919 with your business. This podcast is only possible for free because the courses and 187 00:13:05,039 --> 00:13:09,200 the programs and my other offerings generate an income that enable me to spend the 188 00:13:09,240 --> 00:13:15,159 time to create all of these episodes. Number Three, I had to unlearn 189 00:13:15,200 --> 00:13:18,279 that I have complete control over the outcome as a control freak. This one 190 00:13:18,320 --> 00:13:22,679 was really hard. I had to learn that trying to control how something turns 191 00:13:22,679 --> 00:13:26,679 out in your business is exhausting because we can't actually control everything, and it 192 00:13:26,799 --> 00:13:30,600 just zaps our creativity. It zaps our imagination, it zaps our energy. 193 00:13:31,039 --> 00:13:35,240 So instead shifting your focus to what you can control, what is within your 194 00:13:35,279 --> 00:13:39,200 circle of control, that those are the things that you can focus on, 195 00:13:39,960 --> 00:13:45,240 rather than trying to control the outcome over which you have zero control. Number 196 00:13:45,240 --> 00:13:48,759 four, that failure should be avoided at all costs. Now, I have 197 00:13:48,879 --> 00:13:54,200 learned through many, many, many failures in my business, and what I've 198 00:13:54,200 --> 00:13:58,519 realized is that failure is actually the shortcut to business success. And it's not 199 00:13:58,639 --> 00:14:03,080 about oh, you have to fail to be successful, but trying to avoid 200 00:14:03,120 --> 00:14:07,840 failure by overplanning, overthinking, being a perfectionist, all of that. It's 201 00:14:07,879 --> 00:14:11,759 going to take you a long time to get anything done, and it doesn't 202 00:14:11,799 --> 00:14:16,480 actually guarantee that whatever you're doing isn't going to fail. The quicker way is 203 00:14:16,519 --> 00:14:20,639 to do it imperfectly. And if you fail, great, that's a lesson 204 00:14:20,759 --> 00:14:22,840 and then you can improve from that. And if you don't fail, then 205 00:14:24,159 --> 00:14:26,519 yeay, great, what can we learn from that too? Number five. 206 00:14:28,480 --> 00:14:31,600 I had to unlearn that success needs to feel hard for you to be worthy 207 00:14:31,720 --> 00:14:35,279 of success. And you know it can be easy too, and we can 208 00:14:35,360 --> 00:14:39,919 often we can often make things harder than they need to be because we need 209 00:14:39,960 --> 00:14:43,559 to feel where this need of feeling like we have worked really hard for it 210 00:14:43,440 --> 00:14:48,519 and in business. In business, there's not as much of a correlation between 211 00:14:48,720 --> 00:14:52,440 having to work really hard for something and with the results as there might be 212 00:14:52,440 --> 00:14:56,840 in other areas of life. Number six that you always need to know the 213 00:14:56,879 --> 00:15:00,879 answer and know the right way to do something, otherwise it's going to fail. 214 00:15:01,240 --> 00:15:03,279 If you're constantly looking for the right answer or the right way to do 215 00:15:03,320 --> 00:15:09,039 something in your business, it's a sign that you don't fully trust yourself to 216 00:15:09,080 --> 00:15:13,759 deal with uncertainty. So instead reminding yourself that there's no right way to do 217 00:15:13,799 --> 00:15:18,840 anything. There's no one way of doing anything in business, and entrepreneurship is 218 00:15:18,960 --> 00:15:24,480 really about looking for new ways and doing things differently, And it's okay to 219 00:15:24,320 --> 00:15:28,240 not know what's going to happen when you try something new. You've just got 220 00:15:28,240 --> 00:15:31,399 to trust that you can figure it out when things don't go to plant. 221 00:15:31,879 --> 00:15:35,200 And then the last thing that I had to unlearn was that there's a right 222 00:15:35,320 --> 00:15:39,200 vision that I'm supposed to be working towards. I figured I learned this one 223 00:15:39,200 --> 00:15:43,480 the hard way because for so long I thought that my business had to be 224 00:15:45,120 --> 00:15:48,159 a particular way I thought it had to look like a particular business, it 225 00:15:48,159 --> 00:15:50,320 had to be a particular business model. I had to want the same things 226 00:15:50,320 --> 00:15:54,360 that other people in my industry wanted. But I've learned that the only right 227 00:15:54,519 --> 00:15:58,600 vision is the vision that feels most aligned with what I want out of my 228 00:15:58,639 --> 00:16:00,200 business. So the takeaway from that is do what you want to do. 229 00:16:00,279 --> 00:16:03,919 There's no right or wrong way of doing it. If if you want your 230 00:16:03,960 --> 00:16:07,080 business to make five thousand dollars a month and you want to work forty hours 231 00:16:07,120 --> 00:16:10,639 a week, even though everyone around you is telling you that you should be 232 00:16:10,639 --> 00:16:14,960 aiming for one hundred thousand dollars a month and ten hours a week, you 233 00:16:15,039 --> 00:16:17,960 do what you want to do. You don't have to do what anybody else 234 00:16:18,039 --> 00:16:22,440 is telling you. And then the final takeaway from eight hundred episodes, well 235 00:16:22,440 --> 00:16:26,200 not the final takeaway, but the final big takeaway is that your habits decide 236 00:16:26,240 --> 00:16:30,279 where your business ends up. So when I talk about your habits, I 237 00:16:30,320 --> 00:16:33,639 mean not just the things that you do once, but it's the small things 238 00:16:33,639 --> 00:16:37,240 that you are doing day in and day out that determine the direction your business 239 00:16:37,279 --> 00:16:41,960 is going and the speed at which you will get there. Back in episode 240 00:16:41,000 --> 00:16:45,679 six hundred and eighty six, I shared seven simple habits that can transform your 241 00:16:45,679 --> 00:16:48,080 business. If you want the full episode, along with the steps the how 242 00:16:48,120 --> 00:16:52,759 tos for each of these habits, dm me six eight six on Instagram at 243 00:16:52,759 --> 00:16:56,440 Steph Taylor Doc and I'll share the link with you so you can go and 244 00:16:56,480 --> 00:16:59,960 find that episode without having to scroll back through all of the past episode. 245 00:17:00,759 --> 00:17:03,559 So the seven simple habits are Number one, tracking your numbers weekly, and 246 00:17:03,559 --> 00:17:07,720 I've already talked about that in this episode. It really does make a huge 247 00:17:07,720 --> 00:17:11,640 difference when you're looking at the data rather than just your emotions. Number two 248 00:17:11,720 --> 00:17:15,640 is adopting a curiosity mindset, this mindset of I wonder what will happen if 249 00:17:15,680 --> 00:17:21,240 I try this thing, rather than oh, this has to succeed otherwise it's 250 00:17:21,240 --> 00:17:23,400 a failure. Number Three saying no to the things that you don't want to 251 00:17:23,400 --> 00:17:27,000 do. So the coffee catchups you don't want to go to, the podcast 252 00:17:27,000 --> 00:17:30,920 interviews you don't want to do, the collaborations that you're not excited about. 253 00:17:32,279 --> 00:17:34,960 Saying no to those things because the more that you say yes to everything, 254 00:17:36,119 --> 00:17:41,200 the more that you are giving your energy elsewhere, and the less energy that 255 00:17:41,240 --> 00:17:44,839 you then have to spend on the things that you want to do. Number 256 00:17:44,839 --> 00:17:48,720 four is adopting a long term focus rather than just looking at the short term. 257 00:17:48,839 --> 00:17:52,880 So I talked about this earlier in this episode as well, you know, 258 00:17:52,000 --> 00:17:56,160 saying no to that one extra client so that you can put together the 259 00:17:56,200 --> 00:18:00,559 foundations that are going to support your business in the longer term rather than just 260 00:18:00,640 --> 00:18:04,799 generate revenue in the short term. Number five regularly celebrating how far you have 261 00:18:04,920 --> 00:18:07,920 come, not just focusing on how far you still have to go. In 262 00:18:07,960 --> 00:18:11,160 this really hard for overachievers. I get this. I struggle with this one 263 00:18:11,200 --> 00:18:15,519 as well. But sometimes when we stop and we look at like all of 264 00:18:15,519 --> 00:18:18,279 the things that we have done, that's when you realize, oh, actually, 265 00:18:18,359 --> 00:18:22,160 I'm a lot further ahead than I thought I was, and this is 266 00:18:22,200 --> 00:18:26,960 a great thing. Number six is catching yourself when you are overthinking and instead 267 00:18:26,039 --> 00:18:30,160 asking yourself what action can I take? What action can I take right now 268 00:18:30,200 --> 00:18:33,319 that's going to help me to gather some information that's going to help me to 269 00:18:33,359 --> 00:18:37,279 come to the solution quicker than if I'm just sitting here spinning around in my 270 00:18:37,359 --> 00:18:40,319 head trying to solve the problem when we don't have all of the facts. 271 00:18:40,880 --> 00:18:44,640 And number seven is releasing your need for it to be a certain way. 272 00:18:45,400 --> 00:18:48,440 You know, the way that my business is right now, how it grew, 273 00:18:48,519 --> 00:18:51,440 the things that I've done, the things that I do on a daily 274 00:18:51,480 --> 00:18:52,960 basis, all of that is so different to what I thought it would look 275 00:18:53,039 --> 00:18:57,759 like six years ago when I started this show and eight years ago when I 276 00:18:57,839 --> 00:19:03,519 quit my job, right, So we've got to be open to it looking 277 00:19:03,000 --> 00:19:07,480 differently. And if we're so attached to it going one certain way, then 278 00:19:07,480 --> 00:19:12,599 we can accidentally close ourselves off to opportunities. We can close ourselves to deviations 279 00:19:12,640 --> 00:19:17,000 from the plan that might actually end up being better than what we had originally 280 00:19:17,039 --> 00:19:19,920 planned. So you've got to release that need for it to go a certain 281 00:19:19,920 --> 00:19:25,359 way, all right. So there we have it. Those are ten ten 282 00:19:25,519 --> 00:19:29,640 massive takeaways from eight hundred episodes of this show. And if you have learned 283 00:19:29,759 --> 00:19:33,240 anything from any of the eight hundred episodes, and you've not left a review 284 00:19:33,319 --> 00:19:37,240 for the show yet, all I ask is please take thirty seconds to do 285 00:19:37,279 --> 00:19:40,079 so. I read every single one of them. A lot of work goes 286 00:19:40,119 --> 00:19:42,559 into this show, and it does mean a lot to me and to my 287 00:19:42,599 --> 00:19:45,880 team when you take the time to do that, So please go and do 288 00:19:45,920 --> 00:19:48,440 that, and if you're not already subscribed to the show, hit the little 289 00:19:48,440 --> 00:19:52,319 plus button or the follow in Spotify and you'll get each new episode straight to 290 00:19:52,359 --> 00:19:56,240 your podcast app every Monday, Wednesday, and Friday. Thanks so much for 291 00:19:56,319 --> 00:19:57,480 listening, Catch you next time.