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This is Twin Cities CEO You Should
Know, powered by iHeartMedia. What's another

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episode of CEOs you Should Know?
And I'm here with Joe Nan from Joe

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Welcome and tell me a little bit
about Snapta. Thanks Adam. You know,

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Snapta is a fifty year old sustainability
food company. We were founded in

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Canada fifty years ago this year actually, and you might really describe us as

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one of the ogs of the sustainability
food movement. We produce plant based milks,

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organic fruits and fruit snacks and really
have been a pioneer and a leader

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in developing out sustainability food products.
Tell me a little bit about the sustainability.

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What does that mean to you?
You know, for me, that

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sustainability. I think one of the
things around sustainability that is often missed is

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there's two major dimensions. One is
how you run your company and the other

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is what company does. And what's
exciting about synopt is we're working both sides

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of the ledger. Not only are
we doing everything we possibly can in how

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we run our operation to improve this
overall sustainability and minimize the environmental footprint we

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have in what we do, but
most importantly about our company is the products

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we produce are better for the environment. And that's the biggest distinction that we

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have versus other companies is plant based
milks are undeniably better for the environment in

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water use, land use, greenhouse
gas emissions, They're better for the environment.

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Organic fruits and vegetables are better for
the environment. They produce and use

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significantly less pesticides and herbicides. And
so we're proud of the fact that not

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only are we making great strides and
efforts in how we run our operation and

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adding sustainability there, but the core
of our sustainability credentials is rooted in the

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fact that the products we make are
better for the environment. I think we

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feel good about that. But how
about the end user? Are you into

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the like the packaging sustainability as well? Absolutely, you know we a large

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part. We are working right now
to move all of the film that we

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use so to take our organic frozen
fruits. We're moving towards fully sustainable,

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compostable, recyclable packaging. Tetrapac is
we manufacture all of our plant based milks

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in Tetrapac, which is highly recyclable, and they as a company are making

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major investments in improving the overall recyclability
of those products as well. Can you

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tell tell me a little bit about
the beverage part of that, because it

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kind of freaks me out a little
bit. I've been walking through the store

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and I see that I was snooping
on your website a little bit. The

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aseptic milk packaging. Can you talk
a little bit about that, sure,

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So, Aseptic is a fancy word
for basically just making sure that the product

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is shelf stable and sterile. Manufacturing
is just a process for making product shelf

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stable and allowing them to not be
refrigerated, which again is a great sustainability

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benefit because if you have a product
that has to be refrigerated, think of

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the entire supply chain from trucking to
warehousing, etc. And all the energy

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that's being used in keeping that product
cold for literally months on end. The

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product we make our shelf stable and
therefore have a much lower environmental impact because

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we're able to produce them and sell
them ambient temperature or shelf stable. And

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how long can they be on the
shelf. It varies by product, but

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we're certainly confident in twelve months as
a pretty top goal shelf life. They're

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good past then, but you know, for conservatism, we say twelve months,

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right, Yeah, So people in
my family we look at dates very

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closely, I guess, so that's
good for them. Would you say that

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the sustainability is probably the biggest initiative
for you guys. You know, sustainability

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really defines everything we do in terms
of the products we make and how we're

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making them. One of the things
that we are focused on right now is

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just a significant expansion of our manufacturing
footprint for plant based milks. So we

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spent all of twenty twenty one,
in twenty twenty two literally doubling the manufacturing

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capacity of our business. So we've
gone from roughly a capacity of four hundred

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million dollars of revenue in the end
of twenty twenty too, now we have

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the capacity to produce north of eight
hundred million dollars worth of products. So

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huge undertaking for US, major major
capital investment, including a green field from

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the ground up plant build out in
mid Lothian, Texas, which is just

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south of Dallas Fort Worth, and
that facility was completed in record time and

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something the organization is very very proud
of. Wow, that's fantastic. That's

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a lot of growth, no doubt
about it. What would you say your

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goals are for the next five years
or so? You know, over the

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next five years, we're dedicated to
doubling the size of our business. That

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equates to roughly fifteen percent annual revenue
growth. And we you know, we

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are fortunate to be in product categories
where the consumers migrating. You've see in

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a thirty year migration from milk from
a cow to plant based milks. We

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see that that trend continuing, not
just in kind of fluid dairy products,

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but also in other categories. You
see it in ice cream, you see

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it in yogurt, You certainly see
it in creamers. And we're just excited

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to bide the manufacturing capacity and capability
to continue to give the consumer what they're

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looking for. Are there other product
categories that you're involved in as well.

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Yeah, we manufactured the oat milk
that goes into many of the oat milk

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ice creams that you see on the
shelf. Some of our product is being

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used for oat milk yogurts. And
we're also excited about a small but I

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think great proof point project for us, which is we just entered into an

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initiative to sell the byproduct from our
oat milk production to a company called seven

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Sundays, which is producing a breakfast
cereal with it, and we had a

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press release on that a couple of
weeks ago. Again, certainly an exciting

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up cycled project that allows us to
basically use every part of the supply chain.

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I'm jumping around here a little bit
because I hear or see something shiny

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and I moved to it. But
we talked about five your five year plan

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a little bit, Well, how
about longer than that? You know,

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longer term, we see ourselves moving
from you know, a billion to roughly

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two billion in revenue. Again,
super the fortunate to be operating in product

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categories that have high growth. We're
in healthy snacking category. We see huge

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growth in our recent entry into the
ready to drink protein shake category, and

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then core plant based milks. We
think have you know, at least a

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decade, if not a lifetime's worth
of growth ahead of them. We're talking

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to Joe n N, CEO of
Senapta. Tell tell me a little bit

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about you. How did you arrive
in this industry? What's your background?

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You know, my background I've been
in the food business for thirty five years.

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I've worked for many of the leading
packaged goods companies Kelloggs, General Mills,

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Knagra, PepsiCo. Spent seven years
on the retailer side of things working

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for safe Way, and then I
was CEO of a private equity food company

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prior to joining Synapta. So my
career really came up through traditional brand management

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and innovation roles and eventually led into
general management, but always been in and

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around health and wellness adam, either
running health and wellness businesses like Healthy Choice

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and the Kellogg Serial portfolio, or
helping transform and build businesses through innovations.

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So you know, when I was
at safe Way, we more than double

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the revenue of our private label health
and wellness products in seven years. So

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that's always been a passion of mine
and something that I've been very very focused

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on. What is your vision for
maybe the next year we'll back up.

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We're again jumping all over the place, but I mean, just in the

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near term, what do you what
does twenty twenty four look like for Synapta

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growth in a word, you know, we're continuing to focus on developing new

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customers and growing our business with existing
customers through our core product offerings. I

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mean, we again feel great that
the categories we're participating in our on trend

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and growing, and we're excited that
we have capacity to be able to work

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with our customers to grow our business. You know, many many of our

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products that we manufacture wouldn't be branded
Synopta branded. We're a bit of the

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brand behind the brand, if you
will, meaning we're the manufacturer of the

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majority of the brands that you would
see on the shelf in terms of shelf

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stable plant based milks, and we
dominate the coffee shop category with probably the

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vast majority of the products being behind
the barista being produced by us. You

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may have kind of answered this already, but I'll ask it anyway. What

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is what is synoptas mission? You
know, our mission is to improve the

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overall sustainability of the food chain.
You know, food and food production is

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a huge part of the global economy, and while we're not a giant company,

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we absolutely believe that every little bit
helps. You know, people talk

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about those small steps add up,
whether that's in our individual helping onless journeys,

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but the same absolutely applies to sustainability. I think sometimes people are walking

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around looking for a silver bullet,
and the fact of the matter is it's

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going to take billions of people making
small steps to make massive progress. You

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guys are based here in the Twin
Cities in Eaton Prairie, right we are.

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We are based in Eaton Prairie.
Any successful company usually needs people to

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help with the mission. How many
people work for you in Minnesota? We've

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got about one hundred and sixty people
at our headquarters, and then we have

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two manufacturing plants up in Alexandria,
Minnesota with several hundred employees there as well.

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What makes an Opta such a great
place to work? Why do that

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many people want to work there?
You know, I think it's a couple

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of things. Number one is we
have a very simple model, which our

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employees have kind of played back to
us, which is at an OPTA,

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I make a difference and collectively we
make a difference. And what that means

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individually day to day is we have
a very empowered culture where we really believe

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and we try to run the company
where anyone at any level can make a

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difference and make an impact and champion
change and make change happen. And that

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collectively what we're working on as a
company in terms of sustainability, food and

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beverage products. Collectively, that makes
a difference in the communities in the world

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we live in. I would also
point to we have built a very dynamic

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culture focused on what we call our
mvbs or most valued behaviors. They are

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alive and well and incredibly modeled by
our amazing team members every day. And

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those are speed, entrepreneurship, customer
centricity, passion, dedication, and problem

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solving. One of the exciting things
about our company is we have a website

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in a way for employees to recognize
each other for modeling and those behaviors.

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And last year alone, over fifty
percent of the company recognized one of their

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peers for demonstrating one of those most
valued behaviors. And you know, there's

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no financial compensation that comes with that. It's just people want to recognize and

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acknowledge the great teammates that they're surrounded
by. What's one piece of advice that

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you or is maybe something you observed
as an example from somebody else that you've

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carried into your career. In terms
of a great piece of advice that I

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received early in my career that has
really defined how I run businesses and companies

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is if you want to do something
meaningful and impactful, you have to get

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outside your comfort zone and take risks. And I think so much a business

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is focused on risk management, meaning
minimizing risk and not taking risk. But

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what that fails to recognize is all
great accomplishments, all big achievements, come

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from putting yourself out there a bit
and taking some big risks. And while

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nobody wants to take reckless risks,
I certainly have throughout my career and the

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businesses I've run, in the teams
I've built, risk taking is absolutely of

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paramount importance if you want to have
disproportionately better results, If you want the

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same results as everybody you're competing with, you don't necessarily have to take many

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risks. But if you want to
be in the top tier, if you

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want significantly better results than everyone else
around you, you're going to have to

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take some risks. Can give me
an example of why it could be just

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a little one. I mean,
there's probably different sizes all the time.

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Sure you know, over the last
twenty four months I mentioned we doubled the

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size of our manufacturing base. The
level of investment there of two hundred million

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was actually more than our profit during
that window. So you know, we

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absolutely believed in the potential of the
categories that we're competing, in the quality

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of our team, and you know, we made that investment to try to

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get ahead of the curve and make
sure that we have capacity available for our

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customers to grow. Yeah. Once
you expand that, there's no going back,

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right, the facilities are bigger and
all of that. So tell me

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something that people the people are surprised
at of Sonapta. One of the things

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that people are surprised about Synapta is
just how many different household brands were involved

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in and partnered with. You know, from the world's leading coffee chain who

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uses d it's a millions of dollars
worth of our products every year to many

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many of the brands you see on
the shelf. They're surprised by the depth

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and breath of our product offering.
Yeah, I think my daughter will be

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impressed by that because she's at that
that particular coffee place all the time.

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So that's awesome. What would you
like people to know more? You know,

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I'd love people to know while we
are in a high growth mode.

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You know, we need great people
and we're a place that people can come

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and regardless of you know, kind
of age or background or you know,

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it's a culture where people can come
in and really make an impact. And

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you know, we had a story
of one of our research and development leaders

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who said, I used to work
at another large company and you know,

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I would go into work and I'm
not sure if I left for a month,

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anybody'd missed me. And she said, that's an opt If I'm ten

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minutes late for a meeting, people
are blowing up my phone saying where are

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you? We need you? And
you know, we try to create a

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culture where everybody feels valued and everybody
feels like they're contributing to the team.

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And at the end of the day, isn't that what everybody wants? You

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know, you want to feel like
you're part of something, that you're valued,

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and that you're contributing. How do
you do that? You have specific

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things that make people feel included or
is it does it just happen or you

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just great people? How does that
happen? You know, part of it

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is candidly out of necessity. We're
not a huge company, you know,

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we don't have departments of fifty or
one hundred people. I mean we have

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small departments. You know, some
departments are three or four people. Our

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biggest department might be twenty five people. So you know, everybody needs to

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be on an oar rowing the vote, and you know, we just were

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not big enough where we can have
people not contributing and candidly, you know,

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almost every single person we hire is
excited about making an impact and feeling

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valued. While speaking of impact,
what is Synapta do out in the community

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as far as sort of charitable actions. You know, Synapta is very involved

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in the local community, both within
our plant environments as well as our headquarters.

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There's several different areas where we're focused
on. One is hunger as a

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food company, not a surprising passion
point for many of the people in the

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company, is specifically childhood hunger,
and we have great volunteer teams that go

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out and donate product, build meals
for underprivileged kids, as well as environment

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environmental and sustainability and efforts. So
whether it's everyone in the company picking up

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trash around the local communities or going
out and doing volunteer work focused on environmental

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things, like planting trees in the
local community. We try to live the

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values of our products, which are
sustainability and health and wellness. Anything else

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you want able to know about Synapta, you know, whether it's part of

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your mission in the community, whatever, you know. We have built a

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really amazing headquarters. We built it
during COVID, so we have the opportunity

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to imagine what a post COVID work
environment might need to look like. And

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we built it for collaboration, We
built it for innovation, and we built

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it for sustainability, and it is
sixty five thousand square feet of space focused

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on building community within our team as
well as driving a big innovation agenda.

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One of the things that we've recently
done is we are wrapping up the installation

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of thirty six thousand square feet of
solar on the roof of our building,

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which will power two thirds of our
annual energy needs. Then in the summer

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months like June and July here more
than ninety percent of our energy needs will

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be self produced, so, you
know, really demonstrating that commitment to sustainability.

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But through and through everything we built
was focused on sustainability. Thirteen thousand

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feet of renewable bamboo flooring, nine
hundred led lights, six hundred and thirty

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plants throughout the building. Just really
focused on living and bringing our sustainability credentials

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to life. Do you have a
plant watering department that seems like a lot

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of plants, you know, some
of them are outside and they get naturally

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watered, But on the indoor,
we have one of those living walls,

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and we have a partner that comes
in and make sure everything's looking great and

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looking green, just like most offices. Well, Joe Enna and CEO of

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Snapta, thanks for being here.
Um, you made the pitch kind of

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for recruitment. So I know you
have a career's page on your website,

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which is what www dot snapta dot
com. You guys have social media accounts

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as well. We do. You
know, we've got a very active LinkedIn

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that's a great place to follow what's
going on in the company. I think

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we have we're fifteen thousand followers,
and we really use that as a central

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communication vehicle for us to talk about
great new people joining the team, initiatives,

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milestones, accomplishments, and if you're
ever looking for a little bit of

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inspiration around sustainability or what a fun
working environment looks like. I'd encourage you

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to follow along. Nice. Thanks
so much Joe again at sunapta dot com

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and thanks for being here. Thank
you Twin Cities CEO. You should know.

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