1 00:00:00,080 --> 00:00:05,120 There's a big difference between being busy and being productive. It's really easy to 2 00:00:05,120 --> 00:00:09,240 spend your time on the things that don't move the needle because the things that 3 00:00:09,439 --> 00:00:14,359 do move the needle might feel challenging. They might require you to use your 4 00:00:14,400 --> 00:00:19,559 brain differently, think differently, or they might require you to step outside of 5 00:00:19,879 --> 00:00:25,320 comfort zone. Welcome to imperfect Action. I'm Steph Taylor. For years, 6 00:00:25,359 --> 00:00:28,719 I read all the books, downloaded all the freebies, and did all the 7 00:00:28,760 --> 00:00:33,679 courses, but it wasn't until I started taking imperfect action that my business had 8 00:00:33,719 --> 00:00:39,880 its first million dollar year. Imperfect action is about doing things before you're ready, 9 00:00:40,119 --> 00:00:45,560 prioritizing consistent action over perfect action, and moving forward even when you're not 10 00:00:45,600 --> 00:00:49,960 sure you're doing it right. On this show, you can expect mindset advice, 11 00:00:50,159 --> 00:00:54,320 actionable marketing tips, and strategies to build a business that brings you more 12 00:00:54,320 --> 00:01:00,000 profit, more freedom, and even more joy. Are you on the list 13 00:01:00,119 --> 00:01:03,479 to get my daily businesses? Every day, I'll send you a bite sized 14 00:01:03,520 --> 00:01:07,799 prompt designed to help you grow your business in a more intentional way. Sign 15 00:01:07,920 --> 00:01:11,760 up at stephtaylor dot co, forward slash DBB, or at the link in 16 00:01:11,879 --> 00:01:17,959 your show notes. Hey, welcome back to in Perfect Action. This is 17 00:01:18,000 --> 00:01:23,640 episode six hundred and forty one. Today, I'm talking about areas where you 18 00:01:23,719 --> 00:01:30,400 may be wasting your time and your energy in your business. I like a 19 00:01:30,439 --> 00:01:34,920 lot of you, came from a corporate background before I started my business, 20 00:01:34,359 --> 00:01:41,519 and in my corporate role, it was all about the appearance of being busy. 21 00:01:41,719 --> 00:01:46,359 We had to look busy, and we it was a good thing if 22 00:01:46,400 --> 00:01:49,879 we worked late into the evening, because then it looked like we were being 23 00:01:49,959 --> 00:01:55,519 really productive. So I ended up filling my day with a lot of really 24 00:01:55,599 --> 00:02:00,480 pointless tasks that didn't really benefit the company I was working for a whole lot, 25 00:02:00,959 --> 00:02:05,400 but it made me look busy and it made me feel productive, and 26 00:02:05,599 --> 00:02:10,919 it filled up my day so I could be appearing to work late. And 27 00:02:12,000 --> 00:02:16,400 then when I started my first business and left my corporate role, and even 28 00:02:16,479 --> 00:02:21,680 into my second business, which is through a couple of different iterations, is 29 00:02:21,719 --> 00:02:25,639 the business that I'm in today, I found it really hard to unbundle busy 30 00:02:25,919 --> 00:02:31,479 and productive. I in my mind, I had linked being busy filling my 31 00:02:31,599 --> 00:02:38,599 day with things as also meaning I was being productive, and I worked so 32 00:02:38,879 --> 00:02:43,520 hard doing all of the things. I was constantly busy in my business and 33 00:02:43,639 --> 00:02:47,240 yet my business didn't move forward. I was working harder than ever, but 34 00:02:47,400 --> 00:02:52,719 things just weren't falling into place. And you know, in the last episode, 35 00:02:52,719 --> 00:02:57,599 I actually talked a bit about my first business and why that didn't work 36 00:02:57,639 --> 00:03:01,000 out. But even with my second business, I was working so hard. 37 00:03:01,080 --> 00:03:06,400 I was being so busy, busy, busy all the time and not seeing 38 00:03:06,439 --> 00:03:12,039 that growth. And that's because there's a big difference between being busy and being 39 00:03:12,120 --> 00:03:15,159 productive. It's really easy to spend your time on the things that don't move 40 00:03:15,199 --> 00:03:22,039 the needle because the things that do move the needle might feel challenging. They 41 00:03:22,120 --> 00:03:25,599 might require you to use your brain differently, think differently, or they might 42 00:03:25,719 --> 00:03:30,560 require you to step outside of your comfort zone. Now, not all of 43 00:03:30,599 --> 00:03:36,719 the things that I'm going to share in today's episode are busy tasks. They 44 00:03:36,800 --> 00:03:39,400 might not even be tasks on your to do list. Some of them are 45 00:03:39,479 --> 00:03:45,039 just areas where you're wasting time and not even realizing it. But they all 46 00:03:45,080 --> 00:03:47,319 have the same end result. All of these different things have the same end 47 00:03:47,319 --> 00:03:52,759 result. They stop you from doing the things that actually move the needle. 48 00:03:53,159 --> 00:03:57,280 They fill your day, they make you feel like you don't have enough time, 49 00:03:57,919 --> 00:04:01,840 and then you prioritize these over the things that move the needle, because 50 00:04:01,879 --> 00:04:08,479 it's easier to do these than it is to do the challenging, uncomfortable things 51 00:04:08,520 --> 00:04:13,599 that actually move the needle. Now you might have heard some variation of the 52 00:04:13,680 --> 00:04:16,000 quote. To get a different result, you have to be willing to do 53 00:04:16,079 --> 00:04:23,639 something differently. I forget I think it was Einstein. Somebody's really smart said 54 00:04:23,959 --> 00:04:27,879 the definition of insanity is doing the same thing over and over again and expecting 55 00:04:27,879 --> 00:04:31,800 a different result. And this is exactly what I'm trying to get at here. 56 00:04:33,360 --> 00:04:40,120 So let's cover off on eight places where you are wasting your time and 57 00:04:40,160 --> 00:04:46,279 your energy in your business. Number one, you're wasting your time and energy 58 00:04:46,319 --> 00:04:50,199 trying to make every single piece of content absolutely perfect before you share it. 59 00:04:51,079 --> 00:04:55,879 This might be social media content, it might be a podcast episode, it 60 00:04:55,959 --> 00:05:00,519 might be your sales pages, it might be even your web site, or 61 00:05:00,560 --> 00:05:04,720 it might be the emails you're sending to your list. And rather than just 62 00:05:04,920 --> 00:05:11,519 getting the raw materials out of your brain and getting it out there, you're 63 00:05:11,879 --> 00:05:15,000 editing it and editing it again, and editing again, and then questioning whether 64 00:05:15,040 --> 00:05:19,240 you need to add more to it. I used to spend an hour on 65 00:05:19,399 --> 00:05:24,600 every single podcast episode. And this was back when my podcast episodes were like 66 00:05:24,959 --> 00:05:30,680 maximum ten minutes. I would spend at least half an hour outlining it, 67 00:05:30,480 --> 00:05:34,800 ten to fifteen minutes recording it, because I would constantly stop and redo things, 68 00:05:35,439 --> 00:05:40,720 and then at least fifteen minutes editing it, editing out every single arm, 69 00:05:40,800 --> 00:05:46,759 every single r But then I realized that my audience didn't really care if 70 00:05:46,800 --> 00:05:50,560 I left in the arms and the rhs because I'm human, and it meant 71 00:05:50,560 --> 00:05:54,600 that I saved a lot of time. And now my team edits my podcast. 72 00:05:55,040 --> 00:05:57,600 But there's no way I would have got to six hundred and forty one 73 00:05:57,639 --> 00:06:02,079 episodes if I was still spending an hour on every single episode. The next 74 00:06:02,120 --> 00:06:09,439 place you are wasting time is planning too much planning planning planning. It feels 75 00:06:09,639 --> 00:06:15,519 really comfortable because we think if we can plan enough, we'll remove any uncertainty 76 00:06:15,519 --> 00:06:18,160 from the equation. If we can just plan it right, it'll all go 77 00:06:18,199 --> 00:06:26,120 to plan I'm not usually a huge planner, but I noticed this coming into 78 00:06:26,160 --> 00:06:31,399 my life in a totally unrelated, unbusiness related context where for the very first 79 00:06:31,480 --> 00:06:35,680 time I was going on a multi day hike by myself, I was packing 80 00:06:35,680 --> 00:06:40,720 my own tent, carrying my own dehydrated food, cooking my own meals, 81 00:06:40,759 --> 00:06:45,160 all of that, and it was for five days. And before I left, 82 00:06:45,399 --> 00:06:50,839 I had a spreadsheet outlining every single thing. I outlined exactly exactly what 83 00:06:50,920 --> 00:06:55,319 I was going to eat for each meal, exactly how much all of my 84 00:06:55,360 --> 00:07:00,240 equipment weighed down to the gram, because when you're carrying everything on your back, 85 00:07:00,319 --> 00:07:03,720 each gram adds up and it gets very heavy, very quickly, and 86 00:07:03,759 --> 00:07:06,600 then it hurts your knees and your feet and you get blisters. So I 87 00:07:06,639 --> 00:07:11,360 had this massive spreadsheet detailing every single thing, how far I was going to 88 00:07:11,439 --> 00:07:15,160 walk each day, which campsites I was going to stay at, And on 89 00:07:15,279 --> 00:07:20,160 day four, something that I didn't plan for ended up happening. On day 90 00:07:20,199 --> 00:07:26,319 four, I ran out of toilet paper. Not really what you want to 91 00:07:26,360 --> 00:07:30,680 happen on a five day hike, when I also wasn't feeling particularly well. 92 00:07:31,040 --> 00:07:38,399 So suddenly here I was where the scenario that popped up and it didn't fit 93 00:07:38,439 --> 00:07:41,240 in with my plans of how long I was going to walk each day and 94 00:07:41,360 --> 00:07:46,839 where I was going to camp, and I figured it out. My solution 95 00:07:46,199 --> 00:07:50,399 was I ended up walking the last two days in just one day. So 96 00:07:50,439 --> 00:07:56,959 on day four I walked thirty seven kilometers, which is roughly twenty twenty to 97 00:07:57,000 --> 00:08:01,680 twenty five miles roughly, so pretty far to walk in one day, but 98 00:08:01,439 --> 00:08:05,720 I had to and that was something I could never have planned for. So 99 00:08:05,879 --> 00:08:11,680 rather than planning for everything and hoping that that removes the uncertainty, remember you 100 00:08:11,720 --> 00:08:15,759 can never remove the uncertainty. There's never a guarantee that something's going to go 101 00:08:15,800 --> 00:08:20,600 to plan. But what you can trust in is your own ability to figure 102 00:08:20,600 --> 00:08:24,720 something out when it doesn't go to plan. Okay. The third place you 103 00:08:24,759 --> 00:08:31,679 are wasting too much time is waiting until you have more clarity or more confidence 104 00:08:31,879 --> 00:08:35,559 before you take action. You might be sitting there like, oh, I 105 00:08:35,600 --> 00:08:39,080 want to do this one day, but I'm just not clear on it yet, 106 00:08:39,120 --> 00:08:43,440 so I'll just wait and the clarity will come to me. Or I 107 00:08:43,480 --> 00:08:46,000 want to do this thing, but it feels really scary right now, so 108 00:08:46,039 --> 00:08:50,320 I'm going to learn more. I'm gonna research more, I'm going to plan 109 00:08:50,399 --> 00:08:52,600 more, and then I'm going to feel more confident and then I will do 110 00:08:52,679 --> 00:08:58,919 it. Clarity comes with action. Confidence also comes with action. It's not 111 00:08:58,039 --> 00:09:01,840 until you take those first steps that the path begins to reveal itself. It's 112 00:09:01,919 --> 00:09:05,440 really hard to see what the entire path is going to look like until you 113 00:09:05,480 --> 00:09:11,679 start to take those steps. Same with confidence, you don't wait. You 114 00:09:11,720 --> 00:09:16,679 don't build confidence by waiting to do. You build confidence by doing. Recently 115 00:09:16,759 --> 00:09:20,080 I got back from America where, for the first time ever, I had 116 00:09:20,120 --> 00:09:24,399 to drive on the wrong side of the road. I knew I'd always put 117 00:09:24,440 --> 00:09:30,519 it off whenever I've gone overseas, I've always resisted hiring a car in places 118 00:09:30,519 --> 00:09:33,600 where they drive on the right hand side of the road. But for this 119 00:09:33,679 --> 00:09:37,200 trip I had to. And before the trip I did so much research. 120 00:09:37,320 --> 00:09:39,679 I was like googling, how do I drive on the right hand side of 121 00:09:39,720 --> 00:09:43,840 the road? Which way do I go around a round about? Who do 122 00:09:43,919 --> 00:09:48,639 I give way to? Who do I yield to? And in all of 123 00:09:48,639 --> 00:09:52,000 that research, it didn't make me more confident. It made me less confident. 124 00:09:52,000 --> 00:09:56,679 It actually made me more overthinking. It made me more scared. And 125 00:09:56,720 --> 00:10:01,200 then when I sat in the car on the wrong side of the car, 126 00:10:01,279 --> 00:10:03,320 because normally we sit on the right hand side of the car and drive on 127 00:10:03,320 --> 00:10:07,759 the left hand side of the road, and everything's flipped, so I'm sitting 128 00:10:07,799 --> 00:10:09,960 on the wrong side of the car on the wrong side of the road, 129 00:10:09,519 --> 00:10:13,399 freaking out because I can't stay in the lane because it's I'm trying to align 130 00:10:13,480 --> 00:10:18,679 myself up. But then a few hours after doing that, I started to 131 00:10:18,679 --> 00:10:22,000 get the hang of it. I started to feel confident. And that's because 132 00:10:22,320 --> 00:10:26,399 I actually sat in the car and drove it out of the rental car lot 133 00:10:28,519 --> 00:10:33,120 and started to feel comfortable on the wrong side of the road. Confidence comes 134 00:10:33,200 --> 00:10:37,360 by doing same with podcasting. People are like, oh, you're so confident 135 00:10:37,399 --> 00:10:41,759 at podcasting. I wasn't when I first started. If you go back to 136 00:10:41,799 --> 00:10:46,799 like the first ten episodes, you'll notice such a difference in how I speak 137 00:10:46,440 --> 00:10:50,440 and the content and episodes they were fully scripted. These are now more of 138 00:10:50,480 --> 00:10:58,360 a bullet point outline. Those first probably fifty episodes were fully scripted. Okay. 139 00:10:58,519 --> 00:11:03,279 The fourth place that you are wasting time and energy in your business is 140 00:11:03,519 --> 00:11:13,200 over complicating things and feeling overwhelmed as a result. Now overwhelm is this beautiful 141 00:11:13,279 --> 00:11:16,679 blanket feeling of like I just don't know what I'm going to do, and 142 00:11:16,720 --> 00:11:20,919 I don't really want to think about all of the different pieces. So I'm 143 00:11:20,919 --> 00:11:22,639 just going to tell myself that I feel overwhelmed, and then I don't have 144 00:11:22,720 --> 00:11:28,919 to poke and prod into this uncomfortable thing. And a lot of the time 145 00:11:28,960 --> 00:11:31,759 it comes because we are over complicating things in our mind. We think that 146 00:11:31,799 --> 00:11:35,879 there are all of these different steps involved. We think that it has to 147 00:11:35,960 --> 00:11:41,279 be a certain way, and we build it all up and it's spinning around 148 00:11:41,320 --> 00:11:43,240 in our head and then we're like, oh, too hard, basket, 149 00:11:43,279 --> 00:11:48,679 I'm not going to deal with that. I really loved Tim Ferriss's book Tribe 150 00:11:48,679 --> 00:11:54,080 of Mentors, and in his introduction for the book, he talks about how 151 00:11:54,039 --> 00:12:01,840 he felt a little bit daunted at the prospect of writing this book about all 152 00:12:01,879 --> 00:12:05,120 of the people who are high achievers in their fields, and how he asked 153 00:12:05,159 --> 00:12:11,039 himself this question, what would this look like if it were easy? And 154 00:12:11,080 --> 00:12:15,320 he decided that the answer to that question was to simply interview people who are 155 00:12:15,360 --> 00:12:20,639 absolutely killing it at whatever they do and turn those interviews into the book. 156 00:12:20,480 --> 00:12:24,360 So I still use this question, what would this look like if it were 157 00:12:24,399 --> 00:12:30,039 easy? What is the minimum viable version of this scene? You know someplace 158 00:12:30,080 --> 00:12:33,159 where I know that many of you get stuck is if you're thinking of creating 159 00:12:33,200 --> 00:12:37,480 an online course and then you think about all of the different pieces involved in 160 00:12:37,519 --> 00:12:39,840 the course creation, in the course launch, all of that, and it 161 00:12:39,879 --> 00:12:43,320 just builds up in your head as this mucky cloud of different things you need 162 00:12:43,399 --> 00:12:48,159 to do. And I always say, well, what's the minimum viable version 163 00:12:48,200 --> 00:12:52,919 that you could do? Could you teach your online course as a live workshop 164 00:12:52,960 --> 00:12:58,399 first? Would that be easier than pre recording all of these different modules? 165 00:12:58,679 --> 00:13:01,960 Yeah, most of the time it will be. And then once you create 166 00:13:03,000 --> 00:13:07,720 that live workshop and you teach it, you've already done a huge step and 167 00:13:07,759 --> 00:13:11,200 then it becomes easier. So you know, this fits in really nicely with 168 00:13:11,279 --> 00:13:16,039 the waiting until you have clarity. I think with action, overwhelm also starts 169 00:13:16,039 --> 00:13:20,919 to fade. Okay, the next thing where you are wasting your time is 170 00:13:20,960 --> 00:13:26,120 saying yes to things you don't really want to do. You know, you 171 00:13:26,159 --> 00:13:28,679 know, the ones coffee catchups, networking events that you don't want to go 172 00:13:28,720 --> 00:13:35,320 to, collaborations that don't really excite you, all of those things that fill 173 00:13:35,440 --> 00:13:39,240 up your calendar that when you said yes to them a while ago, they 174 00:13:39,279 --> 00:13:43,080 felt like a great idea. And then you sit down and you want to 175 00:13:43,120 --> 00:13:45,240 do some work, and you look at your calendar and you're like, huh, 176 00:13:45,720 --> 00:13:48,279 where is all of the free space? Because I just have back to 177 00:13:48,320 --> 00:13:52,919 back calls all day. I really loved the question, would I say yes 178 00:13:52,919 --> 00:13:56,600 to this if it were tomorrow? If it were happening tomorrow, would I 179 00:13:56,679 --> 00:13:58,679 say yes to this? It's very easy for us to say yes to something 180 00:13:58,679 --> 00:14:03,080 when it's in four weeks time or eight weeks time, and then when it 181 00:14:03,200 --> 00:14:11,679 actually turns up tomorrow or today, we regret it. So would I say 182 00:14:11,759 --> 00:14:13,600 yes to this if it were tomorrow? You don't have to say yes to 183 00:14:13,639 --> 00:14:18,759 everything, and no is a full answer. You don't have to justify it. 184 00:14:18,799 --> 00:14:20,960 If it's something you don't want to do, you can say no. 185 00:14:22,559 --> 00:14:30,159 The next place you are wasting time and energy is researching tech and platforms. 186 00:14:31,080 --> 00:14:33,759 This comes up a lot. Every time I survey my listeners, this comes 187 00:14:33,840 --> 00:14:37,879 up a lot. I'm trying to decide the best email platform, I'm trying 188 00:14:37,919 --> 00:14:41,080 to decide where to host my course. I'm trying to decide which is the 189 00:14:41,080 --> 00:14:46,360 best podcast host. I'm trying to decide blah blah blah blah blah. There's 190 00:14:46,399 --> 00:14:52,240 a lot of different tech out there, absolutely, but for the most part, 191 00:14:52,399 --> 00:14:56,360 they're all pretty similar in terms of pricing and in terms of features, 192 00:14:56,240 --> 00:15:01,360 and when you're just starting out, you don't need the most advanced features. 193 00:15:03,080 --> 00:15:07,639 Like I talked about this in an episode a while ago, where this is 194 00:15:07,679 --> 00:15:11,440 putting the cart before the horse. This is a classic example of putting the 195 00:15:11,440 --> 00:15:16,639 cart before the horse. If you're creating a course or a membership, for 196 00:15:16,720 --> 00:15:20,720 example, if you are letting the fact that you haven't chosen where you're going 197 00:15:20,799 --> 00:15:26,759 to host your course hold you back from actually deciding what the course is going 198 00:15:26,799 --> 00:15:30,840 to be about and who it's for and what you're gonna how you're gonna position 199 00:15:30,919 --> 00:15:35,559 it, then that is putting the cart before the horse. Okay, because 200 00:15:35,600 --> 00:15:39,159 once you know who the course is for and how you're going to position it 201 00:15:39,279 --> 00:15:45,399 and the messaging and all of that, great, now we can start to 202 00:15:45,559 --> 00:15:48,159 Now you're going to feel more excited about getting your course out there, and 203 00:15:48,440 --> 00:15:52,879 it's not gonna matter so much which platform you choose, as long as you 204 00:15:52,960 --> 00:15:56,279 choose one that works for you. And if somebody asks me, where's the 205 00:15:56,279 --> 00:16:00,480 best place to host the course, where's the best place to build my email 206 00:16:00,519 --> 00:16:03,919 list, all of that, I just say, just go with Kajabi, 207 00:16:03,840 --> 00:16:07,639 right, I love Kujabi. We're in the process of moving some of our 208 00:16:07,679 --> 00:16:12,399 sales pages onto Kujabi because our websites previously or website is on a different platform. 209 00:16:14,080 --> 00:16:18,799 And I really think that if you are new, or even if you 210 00:16:18,840 --> 00:16:22,240 already have been running your business for a while, being able to have it 211 00:16:22,279 --> 00:16:26,480 all in one place is such a massive advantage because then you don't have to 212 00:16:26,559 --> 00:16:30,519 duct tape all of these different platforms together, and it removes the risk that 213 00:16:30,600 --> 00:16:36,120 something's going to break. So I love Kajabi. You can grab a thirty 214 00:16:36,159 --> 00:16:37,639 day free trial. I have a link for a thirty day free trial at 215 00:16:37,639 --> 00:16:41,600 Steph Taylor dot co slash kajabi. You can sign up, you can test 216 00:16:41,679 --> 00:16:45,679 it, take it for a test drive, all of that before you have 217 00:16:45,720 --> 00:16:51,480 to actually pay for it. Okay. The seventh place where you might be 218 00:16:51,519 --> 00:16:56,440 wasting your time and energy is by not knowing what to focus on. When 219 00:16:56,440 --> 00:17:02,399 you don't have that particular focus for what you are working on this year, 220 00:17:02,559 --> 00:17:07,079 this quarter, this month, this week, it can lead you to chasing 221 00:17:07,119 --> 00:17:11,759 shiny different ideas. You can feel a little bit scattered, you feel like 222 00:17:11,799 --> 00:17:15,240 you're not really moving forward. You don't really know where you need to be 223 00:17:15,279 --> 00:17:18,519 spending your time, so you just do what feels most exciting or most urgent 224 00:17:19,160 --> 00:17:25,240 right now. Having focus gets you to where you want to go a lot 225 00:17:25,359 --> 00:17:30,000 faster, but you first need to have clarity on your vision and on your 226 00:17:30,039 --> 00:17:36,359 business model, because when you know what you're working towards, then it becomes 227 00:17:36,359 --> 00:17:40,680 a matter of every decision you're making is either getting you there faster or it's 228 00:17:40,680 --> 00:17:44,759 slowing you down. And you can ask yourself, is this getting me to 229 00:17:44,839 --> 00:17:48,480 my vision faster? Or is this building out the business that is my future 230 00:17:48,480 --> 00:17:52,799 business model I want? Is it getting me there or is it slowing me 231 00:17:52,839 --> 00:17:56,880 down? I create a free workbook for you called Escape the Messy Middle, 232 00:17:57,440 --> 00:18:03,480 and you can grab that where it'll help you to get complete clarity on where 233 00:18:03,519 --> 00:18:06,640 your business is heading, so that you can grow your business with intention, 234 00:18:06,839 --> 00:18:11,279 with focus, rather than trying to do all of the things and chasing the 235 00:18:11,279 --> 00:18:15,359 shiny objects and exhausting yourself in the process and not getting to where you really 236 00:18:15,359 --> 00:18:18,319 want to be. So you can grab that at Steph taylor dot com slash 237 00:18:18,400 --> 00:18:21,839 EMM. There will be a link for that in the show notes as well. 238 00:18:22,599 --> 00:18:25,799 And then number eight. I want to say the final, but it's 239 00:18:25,839 --> 00:18:29,640 definitely not the final because there's plenty of other places you might be wasting your 240 00:18:29,640 --> 00:18:33,480 time and energy. But the eighth place you might be wasting your time and 241 00:18:33,599 --> 00:18:40,000 energy is consuming too much content. Now, this might be social media content, 242 00:18:40,119 --> 00:18:44,759 it might be other people's podcast episodes, it might be reading things online. 243 00:18:45,880 --> 00:18:49,880 Consuming too much content is really using up a lot of your brain energy, 244 00:18:49,920 --> 00:18:55,119 and it can be really distracting. At its best, it might be 245 00:18:55,240 --> 00:19:00,000 wasting your time, and at its worst, it might be creating comparisonitis, 246 00:19:00,119 --> 00:19:04,359 might be creating feelings of not enoughness. You know, I'm not posting enough 247 00:19:04,440 --> 00:19:08,440 reels because my competitors are posting more, or I should be doing this because 248 00:19:08,440 --> 00:19:14,200 my competitor is doing this, and then we feel like we're just not doing 249 00:19:14,400 --> 00:19:18,359 enough, and that's not a great place to run your business from. You 250 00:19:18,400 --> 00:19:21,880 are doing. You are doing the best that you can, and you don't 251 00:19:21,920 --> 00:19:23,759 need to be looking at what other people are doing. You don't need to 252 00:19:23,759 --> 00:19:29,279 be researching based on what other people in your industry are doing rather than consuming, 253 00:19:29,599 --> 00:19:37,039 switching to creating, creating from where you feel inspired and aligned rather than 254 00:19:37,200 --> 00:19:41,559 consuming based on what everybody else is doing. So there you have it. 255 00:19:41,599 --> 00:19:47,039 Eight places you are wasting time and energy making your content perfect planning too much, 256 00:19:47,519 --> 00:19:52,119 waiting until you have clarity and confidence before you take action, over complicating 257 00:19:52,160 --> 00:19:56,119 things and feeling overwhelmed as a result saying things, saying yes to things that 258 00:19:56,200 --> 00:20:02,440 you don't want to do, researching tech and platforms, not knowing what to 259 00:20:02,480 --> 00:20:07,799 focus on, and consuming too much content. Now, one of the things 260 00:20:07,799 --> 00:20:11,240 with podcasting is a lot of the time it's just me talking into my microphone, 261 00:20:11,559 --> 00:20:15,720 and I don't get to see or hear from the people who are listening 262 00:20:15,720 --> 00:20:19,920 to this show. So if this show has been helpful for you at all, 263 00:20:21,359 --> 00:20:23,240 I'd really love it if you could take thirty seconds to leave a quick 264 00:20:23,319 --> 00:20:26,799 rating and a review, say hello, tell me something that you love about 265 00:20:26,799 --> 00:20:30,279 this show, because I do read every single one of them, and you 266 00:20:30,279 --> 00:20:36,599 know, when you're creating more than six hundred episodes of talking into a microphone, 267 00:20:37,079 --> 00:20:40,799 it's really kind of nice to know that there are real humans listening to 268 00:20:40,880 --> 00:20:45,960 this and that this is making a difference in some way. So please do 269 00:20:45,160 --> 00:20:48,839 let me know if you're listening to the show, say hello in the reviews, 270 00:20:48,160 --> 00:20:52,480 And if you have any friends who think might like this podcast, please 271 00:20:52,559 --> 00:20:55,240 hit the share button, copy the link and send it over to them, 272 00:20:55,279 --> 00:20:57,599 because it's how I get to help more people. Thank you so much for 273 00:20:57,640 --> 00:20:59,960 listening. Catch you next time.