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Thank you for listening to Pictures Media
Radio. Welcome to Policy and Rights,

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the show about the government policy and
human rights. Welcome back everybody. You're

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listening to Policy and Rights and this
is a special interview. And let me

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start off by saying this. We're
hearing a lot about corporate greed and how

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certain elected officials keep going on and
on about how we need to end the

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corporate greed that exists in our society. Well, when is there're going to

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be action towards that? When are
we going to see something serious happen to

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take a fight out of that corporate
greed. The only way that's really going

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to happen is if we all start
speaking out against what is happening. How

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limits are put to our lives because
we accept a paycheck, How our dreams

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are crushed because well, our boss
doesn't want us to live a live a

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dream. The large corporations want want
to earn wealth from off of everything that

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we do, and I do mean
everything including die. As you're going to

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hear in this next interview that profit
is one thing, raping another person's pocket

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and spirit is something else. And
we hear all the time of we need

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to get the corporations out of senior
care. We need to get to keep

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a social way of of of administering
medicine. If you're listening from the US,

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we keep hearing how we need to
have a national health care system,

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how we need to have better control
over some of the expenses that are out

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there, and yet our government,
our elected officials, do nothing about it.

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So I want to introduce you to
the author of It's Your Funeral.

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It is a book that is based
on a very, very same story that

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the movie The Burial has just released. That this story about the o'keefes against

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a large corporate entity that was literally
raping us as we were trying to bury

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our love ones. We're gonna hear
from Tom Creane, the author of It's

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Your Funeral, talk about how he
managed to push back against the corporations and

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save a group of family owned funeral
homes that'll simply want to serve the community

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because that is their purpose, to
help us honor our loved ones in a

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loving way and an affordable way,
and in some cases maybe even a heavenly

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way. So why don't we bring
Tom Creane on the show and let's hear

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what really happened with the o'keefes,
and what really is going on with corporate

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greed in the funeral home industry?
Okay, so Tom, why did you

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write the book It's Your Funeral?
Well? To be candid, Michael,

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I arrived in funeral service quite suddenly
when my uncle, who was only fifty

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two, dropped dead, and there
was nobody to carry on the family business,

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and we were serving like the year
he died nineteen seventy five, we

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served sixty families, was barely enough
to keep the doors open. So I

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was in my fourth year of philosophy
at UBC and just quit school cold Turkey

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to take over the family business.
And was astonished to find that all these

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family businesses that my family had been
competing with by that time almost seventy years,

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were all being bought out by these
nameless conglomerates. And these conglomerates would

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charge way more money and cut back
half their staff and provide half the service.

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So all of a sudden I discovered
that in order to survive, I

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had to draw a distinction between publicly
traded funeral companies and family funeral homes,

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and so I wrote the book as
an explanation of why there's really no place

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in my mind for public companies in
funeral service. Yeah, it just feeds

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into that large cauldron of corporate greed
that needs needs to find some limits.

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Well, so why why why re
release the book in this past month?

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You just re released the book?
So why did you? Why why did

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the re release? Well? I
think that the book is a very important

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contextual support for the great film that
Amazon is bringing out called The Burial.

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The Amazon film shows the unlikely partnership
between my buddy Jeremiah O'Keefe and the very

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sassy, provocative but successful Afro American
lawyer that he hired out of Florida to

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take the Loewen Group to task for
the way they were treating his Mississippi UH

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clients, help mm hmm to where
they were they doing the same thing and

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in in Mississippi that that you described
here in Vancouver, raise the prices and

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and provide less service exactly right.
Being a public company isn't cheap, No,

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that is very true. But but
being a public company can also bring

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uh, especially to the the the
chief executive officer and the boarder director's uh

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large paychecks. Well, I went
to the low and bankruptcy in Wilmington,

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Delaware, and I'd get out of
my taxi from the Holiday Inn and then

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behind me the limousine would pull up
and all the bankruptcy executives from the Loewen

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Group would pour out of their limousines. They weren't taking much time to save

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money for their shareholders. I like
that. They they they they poured out

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of their limousines. They It's not
like they drove up and say a Toyota

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cursel or something like that, right, Nope, no, Yeah, you're

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kind of reminding me of the the
auto industry with the when when all of

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the the the big names in in
in the auto industry showed up in Washington

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to ask for bailout money and they
all climbed out of their out of their

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lear jets in Washington to ask for
bailout money because they were going poor.

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But they a flyer lear jet,
right, yeah, no kidding. So

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it is the same pattern of corporate
greed, yeah, and disrespect for the

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shareholders. Yeah. So with that, with that being said, UH,

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you appeared in in Ottawa to UH
and you successfully pushed back against some of

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the corporate happenings in Canada with the
home funeral UH with the family owned funeral

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home industry. Right. Yeah.
We opposed the biggest funeral conglomerate, Service

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Corporation International out of Houston, Texas, trademarking in both Canada and the United

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States the phrase family Funeral Care,
and we were successful in defeating them.

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In Ottawa. We pointed out that
these companies were the opposite of fend funeral

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care. And then when we won
that trademark battle in April of two thousand

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and three, I sent that news
rely to eighteen independent groups in the United

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States that I'd been working with,
and none of them had supported my trademark

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opposition to speak of in the US. But today they saw that Canada beat

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SDI, they all joined. So
we had thousands of funeral homes by the

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time that went to court in Washington, DC, and we beat the We

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beat Service Corporation in Washington as well
in twenty oh seven. We Canadians embarrassed

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are American peers into standing up for
themselves. On a different note, though,

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a lot of people are afraid to
push back against the corporation. So

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you think something bad is going to
happen to them, don't they? Well,

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exactly and that's I think why there's
such a reign of terror pervaded upon

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the people by Wall Street because they
think that their economic force makes them more

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right than we the people. But
that fails to take into account what really

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built these countries, which was we
the people. Exactly right, that exactly

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we the people. We have a
voice, but we need to exercise that

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voice. Well, I have to
tell you, Michael, that I've prayed

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a great deal in my struggles against
Wall Street, and I've now had five

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battles with the billionaires and I've beaten
them five times. And in truth,

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it was me praying my brains out
and being told by my creator where to

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step each day. All my partners
gave up on me during the campaign,

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saying, Thomas, only you'd told
us what you were doing, we could

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have supported you. But it was
a journey of faith, Michael. I

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had no idea what I was doing. How could I tell anybody. I

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just prayed my brains out and every
day was told where to step the next

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day. And at the end of
the day, five battles with the billionaires

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and beatn them five times, and
all of that was due to prayer.

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Yeah, I'm not this smart.
Yeah, sometimes we had to we had

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to submit to the to to the
higher power. Right well, and not

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only that, a true journey of
faith is incredibly exciting. It's really really

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exciting to have no idea where it's
going. Hmm. So what what do

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you want to see for uh,
for the funeral industry overall? Well,

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first of all, I don't consider
us an industry. Wall Street does,

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but I consider us a profession and
as such, I think it's vital that

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people know whether they're dealing with a
public company, conglomerate, or they're dealing

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with a local family funeral home.
We local family funeral homes don't have any

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assets aside the credibility of our name. So if we don't serve our community,

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we don't exist. Whereas the public
companies, all they've got is a

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stock average, and so if they're
not making profit each day, they don't

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exist. And that's what I'm saying, is that there's no place at all

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for that kind of a business model
and caring for grieving citizens who just couldn't

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possibly be any more vulnerable. Well, the loss of a loved one.

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It doesn't matter if it's if it's
mom, dad, wife, husband,

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child, it's a it's all all
all emostally the same that you know,

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you're cut down at your knees,
right yep, and the last thing you

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need is some funeral director who is
money grubbing and just kicks you and just

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kicks you in the gut on top
of that, right yep. Yeah.

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And these Wall Street conglomerates, you
know, think that they've won the lottery

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discovering that grieving clients are completely vulnerable. They go around buying these family funeral

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homes because a lot of them are
downtown properties where the humble families that operate

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the funeral homes can never hope to
make any kind of return in funeral service.

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That justify the millions of dollars in
land that they've got invested and tied

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up. So really, these big
funeral conglomerates are in the real estate business.

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They're not in funeral service. That's
my opinion. Well, what does

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it mean to be in funeral service? What does it mean how you treat

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your client? Well, what it
means is that somebody has a deep personal

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loss in their family and they come
and they knock on your door and you

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help escort them through that deeply painful
process, that deeply painful transition. But

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if all you're going to be judged
by is an amount of sales you make

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from that person, basically caring for
them and caring for yourself are mutually exclusive.

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Yeah. So I heard this as
a story that a grieving son his

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mother died and he wanted to honor
her in in in the best way possible,

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and he spent thousands of dollars for
for for the casket and for her

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to to to be laid out in
a certain way and everything. And in

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the end, the the the mother
was was cremated and he spent like I

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say, a couple of ten thousand
dollars two for this particular funeral. Now,

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grenn I know he wanted to honor
his mother and expenses at that point,

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you know, you're like, how
can I put a limit to what

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I'm willing to pay to honor my
mother? Right? But at the same

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time, isn't there if you're on
the other side of the counter collecting the

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money, you're the one taking the
fees, didn't you put a limit to

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what you're going to charge? Well
to me, when I sit down with

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a family to arrange a funeral,
service. I view it like I'm an

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artist, a painter, and my
palette of paints is the emotions of the

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family. So what I'm trying to
do is to paint the most complete portrait

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of the life of the deceased,
and to me, a fundamental component of

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that is to discover what resources the
family have to put towards the funeral.

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I've had people walk in the door
of my funeral home telling me they want

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the most expensive casket in the world. Okay, that's not a family that

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I'm bending over backwards trying to save
money for because they got more money then

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they can send. But to me, the average family coming in has a

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certain set of parameters which they can
work within. So once I find out

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what the kind of parameters they have
to work with, then I can start

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to make suggestions to get as close
to achieving the most meaningful service as possible.

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And there's now like when it comes
to cremation, there's a number of

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areas that my profession has adapted itself
to which help the families. For example,

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our most popular casket for cremation families
is a rental casket where they have

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a wooden interior and then you put
a beautiful wooden sort of a it's almost

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like a it's a covering really,
so that the public all sees this beautiful

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wooden casket, but what goes to
the crematorium is a very simple plane,

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usually a particleboard box. But nobody
sees that because the cast gets beautifully draped.

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And so there are ways that the
profession is figuring out how to honor

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families wishes without spending more money than
is necessary. Yeah, but to me,

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the more complete that painting is,
the more vital and the more value

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what I provided has, then that
makes sense. That makes sense rather than

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oh how much can I so soak
this family for well, from my point

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of view, my family since nineteen
oh eight, my family has focused on

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getting the maximum amount of value out
of the minimum amount of money, and

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that's why we're the only family funeral
home left in the city of Vancouver.

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In fact, at the hundredth anniversary
of the BC Funeral Association, it was

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also the hundredth anniversary of the sinking
of the Titanic. Whoever, the bizarre

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convention arranger was decided to serve us
the same lunch at the hundredth anniversary funeral

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convention as they served the family the
passengers on the Titanic. I don't know

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who the convention organizer was. Seemed
to me it was more of a horror

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production. And anyway, that evening
at the dinner, all of these past

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presidents of the Funeral Association, most
of whom I've embarrassed in the media because

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everybody knows I don't why to report
reporters to protect people that I think belong

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in prison, and all of these
past presidencies don't like me very much,

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had to make room because my family
was the only founding member of the BC

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Funeral Association still in business that's on
creative sense of game. Uh that that

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that is God sense of humor on
that one. So that was a great

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day for the National Funeral President.
Yeah, and I know that that your

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family has a property not too far
away from from our studio office here in

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Surrey, b C. Right.
Yeah, uh in you it's it's instilled

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in in in, in in everybody
that works in uh uh in in that

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family business. That value to to
the client in honor, uh in honoring

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the the loved one that is lost, rather than we got to make a

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profit. Absolutely, to me,
that portrait of the deceased, that's my

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signature. How do I engineer for
that family the most meaningful Fairwell, that's

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physically possible. And I mean there
there's times when we've done services for free

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because the family had no resources.
That's not that often in Canada because the

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government has support for people that don't
have resources. But we've still done them.

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We don't turn anyone away. Yeah, what does it mean to you

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to serve the community. It's it's
why I was born my profession. Like,

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I just consider myself so unbelievably privileged
to be given this profession. And

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I add to that that my profession
for my entire working lifetime has been under

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threat from these external forces that are
only profit driven. And so I just

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can't tell you how proud I am
a fifty the years of standing up against

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the monstrosity. I'm so proud of
the contribution that I've been empowered to make.

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And again I add, it's all
a journey of faith, because I'm

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not this smart. I've been gifted
by prayer with exactly what to do to

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deep these companies five times in a
row. Yeah, that's that's an amazing

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track record, because there's I'm sorry. That's an amazing track record. And

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it can't be done with with without
with without without some some other power getting

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involved, right, no question.
And the interesting thing about my past is

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that today, as all our information
systems are crumbling, like everybody and their

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brother thinks they're an activist, whereas
I really am. I've been an activist

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because fifty years ago I learned that
the people who ran big funeral service where

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a bunch of mafia dooms. Yeah, and you wrote the book them for

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that reason. It's your funeral.
Yeah, How grieving families are exploited and

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how to stop it? Well,
in your opinion, what is what is

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the best way that we can eliminate
the shackles that that this corporate breed puts

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on us. Well, the most
important thing is that it's required by law

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that these conglomerates admit which companies they
own, because what they do is they

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try to pretend they're the original owners. We call it stealth ownership. You

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got to ask who owns your funeral
home? Is it some foreign conglomerate or

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is it your local family. It's
the most important question you can ask.

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Well, yeah, yeah, I
see that, because you're choice you can

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go it, yeah and be personally
cared for by people that are the same

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mindset as me, or you can
be part of the funeral factory. Well

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yeah, let's let's let's go to
add it this way, right that maybe

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in some cases, uh that you
know, the guy comes it comes it

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comes in or or woman doesn't matter, they come in, they come into

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into your business and they say,
hey, mom, dad, brother,

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sister has passed away and I need
to need I need help taking care of

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this. Right, the odds are
if if the funeral home is family owned

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and exists in the community, that
they know who the person is to begin

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with, especially if it's the funeral
home up the street from from from where

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this person grew up all their life, right, right, doesn't that have

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an have an effect on you have
some sort of if you know, if

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you if you've seen this person like
go to the grocery store or something like

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that, that you have somewhat of
an emotional stake in that because you're part

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of that community. Then the corporate
guy who the corporate owned owned funeral home

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doesn't have that same stake, does
it. Well, A big part of

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the corporate presence is to simulate the
family presence. So when the corporation comes

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in and buys the funeral home,
they try really hard to keep the original

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family working there, but the prices
are still increase a great deal. I

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think the last comparative price list I
saw was Vanity Fair magazine, like twenty

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years ago. On average, I
think the average you know back then sold

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for thirty five hundred and on average
the change were thirteen hundred dollars more expensive,

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So that's like fifty percent. Wow. So no matter who you're dealing

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with, you got to understand what
kind of system you're dealing with. You

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maybe still be talking to the original
family owners, but they've got very little

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to do with how it's run anymore. But in support of my family funeral

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homes, I need to say that
at the peak of funeral consolidation, which

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was about the year two thousand,
Service Corps International had fifty two hundred funeral

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homes and cemeteries. The Loewen Group
had seventeen hundred, and Stewart Enterprises had

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five hundred. Those were the big
three chains. So of those seven thousand

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and changed funeral homes. The last
time I looked, Service Corp International had

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bought Stuart and the Alderwoods Group,
which was the name that Loan emerged from

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bankruptcy with, and were down to
twelve hundred funeral homes in cemeteries. So

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of all of the funeral homes and
cemetery that that the three chains had bought

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from the family funeral homes, or
in my lingo, of the all of

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the funeral homes Wall Street stole from
the family funeral homes, we independence had

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clawed back seventy percent of them.
And I defy any I defy any factor

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of the economy to show me that
kind of performance in defending their communities.

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Now, most of my funeral home
friends didn't do that by going out like

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I did and starting a family funeral
home movement to educate the public that the

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difference. Most of them just woke
up in the morning and did the right

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thing. But when you show up
in small town America or small town Canada

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and all of a sudden the prices
had doubled in half, the staff are

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like, oh, the small towns
figure it out, and they've sent those

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funeral homes packing. So I'm incredibly
proud of the way that we family funerals

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of the defended our community even though
you're hard put defined. You know,

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a single family general home who knows
that because they just kept doing what they'd

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always done, which was the right
thing. Yeah, so let me ask

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you this. In your opinion,
you know, you successfully pushed back against

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five times against large corporate ownership and
everything in our times they we're seeing right

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now with the economy and the inflation
being what it is. In your opinion,

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do you think that that we can
push back and successfully teach other corporations

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and CEOs that hey, we're not
going to stand for them just reaping our

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pockets and and we're not gonna,
We're not gonna. We're just not gonna

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take it anymore. And either you
service at a reasonable cost or we're going

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somewhere else. Well, Michael,
in truth, I've devoted my entire life

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to trying to organize independent business.
And you may be aware of a group

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I started in Vancouver working with all
of the different and the life care community

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group that's called the Partners in Care
Alliance Society. And that's what helped me

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when all of these battles with the
billionaires in my city. But sadly,

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I just went on a tour of
three funeral conventions, talking to independence at

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each of these conventions about us standing
up and trying to organize an independent business

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front for family funeral homes. And
I couldn't get any interest at all from

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my peers because in each of their
communities those groups have been successful, so

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they don't see any need to organize
against Wall Street, Whereas in my town,

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I'm the only one left. We
had to organize against Wall Street.

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But you know, if the consensus
of my profession is nobody gives the up,

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well, then we probably can't continue
the partners in Caroliance either. I'm

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waiting to hear from the local hospices
here whether they want to carry on with

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what we've been doing in the last
thirty years. Yeah, the public here

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knows the differences there, but that's
not the case in any other of the

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cities in North America. Did generally
to me the target cities or cities with

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more than a million people, because
that's where the cutoff is for big business

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to become anonymous in small towns.
Every real he figures it out. Yeah,

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all right, Well, thank you
for for joining us today, Tom

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and and I hope everybody goes out
you can find it on Amazon. It's

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Your Funeral is the name of the
book, and the official author is Thomas

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00:35:27.480 --> 00:35:34.880
P. J. Crean. Is
that correct? Yeah, so available on

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00:35:34.960 --> 00:35:38.119
Amazon. Yeah, so go get
your copy of the of the book.

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And it actually, uh the book
itself. From from what I've read so

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far, it does kind of paint
a picture of some of the reasons why

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the cost of the cost of living
is what it is right now, and

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how we can actually maybe put an
end to it, and and when some

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of our are are herd earned dreams
back again from large corporations. So again,

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Tom, thanks for joining us.
It's been quite honored to have you.

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Thank you. Michael. I just
run and really recommend to people that

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they take the time to check out
the movie The Burial being listed on Amazon

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I think on the thirteenth of October, Is that correct, Michael, Yeah,

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I think so. Yeah. Yeah. And the film begs a very

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interesting question, and that is what
is the power of the people. The

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people were able to exercise a punitive
vote in the Mississippi courts. That just

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it was the most blinding flash of
democracy I've ever seen in my entire life.

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But to me, it was well
earned. See Tommy Lee Jones and

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Jamie Foxx in the burial. But
if you want to know some background,

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check out my book. All right, all right, thanks again, Tom

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00:37:10.719 --> 00:37:17.599
and thank everybody for listening, and
we will see you next time with another

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00:37:17.760 --> 00:37:59.400
as special interview here on policy and
rights. This show has been produced by

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00:37:59.519 --> 00:38:06.320
Depicts Media. Please contact us at
depictions dot media for more information.

