WEBVTT

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All right, welcome to dud.
Don't drop two tongues. We're back.

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We're back. So last week we
were supposed to we record a whole episode.

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It was the world's greatest episode.
Yeah, and you know what,

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I stole the real because they were
given me so much crap. Yeah,

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because you're giants. Your giants took
your giants took a crap in weeks cowboys.

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But we went to go edit that
podcast and it sounded like we were

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all aliens. I was like,
uh, this is not usable. So

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leopoldist not being with you last week. So we're gonna be back. We're

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back at it this week. We
are the week before the American Royal Yeah,

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you guys, you know how you
said aliens? Sorry I know,

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Yeah, I'd like to derailis.
Yeah, did you see the aliens they

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found in Mexico. Okay, that's
the most ridiculous say ever heard in my

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life. That is it looks like
paper mache dolls. You're going to go

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They opened this thing because it looked
like paper mache. Yeah, they're like,

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oh we've had this Okay, they've
had this thing for a hundred million

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years. I'm like, time out. No, they found it, though

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I don't think they've had it that
long. Well know, some people found

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it, people knew about it.
Let's be real, they just like,

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oh, look found this. Save
it's like opened the coffin. I'm sitting

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there like, let's go. That
was the biggest a live stream of it.

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And it looked, it looked it
did. It looked ridiculous. And

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I'm not trying to be I'm gonna
be very stereotypical. You're not gonna say

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this. If somebody possessed this or
knew about this and they decided to sit

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on it until like the second week
of September of twenty twenty three, it's

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the dumbest thing I ever seen in
my life. I'm like, really,

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if you were holding on this and
you decided to just to pick a random

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day in September to drop this in
Mexico, I'm sorry. Mexico's where all

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the aliens are, I hope.
So why are you just so tired?

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Wake up? Yo? I got
on all right, I went back.

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Come on, let's get it back. Okay. So that's Kyle's de realment

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there. We do need to we
do need to say why all aliens look

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alike, don't that's true. Don't
get me started on that ship, yo,

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because how many different natural down the's
a week like people here, they

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all are little. Did it not
look like the alien from et though?

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It'll all look like they look it
looks like a movie property all the all

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the guys, this is the part
this podcast. Let's get into the bar.

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We're a week before the American Royal. Uh. You guys get excited.

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You guys get excited about the royal. It's we have the longest two

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weeks starting. Well for me,
I'm right already for me, I'm so

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I'm right there with you in that
regard. Like today we're recording this on

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Tuesday. I have one of our
secret shows on Thursday's on Thursday. Yeah,

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and I got this. Okay,
hold on, let's derail one second.

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Is this something that I should attend
or should not attend? Nah?

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Bro, you said you can't even
do the podcast because I gotta pack my

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true I gotta pause and say because
I told Beryl it's like, yo,

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if this is something I need to
attend, I don't give clues anymore about

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any of this because I'm so sick
and tired of people being like I just

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want to know. So it's a
yes or no. I think I think

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you should tend every one of them. You have to win to get in,

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Bro, you do not know it, guys, you know do you

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know a guy? Anyway? So
I got that on Thursday, and then

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I got a two day festival Friday
and Saturday, Boots in the Park,

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which is headline some Boots due last
it's a Tempe Beach park here in Tempe

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be like fifty thousand every night.
We got O Friday night it's headlined by

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Sam Hunt. Saturday night it's headlined
by a Blake Shelton Brooks and dinner there

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Tyler Harvard. It's gonna be let
me get my food truck. No,

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you're gonna be in the truck heading
the Ventura. Bro, You're not going.

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Yeah, so you guys have a
competition this weekend, right, So

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we leave Thursday night. We're going
to California. It's like an eight hour

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drive. The Secret Show. It's
we can't help, we can't go anyway.

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Just making sure it's nothing I'm gonna
miss because it's like a church somebody

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big like that. I'm coming in
this podcast hot very well could be eight

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hours, Bro, it's like seven
hour drive eights. Okay, so we

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gotta do that. We're doing a
cooking demo. It's a double steak avocado

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taco contest. Right then Phil and
I are bouncing on Saturday night, driving

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eight hours back, eight hours Yeah, okay, come we stop? Can

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we stop at the casino? Hold
on? Can we stop at the Casedo?

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Then? Hold on? Sunday is
the Cowboys are in town, so

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I can't miss that. Then that
Monday, I have to unload the trailer,

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reload the trailer for the American Royal. And like when you pack for

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the American Role, it's not like
a normal barbecue contest. Bro. I

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feel like I'm packing double of everything. Plus I got to load fills crap

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in there. Yeah, because that
was funny. As we're getting ready to

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start this podcast, Phil was asking, I didn't pay for bags, yo,

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can't bring my lugg can't you bring
my lugs out of my house?

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Because then I got to drive to
KC on early Tuesday morning, So you

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got and now the last time you
drove to Kansas City for the Royal,

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you came back you had the yeah, the trauma that was from the jack

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though. Okay, I knew the
one of the last drives that here had

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the tire blowout and all that he
put too much stuff. Story that was

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big. So when you say you
gotta pack so much in the road,

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what does it look like? Yo, make sure you put that extra ten

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percent in for me that you gotta
pack. We need extra cutting boards,

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we need extra ten I mean you
any money for any of this? Yes?

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Like I said, double the pants, ye, because you know it

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was gonna come calling over. Yo, Bro, ain't got no pants,

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gotta take one. We need,
we need extra. You gotta put an

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extra ten percent in for me.
Bro, paper, towels, pants,

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extra everything, Bro. Because it's
Thursday night. Is a Sea State contest,

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which I never but I'm doing it
this year, Okay, Craig Carter

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the party starters throwing it off.
Yeah, Yo, we're doing something about

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hogs. Oh and the whole hog. He has a whole hog contest he

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does. We're not doing that,
but I'm doing the steaks. Then the

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next day I'm doing I'm gonna do
it. Then see a game barrel a

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week ago. I said, Yo, you know there's an sea I ain't

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doing that. Bye bye bye.
We ain't doing it. Because it gets

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in a way by blah blay and
then now all of a sudden, Oh,

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I'm not here's my dilemma. Not
my dilemma. But here's the deal.

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I found a M grill an M
sixteen M girls steak girl that was

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for sale Minnesota. The guy put
it up. You're not driving Minnesota.

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No. The guy put it up
for three hundred dollars. Called him,

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said, yo, I'll take it
right now, take it off Facebook.

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Take it off. It's a twelve
hundred dollar girl. Yeah, boom,

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there's the cash. So I'm like, okay, now, how am I

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going to get this to Wadell Arizona. So I called my buddy Mark Huntley.

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Mark Huntley was in the same city
doing a barbecue contest, said,

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hey, can you meet this dude
to pick up the grill and then bring

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it to the Royal. So I'll
have a grill at the Royal regardless that

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I gotta take home, so I
might as well cook on it. That's

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all. I'm doing the steak contest
on Thursday. Okay, look, phill

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up, you might win your ticket
this weekend. Bro, you won't need

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to do it all right, So
you're doing a steak comp on Thursday.

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But when you say you're bringing all
this stuff to the Royal, like what

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are you bringing? Like, what's
the what? What smokers for? Four

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drums? Four drums? I'm bringing
two two gateways, two Hunts Sakers,

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two of Phil's gateways, one GMG
and what else? I think that's that's

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it. I got a small refrigerator
and a and and a tote and my

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luggage. No, just drop this
up here. So that's that's electric.

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It's electric bike. So I could
go up and down. I'll throw that.

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I got an electric bike. I
got an electric bike to get around

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at the Royal. The Royal it's
a double k CBS contest. So we're

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doing we're looking the invitational. Yeah, and it's chicken ribs, pork brisket.

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And then we're cooking the open which
is chicken ribs, pork brisket.

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Then my dad's doing the sides,
the beans, the turkey, the what

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else is there beings? Turkey?
The coffini's wife's doing the vegetable what else

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is there? Sauceage, sausage,
potato, potato? And are you doing

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this under what team ys B?
Yeah? So this under YSB at at

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the American role this weekend the s
fellow and what s is safe with savings

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be? So what do you know? Wait? Yeah, yeah, because

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the bee, the bee is clues
the boy during COVID, Dream Team,

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the dream Team that they still dreaming. You know, you know how we

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still drink we're cooking the invitational and
they open how when did you get your

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g c uh cannab and in uh
what do you call it? How many

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years ago Boulder the year one year
after COVID and one years and one year

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before that. They keep inviting us
back to are we doing like like you

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keep telling me and be like,
yo, bro, you still saying that?

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Yo? The super Bowl that ELI
one for the Giants really count.

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They going every year to the Super
Bowl, bro, because they lose and

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the Cowboys have to put a forty
burger on them. Bro. He congratulations,

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you scored your first touchdown, hey, and the third quarter of airs

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on the Cardos game weeks He's like, we can go back and listen to

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replay last year's podcast the exact same
day and you saw the exact saint every

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Cowboys, every Cowboys fans six weeks
of the season. Then you guys fall

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apart and crumble, and you're just
your garb. You know what I'm worried

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about though. Week five, Sunday
Night Football, bro, we played the

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forty nine ers. Are you guys
are gonna get both our number? You

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guys? Are you guys will get
both races? You guys will lose my

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defense in the NFL. You'll lose
by three scores. Would you like to

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put a casket that on it to
lose bite? Let's put a podcast bet

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on. Let me wait, I'm
not putting a bet that early out because

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we find anybody could get yeah,
next three week and anybody could get hurt,

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So we don't want to do that. Batman McCaffrey could get hurt.

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We're not doing the bet. I
will make you a bad week of for

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sure. Okay, but okay,
I already know what I want. Already

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know what I want? He said, already, What do you want?

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A little boy? What would you
like Daddy to buy? You're behind barbecue

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barrel for you to wear at the
next barbecue contest in Florence November. Let's

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do it. Barrel, go ahead, making his NASCAR candy barrel, barrel

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barrol, go ahead and say you're
gonna do it because he ain't gonna never

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make it like my shirt, he
ain't never make it. Oh yeah,

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yeah, go ahead and popping off. All right. So you guys going

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to the row, you got out
yourself packed. When you guys competing at

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the Royal, Well, go ahead, Phil, Phil's Phil's doing it all

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right? Yeah, you're doing it
all yourself, desert. No, No,

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who's on your team? Phil?
What's my team name? Who's on

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your team? Phil the Grill?
The last time they don't But hold on,

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hold on, don't don't try to
act like you this on this one

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man show. We saw this,
We saw this. There was a bee

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though. Hold on, i'ms Michael
Simon. Then the Michael Simon's show we

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saw when they followed you. You
try to make it like it was Phil

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the Grill who appears out of nowhere, your angel. She was there and

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she's keeping you in check. That's
and then she made me forget the chicken.

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And then you had this we need
to have her all And then you

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had the silent man that's throw over
your back that you didn't even acknowledge that

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come to find out, it's like
some chef from some restaurant. Chef,

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chef chef, you'll be acting like
old I do it all myself because he's

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got the Beyonce of beans. That's
this old lady. Yeah, but I

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stole the beans from Pops. Yo. That wasn't my head, you see,

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that was in my hand stirred the
beads. That was a white hand.

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That was a Corcadian hand, stirred
the beads in the b All right,

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So you guys are doing all those
things at Royal. Are you guys

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gonna do any TV? Like Michael
Simon last time? I'm not, but

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yes, well they be that somebody
is Yeah, yeah, somebody's. Somebody's

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somebody's got a chance to be on
the dude a little TV again. Yeah,

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you better not screw up. You
better. You better play like a

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champion. Don't look like a fool. They do not look like a fool.

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That they called me today and they
said, hey, what's your timeline?

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I was like, oh, it
is in my head? Phil,

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is it my head? Do not
do not you're knocking down as barbecue joke.

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Boy. He's telling me this.
He's like, Yo, they called

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me for a timeline. What'd you
give him? He's like nothing, that's

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all in my head that bro,
you can't do that. What do you

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mean you give him something like I
did? I told him what turned?

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I said, chicken? Is that
twelve? Is that twelve? Third?

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Telling you I want to see you
trip something? Feels like you just you

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just you're just But do you know
what the best part about this is?

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Though? Since I am free free
balling the whole thing. Yeah, yeah,

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we can say that. Yeah,
you can't feel it's gonna be busy

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with the cameras and all this other
stuff. I am going to I'm gonna

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be that guy in the back just
yelling. So just bark it up.

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Can you like everything? Oh?
Dunet and just just just everything? If

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if you don't walk over mid shot
and ask to borrow something, probably I

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got this whole player of what I'm
doing, he's done. So you're going

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to the Royal. That's this weekend
because next week, next weekend, you

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guys are renting trailers that you're gonna
sleep in. Right, Yes, how

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was that though, I'm up by
the way. Yeah, because last time

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we heard that you didn't have a
trailer film. No, I found a

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guy we got to he got the
trailer, but he did tell me.

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He said, this time it's time
to leave. Can you make sure you

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know how? Like everybody like parks
and goes to the awards, you know,

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their cards and stuff. Well,
somebody blocked the trailer and he had

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to sit there and wait to pick
it up. What time did you tell

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him to come pick it up?
Over the place? Clean up? I

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clean up the trailer. I'm on
my way to the hold. What you

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00:14:16.879 --> 00:14:18.279
do? Let me tell you what
you do? What I do? I

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do well, I'm sure other people
do this. All you left over barbecue

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00:14:22.039 --> 00:14:24.120
because we don't need it. Oh
yeah, I leave it in everything in

218
00:14:24.120 --> 00:14:26.440
the fridge. Yeah, I leave
him ub yeah everything. This is the

219
00:14:26.480 --> 00:14:30.879
second. He was good, but
he still had to wait till somebody moved

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00:14:30.919 --> 00:14:35.960
there pick up the truck because they
want boxed in the trailer. So also,

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last year, you guys, Last
year you guys went to the road,

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popster lost his arm from a spider. We need to avoid that from

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happening. Don't make your father's sleep
outside everym They not buy the woods.

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00:14:48.240 --> 00:14:50.480
No more, you ain't doing it. He's like, well, I'm just

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00:14:50.480 --> 00:14:52.879
gonna sleep where I want. I'm
like, I'm not bringing a cot So

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good luck, yo, all,
y'all gonna be in everybody. Everybody got

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00:14:56.480 --> 00:15:01.320
a bit, I'm ready. I
really think that like your two teams could

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00:15:01.320 --> 00:15:05.840
not be more parlar opposite. Kyle
was buttoned up type A and Phil is

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like Lucy go flying by the seat
of his pants. That's what bro.

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These two weeks, next two weeks
are stressing me out. Like I was

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00:15:13.399 --> 00:15:16.919
writing the timeline of the crap I
gotta do. Then, then I gotta

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buy Cowboy tickets, which it took
literally three days ago. How expensive of

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00:15:22.159 --> 00:15:24.159
those dudes? You could go see
the New York Giants for the Cardinals.

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This ain't even know, Hey,
this is true story. It was like

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00:15:26.559 --> 00:15:31.320
twenty nine or forty nine dollars for
the cheapest ticket. The cheapest ticket for

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00:15:31.360 --> 00:15:35.399
the Cowboys game was like three twenty
I know, I know a girl who's

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00:15:35.399 --> 00:15:37.399
selling. I think I saw a
girl. I to go back and find

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00:15:37.399 --> 00:15:41.080
it. I know you like three
hundred bucks a piece. They were good

239
00:15:41.080 --> 00:15:43.080
seats. Oh well I got good
seats. Well, no, I got

240
00:15:43.080 --> 00:15:46.799
the cheap seats up in the upper
deck. I could probably touch the rafters.

241
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But just stay tuned to my stories, bro, because I'm going wild.

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Hey, if you were to if
you would go and actually a respectful

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00:15:54.720 --> 00:15:56.399
human, not be a wild Cowboys
fan. I have a great Cardinals hook

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00:15:56.440 --> 00:15:58.919
up. They come from the Cardinals, Zoe, and you would you would

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make its where I never got into
a pair of takes. Check this out,

246
00:16:02.399 --> 00:16:06.879
because you would be that be that
by Cowboys came to play the Cardinals

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on Christmas. On Christmas Day,
I got worked with this dude. He's

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like, hey, I got these
tickets. If you want them, I'll

249
00:16:12.279 --> 00:16:14.919
hook you up. Blah blah blah, you can have them. I was

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00:16:14.919 --> 00:16:15.960
like, oh man, because I
was stress it out. But how much

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money they were? Yeah? And
so he gave me these tickets and I

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looked at the ticket value on these
tickets. This was old school. We

253
00:16:22.120 --> 00:16:26.440
didn't scan my phones. It was
a physical ticket. There were four hundred

254
00:16:26.440 --> 00:16:30.200
and fifty dollars apiece, and I
said, what the hell. So we

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00:16:30.279 --> 00:16:32.039
get there, we do our thing, blah blah blah, and we go

256
00:16:32.120 --> 00:16:34.399
up to our seats and they're underneath
the boxes. This is where all the

257
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baby mamas, the football baby mamas. Everybody sits right. So we're sitting

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00:16:38.639 --> 00:16:42.159
there and I see the row and
there's all Cardinals people. So we're sitting

259
00:16:42.159 --> 00:16:45.200
there. Blah blah blah. We
have our own waitress. Bro waitress comes

260
00:16:45.200 --> 00:16:48.440
down. Yeah, waitress comes down. We've been drinking all day. And

261
00:16:48.440 --> 00:16:52.879
my dad's like, yeah, you
got any wine? And she just looks

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at him. She's like, no, we don't have any wine. Somebody's

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00:16:56.240 --> 00:16:57.799
like, oh what. So he
gets a beer. We all get beers.

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00:16:59.320 --> 00:17:03.080
So the owner of the Cardinals,
mister Bidwell, comes walking down and

265
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he goes to the people in front
of us, and he starts talking to

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him, Hey, how was your
Christmas? Are you? And he just

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00:17:07.000 --> 00:17:12.240
keeps eyeball on us because what are
the only cowboys? Only cowboy j He's

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00:17:12.279 --> 00:17:15.599
eyeball on us, and you guys
are hammered. And my dad has no

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00:17:15.839 --> 00:17:19.599
clue who he lived in Arizona's whole
life, have no clue. Michael Bidwell

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00:17:19.720 --> 00:17:23.200
is and I'm just looking at my
dad and I'm sobering up because this is

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like big time. I'm like,
holy you know, I'm freaking out.

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This isn't gonna end well. And
so the waitress comes back gives us our

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beers and she said something something happened, And then Michael Bidwell looks at my

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00:17:34.160 --> 00:17:37.319
dad shakes his hand and my dad's
like, why don't you guys have wine

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00:17:37.359 --> 00:17:42.400
here? Bidwell looks at the waitress. Waitress scurried up the stairs, came

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00:17:42.440 --> 00:17:45.480
back with a bottle of wine.
Bro, I swear to God, bottle

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00:17:45.519 --> 00:17:48.640
of wine. My dad looked at
him and said, I need a cup

278
00:17:48.640 --> 00:17:52.599
of ice because my dad doesn't drink
hop. Yeah, thank you, bro.

279
00:17:52.240 --> 00:17:56.359
He has to drink wine with ice, right, So she brings him

280
00:17:56.359 --> 00:17:57.799
a cup of ice, and the
guy, you know, okay, have

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00:17:57.839 --> 00:18:00.640
a good game. You know it's
gonna be on. Have fun tonight.

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00:18:00.680 --> 00:18:03.079
Blah blah blah. He left,
and I was like that, do you

283
00:18:03.160 --> 00:18:04.440
know who that was? I don't
Carol that was. It was like that

284
00:18:04.440 --> 00:18:07.200
that's he owns the Cardinals. Oh, this is his house, Like we

285
00:18:07.279 --> 00:18:12.759
are at his house right now.
Quick story. But wow, that is

286
00:18:12.920 --> 00:18:18.720
Michael Bick right there. Wow.
Okay, so Philip off your phone.

287
00:18:18.880 --> 00:18:22.640
Now we gotta transition to something else
that is going on in the barbecue world

288
00:18:22.720 --> 00:18:25.559
right now. Yeah, what's going
on at barbecue? You've been seeing a

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00:18:25.640 --> 00:18:30.279
lot of it recently. It's on
social media. About two weeks ago,

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00:18:30.359 --> 00:18:33.839
just I think I was actually Labor
Day weekend. There was a lot of

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00:18:33.880 --> 00:18:41.200
the stories different barbecue cooks. You
could say some are as we like call

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00:18:41.279 --> 00:18:45.279
internet chefs. Somewhere people listen Brittany
and big followings, a blazing Star budding

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00:18:45.519 --> 00:18:48.960
excuse me from Blazing Star was there? I think it was all right,

294
00:18:49.039 --> 00:18:53.640
of other people were all together.
It was all the big times social media

295
00:18:53.680 --> 00:18:57.400
guys, big time, the guys
that have the big time to have the

296
00:18:57.440 --> 00:19:04.519
big following that create on social so
big came together. Being big means how

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00:19:04.519 --> 00:19:10.680
many followers you have? Popular?
Popular? Popular, popular, So not

298
00:19:10.839 --> 00:19:14.680
awards, not awards. We're not
talking about awards. We're not talking about

299
00:19:14.720 --> 00:19:21.880
awards. We're not talking about how
much experience you have many games, doesn't

300
00:19:21.920 --> 00:19:26.559
matter how many followers, how many
followers? Is what makes you the best

301
00:19:26.640 --> 00:19:30.960
chef nowadays? A question? That's
what we're talking at. Question, that's

302
00:19:30.960 --> 00:19:33.160
what we're talking about. I just
want to know. I want to hang

303
00:19:33.200 --> 00:19:38.279
on. You always wear Jordan's,
right, Yes, we're going here.

304
00:19:40.400 --> 00:19:45.039
Why do you always wear Jordan's Because
they're cool? They're they're what they're they're

305
00:19:45.079 --> 00:19:48.000
what they are. Say one of
my shoes that I liked it with,

306
00:19:48.559 --> 00:19:53.799
Why because they're popular? No?
No, they're very pop. Are you

307
00:19:53.920 --> 00:19:59.119
kidding me Jordan's like the most popular. He's a popular. Okay, fine,

308
00:19:59.119 --> 00:20:03.160
we didn't take your seems. They're
they're popular, right, it's popular,

309
00:20:03.519 --> 00:20:07.960
popular, popular. But are they
the most comfortable shoe out there?

310
00:20:08.000 --> 00:20:12.640
Yes, they're comfortable. Yes they
are not. Yes, go to Runnings.

311
00:20:12.720 --> 00:20:18.799
Go to a running store. People
will tell you that Jordan's a go.

312
00:20:18.839 --> 00:20:19.720
They're gonna put you, like in
a Brooks. They're gonna put you

313
00:20:19.759 --> 00:20:22.319
in something. They're gonna go find
something that ain't gonna look cool, that

314
00:20:22.400 --> 00:20:27.160
ain't gonna be popular, but you
haven't because they're the same. So the

315
00:20:27.400 --> 00:20:33.319
same damn reason why you go off
on these barbecue chefs because oh they're popular.

316
00:20:33.440 --> 00:20:36.799
People like them. Guess what,
people like them, not because they've

317
00:20:36.799 --> 00:20:40.400
got awards. People like them because
they like their stuff. You like Jordan's

318
00:20:40.559 --> 00:20:42.920
because you like the look and you
like the style, not because the comfort

319
00:20:42.960 --> 00:20:48.279
and the awards they get. All
I know, All I know is all

320
00:20:49.279 --> 00:20:55.240
because here's the deal. All I
know is that I want to at least

321
00:20:55.519 --> 00:21:02.640
be about seven six to seven years
in one in your profession to be an

322
00:21:02.720 --> 00:21:06.200
expert. No, right, you
got to be six to seven years.

323
00:21:06.480 --> 00:21:08.839
You have to be at least And
when was the pandemic. The pandemic was

324
00:21:08.880 --> 00:21:11.240
how many years ago? Three?
It doesn't it doesn't happen. So so

325
00:21:11.400 --> 00:21:15.519
now you've got all these followers.
Week now, now you're a professional.

326
00:21:15.680 --> 00:21:19.440
Let's go into what we big time
before we all start going on big killer

327
00:21:19.680 --> 00:21:23.480
okay time. These guys okay,
together, they have a bigger a lot

328
00:21:23.519 --> 00:21:27.400
of your bigger, you're more popular, your ear chefs are the more popular

329
00:21:27.839 --> 00:21:34.000
social media followings. Came together together
to do this and they created this network

330
00:21:34.240 --> 00:21:41.400
platform called Ember's TV, which features
of the biggest barbecue stars. On Ember's

331
00:21:41.440 --> 00:21:45.920
TV delivers barbecue, open fire and
outdoor cooking. It's a cutting edge streaming

332
00:21:45.960 --> 00:21:49.000
platform dedicated to the world of barbecue, open fire and outdoor cooking with a

333
00:21:49.160 --> 00:21:55.759
rich array of original content, tutorials, professional community. Ember's TV is based

334
00:21:56.000 --> 00:21:59.640
is now here's what gets interest.
Ember's TV is your all access pass to

335
00:21:59.680 --> 00:22:06.160
grill Mastery, available on all streaming
devices, new episodes airing weekly, including

336
00:22:06.240 --> 00:22:10.480
weekly podcasts. So there is going
to be a paid side to this.

337
00:22:10.839 --> 00:22:12.680
Yeah, So I mean, good
for these guys that are like, okay,

338
00:22:12.759 --> 00:22:17.599
we have this, can yell at
me later. They have this massive

339
00:22:17.680 --> 00:22:22.000
following. They said, okay,
let's combine all of our masters. This

340
00:22:22.119 --> 00:22:26.400
is how I understands not on it
is mixing on it. He's not on

341
00:22:26.480 --> 00:22:30.240
it. Okay, but you have
this mass following. Let's combine our mass

342
00:22:30.319 --> 00:22:33.279
followings, and let's start this TV
network. And I believe what they got

343
00:22:33.359 --> 00:22:38.720
a mask. They're gonna have a
masterclass. They're gonna have master classes because

344
00:22:38.759 --> 00:22:41.680
hold on, hold on, I
just I'm just kidding. We're talking.

345
00:22:41.920 --> 00:22:45.200
We're talking to no bigger than these
guys. We're talking big following, big,

346
00:22:45.559 --> 00:22:49.039
they're bigger follow They're bigger because they
ain't got enough followers. Okay,

347
00:22:49.160 --> 00:22:52.720
No, I'm just trying to catch
Toffy Stone for examples, one hundred and

348
00:22:52.720 --> 00:22:56.599
forty one thousand follows. Yes,
ye yeah, most of these people have

349
00:22:56.200 --> 00:23:00.640
ten times, so they're bigger.
They're bigger, they're bigger. Okay,

350
00:23:00.720 --> 00:23:04.039
Well, we live in a social
media world, right, Okay, they're

351
00:23:04.039 --> 00:23:07.799
not saying they're better. I'm not
saying said they're better. I'm not saying

352
00:23:07.839 --> 00:23:15.799
they're bigger. You are not always
better. Well okay, I'm just following.

353
00:23:15.920 --> 00:23:18.880
Okay, I mean, you got
you got Alpha GOONI on this.

354
00:23:21.200 --> 00:23:22.920
I'll give him his credit. He
is. I love that dude, he's

355
00:23:22.920 --> 00:23:26.279
a very nice. Don't go to
bed with him. He's been nice to

356
00:23:26.319 --> 00:23:30.920
me. Yea exactly, he's nice. He called you, but don't go

357
00:23:30.039 --> 00:23:34.799
to sleep with About the day,
he's got one point six millions TikTok followers.

358
00:23:36.079 --> 00:23:37.880
I love it. I give him
his credit with credits. And then

359
00:23:37.920 --> 00:23:41.880
you got Chud's barbecue. He's got
seventy three thousand Chuck. Okay, Chuck,

360
00:23:42.039 --> 00:23:48.640
is that you got? You got
Chuck, Chuck Chuck Wagon. Will

361
00:23:48.640 --> 00:23:51.519
you listen? No, I'm trying
to I'm trying to figure out who these

362
00:23:51.559 --> 00:23:55.000
people are getting. Chuck take Chuck
Wagon. You can use back the one

363
00:23:55.039 --> 00:23:57.640
who picks up his meat and smacks
it. He's like, yes, that

364
00:23:57.880 --> 00:24:03.640
was just on barbecue. Chuck to
check Wagon. Then you got them mac

365
00:24:03.880 --> 00:24:08.119
grk guy G. I can never
message his TikTok follows three point four million,

366
00:24:08.240 --> 00:24:11.960
right, three point four So all
these guys have millions of followers,

367
00:24:12.160 --> 00:24:17.000
and they all decided they've come together
to create create this network. I mean,

368
00:24:17.359 --> 00:24:19.240
okay, let's get into this.
I know we have we all have

369
00:24:19.400 --> 00:24:22.079
questions, and we will have one
of them on and I think I think

370
00:24:22.119 --> 00:24:26.880
the one, the one question that
I have right away coming up is the

371
00:24:26.960 --> 00:24:29.720
fact that they are going to be
charging a monthly rate. Yeah, okay,

372
00:24:30.039 --> 00:24:33.319
five ninety nine a month, sixty
dollars a year. Now, I

373
00:24:33.400 --> 00:24:36.119
understand there's a lot of streaming platforms
out there. You do have Hulu,

374
00:24:36.400 --> 00:24:38.319
you have YouTube TV, you have
Amazon, you have all these different things,

375
00:24:38.440 --> 00:24:42.680
right, but they all offer content
that you can't get for free like

376
00:24:44.119 --> 00:24:48.680
other place, correct, like you
the NFL. Okay, let's use Let's

377
00:24:48.759 --> 00:24:56.200
use Hulu for example, Hulu produce
or Netflix Netflix better. Netflix produces content,

378
00:24:56.880 --> 00:25:00.640
movies, series, whatever that you
can only get through Netflix that you're

379
00:25:00.640 --> 00:25:04.279
extremely interested in and that you want
to see right correct, Now, this

380
00:25:04.559 --> 00:25:08.680
right here is going to give you, say, masterclasses, It's going to

381
00:25:08.759 --> 00:25:12.839
give you videos, tutorials. Somebody
tried to do this already. But my

382
00:25:12.960 --> 00:25:17.000
question though, with that hang on. My question that though is is you

383
00:25:17.119 --> 00:25:18.799
can search on the internet. You
can go to YouTube, you can go

384
00:25:19.000 --> 00:25:23.799
to Instagram and you can put in
pork butt recipes. You can see a

385
00:25:23.880 --> 00:25:26.000
ton of different ways to get it, and you get that for free.

386
00:25:26.480 --> 00:25:32.559
So what I'm curious about is what
are they going to do so dramatically different

387
00:25:33.359 --> 00:25:37.039
than what you can easily access for
free, Because That's where my biggest thing

388
00:25:37.119 --> 00:25:41.839
is because I'm not saying I wouldn't
spend sixty dollars a year if you gave

389
00:25:41.920 --> 00:25:44.640
me something that I could walk away
with and go, oh my gosh,

390
00:25:44.799 --> 00:25:48.680
I can never find anything anytime you
belong to something, right, it's a

391
00:25:48.759 --> 00:25:53.400
membership, right, So it's like
my Cosco card, right, my Cosco

392
00:25:53.519 --> 00:25:57.480
card, I'm a member. I
feel like I'm somebody because I'm a member

393
00:25:57.559 --> 00:26:02.400
of Costco. Right, So this
has to give you that same warm feeling

394
00:26:02.720 --> 00:26:06.640
really mean, well, okay,
I think it definitely has that. It

395
00:26:06.720 --> 00:26:11.720
definitely definitely feel like you're you gotta
be an exclusive group for it to work.

396
00:26:11.880 --> 00:26:15.160
Okay, But it's like this,
but you already follow them on TikTok,

397
00:26:15.359 --> 00:26:18.279
Instagram, all the socials, right, So are they gonna stop posting

398
00:26:18.279 --> 00:26:21.000
on are they? That's that's another
question I have, is like, are

399
00:26:21.039 --> 00:26:25.240
they so what you're showing me on
TikTok's room for me to get better?

400
00:26:25.359 --> 00:26:30.039
Because because they'll be all doing on
that and that's a possibility. Does this

401
00:26:30.319 --> 00:26:33.680
open the door now? Well?
It does? My question? Does this

402
00:26:33.839 --> 00:26:40.319
open the door for people to find
new chefs that they can access their content

403
00:26:40.400 --> 00:26:44.000
for free? Yeah? Because again, we live in a world, yes,

404
00:26:44.079 --> 00:26:45.759
where we have a million different apps
and that type of stuff, but

405
00:26:45.839 --> 00:26:49.519
we also live in a world where, let's be really, economy is not

406
00:26:49.599 --> 00:26:53.000
great. Everybody's pinching pennies and somebody's
got sixty bucks a year. Yeah,

407
00:26:53.079 --> 00:26:57.319
sixty bucks here, but you know
that might be something for the kids,

408
00:26:57.480 --> 00:27:00.480
you know. Whatever, you kind
of go on all costs, amigo represato

409
00:27:00.799 --> 00:27:04.920
exactly. You start, you start
making priorities, right, you start doing

410
00:27:04.960 --> 00:27:07.119
stuff and you're going, why am
I going to spend sixty dollars on this

411
00:27:07.240 --> 00:27:10.359
if I can get it for free? But I want to know when you

412
00:27:10.400 --> 00:27:11.799
to get somebody on from Embers to
talk about this, they explained to us

413
00:27:12.279 --> 00:27:18.240
what makes them different than what they're
going to have, because that's what's gonna

414
00:27:18.240 --> 00:27:22.039
be essential to me, because if
it's just tutorials and videos and that type

415
00:27:22.039 --> 00:27:23.440
of stuff, you've seen any of
the previous, some of the previous looks

416
00:27:23.559 --> 00:27:27.599
like it's a lot of like back
behind the scene type thing, correct,

417
00:27:30.200 --> 00:27:33.599
cook, but it's like behind the
scenes. I guess you can see their

418
00:27:33.640 --> 00:27:37.440
personality. But my thing is you
can still see the same thing on for

419
00:27:37.559 --> 00:27:41.160
free Instagram. Okay, So what
you just don't know what I'm gonna remember

420
00:27:41.200 --> 00:27:47.200
that dude that was his name was
Mike, remember Mike Steal. He does,

421
00:27:47.400 --> 00:27:48.960
he does, he add new people
to it, and now you've still

422
00:27:48.960 --> 00:27:52.720
got masterclasses, but he's still added
a new book to it. You know,

423
00:27:52.880 --> 00:27:56.759
if you this is like in anything, if you're gonna learn anything.

424
00:27:56.200 --> 00:28:00.599
But that was exclusive, right because
correct, no nobody could know what Smidy

425
00:28:00.759 --> 00:28:07.680
was doing or those those classes.
Some of the master class stuff was really

426
00:28:07.799 --> 00:28:11.640
awesome, like when you had what's
named Franklin Yea on there and he was

427
00:28:11.720 --> 00:28:23.319
showing you his extremely what I'm still
I'm still a member of that Masters Academy

428
00:28:23.480 --> 00:28:30.160
Academy Academy class, not the not
the barbecue one, but there's another one

429
00:28:30.319 --> 00:28:36.559
that's live that has literally everything from
production to videos, barbecue to cookie.

430
00:28:36.559 --> 00:28:38.519
It had a lot of different suff
where it gave you extreme in depth where

431
00:28:38.559 --> 00:28:44.200
you could say, hey, I
that's that's four hundred dollars a year,

432
00:28:44.319 --> 00:28:49.319
correct year, bro, it's you
paid for that. I've learned. Let

433
00:28:49.400 --> 00:28:53.079
me tell you some I've learned so
much, so much like Gordon Ramsey has

434
00:28:53.119 --> 00:28:56.960
a whole class of just different different
stuff on there, video editing stuff,

435
00:28:56.960 --> 00:29:00.400
but he has different. Oh y, don't just have Yeah, a master

436
00:29:00.519 --> 00:29:04.000
class hasn't just barbecue. That series
was everything if you wanted to learn how

437
00:29:04.039 --> 00:29:10.039
to be a master clinic or master
thing of electrical, electrical, electrical and

438
00:29:10.079 --> 00:29:12.839
like putting your ceiling, fans,
they were, but there was in depth

439
00:29:12.880 --> 00:29:18.200
ttorials to show you how you could
install your own ceiling. Being a master

440
00:29:18.400 --> 00:29:22.519
on fans well, like a master. I want to be a master fans.

441
00:29:22.960 --> 00:29:26.519
No, I still subscribe to it
because I enjoy it. I enjoy

442
00:29:27.480 --> 00:29:32.079
using Let me say something, no, for real here, let's have it

443
00:29:32.400 --> 00:29:36.240
for real. If you're steak,
say you're struggling a steaks so damn bad.

444
00:29:36.359 --> 00:29:38.119
Yes, you want to jump into
a new hobby. Are you gonna

445
00:29:38.160 --> 00:29:41.440
take a class to kind of do
the learning curve or you're just gonna jump

446
00:29:41.440 --> 00:29:45.119
into a competition and do your thing. No, I'm gonna. I'm gonna.

447
00:29:45.119 --> 00:29:47.559
I'm gonna get some point. You're
gonna probably take a class, right

448
00:29:47.720 --> 00:29:51.359
and that we all take a classes, And I'm not gonna If that's what

449
00:29:51.519 --> 00:29:56.119
this is is a way to essentially
take a class from the comfort of your

450
00:29:56.119 --> 00:29:59.880
home, at your own pace.
Okay, so not not not going,

451
00:30:00.200 --> 00:30:03.960
so not knocking emmerus, Right,
Yeah, what am I getting from that?

452
00:30:04.279 --> 00:30:07.720
We don't know. That's what I
don't know. That's that's what's so

453
00:30:07.799 --> 00:30:10.640
that's what it need to be termed. I think that's what we need to

454
00:30:10.640 --> 00:30:11.680
see, and we're gonna need to
talk to somebody from there about that.

455
00:30:11.799 --> 00:30:18.200
Now here's my thing. For this
to be successful and successful I'm seeing successful

456
00:30:18.240 --> 00:30:22.119
for them as the people who are
behind this. It needs to generate revenue

457
00:30:22.119 --> 00:30:26.519
because that's let's be real, all
things are determined successful. And it seems

458
00:30:26.559 --> 00:30:30.240
like they have big money behind them
because the production looks amazing, that they

459
00:30:30.359 --> 00:30:33.599
got a nice website. They heard
this was coming. I think I think

460
00:30:33.680 --> 00:30:36.680
Blaze and Starr had told me about
this was coming. He was like,

461
00:30:36.799 --> 00:30:38.279
yo, bla, bla. A
matter of fact, now I'm remembering the

462
00:30:38.319 --> 00:30:41.519
conversation, he told me that this
was coming down. This is literally a

463
00:30:41.799 --> 00:30:45.519
This is a TV network that they
started exactly. This is a TV network.

464
00:30:45.559 --> 00:30:49.559
So I don't think it's going to
be just the five Core guys or

465
00:30:49.599 --> 00:30:52.079
whatever it is. The Core guy. I think they're gonna do videos,

466
00:30:52.240 --> 00:30:57.960
but they're gonna have to expand.
So look at so all right, that

467
00:30:59.200 --> 00:31:04.920
makes more sense it's only because they
are not They might be getting some numbers

468
00:31:06.119 --> 00:31:11.240
off of the subscriptions, but their
numbers is probably gonna come more off of

469
00:31:11.640 --> 00:31:17.640
their commercials because if it's yeah,
the revenue, right, so they're they're

470
00:31:18.920 --> 00:31:22.359
all right. For instance, cable
is about to go away. Cable,

471
00:31:23.200 --> 00:31:26.759
Yeah, it's pretty much like it's
going away right now. You buy a

472
00:31:26.839 --> 00:31:32.640
TV and it got all of the
streaming platforms on there, right, so

473
00:31:32.839 --> 00:31:36.480
you don't need cable, right and
even like with YouTube TV now taking off

474
00:31:36.519 --> 00:31:41.759
of the NFL package, so good
yo, So it's like you're gonna be

475
00:31:41.839 --> 00:31:48.720
streaming at everything, so that will
be just another box which which has potential.

476
00:31:48.119 --> 00:31:52.799
Yeah, but my goal, my
thing is those for to be successful,

477
00:31:52.799 --> 00:31:56.640
they're gonna have to advertise it.
They're gonna have to get this word

478
00:31:56.759 --> 00:32:01.200
out on it big time, because
for it to be successful, you need

479
00:32:01.279 --> 00:32:09.079
to have the person who fires up
there smoker once he once a month.

480
00:32:09.960 --> 00:32:14.680
You need that guy to know about
it and to say, oh man,

481
00:32:14.720 --> 00:32:16.720
all right, I'm gonna make a
brisket today, and to say instead of

482
00:32:16.759 --> 00:32:22.279
going to YouTube or Instagram or TikTok, and that opens his ember's app on

483
00:32:22.359 --> 00:32:25.559
his TV and he watches it.
They need to get that out to make

484
00:32:25.640 --> 00:32:29.720
this be successful. But to do
that, they're gonna have to advertise the

485
00:32:29.799 --> 00:32:34.279
hell out of this because think about
it, Think about what you just said.

486
00:32:35.119 --> 00:32:38.039
I have to be in front of
my TV. Right, I'm in

487
00:32:38.119 --> 00:32:42.279
front of my phone all day,
I'm in conference meetings. I'm looking at

488
00:32:42.319 --> 00:32:45.359
my phone now, but I might
see a video or two, you know

489
00:32:45.359 --> 00:32:47.240
what I mean. You're on the
toilet, right, you gotta be in

490
00:32:47.319 --> 00:32:51.079
front of your teeth. But if
they but you can watch Netflix in your

491
00:32:51.079 --> 00:32:53.119
phone. So if they do that
on a plane, right, But if

492
00:32:53.160 --> 00:32:57.880
they but if they have it be
where they've got great tutorial videos and great

493
00:32:57.960 --> 00:33:02.000
content on there that you go through
your phone and easily search and find from

494
00:33:02.039 --> 00:33:06.079
a trusted source. Yes, I
think that's why it can be successful.

495
00:33:06.119 --> 00:33:07.279
But you're gonna have to get your
message on it a big and you're gonna

496
00:33:07.279 --> 00:33:13.039
have to go hard with advertisement on
it. And I'm not just talking you

497
00:33:13.119 --> 00:33:15.440
know, word amouth advertisement or social
media advertising, because I really this is

498
00:33:15.480 --> 00:33:20.839
where I'm really questioning how this is
gonna work. Unlike any other streaming platform

499
00:33:20.880 --> 00:33:30.759
out there, Netflix, Hulu,
Amazon Prime, those things, those swously

500
00:33:30.839 --> 00:33:36.759
streaming platforms all provide content that Instagram, TikTok, Facebook can't provide you.

501
00:33:36.880 --> 00:33:40.839
They're not provide Instagram, Facebook and
TikTok aren't putting out full length docuseries about

502
00:33:40.880 --> 00:33:45.279
Michael Jordan. They're not putting out
the most cutting edge documentaries talking about it.

503
00:33:45.480 --> 00:33:51.640
So therefore people will You can advertise
it through Instagram, people like oh

504
00:33:51.680 --> 00:33:53.119
you know, I saw this,
They're gonna talk about it word amouth because

505
00:33:53.160 --> 00:33:59.720
Instagram's not losing any viewers to this. Where my thing comes in is Instagram

506
00:34:00.960 --> 00:34:06.680
metas what everyone's Facebook and Instagram,
TikTok, x elon whatever. They all

507
00:34:07.159 --> 00:34:12.599
want to keep the traffic on their
sites, on their platforms because they get

508
00:34:12.639 --> 00:34:17.360
the advertisement. They're not going to
allow you without getting shadow band hardcore to

509
00:34:17.599 --> 00:34:22.519
promote, to go to leave Instagram, to go to Embers, to watch

510
00:34:22.719 --> 00:34:25.960
videos, to do this, to
attempt to keep people there to never come

511
00:34:27.000 --> 00:34:29.800
back to TikTok or Instagram, and
that's not gonna work. Like they're gonna

512
00:34:29.840 --> 00:34:31.280
they're gonna shadow man the heck out. But you know what's crazy about that?

513
00:34:31.480 --> 00:34:36.920
Have you ever been to YouTube on
Instagram like the YouTube channel now,

514
00:34:37.840 --> 00:34:40.440
you should look at how many likes
and views and stuff they get on there,

515
00:34:40.480 --> 00:34:45.639
bro, and it's nothing correct because
Instagram is going. Instagram's gonna say,

516
00:34:45.679 --> 00:34:50.719
hey, you're not going there to
do this now. YouTube is an

517
00:34:50.760 --> 00:34:54.400
example of YouTube is an example of
one where they said, hang on here,

518
00:34:55.880 --> 00:35:01.000
we're gonna start YouTube TV. Yeah, because well look what they did

519
00:35:01.039 --> 00:35:06.039
with shorts. They started shorts exactly. Is everybody on Instagram and this whole

520
00:35:06.079 --> 00:35:07.000
TikTok thing came out. I was
like, what is this? Oh,

521
00:35:07.079 --> 00:35:12.800
it's all videos. Yeah, nobody's
watching YouTube now. Is twelve fifteen to

522
00:35:12.800 --> 00:35:15.719
twenty minute long video PI on YouTube
and I watched that. They want quick

523
00:35:15.760 --> 00:35:19.079
instagrafications. So now they're going that's
their way of competing with it. I

524
00:35:19.239 --> 00:35:22.800
just don't know how Embers is going
to get their message out to where they

525
00:35:22.920 --> 00:35:25.519
become top of mind in people's heads. And the only way you're gonna do

526
00:35:25.559 --> 00:35:30.440
that is to ingrain that message repeatedly
over and over again. And you're gonna

527
00:35:30.440 --> 00:35:36.960
also need to use an advertising message
to remove questions from people. Because you

528
00:35:37.039 --> 00:35:39.280
have Phil, who nothing against I'm
not gonna try to fire you up again

529
00:35:39.320 --> 00:35:45.280
here, Phil. You look at
people for credibility when you want to not

530
00:35:45.400 --> 00:35:50.000
see their following or they're popular there, they're followers. You look at credibility

531
00:35:50.039 --> 00:35:52.880
based upon their awards, their accomplishments, and they're years of experience. Yes

532
00:35:53.079 --> 00:35:58.159
you want that's that's how you vie
because anybody can give that's America, correct,

533
00:35:58.239 --> 00:36:00.639
But that's how you view it right
out the world coast of you.

534
00:36:00.880 --> 00:36:06.000
Okay, well we're in a different
world now. So but what these people

535
00:36:06.000 --> 00:36:08.119
are gonna have, What what Embers
is gonna have to do is they're gonna

536
00:36:08.159 --> 00:36:15.519
have to create value to value value
and they're gonna have to create value and

537
00:36:15.719 --> 00:36:19.199
top of mind and credibility. And
to do that, yes, you're gonna

538
00:36:19.239 --> 00:36:22.280
have to get people to subscribe.
May have to get the message out.

539
00:36:22.480 --> 00:36:24.639
You are gonna have to advertise the
hell out of this, and I think

540
00:36:25.079 --> 00:36:29.280
podcast advertisement in the barbecue world is
going to be a huge way they're gonna

541
00:36:29.280 --> 00:36:32.199
have to do it. Yeah,
obviously we're not just saying that because we

542
00:36:32.239 --> 00:36:37.000
want to get it on there.
But they're gonna have to advertise huge direct

543
00:36:37.039 --> 00:36:42.679
advertisement on it. You're gonna have
to try to do social media, but

544
00:36:42.760 --> 00:36:45.639
social media is can be like they're
gonna have to open the gate up to

545
00:36:45.800 --> 00:36:50.239
more. That's what I'm saying exactly, well, they're gonna and I think

546
00:36:50.320 --> 00:36:53.440
what Embers could ideally become because because
okay, think about it, and I

547
00:36:53.559 --> 00:36:59.159
know we just said this a few
minutes ago, all of these different followers.

548
00:36:59.639 --> 00:37:06.480
Yes, your stank is on that
particular social media channel that is not

549
00:37:06.639 --> 00:37:12.000
going to carry over to another platform
if, like Barrel said, it's not

550
00:37:12.239 --> 00:37:16.840
going to be affiliated with like Instagram
or TikTok, and so if you have

551
00:37:17.000 --> 00:37:22.679
to start a whole new platform,
then their their follower is the same amount

552
00:37:23.000 --> 00:37:25.960
is everybody else's. Exactly, It's
gonna be tough to do. Now here's

553
00:37:27.000 --> 00:37:29.840
my question of Embers. What I
would love to know. We know that

554
00:37:29.920 --> 00:37:34.679
there are these initial core people that
are involved with Embers. Now are they

555
00:37:34.719 --> 00:37:37.559
going to open it up to everybody? They're gonna up to somebody like to

556
00:37:37.719 --> 00:37:42.599
Kyle to Fill or you guys are
like, hey, I got a series

557
00:37:42.639 --> 00:37:45.960
of videos featuring my rub I don't
want to post it on YouTube because I

558
00:37:46.000 --> 00:37:52.639
don't because YouTube doesn't pay crap for
idle money to you for videos. So

559
00:37:52.719 --> 00:37:55.320
are they going to allow you guys
to create an Ember's channel on there?

560
00:37:55.519 --> 00:38:00.239
I don't think it's gonna be I
don't I think in the beginning, this

561
00:38:00.320 --> 00:38:05.119
is I have no idea. I
bet beginning they're gonna look, you can

562
00:38:05.199 --> 00:38:07.559
live in this world and this will
fire. You could do you live in

563
00:38:07.639 --> 00:38:10.119
this world now that okay, well, how many followers do you have?

564
00:38:10.840 --> 00:38:14.960
Bro? That again, I'm just
I just got finish saying that's not gonna

565
00:38:15.039 --> 00:38:17.119
matter. Bro Like. Look,
yeah, they're gonna be like, Okay,

566
00:38:17.159 --> 00:38:20.440
who wants to tune in to fill
the grill? But here's my thing

567
00:38:20.559 --> 00:38:22.679
is here's my thing? Though you
can't. Everybody's gonna from zero, but

568
00:38:22.960 --> 00:38:29.519
hang on here. But Embers does. But does Embers generate revenue this way?

569
00:38:30.000 --> 00:38:32.239
Because does someone like Phil? They
say, Okay, Phil's got five

570
00:38:32.280 --> 00:38:35.480
thousand followers, I don't know what
you have, which just use around number.

571
00:38:35.480 --> 00:38:37.920
He has five thousand and you have
somebody else the blive Worm's got one

572
00:38:37.960 --> 00:38:43.039
point six million. Okay, great, But you think you can grow you're

573
00:38:43.079 --> 00:38:47.039
following? You want to use our
audience that Embers has to grow your following?

574
00:38:47.639 --> 00:38:52.280
You, as Phil the grill,
pay a licensing fee, a subscription

575
00:38:52.400 --> 00:38:55.960
fee, whatever you want to say
to Embers to host your videos there.

576
00:38:57.199 --> 00:39:01.599
And does Embers become the place now
where everybody goes to get barbecue videos,

577
00:39:02.360 --> 00:39:07.320
cooking videos. Do they become the
source for this? Similar to how when

578
00:39:07.840 --> 00:39:10.920
people go look for sports news,
where do you go? You go to

579
00:39:12.199 --> 00:39:15.079
ESPN? So is that what this
is end goal is or people looking for

580
00:39:15.159 --> 00:39:20.960
funny sports? Like what barstool has
become. Barstool Sports is a huge empire

581
00:39:21.480 --> 00:39:24.519
of stuff where they have taken a
lot of independent people who are writing articles

582
00:39:24.599 --> 00:39:30.719
about fantasy football, about whatever and
gave them a place to showcase their work.

583
00:39:34.840 --> 00:39:37.000
You see, we have a lot
of questions. There's a lot of

584
00:39:37.039 --> 00:39:40.320
things because I'm like, if it's
just these five or six guys that are

585
00:39:40.360 --> 00:39:44.599
a part of it, and they're
gonna they're gonna be the flag and they're

586
00:39:44.639 --> 00:39:49.559
going to run it and they're gonna
be the top of everything, I wonder.

587
00:39:50.360 --> 00:39:52.760
I'm just curious. I'm just curious
about I have questions about it.

588
00:39:52.840 --> 00:39:57.920
But how the content's going to carry? Yeah? That content? How content

589
00:39:58.039 --> 00:40:00.239
carry? And then also the other
question of what happened about it is what

590
00:40:00.440 --> 00:40:04.679
is your idea to get this word
out? Because for it to be successful,

591
00:40:05.199 --> 00:40:07.079
everybody has to know about it.
You can walk down the street right

592
00:40:07.119 --> 00:40:10.840
now, well, I mean okay, to someone what what channel do you

593
00:40:10.920 --> 00:40:14.119
go to to watch cooking videos?
Yeah, but on your TV? What

594
00:40:14.159 --> 00:40:16.559
do you look at us we're talking
about it? Yeah? Yeah, but

595
00:40:16.639 --> 00:40:21.960
we're because we're small podcasts in the
niche. To be successful and to be

596
00:40:22.039 --> 00:40:27.119
on a streaming platform and to be
charging the same prices that Disney Plus and

597
00:40:27.159 --> 00:40:30.599
all that are charging, you gotta
really provide something. And you can't just

598
00:40:30.760 --> 00:40:34.719
be this small little niche. You
gotta be. You gotta be where somebody

599
00:40:34.800 --> 00:40:37.199
says, man, all right,
what are we making for dinner night?

600
00:40:37.239 --> 00:40:39.320
Hey, go on embers and open
the aft a beast. It's gotta be

601
00:40:39.480 --> 00:40:45.119
sports celebrities. It's gotta be actors
and actresses. It's got exactly exactly for

602
00:40:45.239 --> 00:40:50.119
the world to see. Bro,
ain't nobody looking at these okay, these

603
00:40:50.199 --> 00:40:54.159
big time following Instagram that they can
already have gotten their videos for free.

604
00:40:55.960 --> 00:41:00.440
When they all announced this, they
all posted and announced the same time,

605
00:41:00.679 --> 00:41:02.320
and they were all at a big
party in California. Wherever they were,

606
00:41:02.719 --> 00:41:06.280
there was a bunch of people.
Get you No, I I had no

607
00:41:06.360 --> 00:41:07.719
idea about it. I'd learned like
everybody else, like did you go?

608
00:41:08.960 --> 00:41:13.599
But you're you're seeing this and you're
getting this because of all those people saw

609
00:41:13.679 --> 00:41:15.039
it and they're like, what is
this? Correct? How was that guy?

610
00:41:15.039 --> 00:41:17.199
I was like, what is this? And I clicked on it and

611
00:41:17.360 --> 00:41:20.360
it goes to your website and you
read it and you're like, oh,

612
00:41:20.400 --> 00:41:22.360
okay. So they're starting their own
TV network, But here's the thing where

613
00:41:22.400 --> 00:41:30.360
their own But for it to be
successful long term, it has to generate

614
00:41:30.559 --> 00:41:36.039
revenue. Right, I don't know
if there's enough people in the barbecue world

615
00:41:37.039 --> 00:41:39.400
that are going to generate the revenue
off this when there's people like yourself,

616
00:41:40.400 --> 00:41:44.639
both yourselves that are producing content where
I'm gona like, why I'm gonna pay

617
00:41:44.639 --> 00:41:46.639
six bucks for this a month when
I can go watch Phil of the Girls

618
00:41:49.079 --> 00:41:53.639
rub me all over crack Wing sings
it exactly like what you know what I

619
00:41:53.679 --> 00:41:58.679
mean? Like, why are people
gonna how much Google charge? Yeah,

620
00:41:58.920 --> 00:42:01.199
you're right, No, you're you're
very right. So that my thing is

621
00:42:01.280 --> 00:42:06.440
the only way that I think this
works long term is if a they really

622
00:42:06.480 --> 00:42:10.559
get the message out and be they're
providing content and they are a source of

623
00:42:12.079 --> 00:42:15.480
everything that you need when it comes
out to a cooking to where they essentially

624
00:42:15.519 --> 00:42:21.159
become the Dick sporting Goods of the
world, where you're like another food network

625
00:42:21.360 --> 00:42:24.119
exactly where you gotta do shows.
You gotta do shows. You gotta have

626
00:42:24.559 --> 00:42:28.760
more than just these guys. Don't
against these guys huge social media followings.

627
00:42:29.039 --> 00:42:32.199
But if I'm going to get the
same thing off of Instagram, then why

628
00:42:32.239 --> 00:42:36.719
am I going to pay for it? Yeah? Right, I mean again

629
00:42:37.280 --> 00:42:40.199
and that and that's and that's what
I'm saying. Enjoy these guys' videos.

630
00:42:40.280 --> 00:42:44.840
I like, I enjoy watching They're
very good video you like when grown men

631
00:42:44.920 --> 00:42:49.880
smacked me in front of you,
like all the live fire he does.

632
00:42:50.000 --> 00:42:52.920
Bro, I've never done live fire. They're great. Okay, maybe I

633
00:42:52.000 --> 00:42:55.639
guess we have in some capacity.
This dude goes all out. But they're

634
00:42:55.679 --> 00:43:00.800
great videos. Watch, Yes,
stuff they are, But are you going

635
00:43:00.920 --> 00:43:04.519
to enjoy watching it enough to where
you're like, oh, it's been six

636
00:43:04.559 --> 00:43:07.079
bucks. I don't think I'm going
to and that and That's what I'm saying.

637
00:43:07.239 --> 00:43:12.119
So that's what I'm saying. You
need advertising to tell you what makes

638
00:43:12.159 --> 00:43:15.840
it so unique, because right now, I guess if you walk down the

639
00:43:15.880 --> 00:43:19.199
street and you ask some random person
in the side of the road Ember's TV.

640
00:43:19.400 --> 00:43:22.920
Baby, do you know Ember's TV? Or you know food and they're

641
00:43:22.920 --> 00:43:25.519
gonna exactly the only way you're gonna
do with those If you get that message

642
00:43:25.559 --> 00:43:30.360
and you ingrain it in someone's head
over and over and over again, you're

643
00:43:30.400 --> 00:43:36.320
behind barbecue. W And people say
this, bro, but in a way,

644
00:43:37.440 --> 00:43:40.079
but in a way though it very
well could be he's trying to get

645
00:43:40.440 --> 00:43:44.320
behind barbecue. Was going to get
his first commercially. He's trying to do

646
00:43:44.440 --> 00:43:47.519
that, right, He's trying to
He's trying to get your behind barbecue out.

647
00:43:49.159 --> 00:43:51.320
He's going after this, right,
He's going down this angle. He's

648
00:43:51.360 --> 00:43:58.199
trying to do this. Does he
say, Okay, I need to connect

649
00:43:58.239 --> 00:44:01.519
more than my audience. I'm gonna
first platform. Let me ask you this

650
00:44:01.679 --> 00:44:07.199
question. When when do you look
at content and it becomes boring, when

651
00:44:07.280 --> 00:44:12.000
it's too long, when it's too
long, when it's just it's just becomes

652
00:44:12.039 --> 00:44:15.119
boring to you and you scroll to
the next one. Okay, I'll say

653
00:44:15.159 --> 00:44:19.079
it. Yeah, if they don't
get to the point, right, Yeah,

654
00:44:19.199 --> 00:44:21.719
they're not getting to the point.
So we live, bro, we

655
00:44:21.920 --> 00:44:25.400
live in this world now like everything
Like I don't want to call us dumb,

656
00:44:25.480 --> 00:44:30.159
but I mean we are on this
like short form, get to the

657
00:44:30.440 --> 00:44:34.760
dang point and bacon already. So
kay, I'll give you a good example

658
00:44:36.239 --> 00:44:38.800
when I think some of the best
videos for a complete amateur like myself.

659
00:44:38.840 --> 00:44:43.320
Don't hate me when I say this
the best if you're an amateur and you're

660
00:44:43.519 --> 00:44:45.280
I've watched countless of them, but
it got it took. Don't worry about

661
00:44:45.280 --> 00:44:51.320
it. There's a lot of amateurs
still but all things at BBQ on Instagram

662
00:44:51.519 --> 00:44:57.320
eighteen chef chef Tom eighteen his videos
who are you guys watching? Hold on?

663
00:44:57.559 --> 00:45:00.800
But hold on here? Let me
explain to you why if you search

664
00:45:00.880 --> 00:45:07.800
out pork belly on YouTube, for
example, his videos are going to pop

665
00:45:07.920 --> 00:45:09.400
up and his videos, let me
tell you what though, they're good,

666
00:45:09.800 --> 00:45:15.559
but holy biscuits, they'll be like
twenty eight minutes long, twenty six minutes

667
00:45:15.599 --> 00:45:21.840
long, and they are unbelievably in
depth. In depth, I mean really

668
00:45:21.920 --> 00:45:25.159
in depth. Now do they show
you some stuff that makes you go,

669
00:45:25.400 --> 00:45:29.440
okay, cool, that was great
to learn? But then I'm like,

670
00:45:30.519 --> 00:45:32.280
well, I just watch a twenty
four minute video on how to I'm just

671
00:45:32.320 --> 00:45:36.239
getting talking about a complete amateur to
learn how to do a pork butt.

672
00:45:36.880 --> 00:45:40.440
But then I'm like that kind of
lost interest in it. Yeah, yeah,

673
00:45:40.639 --> 00:45:45.039
I mean, what is it a
TVBQ A TV. Let me see,

674
00:45:45.320 --> 00:45:47.960
let me see, can I see? I'm just curious because let's see,

675
00:45:49.360 --> 00:45:52.199
Like I'm going down this rabbit hole
right now, Oh, how to

676
00:45:52.280 --> 00:45:58.719
do cheesy garlic brid I'm going down
this rabbits followers, okay, like his

677
00:45:58.880 --> 00:46:01.960
Mexican shop. Done, I'm done? Can we stop this talk? I'm

678
00:46:02.039 --> 00:46:07.119
done. I'm done. I'm done
because I'm going people how to make cheesy

679
00:46:07.159 --> 00:46:13.840
garlic break? But hey, fel
but see this is don't I'm gonna I'm

680
00:46:14.079 --> 00:46:16.239
gonna upset you. And when I
say this to you, I think I'm

681
00:46:16.239 --> 00:46:20.480
gonna kind of jump on barrel for
I think I think you're gonna be upset

682
00:46:20.559 --> 00:46:28.159
by this. Right now, Philip, you forget how novice so many people

683
00:46:28.320 --> 00:46:30.639
are when it comes to cooking,
because it's something that comes very natural to

684
00:46:30.719 --> 00:46:36.159
you and you are very good at
There are a lot of people out there,

685
00:46:37.000 --> 00:46:43.559
men specifically, who go, I
am a garlic but how don't make

686
00:46:44.000 --> 00:46:45.159
How do I make good garlic?
Bro I wanna make really good garlic,

687
00:46:45.199 --> 00:46:49.639
But how do I do that?
So what do you do? You go

688
00:46:49.760 --> 00:46:52.039
to the Internet and you put it
in there and you see his videos that

689
00:46:52.079 --> 00:46:54.920
are very well produced, and you
watch it and you think it's an expert.

690
00:46:57.159 --> 00:47:00.400
It's it's amateur and basics can be
But guess what people are watching it.

691
00:47:00.519 --> 00:47:06.079
We got filled the builder here do
you want? Are you in a

692
00:47:06.119 --> 00:47:08.920
cubicle? No, you're not.
I'm in the trailer. Okay. So

693
00:47:08.960 --> 00:47:15.119
when it's lunchtime, everybody's usually probably
eating. Now like everybody's I'm on a

694
00:47:15.199 --> 00:47:17.920
podcast, this is my food.
Now? Are you working with mostly men?

695
00:47:19.119 --> 00:47:23.440
Females? Who are you working with
a little mostly especially where I work

696
00:47:23.480 --> 00:47:25.639
at. Yeah, a lot of
the dudes there they don't work, they

697
00:47:25.679 --> 00:47:29.960
don't cook, they yet and they
got lives that do all the cooking.

698
00:47:30.119 --> 00:47:32.800
Because these guys don't know how to
cook. And they'll come in and be

699
00:47:32.840 --> 00:47:36.480
like, hey, so I got
a big game, my in laws are

700
00:47:36.480 --> 00:47:38.760
coming over or whatever. He's like, I have the smoker. I needed.

701
00:47:38.840 --> 00:47:42.519
What do I do? Yes?
What like? I need to cook

702
00:47:42.559 --> 00:47:45.360
something that's easy or you get that, you know, what what can I

703
00:47:45.440 --> 00:47:46.960
do for fifteen people that are coming
over? Yeah? Like I need to

704
00:47:47.119 --> 00:47:51.480
know how to cook. That's a
lot of these amateur people that are easy

705
00:47:51.559 --> 00:47:54.880
garlic bread, that are buying your
rubs that you're trying to promote I'm serious

706
00:47:55.440 --> 00:47:59.000
that are trying to promote your stuff, right, Yes, this is how

707
00:47:59.079 --> 00:48:00.320
I have to look at it.
Yeah, and you give me a hard

708
00:48:00.320 --> 00:48:02.960
time like, oh, just because
these guys have so many follow followers.

709
00:48:04.000 --> 00:48:07.199
But they have followers, but because
they appeal to them, not that it's

710
00:48:07.239 --> 00:48:10.320
just guys that sit at the house, that work from home, that work

711
00:48:10.400 --> 00:48:14.760
on the computer. They got their
lunch break, their wives are cooking dinner,

712
00:48:14.960 --> 00:48:15.920
or he's like, dang, I
should cook. I need to cook

713
00:48:15.960 --> 00:48:19.039
something this weekend. I got a
big party. How am I gonna get

714
00:48:19.039 --> 00:48:21.159
food? I don't want to go
buy pizza. Let's do something. So

715
00:48:21.280 --> 00:48:24.880
they're scrolling the Instagram or the TikTok
whatever until they find something looks good,

716
00:48:24.920 --> 00:48:28.599
like how did this dude make that? How do you make this? What

717
00:48:28.760 --> 00:48:30.960
seasoning did he use? You know? You know what I'm trying to say.

718
00:48:30.119 --> 00:48:34.599
Yes, I'm serious, yes,
yes, because I'm gone down.

719
00:48:34.679 --> 00:48:37.920
I'm down this whole YouTube rabbit hole
right now. Bro that it is like

720
00:48:37.360 --> 00:48:42.159
this dude has opened my mind to
like I don't want to call people stupid,

721
00:48:42.239 --> 00:48:45.559
but he said, we live in
this this society now where people are

722
00:48:45.679 --> 00:48:50.119
just not all there. How many
times in your food truck. Have you

723
00:48:50.199 --> 00:48:52.840
worked the food truck? People coming? What do you serve here? Yes?

724
00:48:52.039 --> 00:48:53.920
What do you have here? Yes? Is it good? Yes?

725
00:48:54.199 --> 00:48:57.599
I mean do you have onions in
it? You know what I'm saying.

726
00:48:57.639 --> 00:49:00.559
They have no idea, they have
no idea. Yeah. Like the world

727
00:49:00.679 --> 00:49:04.880
we live in now is this is
what we live in. This is it,

728
00:49:06.440 --> 00:49:07.719
And you're trying to sell rubs,
Bro, and I'm trying to sell

729
00:49:07.840 --> 00:49:12.760
rubs. We need to we need
we need to get on videos like this.

730
00:49:13.119 --> 00:49:15.039
We need to do that. Just
for example, go go to to

731
00:49:15.800 --> 00:49:22.400
go to Instagram and just put in
football appetizers. Okay, all these random

732
00:49:22.480 --> 00:49:27.039
videos pop up for football appetizing football. They hashtag football APPA. Literally just

733
00:49:27.119 --> 00:49:30.159
go to the searching. But in
football, you put anything, any hashtag

734
00:49:30.239 --> 00:49:32.159
you use, Bro, that's going
to show up in your key words.

735
00:49:32.480 --> 00:49:36.519
I'm taking you to school drip.
Okay, So you put it, you

736
00:49:36.559 --> 00:49:39.559
put it in football appetizers. You
put in football appetizers. And the very

737
00:49:39.639 --> 00:49:49.800
first thing that pops up for me
is a a bacon. You know,

738
00:49:50.360 --> 00:49:54.000
first Nama pops up for me.
First InGaP pops up for me. Uh,

739
00:49:55.280 --> 00:50:00.079
pimento cheese sausage balls like Game Day
must she knows you're doing something right?

740
00:50:00.360 --> 00:50:04.960
Oh is it? She? Two
hundred and fifty eight thousand followers that

741
00:50:05.199 --> 00:50:08.880
video right there? That it just
posted one point nine millions of titles.

742
00:50:08.880 --> 00:50:13.840
So here's the Phil you're missing.
You're gonna get a joke out. He's

743
00:50:13.840 --> 00:50:15.199
not to be serious, but you
get up and you bagine keeping if a

744
00:50:15.360 --> 00:50:20.320
quarter of that bought your rubs getting
a fat check? Yes, right,

745
00:50:20.519 --> 00:50:23.320
yes, So why aren't you appeasing
to people that are gonna buy your rubs?

746
00:50:23.360 --> 00:50:25.599
Bro? I want to be appeasing. I want to be Phil.

747
00:50:27.159 --> 00:50:30.159
I just want to be playing both
sides. He want to be totally playing

748
00:50:30.199 --> 00:50:32.800
both sides. You can you can
be. I've done all that. You

749
00:50:32.920 --> 00:50:37.360
can be the American role going to
the royal and hustling. You can do

750
00:50:37.480 --> 00:50:42.920
that, but you gotta create content
that is so basic and God bless these

751
00:50:43.000 --> 00:50:45.679
dudes that have taken if dudes and
women that have taken advantage of this.

752
00:50:46.039 --> 00:50:52.559
Yes, with multi and to us
they don't have seasons, they're not,

753
00:50:52.880 --> 00:50:58.280
but you know what they took advantage. They got affiliate the Hey, they

754
00:50:58.559 --> 00:51:01.320
paid affiliates who are paying them Hey, cling wraps calling Hey, I'm gonna

755
00:51:01.360 --> 00:51:05.800
pay you five hundred dollars a video, but I need you to show cling

756
00:51:05.920 --> 00:51:07.239
rap in your video. Okay,
I got a question. I got a

757
00:51:07.280 --> 00:51:13.199
question. And who was getting those
calls prior to they took advantage? Hey,

758
00:51:13.559 --> 00:51:15.280
because they played the game. And
I'm gonna tell you something. What

759
00:51:15.519 --> 00:51:21.559
No, let's answer that. So
I'm just repeating, just repeat what you

760
00:51:21.679 --> 00:51:27.199
said. He's like all of these
people, men, women that took advantage

761
00:51:27.320 --> 00:51:30.440
that have this I don't know,
nod on, hold on, don't backbedal

762
00:51:30.519 --> 00:51:37.639
now that took advantage to now get
these affiliate paid affiliates right all right before

763
00:51:37.719 --> 00:51:43.400
the pandemic. Who were getting these
calls? I don't know, you don't

764
00:51:43.440 --> 00:51:49.719
know. I don't know it was
okay, but okay, reels, I

765
00:51:49.760 --> 00:51:52.559
don't know if they were okay,
all right, okay, were right?

766
00:51:52.159 --> 00:51:57.440
Who who was? Who was getting
sponsored? You're talking about yourself? People

767
00:51:57.480 --> 00:52:00.039
are yourself? Okay, but guess
what film masters? But Phil? Everybody

768
00:52:00.199 --> 00:52:04.199
was they would come into the pit
masters. But now but Phil, but

769
00:52:04.280 --> 00:52:07.400
now people have took advantage and got
all of these followers. Now they're the

770
00:52:07.440 --> 00:52:12.800
better person. What would you do
as a company? What would do your

771
00:52:12.840 --> 00:52:15.559
goal is you're gonna go Toffy Stone
and those guys. Are you gonna go

772
00:52:15.599 --> 00:52:20.480
after the people that got a couple
million followers on Instagram? Product your goal

773
00:52:20.519 --> 00:52:24.840
is sell cling rap? That's your
yours has a job to sell cling rap.

774
00:52:25.239 --> 00:52:28.079
I'm not gonna go to Toughy Stone
and be like, hey, it's

775
00:52:28.079 --> 00:52:30.880
Toughy your big time. I get
it. I need you to start making

776
00:52:30.960 --> 00:52:32.440
videos using cling rap. Or are
you gonna go to the guy that's on

777
00:52:32.519 --> 00:52:37.159
TikTok that's got two point three million
followers and say, hey, bro,

778
00:52:37.440 --> 00:52:39.400
can you start pushing my stuff?
Because my job's on the line. Who

779
00:52:39.440 --> 00:52:43.239
am I going for tough or this
guy? And so guess what, I'm

780
00:52:43.280 --> 00:52:45.679
going after that guy because he's gonna
pay. He's gonna get more people to

781
00:52:45.760 --> 00:52:50.719
buy cling raps. But this is
where we're up. It's not sad though

782
00:52:51.440 --> 00:52:54.360
it's generating revenue. The whole world
comes on and making money as a company.

783
00:52:55.800 --> 00:53:00.760
If I was in that marketing departments, my job is on the line.

784
00:53:00.800 --> 00:53:05.519
You would, So you're going after
with somebody as to get you're going

785
00:53:05.599 --> 00:53:10.079
at Yes, you would. I'm
going after you. What are you gonna

786
00:53:10.119 --> 00:53:16.519
do? What are you gonna do? It's basic economics. If your goal

787
00:53:16.760 --> 00:53:20.480
is to sell as much rubs at
the house. I got a new one

788
00:53:20.559 --> 00:53:22.679
coming this week, okay, and
it's sitting at the house. That's just

789
00:53:23.000 --> 00:53:27.840
empty product. That's just product sitting
yeah, waiting. I need to sell

790
00:53:27.880 --> 00:53:30.840
it. I have to do reels. I have to push. I have

791
00:53:30.920 --> 00:53:32.320
to push push, push, push
push. Yes, And if one of

792
00:53:32.360 --> 00:53:37.760
these none of these big influencers sell, ASS is not hustling. Okay.

793
00:53:37.880 --> 00:53:40.199
If one of these big influencers came
to me, it was like, Hey,

794
00:53:40.440 --> 00:53:43.880
I'd really like to start using your
product. You know I could help

795
00:53:43.960 --> 00:53:46.000
you. I can do this.
And I saw some documents, some data

796
00:53:47.000 --> 00:53:51.480
that hey, pay me one hundred
dollars because you know what I'm doing to

797
00:53:51.559 --> 00:53:54.039
sell I'm paying one hundred dollars ass, And dmm, hey, can you

798
00:53:54.159 --> 00:53:58.159
push my product exactly? You're gonna
try to free initially, of course,

799
00:53:58.199 --> 00:54:00.679
that's his job. If they reach
out to me, I'm gonna I'm not

800
00:54:00.719 --> 00:54:02.960
to that level to where I can
reach out to somebody about being I don't

801
00:54:04.000 --> 00:54:06.320
mind. I don't know. It's
the wrong way, buddy, but it's

802
00:54:06.320 --> 00:54:08.159
a different day and age. I
know, I'm old bunny, and I

803
00:54:08.280 --> 00:54:12.159
got it. I got I get
what hey, and you got new rubs

804
00:54:12.199 --> 00:54:14.400
coming out, bro, But dude, how are you gonna push that?

805
00:54:14.800 --> 00:54:16.280
I don't want to. I don't
want to say this wrong way. Who's

806
00:54:16.280 --> 00:54:21.920
going to your classes, the people
in the street, your followers. But

807
00:54:22.559 --> 00:54:24.639
I'm not being in the a hole
here. People that go to the store,

808
00:54:24.840 --> 00:54:28.280
and that that go to the stores, go to what store, like

809
00:54:28.480 --> 00:54:31.960
like Ace Hardware Hardware? Okay,
what other stores are there? So like

810
00:54:32.119 --> 00:54:37.840
Lows? The other stores that are
Lows. We are working on time out.

811
00:54:38.280 --> 00:54:42.360
When my new product comes, they're
already side. Okay, where my

812
00:54:42.480 --> 00:54:45.239
product is? Okay, question,
So it's gonna be in Ace Hardware and

813
00:54:45.280 --> 00:54:46.599
Lows. Let's say that right now. Okay, Ace Hardware and Lows.

814
00:54:47.199 --> 00:54:52.719
You'r Ace Hardware and Lows. You
put something. I'm Phil Johnson. Hold

815
00:54:52.760 --> 00:54:52.960
on, hold on, hold on, hold on, hold on, hold

816
00:54:53.000 --> 00:54:58.599
on. You're Ace Hardware and Lows. You've got things on the shelf.

817
00:54:59.000 --> 00:55:01.239
You keep things on the shelf based
upon you moving the product right. Correct,

818
00:55:01.280 --> 00:55:07.639
you're moving the things correct. You're
on the same shelf next to Meat

819
00:55:07.760 --> 00:55:13.480
Church. You're on the same shelf
next to Bores Night Out. You're on

820
00:55:13.559 --> 00:55:17.360
the same shelf next to heath Rowse. You're on the same shelf next to

821
00:55:19.519 --> 00:55:23.480
uh Malcolm Reid. Okay, okay, hold on, people, you said

822
00:55:23.880 --> 00:55:28.719
all those people you said, I
heard two people that really pushed social media.

823
00:55:30.159 --> 00:55:32.440
Uh no, okay, go ahead, okay, go ahead, those

824
00:55:32.639 --> 00:55:36.960
those right there. I'm I'm the
average Joe consumer. I walked down the

825
00:55:37.039 --> 00:55:44.000
thing and I go, okay,
I'm looking for something sweets. Okay,

826
00:55:44.039 --> 00:55:47.519
well, that's cool packaging. What
is this? Oh fruit? Okay cool?

827
00:55:50.280 --> 00:55:54.519
Oh wow, okay, hot honey, okay, cool des not opeko.

828
00:55:54.639 --> 00:55:58.880
I like that. Oh I've seen
I've seen video of this on Instagram.

829
00:55:58.880 --> 00:56:01.320
I'm gonna grab this one and you
walk away with it. That's what

830
00:56:01.400 --> 00:56:04.840
you do, bro. I'm just
being honest because you know what, I

831
00:56:04.920 --> 00:56:07.639
can say that because I've been that
consumer. I am that consumer a lot

832
00:56:07.679 --> 00:56:10.440
of times. I have bought countless
things of milk and Reed stuff before I

833
00:56:10.559 --> 00:56:15.679
ever really knew you guys, because
you know why, because his videos are

834
00:56:15.760 --> 00:56:19.719
so big on Instagram. I'm like, oh, yeah, I thought he

835
00:56:19.880 --> 00:56:23.760
had. I thought he had the
greatest like spg rub ever out there,

836
00:56:23.880 --> 00:56:27.840
those greatest things ever, this best
thing ever had in my life. And

837
00:56:27.880 --> 00:56:30.559
then I tried Cosmos, and I
was like, that's night and day,

838
00:56:30.639 --> 00:56:34.119
like holding count like blow my mind
boom. But how did you find out

839
00:56:34.119 --> 00:56:39.320
about it? Basically? You fit. Basically what you're saying, Barrel is

840
00:56:39.440 --> 00:56:50.679
that you went with the advantage of
him being on Instagram, took it and

841
00:56:50.800 --> 00:56:52.719
thought that was going to be the
best thing ever. But then you found

842
00:56:53.159 --> 00:56:59.840
something better by cooking with it?
With it? No, and how did

843
00:56:59.880 --> 00:57:01.880
you How did I find how did
I find out about Cosmos SPG? Like?

844
00:57:02.000 --> 00:57:06.639
How did you know that there was
a better product out there by cooking

845
00:57:06.719 --> 00:57:09.199
with it? Well? No,
I would have stayed with it except for

846
00:57:09.840 --> 00:57:15.480
I asked Kyle one time, I
said hey, I said hey, I

847
00:57:16.599 --> 00:57:19.920
said, hey, I need it. I need a different SPG Rob.

848
00:57:19.920 --> 00:57:22.559
But I said, they're out of
this. What could do go with Cosmos?

849
00:57:22.960 --> 00:57:25.360
How did I get to know Kyle? This is before No, just

850
00:57:25.519 --> 00:57:30.400
saying, how did you know that
there was a better SPG? Bro?

851
00:57:30.519 --> 00:57:35.559
I am a subscriber to Cosmos on
YouTube? He would drop a video every

852
00:57:35.559 --> 00:57:38.280
week and I loved watching his videos. No, this is that serious.

853
00:57:38.559 --> 00:57:42.440
Hold up, you don't have a
YouTube channel? I do? Are you

854
00:57:42.519 --> 00:57:45.599
subscribed to anybody? See? Now, you just be hard headed, Bro?

855
00:57:46.800 --> 00:57:53.679
You're just being hard headed subscribe to
But I found it through Cosmos.

856
00:57:53.920 --> 00:57:57.280
I was subscribe to his thing.
He's like, yo, this is the

857
00:57:57.360 --> 00:57:59.880
new rub coming out, blah blah
blah blah blah. And I used all

858
00:58:00.039 --> 00:58:02.440
his stuff on the competition trip.
I've used every with it and I write

859
00:58:04.000 --> 00:58:07.000
it a day, cook with it, cook with two day. When I

860
00:58:07.079 --> 00:58:09.159
told Barrel this, this was probably
years ago, nine, ten years ago.

861
00:58:09.280 --> 00:58:14.079
You cook, you cook with it. I still use his SPG because

862
00:58:14.079 --> 00:58:16.480
that's the best one I've ever had. That's how you know there's a good

863
00:58:16.559 --> 00:58:20.880
product. You use it and you
cook with it. Right. How many

864
00:58:20.960 --> 00:58:23.719
times I've been in the store and
I bought some inferior product because it was

865
00:58:24.079 --> 00:58:27.960
oh wow, the packaging was great. Oh I saw this on TV.

866
00:58:28.199 --> 00:58:31.440
Oh I saw this on the infomercial
and it's been bullshit. Right, you

867
00:58:31.599 --> 00:58:36.039
don't bought it. Yeah, you
bought it that first time, but once

868
00:58:36.119 --> 00:58:39.199
I found out that there was something. But you're also thinking someone who cooks

869
00:58:39.239 --> 00:58:43.440
with it all the time. I
got into barbecuing because it became my hobby.

870
00:58:43.480 --> 00:58:46.559
I did this. But if you're
talking about there's a lot of amateur

871
00:58:46.639 --> 00:58:52.760
guys out there who cook who might
buy rubs once a year, once eight

872
00:58:52.880 --> 00:58:55.039
or eighteen months. Because it sits
in the coboard, they only use their

873
00:58:55.119 --> 00:58:58.960
cover and they're like, yeah,
that was good. I enjoyed it.

874
00:58:59.000 --> 00:59:05.079
The wife liked it. Cool.
Friends like that will use it. I

875
00:59:05.119 --> 00:59:07.679
will use it occasionally. I make
ribs once a year. I make wings

876
00:59:07.719 --> 00:59:10.480
cut football season once and you know
what, that was a good thing.

877
00:59:10.559 --> 00:59:14.000
So I'm gonna go back and get
that again. And how did I know

878
00:59:14.039 --> 00:59:19.920
about initially was through social media.
I mean, I'm not trying to bash

879
00:59:20.159 --> 00:59:24.840
good old Matt Pittman, but when
I first got into barbecuing and cooking,

880
00:59:27.199 --> 00:59:30.960
it was the channel, and I
thought I thought his gospel was the greatest

881
00:59:31.000 --> 00:59:37.039
thing ever. Yeah, because all
these recipes that look so good used the

882
00:59:37.119 --> 00:59:39.519
gospel as his base, and it's
like, okay, I need that.

883
00:59:39.559 --> 00:59:43.360
I gotta go get that now.
As I got into it, more and

884
00:59:43.480 --> 00:59:46.880
more I started to find Okay,
I like this flavor profile like this better.

885
00:59:46.920 --> 00:59:50.719
I talked to you guys. I
found stuff. I put things together,

886
00:59:51.800 --> 00:59:52.519
but I talked to my friends like
I did that. I was a

887
00:59:52.599 --> 00:59:57.360
NASCAR weeks going two weeks in Darlington. Everyone of these guys are like,

888
00:59:57.480 --> 01:00:00.760
what would you use on this and
I we use. I can't remember what

889
01:00:00.800 --> 01:00:04.519
I use. I went to a
sporting good store there and got some stuff.

890
01:00:04.519 --> 01:00:06.199
I know. I got one of
tough He's rugs and a couple of

891
01:00:06.239 --> 01:00:08.639
other ones that put together something good
and enjoyed it. And my one buddy

892
01:00:08.679 --> 01:00:12.400
goes, yeah, I only use
these nuts from meat Church. And I

893
01:00:12.480 --> 01:00:14.079
said, really, I said,
you really like it. He goes,

894
01:00:14.199 --> 01:00:16.320
I just love the name of it
in school, and I thought to himself,

895
01:00:16.320 --> 01:00:19.719
I was like, wow, But
you know what, though, that's

896
01:00:19.760 --> 01:00:22.519
what it comes down to. It
comes down to marketing. It comes out

897
01:00:22.559 --> 01:00:24.800
of marketing, and it comes down
to He's like and he goes other ones.

898
01:00:24.960 --> 01:00:29.559
He goes because his videos are super
easy to follow, and I love

899
01:00:29.639 --> 01:00:30.920
him. He goes there quick,
They're super easy to follow. And then

900
01:00:30.960 --> 01:00:32.840
he click on it and goes to
his web page and he goes, it

901
01:00:32.880 --> 01:00:36.840
gives you all the ingredients, and
there's a click here to buy. He

902
01:00:36.920 --> 01:00:37.920
goes, I just I like that, bing bang bang, He goes,

903
01:00:37.960 --> 01:00:39.519
I buy. He goes, he
goes to a card. He goes a

904
01:00:39.599 --> 01:00:43.880
card saved because I click, I'm
boomed done. And he goes and it's

905
01:00:43.920 --> 01:00:45.440
there Mark, and I'm like great
mark. It's a great way to look

906
01:00:45.480 --> 01:00:50.159
at it. And you know what, nothing to props to pitt Nude is

907
01:00:50.679 --> 01:00:52.480
crushing the game. Yo. Look, look, I have no problems with

908
01:00:52.760 --> 01:00:58.320
marketing. I do have problems with
being food gazy. But hey, but

909
01:00:58.639 --> 01:01:04.159
what's food gays? What explain to
me, fugazi is when you really you've

910
01:01:04.199 --> 01:01:08.800
gotten on me about this. When
fugazi is when you really are faking moves

911
01:01:09.039 --> 01:01:15.239
to push your brand, your product
and you really don't have you catch that?

912
01:01:15.639 --> 01:01:20.920
Okay, So if you're okay,
so so what determined fake? Without

913
01:01:21.000 --> 01:01:27.320
calling out anybody? Right, there's
a lot of internet sensations. I'm not

914
01:01:27.400 --> 01:01:30.320
even gonna call them big time,
right, there's a lot of internet sensations

915
01:01:30.760 --> 01:01:38.239
that I see that they go through
their recipe. They don't really give so

916
01:01:38.400 --> 01:01:45.960
much detail, but they're all about
their catch phrase or that one thing they

917
01:01:45.079 --> 01:01:53.480
do just to bring more attention to
what they're doing. Right, But that's

918
01:01:53.559 --> 01:01:58.880
not being a chef, that's not
being a cook. That's not getting in

919
01:01:59.000 --> 01:02:02.719
there and showing me is how the
layer flavors and bring out that protein.

920
01:02:02.800 --> 01:02:06.320
Now I'm looking, So there you
go. What you just said right there?

921
01:02:06.440 --> 01:02:07.719
Yeah, what you just said,
right there. Why aren't you doing

922
01:02:07.760 --> 01:02:12.039
content about that? Layering flavors?
Why don't you doing content about that?

923
01:02:12.320 --> 01:02:14.480
It's coming? You know what I'm
saying, Why aren't you doing stuff like

924
01:02:14.559 --> 01:02:16.519
that? But how many times have
Barrel hit me up and said, hey,

925
01:02:16.920 --> 01:02:22.320
I followed this recipe to a T
from an famous internet guy. I

926
01:02:22.480 --> 01:02:24.400
followed it to a t and it
tastes like crap, It's not good.

927
01:02:24.480 --> 01:02:29.519
It's it's missing something. What's missing? What's this gazy? I'm again,

928
01:02:29.639 --> 01:02:32.800
I'm not saying there's not everybody's out
there doing that, but the ones that

929
01:02:34.000 --> 01:02:38.760
are, and they so it's again
I look at them as that that that

930
01:02:39.400 --> 01:02:45.480
infomercial at three in the morning that's
trying to sell you, uh, comproment.

931
01:02:45.039 --> 01:02:49.559
Yeah yeah, what is that joint
that you could You could put it

932
01:02:49.639 --> 01:02:52.199
on the screen door and make a
boat out of it. You can spray

933
01:02:54.840 --> 01:02:58.400
I'm wanting down that way. Hold
on, you got big a boat,

934
01:02:58.480 --> 01:03:02.719
You got a big bunch of percentile. I know we're going to change,

935
01:03:04.320 --> 01:03:07.559
We're real Well, next time you
have a whole use, I'll look at

936
01:03:07.599 --> 01:03:13.840
that point. You said that was
interesting. You're like, you keep calling

937
01:03:13.840 --> 01:03:19.920
them chefs and you keep calling them
cooks. They're not. They're influencers and

938
01:03:20.039 --> 01:03:23.199
what is it But what is it
influencers job to do? And influence you

939
01:03:23.480 --> 01:03:30.719
to spend money? And if there's
a lot of these people out there that

940
01:03:30.800 --> 01:03:35.519
are pushing you do said products because
they're end goal. They're judged on how

941
01:03:35.719 --> 01:03:39.800
how many products they move and they
make money off that. Because let's be

942
01:03:39.880 --> 01:03:43.719
real, the mighty dollars what makes
us all go around? None of us

943
01:03:43.719 --> 01:03:45.840
are doing none of us are not
doing any of this. No, we're

944
01:03:45.840 --> 01:03:47.519
not making money, yo, because
you know your time is valuable. Yo.

945
01:03:47.639 --> 01:03:51.840
You had you had jay Z he's
a billionaire. But then you had

946
01:03:52.000 --> 01:03:57.320
mc hammer, and then you had
the Vanilla Ice, and then you had

947
01:03:57.599 --> 01:04:00.039
you had Marky Mark in the Funky
Bunch, Right, you had all the

948
01:04:00.400 --> 01:04:08.000
people that was so big and felt
flat once it came down to, let's

949
01:04:08.039 --> 01:04:12.119
compare bank accounts between us and Vanille
Ice or three of us together. Hey,

950
01:04:12.199 --> 01:04:14.880
we're gonna we're all gonna take that. We're gonna compare. We're gonna

951
01:04:14.880 --> 01:04:15.760
compare one other thing. We're gonna
wrap this up. I got a question

952
01:04:15.880 --> 01:04:19.400
for both of you. Have you
guys, have in your life ever bought

953
01:04:20.199 --> 01:04:27.400
Beats headphones? Yes? Yes,
you bought the biggest piles of garbage.

954
01:04:27.599 --> 01:04:34.199
They played, no their garbage.
They play garbage before over the text.

955
01:04:34.280 --> 01:04:38.880
They hold my ears, hold on
and it gives me, Basse, hold

956
01:04:38.920 --> 01:04:43.719
on what you spent com on hundred
bucks on the fifty something like that?

957
01:04:44.280 --> 01:04:50.880
What exactly? There's different? Hold
on you? What you did? You

958
01:04:51.000 --> 01:04:57.239
got marketed, you got you had
influencers, You had people push you to

959
01:04:57.519 --> 01:05:00.199
buy a product that was no,
we're near what you were paying in that

960
01:05:00.280 --> 01:05:03.760
price point. Those headphones that you
guys had, those so many professionals,

961
01:05:04.239 --> 01:05:09.599
Yeah, a hundred times better headphone. Yeah, for a fifth of the

962
01:05:09.639 --> 01:05:14.639
price, but they don't have the
marketing dollars and the sizzle. And what

963
01:05:14.760 --> 01:05:17.719
they did, though is beef props
to them. They took a very average

964
01:05:17.760 --> 01:05:21.960
product, they marketed it, They
used the right influencers, they got the

965
01:05:23.079 --> 01:05:26.599
right people behind it, They got
it going. They created a buzz.

966
01:05:26.880 --> 01:05:30.280
People had to have them. They
did all these things. People bought a

967
01:05:30.920 --> 01:05:33.440
twenty dollars pair of headphones for two
hundred dollars, about a fifty dollars pair

968
01:05:33.480 --> 01:05:38.199
of headphones for five hundred dollars because
they looked cool and they were all this,

969
01:05:38.400 --> 01:05:42.000
and people didn't know the difference,
right, And then doctor Dre took

970
01:05:42.039 --> 01:05:45.800
that and he sold it to Apple
and he made a billion dollars off it.

971
01:05:45.800 --> 01:05:47.840
And you know what I say to
him, props, good for you.

972
01:05:48.000 --> 01:05:51.320
And it's no different than that.
In the barbecue world right now,

973
01:05:53.639 --> 01:05:58.440
we might as well because that's a
big difference. That's hustling and that's marketing.

974
01:05:59.199 --> 01:06:02.719
These guys are they're doing, they're
hustling. They're hustling. I don't

975
01:06:02.760 --> 01:06:08.639
call that hustling. They're hustling.
Some of my world, it's a turret

976
01:06:08.719 --> 01:06:12.920
hustle. It's a turret. The
hustling turds the same thing beats. They're

977
01:06:13.000 --> 01:06:15.320
turds. People in my business.
When beats were first coming out, we

978
01:06:15.639 --> 01:06:18.280
mocked them so bad this year,
like, oh would buy these things?

979
01:06:18.599 --> 01:06:21.599
The veterans in this business were like, do they use gold wiring? And

980
01:06:21.599 --> 01:06:25.280
there are they got this? No, they're garbage. They're garbage. They're

981
01:06:25.320 --> 01:06:28.360
garbage, their garbage and guess what
they did though, People like I like

982
01:06:28.480 --> 01:06:30.559
them though, are cool to me
because someone hustled them. It ain't no

983
01:06:30.679 --> 01:06:34.559
different comes to rubs. It ain't
coming no difference to rubs. It ain't

984
01:06:34.559 --> 01:06:38.800
come no different than in the barbecue
world. It's all about the hustle,

985
01:06:39.320 --> 01:06:41.719
and are you gonna be the one
getting hustled? Are you gonna be the

986
01:06:41.760 --> 01:06:44.559
one doing the hustle. I'm gonna
do the hustle. And I ain't getting

987
01:06:44.559 --> 01:06:46.000
this, then then you gotta start
hustling. I'm a hustle. I'm a

988
01:06:46.159 --> 01:06:49.880
hustle. We're gonna hustle out this
week. We can. Yeah, we're

989
01:06:49.880 --> 01:06:53.119
gonna end it on this. We're
gonna go out the whole little thing,

990
01:06:53.280 --> 01:06:58.039
the whole speech you gave me,
You gave us about people's not teaching La

991
01:07:00.199 --> 01:07:04.039
taste show. There's your niche.
You need to congratulations. You just found

992
01:07:04.079 --> 01:07:08.000
it. Nobody's doing that. Who's
doing that? You need when I get

993
01:07:08.039 --> 01:07:15.639
home? Exactly exactly, but exactly. But here's the deal. But in

994
01:07:15.679 --> 01:07:17.559
a way, they'll phil you should
be doing videos. Yeah, you're so

995
01:07:17.719 --> 01:07:24.159
passionate about this. You should be
doing videos calling out people. You should

996
01:07:24.159 --> 01:07:29.280
take you should take something. You
should take somebody's brisket recipe that's super popular

997
01:07:29.280 --> 01:07:30.280
and be like, all right,
this is the brisk restab he's talking about.

998
01:07:30.679 --> 01:07:33.440
Boom and be like, don't say
it directly because he gets slanted,

999
01:07:33.440 --> 01:07:35.000
and be like, all right,
this is what they're showing you. Great,

1000
01:07:35.039 --> 01:07:38.800
great, okay, cool. This
is what they're leaving out. You

1001
01:07:38.920 --> 01:07:41.159
need to do this, this,
this, and this. These are the

1002
01:07:41.199 --> 01:07:44.679
steps they are leaving out. This
is the popular video that's everywhere. Great,

1003
01:07:45.079 --> 01:07:46.719
that's a good start. That's a
six point five brisket. I'm gonna

1004
01:07:46.719 --> 01:07:51.440
make you a ten brisket with these
five and we're not wrapping it and bake

1005
01:07:51.480 --> 01:07:55.519
it. But Phil, you gotta
do it. I'm talking about it.

1006
01:07:56.159 --> 01:07:58.719
Do it. I got put time
on my plate. I got put time.

1007
01:07:58.800 --> 01:08:01.000
Little day smash burger deal. Why
don't you make your own burst?

1008
01:08:01.440 --> 01:08:05.559
Yeah? I will make Burger Burger
Day yesterday. No, actually I did.

1009
01:08:05.679 --> 01:08:09.159
Did you post about it? Did
you really? No? I forgot

1010
01:08:09.199 --> 01:08:12.599
about posts about it post I ate
it. It was good. Let me

1011
01:08:12.679 --> 01:08:16.439
say time about all this all the
time because I stick to the two normal

1012
01:08:16.520 --> 01:08:21.119
things, Deep Fried, Burger bro
see you later night night. It was

1013
01:08:21.199 --> 01:08:23.840
fire and you know what I saw
on it. I was like, I

1014
01:08:23.880 --> 01:08:26.520
ain't never see nobody do one of
those. Props to you for hustling out

1015
01:08:26.560 --> 01:08:30.359
there and doing that. But it
was good. There was that say,

1016
01:08:32.079 --> 01:08:38.239
don't hate the player, hate the
game. Yeah, I agree, don't

1017
01:08:38.279 --> 01:08:41.279
be a player hater. Okay,
get you some charge it to the game,

1018
01:08:41.439 --> 01:08:41.720
all right.