For somebody to spend money on your offer, they need to know this is
going to get me a result that I not only want, but it's also
something that I prioritize right now and it's going to work for me in my
particular situation. Often people won't buy it because they just don't think it's possible
for someone in their shoes to get that result. Welcome to imperfect Action.
I'm Steph Taylor. For years, I read all the books, downloaded all
the freebies, and did all the courses, but it wasn't until I started
taking imperfect action that my business had its first million dollar year. Imperfect action
is about doing things before you're ready, prioritizing consistent action over perfect action,
and moving forward even when you're not sure you're doing it right. On this
show, you can expect mindset advice, actionable marketing tips and strategies to build
a business that brings you more profit, more freedom, and even more joy.
Are you on the list to get my daily Businesses? Every day,
I'll send you a bite sized prompt designed to help you grow your business in
a more intentional way. Sign up at Steph Taylor dot co ford slash DBB
or at the link in the show notes, Hey, welcome back to in
Perfect Action. This is episode eight hundred and fifteen. Today, I'm talking
about breaking the rules in your launches. Now, anyone who's ever come to
any of my live Q and A calls for any of my programs, or
any has ever worked with me in any kind of capacity, will tell you
that a lot of the time I will basically just say, stuff the rules
about how you're supposed to do business, because there's a lot of we've fared
a lot of things about like we have to do this, we have to
do that, when an actual fact, you've created your business, so you
get to make the rules about how you want to run your business. And
that extends to launching as well. Now as somebody who has been teaching launching
for nearly five years now, actually potentially more than five, I don't know,
I haven't counted, but I've been teaching launches for a very long time,
and I've noticed that there are a couple of rules, quote unquote rules
that have been holding online business owner is back from a launching in the first
place, or b having launches of the size that they want to have,
And a lot of the time these rules that they've heard online or that they
have kind of adopted as being truths can lead them to burning out. It
can lead them to being perfectionists at be perfectionistic and not actually launching their offers
at all. And I kind of want to. I want to bust those
rules because I don't think that you have to do things perfectly. I don't
think you have to do things one hundred percent one certain way to see the
kind of results that you want to see. So the first rule to break
in your next launch number one, set big, scary goals and do everything
you can do to reach them. Look, I love goal setting, and
big goals are great if they inspire you and motivate you, but not everyone
is motivated that way. So instead, think about setting goals that are grounded
in reality while still being a little bit stretchy, so that you're challenging yourself,
but that are actually based on the numbers in your business, based on
your audience, size, your reach, that kind of thing, and then
focus on the process of how you will reach those goals. But don't let
yourself burn out in that process. In the online business world, I think
sometimes there can be this mentality of if you didn't reach your goal, you
didn't try hard enough, so you mustn't want it badly enough, which I
think also feeds into why so many business owners will put off doing the things
that they want to do because it's like this perfectionist all or nothing mindset of
I have to give it one hundred and fifty percent, otherwise it's not worth
doing it at all, when in actual fact, doing something and giving it
seventy five percent is better than not doing it because even though you only gave
it seventy five percent, it's probably still going to be done to a great
standard, and now you have something to work with, and you've got it
out there into the world. You have something to learn from and improve next
time. And if you don't reach your goals, I know it can feel
a little bit like, oh, that's a failure, when in actual fact,
your goals might have just been objectively not possible for you to reach because
maybe things like the economy, your audience size, your total market size,
your price point, those things can also stop you from reaching your goals.
It's not just about how much work you put into it or how perfectly you
did something. There are other influences that affect your goals and your results.
The thing with launching is that it's repeatable. It's not something you do the
first time you put your offer out into the world and then you never have
to do it ever again. It's a sales process. It's a limited time
push to sell a particular offer, and you can repeat it a few times
a year, and basically you can build it out in your business, and
the first time that you do it, that's your first launch, and that's
the most work that you will have to do is building it out, and
then you can repeat it over and over each time you want to bring in
more sales of that offer. So if the first launch wasn't huge, that's
fine because you tweak it, you make a few little tweaks, and you
repeat it, and you might not. You know, everyone thinks that they
want to big launch the first time round, but you might not actually want
a massive launch the first time around, because if you've never ever delivered this
course before, this program or this membership, delivering it to one hundred people
in your first round is going to be a very steep learning curve. Whereas
you know, if you only quote unquote only get ten people in, that's
ten people that you can now serve really, really well. You can learn
from them, you can make improvements based on how they progress, and you'll
get amazing feedback from them and maybe even amazing testimonials because you're going to over
deliver for those ten people rather than being really stretched thin for one hundred people
or the first time that you're delivering something. The second rule to break show
up everywhere, go live every day, do all of the things. Oh,
I don't like doing all of the things. Instead, I would suggest
you pick and choose what feels good to you and commit to doing that consistently.
So that means that if you don't like being on LinkedIn, don't be
on LinkedIn. If you don't like being on Instagram, don't be on Instagram.
If you don't like doing Facebook lives, don't do Facebook lives. Because
if you keep trying to do all of the things even like, especially things
that you don't want to do, you run the risk of burning out in
your launch before doors even open, and then you have no energy left to
sell when doors open, and you have even less energy left to deliver your
offer after doors close. You'll see much better results from concentrating your energy on
a few things that you really want to do, rather than scattering your energy
really broadly across all of the different things you could do, but that you're
doing because you feel like you have to, not because you really want to.
And then the next time you launch this particular offer, if there's something
that you wanted to do but you didn't have the time or energy to do
it this time, then you can add it next time, because the second
time you launch, and all of the subsequent times, you will have more
time. The first time you launch, that's going to take a lot more
of your time and energy to do it, But the next time, all
of the hard parts are done, and now you just need to tweak the
things. I am what I call a pretty chilled launcher. Often when I'm
launching, you won't even know that I'm launching unless you're on my email list.
And I like it that way, and I know it's not the approach
for everybody. And I have had people say, well, how can you
teach launching when you don't even show up online with massive energy for your own
launchers? And here's the thing, Like, I don't. I'm not a
super super high energy person and I don't want to burn out, And I
don't want to teach my students a method that's going to make them burn out
either. I would much rather that one of my students launch and gives it
a hunt. It maybe gives it seventy five percent, but gets it out
there, because then they can do it again and again, and each time
they can layer on more things and improve their launches, instead of just doing
it once with one hundred and fifty percent energy and then deciding that it was
way too exhausting and they never ever ever want to do it again. The
third rule to break get people as excited as possible about your launch before doors
open. Here. Look, excitement doesn't sell even when people had a lot
of cash to splash, which better really in this economy, but even a
few years ago when they did, excitement still didn't sell back then. Instead,
you need to give people everything that they need to be ready to buy
your offer when doors open. That means bridging the magician's gap, and the
magician's gap is the gap between where your ideal client is today and where they
need to be to be ready to buy your offer. And if you use
your content and messaging strategically in your next lawn you'll spend six six weeks,
eight weeks, maybe longer. If you are brand new, you'll spend that
amount of time bridging this gap with your content and your messaging. Now,
I teach the Magician's Gap inside Module one of Launch Magic, and I teach
Module one of Launch Magic free to everyone who is on the Launch Magic weightlist.
It's happening on the eleventh of June and there won't be a replay,
so make sure that you are on the waitlist. If you want to get
an invite, you can get on that at Steph Taylor dot Co slash Magic,
or you can DM me the word magic and I will pop you on
the wait list. I am getting up really early so I can teach it
at six am so that people in different times zones, UK, US and
Australia can all make it. Because I don't hit record, so even if
you email me being like, hey, Steph, is there a recording,
I literally do not have a recording to give you because it's the Module one
that is inside Launch Magic. Right. It is my IP that people usually
have to pay to access, but I teach it live and if you can
get their live, you get to watch it for free. Okay. The
fourth rule to break in your launch is when doors are open, show them
how much value is in your offer? Yeah, look, value. You
could think something's great value and still not want to spend money on it right
now. So instead, give your ideal client everything they need to make a
decision about whether your offer is a good fit for them or not. Value
isn't what sells, especially in an economy when people maybe aren't as cashed up
as they were a few years ago. So instead, help them connect the
dots between what you are selling and how it's going to solve a problem that
is a priority for them to solve, or how it's going to help them
to get something or have something that is a priority for them to achieve right
now, and then answer any questions that they might have about whether this will
work for them in their specific situation, because if they are not sure,
then they won't buy right. So, for example, I get people asking
me will launch magic Work if I'm brand new in business, Well, I
will launch magic Work if I have only fifty people on my email list?
Will launch magic Work if I haven't started building my email list? And if
somebody still has one of those questions even though I personally know that they are
still a good fit for my program. They won't buy until I've addressed that
for them. So for somebody to spend money on your offer, they need
to know this is gonna get me a result that I not only want,
but it's also something that I prioritize right now and it's gonna work for me
in my particular situation. Often people won't buy because they just don't think it's
possible for someone in their shoes to get that result. So your job is
then either to tell them a you're right, it's unfortunately not possible, and
here's maybe something that would be a better solution and send them elsewhere, or
be it is possible, and this is why. So this isn't about selling
them at all cost you know, Like I know a lot of people will
kind of push the unethical way of yes, sell at all costs. No,
Like, if somebody is not a good fit and it's not going to
work for them, then we do actually want to turn them away. But
we do want to make sure that everybody who can get the result from this
offer is ready to sign up, has all of their questions answered, and
isn't a position to say yes, this is for me, and they can
make that decision really confidently. That is what's selling is about. Okay,
It's not about showing them how much value they they're going to get out of
your offer. It's not about showing them how exciting this is or how much
they're going to miss out on. It's about helping them to make a decision
that feels really good for them. All right, So that is it for
today's episode. Now, if you have not already subscribed to the show,
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so much for listening. Catch you next time.