1 00:00:00,080 --> 00:00:03,160 For somebody to spend money on your offer, they need to know this is 2 00:00:03,200 --> 00:00:06,080 going to get me a result that I not only want, but it's also 3 00:00:06,120 --> 00:00:10,160 something that I prioritize right now and it's going to work for me in my 4 00:00:10,240 --> 00:00:14,720 particular situation. Often people won't buy it because they just don't think it's possible 5 00:00:14,720 --> 00:00:19,000 for someone in their shoes to get that result. Welcome to imperfect Action. 6 00:00:19,239 --> 00:00:23,039 I'm Steph Taylor. For years, I read all the books, downloaded all 7 00:00:23,079 --> 00:00:27,160 the freebies, and did all the courses, but it wasn't until I started 8 00:00:27,199 --> 00:00:33,119 taking imperfect action that my business had its first million dollar year. Imperfect action 9 00:00:33,320 --> 00:00:38,960 is about doing things before you're ready, prioritizing consistent action over perfect action, 10 00:00:39,399 --> 00:00:43,920 and moving forward even when you're not sure you're doing it right. On this 11 00:00:44,039 --> 00:00:48,679 show, you can expect mindset advice, actionable marketing tips and strategies to build 12 00:00:48,719 --> 00:00:53,000 a business that brings you more profit, more freedom, and even more joy. 13 00:00:55,159 --> 00:00:58,159 Are you on the list to get my daily Businesses? Every day, 14 00:00:58,240 --> 00:01:00,600 I'll send you a bite sized prompt designed to help you grow your business in 15 00:01:00,640 --> 00:01:06,480 a more intentional way. Sign up at Steph Taylor dot co ford slash DBB 16 00:01:06,879 --> 00:01:11,879 or at the link in the show notes, Hey, welcome back to in 17 00:01:11,879 --> 00:01:17,400 Perfect Action. This is episode eight hundred and fifteen. Today, I'm talking 18 00:01:17,640 --> 00:01:23,680 about breaking the rules in your launches. Now, anyone who's ever come to 19 00:01:23,719 --> 00:01:26,200 any of my live Q and A calls for any of my programs, or 20 00:01:26,239 --> 00:01:30,280 any has ever worked with me in any kind of capacity, will tell you 21 00:01:30,400 --> 00:01:36,319 that a lot of the time I will basically just say, stuff the rules 22 00:01:36,400 --> 00:01:40,239 about how you're supposed to do business, because there's a lot of we've fared 23 00:01:40,280 --> 00:01:42,959 a lot of things about like we have to do this, we have to 24 00:01:42,000 --> 00:01:46,879 do that, when an actual fact, you've created your business, so you 25 00:01:46,920 --> 00:01:49,480 get to make the rules about how you want to run your business. And 26 00:01:49,480 --> 00:01:55,680 that extends to launching as well. Now as somebody who has been teaching launching 27 00:01:55,920 --> 00:02:00,599 for nearly five years now, actually potentially more than five, I don't know, 28 00:02:00,599 --> 00:02:05,239 I haven't counted, but I've been teaching launches for a very long time, 29 00:02:06,079 --> 00:02:10,080 and I've noticed that there are a couple of rules, quote unquote rules 30 00:02:10,719 --> 00:02:17,000 that have been holding online business owner is back from a launching in the first 31 00:02:17,000 --> 00:02:22,360 place, or b having launches of the size that they want to have, 32 00:02:23,080 --> 00:02:28,120 And a lot of the time these rules that they've heard online or that they 33 00:02:28,319 --> 00:02:32,560 have kind of adopted as being truths can lead them to burning out. It 34 00:02:32,560 --> 00:02:38,120 can lead them to being perfectionists at be perfectionistic and not actually launching their offers 35 00:02:38,680 --> 00:02:43,560 at all. And I kind of want to. I want to bust those 36 00:02:43,639 --> 00:02:46,400 rules because I don't think that you have to do things perfectly. I don't 37 00:02:46,400 --> 00:02:51,319 think you have to do things one hundred percent one certain way to see the 38 00:02:51,400 --> 00:02:53,439 kind of results that you want to see. So the first rule to break 39 00:02:53,479 --> 00:02:58,719 in your next launch number one, set big, scary goals and do everything 40 00:02:58,719 --> 00:03:04,360 you can do to reach them. Look, I love goal setting, and 41 00:03:04,400 --> 00:03:07,960 big goals are great if they inspire you and motivate you, but not everyone 42 00:03:07,039 --> 00:03:13,000 is motivated that way. So instead, think about setting goals that are grounded 43 00:03:13,120 --> 00:03:16,120 in reality while still being a little bit stretchy, so that you're challenging yourself, 44 00:03:16,680 --> 00:03:21,879 but that are actually based on the numbers in your business, based on 45 00:03:22,360 --> 00:03:25,680 your audience, size, your reach, that kind of thing, and then 46 00:03:25,719 --> 00:03:29,759 focus on the process of how you will reach those goals. But don't let 47 00:03:29,800 --> 00:03:32,639 yourself burn out in that process. In the online business world, I think 48 00:03:32,639 --> 00:03:37,240 sometimes there can be this mentality of if you didn't reach your goal, you 49 00:03:37,280 --> 00:03:39,800 didn't try hard enough, so you mustn't want it badly enough, which I 50 00:03:39,800 --> 00:03:45,159 think also feeds into why so many business owners will put off doing the things 51 00:03:45,199 --> 00:03:49,240 that they want to do because it's like this perfectionist all or nothing mindset of 52 00:03:49,520 --> 00:03:52,360 I have to give it one hundred and fifty percent, otherwise it's not worth 53 00:03:52,360 --> 00:03:55,599 doing it at all, when in actual fact, doing something and giving it 54 00:03:55,680 --> 00:04:00,439 seventy five percent is better than not doing it because even though you only gave 55 00:04:00,439 --> 00:04:02,360 it seventy five percent, it's probably still going to be done to a great 56 00:04:02,400 --> 00:04:06,000 standard, and now you have something to work with, and you've got it 57 00:04:06,039 --> 00:04:11,080 out there into the world. You have something to learn from and improve next 58 00:04:11,080 --> 00:04:14,759 time. And if you don't reach your goals, I know it can feel 59 00:04:14,800 --> 00:04:17,839 a little bit like, oh, that's a failure, when in actual fact, 60 00:04:17,920 --> 00:04:24,040 your goals might have just been objectively not possible for you to reach because 61 00:04:24,560 --> 00:04:29,040 maybe things like the economy, your audience size, your total market size, 62 00:04:29,079 --> 00:04:32,160 your price point, those things can also stop you from reaching your goals. 63 00:04:32,160 --> 00:04:35,399 It's not just about how much work you put into it or how perfectly you 64 00:04:35,480 --> 00:04:42,120 did something. There are other influences that affect your goals and your results. 65 00:04:42,759 --> 00:04:46,160 The thing with launching is that it's repeatable. It's not something you do the 66 00:04:46,199 --> 00:04:47,720 first time you put your offer out into the world and then you never have 67 00:04:47,800 --> 00:04:51,399 to do it ever again. It's a sales process. It's a limited time 68 00:04:51,639 --> 00:04:56,480 push to sell a particular offer, and you can repeat it a few times 69 00:04:56,519 --> 00:04:59,800 a year, and basically you can build it out in your business, and 70 00:05:00,040 --> 00:05:01,160 the first time that you do it, that's your first launch, and that's 71 00:05:01,199 --> 00:05:04,319 the most work that you will have to do is building it out, and 72 00:05:04,360 --> 00:05:08,759 then you can repeat it over and over each time you want to bring in 73 00:05:08,800 --> 00:05:13,120 more sales of that offer. So if the first launch wasn't huge, that's 74 00:05:13,120 --> 00:05:15,600 fine because you tweak it, you make a few little tweaks, and you 75 00:05:15,680 --> 00:05:19,040 repeat it, and you might not. You know, everyone thinks that they 76 00:05:19,079 --> 00:05:21,920 want to big launch the first time round, but you might not actually want 77 00:05:21,920 --> 00:05:26,199 a massive launch the first time around, because if you've never ever delivered this 78 00:05:26,279 --> 00:05:30,639 course before, this program or this membership, delivering it to one hundred people 79 00:05:30,680 --> 00:05:34,959 in your first round is going to be a very steep learning curve. Whereas 80 00:05:35,399 --> 00:05:41,519 you know, if you only quote unquote only get ten people in, that's 81 00:05:41,600 --> 00:05:45,600 ten people that you can now serve really, really well. You can learn 82 00:05:45,639 --> 00:05:49,000 from them, you can make improvements based on how they progress, and you'll 83 00:05:49,040 --> 00:05:55,319 get amazing feedback from them and maybe even amazing testimonials because you're going to over 84 00:05:55,360 --> 00:06:00,000 deliver for those ten people rather than being really stretched thin for one hundred people 85 00:06:00,120 --> 00:06:04,079 or the first time that you're delivering something. The second rule to break show 86 00:06:04,160 --> 00:06:08,639 up everywhere, go live every day, do all of the things. Oh, 87 00:06:08,879 --> 00:06:12,399 I don't like doing all of the things. Instead, I would suggest 88 00:06:12,439 --> 00:06:16,360 you pick and choose what feels good to you and commit to doing that consistently. 89 00:06:16,399 --> 00:06:21,000 So that means that if you don't like being on LinkedIn, don't be 90 00:06:21,079 --> 00:06:24,560 on LinkedIn. If you don't like being on Instagram, don't be on Instagram. 91 00:06:24,560 --> 00:06:28,720 If you don't like doing Facebook lives, don't do Facebook lives. Because 92 00:06:28,720 --> 00:06:31,680 if you keep trying to do all of the things even like, especially things 93 00:06:31,720 --> 00:06:35,279 that you don't want to do, you run the risk of burning out in 94 00:06:35,319 --> 00:06:40,439 your launch before doors even open, and then you have no energy left to 95 00:06:40,879 --> 00:06:44,800 sell when doors open, and you have even less energy left to deliver your 96 00:06:44,800 --> 00:06:48,639 offer after doors close. You'll see much better results from concentrating your energy on 97 00:06:48,800 --> 00:06:53,879 a few things that you really want to do, rather than scattering your energy 98 00:06:53,959 --> 00:06:57,959 really broadly across all of the different things you could do, but that you're 99 00:06:57,959 --> 00:07:00,720 doing because you feel like you have to, not because you really want to. 100 00:07:00,480 --> 00:07:03,319 And then the next time you launch this particular offer, if there's something 101 00:07:03,319 --> 00:07:06,279 that you wanted to do but you didn't have the time or energy to do 102 00:07:06,319 --> 00:07:10,639 it this time, then you can add it next time, because the second 103 00:07:10,639 --> 00:07:13,360 time you launch, and all of the subsequent times, you will have more 104 00:07:13,399 --> 00:07:17,240 time. The first time you launch, that's going to take a lot more 105 00:07:17,279 --> 00:07:21,079 of your time and energy to do it, But the next time, all 106 00:07:21,160 --> 00:07:25,240 of the hard parts are done, and now you just need to tweak the 107 00:07:25,279 --> 00:07:30,639 things. I am what I call a pretty chilled launcher. Often when I'm 108 00:07:30,720 --> 00:07:32,680 launching, you won't even know that I'm launching unless you're on my email list. 109 00:07:32,680 --> 00:07:35,759 And I like it that way, and I know it's not the approach 110 00:07:35,759 --> 00:07:39,279 for everybody. And I have had people say, well, how can you 111 00:07:39,319 --> 00:07:42,480 teach launching when you don't even show up online with massive energy for your own 112 00:07:42,519 --> 00:07:45,839 launchers? And here's the thing, Like, I don't. I'm not a 113 00:07:45,920 --> 00:07:47,680 super super high energy person and I don't want to burn out, And I 114 00:07:47,720 --> 00:07:51,079 don't want to teach my students a method that's going to make them burn out 115 00:07:51,120 --> 00:07:56,600 either. I would much rather that one of my students launch and gives it 116 00:07:56,600 --> 00:07:59,639 a hunt. It maybe gives it seventy five percent, but gets it out 117 00:07:59,720 --> 00:08:01,399 there, because then they can do it again and again, and each time 118 00:08:01,399 --> 00:08:05,240 they can layer on more things and improve their launches, instead of just doing 119 00:08:05,279 --> 00:08:09,800 it once with one hundred and fifty percent energy and then deciding that it was 120 00:08:09,879 --> 00:08:13,360 way too exhausting and they never ever ever want to do it again. The 121 00:08:13,399 --> 00:08:18,279 third rule to break get people as excited as possible about your launch before doors 122 00:08:18,360 --> 00:08:24,639 open. Here. Look, excitement doesn't sell even when people had a lot 123 00:08:24,680 --> 00:08:26,800 of cash to splash, which better really in this economy, but even a 124 00:08:28,360 --> 00:08:33,360 few years ago when they did, excitement still didn't sell back then. Instead, 125 00:08:33,399 --> 00:08:35,600 you need to give people everything that they need to be ready to buy 126 00:08:35,600 --> 00:08:39,840 your offer when doors open. That means bridging the magician's gap, and the 127 00:08:39,879 --> 00:08:45,320 magician's gap is the gap between where your ideal client is today and where they 128 00:08:45,360 --> 00:08:48,559 need to be to be ready to buy your offer. And if you use 129 00:08:48,559 --> 00:08:54,159 your content and messaging strategically in your next lawn you'll spend six six weeks, 130 00:08:54,279 --> 00:08:58,120 eight weeks, maybe longer. If you are brand new, you'll spend that 131 00:08:58,200 --> 00:09:01,879 amount of time bridging this gap with your content and your messaging. Now, 132 00:09:01,919 --> 00:09:05,519 I teach the Magician's Gap inside Module one of Launch Magic, and I teach 133 00:09:05,559 --> 00:09:09,320 Module one of Launch Magic free to everyone who is on the Launch Magic weightlist. 134 00:09:09,720 --> 00:09:13,080 It's happening on the eleventh of June and there won't be a replay, 135 00:09:13,159 --> 00:09:15,600 so make sure that you are on the waitlist. If you want to get 136 00:09:15,600 --> 00:09:18,039 an invite, you can get on that at Steph Taylor dot Co slash Magic, 137 00:09:18,159 --> 00:09:22,039 or you can DM me the word magic and I will pop you on 138 00:09:22,080 --> 00:09:24,200 the wait list. I am getting up really early so I can teach it 139 00:09:24,240 --> 00:09:28,639 at six am so that people in different times zones, UK, US and 140 00:09:28,679 --> 00:09:33,159 Australia can all make it. Because I don't hit record, so even if 141 00:09:33,159 --> 00:09:35,279 you email me being like, hey, Steph, is there a recording, 142 00:09:35,360 --> 00:09:39,639 I literally do not have a recording to give you because it's the Module one 143 00:09:39,679 --> 00:09:43,000 that is inside Launch Magic. Right. It is my IP that people usually 144 00:09:43,080 --> 00:09:46,440 have to pay to access, but I teach it live and if you can 145 00:09:46,440 --> 00:09:50,639 get their live, you get to watch it for free. Okay. The 146 00:09:50,039 --> 00:09:56,440 fourth rule to break in your launch is when doors are open, show them 147 00:09:56,440 --> 00:10:00,519 how much value is in your offer? Yeah, look, value. You 148 00:10:00,519 --> 00:10:03,879 could think something's great value and still not want to spend money on it right 149 00:10:03,879 --> 00:10:07,759 now. So instead, give your ideal client everything they need to make a 150 00:10:07,799 --> 00:10:11,519 decision about whether your offer is a good fit for them or not. Value 151 00:10:11,639 --> 00:10:16,240 isn't what sells, especially in an economy when people maybe aren't as cashed up 152 00:10:16,279 --> 00:10:20,559 as they were a few years ago. So instead, help them connect the 153 00:10:20,559 --> 00:10:24,320 dots between what you are selling and how it's going to solve a problem that 154 00:10:24,440 --> 00:10:28,559 is a priority for them to solve, or how it's going to help them 155 00:10:28,600 --> 00:10:33,000 to get something or have something that is a priority for them to achieve right 156 00:10:33,039 --> 00:10:37,080 now, and then answer any questions that they might have about whether this will 157 00:10:37,080 --> 00:10:41,600 work for them in their specific situation, because if they are not sure, 158 00:10:41,639 --> 00:10:45,519 then they won't buy right. So, for example, I get people asking 159 00:10:45,559 --> 00:10:48,679 me will launch magic Work if I'm brand new in business, Well, I 160 00:10:48,720 --> 00:10:52,360 will launch magic Work if I have only fifty people on my email list? 161 00:10:52,440 --> 00:10:56,240 Will launch magic Work if I haven't started building my email list? And if 162 00:10:56,279 --> 00:10:58,960 somebody still has one of those questions even though I personally know that they are 163 00:11:00,000 --> 00:11:03,000 still a good fit for my program. They won't buy until I've addressed that 164 00:11:03,120 --> 00:11:07,000 for them. So for somebody to spend money on your offer, they need 165 00:11:07,039 --> 00:11:09,720 to know this is gonna get me a result that I not only want, 166 00:11:11,039 --> 00:11:15,279 but it's also something that I prioritize right now and it's gonna work for me 167 00:11:15,399 --> 00:11:18,759 in my particular situation. Often people won't buy because they just don't think it's 168 00:11:18,799 --> 00:11:22,200 possible for someone in their shoes to get that result. So your job is 169 00:11:22,240 --> 00:11:26,559 then either to tell them a you're right, it's unfortunately not possible, and 170 00:11:26,759 --> 00:11:31,519 here's maybe something that would be a better solution and send them elsewhere, or 171 00:11:31,720 --> 00:11:33,559 be it is possible, and this is why. So this isn't about selling 172 00:11:33,639 --> 00:11:39,120 them at all cost you know, Like I know a lot of people will 173 00:11:39,559 --> 00:11:43,000 kind of push the unethical way of yes, sell at all costs. No, 174 00:11:43,279 --> 00:11:45,000 Like, if somebody is not a good fit and it's not going to 175 00:11:45,080 --> 00:11:48,440 work for them, then we do actually want to turn them away. But 176 00:11:48,480 --> 00:11:50,480 we do want to make sure that everybody who can get the result from this 177 00:11:50,600 --> 00:11:56,240 offer is ready to sign up, has all of their questions answered, and 178 00:11:56,320 --> 00:11:58,120 isn't a position to say yes, this is for me, and they can 179 00:11:58,120 --> 00:12:03,000 make that decision really confidently. That is what's selling is about. Okay, 180 00:12:03,000 --> 00:12:07,039 It's not about showing them how much value they they're going to get out of 181 00:12:07,039 --> 00:12:09,759 your offer. It's not about showing them how exciting this is or how much 182 00:12:09,799 --> 00:12:13,919 they're going to miss out on. It's about helping them to make a decision 183 00:12:13,639 --> 00:12:18,639 that feels really good for them. All right, So that is it for 184 00:12:18,759 --> 00:12:22,360 today's episode. Now, if you have not already subscribed to the show, 185 00:12:22,440 --> 00:12:26,519 hit the little plus button or follow and it'll just mean you get each new 186 00:12:26,519 --> 00:12:30,759 episodes. Treat to your podcast app every Monday, Wednesday and Friday. Thanks 187 00:12:30,759 --> 00:12:31,519 so much for listening. Catch you next time.