Deborah, with her thirty years of being an entrepreneur and creating over seven companies,
knows exactly what it means to accept the mission. When you make that
decision, when you accept the mission to become a solo preneur to take yourself
and your talents to market, then you embrace a life of not only unlimited
possibilities, but also the unknown. It's an elixir of fear and bravery that
only someone who's taken the leap really understands. On our show, deb digs
deep with her guests to highlight what you the listener wants to know, the
stories, the whys, and the hows to navigate the journey to success.
Get ready to hear from some of the most incredible mission takers from Generation Z
to boomers. So sit up, perk up, and get ready to be
blown away. Now Here is your host, Deborah Drummond. Hello, Hello,
Hello, you guys are so amazing. Welcome back to this accepted part
past your lifebe am I doing your mission. If such a sounder's really good,
you're gonna laugh with us. We're gonna talk about taking the mission.
If you are anyone in the world of self funding like this was a great
idea, I'm gonna start my own business, or let me see, someone
dragged you into it, or you had the back against the wall and you
were like, I can't go into work one more day. I just can't
do it. This is not me. I'm not living my dream. Then
welcome home. They welcome home because you get to come over to this side
of Craig Cray. So we have a lot of fun over here, and
we talk about seriously why people take the mission and why if you choose to,
why you should too. If not, you can just come along the
journey and love with us in here about what we do over here. Now,
let me see you fantastic audience. Now, it's really tough for me
to say that you guys are the best podcast audience when I have someone who's
like in the world of podcasting. But I'm sorry, can you sh I
just got to tell you, these guys are the best audience. You know
why, because they call, they tell, they listen, they share.
We have a big audience over in Ireland. So shocking. Yeah, that's
so shocking. We talked about Ireland quite a bit. But you guys are
the most adventurous. You are the most adventurous. You want to expand your
brand, and you're willing to go do things that other people haven't done.
Oh and we have a guest today that does exactly that. Who knew?
Who knew? So look at Welcome to the stage. D D d H.
Kenetsha is an amazing woman who has a different angle on podcast than you
might know, and I'm very excited to share that. So welcome to the
party, girl. Yeah, I'm super excited to be here one as a
fellow podcaster. I absolutely love how you invite your audience in Oh my goodness,
is you all as her audience? Y'all have an amazing host. I
mean, I'm already impressed with dev so that's why I'm excited to be here.
But oh my goodness, I think I've just been taught some things I
need to do for my own podcast. That's why I love the collaboration.
You learn from amazing people when you get to so thank you for having me.
You're teaching me already, no worries, and we're going to be doing
some great things together. You're going to see her name often. I mean,
you probably don't even know that. I have a class where I teach
people how to be rock star guests and teach podcast hosts how to monetize from
their first show, because what we do, right, what we do,
what we do is so valuable, so valuable that the reason we're going to
be doing some collaboration is because you've been able to create a whole considerable income.
I mean, this is your this is the soul of your business for
people like who may be listening, or even people like myself. I have
a podcast, but I have a business. I've got a book, I've
got a company. We've got things going on, this little party thing that
we got going on with this you know, women's event, and I'm looking
for places to platform what it is I do. I'm looking for that new
modern media form of advertisement, right, and you offer that, so companies
come to you and they're like, I want to get my brand out and
I know this podcas casting things. So you know, I'm teaching people how
to monetize podcasts. You're working with companies that want to monetize off people that
are rock of their show. And if that sounds confusing, that's cool.
I don't have to explain it to you. She does, and she's got
an old business around this, like, look at this is the world where
you get to just dial in what you want to do, Like there is
industries that are popping up. I mean, look at you know. Someone
said to me once and I was like, no, no, I think
I was in grade seven. Do you want to be a teacher, a
nurse, or an airline stewardess. I'm like, I'll take the stewardess because
that sounds way more fun, noting against and nurses. But I was like,
I clearly am a woman of freedom. Oh, look, tell us
about this new job that You're the only person that I know does this.
You know, it's new dev and it's I'm going to give the old spin.
Because when I was talking about it to one of my coaches, which
is one of the reasons I love my podcasts. A podcast because I interview
coaches who are at your level, who have so much wisdom experiences. I
get introduced to new things. So one of my coaches talked about and said,
it's basically media average media buying, and I thought, oh, I've
never heard that terminology. But at the same time, because the podcasting space
is so new, it's not being done a lot, and so exactly what
is it. It is exactly what you said. It is businesses advertising on
the medium that is exploding and growing. I'll give you a statistic why podcast
is so important for businesses whether it's small or large, who want to get
their business and they're they want to get their name exposed to people who are
going to buy it. Right, we're all in business. If you're in
the business where you need to sell to people, that is part of your
business. You need to be exposed. One of the things to know is
podcasts right now, approximately they're about five million. People may hear that and
say, oh my goodness, it's saturated. It's not so. If you're
thinking about startup podcasts, start a podcasts because when you get to the active
podcast those who are actively producing shows episodes every week, like deb and I,
and that number of strengths drastically. But to compare it YouTube, where
everybody goes for YouTube, University, huge search engine a lot has over thirty
million YouTube channels. That is a lot of fish in that ocean. If
you're in the podcast space, you are very much targeted, very small,
and so that also means that another stat is people trust the people that they
listen to on a podcast because if I'm listening to a podcast, I have
chosen that that is a medium of person who has grabbing my interest. I'm
listening on a regular basis because I trust this person. I've bought into them.
We buy into the content, we buy into the information we're gonna learn.
The information is information. Information is free, podcast free, YouTube is
free. We can There's so many ways you can get information, but you
buy into the person that is given it to you. Right Like deb and
I connected because your vision is so amazing, your energy is so amazing.
That's why you and I connect. You could be doing something similar. I
could be doing something similar, but if I wasn't a connection, we wouldn't
work together, right, same thing. Where people listen to a podcast,
you connect with that person. So for businesses, another stat is thirty eight
percent of individuals who hear about a new product on a podcast will make a
purchase. Now, I'm not I'm not in marketing. I'm not an advertised
that's not my background. I'm getting into it now in the building of this
business. But that sounds like a pretty high conversion that people want to take
advantage of, especially businesses. So as a business, you're putting yourself in
a position through the business that I'm building. By allowing yourself to be exposed
to a warm market. Who already is the market that you're looking for,
Because with five million podcasts, there's a market for everybody. And you already
know. If you're a business owner, who your ideal client is. You
already know. I'm looking for moms who are forty to fifty two, who
are about to go through menopause or headed on the direction or pre menopause,
what have you, and they have children who are leaving the home in the
next five to ten years. That's my target market for my product, for
my service, what have you. There are a podcasts who have that particular
audience. Pair that with you're putting your product in front of those individuals.
Thirty eight percent of the people who hear about your product or service are likely
going to purchase. You've just exponentially improved the conversion for your business, the
sales, right. But a lot of businesses don't have time to find ve
through those podcasts. That's what I get to do. I love it.
Dev The fun thing I love about this angle of my business, and this
part of my business is as a podcaster. I get to connect with the
broadcasters, right. I get to help my fellow podcasters in the space to
generate more money, which you do right, Like your expertise is monetize your
podcast. I get to help support that. But I get to connect with
podcasters all over. I get to grow my network of people who are my
fellow colleagues in the space that I love, as well as help serve businesses
to find the right podcast for them. And it takes pressure off of the
business because they don't have to vet, they don't have to look for who
has my ideal audience. I get to do all of that for them and
then just make the connection. Which is funny because when I created my ig
handle, which is the Connection Collaborator, literally it was Jesus. It was
not me. I didn't know where it came from. But as the business
begins to unfold and the fact that I connect people, it just works perfectly.
So that's what I get to do, and that's how I help businesses.
Okay, so normally I asked my guests kind of how they got into
what they're doing first, but I want to break that out a little bit
because our audience one loves good information too. They're clearly on a podcast listening
and many of them have podcasts. So let's break it out because this is
a new job or this new job. Now most of us understand media buyers,
right, people that buy media and sell media. And there's many different
models and many different platforms, kind of like what we're doing on our big
women's event. Right. You can be a speaker, you can be an
author, You're going to be shown on TV if you want. You don't
have dep you don't want you. I mean, it's all there's all sorts
of different forms of media that you get when you buy to come in.
But this is very different of what you're doing. And so I love that.
Did you say there's five million active podcasts right now? Is that what
you said? There are there's five million? Five million? Yeah? No,
no, no, I look at the odds. Are ninety percent of
podcasters that are here right now won't make it to their hundred show. And
that's what I do. I say, people from going, I don't want
to do their show anymore, and you do something different. So very interesting.
Now, who do you serve or do you serve both? So let's
put me I'll put myself in this spot. Let's you know, forget it,
let's use my son's business. Okay, because that's just takes away from
me. You guys are stick and hearing about me. So here's my son.
He's nineteen. Everybody knows he's launching a new streetwear fashion brand. Super
cool. Okay, great, right, he's in you know, he know,
we know his demographic. I can you can imagine it right now.
It's you know, it's people that are into streetwear and what have you.
So he's like, I'm like, hey, Ocean, you need to talk
to her. Getting on a podcast is funny. But so he is someone
who he has part of this podcast. We bring gen Z. You know,
people in business, if you have a gen if you're a business of
the gen Z, can me a call, We'll get you on the show.
And so he does that. So we have a So that's just for
say that this is his podcast. So for someone like him, what is
it that you can offer? So you say, hey, Ocean, you
pay right, so he purchases your services and you get his is it like
do they mention his name? Like what is it? What is it?
Like? Do they show his product? Like? What what does it look
like. Is it like an ad on TV? Is it like what does
it look like? Oh, that's a great question. So the beautiful thing
to answer your last question, the beautiful thing is the negotiation of what it's
going to look like for the business that's advertising with the podcast. Is based
on what the business is looking for and what the podcast says to offer,
and so they get to work out those details. I'm involved, but it
is a matter of and that's part of my search for a podcast. So
for a podcast to say we offer if we're going to do sponsorship. So
let's talk sponsorship because most people know that term, right. So if a
business is going to say, I'm going to buy sponsor ads for a podcast,
and I want to have my business advertised on that podcast for three months,
mentioned once every episode they have. In addition to that, for the
amount of money I'm paying, I want to negotiate that. If they're on
YouTube and they have audio, then I'm on both. In addition to that,
I want to be mentioned in their social media twice a month. In
addition to that, I want to be sent on an email blast twice a
month as well. All of that's negotiated in and that the business can figure
can determine with the podcast what's the best for begging for my buck that you're
offering. And like I said, I do some of that vetting. But
every deal, as we know with every customer, is going to be different
and customized. So that's how I serve the business the podcast is it's already
what's your a niche show that you're offering. Because some podcasts will say,
you know, we only offer We'll do a mention, or we'll do an
ad, a red ad, or you can do the ad and just send
it to us. They may say that's all I'm doing. So I know
that, and that's what allows me to be able to match best with the
businesses that say, to answer your first part of your question, who do
I serve the business and serve the podcasts Because it's a relationship for both.
I'm the one in the middle. And so actually with the initial contract that
I would have with the business, the business would come to me and say
I want to advertise this as my audience. This is my budget, right
then I would say, okay, great, put me on retainer. I
will find that for you. And then also as you as you negotiate with
the podcast and we have those conversations. There will be a commission on the
back end of that for you know, however, many times you're going to
advertise and what all of that looks like. But my service is to help
that business make sure that they're getting the advertising for the dollar amount that they're
willing to spin that fits their exposure desire. Ultimism. Very interesting. So
I love that we're doing a breakout because it's new, right. It's like,
it's like, what do you mean there's a place that sells burgers and
fries? So what are they called then? Which, by the way,
a good friend of mine's dad turned down owning the first McDonald's in Vancouver,
so you know, you know when they're like, hey, everything happens for
a reason, I'm sure he doesn't agree to that. So oh my goodness,
right, you know, if we could if with you know, I
always say, walking out of a casino, you hear a lot of shoulds.
I should have left earlier, I should have you know. But anyways,
so for you you serve so again, So Ocean comes to you there,
He's like, I'm looking for podcasts that are in the streetwear industry.
This is a sector. This is the age what have you? And then
you can start to kind of negotiate how much exposure, what that exposure looks
like. Now I'm going to reverse this. So you obviously have vetted and
you have a circle of podcasts. Okay, I know there's lots of podcast
hosts and the Ocean has a podcast. Actually we're on it. So what
does a pod? Right? Wow, look at you, Ocean, look
at you? Go? So what does what does the podcast? So the
podcast person is getting so I'm like you're like, hey, Ocean, I've
got someone that wants to put something on your show. Does the podcast company
pay you or is it? Are you getting covered? Like can a podcast
or come to you and say hey, I'm looking for sponsors and what does
that look like? Are you servicing both? That's a great question. I
have not added where the podcast Well, I should be your business coach,
I see, because I could add another avenue ministry of victim there I'm not.
It's come from the business, the business, the care of my services.
Yeah, okay, that's awesome. I see where you're wanting to give
people a scope of it, because when it has something, when there's something
new about it, it's like where you know, where's it root and where's
the details come in and and how and that that's very cool because when most
people think about podcasts and advertising, So for us, one of the ways
that we revenue generate from this show is because people come on as experts,
so they really want airtime. They're like, I have a business, you
have the audience that I want. I really want to be seen, and
so they come on for a three part series or a six pert six part
series as an expert, and they paid to play that way. And you
know, we do all sorts of things. Great, look at you,
Look at I'm going to send you my bill. I'm going to say,
okay, you might have to. We're gonna be talking, We're gonna be
doing lots of stuff. Are you kidding? That's that's kind of how this
works. Okay, I'm sure you didn't answer and ad On LinkedIn for this
job? What and how did this come into your life? Misconnector Oh my
goodness, okay, I love that question because so I am. I am
a woman of faith, and I'm okay to mention who I s are on
here? Oh? Absolutely, this is okay. Look at we have no
edits by the way, so you know how you're like, I can edit.
I just came off her show, which rock by the way, and
we don't edit, like things fall down, like I've had things fall down.
And Dorothea's life too bad for you, so there's no we don't edit.
Say something You're I'm supposed to mention an ex's name. Oh well,
too bad, so sad. Yeah, okay, it's gonna get released.
Okay. So I am. I think I am a lover of Jesus.
I love the shildo and it makes life so much easier. I'll blame you
theretha. So my podcast started because literally Jesus told me to start the podcast.
And I would have decided. If I could decided who I was going
to interview, it wouldn't have been coaches because I'm not a coach. So
I interviewed six and seven pere Can coaches. I'm excited that I now have
you on my podcast, Dad, but I'm not a coach. I did
coaching in corporate America, but I'm not in corporate America anymore. So the
Lord was like, I need you to interview coaches. I think I think
it was because he was he knew that I needed some coaching. I thought
I was okay, But I've been coached enough by the coaches that have come
on that I realized he knows what he's talking about. So so I have
these coaches who come on, and because you all are amazing, because you
naturally share what you do, I will have coaches who start coaching. They
will start asking me questions, either before or after we finished the interview,
and it just it just happens. It's never a full fledged haven't gotten a
bill yet. That's why I continue to Okay, I just want to interpret.
Now, if you don't have the money for coach, you know the
money for coach, you just dort a love coaching podcasts and you're gonna get
coached or free forever. So we could transfer that to something else. Okay,
go ahead, go go go absolutely. So in the midst of that,
one of the coaches that I was having a conversation with, we had
finished our interview and she was asking me. We were talking about businesses,
and I was telling her this was still a new idea. The Lord had
given me the idea of oh, how do I you know I could help
podcasters with their sponsorship. Let me rephrase that I was thinking about monetizing mine
deb again what you do, and so I was talking about it and I
was asking her. I said, you know what podcast would you look for
to advertise on? And she said, Dev, She said, you know,
I'm looking for entrepreneurs for already at thirty k plus. She talked about
what she's looking for and that me and her audience, and she said,
you know what, what I don't have time to do is I don't have
time to vet the podcast. Who have my audience? She said, But
with what you're talking about, and you're talking about monetisation, you could do
that. And that's a seven figure business. I said, oh, that
makes a lot of sense. And you know, Dev, and I know
you've probably had these moments in life, but we have all these ideas God
will give us. Well okay, let me not say God, We'll have
all these ideas and then when God gives us the right idea, if we
always know what it is. But you have an idea where there's just peace,
where there is just it clicks, you know, without a shadow of
a doubt. That's what you're supposed to do. When she said that,
I had peace, you know, because because I have a coaching background.
I talked to many coaches and some of them said you need to coach,
and so, in Incnetia's thoughts not following Jesus, I was like, let
me try. I'll put myself out there. I do actually have one person
that coach, because I said, I'm gonna try it and see how I
feel. And I coach her and she's wonderful and she's doing great things.
But it was a me thing and I didn't really have peace about it.
I was like, I'm gonna try it. But when she said this,
there was an immediate sense of peace. And I said, that's the extension
of my podcast business that I'm supposed to be doing. And so that is
how it's come about, and that is what we've been working in and building
in for the last few months. And it's been good. Wow, that's
amazing. I just think it's incredible how ideas come. I mean, I
always say watch out for the books that get thrown in front of you,
you know what I mean. Like, I was having a conversation with myself
yesterday morning about a certain something, and then I had a meeting with somebody
who is going to be working for grants to get grants for Ocean's business.
And we're talking in a different country and we're battling dah lah lah, and
she just happened to say something and I was like, and then I just
happened to say something, and we kind of dug into a section in our
life that we both really it's a personal development section part of our life.
And she's like, oh, my gosh, there's this perfect book you should
read. And I'm like, oh, really, what's it about? And
she described exactly what I was thinking about in the morning. And I'm like,
uh, what's the name of the book? And I was like,
so I even like, send it to a Mike is it this book?
And she sent a picture back with that book, and you just know,
I mean, you just know, right. So it's like you know in
the moment, whether it's the book you're supposed to read, whether it's the
course you're supposed to take. Honestly, I've been telling people the next book
that I write is hashtag God pick on somebody else, because these projects that
he's giving me are ridiculous. I'm like, I'm calling the Ireland Tour the
ridiculous tour. We're you know, now I'm looking at pushing it because this
is so big. Now we're going to do speaker shout outs. Now there's
four and fifty women. I'm like, what now we're doing book. So
anyways, when you say yes, you got to go with it. But
it is, it is very true. It is very true. I just
wrote in a book of an amazing woman, Alexandra in the very small town
in the Bahamas, in Nasa. She's in a town of three hundred.
Somehow she found this big women's project that we got going on right now,
which you guys all know it's the big two sixty two Summits and all of
that. And she contacted me. She's like, I live in a town
of three hundred people. I'm in the Bahamas and the internet's going in and
oute or whatever. She goes, I want to put us on the map.
I'm like, yeah, you do. So she comes in and so
now I'm writing this article for her book because she's like, wow, you
did an anthology. I'm going to do one too. I'm like, okay,
sister, you go for it. And I write in her book and
I remember part of that in my writing, part of that in my story.
It's like sometimes like things just happen and you know, like you just
know. And I said, when that stops coming, then I'll stop doing
because people are like, what are you going to stop? And I'm like,
well, well he picks on somebody else because I'm kind of thinking these
two projects should Clarema Karma or something. So I'm like, when the creative
but he stops, I'll stop being creative, right, And there's nothing.
It's got to be big. If it's God, it's got to be big,
right, the guys, he's not a small guy. If you create
the universe, you can't be small. So when he says do something,
it's got to be big. It's got to have a massive impact. We
don't always see it initially because you've got to do the work to get there.
But it's got to be big, which is why this Ireland book tour
is going to be ridiculous, but it's going to be ridiculously great. Yeah,
yeah, yeah, it's going to be okay. So let's O.
That was a lot to listen download and you guys, and I'm sure you're
writing and da da da da da and making a time and that is the
story of how you got to doing what you were doing, and I love
these new projects. So let's just kind of divert that. I just came
off your show talking about top performance, right, and you've coached corporate,
so I love this and I love people throwing out So top performance is just
being able to get where you want to go just a little easier, will
less stress, you know, maybe quicker, maybe fast, maybe making ten
percent more income when you do something. So as someone who's gone from corporate
now to the world of Craig kray, oh, that's called entrepreneurship infication.
You didn't, now, what are some of your top performance tips? What
are the things that you can share with us that helps you do a little
bit faster, better, easier, less tiers. I love that, less
tiers. Oh my goodness. This is interesting that you asked that, because
I've actually just the last week or so been thinking about top performance and thinking
about when I was in corporate. What did I do? Probably nothing different?
Like okay, you guys listening anything you hear essay, ninety seven percent
of it is nothing new. There's nothing new, underscand you just maybe hearing
it from the source that you're listening to, maybe for the first time.
Or you've probably heard it thirty times and this time is just going to click.
That's just how we work as individuals. But I was thinking about this,
and so you actually talked about this on my podcast, and one of
them is is the tracking right, and talk from a coaching standpoint, and
it applies to business, but tracking what your clients are doing for me,
tracking what your business clients are doing? Right, what are my podcast clients
doing? What are my business clients doing? Who are paying for this advertising
on podcasting? And the tracking thing that I'm talking about is we know that
there needs to be data, We know that there needs to be numbers that
you can look at, but I'm talking about the details that create the relationships
that make that take you up another level, right, things such as knowing
about ocean, your son, knowing about your daughter, and having those details
written somewhere that when you go back to having a conversation with that person you
can say, Okay, it's a refresher. Because when you're in our world
that I know you've met thousands, if not millions, of people, and
not over social media. I'm talking about have conversations with individuals, met them.
We are talking about things in Okay, our brains are brilliant, thank
God he made them the way they are, but we still need some help
remembering, right and so writing those things down and starting those conversations off with
you know, business is business, and I am so the Lord has had
to help me with this. When I was young, Oh my goodness,
I wouldn't talk to you about anything personal. I needed help as a leader.
Okay. And if you're new, if you're an entrepreneur, or even
if you're not, and you're in any type of leadership and you're somewhat new,
get to know your people. It's okay to have a relationship with them.
That's important. Just know some things about them so that you can create
that connection. And it's not to do it for the transactional purposes, but
truly know about them. Because when you care about people, you care because
you know. And we are so much more servants when we know and we
care. And so I'll say all that to say, track things about your
interactions and about that person, so that when you have a next conversation or
even when you put a follow up in the calendar to say, I need
to check on them. I'm checking on how did the soccer season, go
for your child or how did how did that business idea that you were playing
with go? And then if it didn't go well, then I, because
I want the best for you, I'm gonna call you on your carpet and
say, if you can't give me a good reason why you didn't try that,
then how can I support you in trying it? That type of tracking,
that personal tracking, that's super important. I have found that not only
makes a difference in moving quicker in performance because of the relationship that it builds,
but it ultimately it's the investment. My people know that I care about
them and they want to do well for me, and I because I care
about them, I want to do them. There's another level of success investment
that occurs there. And so I know it sounds simple, but it's so
profound. And then the other thing I would say is being very clear on
standards and expectations. And I'll tell you that. So I've always had very
high standards for myself, and then that translates to one how the people that
I interact with and making sure that they're operating at that standard and if they're
not. Yet everybody's at a different level saying hey, this may not be
the best time to be business, right, And so while giving grace,
they'll have areas to grow in. But if there's an expectation or a standard
that's set about how we're doing business, then if that standard is high or
higher than what the norm may be, it's going to propel you to do
business a little faster. I'll give you my corporate example really quickly. So
I had a team where in one of my teams that I had, we
were number one in a particular metric in in my company for two years in
a row. And the funny thing was it was a really important metric for
the company. So the company then the company would actually give incentives in order
for people to improve in this metric. My poor team, their hearts.
I love them, they loved me. They got no incentives. We were
number one just because I honed in on that metric and I said, the
expectation is not to do the minimum. The expectation is for you to do
the absolute best you can. And I know that our best is better than
minimum. And because that was the level of expectation, they continued to exceed
it. So why did I tell you this one of those times that the
company was doing them an incentive for that particular metric. My team won.
They didn't do anything different, We just continue to do what we did.
But when we were in the meeting, it was a party. They threw
us a party. We got gifts, and one of my team members said,
I loved this moment. The man there was one of my managers,
Allie, So he was running the party and he said, what did you
guys do differently? And my team member said, we didn't do anything different.
Kenisia says that we're expected to do our job and to do it better
than is expected all the time. And I loved that answer because it is
you do great, not just enough. You do great all the time.
That's the standard, and you will always win. Doesn't mean you're not going
to going through trials, may or may fall out of the top every once
in a while, but if that's your standard, then you will always succeed.
So I would say those are the two again, nothing new, nobody's
heard. Then when you when you implement them consistency, consistently with a commitment
to it, it will change the game for you. It will give you
that extra ten to twenty percent that you were talking about in that performance with
Brilliant and look were We just had a big conversation on your show about the
direct sales industry that does a lot of incentive based inspiration, right. Corporations
do a lot of incentive based inspiration, sales teams, sales leaders, and
not to take away that people love to have, you know, the bracelets
or the necklaces, or the trips or the cars. Those are great,
but I think having that internal like people used to say, and so you
know you've won you know, accolades and walked across stages and so have I
and people have been like wow, So the assumption is that you're competitive,
and I'm like, I've never competed with anybody. I compete with myself.
I'm the person that plays squashed by myself, right. I mean people like,
do you golf? And I'm like not unless you want to laugh a
lot, because I'm the person you don't want to take because it's really competitive.
I'm like, personally, I would be trying to hit the ball in
the water because when I'm with people like I'm playing monopoly, I'm watching people
getting super uptight about plastic houses, you know what i mean. They're like
you playing Monopoly, So how you play the world. I'm like, not
really, but you know what I mean. I don't compete with other people.
I just have a blast. I don't care unless it's Crib but America
and Cribspare. But I compete with myself and I'm like, what's the best
that I can do and how can I get there? Which is why I
love having conversations with people about top performance, because why you know, if
you can get there, like you can you know, kind of go along
the sidewalk like this instead of like this, right, we all cut through
the park. Right, if we can cut through the park or cut through
the parking lot to get to our car, do we go this way and
then this way? And no, we cut through the parking lot. So
if we can do that, why not? Right? Absolutely? And I
will add this really quickly. The other thing about having those that expectation within
oneself, as you said that internal, My teams are so proud of themselves
without the competing of others. Like the fact that we earn number one spots
was just a bonus. It wasn't the intent. But they're so proud because
they have been lifted to another level. About how they think about themselves,
about what they know they can achieve. When you have somebody, and so
all of you guys listening, we know somebody. This is why you need
a coach. When all of you all have someone who is who's sees in
you more than you see in yourself, and who will breathe life into you
and hold you accountable for that. You will your view of yourself will drastically
improve. Your belief in what you can do, will dress improved, your
performance will excel. And that is a beautiful thing to me. I think
about my team members and I just I love what they went on to accomplish.
Because I praised God, I was able to have people who were promoted
into higher positions not because of me, but just because of the support that
I provided them. That you have better in you, and when you're held
at that standard, you will need it. So no the bar that you
set for yourself, or the bar that you allow somebody else who has your
best interest in heart, who wants better for you and who will support you,
if it's higher, you will reach it one hundred and ten percent.
And so allow that to be the case. Yeah. Absolutely, From a
woman who has a podcast called coach up. So if you are a coach,
you want to connect with this woman and get on our show. So
we're wrapping up, but I have one question for you. We're going to
have every you know, all of the different ways that you can be reached
out before. I asked this one question though, because not everybody's watching a
lot of people are listening and they're driving and all that kind of stuff,
or they're doing something and they're going to go grab a piece of paper and
pen. Right now, people, where where do you want people to go?
Do you want give us an email or a website or an Instagram or
where do you want people to go to reach you? The best place to
go is LinkedIn love LinkedIn, find me on LinkedIn, LinkedIn dot com Yes,
forward slash k A n E s h I h A r T keisha
part And I know you guys are thinking, did she say an I did?
The ice pronounces an a. It's kanisha. We like to keep things
spicy and special. But it is LinkedIn dot com, where it's slash shanesha
heart. Best place to find me? You can also find me on ig
but that's the place. I okay cool, completely different. You are you
are going on a trip. You've earned yourself a trip. It is the
last trip that you're going on, and you have packed your suitcase and you
in that suitcase, you have room for one album. Yes, I said
album. One album and you're going on a trip and it's you know,
it's the album that you would take that you could not imagine not ever listening
to again in your life. Off you go Desert Island and you're taking it
with you. What are you taking? I'm gonna be one of those people
that people are like. She didn't even answer the question the way she was
supposed to do. I'm gonna I'm gonna go outside the box. I would
take an album created from my Christian gospel mix playlist that is on my Apple
right now. Oh okay, you're gonna love me because no wrong answer.
Ye a wrong answer. One band, one song, one Who is it
gonna be? I love that you hone in on that. That's the coach
right there, y'all. That's the person who doesn't let you off the hook.
Okay, I love it. I am gonna have to go with a
Jesus image, all right, Jesus image. It is all right. So
you're gonna send me their link, I know, because we're like text buddies.
Now, thank you so much for being on the show. Thank you
so much for being on the show. And you guys thanks again for listening,
sharing, commenting, put it out there. You know, we've got
this groovy thing going on with all these women international. You know, International
Women's Day coming up. You're going to mark that off your calendar. You're
gonna hit over to dev Drummond dot com and you're going to check out the
events page. We want to make a really cool announcement in a very short
time. You guys know, I've been a top performance trainer for I don't
know what twenty five years or something like that, and I specialize particularly in
two industries. And we have launching for those that want to play in a
group and not just hang out with me. If you can still hang out
with me, but it is how to run your direct sales business like a
million dollar CEO. So if it's time for you to like op your direct
sales experience and get really good support, well grounded, well funded, then
we'd love to have to hear from you, and we can give you information.
So we just want to let you know that that is announced and launching,
so yay. You thought I was going to talk about the I Did
It tour, They did it tour, but I did it today, something
new for you. Thank you so much for being part of our episode today
and you will see her back. I'm pretty sure. Head over to coach
up podcasting and get some free coaching. And that's all I have to say
today. So you guys, until we see you again, which will be
soon, you need to stay well and be groovy. Talk to you soon,
Mike. For now,