WEBVTT 1 00:00:03.439 --> 00:00:08.199 Deborah, with her thirty years of being an entrepreneur and creating over seven companies, 2 00:00:08.400 --> 00:00:12.119 knows exactly what it means to accept the mission. When you make that 3 00:00:12.199 --> 00:00:16.399 decision, when you accept the mission to become a solo preneur to take yourself 4 00:00:16.440 --> 00:00:20.280 and your talents to market, then you embrace a life of not only unlimited 5 00:00:20.320 --> 00:00:25.320 possibilities, but also the unknown. It's an elixir of fear and bravery that 6 00:00:25.440 --> 00:00:30.519 only someone who's taken the leap really understands. On our show, deb digs 7 00:00:30.559 --> 00:00:34.479 deep with her guests to highlight what you the listener wants to know, the 8 00:00:34.560 --> 00:00:38.759 stories, the whys, and the hows to navigate the journey to success. 9 00:00:39.200 --> 00:00:43.320 Get ready to hear from some of the most incredible mission takers from Generation Z 10 00:00:43.640 --> 00:00:47.119 to boomers. So sit up, perk up, and get ready to be 11 00:00:47.200 --> 00:00:51.719 blown away. Now Here is your host, Deborah Drummond. Hello, Hello, 12 00:00:51.759 --> 00:00:55.920 Hello, you guys are so amazing. Welcome back to this accepted part 13 00:00:56.000 --> 00:00:59.880 past your lifebe am I doing your mission. If such a sounder's really good, 14 00:01:00.560 --> 00:01:03.280 you're gonna laugh with us. We're gonna talk about taking the mission. 15 00:01:03.479 --> 00:01:07.719 If you are anyone in the world of self funding like this was a great 16 00:01:07.760 --> 00:01:11.840 idea, I'm gonna start my own business, or let me see, someone 17 00:01:11.519 --> 00:01:15.480 dragged you into it, or you had the back against the wall and you 18 00:01:15.480 --> 00:01:19.480 were like, I can't go into work one more day. I just can't 19 00:01:19.560 --> 00:01:22.319 do it. This is not me. I'm not living my dream. Then 20 00:01:22.359 --> 00:01:26.040 welcome home. They welcome home because you get to come over to this side 21 00:01:26.040 --> 00:01:29.359 of Craig Cray. So we have a lot of fun over here, and 22 00:01:29.439 --> 00:01:34.079 we talk about seriously why people take the mission and why if you choose to, 23 00:01:34.200 --> 00:01:36.359 why you should too. If not, you can just come along the 24 00:01:36.400 --> 00:01:38.760 journey and love with us in here about what we do over here. Now, 25 00:01:38.840 --> 00:01:42.359 let me see you fantastic audience. Now, it's really tough for me 26 00:01:42.400 --> 00:01:46.799 to say that you guys are the best podcast audience when I have someone who's 27 00:01:46.879 --> 00:01:49.280 like in the world of podcasting. But I'm sorry, can you sh I 28 00:01:49.359 --> 00:01:51.640 just got to tell you, these guys are the best audience. You know 29 00:01:51.640 --> 00:01:55.200 why, because they call, they tell, they listen, they share. 30 00:01:56.239 --> 00:02:00.640 We have a big audience over in Ireland. So shocking. Yeah, that's 31 00:02:00.719 --> 00:02:05.519 so shocking. We talked about Ireland quite a bit. But you guys are 32 00:02:05.560 --> 00:02:09.639 the most adventurous. You are the most adventurous. You want to expand your 33 00:02:09.719 --> 00:02:14.560 brand, and you're willing to go do things that other people haven't done. 34 00:02:15.159 --> 00:02:19.039 Oh and we have a guest today that does exactly that. Who knew? 35 00:02:19.439 --> 00:02:23.560 Who knew? So look at Welcome to the stage. D D d H. 36 00:02:24.360 --> 00:02:30.840 Kenetsha is an amazing woman who has a different angle on podcast than you 37 00:02:30.960 --> 00:02:34.360 might know, and I'm very excited to share that. So welcome to the 38 00:02:34.360 --> 00:02:38.680 party, girl. Yeah, I'm super excited to be here one as a 39 00:02:38.680 --> 00:02:44.879 fellow podcaster. I absolutely love how you invite your audience in Oh my goodness, 40 00:02:44.960 --> 00:02:47.080 is you all as her audience? Y'all have an amazing host. I 41 00:02:47.080 --> 00:02:50.599 mean, I'm already impressed with dev so that's why I'm excited to be here. 42 00:02:51.319 --> 00:02:53.719 But oh my goodness, I think I've just been taught some things I 43 00:02:53.719 --> 00:02:57.360 need to do for my own podcast. That's why I love the collaboration. 44 00:02:57.840 --> 00:03:00.479 You learn from amazing people when you get to so thank you for having me. 45 00:03:00.520 --> 00:03:04.280 You're teaching me already, no worries, and we're going to be doing 46 00:03:04.280 --> 00:03:07.360 some great things together. You're going to see her name often. I mean, 47 00:03:07.400 --> 00:03:08.800 you probably don't even know that. I have a class where I teach 48 00:03:08.840 --> 00:03:15.120 people how to be rock star guests and teach podcast hosts how to monetize from 49 00:03:15.120 --> 00:03:17.479 their first show, because what we do, right, what we do, 50 00:03:17.560 --> 00:03:22.759 what we do is so valuable, so valuable that the reason we're going to 51 00:03:22.800 --> 00:03:28.000 be doing some collaboration is because you've been able to create a whole considerable income. 52 00:03:28.080 --> 00:03:31.639 I mean, this is your this is the soul of your business for 53 00:03:31.840 --> 00:03:36.639 people like who may be listening, or even people like myself. I have 54 00:03:36.680 --> 00:03:38.400 a podcast, but I have a business. I've got a book, I've 55 00:03:38.400 --> 00:03:42.360 got a company. We've got things going on, this little party thing that 56 00:03:42.360 --> 00:03:45.879 we got going on with this you know, women's event, and I'm looking 57 00:03:45.879 --> 00:03:49.560 for places to platform what it is I do. I'm looking for that new 58 00:03:49.680 --> 00:03:53.919 modern media form of advertisement, right, and you offer that, so companies 59 00:03:53.919 --> 00:03:59.080 come to you and they're like, I want to get my brand out and 60 00:03:59.159 --> 00:04:01.400 I know this podcas casting things. So you know, I'm teaching people how 61 00:04:01.400 --> 00:04:05.960 to monetize podcasts. You're working with companies that want to monetize off people that 62 00:04:06.000 --> 00:04:11.759 are rock of their show. And if that sounds confusing, that's cool. 63 00:04:11.960 --> 00:04:14.879 I don't have to explain it to you. She does, and she's got 64 00:04:15.000 --> 00:04:17.519 an old business around this, like, look at this is the world where 65 00:04:17.560 --> 00:04:20.879 you get to just dial in what you want to do, Like there is 66 00:04:21.079 --> 00:04:25.439 industries that are popping up. I mean, look at you know. Someone 67 00:04:25.519 --> 00:04:26.959 said to me once and I was like, no, no, I think 68 00:04:26.959 --> 00:04:29.199 I was in grade seven. Do you want to be a teacher, a 69 00:04:29.319 --> 00:04:31.920 nurse, or an airline stewardess. I'm like, I'll take the stewardess because 70 00:04:31.920 --> 00:04:36.000 that sounds way more fun, noting against and nurses. But I was like, 71 00:04:36.120 --> 00:04:41.000 I clearly am a woman of freedom. Oh, look, tell us 72 00:04:41.000 --> 00:04:45.600 about this new job that You're the only person that I know does this. 73 00:04:46.600 --> 00:04:49.560 You know, it's new dev and it's I'm going to give the old spin. 74 00:04:49.680 --> 00:04:53.079 Because when I was talking about it to one of my coaches, which 75 00:04:53.079 --> 00:04:56.560 is one of the reasons I love my podcasts. A podcast because I interview 76 00:04:56.600 --> 00:05:00.959 coaches who are at your level, who have so much wisdom experiences. I 77 00:05:00.000 --> 00:05:03.680 get introduced to new things. So one of my coaches talked about and said, 78 00:05:03.759 --> 00:05:06.720 it's basically media average media buying, and I thought, oh, I've 79 00:05:06.759 --> 00:05:12.319 never heard that terminology. But at the same time, because the podcasting space 80 00:05:12.360 --> 00:05:15.360 is so new, it's not being done a lot, and so exactly what 81 00:05:15.439 --> 00:05:19.240 is it. It is exactly what you said. It is businesses advertising on 82 00:05:19.360 --> 00:05:24.680 the medium that is exploding and growing. I'll give you a statistic why podcast 83 00:05:24.759 --> 00:05:29.360 is so important for businesses whether it's small or large, who want to get 84 00:05:29.399 --> 00:05:33.319 their business and they're they want to get their name exposed to people who are 85 00:05:33.319 --> 00:05:35.319 going to buy it. Right, we're all in business. If you're in 86 00:05:35.319 --> 00:05:38.759 the business where you need to sell to people, that is part of your 87 00:05:38.800 --> 00:05:41.879 business. You need to be exposed. One of the things to know is 88 00:05:42.319 --> 00:05:46.560 podcasts right now, approximately they're about five million. People may hear that and 89 00:05:46.560 --> 00:05:48.600 say, oh my goodness, it's saturated. It's not so. If you're 90 00:05:48.600 --> 00:05:53.480 thinking about startup podcasts, start a podcasts because when you get to the active 91 00:05:53.720 --> 00:05:59.480 podcast those who are actively producing shows episodes every week, like deb and I, 92 00:06:00.040 --> 00:06:03.279 and that number of strengths drastically. But to compare it YouTube, where 93 00:06:03.279 --> 00:06:08.839 everybody goes for YouTube, University, huge search engine a lot has over thirty 94 00:06:08.920 --> 00:06:14.439 million YouTube channels. That is a lot of fish in that ocean. If 95 00:06:14.439 --> 00:06:17.759 you're in the podcast space, you are very much targeted, very small, 96 00:06:17.800 --> 00:06:23.920 and so that also means that another stat is people trust the people that they 97 00:06:23.959 --> 00:06:27.959 listen to on a podcast because if I'm listening to a podcast, I have 98 00:06:28.240 --> 00:06:31.160 chosen that that is a medium of person who has grabbing my interest. I'm 99 00:06:31.160 --> 00:06:34.199 listening on a regular basis because I trust this person. I've bought into them. 100 00:06:34.240 --> 00:06:38.319 We buy into the content, we buy into the information we're gonna learn. 101 00:06:38.720 --> 00:06:41.920 The information is information. Information is free, podcast free, YouTube is 102 00:06:41.959 --> 00:06:44.199 free. We can There's so many ways you can get information, but you 103 00:06:44.240 --> 00:06:46.560 buy into the person that is given it to you. Right Like deb and 104 00:06:46.600 --> 00:06:49.720 I connected because your vision is so amazing, your energy is so amazing. 105 00:06:49.959 --> 00:06:53.800 That's why you and I connect. You could be doing something similar. I 106 00:06:53.839 --> 00:06:56.240 could be doing something similar, but if I wasn't a connection, we wouldn't 107 00:06:56.240 --> 00:06:59.240 work together, right, same thing. Where people listen to a podcast, 108 00:06:59.319 --> 00:07:03.680 you connect with that person. So for businesses, another stat is thirty eight 109 00:07:03.720 --> 00:07:08.759 percent of individuals who hear about a new product on a podcast will make a 110 00:07:08.759 --> 00:07:13.480 purchase. Now, I'm not I'm not in marketing. I'm not an advertised 111 00:07:13.480 --> 00:07:15.759 that's not my background. I'm getting into it now in the building of this 112 00:07:15.839 --> 00:07:19.240 business. But that sounds like a pretty high conversion that people want to take 113 00:07:19.240 --> 00:07:26.439 advantage of, especially businesses. So as a business, you're putting yourself in 114 00:07:26.480 --> 00:07:30.519 a position through the business that I'm building. By allowing yourself to be exposed 115 00:07:30.560 --> 00:07:35.240 to a warm market. Who already is the market that you're looking for, 116 00:07:35.279 --> 00:07:40.079 Because with five million podcasts, there's a market for everybody. And you already 117 00:07:40.079 --> 00:07:43.000 know. If you're a business owner, who your ideal client is. You 118 00:07:43.040 --> 00:07:46.399 already know. I'm looking for moms who are forty to fifty two, who 119 00:07:46.480 --> 00:07:49.639 are about to go through menopause or headed on the direction or pre menopause, 120 00:07:49.680 --> 00:07:54.079 what have you, and they have children who are leaving the home in the 121 00:07:54.079 --> 00:07:56.879 next five to ten years. That's my target market for my product, for 122 00:07:57.000 --> 00:08:00.839 my service, what have you. There are a podcasts who have that particular 123 00:08:00.879 --> 00:08:03.959 audience. Pair that with you're putting your product in front of those individuals. 124 00:08:05.800 --> 00:08:07.800 Thirty eight percent of the people who hear about your product or service are likely 125 00:08:07.839 --> 00:08:15.240 going to purchase. You've just exponentially improved the conversion for your business, the 126 00:08:15.360 --> 00:08:18.879 sales, right. But a lot of businesses don't have time to find ve 127 00:08:20.160 --> 00:08:24.560 through those podcasts. That's what I get to do. I love it. 128 00:08:24.680 --> 00:08:26.319 Dev The fun thing I love about this angle of my business, and this 129 00:08:26.399 --> 00:08:30.959 part of my business is as a podcaster. I get to connect with the 130 00:08:30.959 --> 00:08:35.320 broadcasters, right. I get to help my fellow podcasters in the space to 131 00:08:35.600 --> 00:08:39.519 generate more money, which you do right, Like your expertise is monetize your 132 00:08:39.519 --> 00:08:41.639 podcast. I get to help support that. But I get to connect with 133 00:08:41.799 --> 00:08:46.679 podcasters all over. I get to grow my network of people who are my 134 00:08:46.720 --> 00:08:50.039 fellow colleagues in the space that I love, as well as help serve businesses 135 00:08:50.279 --> 00:08:54.320 to find the right podcast for them. And it takes pressure off of the 136 00:08:54.320 --> 00:08:58.759 business because they don't have to vet, they don't have to look for who 137 00:08:58.840 --> 00:09:01.399 has my ideal audience. I get to do all of that for them and 138 00:09:01.399 --> 00:09:05.000 then just make the connection. Which is funny because when I created my ig 139 00:09:05.159 --> 00:09:09.799 handle, which is the Connection Collaborator, literally it was Jesus. It was 140 00:09:09.879 --> 00:09:11.840 not me. I didn't know where it came from. But as the business 141 00:09:11.840 --> 00:09:16.480 begins to unfold and the fact that I connect people, it just works perfectly. 142 00:09:16.559 --> 00:09:18.799 So that's what I get to do, and that's how I help businesses. 143 00:09:18.519 --> 00:09:22.600 Okay, so normally I asked my guests kind of how they got into 144 00:09:22.600 --> 00:09:24.440 what they're doing first, but I want to break that out a little bit 145 00:09:24.519 --> 00:09:31.600 because our audience one loves good information too. They're clearly on a podcast listening 146 00:09:31.960 --> 00:09:35.720 and many of them have podcasts. So let's break it out because this is 147 00:09:35.759 --> 00:09:39.720 a new job or this new job. Now most of us understand media buyers, 148 00:09:39.960 --> 00:09:43.080 right, people that buy media and sell media. And there's many different 149 00:09:43.080 --> 00:09:46.720 models and many different platforms, kind of like what we're doing on our big 150 00:09:46.399 --> 00:09:50.360 women's event. Right. You can be a speaker, you can be an 151 00:09:50.399 --> 00:09:52.120 author, You're going to be shown on TV if you want. You don't 152 00:09:52.120 --> 00:09:54.600 have dep you don't want you. I mean, it's all there's all sorts 153 00:09:54.600 --> 00:09:58.120 of different forms of media that you get when you buy to come in. 154 00:09:58.159 --> 00:10:01.840 But this is very different of what you're doing. And so I love that. 155 00:10:01.879 --> 00:10:05.039 Did you say there's five million active podcasts right now? Is that what 156 00:10:05.080 --> 00:10:09.240 you said? There are there's five million? Five million? Yeah? No, 157 00:10:09.320 --> 00:10:11.600 no, no, I look at the odds. Are ninety percent of 158 00:10:13.000 --> 00:10:16.639 podcasters that are here right now won't make it to their hundred show. And 159 00:10:16.679 --> 00:10:20.399 that's what I do. I say, people from going, I don't want 160 00:10:20.399 --> 00:10:24.279 to do their show anymore, and you do something different. So very interesting. 161 00:10:24.840 --> 00:10:28.720 Now, who do you serve or do you serve both? So let's 162 00:10:28.759 --> 00:10:31.879 put me I'll put myself in this spot. Let's you know, forget it, 163 00:10:31.960 --> 00:10:33.559 let's use my son's business. Okay, because that's just takes away from 164 00:10:33.559 --> 00:10:37.279 me. You guys are stick and hearing about me. So here's my son. 165 00:10:37.480 --> 00:10:41.159 He's nineteen. Everybody knows he's launching a new streetwear fashion brand. Super 166 00:10:41.200 --> 00:10:43.720 cool. Okay, great, right, he's in you know, he know, 167 00:10:43.840 --> 00:10:46.440 we know his demographic. I can you can imagine it right now. 168 00:10:46.480 --> 00:10:50.320 It's you know, it's people that are into streetwear and what have you. 169 00:10:50.399 --> 00:10:54.799 So he's like, I'm like, hey, Ocean, you need to talk 170 00:10:54.840 --> 00:10:58.759 to her. Getting on a podcast is funny. But so he is someone 171 00:10:58.759 --> 00:11:03.840 who he has part of this podcast. We bring gen Z. You know, 172 00:11:03.919 --> 00:11:05.080 people in business, if you have a gen if you're a business of 173 00:11:05.120 --> 00:11:07.600 the gen Z, can me a call, We'll get you on the show. 174 00:11:09.080 --> 00:11:11.080 And so he does that. So we have a So that's just for 175 00:11:11.120 --> 00:11:16.159 say that this is his podcast. So for someone like him, what is 176 00:11:16.200 --> 00:11:20.720 it that you can offer? So you say, hey, Ocean, you 177 00:11:20.799 --> 00:11:26.559 pay right, so he purchases your services and you get his is it like 178 00:11:28.159 --> 00:11:30.639 do they mention his name? Like what is it? What is it? 179 00:11:31.000 --> 00:11:33.639 Like? Do they show his product? Like? What what does it look 180 00:11:33.720 --> 00:11:37.399 like. Is it like an ad on TV? Is it like what does 181 00:11:37.399 --> 00:11:41.399 it look like? Oh, that's a great question. So the beautiful thing 182 00:11:41.519 --> 00:11:45.960 to answer your last question, the beautiful thing is the negotiation of what it's 183 00:11:46.000 --> 00:11:50.159 going to look like for the business that's advertising with the podcast. Is based 184 00:11:50.200 --> 00:11:52.360 on what the business is looking for and what the podcast says to offer, 185 00:11:52.720 --> 00:11:58.039 and so they get to work out those details. I'm involved, but it 186 00:11:58.120 --> 00:12:01.360 is a matter of and that's part of my search for a podcast. So 187 00:12:01.559 --> 00:12:05.000 for a podcast to say we offer if we're going to do sponsorship. So 188 00:12:05.080 --> 00:12:09.600 let's talk sponsorship because most people know that term, right. So if a 189 00:12:09.639 --> 00:12:15.559 business is going to say, I'm going to buy sponsor ads for a podcast, 190 00:12:15.679 --> 00:12:20.120 and I want to have my business advertised on that podcast for three months, 191 00:12:20.440 --> 00:12:22.919 mentioned once every episode they have. In addition to that, for the 192 00:12:22.960 --> 00:12:26.159 amount of money I'm paying, I want to negotiate that. If they're on 193 00:12:26.200 --> 00:12:30.600 YouTube and they have audio, then I'm on both. In addition to that, 194 00:12:30.720 --> 00:12:33.919 I want to be mentioned in their social media twice a month. In 195 00:12:33.960 --> 00:12:37.320 addition to that, I want to be sent on an email blast twice a 196 00:12:37.360 --> 00:12:41.480 month as well. All of that's negotiated in and that the business can figure 197 00:12:41.679 --> 00:12:46.440 can determine with the podcast what's the best for begging for my buck that you're 198 00:12:46.440 --> 00:12:48.159 offering. And like I said, I do some of that vetting. But 199 00:12:48.279 --> 00:12:52.399 every deal, as we know with every customer, is going to be different 200 00:12:52.440 --> 00:12:58.159 and customized. So that's how I serve the business the podcast is it's already 201 00:12:58.240 --> 00:13:01.519 what's your a niche show that you're offering. Because some podcasts will say, 202 00:13:01.559 --> 00:13:05.840 you know, we only offer We'll do a mention, or we'll do an 203 00:13:05.919 --> 00:13:07.600 ad, a red ad, or you can do the ad and just send 204 00:13:07.639 --> 00:13:11.000 it to us. They may say that's all I'm doing. So I know 205 00:13:11.159 --> 00:13:15.720 that, and that's what allows me to be able to match best with the 206 00:13:15.759 --> 00:13:18.879 businesses that say, to answer your first part of your question, who do 207 00:13:18.919 --> 00:13:24.399 I serve the business and serve the podcasts Because it's a relationship for both. 208 00:13:24.440 --> 00:13:28.600 I'm the one in the middle. And so actually with the initial contract that 209 00:13:28.639 --> 00:13:31.960 I would have with the business, the business would come to me and say 210 00:13:31.559 --> 00:13:35.919 I want to advertise this as my audience. This is my budget, right 211 00:13:35.360 --> 00:13:39.600 then I would say, okay, great, put me on retainer. I 212 00:13:39.600 --> 00:13:43.279 will find that for you. And then also as you as you negotiate with 213 00:13:43.399 --> 00:13:48.480 the podcast and we have those conversations. There will be a commission on the 214 00:13:48.480 --> 00:13:52.120 back end of that for you know, however, many times you're going to 215 00:13:52.120 --> 00:13:54.600 advertise and what all of that looks like. But my service is to help 216 00:13:54.639 --> 00:13:58.639 that business make sure that they're getting the advertising for the dollar amount that they're 217 00:13:58.639 --> 00:14:05.240 willing to spin that fits their exposure desire. Ultimism. Very interesting. So 218 00:14:05.399 --> 00:14:09.360 I love that we're doing a breakout because it's new, right. It's like, 219 00:14:09.480 --> 00:14:11.279 it's like, what do you mean there's a place that sells burgers and 220 00:14:11.320 --> 00:14:13.840 fries? So what are they called then? Which, by the way, 221 00:14:13.840 --> 00:14:18.960 a good friend of mine's dad turned down owning the first McDonald's in Vancouver, 222 00:14:20.039 --> 00:14:24.240 so you know, you know when they're like, hey, everything happens for 223 00:14:24.240 --> 00:14:26.559 a reason, I'm sure he doesn't agree to that. So oh my goodness, 224 00:14:26.840 --> 00:14:31.279 right, you know, if we could if with you know, I 225 00:14:31.279 --> 00:14:33.720 always say, walking out of a casino, you hear a lot of shoulds. 226 00:14:33.159 --> 00:14:37.360 I should have left earlier, I should have you know. But anyways, 227 00:14:37.759 --> 00:14:41.360 so for you you serve so again, So Ocean comes to you there, 228 00:14:41.399 --> 00:14:45.840 He's like, I'm looking for podcasts that are in the streetwear industry. 229 00:14:45.919 --> 00:14:48.639 This is a sector. This is the age what have you? And then 230 00:14:48.679 --> 00:14:52.159 you can start to kind of negotiate how much exposure, what that exposure looks 231 00:14:52.240 --> 00:14:56.799 like. Now I'm going to reverse this. So you obviously have vetted and 232 00:14:56.840 --> 00:15:01.799 you have a circle of podcasts. Okay, I know there's lots of podcast 233 00:15:01.840 --> 00:15:05.519 hosts and the Ocean has a podcast. Actually we're on it. So what 234 00:15:05.559 --> 00:15:09.440 does a pod? Right? Wow, look at you, Ocean, look 235 00:15:09.440 --> 00:15:15.759 at you? Go? So what does what does the podcast? So the 236 00:15:15.799 --> 00:15:18.360 podcast person is getting so I'm like you're like, hey, Ocean, I've 237 00:15:18.360 --> 00:15:22.519 got someone that wants to put something on your show. Does the podcast company 238 00:15:22.600 --> 00:15:26.000 pay you or is it? Are you getting covered? Like can a podcast 239 00:15:26.120 --> 00:15:28.799 or come to you and say hey, I'm looking for sponsors and what does 240 00:15:28.799 --> 00:15:33.960 that look like? Are you servicing both? That's a great question. I 241 00:15:33.000 --> 00:15:37.639 have not added where the podcast Well, I should be your business coach, 242 00:15:37.399 --> 00:15:41.519 I see, because I could add another avenue ministry of victim there I'm not. 243 00:15:41.879 --> 00:15:48.639 It's come from the business, the business, the care of my services. 244 00:15:48.720 --> 00:15:50.960 Yeah, okay, that's awesome. I see where you're wanting to give 245 00:15:50.000 --> 00:15:54.840 people a scope of it, because when it has something, when there's something 246 00:15:54.879 --> 00:15:56.679 new about it, it's like where you know, where's it root and where's 247 00:15:56.720 --> 00:16:00.639 the details come in and and how and that that's very cool because when most 248 00:16:00.639 --> 00:16:04.559 people think about podcasts and advertising, So for us, one of the ways 249 00:16:04.559 --> 00:16:08.679 that we revenue generate from this show is because people come on as experts, 250 00:16:08.799 --> 00:16:12.799 so they really want airtime. They're like, I have a business, you 251 00:16:12.960 --> 00:16:17.960 have the audience that I want. I really want to be seen, and 252 00:16:18.039 --> 00:16:21.960 so they come on for a three part series or a six pert six part 253 00:16:22.039 --> 00:16:26.320 series as an expert, and they paid to play that way. And you 254 00:16:26.399 --> 00:16:30.639 know, we do all sorts of things. Great, look at you, 255 00:16:30.679 --> 00:16:33.000 Look at I'm going to send you my bill. I'm going to say, 256 00:16:33.000 --> 00:16:37.240 okay, you might have to. We're gonna be talking, We're gonna be 257 00:16:37.279 --> 00:16:38.480 doing lots of stuff. Are you kidding? That's that's kind of how this 258 00:16:38.600 --> 00:16:44.919 works. Okay, I'm sure you didn't answer and ad On LinkedIn for this 259 00:16:45.039 --> 00:16:48.879 job? What and how did this come into your life? Misconnector Oh my 260 00:16:48.919 --> 00:16:53.320 goodness, okay, I love that question because so I am. I am 261 00:16:53.320 --> 00:16:57.919 a woman of faith, and I'm okay to mention who I s are on 262 00:16:59.000 --> 00:17:02.080 here? Oh? Absolutely, this is okay. Look at we have no 263 00:17:02.279 --> 00:17:03.240 edits by the way, so you know how you're like, I can edit. 264 00:17:03.440 --> 00:17:07.160 I just came off her show, which rock by the way, and 265 00:17:07.599 --> 00:17:10.920 we don't edit, like things fall down, like I've had things fall down. 266 00:17:11.039 --> 00:17:15.880 And Dorothea's life too bad for you, so there's no we don't edit. 267 00:17:15.200 --> 00:17:19.079 Say something You're I'm supposed to mention an ex's name. Oh well, 268 00:17:19.119 --> 00:17:22.799 too bad, so sad. Yeah, okay, it's gonna get released. 269 00:17:22.839 --> 00:17:26.079 Okay. So I am. I think I am a lover of Jesus. 270 00:17:26.160 --> 00:17:29.319 I love the shildo and it makes life so much easier. I'll blame you 271 00:17:29.640 --> 00:17:34.039 theretha. So my podcast started because literally Jesus told me to start the podcast. 272 00:17:34.119 --> 00:17:38.200 And I would have decided. If I could decided who I was going 273 00:17:38.240 --> 00:17:41.599 to interview, it wouldn't have been coaches because I'm not a coach. So 274 00:17:41.640 --> 00:17:45.160 I interviewed six and seven pere Can coaches. I'm excited that I now have 275 00:17:45.240 --> 00:17:48.200 you on my podcast, Dad, but I'm not a coach. I did 276 00:17:48.279 --> 00:17:52.200 coaching in corporate America, but I'm not in corporate America anymore. So the 277 00:17:52.200 --> 00:17:56.640 Lord was like, I need you to interview coaches. I think I think 278 00:17:56.799 --> 00:18:00.079 it was because he was he knew that I needed some coaching. I thought 279 00:18:00.079 --> 00:18:03.680 I was okay, But I've been coached enough by the coaches that have come 280 00:18:03.680 --> 00:18:07.599 on that I realized he knows what he's talking about. So so I have 281 00:18:07.720 --> 00:18:11.799 these coaches who come on, and because you all are amazing, because you 282 00:18:11.960 --> 00:18:15.759 naturally share what you do, I will have coaches who start coaching. They 283 00:18:15.759 --> 00:18:19.200 will start asking me questions, either before or after we finished the interview, 284 00:18:19.240 --> 00:18:22.319 and it just it just happens. It's never a full fledged haven't gotten a 285 00:18:22.319 --> 00:18:25.559 bill yet. That's why I continue to Okay, I just want to interpret. 286 00:18:25.720 --> 00:18:27.920 Now, if you don't have the money for coach, you know the 287 00:18:27.960 --> 00:18:32.160 money for coach, you just dort a love coaching podcasts and you're gonna get 288 00:18:32.200 --> 00:18:36.640 coached or free forever. So we could transfer that to something else. Okay, 289 00:18:36.720 --> 00:18:40.400 go ahead, go go go absolutely. So in the midst of that, 290 00:18:40.640 --> 00:18:42.000 one of the coaches that I was having a conversation with, we had 291 00:18:42.000 --> 00:18:45.799 finished our interview and she was asking me. We were talking about businesses, 292 00:18:45.799 --> 00:18:48.200 and I was telling her this was still a new idea. The Lord had 293 00:18:48.240 --> 00:18:52.799 given me the idea of oh, how do I you know I could help 294 00:18:52.920 --> 00:18:57.880 podcasters with their sponsorship. Let me rephrase that I was thinking about monetizing mine 295 00:18:59.119 --> 00:19:00.960 deb again what you do, and so I was talking about it and I 296 00:19:02.000 --> 00:19:03.960 was asking her. I said, you know what podcast would you look for 297 00:19:04.119 --> 00:19:07.440 to advertise on? And she said, Dev, She said, you know, 298 00:19:07.960 --> 00:19:11.799 I'm looking for entrepreneurs for already at thirty k plus. She talked about 299 00:19:11.799 --> 00:19:15.519 what she's looking for and that me and her audience, and she said, 300 00:19:15.559 --> 00:19:18.839 you know what, what I don't have time to do is I don't have 301 00:19:18.920 --> 00:19:22.480 time to vet the podcast. Who have my audience? She said, But 302 00:19:22.559 --> 00:19:25.319 with what you're talking about, and you're talking about monetisation, you could do 303 00:19:25.359 --> 00:19:30.519 that. And that's a seven figure business. I said, oh, that 304 00:19:30.599 --> 00:19:33.240 makes a lot of sense. And you know, Dev, and I know 305 00:19:33.359 --> 00:19:37.319 you've probably had these moments in life, but we have all these ideas God 306 00:19:37.359 --> 00:19:41.400 will give us. Well okay, let me not say God, We'll have 307 00:19:41.480 --> 00:19:44.559 all these ideas and then when God gives us the right idea, if we 308 00:19:44.599 --> 00:19:47.839 always know what it is. But you have an idea where there's just peace, 309 00:19:48.519 --> 00:19:52.400 where there is just it clicks, you know, without a shadow of 310 00:19:52.400 --> 00:19:56.319 a doubt. That's what you're supposed to do. When she said that, 311 00:19:56.960 --> 00:20:00.880 I had peace, you know, because because I have a coaching background. 312 00:20:00.960 --> 00:20:03.599 I talked to many coaches and some of them said you need to coach, 313 00:20:03.759 --> 00:20:08.599 and so, in Incnetia's thoughts not following Jesus, I was like, let 314 00:20:08.640 --> 00:20:11.960 me try. I'll put myself out there. I do actually have one person 315 00:20:12.039 --> 00:20:15.079 that coach, because I said, I'm gonna try it and see how I 316 00:20:15.119 --> 00:20:18.000 feel. And I coach her and she's wonderful and she's doing great things. 317 00:20:18.319 --> 00:20:21.559 But it was a me thing and I didn't really have peace about it. 318 00:20:21.599 --> 00:20:22.559 I was like, I'm gonna try it. But when she said this, 319 00:20:23.440 --> 00:20:27.480 there was an immediate sense of peace. And I said, that's the extension 320 00:20:27.559 --> 00:20:32.240 of my podcast business that I'm supposed to be doing. And so that is 321 00:20:32.279 --> 00:20:34.400 how it's come about, and that is what we've been working in and building 322 00:20:34.480 --> 00:20:37.640 in for the last few months. And it's been good. Wow, that's 323 00:20:37.680 --> 00:20:41.759 amazing. I just think it's incredible how ideas come. I mean, I 324 00:20:41.839 --> 00:20:45.880 always say watch out for the books that get thrown in front of you, 325 00:20:45.880 --> 00:20:48.960 you know what I mean. Like, I was having a conversation with myself 326 00:20:48.039 --> 00:20:52.480 yesterday morning about a certain something, and then I had a meeting with somebody 327 00:20:52.519 --> 00:20:57.640 who is going to be working for grants to get grants for Ocean's business. 328 00:20:59.200 --> 00:21:02.519 And we're talking in a different country and we're battling dah lah lah, and 329 00:21:02.559 --> 00:21:06.200 she just happened to say something and I was like, and then I just 330 00:21:06.240 --> 00:21:08.880 happened to say something, and we kind of dug into a section in our 331 00:21:08.880 --> 00:21:12.000 life that we both really it's a personal development section part of our life. 332 00:21:12.519 --> 00:21:15.319 And she's like, oh, my gosh, there's this perfect book you should 333 00:21:15.359 --> 00:21:18.400 read. And I'm like, oh, really, what's it about? And 334 00:21:18.440 --> 00:21:22.480 she described exactly what I was thinking about in the morning. And I'm like, 335 00:21:22.759 --> 00:21:25.400 uh, what's the name of the book? And I was like, 336 00:21:25.440 --> 00:21:26.480 so I even like, send it to a Mike is it this book? 337 00:21:26.519 --> 00:21:29.759 And she sent a picture back with that book, and you just know, 338 00:21:29.920 --> 00:21:32.039 I mean, you just know, right. So it's like you know in 339 00:21:32.079 --> 00:21:33.279 the moment, whether it's the book you're supposed to read, whether it's the 340 00:21:33.319 --> 00:21:37.920 course you're supposed to take. Honestly, I've been telling people the next book 341 00:21:37.960 --> 00:21:41.480 that I write is hashtag God pick on somebody else, because these projects that 342 00:21:41.519 --> 00:21:45.079 he's giving me are ridiculous. I'm like, I'm calling the Ireland Tour the 343 00:21:45.200 --> 00:21:48.720 ridiculous tour. We're you know, now I'm looking at pushing it because this 344 00:21:48.799 --> 00:21:51.200 is so big. Now we're going to do speaker shout outs. Now there's 345 00:21:51.200 --> 00:21:53.279 four and fifty women. I'm like, what now we're doing book. So 346 00:21:53.440 --> 00:21:56.400 anyways, when you say yes, you got to go with it. But 347 00:21:57.640 --> 00:22:00.240 it is, it is very true. It is very true. I just 348 00:22:00.279 --> 00:22:04.880 wrote in a book of an amazing woman, Alexandra in the very small town 349 00:22:04.880 --> 00:22:08.160 in the Bahamas, in Nasa. She's in a town of three hundred. 350 00:22:08.279 --> 00:22:11.839 Somehow she found this big women's project that we got going on right now, 351 00:22:12.079 --> 00:22:15.319 which you guys all know it's the big two sixty two Summits and all of 352 00:22:15.319 --> 00:22:18.720 that. And she contacted me. She's like, I live in a town 353 00:22:18.720 --> 00:22:22.079 of three hundred people. I'm in the Bahamas and the internet's going in and 354 00:22:22.079 --> 00:22:23.039 oute or whatever. She goes, I want to put us on the map. 355 00:22:23.200 --> 00:22:26.759 I'm like, yeah, you do. So she comes in and so 356 00:22:26.799 --> 00:22:29.319 now I'm writing this article for her book because she's like, wow, you 357 00:22:29.319 --> 00:22:30.319 did an anthology. I'm going to do one too. I'm like, okay, 358 00:22:30.319 --> 00:22:33.039 sister, you go for it. And I write in her book and 359 00:22:33.400 --> 00:22:37.039 I remember part of that in my writing, part of that in my story. 360 00:22:37.680 --> 00:22:42.640 It's like sometimes like things just happen and you know, like you just 361 00:22:42.759 --> 00:22:47.480 know. And I said, when that stops coming, then I'll stop doing 362 00:22:47.519 --> 00:22:48.440 because people are like, what are you going to stop? And I'm like, 363 00:22:48.599 --> 00:22:52.599 well, well he picks on somebody else because I'm kind of thinking these 364 00:22:52.599 --> 00:22:59.960 two projects should Clarema Karma or something. So I'm like, when the creative 365 00:23:00.079 --> 00:23:03.279 but he stops, I'll stop being creative, right, And there's nothing. 366 00:23:03.519 --> 00:23:04.799 It's got to be big. If it's God, it's got to be big, 367 00:23:04.920 --> 00:23:08.079 right, the guys, he's not a small guy. If you create 368 00:23:08.119 --> 00:23:11.640 the universe, you can't be small. So when he says do something, 369 00:23:11.759 --> 00:23:15.119 it's got to be big. It's got to have a massive impact. We 370 00:23:15.119 --> 00:23:18.000 don't always see it initially because you've got to do the work to get there. 371 00:23:18.079 --> 00:23:22.319 But it's got to be big, which is why this Ireland book tour 372 00:23:22.480 --> 00:23:25.599 is going to be ridiculous, but it's going to be ridiculously great. Yeah, 373 00:23:25.680 --> 00:23:30.559 yeah, yeah, it's going to be okay. So let's O. 374 00:23:30.839 --> 00:23:33.079 That was a lot to listen download and you guys, and I'm sure you're 375 00:23:33.079 --> 00:23:37.960 writing and da da da da da and making a time and that is the 376 00:23:37.000 --> 00:23:40.559 story of how you got to doing what you were doing, and I love 377 00:23:40.640 --> 00:23:45.160 these new projects. So let's just kind of divert that. I just came 378 00:23:45.200 --> 00:23:48.000 off your show talking about top performance, right, and you've coached corporate, 379 00:23:48.039 --> 00:23:52.599 so I love this and I love people throwing out So top performance is just 380 00:23:52.640 --> 00:23:56.319 being able to get where you want to go just a little easier, will 381 00:23:56.359 --> 00:24:00.079 less stress, you know, maybe quicker, maybe fast, maybe making ten 382 00:24:02.279 --> 00:24:04.960 percent more income when you do something. So as someone who's gone from corporate 383 00:24:06.000 --> 00:24:10.680 now to the world of Craig kray, oh, that's called entrepreneurship infication. 384 00:24:10.680 --> 00:24:15.759 You didn't, now, what are some of your top performance tips? What 385 00:24:15.799 --> 00:24:18.119 are the things that you can share with us that helps you do a little 386 00:24:18.119 --> 00:24:23.559 bit faster, better, easier, less tiers. I love that, less 387 00:24:23.640 --> 00:24:26.880 tiers. Oh my goodness. This is interesting that you asked that, because 388 00:24:26.880 --> 00:24:32.519 I've actually just the last week or so been thinking about top performance and thinking 389 00:24:32.519 --> 00:24:36.519 about when I was in corporate. What did I do? Probably nothing different? 390 00:24:36.640 --> 00:24:40.799 Like okay, you guys listening anything you hear essay, ninety seven percent 391 00:24:40.880 --> 00:24:44.079 of it is nothing new. There's nothing new, underscand you just maybe hearing 392 00:24:44.079 --> 00:24:45.400 it from the source that you're listening to, maybe for the first time. 393 00:24:45.519 --> 00:24:48.680 Or you've probably heard it thirty times and this time is just going to click. 394 00:24:48.839 --> 00:24:52.880 That's just how we work as individuals. But I was thinking about this, 395 00:24:52.960 --> 00:24:56.160 and so you actually talked about this on my podcast, and one of 396 00:24:56.200 --> 00:25:02.079 them is is the tracking right, and talk from a coaching standpoint, and 397 00:25:02.119 --> 00:25:08.200 it applies to business, but tracking what your clients are doing for me, 398 00:25:08.880 --> 00:25:14.319 tracking what your business clients are doing? Right, what are my podcast clients 399 00:25:14.400 --> 00:25:17.279 doing? What are my business clients doing? Who are paying for this advertising 400 00:25:17.319 --> 00:25:19.359 on podcasting? And the tracking thing that I'm talking about is we know that 401 00:25:19.359 --> 00:25:22.000 there needs to be data, We know that there needs to be numbers that 402 00:25:22.079 --> 00:25:26.440 you can look at, but I'm talking about the details that create the relationships 403 00:25:26.759 --> 00:25:32.880 that make that take you up another level, right, things such as knowing 404 00:25:33.160 --> 00:25:37.440 about ocean, your son, knowing about your daughter, and having those details 405 00:25:37.599 --> 00:25:42.359 written somewhere that when you go back to having a conversation with that person you 406 00:25:42.440 --> 00:25:45.759 can say, Okay, it's a refresher. Because when you're in our world 407 00:25:45.880 --> 00:25:51.519 that I know you've met thousands, if not millions, of people, and 408 00:25:51.559 --> 00:25:56.359 not over social media. I'm talking about have conversations with individuals, met them. 409 00:25:56.799 --> 00:26:00.960 We are talking about things in Okay, our brains are brilliant, thank 410 00:26:02.000 --> 00:26:03.359 God he made them the way they are, but we still need some help 411 00:26:03.400 --> 00:26:10.759 remembering, right and so writing those things down and starting those conversations off with 412 00:26:11.200 --> 00:26:14.079 you know, business is business, and I am so the Lord has had 413 00:26:14.079 --> 00:26:15.079 to help me with this. When I was young, Oh my goodness, 414 00:26:15.079 --> 00:26:19.079 I wouldn't talk to you about anything personal. I needed help as a leader. 415 00:26:19.160 --> 00:26:22.319 Okay. And if you're new, if you're an entrepreneur, or even 416 00:26:22.319 --> 00:26:26.279 if you're not, and you're in any type of leadership and you're somewhat new, 417 00:26:26.599 --> 00:26:30.119 get to know your people. It's okay to have a relationship with them. 418 00:26:30.440 --> 00:26:33.000 That's important. Just know some things about them so that you can create 419 00:26:33.039 --> 00:26:37.359 that connection. And it's not to do it for the transactional purposes, but 420 00:26:37.440 --> 00:26:41.519 truly know about them. Because when you care about people, you care because 421 00:26:41.559 --> 00:26:48.000 you know. And we are so much more servants when we know and we 422 00:26:48.079 --> 00:26:52.440 care. And so I'll say all that to say, track things about your 423 00:26:52.480 --> 00:26:56.799 interactions and about that person, so that when you have a next conversation or 424 00:26:56.839 --> 00:27:00.440 even when you put a follow up in the calendar to say, I need 425 00:27:00.440 --> 00:27:04.039 to check on them. I'm checking on how did the soccer season, go 426 00:27:04.240 --> 00:27:10.079 for your child or how did how did that business idea that you were playing 427 00:27:10.119 --> 00:27:11.839 with go? And then if it didn't go well, then I, because 428 00:27:11.880 --> 00:27:15.079 I want the best for you, I'm gonna call you on your carpet and 429 00:27:15.119 --> 00:27:18.240 say, if you can't give me a good reason why you didn't try that, 430 00:27:18.319 --> 00:27:22.119 then how can I support you in trying it? That type of tracking, 431 00:27:22.200 --> 00:27:26.599 that personal tracking, that's super important. I have found that not only 432 00:27:26.640 --> 00:27:33.599 makes a difference in moving quicker in performance because of the relationship that it builds, 433 00:27:33.680 --> 00:27:37.440 but it ultimately it's the investment. My people know that I care about 434 00:27:37.480 --> 00:27:41.599 them and they want to do well for me, and I because I care 435 00:27:41.599 --> 00:27:45.440 about them, I want to do them. There's another level of success investment 436 00:27:47.000 --> 00:27:49.799 that occurs there. And so I know it sounds simple, but it's so 437 00:27:51.240 --> 00:27:55.200 profound. And then the other thing I would say is being very clear on 438 00:27:55.319 --> 00:28:00.000 standards and expectations. And I'll tell you that. So I've always had very 439 00:28:00.039 --> 00:28:06.240 high standards for myself, and then that translates to one how the people that 440 00:28:06.279 --> 00:28:10.279 I interact with and making sure that they're operating at that standard and if they're 441 00:28:10.319 --> 00:28:12.880 not. Yet everybody's at a different level saying hey, this may not be 442 00:28:12.920 --> 00:28:18.319 the best time to be business, right, And so while giving grace, 443 00:28:18.440 --> 00:28:22.960 they'll have areas to grow in. But if there's an expectation or a standard 444 00:28:22.960 --> 00:28:26.319 that's set about how we're doing business, then if that standard is high or 445 00:28:26.400 --> 00:28:30.640 higher than what the norm may be, it's going to propel you to do 446 00:28:30.920 --> 00:28:33.400 business a little faster. I'll give you my corporate example really quickly. So 447 00:28:33.440 --> 00:28:37.720 I had a team where in one of my teams that I had, we 448 00:28:37.720 --> 00:28:45.799 were number one in a particular metric in in my company for two years in 449 00:28:45.839 --> 00:28:49.680 a row. And the funny thing was it was a really important metric for 450 00:28:49.720 --> 00:28:55.119 the company. So the company then the company would actually give incentives in order 451 00:28:55.200 --> 00:29:00.640 for people to improve in this metric. My poor team, their hearts. 452 00:29:00.880 --> 00:29:03.920 I love them, they loved me. They got no incentives. We were 453 00:29:03.000 --> 00:29:07.880 number one just because I honed in on that metric and I said, the 454 00:29:07.960 --> 00:29:10.640 expectation is not to do the minimum. The expectation is for you to do 455 00:29:10.640 --> 00:29:12.440 the absolute best you can. And I know that our best is better than 456 00:29:12.440 --> 00:29:17.720 minimum. And because that was the level of expectation, they continued to exceed 457 00:29:17.720 --> 00:29:21.200 it. So why did I tell you this one of those times that the 458 00:29:21.240 --> 00:29:23.839 company was doing them an incentive for that particular metric. My team won. 459 00:29:25.400 --> 00:29:26.680 They didn't do anything different, We just continue to do what we did. 460 00:29:26.880 --> 00:29:30.079 But when we were in the meeting, it was a party. They threw 461 00:29:30.119 --> 00:29:33.119 us a party. We got gifts, and one of my team members said, 462 00:29:33.200 --> 00:29:37.119 I loved this moment. The man there was one of my managers, 463 00:29:37.440 --> 00:29:41.119 Allie, So he was running the party and he said, what did you 464 00:29:41.160 --> 00:29:45.839 guys do differently? And my team member said, we didn't do anything different. 465 00:29:47.160 --> 00:29:49.880 Kenisia says that we're expected to do our job and to do it better 466 00:29:51.279 --> 00:29:56.799 than is expected all the time. And I loved that answer because it is 467 00:29:57.480 --> 00:30:02.079 you do great, not just enough. You do great all the time. 468 00:30:02.160 --> 00:30:04.440 That's the standard, and you will always win. Doesn't mean you're not going 469 00:30:04.480 --> 00:30:07.240 to going through trials, may or may fall out of the top every once 470 00:30:07.279 --> 00:30:11.640 in a while, but if that's your standard, then you will always succeed. 471 00:30:11.720 --> 00:30:14.400 So I would say those are the two again, nothing new, nobody's 472 00:30:14.440 --> 00:30:19.640 heard. Then when you when you implement them consistency, consistently with a commitment 473 00:30:19.759 --> 00:30:22.960 to it, it will change the game for you. It will give you 474 00:30:23.000 --> 00:30:26.480 that extra ten to twenty percent that you were talking about in that performance with 475 00:30:29.160 --> 00:30:33.640 Brilliant and look were We just had a big conversation on your show about the 476 00:30:33.680 --> 00:30:41.400 direct sales industry that does a lot of incentive based inspiration, right. Corporations 477 00:30:41.440 --> 00:30:48.599 do a lot of incentive based inspiration, sales teams, sales leaders, and 478 00:30:48.039 --> 00:30:52.519 not to take away that people love to have, you know, the bracelets 479 00:30:52.640 --> 00:30:55.839 or the necklaces, or the trips or the cars. Those are great, 480 00:30:55.880 --> 00:31:00.160 but I think having that internal like people used to say, and so you 481 00:31:00.200 --> 00:31:03.200 know you've won you know, accolades and walked across stages and so have I 482 00:31:03.240 --> 00:31:07.279 and people have been like wow, So the assumption is that you're competitive, 483 00:31:07.319 --> 00:31:11.759 and I'm like, I've never competed with anybody. I compete with myself. 484 00:31:12.039 --> 00:31:15.400 I'm the person that plays squashed by myself, right. I mean people like, 485 00:31:15.440 --> 00:31:18.240 do you golf? And I'm like not unless you want to laugh a 486 00:31:18.279 --> 00:31:22.119 lot, because I'm the person you don't want to take because it's really competitive. 487 00:31:22.160 --> 00:31:25.559 I'm like, personally, I would be trying to hit the ball in 488 00:31:25.599 --> 00:31:29.480 the water because when I'm with people like I'm playing monopoly, I'm watching people 489 00:31:29.480 --> 00:31:32.559 getting super uptight about plastic houses, you know what i mean. They're like 490 00:31:32.720 --> 00:31:33.759 you playing Monopoly, So how you play the world. I'm like, not 491 00:31:33.839 --> 00:31:37.440 really, but you know what I mean. I don't compete with other people. 492 00:31:37.480 --> 00:31:42.799 I just have a blast. I don't care unless it's Crib but America 493 00:31:42.880 --> 00:31:47.599 and Cribspare. But I compete with myself and I'm like, what's the best 494 00:31:47.599 --> 00:31:48.799 that I can do and how can I get there? Which is why I 495 00:31:48.839 --> 00:31:53.480 love having conversations with people about top performance, because why you know, if 496 00:31:53.519 --> 00:31:56.319 you can get there, like you can you know, kind of go along 497 00:31:56.359 --> 00:32:00.680 the sidewalk like this instead of like this, right, we all cut through 498 00:32:00.720 --> 00:32:04.039 the park. Right, if we can cut through the park or cut through 499 00:32:04.039 --> 00:32:06.400 the parking lot to get to our car, do we go this way and 500 00:32:06.440 --> 00:32:08.000 then this way? And no, we cut through the parking lot. So 501 00:32:08.000 --> 00:32:12.519 if we can do that, why not? Right? Absolutely? And I 502 00:32:12.559 --> 00:32:16.799 will add this really quickly. The other thing about having those that expectation within 503 00:32:16.839 --> 00:32:22.160 oneself, as you said that internal, My teams are so proud of themselves 504 00:32:22.440 --> 00:32:28.039 without the competing of others. Like the fact that we earn number one spots 505 00:32:28.240 --> 00:32:31.480 was just a bonus. It wasn't the intent. But they're so proud because 506 00:32:31.680 --> 00:32:36.599 they have been lifted to another level. About how they think about themselves, 507 00:32:36.920 --> 00:32:39.079 about what they know they can achieve. When you have somebody, and so 508 00:32:39.319 --> 00:32:42.839 all of you guys listening, we know somebody. This is why you need 509 00:32:42.880 --> 00:32:46.319 a coach. When all of you all have someone who is who's sees in 510 00:32:46.359 --> 00:32:50.680 you more than you see in yourself, and who will breathe life into you 511 00:32:50.720 --> 00:32:57.799 and hold you accountable for that. You will your view of yourself will drastically 512 00:32:57.880 --> 00:33:00.000 improve. Your belief in what you can do, will dress improved, your 513 00:33:00.039 --> 00:33:04.559 performance will excel. And that is a beautiful thing to me. I think 514 00:33:04.599 --> 00:33:08.279 about my team members and I just I love what they went on to accomplish. 515 00:33:08.599 --> 00:33:12.119 Because I praised God, I was able to have people who were promoted 516 00:33:12.119 --> 00:33:15.599 into higher positions not because of me, but just because of the support that 517 00:33:15.640 --> 00:33:19.160 I provided them. That you have better in you, and when you're held 518 00:33:19.160 --> 00:33:21.640 at that standard, you will need it. So no the bar that you 519 00:33:21.680 --> 00:33:23.119 set for yourself, or the bar that you allow somebody else who has your 520 00:33:23.119 --> 00:33:27.119 best interest in heart, who wants better for you and who will support you, 521 00:33:27.160 --> 00:33:30.079 if it's higher, you will reach it one hundred and ten percent. 522 00:33:30.160 --> 00:33:34.119 And so allow that to be the case. Yeah. Absolutely, From a 523 00:33:34.160 --> 00:33:37.559 woman who has a podcast called coach up. So if you are a coach, 524 00:33:37.599 --> 00:33:39.000 you want to connect with this woman and get on our show. So 525 00:33:39.279 --> 00:33:43.960 we're wrapping up, but I have one question for you. We're going to 526 00:33:44.039 --> 00:33:46.960 have every you know, all of the different ways that you can be reached 527 00:33:47.000 --> 00:33:51.839 out before. I asked this one question though, because not everybody's watching a 528 00:33:51.920 --> 00:33:53.680 lot of people are listening and they're driving and all that kind of stuff, 529 00:33:53.759 --> 00:33:57.359 or they're doing something and they're going to go grab a piece of paper and 530 00:33:57.400 --> 00:34:01.000 pen. Right now, people, where where do you want people to go? 531 00:34:01.160 --> 00:34:05.960 Do you want give us an email or a website or an Instagram or 532 00:34:05.960 --> 00:34:08.719 where do you want people to go to reach you? The best place to 533 00:34:08.760 --> 00:34:15.400 go is LinkedIn love LinkedIn, find me on LinkedIn, LinkedIn dot com Yes, 534 00:34:15.159 --> 00:34:22.639 forward slash k A n E s h I h A r T keisha 535 00:34:22.920 --> 00:34:25.480 part And I know you guys are thinking, did she say an I did? 536 00:34:27.039 --> 00:34:29.840 The ice pronounces an a. It's kanisha. We like to keep things 537 00:34:29.840 --> 00:34:34.320 spicy and special. But it is LinkedIn dot com, where it's slash shanesha 538 00:34:34.360 --> 00:34:36.679 heart. Best place to find me? You can also find me on ig 539 00:34:36.960 --> 00:34:42.079 but that's the place. I okay cool, completely different. You are you 540 00:34:42.159 --> 00:34:45.199 are going on a trip. You've earned yourself a trip. It is the 541 00:34:45.280 --> 00:34:50.079 last trip that you're going on, and you have packed your suitcase and you 542 00:34:50.159 --> 00:34:53.119 in that suitcase, you have room for one album. Yes, I said 543 00:34:53.199 --> 00:34:58.440 album. One album and you're going on a trip and it's you know, 544 00:34:59.599 --> 00:35:02.239 it's the album that you would take that you could not imagine not ever listening 545 00:35:02.280 --> 00:35:07.639 to again in your life. Off you go Desert Island and you're taking it 546 00:35:07.679 --> 00:35:12.719 with you. What are you taking? I'm gonna be one of those people 547 00:35:13.039 --> 00:35:15.679 that people are like. She didn't even answer the question the way she was 548 00:35:15.719 --> 00:35:19.400 supposed to do. I'm gonna I'm gonna go outside the box. I would 549 00:35:19.480 --> 00:35:29.880 take an album created from my Christian gospel mix playlist that is on my Apple 550 00:35:30.320 --> 00:35:36.280 right now. Oh okay, you're gonna love me because no wrong answer. 551 00:35:37.119 --> 00:35:42.519 Ye a wrong answer. One band, one song, one Who is it 552 00:35:42.559 --> 00:35:45.400 gonna be? I love that you hone in on that. That's the coach 553 00:35:45.480 --> 00:35:47.400 right there, y'all. That's the person who doesn't let you off the hook. 554 00:35:47.920 --> 00:35:52.000 Okay, I love it. I am gonna have to go with a 555 00:35:53.280 --> 00:35:59.800 Jesus image, all right, Jesus image. It is all right. So 556 00:36:00.239 --> 00:36:01.719 you're gonna send me their link, I know, because we're like text buddies. 557 00:36:01.760 --> 00:36:06.840 Now, thank you so much for being on the show. Thank you 558 00:36:06.880 --> 00:36:08.760 so much for being on the show. And you guys thanks again for listening, 559 00:36:08.880 --> 00:36:14.360 sharing, commenting, put it out there. You know, we've got 560 00:36:14.360 --> 00:36:20.199 this groovy thing going on with all these women international. You know, International 561 00:36:20.199 --> 00:36:22.280 Women's Day coming up. You're going to mark that off your calendar. You're 562 00:36:22.280 --> 00:36:24.480 gonna hit over to dev Drummond dot com and you're going to check out the 563 00:36:24.519 --> 00:36:29.119 events page. We want to make a really cool announcement in a very short 564 00:36:29.159 --> 00:36:31.119 time. You guys know, I've been a top performance trainer for I don't 565 00:36:31.119 --> 00:36:36.599 know what twenty five years or something like that, and I specialize particularly in 566 00:36:36.639 --> 00:36:39.519 two industries. And we have launching for those that want to play in a 567 00:36:39.559 --> 00:36:43.480 group and not just hang out with me. If you can still hang out 568 00:36:43.519 --> 00:36:46.360 with me, but it is how to run your direct sales business like a 569 00:36:46.400 --> 00:36:51.159 million dollar CEO. So if it's time for you to like op your direct 570 00:36:51.159 --> 00:36:57.360 sales experience and get really good support, well grounded, well funded, then 571 00:36:57.559 --> 00:37:00.559 we'd love to have to hear from you, and we can give you information. 572 00:37:00.679 --> 00:37:02.920 So we just want to let you know that that is announced and launching, 573 00:37:04.440 --> 00:37:07.400 so yay. You thought I was going to talk about the I Did 574 00:37:07.400 --> 00:37:12.320 It tour, They did it tour, but I did it today, something 575 00:37:12.360 --> 00:37:15.840 new for you. Thank you so much for being part of our episode today 576 00:37:15.920 --> 00:37:20.440 and you will see her back. I'm pretty sure. Head over to coach 577 00:37:20.559 --> 00:37:23.960 up podcasting and get some free coaching. And that's all I have to say 578 00:37:23.960 --> 00:37:29.159 today. So you guys, until we see you again, which will be 579 00:37:29.239 --> 00:37:32.639 soon, you need to stay well and be groovy. Talk to you soon, 580 00:37:32.800 --> 00:37:34.320 Mike. For now,