If you remember, just over a year ago, on March 8th of the
two thousand twenty- three, I published not one but two episodes on the
same day, talking about Spreaker and his shift to a free version on this
pay- per- view podcast hosting platform. It was quite a surprise,
because so far it did not include any free and unlimited options. But this
option is already one year old and we will look back to see what it
has produced within its offer and, above all, the possibilities it offers us.
We welcome you across the microphone. On the other side of the microphone,
a project by Jorge Marín Nieto in which you will find your daily ration
of metapodcasting STING, with news, events, tools or episodes of opinion in
just ten minutes, ten minutes, ten minutes, welcome and welcome as every
working day. That' s right, I do this daily metapodcasting relationship.
I am Jorge Marín and like every day, in just ten fifteen minutes I
bring you a new event tool contest, episode of opinion, reflection to a
certain error, finally everything related to the podcasting that surrounds me before starting full
with the episode today let me saber you two things, because I do not
want to forget them if they are quite important. On the one hand,
this same Friday you come 10th of May, we have a new edition of
Ponda and Madrid in the artistic Metropol the cinema located in the street of the
cicarrieras. Number six. With the podcast we give for a coffee with SEU,
which has prepared us a super special edition Believe me. Although this Friday
I have prepared an episode with all the details about this recording, I do
not want to miss the opportunity to remind you that you have the link to
the tickets for this edition of Ponda and Madrid. In the chapter description.
Remember that the opening of doors is at eight and a quarter and the live
podcast will last from eight and a half to nine and a half at night,
and then we have a new networking session at spot Ney Madrid. Thanks
to Amambler, sponsor of Potna and Madrid, and to the association PODCAST and
to all the patrons who have made possible the edition two thousand twenty- four
pardons the six editions of two thousand twenty- four of Ponda and Madrid.
And I also want to talk to you about Pioneers for Life, the sponsor
that accompanies me throughout this week on the other side of the microphone, a
podcast that focuses on people who stand out for being pioneers in technology and how
it can help people by the program. Guests have already been invited as Earth
' s presenter, Jakov Petrus, the artificial intelligence expert, Christina Aranda,
Dr. Sergio Habanades, the well- known meteorologist Mario Picazo or the scientific
divulgator Luis Quevedo knows people who will inspire us because they have managed to go
ahead in conversations on board the latest models, such as the Bolbo C forty
or the new and X thirty Volvo. Presents Pioneers for Life, a podcast
by Juan Ortega, produced by José Antonio Gelado for Adio FM, the new
digital branden content radio without ads. Today I want to talk to you about
a year of changes, a year of changes on the platform where this podcast
is hosted, where many others are also hosted, and it is the Spreaker
platform. A year ago, a year ago, a little more, a
year and a month ago at the beginning of March of the two thousand,
well two months ago, since we are in May of the two thousand twenty
- three. The Spreaker platform made a series of changes that caught us all
a little by surprise. If you don' t know it, the Spreaker
platform is a site where we can host podcasts, where we can upload our
content there and then distribute it to other entities of our own such as Evoks,
Spotify, Apple, Podcasts including YouTube. Well, a podcast husting for
you to meet. This platform became quite famous already by two thousand thirteen,
two thousand fourteen when it arrived, because it gave the possibility and still offers
the possibility to make live podcast, something to which we are now very used
thanks to streaming platforms, as you said, YouTube, but in this case
only for audio format. This caused a revolution. During the first year there
were hundreds of podcasts performing their live broadcasts, and I recognize that it has
also crossed my mind. But with a daily podcast uf UFF is pretty hard.
Well, I don' t rule it out for a future. This
isn' t what I wanted to talk to you about. As I was
saying a year ago, this platform, which had always been paid for,
had a free version until a year ago, which allowed you to upload podcast
until you reached a limit of twenty hours, which may seem a lot,
and those who are not recording a podcast will usually say good me until it
fills twenty hours, but believe me that the genniis at nothing and the platform
itself seems to have noticed this and released a new free podcast storage option.
Of course, this was all a revolution, because until now this hosting for
podcast was exclusively paid and to be able to upload unlimited audios there within a
single podcast, as it was a pretty juicy novelty, especially since we can
monetize our podcasts there without paying anything. With this new option, the bad
thing about this new account is that you can only have a podcast. But
hey, for the vast majority of podcast content creators, with a podcast is
more than enough. I with the producer, because I have more than one
and good in my case, because it still interests me to have the option
of payment, because then it also unlocks detailed statistics, etcetera, etcetera.
But for the vast majority of mortals, with a single podcast that has no
limit on neither transfer nor storage that also offers me, I apologize for the
possibility of monetizing my content with Spreaker' s automated ads, because hey it
' s pretty juicy. As I was saying, this wasn' t that
first hand. In fact, the episodes I recorded with this ad were all
a little confusing because they advertised this new mode of free podcast, but they
left the time limit on their own website, so it didn' t seem
like a big change, because if they kept the limit of twenty hours or
ten hours on podcast, what sense it made was the same thing they already
offered until they removed that limit. And now yes, thanks to this new
option, you have an unlimited podcast within this platform that I already tell you
is very good. At least I like him a lot. The fact is
that during this last year the platform has made more changes and has gone,
say, taking a course to become more attractive to other options. See as
Spotify, with its ancor now rebound as Spotify for Podcaster, which has a
free storage now and so multi podcast so far doesn' t now seem to
be starting to open up in this regard. But well, this is the
subject for another chapter, Evox and its new premium features and new accommodations and
promotional models and, finally, everything that Evox offers us and now already for
a year Spreaker. It seems that good, because if you want to get
on this car, not listen or I offer you the free accommodation and I
monetize that accommodation, because thanks to other options that I offer to you creator
of podcast, in exchange to host free your podcast, like for example,
something a message that to me very much caught the attention that is now no
longer available. I wanted to bring him in. What happens is that this
episode had it pending months ago and in the end I haven' t been
able to. But well, they offered an extra ten percent to the podcast
creators let' s say they offered their podcast through their own website or app.
I explain, all the winnings that you earn by inserting ads into your
podcast through spreaker would get an extra ten percent if the listener or visitor listened
to it within the Xpliaker app or own Spreaker website And hey you say good,
because today is ten percent more that I take, finally, if I
have thousands of listeners. So, after all, ten percent more. I
' m pretty juicy about all this. So, logically, so that people
know much more about the app so that their ads are more visible and,
in addition, they can attract new podcast creators who say that it is this
platform. I can put ads for free in my content. Uy uy,
uy, uy much of yours, as YouTube did years ago, that in
the end has had to put more demands on all people who want to monetize
videos, as Spotify does with megaphones and their ads, as Evos does.
In short, each one is showing his letters and his tools to attract new
podcast creators or new podcast listeners, so that the app gets bigger and bigger,
better known, more attractive, etcetera, etcetera, etcetera. Another option
that has been activated recently a few months ago, which is also quite interesting
and is the possibility to offer your community these ads, these chapters, let
' s say private, these premium episodes. While until now, in Spreaker
you could have premium episodes and offer them only to the people to whom you
sent the links, you didn' t have a way to prevent those links
from ending diss attributing and for everyone, in quotation marks, to have access
to your exclusive content. Not Now Let' s say we have an extra
option, an option for all those people who support you within your community.
Something similar, for example, what we can get with mammbler or with the
blue button of Evox, something more interesting still hears another option of monetization within
the platform that offers me the possibility to host my content there for free good,
as it is one more way that you have Spreaker, to continue to
expand its catalog, to continue making great Sumarca, et cetera, et cetera,
et cetera, et cetera. But here we come to the reason why
I have recorded this chapter. I' m recording this better said chapter to
you a few days ago, Carlos Vités wrote to me on Twitter and told
me listen you have seen this new change on Spreaker' s website. I
said what a change. I haven' t seen anything. So, visually
we see that Spreaker' s own website now say in a dark tone.
Until now it had always been the white background with yellow or orange touches and
in this case, on the new cover or the new website. Spreaker'
s new branding is dark, black, gray, etcetera. Although yellow is
also a predominant color. But the most radical change is to move from the
clear option to the dark option. How good this, then, beyond aesthetic
change, because it doesn' t make much sense. But the strong comes
from the profile page of each of the podcasts. And it is that they
have removed from the profile page itself, for example, on the other side
of the microphone among other podcasts. You don' t see now the option
to see the fit in the fit that I used to take to another platform
or podcast application is no longer available, it is no longer in the public
view. I have to offer it. I manually thought it was an option
that we could turn on or off, as it happens, for example,
on the Evox platform or in Spotify, which is seen for everyone. This
is something he was commenting to Carlos himself, who said that Spotify will have
its mores or less, but he offers there all the links to the different
platforms and Spreaker has now hidden it. You have only left the links,
in my case, at least link to my personal twitter, to the podcast
website itself that I have already arranged, by the way, to the other
side of the com microphone and an email link, which, in my case
is podcast arroba ebs and you will say, since men are decisions. The
point is, well, they' re in their full right. Well,
I, in my opinion, think this should be the creator' s own
decision. After all I' m paying for an accommodation and I should decide
whether I want to show my feed publicly or not, that I can leave
it anywhere. In fact, it is on the website of the other side
of the microphone, as you have it there in sight, next to all
the platforms. But let Spreaker go hiding these little things to say attract people
to listen to the content only on their website, because that' s how
I give you ten percent more profit today, because that' s how I
make people discover me, because that' s how I start to see,
let' s say the chops not from that big change he offered already a
year ago. And this, which seems a simple thing, is not really.
Here it' s remembered that there' s Germedia behind one of the
great digital audio companies around the world and Spreaker, well, it' s
one more branch within this great company. But of course, seeing Spreaker'
s history of changes, they' re always a little erratic, surprised we
don' t know very well where he' s going to go. Hey,
it' s not like I' m a big hecatombe all these changes,
but we see a change in trend and here' s the reason for
the chapter. Before it was a payment platform which I had absolute control over
everything I did and undone with all the podcasts that I hosted there. But
now, little by little, we see that it is not quite like this,
We see that there are changes that are not consulted, that we do
not have the free choice that I do pay for hosting the podcast and I
do and undo everything or almost everything that I want there, but there are
changes that should be communicated, especially to those who are your customers, to
those who pay to host our podcasts there. He hears less than telling us
about these changes than maybe informing us when they are already carried out and everyone
has seen them. But for those of us who are a little bit attentive
to these movements, like Carlos Vités or myself, who from time to time
come in and say this message of surprise Ii and this that is here of
the communities. This is better, because in a corporate email where you report.
Well, man that minimums at least customers. If we add to this
that communication with the platform itself stops much to be desired, at least in
its assistance in Castellano. Before it was a pleasure to talk not with Tonio
Amafeo, who was his representative in Italy and Spain, but with the platform
' s own live chat. And now it takes you hours to answer,
they send you preferred messages, or they send you to their question- and
- answer website. Anyway, it' s preaker, at least since Ingermedia
' s purchase has gone down a little bit. Quality, in my opinion,
remains a great service. I' ll keep paying for it for sure.
But if these changes are repeated year after year, then I will think
more and more about it because listen there is that at last and I end
up looking for myself to do it gladly. But these changes, you hear,
are small notches that stay here in our revolvers. But, well,
this is my opinion about this last change of course regarding Spreaker' s last
year and we' ll see you hear the same thing from the time I
' ve recorded this chapter until I publish it, they inform us again with
another mega bombshell and I don' t have to re- record, as
happened last time. I hope not who knows. Who knows we' ll
see in the next installment across the microphone. Thank you very much for following
the other side, p and now I say goodbye and as every day I
return to that place where you are right now on the other side of the microphone,