1 00:00:00,040 --> 00:00:04,240 The only failed launch is when you launch and then nobody buys and you give 2 00:00:04,320 --> 00:00:07,160 up on it altogether and you don't do any research and you don't learn anything 3 00:00:07,160 --> 00:00:10,199 from it. That is for me, that is a failed launch. If 4 00:00:10,240 --> 00:00:13,640 you launch, nobody buys, and you go out there and you do some 5 00:00:13,679 --> 00:00:18,000 research and you find out why nobody bought, and you find out that maybe 6 00:00:18,039 --> 00:00:21,280 there was something that you missed in your messaging, or maybe you were selling 7 00:00:21,320 --> 00:00:25,280 it to the wrong people, or maybe the way that you communicated it to 8 00:00:25,320 --> 00:00:29,679 your particular audience didn't resonate with them. Whatever it is, if you learned 9 00:00:29,679 --> 00:00:32,640 from it, then that is still a successful launch, and you can use 10 00:00:32,679 --> 00:00:38,000 that to guide the next launch. Welcome to Imperfect Action. I'm Steph Taylor. 11 00:00:38,520 --> 00:00:41,600 For years, I read all the books, downloaded all the freebies, 12 00:00:41,640 --> 00:00:46,200 and did all the courses, but it wasn't until I started taking imperfect action 13 00:00:46,520 --> 00:00:51,759 that my business had its first million dollar year. Imperfect action is about doing 14 00:00:51,880 --> 00:00:58,159 things before you're ready, prioritizing consistent action over perfect action, and moving forward 15 00:00:58,479 --> 00:01:02,320 even when you're not sure you're doing it right. On this show, you 16 00:01:02,359 --> 00:01:07,159 can expect mindset advice, actionable marketing tips and strategies, to build a business 17 00:01:07,239 --> 00:01:12,159 that brings you more profit, more freedom, and even more joy. Are 18 00:01:12,159 --> 00:01:15,599 you on the list to get my daily businesses? Every day I'll send you 19 00:01:15,599 --> 00:01:19,560 a bite sized prompt designed to help you grow your business in a more intentional 20 00:01:19,680 --> 00:01:23,920 way. Sign up at Stephtaylor dot co, forward slash DBB, or at 21 00:01:23,959 --> 00:01:30,359 the link in the show notes. Hey, welcome back to in Perfect Action. 22 00:01:30,400 --> 00:01:36,959 This is episode eight hundred and two. Today I'm sharing four mindset habits 23 00:01:36,959 --> 00:01:42,400 to adopt before your next launch for bigger profit. When I'm talking about launching, 24 00:01:42,599 --> 00:01:48,319 I'm usually talking about launching a new offer or relaunching an existing offer, 25 00:01:48,359 --> 00:01:53,319 and particularly when it comes to launching things like your courses, programs or memberships. 26 00:01:53,680 --> 00:01:56,879 Now, when I'm talking about launching, it doesn't have to be that 27 00:01:57,040 --> 00:02:00,319 very first time that you're putting it out there, although tiply, the mindset 28 00:02:00,400 --> 00:02:05,920 challenges can pop up the worst in that first launch because you're doing something that's 29 00:02:05,959 --> 00:02:09,520 completely unknown, You're entering unknown territory, you don't know whether anyone's going to 30 00:02:09,599 --> 00:02:14,960 buy it, and all of the fears and mindset things can pop up and 31 00:02:15,120 --> 00:02:20,840 derail you. And unfortunately, I can give you the best strategy anybody can 32 00:02:20,879 --> 00:02:25,080 give you the best strategy for a launch, and if you don't take the 33 00:02:25,159 --> 00:02:28,719 action, if your mindset gets in the way of you taking the action, 34 00:02:29,520 --> 00:02:34,960 either stopping you from taking action altogether or getting you into habits like perfectionism and 35 00:02:35,000 --> 00:02:42,000 procrastination that slow down your action, then unfortunately, your launch isn't going to 36 00:02:42,000 --> 00:02:46,159 be as successful as if you just take the Imperfect action is the reason why 37 00:02:46,199 --> 00:02:51,599 this show is called imperfect Action. So today I'm going to share four big 38 00:02:51,800 --> 00:02:57,560 habits that can have a huge, huge shift for your next launch, whether 39 00:02:57,599 --> 00:03:01,960 that's your first launch or your tenth launch. Habit number one is adopting a 40 00:03:02,000 --> 00:03:09,240 growth mindset. So rather than thinking of your launch as it has to succeed 41 00:03:09,400 --> 00:03:12,840 or else it is a failure. And if my launch has failed, then 42 00:03:12,960 --> 00:03:16,000 it could never ever possibly improve. We need to think about how can we 43 00:03:16,039 --> 00:03:22,680 embrace learning from every launch. Because here's the thing. I really want you 44 00:03:22,719 --> 00:03:25,039 to think of launching as a repeatable process. It's not something that you just 45 00:03:25,080 --> 00:03:29,439 do once for each offer and then you move on to launching the next one. 46 00:03:29,479 --> 00:03:31,800 And if that launch was successful, great, If it wasn't successful, 47 00:03:31,840 --> 00:03:36,159 then it was a failure and we never look at it ever again. It's 48 00:03:36,199 --> 00:03:38,479 an experiment. Your first launch is always going to be an experiment. We 49 00:03:38,560 --> 00:03:43,960 don't know. There's so little that we know about whether your audience is gonna 50 00:03:43,960 --> 00:03:46,919 buy it, whether it's gonna work, whether the messaging you're using is the 51 00:03:46,960 --> 00:03:49,479 one that's going to align, or whether you need to test different messaging. 52 00:03:49,719 --> 00:03:53,840 It's all an experiment, and we only get to test the hypothesis right by 53 00:03:53,919 --> 00:03:57,360 doing the actual launch. We want to get to find out if it's gonna 54 00:03:57,400 --> 00:04:00,479 work by doing the launch, and then the next time you launch it, 55 00:04:00,879 --> 00:04:02,560 you can build on what you learned, and then the next time you build 56 00:04:02,639 --> 00:04:08,280 on it again. So there's no such thing as a failed launch. There 57 00:04:08,319 --> 00:04:13,639 are no truly failed launches. The only failed launch is when you launch and 58 00:04:13,680 --> 00:04:15,960 then nobody buys and you give up on it all together, and you don't 59 00:04:15,960 --> 00:04:17,839 do any research and you don't learn anything from it. That is for me, 60 00:04:18,120 --> 00:04:21,839 that is a failed launch. If you launch, nobody buys, and 61 00:04:23,000 --> 00:04:26,079 you go out there and you do some research and you find out why nobody 62 00:04:26,079 --> 00:04:29,879 bought, and you find out that maybe there was something you missed in your 63 00:04:29,879 --> 00:04:32,639 messaging, or maybe you were selling it to the wrong people, or maybe 64 00:04:33,079 --> 00:04:38,079 the way that you communicated it to your particular audience, didn't resonate with them. 65 00:04:38,439 --> 00:04:41,360 Whatever it is, if you learned from it, then that is still 66 00:04:41,360 --> 00:04:45,279 a successful launch, and you can use that to guide the next launch. 67 00:04:45,879 --> 00:04:49,120 And that requires being open to feedback, which is really hard. It's like 68 00:04:49,600 --> 00:04:54,319 when you've had a launch and people haven't bought, going and asking those people 69 00:04:54,319 --> 00:04:58,439 why they didn't buy. It probably feels pretty similar to going to somebody and 70 00:04:58,439 --> 00:05:00,920 being somebody who broke up with you and being like, hey, why did 71 00:05:00,920 --> 00:05:02,600 you dump me? Like, tell me all of the things that are wrong 72 00:05:02,639 --> 00:05:05,079 with me, Tell me all of the things that are wrong with my launch. 73 00:05:05,399 --> 00:05:09,759 But that is how we learn and how we improve the next launch. 74 00:05:09,800 --> 00:05:13,199 So you need to do those non buyer survey reviews. That's going to give 75 00:05:13,199 --> 00:05:18,839 you the best insights into growing your launch and improving it each time, into 76 00:05:19,360 --> 00:05:24,879 learning and scaling those launches over time. We also want to analyze those numbers, 77 00:05:25,399 --> 00:05:27,879 so we don't want to just look at, oh, well, five 78 00:05:27,920 --> 00:05:30,120 people bought, therefore it must be a failure because I really wanted ten people 79 00:05:30,120 --> 00:05:33,879 to buy. We need to actually look at all of the numbers. So 80 00:05:34,040 --> 00:05:38,959 five people bought, but oh I only had fifty people on my email list 81 00:05:39,000 --> 00:05:41,360 coming into this, So that was a ten percent conversion rate, which is 82 00:05:41,360 --> 00:05:45,199 actually great. So now I can go out there and for my next launch, 83 00:05:45,240 --> 00:05:47,120 I can put some time and maybe even a little bit of budget into 84 00:05:47,160 --> 00:05:50,600 paid ads, into growing my email list, and if I can add another 85 00:05:50,639 --> 00:05:54,680 one hundred people onto my email list, then maybe that's another ten people who 86 00:05:54,720 --> 00:05:58,279 will buy next time. So we don't want to just look at that final 87 00:05:58,360 --> 00:06:01,800 number. We want to look at what that actually means in context. What 88 00:06:02,000 --> 00:06:06,800 story did with the numbers tell us that we can then leverage to grow the 89 00:06:06,920 --> 00:06:10,800 launch the next time we launch, and the next time we launch, and 90 00:06:10,839 --> 00:06:14,199 the next time we launch. Launching is a repeatable process. If you only 91 00:06:14,240 --> 00:06:16,680 ever take away one thing from eight hundred and two episodes of this show, 92 00:06:17,199 --> 00:06:21,279 let it be that launching is a repeatable process and you can improve on it 93 00:06:21,319 --> 00:06:27,160 over time. And I teach the strategy and the framework for a repeatable launch 94 00:06:27,279 --> 00:06:30,240 inside my program Launch Magic. I'm starting it again. I'm running it again 95 00:06:30,319 --> 00:06:34,199 in June for like the ninth round. We've had eight rounds of Launch Magic 96 00:06:34,240 --> 00:06:38,480 so far, which is wild. And if you are on the waitlist, 97 00:06:38,480 --> 00:06:43,560 you will get an invite to a bonus free workshop that I'm running in June 98 00:06:44,120 --> 00:06:46,920 where I teach you all of Module one of Launch Magic for free. But 99 00:06:46,959 --> 00:06:49,560 you have to be there live and you have to be on the waitlist to 100 00:06:49,600 --> 00:06:53,920 get an invite. So jump on the waitlist at stephtaylor dot co, slash 101 00:06:54,120 --> 00:06:58,480 LM, or you can DM me on Instagram send me just the letters LM, 102 00:06:58,519 --> 00:07:03,240 just one word LM on Instagram at stephtaylor dot co and I will send 103 00:07:03,279 --> 00:07:08,360 you the link to join the wait list. Okay. The second habit is 104 00:07:08,439 --> 00:07:15,079 building confidence through taking action. The biggest misconception is that you are confident or 105 00:07:15,120 --> 00:07:16,399 you are not confident, and that is the way it's going to be forever. 106 00:07:16,959 --> 00:07:21,040 Confident is something Confidence is something that you build by doing. It's something 107 00:07:21,079 --> 00:07:26,959 that grows by taking action, not by waiting to feel more confident or waiting 108 00:07:26,959 --> 00:07:30,439 to feel more ready. It's not something you build by planning more and thinking 109 00:07:30,519 --> 00:07:34,160 about it more and preparing all of the things. Doing more of that can 110 00:07:34,199 --> 00:07:38,920 actually make you feel less confident, because when you start to see how many 111 00:07:38,959 --> 00:07:42,160 things are on your plan and how little action you've taken, then you start 112 00:07:42,160 --> 00:07:44,279 to question, oh can I do all of these things? Is it going 113 00:07:44,319 --> 00:07:46,879 to be possible? For me, when in actual fact, yeah you can. 114 00:07:47,480 --> 00:07:50,839 You absolutely can do it, but it's going to require stepping out of 115 00:07:50,839 --> 00:07:54,240 your comfort zone. And that is how you build confidence. You don't build 116 00:07:54,240 --> 00:07:58,040 confidence from being within your comfort zone. Like you're confident in the things that 117 00:07:58,040 --> 00:08:01,560 you are currently comfortable doing, and the things that are outside your comfort zone, 118 00:08:01,600 --> 00:08:03,480 you're not confident in them. But if you start to tiptoe out of 119 00:08:03,480 --> 00:08:07,279 your comfort zone, that's when you start to be a little bit more confident 120 00:08:07,319 --> 00:08:11,120 in them. For example, public speaking, I used to be terrified of 121 00:08:11,240 --> 00:08:13,759 speaking, like even at school every year when we had to do a little 122 00:08:13,800 --> 00:08:20,319 speech for English class, I would be anxious four weeks before that. And 123 00:08:20,360 --> 00:08:22,839 now I can stand on a stage and I can talk to a couple one 124 00:08:22,879 --> 00:08:26,240 hundred people fairly comfortably if it's a subject matter that I'm confident talking about, 125 00:08:26,319 --> 00:08:33,120 right, And that is because I started getting more comfortable talking into a podcast 126 00:08:33,200 --> 00:08:37,799 microphone. I started then doing smaller events where I would speak to people groups 127 00:08:37,840 --> 00:08:41,679 of ten, twenty fifty people, and then I started to get onto bigger 128 00:08:41,720 --> 00:08:43,759 stages, and through doing those things, it all felt a little bit more 129 00:08:43,840 --> 00:08:48,960 scary. Now I can speak to twenty people and I feel absolutely fine doing 130 00:08:48,000 --> 00:08:52,759 that. So you have to start taking that action, doing the scary things, 131 00:08:52,919 --> 00:08:56,440 and then that's how your comfort zone starts to expand. Now, the 132 00:08:56,519 --> 00:09:00,840 other thing with building confidence is I want you to remember that perfect action is 133 00:09:00,840 --> 00:09:05,240 better than no action. So sitting there and planning and waiting for your action 134 00:09:05,360 --> 00:09:09,480 to be perfect, that's not going to lead you anywhere near as far as 135 00:09:09,559 --> 00:09:11,600 taking imperfect action, even if you don't feel ready, even if you don't 136 00:09:11,600 --> 00:09:16,159 feel confident enough, because taking that imperfect action that is creating feedback for you, 137 00:09:16,960 --> 00:09:22,759 and you can then pivot, you can change course, you can improve 138 00:09:22,039 --> 00:09:28,279 based on that feedback. And the other thing to note is also like audience 139 00:09:28,360 --> 00:09:31,320 growth is another one. I know this is slightly unrelated, but I know 140 00:09:31,360 --> 00:09:35,320 audience growth is something that can hold people back from launching. You might be 141 00:09:35,399 --> 00:09:37,919 like, well, I will launch once my audience is big enough. But 142 00:09:39,320 --> 00:09:45,639 just like your confidence, your audience also grows through taking action, not by 143 00:09:46,000 --> 00:09:50,120 sitting there waiting for your audience to grow by you just doing the same thing 144 00:09:50,159 --> 00:09:52,559 over and over and over again. You have to actually do something differently. 145 00:09:52,600 --> 00:09:56,519 If what you're doing is not already working to grow your audience, that it's 146 00:09:56,519 --> 00:09:58,919 not working quickly enough, then you need to do something different and launch. 147 00:10:00,000 --> 00:10:05,279 I think the whole process of launching is what grows your audience. Going through 148 00:10:05,799 --> 00:10:09,080 what I teach in launch Magic, so many of my students say like, 149 00:10:09,120 --> 00:10:13,519 oh, this is what's actually got my audience to grow finally, after years 150 00:10:13,519 --> 00:10:16,200 of the slow game, or months and months of the slow game, this 151 00:10:16,240 --> 00:10:20,320 is what has caused it to grow. The other thing I want to note 152 00:10:20,399 --> 00:10:24,799 is that small audiences can still lead to successful launches. So I have one 153 00:10:24,840 --> 00:10:28,240 student of mine from a few rounds of launch Magic ago. When she joined, 154 00:10:28,240 --> 00:10:31,559 she had like sixteen people on her email list and through the process ended 155 00:10:31,639 --> 00:10:37,320 up having a ten thousand dollars launch. So you can still have a super 156 00:10:37,320 --> 00:10:41,600 profitable launch with a small audience. And then once you've had that first launch, 157 00:10:41,600 --> 00:10:43,360 then you can go and reinvest more time and more energy and maybe some 158 00:10:43,399 --> 00:10:48,399 money into growing your audience faster, and then you can have another launch, 159 00:10:48,840 --> 00:10:52,240 and then you do that again, and you rinse it and you repeat it, 160 00:10:52,360 --> 00:10:54,120 rather than saving up your audience and waiting until they're big enough to have 161 00:10:54,159 --> 00:10:58,159 one big launch when you don't even know if that launch is going to convert 162 00:10:58,240 --> 00:11:05,039 yet. Okay, the habit is to start avoiding perfectionist tendencies and to get 163 00:11:05,080 --> 00:11:09,559 out of this state of overwhelm. Now, how do you do that? 164 00:11:09,799 --> 00:11:13,240 Easy to say like avoid perfectionism, avoid overwhelmed. How do you actually do 165 00:11:13,320 --> 00:11:16,320 that? Firstly, don't try to do it all, okay, Your first 166 00:11:16,399 --> 00:11:22,320 launch is an experiment, and trying to include every single bell and whistle that 167 00:11:22,360 --> 00:11:28,039 you can into that first launch is going to lead you to feel overwhelmed because 168 00:11:28,440 --> 00:11:31,080 when everyone online is telling you like, oh, you've got to do all 169 00:11:31,120 --> 00:11:33,519 of the up cells and down cells, and you have to have three different 170 00:11:33,559 --> 00:11:37,279 kinds of lead magnets and two master classes, and you've got to make sure 171 00:11:37,279 --> 00:11:39,519 they're in all of the different time zones, and you've got to charge three 172 00:11:39,519 --> 00:11:41,799 different currencies and five different payment plans. That ah, oh my god, 173 00:11:41,840 --> 00:11:46,960 I feel overwhelmed. You don't need to do everything in that first launch. 174 00:11:46,679 --> 00:11:52,120 The first launch is how can we get this out there? How can we 175 00:11:52,720 --> 00:11:56,279 get how can we bridge the magician's gap with our audience. And that's something 176 00:11:56,279 --> 00:11:58,559 that I teach in Module one of Launch Magic. So if you're not on 177 00:11:58,600 --> 00:12:03,039 the weight lift and you want to learn it, jump on the waitlist. 178 00:12:03,080 --> 00:12:07,279 That's stephtailor dot Co, Slash LM, send me a DM on Instagram LM 179 00:12:07,600 --> 00:12:11,240 and you can jump on the waitlist. You'll get an invite to module one, 180 00:12:11,639 --> 00:12:13,559 the where I'm teaching it for free in early June, but you have 181 00:12:13,639 --> 00:12:18,480 to be on the waitlist to get that invite. Okay. So in that 182 00:12:18,080 --> 00:12:22,960 first launch, we're focusing on bridging the magician's gap, and we're focusing on 183 00:12:22,080 --> 00:12:26,399 creating assets that we can reuse and refine in future launches. Things like your 184 00:12:26,440 --> 00:12:31,080 sales page, your car, open emails, a lead magnet, a webinar, 185 00:12:31,200 --> 00:12:35,639 all of these things. Those are the essentials. And then once we 186 00:12:35,759 --> 00:12:37,919 have all of the essentials and we've refined them and they're converting really well, 187 00:12:37,960 --> 00:12:41,960 then we can start to add other bells and whistles. But we want to 188 00:12:41,960 --> 00:12:48,000 make sure that the essentials are strategic and converting really well first, rather than 189 00:12:48,039 --> 00:12:50,440 trying to do all of the things in that first launch or even the second 190 00:12:50,480 --> 00:12:56,639 launch and spreading our energy really thinly and then not getting a great result from 191 00:12:56,679 --> 00:13:01,879 anything. The other thing, too, to avoid overwhelm is to stick to 192 00:13:01,960 --> 00:13:07,840 one framework. So pick one framework and one mentor and follow that. That 193 00:13:07,879 --> 00:13:09,360 could be me, it could be launch Magic or it could be somebody else 194 00:13:09,399 --> 00:13:15,039 completely, but pick one and follow that one. Only when you start to 195 00:13:15,159 --> 00:13:18,720 follow five different frameworks, or you're listening to five different people and you're listening 196 00:13:18,759 --> 00:13:20,799 to all of their free podcast episodes, but you haven't actually invested in one 197 00:13:20,840 --> 00:13:24,840 framework, and you don't have anybody that's telling you the step by step but 198 00:13:24,879 --> 00:13:28,320 you have five different people who are telling you all of the different things that 199 00:13:28,360 --> 00:13:31,639 you need to do to have a successful launch. That's overwhelming because now you 200 00:13:31,840 --> 00:13:35,600 have a huge laundry list of things that need to be done, but you 201 00:13:35,639 --> 00:13:39,759 have no step by step framework to get any of them done. And if 202 00:13:39,759 --> 00:13:45,399 you pick just one framework, any framework, and you follow it through, 203 00:13:45,440 --> 00:13:48,360 you're much more likely to see a successful launch than if you're collecting all of 204 00:13:48,360 --> 00:13:50,919 the things that all of the different people are telling you to do and trying 205 00:13:50,960 --> 00:13:56,600 to duct tape them together into your own launch. The final thing to avoid 206 00:13:56,639 --> 00:14:01,080 perfectionism and overwhelm is to take the pressure off. Okay, so remove some 207 00:14:01,200 --> 00:14:03,759 of that pressure. Your first launch is not going to be your biggest launch. 208 00:14:03,799 --> 00:14:05,919 Most of the time, it's never going to be your biggest launch. 209 00:14:05,360 --> 00:14:11,000 That's great. I always say you want your first launch to be like a 210 00:14:11,080 --> 00:14:16,039 trial and error learning experience. It's like learning to ride a bike. You 211 00:14:16,080 --> 00:14:18,919 want to learn how to ride your bike with training wheels in your driveway before 212 00:14:18,960 --> 00:14:22,679 you go and take the training wheels off and ride your bike down a main 213 00:14:22,759 --> 00:14:26,679 road. If your first launch is a huge launch, a lot more is 214 00:14:26,679 --> 00:14:31,720 at stake, and there's a lot more pressure around. Oh, this needs 215 00:14:31,759 --> 00:14:35,039 to be perfect and I have to have it all all these bits and pieces 216 00:14:35,120 --> 00:14:39,039 figured out. Whereas if you just say, well, the first launch is 217 00:14:39,080 --> 00:14:41,840 a learning experience, it's not going to be my biggest launch. What can 218 00:14:41,879 --> 00:14:45,039 I learn from this? What can I take from this to then improve my 219 00:14:45,080 --> 00:14:46,919 next launch and then my next launch, and I can grow it over time 220 00:14:48,200 --> 00:14:52,080 and it's going to be better and bigger over time. All right. Habit 221 00:14:52,200 --> 00:14:58,200 number four is starting to reframe fear and doubt. Fear is very, very, 222 00:14:58,440 --> 00:15:01,840 very normal in a launch, because it's actually normal in anything where you're 223 00:15:01,879 --> 00:15:07,799 doing something brand new outside of your comfort zone. You're a little bit like, 224 00:15:07,879 --> 00:15:09,320 Oh, I don't know what's going to happen. This could go really 225 00:15:09,360 --> 00:15:15,919 badly, so I'm scared of the worst case scenario. Even the most experienced 226 00:15:15,960 --> 00:15:20,080 launchers and the most experienced business owners still experience self doubt and fear of failure 227 00:15:20,080 --> 00:15:24,360 in all of that. From time to time. It's normal. Anything worth 228 00:15:24,399 --> 00:15:26,120 having, anything worth doing, is going to bring up a little bit of 229 00:15:26,159 --> 00:15:31,159 fear. And if it were guaranteed to succeed, if your launch were one 230 00:15:31,240 --> 00:15:35,480 hundred percent guaranteed to succeed, then everyone would be launching things. If your 231 00:15:35,480 --> 00:15:37,759 business were one hundred percent guaranteed to succeed, everybody would be running businesses. 232 00:15:37,799 --> 00:15:43,039 But they're not. Okay, there's no guarantee, and that is part of 233 00:15:43,200 --> 00:15:46,159 why when it works, the reward can be so high because there is a 234 00:15:46,240 --> 00:15:50,399 risk that it's not going to work. But the thing is that if it 235 00:15:50,440 --> 00:15:52,279 doesn't work, that's not a bad thing. It's only a bad thing if 236 00:15:52,320 --> 00:15:56,279 we don't learn from it and then grow from it. I also want you 237 00:15:56,320 --> 00:16:03,120 to remember that it's not so much about what other people think of you. 238 00:16:03,799 --> 00:16:07,039 It's more about how you can help them, the impact that you can deliver 239 00:16:07,120 --> 00:16:11,679 by showing up, rather than what people might say or how they might judge 240 00:16:11,679 --> 00:16:15,799 you by showing up. This can this can particularly come up in a launch 241 00:16:15,840 --> 00:16:18,679 if you are starting to show up online in a way that you haven't shown 242 00:16:18,720 --> 00:16:22,879 up before. If you are starting to podcast, if you're starting to email 243 00:16:22,919 --> 00:16:25,960 your list more frequently, or if you're starting to post on social media a 244 00:16:25,960 --> 00:16:29,759 little bit more, position yourself as a bit more of an expert. The 245 00:16:29,799 --> 00:16:32,399 fear that can come up around that is what will people say? What will 246 00:16:32,399 --> 00:16:34,720 people think of me? Are they going to judge me? It's not about 247 00:16:34,759 --> 00:16:37,759 the people who are going to judge you. It's about the people that you 248 00:16:37,759 --> 00:16:40,840 can impact by you showing up that way. And if you start to focus 249 00:16:40,879 --> 00:16:42,960 on them rather than on yourself and what other people are going to think of 250 00:16:44,000 --> 00:16:48,480 you, that's how you can start to shift that fear. And then I 251 00:16:48,519 --> 00:16:51,360 also want you to think of you know, the what ifs can actually be 252 00:16:51,399 --> 00:16:55,360 a really big opportunity. So what if it goes wrong can also easily be 253 00:16:55,440 --> 00:16:59,399 or what if it goes right right? Or what if it goes wrong? 254 00:16:59,440 --> 00:17:03,599 But I also learn something great from this My first the first launch of my 255 00:17:03,799 --> 00:17:08,640 podcast launch plan. I first launched that as a group program and two people 256 00:17:08,680 --> 00:17:11,960 signed up. I needed ten for it to be worth my time to go 257 00:17:11,960 --> 00:17:15,519 ahead. And two people signed up. That was, you know, and 258 00:17:15,559 --> 00:17:19,319 that was objectively a failure. But I went back and I talked to the 259 00:17:19,319 --> 00:17:23,519 people who had told me they were interested and hadn't bought, and the key 260 00:17:23,559 --> 00:17:29,279 takeaways from that enabled me to pivot and turn it into what is now the 261 00:17:29,319 --> 00:17:33,079 Podcast Launch Plan, which is a standalone a stand alone course to launch a 262 00:17:33,119 --> 00:17:40,799 podcast. And that course sold eight hundred thousand dollars in one year and sold 263 00:17:40,799 --> 00:17:44,519 more than a million dollars to date. And that wouldn't have happened if I 264 00:17:44,559 --> 00:17:48,480 hadn't had that first failed launch and learned from it. So what if something 265 00:17:48,519 --> 00:17:52,039 goes wrong? And also you might learn from it and that could become a 266 00:17:52,039 --> 00:17:56,799 great opportunity that you didn't even know existed. Okay, So there we have 267 00:17:56,880 --> 00:18:02,640 it for key habits to adopt into your next launch. Adopt a growth mindset, 268 00:18:03,079 --> 00:18:07,599 Start building confidence by taking action, Start to avoid perfectionism and overwhelm by 269 00:18:07,839 --> 00:18:11,720 not trying to do everything and by just following one framework. And then start 270 00:18:11,759 --> 00:18:17,160 to reframe fear and doubt. Realize that everyone struggles with it and that just 271 00:18:17,200 --> 00:18:21,680 because something can go wrong, it could also go right. So I am 272 00:18:21,759 --> 00:18:26,960 running Launch Magic again in early June. We'll be kicking off the free workshop 273 00:18:26,960 --> 00:18:30,440 for everyone on the waitlist, as well as my usual master classes that everyone 274 00:18:30,480 --> 00:18:33,440 gets invited to. But if you're not already on the waitlist and you want 275 00:18:33,480 --> 00:18:37,319 to come along to Module one where I teach it live for free. I 276 00:18:37,440 --> 00:18:40,480 only teach it live. There's no recording of it, so you need to 277 00:18:40,519 --> 00:18:42,759 be there live and you need to be on the waitlist to get an invite 278 00:18:42,759 --> 00:18:45,240 for it when I send that invite out in a couple of weeks time. 279 00:18:45,680 --> 00:18:48,720 So to jump on the waitlist, pop on over to Steph Taylor dot Co 280 00:18:48,839 --> 00:18:53,319 slash LM or send me a DM on Instagram. Send me LM and you'll 281 00:18:53,359 --> 00:18:57,400 get onto the waitlist so you can get an invite to join me live on 282 00:18:57,480 --> 00:19:02,920 Zoom for that workshop. Now, if you're not already subscribed to the show 283 00:19:03,079 --> 00:19:06,599 or following it, hit the little plus button or the follow button in Spotify 284 00:19:06,759 --> 00:19:10,079 and you'll just get each new episode straight to your podcast app every Monday, 285 00:19:10,119 --> 00:19:12,759 Wednesday and Friday. Thanks so much for listening. Catch you next time.