WEBVTT

1
00:00:00.920 --> 00:00:03.759
Hello how very good afternoon, I
am Karen Ramirez and we are in one

2
00:00:03.799 --> 00:00:06.919
more broadcast to go Radio design in
your ears, in this new season,

3
00:00:07.440 --> 00:00:11.039
that we are recording from capo laboro
in the street of San Luis, potosi

4
00:00:11.199 --> 00:00:14.560
one hundred and thirteen here in the
colony Romas, and that they come to

5
00:00:14.560 --> 00:00:17.199
turn to the show room, because
it is all furniture of high design.

6
00:00:17.239 --> 00:00:20.440
So come and take a little turn
to see him. And because I am

7
00:00:20.480 --> 00:00:24.399
very happy because for the first time
it will be with us a great architecture.

8
00:00:24.480 --> 00:00:27.960
I admire very much for a very
long time, that is, I

9
00:00:27.960 --> 00:00:33.159
was at the University when I admired
his work and I am very happy to

10
00:00:33.159 --> 00:00:36.439
be able to share several events and
meet and greet us. And now that

11
00:00:36.479 --> 00:00:40.560
he' s here talking to us. This is Elizabeth Gomez with a wave

12
00:00:40.560 --> 00:00:44.200
of architecture. How you' re
doing All right, kareno, very happy

13
00:00:44.240 --> 00:00:47.119
to be here with you. Thank
you so much for the batons. I

14
00:00:47.159 --> 00:00:50.840
mean, I' m not that
rough. Now listen to what Karen,

15
00:00:51.399 --> 00:00:57.240
Karen knows me, but I think
she was a primary at college. Hey,

16
00:00:57.759 --> 00:01:00.240
I' m saying it. This
really gave me red wall lessons at

17
00:01:00.359 --> 00:01:07.000
college. Oh, good I swear
to you, yes, and I'

18
00:01:07.040 --> 00:01:11.000
m really glad you' re finally
here with us, because you see how

19
00:01:11.040 --> 00:01:14.040
we wanted to schedule, but questions
of time. One thing or another couldn

20
00:01:14.079 --> 00:01:15.439
' t be done, but we' ve missed it. Last season we

21
00:01:15.519 --> 00:01:19.920
missed it. But look, you' re already peeing exactly twenty- four

22
00:01:21.000 --> 00:01:22.640
no, and the good thing is
you don' t stop. Then there

23
00:01:22.680 --> 00:01:26.000
' s always a season to come
exactly. We never stop here. You

24
00:01:26.079 --> 00:01:27.719
know it' s not gonna be
the last time you' re gonna be

25
00:01:27.760 --> 00:01:32.040
here telling me what you' re
doing or architecture is okay. But I

26
00:01:32.159 --> 00:01:38.040
want to know first who Elizabeth Gómez
Karen is Who I am, well,

27
00:01:40.480 --> 00:01:47.000
because I am a married woman today
who loves animals, especially pets, cat

28
00:01:47.000 --> 00:01:55.480
dogs. I didn' t study
architecture. I always had like this anxiety,

29
00:01:55.719 --> 00:01:59.159
that is, since high school,
to study something that had to do

30
00:01:59.159 --> 00:02:04.239
with the creative side, but I
did go through different stages where I wanted

31
00:02:04.280 --> 00:02:07.840
to be a graphic designer. Then
I had a group of friends, industrial

32
00:02:08.800 --> 00:02:15.199
designers that made me very much draw
attention and well, I finally ended up

33
00:02:15.840 --> 00:02:22.039
in architecture in some way, thinking
that it was also a larger scale and

34
00:02:22.360 --> 00:02:29.800
I could embrace as other areas of
design, which is a semi- wrong

35
00:02:29.919 --> 00:02:34.439
thought, not at all, but
yes, each of the creative fields has

36
00:02:34.479 --> 00:02:39.520
its own scale and its own difficulties. Not then, but well, that

37
00:02:39.560 --> 00:02:44.879
was like my thought. I found
a university where there was architecture and I

38
00:02:44.919 --> 00:02:49.120
fell in love with the place,
I mean, I said here what there

39
00:02:49.120 --> 00:02:51.919
is and there were the three races
that I wanted. So, then,

40
00:02:52.120 --> 00:03:00.560
I ended up in architecture. Today
I spent much of my time in that,

41
00:03:00.800 --> 00:03:04.919
in my office, in my work. I really like music, I

42
00:03:06.879 --> 00:03:12.039
really like photography. Then they'
re like my hobbies. I like to

43
00:03:12.039 --> 00:03:15.400
read, I don' t read
as much as I ever read, but

44
00:03:15.439 --> 00:03:17.199
well, it' s just like
I always do. It' s on

45
00:03:17.319 --> 00:03:23.159
my end- of- year and
start- of- year list of my

46
00:03:23.280 --> 00:03:28.199
purposes and I have there a good
stack of books that I hope to finish

47
00:03:28.479 --> 00:03:30.240
this we are already two, you
have to finish this year. No,

48
00:03:30.199 --> 00:03:35.080
and I like the novel as much
as a bit of history. Then we

49
00:03:35.120 --> 00:03:38.199
have to pass. I wanted to
combine, because then with the laziness,

50
00:03:38.319 --> 00:03:42.919
because one stays with the novels,
because then they are faster than digesting no

51
00:03:42.960 --> 00:03:46.159
yes, exact, yes, passes
yes, and I also very much like

52
00:03:46.280 --> 00:03:50.719
the series and the movies. I
mean, the stupid box, like I

53
00:03:50.800 --> 00:03:53.000
used to tell my Chiquita mom when
I was Chiquita, tell me what you

54
00:03:53.000 --> 00:04:00.000
want to see the idiot box for, if you knew, no, but

55
00:04:00.000 --> 00:04:01.919
then yes. I' m also
very entertained by the truth. Yeah,

56
00:04:01.960 --> 00:04:04.759
he' s a pain in the
ass. Good, because we have many

57
00:04:04.800 --> 00:04:10.360
very similar concerns. What you can
share. Hey it' s very good

58
00:04:10.400 --> 00:04:14.639
And it' s good that you
went well towards architecture and how was that

59
00:04:14.680 --> 00:04:15.360
foray into architecture. It was like
that, it was hard. You were

60
00:04:15.399 --> 00:04:21.160
able to adapt at the university.
It wasn' t easy enough. I

61
00:04:21.240 --> 00:04:29.759
liked this part from the beginning as
a complex part of devoting time to drawing

62
00:04:29.839 --> 00:04:33.920
the plans. Not because I had
many semesters to make my plans by hand,

63
00:04:34.079 --> 00:04:40.800
to make models. I liked it, I like it, I still

64
00:04:40.800 --> 00:04:45.160
like it. I mean, I' m kind of manual. So that

65
00:04:45.199 --> 00:04:46.959
part didn' t cost me work
too. On the other hand, people

66
00:04:47.040 --> 00:04:51.720
said it' s not that mathematics, because it' s not engineering.

67
00:04:53.639 --> 00:04:57.480
I mean, I think they had
more complicated mathematics in statistics that went to

68
00:04:57.480 --> 00:05:02.399
communications completely us in structures. Yeah, yeah, why isn' t it

69
00:05:02.439 --> 00:05:06.120
so complicated. I mean from logic
and from learning formulas, from physics,

70
00:05:06.279 --> 00:05:12.920
but it' s by Book.
It' s not that hard for me

71
00:05:13.040 --> 00:05:16.839
and we didn' t go that
far in the race, because it wasn

72
00:05:16.879 --> 00:05:20.360
' t engineering and architecture, just
architecture. So the key I liked well

73
00:05:20.560 --> 00:05:29.360
were small groups. I entered New
World University and was fortunate enough to have

74
00:05:29.399 --> 00:05:36.519
great teachers where they gave us as
a lot of creative freedom, where conceptual

75
00:05:36.759 --> 00:05:42.079
deliveries could be designed where we wanted. They didn' t have to be

76
00:05:42.079 --> 00:05:45.959
in the classroom, they didn'
t have to be on a drawn plane.

77
00:05:46.480 --> 00:05:50.360
Then they were tours like for the
little mountain of the school to go

78
00:05:50.360 --> 00:05:55.160
to see the delivery of one and
then to the basement of I don'

79
00:05:55.160 --> 00:05:59.160
t know what to see the delivery
of another and another who had arranged a

80
00:05:59.199 --> 00:06:00.639
living room of something that had been
asked of him and there mounted his delivery.

81
00:06:01.439 --> 00:06:08.800
So I feel like that part was
like a very filling part and when

82
00:06:08.879 --> 00:06:13.360
you go out into real life,
it' s you going to land and

83
00:06:13.399 --> 00:06:16.279
you' re going to leave,
take it down the flow, day-

84
00:06:16.959 --> 00:06:21.519
to- day, in the rush, in the deadlines, not and you

85
00:06:21.519 --> 00:06:27.519
get a little bit away from this
more creative part than when you' re

86
00:06:27.519 --> 00:06:28.560
in college between age and time and
you have less responsibilities, less worries.

87
00:06:29.560 --> 00:06:34.639
This one you can kind of encourage. Then I liked that a lot and

88
00:06:34.680 --> 00:06:43.519
enjoyed it. I enjoyed it,
I even went to other races. I

89
00:06:43.600 --> 00:06:46.680
was going to take art history with
ale who gave it in communications. Which

90
00:06:46.759 --> 00:06:53.879
li I also wore art history,
but I was having a different approach ok

91
00:06:53.920 --> 00:06:57.800
and alee Rodriguez. He was good, he' s still alive, but

92
00:06:57.800 --> 00:07:00.000
I don' t know if he' s still teaching. It was a

93
00:07:00.600 --> 00:07:04.040
thing where all the emotions, I
mean, you could cry while I was

94
00:07:04.160 --> 00:07:08.959
explaining a piece to you and it
was a projected transparency. No wow,

95
00:07:09.480 --> 00:07:13.399
then I had that chance. No, I mean, as you know,

96
00:07:13.879 --> 00:07:15.879
getting into other people' s classes
or they weren' t yours. Nobody

97
00:07:15.959 --> 00:07:23.720
told you anything. It was a
little bit more Montesory. This one was

98
00:07:23.800 --> 00:07:29.399
like the society of dead poets,
region four, but focused more on philosophy.

99
00:07:30.439 --> 00:07:34.480
Then, every Wednesday, in the
library of the University of Rectory there

100
00:07:34.839 --> 00:07:41.600
was volter coffee, that' s
what it was called, and the rector

101
00:07:41.600 --> 00:07:46.040
was a great philosopher. Two of
his sons were also very philosophers. So

102
00:07:46.120 --> 00:07:50.639
this was the professor of semiology,
philosophy, communications, this one I'

103
00:07:50.680 --> 00:07:56.240
m telling you about art history.
They knew they were your teachers very nailed

104
00:07:56.279 --> 00:08:00.680
and they went up to the library
and it was like a theme on the

105
00:08:00.720 --> 00:08:05.040
table and we lived many students that
we had to see in the position of

106
00:08:05.160 --> 00:08:09.199
blowing up a class or building shit. They almost reproved me. But clearly

107
00:08:09.319 --> 00:08:16.920
the subject of philosophizing at the university
was more fun. But, well,

108
00:08:16.079 --> 00:08:18.439
that opened your mind a lot,
so I spread out. But yes,

109
00:08:18.480 --> 00:08:24.480
they were very, very, very
creative times, as I enjoyed it very

110
00:08:24.519 --> 00:08:31.879
much and I like it. I
didn' t work in college and when

111
00:08:31.120 --> 00:08:37.600
I left I did feel that was
a disadvantage, but at the same time

112
00:08:37.600 --> 00:08:39.559
I enjoyed it very much. I
mean, it' s like everything in

113
00:08:39.559 --> 00:08:43.440
life. You can' t have
everything at once, yes, then you

114
00:08:43.720 --> 00:08:48.600
better have what you have and what
you' re doing, because you do

115
00:08:48.720 --> 00:08:50.159
it at 100 the way it comes
to you and the way you organize it.

116
00:08:52.799 --> 00:08:58.000
And so, well, then everything
will have its time, of course,

117
00:08:58.360 --> 00:09:01.559
yes, of course, and it
arrives, because it arrives. And

118
00:09:01.559 --> 00:09:05.279
after that very nice stage just happened, how you faced now, yes,

119
00:09:05.360 --> 00:09:11.759
at the professional level where you started, how battled it was to adapt to

120
00:09:11.799 --> 00:09:18.519
the world of work already, well, let' s say it' s

121
00:09:18.559 --> 00:09:24.159
not that it' s been difficult
for me, just if you go out

122
00:09:24.159 --> 00:09:26.720
like with a very different cloud in
your head, like real life. Sure,

123
00:09:26.840 --> 00:09:31.720
yeah, it' s basically nothing
else. So, that' s

124
00:09:31.720 --> 00:09:39.799
where we were recruited for a Mexican
transnational company to many new graduates from different

125
00:09:39.799 --> 00:09:43.279
universities and we went to give there. I was there for about a year,

126
00:09:43.559 --> 00:09:46.279
but it was actually a new company
in which our functions were not well

127
00:09:46.279 --> 00:09:52.200
defined. It' s very focused
on building materials and so I learned,

128
00:09:52.360 --> 00:09:58.480
so let' s just say that
there I was enrolled in social security,

129
00:09:58.639 --> 00:10:03.320
this opened my bank account, that
is, it served me to structure in

130
00:10:03.320 --> 00:10:05.120
some way. But, well,
it wasn' t what I wanted or

131
00:10:05.200 --> 00:10:11.679
what we all wanted that we were
kidnapped for that job. And this one

132
00:10:11.799 --> 00:10:16.440
and you know people tell you,
grown- ups tell you it' s

133
00:10:16.519 --> 00:10:20.360
a good opportunity, because right now. It' s difficult, it'

134
00:10:20.720 --> 00:10:24.080
s always difficult, the situation is
always difficult. It' s never there,

135
00:10:24.279 --> 00:10:28.759
or whatever you see, they always
tell you. It' s hard

136
00:10:28.879 --> 00:10:33.759
to get a job then take it
and kind of feel like you' re

137
00:10:33.120 --> 00:10:35.759
starting to feel like a nimo,
not really, yeah, of course not

138
00:10:35.759 --> 00:10:39.080
to take your job. And it
was a nice experience I tell you,

139
00:10:39.080 --> 00:10:45.159
I mean, it was a job
raid, as very official, not with

140
00:10:45.240 --> 00:10:50.600
all the hard and necessary paperwork,
I made great friends because we were more

141
00:10:50.600 --> 00:10:54.639
or less the same profile all of
us, but we were out of the

142
00:10:54.639 --> 00:10:58.240
profile that the company was looking for, the truth and we left And well,

143
00:10:58.440 --> 00:11:05.480
many of us keep taking to date
because we' re in the middle,

144
00:11:05.879 --> 00:11:05.080
because we' re architects and with
that little school, like it wasn

145
00:11:05.080 --> 00:11:11.440
' t bad. That' s
where I went into a real estate company.

146
00:11:11.600 --> 00:11:16.200
Then with the representation and marketing for
the whole country, different brands,

147
00:11:16.879 --> 00:11:24.159
both European and some New Zealand Canadian
from the United States, but they were

148
00:11:24.279 --> 00:11:31.919
all brands for both contract and triplea. Very much I am speaking that the

149
00:11:31.960 --> 00:11:37.600
design in this country was not very
valued, appreciated or understood. I mean,

150
00:11:37.759 --> 00:11:41.720
I feel like it has touched me
like all that evolution and it was

151
00:11:43.039 --> 00:11:50.759
difficult, because both to sell it
and to specify an entry furniture piece with

152
00:11:50.840 --> 00:11:54.600
that design as much more avant-
garde than we had in Mexico, of

153
00:11:54.600 --> 00:12:01.080
very solid pieces in wood, nothing
to do with metal pieces or in alumnino

154
00:12:01.360 --> 00:12:07.480
or colored crystals, that is to
say as a design, because very avant

155
00:12:07.759 --> 00:12:11.679
- garde for that time in Mexico
and perhaps Central America and part of America,

156
00:12:11.679 --> 00:12:16.519
South America. I do not know
then how to see this evolution as

157
00:12:16.639 --> 00:12:22.440
well as the design in Mexico,
not so much of the appreciation of these

158
00:12:22.480 --> 00:12:28.679
brands that are already very long established
in Europe, especially in Italy, as

159
00:12:28.759 --> 00:12:33.960
of all national industrial designers. And
it was a good opportunity to approach me

160
00:12:35.039 --> 00:12:41.480
on this scale of industrial design that
I no longer studied. It allowed me

161
00:12:41.879 --> 00:12:46.240
to visit the Milan Fair on multiple
occasions of work, but understand how everything

162
00:12:46.360 --> 00:12:52.720
that happens around interior design, which
is marked mainly by furniture and all the

163
00:12:52.840 --> 00:12:58.720
other elements, And then I understood
how this relationship between architecture, that is,

164
00:13:00.159 --> 00:13:05.480
the form, the container and the
content that is interiorism. And I

165
00:13:05.480 --> 00:13:11.960
think it was a very good journey. I developed a lot on the commercial

166
00:13:11.960 --> 00:13:18.159
issue, because we developed interior design
projects, but they were more to sell

167
00:13:18.159 --> 00:13:22.559
our brands. I didn' t
know much more people than I knew from

168
00:13:22.600 --> 00:13:28.840
the media, because I also looked
a lot to specify on the subject of

169
00:13:28.840 --> 00:13:31.960
contract furniture. Then I met all
the offices. So I was kind of

170
00:13:33.039 --> 00:13:35.720
in touch as with my area,
but I was on the other side.

171
00:13:35.039 --> 00:13:39.200
I think that and I never took
my little worm out of really yes,

172
00:13:39.519 --> 00:13:43.960
design no in other words, be
an architect and also be an interiorist.

173
00:13:43.600 --> 00:13:50.799
Then, when my path ended,
there I partnered with two friends who at

174
00:13:50.840 --> 00:13:56.600
that time were also like seeing what
to do, that is to say how

175
00:13:56.679 --> 00:14:01.559
to become independent, and so you
know them Jorge Germán, they become known

176
00:14:01.639 --> 00:14:05.960
to me yes, and we put
up an office that was red Moorish,

177
00:14:05.360 --> 00:14:09.639
what you talked about that you saw
in your classes and we had the truth.

178
00:14:09.799 --> 00:14:16.240
It was a conjunction like three very
different talents that we added a lot

179
00:14:16.279 --> 00:14:24.919
that was very funny and it was
very productive for the projects. We were

180
00:14:26.039 --> 00:14:33.360
fortunate enough to develop large, interesting
projects where we were given as no broad

181
00:14:33.399 --> 00:14:37.679
letter in budget, perhaps, but
yes in design in the creative part,

182
00:14:37.720 --> 00:14:43.679
as they trusted our work. Then
we spent many years with that office together

183
00:14:43.759 --> 00:14:46.759
until the time came, because I
don' t know how everyone starts to

184
00:14:46.879 --> 00:14:52.759
take a little, their course,
their way. No And from there,

185
00:14:52.000 --> 00:15:00.440
we become independent. And this was
it. I think two thousand sixteen is

186
00:15:00.519 --> 00:15:03.519
running out of time. Karen Hey, yes, but very fast and already

187
00:15:03.559 --> 00:15:07.360
then, well, since everyone already
put it as if, that is,

188
00:15:07.840 --> 00:15:09.679
their own office, no means,
everyone left with their professional life project.

189
00:15:13.720 --> 00:15:20.480
And that' s how I started
this architecture wave project more interiorism. And

190
00:15:20.360 --> 00:15:26.120
I don' t know why I
left your question and your comment anymore.

191
00:15:26.200 --> 00:15:31.000
But more as well you solved like
three hey. But he' s a

192
00:15:31.000 --> 00:15:33.840
pain in the ass. What a
father that, then, all that preparation,

193
00:15:33.080 --> 00:15:37.679
that you had, that experience,
that you had working for other companies

194
00:15:37.720 --> 00:15:41.639
already after forming your own and then
forming your own, you me, that

195
00:15:41.639 --> 00:15:45.159
is, we' re unraveling it. Very father, but now you'

196
00:15:45.240 --> 00:15:50.000
ve faced making your own office on
your own. How you felt, how

197
00:15:50.000 --> 00:15:54.919
it was to take that step,
because the truth at the time for me

198
00:15:54.960 --> 00:16:00.600
was very obvious and very frank,
that is, I knew perfectly how to

199
00:16:02.360 --> 00:16:06.480
handle office as to carry means,
that is, the contact with media was

200
00:16:06.480 --> 00:16:11.639
carried by me. The contact with
the educational issue is also with me then,

201
00:16:14.360 --> 00:16:17.039
as it became very easy for me, that is, really to think

202
00:16:17.120 --> 00:16:21.799
about it, because, I had
no doubt and I did. But I

203
00:16:21.879 --> 00:16:27.000
' m going to tell you if
I missed how this tet a tet in

204
00:16:27.080 --> 00:16:30.720
the creative proposals part or not,
because you start forming a team. And

205
00:16:30.759 --> 00:16:37.120
because in my case it has always
attracted me a lot of attention as this

206
00:16:37.120 --> 00:16:41.960
part, as mentoring, teaching,
that is, not on purpose, but

207
00:16:41.960 --> 00:16:45.720
I alone fall into this all the
practitioners who have passed through me in the

208
00:16:45.720 --> 00:16:52.639
different offices. I feel like they
learn a lot. Some stay but stay

209
00:16:52.679 --> 00:16:59.279
to go and grow. I am
now great friends and many friends and they

210
00:16:59.320 --> 00:17:02.080
are not even in Mexico, they
are in London, others are in Spain.

211
00:17:02.240 --> 00:17:07.799
What and have as well as advanced
much. Not then I like that.

212
00:17:07.720 --> 00:17:14.400
Then I started to form a team, because as young promises, talents,

213
00:17:12.799 --> 00:17:18.680
not almost recently graduated, with little
experience, and so it has been

214
00:17:18.799 --> 00:17:22.799
a great team and well, it
has changed and I thank everyone very much.

215
00:17:25.079 --> 00:17:30.880
But no one was arguing with me, because ideas or proposals. Of

216
00:17:30.079 --> 00:17:33.119
course the decision that, that is, no one felt clear, no one

217
00:17:33.119 --> 00:17:37.200
confronted me, no one, I
mean, I don' t know,

218
00:17:37.799 --> 00:17:41.920
because it' s part of it
can be a little that they had little

219
00:17:41.960 --> 00:17:44.640
experience, such but it' s
also the topic as good, because the

220
00:17:44.640 --> 00:17:48.039
Chief? Not whatever the Chief says, because she' s in charge here

221
00:17:48.160 --> 00:17:53.480
or I don' t know,
and that weighed me. He started to

222
00:17:53.480 --> 00:18:00.599
understand that I had to make the
decisions myself, the creative decisions. Wow.

223
00:18:00.799 --> 00:18:03.599
That was a big step, yeah, a big step, and but

224
00:18:03.680 --> 00:18:07.000
you went adapting. Sure, yeah, but it did cost me, which

225
00:18:07.000 --> 00:18:11.720
is like I had a hard time
understanding it, you know, it'

226
00:18:11.799 --> 00:18:18.160
s like first something' s like
this exact dynamic, yeah, sure and

227
00:18:18.400 --> 00:18:21.640
apart, because that' s when
you visualize it' s that, yeah,

228
00:18:21.640 --> 00:18:22.559
I' m the only one that' s there. But, then,

229
00:18:22.640 --> 00:18:25.039
clear among all, no yes.
And well, little by little,

230
00:18:25.119 --> 00:18:27.599
well there will be people who stayed
in the studio, who were growing up

231
00:18:27.640 --> 00:18:33.160
because they already had much more creative
freedom, both from me and from them.

232
00:18:33.359 --> 00:18:38.200
At the same time, because you
felt more authority to propose and say

233
00:18:38.240 --> 00:18:41.000
something and everything did not. But
yes, at first it was complicated,

234
00:18:41.640 --> 00:18:49.279
I imagine it was like changing my
frame of mind completely yes and realizing that,

235
00:18:49.599 --> 00:18:55.680
because all those decisions, but it
falls live on you not aha and

236
00:18:55.880 --> 00:18:57.839
where the face is and that you
are everything yes and not that it is

237
00:18:57.880 --> 00:19:00.319
wrong, no, because it is
not a decision in which a person will

238
00:19:00.319 --> 00:19:04.319
die or fall into a house.
Yeah, but, well, sometimes you

239
00:19:04.359 --> 00:19:07.559
say Chin maybe I could do better, maybe, I mean, I could

240
00:19:07.599 --> 00:19:10.680
have done different, I could have
done it in a hundred different ways.

241
00:19:10.799 --> 00:19:14.680
Sure and how I know this is
the best. She' s the best

242
00:19:14.720 --> 00:19:18.039
and the one I' m going
to keep wanting in six months or a

243
00:19:18.079 --> 00:19:19.759
year, when they' re going
to execute her. Me. I explain.

244
00:19:21.039 --> 00:19:23.599
Yeah, yeah, yeah, I
believe you then that part was for

245
00:19:23.599 --> 00:19:27.440
me, it was like a big
challenge that served me like I did.

246
00:19:27.519 --> 00:19:33.599
I think I end up as my
creative maturation process. And so good,

247
00:19:34.400 --> 00:19:37.240
but it' s following very well. Yeah, yeah, so life'

248
00:19:37.519 --> 00:19:41.039
s great. And now he'
s making an architecture right now. We

249
00:19:41.160 --> 00:19:51.720
' re working on some very different
residential projects. We have one as more

250
00:19:51.720 --> 00:19:56.039
conventional, where the user is more
generic. And it' s fun,

251
00:19:56.640 --> 00:20:03.599
because we never do projects so generic
that somehow, that' s, like

252
00:20:03.680 --> 00:20:07.880
with an unestablished user. So,
I kind of tell you that it'

253
00:20:07.960 --> 00:20:14.440
s like thinking about a department shows, but with soul ok and cool not

254
00:20:14.480 --> 00:20:19.880
like the departments show are a great
example of interiorism. But they lack soul,

255
00:20:21.000 --> 00:20:23.880
because it is obvious, it is
a department and shows there is no

256
00:20:23.880 --> 00:20:30.480
user. No, then how to
find this combo of something that can be

257
00:20:30.559 --> 00:20:36.240
adapted to more or less any user
in matter of taste, style, not

258
00:20:36.599 --> 00:20:41.599
clear and but that does have soul, that has something, that has an

259
00:20:41.720 --> 00:20:45.440
intention, that is, that it
does have a clear concept. Yeah,

260
00:20:45.519 --> 00:20:49.079
that one' s funny. That' s why this one. On the

261
00:20:49.160 --> 00:20:53.039
other hand, there is an office
project that is very fatherly, because it

262
00:20:53.680 --> 00:21:03.839
is not the typical corporate project and
also gave me a game like mangancha for

263
00:21:03.920 --> 00:21:07.839
the creative proposal. Ah believe then
this, those customers are worth gold.

264
00:21:07.200 --> 00:21:14.519
Yeah, the truth is, yes, and then we' re conjugating as

265
00:21:15.359 --> 00:21:22.680
a corporate yes part. You'
ve got us both administrative offices and creative

266
00:21:22.000 --> 00:21:27.480
offices as well as museums and so
on, and then another part more as

267
00:21:27.480 --> 00:21:34.240
commercial, a show a little show
manismo, and then a part already more

268
00:21:34.279 --> 00:21:37.720
as a workshop is very interesting.
Yeah, we' re finishing it,

269
00:21:38.000 --> 00:21:42.480
and I think the play will start
in about three four months. Even then

270
00:21:42.680 --> 00:21:47.640
it' s okay, so let' s see if by the twenty-

271
00:21:47.759 --> 00:21:51.799
five and that is, we can
photograph it, because it' s always

272
00:21:51.799 --> 00:21:53.319
like the ultimate end. You know
how to get your bok out of the

273
00:21:53.319 --> 00:21:56.440
project. Yes, yes, yes, but it' s very interesting.

274
00:21:56.640 --> 00:21:59.960
I' m not really an expert
on corporate projects, and your good has

275
00:22:00.079 --> 00:22:03.400
been like a cooperative or massive project
and the Book in a tower. You

276
00:22:03.480 --> 00:22:08.559
don' t know I mean,
I think I would have kind of joined

277
00:22:08.599 --> 00:22:15.759
up with some office of my colleagues
friends, sure to do a collaboration,

278
00:22:17.400 --> 00:22:19.960
for her to support the collaboration.
Yes, but as it is very different

279
00:22:21.000 --> 00:22:23.440
and I was given as a chance
to also make my offices non- offices.

280
00:22:25.720 --> 00:22:29.480
This one makes me look like a
father. Yes, certainly something and

281
00:22:29.559 --> 00:22:33.559
as quite different, sounds very good
then, as that was the intention and

282
00:22:33.599 --> 00:22:37.759
right now. We' re working
a lot on that one and the other

283
00:22:37.759 --> 00:22:42.359
residential ones, well, they'
re nice. These are the most complicated

284
00:22:42.400 --> 00:22:48.079
projects. I mean, in the
end, I get a lot of how

285
00:22:48.119 --> 00:22:53.640
you say this one, which is
how it' s a great reward when

286
00:22:53.640 --> 00:22:59.720
you finish these projects. But the
process is long, it' s long,

287
00:23:00.720 --> 00:23:07.079
the residential client with him you work
like six times more in detail than

288
00:23:07.160 --> 00:23:11.640
any other project. You' ve
got a lot more changes than business projects.

289
00:23:11.599 --> 00:23:17.599
This is very, very weary,
it becomes very backward. Yes,

290
00:23:17.680 --> 00:23:22.839
it is, then this I say
that they are like miguiltiplasher, because in

291
00:23:22.880 --> 00:23:27.279
the end they are very comforting and
I have had, well, very nice

292
00:23:27.720 --> 00:23:33.440
experiences and many of my clients are
my friends or they have already been clients,

293
00:23:33.640 --> 00:23:36.920
that is, repetitive or clients in
which, that is, I make

294
00:23:36.920 --> 00:23:38.640
someone and then their brother, but
then the mom, but then the cousin,

295
00:23:40.839 --> 00:23:44.559
but then the brother you know,
that is, you already know the

296
00:23:44.559 --> 00:23:48.440
whole family. No yes, you, you understand then this because they are

297
00:23:48.480 --> 00:23:52.960
like very beautiful relationships, but the
process is weary, well weary. Yeah,

298
00:23:52.000 --> 00:23:56.240
yeah, yeah, you understand the
truth then this, well that'

299
00:23:56.319 --> 00:24:00.640
s what it is. No yes, the truth yes, and what father,

300
00:24:00.680 --> 00:24:03.359
what good? I am very pleased
that they are very active in an

301
00:24:03.440 --> 00:24:08.400
architecture that pays, because yes and
merely that is, you have focused on

302
00:24:08.400 --> 00:24:14.599
interior design. These are not as
much architectural as demos as interior. He

303
00:24:14.640 --> 00:24:17.279
' s a more complete father,
yes, Father, I' m so

304
00:24:17.279 --> 00:24:22.599
good. I' m very pleased. Listen to what your ideal project would

305
00:24:22.720 --> 00:24:26.200
be that you would like me to
come to your office that you would say

306
00:24:26.279 --> 00:24:33.880
this would be the project of my
dreams. I' ve always thought there

307
00:24:33.920 --> 00:24:38.799
' s nothing else. One really
looks at me like not- so-

308
00:24:40.160 --> 00:24:42.720
big scales. Okay, even if
I didn' t, I mean,

309
00:24:42.839 --> 00:24:47.400
I wouldn' t refuse to do
a project like that on a scale,

310
00:24:47.400 --> 00:24:52.279
that is, a skyscraper. You
know, but I really like going into

311
00:24:52.359 --> 00:24:56.640
detail and the smaller scale. So, okay, I mean, I'

312
00:24:56.640 --> 00:24:59.960
d like to, well, in
this case, be skyscrapers to do everything

313
00:25:00.400 --> 00:25:04.680
inside and they' re like a
million projects within this. But well,

314
00:25:06.079 --> 00:25:10.880
a project at the best cultural,
that is, it already sounds to the

315
00:25:10.960 --> 00:25:15.279
cliché. But a museum, some
kind of museum that I have to get

316
00:25:15.359 --> 00:25:19.559
involved with an incredible team, that
is, with different technologies where you can

317
00:25:19.599 --> 00:25:26.799
exploit the concept and that gives you
a lot of visibility and you see how

318
00:25:26.920 --> 00:25:33.160
they live, even if they are
inhabitants, itinerant, everyone who visits the

319
00:25:33.200 --> 00:25:37.839
space, that is, that it
is open to the public you know and

320
00:25:37.279 --> 00:25:44.160
that it works. So I'
d really like that and on a smaller

321
00:25:44.160 --> 00:25:48.400
scale, not necessarily, I have
like two projects in mind that I'

322
00:25:48.400 --> 00:25:53.480
ve always had. One is a
set, a retirement complex, that is

323
00:25:53.480 --> 00:26:02.200
to say, for old seniors,
as for me in a few years there

324
00:26:02.200 --> 00:26:06.920
is caba. Please, that'
s what I would also like very much

325
00:26:07.000 --> 00:26:11.160
like to try to solve so many
things and see how if all those ideas,

326
00:26:11.400 --> 00:26:15.119
how they can be carried out and
then how they can also be maintained

327
00:26:15.160 --> 00:26:21.640
in reality and in the use of
space and as more, an administrative issue

328
00:26:21.640 --> 00:26:30.359
that is not autopic, and also
in developing as some kind of project as

329
00:26:30.480 --> 00:26:33.039
for shelter, for dogs. Oh, that' s nice. Yes,

330
00:26:33.079 --> 00:26:36.440
because there are very few, I
feel, the problem is in the country

331
00:26:36.480 --> 00:26:41.480
there are very few, because yes, I feel that it is of entry,

332
00:26:41.079 --> 00:26:47.039
because it is a necessity, or
it is totally basic, although no

333
00:26:47.039 --> 00:26:49.839
one contemplates. But also most of
the shelters, because they live on donations

334
00:26:51.240 --> 00:26:56.519
then they are always short of money
in places where the land is cheaper,

335
00:26:56.880 --> 00:27:00.759
because to have more space, not
by giving more insecure, there are no

336
00:27:00.799 --> 00:27:07.559
services, etcetera, etcetera. It
costs them a lot of work, because

337
00:27:07.599 --> 00:27:11.519
adapting there is room for so many
animals. Then I feel that it is

338
00:27:11.599 --> 00:27:21.920
a great challenge because finding solutions to
operate a shelter at no high cost and

339
00:27:22.000 --> 00:27:27.000
where resources can be optimized and where
also the animals and carers and administrators of

340
00:27:27.079 --> 00:27:32.599
the shelter, as they can have
easier day- to- day maintenance.

341
00:27:33.440 --> 00:27:37.599
It seems to me to be a
very important challenge. If it is,

342
00:27:37.240 --> 00:27:44.079
then this one right now. I' m trying to come up with a

343
00:27:44.160 --> 00:27:48.759
design, like shelter houses, for
dogs, especially, and I' m

344
00:27:48.839 --> 00:27:53.200
just starting then. I want to
make a collaboration with a friend of life

345
00:27:53.319 --> 00:28:02.000
who has a product he was recycling
plastic with, you know, and so

346
00:28:02.000 --> 00:28:06.400
on. So, like seeing the
way to do something and maybe something father

347
00:28:06.480 --> 00:28:08.279
and good comes out, because it' s not going to be a shelter

348
00:28:08.359 --> 00:28:12.799
project, but it' s to
be able to have something in cost,

349
00:28:12.960 --> 00:28:19.839
so that the shelters can enable houses
for ten to twenty dogs, each house

350
00:28:19.960 --> 00:28:25.680
where they have relatively simple maintenance,
but they are protected from the weather.

351
00:28:26.359 --> 00:28:30.160
And it' s not that easy, it' s not easy, but

352
00:28:30.160 --> 00:28:33.880
it' s achieved, but it' s not impossible. And the joke

353
00:28:33.000 --> 00:28:37.599
of all this, because it is
to optimize resources so that it is also

354
00:28:37.680 --> 00:28:42.799
the least expensive possible that they are
easy to move easily armed. This is

355
00:28:42.839 --> 00:28:48.920
like there are several very well sounds, very well sounds very very father.

356
00:28:48.480 --> 00:28:55.359
Those projects, especially, that you' re thinking about solving problems. You

357
00:28:55.559 --> 00:28:59.960
know, yeah, you' re
not going to totally solve it, but

358
00:28:59.960 --> 00:29:02.200
you' re helping solve a problem. It is not this father, yes,

359
00:29:02.519 --> 00:29:04.400
because it is not only that you
see the man of or architecture.

360
00:29:04.519 --> 00:29:10.160
It' s not giving a solution
to something you' re seeing you want.

361
00:29:10.319 --> 00:29:12.400
Not that is father, yes,
and well the truth, if you

362
00:29:12.480 --> 00:29:18.839
think about it, just as industrial
designers solve, that' s basically the

363
00:29:18.839 --> 00:29:22.559
ultimate end. Not the architects,
I think we also live by solving it,

364
00:29:22.759 --> 00:29:26.680
and the interior designers, because also
yes. Of course, I say

365
00:29:26.960 --> 00:29:32.880
of course, there will be those
who give priority to aesthetics, but that

366
00:29:32.960 --> 00:29:36.559
is the ultimate end is the function
and that the spaces work and if you

367
00:29:36.640 --> 00:29:41.079
design a bookcase, if you design
a closet, it is based on the

368
00:29:41.160 --> 00:29:45.880
use that will be given to solve
the user' s life clearly, of

369
00:29:45.920 --> 00:29:48.240
course, with an aesthetic reach.
Obviously, because that' s already my

370
00:29:48.319 --> 00:29:52.480
interest or it' s final aha
exact. But the main interest is not

371
00:29:52.519 --> 00:29:56.880
that they have ease to open the
drawer, to find their medicines, to

372
00:29:56.920 --> 00:30:02.480
find their samples or to find their
catalogues or good, depending on the use

373
00:30:02.519 --> 00:30:04.240
of each of the gold elements,
does not solve their exact day to day.

374
00:30:06.200 --> 00:30:08.039
Yes, this father, very well
hears and if what your design process

375
00:30:08.079 --> 00:30:12.119
is like when a new project comes
to you since it starts and how you

376
00:30:12.200 --> 00:30:19.160
are developing it as it is,
because look almost always you have already as

377
00:30:19.400 --> 00:30:22.680
ideas, not that, since the
client or the prospect is talking to you

378
00:30:22.720 --> 00:30:26.599
and you are seeing it or you
are seeing the terrain, or you are

379
00:30:26.640 --> 00:30:32.039
seeing the context or the space or
the use Or I know you don'

380
00:30:32.160 --> 00:30:37.880
t start to marry some ideas,
which is the same as we always prejudge

381
00:30:37.960 --> 00:30:41.079
people or the moment you see someone, even if you don' t want

382
00:30:41.160 --> 00:30:44.039
to, you are already prejudging it
by their appearance. No, I mean,

383
00:30:44.160 --> 00:30:48.079
you haven' t even talked to
that person and you' ve already

384
00:30:48.079 --> 00:30:49.480
made an image of that, a
first image of that person. Yeah,

385
00:30:51.119 --> 00:30:52.640
I' m sure you can change
it, not that you' re marrying

386
00:30:52.640 --> 00:30:56.960
that. Then I feel like this
happens a little bit with the projects that

387
00:30:57.000 --> 00:31:04.119
at the moment that you present yourself
as this challenge, because you propose a

388
00:31:04.160 --> 00:31:07.759
first idea in automatic. Why,
because you are already full of ideas in

389
00:31:07.880 --> 00:31:15.319
your head and of solutions and aesthetic
aspects and of or I don' t

390
00:31:15.440 --> 00:31:18.839
know, or resources, of coatings, of materials that you already want to

391
00:31:18.880 --> 00:31:25.559
apply and that suddenly you see something
face to this project. But in spite

392
00:31:25.599 --> 00:31:33.079
of that, we usually do as
a kind of dismember How it is said

393
00:31:33.079 --> 00:31:40.240
of dismemberment, if it is well
said to use dismember. This depends on

394
00:31:40.319 --> 00:31:45.000
the use, depending on the type
of project it is, as it will

395
00:31:45.119 --> 00:31:48.079
be shredded in one way or another
not. And from there we generate a

396
00:31:48.160 --> 00:31:52.920
concept, a concept that we base
on four main points or pillars to the

397
00:31:53.000 --> 00:32:00.720
best that will support the project.
And with this concept we always call ourselves

398
00:32:00.759 --> 00:32:06.559
with images and textures of inspiration that
are not renders or can be photos,

399
00:32:06.640 --> 00:32:10.279
ours can be photos, that is
from a photo bank, from projects of

400
00:32:10.359 --> 00:32:20.880
other architects, not as things of
inspiration such as. Ah ok, not

401
00:32:21.000 --> 00:32:24.920
like a moootbor, a kind of
moopor, but conceptual. Okay, yet

402
00:32:25.240 --> 00:32:29.000
he doesn' t even talk to
you about styles. Yeah, he talks

403
00:32:29.000 --> 00:32:34.359
about textures, but you don'
t, but you' re not mentioning

404
00:32:34.480 --> 00:32:38.079
them well and sensations and it'
s like this story. Not that it

405
00:32:38.079 --> 00:32:44.119
' s like a narrative for the
project. So the concept to me becomes

406
00:32:44.119 --> 00:32:49.680
very important and it' s hard
to capture and land, because it'

407
00:32:50.799 --> 00:32:52.640
s conceptual and because you' re
at that stage. I mean, you

408
00:32:52.880 --> 00:32:55.759
don' t want to take the
next step, because you don' t

409
00:32:55.839 --> 00:33:00.599
want to confuse the client or confuse
you, yes, yes, yes,

410
00:33:00.519 --> 00:33:00.599
until you land your concept well,
yes, yes, yes. So for

411
00:33:00.680 --> 00:33:07.039
me it' s an important phase
and it' s where you end up

412
00:33:07.119 --> 00:33:09.039
in love with the client and wrap
it around him and sell him the concept.

413
00:33:09.759 --> 00:33:15.160
Not then those that already have it
within this concept can already begin to

414
00:33:15.200 --> 00:33:19.960
propose textures, materials, to work
them, not that it is already all

415
00:33:20.079 --> 00:33:28.440
the same work of architect to exactly
ordered. But without you or the customer

416
00:33:28.519 --> 00:33:36.559
getting out like the wacal you know
about aesthetics, because there are so many

417
00:33:36.680 --> 00:33:44.680
new things every day, so many
proposals, so many forms. Not that

418
00:33:45.640 --> 00:33:51.799
you change your mind. I mean, I' m in constant contact with

419
00:33:51.920 --> 00:33:55.279
everything that happens, not and you' re seeing ideas, because all the

420
00:33:55.359 --> 00:33:58.720
time you want to see ideas.
For me it' s always said that

421
00:33:58.759 --> 00:34:00.319
it' s like the I candy, I mean, it' s sweet

422
00:34:00.319 --> 00:34:02.480
to my eyes. So I live
in the I candy all the time and

423
00:34:02.559 --> 00:34:07.719
it' s so much information and
then you see things so amazing that you

424
00:34:07.719 --> 00:34:12.480
already want them, I mean,
you need a victim to put that to

425
00:34:12.519 --> 00:34:14.360
put that furniture in or it'
s to the luminaire or that kind of

426
00:34:14.360 --> 00:34:16.360
light. You already want it somewhere, no yes, yes, you want

427
00:34:16.400 --> 00:34:20.639
to get it right, but it
doesn' t always go with the concept

428
00:34:20.639 --> 00:34:23.119
of the project. Then it serves
me as a guide and the customer also

429
00:34:23.199 --> 00:34:25.320
because the client, because I don' t know he goes on vacation,

430
00:34:25.440 --> 00:34:29.199
goes to a friend' s house
or goes to a hotel and then comes

431
00:34:30.039 --> 00:34:34.119
with ideas that are not bad.
They just might not go with the concept

432
00:34:34.159 --> 00:34:37.719
of the projects and then not because
it' s a good idea, you

433
00:34:37.760 --> 00:34:43.559
' re going to force her into
the tower to give her the character of

434
00:34:43.559 --> 00:34:46.800
what you' re designing. No, then that also serves me a lot

435
00:34:46.880 --> 00:34:51.480
for the client to understand that it
is not a whim of mine, but

436
00:34:51.639 --> 00:34:57.679
that it would be a whim to
introduce that element or that space that he

437
00:34:57.840 --> 00:35:04.000
saw elsewhere, because he saw it
in Valle de Bravo and we are designing

438
00:35:04.159 --> 00:35:05.920
something in a penthouse of the forty
floor in the city. Not sure,

439
00:35:06.039 --> 00:35:09.840
yes, they are two very different
contexts, two environments, two sensations and

440
00:35:09.880 --> 00:35:14.400
two concepts. Yes, making him
understand that there must be a way,

441
00:35:15.280 --> 00:35:22.280
there are like places for them to
cement their ideas exactly. Then we always

442
00:35:22.360 --> 00:35:24.719
do that. And from there,
then, I tell you we go with

443
00:35:24.800 --> 00:35:31.079
the palette of textures usually once you
already have as much more contact and good

444
00:35:31.800 --> 00:35:37.360
of this experience, also like that
already the feeling of the texture to the

445
00:35:37.440 --> 00:35:43.440
material comes up faster because you know
more materials. Of course, but also

446
00:35:43.440 --> 00:35:45.960
the reality is that you never finish
knowing the materials that are there. Every

447
00:35:45.960 --> 00:35:51.840
day. There are a thousand things, new proposals for coatings of materials,

448
00:35:52.199 --> 00:35:57.440
of uses, not to say,
every day, solutions even much simpler than

449
00:35:58.159 --> 00:36:01.119
those with which we work five or
six ten years ago. No, then

450
00:36:02.000 --> 00:36:07.119
that leads us to a constant search
for materials, not that. I don

451
00:36:07.239 --> 00:36:10.199
' t have a material palette they
work with, or okay, but it

452
00:36:10.199 --> 00:36:14.639
' s changing. Yes, it
goes according to the project, the client

453
00:36:14.679 --> 00:36:19.000
and the concept. So it'
s not like here are these ten sheets

454
00:36:19.000 --> 00:36:23.599
which we' re going to use
of wood and these five marbles, because

455
00:36:23.639 --> 00:36:27.960
maybe I' m not looking for
one that in my life I' ve

456
00:36:28.440 --> 00:36:30.159
seen clearly no, but that someone
has to have it. So that'

457
00:36:30.199 --> 00:36:36.960
s when you start with all your
sales contacts, because to scout or send

458
00:36:37.000 --> 00:36:38.320
hey. I' m looking for
something like that. So, but you

459
00:36:38.400 --> 00:36:43.960
do have it or in this format
you don' t and you don'

460
00:36:44.000 --> 00:36:47.880
t know what it is, you
don' t know how to define it,

461
00:36:49.519 --> 00:36:50.280
but you know what texture you'
re looking for to generate what feeling

462
00:36:50.280 --> 00:36:52.719
and what I use it for.
Of course, then, that is very

463
00:36:52.719 --> 00:36:57.400
funny, it can be exhausting,
but it leads us to a constant search

464
00:36:57.440 --> 00:37:00.920
for materials and coatings and solutions that
have also helped us to be as much

465
00:37:01.000 --> 00:37:06.159
up to date, because in what
is in the industry, yes, of

466
00:37:06.159 --> 00:37:10.920
course, it is updating exactly and
already with that, because generally we present

467
00:37:10.920 --> 00:37:19.400
a physical moodport to the customer,
because it is at the end, as

468
00:37:19.440 --> 00:37:24.679
my proof, that is where I
sign everything for everything, the piece of

469
00:37:24.679 --> 00:37:29.480
paper, upholstery, the bit of
cloth, the bit of resin, the

470
00:37:29.480 --> 00:37:32.599
veneer of wood, the marble one, the marble two, the ceramic one,

471
00:37:32.920 --> 00:37:37.800
two and three. Everything. So, and I like that I can

472
00:37:37.920 --> 00:37:43.800
both physically see the materials and that
the foot sees them. And we support

473
00:37:43.800 --> 00:37:46.599
ourselves, obviously, from digital mootbots
because you already know that samples are of

474
00:37:46.599 --> 00:37:52.199
all sizes formats, sweet colors.
Not then, in the digital moodword you

475
00:37:52.239 --> 00:37:57.719
can already balance the application of materials, textures. And with that already is,

476
00:37:57.840 --> 00:38:05.000
well, here are clear father.
Then that part is also very entertaining.

477
00:38:05.840 --> 00:38:10.000
And so, now, the rest
is we can implement the projects or

478
00:38:10.079 --> 00:38:15.239
not. I have many customers who
sometimes have builders and have as their own

479
00:38:15.280 --> 00:38:22.000
capabilities for execution. So, at
that point nothing more. We do supervision

480
00:38:22.159 --> 00:38:28.000
and this quality control and so on, and we also come to execute many

481
00:38:28.119 --> 00:38:34.440
of our projects, do all the
purchasing management, coordination of specialties. For

482
00:38:34.440 --> 00:38:38.119
now we usually deliver them, because
already to change, that is, they

483
00:38:38.159 --> 00:38:44.639
arrive with their move, which are
usually their suitcases and few things, that

484
00:38:44.679 --> 00:38:47.800
is, already ready to dwell.
Yeah, I mean, we specify everything

485
00:38:47.880 --> 00:38:58.639
up to whites, bathroom accessories,
all WOW is amazing, it' s

486
00:38:58.760 --> 00:39:01.400
an extremely complete job. Yeah,
Wow' s amazing, he' s

487
00:39:01.599 --> 00:39:07.159
toasty, yeah, he' s
cute, very cute, worky, yeah,

488
00:39:07.360 --> 00:39:08.000
a little bit, yeah. You
don' t really hear that.

489
00:39:08.079 --> 00:39:13.360
But it' s really something you' re passionate about and it' s

490
00:39:13.480 --> 00:39:15.800
a plus because it does it all
over the world. So you know clearly

491
00:39:15.800 --> 00:39:20.519
how there are different scopes totally and
now it is, because until very n

492
00:39:20.719 --> 00:39:22.480
give you and as far as you
want, yes, you almost made him

493
00:39:22.559 --> 00:39:25.519
dinner yourself, but it is very
good. It' s very good your

494
00:39:25.599 --> 00:39:28.960
reach and it' s very high. There' s a father, yes,

495
00:39:29.119 --> 00:39:31.079
then I happen to be from the
hotel in Chihuahua, they keep writing

496
00:39:31.159 --> 00:39:36.679
to me, they don' t
change the administration and you pass me the

497
00:39:36.679 --> 00:39:39.400
contact of the charulitas, of tea
ay you seem to know of the contact

498
00:39:39.440 --> 00:39:44.079
of the whites, of the beds, of the suites, but of the

499
00:39:44.519 --> 00:39:45.119
dubet of I don' t know
what, but because all that we specify.

500
00:39:45.360 --> 00:39:50.199
Wow, what a father, but
well, what, cute, what

501
00:39:50.199 --> 00:39:52.920
' s so funny. Hey,
what a father and who your five favorite

502
00:39:52.920 --> 00:39:57.199
architects are. Oh, I knew
you were gonna ask me that. Who

503
00:39:57.280 --> 00:40:01.199
knows, because I' m very
bad at lists and I' m very

504
00:40:01.280 --> 00:40:07.119
changing, but look at Mexican architects. I' m a big fan of

505
00:40:07.119 --> 00:40:12.239
the work of Kallage, Alberto Callachi. I have been in some of his

506
00:40:12.239 --> 00:40:16.880
projects, both commercial, obviously,
as private, i e residential, and

507
00:40:16.880 --> 00:40:23.239
level of solution and detail and everything, and at the same time of frank

508
00:40:23.480 --> 00:40:29.800
elements as inside a space I love, i e, how he manages to

509
00:40:30.800 --> 00:40:31.719
dress it very architecturally, then it
seems to me that he is a great

510
00:40:31.719 --> 00:40:37.119
architect. There' s an office
in the United States called Abroco, which

511
00:40:37.159 --> 00:40:40.760
is four partners, three men of
a woman, and I don' t

512
00:40:40.760 --> 00:40:45.599
remember their names. I don'
t know them personally, but the work

513
00:40:45.840 --> 00:40:52.519
they do fascinates me and they do
have like all this ability to do like

514
00:40:52.519 --> 00:40:57.960
all the branding, that is,
they range from graphic design, marketing,

515
00:40:59.559 --> 00:41:04.920
the concept to all the elements,
not just to the project as such.

516
00:41:05.719 --> 00:41:12.159
Above all, they do well interior
design, and I like Jabobusherberg very much,

517
00:41:12.320 --> 00:41:17.000
I also like that they are architects, but above all they do interior

518
00:41:17.000 --> 00:41:27.480
design as well and I owe you
two still, but what I can tell

519
00:41:27.519 --> 00:41:28.880
you is that they don' t
come to mind right now. I know

520
00:41:28.920 --> 00:41:31.639
one that you' re following a
lot in instagram right now or that you

521
00:41:31.679 --> 00:41:39.519
' re pretty much in his magnifying
glass. No, well, a lot

522
00:41:39.559 --> 00:41:45.639
of rockstars I really like their work. Well, I don' t mean

523
00:41:45.280 --> 00:41:49.760
spaches, yes, yes, very
big ones, but maybe I' ll

524
00:41:49.800 --> 00:41:52.119
take those three years. Is that
all right? All right? It'

525
00:41:52.199 --> 00:41:55.920
s like because and not and I
understand this part of me very changing and

526
00:41:57.000 --> 00:41:59.320
I think it goes to all the
Argidics. We are not the same architects

527
00:41:59.320 --> 00:42:01.360
all the time as the stages.
And I' m going to interrupt you

528
00:42:01.480 --> 00:42:04.960
because yes, I have one that
I really like, which is Lina Bobardi.

529
00:42:05.719 --> 00:42:07.639
All right, all right, I' m going on a date,

530
00:42:07.920 --> 00:42:09.719
Lina, all right, she'
s very pretty. Yeah, but yeah.

531
00:42:09.880 --> 00:42:15.880
Then, well, you' re
like discovering. Yeah, we don

532
00:42:15.960 --> 00:42:20.519
' t always have different stages.
Then let' s discover, let'

533
00:42:20.519 --> 00:42:22.639
s leave certain stages, starting others. Then our tastes change, yes,

534
00:42:23.079 --> 00:42:28.039
even our own architecture. No,
it' s not the same Barragán of

535
00:42:28.039 --> 00:42:30.519
Guadalajara as here in Mexico City.
Not then is father. I' m

536
00:42:30.599 --> 00:42:34.480
very pleased with it. Hey,
how cute? It' s so nice

537
00:42:34.480 --> 00:42:36.000
of you to be here with us
on my radio. Please, don'

538
00:42:36.039 --> 00:42:37.639
t be the last time. It' s the first time, but not

539
00:42:37.760 --> 00:42:39.320
the first last time and it won' t be the wit. Please,

540
00:42:39.960 --> 00:42:44.559
hey, what would you say to
the new generations of architects that yes,

541
00:42:44.599 --> 00:42:49.639
like you, they' re jumping
to have their own office or they'

542
00:42:49.639 --> 00:42:59.159
re thinking about it. What would
you say to them? I' d

543
00:42:59.239 --> 00:43:01.840
tell them there' s no impossible. So no, I mean, I

544
00:43:01.880 --> 00:43:06.800
don' t know or queen,
but you do have to have a little

545
00:43:06.800 --> 00:43:12.039
experience. So, if you make
the straight jump to start your projects alone,

546
00:43:12.559 --> 00:43:15.679
you have to maybe, because you
surround yourself like a team. I

547
00:43:15.679 --> 00:43:22.039
mean. I am referring to the
subject as an indestructive execution that at the

548
00:43:22.079 --> 00:43:28.280
same time goes circularly back to the
theme of design, because in order to

549
00:43:28.320 --> 00:43:30.880
design, you have to know how
it is done to facilitate the design?

550
00:43:31.199 --> 00:43:35.519
You need to know how it will
be executed, both at the level of

551
00:43:35.519 --> 00:43:39.079
interior design and at the level of
architecture. So this one if you have

552
00:43:39.119 --> 00:43:45.840
a chance to work in an office
before, a couple of offices, two

553
00:43:45.840 --> 00:43:46.679
or three offices, which I didn' t do, for example. But

554
00:43:47.360 --> 00:43:52.519
I think that' s like a
great learning. Not because, apart from

555
00:43:52.719 --> 00:43:59.400
each study, each company has its
modus operandi and you learn like many things,

556
00:44:00.280 --> 00:44:05.400
both administrative operatives, even if you' re a sketch artist, you

557
00:44:05.400 --> 00:44:07.599
know how it works. No,
and that' s a great school.

558
00:44:07.760 --> 00:44:13.000
I mean, I think it would
be the ideal now if you don'

559
00:44:13.079 --> 00:44:15.880
t want to or can' t
or wasn' t given to you or

560
00:44:15.920 --> 00:44:16.360
then you finished the race and it' s already taking care of you.

561
00:44:16.480 --> 00:44:21.519
Your aunt a project because you don' t like to make it clear,

562
00:44:22.920 --> 00:44:28.159
but I would recommend that you support
yourself as a construction team that is good

563
00:44:28.239 --> 00:44:31.840
or literal is a master of works
or a good plumber that you can ask

564
00:44:32.000 --> 00:44:37.039
him how we solve this, because
that' s how I learned in the

565
00:44:37.159 --> 00:44:42.800
work ok then came the master of
works that, by the way, that

566
00:44:42.880 --> 00:44:50.280
teacher already retired, but he was
very good, but he was very culling

567
00:44:50.400 --> 00:44:52.000
and with me more, because I
think he saw me more chavita than he

568
00:44:52.039 --> 00:44:55.000
was and saw me woman. And, indeed, I had no experience in

569
00:44:55.079 --> 00:44:59.480
works. If I already had my
office, but I had no work experience.

570
00:45:00.079 --> 00:45:04.440
And it' s not the same, and I learned a lot,

571
00:45:04.519 --> 00:45:07.079
that is, but from their doubts, and their doubts were so that I

572
00:45:07.119 --> 00:45:13.360
would answer wrong and do wrong,
surely and say so the architect told me.

573
00:45:14.719 --> 00:45:16.320
Then I told him I never know
I' ve ever done this.

574
00:45:16.480 --> 00:45:19.639
I don' t know or I' m not getting it. I mean,

575
00:45:19.719 --> 00:45:24.239
let' s go to the roof, because I don' t understand

576
00:45:24.360 --> 00:45:29.679
this no and very simple details of
masonry, two not that you learn on

577
00:45:29.679 --> 00:45:32.960
site. Then yes, you learn
about practice. And all this is going

578
00:45:34.000 --> 00:45:39.599
to be one of the important points, as it is to design well not

579
00:45:39.639 --> 00:45:45.360
and goes as in a circle of
hand practice and execution. Then you have

580
00:45:45.360 --> 00:45:47.840
to learn each day, learn more, if you can learn it from someone

581
00:45:47.880 --> 00:45:54.519
you work with earlier. Better.
There is an administrative issue that is important.

582
00:45:55.639 --> 00:45:59.960
Then don' t throw it in
a broken sack I say that basic

583
00:45:59.960 --> 00:46:04.199
administration. I think anyone with a
certain mental order, because they can do

584
00:46:04.199 --> 00:46:08.360
it in a basic way when it' s starting out, but they are

585
00:46:08.360 --> 00:46:13.199
very rigorous, both with their expenses, that is, with their income,

586
00:46:14.000 --> 00:46:19.639
their discharges that always imitate a receipt, either for a payment that they received

587
00:46:19.719 --> 00:46:22.480
or a payment this they are going
to give to someone, that is,

588
00:46:22.679 --> 00:46:28.960
maybe it sounds basic and silly,
but you won' t believe it how

589
00:46:29.000 --> 00:46:32.440
many people already with medianito offices,
then neither receipts have and if there is

590
00:46:32.440 --> 00:46:35.559
how much you gave him. They
were already aiming, who knows where in

591
00:46:35.679 --> 00:46:42.239
a little book. No. Then
bringing order to projects is indispensable. Then

592
00:46:42.360 --> 00:46:45.679
everything has to be signed. No, no, no, no, no,

593
00:46:46.039 --> 00:46:47.400
no, no, no, no, no, no, no,

594
00:46:47.400 --> 00:46:47.400
no, no, no, no, no, no, no, no,

595
00:46:47.400 --> 00:46:47.400
no, no, no, no, no, no, no,

596
00:46:47.400 --> 00:46:52.599
no, no. It is indispensable
and they will say ay, but we

597
00:46:52.639 --> 00:46:58.079
are super quates and already told me
that yes twenty times there are no projects

598
00:46:58.400 --> 00:47:00.360
that are very fast of execution,
that is, of projects and execute,

599
00:47:00.559 --> 00:47:05.599
And there are projects that take from
that the client approved you, the space,

600
00:47:06.360 --> 00:47:07.719
the material, the coating, the
furniture, the closet, whatever.

601
00:47:08.360 --> 00:47:14.079
It' s been a year,
a year and a half until people see

602
00:47:14.199 --> 00:47:15.679
it again and many times it'
s happened to me there. It'

603
00:47:15.679 --> 00:47:19.079
s not me, it' s
not me, it' s not me,

604
00:47:19.400 --> 00:47:20.880
I didn' t ask for it
no more, that marble wasn'

605
00:47:20.880 --> 00:47:22.159
t me. He was no different. No, I mean, he remembered,

606
00:47:22.320 --> 00:47:25.800
he was the one who knows how. And then you have to have

607
00:47:25.840 --> 00:47:32.400
everything signed. Then the subject of
order is important. Yes, and although

608
00:47:32.480 --> 00:47:38.639
they don' t need to have
this paper labeled, whatever it is,

609
00:47:38.840 --> 00:47:43.599
but have it in writing. Yes, it has been noticed then that one

610
00:47:43.639 --> 00:47:47.119
is the creative part, the other
is the administrative part and the other,

611
00:47:47.159 --> 00:47:52.039
that it is important is that we
have to learn to collect our work.

612
00:47:52.639 --> 00:47:59.800
True, and our work therefore is
worth different, that is, especially in

613
00:47:59.760 --> 00:48:02.400
this country where the table of the
college architects, because the truth is that

614
00:48:02.400 --> 00:48:07.800
no, well, it is a
base, but it is not a reality.

615
00:48:07.239 --> 00:48:12.920
So, in fact, every firm
charges what it wants, I'

616
00:48:12.920 --> 00:48:15.119
m not saying it from a banal
point of view, well, what it

617
00:48:15.119 --> 00:48:22.000
wants, what it can and what
it takes to charge clearly according to its

618
00:48:22.039 --> 00:48:24.400
expenses, to its creativity, to
its ingenuity. I know then, how

619
00:48:24.519 --> 00:48:30.719
it can be a little abstract.
Not that it is the creative theme how

620
00:48:30.800 --> 00:48:37.639
it is measured, because, in
fact, a more creative architect becomes more

621
00:48:37.679 --> 00:48:45.079
popular, more famous, there is
more demand and because it can charge more,

622
00:48:45.400 --> 00:48:46.519
because of course, it cannot charge
what it wants, it is not

623
00:48:46.599 --> 00:48:51.679
a somewhat artistic topic. Then,
now the asking is the giving and there

624
00:48:51.679 --> 00:48:55.599
will already be those who want to
pay more, less, etcetera. But

625
00:48:55.719 --> 00:49:00.960
there are basic expenses. No,
then they have to have a list of

626
00:49:00.079 --> 00:49:06.159
their expenses, i e, whether
they plot inhaus things or that they blow

627
00:49:06.239 --> 00:49:09.840
things up, that they are sent
to plot, computers, gasoline, this,

628
00:49:10.800 --> 00:49:15.639
transports, the drafter or the cartoonists, this is, even if it

629
00:49:15.719 --> 00:49:21.199
is small, because usually you need
one or two more people to help you

630
00:49:21.239 --> 00:49:27.679
or at work tons that have very
well as defined those fixed expenses, not

631
00:49:27.719 --> 00:49:32.199
that apart, they are allocated a
salary for them within that project. I

632
00:49:32.199 --> 00:49:36.199
mean, no, because how much
my time is worth, I say I

633
00:49:36.280 --> 00:49:38.679
' m just a graduate, how
much they would pay me in an office,

634
00:49:38.840 --> 00:49:42.800
because maybe that' s the minimum
that I want to earn a month

635
00:49:42.800 --> 00:49:45.360
in this project. How many months
will it take me to design it.

636
00:49:45.679 --> 00:49:49.639
Not two, and well, a
profit. No, I mean, I

637
00:49:49.639 --> 00:49:51.679
have to win them something. Fifteen
percent, twenty percent, thirty percent getting

638
00:49:51.760 --> 00:49:57.400
a little guard. No. So
neither did anyone tell me how and to

639
00:49:57.559 --> 00:50:00.480
date, I honestly don' t
know about a formula, that is,

640
00:50:00.519 --> 00:50:05.880
every new project that comes to me, yes, it serves me to compare

641
00:50:05.920 --> 00:50:08.679
it with the previous project. But
I kind of make another new formula,

642
00:50:09.079 --> 00:50:13.280
you know, and I say maybe
here the reguries took us longer this or

643
00:50:13.320 --> 00:50:15.800
in the end they were more corrections. Then I better consider from now on

644
00:50:15.920 --> 00:50:21.559
two more corrections, because it always
happens and that time how much it cost

645
00:50:21.559 --> 00:50:24.599
me. No, yes, yes, truths, because it is not easy,

646
00:50:25.280 --> 00:50:28.679
but literal, at least, they
have to know how much it will

647
00:50:29.159 --> 00:50:35.280
cost them real on one or two
salaries, in gasoline, in time,

648
00:50:37.239 --> 00:50:40.119
in goings and taken from samples.
Or I know then, because I don

649
00:50:40.199 --> 00:50:44.400
' t know that you' re
not suffixed and that you don' t

650
00:50:44.400 --> 00:50:46.199
want to find the table of how
much to charge, because you' re

651
00:50:46.199 --> 00:50:51.920
not going to find it. But
you see how much your time is worth

652
00:50:52.000 --> 00:50:55.000
if you assign a salary and you
have a salary assigned to the people who

653
00:50:55.039 --> 00:51:00.400
are collaborating with us, of course
not then, like those three things do

654
00:51:00.440 --> 00:51:05.199
me good, yes, well important, yes, yes. And an extra,

655
00:51:05.760 --> 00:51:08.800
because we don' t cut our
creativity because we' re usually very

656
00:51:08.800 --> 00:51:13.599
creative in school, which is the
first thing I talked about at the beginning

657
00:51:13.639 --> 00:51:16.000
and so one comes out of reality. And because it already gives you the

658
00:51:16.119 --> 00:51:21.159
budget, the time delivers the customer, grinche, etcetera, etcetera. No,

659
00:51:22.039 --> 00:51:28.320
then this same elizabeth heon then says
I don' t care, bitch

660
00:51:28.400 --> 00:51:30.920
put them on a shelf whatever it
is. You know, I' m

661
00:51:30.960 --> 00:51:35.880
not designing shelves for that corner anymore. No, but not because all the

662
00:51:35.960 --> 00:51:38.320
details, that is, in the
end they do count when you are in

663
00:51:38.400 --> 00:51:43.119
the process and in the rush and
you stress and sometimes you don' t

664
00:51:43.159 --> 00:51:46.599
want to complicate and sometimes there are
ideas, because it will take us a

665
00:51:46.639 --> 00:51:51.880
lot more time to solve, because, because it' s an idea that

666
00:51:51.880 --> 00:51:52.360
you don' t know how to
execute. And you' re looking with

667
00:51:52.400 --> 00:51:58.280
a supplier and another supplier and something
different. But because that difference, because

668
00:51:58.360 --> 00:52:02.119
it can be the distinctive one it
could be that those who help you to

669
00:52:02.199 --> 00:52:07.960
the following projects, try to keep
proposing new or different things, or disruptive

670
00:52:07.960 --> 00:52:14.159
or more functional. Not then,
like not getting tired of the day to

671
00:52:14.280 --> 00:52:20.840
day and the stress of everything that
leads to carrying an office and leaving one

672
00:52:20.920 --> 00:52:27.079
side the creative, but keeping as
our creative Guinea. I totally agree.

673
00:52:27.719 --> 00:52:30.119
Lis a thousand thanks for being here
with us on D Radio that last time

674
00:52:30.199 --> 00:52:36.039
please, and we remain in touch
thanks to the audience for listening to us.

675
00:52:36.880 --> 00:52:39.760
Listen to all the podcasts of the
new season and also the past.

676
00:52:39.800 --> 00:52:45.679
They can be found on all music
streams, such as Spotify, Amazon,

677
00:52:45.760 --> 00:52:50.519
Google, dezer all. There'
s no excuse they can' t hear

678
00:52:50.519 --> 00:52:52.719
us, so they can find them
there. They' re already going into

679
00:52:52.760 --> 00:52:54.800
the new programs, so alert everyone
because they' re already going into the

680
00:52:54.880 --> 00:53:00.840
new radio announcers and lis. Thank
you very much, very much already.

681
00:53:00.880 --> 00:53:04.400
On the contrary, Karen, very
happy to be here and reach out to

682
00:53:04.480 --> 00:53:08.960
your entire audience. Not much,
then, because I hope it will entertain

683
00:53:09.039 --> 00:53:15.239
you and serve you something like this, share a little bit of this way.

684
00:53:15.360 --> 00:53:17.679
No, thank you very much.
I' m sure you are,

685
00:53:19.079 --> 00:53:22.039
because your trajectory is incredible. Really
follow your work, your social networks with

686
00:53:22.079 --> 00:53:28.880
that, because they are instagrat your
blapado, with script under architecture, guide

687
00:53:28.960 --> 00:53:34.679
under perfect interiorism and there we go
uploading our sopdates very well, so follow

688
00:53:34.719 --> 00:53:38.440
it to see your work. They
know her and this one, for they

689
00:53:38.480 --> 00:53:40.480
follow their day to day. So
do I. Thank you very much,

690
00:53:40.599 --> 00:53:44.960
thank you to the audience and,
please, come and take a little turn

691
00:53:45.000 --> 00:53:49.039
here. He collaborated here on the
street of Sanluis Potosí one hundred and thirteen

692
00:53:49.119 --> 00:53:51.960
in the Colonia Roma to come to
see the show room, which is full

693
00:53:52.280 --> 00:53:54.079
of high design furniture. Come for
a ride. Thank you, Leash,

694
00:53:54.639 --> 00:53:57.519
thank you audience. Bye bye bye

