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This is one of the biggest things
that can stop experts from standing out online,

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especially if you have studied your topic
for a while and you know it

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really well. It can be really
hard to put yourself in the shoes of

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your ideal client who does not have
all of the experience and the knowledge that

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you do. Welcome to Imperfect Action. I'm Steph Taylor. For years,

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I read all the books, downloaded
all the freebies, and did all the

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courses, but it wasn't until I
started taking imperfect action that my business had

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its first million dollar Here. Imperfect
Action is about doing things before you're ready,

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prioritizing consistent action over perfect action,
and moving forward even when you're not

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sure you're doing it right. On
this show, you can expect mindset advice,

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actionable marketing tips and strategies to build
a business that brings you more profit,

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more freedom, and even more joy. You want the list to get

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my daily businesses. Every day,
I'll send you a bite size prompt designed

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to help you grow your business in
a more intentional way. Sign up at

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Steph Taylor dot Co, forward slash
DBB, or at the link in the

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show notes. Hey, welcome back
to in Perfect Action. This is episode

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seven hundred and eighty three. Today
I'm sharing seven questions to get crystal clear

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on your messaging because one of the
easiest ways to stand out online is to

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get really clear on who you are
talking to and how you are articulating your

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offers and your brand as a whole. Because if you can get the right

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message in front of the right people
at the right time, that's when they're

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going to stop scrolling and they're going
to pay attention. So the very first

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question to ask to get clear on
your messaging is who is your ideal client?

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Really? Now, if I had
a dollar for every time that somebody

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answered this question with you know,
she's thirty five to forty five, lives

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in Australia, and she either runs
her own business or she works in corporate

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job. That's not your ideal client. That's a target market. And it's

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great that you know your target market, but addressing a group of people is

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always going to sound way more wishy
washy than if you're talking to one specific

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ideal client. Now, your ideal
client is one person, and you will

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probably have a slightly different ideal client
for each of your offers. For example,

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my ideal client for each of my
offers is roughly the same person,

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but she's at different stages of her
business. And I found that the best

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way to actually pick your ideal client
is to look back at your offers and

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ask who did I enjoy working with
the most, who took action and got

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the best results. What was it
about this person that made me enjoy working

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with them? Or what was it
about this person that made them take action

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and get those results? And it
probably wasn't the fact that their age thirty

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five to forty five and live in
Australia. Okay, question number two?

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Who is not your or ideal client? It can feel really hard to say

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no to potential clients, especially if
you are struggling to make sales or if

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cash flow is a little bit down. But working with someone who's not your

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ideal client that could be incredibly painful, and often it means that they don't

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actually get the dream results, the
ideal results. So a great way to

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think of this is in terms of
red flags. What are some characteristics or

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traits that would make someone not get
the desired result from working with you?

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Or what red flags would they have
that would make them unpleasant to work with?

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And if you have any clients in
the past that you haven't enjoyed working

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with or that struggle to get the
results, what was it about them that

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you didn't enjoy or what was it
about them or what actions did they not

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take that meant they didn't get the
results? Okay, Question number three,

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what is going on in your ideal
client's life right now? This is where

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you get to put yourself in there, choose, and you get to really

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empathize with what is going on for
them, what they are experiencing. I

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love to do this exercise as if
I'm telling a story about their day or

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their week. What does it look
like when they wake up in the morning,

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What does their day look like?
What are the thoughts and feelings and

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stories that are running through their mind? This exercise allows us to meet our

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ideal client where they are at,
rather than where we want them to be.

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And if we can meet them where
they're at, then they'll feel seen,

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they'll feel understood, and they're much
more likely to pay attention to what

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you are actually saying. Okay,
number four, what problem do you solve

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for your ideal client now? The
problem is not I help them to learn

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blah blah, blah, Okay,
people don't want to learn how to speak

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French. They want to be able
to confidently order a croissant in Paris.

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Right, So what are they actually
wanting and what is the real problem that

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is going on in their lives?
And why is this problem a problem?

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What does it really mean for them
that they are experiencing this problem? What

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is this problem stopping them from doing
or having or being? And then number

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five, how would your ideal client
describe this problem in their words? Because

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what you, as the expert know
to be the problem is often going to

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be really different to how your ideal
client experiences the problem or describes the problem

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in their own language. And if
you try to talk to them in your

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expert language, they're not going to
pay attention. They're going to just keep

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scrolling. So a lot of the
time, if you are posting things online

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or you're emailing your list and you're
noticing that it's just kind of falling flat.

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It might be that you're not meeting
them where they are at. You're

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meeting them where you think they are
at, which is actually very different to

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what they are experiencing right now.
Now, this is one of the biggest

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things that can stop experts from standing
out online, especially if you have studied

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your topic for a while and you
know it really well. It can be

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really hard to put yourself in the
shoes of your ideal client who does not

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have all of the experience and the
knowledge that you do. It can be

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really hard to meet them where they're
at and speak their language. Okay,

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number six, what is the solution
to their problem? Now, the solution

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is not coaching, not an online
course, but rather what is your unique

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approach to solving the problem? Is
it maybe a unique framework that you have.

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Is it your signature methodology, your
philosophy, your style, your approach.

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In other words, why should someone
come to you to solve their problem

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rather than any of your competitors,
Because chances are you are not the only

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person who is solving the same problem. You might be the only one delivering

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this particular solution, and in that
case you need to sell them on why

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your solution is going to work better
than the other solutions. And then question

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number seven, what is the transformation
you deliver for your ideal client? So

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when somebody buys from you, whether
it's coaching, a course, a membership,

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whatever it is, what they're really
buying is a future version of themselves.

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So rather than spending all this time
talking about the features and the benefits

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of your offer, how might you
share a little bit more about the transformation

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that is waiting for them on the
other side? How can you show them

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what is possible for them? How
might you inspire them with the future that

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they could have? Right so,
here we have it seven questions to help

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you stand out online. Number one, who is your ideal client really?

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Number two? Who is not your
ideal client? Number three? What is

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going on in their life right now? Number four? What problem do you

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solve for them? Number five?
How would your ideal client describe the problem

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in their words? Number six?
What is the solution to their problem?

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And number seven, what is the
transformation you deliver for your ideal client?

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If you have learned anything from this
show, this episode, or any of

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my past I'd really appreciate it if
you took thirty seconds to leave a quick

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rating and a review. I read
all of them. They get delivered into

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my inbox every Tuesday morning. I
get a little round up of new reviews,

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and it is the highlight of my
week reading them because I spend a

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lot of time creating these podcast episodes, and sometimes I feel like it's just

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me talking into a microphone, staring
at a computer screen. So I love

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knowing that there are actual humans.
I love knowing what you've learned. So

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please take the thirty seconds leave me
a review. It means so much to

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me when you do that. Thank
you so much for listening. Catch you

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next time.