This is one of the biggest things that can stop experts from standing out online,
especially if you have studied your topic for a while and you know it
really well. It can be really hard to put yourself in the shoes of
your ideal client who does not have all of the experience and the knowledge that
you do. Welcome to Imperfect Action. I'm Steph Taylor. For years,
I read all the books, downloaded all the freebies, and did all the
courses, but it wasn't until I started taking imperfect action that my business had
its first million dollar Here. Imperfect Action is about doing things before you're ready,
prioritizing consistent action over perfect action, and moving forward even when you're not
sure you're doing it right. On this show, you can expect mindset advice,
actionable marketing tips and strategies to build a business that brings you more profit,
more freedom, and even more joy. You want the list to get
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Steph Taylor dot Co, forward slash DBB, or at the link in the
show notes. Hey, welcome back to in Perfect Action. This is episode
seven hundred and eighty three. Today I'm sharing seven questions to get crystal clear
on your messaging because one of the easiest ways to stand out online is to
get really clear on who you are talking to and how you are articulating your
offers and your brand as a whole. Because if you can get the right
message in front of the right people at the right time, that's when they're
going to stop scrolling and they're going to pay attention. So the very first
question to ask to get clear on your messaging is who is your ideal client?
Really? Now, if I had a dollar for every time that somebody
answered this question with you know, she's thirty five to forty five, lives
in Australia, and she either runs her own business or she works in corporate
job. That's not your ideal client. That's a target market. And it's
great that you know your target market, but addressing a group of people is
always going to sound way more wishy washy than if you're talking to one specific
ideal client. Now, your ideal client is one person, and you will
probably have a slightly different ideal client for each of your offers. For example,
my ideal client for each of my offers is roughly the same person,
but she's at different stages of her business. And I found that the best
way to actually pick your ideal client is to look back at your offers and
ask who did I enjoy working with the most, who took action and got
the best results. What was it about this person that made me enjoy working
with them? Or what was it about this person that made them take action
and get those results? And it probably wasn't the fact that their age thirty
five to forty five and live in Australia. Okay, question number two?
Who is not your or ideal client? It can feel really hard to say
no to potential clients, especially if you are struggling to make sales or if
cash flow is a little bit down. But working with someone who's not your
ideal client that could be incredibly painful, and often it means that they don't
actually get the dream results, the ideal results. So a great way to
think of this is in terms of red flags. What are some characteristics or
traits that would make someone not get the desired result from working with you?
Or what red flags would they have that would make them unpleasant to work with?
And if you have any clients in the past that you haven't enjoyed working
with or that struggle to get the results, what was it about them that
you didn't enjoy or what was it about them or what actions did they not
take that meant they didn't get the results? Okay, Question number three,
what is going on in your ideal client's life right now? This is where
you get to put yourself in there, choose, and you get to really
empathize with what is going on for them, what they are experiencing. I
love to do this exercise as if I'm telling a story about their day or
their week. What does it look like when they wake up in the morning,
What does their day look like? What are the thoughts and feelings and
stories that are running through their mind? This exercise allows us to meet our
ideal client where they are at, rather than where we want them to be.
And if we can meet them where they're at, then they'll feel seen,
they'll feel understood, and they're much more likely to pay attention to what
you are actually saying. Okay, number four, what problem do you solve
for your ideal client now? The problem is not I help them to learn
blah blah, blah, Okay, people don't want to learn how to speak
French. They want to be able to confidently order a croissant in Paris.
Right, So what are they actually wanting and what is the real problem that
is going on in their lives? And why is this problem a problem?
What does it really mean for them that they are experiencing this problem? What
is this problem stopping them from doing or having or being? And then number
five, how would your ideal client describe this problem in their words? Because
what you, as the expert know to be the problem is often going to
be really different to how your ideal client experiences the problem or describes the problem
in their own language. And if you try to talk to them in your
expert language, they're not going to pay attention. They're going to just keep
scrolling. So a lot of the time, if you are posting things online
or you're emailing your list and you're noticing that it's just kind of falling flat.
It might be that you're not meeting them where they are at. You're
meeting them where you think they are at, which is actually very different to
what they are experiencing right now. Now, this is one of the biggest
things that can stop experts from standing out online, especially if you have studied
your topic for a while and you know it really well. It can be
really hard to put yourself in the shoes of your ideal client who does not
have all of the experience and the knowledge that you do. It can be
really hard to meet them where they're at and speak their language. Okay,
number six, what is the solution to their problem? Now, the solution
is not coaching, not an online course, but rather what is your unique
approach to solving the problem? Is it maybe a unique framework that you have.
Is it your signature methodology, your philosophy, your style, your approach.
In other words, why should someone come to you to solve their problem
rather than any of your competitors, Because chances are you are not the only
person who is solving the same problem. You might be the only one delivering
this particular solution, and in that case you need to sell them on why
your solution is going to work better than the other solutions. And then question
number seven, what is the transformation you deliver for your ideal client? So
when somebody buys from you, whether it's coaching, a course, a membership,
whatever it is, what they're really buying is a future version of themselves.
So rather than spending all this time talking about the features and the benefits
of your offer, how might you share a little bit more about the transformation
that is waiting for them on the other side? How can you show them
what is possible for them? How might you inspire them with the future that
they could have? Right so, here we have it seven questions to help
you stand out online. Number one, who is your ideal client really?
Number two? Who is not your ideal client? Number three? What is
going on in their life right now? Number four? What problem do you
solve for them? Number five? How would your ideal client describe the problem
in their words? Number six? What is the solution to their problem?
And number seven, what is the transformation you deliver for your ideal client?
If you have learned anything from this show, this episode, or any of
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