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This is Inside the Vegas Huddle,
your podcast connection to the events and initiatives

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led by the Las Vegas Super Bowl
fifty eight Host Committee in advance of the

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big game at Allegiance Stadium. Welcome
to Inside the Vegas Huddle. Welcome back

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to Inside the Vegas Huddle, your
podcast dedicated to all things super Bowl fifty

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eight. I'm Joanna Bowman with iHeartRadio, and I'm Chris Matthews with Channel eight

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KLSTV here in Las Vegas. Boy, Joanna, how exciting is this as

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we count down now lesson a month
away from Super Bowl Week? It has

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flown by. I feel like there
were the Holidays in the mix, if

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one was in the mix, and
now we're here and it's the talk of

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the town. So we have the
expert on all things super Bowl fifty eight.

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Sam Jeoffrey, Las Vegas Super Bowl
Host Committee CEO and President, joining

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us again. Welcome Sam. Thank
you for having me, so you got

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to fill us in on all of
the details, all this stuff everybody needs

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to know. The countdown is on. We are officially in what we call

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the red zone now getting ready to
hopefully score the last few touchdowns between now

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and February. But yeah, it's
kind of a pencils down moment where we've

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started looking at uh we kind of
put a pause on being creative and saying,

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now we got to just start executing
on everything that we've planned or laid

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out for the past couple of years. So we're definitely in execution mode as

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well as, you know, playing
firemen a little bit, putting out some

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fires here and there. But thirty
days it once you at the playoffs,

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it happens overnight, So it's gonna
be fun. And I was just wondering

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as you walk around and as the
tourists and and just the locals walk up

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and down the strip and kind of
sense the Super Bowl feel, what will

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we start seeing now in the next
couple of weeks. Well, what you're

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not seeing is all the contractors and
NFL staff that are now boots on the

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ground here. People are in town
working starting on Monday right now after that

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last Raiders game, So we have
a lot of stuff going on behind the

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scenes. If you were to watch
the stadium from day to day from a

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window somewhere or a webcam or what
have you, you will start to see

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it transform. I likened it earlier
to what the convention center looks like right

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now for cees, what are normally
parking lots are going to become structures and

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decor and a whole festival, fairgrounds
environment around the Every square inch of that

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stadium is gonna get filled up over
the next few weeks, and the perimeter

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will go in place. You're gonna
see a couple of things happening around town,

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a couple of little enclosures to accommodate
things like the CBS set is under

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construction now at Blasio. It's gonna
be a great backdrop for that week long

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worth of broadcast that will happen.
CBS is gonna have not just sports,

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but news and talk, and I
think over forty hours of programming for them

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alone, plus accommodating their affiliates to
be able to come and do live shots.

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And so you're gonna see that pop
up. And then it'll probably won't

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be until after the championship game that
you really start to see a lot of

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the decor elements around the city,
whether that's wraps on bridges or installations here

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and there. You'll see some large
roma numerals start to pop up in surprise

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locations so there should be a lot
of things happening right after the championship game,

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but right now you'll get to see
it all being built firsthand. So

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exciting, so exciting, and you
guys have recently rolled out where it's live

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now the Note before you Go website
that people can check out and what's exactly

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on that page and what type of
information is provided there. So there's a

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couple of ways to get information.
One's going to be through the NFL one

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Pass app. So if you're going
to an event like Super Bowl Experience or

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Opening Night, the NFL has an
official app that'll have all the information that

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you need as an attendee of those
events. If you're local and you just

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want to know what's happening with little
things like word closures and or laning closures,

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the build out of the stadium.
The Note before you Go platform or

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our website will have information on daily
updates and maps and information on parking and

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different ways to get around. Will
be kind of a consolidated site for everything

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from public transportation to parking to best
ways to get from A to B.

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That's awesome. What is that website? Address? Lvsuper Bowl HC dot com,

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so LV is in Las Vegas Super
Bowl, as in this little event

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that we're putting on at HC,
as in Hostcommittee dot Com. I love

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that that's gonna be very helpful for
people because yeah, I think a lot

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of people are now just have questions. Yeah, lot locals and you don't

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other thing, sam is I didn't
realize so that the sweepstakes is still open

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where you can Vegas Sports Jackpot's still
love that until January twenty eighth. I

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believe you still buy your affle ticket
for a hundred bucks. And for those

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who don't know what it really is, because we've talked about it a couple

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times, but maybe they're new to
this podcast, they're listening and they'll say,

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what is that is the most phenomenal
thing ever? I talked about it

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io. So we partner with United
Way and just about every sports team or

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event in Las Vegas and twenty twenty
four to you're a pair of tickets,

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uh, to everything from starting with
Super Bowl, Raiders, every Raiders game,

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Nights games, ACES games, the
Rodeo, the NASCAR events, Formula

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one, the Las Vegas Bowl.
Uh. You tested me on the list

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because it's such a long list of
events. Aviators are in there and one

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hundred dollars raffle ticket. One winner
wins everything, so hundreds of sporting tickets.

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One winner will become the king of
Las Vegas and making it, making

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it rain with tickets to all their
family and friends. So I love that.

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Now I know a lot of people, at least some of the chatter

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that I've been hearing is there's a
lot of people wondering just because of what

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happened with f F one. Is
the transportation, especially with all the big

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events that you are rolling out with
Opening night and everything leading up. Ease

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people's minds a little bit about that
how easy is that going to be for

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people to find access to these events? A little different model than F one,

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where it was, you know,
a major closure of the strip,

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which they did a phenomenal job with
by the way, but you know those

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four days of strip closures was totally
different. We have something kind of similar

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to the stadium. There's a federally
mandated security perimeter that's built at around the

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stadium and that'll affect some definitely has
some road closures right around the stadium,

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but if you're not in that proximity, strip should remain relatively open if you're

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trying to get to work your hotel. Yeah, people coming from out of

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town. So that so the strip
will be nice and convenient. And of

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course I've been reading more about the
safety measures with that security fencing that's going

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around. You talk about that a
little bit more. Yeah, I mean,

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so for Super Bowl Sunday, there's
a there's a lockdown period beforehand bomb

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sweeps. It's the safest place in
the world to be on Super Bowl,

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so sure, I'll put it that
way. So, yeah, that that

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facilitates a hardened perimeter. That's get
that gets built out three hundred feet extending

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out three hundred feet from the stadium. So what that means is there is

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no parking at the stadium. Every
square inch of that within that perimeter is

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going to be programmed as either hospitality
space, the halftime show spaces, the

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CBS production space. Every square inch
of the stadium is going to be programmed.

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So once that parking goes away,
then we have some other options that

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will be a lot of drop off
and pickup zones for black cars, for

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shuttles, for buses. Fan parking
definitely available right across the street at the

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mandale Ba Garage, so kind of
informing everybody that for opening night, especially

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Monday night, if you're going to
see the two teams for the first time

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get interviewed by the media, there's
parking over at mandale Ba Garage discounted that

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night, as well as a Super
Bowl Experience which is there from Wednesday to

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Saturday. The big fan event that
we do, it's kind of a carnival,

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a super Bowl carnival at the Mandali
Bay Convention Center. Again, parking

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at the Convention Center garage there will
be discounted throughout the word week if you're

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a ticket holder there. So those
are the two big fan events. And

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if you're not getting dropped off or
taking the deuce or your favorite way to

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get to Mandalay Bay, which is
uh you know right there south side of

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the strip, easy to get to, shouldn't cause a lot of other disruptions

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there. It's going to be interesting
now to see what happens with now you

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mentioned the playoffs are here to start
to see who, hey, which are

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the teams can make it to Las
Vegas. You know we were talking about

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Dallas would be phenomenal. America's team
Baltimore would be great, I mean Detroit

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hasn't been to the I mean there's
there's a lot of cool Kansas City and

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there's some cool teams that could make
Las Vegas even more attractive for these fans.

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Well, you know we mentioned Las
Vegas. If you back in the

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day, if you couldn't go to
the game, this was the place to

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be. It still is and yeah, every every weekend. So that's what's

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gonna make this one really so much
so special is the fact that this incredible

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weekend every year here in Vegas is
not getting complimented with the actual Super Bowl

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on top of it. Yeah,
we could be more excited about that.

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What are you most excited about right
now with a month out? I think

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a month out right now, anxiety
probably outweighs excitement at this point, but

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he doesn't show it. Really just
excited to see it all come to life.

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Everything we've been working on on paper
to see how it becomes three D

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now, so we've been looking at
two D drawings for two years. Now

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we start to see things actually being
built out. So watching that stadium from

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day to day is gonna be really
interesting. It's gonna be a lot of

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fun. The countdown is on.
Sam Joffrey Thank you so much for all

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of the insider info countdown to Super
Bowl fifty eight. Thanks for having me,

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and we're back inside the Vegas Huddle. Chris under a month until the

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super Bowl. How that happened?
You know, it's he's a two eight,

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Sam Joffrey. He's so calm and
and this thing has been just wild

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for the last two years now and
now under a month away from the super

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Bowl, super Bowl fifty eight,
you know, his head's just spending now.

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Well, he did say I love
when you asked him about what his

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favorite thing is or what he's looking
forward to, and he's like, I

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just got to get rid of this
anxiety. That guy always what's cool as

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a cucumber. I don't know how
he does it, how he juggles everything.

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There's just so many different parts that
the Las Vegas Super Bowl Host Committee

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does, of course on a national
level, but on a local level too.

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So joining us right now we have
Myisha Boyce, Las Vegas super Bowl

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Host Committee Chief Community Engagement Officer.
Welcome. Thank you so much. This

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is phenomenal. And just so you
know, Sam is pretending. Absolutely he

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does a good job. He does
do a great job. He did win

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a Golden globe. So we are
very excited to learn more, Maisha about

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what you do. We know you
are very busy, but if you can

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just kind of give everybody listening a
little bit insider info into what programs and

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what experiences you're part of leading up
to the super Bowl. Absolutely, so,

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I have the distinct honor of representing
the Las Vegas community in liaison,

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acting as liaison between them and the
NFL to make sure that every corner of

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Las Vegas is touched in a positive
way with Super Bowl being here. So

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the programs that we oversee span from
you know, bringing in diverse businesses,

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to opportunities related to Super Bowl,
from NFL green events for environmental and sustainability,

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as well as our Legacy program which
gives grants to nonprofits here locally,

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and then just a range of corporate
social responsibility, which I'm happy to get

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into. Sounds like a lot on
your plate, It's fun. Yeah,

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you can't complain though. I mean
to see the impact that it's having on

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a daily basis on the people that
live here where it care and contribute here.

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Seeing that come back to them is
a joy. Did you even realize

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how much the NFL did in a
community prior to the Super Bowl, announcing

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they're going to come to Vegas and
now preparing all the volunteers, UNLB students

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helping out. It just seems like
it's been such a great community effort,

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which Sam says many times that they
was surprised how this community stepped up beyond

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his expectations. Absolutely. So.
I had the pleasure of seeing kind of

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the tail end of Super Bowl in
Phoenix to get kind of an idea of

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what to expect, but it was
nothing compared to actually being on the ground.

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And the energy in Las Vegas is
palpable. And so you know we

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talk about you know, you do
a call to action for people to show

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up, and that response is just
unbelievable. And I think that that's unique.

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I think that while other markets are
very excited about Super Bowl, I

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think Vegas does it best. Yeah. I was going to say a lot

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of your volunteer programs and when you
guys put out the call for these initiatives,

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you've had to cap the list because
the response was so great. Yes,

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And I've seen that across the board
for all of our programs. So

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whether it be our Business connect program, we're getting higher numbers than other markets,

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whether it be sponsors or those that
want to be a part of we're

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seeing we're seeing a larger response.
So I think it's across the board.

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Vegas is excited, very excited.
Now, are there any specific programs or

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efforts maybe aimed at underprivileged groups within
our Vegas community because there are a lot

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of nonprofits that need help and need
assist in so many organizations. Any that

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you can talk about with us today
specifically, Yeah, absolutely. I'd say

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that all of our programming touches underserved
populations, but it's not limited to But

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we talk about our partnership with Catholic
Charities where we've helped to issue funds for

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un housed to make sure that those
impacted by some of the movements from Super

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Bowl are supported anti trafficking efforts.
We have a partnership with Signs of Hope

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and they're working with all the local
organizations to make sure that there's awareness drawn

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there. We also have a partnership
with jen Youth, who has focused on

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food insecurity and a lot of Title
one schools are benefiting from no cost food

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carts that students can access in the
morning, so I mean, we can

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talk about the hundreds of ways that
folks are being impacted, but we want

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to make sure that underserved populations are
represented. Wow. How cool is it

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too? When you think about the
exposure that you get from the Super Bowl,

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from the local businesses, small businesses
who are able to get involved in

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the nonprofits. I think it's really
cool that there's so many eyeballs and now

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on this business, this nonprofit,
and that's pretty cool. Absolutely. And

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I think a lot of times when
you look at these big organizations, you

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think people are always seeking funding,
are always seeking some type of financial support.

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But what we are seeing on community
is can you shine a light on

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us? And what I think Super
Bowl does that's unique is that everybody's watching.

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Every time the name is mentioned,
you know, it turns ahead.

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And I think that that's really important
and very valuable. There's a lot of

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people doing good work at a grassroots
level that sometimes just shining in that spotlight

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their way can help them to,
you know, take off for the next

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ten years. Is there a specific
event or initiative that you have seen the

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locals really like just get very excited
for and go all in about. I

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think, well, maybe it's because
it's my personal passion. But small diverse

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business is just on fire. To
see these local mom and pop shops getting

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tailgate contracts and showing up to you
know, some of the VIP parties providing

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linens and flowers and photography and like
just to see that, you know,

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five person entity, you know in
some of the most valuable places. I

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think when you look at those Super
Bowl you know, the whole scheme of

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Super Bowl, like, I want
to be there. You're seeing small business

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there, and I believe that small
business is backbone of economy. It helped

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to get us through, you know, our recent troubles with COVID, and

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I'm like, it's so exciting to
see them rewarded at this level something so

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big. That's huge. She has
a great job because she gets to see

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all the smiles and all the happy
people, and the people are thrilled with

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the opportunities. I'm how great would
that be every small business? Hey,

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we get this, we're doing this. Thanks for picking up you know whatever.

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How great is that? It's phenomenal
And with you know the nonprofits,

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Yeah, like to change lives and
to have an opportunity to have any kind

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of input on what might impact somebody
that lives here in a positive way.

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It is the best job, so
there's no complaining on the end. That's

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incredible. Can you talk to us
a little bit about the Legacy Grant?

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Absolutely, so. Our NFL Legacy
Program is one that is implemented in every

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host city for all Super Bowls.
Ltimately, the NFL Foundation partners with the

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host of the Host Committee to identify
local nonprofits that should receive matching funds to

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increase efforts that are being done,
but not just an effort to you know,

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sell food tomorrow that's going to be
gone, but something that is going

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to have impact years and years down
the line. So that's why it's called

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the Legacy Program. It is how
can we pour into the local host community

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and see that impact the next time
the Super Bowl returns. And so with

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our Legacy Program, it we had
our pregame grant recipients already issued some awards

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and those are from some of our
high impact nonprofits that have been identified by

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some of the partner organizations of the
Host Committee. We've already been able to

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match one point two million in funding, and so now we're looking to give

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away another one point eight million in
grant funding through competitive grants, and these

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are non restrictive, which is very
very rare. A lot of times when

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nonprofits are going after grant opportunities,
they're very restrictive and they can only be

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used for certain things. Sure,
what NFL Foundation Host Committee are partnering to

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do is to identify those that are
making a difference in this community and pouring

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into them immediately without restriction. You
know, there's so many terrific people here

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in Las Vegas and my issue,
you're one of them. Because the NFL

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looked at you right and said,
hey, we can use you down the

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road at some different events, right, tell us about that. That's pretty

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cool. Well, I wonder if
it's top secret though right now maybe I

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don't know. I have no idea
what he's talking about. I know is

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that what is going on with the
Las Ages Super Bowl Host Committee and with

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Super Bowl fifty eight big impacts.
I want to talk a little bit more

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about the Legacy Grant because in studio
with my Isha right now is Cynthia Lewis,

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Special project manager for the Just One
Project. Welcome, Hi, thank

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you so much for having me.
We are so excited to talk with you.

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A little bit, because we know
that you have benefited from NFL legacy

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grants, if you first and foremost
can tell everybody a little bit more about

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the Just One Project and then how
that grant has affected your organization. Absolutely.

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So, the Just One Project is
a local five oh one C three.

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We've been around a brick and mortar
for just five short years, but

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our growth has been absolutely tremendous.
Our mission is to increase access to food

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resources and services to build a stronger
and healthier into a more connected community.

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That's awesome, Yeah, that's wonderful. So the legacy grant, what did

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that mean to the Just One Project? It's everything, especially when you have,

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you know, an organization like the
freaking super Bowl, you know,

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like we can say freaking on a
podcast. So I mean there's you know

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a lot of a lot of times
people don't know us yet. We're still

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tiny, but we're very mighty.
You know. We started again five years

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ago. We served our very first
client in February of twenty nineteen, and

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then our last year's number for twenty
twenty two because we're working on our report.

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Sure for this past year, we
serve two hundred and forty three thousand

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clients and so you know, our
growth has been insane, but again tiny

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but mighty. A lot of people
don't know about us, and so when

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an organization such as the super Bowl, can you know, kind of spotlight

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us and show us to those who
wouldn't know who we are. It's important

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and it's huge and it's makes such
a big difference for our organization. So

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the grant that we have received,
that was a match from Bank of Nevada,

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which was fantastic nice. I mean, we're able to use those into

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our programs to just continue serving.
And our biggest thing right now is building

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sustainability. No, you mentioned sustainability
with the super Bowl, the lasting impressions

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with how big this is. I
mean, this will extend beyond all super

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Bowls over it's done, It'll go
on be bigger and better that yeah,

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absolutely so, I mean combining funds
with the moneys we've already received, and

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if we were to be awarded the
you know, more legacy fending would I

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mean it would be huge for us. And Chris brought up a good point

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about that lasting impact of the host
Committee's assistance with your organization. How do

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you envision that going on? After
the super Bowl leaves town, we want

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to put roots here again. You
know, for the last five years we

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have been renting space, and you
know, it would be fantastic to have,

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you know, a home of our
own where we can you know,

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do our magic and create our magic
now. So that's that would be big

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for us. You know, you
always hear Las Vegas it's a it's a

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city and what two point three or
two point five million, yet it always

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has kind of that small town feel
where you have my back, I got

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your back, let's help you do
you get the sense the absolutely. So

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I was actually born and raised in
Toledo, Ohio, so kind of like

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a smaller scale city. And I've
been in Vegas for twenty one years,

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and so as a local, I
always tell people as a local, it's

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like I'm in Ohio because everyone and
sees each other, you have your backs.

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Like I'll be at the movies and
I will see my friend's kid and

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I will say I'll shoot a text
like, hey, you know, Casey

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is here, and she's like,
yeah, it's all good, but thanks

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for you know, thanks for watching
out. Or I'll get a text like

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I see your daughter, you know, walking around downtown summerlant is she is

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she good? Yeah, she's fine. She's with her friends. You know,

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it's nice to have that that connection
amongst your your friends and in our

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in our town. And then we
just get to have the Strip as our

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backyard and have all the funness of
of you know what Vegas has to offer

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here. Big city, small town. Yeah yeah, big city, small

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town vibes. Yeah. Absolutely,
It's fun to see, Uh, some

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of the nonprofits be affected by you
know what the Last Vegas super Bowl Host

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Committee has done and the Legacy Grant. Uh, And it's incredible and I

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know it means so much to so
many nonprofit organizations. Is there a specific

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message or thank you that you would
want to say, uh to the Las

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Vegas super Bowl Host Committee and the
Legacy Grant. Oh? Absolutely, I

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mean, we are absolutely grateful for
what we have received thus far. And

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again, if chosen for the Legacy
Grant, you can definitely count on us

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to put that money towards good use
for our community. You know, our

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three pillars that we have been you
know, we focused on food and security

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first, and then the county actually
came to us to do housing, which

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was fantastic and amazing and that has
really grown. And then with our youth

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program to be able to grow that
that program would be huge. It's such

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a special, special little secret that
we have, and just to build for

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our clients to have self sufficiency and
sustainability is really important. So I guess

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for both of you, what are
you guys hearing out in the community now

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with a month away from the Super
Bowl, from your friends, from your

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associates, from the different people that
run different nonprofits. What's kind of the

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buzz out there that you're hearing.
I think for me, everybody wants to

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be a part of it, and
so we're trying to find ways to carve

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out a corner for everyone. And
so when we hear from somebody in community,

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I haven't had that experience yet.
We're trying to make sure that we

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use these you know, last last
several weeks to make sure that they are

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And so I think that for me, the buzz is more Super Bowls coming.

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How can I be a part of
it if you haven't been a part

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of it already? Where can we
carve out a niche for you? I

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love that you're hearing anything out there, Oh for sure, of course,

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especially because I live here, so
all my friends that don't live here and

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they're like, oh my gosh,
can I come? Do you have an

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extra room? Can I stay with
you? Do you have tickets? A

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night's a deal? But it's really
cool. A lot of organizations are you

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know, getting out there and they're
coming, you know, to est to

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volunteer, and there's a lot of
groups that are coming into town specifically for

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Super Bowl and they are looking for
ways to get involved and help the community

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while they're here, which is really
awesome. Nice. So we've got some

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team building experiences that we have built
out specifically for organization that are traveling here

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for the Super Bowl. Are you
excited about the halftime entertainment? Yes,

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that's my that's my high school crush. Shout out to a mister Raymond.

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I'm movid. There's just so much
collaboration and excitement leading up to Super Bowl

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fifty eight right around the corner a
month away. Cynthia Lewis, Special project

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manager for the Just One Project.
Thank you so much for joining us today.

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And Myisha Boyce at Las Vegas Super
Bowl Host Committee, Chief Community Engagement

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00:25:33.200 --> 00:25:36.279
Officer, thank you for your time
and info. My honor and pleasure.

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Thank you for having us. Thank
you to the Super Bowl fifty eight Host

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Committee sponsors, Caesar's Entertainment, Inner
Mountain Health, Howard Hughes, sand Manuel

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00:25:45.759 --> 00:25:51.200
Band of Mission Indians. We'd also
like to thank our partners MGM Rewards,

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Allegian, UFC, PNC Bank,
FIBO, iHeartMedia, Bank of Nevada,

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Bank of America, MSG, sphere
Vichy and Southwest Gas