I love creating a launch specific lead magnet as the value. So this is
some kind of freebee that they get as a return for handing over their email
address, and it's strategically tied into the offer that you are launching. This
might be a free workbook, a quiz, an ebook, a training and
in order to access this freebee, they have to give you their email address.
The key here is that it is specific to the offer you are launching.
It is going to be different to the lead magnet. You might already
have to grow your general business email list. Okay, so that one might
be a bit more broad. This one is really specific to the offer.
It's designed to attract the ideal client for this launch and going to move them
closer to buying from you when you open doors. Welcome to imperfect action.
I'm Steph Taylor. For years, I read all the books, downloaded all
the freebies, and did all the courses, but it wasn't until I started
taking imperfect action that my business had its first million dollars yere. Imperfect action
is about doing things before you're ready, prioritizing consistent action over perfect action,
and moving forward even when you're not sure you're doing it right. On this
show, you can expect mindset advice, actionable marketing tips and strategies to build
a business that brings you more profit, more freedom, and even more joy.
You want the list to get my daily businesses. Every day, I'll
send you a bite sized prompt designed to help you grow your business in a
more intentional way. Sign up at Stephtaylor dot co, forward slash DBB,
or at the link in the show notes. Hey, welcome back to Perfect
Action. This is episode seven hundred and sixty five for steps to grow your
email list for your next launch. Well, let's start with the obvious place
to start, which is why even bother grow your email list for launches.
I know that social media is a huge focus for many of you, but
I'm not a huge fan of relying on it for launches, and in fact,
some of my biggest launches we have barely even touched social media in those
launches. The main reason I love email over social is your email list is
an audience that you own, whereas you don't own the social platforms. So,
for example, if we think back, I think it was twenty twenty
two now when Instagram went down for a day or two, and for two
days, you couldn't even load your feet right. So if you're thinking about
if you're in the middle of a launch, imagine now that Instagram has gone
down for two days. That's going to potentially cost you your launch. That
would really affect your launch results. I also know people whose Instagram accounts have
been randomly shut down and it's taken quite a long time to reinstate them.
So you don't own Instagram, you don't own whatever social media platform you're relying
on, so you're very much at the whim of the algorithm of their platform.
With email, you're going to reach a much bigger percentage of your audience
than you will on social media because there is no algorithm dictating who you get
shown to and who you don't, and most social media platforms can tell when
you are sharing sales focused content and then they limit your reach of that post
as a result. The other reason why email, I think is quite effective
is because you have a little bit more personalization. You can write an email
to the person using their first name. You can see who clicked through to
a sales page from an email, you can follow those people up directly,
so if somebody clicks through to your sales page and your launch and then doesn't
buy. You can reach out to them and ask, hey, I've I
noticed you clicked through and didn't buy. Do you have any questions that I
can answer for you? And you can segment those people. You can segment
your audience based on what they are interested in in what they are not.
For example, I always segment those who clicked through to the sales page and
didn't buy, and then at the end of the launch, about seven days
after we close cart, I will send out a non buyer survey asking them
what made you decide not to buy? And I can get a little bit
of insight into the hesitations that may have held them back or the questions that
they might still have had. So four steps to grow your email list for
your launch. Step one, get clear on the ideal client and why they
are joining your list. Do you want to fill your email list with the
right people, not just as many people as possible, because a small list
of the right people is going to convert a lot better in your launch than
a massive list of the wrong people. And we want to think, why
are they signing up now? If you're giving the call to action of join
my email list? Or sign up for my newsletter really compelling. It's not
really speaking to what's in it for them, and they're in boxes are full.
They're probably thinking, well, I don't want to just get another random
newsletter in my inbox. So instead we want to give some value. We
want to lead with the value. What value are they getting by handing over
their email address? I love creating a launch specific lead magnet as the value.
So this is some kind of freebee that they get as a return for
handing over their email address, and it's strategically tied into the offer that you
are launching. This might be a free workbook, quiz, an ebook,
a training and in order to access this freebee, they have to give you
their email address. The key here is that it is specific to the offer
you are launching. It is going to be different to the lead magnet.
You might already have to grow your general business email list. Okay, so
that one might be a bit more broad. This one is really specific to
the offer. It's designed to attract the ideal client for this launch and going
to move them closer to buying from you when you open doors. The other
way you can build your email list is to run a free masterclass or a
challenge or a some other kind of live event, and where someone to attend,
they need to opt in, They need to give you their name and
their email, and the topic of your masterclass or your challenge will ideally be
designed to speak to the ideal client for your offer, So it's going to
attract the right people for your launch. The key here is to not in
this master class teach everything that's in your offer, not even to try and
teach a little bit of what's in your offer, because usually they're not ready
for that. I love to use the example of dog training. Let's pretend
for a minute that I am a dog trainer and I'm going to teach you
how to get your dog to stop barking. But if I go out there
and I say, here's my master class to teach your dog to stop barking,
and you are out there and you're thinking, well, actually, my
dog's really old and I can't train an old dog. You're gonna scroll past
my master class, even though you might be the ideal client for my offer.
So the messaging needs to be a little bit more around how to work
with your old dog. Right, Something like that could work a little bit
more effectively than on how to get your dog to stop barking to somebody who
doesn't believe that it's possible. The other thing that I see happening quite a
lot with people who are teaching master classes for the first time is they give
so much value that your ideal client can walk away thinking they have everything that
they need to take action on their own. But they don't, so they
walk away, They try to implement it, and they fail, and then
that reinforces the belief of I can't do this, It's not possible for me.
So by over delivering in your free masterclass or your free challenge, you
could actually be setting them up for failure. I spend an entire module in
launch Magic sharing just the strategy behind what to teach in your free masterclass so
that it actually converts. And if you want to jump on the weightlist for
that, we're opening doors up again in late feb jump on the waitlist at
stephtaylor dot co slash Magic, or you can send me a DM on Instagram
send me the word magic. I'm over it at stephtaylor dot co and will
make sure that you get added to the waitlist over there. One thing you
can use to grow your email list is to build a weightlist like I just
did. Then. I don't love weitlists because I think a lot of the
time it can be a wasted call to action. You can nurture your audience
more effectively by sending them to download your launch specific lead magnet, but you
can use them strategically. So, for example, everyone who is on the
waitlist for Launch Magic will get an invite to a bonus weightlist only workshop that
I'm teaching for free later this month, and we'll be going through that first
module of launch Magic together for free live. Step two in growing your email
list for your launch create the relevant assets. So create that opt in page,
that thank you page if it's your a free ebook, create your ebook,
create whatever your freebie is, and then create your email nurture sequence.
This is a sequence of emails that is automated that they will get after they
download your freebie. And that series of emails is not just a hey,
I'm steph these are my hobbies, Nice to meet you. It's more doesig
to move them closer to buying from you once doors open. Now I outline
the strategy behind the emails, and I have step by step tech walkthroughs for
how you can do all of this inside Launch Magic. I teach it step
by step because it's actually a lot easier than you think it is going to
be. It might sound really overwhelming and techy if you've never done this before,
but when you have a step by step process to follow, it becomes
a lot easier. And once you have done it once, you can then
replicate it for all of the future launches that you do. It becomes a
bit more of a oh, I know how to do this, now,
how can I copy across what I've done previously and apply it to this other
offer that I'm launching. The first launch is the hardest that it is ever
going to be your first ever launch, and also the first launch of each
new offer, because you have to do all of the new things from scratch.
You have to do the sales page, the lead magnet, the emails,
all of the things. But then the second time that you launch that
same offer and after that, it becomes so much easier because your sales page
is created, the offer is created, the emails have written, and then
it just becomes a rinse and repeat and you can focus on getting it dialed
in and scaling it. Step number three for growing your email list is share
free content and give calls to action throughout. So, for example, if
you have a podcast, you might share free content and then maybe give a
call to action where they can download your launch lead magnet. And the key
here is that your free content is bridging the magician's gap. So if we
come back to the dog training example, I am a dog trainer and my
ideal client has an old dog and they don't believe that they could teach their
old dog new tricks. So the kind of free content that is going to
bridge the magician's gap, the gap between where they are right now and where
they need to be to be ready to buy, is going to be content
that is like talking about, you know, three myths about training your old
dog, or yes, you can teach an old dog new tricks and showing
them how it's possible, rather than being three tips for training your dog or
how to train your dog, which is the kind of go to content that
people tend to lean towards in a launch. They think, if I can
give you the tips and tricks, if I can give you the how too,
you're going to see how valuable my content is and you're gonna buy.
But unfortunately, if I'm telling somebody here's how to train your dog and they
think, well, actually, my dog's too old to be trained, then
they're just gonna keep scrolling. They're not going to pay attention because they're not
ready for that kind of content. And then the free lead magnet that you
give them, that's the next step for them to take action and to keep
learning from you. And you can give calls to action from your short form
content, so your social media posts, and also from your longer form content,
whether that's a podcast, a blog, YouTube, wherever it is.
In a launch, I would ideally recommend having both if you can short form
and long form. Long form is gonna usually be more effective than short form.
So if you only have the capacity for one, pick long form.
I love it. It allows me to go deep into a topic like I
do on this show. Step forward, get in front of your ideal client.
So how are you read those right people for your launch? Social media
is not a way that you are reaching people, Okay, it is slow.
It's mainly a tool for nurturing your existing audience. Because I don't find
that the algorithms put me in front of the right people anymore. Maybe you've
found something different, and if you have, great keep doing that. But
if you are struggling to get in front of the right people on social media,
it's not that you're doing something wrong, it's just the way that it
is now, and paid ads is one way you can get in front of
new audiences. But I don't love doing this unless I've tested that launch first,
unless I know how well it's going to convert. I don't really want
to go and invest money in ads because it could just be a waste of
budget. It's a bit of a risk. So instead, could you find
some podcasts that your ideal client listens to and reach out to them and say,
hey, I would love to record an interview with you on this particular
topic and it's going to help your listener because it's going to give them this,
this, and this. Or could you find somebody who has a community
with your deal client in it and pitch to teach a workshop for them,
and then once you are in front of that ideal client, lead with value,
teach the amazing free stuff that you have and then give them one call
to action, download my freebee that's going to get them onto your email list.
Now, all of this that I've talked about in this episode the four
steps, I teach the step by step, I teach all the tech,
and I teach all the strategy behind what to include in your launch lead,
magnet and your free content so that it not only gets people to sign up
for your email list, but it also moves them closer to buying from you.
I teach all of that inside Launch Magic. So if you are ready
for a sustainable, successful way to sell your offer, I would love for
you to join me in our next round of Launch Magic, where you will
create that rinse and repeat launch strategy to make more sales of your courses,
programs and memberships. I only run it twice a year and doors open again
on twenty second of feb And like I mentioned, I am running a bonus
free workshop for Weightless members only. In that bonus workshop, I teach Module
one. All of Module one live free, but you need to be on
the waitlist to get the invite, and you do need to show up live
to watch the workshop. To get on that waitlist, head to Stephtaylor dot
co, slash magic or send me on Instagram DM. I'm there at Steff
Taylor dot co, send me the word magic and I will make sure that
you get onto the waitlist. So they have four steps to build your list
for a launch. Get clear on that ideal client and why they are joining.
Create a freebie for them to join is part of that. Create those
relevant assets, share that free content and give them those calls to action,
and then get in front of that ideal client. Now, if you've learned
anything from this show in this episode any previous episodes, please take thirty seconds
to leave a quick rating and a review. It means a lot to me.
It means a lot to my team because a lot of work goes into
producing these episodes, a lot of work behind the scenes. It's not just
hitting record and then me talking for fifteen minutes. There is a lot of
extra work that you don't see. So we do really appreciate it when you
take a little bit of time, just thirty second than to leave a quick
rating review, tell us what you enjoy about the show, and we will
read every single one of them. Thank you so much for listening. Catch
you next time.