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Hello, and welcome to Podcast Growth
Tactics by Potter, your essential guide to

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elevating your podcasting journey. We're the
people behind Potter, a premier podcast analytics

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and enrichment platform. Whether you're a
podcasting pro or just hitting record for the

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first time, we're here to arm
you with practical tips and innovative strategies.

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From email marketing and SEO to interviews, paid ads, and beyond, we've

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got you covered. Plus we'll help
you fine tune your show, connect with

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your audience, and craft content that
truly resonates. Our insights are grounded in

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data. With over a billion data
points from podcasts across the globe, we're

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privy to what truly works in the
podcasting universe. Before we kick off,

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we'd like to share a unique aspect
of our podcast. This show is AI

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generated based on insights found from the
Potter team. We're embracing the power of

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technology to bring you the most relevant
and actionable podcasting insights. If you enjoy

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our show, we'd be thrilled if
you could leave us a review on Apple

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Podcasts, Spotify, Podchaser, or
your preferred podcast platform. Your feedback fuels

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our growth and helps us reach more
podcasters like you. Now, let's dive

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into today's episode. Evergreen episodes refer
to podcast content that remains relevant and valuable

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to listeners regardless of when they encounter
it. Unlike topical episodes that may lose

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relevance after a specific event or time
period, evergreen episodes continue to engage new

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listeners and provide value to your podcast
long after their initial publication. The importance

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of evergreen episodes cannot be overstated.
They can attract a steady stream of listeners

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and provide a solid foundation for your
podcast. Because of their timeless nature,

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they have the potential to continually attract
new listeners, boost your podcasts SEO,

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and provide a constant source of content
for your audience. Researching trending topics is

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crucial in creating evergreen content. It
allows you to stay informed about what your

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audience is interested in and can help
you create content that aligns with these interests.

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A step by step guide on finding
evergreen content. Identify your audience's interests.

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Begin by understanding your audience's interests and
the questions they frequently ask. This

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can be done by using tools such
as Google Trends to identify trending topics in

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your industry. Another way is to
have a look at your Google Analytics data

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for your podcast website, or have
a look at your in depth audience demographic

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section in Potter. Lastly, don't
forget to directly engage with your audience through

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surveys, social media or forums.
Visit Google trends and type in keywords related

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to your podcasts focus. Observe the
trends over time and see which topics consistently

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hold interest. Link to Google Trends. Check popular content in your industry.

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Websites like Buzzsumo or our Refs can
help identify the most shared or linked content

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in your industry. This can give
you ideas for topics that are popular and

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have lasting interest. Use Buzzsumo's content
research tool to see what content has been

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widely shared in your industry. Look
for patterns and topics that continually resurface.

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Link to Buzzsumo research. SEO keywords
tools like mas, sam Rush or Google

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Keyword Planner can help identify the most
searched for keywords in your industry. Topics

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related to these keywords can be good
contenders for evergreen content. Use Google Keyword

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Planner to identify highly searched keywords in
your industry. Try to brainstorm topic ideas

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that could incorporate these keywords. Link
to Google keyword planner. Use social media

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platforms like Cora, Reddit, Twitter, or LinkedIn can be a gold mine

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for evergreen content ideas. Look for
frequently ask questions or hot topics in your

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industry. One of the best ways
to identify evergreen topics is to look for

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frequently ask questions or common challenges within
your industry. These are issues that your

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audience consistently cares about, making them
perfect for evergreen content. Join relevant groups,

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forums, or communities on these platforms, Participate in discussions, ask questions,

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and take note of the topics that
generate the most engagement. These are

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likely to be areas of enduring interest
to your audience. Platforms like Reddit and

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Quorra are full of niche communities where
people ask questions and share insights. Browse

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these communities to identify recurring questions or
topics that could form the basis of your

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evergreen content. Once you've gathered a
list of potential evergreen topics from social media,

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think about how you can approach these
topics in a unique and engaging way.

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Remember the goal is not just to
answer the question, but to provide

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a comprehensive, engaging discussion that will
remain relevant over time. Link to Quara,

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link to Reddit. Analyze competitors,
look at similar shows or other influencers

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in your industry. Identify their most
popular content, and consider how you could

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create a unique, more in depth, or updated version on that topic.

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Identify your competitors. Start by listing
down podcasts or influencers that share a similar

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audience or topic focus as yours.
These could be direct competitors, those who

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cover the same topics as you,
or indirect competitors those who might not cover

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the same topics but still cater to
the same audience. Review their evergreen content.

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Dive into their content and identify episodes
that have a timeless appeal. These

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are topics that remain relevant and valuable
to listeners regardless of when they encounter them.

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Look for patterns and topics that continually
resurface and hold interest over time.

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Evaluate their strengths and weaknesses. As
you review their evergreen content, identify what

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they do well and where they fall
short. Are there episodes well researched,

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do they engage with their audience effectively, do they miss out on certain evergreen

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topics that your audience might be interested
in. This will help you understand what

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sets your podcast apart. Spot evergreen
opportunities. Based on your findings, identify

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potential evergreen topics for your podcast.
This could be a unique angle on a

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popular evergreen topic, a more in
depth exploration of a subject, or an

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updated perspective on a previously covered topic. Consider other platforms. Don't limit your

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analysis to podcast platforms alone. Platforms
like YouTube, blogs, and social media

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can also provide valuable insights into popular
evergreen content within your industry. Create a

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unique spin. Once you've identified potential
evergreen topics, think about how you can

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approach them from a unique perspective.
This could involve bringing in a guest with

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a different viewpoint, incorporating listener questions
and feedback, or presenting the topic in

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a novel format. Think timeless when
brainstorming, think about topics that will still

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be relevant and useful in a year
or more. These are often topics that

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address fundamental questions or offer comprehensive guides
to a subject. Brainstorm topics that aren't

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dependent on current events or trends,
but rather are continually relevant to your audience.

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Our personal favorite alerts. Using tools
to monitor the web for interesting new

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content based on your specified keywords or
industry. They can help keep your content

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fresh and relevant, but please note
that they might not always indicate long term

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trends. Choose an alerts tool that
suits your niche best Google Alerts, you'll

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get emails when Google finds new results
such as web pages, newspaper articles,

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blogs, or scientific research that matches
your search term. Talkwalker Alerts like Google

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alerts, but with a focus on
social media. It's valuable for tracking mentions

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across the Internet, but it may
require some fine tuning to avoid irrelevant results.

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Sprout Social social media listening. This
tool helps you understand what your audience

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is saying about your brand or industry. It gives deep insights, but comes

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at a cost. Meltwater dot com
a comprehensive media monitoring tool. It offers

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a wide range of sources, but
is more expensive mentioned dot com. This

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tool allows realtime media monitoring. It's
excellent for tracking mentions and understanding audience sentiment,

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but less effective for broader trend analysis. Remember the best evergreen topics are

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those that provide value to your audience
over a long period. The tools and

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steps above should help you identify these
topics and create content that will continue to

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engage your audience long after it is
published. And that wraps up another episode

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of podcast Growth Tactics by Potter.
We hope you found our tips and strategies

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useful in your podcasting journey. Remember, we're here to help you connect with

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your audience and elevate your show to
new heights. If you've enjoyed today's episode,

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please take a moment to leave us
a review on Apple Podcast, Spotify,

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Podchaser, or your preferred podcast platform. Your feedback not only helps us

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improve, but it also helps other
podcasters discover our show. For more insights

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and data driven strategies, don't forget
to check out pot or your premier podcast

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analytics and enrichment platform.