The more detail you give in the input, the better the output is going
to be. The better quality the output. So a lot of the time,
if you are starting to dabble in using AI tools and you're getting really
average outputs, it's not giving you anything really useful. It's probably because you're
not giving it a good enough input. The quality of the input isn't enough
to give you the kind of output that you are looking for. Welcome to
Imperfect Action. I'm Steph Taylor. For years, I read all the books,
downloaded all the freebies, and did all the courses, but it wasn't
until I started taking imperfect action that my business had its first million dollars year.
Imperfect action is about doing things before you're ready, prioritizing consistent action over
perfect action, and moving forward even when you're not sure you're doing it right.
On this show, you can expect mindset advice, actionable marketing tips and
strategies to build a business that brings you more profit, more freedom, and
even more joy. You want the list to get my daily businesses. Every
day, I'll send you a bite sized prompt designed to help you grow your
business in a more intentional way. Sign up at step Taylor dot Co forward
slash DBB or at the link in the shot outs Hey, welcome back to
in Perfect Action. This is episode seven hundred and seventy five. Today we're
talking about AI and more specifically how we as a team have been leveraging it
in this business to save time and to deliver more value in our offers to
our clients and students. I know that there's a lot of talk about AI
and some people are like, Oh, it's the AI trend, but honestly,
it's something that is here to stay. And as a business owner and
especially in the online space, it is something that you can either bury your
head in the sand about and refuse to learn about and and then potentially put
your business at risk by being behind the curve when you need to be ahead
of the curve, or it's something that you can embrace and accept that the
way that we do things is going to change and start to learn as much
as you can about it, and learning about it includes starting to use it.
That's the best way to learn something, right is to actually start to
use and apply it. Back in episode seven hundred and ten, I interviewed
my good friend Ronsley Vaz, who is a he's a computer software engineer,
he's an AI geek, an AI nerd, and we talked about all of
the things that you need to know about AI as a business owner. So
if you haven't listened to that episode, send me a DM on Instagram.
I'm there at Steph Taylor dot co. Send me seven to one zero,
seven hundred and ten, just that one number, and I'll send you the
link to listen to the episode with Ronsley where we're deep diving all of the
things you need to know about AI. In today's episode, though, I'm
sharing a couple of ways we've been leveraging it so that maybe it'll inspire you
some ways that you can start to use AI in your business to save time
or maybe deliver more value to your clients and students. So the first way,
my favorite way that we've been using it is as bonuses and additions to
courses and programs that we sell. So I haven't really seen many people do
this yet, probably because there is a bit of a steep learning curve to
create AI tools, but yeah, I've essentially created bonus AI tools for my
students to use to save them time or to make it easier for them to
do particular tasks. I've trained the tools and I've set them up so that
the students only have to answer a few questions and then the tools spit out
the response. So, for example, inside launch Magic, they have a
bonus lead magnet idea generator, or people who signed up in time to get
that bonus got the bonus lead Magnet idea generator, which essentially they've put in
some answer to the questions and it spits out some ideas for their free lead
magnet, their freebie that somebody will opt in for and give them their email
address in return. I also have ones like an offer name generator, content
ideas generators, and these things make life a little bit easier for my students.
They ask them questions like who is your ideal client, what does the
offer deliver, et cetera, et cetera, and then the more detail that
my student gives it, the better the output is going to be. And
this is the case with most AI tools in general. The more detail you
give in the input, the better the output is going to be. The
better quality the output. So a lot of the time, if you are
starting to dabble in using AI tools and you're getting really average outputs. It's
not giving you anything really useful. It's probably because you're not giving it a
good enough input. The quality of the input isn't enough to give you the
kind of output that you are looking for. Now, these bonuses, these
coarse bonus AI tools, they're not just there as shiny objects designed to capture
somebody's interest, because it's like, oh, it's AI. That's not what
I designed them for. I designed them there as time savers. They are
the things that are stopping somebody from spending weeks deliberating on the name of their
online course and brainstorming it because they've got something that's going to help them to
generate the name for their offer, or it's going to save them time in
coming up with ideas for their content. Okay, the next way that we
as a team have been using AI is for creating SOPs or standard operating procedures
also known as processes. It's like the step by step instructions to do a
task, the recipe to complete a particular task in the business. That is
a task that happens over and over again, whether that's once a day,
once a week, once a month, once a quarter, whatever the frequency
of that task is it's something that happens enough times that it's worth documenting the
step by step instructions so that somebody else can complete the task if needed.
So what we do is we will record ourselves completely the task. We'll do
a video of ourselves completing the task, and we'll talk through each step so
that it's captured in the audio, and then we transcribe that audio, paste
the audio into an SOP generator and ask it to turn that into an SOP.
You can do it in chat GPT as well. You just need to
know how to prompt it. And I created a tool for my Freedom Fast
Track students which is an SOP generator. Essentially, they paste the transcript in
and it turns that into a set of step by step instructions. We then
save those instructions within the task template in clickup, which is our project management
tool. You could do it in Asana, Trello wherever you keep track of
your tasks. But we for any task that is recurring, we have a
template for that task, and we have within that template we have the instructions
saved so that whoever that task is assigned to. In clickup, they can
open the task and they can straight away. See, oh, these are
the instructions, rather than somebody who is delegating that task having to explain to
them this is how you do it. It saves a lot lot of time.
And I know it can be really hard to find the time or the
motivation to document all of your processes in your business, but it's really important
because if you want to start delegating things, then if you've got those processes
documented, it's going to be much easier to get it off your plate and
give it to somebody else because they just follow the instructions. So this means
that the next time you're doing the task, you just record yourself doing the
task and turn that into an operating procedure. Okay. The third thing that
we use it for is brainstorming content topics. So every couple of months,
a couple of us in my team jump on a Zoom call and we have
a content brainstorming call, and for the homework for that call is to turn
up with ten potential content topics for the podcast. Each We've got three of
us, so it's about thirty potential podcast content topics. But sometimes it's really
hard to come up with content topic ideas, especially when you have done seven
hundred and seventy five episodes. Man, it feels like I've talked about pretty
much everything I could have talked about. Right, So sometimes chat GPT can
help to come up with different topics that I might not have thought of.
And I don't just ask, hey, chat GPT, give me some topics
I can share on my podcast about online business, No, because it's gonna
give me the most generic responses. So instead, what I do is one
of the things I do is I upload responses from my audience survey. So
I survey my email list twice a year, and I would upload some of
those responses into chat GPT and ask it, hey, what topics could I
create based on this audience research. Another thing I've done is I've uploaded lists
of my best performing past podcast episodes and I've asked chat GPT, what are
some similar topics I could create episodes around. Or I will upload a list
of past episodes and ask what content gaps have I missed? And then for
each episode topic that it gives me, I can zoom in and I can
zoom out for more ideas. So, for example, well, let's say
I have an episode on five ways to grow your podcast for me to zoom
in on, that would be an entire episode dedicated to just one way of
growing your podcast. So let's say that one of the five ways that I
shared in the five ways to grow your podcast is to do interviews on other
people's podcasts. So then I might do an entire episode on how to get
interviews on somebody's podcast, right, Or I might zoom out from the five
ways to grow your podcast and it might be an episode on how to find
the time to grow your podcast. So notice how we can take one topic
and come up with multiple different ideas from that one bas topic. The fourth
way that we use chat gpt, well, more specifically, I use it
this way. I don't know if my team use it for this, but
I use it to generate metaphors to use in content. It is much easier
to explain complex concepts using metaphors and analogies that it is by just giving a
wall of information to somebody. But they're not that easy to come up with
all the time unless you're super creative. So I will often ask chat gpt
for ideas. For example, I asked it when I was outlining this episode.
Can you give me a metaphor for how chat gpt helps come up with
metaphors, and its response was just like a skilled chef who knows exactly which
ingredients to create the perfect dish, chat GPT helps blend words together to craft
vivid and expressive comparisons that resonate with your audience. So think of chat gpt
as your metaphorical soo chef, always there to add an extra dash of flavor
to your writing. So great, So now I know, Okay, chat
GPT's like the su chef. I'm the chef creating the content, and chat
gpt is the soo chef that's helping me to come up with metaphors and analogies
to illustrate my points. Easy, okay, Number five. I use it
to help brainstorm YouTube titles. Now, some of these podcast episodes, when
I do the video for them, they go to YouTube as well. And
I find it really easy to write podcast titles because I've been doing them for
a long time now, like I don't know, five years, six years
nearly. But with YouTube titles, I haven't been doing them as long and
they need to be They tend to need to be a bit shorter, a
bit more snappy, bit more compelling. So I will often give chat GPT
the podcast title and I will ask it to turn it into a YouTube title.
And if I don't like what it gives me, I will ask it
to refine it, and I will tell it specifically what I want refined.
So, for example, can you make it shorter? Can you make it
less clickbaity? Can you make it more relevant to this particular aspect of the
topic. I will give it specifics to end up with a title that I
actually really like at the end, and then number six. Lastly, I
use it to sometimes create a rough structure for a podcast episode. Now,
I do not get chat GPT to outline my episodes for me because it is
not an online business strategist. It does not have the experience and the expertise
that I do. And I also don't want these episodes to be generic content
that you could just google, right, and that's what chat GPT would give
me. But sometimes when I outlining an episode, I need a little bit
of a hand with what to include, Like if my brain's feeling a little
bit fried, sometimes I struggle with like where to start, what do I
want to include in this episode? Which little rabbit holes do I want to
go down, versus which ones do I not want to go down? So
I will ask chat GPT to help me structure the episode, or I will
tell it what I'm creating an episode about, and I'll ask it what key
points to include or what key questions I should answer, And that way it
means that I can ensure I'm not missing any main points in the episode.
There's nothing that I've overlooked. There's no blind spots that I should have answered
a particular question in an episode and I haven't, So there we go.
Those are the ways that I and my team have been using AI. Mostly
we've been using it through chat GPT, so for the things like creating SOPs,
for content, brainstorming, all of that, it's through chat GPT,
But we've been using other tools for creating our own AI tools as cosse bonuses,
and I'm also potentially going to be creating some more other ones that are
available, so stay tuned for that, because I think it's a really it's
such a wild world of potential and there's so much cool stuff that we're going
to be able to do with it. It's going to make your life as
a business owner much quicker. Much easier, which means you're going to have
more time to focus on the things that you really need to focus on.
So yes, I will keep you updated with things as I learn them,
as my team and I start to implement them. I will share more of
that kind of stuff in these episodes. If you are not already subscribed to
the show, and you're not already getting each new episode straight to your podcast
app every Monday, Wednesday and Friday, make sure you hit the subscribe button
or a little plus in Apple Podcasts and that'll just yeah, deliver them straight
to your podcast app so you don't have to go and look for them each
time I release a new episode. That is it for today's episode. Thanks
so much for listening. Catch you next time.