1 00:00:00,080 --> 00:00:03,040 The more detail you give in the input, the better the output is going 2 00:00:03,040 --> 00:00:06,080 to be. The better quality the output. So a lot of the time, 3 00:00:06,120 --> 00:00:10,240 if you are starting to dabble in using AI tools and you're getting really 4 00:00:10,359 --> 00:00:15,599 average outputs, it's not giving you anything really useful. It's probably because you're 5 00:00:15,599 --> 00:00:19,600 not giving it a good enough input. The quality of the input isn't enough 6 00:00:19,640 --> 00:00:23,839 to give you the kind of output that you are looking for. Welcome to 7 00:00:23,879 --> 00:00:27,839 Imperfect Action. I'm Steph Taylor. For years, I read all the books, 8 00:00:27,960 --> 00:00:32,039 downloaded all the freebies, and did all the courses, but it wasn't 9 00:00:32,119 --> 00:00:36,640 until I started taking imperfect action that my business had its first million dollars year. 10 00:00:38,039 --> 00:00:43,840 Imperfect action is about doing things before you're ready, prioritizing consistent action over 11 00:00:43,920 --> 00:00:48,280 perfect action, and moving forward even when you're not sure you're doing it right. 12 00:00:49,320 --> 00:00:53,280 On this show, you can expect mindset advice, actionable marketing tips and 13 00:00:53,359 --> 00:00:57,479 strategies to build a business that brings you more profit, more freedom, and 14 00:00:57,640 --> 00:01:03,479 even more joy. You want the list to get my daily businesses. Every 15 00:01:03,600 --> 00:01:06,680 day, I'll send you a bite sized prompt designed to help you grow your 16 00:01:06,719 --> 00:01:11,120 business in a more intentional way. Sign up at step Taylor dot Co forward 17 00:01:11,159 --> 00:01:18,280 slash DBB or at the link in the shot outs Hey, welcome back to 18 00:01:18,319 --> 00:01:22,680 in Perfect Action. This is episode seven hundred and seventy five. Today we're 19 00:01:22,760 --> 00:01:30,159 talking about AI and more specifically how we as a team have been leveraging it 20 00:01:30,640 --> 00:01:37,359 in this business to save time and to deliver more value in our offers to 21 00:01:37,400 --> 00:01:42,079 our clients and students. I know that there's a lot of talk about AI 22 00:01:42,239 --> 00:01:46,239 and some people are like, Oh, it's the AI trend, but honestly, 23 00:01:46,319 --> 00:01:49,079 it's something that is here to stay. And as a business owner and 24 00:01:49,239 --> 00:01:56,000 especially in the online space, it is something that you can either bury your 25 00:01:56,040 --> 00:02:00,879 head in the sand about and refuse to learn about and and then potentially put 26 00:02:00,920 --> 00:02:05,000 your business at risk by being behind the curve when you need to be ahead 27 00:02:05,000 --> 00:02:09,319 of the curve, or it's something that you can embrace and accept that the 28 00:02:09,360 --> 00:02:14,240 way that we do things is going to change and start to learn as much 29 00:02:14,319 --> 00:02:17,759 as you can about it, and learning about it includes starting to use it. 30 00:02:17,800 --> 00:02:21,039 That's the best way to learn something, right is to actually start to 31 00:02:21,120 --> 00:02:24,599 use and apply it. Back in episode seven hundred and ten, I interviewed 32 00:02:24,719 --> 00:02:30,360 my good friend Ronsley Vaz, who is a he's a computer software engineer, 33 00:02:30,520 --> 00:02:36,759 he's an AI geek, an AI nerd, and we talked about all of 34 00:02:36,800 --> 00:02:40,199 the things that you need to know about AI as a business owner. So 35 00:02:40,240 --> 00:02:44,840 if you haven't listened to that episode, send me a DM on Instagram. 36 00:02:44,879 --> 00:02:46,919 I'm there at Steph Taylor dot co. Send me seven to one zero, 37 00:02:46,960 --> 00:02:51,080 seven hundred and ten, just that one number, and I'll send you the 38 00:02:51,159 --> 00:02:54,000 link to listen to the episode with Ronsley where we're deep diving all of the 39 00:02:54,039 --> 00:02:58,599 things you need to know about AI. In today's episode, though, I'm 40 00:02:58,639 --> 00:03:02,439 sharing a couple of ways we've been leveraging it so that maybe it'll inspire you 41 00:03:02,840 --> 00:03:07,879 some ways that you can start to use AI in your business to save time 42 00:03:07,080 --> 00:03:13,120 or maybe deliver more value to your clients and students. So the first way, 43 00:03:13,560 --> 00:03:17,400 my favorite way that we've been using it is as bonuses and additions to 44 00:03:17,719 --> 00:03:22,520 courses and programs that we sell. So I haven't really seen many people do 45 00:03:22,599 --> 00:03:24,800 this yet, probably because there is a bit of a steep learning curve to 46 00:03:25,000 --> 00:03:30,159 create AI tools, but yeah, I've essentially created bonus AI tools for my 47 00:03:30,199 --> 00:03:35,360 students to use to save them time or to make it easier for them to 48 00:03:35,400 --> 00:03:39,319 do particular tasks. I've trained the tools and I've set them up so that 49 00:03:39,360 --> 00:03:44,120 the students only have to answer a few questions and then the tools spit out 50 00:03:44,159 --> 00:03:47,479 the response. So, for example, inside launch Magic, they have a 51 00:03:47,560 --> 00:03:52,719 bonus lead magnet idea generator, or people who signed up in time to get 52 00:03:52,759 --> 00:03:57,599 that bonus got the bonus lead Magnet idea generator, which essentially they've put in 53 00:03:57,800 --> 00:04:00,719 some answer to the questions and it spits out some ideas for their free lead 54 00:04:00,800 --> 00:04:05,000 magnet, their freebie that somebody will opt in for and give them their email 55 00:04:05,000 --> 00:04:11,199 address in return. I also have ones like an offer name generator, content 56 00:04:11,319 --> 00:04:17,319 ideas generators, and these things make life a little bit easier for my students. 57 00:04:17,759 --> 00:04:20,800 They ask them questions like who is your ideal client, what does the 58 00:04:20,839 --> 00:04:25,160 offer deliver, et cetera, et cetera, and then the more detail that 59 00:04:25,240 --> 00:04:27,959 my student gives it, the better the output is going to be. And 60 00:04:28,000 --> 00:04:30,439 this is the case with most AI tools in general. The more detail you 61 00:04:30,480 --> 00:04:32,920 give in the input, the better the output is going to be. The 62 00:04:32,920 --> 00:04:36,160 better quality the output. So a lot of the time, if you are 63 00:04:36,639 --> 00:04:42,399 starting to dabble in using AI tools and you're getting really average outputs. It's 64 00:04:42,480 --> 00:04:46,079 not giving you anything really useful. It's probably because you're not giving it a 65 00:04:46,120 --> 00:04:49,800 good enough input. The quality of the input isn't enough to give you the 66 00:04:49,879 --> 00:04:54,519 kind of output that you are looking for. Now, these bonuses, these 67 00:04:54,800 --> 00:05:00,079 coarse bonus AI tools, they're not just there as shiny objects designed to capture 68 00:05:00,120 --> 00:05:03,079 somebody's interest, because it's like, oh, it's AI. That's not what 69 00:05:03,160 --> 00:05:06,439 I designed them for. I designed them there as time savers. They are 70 00:05:06,560 --> 00:05:11,920 the things that are stopping somebody from spending weeks deliberating on the name of their 71 00:05:11,959 --> 00:05:15,279 online course and brainstorming it because they've got something that's going to help them to 72 00:05:15,399 --> 00:05:18,399 generate the name for their offer, or it's going to save them time in 73 00:05:18,439 --> 00:05:23,879 coming up with ideas for their content. Okay, the next way that we 74 00:05:23,959 --> 00:05:29,720 as a team have been using AI is for creating SOPs or standard operating procedures 75 00:05:30,439 --> 00:05:33,560 also known as processes. It's like the step by step instructions to do a 76 00:05:33,600 --> 00:05:38,439 task, the recipe to complete a particular task in the business. That is 77 00:05:38,480 --> 00:05:42,079 a task that happens over and over again, whether that's once a day, 78 00:05:42,160 --> 00:05:45,680 once a week, once a month, once a quarter, whatever the frequency 79 00:05:45,680 --> 00:05:49,319 of that task is it's something that happens enough times that it's worth documenting the 80 00:05:49,360 --> 00:05:54,759 step by step instructions so that somebody else can complete the task if needed. 81 00:05:55,240 --> 00:06:00,959 So what we do is we will record ourselves completely the task. We'll do 82 00:06:00,000 --> 00:06:03,600 a video of ourselves completing the task, and we'll talk through each step so 83 00:06:03,639 --> 00:06:08,839 that it's captured in the audio, and then we transcribe that audio, paste 84 00:06:08,920 --> 00:06:14,879 the audio into an SOP generator and ask it to turn that into an SOP. 85 00:06:15,439 --> 00:06:16,560 You can do it in chat GPT as well. You just need to 86 00:06:16,600 --> 00:06:19,920 know how to prompt it. And I created a tool for my Freedom Fast 87 00:06:19,920 --> 00:06:25,319 Track students which is an SOP generator. Essentially, they paste the transcript in 88 00:06:25,360 --> 00:06:28,879 and it turns that into a set of step by step instructions. We then 89 00:06:29,000 --> 00:06:33,279 save those instructions within the task template in clickup, which is our project management 90 00:06:33,319 --> 00:06:36,399 tool. You could do it in Asana, Trello wherever you keep track of 91 00:06:36,439 --> 00:06:40,839 your tasks. But we for any task that is recurring, we have a 92 00:06:40,920 --> 00:06:45,560 template for that task, and we have within that template we have the instructions 93 00:06:45,680 --> 00:06:49,199 saved so that whoever that task is assigned to. In clickup, they can 94 00:06:49,240 --> 00:06:51,680 open the task and they can straight away. See, oh, these are 95 00:06:51,680 --> 00:06:56,839 the instructions, rather than somebody who is delegating that task having to explain to 96 00:06:56,879 --> 00:07:00,600 them this is how you do it. It saves a lot lot of time. 97 00:07:00,720 --> 00:07:02,560 And I know it can be really hard to find the time or the 98 00:07:02,600 --> 00:07:08,600 motivation to document all of your processes in your business, but it's really important 99 00:07:08,680 --> 00:07:12,959 because if you want to start delegating things, then if you've got those processes 100 00:07:13,000 --> 00:07:15,560 documented, it's going to be much easier to get it off your plate and 101 00:07:15,600 --> 00:07:18,839 give it to somebody else because they just follow the instructions. So this means 102 00:07:18,879 --> 00:07:23,120 that the next time you're doing the task, you just record yourself doing the 103 00:07:23,160 --> 00:07:28,319 task and turn that into an operating procedure. Okay. The third thing that 104 00:07:28,560 --> 00:07:34,519 we use it for is brainstorming content topics. So every couple of months, 105 00:07:35,120 --> 00:07:38,879 a couple of us in my team jump on a Zoom call and we have 106 00:07:39,240 --> 00:07:44,800 a content brainstorming call, and for the homework for that call is to turn 107 00:07:44,920 --> 00:07:48,480 up with ten potential content topics for the podcast. Each We've got three of 108 00:07:48,519 --> 00:07:54,959 us, so it's about thirty potential podcast content topics. But sometimes it's really 109 00:07:55,040 --> 00:07:59,000 hard to come up with content topic ideas, especially when you have done seven 110 00:07:59,079 --> 00:08:03,000 hundred and seventy five episodes. Man, it feels like I've talked about pretty 111 00:08:03,079 --> 00:08:07,920 much everything I could have talked about. Right, So sometimes chat GPT can 112 00:08:07,000 --> 00:08:11,639 help to come up with different topics that I might not have thought of. 113 00:08:11,480 --> 00:08:15,839 And I don't just ask, hey, chat GPT, give me some topics 114 00:08:15,959 --> 00:08:18,959 I can share on my podcast about online business, No, because it's gonna 115 00:08:18,959 --> 00:08:24,120 give me the most generic responses. So instead, what I do is one 116 00:08:24,120 --> 00:08:28,079 of the things I do is I upload responses from my audience survey. So 117 00:08:28,120 --> 00:08:31,399 I survey my email list twice a year, and I would upload some of 118 00:08:31,399 --> 00:08:35,399 those responses into chat GPT and ask it, hey, what topics could I 119 00:08:35,399 --> 00:08:41,000 create based on this audience research. Another thing I've done is I've uploaded lists 120 00:08:41,080 --> 00:08:46,000 of my best performing past podcast episodes and I've asked chat GPT, what are 121 00:08:46,000 --> 00:08:50,440 some similar topics I could create episodes around. Or I will upload a list 122 00:08:50,440 --> 00:08:54,080 of past episodes and ask what content gaps have I missed? And then for 123 00:08:54,159 --> 00:08:56,960 each episode topic that it gives me, I can zoom in and I can 124 00:08:58,039 --> 00:09:00,559 zoom out for more ideas. So, for example, well, let's say 125 00:09:00,600 --> 00:09:05,279 I have an episode on five ways to grow your podcast for me to zoom 126 00:09:05,279 --> 00:09:09,840 in on, that would be an entire episode dedicated to just one way of 127 00:09:09,960 --> 00:09:13,240 growing your podcast. So let's say that one of the five ways that I 128 00:09:13,279 --> 00:09:16,399 shared in the five ways to grow your podcast is to do interviews on other 129 00:09:16,440 --> 00:09:20,519 people's podcasts. So then I might do an entire episode on how to get 130 00:09:20,559 --> 00:09:24,039 interviews on somebody's podcast, right, Or I might zoom out from the five 131 00:09:24,080 --> 00:09:28,080 ways to grow your podcast and it might be an episode on how to find 132 00:09:28,120 --> 00:09:31,840 the time to grow your podcast. So notice how we can take one topic 133 00:09:31,879 --> 00:09:37,720 and come up with multiple different ideas from that one bas topic. The fourth 134 00:09:37,759 --> 00:09:43,080 way that we use chat gpt, well, more specifically, I use it 135 00:09:43,080 --> 00:09:45,080 this way. I don't know if my team use it for this, but 136 00:09:45,159 --> 00:09:50,480 I use it to generate metaphors to use in content. It is much easier 137 00:09:50,519 --> 00:09:56,799 to explain complex concepts using metaphors and analogies that it is by just giving a 138 00:09:56,840 --> 00:10:01,679 wall of information to somebody. But they're not that easy to come up with 139 00:10:01,720 --> 00:10:05,559 all the time unless you're super creative. So I will often ask chat gpt 140 00:10:05,720 --> 00:10:09,480 for ideas. For example, I asked it when I was outlining this episode. 141 00:10:09,639 --> 00:10:11,480 Can you give me a metaphor for how chat gpt helps come up with 142 00:10:11,559 --> 00:10:16,120 metaphors, and its response was just like a skilled chef who knows exactly which 143 00:10:16,200 --> 00:10:20,720 ingredients to create the perfect dish, chat GPT helps blend words together to craft 144 00:10:20,799 --> 00:10:26,679 vivid and expressive comparisons that resonate with your audience. So think of chat gpt 145 00:10:26,759 --> 00:10:30,480 as your metaphorical soo chef, always there to add an extra dash of flavor 146 00:10:30,519 --> 00:10:33,480 to your writing. So great, So now I know, Okay, chat 147 00:10:33,559 --> 00:10:35,720 GPT's like the su chef. I'm the chef creating the content, and chat 148 00:10:35,799 --> 00:10:39,519 gpt is the soo chef that's helping me to come up with metaphors and analogies 149 00:10:39,519 --> 00:10:45,279 to illustrate my points. Easy, okay, Number five. I use it 150 00:10:45,320 --> 00:10:50,320 to help brainstorm YouTube titles. Now, some of these podcast episodes, when 151 00:10:50,320 --> 00:10:52,840 I do the video for them, they go to YouTube as well. And 152 00:10:54,000 --> 00:10:56,440 I find it really easy to write podcast titles because I've been doing them for 153 00:10:56,480 --> 00:11:01,200 a long time now, like I don't know, five years, six years 154 00:11:01,200 --> 00:11:05,240 nearly. But with YouTube titles, I haven't been doing them as long and 155 00:11:05,279 --> 00:11:07,240 they need to be They tend to need to be a bit shorter, a 156 00:11:07,240 --> 00:11:11,320 bit more snappy, bit more compelling. So I will often give chat GPT 157 00:11:11,480 --> 00:11:16,279 the podcast title and I will ask it to turn it into a YouTube title. 158 00:11:16,559 --> 00:11:18,679 And if I don't like what it gives me, I will ask it 159 00:11:18,720 --> 00:11:20,639 to refine it, and I will tell it specifically what I want refined. 160 00:11:20,679 --> 00:11:24,480 So, for example, can you make it shorter? Can you make it 161 00:11:24,559 --> 00:11:28,759 less clickbaity? Can you make it more relevant to this particular aspect of the 162 00:11:28,759 --> 00:11:31,639 topic. I will give it specifics to end up with a title that I 163 00:11:31,679 --> 00:11:37,120 actually really like at the end, and then number six. Lastly, I 164 00:11:37,279 --> 00:11:41,519 use it to sometimes create a rough structure for a podcast episode. Now, 165 00:11:41,600 --> 00:11:46,480 I do not get chat GPT to outline my episodes for me because it is 166 00:11:46,519 --> 00:11:48,840 not an online business strategist. It does not have the experience and the expertise 167 00:11:48,840 --> 00:11:54,639 that I do. And I also don't want these episodes to be generic content 168 00:11:54,960 --> 00:11:58,039 that you could just google, right, and that's what chat GPT would give 169 00:11:58,080 --> 00:12:01,799 me. But sometimes when I outlining an episode, I need a little bit 170 00:12:01,799 --> 00:12:05,559 of a hand with what to include, Like if my brain's feeling a little 171 00:12:05,559 --> 00:12:07,919 bit fried, sometimes I struggle with like where to start, what do I 172 00:12:07,919 --> 00:12:11,360 want to include in this episode? Which little rabbit holes do I want to 173 00:12:11,399 --> 00:12:15,080 go down, versus which ones do I not want to go down? So 174 00:12:15,200 --> 00:12:18,279 I will ask chat GPT to help me structure the episode, or I will 175 00:12:18,320 --> 00:12:22,879 tell it what I'm creating an episode about, and I'll ask it what key 176 00:12:22,919 --> 00:12:26,440 points to include or what key questions I should answer, And that way it 177 00:12:26,559 --> 00:12:31,519 means that I can ensure I'm not missing any main points in the episode. 178 00:12:31,559 --> 00:12:35,600 There's nothing that I've overlooked. There's no blind spots that I should have answered 179 00:12:35,600 --> 00:12:39,519 a particular question in an episode and I haven't, So there we go. 180 00:12:39,600 --> 00:12:43,559 Those are the ways that I and my team have been using AI. Mostly 181 00:12:43,600 --> 00:12:48,519 we've been using it through chat GPT, so for the things like creating SOPs, 182 00:12:48,639 --> 00:12:50,879 for content, brainstorming, all of that, it's through chat GPT, 183 00:12:52,559 --> 00:12:58,200 But we've been using other tools for creating our own AI tools as cosse bonuses, 184 00:12:58,799 --> 00:13:03,639 and I'm also potentially going to be creating some more other ones that are 185 00:13:03,679 --> 00:13:07,440 available, so stay tuned for that, because I think it's a really it's 186 00:13:07,440 --> 00:13:11,440 such a wild world of potential and there's so much cool stuff that we're going 187 00:13:11,480 --> 00:13:15,960 to be able to do with it. It's going to make your life as 188 00:13:15,960 --> 00:13:18,200 a business owner much quicker. Much easier, which means you're going to have 189 00:13:18,200 --> 00:13:22,600 more time to focus on the things that you really need to focus on. 190 00:13:22,759 --> 00:13:28,000 So yes, I will keep you updated with things as I learn them, 191 00:13:28,279 --> 00:13:31,039 as my team and I start to implement them. I will share more of 192 00:13:31,039 --> 00:13:35,440 that kind of stuff in these episodes. If you are not already subscribed to 193 00:13:35,480 --> 00:13:39,320 the show, and you're not already getting each new episode straight to your podcast 194 00:13:39,440 --> 00:13:43,720 app every Monday, Wednesday and Friday, make sure you hit the subscribe button 195 00:13:43,799 --> 00:13:48,320 or a little plus in Apple Podcasts and that'll just yeah, deliver them straight 196 00:13:48,360 --> 00:13:52,080 to your podcast app so you don't have to go and look for them each 197 00:13:52,120 --> 00:13:54,840 time I release a new episode. That is it for today's episode. Thanks 198 00:13:54,840 --> 00:13:56,639 so much for listening. Catch you next time.