1 00:00:00,040 --> 00:00:02,480 At the end of the day, our brain is trying to keep us safe, 2 00:00:02,520 --> 00:00:05,360 and it's like, if we can get ahead of what might go wrong, 3 00:00:05,839 --> 00:00:10,320 then we can protect ourselves from it. And I can tell you every 4 00:00:10,320 --> 00:00:13,640 time I've tried to get ahead of what might go wrong, it's usually gone 5 00:00:13,679 --> 00:00:19,719 wrong in a different way that I could never have prepared for anyway. Welcome 6 00:00:19,760 --> 00:00:23,519 to imperfect Action. I'm Steph Taylor. For years, I read all the 7 00:00:23,519 --> 00:00:27,800 books, downloaded all the freebies, and did all the courses, but it 8 00:00:27,839 --> 00:00:32,479 wasn't until I started taking imperfect action that my business had its first million dollars 9 00:00:32,560 --> 00:00:39,439 year. Imperfect action is about doing things before you're ready, prioritizing consistent action 10 00:00:39,640 --> 00:00:44,039 over perfect action, and moving forward even when you're not sure you're doing it 11 00:00:44,159 --> 00:00:48,920 right. On this show, you can expect mindset advice, actionable marketing tips 12 00:00:49,159 --> 00:00:53,240 and strategies to build a business that brings you more profit, more freedom, 13 00:00:53,399 --> 00:00:58,840 and even more joy. Are you on the list to get my daily Businesses? 14 00:00:59,240 --> 00:01:02,119 Every day, I'll send you a bite sized prompt designed to help you 15 00:01:02,320 --> 00:01:06,519 grow your business in a more intentional way. Sign up at Steph Taylor dot 16 00:01:06,519 --> 00:01:10,000 Co, forward slash DBB, or at the link in the show notes, 17 00:01:12,400 --> 00:01:17,120 Hey, welcome back to Imperfect Action. This is episode six hundred and sixty 18 00:01:17,159 --> 00:01:23,040 six. Today I am chatting with Sammy Sadikario, who she's struggling with two 19 00:01:23,359 --> 00:01:30,400 major challenges that I know come up a lot with online business owners and especially 20 00:01:30,480 --> 00:01:36,159 with coaches, and in her case, she is starting out with multiple different 21 00:01:36,159 --> 00:01:41,200 offers and different clients that she wants to work with. So we're first up. 22 00:01:41,239 --> 00:01:45,120 We're helping her to find a little bit of focus within her marketing and 23 00:01:45,200 --> 00:01:49,280 her messaging when she's got such a broad range of people that she can help. 24 00:01:49,680 --> 00:01:55,680 And then conversation took a little bit of a twist that I actually really 25 00:01:56,439 --> 00:02:00,439 enjoyed helping Sammy to work through. And I know that if you are somebody 26 00:02:00,439 --> 00:02:06,760 who is in that process of you want to create course or group program, 27 00:02:06,799 --> 00:02:10,759 but the thought of launching absolutely terrifies you, you definitely want to stick around 28 00:02:10,759 --> 00:02:15,759 and listen to the second half of this episode because I'm helping Sammy work through 29 00:02:15,840 --> 00:02:20,000 some of the common fears that come up, especially when you're going from one 30 00:02:20,039 --> 00:02:23,080 on one to one too many, like what if I get the question wrong 31 00:02:23,319 --> 00:02:28,639 in a Q and A in front of the group and I embarrass myself or 32 00:02:28,680 --> 00:02:31,080 what if I launch and then nobody signs up? So we're having a bit 33 00:02:31,080 --> 00:02:37,400 of a deep discussion, deep and vulnerable discussion about those common fears that show 34 00:02:37,479 --> 00:02:40,800 up. This has been one of my favorite live coaching calls that I've done 35 00:02:40,800 --> 00:02:46,520 on this show. You cannot miss this episode, so let's jump in. 36 00:02:46,039 --> 00:02:51,000 Hey, Sammy, welcome to Imperfect Action. I'm super excited to have you 37 00:02:51,039 --> 00:02:55,919 here today and to workshop your challenges with you for our listeners who weren't part 38 00:02:55,919 --> 00:03:00,639 of the conversation we were having before we hit record. Could you please introduce 39 00:03:00,680 --> 00:03:04,240 yourself, share what you do and the challenge that you would like me to 40 00:03:04,280 --> 00:03:07,960 help you with today. Yes, Hello, thank you so much for having 41 00:03:07,960 --> 00:03:10,080 me, Steph. My name is Sammy. I go by Sammy Siren. 42 00:03:10,319 --> 00:03:15,879 I am a singing coach for conscious leaders, healers and soul seekers. I've 43 00:03:15,879 --> 00:03:20,879 been singing for many many years and develop my own method called somatic singing, 44 00:03:20,960 --> 00:03:24,520 where we get into the body in order to sing and apply technique and it 45 00:03:24,560 --> 00:03:30,120 works pretty much instantly with anyone I'd do it with. And my biggest challenge 46 00:03:30,520 --> 00:03:39,159 is how to focus my marketing when I have multiple different offers as well as 47 00:03:39,240 --> 00:03:44,879 different types of clients anywhere from somebody who wants to become a better public speaker 48 00:03:44,919 --> 00:03:51,319 for podcasting, or be a better communicator in their interpersonal relationships, or wants 49 00:03:51,360 --> 00:03:57,199 to sing to nail at a karaoke or lead song circles. So walkway through 50 00:03:57,240 --> 00:04:01,439 what your different offices are at the moment right now. Pretty simply, it's 51 00:04:01,520 --> 00:04:05,639 I have a one on one offer right now is the most and then I'm 52 00:04:05,759 --> 00:04:13,199 developing courses that I can put people through at a lower ticket so that they 53 00:04:13,280 --> 00:04:18,560 can teach themselves how to sing with this method. And then my biggest fears 54 00:04:18,560 --> 00:04:23,800 that they won't want that is that people want the one on one. They 55 00:04:23,839 --> 00:04:30,600 really want that high touch. And then I have I'm currently launching a men's 56 00:04:30,639 --> 00:04:35,879 group, the Liberated Voice for Men, and my intention is to launch a 57 00:04:35,920 --> 00:04:44,439 women's one after m Okay, So you've got a few different directions yere going 58 00:04:44,480 --> 00:04:47,759 on, and I can see why you're feeling a little bit like, ah, 59 00:04:47,800 --> 00:04:51,399 who do I talk to? So let's let's step away from what you've 60 00:04:51,439 --> 00:04:57,079 currently gotten your business from who you're currently working with. If I actually, 61 00:04:57,199 --> 00:05:00,759 let's imagine five years from now, if I was to waive a magic wand 62 00:05:00,759 --> 00:05:04,120 who would you be working with, Who is like your dream client that you 63 00:05:04,120 --> 00:05:12,399 would be working with. Well, I haven't thought about that. Well, 64 00:05:12,439 --> 00:05:15,959 I want to go to grad school. So five years from now, I 65 00:05:15,839 --> 00:05:25,920 imagine I'd be teaching this to therapists and to higher level healers and politicians and 66 00:05:26,399 --> 00:05:36,920 people who are you have very high level speakers and healers, in order to 67 00:05:38,120 --> 00:05:42,839 guide them to this method of doing the deep work in order to sing and 68 00:05:42,879 --> 00:05:49,720 to also support other people in healing. MM So which all the which are 69 00:05:49,759 --> 00:05:54,759 the ideal clients or which are the offices and audiences that you're serving right now 70 00:05:55,480 --> 00:06:00,519 are going to lead you closer to that? I imagine that I have several 71 00:06:00,560 --> 00:06:04,279 clients who are therapists, which is always such a blessing to me. I 72 00:06:04,279 --> 00:06:13,000 imagine those clients right now, I don't. I have Most of my clients 73 00:06:13,079 --> 00:06:17,480 are like HAP podcasts, are our leaders and men's groups in some way, 74 00:06:17,680 --> 00:06:23,319 but none of them are politicians by any means. I just keep having this 75 00:06:23,439 --> 00:06:29,199 idea of of I just keep having this idea of finding the one conscious politician 76 00:06:29,240 --> 00:06:32,199 out there that's going to change the world, and I'm going to help them 77 00:06:32,199 --> 00:06:35,680 find their real voice, like that's and every one of my life's like, 78 00:06:35,680 --> 00:06:39,040 that's going to be you, and I'm like, hey, no, um, 79 00:06:40,399 --> 00:06:43,879 so, I imagine it's the therapists. I imagine that feels right when 80 00:06:43,920 --> 00:06:46,920 I say it. M So, as you're talking, the one thing that 81 00:06:46,959 --> 00:06:51,720 pops into my mind is the common thread tying all of these different people that 82 00:06:51,759 --> 00:06:57,279 you're working with together. Is that the ladies of some kind leaders and healers. 83 00:06:57,399 --> 00:07:00,680 Yep, ladies and healers, right, and even the healers might identify 84 00:07:00,800 --> 00:07:04,720 with being a leader of some kind as well because they are leading the people 85 00:07:04,720 --> 00:07:12,600 who are they are healing. Is this starting to clarify it a little bit 86 00:07:12,639 --> 00:07:14,639 in your mind where you're like, oh, hang on, this is the 87 00:07:15,079 --> 00:07:17,879 so instead of speaking too, instead of saying, well, you're a singing 88 00:07:17,920 --> 00:07:23,439 coach for podcasters and men and women and all of these different groups of people, 89 00:07:24,040 --> 00:07:29,680 now you're a singing coach for leaders and healers. Which that then it 90 00:07:29,720 --> 00:07:33,959 becomes how can we take these or how can we firstly define one ideal client? 91 00:07:36,120 --> 00:07:39,199 Because even when I asked, like, who the dream was, you 92 00:07:39,199 --> 00:07:42,360 said, you know, therapists, healers, politicians, it's multiple different people. 93 00:07:42,639 --> 00:07:46,439 So we need to then identify who is that one dream client and what 94 00:07:46,600 --> 00:07:48,360 is that journey we can take that one dream client on. And it doesn't 95 00:07:48,360 --> 00:07:53,000 mean that you can't have other offers in there as well, but to really 96 00:07:53,199 --> 00:07:57,399 make it feel cohesive and clear and streamlined, it helps to just have the 97 00:07:57,439 --> 00:08:01,959 one that you can take on a journey for sure. Yes, So who 98 00:08:03,079 --> 00:08:07,160 is that one dream client? Is it best to pick this based off of 99 00:08:07,160 --> 00:08:11,160 a client I already have and who I love working with. It can be 100 00:08:11,199 --> 00:08:13,959 one that you already have and love working with, or it can be one 101 00:08:13,040 --> 00:08:16,040 that you'll like one day in the future. This is my dream. This 102 00:08:16,120 --> 00:08:20,399 is the one person that if I if I only ever serve people like this 103 00:08:20,480 --> 00:08:24,480 in my business, I will feel so happy and fulfilled. Yeah, I'll 104 00:08:24,600 --> 00:08:28,000 use this client. I'll use this client because I think he's going to do 105 00:08:28,079 --> 00:08:35,679 really big things. He is a veteran and has done a lot of work 106 00:08:35,120 --> 00:08:43,039 on his trauma and wants to and consistently supports other men and other people in 107 00:08:43,759 --> 00:08:50,000 upleveling themselves and healing. He goes to retreats. He leads retreats you just 108 00:08:50,039 --> 00:08:54,240 had a daughter, and wants to bring creativity and singing into the house. 109 00:08:54,879 --> 00:08:58,399 He does a human design, He did a human design reading and that's how 110 00:08:58,440 --> 00:09:03,519 he and that human design coach said, you need to activate your voice, 111 00:09:03,519 --> 00:09:11,399 and so that's how he found me. And he wants to be really powerful 112 00:09:11,960 --> 00:09:20,159 with his speeches and understand how his voice has an effect on people because he 113 00:09:20,200 --> 00:09:24,080 knows he's going he's planning to continue to give a lot of speeches. And 114 00:09:24,120 --> 00:09:30,360 he also wants to sing. And now he does sing very well. M 115 00:09:31,279 --> 00:09:37,960 okay. So if we think about it as like the journey that he's been 116 00:09:39,039 --> 00:09:41,879 on now with you, when he first came to you, what was the 117 00:09:41,000 --> 00:09:46,759 very first problem that he was struggling with or what was the very first little 118 00:09:46,759 --> 00:09:50,519 transformation that you helped him to have. The first thought was, I don't 119 00:09:50,519 --> 00:09:54,360 sing in front of people. Comes into the room and I stopped singing. 120 00:09:56,080 --> 00:10:00,799 So the first thing we did was get him to start humming around his wife 121 00:10:01,080 --> 00:10:05,519 so he could find his inner voice and that small connection between his inner voice 122 00:10:05,519 --> 00:10:09,879 and his outer voice and just restart building confidence that my voice is important. 123 00:10:11,679 --> 00:10:16,240 And we also on that first session did deepen our child work around fear of 124 00:10:16,399 --> 00:10:22,000 using the voice, fear of rejection, and he saw massive winds and within 125 00:10:22,159 --> 00:10:28,080 after the first week he that is with every one of my clients, I'm 126 00:10:28,120 --> 00:10:33,000 that first session there's massive ship massive massive. They start singing in public and 127 00:10:33,039 --> 00:10:35,919 they don't care how they sound. That's the first step is to just do 128 00:10:35,919 --> 00:10:37,320 it without caring hanging sound, and then we'll work on hanging sound better. 129 00:10:39,360 --> 00:10:43,679 So and then was what was the next the next little transformation or the next 130 00:10:43,679 --> 00:10:50,639 problem that you sold for him? Understanding the functions of the voice. So 131 00:10:50,919 --> 00:10:54,039 first it's like, I'm scared to sing in front of people, and then 132 00:10:54,080 --> 00:10:56,279 I don't. I don't know how my voice works. It's like, cool, 133 00:10:56,399 --> 00:10:58,600 let's get to know the different ranges of your voice. So playing with 134 00:10:58,639 --> 00:11:03,919 the different ranges of your voice, and that's really just adding more play as 135 00:11:03,919 --> 00:11:07,960 well as understanding the biomechanics of how the vocal cores and breath were. Would 136 00:11:07,960 --> 00:11:15,159 you say that's the step where they I guess they've become really good at singing 137 00:11:15,240 --> 00:11:18,879 or really good at speaking, Like they learn to really use their voice effectively. 138 00:11:20,879 --> 00:11:24,960 That's when we start planting the teaching, because it's it's a technique that's 139 00:11:24,000 --> 00:11:26,639 going to that I'm teaching them that they're going to be able to take for 140 00:11:26,679 --> 00:11:31,399 the rest of their life. But yes, that is it's between sessions two 141 00:11:31,440 --> 00:11:37,159 and four that there's massive shifts in sounding really good and being on pitch and 142 00:11:37,279 --> 00:11:45,919 being able to be melodic, as well as having more range in their speaking 143 00:11:46,000 --> 00:11:50,200 voice. And then what happens next after that, what's the next step, 144 00:11:50,279 --> 00:11:56,639 the next transformation? Then we apply it to a song, So that's when 145 00:11:56,679 --> 00:12:03,000 we start to I just started adding in this step of creating your singer identity, 146 00:12:03,399 --> 00:12:07,000 so like getting to know who they are as a performer and that part 147 00:12:07,039 --> 00:12:09,639 of them that wants to go and like because some of my clients they just 148 00:12:09,679 --> 00:12:11,600 come in and they just want to be able to like sing in the grocery 149 00:12:11,639 --> 00:12:16,399 store with wild band, and so that be right, it's such. And 150 00:12:16,440 --> 00:12:18,399 then I was doing yesterday, I was like, oh, they want to 151 00:12:18,440 --> 00:12:24,039 do this, so that easy um, and so being able to put on 152 00:12:24,039 --> 00:12:28,840 that part, being able to put on that hat and just have fun and 153 00:12:28,960 --> 00:12:33,399 play and know that, Okay, I'm in, I'm in my siren character. 154 00:12:33,519 --> 00:12:39,320 Now that's who my archetype. This is Sammy Siren. And so with 155 00:12:39,440 --> 00:12:43,480 that, what does Sammy Sirens sing? What are her values? What does 156 00:12:43,519 --> 00:12:46,840 she practice? What does she do in our day to day? She does 157 00:12:46,960 --> 00:12:50,120 scary things she learns how to produce, and so I guide them through that 158 00:12:50,200 --> 00:12:54,679 what the values are in the actions and behavior of this character archetype, this 159 00:12:54,879 --> 00:12:58,039 singer, this leader, this performer. And then we pick a song and 160 00:12:58,039 --> 00:13:01,679 start working on that, and then they have a song by the end of 161 00:13:01,679 --> 00:13:05,279 it. They can go or speech depends on who they are, but most 162 00:13:05,279 --> 00:13:07,320 of them, even if they're working on a speech, it's a song. 163 00:13:07,480 --> 00:13:13,399 Okay. So when they work on that song and that speech and they really 164 00:13:13,399 --> 00:13:18,639 step into that archetype other than being able to have fun, what else does 165 00:13:18,679 --> 00:13:24,480 that make possible? Full them massive confidence and leadership they are what was I 166 00:13:24,480 --> 00:13:28,799 mean? I'm so glad I had my client called today to be in this 167 00:13:28,080 --> 00:13:31,320 energy. But it was a huge win. He's ready to inspire people with 168 00:13:31,360 --> 00:13:35,159 his voice. He's no longer afraid of his voice. He's no longer right 169 00:13:35,240 --> 00:13:41,840 like. He knows that he can be dynamic and engaging and knows that he 170 00:13:41,879 --> 00:13:48,080 can when he's in these crimal settings use his voice without losing his voice, 171 00:13:48,080 --> 00:13:52,639 which is a big thing when you get into like leading retreats, leading groups. 172 00:13:52,799 --> 00:13:56,279 People come back from events and how often have they lost their voice because 173 00:13:56,320 --> 00:13:58,759 they were using it too hard? Because they don't know how to train it. 174 00:14:00,279 --> 00:14:07,080 Yeah, so confidence and health and determination and really embodying that inspired leadership. 175 00:14:09,679 --> 00:14:11,679 So the reason I've been asking you to walk me through all of this, 176 00:14:11,799 --> 00:14:15,519 like as I'm going through, I'm making notes, and this is making 177 00:14:15,919 --> 00:14:20,720 in my mind the way that I'm seeing it is you have three main three 178 00:14:20,759 --> 00:14:24,279 main transformations that you help somebody with. Right. So the first transformation is 179 00:14:24,480 --> 00:14:28,720 that getting over that fear of using their voice, which is so common. 180 00:14:28,759 --> 00:14:31,879 We see this, you know, as somebody who teaches to other people to 181 00:14:31,960 --> 00:14:35,679 podcast is one of my courses. I see this a lot with people who 182 00:14:35,679 --> 00:14:37,879 are like, I want to start a podcast, but I hate my voice. 183 00:14:39,399 --> 00:14:41,799 That was me like five years ago, right, So I get that 184 00:14:41,919 --> 00:14:46,320 so much. Then the second, the second transformation is learning how to use 185 00:14:46,360 --> 00:14:52,919 their voice effectively. And then the third transformation is that real like confidence and 186 00:14:52,039 --> 00:15:00,519 leadership with their voice so simple, so simple. And this is then when 187 00:15:00,519 --> 00:15:03,440 we can break it down into the different offers. And yes, you can 188 00:15:03,600 --> 00:15:07,960 guide them through all of this in a one on one setting, but I 189 00:15:07,960 --> 00:15:11,919 would really be looking at how can we break this down into potentially three different 190 00:15:11,960 --> 00:15:18,399 offers. One one of them could be you know it could be the course 191 00:15:18,600 --> 00:15:24,759 on getting over the fear of using their voice. The next one could be 192 00:15:24,919 --> 00:15:28,200 a course or a membership or a community or a group program or however you 193 00:15:28,240 --> 00:15:33,519 want to deliver this where you are showing them how to use their voice effectively. 194 00:15:35,039 --> 00:15:39,080 And then the final offer is taking them from you know, now they 195 00:15:39,120 --> 00:15:41,399 know how to use their voice, they're not afraid of it, but it's 196 00:15:41,440 --> 00:15:46,159 really stepping into that confidence and leadership and using your voice without losing your voice 197 00:15:48,200 --> 00:15:50,919 exactly. And even if you're teaching these in a one on one setting, 198 00:15:52,799 --> 00:15:56,639 it's rather than just saying, well, it's one on one coaching, choose 199 00:15:56,639 --> 00:16:00,399 your own adventure, it actually then becomes, hey, this is my week 200 00:16:00,480 --> 00:16:04,440 one on one program to achieve this. Any of these outcomes can be delivered 201 00:16:04,440 --> 00:16:07,840 in different ways, and it's up to you to choose how you want to 202 00:16:07,840 --> 00:16:14,679 deliver them, but you're overarching brand messaging then becomes you are helping leaders to 203 00:16:14,759 --> 00:16:21,200 go from afraid of their voice to confidently being able to lead using their voice. 204 00:16:21,960 --> 00:16:25,440 How does that feel? It feels really good. I'm curious about your 205 00:16:25,440 --> 00:16:30,960 opinion of something. It's that what I often although that that's true. What 206 00:16:32,080 --> 00:16:36,240 I hear from over and over and is I want to sing? I want 207 00:16:36,240 --> 00:16:40,399 to say it's like the it's it's like the first thing. It's like all 208 00:16:40,440 --> 00:16:45,000 of these coaches and these healers have this inner rock star that's just dying to 209 00:16:45,039 --> 00:16:48,840 come out. So that then fits into the first one, right, the 210 00:16:48,000 --> 00:16:55,600 first the first offer is this is how to This is how to stop fearing 211 00:16:55,600 --> 00:17:00,799 your voice and feel comfortable to break out and sing in front of other people. 212 00:17:02,360 --> 00:17:06,640 Yeah, for sure, for sure, because at the end of the 213 00:17:06,720 --> 00:17:10,799 day, I imagine that you're using the same techniques regardless of whether somebody wants 214 00:17:10,799 --> 00:17:11,920 to learn how to sing or whether they want to learn how to speak and 215 00:17:12,000 --> 00:17:17,039 lead. Yeah, the voices, the voice is the voice. Yeah, 216 00:17:17,079 --> 00:17:18,799 so that's going to be part of your marketing messaging. By the way, 217 00:17:18,920 --> 00:17:22,680 that's your free content. You're educating them on how the voice is the voice 218 00:17:22,720 --> 00:17:27,000 is the voice, and you're educating them on how it's not that they're a 219 00:17:27,079 --> 00:17:30,799 bad singer. They just don't know how to use their voice effectively. It's 220 00:17:30,839 --> 00:17:34,039 not that they are a bad singer, it's that they're afraid to use their 221 00:17:34,119 --> 00:17:38,240 voice fully and they're afraid to commit to singing the song or whatever it is 222 00:17:38,240 --> 00:17:42,599 that you know, as the expert is holding them back. How is this 223 00:17:42,680 --> 00:17:45,920 all feeling? What's coming up? I like that, Well, I'm thinking 224 00:17:45,920 --> 00:17:51,400 of like one of the posts that I've I've been posting a lot recently because 225 00:17:51,440 --> 00:17:55,599 I'm so inspired and i am. One post that did really well over the 226 00:17:55,640 --> 00:17:59,200 past month was when I said, some people come to me for ABC, 227 00:17:59,440 --> 00:18:02,799 some people for me for X y Z, some people come from me, 228 00:18:02,799 --> 00:18:04,400 blah blah, it doesn't matter. It all comes down to the voice. 229 00:18:04,720 --> 00:18:10,920 And that posted really well, and a lot of my other ones haven't necessarily 230 00:18:11,039 --> 00:18:15,839 and I've been like, what's happening? Why is it? Probably because you've 231 00:18:15,920 --> 00:18:21,920 met with that post, You've met your audience where they are at. There 232 00:18:22,000 --> 00:18:26,400 is something in that post where they were like, that is me right, 233 00:18:26,559 --> 00:18:30,720 whereas your other posts it might have just not even it might have been so 234 00:18:30,759 --> 00:18:34,119 far out of their reach, or they might not have quite understood. Hey, 235 00:18:34,200 --> 00:18:37,799 the fact that I'm afraid of singing in public is actually connected to the 236 00:18:37,880 --> 00:18:47,119 fact that I'm afraid to speak at a conference at work. Yeah, that 237 00:18:47,240 --> 00:18:49,119 makes a lot of sense. Like the people that are in my discovery calls, 238 00:18:49,519 --> 00:18:53,200 they are further ahead than the people who are still waiting in the wings. 239 00:18:53,880 --> 00:18:57,440 Yes, so the people who are waiting in the wings, they need 240 00:18:57,480 --> 00:19:03,240 a little bit of educating before they're going to be ready to book a discovery 241 00:19:03,240 --> 00:19:08,400 call or buy any of your offers. That makes so much sense, so 242 00:19:08,519 --> 00:19:11,559 much sense. So if you think of it as a journey, right, 243 00:19:11,599 --> 00:19:17,640 So there's somebody out there who is right now they are experiencing that they are 244 00:19:17,680 --> 00:19:22,160 unable to sing in the car with their wife, or they are unable to 245 00:19:22,240 --> 00:19:26,480 put their hand up and volunteer to give a presentation at work. And they're 246 00:19:26,519 --> 00:19:29,599 like, oh, I'm just not a good speaker. I want to be 247 00:19:29,640 --> 00:19:32,640 a good speaker. I want to be a good singer. So they think 248 00:19:32,680 --> 00:19:34,640 that the solution is to become a good speaker or to become a good singer. 249 00:19:36,039 --> 00:19:41,319 They probably haven't even connected the dots that it's actually fear and mindset that's 250 00:19:41,359 --> 00:19:45,279 the first thing they need to overcome. They can't just go and google how 251 00:19:45,319 --> 00:19:49,079 to give a good presentation because even though they're doing all the googling, until 252 00:19:49,359 --> 00:19:53,079 overcome those fears and the mindset stuff, they're not going to be able to 253 00:19:53,119 --> 00:19:59,200 sing out loud or give that good presentation. Oh I just made a whole 254 00:19:59,279 --> 00:20:00,880 lead magnet this again and I'm like, wow, I need to redo this 255 00:20:02,039 --> 00:20:06,400 time. Sorry. No, it's great, it's great. I've set up 256 00:20:06,440 --> 00:20:10,079 the system at least and I can. It's just the same thing. It's 257 00:20:10,079 --> 00:20:14,599 just rerecording it based off of a different outcome. M Like, how to 258 00:20:14,680 --> 00:20:18,599 use your voice effectively. That's I think that that's that's the one. How 259 00:20:18,680 --> 00:20:23,200 to use your voice to lead and heal, well, lead and transform. 260 00:20:23,240 --> 00:20:26,200 I mean, you can play around with the actual words and you can have 261 00:20:26,279 --> 00:20:30,880 a chat to your ideal client or a few people who you think of very 262 00:20:30,880 --> 00:20:34,319 similar to that ideal client and find out what words actually resonate the best with 263 00:20:34,400 --> 00:20:41,960 them, will do transformational leader, transformation, well, using your voice for 264 00:20:42,039 --> 00:20:49,720 transformation something like that, to inspire, to inspire change. Write all of 265 00:20:49,720 --> 00:20:56,039 these down and bounce them off your ideal client and see what really because one 266 00:20:56,039 --> 00:20:59,720 of these one of the ways that you explain it will provoke like in a 267 00:20:59,799 --> 00:21:03,480 motion like oh that feels so aligned for them, and you want to go 268 00:21:03,519 --> 00:21:08,119 with that one. M. There's always more work to do. It's never 269 00:21:08,200 --> 00:21:12,880 done. But now that you have that kind of focus of this is what 270 00:21:12,960 --> 00:21:17,839 comes first, this is what comes next, The messaging behind it, all, 271 00:21:17,880 --> 00:21:19,920 and the content that you put out there becomes a lot clearer because it's 272 00:21:19,920 --> 00:21:22,519 like, now, what does somebody need to know before they're ready to take 273 00:21:22,559 --> 00:21:26,960 that first step and solve that very first problem. They need to know that 274 00:21:27,000 --> 00:21:34,559 the answer to their communication problem isn't in fear of what's going to happen, 275 00:21:34,599 --> 00:21:37,799 fear of using their voice. And they need to know that the fear of 276 00:21:37,880 --> 00:21:45,039 using their voice can be overcome by singing to themselves, and that it's not 277 00:21:45,079 --> 00:21:49,680 that it's not that they have a boring voice, it's that they just don't 278 00:21:49,680 --> 00:21:52,799 know how to use the full range yet, that it's a muscle that needs 279 00:21:52,839 --> 00:21:59,279 to be worked out. It's not that people want to talk over them, 280 00:21:59,400 --> 00:22:04,359 it's that they're sending signals with their voice that they're dumb speaking. Yeah. 281 00:22:04,400 --> 00:22:10,400 Interesting. So these are all things that you can share that will resonate with 282 00:22:10,440 --> 00:22:14,839 that ideal client. So what on a practical level, what changes are you 283 00:22:14,839 --> 00:22:19,880 going to make to your office or to the way that you are the way 284 00:22:19,920 --> 00:22:23,599 that you are selling. Now that you're really clear on who that ideal client 285 00:22:23,759 --> 00:22:26,759 is and what that overarching transformation is, what changes will you make on a 286 00:22:26,759 --> 00:22:36,359 practical level, Um, I imagine I will stop necessarily calling out men right 287 00:22:36,359 --> 00:22:40,720 now. It would be cool to talk about that launch, that launch fear 288 00:22:40,759 --> 00:22:42,440 I've got going on. Oh yeah, we can talk about that in a 289 00:22:42,480 --> 00:22:47,720 minute. Yeah, it comes back to that too. What I can do 290 00:22:47,920 --> 00:22:52,759 is plan. I can plan social because I just get downloads and start writing 291 00:22:52,400 --> 00:22:56,880 M plan social based off of where they are in their knowledge of what's connected. 292 00:22:56,920 --> 00:23:00,640 Like right now, I've been writing for people who it's as if they 293 00:23:00,680 --> 00:23:03,079 know all that information, they're ready to get on a call. But I 294 00:23:03,119 --> 00:23:06,759 need to write for people who are further back in the process of not understanding 295 00:23:06,839 --> 00:23:11,960 that they're What will help their podcasts, will help them get moving through the 296 00:23:11,960 --> 00:23:17,960 fear of starting a podcast, etc. Is that is confidence in their voice. 297 00:23:18,480 --> 00:23:22,200 So I imagine the step one is writing for different stages of the process. 298 00:23:23,799 --> 00:23:30,000 In terms of my offers, I get to sleep on it and decide 299 00:23:30,519 --> 00:23:33,200 right now for my lead magnet. Right now, it's how to sing like 300 00:23:33,240 --> 00:23:38,720 a pro. It's for soul seekers who want to sing like a prom But 301 00:23:38,799 --> 00:23:45,880 I imagine that it's that's not not the answer. It's soul seekers who want 302 00:23:45,880 --> 00:23:52,480 to use their voice effectively or want to inspire the world with their voice and 303 00:23:52,599 --> 00:23:57,079 again, check that, check the what soul seeker is with your ideal client 304 00:23:57,400 --> 00:24:03,160 and see if that resonates good. Might it might not. Often a big 305 00:24:03,160 --> 00:24:07,200 mistake we can make is to give our audience this like identifying name that we're 306 00:24:07,240 --> 00:24:11,759 like, of course they identify as this, and then when we say it 307 00:24:11,799 --> 00:24:12,519 to them, they're like, oh, I'm not sure if that's me, 308 00:24:14,640 --> 00:24:18,720 and they can almost exclude them. They can almost like disqualify themselves because they're 309 00:24:18,759 --> 00:24:22,720 not one hundred percent sure if that's actually who they are. They're like, 310 00:24:22,759 --> 00:24:25,799 oh, this isn't for me, it's for somebody else. So always double 311 00:24:25,839 --> 00:24:27,799 check. If you're giving them some kind of identifying name, always run that 312 00:24:27,839 --> 00:24:32,680 past them. Okay, So with the lead magnet, I would really be 313 00:24:32,759 --> 00:24:36,559 thinking about what offer is that lead magnet tying into. So is it lead? 314 00:24:36,680 --> 00:24:41,400 Is it going to tie into step one of overcoming the fear? Is 315 00:24:41,400 --> 00:24:45,000 it tying into step two using their voice effectively, or is it tying into 316 00:24:45,000 --> 00:24:48,759 the third part, which is using their voice for confidence and leadership. I'm 317 00:24:48,799 --> 00:24:52,400 a very big fan of having multiple lead magnets, one for each offer. 318 00:24:52,039 --> 00:24:55,839 And if it's going to be for the first one, then what do they 319 00:24:55,880 --> 00:24:59,400 need to know? To be ready to start overcoming the fear of using their 320 00:24:59,480 --> 00:25:03,720 voice, and might be there's some shifts that they need to make. They 321 00:25:03,799 --> 00:25:07,640 might be thinking. It might be, you know, five mistakes you're making 322 00:25:07,200 --> 00:25:11,480 with learning how to use your voice effectively. That's a really terrible name, 323 00:25:11,519 --> 00:25:17,039 but and one of those mistakes would be googling how to give a good presentation 324 00:25:17,720 --> 00:25:25,880 when you haven't even connected with your inner voice for example. So interesting thing 325 00:25:25,880 --> 00:25:32,079 that you did mention before we hit record was that you're really quite keen to 326 00:25:32,119 --> 00:25:36,880 get people who are like already they already know that they basically want to work 327 00:25:36,880 --> 00:25:38,480 with you. You don't want to be trying to convince them and using high 328 00:25:38,480 --> 00:25:44,359 pressure sales tactics. And you mentioned that you don't like launching because of the 329 00:25:44,400 --> 00:25:48,640 deadline, and that you've canceled every launch that you've done. Tell us a 330 00:25:48,680 --> 00:25:52,440 little bit more about that. Well, I came back into the coaching space. 331 00:25:53,039 --> 00:25:57,359 I was a copywriter in the coaching space for a while, and so 332 00:25:57,680 --> 00:26:00,920 I at first I was a coach, and then I was like, I 333 00:26:00,960 --> 00:26:03,359 love writing copy I'm just gonna do that and work on my own stuff. 334 00:26:03,359 --> 00:26:06,440 I don't want to hold space for anyone. And then I came back to 335 00:26:06,480 --> 00:26:11,039 my roots of singing, and it's for sure my purpose in this method and 336 00:26:11,200 --> 00:26:17,160 just the healing that's come from it, and it's so much fun. So 337 00:26:17,279 --> 00:26:22,519 before I was a copywriter, I was launching an identity shift program for leaders 338 00:26:22,720 --> 00:26:27,720 called Rise and I was ten days out and I just really didn't want to 339 00:26:27,759 --> 00:26:32,240 do it. I just like felt the fear of like people paying me money 340 00:26:32,279 --> 00:26:37,279 and then having to like then do the offer. I didn't want to do 341 00:26:37,319 --> 00:26:41,480 it. I just wanted to market it, and I was really it was 342 00:26:41,519 --> 00:26:44,119 at a dark time in my life, so there was a lot going on, 343 00:26:45,559 --> 00:26:48,240 but I didn't commit. I pulled it and I gave people who signed 344 00:26:48,279 --> 00:26:51,200 up their money back, and I decided to be a copywriter instead, and 345 00:26:51,240 --> 00:26:55,599 I booked my first copywriting gigs seven days later, and I was on retainer 346 00:26:55,720 --> 00:26:57,720 and just like running, just like, let's do it, jump right in. 347 00:27:00,720 --> 00:27:03,920 And then spent a year with the identity as a writer before remembering I 348 00:27:03,960 --> 00:27:10,920 am a professional singer and came back to that about a year ago, and 349 00:27:11,000 --> 00:27:17,079 it's been beautiful awakening since. However, I've been so scared to do a 350 00:27:17,160 --> 00:27:21,799 launch. Several people have asked me for group things and I just right now 351 00:27:21,839 --> 00:27:26,599 I'm feeling that I'm feeling that fear of this launch process. I'm feeling I 352 00:27:26,640 --> 00:27:32,119 have two people signed up. I've negotiated in a way or created the offer 353 00:27:32,119 --> 00:27:34,119 in a way that I could still fulfill for them. Because I could fulfill 354 00:27:34,160 --> 00:27:37,359 for them and not make it a group I could just keep doing what I'm 355 00:27:37,359 --> 00:27:41,839 doing one on one and they'll get results. That is it specifically about the 356 00:27:41,920 --> 00:27:48,559 group format that you don't like, Well, that's that feels unaligned to your 357 00:27:48,640 --> 00:27:56,079 rather than one on one. It's new for me. I mean, I've 358 00:27:56,079 --> 00:28:00,400 done a lot of sessions one on one, many many sessions one on one, 359 00:28:00,079 --> 00:28:06,880 and so guiding somebody towards using their voice one on one is quite simple 360 00:28:07,440 --> 00:28:12,039 in group form. I honestly, if I'm gonna be super vulnerable right now, 361 00:28:12,079 --> 00:28:17,960 which might as well. I was picturing today answering questions in group form 362 00:28:18,119 --> 00:28:22,279 and being wrong about something and everyone watching me be wrong about something, and 363 00:28:22,400 --> 00:28:26,160 that got so scary. I'm wrong about something one on one, it feels 364 00:28:26,240 --> 00:28:32,319 very forgivable in group form. It was just which is funny now that I'm 365 00:28:32,319 --> 00:28:34,680 thinking about, it's like another fear of my own voice, right what would 366 00:28:34,720 --> 00:28:38,599 happen if you are wrong about something in front of the group. Thing, 367 00:28:38,720 --> 00:28:44,240 I mean, maybe they would, somebody would rebuttal and I would be like, 368 00:28:44,279 --> 00:28:45,400 oh wow, I didn't know that. Great, that's something for me 369 00:28:45,480 --> 00:28:52,039 to learn. I might be embarrassed for a minute and move on. I 370 00:28:52,079 --> 00:28:56,839 mean, I highly doubt there's going to be someone in my groups who knows 371 00:28:56,920 --> 00:29:00,240 more about the voice than I do and studying the voice for twenty year twenty 372 00:29:02,599 --> 00:29:04,759 so it's to be unlikely. It's pretty unlikely. Like we've got right now, 373 00:29:04,759 --> 00:29:08,359 we've got this little fear of somebody, you know, this fear. 374 00:29:08,519 --> 00:29:11,079 It's it's kind of irrational, right if you think about it, like it's 375 00:29:11,079 --> 00:29:15,160 just it's telling you, oh, hang on, if I'm wrong in front 376 00:29:15,200 --> 00:29:19,079 of this group, which is highly unlikely, and if I am wrong, 377 00:29:19,119 --> 00:29:22,880 like nothing much is going to really happen as a result of it. Like 378 00:29:22,960 --> 00:29:26,759 worst case scenario, you can just be like, oh sorry, I didn't 379 00:29:26,799 --> 00:29:29,400 know that and admit you are wrong, Like it's it's human. We're not 380 00:29:29,440 --> 00:29:33,839 going to always be one hundred percent right. And do you think maybe your 381 00:29:33,839 --> 00:29:40,279 group would forgive you for getting it wrong and being human? Absolutely? Absolutely, 382 00:29:41,440 --> 00:29:44,799 And that's just one fear right, that's one, and it's the other 383 00:29:44,880 --> 00:29:48,759 failing like no one signs up. I commit to it all the way. 384 00:29:48,200 --> 00:29:53,400 I get to the last day and no one signs up or I reach out. 385 00:29:53,960 --> 00:29:59,039 It's so silly. It's so silly because I've won't helped other people work 386 00:29:59,119 --> 00:30:03,759 through this. I've done this before. I've sold out my time flats and 387 00:30:03,839 --> 00:30:08,519 been waitless only, and so it's just it's a new level, new devil, 388 00:30:08,640 --> 00:30:11,079 I think it is. And this is the funny thing about the mind 389 00:30:11,200 --> 00:30:15,119 is it can be so rational at times, Like I can tell you, 390 00:30:15,200 --> 00:30:19,359 like, every time I launch something, even when it's the programs that I've 391 00:30:19,359 --> 00:30:23,559 already launched before and that I've always had people sign up, I'm always like, 392 00:30:25,039 --> 00:30:27,799 what if this is the time that nobody signs up? Because at the 393 00:30:27,920 --> 00:30:30,240 end of the day, our brain is trying to keep us safe, and 394 00:30:30,279 --> 00:30:33,680 it's like, if we can get ahead of what might go wrong, then 395 00:30:34,079 --> 00:30:38,319 we can protect ourselves from it. And I can tell you every time I've 396 00:30:38,359 --> 00:30:41,640 tried to get ahead of what might go wrong, it's usually gone wrong in 397 00:30:41,680 --> 00:30:48,119 a different way that I could never have prepared for anyway. But I have 398 00:30:48,200 --> 00:30:51,759 launched things where people haven't bought in the past, and those have been the 399 00:30:51,759 --> 00:30:56,319 best learning experiences because it's what's been It's what has allowed me to go back 400 00:30:56,319 --> 00:31:00,279 to my audience and say, hey, I noticed you didn't buy this. 401 00:31:00,079 --> 00:31:03,359 What was it that made you decide not to buy? And then I can 402 00:31:03,400 --> 00:31:07,960 find out where in the decision process because selling is just a decision process for 403 00:31:07,039 --> 00:31:10,519 them. It's helping them to make a decision, but I can find out 404 00:31:10,559 --> 00:31:15,559 where or what part of the decision making process I didn't quite address properly. 405 00:31:15,640 --> 00:31:18,599 And like, as a copywriter, I'm sure you are already on top of 406 00:31:18,759 --> 00:31:25,640 all of this stuff. So you're already ahead of most people who are launching, 407 00:31:26,720 --> 00:31:30,400 for sure, definitely, And some of the stuff I've written for this 408 00:31:30,599 --> 00:31:33,240 program and like, oh that just gave me chills because I'm so passionate about 409 00:31:33,279 --> 00:31:37,160 it. But it's when I'm in the fear that my copy becomes like bushy 410 00:31:37,319 --> 00:31:45,240 and growth not gross, just like on aligned. So you could you write 411 00:31:45,240 --> 00:31:49,039 your copy ahead of time when you're feeling really excited and good about the offer, 412 00:31:49,200 --> 00:31:52,920 rather than closer to the time when you're like what if nobody signs up? 413 00:31:52,920 --> 00:31:56,039 Because the closer you get, the more real it feels, right, 414 00:31:56,160 --> 00:32:02,200 absolutely, and I have and I and um, yeah, I think it's 415 00:32:02,200 --> 00:32:07,400 also like giving myself more just more space. And that's where I feel like 416 00:32:07,559 --> 00:32:10,279 curious about, like, oh, maybe I just don't like the launch and 417 00:32:10,319 --> 00:32:15,039 I just like to give myself staciousness and to be able to have people sign 418 00:32:15,160 --> 00:32:17,079 up whenever. Um. So that's where I've come back to. But that 419 00:32:17,079 --> 00:32:21,519 could also just be limiting if I mean, if that's true, if that 420 00:32:21,640 --> 00:32:24,119 is what you know is true for you, if you're like, if that 421 00:32:24,240 --> 00:32:28,039 is absolutely one hundred percent what is true for you and aligned for you, 422 00:32:28,519 --> 00:32:31,160 then stick with that. But if you also know, like, oh, 423 00:32:31,160 --> 00:32:37,039 like I'm just telling myself this because it feels comfortable, then that's you know, 424 00:32:37,079 --> 00:32:40,119 then it's potentially something to challenge yourself to do. And like, yeah, 425 00:32:40,160 --> 00:32:45,400 nothing, nothing new is ever going to feel really easy and one hundred 426 00:32:45,400 --> 00:32:52,200 percent comfortable. And we can come up with a million reasons to justify why 427 00:32:52,880 --> 00:32:54,880 not. And I know when before we hit record, you mentioned that you 428 00:32:54,960 --> 00:32:59,400 didn't like having a deadline in a launch because it's pressuring people to buy. 429 00:33:00,319 --> 00:33:04,920 Um. Is that is that one of the reasons you've been avoiding launching. 430 00:33:06,400 --> 00:33:12,039 Possibly, Yeah, yeah, I absolutely, I've noticed that the copy I've 431 00:33:12,039 --> 00:33:15,839 written where it is just like where and it's for it's in advance, right, 432 00:33:15,880 --> 00:33:17,319 I wrote copy that would be like, Okay, there's one day left 433 00:33:17,359 --> 00:33:22,119 for you. You can't get this after tomorrow. I've been like, oh, 434 00:33:22,200 --> 00:33:23,440 like that. If they want to come in, they can come in. 435 00:33:23,880 --> 00:33:27,079 If they want to come in, I want to teach them. I 436 00:33:27,119 --> 00:33:30,319 don't want to say, you know, if they're aligned in a hard body 437 00:33:30,359 --> 00:33:34,880 and soul like let's let's open your voice. There's no need to say no 438 00:33:35,000 --> 00:33:40,839 to people who are ready to start singing. So I'm gonna I'm gonna give 439 00:33:40,880 --> 00:33:45,240 you. I'm gonna use you as an example of why we use deadlines and 440 00:33:45,319 --> 00:33:50,039 launches. So think about it with your with your own launches, you currently 441 00:33:50,079 --> 00:33:53,079 have not had a deadline where it's like, oh, I have to launch 442 00:33:53,160 --> 00:33:58,319 this thing by this date. You're like, I can launch this group program 443 00:33:58,359 --> 00:34:00,920 anytime. So I'm just gonna like keep putting it off, keep putting it 444 00:34:00,960 --> 00:34:06,480 off until I feel comfortable enough to do it. Yeah, and as a 445 00:34:06,519 --> 00:34:12,719 result of that, you haven't ever launched it. Somebody in your audience is 446 00:34:12,760 --> 00:34:15,039 like, wow, this voice thing, Like I want to do it, 447 00:34:15,599 --> 00:34:20,679 but it's really scary really uncomfortable and I can do it at any point in 448 00:34:20,719 --> 00:34:22,880 time, So I'm just going to keep putting it off until I feel a 449 00:34:22,920 --> 00:34:27,400 little bit more ready to do it. And having a deadline in a launch 450 00:34:27,440 --> 00:34:29,760 like, Okay, it doesn't have to be doors closed, this is the 451 00:34:29,800 --> 00:34:31,840 only chance you have to work with me. It can be Christ goes up, 452 00:34:31,880 --> 00:34:35,320 it can be a bonus is removed. There are other different deadlines we 453 00:34:35,320 --> 00:34:38,719 can have, but having a deadline is what forces somebody to commit. And 454 00:34:38,760 --> 00:34:44,800 it's like, are you it's time to make a decision. Are you ready 455 00:34:44,840 --> 00:34:46,079 to do this right now? Are you going to do this and maybe push 456 00:34:46,079 --> 00:34:50,880 yourself out of your comfort zone and do it now, or are you going 457 00:34:50,920 --> 00:34:54,280 to give it another three months, six months, twelve months, and you're 458 00:34:54,320 --> 00:34:58,960 still going to be in the same place that you are right now. If 459 00:34:58,960 --> 00:35:02,320 the decision making things it's not a when it's done ethically, the decision making 460 00:35:02,360 --> 00:35:07,280 tool rather than a pressure tool. Yeah, for sure, for sure, 461 00:35:07,440 --> 00:35:09,599 Especially when you put it that way, it's a good reminder. Yeah, 462 00:35:09,679 --> 00:35:14,320 I feel like we've covered a lot so far. So what's what's coming out 463 00:35:14,320 --> 00:35:16,199 for you? What questions do you have? Where are you feeling a little 464 00:35:16,199 --> 00:35:24,360 bit stuck. Still. What's coming up for me is definitely redoing my lead 465 00:35:24,400 --> 00:35:29,119 Magnet as is because I was about to, I was like putting it all 466 00:35:29,159 --> 00:35:35,000 in my like I wrote it. I put it all into mail Chimp today, 467 00:35:36,719 --> 00:35:38,719 and so before I've already spent so much time on it. I want 468 00:35:38,760 --> 00:35:45,960 something that's going to feel really good to put out into the world and really 469 00:35:45,960 --> 00:35:53,880 focusing on these different areas, and I imagine also doing outreach, and that's 470 00:35:53,960 --> 00:36:00,239 part of the commitment. That's part of a commitment. Attraction marketing doesn't really 471 00:36:00,039 --> 00:36:05,719 were because your algorithm wants you talking to people, wants you to be friends 472 00:36:05,719 --> 00:36:08,599 with people you're friends and I know that because I used to teach it. 473 00:36:09,920 --> 00:36:15,559 Doing it's another thing. And I wonder also if maybe you could commit to 474 00:36:16,679 --> 00:36:22,079 doing that group program for one of those three transformations for the helping them to 475 00:36:22,119 --> 00:36:24,840 overcome the fear of the voice, or helping them to use their voice more 476 00:36:24,880 --> 00:36:30,360 effectively, or helping them to use their voice with confidence in leadership situations, 477 00:36:31,360 --> 00:36:36,639 setting a deadline for that deadline for yourself and actually committing to that, saying 478 00:36:36,639 --> 00:36:39,639 like, look, I'm going to stick to this deadline because even though my 479 00:36:39,719 --> 00:36:42,840 brain is going to try and talk me out of it, even though it 480 00:36:42,880 --> 00:36:46,920 feels so scary, even though it's like, oh, this could fail or 481 00:36:46,960 --> 00:36:52,159 I could make an idiot of myself in a group situation. There are people 482 00:36:52,239 --> 00:36:54,159 out there who want to learn in this group format, and this is a 483 00:36:54,199 --> 00:36:59,000 really effective way for me to help them and teach them and get them to 484 00:36:59,039 --> 00:37:05,280 overcome that fear. Okay, cool, Cool, I can definitely do that. 485 00:37:05,400 --> 00:37:08,159 I guess it. Decide look at the I think it's number two. 486 00:37:08,199 --> 00:37:12,119 I think it's how to use how to use your voice more effectively. I 487 00:37:12,159 --> 00:37:16,360 think that that's the one that's so far that people have been in the buying 488 00:37:16,480 --> 00:37:22,880 decision place. Ye have come to um because they're like, I don't know 489 00:37:22,880 --> 00:37:25,159 where to start with. I don't know how to use it more effectively. 490 00:37:25,280 --> 00:37:30,320 So I think that the others can be I can test those, But this 491 00:37:30,440 --> 00:37:35,519 could be number two, using your voice more effectively? Right, And you 492 00:37:35,559 --> 00:37:37,000 can test it. As a copywriter. You know how to write the emails, 493 00:37:37,039 --> 00:37:40,599 you know how to write the sales page. And if nobody buys cool, 494 00:37:40,639 --> 00:37:43,639 we find out why they didn't buy, and we try again. And 495 00:37:43,679 --> 00:37:45,440 if somebody knows more than you in the Q and A, well, I 496 00:37:45,440 --> 00:37:52,039 mean that's good on there, that's great. Yeah, that's true. That's 497 00:37:52,079 --> 00:37:55,239 great. Yeah, then they do, and then I will be surprised. 498 00:37:55,360 --> 00:38:01,000 It's unlikely. It's exactly one unlikely. And like if they know more than 499 00:38:01,079 --> 00:38:06,519 you're great, Like that is actually a really good thing because we can learn 500 00:38:06,559 --> 00:38:08,519 by not being the smartest person in the room. But it's highly unlikely that 501 00:38:08,559 --> 00:38:12,400 they will. Yeah. Yeah, and I don't need to be the smartest 502 00:38:12,400 --> 00:38:15,519 person in my room. That's why I callin leaders. I want people to 503 00:38:15,639 --> 00:38:21,280 inspire me. I love working with my clients amazing. Any final questions or 504 00:38:21,280 --> 00:38:23,800 anything you want clarified before we wrap up, I don't think so. I 505 00:38:23,800 --> 00:38:28,320 think this is all about implementation, journaling on some of this. There's some 506 00:38:28,360 --> 00:38:31,400 deep work happening in here. Oh yeah. Business is one of the biggest 507 00:38:31,639 --> 00:38:37,760 vehicles for transformation and growth and all of that. And like, as a 508 00:38:37,840 --> 00:38:40,480 coach, you know you understand all of that. So now take those techniques 509 00:38:40,480 --> 00:38:45,119 that you would use on your clients and use someone yourself. Oh Sammy, 510 00:38:45,199 --> 00:38:49,639 thank you so much. You've been very like most of the people who come 511 00:38:49,639 --> 00:38:52,519 in these calls are vulnerable, but like you have been just like incredibly vulnerable. 512 00:38:52,559 --> 00:38:58,239 Sharing today and I'm so glad that I've got to have this conversation with 513 00:38:58,280 --> 00:39:00,559 you. I think it's going to help a lot of people who are struggling 514 00:39:00,599 --> 00:39:04,199 with the exact same things that you are. Thank you very much. It 515 00:39:04,360 --> 00:39:07,199 is. It is both a gift and a curse to be vulnerable in public 516 00:39:07,239 --> 00:39:13,559 all the time. Oh it is, Thank you, Sammy. All right, 517 00:39:13,639 --> 00:39:17,119 that is it for today's episode. If you haven't already hit subscribe, 518 00:39:17,239 --> 00:39:22,639 make sure you hit the plus button in Apple Podcasts or the follow button in 519 00:39:22,880 --> 00:39:27,559 Spotify and you'll get each new episode straight to your podcast app every Monday, 520 00:39:27,599 --> 00:39:30,719 Wednesday, and Friday. And if you have any friends who you think might 521 00:39:30,719 --> 00:39:34,440 be struggling with this issue, hit the share button, copy the link and 522 00:39:34,639 --> 00:39:37,119 send it over to them. It's how I get to help more people. 523 00:39:37,519 --> 00:39:38,679 Thank you so much for listening. Catch you next time.