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You guys sticking hearing this song ever, No, Nope, changed my life.

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You know, It's it's interesting and
I Tommy Burnett's here Iron Smoke,

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but I said to him, I
wanted to talk to him forever. And

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I hope that didn't freak you out
because you've had world tours where you played

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in front of like thirty thousand people
at night with Modern English yep, I

6
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think did you do tours with your
own band? Yeah, we're a solid

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opener like Towny Burnette band will will
be playing with like we've opened up for

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everybody from zo Zz Top to the
lumin Ears. Yeah, we opened up

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for lumin Ears on the roof of
Whole Foods during south By Southwest and Austin.

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I love south By Southwest. I
haven't been there in years, and

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I was kind of excited now that
I'm doing the podcast, I go,

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shit, let's go back. Yeah, south By Southwest and the Montreal Comedy

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Fests where two places I always wanted
to take my sons. Yeah, well

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it's south By Southwest as a blast. Um, when did you do that?

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Oh? I went every year and
then all of a sudden, COVID

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hit, But like it changed a
little bit over the years. Right now,

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it's more there's film in there,
and what I don't think it's like

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film. Um, there's like digital
yeah, and then there's the music still

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and then there's say film yeah yeah, film. They it's crazy. They

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built such an amazing thing. But
you do like five shows in a day,

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and usually like they'll do they'll let
me do a corporate gig, yeah,

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and then like four that are like
you know, maybe a Spin magazine

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party back when spinning with the thing. So you play like and you're just

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hues are squeaking because you're just done
sweat, you know, from playing all

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those shows. So you go from
where it was the Tommy Burnette band they

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did that, but I had a
pickup band from down there that I know.

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Um, the musicians down there,
they were actually living a shotgun shack

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they do, yeah, they all
lived there, and I think they were

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gonna do a film a TV show
on these guys. But you go up

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in the mountains and all they do
is play and then they have parties after

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they play at this house and literally
like the shotgun Shack, were this a

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door in the front and a door
in the back. Yeah, And so

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you can shoot a shotgun through the
house. Um, so we just went

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there a yeah and yeah it was
like an old car with grass grown over

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it and the toilet with beads,
like beads in it from a party of

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you know that's and we did a
one rehearsal and then that day like our

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show was like an hour after we
did the rehearsal up there. Really wow,

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because you know, when I when
I think about you, I didn't

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know that I didn't know that the
Tommy Burnette Band had opened for all those

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other bands as well. I knew
you had toured, but there's oh yeah,

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there's more like there's like outlaws and
yeah, you know Charlie Daniels at

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how was that? Oh it was
great. Do you get to meet them?

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Because you know, one of the
things that came out yesterday was Metallica

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is saying how disappointed they were when
they opened for The Stones and O five

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because I guess somebody walked in and
said, hey, Mick Jagger's gonna walk

46
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through here in a second. He's
going to his truck that has all an

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entire gym in it, and he's
gonna work out before the show. But

48
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don't make eye contact. Yeah,
that's that's a thing. Is that really

49
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a thing? Yeah, you've been
told that. Well not m I always

50
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thought that was fortunate. Like the
top and we've played the guy goes,

51
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everybody get d fi here nice,
you're with Homy Burnett, and I'm like,

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I've arrived. Yeah I didn't get
kicked out because sometimes they take your

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pass off you when you're done and
you're out, okay, you don't get

54
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to be able to be back there. Um, what was a good Oh,

55
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George Thorre good I played with a
couple of times and now George thorogod

56
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I interviewed and I had somebody come
to me afterwards and go, he's usually

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a dick. Yeah, I don't
know is he. I never talked to

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him, okay, and the like
the first couple of shows I never could

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have words with, Like, he
just was I didn't even see him.

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I'm like, I'm I'm looking forward
to him. Maybe I can check his

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guitars out and stuff. Nope.
Nothing, And then uh, the last

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time we played with them, they
said, hey, you can hang out.

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George says you're cool or whatever,
and I was like, all right,

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I don't know what that means.
But Okay. So then he before

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he walked up on stage, he's
like, hey, man, you know

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yeah, good, yeah, you
know. I'm like, well that was

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cool. There's a story somebody told
me that he met Bob Dylan once and

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Bob Dylan went and I love George
Thurrogan. I'm like, he's his tone

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and some of the stuff he did. But but he goes, oh,

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he was really excited to meet Bob
Dylan. He goes, Bob Dylan looks

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at him, goes, yeah,
you're that guy who does the cover songs,

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because a lot of his songs cover
Yeah, but nonetheless it's George Grocer

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Throgan, the destroyer that oh god, you know, I'd like, I

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had no idea. So that's gotta
be something about you. You realize that

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I don't know, no, but
like that vibe you're you are one of

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the most genuinely cool. I always
say there's cool that anybody can be,

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and then they're not, but they
could be. And then there's guys like

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you who just there, you're a
cool nobody. You know what I'm saying.

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You just it was it's a whole
lifestyle. That iron smoke thing is

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a whole lifestyle. Yeah, it
is a lifestyle. I really believe it's

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not a job lifestyle. Yeah,
I see that. But when I was

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looking up stuff about you, I
mean, one of the things that I

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know you're very humble and you won't
take a lot of credit for this,

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but you helped revitalize Fairport. Fairport's
exploding and a lot of that has to

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do with you. You took something
that was a rundown area that had nothing

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for decades. Tommy. You went
in there, improved it could work,

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and now the place is exploding.
Yeah, well I know it was.

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It was the thing we really needed
was cheap rent and high ceiling. So

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it wasn't like I had a plan, no, but but my business partner,

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Steve Brown found um found that location
and the ice and those the high

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ceilings for the the stills, and
we also could have our grain bins out

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front. They look like we call
them whiskey missiles and when you pull up,

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Yeah, but those hold fresh grains, so you wanted to make sure

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it was the freshest ingredients. And
then you know hammer Million site, so

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you have the fresh crush grains kind
of like Sanka or French press. You

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want the French press before it goes
into the the mash Ton and we use

97
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all Kentucky mindome stills. But when
we first moved in there, there wasn't

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a parking lot, there was no
electricity we put it in there. It

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was just a warehouse. But how
do you have that vision? Like I

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can't. Sometimes I'm amazed how people
can walk in to a place and go,

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yeah, it's great, and I
go, I don't know what you

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see, and then they remove a
wall and they do something else, and

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then you got it. I think
your space is one of the coolest I've

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seen. It's cool. I think, well, thank you so much.

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Could we work hard at it?
And it's like it takes the village to

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make a bottle of whiskey now,
but it's so it's it's everybody kicking in

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thoughts. Like when we were going
to open them the tasting room. We

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had a Christmas party and that room
was full of like washing machines, no

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windows falling down. There was a
ramp going into their building. Yeah that's

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the tasting room that we would have
the concerts in there and stuff. And

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I don't know said their coin operated
lunge. I don't know what was going

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on. It was the old landlord, like, um, so probably made

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a deal with somebody crash him here, you know, like and uh,

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we purposely didn't do too much to
it because he wanted to make it kind

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of feel like illegal to be in
almost. Yeah. And I took Josh

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Miles back there during that party and
I hit his iPhone like little you know,

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flashlight, and I'm like, what
do you think? He goes it's

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plugging play, dude. You gotta
do it because he opens up restaurants,

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he revelry, and I think even
the one in Bushnell's basin is his.

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Yeah, um yeah yeah bitter honeys
now yeah yeah, but I mean you

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have been so we talked about that
to success. But is it true you

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were homeless at one point? Yeah? It was a runaway. Oh I

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was a kid. Yeah, just
why they handed me do that? The

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fashion show of the Center for Your
Services is involved. But I ran.

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I used to I used to jump. I was crazy. I don't know

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how my parents lived through it,
and they that's another story. But I

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used to they just box car trains
and just end up somewhere like and just

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trying to get home and sleep under
railroad bridges. Yeah, highway bridges.

129
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Um, how far did you get
on a box train as a kid,

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I'm not fire man. I I
jumped off of Batavia one time, when

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you know, I tried to figure
out how they kind of get back,

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and then I think I made it
almost to Syracuse once. But it was

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just what years is? Um,
jeezus, I was probably in the tenth

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grade or something, okay like,
um, no sailor, I'm only saying

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like, what decade because there's no
cell phones? Yeah, no, there

136
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was. That's another point when you're
on tour. You gotta wait till the

137
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truck stop. Yeah, man,
to make a call to check in at

138
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home, Like my parents when I
was a kid, put in an eight

139
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hundred number because we would call where
I went to school and where I lived

140
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as such a jerkwater town and they
call it upstate New York and stawn by

141
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Rhinebeck. Yeah, it's a beautiful
area. It is a beautiful area,

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hunch of valley. But we would
have to call home from long distance.

143
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So my parents got a call Home
America eight hundred numbers so you could go

144
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to a pay phone and he just
dialed on eight hundred. Yeah, I

145
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remember those, Yeah, And that. But when I got into modern English,

146
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I made it in the van.
That's another crazy story. But they

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you know, I went from eating
a Snickers bar from the gas station,

148
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cutting in a half and have that
for lunch and dinner and some combos sometimes

149
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if I could do. Because I
was making a record in middle of Pennsylvania

150
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when I got the call to audition
and the singer called me up. They

151
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said he's gonna call the studio.
Was the label that got me involved,

152
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and she she said, you know, Robbi's gonna call Robbie Grays in a

153
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call you and it it's the guy
that's a singer. He wrote the song

154
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everything, and it was the phone
rang and I'm like, okay, here

155
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we go and he goes first thing
he said was what do you like to

156
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wear? And I'm like, I'm
not afraid to mix polka dots with plaid.

157
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I like to wear shoes that arrive
in the room of a couple of

158
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minutes before I do yeah. And
then he goes there, he did you

159
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come up? I don't know.
I just just like I'm just gonna go

160
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for it. And then um,
he said, what kind of guitar do

161
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you playmate? You know, I'm
like, uh, and what kind of

162
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guitar do you want me to play? You know, you're the boss,

163
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and then he goes he just hung
up after like literally like four or five

164
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minutes nothing and hung up in the
label called The girl from the label called

165
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me and said he wants you in
New York City tomorrow. Can you make

166
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it? And I'm like, yeah, absolutely, I'll be there. And

167
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I had no car, I had
no money and someone's car. I wrote

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someone to Telly went and did it
wow. And then uh Yoko Ono was

169
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in the kitchen with her son David
Bowie was rehearsing down the hallway and I

170
00:11:07,480 --> 00:11:09,519
was like, this is the shot, this is what you know, this

171
00:11:09,559 --> 00:11:16,039
is what they say. Well,
especially because you gotta learn all the songs

172
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and drive in New York from middle
of Pennsylvania figure all that out. No

173
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sleep, right, fingers are like
lines of the fingers from just trying to

174
00:11:24,919 --> 00:11:28,240
get the songs down over and over. And I played three songs and they

175
00:11:28,320 --> 00:11:31,639
go, we'll be right back,
and they got out the room. They

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00:11:31,679 --> 00:11:35,039
came back in they go, um, so what are you what are you

177
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doing for the next three months or
so? And I'm like, hopefully hanging

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00:11:39,159 --> 00:11:41,559
when you guys, and it's like
they're like, you're in mate, you

179
00:11:41,600 --> 00:11:43,080
know. I'm like, all right, well, now what a way do

180
00:11:43,279 --> 00:11:46,799
like? And we went right down
to the bar and drank Boddington's for the

181
00:11:46,799 --> 00:11:52,720
first time I ever had. They
drank the bar out the Boddington's, and

182
00:11:52,759 --> 00:11:54,840
I remember going, I don't what
do I do about the car? What

183
00:11:54,879 --> 00:11:58,879
do I do about the guitar?
And from right then everything was taking care

184
00:11:58,879 --> 00:12:03,679
of like give him the keys,
where's it park, don't worry about the

185
00:12:03,679 --> 00:12:07,840
guitar, and um. I went
home and gave a check book to my

186
00:12:07,919 --> 00:12:13,399
dad and went back for rehearsals,
and like maybe ten days later, it

187
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was like national television and yeah,
you know right, it was shit.

188
00:12:18,080 --> 00:12:22,360
Yeah, it was crazy, Like
Gibson got that's the closest thing to and

189
00:12:22,399 --> 00:12:26,360
I don't because I don't believe it, but that's like the closest thing to

190
00:12:26,360 --> 00:12:30,240
overnight success. But it's not.
You were grinded making a record. How

191
00:12:30,240 --> 00:12:33,799
did they find out about you?
The girl from the label knew me,

192
00:12:35,320 --> 00:12:37,039
you know, and of me,
and I I kept just looking for like

193
00:12:37,080 --> 00:12:43,200
when David Lee Roth needed a guitar
player. Yeah, I didn't get the

194
00:12:43,519 --> 00:12:46,360
I got closer a lot of things. No, he that was done,

195
00:12:48,000 --> 00:12:50,759
but I'd always go like, oh
um, def leppards, you know,

196
00:12:50,840 --> 00:12:56,639
or whatever, and she'd always look
out for opportunities. But I was playing.

197
00:12:56,679 --> 00:13:01,720
I played with Lou Graham, yeah, when he did the Midnight Blue

198
00:13:01,720 --> 00:13:05,399
thing. Yeah, and I thought
I had the gig. He's like,

199
00:13:05,480 --> 00:13:09,519
yeah, you're in, and then
his his bass player had had a guitar

200
00:13:09,519 --> 00:13:13,039
player. He promised the gig too
out in California, I guess, and

201
00:13:13,080 --> 00:13:18,440
louis like I didn't know this happened, and I'm like really, and I

202
00:13:18,440 --> 00:13:22,840
couldn't really use that gig right then? Can you imagine like playing? I

203
00:13:22,919 --> 00:13:26,600
know my friends and X band made
some of them and played for Lou Graham,

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00:13:26,639 --> 00:13:28,799
but it's like this was Lou when
Lou was doing solo stuff. Yeah,

205
00:13:28,879 --> 00:13:33,559
right, right, So Midnight Blue
album. I remember learning that song

206
00:13:33,720 --> 00:13:39,559
and sitting across from a plane on
somewhere near um uh down downtown where he's

207
00:13:39,559 --> 00:13:41,919
got all his cars. He got
the big yeah, yeah, yeah he

208
00:13:43,000 --> 00:13:46,320
does. He doesn't tell anybody where
that is. So I kind of got

209
00:13:46,320 --> 00:13:50,200
to know Lou a little bit.
But later on, right much later on,

210
00:13:50,679 --> 00:13:52,279
and I used to say to him. I saw him in a car

211
00:13:52,320 --> 00:13:54,919
show and I'm like, Lou,
I want to see these cars because it's

212
00:13:54,919 --> 00:13:58,919
all muscle cars. Yeah, and
then he tells me a story. Now

213
00:13:58,919 --> 00:14:01,360
he's divorced again, but he was
married at the time, so he was

214
00:14:01,399 --> 00:14:05,120
gonna play party in the park and
I walked up. I was standing there

215
00:14:05,120 --> 00:14:07,919
because I was gonna produce the bands, and his wife gets out robbing and

216
00:14:07,000 --> 00:14:09,720
she's like, Hi, thanks for
having lou on the radio show today,

217
00:14:09,799 --> 00:14:13,080
a great interview, and I said, yeah, I go, man,

218
00:14:13,120 --> 00:14:16,200
and it's so cool about the car
that he had trailer from California. And

219
00:14:16,240 --> 00:14:20,759
she looks at me and the guy
standing behind me going like, Michael,

220
00:14:20,840 --> 00:14:24,320
you're fucking Louke Graham. Yeah,
she doesn't get it. He say,

221
00:14:24,600 --> 00:14:28,759
yeah, yeah, it's your money, you earned it. Weird go sometimes,

222
00:14:28,799 --> 00:14:33,120
but um yeah. He It was
unbelievable listening to him. The timber

223
00:14:33,200 --> 00:14:39,960
and his voice was just like the
Born like it sounded so amazing and just

224
00:14:39,080 --> 00:14:43,279
like the record with nothing just across
the like sending across from movie. That's

225
00:14:43,279 --> 00:14:48,639
really cool to hear someone who seasoned
as you say that about Lou because I

226
00:14:48,679 --> 00:14:54,200
always thought he was one of the
best voices in rock. Yeah, legit,

227
00:14:54,320 --> 00:14:58,840
like he's like he's got how many
hits I don't even know, Like

228
00:14:58,919 --> 00:15:01,559
he's got like a place concert right
with Foreigner and stuff. And then he

229
00:15:01,559 --> 00:15:05,799
always had kind of a bitter ending
there with mc I was gonna say,

230
00:15:05,879 --> 00:15:11,720
mctaylor mcjones, right, Jonah McK
taylor was the young guy in the Stones

231
00:15:11,799 --> 00:15:13,799
who probably guitarists like you that they
picked up along the way and then they

232
00:15:13,840 --> 00:15:16,559
just ruined that kid. Yeah.
I remember him coming on the Old We

233
00:15:16,799 --> 00:15:20,279
Show and then he were trying to
get him an eight ball and he was

234
00:15:20,320 --> 00:15:24,440
a mess and eight ball well not
him, the whoever whereever venue he was

235
00:15:24,480 --> 00:15:26,799
playing. I was like, yeah, we gotta find this. He was

236
00:15:26,960 --> 00:15:31,240
a mess, this poor guy.
He looked awful. But you now have

237
00:15:31,279 --> 00:15:35,480
two kids, you've also done marketing
for Richard Branson, and you're in the

238
00:15:35,519 --> 00:15:37,799
Guinness Booker World records. Yeah,
and it sound like a fish story kind

239
00:15:37,799 --> 00:15:41,480
of No, it doesn't. It
sounds fucking amazing. I'm sound like,

240
00:15:41,559 --> 00:15:45,799
do you ever pause in your life
and go, what a ride man?

241
00:15:46,000 --> 00:15:50,480
Not a ride? Oh that's encouraging. I'm just listening to you now.

242
00:15:50,559 --> 00:15:54,879
The lou Graham, The South By
Southwest zz Top says were you know,

243
00:15:54,360 --> 00:15:58,639
hey, yeah, he's cool.
George Thorogood finally comes out. George Burger

244
00:15:58,679 --> 00:16:03,120
probably doesn't talk to anybody. Yeah, I don't. There's a lot,

245
00:16:03,200 --> 00:16:06,919
but did Yeah, that whole there's
there's a lot. The Guinness Book of

246
00:16:06,960 --> 00:16:08,679
World Records thing was, you know, I was armed from the House of

247
00:16:08,720 --> 00:16:14,200
Guitars. He were on his label
and there was a show called just for

248
00:16:14,240 --> 00:16:18,120
the Record out of Australia that they
wanted us to break the whose descibel level

249
00:16:18,159 --> 00:16:22,360
at the Yeah, and it was
one hundred and twenty three decibels I think.

250
00:16:22,639 --> 00:16:25,919
And we got the Guinness Book of
World Records plaque at the House of

251
00:16:25,919 --> 00:16:29,480
Guitars with our you know when immaculate
Mary. Yeah. The hair, the

252
00:16:29,559 --> 00:16:32,960
hair hair farmer days. Yeah.
But that's all I wanted to do was

253
00:16:33,000 --> 00:16:37,720
play guitar when I played hockey,
and then I found the guitar and that

254
00:16:37,799 --> 00:16:41,320
was it everything. Nothing else really
mattered. Where did you go to school?

255
00:16:41,440 --> 00:16:44,720
High school? I went. I
went to Karney for a couple of

256
00:16:44,799 --> 00:16:48,480
years and got kicked out. On
my permanent record, it says I was

257
00:16:48,519 --> 00:16:52,480
a bad influence on the Carney family. And then there's a long story,

258
00:16:52,600 --> 00:16:56,679
and it's I don't know if I
want to go into that. But the

259
00:16:56,960 --> 00:16:59,639
the guy that kicked me out,
the brother kicked me out, got a

260
00:17:00,120 --> 00:17:03,960
busted for soliciting a minor because he
used to ask me weird questions. I'd

261
00:17:03,960 --> 00:17:07,480
be like, none of your business, and my dad was so mad at

262
00:17:07,519 --> 00:17:10,880
me. Then that happened years later, and my dad was like, I'm

263
00:17:10,920 --> 00:17:14,039
sorry. I thought, you know, because I was a punk. Yeah,

264
00:17:14,039 --> 00:17:18,640
why would you believe me? I
was? It wasn't your old man

265
00:17:18,680 --> 00:17:22,319
came in apologize to you. Well, he told me that there was years

266
00:17:22,400 --> 00:17:25,079
later though, no, no,
I understand. But like, I've had

267
00:17:25,119 --> 00:17:29,519
a similar thing. I've talked very
openly, not to change things here,

268
00:17:29,559 --> 00:17:33,720
but where I was molested by a
babysitter. Oh you're kiddy as a kid

269
00:17:33,759 --> 00:17:37,039
seven years old and yeah and so, and it can fuck you up,

270
00:17:37,119 --> 00:17:41,160
you know, it really can.
I'm old now, I've worked through stuff,

271
00:17:41,440 --> 00:17:45,279
but I've had conversations. My mother
confronted the dude. Oh my god.

272
00:17:45,440 --> 00:17:49,400
Years later I didn't know that that's
crazy. Yeah, but there was

273
00:17:49,440 --> 00:17:53,000
something about that that made you sort
of feel validated. I don't care how

274
00:17:53,039 --> 00:17:56,279
old, you're the same thing with
your old man going, hey man,

275
00:17:56,359 --> 00:17:59,480
I'm sorry. They would lock me
in a room with a bible all day.

276
00:17:59,480 --> 00:18:03,359
I'd get out, he'd beat he'd
hit me with this bicycle rubber thing

277
00:18:03,400 --> 00:18:07,640
on my hands. And it wasn't
It was crazy and it was a different

278
00:18:07,640 --> 00:18:14,200
world back then, and um,
but it was just I never got like,

279
00:18:14,319 --> 00:18:15,640
I never went to no one who
ever went as far as they did

280
00:18:15,680 --> 00:18:18,440
with you don't know, I understand
that, but it was just like,

281
00:18:19,079 --> 00:18:26,519
what is that fortitude inside you that
you're a lot of kids would fold after

282
00:18:26,559 --> 00:18:29,960
that, right, because you're gonna
get the pressure at school and then you

283
00:18:30,039 --> 00:18:33,839
go home and your old man's pissed, right because all this stuff and Carnie,

284
00:18:33,119 --> 00:18:37,559
But what made you never kind of
waver on this this thing? I

285
00:18:37,599 --> 00:18:41,680
mean you had like this is it
a free spirit? That is that what

286
00:18:41,720 --> 00:18:47,839
you call jumping on trains crazy?
I was not. It's it's there's something

287
00:18:48,000 --> 00:18:49,279
freeing about it. Yeah, I
guess, but I did, Yeah,

288
00:18:49,279 --> 00:18:52,160
I just didn't. It wasn't right
and I knew it and there was something

289
00:18:52,200 --> 00:18:55,720
off. But it's an adventure,
man, Yeah it was. It was

290
00:18:55,759 --> 00:18:57,680
okay, you know, but and
then I went to Straider. Okay,

291
00:18:59,079 --> 00:19:02,480
I remember, I think I got
a fight with the toughest guy in school,

292
00:19:02,559 --> 00:19:06,119
Dom Trenchini. He plays with he's
a musician, and we ended up

293
00:19:06,119 --> 00:19:07,640
in a band together afterwards. Back
then you get in a fight and then

294
00:19:07,680 --> 00:19:11,920
your best friends after especially guys.
Yeah, we were I remember the same

295
00:19:11,960 --> 00:19:14,559
thing. Yeah, there was a
smoking lounge back there. Yeah, that

296
00:19:14,759 --> 00:19:19,319
was smoke outside thing every day.
I did a lot of dumb things that

297
00:19:19,400 --> 00:19:23,000
was. That was a big one
of them, smoking cigarettes. But so

298
00:19:23,519 --> 00:19:27,400
okay, so now you have the
Tommy Burtette band at that point, that's

299
00:19:27,440 --> 00:19:30,559
opening up. It's two thousand and
eight. You had done marketing, you

300
00:19:30,599 --> 00:19:33,839
were in New York City, and
then the bubble kind of comes from.

301
00:19:33,920 --> 00:19:37,799
Yeah that's when. Yeah, yeah, I was. We had an office

302
00:19:37,880 --> 00:19:44,240
on between um Princeton, Princeton Houston
on Broadway. You were cranking. I

303
00:19:44,319 --> 00:19:47,640
was working, like literally, I'm
a blue collar kid. My dad was

304
00:19:47,640 --> 00:19:49,240
a plumber and my mother was a
nurse, living in Webstern, New York.

305
00:19:49,240 --> 00:19:52,039
And all of a sudden, I
got a place in Manhattan. I've

306
00:19:52,039 --> 00:19:56,319
got like, you know, a
view all the way to Central Park from

307
00:19:56,359 --> 00:20:00,079
down and try back. Dude,
I was cranking. I what were you

308
00:20:00,160 --> 00:20:04,759
doing? I was doing Mark I
start a radio show called Universal Buzz Radio,

309
00:20:04,759 --> 00:20:08,079
and we built that into three point
two million listeners or three point six

310
00:20:08,079 --> 00:20:12,359
million listeners because of the Internet and
in a college radio. In his upcoming

311
00:20:12,400 --> 00:20:17,000
bands, like we recorded kid Rock
at Water Street. We recorded the White

312
00:20:17,000 --> 00:20:21,319
Stripes at the bug Jar when I
looked above the bug jar and he stayed

313
00:20:21,319 --> 00:20:23,839
out. He stayed above the bug
jar with his his wife. That everybody

314
00:20:23,839 --> 00:20:30,240
thought as a sister m bag.
But oh sh that's right, everybody did

315
00:20:30,279 --> 00:20:34,319
think that. Yeah, I didn't
know that he's amazing. I saw Jack

316
00:20:34,359 --> 00:20:38,759
White on on Crossroads. Yeah,
yeah, yeah, he's like he's I

317
00:20:38,799 --> 00:20:42,759
think he's one of a fantastic guitarist. I wanted to stop cars on Monder

318
00:20:42,799 --> 00:20:45,680
Revenue and go get in here.
This guy sound singing like Robert Plant and

319
00:20:45,680 --> 00:20:51,559
playing like Jimmy Page. This guy
I was, and then we we hung

320
00:20:51,559 --> 00:20:53,480
out. He's like a he's an
encyclople Pedium blue. We hung on at

321
00:20:53,519 --> 00:20:56,640
south By Southwest. I think I
stole a bottle off the bar at an

322
00:20:56,640 --> 00:21:02,039
after party and we sat by the
porta parties like drinking that bottle and just

323
00:21:02,119 --> 00:21:07,200
talking about music. You ever still
talk to these guys, No, I

324
00:21:07,599 --> 00:21:10,519
it'd be like when I run into
somebody, yeah, and I go,

325
00:21:10,640 --> 00:21:12,319
hey man, this is you know. Yeah, I don't know if you

326
00:21:12,319 --> 00:21:15,960
remember this. Wow, you're hard
to not remember. Yeah, I don't

327
00:21:15,960 --> 00:21:21,759
know. Since some people just like
I don't know, how would happened?

328
00:21:21,759 --> 00:21:23,160
Like, you know, I was
hanging out nashvillely guy goes. The guy

329
00:21:23,160 --> 00:21:26,759
owns Tutsis and like a lot of
other legendary bars there. He's like,

330
00:21:27,119 --> 00:21:34,119
they wanted me to go to his
girlfriend's mother's grandmother's birthday party to meet him

331
00:21:34,200 --> 00:21:37,759
because he blew me off that day
at a meeting and I ended up saying

332
00:21:37,799 --> 00:21:41,119
happy birthday to his like his girlfriend's
grandmother. He's like, let's go to

333
00:21:41,119 --> 00:21:44,839
back Titsis. I go, I
can't go to I got a meeting in

334
00:21:44,839 --> 00:21:47,160
the morning. And go they go. If he says go to Tutsis,

335
00:21:47,160 --> 00:21:49,160
wants to meet he wants him to
meet your his friend, you go,

336
00:21:49,519 --> 00:21:52,160
and I'm like, all right,
I guess we're going. And gall jumped

337
00:21:52,200 --> 00:21:56,440
in the big car and went to
Tutsi's. If you know, Tutsi's like

338
00:21:56,440 --> 00:22:00,599
three floors of music, and we
went upstairs and that big room and there's

339
00:22:00,640 --> 00:22:04,839
the v section, there's the VIP
sections behind the stage, so you're above

340
00:22:04,880 --> 00:22:08,799
the stage behind it. Wow,
and his friend's Kid Rock, No ship,

341
00:22:08,880 --> 00:22:11,440
that's where we wanted me to go
and talk to hang out. And

342
00:22:12,519 --> 00:22:15,880
but did you see did you remind
Kid Rock that you had recorded him at

343
00:22:15,880 --> 00:22:19,359
Water Street? I never really,
I kind of I told him. I

344
00:22:19,400 --> 00:22:25,680
go, you know, the Devil
Routes are a Cause release in Asia where

345
00:22:25,680 --> 00:22:30,440
you had the live track from Universal
Buzz Radio. He goes, yeah,

346
00:22:30,480 --> 00:22:33,480
I remember that, and like that
was that was my radio show? Wait

347
00:22:33,519 --> 00:22:37,920
a second, you you ended up
on an import? Yeah, we were,

348
00:22:37,279 --> 00:22:41,559
and no one has had live tracks
back then. The planet the Planet

349
00:22:41,480 --> 00:22:45,559
of Altams in hanging at Iron Smoke
that I got from that release. Wow,

350
00:22:45,960 --> 00:22:49,079
did you made money off that?
Oh? No, no, no,

351
00:22:49,160 --> 00:22:55,799
there's no man like we got and
and and they we signed an agreement.

352
00:22:56,119 --> 00:22:59,440
I think we made money, but
it was like we didn't make I

353
00:22:59,480 --> 00:23:02,359
think it was a couple of grand
or something that like we got paid,

354
00:23:02,400 --> 00:23:04,759
like oh was it the royalty?
You know what they called mailbox? So

355
00:23:04,880 --> 00:23:07,839
they'd never do that with our Back
then, we were just like you know,

356
00:23:07,960 --> 00:23:11,599
cut a bunch of outlawed kids trying
to get Willie Nelson to let us

357
00:23:11,640 --> 00:23:15,359
record him and stuff, you know, and then that crew and then um

358
00:23:15,480 --> 00:23:21,680
kid uh the White Stripes got signed
a V two, which is Richard Branson's

359
00:23:21,680 --> 00:23:26,599
baby label. Yeah, and they
wanted us to marketing him because we were

360
00:23:26,599 --> 00:23:32,519
on college campuses with the radio show, and um it would it just catapulted

361
00:23:32,559 --> 00:23:36,119
like I got all of a sudden. Fused TV hired us for their lunch.

362
00:23:36,240 --> 00:23:41,799
I came up with a concept for
a campaign for the subways in New

363
00:23:41,880 --> 00:23:45,000
York and I just started adding zeros
to my you know, my quotes.

364
00:23:45,319 --> 00:23:51,880
And then then MTV hired us away. Um MTV two moment, we had

365
00:23:51,920 --> 00:23:55,519
a dog thing because of what we
did at south By Southwest. We took

366
00:23:55,559 --> 00:24:00,400
over south By Southwest refuse and then
MTV and then it was just like Disney

367
00:24:00,519 --> 00:24:03,920
hired us. I was on like, Okay, so people go to school

368
00:24:04,039 --> 00:24:08,200
to learn how to do this shit. You realize that people pay hundreds of

369
00:24:08,240 --> 00:24:11,640
thousands of dollars to get a marketing
degree. Dude, you just did it.

370
00:24:12,000 --> 00:24:15,599
Yeah, pretty much, just kind
of all just instinctual. Yeah,

371
00:24:15,720 --> 00:24:18,759
just I was good at UM.
I didn't know how to spell entrepreneur,

372
00:24:18,920 --> 00:24:22,359
by the way, and that was
like would you call me? You know,

373
00:24:22,440 --> 00:24:26,880
like but it was. It was
more about just like I don't I

374
00:24:26,920 --> 00:24:30,640
had a knack for like ideas,
Yeah, and they then I put a

375
00:24:30,640 --> 00:24:34,279
team together to do the big ideas. Like, um, when I flew

376
00:24:34,279 --> 00:24:37,079
out to Disney, I'm like,
wow, I'm on a lot, you

377
00:24:37,119 --> 00:24:38,799
know. I'm like, this is
wild, and they're like, Okay,

378
00:24:38,839 --> 00:24:41,319
we're sitting down in a room,
like we got a new movie. It's

379
00:24:41,400 --> 00:24:45,880
it's a it's a it's Johnny Depp
playing a pirate and it's gonna be called

380
00:24:45,880 --> 00:24:49,599
Pirates of the Caribbean, and we
need to know what to do to like

381
00:24:49,640 --> 00:24:53,359
we really want to take over Hollywood
and get people engaged. So it came

382
00:24:53,440 --> 00:25:00,319
up with so Disney hires you no
shock him up with ideas for a release

383
00:25:00,519 --> 00:25:06,119
movie releases. We were doing stuff
for like ESPN, like setting up boxing

384
00:25:06,160 --> 00:25:10,079
rines in the middle of Times Square. Uh um, what was the other

385
00:25:10,079 --> 00:25:17,000
one? Um the house? What
was it? Um HGDV? Yeah,

386
00:25:15,160 --> 00:25:18,160
yeah, yeah, yeah, they
had something. I don't know we did

387
00:25:18,720 --> 00:25:22,680
we did something, and it's just
kind of all so so okay, because

388
00:25:22,720 --> 00:25:27,279
this is fascinating to me, and
it's fascinating because every single thing that we

389
00:25:27,359 --> 00:25:33,680
have in this world today started as
an idea. Right, So now it

390
00:25:33,759 --> 00:25:37,200
makes sense to me because I've heard
the story of UM two thousand and eight.

391
00:25:37,240 --> 00:25:41,119
I'm living back up here, kids
and diapers. I'm smoking ribs and

392
00:25:41,200 --> 00:25:45,920
drinking whiskey. Yeah. People have
ideas all the time. Man, they

393
00:25:45,920 --> 00:25:49,519
don't follow through. Do you see
what I'm saying? I know, but

394
00:25:49,720 --> 00:25:53,680
I talk about that when I speak
at schools or whatever colleges, and I

395
00:25:53,720 --> 00:25:57,400
do speaking engagements once in a while. Yeah, okay, And I even

396
00:25:57,480 --> 00:26:02,240
with younger kids, I go that, don't don't give up because you're you

397
00:26:02,240 --> 00:26:03,920
know it's good. You're gonna get
knocked down. You just gotta keep going

398
00:26:04,319 --> 00:26:08,480
and pick pick yourself up, and
you have faith that you'll You know this

399
00:26:08,480 --> 00:26:12,000
this is life, spice of life. Everybody goes through it. It's not

400
00:26:12,119 --> 00:26:15,359
good times all the time, but
that's why it's an amazing experience being alive.

401
00:26:15,400 --> 00:26:18,440
What do I say? It's like
a ride for you? Like when

402
00:26:18,480 --> 00:26:21,839
I start a homeless and then they
find out you're jumping on box. You're

403
00:26:22,279 --> 00:26:25,799
I I think it's different for you. I think you look at everything as

404
00:26:25,799 --> 00:26:29,440
an adventure. I do. I
call it when we go out like with

405
00:26:29,519 --> 00:26:32,359
Jen, my wife, or the
kids, we call it an expedition when

406
00:26:32,359 --> 00:26:34,119
we're going away. Yeah, I
mean, it's not a vacation, it's

407
00:26:34,119 --> 00:26:37,640
an expedition. Yeah. Because and
with you, I bet it is because

408
00:26:37,640 --> 00:26:44,039
you'll find the coolest, most you
know, everybody. You're not a tourist

409
00:26:44,079 --> 00:26:48,839
trap kind of guy. No,
No, you'll find the authenticity wherever you

410
00:26:48,839 --> 00:26:51,799
are. I dig that. I
really really dig that. And I tell

411
00:26:51,839 --> 00:26:53,359
the kids the show, you know, Okay, we're landing in Atlanta.

412
00:26:53,359 --> 00:26:57,000
We gotta find our you know,
our connection and make them do it.

413
00:26:57,079 --> 00:27:00,920
We take them back to New York
City because they were born there, and

414
00:27:00,960 --> 00:27:03,240
we at like what train'm gonna take
and what you know, even if we're

415
00:27:03,240 --> 00:27:06,400
gonna end up in the wrong stop, I just let them, We let

416
00:27:06,440 --> 00:27:10,119
them go. It's it's really incredible. But that that two thousand and eight

417
00:27:10,200 --> 00:27:14,359
thing, I to tie that together
in your head, because there's a lot

418
00:27:14,359 --> 00:27:17,440
of weird stuff we're talking about.
Two thousand and eight the bottom fell out

419
00:27:17,440 --> 00:27:21,039
in New York City. I was
rocking, like I didn't worry about anything

420
00:27:21,079 --> 00:27:25,240
money, like everything we were printing
money with the marketing company, had a

421
00:27:25,240 --> 00:27:29,000
great staff. And then two thousand
and eight, the bottom fellow the economy

422
00:27:29,200 --> 00:27:33,200
and no one was paying us.
I let everybody go. I sat down

423
00:27:33,200 --> 00:27:34,759
and told ten people, I'm like, this has been a great ride.

424
00:27:36,759 --> 00:27:38,119
Yeah, I got two days.
I can pay it for two days,

425
00:27:40,039 --> 00:27:42,200
and you're gonna go out and look
for jobs right now. It's all like

426
00:27:42,279 --> 00:27:45,519
because it happened so fast, I
didn't have anything else and I just I

427
00:27:45,559 --> 00:27:52,200
owed money to American Express was calling
me when when Jaggers being born would let

428
00:27:52,200 --> 00:27:55,400
me hang up. I'm like,
I'm getting my son from the hospital right

429
00:27:55,400 --> 00:27:56,960
now. I was just born,
and they're go, if you don't make

430
00:27:56,960 --> 00:28:00,359
a payment right now, this is
going to happen. So that's what was

431
00:28:00,400 --> 00:28:04,000
going on in my world from having
all this great stuff too. But I

432
00:28:04,079 --> 00:28:07,720
had my health, and I had
Jen, and I had my kids.

433
00:28:07,759 --> 00:28:11,039
You know, that's everything pretty.
You know that's good. Yeah, you

434
00:28:11,039 --> 00:28:14,279
can do anything you want if you
got your health and you got people love

435
00:28:14,319 --> 00:28:15,839
you and care about you. But
that's when I was in the backyard kids

436
00:28:15,839 --> 00:28:21,200
and diaper, smoking ribs, drinking
whiskey, and I'm like, Jen,

437
00:28:21,319 --> 00:28:26,119
has anybody done to smoke bourbon like
barbecue? And there was only a couple

438
00:28:26,119 --> 00:28:29,440
of companies of course there and balconies, and it was really over smoked,

439
00:28:29,440 --> 00:28:32,920
so we came up with their recipe
that was that was not so smot.

440
00:28:33,039 --> 00:28:36,920
Wow. This is what I'm saying, is you realize, like as I

441
00:28:36,960 --> 00:28:41,920
said with the marketing thing, uh, people went to school nice you of

442
00:28:41,960 --> 00:28:45,839
are they do and they sit in
courses and they have that and the same

443
00:28:45,880 --> 00:28:49,000
thing probably with who thinks this is
what I'm saying to you, So to

444
00:28:49,039 --> 00:28:53,119
come up with the idea and then
I'm gonna say this, ninety nine point

445
00:28:53,279 --> 00:28:57,039
nine percent of the people go,
no, I can't fucking do that.

446
00:28:57,039 --> 00:29:00,920
But you know when you got to
think when that happened, Yeah, dumber

447
00:29:00,960 --> 00:29:03,119
guys in that us, Well I've
done That's a good point. So that's

448
00:29:03,119 --> 00:29:07,359
a very good point. And the
guys that are like, you know,

449
00:29:07,640 --> 00:29:11,880
it's just doing it and followed to
follow through with you is amazing. Dude,

450
00:29:11,079 --> 00:29:14,880
Well, it's having the right people
around me too. Well. I

451
00:29:14,920 --> 00:29:18,400
would agree that, you know,
the the idea of a self made man

452
00:29:19,240 --> 00:29:25,400
not entirely true because everybody needs,
you know, people around them to believe

453
00:29:25,440 --> 00:29:26,759
in it. But that's the thing
is you got to find the people that

454
00:29:27,079 --> 00:29:32,160
believe believe in that they're smarter and
better at something than you're not. And

455
00:29:32,200 --> 00:29:33,400
you've got to be willing to put
that as yeah, yeah, yeah.

456
00:29:33,599 --> 00:29:37,039
So so where do you Okay,
so you come up with the idea,

457
00:29:37,359 --> 00:29:40,400
you start looking for recipes. Yeah, so are you doing this in your

458
00:29:40,480 --> 00:29:44,880
kitchen? Well, we did in
Um friends kitchens and people help start the

459
00:29:44,920 --> 00:29:49,079
businesses kitchens and backyards, and I
liked um, Pappy, Yeah, yeah,

460
00:29:49,119 --> 00:29:52,519
back when you can buy it for
thirty five forty bucks a bottle on

461
00:29:52,559 --> 00:29:56,160
the shelf, what is it now? It's around there, but as soon

462
00:29:56,200 --> 00:30:00,480
as you're taking out of the store, it's one thousand or twelve h But

463
00:30:02,319 --> 00:30:06,920
yeah, that's the recipe was based
on a weeded bourbon. And that's where

464
00:30:06,920 --> 00:30:11,279
I met Drew, our master distillers
Brilliant, and he was young and he

465
00:30:11,319 --> 00:30:15,119
was working on still on the Fingerlikes. I went to Fingerlikes is stilling and

466
00:30:15,160 --> 00:30:18,359
talk to Brian McKenzie about what we're
doing and show them the designs for everything,

467
00:30:18,400 --> 00:30:21,559
and he goes, I don't have
the capacity. I gotta make my

468
00:30:21,559 --> 00:30:26,759
own. There's a guy up up
to Lake Um called Montezuma Winery and I

469
00:30:26,839 --> 00:30:30,559
went to them and Bill Martin and
said, I need a still, you

470
00:30:30,599 --> 00:30:33,400
know, so you know, a
chicken smoker. I was smoking at Graze,

471
00:30:33,400 --> 00:30:36,880
trying to figure that out on a
chicken smoker. Yeah, I was

472
00:30:36,880 --> 00:30:41,720
trying to I started, and you
literally you did it well. Yeah,

473
00:30:41,799 --> 00:30:44,759
with with people around me that could
help me. But I just like I

474
00:30:44,839 --> 00:30:49,480
knew, I knew what I liked
and like the Bernheim like kind of saying.

475
00:30:49,519 --> 00:30:53,400
And then it's adjusting the recipe and
what triple char on the barrels.

476
00:30:53,400 --> 00:30:57,319
And I didn't even know that um
bourbon turned brown because of the char and

477
00:30:57,359 --> 00:31:03,920
the barrel. Yeah. I thought
all spirits were clear until they were like

478
00:31:03,960 --> 00:31:07,079
sitting. And that's so you know
more than I know. Yeah, but

479
00:31:07,279 --> 00:31:11,400
I only know that because I'm an
alcoholic and I really like blue problem.

480
00:31:12,000 --> 00:31:15,680
I love brown. I do love
the brown stuff. Yeah, my old

481
00:31:15,680 --> 00:31:18,079
man loved the brown stuff. I'm
Irish. That's what happened. Well,

482
00:31:18,279 --> 00:31:21,880
my Grandpa Joe and my dad Joe. Grandpa Joe too, I did too.

483
00:31:21,960 --> 00:31:23,599
Yeah, Grandpa Joe, he's first, first and last on the old

484
00:31:23,680 --> 00:31:27,880
dance floor. You know, I
always had a Jenny red eye and a

485
00:31:27,880 --> 00:31:32,400
cigarette, a cigarette. I remember
fishing, and you know, yeah,

486
00:31:32,759 --> 00:31:36,240
he's Italian. I'm like mostly Polish, but I get my Italian from Uncle

487
00:31:36,319 --> 00:31:41,480
Joe, Okay, Grandpa Joe,
Dad Joe. That's that's incredible. The

488
00:31:41,680 --> 00:31:44,680
so you went and smoked all this
stuff yourself and then it just kind of

489
00:31:45,000 --> 00:31:48,920
but then other people are seeing this
and just buying in. Yeah. It

490
00:31:48,000 --> 00:31:52,160
was like my business partner, Steve
I mentioned Brown, He's he said it,

491
00:31:52,200 --> 00:31:56,960
there's not a lot of competition.
I'll pay for the first you know,

492
00:31:56,200 --> 00:32:00,680
round and everything. But now it's
like we're we're attached at the hip

493
00:32:00,720 --> 00:32:04,400
thick his thieves, you know,
like and he's, um, he's a

494
00:32:04,400 --> 00:32:07,759
really smart wealth guy, like money
guy, UM, and just in general,

495
00:32:08,119 --> 00:32:14,640
really really savvy. And he that
that happened. And then when we

496
00:32:14,680 --> 00:32:19,119
finally came out with our recipe after
trials, we had like three hundred cases

497
00:32:19,640 --> 00:32:22,559
and I asked my distributor at the
time, what if we sell out?

498
00:32:22,599 --> 00:32:25,720
I got the van was Scully on
it. I'm in front of five thousand

499
00:32:25,720 --> 00:32:29,319
people in front of Zazy Top without
a drop and a bottle, going,

500
00:32:29,519 --> 00:32:31,119
oh, ironed smoked tonight, You're
gonna be healed by the powers of rock

501
00:32:31,119 --> 00:32:34,480
and run and whiskey. Can I
get a namen? Brothers and sisters,

502
00:32:34,759 --> 00:32:37,839
you know, iron smoke, you
know, And we came out and he

503
00:32:37,880 --> 00:32:39,279
said, it take a year before
you sold out, and we sold out

504
00:32:39,319 --> 00:32:43,880
in a week and a half.
Holy shit. Yeah wow. And were

505
00:32:43,960 --> 00:32:46,039
I was counting on the guy down
in the Blake, Bill Martin, to

506
00:32:46,359 --> 00:32:51,279
make carshed off. We were counting
on them. And that's when we found

507
00:32:51,400 --> 00:32:53,559
Fairport because we had to make our
own and we were a New York state

508
00:32:53,559 --> 00:32:59,039
farm distillery. But anyway, that's
it was. So when you think about

509
00:32:59,039 --> 00:33:01,079
it, zz Top has their own
whiskey. Yeah, yeah, they don't

510
00:33:01,079 --> 00:33:06,039
make it. They didn't do that. No, they didn't go find a

511
00:33:06,119 --> 00:33:10,000
chicken. What did you have a
chicken smoker? He partnered with something I

512
00:33:10,039 --> 00:33:14,680
wish he would have partnered with us. Um, did you try? I

513
00:33:15,160 --> 00:33:16,799
put it past him and then we're
supposed to talk about it, and then

514
00:33:16,920 --> 00:33:21,039
that don't the thing him out.
But he's he's an interesting guy. When

515
00:33:21,039 --> 00:33:22,319
you're in front of him, you
can talk for hours. But you know,

516
00:33:22,359 --> 00:33:24,839
getting a hold of him after that
fact, he's a little different.

517
00:33:24,920 --> 00:33:29,279
But he's like, he's a great
guy. You a talented guy. And

518
00:33:30,200 --> 00:33:32,079
um, he gave me a bottle
of his tequila. So I was I

519
00:33:32,599 --> 00:33:36,839
think my next moment going to reach
out to him to see if he'll do

520
00:33:37,079 --> 00:33:40,640
our bourbon's Asian and his tequila Asian. Our bourbon barrels. Oh, i'd

521
00:33:40,680 --> 00:33:44,039
be pretty good. It's a good
idea. That's a great idea, and

522
00:33:44,079 --> 00:33:45,240
he's a good guy. I just
don't know if he'll do it because of

523
00:33:45,279 --> 00:33:49,440
the bourbon thing now he's doing,
I hear you. Yeah, because he's

524
00:33:49,440 --> 00:33:52,440
got somebody that he does it with
already. Yeah, he's got a I

525
00:33:52,440 --> 00:33:55,160
think it's course hair or about cones. I forget which one. How satisfying

526
00:33:55,680 --> 00:34:00,680
was it for you to have Fortune
Magazine call you one of the best bourbons

527
00:34:00,720 --> 00:34:04,720
outside of Kentucky? Can I read
what they wrote? Yeah? The Iron

528
00:34:04,759 --> 00:34:09,199
Smoke Distillery smokes its grains over applewood
before using them in distillation. The process

529
00:34:09,199 --> 00:34:14,079
results in a bourbon that doesn't have
a sweet, syrupy notes expected from the

530
00:34:14,119 --> 00:34:19,559
category. Instead, on the palette, abundant spice and smoke join in bringing

531
00:34:19,599 --> 00:34:23,079
to mine char grilled, peppered meat
covered in maple syrup a must try for

532
00:34:23,119 --> 00:34:27,679
those who delving into bourbon but have
a hard time with the sweetness found in

533
00:34:27,719 --> 00:34:32,440
most expressions. It's crazy that had
to be, Like, I don't know,

534
00:34:32,559 --> 00:34:35,519
is that the kind of the Crown
Jewel for you to go, hey,

535
00:34:35,519 --> 00:34:38,280
we really, I'm not that you
did it. Didn't have markers along

536
00:34:38,320 --> 00:34:42,360
the way to show this is going
well. But what an honor. Yeah,

537
00:34:42,360 --> 00:34:45,719
super high ratings we got from Bill
Murray's Whiskey Bible out of the UK,

538
00:34:45,880 --> 00:34:52,039
but five put us ahead of Buffalo, Trace Plantin's, Basil Hayden,

539
00:34:52,360 --> 00:34:54,800
Pappy Rye and I'm not saying this
other guy said he rated us higher.

540
00:34:54,840 --> 00:35:00,400
But that was a game changer for
the real kind of sours of bribbons globally.

541
00:35:00,760 --> 00:35:05,840
And then this the thing with with
um, you know, the ten

542
00:35:05,920 --> 00:35:09,679
best Bourbons beyond Kentucky from Forrest magazine. This isn't stuff we're paying for ad.

543
00:35:09,960 --> 00:35:13,679
I'm sorry, I said fortune.
It is for Forrest magazine, but

544
00:35:14,000 --> 00:35:16,760
this isn't stuff that we paid like
some people do an ad and they go,

545
00:35:16,800 --> 00:35:21,000
but we need to do this.
It was a surprise. I was

546
00:35:21,039 --> 00:35:24,960
on my couch watching some Netflix binge
or something, and um, my phone

547
00:35:24,960 --> 00:35:30,039
started going off. And when my
business partners around Kurshner, I think he

548
00:35:30,079 --> 00:35:31,800
was in the first he goes,
this is real, and I'm like,

549
00:35:31,880 --> 00:35:36,480
yeah, it's really. They did
it and call us, you know,

550
00:35:36,760 --> 00:35:39,760
So it was legit and it was
it was those things are game changers,

551
00:35:40,559 --> 00:35:45,920
um, because you can you think
your baby is beautiful, but until like

552
00:35:45,960 --> 00:35:52,159
somebody else goes, yeah, that's
a good fun that's funny because then on

553
00:35:52,199 --> 00:35:54,920
the other side, you've become like
a big supporter of local music another love

554
00:35:54,920 --> 00:35:58,639
of yours. It's like you've taken
two things that just kind of go well

555
00:35:58,679 --> 00:36:02,480
together, right, the urban making
you just almost a uh like you're you

556
00:36:02,519 --> 00:36:06,159
know, you're creating and orchestrating,
and then you got that. Do you

557
00:36:06,199 --> 00:36:09,679
ever miss though? I mean,
I know you got a lovely, supportive

558
00:36:09,679 --> 00:36:13,760
wife, a great business going,
but do you ever miss the thirty thousand

559
00:36:13,760 --> 00:36:15,880
people screaming? You know when you're
playing, you do a little bit.

560
00:36:16,239 --> 00:36:20,119
It's yeah, and the more they
try and throw me off the boat,

561
00:36:20,119 --> 00:36:22,440
the more you hang on to the
side. And somebody else said, like

562
00:36:22,519 --> 00:36:24,039
you ever do you ever think about
giving up? I'm like, do you

563
00:36:24,039 --> 00:36:28,199
ever think about giving up sex?
No? Yeah, right, I'm not.

564
00:36:28,360 --> 00:36:30,320
I'm like, I'll still play,
but I don't have to tour.

565
00:36:30,440 --> 00:36:34,400
I don't have to do that,
right, And it'd be I'd love I

566
00:36:34,519 --> 00:36:37,840
love it's it's it sounds fun.
Yeah, like but like I'lbio Fernandez.

567
00:36:38,599 --> 00:36:42,880
He's gotta he's gotta be always some
family. When you got a family and

568
00:36:42,920 --> 00:36:45,360
everything and you gotta do that.
Yeah, that's that's a different story,

569
00:36:45,639 --> 00:36:47,280
right, you know, I can
pick and choose, like I'll do.

570
00:36:47,480 --> 00:36:52,760
I did a couple like a Harley
Davidson event in Orlando, Okay, you

571
00:36:52,800 --> 00:36:57,599
know over the winter or whenever,
and fly in, fly out in two

572
00:36:57,679 --> 00:37:00,360
or three dates here and there.
That's about it. How do people find

573
00:37:00,400 --> 00:37:02,880
you to book those things? Just
through the website? Yeah, it's it's

574
00:37:02,920 --> 00:37:07,039
it's a combination of just like maybe
they like the song I like beer,

575
00:37:07,280 --> 00:37:12,519
yeah, you know, or whatever, or they're a fan of Modern English

576
00:37:12,679 --> 00:37:15,280
or they're a fan of iron smoke
and they want me to be there,

577
00:37:15,280 --> 00:37:19,719
And it's always it's everything's intertwined.
Now, yea my whole story and when

578
00:37:20,320 --> 00:37:22,679
your lifestyle and that's what I dig
about it, dude. It's like you

579
00:37:22,719 --> 00:37:25,920
walk into your place and it's just
got a cool vibe. The people that

580
00:37:25,960 --> 00:37:31,000
you hired are all cool people.
You never you never see you never see

581
00:37:31,000 --> 00:37:36,519
an asshole. Do we have a
zero asshole policy of both sides of the

582
00:37:36,559 --> 00:37:43,639
bar, the customers in and that
just comes with a territory. He was

583
00:37:43,679 --> 00:37:47,360
the first guy to walk in when
we were doing our We're gonna open up

584
00:37:47,440 --> 00:37:52,440
our tasting room. Yeah, and
he goes, this is amazing. This

585
00:37:52,559 --> 00:37:55,440
is gonna be great for Fairport.
He was all about it. He always

586
00:37:55,519 --> 00:37:59,440
he was the only He was the
first one and probably only one in the

587
00:37:59,440 --> 00:38:04,480
beginning that saw what it could be
when he saw our you know, I'm

588
00:38:04,480 --> 00:38:06,840
like, we're gonna do our own
burlesque show, is gonna produce, We're

589
00:38:06,840 --> 00:38:09,719
gonna with our friends, We're gonna
do concerts, We're gonna do endless community

590
00:38:09,719 --> 00:38:14,440
events for fundraisers, whatever we need
to do, and it's gonna be part

591
00:38:14,480 --> 00:38:16,880
of the brand. So it's not
just a bar. It's an extension of

592
00:38:16,920 --> 00:38:22,320
like Goodwill and yes and fun time. It is you know, hopefully people

593
00:38:22,320 --> 00:38:24,199
don't feel safe when they're there.
Yeah. The music is always sad.

594
00:38:24,440 --> 00:38:28,360
The acoustics and there are great.
The way you've done it all, it's

595
00:38:28,440 --> 00:38:30,599
kept that rustic kind of look,
which I love. Yeah. I think

596
00:38:30,599 --> 00:38:34,599
that was the only time I got
mad and was like someone was painting over

597
00:38:34,679 --> 00:38:36,440
some stuff and I'm like, no, no, no, no no.

598
00:38:36,599 --> 00:38:40,000
We talked about this, and um, I'm lucky enough to and you know,

599
00:38:40,079 --> 00:38:45,039
fortunate enough to have people that believe
in the vision and help me with

600
00:38:45,079 --> 00:38:47,159
that vision and got it, you
know, yeah, because some people are

601
00:38:47,159 --> 00:38:50,199
like, oh, we gotta sand
blast everything and make it clean. I'm

602
00:38:50,239 --> 00:38:53,280
like, no, no, yeah, I want to bomb out. You

603
00:38:53,320 --> 00:38:58,239
know. Yeah. It fits,
it fits everything. It fits the label

604
00:38:58,280 --> 00:39:01,039
of the of the bottles, it
fits all. That's that's incredible. Man,

605
00:39:01,079 --> 00:39:04,800
You've got it. What a ride, Tommy, What a slipping ride.

606
00:39:05,159 --> 00:39:07,559
You got to write a book or
something. Yeah, you know what,

607
00:39:07,639 --> 00:39:10,320
someone needs to do a documentary about
you. Oh jeez, that would

608
00:39:10,360 --> 00:39:15,320
be fascinating. It'd be funny.
I don't know about it. But yeah,

609
00:39:15,360 --> 00:39:19,039
there's so much on the way to
you know, like it's kind of

610
00:39:19,039 --> 00:39:21,920
like dancing between the rain drops,
you know, like it's just you kind

611
00:39:21,920 --> 00:39:24,639
of keep keep dancing on. But
oh, man, with all thanks,

612
00:39:24,719 --> 00:39:29,000
that's humbling, an I said,
I mean, I'm serious. I've always

613
00:39:29,039 --> 00:39:30,960
been like I'm telling you, I've
wanted to do this with you because I

614
00:39:31,599 --> 00:39:35,280
knew if you scratch the surface,
there's a lot of layers to this un

615
00:39:35,320 --> 00:39:38,239
there's so many more stories. I'm
sure I'd love to have you back sometime

616
00:39:38,280 --> 00:39:42,480
to stop myself from going oh yeah, and then yeah, but I see

617
00:39:42,519 --> 00:39:45,440
that'd be awesome. See that's the
thing. Yeah, it's it's it's been

618
00:39:45,480 --> 00:39:51,000
amazing anybody doing Universal Buzz radio at
all? No, we people still want

619
00:39:51,000 --> 00:39:52,960
those shirts. The guy from Ween
loves the shirts, and the couple other

620
00:39:52,960 --> 00:39:57,039
guys are like, it's a spaceboy. I always wanted to be an astronaut,

621
00:39:57,159 --> 00:40:00,920
So I mean the logo a kid
in a space helmet for Universal Buzz

622
00:40:00,960 --> 00:40:06,320
and that wasn't we just built a
brand. I remember seeing Universal Buzz stuff

623
00:40:06,360 --> 00:40:09,519
everywhere. Ye started on here.
Yeah, and then that's pretty much how

624
00:40:09,559 --> 00:40:14,800
I met Jen, like my wife, Okay, the radio program, Okay,

625
00:40:14,920 --> 00:40:16,199
I have I make up a story. We'll talking about that later on.

626
00:40:16,360 --> 00:40:20,760
I'm traveling, Like again, a
great made up story. They're like,

627
00:40:20,880 --> 00:40:24,880
really, the more you talk about
it, really no, but you

628
00:40:24,880 --> 00:40:29,760
gotta have fun with people. Yeah
no, but did you meet any Was

629
00:40:29,760 --> 00:40:32,000
there ever anybody who you really wanted
to meet and then you met them and

630
00:40:32,039 --> 00:40:36,960
it was just really disappointing. M
Any rock stars or anything. You seem

631
00:40:37,000 --> 00:40:39,960
to have a vibe about you that
they they're very open and accepting of you.

632
00:40:40,559 --> 00:40:44,920
But sometimes which I always think is
a great thing, because you're like,

633
00:40:45,239 --> 00:40:47,920
you meet your hero and you could
you remember what they were wearing,

634
00:40:47,960 --> 00:40:52,119
what they said, all this stuff, and then if they blow you off,

635
00:40:52,159 --> 00:40:55,000
that's a that's a big moment for
people that that can be. But

636
00:40:55,079 --> 00:40:58,880
it doesn't sound like you had it
at all. That's good. I mean,

637
00:40:59,000 --> 00:41:02,400
that's good man. I've seen them
treat people bad lee around Yeah,

638
00:41:02,599 --> 00:41:07,559
me like, and that's a turn
off, Like yeah, boy from me,

639
00:41:07,599 --> 00:41:08,760
I'm like, yeah, not to
me, but to somebody else.

640
00:41:08,800 --> 00:41:15,320
And I'm like, man like Gene
Simmons, for instance, always stops and

641
00:41:15,440 --> 00:41:17,519
listens and says hello if they're like
I've been a big fan of my whole

642
00:41:17,519 --> 00:41:20,840
life. I've seen him do it. He did it to me before.

643
00:41:21,199 --> 00:41:23,559
He always stops and says thank you. So I wasn't. We're a kiss

644
00:41:23,559 --> 00:41:28,119
fan. I interviewed him once.
He's brilliant. Yeah, he's a brilliant

645
00:41:28,119 --> 00:41:30,559
marketing guy. But he also knows
it's nice and that it's because of the

646
00:41:30,599 --> 00:41:36,400
kiss army. Yea, yeah he
does and really intelligent. Some woman spoke

647
00:41:36,679 --> 00:41:39,000
called up and spoke Hungarian to him
and he answered her, oh yeah,

648
00:41:38,800 --> 00:41:43,880
and I was like, man,
yeah, he's he was a guy who

649
00:41:43,880 --> 00:41:46,480
doesn't disappoint at all, and I
think shocks people. It was well sun

650
00:41:46,639 --> 00:41:51,079
Dance. I used to have to
play for entertainment for the celebrities, so

651
00:41:51,639 --> 00:41:54,559
you know, um Dennis Quaid.
I had to tell Timothy Hunton he had

652
00:41:54,599 --> 00:41:58,280
to sit out one song because he
wanted to play drums again. But my

653
00:41:58,360 --> 00:42:01,000
job was to get them. The
celebrit used to play for entertainment and it

654
00:42:01,039 --> 00:42:04,079
was getting images, so all the
slums had to go there. It was

655
00:42:04,079 --> 00:42:08,559
like a three story gifting house in
Park City Yeah and street yeah, and

656
00:42:08,599 --> 00:42:13,599
then everybody. Every everybody I played
with was cool, like the Edge game,

657
00:42:13,679 --> 00:42:16,280
his guitar to play like. He
was the Sherbet looking one. Matt

658
00:42:16,320 --> 00:42:21,840
Sorum sat in on drums. It
was Pedro from Napoleon Dyning. Yeah,

659
00:42:21,840 --> 00:42:24,800
he's harmonica. One time I got
it called they go the Hobbits want you

660
00:42:24,800 --> 00:42:28,480
to come back to the Gifting House
and there after hours and I'm like,

661
00:42:28,920 --> 00:42:31,079
all right, I thought it was
a band and it was actually Elijah Wood

662
00:42:31,079 --> 00:42:35,920
in the Hobbits. That where we
stole a bottle of vodka from the vodka

663
00:42:36,000 --> 00:42:39,320
booth, played music on how did
you get that gig? With Sundance?

664
00:42:39,480 --> 00:42:45,480
It was It was weird It was
like through and through Gibson and endorsement and

665
00:42:45,519 --> 00:42:47,280
through some friends that had friends out
in Park City that I knew, and

666
00:42:47,639 --> 00:42:52,440
it all just came together because there's
there was a guy in Park City.

667
00:42:52,480 --> 00:42:55,719
His name was Rich Wyman and Rich
when I lived there it was ninety three,

668
00:42:57,039 --> 00:42:59,400
and he would play all the bars
and stuff, and he was really

669
00:42:59,440 --> 00:43:01,280
trying to make it, make it, make it. Valerie Burton Elli's brother

670
00:43:01,400 --> 00:43:06,400
was lived there, was a good
friend, and Eddie van Halen U came

671
00:43:06,440 --> 00:43:08,920
out saw him and funded the record
and everything, but I don't think it

672
00:43:08,920 --> 00:43:13,639
ever went anywhere for this poor guy. And then I saw I was backstage

673
00:43:13,679 --> 00:43:15,239
at a van Halen concert and I
said, Eddie, do you know Rich

674
00:43:15,280 --> 00:43:17,639
Wine? And we talked for like
ten minutes about Rich. He loved him.

675
00:43:17,639 --> 00:43:20,480
He goes he's a great piano player, all this stuff, and he

676
00:43:20,519 --> 00:43:22,400
played all over Park City. But
I but he would die to get gigs

677
00:43:22,440 --> 00:43:25,599
like that. He never got it. It was it was I met Valeri

678
00:43:27,039 --> 00:43:30,880
Burtnelli at a bar in Park City
during the song and so I was like,

679
00:43:30,920 --> 00:43:32,639
what was she doing that? Because
she wasn't really doing much back then.

680
00:43:32,639 --> 00:43:36,599
It wouldn't make sense now, I
didn't really her brother lived. Her

681
00:43:36,639 --> 00:43:38,360
brother lived in Old Park City.
Did you ever go down into Old Park

682
00:43:38,440 --> 00:43:42,519
City? Yeah, so he lived
in She's a sweetheart, man, mean,

683
00:43:42,880 --> 00:43:44,920
no, I never did. I
didn't. I just I met a

684
00:43:45,000 --> 00:43:47,320
brother, but that was it.
Yeah, she's super sweet. But yeah,

685
00:43:47,440 --> 00:43:52,239
what's so? What's next now for
Iron Smoke? Just keeping the making

686
00:43:52,280 --> 00:43:55,800
the best bourbon we can you know, and growing. We got a five

687
00:43:57,079 --> 00:44:00,239
x growth plan right now. We
got a grand from the state. Okay,

688
00:44:00,519 --> 00:44:02,639
Um, we need to make more
bourbon. It doesn't come out of

689
00:44:02,639 --> 00:44:07,519
the facets and we make everything there
so we don't put filler in. We

690
00:44:07,679 --> 00:44:10,320
make it all for the Iron Smoke. Everything's locally sourced. When we see

691
00:44:10,360 --> 00:44:15,360
New York State Farm Distillery, it's
all from our region. Yep, Carla

692
00:44:15,440 --> 00:44:17,400
Rush right down here in Williamson.
He grows our wheat and corn. We

693
00:44:17,480 --> 00:44:22,599
go out there and visit him.
You know, it's it's truly a really

694
00:44:22,880 --> 00:44:25,519
great farm distillery, great vibe.
We're part of the New York State Distillers

695
00:44:25,519 --> 00:44:30,519
Guild. But next for us is
is the making sure we can make more

696
00:44:30,599 --> 00:44:36,280
as we grow. Yeah. Um. And then we were having a bourbon

697
00:44:36,440 --> 00:44:40,320
festival in October twenty and twenty first
it is going to be music culture in

698
00:44:40,320 --> 00:44:45,360
Bourbon. It's called hohocin Nanni.
Yeah wow. And um we're working with

699
00:44:45,400 --> 00:44:50,559
the guys that work with BONARYU out
of Louisville. Yeah. So we're gonna

700
00:44:50,599 --> 00:44:52,400
try and build a franchise out of
it and have some fun and props promote

701
00:44:52,440 --> 00:44:59,599
tourism to the fingers of the fall
we want. It's a great time idea

702
00:45:00,119 --> 00:45:02,840
like having the follow and the harvest
season, which is super important to you

703
00:45:02,880 --> 00:45:07,199
know, making bourbon makers and spirits
makers. And but that's gonna be a

704
00:45:07,320 --> 00:45:09,960
ripper. Yeah. I want to
come down to do the podcast there do

705
00:45:10,039 --> 00:45:13,599
it? Yeah, I really would
love it. Great. Yeah, well

706
00:45:13,840 --> 00:45:15,000
thanks so much for your time.
Man. I know, I don't know

707
00:45:15,039 --> 00:45:17,320
what your days are like. I
think they get a little crazy. It's

708
00:45:17,440 --> 00:45:21,960
everything. Yeah, thankful, I'm
busy. Yeah. Well that's a good

709
00:45:21,960 --> 00:45:23,119
thing. That's a great thing.
Do you mind if I close with this

710
00:45:23,199 --> 00:45:29,199
again? No? I love it
and never leave Aboddy without playing this song.

711
00:45:30,599 --> 00:45:34,639
That's funny. The guy I'm not
with the toy guitar player. They're

712
00:45:34,679 --> 00:45:37,280
like, oh you're the guy.
You are still get a residual. I

713
00:45:37,320 --> 00:45:42,880
gotta tell you, probably the coolest
guy in Western New York, Tommy Burnett.

714
00:45:43,239 --> 00:45:45,199
Seriously, you gotta just go.
If you haven't been to Iron Smoke,

715
00:45:45,239 --> 00:45:47,920
you gotta go to Iron Smoke,
and you gotta you gotta make it

716
00:45:47,960 --> 00:45:54,000
happen. Thanks. Thanks,