WEBVTT

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This show is produced and hosted by
Mark Webber. The show is sponsored by

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G three of Parow. The views
expressed in the following program are those of

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the sponsor and not necessarily the opinion
of seven Tenor or iHeartMedia. Who is

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Mark Weber. He's a self made
business executive here to help you find your

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success from the New York City projects
to the Avenue Montaigne in Paris. His

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global success story in the luxury world
of fashion is inspirational. He's gone from

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clerk to CEO twice. Mark is
classic proof that the American dream is alive.

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And well, here's your host of
Always in Fashion, Mark Weber.

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Mark Weber. We're all defined by
what we do. That's life. Hey,

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what do you do? Simple question? We all get it. Sure.

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How you look at something to say
about who you are. The way

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you dress at any given time sends
signals. The way you put yourself together

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helps to find you. You go
to school matters, what you took away

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matters more. What's important to you
is another part of your puzzle. Are

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you married, family, religion,
city, state, country, all relevant?

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But in this world, there's one
simple question that sums it up.

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What do you do? Cuts to
the chase classifies you, defines you,

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It is you more than anything.
The other day, I was speaking to

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a woman I was a reference for
her in an upcoming job placement and interview

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process. What good reason I should
say? She's talented, I work with

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her, and I would gladly endorse
her for the role she applied for.

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During our conversation, she mentioned to
me how much she still love working,

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how she'd love to be challenged,
and how she'd like to find a new

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mountain to climb. It was at
that precise moment I realized I didn't talk

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about this ever, and how I
define myself a mountain climber. I've talked

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about curiosity a million times, being
interested in learning as a driving and my

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success. I've talked about energy defining
who I am. When I interview with

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Bernardo Nau, the chairman and founder
of LVMH, he asked me what do

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I bring to companies? And I
replied, I bring energy. But this

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week, in that conversation, I
remember how I always defined myself. When

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I wanted to bring a touch of
clever to a question mark what do you

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do now today? My first response
is always the same, I don't know

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I used to be important. I'm
not now. Push me a bit and

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I'll say I'm a radio and podcast
talk show host. But back in the

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day, when I was important,
when I was being clever, when I

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wanted to be charming, when I
wanted importantly to define myself, I would

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always answer simply the same way.
I'm a mountain climber. Now. I

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never had a harness, never used
rope of pylons, never wore spike shoes

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or powdered my hands. I didn't
hang, I didn't scale, I didn't

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put myself in harm's way. I
didn't need brutal strength. But I I'm

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still a metaphoric mountain climber. I
always looked up. I always embraced change.

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I sought out challenges. I tackled
the difficult tasks. I was always

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interested in learning and applying, setting
goals, sometimes impossible ones. I wanted

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to prove I could soar. I
wanted to get to the top. Yes,

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I was a mountain climber. I
remember always wrestling with this concept.

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Should I work for a developed company
that's doing well and make it even better?

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Or should I seek out problem companies, fix them and make it mine.

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Either would work. Where was the
daunting though, Where would you have

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to be your greatest to prove your
worth? There's no right answer to that

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question. But as long as I
was learning, as long as I was

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scaling the corporate wall or mountain I've
written in my books, I studied publicly.

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My first company had my heart for
so many years, for so many

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reasons, not the least of which
was in twenty five years, I had

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twenty five different assignments, job posting
titles. I always had something new going

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on. It kept me riveted,
interested, challenged, excited. I never

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would leave because every few weeks,
every few months, every year, I'd

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had a totally different job. It
was like I left the company and started

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all over, a change. I
loved it. I loved accomplishing even more

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love learning most. That's where the
value resides. At the top of the

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mountain. At the top of the
mountain, the wind blows the hardest,

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and I liked it there. Tonight, I want to talk Korea mountain climbing.

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Now joining me at the top of
the mountain, my lawyer, my

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son, my co host Jesse Weber. I like this. I like this

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association with career climbing, with mountain
climbing, because if you think about it,

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the higher you climb also the higher
the stakes are. Right, if

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you climb mountain, the higher there
danger level. But the higher you get

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in the top of the mountain,
the more you can fall, the more

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you could lose. So I think
that's a really interesting way and an interesting

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comparison to talk about a mountain as
a kind of career. You're one hundred

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percent right because when you think about
it, the more the risk, the

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more the daunting task, the bigger
the bucks are. And it's correctly so

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every business you can think about,
people making the decisions or the people who

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are at the pinnacle have the biggest
opportunity and at the same time control the

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furthest And by the way, if
you really are enjoying what you're doing and

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you're climbing that mountain not out of
an obligation or you have no other choice,

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but because you really love it,
the higher you get, the more

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concern you have, and the more
pressure you have that you're going to lose

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it all. I mean, there
are people who lose their jobs and they

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really were passionate about it. So
there's a danger there as well. Obviously,

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not the same thing as climbing a
mountain. But you get what I'm

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talking about. And we've talked about
money before. We always do on the

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show You climbing the mountain for money? Never, it was never about the

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money, although I expected the money
to follow whatever I did. I believe

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in capitalism. As I said before, name a business. Let's say show

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business. Where's the biggest money in
show business? Jesse? Actors? Okay?

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Why as an experienced actor, myself, as somebody who went to acting

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school, do you know how hard
acting is? I think it's always easy.

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And then you and me get in
front of a teleprompter and I have

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to do three sentences and it took
me an hour. Teleprompter's different. Acting.

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Making something look real is so incredibly
tough. The best actors and actresses

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out there make it look easy.
I say they deserve all of the money

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because it's one thing to be comfortable
on camera and show your emotions. But

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to make it look real and people
feel like it's a real thing. That

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is such a talent and the best
actors and actresses that's why they get paid

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millions and millions of dollars. Robert
Downey Junior could anybody be iron man,

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sure, but not like him.
He has transformed it. And that's why

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you would pay him seventy five million
dollars to be in the role, because

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he's transcended it. He's turned it
into something his own. Nobody else can

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do what he does. And when
you do something that really nobody else can

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do, that's why you get paid
the big bucks. Tom Cruise, We've

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seen him in a million different things, and yet when he's in that cockpit

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Maverick, you believe he's a flyer. They convince you. You forget about

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how you know him, you forget
about everything you've ever seen in him,

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and there he is sitting in the
plane and you believe it. That's the

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top of the mountain. He's built
that career and people still want to come

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see him. I mean, to
not only build a fan base, but

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to retain it. That's a huge
thing. Yeah, absolutely, absolutely.

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Who else do you have on your
radar screen? Let's talk sports? How

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about sports? Same thing. Look
at Tom Brady. There's a reason he

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should be paid the way that he
was paid. If you're the best at

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what you do, you're gonna get
paid amazing. And you can say the

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same thing for any athlete who excels. Let me call somebody else out because

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you talk about sports the rock.
That guy started out playing football in college,

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he did wrestling. No, he
didn't just do wrestling. He became

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the world's most famous, most successful
wrestler of all time. Correct, and

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he is now being considered a presidential
candidate. God help me. Yeah,

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well, my goodness, there's a
reason he's the what top four followed person

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on Instagram with what three hundred four
hundred million people? Top of the mountain?

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How about in broadcasting, who's at
the top of the mountain. Well,

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I mean you got everybody like if
you look at CNN, you talk

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about Anderson Cooper, Laura Coates,
you talk on Fox News, Sean Hannity,

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But even people I know they're controversial. But Tucker Carlson, Tucker Carlson

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distanced himself from the pack. Now
that's it. The high you are the

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bigger the fall. Okay, and
he took a big one, but he's

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come back and he's a unique individual. Whether you like him or not,

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you have to give him credit.
Well, in today's day and age,

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if you take a strong enough point
of view, it doesn't matter if you

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get kicked off of a major networker
because you can build up a file on

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a different platform. Well, I
would say it depends on what you get

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kicked off for. But back to
this, let's talk industry. The top

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of the mountain is so hard to
get ahead and it's so hard to perform.

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You look at Tim Cook at Apple. You never even heard of him.

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He's the number two guy to Steve
Jobs at one point, and he's

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been at the helm of Apple for
ten, fifteen, twenty years and Apple

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has done extraordinary. Tim Cook himself
has become a billionaire. He's at the

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top of the mountain, developing and
delivering amazing, amazing success. May I

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also say he had the I would
say the impossible task of trying to fill

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the shoes of Steve Jobs not an
easy task, and he stepped up to

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it. That goes back to you
want to follow in a company that's doing

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well, or you want to follow
in a company that's not doing well.

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Differentiating himself making a name for himself
at Apple, which is an extraordinary company

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that changed all of our lives,
that had a founder that had a vision

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for changing our lives and deliver.
Tim Cook was amazing. I think of

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Bernard Arnault. I worked for Bernardo
no I got to know him a bit.

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This is a guy who had a
vision for what the world could be

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in luxury goods. His family was
in the construction business, They built homes,

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they owned real estate, and he
had a different world and what he

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thought vision would be for luxury entrepreneurs
are to be applauded. Like Arnaut and

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like so many others Warren Buffett,
he understood how to invest, where to

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put his money. Jeff Bezos had
an idea. These guys put their own

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money, they borrowed money, They
put their lives on the line to climb

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to the top of the mountain where
the wind was blowing so hard, and

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at any given time they could fall. I never forgot my favorite quote on

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that subject from General George Patton,
when he said, it's not how far

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you fall, it's how high you
bounce back. And every one of concept,

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anyone with the ideas, has fell
and they've come back if they've made

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it to the top of the mountain. And by the way, there are

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no shortcuts. There are no shortcuts. Because you look at somebody like SBF,

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the guy with the crypto, right, that guy not only failed that

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company, he also got criminally charged. Then you look at George Santos,

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right. He wanted to enter politics, He wanted to be the new Republican

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voice. He lied his way up
to the top. I mean, my

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goodness, if you're gonna you have
to follow the system. You gotta actually

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put in the work and do it. There's no shortcuts. The only place

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that success comes before winning is in
the dictionary. It doesn't come easy.

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It has to be worked. And
as I look at what's going on,

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and I had this interview this week, I stood up for this woman in

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terms of interviewing as her resource and
reference. I thought about how hard it

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was to climb the mountain, and
how my sights and your sites should always

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be at the goal. You know, if it was easy, it wouldn't

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be a peak. There's only so
much room up there. It's not easy.

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It's impossible. By the way,
Am I wrong? Or does it

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seem like politics is on your mind
tonight? That's very of you. What

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made you see that? I just
know you. I just know you.

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I mean because I think when you
talk about politics, all those people you

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talked about getting to the top working
hard, I don't think it's the same

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thing for politics. You look at
some of the people that get elected to

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office, sometimes the highest office,
I'm like, my goodness, how lucky

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were they? They sometimes fail to
the top. I know that's a bad

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thing to say about our politicians,
but at the same time, you don't

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have to be the best to be
at the top of politics. That's my

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take. Well, I liked your
comment fail to the top. I think

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anybody who has had some measure of
success in politics who gets themselves elected did

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a lot of things right, either
the way they carried themselves, what they

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had to say, the people they
surrounded themselves with. Unfortunately, this country

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doesn't feel the best talent. That's
one of the reasons I was so excited

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when Donald Trump was elected, because
here we had someone from outside the belt,

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someone from business, where the only
thing that matters in business is delivering

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what you say you'll deliver. When
he started bringing in business people into the

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government, I was incredibly excited.
But I want to hold that thought.

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You know why, because politics is
on my head today and I know you

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like when we do this, and
there's such brilliance in our system. But

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one could argue whether it's also flawed. Now we have, as it relates

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to the president of the United States, a policy that says one that they

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could only run for office twice and
there's term limits four years and four years.

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And when I think about President or
Obama as an individual, I love

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that guy. I liked the way
he thought, and he stopped and he

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took a moment to think before he
answered questions. I like how articulate he

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was. I like how smart he
was. I love watching him fly down

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those stairs on Air Force One looking
so cool. I really really liked and

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loved having him as president, and
I was an immune to the emotions of

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seeing our first black president. It
was amazing. But I don't believe I

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agreed with anything that the Democrats put
in place, with the exception of Obamacare,

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because this day I realize now maybe
then too, I don't know how

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difficult it is to get healthcare and
how important it is for Americans to have

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quality healthcare. That aside, nothing
I liked, But our system was designed

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to give us choices. That you
don't get married to one individual. You

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don't have dictators, you don't have
emperors who could just keep going on and

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on and on and on. That's
a great strength, but it's also a

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tremendous weakness because when you have someone
good, you can't ride their trail.

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They have a fixed amount of time
to do what they want to do.

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And I believe you could argue,
whether it's a flawed system or a great

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system, that there are term limits. You want to stick in to cents

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here, Jesse, I think when
you look at the age as some of

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the politicians as well, it becomes
even more important. So I'm all in

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favor of term limits. I think
it's one of the things that should never

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be changed. And I know there's
talk about, oh maybe we should change

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there should never be changed with the
term limits. It's so important for our

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country. Turnover is very important for
the health of the country as well.

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Now you mentioned age, and there
could be age limits without term limits.

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But this is what got me thinking
about it. China, President Biden and

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China this week. I'm so distraught
watching what went on. Now you take

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President chi this guy was elected for
life. He is a hard nose,

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he is smart, he knows what
he needs to do, and he's clever

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on what he's dealing with. There's
no question this man has total control over

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the second largest country in the world, second largest economy. There's a lot

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going on. My position has and
will always be we need to be friends

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with China. We need to be
strong with China. We need to recognize

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how great they are at what they're
doing, where their mistakes are, where

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they can be had, and where
we could push back and win our own

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wars. And I don't mean physical
wars. I mean the wars on intellectual

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property, the wars on business,
the wars and economics. I mean there

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is always going to be disputes.
And I watched this week as President Biden

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was feeble, old, out of
place, and then I thought about our

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term limits. China has to believe
that at most he has one year left

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as a president, and even if
he should win, he's become so frail.

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Now I have trum and this respect
for the presidency, and I have

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this respect for President Biden because he's
the president. But watching this this week,

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one man is young and vibrant and
has the control of his country for

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the next twenty years. When we
have a lame duck president, or in

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this case, a president who is
as old as Biden, who is becoming

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frail, who has a Vice president
that no one in the country really likes.

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I mean, I'm sure there are
people you can find, but we're

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hard pressed. And I have to
say our system is flawed because we can't

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negotiate with strength if we only are
in a short time. I believe she

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is looking at Biden. He's being
polite, he's saying certain things that he

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should say, but by and large, he can't trust this country. He

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doesn't know if Biden will be here
four years from now. He doesn't know

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who'll be dealing with next. He
doesn't know who's going to run for president.

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He doesn't know. He only knows
what he knows, and he's going

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to be a hard nosed do what's
right for China. This is a flawed

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situation we find ourselves in now.
President Trump. I liked his presidency,

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I admit it. I also admit
that every time he spoke, he put

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himself in trouble and said things he
shouldn't have said and pissed off a lot

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of people. But I care more
about what he did than what he said.

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Putting him aside, would we be
better off with a different candidate in

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the Republican Party. Maybe there's so
much controversy surrounding Donald Trump, in spite

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of how great a presidency he could
have run. A will But I have

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to look at the Democrats and I
have to say to them, would you

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please do what's right? I hate
to be the one saying this because I

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have so much respect for the office
of the presidency. But you Democrats,

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you have to step up and recognize
that Biden is not right for the country

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right now. He is not strong
enough. He doesn't have the physical or

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mental capacity to be our president during
wartime. What's going on here? So

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please, to the Republicans, you
ought to offer us another choice. To

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the Democrats, you have to find
someone else. We're competing. We're dealing

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with some of the toughest, smartest
people in the world, and we're talking

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about the top of the mountain where
the wind blows the hardest. We have

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to talk to China. They have
to be our friends, and they have

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to believe that sitting across the table
from them is some kind of powerhouse.

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As a vision for our country,
our government should be a strength, not

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a flaw. We're at the top
of the mountain. I'm a mountain climber.

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We need some new mountain climbers and
politics back in a minute. Always

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in fashion. I've been shopping for
fun lately, and while I'm out,

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I always look at men's and I
look at women's. What's going on?

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And I was particularly interested in dk
Wyde because of their sponsorship or the show.

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I went downstairs at Macy's thirty four
Street to look around and I saw

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DKY activewear and I promise you,
ladies, it is sensational, from the

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sports spras to the crop tops,
to the leggings and the sweats, it

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really is a great look. And
dk Y had begun as an all American

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brand dressing casual clothes engines, and
the stuff looks incredible and right now the

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colors and the styles is so exciting
that I feel great about the company.

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I always do. I wear the
men's where all the time. I've had

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situations where I've gone to big events
and been interviewed and TV or the radio,

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and someone comes up to me in
the microphone and like they always do,

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who you're wearing? And here I
am, this big shot with big

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company and they say, well,
I'm wearing a DKY and they laugh and

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say, no, you're not.
I actually have one on the Internet where

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you could see me. They ask
me what suit I'm wearing, and I

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say d and why and open it
up and there's the DKY label. Great

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fashion, it fits well, it
looks right. It's designed to make you

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comfortable in the city, goes from
day and to night. You could wear

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it in the morning, we're in
the afternoon, and you look cool at

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night as well. It's great for
the office, it's a great for Leisia.

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But I'm talking about the DKY active
wear. The first time I really

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became aware of it, Jesse and
I were up at Sirius Radio. He

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was doing a job for Serious He
does Dan Abrams show he fills in on

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the Potus Network, and we were
in the lobby and this hip hop group

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came up with this really great looking
Latino singer girl Young Beautiful, and she

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was wearing a DKY sports bar and
I said to myself, this is amazing.

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Actually went to Macy's to see it, and I'm excited about the brand.

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And I tell you what, ladies, dk Y always has great fashion

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for work, always wonderful dresses and
things that you'd wear. Their accessories are

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great, the shoes are always very
cool. But active wear in particular right

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now looks sensational and being that everyone's
at leisure and active wear, it's a

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great time. Dky go take a
look. Been a lifetime of my career

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building the Van Usten Brand, and
I am so pleased that they're back with

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us now talking about suits, Men
were dressing up again and it's become cool

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to wear a suit. Suits can
be won on multiple occasions in multiple ways.

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You could wear a suit formally to
go out at night or to an

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event. You can wear a suit
to the office with or without a tie.

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If you look closely, now fashion
trends suits are being worn with turtlenecks

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or mark next. The choices are
endless and every one of them looks right.

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You could really really look the part. I believe that packaging yourself is

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as important as the products you package, and wearing a suit is one of

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those things that make men look their
best. Venues and invented a new idea.

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It's called the cool flex suit.
It's been engineered with stretch technology,

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giving you the most comfortable fit and
mobility. It's wrinkle resistant fabric, it's

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cool moisture WICKI it makes it perfect
for all occasions as we discussed just now.

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This new style of looking shop while
feeling cool and comfortable is amazing,

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and I'm so excited that the van
Using company is involved in this new technology

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and is embracing the whole idea of
dressing up. Let's not forget van using

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Maine It's name with dress shirts.
It's only proper that the suit business follows

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strongly in its way. You can
find van using cool Flex men's stretch suits

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at jcpenny or online at jcpenny dot
com. Guys, they're great. You

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should go look at them. Welcome
back to Always in Fashion. Here's your

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host, Mark Webber. Of all
things, this week, I started thinking

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about being a mountain climber. I'm
a metaphoric mountain climber. My entire life,

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career, even personal life is always
about seeking the top, seeking the

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pinnacle. I always wanted the best
of the best. I didn't always get

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it. I have no right to
get at all, but I know I

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tried my best to get there.
And in business a series of things I

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could point to that would allow me
the chance at doing something special. I've

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talked so many times how you're packaging
yourself is as important as the products you

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package. What you look like,
not if you're pretty or not, but

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the way you present your appearance,
the way you dress, do you make

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a statement, do you fit in, do you look the part, what

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you say, how you say it, And then of course following those things,

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not necessarily what you're passionate about,
but what you're best at. The

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successes and failures are painted by people
who said they followed their passions and they

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had no business being passionate because they're
not good at what they're passionate about.

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We all have to find that which
will make us succeed, stand out,

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be special. My case, it
was always the product. I had a

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feel for it. You could put
me in a room by myself with five

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thousand garments, and I can tell
you how to package it together to make

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a collection, what will sell,
what won't sell, on top of which

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I could make it better. I
just had a feel for it. And

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I'm not so sure that's what I
was passionate about. I just knew I

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was good at it. Later on
in life, marketing became something for me.

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I was trained by some of the
best advertising people and marketing people in

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our industry. And not only as
I trained, I listened I watched and

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I applied my sense of taste,
my sense of common sense to marketing,

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and I excelled at it and I
did well. But to tell you the

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truth, I've always said curiosity was
what made me different, because I was

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interested in everything I didn't know.
This week, for all crazy reasons,

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I'm watching all kinds of movies and
I happened to see a movie and I

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had a lot of vessels in it. One of them was a container ship,

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a cargo ship. I remember being
in Hong Kong, and in Hong

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Kong one of the big events on
Sundays with people went out on the water.

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Hong Kong Harbor was amazing and they
had these Chinese junks, so a

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lot of the people had them to
entertain. You've all seen them. They

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have the sales, the very traditional
Chinese ships, but on them they're very

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comfortable. You could eat, you
could have activities, dance, music,

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play cards. It was a wonderful
time and it was a gift to be

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invited. And I remember going out
in the Chinese junk in the middle of

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Hong Kong Harbor, looking at the
buildings on both sides and being amazed by

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what I was seeing and I happened
to be with the head of marketing for

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Sealand and I remember asking him could
he arrange for me to go on one

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of his cargo ships? And he
started to laugh and I said, you

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know, I've been doing this for
twenty years. I've taken all manner of

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people, from CEOs, the designers, all different kinds of people. Well,

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you are the first one who has
ever asked to go on a cargo

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ship when it was operating, and
it would be all pleasure to set that

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up for you now, just to
put these things in perspective. We also

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had a relationship with Mask, who, by the way, is the largest

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shipping container company in the world.
They're from Denmark. They do forty billion

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dollars a year in freight, that's
their earnings from shipping things around the world.

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They estimate the value of their cargo
at six hundred and seventy five billion

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dollars a year, merchandise that moving
from one place to the next. Mask

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was founded in nineteen oh four.
They have eighty nine thousand employees in one

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hundred and fifteen countries in three hundred
and twenty four offices. They have five

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hundred and ninety of those huge container
ships. They took me up to the

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bridge to look out over the car
ship. This ship we were on would

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travel with two thoy twenty foot containers, those big shipping containers you see by

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the sides of the road at every
port in the airport's two thousand of them.

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They went deep in the hole of
the ship all the way up to

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the top. It was like being
on a skyscraper with these boxes. And

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you know what the length of these
ships are when you look out, twelve

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hundred feet that's four football fields.
These things are incredible. They need geniuses

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to man them. And then when
you realize you put two thousand containers in

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a ship you come to the first
port, you don't offload all containers.

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You might unload five hundred at the
first port. So if you're in Hong

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Kong, you go to Japan,
you give five hundred there and then you

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get new five hundred. It's all
computerized and it's all stacked and loaded to

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be efficient. I never knew any
of them. The point of this is

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I assure you that there's nobody in
the ninety nine percent of the people working

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in the fashion business who've done what
I just said, because I went to

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the things that I wasn't interested in
that I didn't knew nothing about warehouse and

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distribution. Where did Mark Weber with
his black pants or his navy blue suit?

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What is he doing in Chattanooga,
Tennessee Schoolglehaven, Pennsylvania. Walking through

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warehouses, talking to the union people, talking to the shop form and talking

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to the people moving the inventory.
Understanding the system for loading and unloading in

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that warehouse, Understanding which bays the
products come in, which ones they go

404
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out, how they fill trucks,
how they get the trucks, how do

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they know when to deliver? Me, of all people wanted to know this,

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and I learned it. I became
a quasi expert at manufacturing. The

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same way why I gravitated towards the
law. I'm not a lawyer. I'll

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00:30:02.759 --> 00:30:07.160
never be a lawyer. I'm not
as smart as my son's. But understanding

409
00:30:07.200 --> 00:30:14.079
where the law and fashion interconnect,
I'm as good as they come. While

410
00:30:14.079 --> 00:30:21.119
I'm on this, nothing pisses me
off more than going to shop and can't

411
00:30:21.200 --> 00:30:26.519
find my size on a particular item. How could that be? I didn't

412
00:30:26.599 --> 00:30:30.240
understand it, and I wanted to
learn it. I wanted to meet and

413
00:30:30.279 --> 00:30:36.440
talk to the people responsible for merchandising
and planning and understand the systems that they

414
00:30:36.440 --> 00:30:41.000
put in place. And I learned
that there were two things. First thing

415
00:30:41.119 --> 00:30:42.720
is, for all we know,
the product could be in the store,

416
00:30:42.759 --> 00:30:47.400
sitting in the back room, and
the big department stores have no one to

417
00:30:47.400 --> 00:30:49.200
bring it out. You walk into
the apartment store, you're not going to

418
00:30:49.240 --> 00:30:52.839
find someone to go in the back
room when it's busier. Even if it's

419
00:30:52.920 --> 00:30:56.279
up is it to find your pair
of pants that size thirty six? If

420
00:30:56.319 --> 00:30:57.880
you're in the gap, you can
walk up to the front desk. You've

421
00:30:57.880 --> 00:31:03.559
been at a Republic up aeropostyle old
Navy American eagle and say, hey,

422
00:31:03.599 --> 00:31:07.599
I really like these pants. Do
you have someone will going back and find

423
00:31:07.640 --> 00:31:11.160
them for you? Big stores no
drives me crazy, But more relevant,

424
00:31:11.680 --> 00:31:17.799
how could they not possibly have core
items in all the colors, in all

425
00:31:17.799 --> 00:31:23.880
the sizes because the systems and the
infrastructure to fill in on those sizes is

426
00:31:23.880 --> 00:31:30.519
incomplete. They don't have the wherewithal
If you have a million units of white

427
00:31:30.559 --> 00:31:36.240
and blue shirts across America and someone
is buying them every day, if you

428
00:31:36.319 --> 00:31:40.200
are not making those products every single
day to fill in across the country.

429
00:31:40.200 --> 00:31:44.480
You will never be in size.
I learned how to do that because nothing

430
00:31:44.599 --> 00:31:49.039
is more important than satisfying your customer
in the heat of the battle. You

431
00:31:49.160 --> 00:31:52.759
got them to your hilaria, where
your brand is. You got them interested

432
00:31:52.799 --> 00:31:56.279
in buying your product. Do you
know how hard that is to do?

433
00:31:56.680 --> 00:32:00.240
And then you lose them because the
size isn't there. Crazy easy, And

434
00:32:00.279 --> 00:32:06.920
I would tell you anybody who doesn't
understand this is doomed. But I learned

435
00:32:06.920 --> 00:32:12.440
it, and I learned all of
these things that I didn't gravitate to because

436
00:32:12.480 --> 00:32:15.079
I know that if you want to
be at the top of the mountain,

437
00:32:15.680 --> 00:32:21.160
sometimes it's not fun getting there.
Sometimes you're doing things that aren't the things

438
00:32:21.200 --> 00:32:25.680
you like to do. Sometimes it's
not the things you're drawn to. Sometimes

439
00:32:25.720 --> 00:32:30.559
it's not even what you're great at. And if it was easy to get

440
00:32:30.599 --> 00:32:35.440
to the top of the mountain,
it wouldn't be a peak. They'll take

441
00:32:35.480 --> 00:32:40.160
a break, We'll be back in
a minute. Always in fashion. Fall

442
00:32:40.319 --> 00:32:45.440
is now upon us, spring is
gone, summer is over, and I'm

443
00:32:45.599 --> 00:32:50.000
tending to be a little upset.
Except the fall brings new challenges and new

444
00:32:50.000 --> 00:32:53.720
differences and a great new environment for
us to thrive and enjoy. I,

445
00:32:53.839 --> 00:32:58.599
for one, love the change of
the season is because of the new fashion,

446
00:32:59.160 --> 00:33:04.799
and I am excited about My favorite
brand Iszot and what they bring to

447
00:33:04.839 --> 00:33:08.000
the party. When I used to
work at the company and we were reinventing

448
00:33:08.079 --> 00:33:12.200
Izod, which had always been a
golf and tennis brand, we brought it

449
00:33:12.240 --> 00:33:16.079
to new heights, new dimensions.
I thought Isaac would be practical in skiing,

450
00:33:16.480 --> 00:33:21.839
not necessarily for on the slopes,
but for EPRISKI what do people wear

451
00:33:21.920 --> 00:33:24.319
when they're relaxing, when they're in
those hotels? What are you doing when

452
00:33:24.319 --> 00:33:28.079
you're at home? What are you
wearing to the movies? What are you

453
00:33:28.119 --> 00:33:30.160
wearing to go out at night when
you're no longer wearing your spring clothes?

454
00:33:30.200 --> 00:33:32.599
And here we are in full and
I can tell you what it is.

455
00:33:32.960 --> 00:33:37.759
Polar fleas, French dairy, different
kinds of fleeces, color block colors,

456
00:33:38.079 --> 00:33:44.400
sweaters, great, great long sleeve
items come into play. And with Isaac,

457
00:33:44.440 --> 00:33:49.000
they were always about color and being
colorful. I love what the brand

458
00:33:49.119 --> 00:33:52.359
represents, whether we're talking about color
block or solid colors. Always with the

459
00:33:52.440 --> 00:33:59.000
logo, Isaac brings a dimension to
sportswear. Fashion at affordable prices that you

460
00:33:59.079 --> 00:34:04.720
can't find any and at the same
time, it's all color related, from

461
00:34:04.799 --> 00:34:07.599
the woven shirts, from the knit
shirts to the matching sweaters or the sweaters

462
00:34:07.599 --> 00:34:13.760
that will look great layering over these
shirts, always matching pants, beginning with

463
00:34:13.840 --> 00:34:17.599
the core color of khaki, working
into the navies and the blacks. ISOD

464
00:34:17.960 --> 00:34:23.920
is a spectacular brand all about colors
and launching in full of the new fall

465
00:34:24.000 --> 00:34:29.880
shades you'll see in the stores.
Listen, guys, Isod's a great brand.

466
00:34:30.400 --> 00:34:34.400
It's energetic, it's fun to be
around, and it makes you feel

467
00:34:34.519 --> 00:34:38.599
and look your best. And now
there's a color palette change and you get

468
00:34:38.679 --> 00:34:44.159
to change with it. ISOD.
Come take a look j C. Penny

469
00:34:44.559 --> 00:34:49.960
Coal's and online ISID. What a
history. How much I enjoy this brand.

470
00:34:50.840 --> 00:34:54.079
Welcome back to Always in Fashion.
Here's your host, Mark Webber.

471
00:34:54.679 --> 00:34:59.280
The top of the mountain, the
wind blows the hardest. It's not only

472
00:34:59.360 --> 00:35:01.719
the most different good place to be, it's the one that's fraught with most

473
00:35:01.800 --> 00:35:07.280
pitfalls. Getting there and thriving and
being successful there is even more complicated.

474
00:35:07.840 --> 00:35:14.519
This week, circumstances reminded me that
when people ask me what I do for

475
00:35:14.559 --> 00:35:16.920
a living. After I complain,
of course, that I'm not important anymore.

476
00:35:17.400 --> 00:35:22.480
I remember that in the days of
yesteryear, when I was a player,

477
00:35:22.519 --> 00:35:23.880
when I was at the top of
my game, when people wanted to

478
00:35:23.920 --> 00:35:28.639
hear what I had to say in
business, that I'm a mountain climber,

479
00:35:29.000 --> 00:35:34.480
that I was always looking for the
next opportunity. It's funny about how you

480
00:35:34.599 --> 00:35:37.039
find your course of events. I
was always what I would call a go

481
00:35:37.119 --> 00:35:42.079
to guy, and the consequencely in
my business career, I'm always looking for

482
00:35:42.159 --> 00:35:45.119
go to guys or go to girls. These are people that when you go

483
00:35:45.199 --> 00:35:49.119
to you ask them to do something, they will always have the right attitude.

484
00:35:49.199 --> 00:35:51.679
If they don't know how to get
something done, they'll figure out how

485
00:35:51.719 --> 00:35:53.199
to get it done. If they
do know what to do, they'll live

486
00:35:53.280 --> 00:35:57.679
with bright eyes and a smileless I'll
get it back to you immediately, and

487
00:35:57.719 --> 00:36:00.719
they'll ask you some detail questions of
you may not have considered. Would that

488
00:36:00.800 --> 00:36:05.199
help you as well? And you
always say yes because they're always so eager.

489
00:36:05.440 --> 00:36:07.360
It's a great place to be.
I was a go to guy,

490
00:36:07.760 --> 00:36:13.320
and more times than not I volunteered
for assignments. I mentioned my first twenty

491
00:36:13.360 --> 00:36:16.800
five years in my first company.
I had twenty five assignments during that time.

492
00:36:17.199 --> 00:36:22.639
Whether there were promotions, new titles, new responsibilities, always something different.

493
00:36:22.119 --> 00:36:27.679
Having so many different assignments was like
starting a new company in every day,

494
00:36:27.719 --> 00:36:30.000
a new assignment was something new and
fresh and difficult. I was very

495
00:36:30.079 --> 00:36:34.960
fortunate and I loved every second of
it. But I have a story that

496
00:36:35.079 --> 00:36:37.719
got me thinking. I used to
go back and forth to Sweden for a

497
00:36:37.800 --> 00:36:40.840
period of call it a year,
a year and a half. I went

498
00:36:40.880 --> 00:36:45.239
to Sweden three four times a year. It was one of my ports of

499
00:36:45.320 --> 00:36:49.039
call and why I had a big, fancy title. We had bought a

500
00:36:49.039 --> 00:36:53.880
brand called gan. Gant was there
before Ralph Lauren did Polo. The plaid

501
00:36:53.960 --> 00:36:58.119
shirts, the khaki pants, the
sweaters over the shoulder, the whole thing.

502
00:36:58.199 --> 00:37:02.199
Gant was traditional merit. It had
the Connecticut waspby look. It was

503
00:37:02.360 --> 00:37:07.840
amazing, amazing brand. And during
the course of events when we bought Isaac,

504
00:37:07.840 --> 00:37:12.199
it came with Gant and Gant in
the United States was not doing well,

505
00:37:12.559 --> 00:37:16.519
but in the rest of the world
it was doing amazing, and I

506
00:37:16.599 --> 00:37:20.960
needed to learn about it. Now
did I need to learn about it?

507
00:37:21.039 --> 00:37:24.719
No? There were probably twelve people
in between me and the decision making in

508
00:37:24.800 --> 00:37:29.960
Gant. But I determined that I
would volunteer and I'd be a part of

509
00:37:29.960 --> 00:37:32.920
the group that would go back and
forth to Sweden and deal with the Swedish

510
00:37:32.920 --> 00:37:38.039
company. Why because the brand for
the rest of the World ROW Rest of

511
00:37:38.079 --> 00:37:43.880
the World was licensed to a company
based in Sweden. There were three partners,

512
00:37:44.239 --> 00:37:47.800
two designers and a brilliant operational guy. They were based in Stockholm,

513
00:37:49.320 --> 00:37:53.119
and they figured out a formula to
build a global brand. Now, when

514
00:37:53.159 --> 00:37:57.760
you think about a global brand,
what does that really mean? Real global

515
00:37:57.760 --> 00:38:02.000
brands have the same product everywhere in
the world at the same time. My

516
00:38:02.079 --> 00:38:06.559
friends at VITONE, when you see
the core handbag, the tote bag with

517
00:38:06.639 --> 00:38:09.840
the initials LV and the brown and
the yellow and the gold, whatever it

518
00:38:09.920 --> 00:38:13.760
is, and you see that same
bag everywhere in the world, and it's

519
00:38:13.840 --> 00:38:17.360
priced the same except for foreign taxes, vat taxes or something, but pretty

520
00:38:17.440 --> 00:38:21.639
much you pay the same price anywhere
in the world, the same bag made

521
00:38:21.679 --> 00:38:24.679
in the same countries. You multiply
vetone by the thousands of styles and all

522
00:38:24.719 --> 00:38:29.320
of them are there. And once
in a while there may be some special

523
00:38:29.360 --> 00:38:32.159
items from France, or there may
be some special items for China, because

524
00:38:32.199 --> 00:38:36.000
in China this Chinese New Year and
red is a big thing. So they

525
00:38:36.000 --> 00:38:38.960
may make some special hand bag,
but by and large, they're all the

526
00:38:39.000 --> 00:38:44.280
same around the world. We in
America, when we're in business, generally

527
00:38:44.400 --> 00:38:49.039
speaking, we're in market is so
big we never thought about the rest of

528
00:38:49.079 --> 00:38:52.000
the world. I think back twenty
five thirty fifty years ago when General Motors

529
00:38:52.119 --> 00:38:57.559
was trying to sell automobiles outside the
United States, I couldn't get arrested.

530
00:38:57.880 --> 00:39:00.800
I remember when they were trying to
sell to Japan, where we had a

531
00:39:00.840 --> 00:39:04.599
trade and balance. They were screaming
at the Japanese, why aren't you buying

532
00:39:04.599 --> 00:39:08.440
our cars? Maybe, General Motives, we're not buying your cars because you're

533
00:39:08.480 --> 00:39:12.760
not making them with the steering wheel
on the right. You're making them with

534
00:39:12.840 --> 00:39:15.639
the steering wheel on the left,
which is what you do in the United

535
00:39:15.639 --> 00:39:17.880
States. We drive on the right
side. Just maybe you did know how

536
00:39:17.880 --> 00:39:21.800
to do that, and if you
multiply that by millions of different things.

537
00:39:21.920 --> 00:39:27.159
US companies were so spoiled because the
size and the breadth of the US market.

538
00:39:27.239 --> 00:39:30.199
We didn't look to the rest of
the world. And here we buy

539
00:39:30.239 --> 00:39:34.840
gant and we now have the opportunity
through there for me to learn. My

540
00:39:34.960 --> 00:39:37.639
curiosity took over and I wanted to
be there every step of the way,

541
00:39:38.280 --> 00:39:42.679
and I learned. The first thing
I learned by the way, is that

542
00:39:42.760 --> 00:39:45.400
you can't walk in as American expect
everyone to do whatever you think you're right.

543
00:39:45.960 --> 00:39:50.480
In this case, the Gant Company
in Europe was far more successful than

544
00:39:50.519 --> 00:39:52.440
we were in the United States.
We were at the point where we were

545
00:39:52.440 --> 00:39:57.760
making everything cheaper, cheaper, cheaper. We were selling off price retailers like

546
00:39:57.800 --> 00:40:00.840
TJ Max and Ross and Costco.
And these guys were selling the Kreme de

547
00:40:00.920 --> 00:40:06.760
la Creme in London, they were
in Harrod's or Harvey Nichols or even Selvages,

548
00:40:06.880 --> 00:40:09.400
and around the world they were in
the best stores. And they had

549
00:40:09.440 --> 00:40:15.280
franchise partners, people that bought product
from the main company and opened their own

550
00:40:15.320 --> 00:40:17.239
stores. More about that in a
second. So I get to Sweden my

551
00:40:17.280 --> 00:40:20.679
first time, and I'm trying to
be humble, you know. I meet

552
00:40:20.679 --> 00:40:24.320
the three partners and I congratulate them
on what they do, and we had

553
00:40:24.360 --> 00:40:28.039
to say, you know, it's
our company, we own it. We're

554
00:40:28.039 --> 00:40:31.280
going to set the rules. And
I'll never forget the chairman, the opsky

555
00:40:31.360 --> 00:40:36.519
looking at me and said, you're
struggling in the United States to keep this

556
00:40:36.639 --> 00:40:39.800
brand alive. We've got a two
hundred million dollar business. We're selling everyone

557
00:40:39.840 --> 00:40:44.079
in the world. You would love
to sell if you knew how the product

558
00:40:44.079 --> 00:40:47.400
in our countries and this part of
the world is higher priced, it's better

559
00:40:47.480 --> 00:40:52.159
quality, it's better everything, and
you're here to tell me what to do.

560
00:40:52.639 --> 00:40:53.920
I said, well, it's not
so much we're here to tell you

561
00:40:53.960 --> 00:40:55.840
what to do. We want to
learn from you. We want you to

562
00:40:55.920 --> 00:41:00.239
learn from us. We have ways
of sourcing that could save everyone and a

563
00:41:00.239 --> 00:41:01.920
lot of money. They said,
that's not where we want to make our

564
00:41:01.960 --> 00:41:06.079
money. We're happy with our quality
and I'll never forget. We got into

565
00:41:06.280 --> 00:41:10.760
almost a heated argument when the chairman
of the company looked at me and said,

566
00:41:12.159 --> 00:41:15.880
you Americans, you're all the same. You have no idea how the

567
00:41:15.920 --> 00:41:21.199
world works. You think the World
Series is a baseball game played in Yankee

568
00:41:21.239 --> 00:41:24.559
Stadium, when the rest of the
world knows the World Series is football.

569
00:41:24.920 --> 00:41:28.639
He didn't even bother to tell me
soccer because I knew what he meant.

570
00:41:28.840 --> 00:41:34.159
And this is played in every country
of the world in tournaments every year and

571
00:41:34.199 --> 00:41:37.840
the World Cup every four years.
That's the World Series, not what you

572
00:41:37.000 --> 00:41:45.599
Yanks think the Yankees are doing.
And I remembered every meeting we had,

573
00:41:45.639 --> 00:41:47.199
and we got to know each other, and we liked each other, and

574
00:41:47.239 --> 00:41:52.880
we were more tolerant than each other. And I learned how they polished and

575
00:41:52.039 --> 00:41:55.639
put this program together. I'll never
forget the other great thing I learned in

576
00:41:55.679 --> 00:41:59.840
Sweden. I don't know if at
this point in time this would be considered

577
00:42:00.519 --> 00:42:06.599
politically incorrect, but they were brilliant
at logoing their product, marketing the product.

578
00:42:06.639 --> 00:42:08.079
They did their own advertiser. They
didn't want our input, they didn't

579
00:42:08.079 --> 00:42:10.800
care what we had to say.
They wanted to do it their own lead

580
00:42:10.880 --> 00:42:14.079
follow get out of the way.
They wanted us out of the way.

581
00:42:14.280 --> 00:42:19.599
So when it became advertising, this
particular CEO, Leonard Bork, great guy

582
00:42:19.960 --> 00:42:23.199
behind him, had a tapestry and
on it it said, building a brand

583
00:42:23.280 --> 00:42:29.159
without advertising is like kissing the girl
in the dark. You know what you're

584
00:42:29.199 --> 00:42:31.960
doing, but no one else does. And that was the headline, and

585
00:42:32.039 --> 00:42:36.559
why we should be spending more advertising
money and is part of the world the

586
00:42:36.599 --> 00:42:40.039
rest of the world. That was
always a great opportunity, but global companies

587
00:42:40.719 --> 00:42:46.039
understand that they have to have one
concept, one idea of product for everywhere

588
00:42:46.039 --> 00:42:52.719
in the world, with certain exceptions
like I mentioned Chinese New Year. But

589
00:42:52.840 --> 00:42:59.000
what this Swedish company understood was they
need to create one collection of merchandise.

590
00:42:59.400 --> 00:43:01.800
All the shirt so all the sweaters, all the pants, all the items,

591
00:43:01.840 --> 00:43:07.599
all the fits, all identical in
many styles and colors they felt was

592
00:43:07.639 --> 00:43:12.239
appropriate. And they brought their partners
in from around the world at the beginning

593
00:43:12.239 --> 00:43:15.960
of every season and showed them their
simple collection. And if you were in

594
00:43:15.039 --> 00:43:19.840
Australia, they said to you,
you have one week to work with us

595
00:43:19.880 --> 00:43:23.960
here in Sweden and detail all the
styles you want, all the colors you

596
00:43:24.000 --> 00:43:29.840
want, and all the quantity of
those styles you want within this week.

597
00:43:30.280 --> 00:43:34.960
And if you were a franchise partner
who had ten stores in China or ten

598
00:43:35.079 --> 00:43:40.199
stores in Taiwan, or fifteen stores
in France, or fifteen stores in London

599
00:43:40.719 --> 00:43:45.320
or wherever you were, you were
forced to come in and be part of

600
00:43:45.360 --> 00:43:51.239
this group that would all purchase collectively
during this week. We in the United

601
00:43:51.280 --> 00:43:53.960
States loved some of their better product
at the high end of the halo,

602
00:43:54.199 --> 00:43:59.400
we too had to be there that
week and they concumulated all those orders.

603
00:44:00.000 --> 00:44:05.199
I put everything together, and they
brought in their suppliers from overseas and said,

604
00:44:05.880 --> 00:44:09.039
I want this shirt with the button
down collar in ten colors, one

605
00:44:09.079 --> 00:44:13.199
hundred thousand units. I want ten
thousand of this, twenty thousand of this

606
00:44:13.320 --> 00:44:15.000
third. And they gave them the
order, and they told them when they

607
00:44:15.039 --> 00:44:19.719
had to deliver it, and they
told them the breakdown of which countries they

608
00:44:19.719 --> 00:44:23.679
would ship into. And that's how
you run a global company around the world.

609
00:44:24.320 --> 00:44:28.639
I had never been exposed to it. I didn't know how it worked.

610
00:44:28.760 --> 00:44:31.400
I now did know how it worked. I was impressed I learned.

611
00:44:31.719 --> 00:44:37.639
And here once again this common theme
tonight, the top of the mountain.

612
00:44:37.719 --> 00:44:40.679
How do you get there? Why
is there a peak? Why is it

613
00:44:40.760 --> 00:44:45.039
not a flat surface with a lot
of people at the top of the mountain,

614
00:44:45.360 --> 00:44:49.920
Because there isn't that many jobs way
up on the top, and it's

615
00:44:50.239 --> 00:44:52.599
very windy up there. You can
blown off, knocked out at any time

616
00:44:52.639 --> 00:44:57.400
because it's also slippery. You got
to make the right moves, and how

617
00:44:57.400 --> 00:45:01.360
do you make the right moves?
Learning as much as you can, about

618
00:45:01.360 --> 00:45:07.960
as much as you can with that. I'll come back again and finish up

619
00:45:07.280 --> 00:45:10.199
the top of the mountain. Because
I'm a mountain climbing I know how to

620
00:45:10.199 --> 00:45:16.679
climb. Always in fashion. As
one of the world's most celebrated fashion designers,

621
00:45:16.679 --> 00:45:22.159
Carl Lagafeld was renowned for his aspirational
and cutting edge approach to style.

622
00:45:22.480 --> 00:45:27.840
His unique vision of Parisian shit comes
to America through Carlagofeld Paris. He has

623
00:45:27.920 --> 00:45:31.000
women's collections, men's collections, ready
to wear, accessory, shoes and bags.

624
00:45:31.159 --> 00:45:35.800
The fashion house Carlagofeld also offers a
range of watches, I wear and

625
00:45:35.880 --> 00:45:40.840
premium fragrances. You can explore the
car lagofl collection at car Lagofelparis dot com.

626
00:45:42.159 --> 00:45:44.880
But it's more than that. I
have for one, love to shop.

627
00:45:45.119 --> 00:45:47.719
I love going around and seeing what's
happening and what catches my attention,

628
00:45:47.840 --> 00:45:52.480
what would make me feel good to
wear Now. I don't wear the women's

629
00:45:52.480 --> 00:45:55.320
wear obviously, but I can appreciate
it and they look amazing. If you

630
00:45:55.360 --> 00:45:59.239
want to look right, you want
to have clothes that fits you well.

631
00:45:59.559 --> 00:46:04.880
You want to look like you're wearing
something that's very expensive, that's exclusive for

632
00:46:05.000 --> 00:46:09.239
you and yours. You can find
it at very affordable prices at Macy's Orcarlagofel

633
00:46:09.280 --> 00:46:14.199
dot com, Paris. The women's
ready to wear fashion is extraordinary, as

634
00:46:14.239 --> 00:46:17.039
well as the handbigs and the shoes. I, for one, wear men's

635
00:46:17.079 --> 00:46:22.159
clothes, unlike my appreciation of women's
clothes. I'm a modern guy. I

636
00:46:22.239 --> 00:46:25.000
want to look current, I want
to look the way I want to feel.

637
00:46:25.039 --> 00:46:29.679
I go out at night, I'm
in black and Carlagofel is my buddy.

638
00:46:30.119 --> 00:46:31.840
Calls are great. They fit great, and they have little tweaks and

639
00:46:31.920 --> 00:46:36.199
touches, whether it's a stripe on
the sleeve or button at the neck or

640
00:46:36.239 --> 00:46:39.679
on the shoulder. There's a lot
of details that go into Carlagafel because he's

641
00:46:39.679 --> 00:46:44.480
always been, he always had been
one of the world's great designers, and

642
00:46:44.519 --> 00:46:47.480
this legacy and goes on and on. I can't speak enough about it except

643
00:46:47.480 --> 00:46:51.239
to say to you, you want
to feel good about yourself. You want

644
00:46:51.239 --> 00:46:53.199
to know that you're dressing properly.
You want to clothes that fits you well.

645
00:46:53.559 --> 00:47:00.599
Carl Lagafeld, Paris at Macy's Orcarl
Lagafel dot com. This is Mark

646
00:47:00.599 --> 00:47:06.320
Webber. I remember so clearly when
Donna Karen hit the scene. It was

647
00:47:06.440 --> 00:47:10.000
explosive. She was one of the
most dynamic designers in the history of the

648
00:47:10.039 --> 00:47:15.239
world, and her product was very, very different from anything anyone in America

649
00:47:15.280 --> 00:47:20.039
had ever seen. She was modern, she was New York. She was

650
00:47:20.239 --> 00:47:23.199
vibrant. When you looked at the
business in those days, there are companies

651
00:47:23.280 --> 00:47:30.079
like Ralph Polo or Tommy Hill,
Figure or Nordica, great traditional American brands,

652
00:47:30.159 --> 00:47:34.400
but no one identified modern. You
wanted modern, you had to find

653
00:47:34.440 --> 00:47:39.239
Georgia Armani. Black was the basis
of his presentation and everything about it had

654
00:47:39.280 --> 00:47:44.960
a European sheet to it, but
not in America until Donna came. Donna

655
00:47:45.159 --> 00:47:49.679
was a New York life resident,
understood the pace of the city, understood

656
00:47:49.800 --> 00:47:52.880
what it was like to live in
the city that never sleeps, that goes

657
00:47:52.920 --> 00:47:58.199
twenty four to seven. Donna invented
DKY Donna Karen New York. I'll never

658
00:47:58.239 --> 00:48:00.440
forget the first time I saw it. I was in London and they had

659
00:48:00.480 --> 00:48:05.920
built at a magnificent four floory store
in a building with an open roof,

660
00:48:06.039 --> 00:48:09.079
a glass ceiling, glass ceiling,
I suppose, representing we're changing the way

661
00:48:09.119 --> 00:48:15.239
things are done. DK and Y
was frankly nothing short of extraordinary, both

662
00:48:15.360 --> 00:48:20.320
men and both for women. Black
was the basis of the brand, although

663
00:48:20.320 --> 00:48:23.840
the many colors played off the palette
and they all look good against black.

664
00:48:24.360 --> 00:48:29.280
Let's face it, we live active
lifestyles. We get up in the morning,

665
00:48:29.519 --> 00:48:34.000
we do different things, we work, we play evenings. Is about

666
00:48:34.199 --> 00:48:37.639
entertaining and seeing the best that New
York has to offer. Tky offers a

667
00:48:37.679 --> 00:48:43.039
collection a men's wearing, women's wearing, but footwear, accessories, suits,

668
00:48:43.480 --> 00:48:49.000
shirts, ties, women's sportswear,
women's active wear that speaks to the lifestyle

669
00:48:49.039 --> 00:48:52.119
that goes with you wherever you want
to go. And it's always modern,

670
00:48:52.320 --> 00:48:58.400
it's always contemporary. It's always at
the forefront of what fashion should be with

671
00:48:58.519 --> 00:49:01.599
a New York lifestyle in mind.
I've lived the life. I was the

672
00:49:01.679 --> 00:49:06.280
chairman and CEO of Donna Karen.
I understood what that brand meant, and

673
00:49:06.320 --> 00:49:08.960
I can tell you if you want
to step out, you want to walk

674
00:49:08.960 --> 00:49:13.440
away from your traditional roots. If
you want to be modern, you want

675
00:49:13.480 --> 00:49:16.320
to make a statement of elegance,
but in a New York kind of way,

676
00:49:16.760 --> 00:49:22.239
with the sophistication of New York.
As a person who understands all the

677
00:49:22.280 --> 00:49:27.920
city has to offer and all the
modern lifestyle in America is about. You

678
00:49:28.079 --> 00:49:31.840
find it everywhere. People are forcing
themselves, urging themselves to get out and

679
00:49:31.920 --> 00:49:37.440
be special and live this lifestyle.
Dkn why. You can find dkn Why

680
00:49:37.880 --> 00:49:43.119
at DCNY dot com or in Macy's. I'm telling you, guys, and

681
00:49:43.159 --> 00:49:45.639
I'm telling you ladies, you can
look chic, you could look special,

682
00:49:45.800 --> 00:49:52.719
You look right. Dcan why.
Welcome back to Always in Fashion. Here's

683
00:49:52.760 --> 00:49:58.000
your host, Mark Webber. Always
in Fashion is original content. It's not

684
00:49:58.079 --> 00:50:00.320
like other radio. I'm not saying
we're the only with original content, but

685
00:50:00.440 --> 00:50:04.480
we are unique. We're different.
We're not doing news and weather, we're

686
00:50:04.519 --> 00:50:07.199
not doing sports, we're not doing
politics per se. We're talking about business.

687
00:50:07.239 --> 00:50:10.480
We're talking about ideas. We're talking
about cultural and lifestyle and things that

688
00:50:10.519 --> 00:50:14.519
you could learn and pick up along
the way if you choose to listen and

689
00:50:14.519 --> 00:50:16.239
pay attention to what I have to
say, what Jesse has to say.

690
00:50:16.400 --> 00:50:22.960
It's very unusual that we have to
find ideas this week. I had no

691
00:50:22.079 --> 00:50:25.280
idea what I wanted to speak about, which is not unusual. I never

692
00:50:25.360 --> 00:50:30.280
do. But all of a sudden, someone mentioned to me climbing mountains as

693
00:50:30.360 --> 00:50:32.920
opportunity and remembered when I was younger, people asked me what I did for

694
00:50:32.920 --> 00:50:37.639
a living, and I said I
was a mountain climber, referencing all those

695
00:50:37.719 --> 00:50:42.320
things that I felt were different from
anybody else. Jesse, you learn anything

696
00:50:42.320 --> 00:50:45.920
tonight. Yeah. I mean you've
talked about this concept before, about learning

697
00:50:46.119 --> 00:50:50.320
all the different parts of a job, all the different parts of a discipline

698
00:50:50.360 --> 00:50:53.800
to be successful. I've heard it, and I never really put it to

699
00:50:54.039 --> 00:50:59.440
use until recently. So I'm the
executive producer of a show, and I

700
00:50:59.599 --> 00:51:04.639
learned how a show comes from a
concept to an idea to actually airing on

701
00:51:04.840 --> 00:51:07.440
TV. You know, you have
to come up with an idea, you

702
00:51:07.480 --> 00:51:09.000
have to come up with a story. Then you have to get all of

703
00:51:09.000 --> 00:51:13.760
the different footage and the pictures and
the music and the assets, put it

704
00:51:13.800 --> 00:51:19.000
all together, editing, doing all
the interviews, the writing, and managing

705
00:51:19.000 --> 00:51:22.800
all the different people of a team. That is just something that I never

706
00:51:22.840 --> 00:51:25.599
thought I would learn. But now
that I've learned all the different parts of

707
00:51:25.639 --> 00:51:30.199
what puts a show together, that's
gonna help me forever. Makes you very

708
00:51:30.320 --> 00:51:35.840
valuable, very valuable, Yeah,
exactly. You know, when you see

709
00:51:35.840 --> 00:51:39.280
all these actors or actresses and their
executive producers, you're not just on the

710
00:51:39.360 --> 00:51:44.280
radio. You're not just on the
YouTube, you are also an executive producer

711
00:51:44.360 --> 00:51:46.519
learning how to do this. I
am thrilled for you, and that's exactly

712
00:51:46.559 --> 00:51:52.800
what we're talking about tonight. At
the top of the mountain, it's the

713
00:51:52.840 --> 00:51:59.360
windiest. It's also the most dangerous
because stakes is so high. You're responsible

714
00:51:59.400 --> 00:52:02.360
not only for your self or your
family, responsible for all the people looking

715
00:52:02.440 --> 00:52:07.119
up to you at the top of
the mountain or counting on you to have

716
00:52:07.159 --> 00:52:14.199
the ideas to deliver on the promise
tonight. I'm a mountain climber. I

717
00:52:14.239 --> 00:52:16.480
hope you enjoy climbing with me going
forward. Good Night,