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Helping leaders motivate their people to a
higher level of performance through strong human relations,

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team building, and goal of giving. This is the seven Minute Leadership

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Podcast with your host Paul fella Aldo. Hello everyone, and welcome to the

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Seven Minute Leadership Podcast, Episode one
ninety and let's talk about leadership branding.

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So, leadership branding is the process
of creating a reputation and identity as a

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leader's and let's call it the unique
blend of skills and experiences that make you

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who you are as a leader.
And effective leadership branding doesn't just tell the

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world what you do. It showcases
who you are, what you stand for,

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and how you lead. And it's
going to help you promote consistency,

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increase trust and credibility, attract and
retain top talent, and help build your

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leadership legacy. So how do we
develop our own leadership brand? And it

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all starts with the ability to identify
your leadership style and strengths. You have

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to begin by understanding your leadership style. Are you democratic, autocratic, transformational

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or laise fair in your approach?
What are your unique strengths that set you

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apart as a leader and understanding this
and answering these questions forms the foundation of

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your leadership brand. Next, define
your vision and values. Your brand should

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articulate what you stand for. Define
your core values and ensure they align with

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your actions. Your vision is the
guide that inspires and informs your team and

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other stakeholders. Next is make sure
your leadership brand aligns with your organizations goals

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and culture. Leadership brand should not
be disconnected from your organizations objectives in culture.

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When your leadership style aligns with the
organizations culture and its goals, it's

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going to be easier to gain buy
in and build trust within your team.

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Next up is communicate consistently. Consistency
in your actions and communications strengthens your leadership

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brand. It helps to ensure your
team understand your expectations, your goals in

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how you operate. Next, and
very important is demonstrate your brand. Actions

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speak louder than words. Right,
demonstrate your leadership brand in action. This

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includes how you make decisions, handle
crisis, treat team members, and celebrate

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victories. This next one is very
powerful and that's be authentic. Authenticity is

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vital in leadership branding. Be true
to who you are. People are more

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likely to try and follow a leader
who is genuine and transparent, and last

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is seek feedback and continuously improve.
And seek feedback from your team in peers

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regularly, not just once a year
like a performance review. Use it to

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refine your leadership brand and improve.
Continuous learning in development are very important in

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maintaining ineffective leadership brand. Remember,
your leadership brand should leave a lasting impression

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that distinguishes you as a leader.
It helps to shape your perception from your

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team members, colleagues, and other
stakeholders. Invest the necessary time and resources

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to build a strong, authentic leadership
brand. Investing in leadership branding is not

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just about the individual leader. It
also has significant positive impacts on their team,

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their organization, and their career.
This has been the seven minute Lead

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Leadership Podcast and I thank you for
listening. For more Paul Fellovaledo podcasts,

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visit Paul Fellovaledo dot com