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The only thing I could think of
for an intro is singing God Smacks Voodoo

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for my Voodoo Ranger episode, and
I'm not going to do that, So

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00:00:08,599 --> 00:00:15,960
let's just get on with the show. This is Beer in Front, part

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00:00:16,000 --> 00:00:20,320
of the Odd Pods Media Network.
Sometimes the beer in front of you is

5
00:00:20,359 --> 00:00:25,239
the best one yet. I'll talk
about some old school beers that maybe you've

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00:00:25,239 --> 00:00:29,719
forgotten about, some new beers that
have the potential to be a classic.

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00:00:30,039 --> 00:00:35,520
I'll also talk to various people around
the beer world and get their stories all

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00:00:35,640 --> 00:00:44,840
about beer. That's Beer in Front
and it's coming up now. Welcome to

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00:00:44,880 --> 00:00:51,159
the September eighteenth edition of Beer in
Front. I'm your host, Dave's Alatoris

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00:00:51,560 --> 00:00:55,840
and Beer in Front is a proud
member of the Odd Pods Media Network.

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00:00:56,640 --> 00:01:02,399
This week, I'm going to be
talking about Voodoo Ranger and how that has

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taken over the shelves and any grocery
store, liquor store, gas station you

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go to. You can't go into
one of those places without seeing a ton

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of Voodoo Ranger. So I'm going
to talk about that later on in the

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show, and I'm going to have
a couple different variants of Voodoo Ranger If

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you listen to the show a couple
of weeks ago, you'll know I was

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00:01:25,519 --> 00:01:30,959
on Pops on Hops. You're gonna
have to go check their podcast out because

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they released the addition that I was
on and we were talking about the great

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album smithereens eleven. So I'll include
their link in the show notes, but

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00:01:42,200 --> 00:01:49,239
definitely check out Barry and Abigail over
it Pops on Hops. Octoberfest is in

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full swing right now in Munich,
and I know I have a couple of

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people listening in Germany. So if
you're one of those people and you went

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to Octoberfest, get hold of me. I want to hear all about it.

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00:02:02,840 --> 00:02:08,400
Speaking big beer fests, this weekend
coming up is the Great American Beer

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00:02:08,479 --> 00:02:14,319
Festival, and I have a correspondent. I'm going to have my friend DT

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over at Space Castle. He's going
and I'll get together with him, you

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know, maybe sometime next week and
we'll record a segment on the Great American

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00:02:23,759 --> 00:02:30,280
Beer Festival. Grandpa Beer sent me
a suggestion on the Beer in Front email

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00:02:30,439 --> 00:02:36,560
hotline. You can too if you
want to email me Dave at beer infront

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00:02:36,599 --> 00:02:39,280
dot com. You could also find
me on all the social media channels.

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At Beer in Front. I have
a discord server too. If you're interested,

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let me know. I'll hook you
up with the link. I'm all

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over the place, but seriously,
if you have any show ideas, feel

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00:02:53,319 --> 00:02:55,319
free to reach out. And I'm
curious, you know, let me know

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if there's a beer you want me
to try or whatever. Also, if

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you could let me know where are
you listening to this podcast? Because the

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00:03:07,199 --> 00:03:10,759
last couple of weeks, the shows
have been good. The numbers have been

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solid, but I'm having fewer listens
on your traditional podcast platforms, but I've

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00:03:19,039 --> 00:03:23,479
been getting more on YouTube. So
are you listening to the show on YouTube?

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00:03:23,479 --> 00:03:27,879
Because the numbers are pretty much the
same. You know, here and

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there, there's spikes, there's dips, but overall it's the same. But

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more people are now listening to the
show on YouTube. So if that's you,

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00:03:37,879 --> 00:03:42,159
it's a pretty boring thing. It's
just a static image. But if

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00:03:42,159 --> 00:03:45,400
you are one of those people that
listen to the show on YouTube, let

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00:03:45,439 --> 00:03:47,439
me know if you have any ideas
and how I could make that better and

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00:03:47,520 --> 00:04:00,240
make it more enjoyable for you.
In Beer News this week, if you

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listen to the show for a long
time, and thank you but you'll know

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00:04:03,120 --> 00:04:10,960
I'm a huge baseball fan, and
earlier this year, Showhyotani of the Los

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00:04:11,039 --> 00:04:16,040
Angeles the California Angels. I'm an
old school guy. They'll always be the

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00:04:16,120 --> 00:04:23,959
California Angels to me. But Showhyotani
hit this ball and it was fouled by

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just like a tick, but busted
up a video board and Core's Light had

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00:04:31,319 --> 00:04:38,920
a commemorative can and it was like
all pixelated with like where the ball would

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have hit the video board. It
knocked out and it looks really cool.

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They sold this as a one off
for seventeen bucks a can and it sold

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out the same day, So that
was pretty cool from Coors Light sticking with

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Core's Light thanks to Bud lights demise
this year Coors Light and Miller Light they're

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00:05:02,720 --> 00:05:11,800
all owned by Moulson Cores. Their
last quarter was, according to their representative,

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the single best quarter in the company's
history, So both Miller Light and

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Cores Light are picking up the slack
from people that are no longer for whatever

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reason drinking Bud Light. Big news
out of Michigan where Bells is going to

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come out with a new fall winter
edition of their Oberon. Oberon is classic

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summer beer. They've been putting out
for years and years, so now they're

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coming out with oberon Eclipse. This
is going to be a little stronger and

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a little darker than the usual one. It's still a wheat beer that's going

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to have some cinnamon and citrus feel
with coriander. So look that I think

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that's coming out next week. I
had the guys on from Go Brewing about

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a month ago, and I was
just reading an article on Fox Business that

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non alcoholic beer, and I guess
they're non alcoholic wine and spirits. I

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don't know about that, but I
guess they're out there, and sales of

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these alcohol free options, whether it's
beer, spirits, wine, they're up

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thirty one percent over a year ago. Now I'm a proud gen xer,

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but I just saw a report from
Statista. I guess they're a statistic company

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that's out there. But gen Z
is a far more sober generation than the

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rest of us. Now, Millennials, you're picking up the slack, you're

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doing a lot of drinking. But
gen Z is even lower than Baby Boomers

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and Gen X and pretty much we're
all dead. So gen Z is really

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the more sober generation. They're not
drinking as much alcohol as the rest of

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us. There's a watchmaker out there
called Original Grain. They've come up with

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a new watch series in collaboration with
Stone, and I guess like the watches

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are made with some wood from wood
barrels or bourbon barrels that they've aged their

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beers in. The watches do look
kind of cool. They're a little on

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the pricey side, but they do
look sharp if you want to look over

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at Original Grains website. Last year, I believe it was Hams came out

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with this cool retro packaging for their
beer that had the look of I think

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it was maybe the sixties, but
it was a really cool look, and

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that's now going to be I guess
they're going back to that permanently, where

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I think the sales for that was
better than the regular can. So if

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you were a fan of the retro
Hams can, you'll find that all the

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time. Now. Read an article
over on Brewbound that Blue Moon is going

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to revamp their appearance and their strategy
to try to gain more sales. I

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did not know this, but Blue
Moon is still considered the number one in

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craft beer. But yeah, they're
going to redo their whole visuals and strategy

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to try to get some more people
to drink them. They're going to try

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to attract more younger people that I
mentioned earlier on this that you know,

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more gen Z people aren't drinking as
much alcohol, so they have a non

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alcoholic blue moon, so they're going
to be focused sing on that as well.

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00:09:01,720 --> 00:09:05,840
A b in Bev's Goose Island is
coming out with a new ipa called

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00:09:07,039 --> 00:09:13,080
Lost Palette. This is gonna have
mango in cinnamon. I'm not sure I

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00:09:13,120 --> 00:09:16,480
think that that has potential to be
really good. I mean, I like

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both flavors, so I'm sure I'm
gonna try it. But yeah, look

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00:09:22,519 --> 00:09:28,759
for the new Lost Palette Hazy ipa
from Goose Island. And finally, door

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Dash and Aldi are joining forces and
if you want alcohol delivered from Aldy,

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door Dash will hook you up.
Aldi has a lot of private label beers

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and seltzers. I think they have
wind as well, so if you're you're

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in the mood for some Aldy beer, you could get it via door Dash.

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There is Escaping Voodoo Ranger when you
run out looking for beer. My

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00:10:05,159 --> 00:10:13,000
local grocery store sells five different variants, a variety mixed twelve pack in three

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different nineteen point two ounces of those
stove pipe solo cans, and I'm sure

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you could find it in any convenience
store or gas station that carries craft beer.

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Voodoo Ranger came out from New Belgium
back in two thousand and seventeen and

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it was a revamp of their Ranger
IPA line that lasted a couple of years.

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I don't remember it ever doing well. I think it came out in

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00:10:41,200 --> 00:10:46,120
like two thousand and nine, two
thousand and ten. Voodoo Ranger. It's

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00:10:46,200 --> 00:10:52,279
such a popular brand that it has
its own website outside of the parent New

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00:10:52,360 --> 00:10:56,480
Belgium one. If you look at
the website, Voodoo Ranger has nine different

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variants, including a hard tea.
In twenty twenty two, New Belgium was

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00:11:03,399 --> 00:11:09,120
the top selling craft beer according to
bev industry dot com. It had four

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00:11:09,200 --> 00:11:13,360
hundred and twenty nine million dollars in
sales, a twenty three percent increase from

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00:11:13,399 --> 00:11:18,960
twenty twenty one. Voodoo Ranger was
a considerable part of that. How did

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00:11:20,000 --> 00:11:24,480
Voodoo Ranger take over the beer aisle? They have five of the top thirty

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00:11:24,960 --> 00:11:31,200
craft beer slots. According to Sircana, New Belgium also acquired earlier this year

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to focus on Voodoo Ranger, the
production facility from Constellation Brands built in Virginia

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00:11:37,559 --> 00:11:45,679
for Ballast Point back in twenty seventeen. The Voodoo Ranger character on every can,

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I guess appeals to a younger social
media audience that helps to create a

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00:11:50,120 --> 00:11:56,240
buzz. New Belgium is also distributed
nationwide, so I think that helps too.

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And we all know IPAs and Hazy
IPAs have paid the light bill for

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00:12:03,600 --> 00:12:07,279
many breweries, so I guess to
having a line that's exclusive to that is

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00:12:07,320 --> 00:12:13,399
a huge help. The price point
here locally in Chicago is between ten and

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00:12:13,440 --> 00:12:16,720
eleven bucks a six pack, so
it's a little less, if not the

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00:12:16,759 --> 00:12:22,720
same as say a comparable local one. For me would be like Revolution Anti

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00:12:22,759 --> 00:12:26,960
Hero here. I've noticed that the
grocery store and the main liquor store chain

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00:12:28,559 --> 00:12:33,279
usually have promos on a twelve pack, so the price is lower than say

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00:12:33,320 --> 00:12:39,840
a comparable local craft ipa. If
someone's just looking at the cost per beer,

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00:12:41,200 --> 00:12:46,679
remember rebel Ipa from Boston Beer.
It came out and think twenty fourteen.

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00:12:48,480 --> 00:12:52,519
They tried different variants. I know
they had a grapefruit and a session.

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00:12:52,639 --> 00:12:58,200
They wound up having to change the
original recipe and faded away. There's

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00:12:58,240 --> 00:13:01,360
not even any you can't even find
it on the Sam Adams website anymore.

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00:13:01,519 --> 00:13:07,600
Boston Beer, they threw a shit
ton of money into that line, with

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00:13:07,799 --> 00:13:13,320
ads everywhere. I remember radio commercials, TV commercial type being. They threw

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00:13:13,399 --> 00:13:20,440
a ton of money into Rebel IPA
and it only came out three years before

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00:13:20,559 --> 00:13:26,279
Voodoo Ranger. I wonder if Rebel
would have had success today if they played

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00:13:26,320 --> 00:13:31,360
the long game with it. It's
been a while since I've been at a

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00:13:31,440 --> 00:13:37,639
regular bar or restaurant with many tap
handles. I'm usually at a tap room

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00:13:37,679 --> 00:13:41,519
that just focuses on you know that
brewery stuff, But I don't recall ever

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00:13:41,600 --> 00:13:48,120
seeing Voodoo Ranger on tap. I'm
guessing the majority of sales are in the

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00:13:48,200 --> 00:13:52,440
retail market, But how does the
beer taste? That's the most important part.

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00:13:52,840 --> 00:13:58,480
I grabbed a mixed case at Costco
featuring four different ones, the regular

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00:13:58,600 --> 00:14:05,960
Voodoo Ranger IPA, the Haze Glare, the Ranger Kashmere, and the Experimental

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00:14:05,039 --> 00:14:09,960
IPA. I'm gonna have each of
them on the show and I'll give a

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00:14:09,000 --> 00:14:58,120
review later. All right, now, I'm gonna have the original Voodoo Ranger.

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00:14:58,639 --> 00:15:07,480
This as an IPA as seven percent
ABV fifty IBus and I'm guessing this

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00:15:07,559 --> 00:15:09,840
is more old school West Coast.
I haven't cracked it open yet. They

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00:15:09,960 --> 00:15:18,279
use Amarillo, Cascade, Mosaic,
Chinook, HBC strata and citr hops here,

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00:15:18,799 --> 00:15:30,519
So let's crack open the original Voodoo
Ranger IPA. Oh yeah, that's

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00:15:30,559 --> 00:15:35,879
definitely a West Coast style. Beautiful
color, good foam here. The aroma

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00:15:35,960 --> 00:15:39,279
is really nice. I get a
lot of like the citric here, so

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00:15:39,320 --> 00:15:46,600
I get more of your like New
England style hops than I do like a

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00:15:46,639 --> 00:15:50,120
West Coast in the aroma. But
the aroma does smell good. I'll give

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00:15:50,120 --> 00:15:54,320
it that pretty solid beer. I
like it. I like the flavor here.

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00:15:54,840 --> 00:15:58,600
I get all of those hops.
Little bit of bitterness at the end,

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00:15:58,639 --> 00:16:03,200
not I was expecting a little more
bitterness from a fifty ibu beer.

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00:16:03,960 --> 00:16:07,480
That's a decent beer. Like if
I was at the gas station and you

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00:16:07,480 --> 00:16:10,720
know they're going to sell this compared
to some of the other stuff they had,

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00:16:10,799 --> 00:16:14,480
Like if I was looking for an
IPA, I would probably grab this

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00:16:14,519 --> 00:16:17,639
one. This one's pretty decent.
Yeah, it's not a great beer,

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00:16:18,120 --> 00:16:22,440
but it's a really good solid everyday
IPA. So if you're looking for an

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00:16:22,440 --> 00:16:26,879
IPA, you're not out at a
bottle shop or liquor store a tap room,

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00:16:27,399 --> 00:16:32,159
you could just grab a Voodoo Ranger
and you'll get your you'll satisfy that

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00:16:32,559 --> 00:16:37,919
pop itch you have, all right. Next up on my tour of Voodoo

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00:16:37,039 --> 00:16:42,279
Ranger, this is Hazel Glare IPA. This is one you could vote on

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00:16:42,480 --> 00:16:48,559
to see if you want to make
this part of the rotation. It's geared

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00:16:48,639 --> 00:16:56,919
towards gamers. The can has this
Ranger dude and a hoodie backpack and a

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00:16:56,960 --> 00:17:00,039
hat on, so I guess that
is what gamers look like. I don't

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00:17:00,080 --> 00:17:03,599
know. When I play MLB the
show, I don't dress like this.

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00:17:03,799 --> 00:17:08,279
But I'm also a fifty six year
old guys, so what do I know?

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00:17:08,880 --> 00:17:15,440
This checks in. It's seven point
seven alcohol and has twenty six IBus.

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00:17:15,039 --> 00:17:18,319
The website doesn't tell you a lot
about this, so let's just crack

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00:17:18,400 --> 00:17:30,119
it open and try it. Hay's
Glare. It's very light in color,

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00:17:30,519 --> 00:17:37,839
good foam, decent aroma. The
aroma is very fruit forward from the hops.

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00:17:38,119 --> 00:17:42,279
That's not bad, it's nothing.
It's overpowering here with the aroma and

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00:17:42,359 --> 00:17:48,240
the taste but it's a decent beer. I think the taste is pretty good.

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00:17:49,039 --> 00:17:55,440
I get a lot going on here
with the hops I even get and

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00:17:55,480 --> 00:17:59,359
it might just be my taste buds
like the back, maybe even like a

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00:17:59,400 --> 00:18:03,759
little bit now Na flavor. But
I get the tropical fruit notes and for

185
00:18:03,839 --> 00:18:07,200
me, a little banana at the
end. It's not a bad beer at

186
00:18:07,240 --> 00:18:11,640
all. It's like I said,
it's seven percent alcohol. Not a bad

187
00:18:11,680 --> 00:18:15,200
beer at all. So I don't
know if I'm going to vote for this

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00:18:15,240 --> 00:18:18,359
one. I'm gonna have to compare
my notes with all the rest of them

189
00:18:18,359 --> 00:18:22,799
to see which one I'm going to
vote for. But Hazel Glare ipa.

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00:18:22,880 --> 00:18:27,480
Now, this is only available in
the mix pack, So if you have

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00:18:27,519 --> 00:18:32,599
a cost Go or a Sam's by
you, or you know, maybe your

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00:18:32,599 --> 00:18:36,440
grocery or liquor store sells this in
like a variety twelve pack, keep an

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00:18:36,440 --> 00:18:41,119
eye out for it if you want
to try Haze Glare ipa for yourself.

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00:18:41,759 --> 00:18:47,720
All right, The next one up
in the Voodoo Ranger series is Kashmere Eyes

195
00:18:48,400 --> 00:18:52,559
IPA. This is another one you
could vote on and see if you want

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00:18:52,599 --> 00:18:59,160
it in the rotation. I'm going
to assume that this has Kashmere hops in

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00:18:59,240 --> 00:19:03,680
it, because why else would you
call it Cashmere Eyes IPA the label.

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00:19:04,279 --> 00:19:11,480
It's got that same voodoo guy with
like a nice smoking jacket on, got

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00:19:11,519 --> 00:19:18,240
like a fake Louis Vatan like shirt
underneath some nice sunglasses. I don't know,

200
00:19:18,640 --> 00:19:25,920
but it's seven point five percent and
twenty six IBus. So let's crack

201
00:19:26,039 --> 00:19:41,880
open Cashmere Eyes. Cashmere Eyes had
a nice can open there, pretty light

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in color, very light. Actually
definitely a hazy I pa good foam,

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good two fingers of foam here.
Smells nice, nothing overpowering with the aroma,

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but you definitely get some fruit notes
with the aroma. Big like melan

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type taste that I'm getting from here. I get some like honey dew,

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cantaloupe type flavors from this. It's
another one like like the other hazy one

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I had from them. It's not
a bad beer. It's not great.

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I mean, it's there. I
don't know if I would vote for either

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of these or would go back to
buying it. I mean, there's nothing

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I said. It's not a drain
poor, but there's nothing about this that

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makes me say, oh, I
gotta keep an eye out for this next

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time. I head over to you
know, the grocery store or the cost

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go or anything. It's just there. So I don't know. I think

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you could do better for a hazy
I PA, but you know you have

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it for yourself. Let me know
what you think of the Kashmere Eyes IPA

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from New Belgium. All Right,
The next and last of the Voodoo Rangers

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I'm gonna have is the Experimental IPA. Now I was looking to see,

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like what's experimental about this? I
don't know. They only use Citra hop,

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so that's not very experimental. Six
point six percent alcohol thirty two IBus

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on this. According to the website, they only use citra and they use

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for malt pale malt, honey malt, and Pilsner malt. So let's crack

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open the Experimental IPA. The experimental
is very clear, so it's definitely not

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a hazy or New England style.
Nice poem on here, good color.

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It does have that really good Citra
aroma. So if you're a fan of

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Citra hops from the aroma, I
think you're gonna like that. But it's

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really weird. Like looking on their
website and I'm looking at this can and

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it says that it's a hazy ipa
brewed with Citra Hops. I'm looking at

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the beer and it's crystal clear,
So I don't know what they're trying to

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accomplish here, but let's taste it. That one's not bad. I think

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of the four that I've had,
I might like this one the most.

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I think it has a really nice
flavor. Not a lot of IBus,

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but I mean it's there. You
get a little bit of bitterness. It's

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mostly the aroma and flavor that I'm
getting, But I think the taste is

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really good here. Yeah, that's
a solid decent beer if you're a fan

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of Three Floyds and Zombie Dust,
the other big Citra Hop. Now,

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I think Zombie Dust is a lot
better than this, but I guess if

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you couldn't find Zombie Dust, this
might be an acceptable substitute if you're a

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fan of that Citra Hop aroma and
taste. I still can't get over how

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they call this a hazy I'm gonna
have to take a picture of this and

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post it on social media and you
let me know if this is hazy,

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because this is crystal ff and clear. But of the four, like I

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said, this one I think is
the one I like the most out of

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the four. But and don't take
this the wrong way. If you're a

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fan of Voodoo Ranger, I want
to know who's buying this. Maybe it's

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because I'm in a large beer market
that there's plenty of options out there,

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especially in the IPA category. I
can't recall ever seeing anyone go to the

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grocery store, go to the liquor
store, what have you, and pick

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this up. So who's buying this? And, like I said, if

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this is you, if you're a
fan of Voodoo Ranger, I'm not saying

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you're wrong. I'm not poo pooing
your decision whatsoever. If this is your

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jam, God bless you. Enjoy
the beer that's in front of you.

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But I'm still very curious how Voodoo
Ranger has taken over the beer aisle.

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All right, that's gonna wrap things
up for this week's edition of Beer in

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Front. I think you very much
for listening. If you want to get

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a hold of me, you can
email me Dave AT's beer Infront dot com.

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00:25:00,119 --> 00:25:03,240
If you'd like to support the show, I have a Petreon page.

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00:25:03,599 --> 00:25:08,359
You could head over to Petreon dot
com slash beer in Front for more information,

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I will talk to you next week
on the show. And remember sometimes

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the beer in front of you is
the best one yet
