WEBVTT

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First of all, we had a
call of one of the major mortgage players

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in the country, the organization that
establishes the rules for the mortgage industry for

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whether the currency statements should be adopted
for the mortgage approvals and so on.

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And they have a whole team already. They want to adopt, They want

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to make a proof of concept.
And the question is no longer what is

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blockchain, The question is please pay
attention to us, Please have a call

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with our team how we can integrate
it. This content is brought to you

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by bitco, which is one of
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and more. If you'd like to
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dot com link in the description.
Welcome to the Thinking Crypto podcast. You're

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home for cryptocurrency news and interviews with
me. Today's Natalia carian Neva, who's

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the CEO of Poppy. Natalia,
great to have you back on. Thank

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you so much for having me Toni. Hi everyone, Natalia. You know

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I'm a big fan of you and
the work you're doing at Propy. I

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believe a real estate will be on
the blockchain from a transactional standpoint as well

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as tokenization. So lots of questions
for you and all the latest and greatest

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that you as you're doing. So
let's start with what's new with Propy.

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Absolutely, there have been so many
new things in Propy, in our ecosystem

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and overall in the crypto industry.
So I'm excited to have this conversation with

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you. But since we last Charity
and your interview, I think the major

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update on our ecosystem is that we
backed a new ecosystem project called proper Keys,

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and then Propy also launched a license
title and s group business about a

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year ago. And with that business
model where we utilize our transaction platform on

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blockchain, we're closed to be profitable. And then also last week we'll launched

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a partnership collaboration and integration with coinbase, the coin based wallet, so super

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super excited. Another item, we
launched a AI model for document recognition and

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automation of the transaction last year.
So again a lot of stuff too update

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you with. So let's talk about
proper keys. How does that work?

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Absolutely? So, this project,
proper keys I was beta launched only a

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couple of months ago, but last
week it was the major official launch and

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it is built on base the layer
two on Ethereum network. Proper keys allows

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users to mint addresses home addresses and
then keep those addresses all over the world

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on your wallet, in your wallet, and then you can put your ded

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on chain attaching it to the address, or even upgrade your home if you

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minted your own home to an RWA
NFT. Oh wow, So to your

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point of RWA and the tokenization and
all these things that are happening. So

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I can let's say the house I
live within here at New Jersey, I

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can create the key for this property
location and then put the actual well obviously

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the deed mintet within the NFT.
Is that how it works exactly. So

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first you buy your address, you
can also buy the whole street, and

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then there is a gamification like in
similar to monopoly, but it's a very

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crypt native staking based the producol that
will allow you to mean homes and neighbors

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and so on. But let's say
you mated your own address. It cost

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only ten propit tokens, which is
about ten dollars today. Actually we just

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reduce it to five dollars and five
propit tokens, and then if you want

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to keep your date on chain,
you click upgrade the NFT, you pay

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additional one hundred proper tokens, and
then because we have a license title and

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a screw company, automatically we extract
your deed from the county and send it

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to IPFS encrypted with a password so
that you can keep it securely. Because

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last year alone they were about four
hundred million dollars lost in title fraud and

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multiple counties are being hacked all over
the country unfortunately, so this data,

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the data data is not secure for
homeowners currently. So can I do this

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across the United States? And or
is it beyond the United States as well?

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Minting addresses actually is a global product, so we call it mint the

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world we encourage people all over the
world to buy their addresses, play with

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them an even mint landmark through our
AI integration where NAI will generate an image

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and you can add bitcoin or etherory
or any popular coins on top of the

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image and keep it on your wallet. But the upgrades are available only for

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the United States for now. Now
can I mint you mentioned? I can

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do my entire neighborhood. Is it
kind of first, first come, first

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serve where I can take the property
even if I don't own it and create

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the NFT exactly. That's why we
encourage people to hurry up and mint their

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own home before somebody else grabs it. But if somebody else did it,

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no worrise. There is a game
between minters and homeowners where the homeowner can

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come and claim their address and it
will be the upgrade to tier two right

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away. The payment is one hundred
proper tokins as I mentioned, and then

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fifty proper tokens actually goes to the
minter, So you are incentivized to mint

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your whole neighborhood and then go and
explain them, Hey, here's your address,

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here's my gift to you. You
can upgrade it, you can keep

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your date on chain. You need
to do X, Y Z steps and

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here are the benefits, and then
the protocol will incentivize you with fifty proper

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organs. It will also give you
a special og NFT as a present,

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and we'll give you five x staking
power in the proper key staking product.

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Now you mentioned the county will facilitate
adding the deed and so forth for a

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property you own. So I'm assuming
they go through the whole verification process that

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if someone tried to say, put
a deed they found online or something on

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there, the county you may reject. That. Is that how it works.

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And once excuse my rookie questions,
just trying to figure out the logistics.

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If someone was to say, try
to take my address and maybe they

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found a deed, a copy the
deed, but it's an outdated deed and

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they tried to add it to it. Yeah, yeah, that's a great

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question. First of all, when
we add theeds on chain, it's a

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time stamp of the past, right
you may have a new one, So

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it's an immutable record and it can
serve as an evidence in many courses in

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the United States, but it's not
a proof of you to transfer ownership.

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That's a grade number three, the
tier three, the next upgrade where you

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create your uh, you create an
r W a n f T from your

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home with our help. That's where
the final source of ownership is the n

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FT itself. While and we did
those as you remember, that's when we

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had this interview last time. It's
so when we were transferring n f ts

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of real estate ownership through LLC's records
already in the county, instantly entirely obvious

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smart contracts. That was the big
innovation of the previous cycle. So yeah,

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when you upgrade, you did on
chain and put you in on chain.

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It just an additional evidence of that
current deed. We extract the latest

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deed of course, uh, and
we put it to you your n f

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T in your wallet. We also
verify through a very simple KYC that it's

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you who is upgrading the n f
T. That we avoid any strangers to

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just meant addresses and personal information,
right right, Okay, So I guess

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that's the answer, because I was
wondering, you know, what if someone

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was to you know, try to
do something. But to your point,

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you go through that KYC process.
So natally, I know we're very early

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in this cycle of tokenization and putting
real estate on the blockchain and much more.

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And do you see, you know, the the innovation that you guys

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are doing that you know, maybe
in five years the National Real Tea Association

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and maybe you know, different folks
in different states are going to start adopting

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this technology. Absolutely, I think
we are in the very beginning of this

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story where we have a proven track
record that this innovation works better than the

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traditional real estate transaction. And also
all those industry participants that we've been educating

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for years now, right, Properly
has been around since twenty seventeen, and

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obviously we're very well connected to brokerageous
leadership, to Fredo mac to the national

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sitational fielders and so on. But
at this point we're no longer are wasting

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our time in education what is blockchain, what is the theory? And what

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is a smart contract, but rather
providing now more details on how to integrate

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it into their processes. And we
are proponents of a gradual transition in this

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innovation. So we have proper title, which is closing transactions almost through a

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traditional way. The consumer doesn't see
the blockchain unless they want to connect their

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wallet, and then we have This
is the most innovative settlement through NFTs.

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I like this example with the Netflix. When Netflix launched, they knew that

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one day the content the movies will
be streaming online via internet. Yet they

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started with CDs online, and I
compare those the title business that we have

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right now to the CDs online.
It's on blockchain, but it's still kind

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of the CD version thirty days closing
process and then the transition to the NFT.

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For us, that's streaming streaming ownership
entirely on chain, and it's like

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the Netflix online CDs. They had
those business models in parallel and they actually

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stopped the cities online only two years
ago. So it's been in parallel working

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for many, many years. But
now we all just know movies online.

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That's how I see in five years
it's totally doable that suddenly the real estate

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will be liquid entirely on chain.
And our investor team Draper Or recently we

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had we had spaces on Twitter on
x Anthony Pompliano, who is also very

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active both in real estate and crypto. Both of them are telling you that

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most likely it won't be the government
that will change the real estate transfers onto

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blockchain, but rather it's a consumer
push of the insurance. The title insurance

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will no longer be needed. At
some point the licenses will the titland esqual

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license will know or will be obsolete. Because smart contract is the settlement,

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why not have this high value asset
to be transferred to a secure producal as

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blockchain now related to you being built
on building on base right, which is

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through coinbase, but it's an Ethereum
layer too. Since the Duncan hard fork

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on etherorem went live, the gas
fie is associated with minting addresses when based

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via proper keys went down by over
one hundred x. He told us about

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that. Yeah, absolutely, I
think this upgrade the Duncan hard fork of

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ethereum for the industry, it's like
the transition from the modems in the Internet

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space to broadband. Suddenly we have
this affordable network on blockchain, just like

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when the Internet has those You remember
the noisy modem switching on a lot of

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products were not user friendly just yet, but now in blockchain it's more affordable.

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So since the Theorem merge occurred in
twenty twenty two, this significant upgrade

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from ethereum from proof of work to
proof of stay did not reduce the gas

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fees, and only with this upgrade
last week suddenly we see a significant,

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significant drop of fees. And in
our case, when we launched the proper

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keys minting and address was about two
dollars per mint, where the address itself

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costs as I mentioned, about ten
dollars. So now and so of course

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it's a significant cut ten to twenty
percent. Now since the update upgrade,

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it is a couple of cents one
to two cents only, and you can

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imagine that the activity of minting addresses
suddenly spiked. The base network also is

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experiencing a sudden increase in transactions.
So definitely it's a history moment. I

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believe in this upgrade more significant,
probably even the merge itself on Ethereum.

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So the network's performance is definitely now
is a foundational change for the whole blockchain

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space. Yeah, great point,
and to your you know, because people

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have been concerned by gas fees and
sofa, but that's great that the upgrade

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is lowering those fees. And also
you know your analogy of going from dial

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up modem to broadband, it seems
we're in that transition phase. So that's

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really great, and then the property
token got listed on Coinbase. I've been

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a propery token holding for a long
time and I believe obviously in properties as

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I've been holding the token. And
what was the listening earlier this year or

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in last year? It was actually
previously, but what has happened recently was

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listing on the Prime app as well
as the integration with a coin base wallet.

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So for US, coin Base is
this gatekeeper of crypto legitimacy. They

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do very high quality verification of projects. They check that talkens are utility tokens,

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that the teams are serious executors behind
the projects. And for US,

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coin Base is this big player similar
to Amazon or Google. At the time,

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they are building the future economy on
chain. Last year alone their revenues

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were over three billion dollars, so
they're growing very very fast. And now

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when you go to coin base wallets, since last week you can actually see

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that you can mint a home address
through the coin based wallet browser and get

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a reward for that. And then
this week actually they will also promote a

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put your deed on chain through proper
Keys, which again delivers this real life

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application for users. And this may
be a tough question to answer right now,

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do you foresee secondary markets or is
it too early for those NFTs.

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I don't know. Maybe if somebody, I guess, I could obviously resell

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it to, like say the property
owner who may want to plement that NFT.

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But I have that Let's say I
have the entire neighborhood, right,

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But then could I lend it out? Is that a possibility yet? That's

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a great question. We're seeing the
first secondary sales of the landmark AI NFTs

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on open c There was a Hollywood
sign n f T that was sold a

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couple of weeks ago for one point
three e's I believe. For the addresses

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and the neighborhoods, I'm not sure
how this whole gamification will evolve. For

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now, what it makes sense is
actually to steak those statresses. So if

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you mint over ten addresses, you
can stake all of them at a stake

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in producol and get a distribution of
proper tokens from the entire minting revenue channel.

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Oh wow, Well, you know
what I'm going to do after this

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interview, right, Natalia, You're
going to I want to go grab up

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a ton of neighborhoods. And uh
and stake them and anybody want fantastic.

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So I'm definitely gonna do that.
I really want to play around that,

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and it's just fascinating to me.
Now. Recently, you were at a

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conference and I saw clip of it
where you were talking about Amazon and I

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think Google as well and them potentially
getting involved in real estate and tokenization of

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real estate and so forth. Can
you expand on that and your your thoughts

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there. Actually I was at a
conference called inmand A Connector in New York,

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and it was all about real estate
real just real estate portals and how

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the residential space is evolving, and
many many panels and keynotes were about the

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attention of home buyers and the war
of portals between zelu homes dot com,

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apartments dot com, realtor dot com. Where are the eyes of the consumers

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when they are searching for a home? And my argument was that homes dot

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Com should not spend one hundred million
dollars to attract the home buyers for the

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lead generation business because most likely some
of the new startups or the tech platforms

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such as Amazon or Google could overtake
the consumer attention for the real estate.

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Because if we figure out the transaction
automation. That's Propy's mission. Once the

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transaction is automated, then the portals
and the attention of home buyers. It's

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the easiest task in the real estate
industry to tackle and imagine. If transaction

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is automated and very secure, why
not an Amazon platform just introduces the tab

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real estate and then you can securely
click click, click and buy through Amazon

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or through Google, all through a
new startup or through probit And what I

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just want one item to add.
For example, proper keys could also become

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this platform to become the new Zelu
but global because now they are attracting the

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eyes the attention of people minting their
addresses in a gamified way. But then

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through the gamified way, the proper
keys platform will teach the homeowners on different

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items, how to sell, how
to buy, how to do it on

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chain. So that's what I meant
that the current bottle of portals of realestate

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portals might be kind of unnecessary.
Yeah, a great point, and it's

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only going to continue to evolve.
So it's fascinating. So on that note,

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are you seeing Look, you've been
at this since twenty seventeen, building,

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innovating and so forth. But we
know the traditional industries are going to

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be slow to adopt. And don't
get me wrong, they are adopting.

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But have you seen a change in
these brokers. Is in the National Realtors

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Association that they're now maybe having their
aha moment, like, oh, we

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need to pay attention to this,
it's coming. And have you noticed any

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changes? There? Absolutely so many
changes, especially from October when the first

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fake news about bit counitives broke.
First of all, we had a call

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of one of the major mortgage players
in the country, the organization that establishes

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the rules for the mortgage industry for
whether the cryptocurrency statements should be adopted for

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the mortgage approvals and so on.
And they have a whole team already.

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They want to adopt, They want
to make a proof of concept. And

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the question is no longer what is
blockchain? The question is please pay attention

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to us, Please have a call
with our team how we get integrated.

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So we spent probably about ten ten
hours of conversations where they beg us to

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pay attention and find resources for faster
integration rather than how it was in the

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past. Then one of the largest
brokerages in the country also just launched a

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partnership with US Berkshire had Away Home
Services of America. For now it's an

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education platform education Crypto Certified C class
with the credit for realtors. But it's

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a very major point within the Berkshire
Hathaway umbrella, which historically has been very

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against the bitcoint and cryptocurrency. So
that's another win. And then there is

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another very traditional real estate media that
has just accepted proper tokens as a form

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of payment. So we were very
surprised how the industry now is accepting cryptocurrencies

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payment and not bitquin first, but
the properit talken because it's the industry cryptocurrency

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that has proven to be a good
track record in terms of the project behind

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it. Oh man, it's fascinating. I think they're having maybe there aha

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moment right they're waking up to yeah
we gotter get on board. Okay,

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question for you in I don't know
if you can answer this, and you

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poly say I can't answer it.
But if redfin if Zillow or realtor dot

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com or somebody came alongside Natalent,
we want to buy properly because you see,

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this is the direction things they're going, what would you say, Well,

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first of all, I would never
sell well never say no, never,

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but I would not sell to a
current realisted player. That's why they're

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not in the top ten or twenty
platforms on the stock market because they cannot

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be the innov that will transform the
relisted industry. Secondly, we would never

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sell to a brokerage because a brokerage
is just one side of a transaction.

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They cannot automate the transaction. You
have to be on both sides of the

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transaction. Our realtor dot com or
zero dot com. They are very limited

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to the US market. It's a
business model that works precisely for the US

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market, while we figured out a
business model that could work globally, and

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so none of those companies would be
interesting for US. And we indeed have

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a lot of requests for acquisitions through
last cycles, not even now, from

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all the best the brokerages and portals
and software companies related to real estate.

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But I can totally see us to
entertain ideas with some tech platforms such as

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Google, Amazon, those that I
mentioned before who have the attention, not

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attention, But I would say technology
resources, Yeah, that makes sense.

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Well, you know, I know
everybody usually tries to get acquired by Googles

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and so forth. But it makes
sense because you are certainly ahead of the

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curve and an outlier in the real
estate industry because you're doing these fourthinking,

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innovative initiatives. So that's really great. Let's see, you know, let's

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continue to real estate conversation. We'll
circle back to crypto. I would love

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to get your take on the real
estate market and what's happening in the US.

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With rates very high, people are
not really selling because many got low

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rates, and then it's a tough
economy, right, what is your outlook

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for this year, maybe twenty twenty
five. Well, of course, the

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main player in the real estate industrum
right now is the interest rate problem.

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So I expect there to be some
FED interest rate cuts, very modest,

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maybe in the middle of this year, and then the market may recover.

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And if the FED does not take
this path, then of course we'll see

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even more stagnation in the real estate
market. The most significant change and challenges

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are happening now in the commercial real
estate, which has more leverage in construction

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and development the transaction though last year
they fall only twenty percent down right,

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even though the stock market and a
lot of industries have fallen up to seventy

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percent, sixty percent, Crypto eighty
percent. But the transaction volume in the

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real estate industry, in the reiditional
Aeralsted industry have not fallen drastically or stopped

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because people still have to make their
changes in lives, divorces, marriages,

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downsizing, moving, and so on, so the transactions will continue to to

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be there. But then we have
this news with our settlement, the commission

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may drop this year, which is
obviously might be great for the consumer,

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but the real the realtor community is
devastated. Yeah, so I wanted to

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ask you about that. It's,
uh, you think that's going to go

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through? And it's man, it
maybe realtors, like you said, are

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not going to be as incentivized to
work is hard maybe I don't know,

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or become more competitive. I don't
know what's going to happen, but I

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think that's going to help. Well, the real do community will work even

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harder than they have been right now, and you will see uh, the

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non professional part time ters leaving the
space because the fees for the license are

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expensive. So in fact, probably
will see a higher quality of realters staying

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in the market. Yet, of
course they are very very frustrated, but

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I think they will fight more for
the consumer, especially the buyer. So

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the seller will remain with two point
five percent, they may request an additional

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one percent or half percent from the
consumer because now they have to deal with

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more buyers. Personally, more buyers
will come on the market without having a

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representation and thus now the listing agent
will probably have to deal with them.

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And then the platforms like properly and
other platforms will occur, will be introduced

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that will have the will help the
buyer to through this process easier. But

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there is one good news for realtors
and for the consumers. It is their

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increased liquidity now that the transaction is
more and more automated through platforms like Propery.

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We're very passionate to achieve this better
affordability. Ten percent of the value

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is lost now in those fees,
ten percent of home value. So imagine

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normally you need five percent in down
payment, but instead you have to pay

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the mortgage fees, title escrow,
the title insurance, the commission. And

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thus even the new generation when they
move, they're afraid to acquire a home

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where they cannot afford it, but
as all the fees are decreasing than any

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time the new generation move from one
city to another city instead of renting,

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they would be more inclined to sell
it and buy a new one because the

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fees are lower and we will get
rid of the bureaucracy. See, I

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wanted to ask you about because you
have a great perspective there. So let's

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00:31:10.640 --> 00:31:15.039
switch back to crypto. What are
your thoughts on the Bitcoin SPOTTYTF launches and

325
00:31:15.079 --> 00:31:21.640
the performances. The inflows have been
pretty incredible. Absolutely. I think BITCOINITYFS

326
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is the most significant marketing campaign for
the blockchain industry. All those eleven bitquinity

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00:31:30.680 --> 00:31:40.440
F vehicles have been very serious in
attracting the Wall Street investors to the space,

328
00:31:41.599 --> 00:31:45.680
both institutional investors as well as retail
investors, and I think they've been

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00:31:45.799 --> 00:31:52.160
very successful. Of course, this
initial gray scale sale off was very harmful

330
00:31:52.200 --> 00:32:00.000
and warring for all of us.
But nevertheless, now is it over twenty

331
00:32:00.079 --> 00:32:05.599
billion dollars in flows? Yeah,
it just keeps going up every day,

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so I think it's around there.
Yes, it's incredible, and it's probably

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00:32:12.759 --> 00:32:20.920
the bitquinity F approval is comparable to
the telecommunication Act of nineteen ninety six for

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00:32:21.039 --> 00:32:25.240
the Internet. So when the Internet
was still in the gray area, it's

335
00:32:25.359 --> 00:32:34.200
this Telecommunication Act of nineteen ninety six
that made the Internet kind of legitimized,

336
00:32:34.839 --> 00:32:43.400
and it gave the opportunity for commercial
use cases to come on Internet, and

337
00:32:43.519 --> 00:32:51.359
it provided the nest for infrastructure competition, different ways to get on Internet by

338
00:32:51.519 --> 00:32:57.799
serious companies. Now, with the
Bitpoint TFS, we have invited the Wall

339
00:32:57.880 --> 00:33:05.519
Street community to invest in bitcoin without
having the headache of setting up wallets and

340
00:33:06.160 --> 00:33:12.519
keeping the private keys and worry about
custody. Mm hmm. Yeah, it's

341
00:33:12.559 --> 00:33:15.920
fascinating and I can't wait for it
to go beyond Bitcoin. Maybe that'll happen

342
00:33:16.079 --> 00:33:20.920
later this year with Ethereum, and
then eventually, you know, other all

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00:33:21.000 --> 00:33:24.960
coins and all coin baskets will have
to wait and see. You know,

344
00:33:24.960 --> 00:33:29.839
what are you most excited about for
this upcoming cycle? What we are in

345
00:33:29.880 --> 00:33:34.480
a bull market cycle right now,
and it's certainly different. Bigcoin is ahead

346
00:33:34.480 --> 00:33:37.240
of schedule, We get the ETFs
and much more. What are you most

347
00:33:37.279 --> 00:33:43.720
excited about for this cycle? Oh, that's a good question. Well at

348
00:33:43.799 --> 00:33:51.319
if Denver, of course, I
think there are there were about four trends

349
00:33:51.759 --> 00:33:59.839
that most of investors have talked and
entertained about. That's the bitcoin derivatives,

350
00:34:00.319 --> 00:34:07.079
of course, driven by bitcoin ATF's
news. Then it's RWA's real world assets

351
00:34:07.119 --> 00:34:13.639
and loans and real estate and mechanization
and so on. That's the second one.

352
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Then that's a deep in where we
will see more real life infrastructure projects

353
00:34:21.559 --> 00:34:29.119
come into on chain. That was
super super exciting. And what next?

354
00:34:29.239 --> 00:34:34.599
And fourth, I'm kind of blanking
right now, but these were the most

355
00:34:35.760 --> 00:34:42.440
exciting new projects. I'm also hearing
a lot about midpoints, which personally I

356
00:34:42.480 --> 00:34:49.320
cannot grasp why it would be the
big trend of twenty twenty four. Hopefully

357
00:34:50.559 --> 00:34:58.679
other trends will win and we'll again
see more utility and real life applications.

358
00:34:58.960 --> 00:35:04.519
So I would say after bit quantity
of approval is the biggest news, and

359
00:35:04.559 --> 00:35:08.360
then the Duncan upgrade is the second
biggest news in the hour in the crypto

360
00:35:08.400 --> 00:35:15.079
industry. I hope that the next
big exciting thing will be something around real

361
00:35:15.159 --> 00:35:22.960
life applications, whether it's car applications
like Demo, whether it's dippy in smart

362
00:35:23.079 --> 00:35:30.599
cities being connected and scaling through blockchain. Also, I'm super excited about the

363
00:35:30.639 --> 00:35:37.000
base community now that we've been building
on base and interacting with the coin based

364
00:35:37.000 --> 00:35:44.880
ecosystem broadly. I just can see
and appreciate the value of the community and

365
00:35:45.000 --> 00:35:52.519
the community of developers and executors in
one ecosystem. So that's also another item.

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00:35:52.639 --> 00:35:57.519
I'm excited a lot in twenty twenty
four. Yeah, for sure,

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it's exciting times. Natalia is always
a pleasure, and as I said it

368
00:36:01.880 --> 00:36:06.280
before, after this, I'm about
to go check out proper keys and mint

369
00:36:06.719 --> 00:36:10.800
some addresses and starts taking really great
stuff. Thank you so much for joining

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00:36:10.840 --> 00:36:14.960
me. Thank you, Tony.
It was a pleasure as always. Thank

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you so much.

