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Welcome to Hacking Your Leadership. I'm
Chris and I'm Lorenzo. And Lorenzo in

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this episode, I want to talk
about strategy. Oh, I like to

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talk about strategy. Strategy is fun. It is fun. It's as you

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move up in leadership roles. You
know, we talk about the difference between

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tactical and strategic work. The more
you move up in an organization, the

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more you become a leader of leaders
or you know, move up within your

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career, the less of your day
is spent doing tactical things and the more

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of your day is spent doing strategic
things. And so when you're talking about

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creating strategies, this is a large
part of the job of a leader,

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especially if you have if your team
is the one who has to execute these

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strategies, hopefully you are involved in
the creation of them, and hopefully you're

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involving your team in the creation of
them too. The reason why I want

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to talk about it is that,
you know, I've been in situations where

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a strategy was developed and you know, we had the right people in the

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room and we can go to kind
of go through everything to make sure that

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it's the right strategy moving forward,
and we go to execute it and it

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doesn't work, and somebody, either
myself or somebody else can be very quick

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to say, oh, well,
it was clearly the wrong strategy. This

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part was missing or that part was
missing, or you know, hindsight's twenty

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twenty, we should have done this
instead or that instead, and we can

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start picking apart the strategy itself.
And I came across an article on LinkedIn

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by a person his name is doctor
Mark Snookus, and he had this kind

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of infograph that talks about how there
are seven things that can destroy a strategy

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that is otherwise a good strategy,
and they have nothing to do with what

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the strategy is, but in actuality, how it's put together, and how

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it's implemented and shaped and put out
to people to be executed. And so

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I like this because there have been
times in my past where a strategy that

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didn't work was cast aside and a
new was brought in and that one didn't

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work either, and we didn't stop
to think, wait a minute, maybe

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it wasn't the strategy that was wrong. Maybe it was the execution of it

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that was wrong. Maybe it was
a way we put it together or made

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certain assumptions about who was involved those
kind of things. So I like this

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and I think it's a good topic, especially if you're listening to this and

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part of your job is developing strategy
that you know has to be executed.

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Yeah. No, I love it
because I think that you know, over

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time, what you learn when it
comes to developing strategy is that it does

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take a lot of kind of effort. It takes a lot of collaboration,

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It takes a lot of you know, not just your own self reflection about

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the strategy and your own opinions,
but those of others as well. If

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you want this to be a solid
strategy that's successful, it takes a good

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amount of investing in that strategy.
And there are many times when you have

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kind of, you know, enough
tenure and confidence in a role that you're

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just like I can kind of like
copy and paste this a little bit.

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I know this is the work before
I can go down the same exact plan.

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But to your point, like,
I think it's so important always to

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learn from the strategy. Sometimes it
is just execution, but there are parts

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of why it wasn't executed that I
think you also need to think about,

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Like where did the execution stop?
Where where did it hit a hurdle or

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a speed bump or would it just
completely hit a brick wall? Like what

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was it that caused that to happen? And have you done enough due diligence

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to really understand and not just understand
it, but you'll be able to explain

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your strategy to someone, which I
think is really really important. My favorite

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mention of strategy and anytime I can
get a South Park reference into the show,

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I try to, But my favorite
is the underwear g nomes and it

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was like they had their little whiteboard, remember yep, Step one steal underwear,

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Step two, I don't know,
step three profit right, and like

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that was the joke was like we
don't like, we don't even know what

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we're doing or why we're doing it, but we feel this is going to

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lead to profit. And I think
that same way some times with strategies is

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that we have an idea, we
have a thought, or maybe we found

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some success in something similar before,
and now we want to just implement that

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and we just assume it's going to
work. And if you haven't thought about

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some of these things in in the
preface of your strategy, then I think

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you have to review them if you
have an issue with the strategy being executed

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right right, it's the old uh
you know, step step one is this,

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Step two is you know some some
something, and then step three is

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the way yay, we won You
know, like they that that something something

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is something like that means something and
you have to figure out what that is

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and define it that that is true. There there are a lot of people

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out there who they they will validate
their own strategy by talking about whatever the

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outcome is, but there really isn't
a clear tie in between the strategy and

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the outcome. It's just this is
the desired outcome, and so we're gonna

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put a strategy in place and assume
that will be the outcome. And I

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guess sometimes it works. But if
you don't have a direct tie in of

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how A plus B equals see,
you can't just hope that it's going to

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turn out that way. This has
to be actually executed in this way.

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The things that doctor Snukis talks about
in this article. The first thing he

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talks about inconsistency. And I like
this because when I've seen a strategy not

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work because it is applied inconsistently to
me, what that says is that someone

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in the creation of the strategy felt
differently about what was going to be done

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than other people did. You couldn't
come to a consensus, you couldn't ask

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for a consensus, and so it
was kind of tabled for later, or

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it was just assumed that whatever the
decision was, that everybody was just going

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to abide by it. And then
people leave the room and it's time to

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execute, and you'll have some people
who absolutely disagree with the way that it

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was supposed to go, and then
they'll do it their own way. They'll

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just decide arbitrarily in the moment to
do it a different way. Now,

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that doesn't mean the strategy wasn't good. It means that it wasn't executed in

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a consistent way. And maybe that's
why it failed. Or maybe they're right

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and and and when the way that
the consensus consensus came to, maybe that

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was the wrong way and the outlier
was the one that was correct. But

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but but either way, what this
says to me is that there wasn't a

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clear agreement with everybody in the room
when it was it was the one two

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three ready break where everybody kind of
gets together and says, Hey, you

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know what, I know that there's
parts of all of our ideas in this.

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This is the strategy we've come to
together. If there's a if there's

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a reason that you feel like you
can't execute it exactly like we all discussed

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together, then let's just keep talking. Let's talk this out again, because

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the moment we leave here, we
have to execute and and we have to

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all be able to rely on that
even if it wasn't exactly the way we

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wanted it to go, that we're
all gonna execute it in this way because

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that's the only way we're gonna know
if the strategy was right or not.

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It's the only way we're gonna know
if it works is to be consistent.

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And so I think I think that
parts maybe missed in a lot of conversations,

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and it's just assumed that hey,
we all we all said we are

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agreement, So I guess we're all
gonna actually go out next in exactly this

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way. That doesn't always happen,
yeah, or sometimes it's like the lack

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of honesty in the skill gap.
Because that's what I think of when I

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think of the insistency, is that
the strategy is built by some people that

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have specific skills and capabilities, and
they just assume that everybody is capable of

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delivering it at that same level.
And then what you find out is the

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strategy that was built works well for
the person who built it, and then

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the others that are trying to make
it happen are not as consistent and they

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have different actions and decisions. And
it's not that they're not trying, they're

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just not at that skill capability to
deliver on the same level of consistency that

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the other person has. I think
that when that happens, you know there

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a strategy can't just be high level. We're gonna do this high level thing

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and then all of a sudden we
win. That's why a solid strategy has

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to have component parts of it that
where you can benchmark along the way whether

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or not those things are there.
And so if a person is is not

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being able to execute, if you
don't have the ability in that moment to

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figure out whether or not they're not
executing because they're not bought into it,

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or they're not executing because they don't
have the skills to do it. If

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you're not able to look very quickly
and see which one of those things it

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is. It means you didn't bake
in the right controls into the strategy to

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figure out, you know, whether
or not you can validate your actions going

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forward. You know, a strategy
is nothing without your ability to validate it.

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There are two other ones that doctor
Snuocus mentions on here. One is

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rigidity inability to adapt or change,
and another one is conformity no creative edge.

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I look at those it's really similar
to each other here. You know,

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when it comes to people executing a
strategy, they will be more likely

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to buy into that strategy when they
can put their own personal touch on it

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as well. So if you're if
you're hyper defining every single element of this

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to the point where people can't bring
their own elements of who they are to

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the process, it's going to be
really difficult to have buy in from people

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to make that happen, unless you're
talking like the military or something where it

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has to be rigid and you know
step one, step two that have three.

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In most organizations, a strategy doesn't
have to be that rigid. The

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rigid part can be you know,
the things that that we must get done,

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the things that we can't change,
and then everything else. Everything else

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should kind of be left to people, local leaders or leaders of smaller teams

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or individuals to kind of bring their
own spin to it, because that's a

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how you figure out whether or not
it's being executed correctly in some parts of

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an organization versus others. But it
also allows them to feel like they're not

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just being told what to do when
they're a robot. They're being valued for

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the the kind of the nuances they
can bring to the execution, and they're

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being asked to just work exactly like
their coworkers might be working. I agree

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completely. You have to create some
space here to allow leaders to leverage their

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strengths and then be able to kind
of make up for their opportunities. So

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I think like I think of it
like in this context of a larger strategy

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for maybe like a company, an
organization, or like multiple markets or whatever

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that might be, you're going to
have some some adaption that needs to happen

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as a result of maybe something going
on locally and in the UH. It

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could be everything from hours of operation
to demographics of customers to whatever that might

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be. But there needs to be
a little bit of movement there that you

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can have to change it slightly to
still be able to fall within the framework

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of the strategy, but allow there
to be some some uniqueness to it,

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and then then the conformity like like
you have to. I think the best

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strategies are ones that are clear in
in an impact. They're clear in what

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the result is that we're going after. It's aligned with the uh the priorities

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of an organization that they defined.
But they also give the teams a little

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space there to say, like,
you know, there may be a little

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bit of a different take that you
could take onto this that would be helpful.

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There's a little bit of a different
way that you might be able to

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to make this a little bit more
localized to the team, and that matter.

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That matters a lot with strategy.
It feels much better. You can't

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always have everybody in the room and
there's always going to be strategies. It

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kind of have to be like here. It is like like those in the

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room to help develop this larger strategy
have been here, this is what's been

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decided. Here it is for you. But there has to be a little

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space in there where a team can
be a little creative and make it theirs,

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because then that that I think has
a lot more impact and a lot

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more stickiness when a team can take
a larger strategy kind of in the macro

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and bring it into the micro and
say, and let's make it our strategy.

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So I definitely agree with that.
Yeah, And looking at this list,

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are there any on here inconsistency,
complexity, rigidity, ambiguity, conformity,

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inertia, and diffusion any of these
seven that you look at and the

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first thing you think, it takes
you right back to a time when this

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exact thing happened to you, When
when a strategy when you could see it

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was a good strategy, but it
just wasn't working because of you could see

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one of these things was happening,
and it maybe you have like a you

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know, extra spidy sense that goes
up when when one of these things happens

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all the time, right now,
right right right now. There's a strategy

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that I've had to reread the strategy
in the math around why we're doing something

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like four times, and I still
don't understand. It's so complex. It

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like like if you can't explain it
in sixty seconds, it's too complex,

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Like it should be that easy at
least for like the big picture of what

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the strategy is, about, what
it's solving for, what the goal is,

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what some of the expectations are.
You don't have to get into all

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the minutia of it. But once
it starts to like get all over the

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place, and if this, then
that, if this, like if it

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feels like a thousand character Excel formula, you know, and I'm just like,

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where's the comma and the parentheses?
Like it's just too complicated. I

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see that happen a lot. It
makes sense for the person who made it,

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it doesn't make sense for those that
are trying to execute it. Absolutely

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for sure. I think the the
diffusion for me is not that it's necessarily

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like no clear priorities. It just
might not be aligned with the priorities that

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we just talked about thirty minutes ago
or yesterday. So constantly like changing priorities,

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yeah, like that that will destroy
a strategy so fast because then I'm

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like, well, wait a minute, Like this isn't even aligned with what

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we talked about yesterday. So like
I don't know how much I'm gonna put

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effort into this, like because now
I gotta kind of I gotta I gotta

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hedge my bets here, like which
one is going to win? So like,

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I don't know if I'm gonna get
my full effort into this. So

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that's definitely something that I would say
sticks out to me that as a leader,

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I'm like, oh, you know, I don't know. I don't

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know if I need more clarity here. I need to understand this because it's

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not aligned with what we just said. Yeah, I think another thing that

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I think of when I think when
I hear no clear priorities. And this

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is just from a long history of
seeing this happen, even if you don't

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have, you know, two competing
parts of the business who seem to have

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different priorities, and now you're left
thinking, Okay, which whose coattails do

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I need to stand on here?
Because one person's you know, drive or

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push for the organization. You know, the organization has that person's ear right

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now, but maybe not this person. So I need to, you know,

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choose my priorities based on the almost
the politics of the moment. But

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what I see also happen is when
priorities change and they start conflicting with each

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other over time, not not when
you have to choose between two in the

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same time. But when there's a
priority for a quarter and then another quarter

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comes up, and then the priority
is not just different than the previous quarter,

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because that's fine, you can priorities
can change, But when the strive

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for the priority of the current quarter
actually goes in the opposite direction or in

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the spirit of being against the priority
of the previous quarter or a previous year,

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and it's almost like, how many
times can you tell your people something

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that changes or that differs and expect
them to just forget what they pushed for

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three months ago or six months ago
or a year ago. You need to

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really have a compelling reason as to
why the direction is changing so much so

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where the priority is not just different
than the previous one, but goes against

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the previous one. If you're gonna
do that, it's not all it's not

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always a bad thing, but you
need to be able to explain very articulately

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why that's happening. Otherwise you're gonna
people who think that these goals or priorities

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just change arbitrarily based on whatever number
you want to move on a scorecard,

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and that's not a good way to
make people feel like they're part of something

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larger than themselves absolutely, And one
thing I would highlight is I love the

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fact that he calls out that this
is destroying a solid strategy, meaning that

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there are minimum expects, that there
are bad strategies and they're just bad strategies.

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But this is like, this is
a good, solid strategy that is

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not being executed because of one of
these things. So I love that part,

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and with that it brings us to
this episode is a one minute hack,

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but first a few worse from our
sponsors. All right, for this

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episode, one minute Hackers wants you
to do. So think about the last

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strategy that you were in charge of
implementing or designing or executing that didn't work

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out the way you wanted it to
the last strategy that failed. It's very

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easy to pick apart a strategy and
figure out where it failed if it was

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a poor strategy. But if you're
scratching your head and thinking, I don't

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know why this strategy failed, think
about it in the context of these seven

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things. We'll put the descriptions in
the We'll put the words in the podcast

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descriptions. You can read them.
Inconsistency, complexity, rigidity, ambiguity,

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conformity, in inertia, and diffusion
are all reasons why a solid strategy can

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fail. So before you throw out
a strategy that may have been a good

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strategy and assume that there was something
you're missing somewhere that it just wasn't a

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good strategy, think about it through
the lens of these seven things and make

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sure that it wasn't just a great
strategy that wasn't executed in the right way

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as opposed to going back to the
drawing board and redesigning a new strategy.

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Yeah, I think it's a great
woe in a hack and it's you know,

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so much of this And I think
just in learning, in in leadership

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development and self development is around the
just idea of self reflection and thinking about

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you know, uh, when these
things fall apart to your point, like

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a bad strategy of bad strategy,
Like there's a lot of things that can

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The timing was wrong, the the
you know it didn't it wasn't it was

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maybe like kind of like tone deaf
to a degree of what's going on.

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There wasn't any collaboration that was done. There wasn't any dialogue, you know,

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like there's it's pretty easy to be
like why I can tell you exactly

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why that didn't work. Right,
It's much tougher again when you're scratching your

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head being like this really should have
worked. I don't like where did this

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go wrong? These things, I
think are the great, great examples of

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like where to start, what to
look at, what to consider, and

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then starts to like, you know, to peel that back and like maybe

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where were there some assumptions that were
made on behalf of those building the strategy

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or things that that weren't considered when
you're you're thinking about like lack of clear

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direction, right, and from an
ambigu standpoint, you could say, like

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I thought it was pretty direct with
like what we're going to do here,

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but if if your team is not
clear in the direction, not you thinking

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that you're clear, but if it
landed with a team in a way that

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they were not clear about it.
You need to get that insight. You

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need to spend the time asking some
of these questions. And that's probably what

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I would do with this, is
like, all right, what do I

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think it was? But what questions
would I ask? How would I verify

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or validate that it was inconsistency that
caused this, or how did I verify

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it it was it was too complex
or not. Was I able to explain

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it in sixty seconds? Was my
leader who I shared this with, were

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they were able to explain it in
sixty seconds or less? Like these are

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things that you can do to really
verify and validate what was going on.

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Yeah, that's spot on. I
also think this is a good list to

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keep with you when you're creating a
strategy because some of them are truly about

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the way it's the execution is,
but some of it can be referenced during

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the course of creating a strategy,
things like complexity or you know, or

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or diffusion of not having clear priorities. These are things that to consider as

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you're going through the strategy because when
you're creating one, to be able to

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check off some of these boxes and
say, Okay, it's not overly complicated,

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it's not too rigid. It lets
people kind of bring their own spin

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on things. These are things that
can help the strategy. When you leave

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the room with the people will all
put it together and you have to say

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ready break and you go execute it. Now, going out of those meetings

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with this in mind will probably make
those people more likely to execute it in

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a way that sets it up for
success, and you'll have to do,

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you know, kind of less of
this reflecting later on to try to figure

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out why a strategy that was otherwise
good failed, because it's really tough to

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revisit a good strategy that has failed, even if it was a good strategy.

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Meaning if this, if these are
the reasons that failed, but it

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was a good strategy, it's much
harder to get people's buy in and kind

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of reinvigorate them round a process that
has already failed once. So if you

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can prevent it from failing to begin
with, that's always a better route.

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Absolutely, And with that it brings
us to the end of this episode.

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This is Hacking Leadership. I'm Lorenzo
and I'm Chris, and we'll talk to

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you all next time.

