1 00:00:00,080 --> 00:00:03,279 I don't have a business background like this is it something that I know how 2 00:00:03,319 --> 00:00:07,639 to do. So of course, usually you're not great at something you don't 3 00:00:07,639 --> 00:00:11,839 want to always do it. So email wasn't something that was my strial suit. 4 00:00:11,880 --> 00:00:14,759 I did email people on a regular basis like I would do newsletter, 5 00:00:14,880 --> 00:00:20,920 and I did have a fairly large email list and so, but they weren't 6 00:00:20,960 --> 00:00:25,559 super engaged. So with this I was able to focus. I actually didn't 7 00:00:25,559 --> 00:00:28,480 focus as much on social media. I actually focused more on email, and 8 00:00:28,559 --> 00:00:33,799 email was the one that really got people signing up. That was That's what 9 00:00:33,880 --> 00:00:38,679 sealed the deal. Welcome to Imperfect Action. I'm Steph Taylor. For years, 10 00:00:38,759 --> 00:00:41,960 I read all the books, downloaded all the freebies, and did all 11 00:00:42,000 --> 00:00:46,920 the courses, but it wasn't until I started taking imperfect action that my business 12 00:00:46,960 --> 00:00:52,880 had its first million dollars year. Imperfect Action is about doing things before you're 13 00:00:52,960 --> 00:00:58,759 ready, prioritizing consistent action over perfect action, and moving forward even when you're 14 00:00:58,840 --> 00:01:03,359 not sure you're doing it. On this show, you can expect mindset advice, 15 00:01:03,560 --> 00:01:07,079 actionable marketing tips and strategies to build a business that brings you more profit, 16 00:01:07,480 --> 00:01:12,680 more freedom, and even more joy. You on the list to get 17 00:01:12,680 --> 00:01:17,719 my daily businesses. Every day i'll send you a bite sized prompt designed to 18 00:01:17,719 --> 00:01:22,159 help you grow your business in a more intentional way. Sign up at Stephtaylor 19 00:01:22,200 --> 00:01:25,959 dot co, forward slash DBB, or at the link in the show notes. 20 00:01:29,079 --> 00:01:32,200 Hey, welcome back to Perfect Action. This is episode eight hundred and 21 00:01:32,359 --> 00:01:38,439 thirty. Today I am chatting with one of my conversion campaign's members, Christine, 22 00:01:38,519 --> 00:01:42,799 who is a certified Pilates instructor with a membership platform teaching online Pilarates, 23 00:01:42,959 --> 00:01:49,519 and in today's episode, we're talking about how she launched a brand new offer 24 00:01:49,560 --> 00:01:56,040 to her community without going through a huge launch process and still managed to generate 25 00:01:56,079 --> 00:02:00,519 a really nice cash injection and was able to help a bunch of students who 26 00:02:00,599 --> 00:02:05,040 she would not normally have been able to help. So we're breaking down all 27 00:02:05,079 --> 00:02:08,400 of the details how she did it and walking you through the steps that she 28 00:02:08,520 --> 00:02:12,800 took in this episode. I know you're gonna love it, so let's jump 29 00:02:12,840 --> 00:02:17,199 in. Christine, Welcome to Imperfect Action. I'm super excited to have you 30 00:02:17,240 --> 00:02:23,919 here and to chat up about your most recent cash injection campaign. If we 31 00:02:23,919 --> 00:02:25,759 could maybe stop, if you could tell us a bit about your business, 32 00:02:25,840 --> 00:02:30,680 what you do who you work with and what you sell, right, Okay, 33 00:02:30,719 --> 00:02:35,479 So my niece Christine Kirkland, So I'm a certified Pilate's instructor, So 34 00:02:35,879 --> 00:02:40,639 I have a membership platform teaching online ploti. So my business started back during 35 00:02:40,680 --> 00:02:45,280 the pandemic. I call it a pandemic baby because I had no intention of 36 00:02:45,439 --> 00:02:50,039 taking my visness online like at all. And so with the I think many 37 00:02:50,039 --> 00:02:53,080 of us during COVID, we had to shift online and it turned out to 38 00:02:53,120 --> 00:02:57,719 be quite lucrative and it was great for me and for what I was trying 39 00:02:57,759 --> 00:03:01,120 to achieve financially, I was able to kind of scale my business and so 40 00:03:02,000 --> 00:03:06,479 yeah, so I've just stuck with it. So I kind of focus on 41 00:03:06,520 --> 00:03:12,599 gentle online blotties classes focused on just realigning the body, gentle being. It's 42 00:03:12,639 --> 00:03:15,319 more like self caresh and yeah, and it really resonates with women. I 43 00:03:15,360 --> 00:03:19,159 find a lot of women kind of over the age of thirty five, when 44 00:03:19,159 --> 00:03:23,800 we start to feel changes in our body, the high intensity exercising, the 45 00:03:23,919 --> 00:03:28,560 endless cardio, it doesn't it's not something that we're creative at that time in 46 00:03:28,599 --> 00:03:31,159 our lives. So I find that that kind of age group really resonated with 47 00:03:31,199 --> 00:03:35,000 it and then we're also busy, like and so if you can you don't 48 00:03:35,039 --> 00:03:38,360 have to think about perking and driving and you know, battling weather and you 49 00:03:38,400 --> 00:03:40,719 can just roll it around at home and get this really great workout. It's 50 00:03:40,840 --> 00:03:46,080 really been Yeah, it's been great. Yeah, that's so, that's it's 51 00:03:46,120 --> 00:03:52,560 kind of like my backstory. Yeah. Yeah, like as a pilates go 52 00:03:52,800 --> 00:03:57,199 like I can definitely attest to I don't know, like I used to always 53 00:03:57,240 --> 00:04:00,919 be like a hit cardio girl and then and I was constantly exhausted, and 54 00:04:00,960 --> 00:04:04,080 starting to do pilates was like, oh, this is almost all. It's 55 00:04:04,080 --> 00:04:09,080 almost like a meditation because you're so focused on every single move and your breast. 56 00:04:09,080 --> 00:04:11,479 So I love I love what you do, and I love what you 57 00:04:11,520 --> 00:04:15,560 stand for. And now you're also one of my members in my new membership 58 00:04:15,560 --> 00:04:20,079 conversion campaigns, and I'm really curious, like, in your words, what 59 00:04:20,160 --> 00:04:25,800 was it that made you decide to join? So feth ob the one who 60 00:04:25,800 --> 00:04:30,639 already has a membership platform, I'm pipped a mill no bit favored towards though, 61 00:04:30,079 --> 00:04:36,120 So yeah, and what drama drew me in with the fact that it 62 00:04:36,160 --> 00:04:41,079 was a cash injection in your business because I'm already making money in my business 63 00:04:41,120 --> 00:04:44,360 and a month to month basis and I have a fairly good handle on that, 64 00:04:44,800 --> 00:04:46,759 but it would be nice. And what I was trying to get one 65 00:04:46,920 --> 00:04:49,399 to get some learning. How do you do these cash injections beside just a 66 00:04:49,399 --> 00:04:53,560 monthly membership. I really didn't know, And to be honest, it just 67 00:04:54,319 --> 00:04:56,680 I couldn't. I had this block. I couldn't even figure out how to 68 00:04:56,759 --> 00:05:00,279 do that. So when I found your email, I think I signed up 69 00:05:00,319 --> 00:05:05,480 on with instantly because it's liantally sold. I was like, yeah, this 70 00:05:05,600 --> 00:05:12,639 is what I need. So yeah, yeah, And like what had you 71 00:05:12,720 --> 00:05:17,319 had you tried anything to bring in cash injections and new members prior to joining. 72 00:05:18,079 --> 00:05:20,639 Yeah, a little bit, and they had not gone well. I 73 00:05:20,720 --> 00:05:24,920 just didn't know what I was doing, Like, I don't have my background 74 00:05:25,560 --> 00:05:30,319 movement and kinetic, it's not in business that was I'm not based in that 75 00:05:30,800 --> 00:05:33,680 like email, runnel, anything to do with sale, like that's not my 76 00:05:33,800 --> 00:05:38,360 strong suit. So I had tried it in the past, and I've not 77 00:05:38,480 --> 00:05:43,439 been very not successful in my eye, So no, yeah, I had 78 00:05:43,600 --> 00:05:47,240 wanted to tried. So I tried to make one up programs like helping people 79 00:05:47,319 --> 00:05:49,879 build their balance, So do you work up with a lot of women over 80 00:05:49,879 --> 00:05:53,720 the age of fifty and then as we get all the research to lose our 81 00:05:53,759 --> 00:05:58,160 balance genetic we can't help it. So I had tried to do a boost 82 00:05:58,199 --> 00:06:01,040 your Balance programs and I mean it was fine, but it was where my 83 00:06:01,120 --> 00:06:05,879 expectations wanted them to be at. Yeah. So now walk me through, 84 00:06:05,959 --> 00:06:11,959 like after you joined conversion campaigns and you looked at the first campaign, like, 85 00:06:12,000 --> 00:06:15,519 walk me through what you decided to offer for that very first campaign because 86 00:06:15,519 --> 00:06:20,319 you joined in April where the campaign was kind of focused around putting together a 87 00:06:20,360 --> 00:06:24,920 new offer. Did you do something new or did you package up what you 88 00:06:24,959 --> 00:06:28,480 already sell in a new way. No, I did something completely new. 89 00:06:28,759 --> 00:06:32,199 So when I was going through the prompts that you had given us, to 90 00:06:32,240 --> 00:06:34,560 be honest, before I opened the prompts, I had no idea. I 91 00:06:34,600 --> 00:06:38,160 had no idea what I could do. And then as I was going through 92 00:06:38,160 --> 00:06:40,199 the props, it was like I had this aha moment. I was like, 93 00:06:40,240 --> 00:06:43,240 oh my gosh, yes, I could do this. This is absolutely 94 00:06:43,279 --> 00:06:47,199 something that my audience would would enjoy and would probably sign up for. And 95 00:06:47,279 --> 00:06:53,879 so yeah, so it was a completely new offer. It was called it 96 00:06:53,920 --> 00:06:58,680 may spring into health series. So it was weekly fascist did we do a 97 00:06:58,800 --> 00:07:00,519 check in? I said, an email weekly to check in with them. 98 00:07:00,759 --> 00:07:05,199 I also offered a meal plan and a recipe pack and yeah, and then 99 00:07:05,240 --> 00:07:10,120 so they've been really receptive to it. They really liked it. And so 100 00:07:10,199 --> 00:07:15,000 I haven't ever done I've never done recipes or nutrition plants before. So I 101 00:07:15,040 --> 00:07:18,439 did find a certified nutritionist who had partnered with and this was a really great 102 00:07:18,519 --> 00:07:21,240 rate to roll it out because I had been sitting on it that didn't really 103 00:07:21,279 --> 00:07:26,399 know how to use this one type of avenue in my business to kind of 104 00:07:26,600 --> 00:07:30,879 use it with my studio members and so using the prompts and using what you 105 00:07:30,920 --> 00:07:32,759 suggested, it was just like perfect. It was just like the missing piece. 106 00:07:33,800 --> 00:07:39,720 So like, walkway through then the process of actually selling it, Like 107 00:07:39,800 --> 00:07:42,519 you and I know what's in the membership and like how the templates work, 108 00:07:42,600 --> 00:07:45,959 but somebody who's listening to the show might not know, like what the actual 109 00:07:46,000 --> 00:07:47,879 process of selling this new alpha looked like, Like did you do a massive 110 00:07:47,959 --> 00:07:51,639 launch all of the thing, So walkway through what that actually looked like behind 111 00:07:51,639 --> 00:07:57,480 the scenes. So I started with your workbook and I started using the promps 112 00:07:57,480 --> 00:08:00,399 that you suggested, and I sat down and I really thought about it and 113 00:08:00,680 --> 00:08:03,199 I wrote them out. I like to handwrite things. I find I don't 114 00:08:03,199 --> 00:08:05,439 know how, my brain just works about it that way. And then I 115 00:08:05,560 --> 00:08:11,199 started to and then I started to look at the email flows and then I 116 00:08:11,279 --> 00:08:15,319 kind of started to rush them out, and then I started to look at 117 00:08:15,360 --> 00:08:20,519 my recipe plans and then I and then it was just kind of adding and 118 00:08:20,600 --> 00:08:24,600 it was just like this seamless kind of It was just kind of organically came 119 00:08:24,639 --> 00:08:28,600 together so nicely. And then so what I did was I needed a goal 120 00:08:28,680 --> 00:08:31,720 for the end. It was May first that was the launch. So I 121 00:08:31,720 --> 00:08:35,159 did all the work in April and then May first I launched it. So 122 00:08:35,200 --> 00:08:39,360 it started, I guess about the week before, so it was the last 123 00:08:39,399 --> 00:08:41,320 week of April. I started with all the emails. I did some social 124 00:08:41,360 --> 00:08:46,000 media posts, yeah, and I just went through the email funnel and then 125 00:08:46,159 --> 00:08:50,600 yeah, a few days I think it was Monday was the last day to 126 00:08:50,639 --> 00:08:54,919 register and Tuesday we were starting and I had nineteen people out of twenty sign 127 00:08:54,039 --> 00:08:58,600 up. So I almost hit my goal, which I was really happy with. 128 00:08:58,320 --> 00:09:03,799 Yeah, that's a amazing and like the so the process of selling it 129 00:09:03,840 --> 00:09:09,480 on email and social media? Did you find one more effective than the other. 130 00:09:09,759 --> 00:09:13,120 Do you you typically, like are you somebody who emails your list quite 131 00:09:13,159 --> 00:09:16,039 a lot or somebody who shows up more on social media? Like what's your 132 00:09:16,080 --> 00:09:22,320 normal? What's your normal? I guess marketing techniques? And then how did 133 00:09:22,360 --> 00:09:28,240 this differ from that? So I do tend to gravitate towards social media a 134 00:09:28,320 --> 00:09:33,159 little bit more. It doesn't always work for me. I find it's just 135 00:09:33,279 --> 00:09:35,600 not an aveu that I've had a lot of success in, but for some 136 00:09:35,679 --> 00:09:41,039 reason I enjoy it. So I did use and I think the reason I 137 00:09:41,120 --> 00:09:43,480 enjoy social media is just because I understand it more. I don't really understand 138 00:09:43,840 --> 00:09:48,720 copywriting. Email flow is like this is all really new for me, Like 139 00:09:48,759 --> 00:09:52,000 I don't have a business background, Like this isn't something that I know how 140 00:09:52,039 --> 00:09:54,879 to do. So of course, usually when you know you're not great at 141 00:09:54,879 --> 00:09:58,440 them, you don't want to always do it. So email wasn't something that 142 00:09:58,600 --> 00:10:03,559 was my I did email people on a regular basis like I would do newsletters, 143 00:10:03,600 --> 00:10:07,919 and I did have a fairly large email list and so, but they 144 00:10:07,919 --> 00:10:13,279 weren't super engaged. So with this I was able to focus I actually didn't 145 00:10:13,279 --> 00:10:16,200 focus as much on social media. I actually focused more on email, and 146 00:10:16,279 --> 00:10:22,519 email was the one that really got people signing up. That was that's what 147 00:10:22,600 --> 00:10:26,399 sealed the deal. When you say your email list wasn't super engaged, how 148 00:10:26,840 --> 00:10:31,759 regularly were you emailing them before you sold? This would first sporadic. It 149 00:10:31,799 --> 00:10:33,879 would be like, oh, I have a great idea for an email, 150 00:10:33,919 --> 00:10:37,799 but like that's the I can't think. Like for me, that's the struggle 151 00:10:37,879 --> 00:10:41,279 is not knowing what to write an emails and what to that they would find 152 00:10:41,360 --> 00:10:45,320 valuable. Like I don't want to just put an email out there for the 153 00:10:45,320 --> 00:10:48,000 sake of putting an email out there, So I would email. I would 154 00:10:48,000 --> 00:10:52,120 do a monthly newsletter and then maybe maybe one other email during the month. 155 00:10:52,600 --> 00:10:56,279 Maybe. I mean, how has this shifted the way that you started to 156 00:10:56,399 --> 00:11:01,799 think about your email list? Now? If it happened, wort super important, 157 00:11:01,080 --> 00:11:07,360 Like I've started so so so for May we have the relaunch of our 158 00:11:07,480 --> 00:11:11,120 mini launch, so I realize that I really need to get my email list 159 00:11:11,879 --> 00:11:16,840 in better shape. I need to get more engaged clients because I've had them 160 00:11:16,879 --> 00:11:18,480 a lot of these people in my email is for over a year and they're 161 00:11:18,519 --> 00:11:22,399 not crazy, engaged, and honestly, they haven't done a great job of 162 00:11:22,480 --> 00:11:26,159 nurturing them. So I've started to run a few ads. I've started to 163 00:11:26,200 --> 00:11:31,080 do more lead mounted stuff on my social media just to help get that funnel 164 00:11:31,120 --> 00:11:33,879 going and nurture them a bit more and kind of point out here, like 165 00:11:33,919 --> 00:11:37,240 look, here's the problem, and then like here I can be the solution 166 00:11:37,399 --> 00:11:41,200 to help you. Because I like. The thing that I struggle with the 167 00:11:41,200 --> 00:11:46,639 most in my business is my chure rate is extremely low, extremely low. 168 00:11:46,840 --> 00:11:50,279 So I know as people are in the studio, they love it, and 169 00:11:50,320 --> 00:11:54,519 they love my style of teaching. They love they love WATI, they love 170 00:11:54,559 --> 00:11:58,360 the gentle approach. But my biggest struggle is I don't know how to communicate 171 00:11:58,399 --> 00:12:03,600 that to them. And so that's where having your resource really helped me just 172 00:12:05,240 --> 00:12:09,919 kind of get out of my head and make it clear and just yeah, 173 00:12:09,039 --> 00:12:11,000 just spell it up for them, like here, this is how I can 174 00:12:11,000 --> 00:12:15,600 help you, and yeah, and here's how we can work together and be 175 00:12:15,639 --> 00:12:20,080 successful for both of us. Yeah. I love that you got nineteen people 176 00:12:20,200 --> 00:12:24,720 who signed up talk me through like the process now for them. So you 177 00:12:24,759 --> 00:12:28,519 started on the first of May. You're as we're recording this it's now mid 178 00:12:28,559 --> 00:12:31,480 May. What is it like? What are some of the wins they've been 179 00:12:31,519 --> 00:12:35,000 seeing? How are you feeling about the program in general, Like, because 180 00:12:35,039 --> 00:12:37,679 this is a completely brand you offer for you, Yeah, it worth So 181 00:12:37,879 --> 00:12:43,080 the live classes am agree, So they really enjoy that and they're good about 182 00:12:43,279 --> 00:12:48,240 They asked me questions about modifications, like I'm there for them like after class, 183 00:12:48,240 --> 00:12:50,240 and then I also send an email the day before just reminding them about 184 00:12:50,240 --> 00:12:54,120 the class and then let me know. Some people aren't I find aren't always 185 00:12:54,159 --> 00:12:58,200 comfortable talking on camera, so I give them that opportunity to just reply to 186 00:12:58,200 --> 00:13:01,200 the email with question. And then the meal plan was something that was was 187 00:13:01,279 --> 00:13:07,799 new and they've been so some people have embraced it, some people not so 188 00:13:07,960 --> 00:13:11,200 much. But I'm starting to get more emails. People are asking you about 189 00:13:11,279 --> 00:13:15,840 recipes, they're asking about the meal plans, so they're starting they're slowly starting 190 00:13:15,879 --> 00:13:18,240 to converge, and some people are up hundred path on board with it and 191 00:13:18,279 --> 00:13:20,840 they really like it. Like change is hard for humans. They get that. 192 00:13:22,159 --> 00:13:26,159 So this is new for for my for my kind of clientele, but 193 00:13:26,159 --> 00:13:28,279 they've embraced it, which I'm super happy about. And I'm doing the meal 194 00:13:28,279 --> 00:13:31,679 plan with them, Like it's created by a sort of re nutrition if I 195 00:13:31,720 --> 00:13:33,679 don't create it, so it's new for me too, so I'm doing it 196 00:13:33,679 --> 00:13:37,240 with them. So it's kind of it's nice community that we have. I 197 00:13:37,240 --> 00:13:41,600 mean, I'm a big fan of using like one awful little campaigns as a 198 00:13:41,600 --> 00:13:46,759 way to test new offers because I think that's how you learn so much about 199 00:13:46,840 --> 00:13:50,000 your audience, about your business, about you know, all of the things 200 00:13:50,039 --> 00:13:54,240 that you learn like oh this worked, this didn't work. And with the 201 00:13:54,320 --> 00:13:56,279 meal plans, for example, that's something new that you got to test to 202 00:13:56,360 --> 00:14:00,440 decide whether you're going to keep doing it again in the future. Do you 203 00:14:00,519 --> 00:14:03,720 think that this is going to shape a future AFUA, like you may be 204 00:14:03,840 --> 00:14:07,480 going to offer meal plans again or is it something that you're like one off. 205 00:14:07,759 --> 00:14:11,600 Yeah, No, I'll definitely do the meal plans for sure. And 206 00:14:11,639 --> 00:14:13,440 to be honest, it's something that I have an interest in definitely, And 207 00:14:13,480 --> 00:14:16,840 I feel the two go hand in hand. When you're talking about exercise, 208 00:14:16,919 --> 00:14:20,120 like you really need to focus on your nurturtion and it's this holistic kind of 209 00:14:20,600 --> 00:14:22,879 approach that you need to take to improving your health. So for me, 210 00:14:24,159 --> 00:14:26,799 it's been great and it is. It is a safe way to be honest, 211 00:14:26,799 --> 00:14:31,759 It was a safe way to try it. So because you also prompted 212 00:14:31,759 --> 00:14:33,080 in the emails, like you know, this is the first time I'm offering 213 00:14:33,120 --> 00:14:35,679 it, I might not have offer it again, so they know, like 214 00:14:35,759 --> 00:14:39,039 you're you're setting effectation. You're being very transparent with them, so they know, 215 00:14:39,200 --> 00:14:41,200 like, you know, I might not it is it new, Like 216 00:14:41,240 --> 00:14:43,399 it's new for me, it's new for you, Like we'll just see how 217 00:14:43,440 --> 00:14:46,679 it goes. So that kind of took the pressure off a little bit too. 218 00:14:46,759 --> 00:14:52,039 Having that just that one line that you suggested about like it's a that 219 00:14:52,200 --> 00:14:56,879 was just helpful. Yeah, it just took the pressure off. So it 220 00:14:56,960 --> 00:15:01,240 kind of gave me the yeah, the courage to start the mail plan and 221 00:15:01,360 --> 00:15:05,000 not because kind of go back to my old ways and maybe just do just 222 00:15:05,159 --> 00:15:09,360 Pilate's you know, this is something new, and it was and it turned 223 00:15:09,360 --> 00:15:11,919 out to be great. I love that. Is there anything else that you 224 00:15:13,039 --> 00:15:18,360 learned about yourself or your business or maybe about your audience during the process of 225 00:15:18,840 --> 00:15:22,639 launching this new offer to them and scared that so before I used to get 226 00:15:22,679 --> 00:15:26,480 a little nervous with question because I thought, oh, I did do a 227 00:15:26,480 --> 00:15:30,159 good job of ex blaming it. Oh, I you know, it's my 228 00:15:30,320 --> 00:15:33,600 fault that they're acting question. But then you've been coaching us that questions are 229 00:15:33,639 --> 00:15:37,720 good because they offer clarification. So then you had an email. And I've 230 00:15:37,720 --> 00:15:41,960 never thought to do a frequently asked question email, like to be honest, 231 00:15:41,000 --> 00:15:45,159 that I just hadn't thought of that. So it was great because after I 232 00:15:45,159 --> 00:15:46,960 sent out a first email, the second email, I think it was the 233 00:15:48,000 --> 00:15:52,159 second email, it was frequently asked questions. So I really it was way 234 00:15:52,240 --> 00:15:54,120 to get the questions. People would email me back after the first email, 235 00:15:54,279 --> 00:15:56,399 and they had Christians, and I was like, oh, this is really 236 00:15:56,440 --> 00:16:00,720 helpful for me because then I can put them in my set email with all 237 00:16:00,720 --> 00:16:03,679 the frequently apt questions. And I know, like I find that when one 238 00:16:03,759 --> 00:16:07,279 person has the question, a lot of times other people have the question as 239 00:16:07,320 --> 00:16:10,919 wow. Right, So so that was helpful. So so I kind of 240 00:16:10,919 --> 00:16:14,600 had this little mind chet chef done Okay, questions aren't back like it's okay, 241 00:16:14,759 --> 00:16:18,519 now, question great. I know like reports are scared of them. 242 00:16:18,519 --> 00:16:22,120 I'm like, what do a horrible job? No? No, I love 243 00:16:22,159 --> 00:16:25,159 it. I love it when my audience asks me questions because now it's like, 244 00:16:25,240 --> 00:16:26,799 oh cool, I don't have to guess. The worst kind of questions 245 00:16:26,840 --> 00:16:32,159 are the ones that are in their heads that they haven't got the courage to 246 00:16:32,240 --> 00:16:34,080 ask, or they're worried that it's like a silly question, so they don't 247 00:16:34,080 --> 00:16:37,320 ask it. So when somebody asked, I'm like, yes, thank you 248 00:16:37,399 --> 00:16:44,720 for asking. So I'm really I'm quite curious, like where or like how 249 00:16:44,759 --> 00:16:48,679 did you take imperfect action in selling this athole creating this offer, Like at 250 00:16:48,679 --> 00:16:52,440 what points did you push yourself to take that imperfect action and what happened as 251 00:16:52,440 --> 00:16:59,919 a result. So, my husband's the designer fu So and he likes they. 252 00:17:00,440 --> 00:17:03,879 A lot of times I run things by him, like my emails and 253 00:17:03,039 --> 00:17:06,640 like any social media posts. And I was like, you know what, 254 00:17:07,039 --> 00:17:10,359 sometimes it can be a little bit of a bottleneck with that stock. He's 255 00:17:10,400 --> 00:17:11,759 busy and I always get him, and this time I was like, no, 256 00:17:11,920 --> 00:17:15,359 I'm just gonna run this myself. I'm going to do it myself. 257 00:17:15,680 --> 00:17:18,720 I had your copywriting. I had my knowledge to date on how to write 258 00:17:18,720 --> 00:17:22,960 an email and how to make it look semi good, so that that was 259 00:17:23,000 --> 00:17:26,759 good. That kind of helped. That voice was in the back of my 260 00:17:26,799 --> 00:17:29,240 head when I was doing things, making sure that you know, it doesn't 261 00:17:29,279 --> 00:17:33,400 have to be perfect. And also I am a perfectionist at heart, and 262 00:17:33,440 --> 00:17:36,960 so sometimes I can get a little hard on myself. So this actually having 263 00:17:37,000 --> 00:17:41,279 that little mindset shift actually made it the process a little bit more enjoyable because 264 00:17:41,279 --> 00:17:44,359 it was like, Okay, maybe it's not going to be perfect. And 265 00:17:44,759 --> 00:17:48,559 also being part of the community and the April call that we were on with 266 00:17:48,839 --> 00:17:53,400 reverting campaign just that was it's so helpful to hear from other people what they're 267 00:17:53,440 --> 00:17:57,039 going through because a lot of times you think you're you're it's only you, 268 00:17:57,160 --> 00:18:00,160 like you're the only one that's dealing with these issues. And when you can 269 00:18:00,279 --> 00:18:03,599 hear that other people are struggling with the dame thing, you're like, oh, 270 00:18:03,640 --> 00:18:07,000 okay, I'm it's not just me, And it's so helpful and it 271 00:18:07,559 --> 00:18:10,759 and it makes you feel like, Okay, other people are doing it, 272 00:18:11,000 --> 00:18:14,240 that's okay, I can do it too, Like it's okay, Yeah, 273 00:18:14,319 --> 00:18:17,400 I love being part of Imagine. Your students are the same like being part 274 00:18:17,400 --> 00:18:21,440 of a community, right, they get to be You're in a boat with 275 00:18:21,519 --> 00:18:23,319 other people who are struggling with the same thing. It's the same with like 276 00:18:23,440 --> 00:18:29,039 any kind of course community membership, community program, community. So much of 277 00:18:29,039 --> 00:18:32,400 the value is in being surrounded by like minded people. So I'm really glad 278 00:18:32,440 --> 00:18:37,000 you shit because I didn't have any questions written down about the community. Say, 279 00:18:37,079 --> 00:18:41,440 what would you say to somebody who's on the fence about joining conversion campaigns 280 00:18:41,440 --> 00:18:44,039 and they're not sure if that's what they need in their business right now, 281 00:18:44,079 --> 00:18:45,759 Like they're really busy, they've got a lot of different things like pulling them 282 00:18:45,799 --> 00:18:49,400 in different directions. What would you say to somebody like that, Oh, 283 00:18:49,440 --> 00:18:52,880 I aloudly do it, and honestly, Like the price point is reasonable, 284 00:18:53,240 --> 00:18:56,599 like it really is for what you get, it's so reasonable, and the 285 00:18:56,640 --> 00:19:00,920 tools you get and the learnings you get have been it's so valuable, and 286 00:19:00,960 --> 00:19:06,200 it's you pay it off so quickly, like you like right like the monthly 287 00:19:06,279 --> 00:19:10,200 game, it's so low and like it's just such a great It's just it's 288 00:19:10,240 --> 00:19:12,160 just such a great resource to have, and I'm so appreciative that you have 289 00:19:12,319 --> 00:19:17,960 offered it because for new business owners and small business owners, a lot of 290 00:19:18,000 --> 00:19:22,039 times, a lot of the the extra cash goes into like running the business. 291 00:19:22,440 --> 00:19:26,119 So this is really helpful because then you can reinvent back into the bit 292 00:19:26,160 --> 00:19:32,480 of other programs or whatever you need to keep you brying. Yeah. Yeah, 293 00:19:32,559 --> 00:19:34,440 I always say, like you can buy you can reinvest into buying back 294 00:19:34,480 --> 00:19:38,599 your time in the systems and the support that you need to like free up 295 00:19:38,599 --> 00:19:42,119 your time. Basically, yeah, what's next for you? What's coming up 296 00:19:42,160 --> 00:19:47,759 next in your business? Okay? So I was so excited for me fight 297 00:19:47,880 --> 00:19:49,599 Phenomene for me can't waite. So that's the other thing I love. I 298 00:19:49,640 --> 00:19:53,599 love knowing, Like maybe it's just me being over super organized, but I 299 00:19:53,640 --> 00:19:57,000 love knowing what coming, Like how you let us know what's coming in the 300 00:19:57,039 --> 00:20:00,559 upcoming length because some things will apply to I mean something won't and that's okay, 301 00:20:00,640 --> 00:20:03,920 I'm okay with that. And maybe, and to be honest, maybe 302 00:20:03,920 --> 00:20:06,359 I'll give it a shot, like who knows, Maybe I'll try a webinar. 303 00:20:06,480 --> 00:20:10,160 I don't know, Like maybe I will try and if it's imperfectly it 304 00:20:10,160 --> 00:20:12,400 doesn't work, at least they know, right. So for this month, 305 00:20:12,680 --> 00:20:17,799 I so one of my courses I launched and it was okay, it wasn't 306 00:20:17,839 --> 00:20:21,480 great, but I mean I didn't I didn't do right email flow and I 307 00:20:21,480 --> 00:20:22,680 didn't I don't. I don't think I nurtured people, right, So I'm 308 00:20:22,720 --> 00:20:26,319 going to do another mini launch of it, which I'm really I did it 309 00:20:26,400 --> 00:20:30,279 wrote because I actually was thinking about launching a whole new program. But then 310 00:20:30,319 --> 00:20:33,920 when you're like, just sometimes you don't need to do that. You just 311 00:20:33,960 --> 00:20:37,480 need to tweak your your existing program. So I was like, oh, 312 00:20:37,519 --> 00:20:41,039 that's great because that sees me a lot of time, and so that's on 313 00:20:41,160 --> 00:20:42,160 my to do. Actually, that's for my to do listen tomorrow. I 314 00:20:42,200 --> 00:20:45,319 was to start looking into that and hopefully getting that launch by the end of 315 00:20:45,319 --> 00:20:48,440 the month. Exciting. Yeah, Like, I'm such a big fan of 316 00:20:49,039 --> 00:20:52,759 relaunching something like even if you launched it the first time and it didn't go 317 00:20:52,799 --> 00:20:56,440 well, like, there's probably still so much magic in there in just tweaking 318 00:20:56,440 --> 00:21:00,400 it, trying a different bonus, tweaking the messaging a little bit. That's 319 00:21:00,440 --> 00:21:04,880 exciting. I'm excited to see how that goes. No, for our listeners 320 00:21:04,960 --> 00:21:08,079 who have been listening to this and they're curious about you, they want to 321 00:21:08,119 --> 00:21:11,279 find out more about your particular type of platias. I want to learn how 322 00:21:11,279 --> 00:21:15,799 they can work with you. Where can they find you so they can find 323 00:21:15,839 --> 00:21:22,480 me on Instagram and then my website, so I don't know if onmand mydash 324 00:21:22,480 --> 00:21:27,359 ploty do ca that right? And what's your Instagram? Oh it's some Christine 325 00:21:27,440 --> 00:21:30,640 KT flatties. Great, so they can go and find you there they can 326 00:21:30,680 --> 00:21:33,960 find out more about your membership. Thank you so much for being here and 327 00:21:34,039 --> 00:21:37,279 for sharing your story with us. Christine, this has been really like, 328 00:21:37,400 --> 00:21:41,799 it's been lovely to hear it for me, and I'm sure that our listeners 329 00:21:41,799 --> 00:21:45,720 who are in a similar situation to you are going to be feeling really inspired 330 00:21:45,799 --> 00:21:48,839 right now by what you've managed to achieve. So thank you very much. 331 00:21:49,480 --> 00:21:53,160 I thank you for having me. All Right, that is it for today's 332 00:21:53,359 --> 00:21:59,599 episode. Now doors are currently open for conversion campaigns. Head on over to 333 00:21:59,640 --> 00:22:03,359 Steph taylor dot com slash CC, where you'll find everything you need to know 334 00:22:03,480 --> 00:22:06,960 about the membership and how you can sign up, and if you haven't already, 335 00:22:07,039 --> 00:22:11,079 hit subscribe. Make sure you hit the plus button in Apple Podcasts or 336 00:22:11,200 --> 00:22:15,400 the follow button in Spotify and you'll get each new episode straight to your podcast 337 00:22:15,400 --> 00:22:18,920 app every Monday, Wednesday and Friday. Thank you so much for listening. 338 00:22:19,119 --> 00:22:19,920 Catch you next time.