1 00:00:00,640 --> 00:00:10,039 Can someone tell me where Monentucky is? This is Beer in Front. Each 2 00:00:10,080 --> 00:00:15,560 episode I'll bring you the latest and old and new school beers. I'll bring 3 00:00:15,599 --> 00:00:20,839 on people and breweries from across the country, as well as featured beer from 4 00:00:20,839 --> 00:00:26,199 the great city of Chicago. That's Beer in Front and that's coming up now. 5 00:00:30,039 --> 00:00:36,320 Welcome to the June sixth edition, episode one hundred and sixty two of 6 00:00:36,560 --> 00:00:42,359 Beer in Front. I'm your host, Dave's allatorus and Beer in Front is 7 00:00:42,399 --> 00:00:47,359 a proud member of the Odd Pods Media Network. On the show this week 8 00:00:47,479 --> 00:00:54,240 is Shamus Gallagher, who's the vice president of marketing from Montucky Cold Snacks. 9 00:00:54,399 --> 00:00:57,960 That was a lot of fun. I think you're going to enjoy this interview. 10 00:00:58,640 --> 00:01:02,799 I knocked off four interviews last week and I have a few more coming 11 00:01:02,920 --> 00:01:10,719 up as well. So the days of fifteen minute episodes that's in the past. 12 00:01:10,920 --> 00:01:15,319 I had a great time finishing up my vacation last week. I made 13 00:01:15,319 --> 00:01:19,280 it out to Metropolitan with Ruby. I went to Old Irving with my friend 14 00:01:19,439 --> 00:01:25,799 Edgar, and Friday I went over to Gallagher Way at Wrigley Field for the 15 00:01:25,920 --> 00:01:32,040 first Friday night flights of the summer. That was a fantastic time, and 16 00:01:32,439 --> 00:01:36,879 for my Chicago folks, it's worth checking out. If you get the chance. 17 00:01:37,319 --> 00:01:41,319 It's twenty five dollars in advance or thirty bucks at the door. You 18 00:01:41,439 --> 00:01:47,560 get ten three ounce pores from over thirty breweries in the Chicago Land area. 19 00:01:47,799 --> 00:01:53,079 They had cider and mead for those that want that. This one had tacos 20 00:01:53,200 --> 00:01:59,599 from Big Star. I had some really good beer. Check out choose Chicago 21 00:02:00,159 --> 00:02:10,919 com for details on future Friday night flights. All right, welcome back. 22 00:02:12,319 --> 00:02:16,800 Launched in two thousand and thirteen, Montucky Cold Snacks has taken the beer world 23 00:02:16,800 --> 00:02:23,639 by storm. Initially made to be the PBR of Montana, Montucky Cold Snacks 24 00:02:23,759 --> 00:02:29,479 is much more than that. They feature a cool seventies ish retro can design 25 00:02:29,599 --> 00:02:34,599 that just screams fun. They have a price point that won't scare away consumers, 26 00:02:34,639 --> 00:02:38,599 and for me, I really like that they give eight percent back to 27 00:02:38,759 --> 00:02:43,240 local charities in the markets that you can buy it at. Joining me now 28 00:02:43,360 --> 00:02:47,280 is Shamus Gallagher, the VP of Marketing for Montucky Cold Snacks. Shamus, 29 00:02:47,280 --> 00:02:51,400 thanks for coming on, Hey Dave, thanks so much. Thanks for having 30 00:02:51,439 --> 00:02:58,240 me for me here in Chicago. Montucky Cold Snacks seemed to come out of 31 00:02:58,319 --> 00:03:02,439 nowhere and now all of us sudden, it's in every grocery store, liquor 32 00:03:02,560 --> 00:03:07,120 store, gas station. You know, I mentioned in the intro you've been 33 00:03:07,120 --> 00:03:12,159 around for like ten years, so you're definitely not like a one hit. 34 00:03:12,280 --> 00:03:17,840 Wonder what was the thinking behind launching Kentucky Cold Snacks. Yeah, so the 35 00:03:17,919 --> 00:03:25,039 brand was started by two friends in Montana that ultimately were tired of their day 36 00:03:25,120 --> 00:03:30,520 jobs, none of neither of which came from the beer industry. One was 37 00:03:30,560 --> 00:03:35,360 a forest firefighter and the other one was an electrical engineer, and they just 38 00:03:35,800 --> 00:03:43,240 didn't want to have jobs anymore. So did what any normal person would do 39 00:03:43,360 --> 00:03:47,719 and started a beer brand. And um, yeah, ten years later where 40 00:03:49,680 --> 00:03:53,400 we're now to a total of fifty or sixteen employees as of last month, 41 00:03:53,960 --> 00:03:59,199 and uh yeah, doing the best we can to get that cold snacks to 42 00:03:59,280 --> 00:04:02,960 everyone's hands. When I first saw it, I wasn't quite sure what it 43 00:04:03,080 --> 00:04:06,240 was. It was in the liquor aisle, so I figured it was something. 44 00:04:06,719 --> 00:04:13,039 Can you describe, like why the name Montucky Cold Snacks? Yeah? 45 00:04:13,120 --> 00:04:19,120 So the name Montucky is an affectionate name for rural Montana, where both of 46 00:04:19,120 --> 00:04:25,959 our owners are from, and so they wanted to pay homage to, you 47 00:04:26,000 --> 00:04:30,279 know, their roots with that, you know, they never really had national 48 00:04:30,600 --> 00:04:35,079 distribution plans. They thought, hey, wouldn't it be cool if we could, 49 00:04:35,319 --> 00:04:41,800 you know, grab some of our beer after skiing. So that's where 50 00:04:41,800 --> 00:04:46,800 the name Montucky came from. And then cold Snacks was just an affectionate name 51 00:04:46,879 --> 00:04:50,680 for a cold beer. It was one of our owners, Jeremy. It's 52 00:04:50,720 --> 00:04:56,079 what his dad used to refer to beers as, and so naturally, when 53 00:04:56,120 --> 00:04:59,800 it came time to think of the name Montucky, cold Snacks just kind of 54 00:05:00,199 --> 00:05:05,079 together. I notice you wearing a very cool hat. Everything the can design, 55 00:05:05,279 --> 00:05:11,920 all the merch and swag that you have available on the website just screams 56 00:05:12,000 --> 00:05:15,240 out fun. What kind of merch is available? Yeah? Well, first 57 00:05:15,240 --> 00:05:19,079 off, thank you, so you know touching on the can design. The 58 00:05:19,199 --> 00:05:25,480 can design came from Jeremy's brain. Jeremy, not a graphic or classically trained 59 00:05:25,480 --> 00:05:29,879 graphic designer, whipped it up. And with that, much of our merch 60 00:05:30,800 --> 00:05:36,160 has historically been designed by Jeremy as well. We have everything from full onesie 61 00:05:36,199 --> 00:05:44,160 snowsuits to string bikinis, t shirts, hoodies, cool hats, and just 62 00:05:44,199 --> 00:05:48,279 about everything in between. We're constantly trying to push ourselves to find fun and 63 00:05:48,360 --> 00:05:55,079 interesting things to offer our fans. And yeah, we have a bunch of 64 00:05:55,120 --> 00:05:59,279 really cool stuff launching this month and next month as well for spring and summer. 65 00:05:59,720 --> 00:06:00,920 All I keep an eye out for that. Yeah, if you're not 66 00:06:01,040 --> 00:06:06,279 familiar with the can, it's a nice blue can. Good font has a 67 00:06:06,360 --> 00:06:11,040 horse with like the mountains on the back. I don't know if this was 68 00:06:11,120 --> 00:06:15,160 intentional or not, but this screams like seventies van to me. It's a 69 00:06:15,240 --> 00:06:21,680 really cool looking can. Yeah, it's it's the logo is inspired by the 70 00:06:21,759 --> 00:06:28,120 license plate of Montana. And it's funny you say seventies van. I actually 71 00:06:28,160 --> 00:06:32,240 have a Montucky van in my driveway right now. That is just that. 72 00:06:32,360 --> 00:06:40,480 It's says seventies seventy nine Chevy Van, all branded out and h yeah, 73 00:06:40,519 --> 00:06:45,839 it's you know, we're just a brand that like oozes nostalgia for a bygone 74 00:06:45,839 --> 00:06:49,800 era that we were actually never a part of. It's it's funny. Oftentimes 75 00:06:49,800 --> 00:06:53,839 I'll meet somebody at a bar and they'll be like, oh, Montucky, 76 00:06:53,879 --> 00:06:56,800 that was my granddad's favorite beer, and I don't have the heart to tell 77 00:06:56,879 --> 00:07:00,800 them, Yeah, there's no way we were your grandfather's favorite beer unless he's 78 00:07:00,839 --> 00:07:04,439 really cool and started drinking at dive bars. You know, ten years ago, 79 00:07:05,639 --> 00:07:11,680 I turned fifty six today. I've never been a mascot. But you're 80 00:07:11,759 --> 00:07:16,480 having a Monentucky mascot competition and the winner is going to get their picture on 81 00:07:16,519 --> 00:07:19,920 a can. How cool is that? How did this contest come about? 82 00:07:20,720 --> 00:07:26,000 Yeah? It's well, first off, happy birthday and you say you haven't 83 00:07:26,040 --> 00:07:28,879 been a mascot. Let me just say you haven't been a mascot yet. 84 00:07:28,959 --> 00:07:32,560 Who knows it could be your face on the can. But so, you 85 00:07:32,600 --> 00:07:36,360 know, when I came over to the brand, I was blown away with 86 00:07:36,439 --> 00:07:43,120 how every single day in our DMS, in our inboxes on via email, 87 00:07:43,680 --> 00:07:46,959 people would be saying, hey, I'm your number one fan. Oh you 88 00:07:46,000 --> 00:07:51,279 know you're the brand that represents my you know, me and my friends. 89 00:07:53,360 --> 00:07:57,040 How do we get you to sponsor our lifestyle? YadA, YadA, YadA. 90 00:07:57,240 --> 00:08:01,199 So as we were thinking together our brand playing and for this year, 91 00:08:01,319 --> 00:08:05,000 you know, we just kept coming back to like how people love the brand 92 00:08:05,040 --> 00:08:09,399 and identify with the brand, and we're so proud that like our consumer doesn't 93 00:08:09,600 --> 00:08:13,480 isn't just like one thing. It's not just the country music fan or the 94 00:08:13,800 --> 00:08:20,600 outdoors person. It's really everybody. So we were trying to think of different 95 00:08:20,639 --> 00:08:26,399 ideas and my co worker Annie was like, oh, we should make a 96 00:08:24,920 --> 00:08:30,600 or a calendar showing all these people, all the different faces of Montucky. 97 00:08:30,759 --> 00:08:35,279 And then we just kept like one upping each other on like how much dumber 98 00:08:35,320 --> 00:08:39,840 we could make it, and we landed on mascot. And you know, 99 00:08:39,879 --> 00:08:43,919 it's not just on the can I. You know, we're actually putting their 100 00:08:43,919 --> 00:08:52,360 face on billboards in rural you know, Saint Louis or wherever, but also 101 00:08:52,799 --> 00:08:58,240 on a NASCAR truck, which is like probably the most irresponsible thing a brand 102 00:08:58,279 --> 00:09:01,360 could do, is like, oh, we get one opportunity to get our 103 00:09:01,399 --> 00:09:05,360 brand out there, what should we do. Oh, let's put our consumer's 104 00:09:05,399 --> 00:09:09,639 face on it. But that's kind of like our mo and you know, 105 00:09:09,759 --> 00:09:13,080 it's like how dumb can we be? And yeah, at the end of 106 00:09:13,120 --> 00:09:16,200 the day, our consumers are the brand, so we're happy to put them, 107 00:09:16,360 --> 00:09:20,559 you know, face forward. You just mentioned a NASCAR truck. Is 108 00:09:20,559 --> 00:09:24,039 this the one off or do you sponsor the truck for the full season. 109 00:09:24,399 --> 00:09:30,559 Yeah, so we are a sponsor of a truck spencer Boards truck number twelve 110 00:09:31,000 --> 00:09:35,440 throughout the year. We you know, are we're not full truck sponsors, 111 00:09:35,480 --> 00:09:39,519 we can afford that. I wish we could this one race, we will 112 00:09:39,559 --> 00:09:46,519 have a larger placement on it. And again, how sillier we that the 113 00:09:46,600 --> 00:09:48,320 one chance we get to get more branding on, we're actually going to put 114 00:09:48,399 --> 00:09:52,159 less branding on. Yeah, but you know, we would have it no 115 00:09:52,200 --> 00:09:56,639 other way. The price point is in line with a lot of the mackerels 116 00:09:56,679 --> 00:10:01,279 that are out there here in Chicago. I could grab a twelve pack for 117 00:10:01,480 --> 00:10:05,919 about twelve ninety nine or a six pack of twelve boys for eight ninety nine. 118 00:10:07,440 --> 00:10:11,320 Personally, I'd much rather spend my money on a fun company like Montucky 119 00:10:11,440 --> 00:10:18,759 Cold Snacks than the giant behemoth conglomerates that are out there. When creating the 120 00:10:18,840 --> 00:10:22,600 brand, was that something they set out to achieve a price point for everyone? 121 00:10:22,639 --> 00:10:26,759 Yeah? I mean ultimately we aim to be, you know, a 122 00:10:26,360 --> 00:10:31,919 beer flavored beer for everyone, and price points definitely a big part of that. 123 00:10:31,960 --> 00:10:33,679 I mean, truth be told, we would love to come at a 124 00:10:33,799 --> 00:10:41,200 price point below where we're at. But when you're not making beer with adjuncts 125 00:10:41,200 --> 00:10:46,480 and you know, some of those other ingredients that the as you said, 126 00:10:46,480 --> 00:10:50,080 the behemoths use. It's just hard. Plus when you're not doing that same 127 00:10:50,159 --> 00:10:56,600 volume to offset those costs, it's it's pretty difficult. And you know, 128 00:10:56,679 --> 00:11:03,240 we don't really like to talk about like us using like like premium ingredients or 129 00:11:03,240 --> 00:11:09,759 anything. But ultimately we're a quality product. We just don't take ourselves seriously 130 00:11:09,879 --> 00:11:13,519 enough to talk about that. We're just a beer to have fun with. 131 00:11:13,960 --> 00:11:18,919 Yeah, we've talked about everything else, but the beer. I'm gonna try 132 00:11:18,960 --> 00:11:22,480 it now. I have it in front of me. Montucky Cold Snacks checks 133 00:11:22,480 --> 00:11:26,200 in at four point one percent alcohol by volume, only has one hundred and 134 00:11:26,200 --> 00:11:31,159 two calories. I'm having this now. It's a great beer. He mentioned 135 00:11:31,159 --> 00:11:37,639 no adjuncts. They only use your basic four ingredients barley, hops, water, 136 00:11:37,759 --> 00:11:41,559 and yeast. I think this is an easy drinking beer that you could 137 00:11:41,559 --> 00:11:45,000 have more of. You don't need to have one. You could have a 138 00:11:45,000 --> 00:11:50,080 couple of them. You're not gonna feel hammered or bloated or anything like that. 139 00:11:50,559 --> 00:11:58,600 It's a really good, crisp, clean American lagger that someone's grandparents was 140 00:11:58,720 --> 00:12:03,720 drinking. You know Montana somewhere, Well, Dave, I can't let you 141 00:12:03,799 --> 00:12:11,440 drink alone. There you go. Yeah, Ultimately, it's beer flavored beer, 142 00:12:11,559 --> 00:12:13,679 right, and we're happy to put it out there like that. We 143 00:12:13,720 --> 00:12:18,720 don't take it too seriously. You know, we want to make a top 144 00:12:18,759 --> 00:12:22,679 tier product, but we don't claim to be craft or anything like that. 145 00:12:22,759 --> 00:12:26,559 You know, I live in Denver and annually we have our migration of beer. 146 00:12:28,559 --> 00:12:33,559 People come to town for gabf and inevitably, at one point at the 147 00:12:33,799 --> 00:12:37,639 at the end of the night, when everyone's been drinking nine percent I PA's 148 00:12:37,879 --> 00:12:45,639 or a blueberry Lapeno stout, you start seeing these blue cans appear across town 149 00:12:46,320 --> 00:12:50,960 and and it's one of those things that you know, regardless of where you 150 00:12:50,000 --> 00:12:58,240 are and your your beer love, you can always find a place for Kentucky 151 00:12:58,399 --> 00:13:01,919 and grabbing a cold snack. Now, you mentioned you're in Denver, and 152 00:13:01,960 --> 00:13:05,600 Denver is a huge craft beer market, and they started out in Bozeman, 153 00:13:05,720 --> 00:13:11,080 which is another huge craft beer market. How were the sales in like big 154 00:13:11,120 --> 00:13:16,399 beer cities like that, Denver's are number one market in the country. Oh 155 00:13:16,440 --> 00:13:20,399 really, okay? Cool? Yeah, hands down. It's you know, 156 00:13:20,639 --> 00:13:26,799 from farm to table restaurants to dive bars. We are often the beer of 157 00:13:26,919 --> 00:13:31,240 choice there and we're super proud to be. I mean when I first became 158 00:13:31,279 --> 00:13:35,559 aware of the brand was when I moved to Denver and all the places where 159 00:13:35,600 --> 00:13:41,440 you would have your other macro beers. I saw these blue cans with white 160 00:13:41,440 --> 00:13:46,360 horses on it, and it just seemed to follow me everywhere I went, 161 00:13:46,480 --> 00:13:50,559 you know, and eventually I gave in and tried one, and I've never 162 00:13:50,600 --> 00:13:54,360 gone back. Are there places like I haven't seen them here in Chicago yet, 163 00:13:54,399 --> 00:13:58,799 but are there places where you could get this on Draft? So right 164 00:13:58,840 --> 00:14:05,320 now Draft is limited to Colorado, and uh, we're kind of using it 165 00:14:05,480 --> 00:14:11,879 as an experiment to see if it makes sense to your point earlier, you 166 00:14:11,879 --> 00:14:16,840 know, competing against the macros, you know, at this point, you 167 00:14:16,879 --> 00:14:20,600 know, the space in the cooler is increasingly challenging. If we were to 168 00:14:20,639 --> 00:14:24,200 do it, we could only offer it in a half barrel. Then you're 169 00:14:24,279 --> 00:14:31,000 directly competing with those big big boys. And the price point, I don't 170 00:14:31,039 --> 00:14:35,919 know that we'd be able to meet it because we'd be probably shipping from somewhere 171 00:14:37,200 --> 00:14:41,480 central, and you know, when you start adding on those shipping costs, 172 00:14:41,559 --> 00:14:46,039 I think it would be pretty cost prohibitive. But we're not ruling it out 173 00:14:46,080 --> 00:14:50,480 just yet. But also to your other point, earlier the can. There's 174 00:14:50,519 --> 00:14:52,679 so much equity in this can, and it's it's one of those things that 175 00:14:54,200 --> 00:14:58,000 as people start seeing it on the bar, they just are drawn to it. 176 00:14:58,240 --> 00:15:01,200 But what's that, what's the whole Let me get one of those. 177 00:15:01,519 --> 00:15:03,919 So, you know, we also don't have that brand equity that some of 178 00:15:03,919 --> 00:15:09,000 those other big players have, so right now, this can does so much 179 00:15:09,039 --> 00:15:13,240 of the legwork for us. So I don't know that we're quite ready to 180 00:15:13,919 --> 00:15:18,120 just be another yellow beer in a glass across the country. But maybe one 181 00:15:18,200 --> 00:15:22,480 day, hopefully, hopefully one day. Are there any new products? Is 182 00:15:22,519 --> 00:15:26,720 this the only beer you have? Are is there going to be a Monentucky 183 00:15:26,840 --> 00:15:31,759 Cold Snacks barrel aged stout or anything like that coming up down the road? 184 00:15:33,440 --> 00:15:37,759 Yeah, you know, in the days of you know, flavor of the 185 00:15:37,840 --> 00:15:41,440 day, you know, and you see all the wholesalers or the beer aisle 186 00:15:41,519 --> 00:15:48,559 and it's a you know, a hundred skiws from every supplier. We're committed 187 00:15:48,679 --> 00:15:52,639 to just offering this one product. I mean, we've barely gotten our foot 188 00:15:52,639 --> 00:15:56,159 in the door with this one product. We've got a long way to go 189 00:15:56,279 --> 00:16:02,679 to get really good distribution across the country. So for the time being, 190 00:16:03,120 --> 00:16:10,039 we have no desire to make a strong snack or anything like that. You 191 00:16:10,080 --> 00:16:14,000 know, we I certainly throw around a bunch of dumb ideas, but for 192 00:16:14,120 --> 00:16:18,360 now, I think it's actually a refreshing change for a lot of consumers to 193 00:16:18,559 --> 00:16:23,399 not feel like this brand is trying to be something for everybody and trying to 194 00:16:23,440 --> 00:16:27,799 offer a million things. Frankly, I get overwhelmed when I go to like 195 00:16:27,840 --> 00:16:33,879 a beer bar. You know, you end up getting the Cheesecake Factory menu 196 00:16:33,960 --> 00:16:37,639 of beers and you're like, I don't even know where to start. And 197 00:16:37,679 --> 00:16:41,000 then regardless of if you enjoy what you got or not, you wonder like, 198 00:16:41,279 --> 00:16:45,480 can I get the right thing? So for now, we want people 199 00:16:45,519 --> 00:16:49,399 to count on Montacky to just be a cool crisp blogger. Yeah. You 200 00:16:49,480 --> 00:16:53,480 know, the premise of my show is to just enjoy the beer that's in 201 00:16:53,519 --> 00:16:57,600 front of you. And I think you put this in front of you, 202 00:16:57,600 --> 00:17:02,879 you're going to be satisfied. It's a great beer. One other thing that 203 00:17:02,919 --> 00:17:04,640 I want to mention, and I don't know if a lot of people know 204 00:17:04,680 --> 00:17:10,200 about it, even though you do put it on the can and think eight 205 00:17:10,279 --> 00:17:15,759 percent of the proceeds go to local charities in the markets. That you have 206 00:17:15,240 --> 00:17:22,839 from LGBTQ I A plus organizations your main one for last year, which is 207 00:17:22,880 --> 00:17:26,960 one I love Punk Rock Saves Lives to here in the state of Illinois, 208 00:17:26,359 --> 00:17:33,599 it's the Support Staff organization. They work with mental health professionals to change the 209 00:17:33,680 --> 00:17:40,240 perception of mental health in the field of hospitality. What made the company decide 210 00:17:40,319 --> 00:17:45,720 to support local charities? I mean, for me personally, it seems that 211 00:17:45,799 --> 00:17:49,759 even though it's a Montana company, it's almost local. We're knowing that some 212 00:17:49,839 --> 00:17:55,079 of my money is going to go to a charity in my area. Sure, 213 00:17:55,160 --> 00:17:59,480 yeah, I mean from day one, the owners and founders were just 214 00:18:00,359 --> 00:18:04,559 committed to giving back to their community in Bozeman, and then as we grew, 215 00:18:04,920 --> 00:18:11,400 it just became part of the culture, and then they put it on 216 00:18:11,440 --> 00:18:14,039 the can. And once they put it on the can, it was full 217 00:18:14,079 --> 00:18:18,440 steam ahead. And each one of our when we launch a new wholesaler in 218 00:18:18,519 --> 00:18:22,279 any state, one of the first questions we asked them is like, hey, 219 00:18:22,359 --> 00:18:26,640 or do you have any charity partners that mean something to you that we 220 00:18:26,799 --> 00:18:33,640 can partner with? And as we get our own people and in those communities 221 00:18:33,079 --> 00:18:38,200 rooted, we look to them to bring the things that matter to them to 222 00:18:38,240 --> 00:18:45,720 the table because we understand there's a million brands out there and consumers are increasingly 223 00:18:48,119 --> 00:18:52,480 concerned with where their money is going spent is being spent. So you know, 224 00:18:52,519 --> 00:18:56,680 we want to help them make that choice and make that choice easier by 225 00:18:56,960 --> 00:19:02,400 by just to your point, it's making sure some of that money stays locally, 226 00:19:02,480 --> 00:19:07,920 you know, by finding those partners that we can partner with to make 227 00:19:07,960 --> 00:19:11,200 sure that that you know, we're putting our money were our mouth with and 228 00:19:11,279 --> 00:19:15,400 being good, you know, good community partners. I mean that's really cool, 229 00:19:15,559 --> 00:19:19,279 and I think that's probably helpful to you too, going through your local 230 00:19:19,519 --> 00:19:25,160 like distributors or whatever. Hey, what's an important charity? I would think 231 00:19:25,160 --> 00:19:27,079 if I'm a distributor, Hey, I'm going to really start pushing this product 232 00:19:27,119 --> 00:19:32,799 because I know they're donating to something that I care about. Yeah. Absolutely, 233 00:19:32,799 --> 00:19:37,160 And we actually take it. One level up is with our retail accounts. 234 00:19:37,240 --> 00:19:44,240 If they have i mean a coworker that got sick or you know, 235 00:19:44,519 --> 00:19:49,640 or they're they have a pet charity or group, we often do one off 236 00:19:49,640 --> 00:19:52,960 events where it's like, hey, Montucky is going to give a dollar off 237 00:19:53,000 --> 00:19:59,480 for every can sold or whatever, you know, to make sure that we're 238 00:19:59,519 --> 00:20:03,839 there. You know, we don't have those million or millions of dollars of 239 00:20:03,880 --> 00:20:08,440 marketing resources, so we look to these, you know, tools to like 240 00:20:08,599 --> 00:20:14,759 really a give back and connect with consumers at the end of the day. 241 00:20:15,960 --> 00:20:22,759 I mean, it's such a fun company and it's very refreshing to see that 242 00:20:22,319 --> 00:20:30,519 where I don't think you take yourself very seriously. It's such a cool company 243 00:20:30,599 --> 00:20:37,160 to like get behind as a consumer. I really thank you, and I 244 00:20:37,200 --> 00:20:41,880 think the person that reached out to me. This is a great brewery. 245 00:20:41,079 --> 00:20:45,480 I think I mentioned in the intro. You could pick that up everywhere here 246 00:20:45,480 --> 00:20:51,240 in Chicago. You could go to your local grocery stores like Jewel, Marianos 247 00:20:51,279 --> 00:20:55,240 and pick it up. I've seen it at gas stations, so you don't 248 00:20:55,279 --> 00:20:59,319 have to hunt Montucky Cold Snacks for a long time. You're gonna find it. 249 00:21:00,119 --> 00:21:03,759 Such a cool company, and the beer is as cool as the company. 250 00:21:03,200 --> 00:21:07,920 I enjoy it. I think if you just like a clean, crisp 251 00:21:08,279 --> 00:21:12,480 American style lagger, you're going to enjoy this one too. Shamus, I 252 00:21:12,519 --> 00:21:18,160 really appreciate you coming on and talking about Montucky Cold Snacks. Is there anything 253 00:21:18,160 --> 00:21:21,839 else you want to tell the people that are listening about the organization, the 254 00:21:21,839 --> 00:21:25,559 company, the beer. No. Just to your point earlier, you know, 255 00:21:25,720 --> 00:21:30,480 we're a simple brand who doesn't take ourselves too seriously. The only thing 256 00:21:30,519 --> 00:21:33,200 we do take seriously is like trying to be a part of the community and 257 00:21:34,559 --> 00:21:38,440 helping wherever we can. You know, we are a small but mighty organization 258 00:21:38,519 --> 00:21:45,240 of sixteen people. We're in about thirty six states and growing. We do 259 00:21:45,359 --> 00:21:49,039 have a snack finder on our website, so if you do, in fact 260 00:21:49,039 --> 00:21:55,400 find yourself hunting for Montucky, head over the too Montucky Cold Snacks dot com 261 00:21:55,440 --> 00:21:59,400 and see where you can pick it up local to you. Excellent. Well 262 00:21:59,480 --> 00:22:02,599 yeah, death only hunted down. I think you're gonna enjoy it. Check 263 00:22:02,599 --> 00:22:07,039 out their swag and you can get yourself everything. I need to pick up 264 00:22:07,039 --> 00:22:11,359 a hat and I think I'm gonna have to grab the punk Rock Saves Lives 265 00:22:11,359 --> 00:22:15,200 shirt that I saw there yesterday when I was looking Shamus. Thanks again, 266 00:22:15,240 --> 00:22:18,240 sir, I really appreciate you taking time out and I'll see you down the 267 00:22:18,319 --> 00:22:26,599 road. Absolutely. Dave, thanks so much. Hey, I'm pansl Sarin. 268 00:22:26,759 --> 00:22:30,480 This is Stevie and I'm Aggie and we are b FY tw a podcast 269 00:22:30,519 --> 00:22:33,960 all about playing games and having fun. Our games are usually based on British 270 00:22:34,000 --> 00:22:37,640 panel shows and game shows, but we'll play anything that captures our attention and 271 00:22:37,720 --> 00:22:42,359 imagination. Why it's right there in the title. You'll never guess what the 272 00:22:42,440 --> 00:22:48,839 F stands for. Head over to b fytw and check their podcast out. 273 00:22:49,319 --> 00:22:52,680 All right, they talked about it with Shamus, but I wanted to go 274 00:22:53,359 --> 00:22:59,799 more in depth on my review of Montucky Cold Snacks, So I'm going to 275 00:23:00,039 --> 00:23:04,799 crack this one open. This is twelve ounces of refreshment and according to the 276 00:23:04,880 --> 00:23:23,240 can, it's the official unofficial beer of Montana. Montucky Colt Snacks is a 277 00:23:23,279 --> 00:23:30,039 really nice light color, good carbonation, good two fingers of foam. Here 278 00:23:30,880 --> 00:23:38,279 just smells like a beer, smells like old school macro lager. Nothing pretentious 279 00:23:38,279 --> 00:23:47,400 about it. It just smells like beer that's just good. It's clean, 280 00:23:48,599 --> 00:23:52,200 not I mean, you get some malt flavor there. It's not overpowering. 281 00:23:52,759 --> 00:23:57,920 It's just solid. There's a little bit of hops to this. This is 282 00:23:59,000 --> 00:24:03,599 just a really good It's not a macro beer, but that's what they're going 283 00:24:03,720 --> 00:24:08,359 for. That's what this taste like. I think if you're going to have 284 00:24:08,519 --> 00:24:14,079 something like this at the price point, I mentioned on the interview, and 285 00:24:14,279 --> 00:24:19,480 especially with eight percent going to local charities. I think Montucky Cold Snacks is 286 00:24:19,519 --> 00:24:23,680 a definite winner, one to put in the cart if that's the road you're 287 00:24:23,720 --> 00:24:27,680 going down at night. It's like you said, it's a rock solid beer, 288 00:24:29,400 --> 00:24:34,440 delicious, beautiful blue can. If you see Monucky Cold Snack, put 289 00:24:34,440 --> 00:24:44,319 it in the carts. The local beer I want to talk about is a 290 00:24:44,359 --> 00:24:52,240 collaboration between Hopewell Brewing and Revolution Brewing. This is Logan Export. This is 291 00:24:52,279 --> 00:24:59,799 an export lagger six percent alcohol, brewed only in Chicago. Wonderful can. 292 00:25:00,519 --> 00:25:06,720 Nice artwork on the can from all around the neighborhood, the Logan Square area. 293 00:25:06,960 --> 00:25:11,240 I cracked it open a bit ago to take a picture for Instagram, 294 00:25:11,240 --> 00:25:15,079 because you know that's what you do. It's a really nice color, nice 295 00:25:15,119 --> 00:25:22,000 amber color here. The Roman is good, nice solid Lagero Roman smells great. 296 00:25:22,440 --> 00:25:27,200 That's really good. A lot of walt sweetness here, little bitterness at 297 00:25:27,200 --> 00:25:32,960 the end from the hops. I really like this. And proceeds from this 298 00:25:33,079 --> 00:25:38,119 go to Logan Skate, so that's good as well. Like everything about this. 299 00:25:38,400 --> 00:25:44,400 Both Hopewell and Revolution always put out great beers from the city. If 300 00:25:44,440 --> 00:25:48,519 you're in the area, and you see this by all means pick up some 301 00:25:48,680 --> 00:25:52,880 Logan Export lager. I think you're going to enjoy it. This one is 302 00:25:52,920 --> 00:26:06,519 a winner. All right. That's gonna wrap things up for this week's episode 303 00:26:06,640 --> 00:26:11,240 of Beer in Front. I thank you for listening. Once again. I 304 00:26:11,279 --> 00:26:17,079 want to thank Shamus Gallagher over at Montucky Cold Snacks for coming on. I 305 00:26:17,119 --> 00:26:21,480 had a lot of fun talking to him learning about the company. Thank you 306 00:26:21,519 --> 00:26:25,480 again, Shamus. Next week's show, I'm going to be speaking with the 307 00:26:25,519 --> 00:26:30,279 folks over at Great Lakes Brewing in Cleveland. I've talked about that brewery on 308 00:26:30,319 --> 00:26:37,559 the show countless times. One of my favorite old school craft breweries. That 309 00:26:37,680 --> 00:26:41,519 was a lot of fun. We were talking about some of the older Great 310 00:26:41,559 --> 00:26:45,279 Lakes beers and a couple of the new ones. So definitely check out next 311 00:26:45,319 --> 00:26:48,440 week's episode of Beer in Front. Thank you very much for listening. I 312 00:26:48,480 --> 00:26:53,240 will see you next week on the podcast. And remember, sometimes the beer 313 00:26:53,279 --> 00:27:00,359 in front of you is the best one yet.