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I grew up in Alexandria, Virginia. I was born in San Diego,

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but moved to Alexandria when I was
two. It's kind of the the the

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only home that I consider mine and
very you know, proud to have been

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born and bred here in Virginia.
I went to school on the West Coast.

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I went back out to Los Angeles
for college at cal State, and

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then stayed in California to work in
the entertainment industry. I was in the

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music industry. I started working on
tours and live concert productions and was intending

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on staying in that industry. I
became the talent buyer at Baby Kings in

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Hollywood, and our staff was so
small that I ended up doing a lot

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of the leg work around the buyouts. You know, whenever we would have

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a movie, rap party, or
a corporate holiday party there in the club,

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I would do all the logistics around
that and kind of fell into special

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events through that means. And moved
back about fifteen years ago to the DC

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area and started looking for a job
doing what I had been doing in Los

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Angeles and really couldn't find one at
the time. Really, the only jobs

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that were available in special events were
hotel catering gigs, those that type of

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work, which just was not kind
of meeting the creative outlet that I had

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found, you know, with the
events that I had print producing in Los

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Angeles. And I always say that
if I was any smarter or any older,

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I probably wouldn't have done it.
But I was running out of money,

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and he fit a job, and
thus our GI Events was born,

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and fifteen years later here we are, well, thank you for that origin

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story, and it's a lot of
fun. And I got to tell you,

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you know, you're in an industry
now more than ever. As you

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know after getting through COVID, the
customer service is just imperative with everybody.

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And I mean when you go out
to a restaurant, or if you shop

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at a store for clothes or shoes, or if you want an event put

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on, and I imagine that there's
pressures that go with that. So before

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we talk about all the capabilities and
the cool things that you and your team

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do, I would like to ask
you about your mission statement and what that

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is. Our g Events connects organizations
to audiences through the power of shared experiences.

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We draw on our decades of successes
and an unshakable belief in what can

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be achieved when we gather together.
All right, So let's talk about capabilities,

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because when you're an event company,
I think there are so many tentacles

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that you can touch when it comes
to different events that it must blow your

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tops sometimes about there's so many different
opportunities out there. But if anybody that's

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put on a party knows how hard
it is, and I know you and

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the thirteen person team that includes yourself, Rachel, there's a lot of work

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to be done all the time.
But with all that said, why don't

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we talk about some of the capabilities
with a company that you work with?

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The clients are most important, what
people are requesting these days. Yeah,

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absolutely, you hit the nail on
the head. This is an incredibly multifaceted

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industry and there's a lot of nuance
between what's a planner, what's a producer.

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The role that we fill is really
taking a lot of those tentacles and

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bringing them all in one place for
our clients. So we are strategically driven

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planning, production, design, and
management for primarily corporate, some government you

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know being here in the DC area, and nonprofit partners. Basically, what

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we aim to do is to achieve
our clients' goals through treating the event as

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the vehicle rather than the destination.
So really all aspects of the event process

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from conceptualization, you know, and
setting those goals throughout the entire logistical and

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project management process, you know,
from your venues, to your attendees,

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to your sponsors, to your media
partners obviously design. We've been broadly recognized

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across the country in a class the
world as one of the top event designers

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when it comes to how your room
looks and making sure that then once everybody

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is in the room, making sure
it's strategically goes off without without a hitch,

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and that on the backside of the
special event that we're producing for you,

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you take away assets you know that
your event keeps working for you long

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past when the event concludes. So, whether your goals are to raise money,

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to raise awareness, to educate,
to inspire, to galvanize your team,

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whatever those end goals are for your
particular organization, whatever type of organization

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it might be, we use our
strategic special events expertise to make sure you

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achieve those you know, we had
talked off the top that including you,

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it's a thirteen person team that you
have and to relate a story to you

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with context. My wife and I
went to a Washington Spirit game over the

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weekend and we watched the on field
coordinator basically handle everything when it came to

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pregame before they kicked the ball to
start the game, and my wife and

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I were remarking, and I'm in
sports too, so I've seen these people.

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The communication that you need to do
something like that is incredible, and

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I throw it at you. For
you and your thirteen person team that includes

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you, I imagine communication is utmost
at top priority, but maybe if you

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could take it to the next level, give us a big behind the curtain

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kind of scene what it's like when
it comes to communication with your clients,

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about what all that entails. Oh
my gosh. Absolutely. Communication is a

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pillar of our project management style.
We want our clients to feel as though

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we are just at the next desk. And this is not you know,

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a post COVID or a COVID inspired
you know, new way of working ethos.

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You know, this is always you
know, for the last fifteen years,

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with clients flung to the far sides
of the country and all over the

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globe, how we work with our
clients. We I think are very unique

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in that we bring a really very
highly recognized and sophisticated level of production to

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our clients with a boutique style client
management. You know, we see ourselves

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very much in the business of hospitality, in the business of customer service us

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and we want our clients to get
that responsiveness from us as though you know,

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we were just in the next room
rather than across the country or across

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an ocean. So I mean,
it's really it's key. There's a lot

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of trust that you have to have. Special events are kind of intangible,

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right It's you know, you might
bring on a production partner for an effort

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that you might have going on nine
months in the future and say this is

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our goal and here is our budget, and you might write me a check

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and I'm off to the races.
But I'm not handing you back something that

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you can hold. You know,
you're going to be on this ride with

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me for the next nine months or
six months or three months until we bring

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it across the finish line. So
we want every single second you know,

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of our relationship, our interactions with
our clients, and through that thorough enthusiastic

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communication to paint this picture of the
end product they're going to get and to

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build that trust. And that's one
of the reasons why or client retention rate

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is so high. We have held
an over eighty percent client retention rate year

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over year for over the last decade. So I really think that people come

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to us, you know, for
our talent, but stay with us a

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lot for what you just said.
You know that communication aspect, Well,

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thanks for sharing all that. And
that's about customer service and I know that

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means a lot, especially in today's
climate where at RACHEL, I didn't want

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to ask you about challenges and success
stories. So let's put let's put a

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pin in success story just for a
second. You can think about that,

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But I know that today's climate brings
a lot of challenges with that and with

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all that said, being a boutique
agency like you are when it comes to

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our GI events, what kind of
challenges even though you can get through them

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and navigate present themselves today with your
clients, I'm sure our challenges closely mirror

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what a lot of other business are
going through at the moment. You know,

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UM, supply chains are less reliable, costs are higher, UM,

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So there's a lot of expectation again
communication, you know, we it's up

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to us to manage our clients expectations, you know, about things like turnaround

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time or how much things are going
to cost. Um events that are annual

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events who maybe have worked with us
for the last ten years, we might

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have a completely different budget you know, these days to put on the exact

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same event. Um. I think
that customers and consumers you know, an

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attendee base are also far more savvy
um we have. They have so much

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information you know, at their fingertips
and us living in kind of this,

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uh, the age of the influencer. They also have barreted by these amazing

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you know images, and so I
think there their sophistication, uh is very

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high. They expect a really high
level of execution and work product and to

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balance that with you know, any
client's budget. I think it's also always

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you know, a challenge that we
navigate through authentic, timely and transparent communication

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and leaning on our expertise, you
know, in our relationships in the industry

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and what those relationships enable us to
be able to get for our clients faster

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or at a lower price point,
you know than maybe a newer company or

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one that hasn't enjoyed kind of the
successes that our GI has. All right,

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well, thank you for sharing all
that. And as Rachel mentioned,

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I mean when it comes to life
and running a business like this, you

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know so eloquently as you explain,
there aren't a lot of rainbows and unicorns

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all the time when it comes to
this type of business. But with that

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set, I would like you to
share maybe one success story that you were

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proud of. You don't have to
mention who the client was, but maybe

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just something you said, you know
what, we really knocked it out to

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the park for that client. It
was pretty special. We're pretty proud of

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what we did. Oh my gosh. Yeah. You know. One of

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the things I love most about this
industry, and I think the reason that

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you know I'm still in it after
twenty years, is that there really is

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a lot of job satisfaction. The
road is not smooth, you know,

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but when you get to the end
of it, truly making an impact that

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we have made for Titans of industry, for some of the most well known

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nonprofits in the world is really something
that I am very proud of. We

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say a lot here that you know, we may not be the ones to

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change the world, but we will
build the ones that will change it a

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stage literally and over the last fifteen
years, we have supported raising over a

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billion dollars for our nonprofit clients,
you know, in their fundraisers throughout the

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year, throughout about the years of
our fifteen years in business. And I

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think that is not a small drop
in the bucket. And I'm pretty darn

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proud of that for sure. You
know, in my series, Rachel,

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I've had the opportunity to talk to
so many smart, talented women like yourself

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that are now running companies or at
a manageria role that's very prominent. And

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as you as principal and creative director, we have a lot of women that

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are listening to this series and if
you were to impart any advice on coming

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up the system, whether they want
to be a CEO and executive director of

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principle or at a manageria level,
impart some advice for our female listeners out

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there about your experiences and maybe just
some advice that there are going to be

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challenges, there's going to be some
doors open and closed, but not necessarily

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your specific experiences, but just maybe
some advice in general for them. I

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think that's so important, and it
has always been really important for me throughout

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my journey of being a business owner
to take part as much as possible in

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opportunities to mentor women UM and and
speak to and encourage women on their own

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journeys. UM. I think that
one of the most helpful things that I

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may be able to impart to other
women is to trust yourself and to lean

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into the things that make UH A
leadership coming from a woman different than leadership

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that may come from a man.
Don't you know, run from the aspects

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that you know, you don't have
to to to fit into any specific mold.

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UM. Lean into your own talents
and your own strengths. Diverse leadership

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is good leadership. UM and uh
and and trust yourself, UM. Don't

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second guest herself. The mistakes that
I find that I have made along the

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way were mostly made in times where
I second guessed my gut instinct. And

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it really is not easy. But
if you commit yourself to you know,

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seeing the path in front of you
and then walking down the path, you'll

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make it. I promise. That's
really good advice. And there's also a

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common theme listeners that Rachel's talked about
that. We hear regularly from our leaders

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and if I could read the tea
leaves and what she's saying, leap of

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faith as an entrepreneur, you really
have to take a leap of faith in

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these situations. Even though it's scary, just go for it. There's going

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to be some failing down there.
But you know what, at the end,

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if you're driven enough and if you're
passionate enough like Rachel and her team

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mark, you're going to get there. So Rachel, I think that's great

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advice, and thank you for sharing
all that. I did want to take

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a little bit of break from the
business and ask you about philanthropic and charity

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work. I know that the events
of business, it's seven days a week,

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three hundred and sixty five days out
of the year, so I know

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that there's not a little at a
lot of time for sleep and also doing

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some charity work. But whether it's
through the business or maybe you personally with

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your family, what do you like
to be part of Yeah? Absolutely,

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As I said, I really do
jump at any chance that I've had to

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support women in business, and I
have been very active in our local community

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and associations and organizations over the years
as a board member or cheering events specifically

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to empower and support and educate,
you know, women in their business journey.

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I'm also, as I said,
a really proud Alexandria native. I

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grew up and now live on the
original five farms of George Washington's Mount Vernon

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I live now. I just back
up right to the mansion and the mission

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and the preservation of Mount Vernon and
of the legacy of George Washington is very

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important to me and we do a
lot of work, my husband and I

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as fundraisers and patrons of various causes
at George Washington's mout Vernon as well as

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for some of the land preservation you
know, in the state of Virginia in

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general, and to be good stewards
of our natural resources, especially in this

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beautiful state. So yes, there's
not a ton of time for it,

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but I think it is really really
important to kind of find those causes that

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you're passionate about and make sure that
you know you spread the success around a

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bit. Wow, I think that's
so cool. I happen to be a

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history buff and this is my fourth
time living in the DMV, and I

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think that people take for granted the
history that we have around us, and

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you're living right on at which I
think is really cool that you and your

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husband do that. So that's wonderful
and thank you for sharing as we put

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a bow in our conversation and wrap
up a lot of fun talking about our

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gi events. Rachel, if you
were to give our listener one takeaway about

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what exactly eye events is, what
would that be? Passionate strategists. I

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think we really have made a mark
and differentiated ourselves. There are a lot

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of you know, fabulous special event
resources here in the district and across the

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country. I think what makes us
different is that we truly do obsess our

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clients brands. You know, we
want to act just as passionately to achieve

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our clients goals as our clients are. And I think through our strategic mindset

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of the power that we know can
be harnessed in these opportunities where you can

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bring a group of people into a
room and affect change or inspire or educates.

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I know that we do that.
You know, work better than almost

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anybody in the country. That's a
good sales pitch and I love that.

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And confidence too. You gotta have
a little chip on your shoulder, folks.

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That's what it's all about, especially
when you're running a bootigue business and

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there's competition out there. So Rachel, if anybody is interested in working with

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you, maybe a career or just
finding more about our GI Events, what's

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the website and any other social channels
you'd like to give out. Absolutely,

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you can find us online at www
dot RGI events dot com and we're super

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active on Instagram. At our GI
Events, we do a lot of posting

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behind the scenes so you can get
a feel for a little bit of the

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mechanics behind the magic, which is
always a lot of fun. And that's

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where we are on Facebook as well. Is at our GI Events outstanding And

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I know you know this, but
for our listeners I've been on the website

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and in the event business, you
better have a great presentation. Your website

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is gorgeous and easy to navigate,
so whoever is putting it together is done

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a very nice job. It's a
really good looking website. Oh, thank

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you, Dennis. That's amazing.
Well cool, Well listen, Rachel,

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continue success. Give my best to
your team there and thank you so much

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for joining us today and CEO,
as you should know, we really appreciate

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it. I sure will thank you
Dennis