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Netflix is the most popular platform to
watch streaming, but in Africa Showmax has

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the dominance of this platform, which
has co- production agreements with HB or

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Comcast, as well as distribution agreements
of various football leagues worldwide, as it

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turned out that last November it registered
two million subscribers in the continent compared to

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the one eight million Netflix. The
focus on production and local interests are the

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key to its growth, as the
over- promoting national content helped it.

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According to Jason Cojo, an entrepreneur
and investor in technology and film, this

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promotion of more is not only by
advertising local titles on their platform, but

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also seeks to help establish links between
local filmmakers For this more news look for

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the news podcast of technology Express